From Organic Wins to Paid Ads: Real Talk on PT Marketing That Converts

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Hey, guys.

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Welcome back to PT Breakfast Club.

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Gentlemen, good morning.

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We're all over the place now.

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I mean, you're in Ohio, Tony, right?

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Dave's in Florida.

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I'm in the great state of New Jersey.

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I'm in the southern tip of New Jersey.

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Oh, Pete May?

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Oh, Atlantic City.

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Nice.

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Atlantic City, yeah.

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Close to it.

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And Dave is in Kissimmee.

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Kissimmee.

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Kissimmee.

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Kissimmee.

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all right so what do we have on

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the agenda for today well i think didn't

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didn't you tip off you wanted to talk

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about ads like the last time we talked

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dave i don't know if you saw this

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but first of all actually dave was out

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the other day and the louvre got robbed

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I can neither confirm nor deny.

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I'm not saying Dave robbed the Louvre.

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I'm saying those two things correlation.

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Uh, but we talked about the lift company,

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I guess they use one of those like

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boom lifts.

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And we talked about how that organization

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sort of like pivoted and was able to

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sort of get some press out of that

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by saying they released an ad of the

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crime scene and said,

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when you have to move fast,

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so it's a way to take advantage of

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those things.

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So are we talking about ads?

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Yeah, let's talk about ads.

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It's been a while.

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Dave is a huge fan.

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I'm still trying to crack the shell on

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how to run an effective ad.

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So while Jimmy's out, Dave,

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let me kind of fill you in.

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I shared the image,

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but we'll just discuss it.

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So I ran a organic post on Facebook.

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It was a photo.

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It was actually a photo of somebody in

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one of my Facebook groups.

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bilateral knee replacement,

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sitting on a kayak.

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It showed both knees, both incisions,

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and this person paddling or rowing or

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whatever you do when you're on a kayak.

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The organic photo hit a hundred thousand

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views in twenty four hours and about a

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hundred comments in just as much time.

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I was like, hey,

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I'm going to turn this into a paid

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ad now for people watching my

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understanding.

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And I am completely an ignorant person to

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paid ads.

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You don't boost it because when you boost

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it, you don't have control over it.

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So I go into ad manager.

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I think that's what it's called.

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I start to create the ad.

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It says you want to use an existing

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post.

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I say, yes, I choose that post.

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Now, where I dropped the ball,

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I did not change any of the verbiage

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in the post.

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So it doesn't even look like an ad,

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but maybe that's a good thing.

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I put a three dollar budget a day.

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I limited it to I think it's fifteen

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miles around the zip code for my physical

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therapy clinic.

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And I'm just going to see how it

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goes.

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I want to see what that does.

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That started yesterday.

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It's had like two thousand views or

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something.

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So give give us some context around that

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general strategy.

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That's a solid start.

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And I'm no pro.

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I mean, I think, you know,

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Will Boyd and many others,

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I've always outsourced my ads.

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So I I would do the same thing

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if I were you in Facebook ads manager.

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I never set up a campaign.

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The one thing is from Hormozy and others

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is just testing a lot of creative.

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So maybe it's variations or versions,

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like maybe you put it in ChatGPT or

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Photoshop or whatever,

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and you kind of change the video or

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the picture,

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the image of whatever the ad is.

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So changing the actual creative

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uh oftentimes can be like one of the

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biggest uh levers to pull but i would

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i would just do the same thing i

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would start the same way as you um

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historically i just never wanted to learn

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it i just never wanted to learn all

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of it so i has i have always

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just outsourced it to people that already

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know what to do uh yeah you got

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to pay them but um i kind of

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look at it as like you're starting on

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first base maybe not second base

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But you're starting on first base rather

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than figuring out everything on your own.

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So I think that's a good start.

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And then how long I'll ask you a

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question.

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Are you looking to, you know,

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run it for a couple of days,

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couple of weeks or something?

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And are you going to tweak it along

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the way?

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Do you have any ideas in terms of

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like tweaking it, optimizing it?

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You know,

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optimizing is kind of a jargony word,

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but obviously you want to, you know,

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get more patience and leads from it.

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And, uh,

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have a lower cost per lead if possible,

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if you could wave a magic wand.

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But how do you plan on tracking it

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or modifying it as you're watching it?

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So through Ads Manager, obviously,

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you get more analytics than you would if

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you just boosted a post.

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I shared one previously,

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September twenty fourth.

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I'm looking inside my account right now,

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even though you guys can't see it.

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September twenty fourth.

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What I did was I did,

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I guess they call it a carousel.

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It was like four or five photos all

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showing knee replacement range of motion

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images.

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So like a knee with a goniometer.

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And then these are real real cases from

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my clinic.

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So as an example, that one,

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it's been running three dollar a day

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budget.

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since september twenty fourth so a little

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over a month it generated an estimated

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eleven calls during that time cost per

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call is eight dollars and thirteen cents

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total spent on that campaign is eighty

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nine dollars now amazing by the way even

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even for in network amazing here's the

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problem though here's the problem

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I have no idea who those eleven calls

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were.

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Now, so with Facebook through ads manager,

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you can put a button that says call

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now.

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You can put the telephone number behind

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the button.

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So when they click the button,

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supposedly it calls the clinic.

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I cannot tell you if any of those

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calls turned into appointments.

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I can't tell you if any of those

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calls were existing patients that just saw

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the ad.

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I did have one patient that said, hey,

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I saw one of your videos on Facebook

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the other day.

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I have no good tracking,

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no good mechanism of knowing conversions

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or anything in my mind.

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And keep in mind,

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it's my wife and I who are answering

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the phone.

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Occasionally,

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it's my physical therapist assistant.

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So we know every call that comes in.

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We do have it set up where if

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the call goes to voicemail,

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the voicemail gets emailed to us and text

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to us.

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We don't miss a lot of calls.

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Like immediately we respond either with a

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returning text message or an actual

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callback.

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But I still, from my knowledge,

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I have no reference on those eleven calls

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that Facebook is telling me came in.

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so it seems cool but i can't really

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say it turned into dollars in my bank

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account um to answer your question though

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yeah the plan would be let it run

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for a week or two see what it

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does then maybe start to tweak the copy

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because i haven't changed what was written

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in the post it's still written like an

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organic post not an ad but maybe then

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i start to go back to chat gpt

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put the copy in which by the way

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for reference

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My wife saw it last night.

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She was like, hey, you're running an ad.

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I'm like, yeah.

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She's like, I don't have comments.

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I'm like,

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I don't even know what it says.

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I never even read the original copy from

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the organic post.

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And so I still have it.

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I read so slow.

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It would take me forever.

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I just let it go.

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But, you know, yeah, every week or two,

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in my mind, we would modify it,

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update it,

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see if it actually leads to conversions.

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But the main takeaway is I'm never gonna

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just run a cold ad again.

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I will take proven posts that are reaching

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organically, turn them into local ads,

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limit it by geography to the zip code,

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put some money behind it and just let

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that go.

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And worst case scenario,

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I just get more ads on my Facebook

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account.

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I'm averaging three million views a month

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right now.

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And for reference,

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Think about what I just said.

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I'm going to tell you guys in a

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minute,

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how much the organic post generated,

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because that's,

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that's the budget I'm using for the app.

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So it's like, it's, it's not,

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it's nothing out of pocket.

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Zero.

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so we're talking about i want to just

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when when we get a second i want

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to talk about marketing attribution really

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quick about that because i have a

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potential cheap simple strategy on how to

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track which calls come from that ad let's

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do it tell me okay uh we use

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an answering service but you could

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literally i think there's dozens online

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that are you know typically they're

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us-based

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US based individuals who read your call

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script, they answer the phone,

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this would be a different number.

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So you could get a different local number,

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either you buy it yourself as the

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business,

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you buy your number and you import it

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into the answering service,

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you give them the ability to answer that

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phone number.

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The user on Facebook doesn't is not typing

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in a number, right?

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So they're just clicking click to call or

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whatever.

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So they don't even really see what number

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it is.

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So the number could be a different area

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code,

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although you probably want some Ohio based

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nearby

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area code for the phone number it would

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be a different phone number it gets routed

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to a thirty dollar a month answering

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service and after a certain amount of

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minutes per month they'll charge you like

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i don't know like a uh fifty cents

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a minute or a dollar a minute it's

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like it's so nominal like i think the

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most i've ever spent for an answering

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service was like

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a thousand a month.

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I mean,

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but sometimes it's like a couple hundred

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bucks a month depending on calls.

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Cause they,

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it's based off of like per minute after

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you hit their threshold.

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So I think maybe some months,

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twelve hundred dollars,

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fifteen hundred dollars,

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but it's like better than paying for an

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actual human that is full time or part

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time that works for my practice.

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They'll answer it on, you know,

00:10:31.562 --> 00:10:33.363
Three a.m., seven a.m., eight p.m.,

00:10:33.423 --> 00:10:33.822
nine p.m.

00:10:33.842 --> 00:10:34.643
at night, ten p.m.

00:10:34.663 --> 00:10:36.283
at night, holidays, whatever.

00:10:36.443 --> 00:10:37.504
So the phone always gets answered.

00:10:37.865 --> 00:10:38.445
You go on Google,

00:10:38.465 --> 00:10:39.284
you can pick any of them.

00:10:39.345 --> 00:10:41.225
I don't even have an affiliate fee,

00:10:41.746 --> 00:10:42.687
affiliate link, whatever.

00:10:42.726 --> 00:10:43.606
You go on Google,

00:10:43.866 --> 00:10:44.967
you find an answering service.

00:10:45.908 --> 00:10:47.989
You use a number through their service or

00:10:48.009 --> 00:10:51.230
you buy a local Ohio-based area code phone

00:10:51.250 --> 00:10:51.490
number.

00:10:51.951 --> 00:10:53.912
You use that phone number for this

00:10:53.991 --> 00:10:56.373
particular Google ad, the whole ad.

00:10:57.918 --> 00:11:00.298
then the calls get routed through the

00:11:00.379 --> 00:11:01.940
answering service so someone that's not

00:11:02.000 --> 00:11:05.020
your at your practice answers the phone oh

00:11:05.380 --> 00:11:06.422
you know uh you can put in the

00:11:06.442 --> 00:11:08.363
script like oh this was you you clicked

00:11:08.423 --> 00:11:10.364
on it most likely you clicked on this

00:11:10.484 --> 00:11:12.445
facebook ad right and then they get the

00:11:12.465 --> 00:11:15.446
name phone number contact email whatever

00:11:15.686 --> 00:11:17.927
whatever questions what what any other

00:11:17.986 --> 00:11:20.107
contact information you want to get then

00:11:20.148 --> 00:11:21.629
the answering service company that is

00:11:22.028 --> 00:11:23.690
you're paying basically pennies on the

00:11:23.730 --> 00:11:23.990
dollar

00:11:25.376 --> 00:11:27.779
We'll email you and text you a breakdown

00:11:27.980 --> 00:11:29.740
and an audio file of the call.

00:11:29.861 --> 00:11:32.724
A breakdown of the call and an audio

00:11:33.004 --> 00:11:34.446
file of the call so you can listen

00:11:34.466 --> 00:11:35.407
and make sure, oh,

00:11:35.447 --> 00:11:37.087
that was perfect or that person,

00:11:37.489 --> 00:11:39.169
that agent at the answering service was

00:11:39.230 --> 00:11:39.610
not good.

