Private practice physical therapy is changing fast. In this episode, PTs and clinic owners discuss the real challenges facing the profession—from business blind spots to technology shifts and outdated practice models. If you run a PT clinic or want to grow one, these insights could shape how you operate in the next few years.
The biggest threats to physical therapy might not be reimbursement cuts or staffing shortages. They might be things clinic owners rarely discuss: not knowing business numbers, resisting change, ignoring technology, and treating the profession like an identity instead of a service.
In this conversation, Jimmy McKay sits down with Dave Kittle and Tony Maritato to break down six predictions about the future of physical therapy—and what PTs should be paying attention to right now.
If you're a clinic owner, practice leader, or PT thinking about the future of the profession, this episode will challenge how you think about growth, business, and patient impact.
00:00 Predictions For PT
03:00 Knowing Your Numbers
06:20 Adapting To Change
10:30 The Zombie Practice Problem
14:40 Technology And PT
19:20 Protecting The Profession
23:10 The Attention Economy
