Episode Highlights:
• Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.
• Client Intro Videos: Capture warm trust with short, unscripted therapist intros.
• AI Personalization: Automate video personalization to scale.
• Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.
• Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.
• Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.
Tools & Resources Mentioned:
• Vistaprint (Golden Tickets)
• AI video creation tools
• Geofencing ad platforms
• “Doctor Is In” pop-up blueprint (coming soon!)