00:11:39.951 --> 00:11:41.452
Never have them answer my phone number

00:11:41.533 --> 00:11:41.993
ever again.

00:11:42.312 --> 00:11:43.634
But marketing attribution,

00:11:44.054 --> 00:11:47.018
now you get three calls that go through

00:11:47.038 --> 00:11:47.899
this answering service.

00:11:47.918 --> 00:11:48.860
You know for sure

00:11:49.399 --> 00:11:51.081
that three users converted,

00:11:51.520 --> 00:11:52.542
they didn't call your clinic,

00:11:52.642 --> 00:11:54.982
they didn't call and your clinic forgot to

00:11:55.062 --> 00:11:55.543
ask them, hey,

00:11:55.562 --> 00:11:56.364
how did you hear about us?

00:11:56.464 --> 00:11:56.524
Oh,

00:11:56.563 --> 00:11:58.345
I clicked on this Facebook ad or people

00:11:58.404 --> 00:11:59.445
don't even know that they clicked on a

00:11:59.465 --> 00:12:00.926
Facebook ad, they thought it was a post,

00:12:01.225 --> 00:12:02.267
it used to be a post for you,

00:12:02.586 --> 00:12:03.726
you made it an ad,

00:12:03.746 --> 00:12:04.347
you know what I mean?

00:12:04.368 --> 00:12:05.607
So even user,

00:12:05.729 --> 00:12:07.428
even potential patients are not gonna say,

00:12:07.469 --> 00:12:09.190
oh, I clicked on this, I converted,

00:12:09.309 --> 00:12:11.792
I clicked on this Facebook ad.

00:12:12.851 --> 00:12:15.573
That's the fastest, easiest, cheapest way

00:12:16.726 --> 00:12:19.288
in terms of tracking converted calls from

00:12:19.369 --> 00:12:20.389
a paid ad campaign.

00:12:20.429 --> 00:12:21.090
In my opinion,

00:12:21.129 --> 00:12:22.890
maybe Will Boyd's got another idea and we

00:12:22.910 --> 00:12:24.653
can bring him on next time or anyone

00:12:24.692 --> 00:12:24.893
else.

00:12:24.932 --> 00:12:26.033
But what do you think of that, Tony?

00:12:27.735 --> 00:12:28.615
I like it.

00:12:28.796 --> 00:12:29.956
I think, you know,

00:12:30.017 --> 00:12:32.457
it's still probably out of reach for a

00:12:32.518 --> 00:12:34.019
lot of smaller providers.

00:12:34.899 --> 00:12:35.279
How?

00:12:35.340 --> 00:12:35.681
How?

00:12:35.760 --> 00:12:36.061
How?

00:12:36.341 --> 00:12:36.942
It's so cheap.

00:12:37.522 --> 00:12:39.163
Thirty dollars a month and then a dollar

00:12:39.182 --> 00:12:39.523
a minute.

00:12:39.643 --> 00:12:40.663
I mean, it's nothing.

00:12:40.683 --> 00:12:42.384
How much a month?

00:12:42.445 --> 00:12:42.706
Forty?

00:12:44.062 --> 00:12:47.385
and then it's like a dollar a minute

00:12:47.426 --> 00:12:48.567
after, I don't know,

00:12:48.586 --> 00:12:50.269
a hundred minutes or something like that.

00:12:50.609 --> 00:12:52.892
It's like nothing.

00:12:53.011 --> 00:12:55.695
I agree, I agree.

00:12:56.135 --> 00:12:58.298
Because then if your ad campaign converts,

00:12:59.092 --> 00:13:00.254
you're pouring more money in,

00:13:00.293 --> 00:13:02.014
but you're seeing how many calls convert.

00:13:02.095 --> 00:13:03.897
And then you track those people in a

00:13:03.937 --> 00:13:04.777
spreadsheet or something.

00:13:04.817 --> 00:13:06.839
You track those three or ten or

00:13:06.899 --> 00:13:08.860
thirty-three patients that convert on a

00:13:08.900 --> 00:13:09.421
spreadsheet.

00:13:09.860 --> 00:13:11.162
And then regardless of in-network

00:13:11.182 --> 00:13:12.844
insurance or out-of-network or self-pay or

00:13:12.864 --> 00:13:13.163
whatever,

00:13:13.423 --> 00:13:15.605
you're tracking how much those people

00:13:15.645 --> 00:13:15.985
spent,

00:13:16.025 --> 00:13:17.167
whether it's through in-network

00:13:17.206 --> 00:13:17.807
reimbursement,

00:13:17.847 --> 00:13:19.428
how much you're making as a practice.

00:13:20.490 --> 00:13:21.289
So then you see,

00:13:23.292 --> 00:13:24.773
I paid Facebook three hundred dollars,

00:13:25.113 --> 00:13:25.854
but then I made

00:13:27.153 --> 00:13:27.413
I don't know,

00:13:27.452 --> 00:13:29.313
two grand or ten grand or whatever on

00:13:29.333 --> 00:13:29.953
the other side.

00:13:30.014 --> 00:13:31.534
And then you just you could just continue

00:13:31.554 --> 00:13:32.654
to reinvest that way.

00:13:32.715 --> 00:13:34.495
And every time you're using house money.

00:13:34.515 --> 00:13:34.596
Yeah,

00:13:36.356 --> 00:13:37.998
I do think go high level in some

00:13:38.018 --> 00:13:38.518
of those.

00:13:38.857 --> 00:13:40.759
You can generate new phone numbers,

00:13:40.798 --> 00:13:46.081
tracking numbers and do it like that.

00:13:46.100 --> 00:13:47.741
There's no doubt like you're right.

00:13:47.802 --> 00:13:49.322
We need to do that kind of thing.

00:13:49.363 --> 00:13:52.244
We need to track those kinds of analytics.

00:13:52.344 --> 00:13:52.644
I just.

00:13:53.506 --> 00:13:55.188
don't know i mean i i talk to

00:13:55.229 --> 00:13:57.110
therapists every day and they're

00:13:57.171 --> 00:14:00.514
struggling to even get themselves to pay

00:14:01.094 --> 00:14:03.056
ten dollars a month for like an email

00:14:03.076 --> 00:14:06.219
campaign or something um i think it's more

00:14:06.259 --> 00:14:07.841
just the fear that you're gonna do it

00:14:07.860 --> 00:14:09.261
and you're gonna lose the money doing it

00:14:09.322 --> 00:14:10.562
you're gonna do it and it's a waste

00:14:10.602 --> 00:14:13.306
of time it's the same thing that keeps

00:14:13.346 --> 00:14:16.187
people away from coming into physical

00:14:16.229 --> 00:14:17.629
therapy as a patient it's

00:14:18.368 --> 00:14:19.328
I know I'm out of shape.

00:14:19.509 --> 00:14:20.490
I know I'm overweight.

00:14:20.669 --> 00:14:22.631
I know I feel like a lazy bum.

00:14:22.751 --> 00:14:24.214
I get home from work, you know.

00:14:24.653 --> 00:14:25.375
And that's life.

00:14:25.495 --> 00:14:26.216
It all takes effort.

00:14:26.275 --> 00:14:27.076
It all takes effort.

00:14:28.717 --> 00:14:31.039
I think the mindset is I've already failed

00:14:31.139 --> 00:14:31.941
a hundred times.

00:14:32.480 --> 00:14:33.962
I don't need to fail a hundred and

00:14:34.202 --> 00:14:34.403
one.

00:14:34.864 --> 00:14:36.144
I love what Dave's saying,

00:14:36.205 --> 00:14:37.826
but I just don't have the confidence

00:14:37.866 --> 00:14:39.168
anymore that it's going to work for me.

00:14:40.518 --> 00:14:41.638
great go go go get a job at

00:14:41.658 --> 00:14:44.259
the hospital yeah yeah it also feels like

00:14:44.599 --> 00:14:45.818
you're it feels like you're duct taping

00:14:45.839 --> 00:14:48.120
together solutions which is stupid because

00:14:48.139 --> 00:14:50.740
like for such a robust platform facebook

00:14:50.779 --> 00:14:52.480
or this ad campaign there should be an

00:14:52.520 --> 00:14:54.421
easier way but i'm not sure that there

00:14:54.500 --> 00:14:56.522
is well i don't know if you heard

00:14:56.581 --> 00:14:57.741
it you might have been on on the

00:14:57.782 --> 00:15:00.662
call like it's facebook tells me you had

00:15:00.741 --> 00:15:02.403
eleven calls eleven people you want to

00:15:02.423 --> 00:15:03.322
know which ones

00:15:04.210 --> 00:15:05.049
Which ones?

00:15:05.270 --> 00:15:07.892
And I don't even know where they spam

00:15:07.932 --> 00:15:08.991
calls that they get.

00:15:09.952 --> 00:15:12.453
Sometimes on the phone on my end,

00:15:12.913 --> 00:15:16.274
it says potential spam or likely spam or

00:15:16.294 --> 00:15:16.754
whatever.

00:15:17.216 --> 00:15:19.115
We probably get ten to fifteen calls a

00:15:19.176 --> 00:15:22.857
day that we don't even answer because our

00:15:22.918 --> 00:15:25.918
caller ID says it's probably spam and I

00:15:25.938 --> 00:15:27.200
don't want to spend the time to do

00:15:27.259 --> 00:15:27.340
it.

00:15:28.091 --> 00:15:30.113
The biggest impact for me now,

00:15:30.293 --> 00:15:32.394
I don't need a human answering my phone.

00:15:32.894 --> 00:15:34.014
Like Dave,

00:15:34.094 --> 00:15:36.034
I think wants a real human on the

00:15:36.095 --> 00:15:36.615
other side.

00:15:37.336 --> 00:15:39.316
The biggest impact for me was,

00:15:39.576 --> 00:15:40.736
was switching on,

00:15:41.476 --> 00:15:43.518
send me a transcription of the voicemail.

00:15:43.677 --> 00:15:44.998
I don't want to hear a voicemail.

00:15:45.038 --> 00:15:46.298
I want to read the voicemail.

00:15:47.059 --> 00:15:49.102
and send it to me by text or

00:15:49.322 --> 00:15:51.566
email, like as soon as they hang up,

00:15:52.267 --> 00:15:53.208
that is massive.

00:15:53.389 --> 00:15:54.269
That is huge.

00:15:55.110 --> 00:15:55.871
I don't want to hear it.

00:15:56.273 --> 00:15:57.914
And I don't want to call you back

00:15:58.054 --> 00:15:59.937
and verbally talk to you again.

00:16:00.097 --> 00:16:01.220
I just want to say,

00:16:01.740 --> 00:16:03.243
if you're rescheduling, okay,

00:16:03.283 --> 00:16:04.063
come today at three.

00:16:04.902 --> 00:16:06.663
Okay, we'll see you tomorrow at two.

00:16:06.802 --> 00:16:08.004
Okay, I got your message.

00:16:08.104 --> 00:16:08.865
No problem.

00:16:09.325 --> 00:16:10.304
Catch you on Wednesday.

00:16:11.706 --> 00:16:14.327
I want that rapid response because I could

00:16:14.347 --> 00:16:16.149
do that while I'm treating a patient on

00:16:16.188 --> 00:16:17.129
the clinic floor.

