Jimmy lays out three bold "steal-this" marketing strategies for physical therapists — including a bold pop-up "Doctor Is In" booth idea in Times Square to capture patient stories in real time. You’ll also learn how to use AI to scale personalization, build trust through short intro videos, and get hyperlocal with your advertising.
Chapters:
00:00 – Intro and Referral Tips
01:30 – Why referral pads are better than plans-of-care
05:20 – Golden ticket appreciation gifts
08:40 – One-minute intro videos that build trust
15:10 – AI-powered video personalization at scale
19:00 – Hyper-local geofenced advertising for PT clinics
28:15 – Reactive marketing examples (Oreo, Wendy’s)
34:50 – The “Doctor Is In” Times Square challenge
42:00 – Wrap-up and best advice for clinic growth
What You’ll Learn:
Why “referral pads” are more effective than care plans
How to create trust before a patient ever steps into your clinic
Examples of geofenced, location-based PT advertising that works
How to use AI to automate and personalize video outreach
What PTs can learn from reactive marketing pros like Oreo and Wendy’s
A bold public experiment to test PT messaging in Times Square
Resources Mentioned:
Golden Ticket idea and design tools
AI video software
Geofence ad platform suggestions
"Doctor Is In" live challenge concept
Subscribe & Follow:
YouTube: https://www.youtube.com/@PTPintcast
Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
LinkedIn (Jimmy): https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
Instagram: https://www.instagram.com/ptpintcast
Dave Kittle’s Channel: https://www.youtube.com/@thedavekittleshow/featured
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