00:16:17.769 --> 00:16:19.110
I don't have to go and pick up

00:16:19.150 --> 00:16:19.951
the phone and talk.

00:16:23.052 --> 00:16:23.392
Yeah,

00:16:23.412 --> 00:16:25.754
Tony sounds like a fifteen-year-old kid in

00:16:25.793 --> 00:16:26.494
twenty twenty-five.

00:16:26.533 --> 00:16:28.514
Are you calling me?

00:16:28.936 --> 00:16:29.775
Why didn't you just text me?

00:16:29.796 --> 00:16:30.817
It doesn't make any sense.

00:16:31.297 --> 00:16:33.238
This is not for voices.

00:16:33.577 --> 00:16:36.080
This is not for voices.

00:16:36.399 --> 00:16:39.542
It's not if you're potentially in network

00:16:39.841 --> 00:16:42.844
and maybe the average per visit rate is

00:16:42.903 --> 00:16:44.845
low and the average plan of care is

00:16:44.904 --> 00:16:45.105
low.

00:16:45.164 --> 00:16:45.666
However,

00:16:46.572 --> 00:16:48.333
If you have people that spend two thousand

00:16:48.374 --> 00:16:50.595
dollars to thirty five thousand dollars to

00:16:50.796 --> 00:16:52.056
sixty grand with you.

00:16:52.716 --> 00:16:53.856
Oh, man, baby.

00:16:54.097 --> 00:16:54.837
The phone.

00:16:56.359 --> 00:16:57.559
The phone is where it's at.

00:16:58.120 --> 00:16:59.541
The phone call is where it's at.

00:17:00.754 --> 00:17:01.453
You are right.

00:17:01.553 --> 00:17:01.854
Okay,

00:17:02.115 --> 00:17:03.975
I've got another little kind of related

00:17:04.015 --> 00:17:04.454
topic.

00:17:05.036 --> 00:17:06.236
I saw a post from somebody.

00:17:06.256 --> 00:17:07.415
I want to get your feedback,

00:17:07.476 --> 00:17:08.376
both of you guys.

00:17:09.257 --> 00:17:10.897
This person, new startup,

00:17:11.198 --> 00:17:12.678
I think it's a mobile therapist.

00:17:13.939 --> 00:17:15.578
I want to say it's an OT during

00:17:15.679 --> 00:17:17.339
neuro in-home visits.

00:17:18.394 --> 00:17:20.215
They're thinking about spending five

00:17:20.256 --> 00:17:23.838
hundred dollars to go and have a table

00:17:23.878 --> 00:17:26.902
or a booth at a Chamber of Commerce

00:17:27.403 --> 00:17:28.644
meeting event.

00:17:29.644 --> 00:17:31.425
The person at the chamber said,

00:17:31.606 --> 00:17:33.067
we'll probably have five hundred

00:17:33.448 --> 00:17:34.148
attendees.

00:17:34.730 --> 00:17:36.611
We're charging five hundred dollars for

00:17:36.651 --> 00:17:37.972
you to have a table booth,

00:17:37.992 --> 00:17:39.233
whatever you want to call it.

00:17:40.378 --> 00:17:42.521
I shared my perspective and I think it's

00:17:42.541 --> 00:17:43.383
pretty darn good.

00:17:43.963 --> 00:17:45.244
I want to hear what you guys think.

00:17:45.546 --> 00:17:48.588
Is this something somebody should do if

00:17:48.608 --> 00:17:49.911
they're just getting started,

00:17:49.990 --> 00:17:51.211
trying to build awareness,

00:17:51.251 --> 00:17:52.334
trying to connect with people?

00:17:53.916 --> 00:17:56.837
yes absolutely if you have no reputation

00:17:57.538 --> 00:17:58.958
assuming you're just starting so you

00:17:59.018 --> 00:18:00.979
probably don't have the risk tolerance or

00:18:00.999 --> 00:18:02.538
the budget to do the paid ads that

00:18:02.558 --> 00:18:05.119
we're talking about then yes jimmy said it

00:18:05.140 --> 00:18:06.961
before you gotta shake hands and kiss

00:18:07.000 --> 00:18:09.121
babies you gotta get out there you gotta

00:18:09.181 --> 00:18:11.902
show face you gotta you know talk about

00:18:11.942 --> 00:18:13.782
the local sports talk about the local

00:18:13.803 --> 00:18:16.542
pizza shop the coffee shop uh you gotta

00:18:16.583 --> 00:18:17.864
go out there and you gotta meet a

00:18:17.884 --> 00:18:18.483
bunch of people

00:18:19.443 --> 00:18:20.525
And for some people,

00:18:20.545 --> 00:18:22.144
if you're an introvert and that drains

00:18:22.164 --> 00:18:24.365
your energy, well, that is just life.

00:18:24.566 --> 00:18:26.086
And so you got to get out there.

00:18:26.747 --> 00:18:27.867
You got to get out there and you

00:18:27.907 --> 00:18:29.048
got to meet all these folks.

00:18:29.568 --> 00:18:31.349
Five hundred dollars for a table for

00:18:31.410 --> 00:18:33.450
however, let's say it's two to four hours,

00:18:33.490 --> 00:18:33.790
whatever.

00:18:34.310 --> 00:18:35.631
And there's potentially five hundred

00:18:35.651 --> 00:18:36.231
people there.

00:18:36.951 --> 00:18:38.292
you could potentially,

00:18:38.613 --> 00:18:40.634
let's say you could have at least you

00:18:40.693 --> 00:18:41.815
could you should be able to have

00:18:41.855 --> 00:18:43.816
conversations with at least twenty five to

00:18:43.836 --> 00:18:44.415
one hundred people,

00:18:44.455 --> 00:18:46.836
depending on how aggressive you are.

00:18:47.317 --> 00:18:48.778
Collect their business cards,

00:18:49.398 --> 00:18:50.538
send them an email.

00:18:50.618 --> 00:18:52.580
Hey, great to meet you this past weekend.

00:18:53.121 --> 00:18:53.961
Send a handwritten letter.

00:18:54.000 --> 00:18:54.442
Hey, great.

00:18:54.642 --> 00:18:54.862
I mean,

00:18:55.221 --> 00:18:56.663
if you don't have if you're just starting

00:18:56.762 --> 00:18:56.883
out,

00:18:57.002 --> 00:18:58.564
you've got to do all the stuff that

00:18:58.584 --> 00:19:00.545
doesn't scale, Jimmy.

00:19:01.721 --> 00:19:01.881
Yeah.

00:19:01.921 --> 00:19:02.521
Agreed.

00:19:03.082 --> 00:19:04.103
But wait, let's go back again.

00:19:04.143 --> 00:19:04.482
So they're,

00:19:04.604 --> 00:19:06.865
they're doing in-home neuro PT is what is.

00:19:06.885 --> 00:19:08.307
I think so.

00:19:08.467 --> 00:19:11.288
But yeah, I think so.

00:19:11.410 --> 00:19:11.730
Yeah.

00:19:13.250 --> 00:19:14.332
I don't think it could hurt, right?

00:19:14.372 --> 00:19:15.752
Like you want to be around the people

00:19:15.792 --> 00:19:18.015
that are connected to other people.

00:19:18.075 --> 00:19:19.256
So this feels like a little bit higher

00:19:19.276 --> 00:19:20.237
up on the, on the food chain.

00:19:20.257 --> 00:19:21.218
Originally I was going to say, no,

00:19:21.238 --> 00:19:21.498
I was like,

00:19:21.518 --> 00:19:22.479
you're not going to get any patients

00:19:22.499 --> 00:19:22.740
there.

00:19:23.319 --> 00:19:24.520
But as Dave like pointed out, like,

00:19:24.540 --> 00:19:25.622
that's not the point.

00:19:25.662 --> 00:19:26.883
The point is to figure out who knows

00:19:26.942 --> 00:19:28.744
who and what,

00:19:29.332 --> 00:19:31.272
Who you know is important.

00:19:31.453 --> 00:19:32.773
It's who knows you and what do they

00:19:32.794 --> 00:19:33.394
know about you.

00:19:33.515 --> 00:19:34.476
If they meet you at a Chamber of

00:19:34.536 --> 00:19:36.696
Commerce event, people are there for,

00:19:37.198 --> 00:19:38.798
this is like why certain people,

00:19:38.838 --> 00:19:40.460
this is why executives join country clubs.

00:19:41.721 --> 00:19:42.922
This is the country club for the common

00:19:42.942 --> 00:19:43.102
man.

00:19:45.272 --> 00:19:47.115
Quick suggestion for this therapist, Tony.

00:19:47.955 --> 00:19:49.938
They lead off every conversation.

00:19:49.978 --> 00:19:51.319
They want to get the business card of

00:19:51.619 --> 00:19:52.681
all the people that they meet,

00:19:53.402 --> 00:19:54.782
and they get the business card of that

00:19:54.884 --> 00:19:56.444
local business owner,

00:19:57.185 --> 00:19:58.346
whatever the business is.

00:19:59.067 --> 00:20:00.369
And the therapist should ask them.

00:20:00.410 --> 00:20:01.351
This is what I would do.

00:20:01.671 --> 00:20:03.232
The therapist should ask them, hey,

00:20:03.752 --> 00:20:05.595
are you looking for more new business are

00:20:05.615 --> 00:20:06.915
you looking for more new customers are you

00:20:06.935 --> 00:20:09.499
looking for more clients i mean most of

00:20:09.519 --> 00:20:11.820
the time it's yes everyone wants more

00:20:11.901 --> 00:20:13.782
customers and clients who wouldn't and so

00:20:13.823 --> 00:20:16.025
the therapist will try to ethically

00:20:17.506 --> 00:20:20.067
send business their way oh my that's

00:20:20.086 --> 00:20:22.688
another that's another shocking shockingly

00:20:22.728 --> 00:20:24.189
simple thing to do which is try to

00:20:24.348 --> 00:20:26.049
actually go out of your way to waste

00:20:26.690 --> 00:20:28.530
i don't say waste but spend some of

00:20:28.550 --> 00:20:31.471
your time and effort trying to send

00:20:31.511 --> 00:20:33.833
patients or or send people you know in

00:20:33.853 --> 00:20:37.535
the community to their business and that

00:20:37.674 --> 00:20:39.516
also will get your attention that will get

00:20:39.556 --> 00:20:41.596
your name registered or re-registered back

00:20:41.636 --> 00:20:43.438
into their mind oh i met so and

00:20:43.478 --> 00:20:45.298
so okay data points i met them at

00:20:45.337 --> 00:20:46.179
the chamber of commerce

00:20:47.315 --> 00:20:49.076
the event and now they're sending me,

00:20:49.236 --> 00:20:51.597
you know, Tom to be, I don't know,

00:20:51.617 --> 00:20:53.038
a customer or a client or whatever the

00:20:53.259 --> 00:20:53.740
business is.

00:20:54.420 --> 00:20:55.500
So you wanna collect as many of those

00:20:55.520 --> 00:20:56.501
data points as possible.

00:20:57.261 --> 00:20:57.461
Again,

00:20:57.481 --> 00:20:58.623
you have to do the stuff that scales

00:20:58.663 --> 00:20:59.003
up front.

00:20:59.763 --> 00:21:00.964
I think even if you can't send the

00:21:00.984 --> 00:21:01.285
business,

00:21:01.305 --> 00:21:02.566
the fact that you're asking them if that's

00:21:02.586 --> 00:21:03.586
possible and how you might be able to

00:21:03.626 --> 00:21:06.528
do that is, you know, good enough.

00:21:06.608 --> 00:21:07.650
And because as soon as they,

00:21:07.769 --> 00:21:10.051
as soon as they're like, yeah, absolutely,

00:21:10.071 --> 00:21:11.252
of course we're accepting new business.

00:21:11.272 --> 00:21:12.874
Thank you so much for thinking of us.

00:21:13.823 --> 00:21:14.544
what do you do?

00:21:14.663 --> 00:21:15.644
Oh, tell me about what you do.

00:21:15.683 --> 00:21:17.045
And then, then you get to do your,

00:21:17.125 --> 00:21:17.625
you get a little,

00:21:18.046 --> 00:21:20.907
ten to thirty second pitch on, I help,

00:21:21.988 --> 00:21:24.789
I help, uh, local residents with, uh,

00:21:25.891 --> 00:21:27.372
maintaining their independence and freedom

00:21:27.531 --> 00:21:29.432
after a neurological condition,

00:21:29.613 --> 00:21:30.574
or diagnosis, or whatever.

00:21:30.594 --> 00:21:30.753
Right.

00:21:32.454 --> 00:21:34.616
I, I agree with everything you're saying,

00:21:35.116 --> 00:21:36.557
just, I don't agree,

00:21:36.837 --> 00:21:39.180
I don't agree with the direction you're

00:21:39.220 --> 00:21:39.960
getting there.

00:21:40.780 --> 00:21:40.861
Um,

00:21:41.940 --> 00:21:43.621
When I'm looking at something like this,

00:21:43.661 --> 00:21:44.362
I'm saying, okay,

00:21:44.461 --> 00:21:45.663
I've got five hundred dollars.

00:21:46.423 --> 00:21:48.424
I've got five hundred dollars and let's

00:21:48.444 --> 00:21:49.526
say four hours.

00:21:49.806 --> 00:21:50.185
You know,

00:21:50.926 --> 00:21:53.429
is this the best way to spend five

00:21:53.449 --> 00:21:55.150
hundred dollars and four hours?

00:21:55.190 --> 00:21:56.691
Am I going to have the most impact?

00:21:56.730 --> 00:21:58.051
Am I going to make the most reach?

00:21:58.071 --> 00:21:59.373
Am I going to connect with the right

00:21:59.413 --> 00:21:59.833
people?

00:22:00.534 --> 00:22:01.694
And is there something better?

00:22:01.734 --> 00:22:01.894
You know,

00:22:01.914 --> 00:22:02.935
because that's always what we're

00:22:02.955 --> 00:22:03.415
comparing.

00:22:03.476 --> 00:22:05.557
Is there something better I can do with

00:22:05.596 --> 00:22:07.219
five hundred dollars and four hours?

00:22:07.719 --> 00:22:10.240
I would approach this from.

00:22:11.282 --> 00:22:11.522
okay,

00:22:11.923 --> 00:22:13.844
I'm gonna go to this event as an

00:22:13.923 --> 00:22:17.005
attendee, not as a booth person.

00:22:17.025 --> 00:22:17.846
And do the same strategy.

00:22:17.885 --> 00:22:20.007
There you go.

00:22:20.027 --> 00:22:21.487
I'm gonna put the five hundred dollars in

00:22:22.028 --> 00:22:24.689
my own account, use it for ads,

00:22:24.788 --> 00:22:26.009
use it for something else.

00:22:26.710 --> 00:22:27.849
And what I'm gonna do is I'm gonna

00:22:27.869 --> 00:22:29.151
go to every single booth.

00:22:29.191 --> 00:22:29.391
Now,

00:22:29.530 --> 00:22:31.211
what I didn't tell you guys was they

00:22:31.251 --> 00:22:32.652
said there was gonna be about eighty

00:22:32.692 --> 00:22:34.373
booths that were there.

00:22:35.415 --> 00:22:36.237
I would rather,

00:22:36.396 --> 00:22:38.597
who are the people that want to make

00:22:38.657 --> 00:22:39.117
connections?

00:22:39.198 --> 00:22:41.078
The people that paid five hundred dollars

00:22:41.098 --> 00:22:41.739
to have a booth.

00:22:42.259 --> 00:22:43.640
I'm going to go to those people.

00:22:44.420 --> 00:22:46.020
Do exactly what you said.

00:22:46.101 --> 00:22:47.221
Hey, my name is Tony.

00:22:47.582 --> 00:22:49.123
I'm a therapist,

00:22:49.143 --> 00:22:50.522
an occupational therapist who goes to

00:22:50.542 --> 00:22:51.324
patients homes.

00:22:51.384 --> 00:22:53.605
I'd love to hear more about your business.

00:22:54.636 --> 00:22:55.517
In the process,

00:22:55.537 --> 00:22:56.397
I'm going to tell you a little bit

00:22:56.417 --> 00:22:57.597
about my business.

00:22:57.657 --> 00:22:58.958
We're going to make some connections.

00:22:59.077 --> 00:23:01.618
I'm going to schedule a time to interview

00:23:01.699 --> 00:23:03.339
you to talk about your business.

00:23:03.359 --> 00:23:06.319
I'm going to share related posts on my

00:23:06.361 --> 00:23:08.300
Facebook business page that has zero

00:23:08.340 --> 00:23:09.801
subscribers, but it doesn't matter.

00:23:11.721 --> 00:23:13.702
I'm going to systematically go through

00:23:13.883 --> 00:23:15.064
each of these booths.

00:23:15.243 --> 00:23:17.324
Jimmy and I did that when we went

00:23:17.344 --> 00:23:19.005
to PPS last year.

00:23:19.505 --> 00:23:20.726
We didn't get a booth.

00:23:21.046 --> 00:23:22.547
We just went around and talked to the

00:23:22.586 --> 00:23:23.906
people who had the booths.

00:23:24.247 --> 00:23:25.768
We made deeper connections.

00:23:25.827 --> 00:23:27.108
We recorded videos.

00:23:27.449 --> 00:23:28.888
We knew the companies.

00:23:29.829 --> 00:23:31.829
I think that's the best opportunity here.

00:23:32.070 --> 00:23:34.932
That's the arbitrage to approach this

00:23:34.991 --> 00:23:35.372
with.

00:23:36.097 --> 00:23:38.320
and then you take the five hundred dollars

00:23:38.340 --> 00:23:40.403
and maybe you you use it to um

00:23:41.724 --> 00:23:44.086
okay i'm gonna interview jimmy jimmy has a

00:23:44.127 --> 00:23:46.089
booth i'm gonna hear all about othellas

00:23:46.109 --> 00:23:48.231
and what he's doing there and then i'm

00:23:48.251 --> 00:23:50.055
gonna put a hundred of the five hundred

00:23:50.134 --> 00:23:52.596
into pushing that content out to a local

00:23:52.637 --> 00:23:54.920
community i think that's the best way to

00:23:54.980 --> 00:23:56.221
spend the time and the money

00:23:57.517 --> 00:23:58.978
I love it.

00:23:59.137 --> 00:23:59.218
Okay.

00:23:59.238 --> 00:24:00.018
There's a term for it.

00:24:00.038 --> 00:24:01.459
It's called suitcasing, right?

00:24:01.538 --> 00:24:01.719
Like,

00:24:01.798 --> 00:24:03.638
and people who do it are constantly on

00:24:03.659 --> 00:24:05.220
the lookout for people who run the

00:24:05.259 --> 00:24:06.840
conference who are like, oh,

00:24:06.861 --> 00:24:08.701
you're here hanging out in the lobby.

00:24:08.721 --> 00:24:10.162
You could also be like a lobby cat.

00:24:10.801 --> 00:24:12.042
I'm hanging out in the lobby whenever he's

00:24:12.083 --> 00:24:12.583
like stepping,

00:24:12.803 --> 00:24:14.624
stepping out of the conference.

00:24:14.923 --> 00:24:15.284
Right.

00:24:15.483 --> 00:24:16.683
And they're saying like, who is it?

00:24:16.703 --> 00:24:16.865
Oh yeah.

00:24:16.884 --> 00:24:17.805
Are you here at the conference?

00:24:17.984 --> 00:24:18.545
Absolutely.

00:24:18.565 --> 00:24:19.144
I'm just, you know,

00:24:19.164 --> 00:24:19.965
just can't be in there.

00:24:20.846 --> 00:24:22.909
um ran into some people doing that the

00:24:22.929 --> 00:24:24.391
last conference i'm at i'm at a conference

00:24:24.431 --> 00:24:26.814
right now and that's a thing so i

00:24:26.953 --> 00:24:28.296
don't disagree with that strategy at all

00:24:29.368 --> 00:24:29.628
Yeah,

00:24:29.648 --> 00:24:31.510
especially for somebody on a tight budget,

00:24:31.550 --> 00:24:33.612
somebody who doesn't have a big display

00:24:33.672 --> 00:24:35.012
and doesn't, you know,

00:24:35.153 --> 00:24:37.154
and who isn't outgoing.

00:24:37.355 --> 00:24:38.415
I'm not outgoing.

00:24:38.855 --> 00:24:40.438
Jimmy is a natural at it.

00:24:40.958 --> 00:24:42.659
I'm going to hide into the background.

00:24:42.818 --> 00:24:44.200
I'm going to be looking down at the

00:24:44.240 --> 00:24:45.922
floor if I'm sitting behind a table.

00:24:45.942 --> 00:24:47.883
But if I'm the one coming up to

00:24:47.903 --> 00:24:48.503
the table,

00:24:49.064 --> 00:24:50.664
I don't have to do the heavy lifting.

00:24:50.704 --> 00:24:52.606
The person on the other side of the

00:24:52.646 --> 00:24:54.448
table has to do the heavy lifting.

00:24:54.909 --> 00:24:56.529
Problem is, my strategy,

00:24:57.190 --> 00:24:58.510
nobody's ever going to get a booth.

00:24:59.592 --> 00:25:01.333
Everybody is going to be a attendee.

00:25:03.213 --> 00:25:05.115
Taking something that Dave mentioned,

00:25:05.634 --> 00:25:07.756
I ran this through chat GPT because,

00:25:08.175 --> 00:25:08.557
again,

00:25:08.636 --> 00:25:10.116
I don't know why we're not doing this

00:25:10.217 --> 00:25:10.518
more.

00:25:11.438 --> 00:25:13.919
Referencing local everything,

00:25:14.138 --> 00:25:16.320
local businesses, local sports teams,

00:25:16.401 --> 00:25:17.701
local social events.

00:25:19.362 --> 00:25:21.482
We're all in the business of local like

00:25:21.522 --> 00:25:23.403
none of us have a national business.

00:25:23.423 --> 00:25:25.204
We're not looking for national customers.

00:25:25.776 --> 00:25:27.858
So when I run what Dave said through

00:25:27.898 --> 00:25:29.361
Chad GBT, and I'm like, hey,

00:25:29.480 --> 00:25:32.444
how do I leverage local, local ads,

00:25:32.525 --> 00:25:33.566
local organic?

00:25:34.146 --> 00:25:36.770
Basically said, make connections.

00:25:37.692 --> 00:25:38.913
Like where we are,

00:25:38.972 --> 00:25:40.756
there's a sandwich shop across the street.

00:25:41.464 --> 00:25:43.567
I should be going there every day

00:25:43.988 --> 00:25:46.230
recording snippets of video in the

00:25:46.270 --> 00:25:48.333
sandwich shop saying, hey, guys,

00:25:48.373 --> 00:25:49.114
Tony Meritato,

00:25:49.134 --> 00:25:50.395
licensed physical therapist.

00:25:50.536 --> 00:25:52.979
I'm here at Clubhouse Bar and Grill in

00:25:53.019 --> 00:25:54.039
Monroe, Ohio.

00:25:54.119 --> 00:25:55.422
I was just thinking about a case I

00:25:55.461 --> 00:25:57.124
saw this morning in my physical therapy

00:25:57.163 --> 00:25:58.164
clinic across the street.

00:25:58.880 --> 00:25:59.240
You know,

00:25:59.299 --> 00:26:01.662
and like give Clubhouse a shout out,

00:26:02.182 --> 00:26:05.103
give Kid Coffee down the street a shout

00:26:05.222 --> 00:26:05.364
out,

00:26:05.784 --> 00:26:09.226
give the Monroe Hornets sports team a

00:26:09.246 --> 00:26:09.945
shout out.

00:26:10.066 --> 00:26:11.606
And in the process,

00:26:12.547 --> 00:26:15.429
what ChatGV does is it just helps the

00:26:15.548 --> 00:26:19.191
algorithm understand and localize where

00:26:19.230 --> 00:26:20.632
you are, what you do,

00:26:20.672 --> 00:26:21.932
what's important to you.

00:26:22.393 --> 00:26:24.953
So right now it's October thirtieth.

00:26:25.948 --> 00:26:28.269
Everybody who's going to do a turkey trot

00:26:28.509 --> 00:26:30.549
knows they're going to do a turkey trot.

00:26:31.170 --> 00:26:33.009
We should all be talking about the local

00:26:33.049 --> 00:26:34.651
turkey trot, you know,

00:26:34.790 --> 00:26:37.571
and creating content about the

00:26:37.632 --> 00:26:39.571
Thanksgiving turkey trot coming up.

00:26:39.832 --> 00:26:41.952
Are you guys thinking about any of that

00:26:41.992 --> 00:26:43.354
stuff, doing any of that stuff?

00:26:43.374 --> 00:26:44.334
See somebody doing it?

00:26:44.374 --> 00:26:45.314
Well, Bo's here.

00:26:45.354 --> 00:26:46.214
He probably does it.

00:26:46.234 --> 00:26:48.075
I see.

00:26:48.134 --> 00:26:50.056
Well, and they sell solar panels.

00:26:50.915 --> 00:26:53.038
so what they do is the first five

00:26:53.077 --> 00:26:54.880
or ten seconds not not even five or

00:26:54.920 --> 00:26:56.961
ten seconds it's you know it's the it's

00:26:56.981 --> 00:26:58.784
the guy in the polo shirt right walking

00:26:58.824 --> 00:27:00.505
through the the nice sunny day in the

00:27:00.525 --> 00:27:02.366
background hey hudson valley because

00:27:02.386 --> 00:27:04.829
that's where i live and then it cuts

00:27:04.890 --> 00:27:07.092
away to again the voiceover the generic

00:27:07.112 --> 00:27:09.834
voiceover but with b-roll shots of

00:27:10.535 --> 00:27:13.277
where i live the newburgh beacon bridge or

00:27:13.336 --> 00:27:15.858
you know like a nice uh drone shot

00:27:15.898 --> 00:27:17.700
of rolling hills for the time of year

00:27:17.720 --> 00:27:19.141
that it is and it makes it feel

00:27:19.161 --> 00:27:21.782
like that thing was designed in that that

00:27:22.103 --> 00:27:25.164
uh specific area geographically if you're

00:27:25.184 --> 00:27:26.806
living in the hudson valley you're missing

00:27:26.905 --> 00:27:28.946
out on other people in the hudson valley

00:27:28.967 --> 00:27:31.449
have done this people like me do things

00:27:31.489 --> 00:27:34.451
like this so yes that is the answer

00:27:35.329 --> 00:27:37.570
I know Dave talked about even just like

00:27:37.631 --> 00:27:39.853
the views and going across the street.

00:27:39.932 --> 00:27:40.873
What have you done?

00:27:42.114 --> 00:27:43.775
I actually had a little serendipity last

00:27:43.815 --> 00:27:44.035
week.

00:27:44.075 --> 00:27:46.836
So I was walking by a small fitness

00:27:46.875 --> 00:27:47.317
studio,

00:27:47.636 --> 00:27:50.478
a personal training studio that I had seen

00:27:50.538 --> 00:27:51.558
for the past couple of years.

00:27:51.618 --> 00:27:53.480
I never, the guy,

00:27:53.539 --> 00:27:54.601
the trainer was always with a client.

00:27:55.161 --> 00:27:56.662
I walked by the trainers actually standing

00:27:56.801 --> 00:27:58.903
outside, kind of like on like the,

00:27:59.123 --> 00:28:00.104
you know, like the fence,

00:28:00.364 --> 00:28:02.265
like the wall area on his phone.

00:28:02.865 --> 00:28:04.186
And I walk by and I go, hey,

00:28:04.207 --> 00:28:04.886
is this your place?

00:28:04.987 --> 00:28:06.409
And he's like, he's like, yeah, well,

00:28:06.509 --> 00:28:07.089
you know, I'm Terrell.

00:28:07.109 --> 00:28:07.390
What's up?

00:28:07.490 --> 00:28:08.391
I'm a personal trainer here.

00:28:08.931 --> 00:28:11.894
We get talking and he's like, oh, man,

00:28:11.933 --> 00:28:13.375
you're like, you look good.

00:28:13.455 --> 00:28:14.217
You should do video.

00:28:14.237 --> 00:28:14.537
I'm like, yeah,

00:28:14.557 --> 00:28:15.858
I'm doing I'm trying to do more video

00:28:15.878 --> 00:28:16.219
and all that.

00:28:17.000 --> 00:28:19.021
And we pull out Instagram and I'm like,

00:28:19.041 --> 00:28:19.602
oh, yeah, let's connect.

00:28:19.622 --> 00:28:21.084
We talk for a few minutes about physical

00:28:21.124 --> 00:28:22.484
therapy and personal training, all that.

00:28:22.505 --> 00:28:23.646
And he's been in the neighborhood since

00:28:23.686 --> 00:28:25.428
covid and he had some adversity with that.

00:28:26.189 --> 00:28:27.951
And then I pull up my Instagram for

00:28:27.990 --> 00:28:29.692
him to type his username into my

00:28:29.751 --> 00:28:30.093
Instagram.

00:28:30.113 --> 00:28:32.954
And he's like, oh, at Saigon, Saigon,

00:28:32.994 --> 00:28:33.435
seventy seven.

00:28:33.455 --> 00:28:34.415
He's like, you know, Charles,

00:28:34.435 --> 00:28:36.317
this other personal trainer that happens

00:28:36.337 --> 00:28:37.538
to be like, you know,

00:28:37.598 --> 00:28:39.060
French pastry chef also.

00:28:39.540 --> 00:28:40.801
I'm like, oh, yeah, I know, Charles, blah,

00:28:40.821 --> 00:28:41.162
blah, blah.

00:28:41.923 --> 00:28:44.666
and so now this trainer terrell also so

00:28:44.707 --> 00:28:46.388
he's got a couple thousand followers on

00:28:46.429 --> 00:28:48.932
his hyper local park slope personal

00:28:48.952 --> 00:28:51.135
training instagram and then he's got a

00:28:51.215 --> 00:28:52.457
separate account that's got like ten

00:28:52.498 --> 00:28:54.539
thousand followers and it's all like pro

00:28:54.579 --> 00:28:56.182
sports it's what it's exactly what you're

00:28:56.222 --> 00:28:57.805
talking about tony but he's just doing pro

00:28:57.845 --> 00:28:58.125
sports

00:28:58.846 --> 00:29:00.086
It's got ten thousand followers,

00:29:00.106 --> 00:29:02.968
but I don't know why because it's not

00:29:03.048 --> 00:29:04.888
I don't know how that national sports pro

00:29:04.929 --> 00:29:06.869
sports thing could actually help his small

00:29:06.930 --> 00:29:07.210
business.

00:29:07.250 --> 00:29:08.611
But then he I just stopped in for

00:29:08.631 --> 00:29:09.892
the second time this past week.

00:29:10.311 --> 00:29:10.692
And he's like, oh,

00:29:10.711 --> 00:29:11.992
I want to I'm going to convert the

00:29:12.012 --> 00:29:13.273
basement into like a podcast studio.

00:29:13.294 --> 00:29:14.273
He's like, you should come on.

00:29:14.334 --> 00:29:14.574
You should.

00:29:14.854 --> 00:29:15.755
And he's got no idea.

00:29:15.775 --> 00:29:15.894
Like,

00:29:15.934 --> 00:29:16.934
I don't we didn't even talk that I

00:29:16.974 --> 00:29:18.736
do shows and podcasts and all that.

00:29:19.517 --> 00:29:22.857
And so I'm curious as to your thoughts

00:29:22.897 --> 00:29:23.318
for him.

00:29:24.138 --> 00:29:26.000
if he's doing national, like he does,

00:29:26.101 --> 00:29:26.300
you know,

00:29:26.340 --> 00:29:28.182
he talks about the Lakers and MLB right

00:29:28.221 --> 00:29:30.804
now with the world series and pro sports

00:29:30.824 --> 00:29:31.223
and all that.

00:29:32.285 --> 00:29:32.904
I think, I mean,

00:29:33.025 --> 00:29:34.786
I think Tony already outlined like your

00:29:34.846 --> 00:29:37.387
ideas of like going around doing videos in

00:29:37.428 --> 00:29:38.209
different businesses,

00:29:38.249 --> 00:29:39.450
highlighting different businesses.

00:29:40.089 --> 00:29:40.931
Why wouldn't he,

00:29:40.990 --> 00:29:42.211
or why wouldn't I do that?

00:29:43.222 --> 00:29:45.644
Why talk about pro sports when that's

00:29:45.683 --> 00:29:47.984
covered everywhere else with ESPN and

00:29:48.005 --> 00:29:48.465
everywhere else?

00:29:48.986 --> 00:29:50.487
And why not cover local things,

00:29:50.586 --> 00:29:52.146
other local things that actually matter to

00:29:52.166 --> 00:29:54.689
the community that could be his client or

00:29:54.749 --> 00:29:55.249
my client?

00:29:56.670 --> 00:29:57.851
I think a lot of it, you know,

00:29:57.871 --> 00:29:59.392
it's a combination of what are you

00:29:59.432 --> 00:30:00.372
comfortable with?

00:30:00.432 --> 00:30:02.012
What are you confident in?

00:30:02.772 --> 00:30:05.674
Maybe that topic for him, like I'm,

00:30:05.755 --> 00:30:07.476
that's totally out of my comfort zone.

00:30:07.596 --> 00:30:09.136
I make fun of myself all the time

00:30:09.196 --> 00:30:11.057
in the clinic because my wife is the

00:30:11.117 --> 00:30:12.358
pro sports fanatic.

00:30:12.959 --> 00:30:13.699
I have no idea.

00:30:13.759 --> 00:30:14.140
Like, I don't,

00:30:14.180 --> 00:30:15.480
I don't care about any of it.

00:30:16.381 --> 00:30:16.421
Um,

00:30:17.502 --> 00:30:19.465
But if that's in his wheelhouse and he

00:30:19.486 --> 00:30:21.028
can speak confidently and he gets

00:30:21.128 --> 00:30:22.191
energized with it,

00:30:22.730 --> 00:30:24.733
even if it doesn't necessarily hit his

00:30:24.795 --> 00:30:25.655
exact audience,

00:30:25.715 --> 00:30:28.599
I just think it helps grow his reach.

00:30:31.545 --> 00:30:32.747
Jimmy, any thoughts on that?

00:30:35.142 --> 00:30:36.163
Who do you want to compete with?

00:30:36.262 --> 00:30:36.843
You decide.

00:30:37.163 --> 00:30:38.344
And but if you're really passionate about

00:30:38.403 --> 00:30:39.785
national sports, do it right.

00:30:39.884 --> 00:30:41.185
But understand now you're competing

00:30:41.226 --> 00:30:42.027
against ESPN,

00:30:42.086 --> 00:30:44.249
except even if you talk about local stuff,

00:30:44.588 --> 00:30:47.790
you're still competing against ESPN or any

00:30:47.830 --> 00:30:49.531
other big platform for people's attention.

00:30:51.134 --> 00:30:51.894
Who said it?

00:30:52.634 --> 00:30:54.655
I have to look it up.

00:30:55.237 --> 00:30:56.958
But some celebrity was essentially saying

00:30:56.978 --> 00:30:57.739
this was years ago.

00:30:58.839 --> 00:31:00.602
They're coming for every second of your

00:31:00.642 --> 00:31:01.903
attention every single day.

00:31:02.403 --> 00:31:03.826
And he met everybody.

00:31:04.086 --> 00:31:05.468
They're coming for your attention every

00:31:05.528 --> 00:31:06.729
single day, right?

00:31:06.769 --> 00:31:09.352
Like you've got Alexa devices that can now

00:31:09.372 --> 00:31:11.515
display video that are just sitting there,

00:31:11.835 --> 00:31:12.035
right?

00:31:12.075 --> 00:31:14.298
And they're just constantly swiping

00:31:14.317 --> 00:31:16.460
through stories until it hopefully shows

00:31:16.480 --> 00:31:18.122
you something you wanna double click on.

00:31:18.843 --> 00:31:20.403
We've got these stupid things in our ears

00:31:20.444 --> 00:31:21.625
that I've got in my ears right now

00:31:21.665 --> 00:31:22.385
all the time.

00:31:22.866 --> 00:31:24.627
There's a million and one podcasts.

00:31:24.647 --> 00:31:25.229
I mean,

00:31:25.368 --> 00:31:27.089
I was looked at like I was ridiculous

00:31:27.631 --> 00:31:30.093
ten years ago for doing a podcast about

00:31:30.133 --> 00:31:30.874
physical therapy.

00:31:31.213 --> 00:31:32.714
And now I would love to know the

00:31:32.776 --> 00:31:34.998
number of shows hosted by

00:31:35.718 --> 00:31:38.578
physical therapists or for physical

00:31:38.618 --> 00:31:39.078
therapy.

00:31:39.159 --> 00:31:39.699
Do you know what I mean?

00:31:39.739 --> 00:31:42.259
Like a physical therapist hosting a show

00:31:42.279 --> 00:31:43.420
for patients is one thing.

00:31:43.820 --> 00:31:45.740
A physical therapist or someone hosting a

00:31:45.760 --> 00:31:47.721
show for the profession, that's internal.

00:31:47.761 --> 00:31:50.061
That's like a water cooler talk podcast.

00:31:50.542 --> 00:31:51.222
It was ridiculous.

00:31:52.188 --> 00:31:53.209
And I was saying back then,

00:31:53.269 --> 00:31:55.990
it's just what we did around campfires at

00:31:56.050 --> 00:31:56.431
scale.

00:31:56.611 --> 00:31:57.971
It's able to leave the campfire.

00:31:58.531 --> 00:32:00.032
So I don't know, man.

00:32:00.073 --> 00:32:02.315
As much as I would say discouraged, like,

00:32:02.335 --> 00:32:02.555
listen,

00:32:02.575 --> 00:32:03.635
you're never going to beat Stephen A.

00:32:03.655 --> 00:32:04.415
Smith and ESPN.

00:32:04.435 --> 00:32:05.656
They've got too much of a stronghold.

00:32:05.957 --> 00:32:06.778
You don't have to.

00:32:07.157 --> 00:32:08.358
Because my question would always be,

00:32:08.459 --> 00:32:09.880
what's your purpose of doing it?

00:32:10.220 --> 00:32:11.421
If it's to make a million dollars,

00:32:11.461 --> 00:32:12.602
I would say that's probably a bad idea,

00:32:12.902 --> 00:32:13.102
right?

00:32:13.382 --> 00:32:14.542
Unless you're willing to triple down and

00:32:14.583 --> 00:32:14.962
go all in.

00:32:15.364 --> 00:32:16.984
I follow some ridiculous people.

00:32:17.525 --> 00:32:18.905
I got two guys I follow on Instagram

00:32:18.925 --> 00:32:19.906
that talk all the time.

00:32:20.207 --> 00:32:21.106
And all they do is show you how

00:32:21.126 --> 00:32:21.807
to buy cars better.

00:32:22.508 --> 00:32:23.689
One guy's like a car broker.

00:32:23.808 --> 00:32:26.550
The other guy was a car salesman for

00:32:26.570 --> 00:32:27.412
like fifteen years.

00:32:27.832 --> 00:32:28.913
And I'm not even the market for a

00:32:28.972 --> 00:32:29.553
car anymore.

00:32:29.573 --> 00:32:30.854
I just find their content interesting.

00:32:31.255 --> 00:32:32.536
Do I listen to it for hours?

00:32:32.816 --> 00:32:33.115
No.

00:32:33.415 --> 00:32:36.117
But those fifteen or forty five or sixty

00:32:36.137 --> 00:32:38.559
two seconds tend to add up over time

00:32:38.880 --> 00:32:39.381
in a year.

00:32:39.941 --> 00:32:41.982
And you can create a business on those

00:32:42.022 --> 00:32:42.282
things.

00:32:44.320 --> 00:32:45.401
Let me show you guys.

00:32:45.582 --> 00:32:48.202
I had teased last Tuesday.

00:32:48.502 --> 00:32:49.323
I said, hey, you know,

00:32:50.063 --> 00:32:51.463
this might be a regular segment.

00:32:51.503 --> 00:32:52.203
It works for me.

00:32:52.864 --> 00:32:54.384
I want to just run through real quick

00:32:54.424 --> 00:32:55.684
the four main platforms,

00:32:55.724 --> 00:32:58.165
show you where my accounts are at right

00:32:58.226 --> 00:32:58.566
now.

00:33:00.007 --> 00:33:02.587
Just to show you kind of under the

00:33:02.807 --> 00:33:03.647
hood a little bit.

00:33:03.708 --> 00:33:05.429
Let me put this up on the screen.

00:33:05.449 --> 00:33:07.589
We'll start with Facebook business page.

00:33:08.294 --> 00:33:09.836
Jimmy, if you want to make that bigger,

00:33:10.257 --> 00:33:11.138
do your magic.

00:33:12.240 --> 00:33:14.564
This is actually the post real quick that

00:33:14.644 --> 00:33:16.146
Dave and I were talking about at the

00:33:16.186 --> 00:33:17.710
top of the episode.

00:33:18.714 --> 00:33:23.477
So before I ran the paid ad yesterday,

00:33:23.876 --> 00:33:25.278
it was at a hundred and I think

00:33:25.337 --> 00:33:26.577
two thousand views.

00:33:28.239 --> 00:33:29.338
Now it's at one twenty one.

00:33:29.398 --> 00:33:32.161
But this has generated twenty three

00:33:32.181 --> 00:33:32.560
dollars.

00:33:33.000 --> 00:33:34.662
So even if I just dump the twenty

00:33:34.701 --> 00:33:37.182
dollars back into paid ads to increase the

00:33:37.222 --> 00:33:38.982
reach and try to generate some

00:33:39.022 --> 00:33:41.463
conversions, you know,

00:33:41.523 --> 00:33:43.224
it's a pretty simple strategy to take

00:33:43.285 --> 00:33:45.705
what's working and just double down on it.

00:33:46.026 --> 00:33:47.787
Don't waste time on what's not working.

00:33:48.564 --> 00:33:50.265
if we take a look at this account

00:33:50.424 --> 00:33:55.448
at large kind of uh big picture here

00:33:55.468 --> 00:33:57.068
we go so over the last twenty eight

00:33:57.088 --> 00:33:59.349
days three point one million views it's

00:33:59.390 --> 00:34:02.491
down about eight percent from previous but

00:34:02.511 --> 00:34:04.353
you can see here on the last couple

00:34:04.373 --> 00:34:07.355
days it had a huge uptick a hundred

00:34:07.375 --> 00:34:09.456
and forty five thousand views hundred and

00:34:09.496 --> 00:34:11.898
fifty five thousand each day it's moving

00:34:12.057 --> 00:34:12.277
up

00:34:12.978 --> 00:34:15.619
Big part of that is that photo that

00:34:15.719 --> 00:34:17.719
I shared and then another video that's

00:34:17.760 --> 00:34:19.920
been doing really well.

00:34:19.942 --> 00:34:21.862
For earnings, just so you guys know,

00:34:22.663 --> 00:34:24.344
this is a monetized channel.

00:34:24.784 --> 00:34:27.385
So this channel has generated five hundred

00:34:27.405 --> 00:34:28.445
and sixty dollars.

00:34:29.206 --> 00:34:29.585
Again,

00:34:30.086 --> 00:34:32.327
you just throw that money back into ads.

00:34:32.487 --> 00:34:34.289
I can throw that money back into the

00:34:34.349 --> 00:34:35.989
investment for growing the channel.

00:34:36.690 --> 00:34:36.869
So.

00:34:38.585 --> 00:34:39.967
Instagram right now,

00:34:40.086 --> 00:34:41.807
I don't do anything with Instagram,

00:34:41.827 --> 00:34:44.329
but what I post on Facebook goes over

00:34:44.349 --> 00:34:45.130
to Instagram.

00:34:45.751 --> 00:34:47.592
One point two million views in the last

00:34:47.632 --> 00:34:50.534
thirty days and the follower count is

00:34:50.594 --> 00:34:52.155
thirteen thousand right now.

00:34:53.755 --> 00:34:54.155
I don't know.

00:34:54.215 --> 00:34:56.177
For a while I was adding about a

00:34:56.237 --> 00:34:58.639
thousand followers a month.

00:35:00.159 --> 00:35:01.920
I started working on Instagram,

00:35:02.280 --> 00:35:04.202
like revive the channel.

00:35:04.242 --> 00:35:06.983
The channel was dead about twelve months

00:35:07.003 --> 00:35:07.143
ago.

00:35:09.246 --> 00:35:10.407
TikTok,

00:35:10.467 --> 00:35:13.449
six thousand three hundred followers.

00:35:13.949 --> 00:35:14.690
Same thing.

00:35:14.809 --> 00:35:15.550
Same videos.

00:35:15.570 --> 00:35:16.690
You can see like here.

00:35:16.731 --> 00:35:17.952
This one I put up a couple of

00:35:17.972 --> 00:35:18.472
days ago.

00:35:18.512 --> 00:35:19.773
It's at ten thousand views.

00:35:19.793 --> 00:35:20.434
I don't have any.

00:35:20.454 --> 00:35:20.554
What?

00:35:20.574 --> 00:35:20.614
Oh,

00:35:20.634 --> 00:35:23.675
we're still seeing the Facebook data here.

00:35:23.755 --> 00:35:28.518
There we go.

00:35:28.699 --> 00:35:28.898
OK.

00:35:29.400 --> 00:35:29.559
TikTok.

00:35:29.579 --> 00:35:31.561
No, no viral videos lately.

00:35:31.800 --> 00:35:33.101
Just normal stuff.

00:35:34.003 --> 00:35:36.083
And then I'll bring you guys over to

00:35:36.224 --> 00:35:36.804
YouTube.

00:35:38.605 --> 00:35:40.545
big old toilet, uh,

00:35:40.666 --> 00:35:42.786
seventy-seven thousand followers,

00:35:42.846 --> 00:35:47.186
subscribers, and, uh,

00:35:47.266 --> 00:35:49.146
YouTube's been pretty dead.

00:35:49.947 --> 00:35:52.728
Eight hundred thousand monthly views, uh,

00:35:52.827 --> 00:35:54.007
five hundred, or, yeah,

00:35:54.068 --> 00:35:56.829
five hundred dollars a month in revenue.

00:35:57.668 --> 00:35:58.648
I don't know, my face,

00:35:58.748 --> 00:36:00.208
my YouTube used to do, like,

00:36:00.228 --> 00:36:01.309
a thousand a month.

00:36:02.130 --> 00:36:03.750
It's just, you know, on the year,

00:36:04.793 --> 00:36:06.713
we did ten million views on the year

00:36:06.753 --> 00:36:09.155
about ten thousand dollars in ad revenue

00:36:09.175 --> 00:36:11.574
uh but the last few months have been

00:36:11.614 --> 00:36:15.916
kind of down so i just wanted you

00:36:15.956 --> 00:36:17.577
guys to see like this is a side

00:36:17.617 --> 00:36:19.918
gig you know it's not a full-time deal

00:36:20.498 --> 00:36:22.358
this is something i would be doing for

00:36:22.398 --> 00:36:26.079
fun but it's building assets building

00:36:26.099 --> 00:36:27.621
value extending the reach

00:36:28.402 --> 00:36:29.922
And I will say real quick,

00:36:29.963 --> 00:36:33.423
I will say that is what brings more

00:36:33.463 --> 00:36:36.224
opportunities than just patient care.

00:36:36.326 --> 00:36:38.445
Those assets are what bring product

00:36:38.465 --> 00:36:39.527
companies to me.

00:36:39.567 --> 00:36:42.128
They bring paid endorsements to me.

00:36:43.108 --> 00:36:44.648
I was just showing my twelve year old

00:36:44.688 --> 00:36:46.369
in the car this morning waiting for the

00:36:46.389 --> 00:36:46.789
bus.

00:36:47.269 --> 00:36:47.570
Look,

00:36:47.610 --> 00:36:49.791
we did like sixty or seventy thousand in

00:36:50.391 --> 00:36:50.851
income.

00:36:51.601 --> 00:36:54.702
from digital opportunities like that over

00:36:54.722 --> 00:36:55.742
the last twelve months.

00:36:56.422 --> 00:36:56.722
You know,

00:36:56.782 --> 00:36:58.983
I want him to see that you can

00:36:59.023 --> 00:37:00.302
have your W-two job,

00:37:00.322 --> 00:37:01.903
but you can also do this other stuff

00:37:01.963 --> 00:37:02.443
on the side.

00:37:02.463 --> 00:37:04.644
Dave?

00:37:04.684 --> 00:37:07.945
So your Facebook and your YouTube, Tony,

00:37:07.965 --> 00:37:10.085
for the Total Therapy Solution videos,

00:37:10.686 --> 00:37:13.967
your whole approach for that is to just

00:37:14.007 --> 00:37:15.568
get more views, right?

00:37:15.588 --> 00:37:18.809
Just to grow both the Facebook page and

00:37:18.849 --> 00:37:19.588
the YouTube channel.

00:37:19.608 --> 00:37:20.108
Is that correct?

00:37:21.231 --> 00:37:23.072
Yeah, I'm kind of in between.

00:37:23.132 --> 00:37:25.295
If I went straight up, Mr. Beast,

00:37:25.434 --> 00:37:26.556
just get views.

00:37:27.135 --> 00:37:29.737
I would probably post more sensationalized

00:37:29.878 --> 00:37:32.860
stuff, more triggering stuff, more,

00:37:32.880 --> 00:37:35.121
you know, algorithm friendly stuff.

00:37:35.543 --> 00:37:38.063
I'm still in between saying, OK,

00:37:38.344 --> 00:37:39.826
we do want to get some patients.

00:37:39.846 --> 00:37:40.146
You know,

00:37:40.166 --> 00:37:42.407
I had several patients come in recently.

00:37:42.487 --> 00:37:42.867
You were like,

00:37:43.108 --> 00:37:44.208
I found your YouTube channel.

00:37:44.248 --> 00:37:44.668
I love it.

00:37:45.750 --> 00:37:48.072
So I do maintain a level of

00:37:48.152 --> 00:37:49.592
professionalism through it.

00:37:50.842 --> 00:37:53.182
But the ultimate, yes,

00:37:53.242 --> 00:37:55.264
the goal is just give me views.

00:37:55.585 --> 00:37:56.625
I don't need more patients.

00:37:56.644 --> 00:37:57.606
I've got a full clinic.

00:37:58.425 --> 00:38:01.788
And then I'm going to either sell those

00:38:01.907 --> 00:38:02.829
digital assets.

00:38:02.869 --> 00:38:04.909
I'll sell the YouTube channel or I'll

00:38:04.949 --> 00:38:07.291
monetize it in different ways with product

00:38:07.311 --> 00:38:07.731
companies.

00:38:09.121 --> 00:38:11.384
so to monetize it with product companies

00:38:11.644 --> 00:38:15.528
or elsewhere or otherwise have you thought

00:38:15.548 --> 00:38:17.409
about or considered videos from other

00:38:17.469 --> 00:38:19.052
physical therapists i know you already

00:38:19.092 --> 00:38:20.954
record a ton of videos but have you

00:38:21.014 --> 00:38:23.717
done that i mean do you want patients

00:38:23.737 --> 00:38:25.237
to always see the videos that are in

00:38:25.277 --> 00:38:27.581
your clinic your brick and mortar or have

00:38:27.621 --> 00:38:28.320
you thought about

00:38:29.300 --> 00:38:31.882
other therapists sending great, I mean,

00:38:31.902 --> 00:38:33.204
because you always comment on on

00:38:33.304 --> 00:38:34.485
interesting or great videos of other

00:38:34.525 --> 00:38:36.327
therapists on Facebook that we see,

00:38:36.847 --> 00:38:38.168
and you're supporting other therapists and

00:38:38.188 --> 00:38:38.489
all that.

00:38:38.889 --> 00:38:40.530
But if they also helped you with kind

00:38:40.550 --> 00:38:42.152
of like that user generated content,

00:38:42.771 --> 00:38:45.514
could that help you grow your channel,

00:38:45.574 --> 00:38:47.215
get more views,

00:38:47.315 --> 00:38:48.978
get more product endorsements,

00:38:49.077 --> 00:38:49.818
all that type of stuff, grow,

00:38:50.119 --> 00:38:51.699
grow both of those channels to potentially

00:38:51.739 --> 00:38:52.400
sell them later?

00:38:52.840 --> 00:38:53.842
Is that something you ever thought about?

00:38:54.786 --> 00:38:55.766
It is.

00:38:55.987 --> 00:38:58.007
I've tried different experiments with

00:38:58.047 --> 00:38:58.347
that.

00:38:58.447 --> 00:39:00.289
It's never really done anything.

00:39:00.909 --> 00:39:02.429
At the very basic level,

00:39:02.510 --> 00:39:03.971
what I've said is, look,

00:39:04.210 --> 00:39:05.471
I've got these assets.

00:39:05.851 --> 00:39:08.492
Let's use them to leverage other channels

00:39:08.532 --> 00:39:09.552
for other therapists.

00:39:09.592 --> 00:39:12.034
You know, again, Mr. Beast is doing that.

00:39:12.114 --> 00:39:14.155
He's using his team to push other content

00:39:14.175 --> 00:39:14.934
creators out.

00:39:16.155 --> 00:39:17.536
So I've reached out to therapists.

00:39:17.556 --> 00:39:18.315
I'm like, hey, you know,

00:39:18.677 --> 00:39:19.556
this is a great video.

00:39:19.617 --> 00:39:19.956
It's got

00:39:25.088 --> 00:39:27.730
bring the video onto my channel we will

00:39:27.989 --> 00:39:31.271
absolutely like tag you mention you push

00:39:31.291 --> 00:39:33.311
traffic to the best of our ability to

00:39:33.411 --> 00:39:36.253
your channel but you can use my platform

00:39:36.853 --> 00:39:38.313
and it just never really works i mean

00:39:38.353 --> 00:39:41.875
i think it goes back to uh thinking

00:39:41.894 --> 00:39:43.735
about patients who walk into my clinic

00:39:43.775 --> 00:39:45.436
versus patients who walk into your clinic

00:39:46.016 --> 00:39:47.416
patients walking into my clinic

00:39:47.969 --> 00:39:49.550
They're not working out already.

00:39:49.851 --> 00:39:51.652
They're not really interested in that.

00:39:51.672 --> 00:39:53.233
That's not their primary passion.

00:39:53.273 --> 00:39:55.275
So a lot of what I see,

00:39:55.976 --> 00:39:57.898
most of the population out there,

00:39:57.938 --> 00:39:59.860
therapists, they're like half-hearted.

00:40:00.739 --> 00:40:01.920
Maybe I'll do it.

00:40:02.001 --> 00:40:03.222
It's very wishy-washy.

00:40:03.242 --> 00:40:05.023
There's no real passion and drive.

00:40:05.623 --> 00:40:06.445
Now, I will say,

00:40:07.286 --> 00:40:08.887
there are some therapists that...

00:40:09.577 --> 00:40:11.436
take the bull by the horns charles

00:40:11.496 --> 00:40:14.338
lockwood great example he came to my live

00:40:14.378 --> 00:40:17.278
event months ago maybe a year ago and

00:40:17.318 --> 00:40:21.019
like he's blown the doors off of creating

00:40:21.059 --> 00:40:22.980
relationships with content companies

00:40:23.039 --> 00:40:25.701
building his own content marketing

00:40:25.760 --> 00:40:28.061
products his videos are a hundred times

00:40:28.081 --> 00:40:30.621
better than mine you know and he started

00:40:30.902 --> 00:40:31.942
like a year ago

00:40:32.639 --> 00:40:35.882
It's kind of insulting, hurts my ego.

00:40:35.942 --> 00:40:37.643
But yeah, I've tried.

00:40:38.304 --> 00:40:40.746
I've never found a formula that works for

00:40:40.766 --> 00:40:41.606
me to do that.

00:40:42.567 --> 00:40:44.668
I haven't done it with non-therapists,

00:40:44.728 --> 00:40:45.088
though.

00:40:45.628 --> 00:40:47.510
I haven't reached out to fitness

00:40:47.570 --> 00:40:50.032
influencers and massage therapists and

00:40:50.132 --> 00:40:50.771
other people.

00:40:51.393 --> 00:40:53.313
I've always kind of stayed in the realm

00:40:53.393 --> 00:40:54.594
of PT, OT, SLP.

00:40:55.793 --> 00:40:57.054
Because I know you and I,

00:40:57.094 --> 00:40:58.514
we've heard therapists say, oh,

00:40:59.235 --> 00:41:00.355
I tried to interview,

00:41:00.695 --> 00:41:01.996
I tried to ask these other local

00:41:02.016 --> 00:41:03.755
physicians and surgeons and orthos and

00:41:03.795 --> 00:41:04.516
other, you know,

00:41:04.976 --> 00:41:06.637
influencers in their local community.

00:41:06.797 --> 00:41:08.597
And then they always ask how many

00:41:08.697 --> 00:41:10.518
followers or views or whatever does your

00:41:10.557 --> 00:41:11.018
channel get?

00:41:11.458 --> 00:41:13.378
And then they're like, oh, I just started.

00:41:13.458 --> 00:41:14.759
So it's like basically zero.

00:41:14.818 --> 00:41:16.018
And then like some of those people that

00:41:16.039 --> 00:41:17.458
they want to get in front of,

00:41:17.478 --> 00:41:19.380
that they want to try to help get

00:41:19.420 --> 00:41:21.119
exposure or, you know,

00:41:21.159 --> 00:41:22.920
communicate with on a Zoom call and then

00:41:22.960 --> 00:41:23.581
post online.

00:41:24.300 --> 00:41:25.681
They're getting shut down from those

00:41:25.780 --> 00:41:26.302
influencers.

00:41:26.362 --> 00:41:27.581
So that's why I was asking you,

00:41:28.161 --> 00:41:30.023
would you be open to some of those

00:41:30.063 --> 00:41:32.804
videos being posted almost, I don't know,

00:41:32.824 --> 00:41:34.403
is it not evergreen, but like,

00:41:34.443 --> 00:41:35.824
or not white label, but whatever,

00:41:35.885 --> 00:41:37.724
like posted on Total Therapy Solutions.

00:41:38.246 --> 00:41:40.206
I could potentially say to these big ego

00:41:40.445 --> 00:41:42.067
physicians in New York City, hey.

00:41:43.246 --> 00:41:45.188
i you know we're gonna get this posted

00:41:45.367 --> 00:41:46.969
on this account that does ten million

00:41:47.009 --> 00:41:49.570
views a year who's gonna and let's just

00:41:49.590 --> 00:41:50.829
say let's just i haven't done it i've

00:41:50.849 --> 00:41:53.070
talked to nate my uh my podcast producer

00:41:53.110 --> 00:41:56.452
about making a new york city pt you

00:41:56.472 --> 00:41:59.052
know youtube channel or not pt but like

00:41:59.112 --> 00:42:00.474
health and whatever like the stuff we're

00:42:00.514 --> 00:42:03.855
talking about i could take one ortho or

00:42:03.974 --> 00:42:05.735
surgeon or physician interview

00:42:06.838 --> 00:42:07.918
I put it on that new channel that

00:42:08.179 --> 00:42:08.798
is crickets.

00:42:09.400 --> 00:42:10.840
And then if Tony's okay with it,

00:42:10.880 --> 00:42:11.860
we put it on his channel.

00:42:12.221 --> 00:42:13.822
I reach out to these physicians and I

00:42:13.862 --> 00:42:14.182
say, Hey,

00:42:14.222 --> 00:42:15.603
we're going to get it on total therapy

00:42:15.643 --> 00:42:16.784
solutions account.

00:42:16.804 --> 00:42:18.204
That's got million views a year.

00:42:19.144 --> 00:42:19.846
And at the same time,

00:42:19.885 --> 00:42:21.927
it also gets posted on my account while

00:42:21.987 --> 00:42:22.568
in the background,

00:42:22.588 --> 00:42:24.688
I'm building up my YouTube channel and

00:42:24.728 --> 00:42:26.349
they get the front end, uh,

00:42:26.530 --> 00:42:29.632
aesthetics of them being in front of your

00:42:29.711 --> 00:42:32.112
gigantic audience pros or cons with that.

00:42:32.152 --> 00:42:32.614
Any issues?

00:42:32.634 --> 00:42:33.813
I love it.

00:42:33.934 --> 00:42:36.476
Uh, hang on Jimmy.

00:42:37.115 --> 00:42:39.157
I'm pulling this up because this comment

00:42:39.197 --> 00:42:41.978
from David Ruin is more for Dave Kittle.

00:42:42.659 --> 00:42:45.161
You should do an offshoot of MTV Cribs

00:42:45.300 --> 00:42:46.661
where you travel the country,

00:42:46.722 --> 00:42:47.402
visit clinics.

00:42:47.442 --> 00:42:49.963
So Dave Kittle should do it in the

00:42:50.003 --> 00:42:50.503
crib.

00:42:50.945 --> 00:42:53.545
We're doing physio cribs today.

00:42:53.626 --> 00:42:55.146
We're in Manhattan.

00:42:55.206 --> 00:42:55.927
We're in Brooklyn.

00:42:57.608 --> 00:42:58.548
The problem, David,

00:42:58.648 --> 00:43:01.668
is the best cribs are people that don't

00:43:01.889 --> 00:43:04.090
have any incentive to show their private

00:43:04.110 --> 00:43:04.469
space.

00:43:04.610 --> 00:43:07.731
And the private spaces are unbelievable

00:43:08.731 --> 00:43:09.891
beyond words,

00:43:09.972 --> 00:43:13.293
beyond means almost in New York City.

00:43:13.313 --> 00:43:14.713
There's always an incentive to show off

00:43:14.733 --> 00:43:15.293
your crib.

00:43:16.413 --> 00:43:17.233
It's called ego.

00:43:17.293 --> 00:43:18.494
You've got it and you show it off.

00:43:19.422 --> 00:43:19.623
No,

00:43:19.643 --> 00:43:21.405
there might not be a direct incentive for

00:43:21.425 --> 00:43:22.786
them to show it off to you,

00:43:23.405 --> 00:43:24.947
but if you give them the right incentive,

00:43:24.967 --> 00:43:27.708
uh, this is simple, but not easy.

00:43:27.748 --> 00:43:28.929
No, uh, Keegan,

00:43:29.210 --> 00:43:30.811
I think it is from AppSumo.

00:43:30.931 --> 00:43:33.514
You know, he goes to wealthy individuals,

00:43:33.574 --> 00:43:34.695
knocks on their door,

00:43:34.835 --> 00:43:36.396
ask them how they became wealthy.

00:43:36.476 --> 00:43:38.117
And some of them will invite them in.

00:43:38.536 --> 00:43:40.179
He got a private flight on a jet

00:43:40.378 --> 00:43:41.619
doing something like that.

00:43:42.920 --> 00:43:43.800
What David was.

00:43:44.501 --> 00:43:44.802
Yeah.

00:43:44.822 --> 00:43:46.603
What David was saying was going into

00:43:46.643 --> 00:43:47.143
clinics.

00:43:47.768 --> 00:43:49.588
I can't imagine Jimmy and I have talked

00:43:49.608 --> 00:43:51.148
about this a hundred times, David,

00:43:51.588 --> 00:43:52.128
you're right.

00:43:52.289 --> 00:43:53.190
We should do it.

00:43:53.590 --> 00:43:56.570
Who Danny Mata is doing it, you know,

00:43:56.610 --> 00:43:58.150
and he's doing a great job with it.

00:43:58.251 --> 00:44:00.452
He he's making these clinics look amazing.

00:44:01.092 --> 00:44:02.152
We need more of this.

00:44:02.811 --> 00:44:03.452
Mike Chua.

00:44:03.711 --> 00:44:05.032
I want to go down to Tennessee and

00:44:05.052 --> 00:44:06.813
I want to highlight Mike Chua and the

00:44:06.853 --> 00:44:10.474
growth that he's had with his.

00:44:11.894 --> 00:44:12.135
Yeah.

00:44:12.195 --> 00:44:12.635
Yeah.

00:44:12.775 --> 00:44:14.255
I know you were talking about clinics.

00:44:14.375 --> 00:44:16.416
I want Dave Kittle to show houses and,

00:44:17.159 --> 00:44:20.163
but um dave to your point kiddo uh

00:44:21.204 --> 00:44:23.505
yeah i love that i think more of

00:44:23.567 --> 00:44:25.628
us should be doing that like there have

00:44:25.668 --> 00:44:28.072
been times where i will send a message

00:44:28.112 --> 00:44:31.054
to a product company and i'll say hey

00:44:31.335 --> 00:44:32.436
i don't want that treadmill

00:44:33.121 --> 00:44:37.222
But Jeremiah is a content creator.

00:44:37.282 --> 00:44:38.902
He's a licensed physical therapist.

00:44:38.942 --> 00:44:40.702
He puts out videos every week.

00:44:41.382 --> 00:44:43.322
You should connect with Jeremiah.

00:44:43.903 --> 00:44:46.123
If you send Jeremiah that treadmill,

00:44:46.384 --> 00:44:48.804
I will post Jeremiah's video on my

00:44:48.844 --> 00:44:49.224
channel.

00:44:49.405 --> 00:44:51.204
So I'll make sure you get the reach

00:44:51.625 --> 00:44:54.025
for the video of the treadmill.

00:44:54.965 --> 00:44:56.947
But Jeremiah is a better option for that

00:44:57.007 --> 00:44:57.387
product.

00:44:58.329 --> 00:45:01.311
And then I'll connect Jeremiah with the

00:45:01.371 --> 00:45:03.952
product company to try and marry that.

00:45:04.072 --> 00:45:04.532
Hey,

00:45:04.672 --> 00:45:06.755
I'm totally happy to share because look,

00:45:06.994 --> 00:45:08.016
I need content.

00:45:08.615 --> 00:45:09.536
I don't post as much.

00:45:09.556 --> 00:45:10.056
I want to do it.

00:45:10.418 --> 00:45:11.918
That idea is also for me.

00:45:11.938 --> 00:45:13.500
I want to do that because then I

00:45:13.519 --> 00:45:15.760
can reach out to the ego physician.

00:45:15.802 --> 00:45:19.463
You're going to pay to get a video

00:45:19.483 --> 00:45:20.244
on my channel.

00:45:20.284 --> 00:45:21.505
Jeremiah gets it for free.

00:45:21.646 --> 00:45:23.927
I'll pay whatever, Tony.

00:45:26.268 --> 00:45:27.190
What's Scott saying?

00:45:28.771 --> 00:45:29.931
Yeah, NuFit does it.

00:45:31.213 --> 00:45:34.835
NuFit does another really great job.

00:45:35.297 --> 00:45:39.159
I'm going to pull Scott's comment up.

00:45:39.199 --> 00:45:41.882
Something similar went to that NuFit.

00:45:42.121 --> 00:45:42.702
You're right.

00:45:42.842 --> 00:45:45.784
I totally forgot about that.

00:45:46.005 --> 00:45:46.585
I did.

00:45:46.746 --> 00:45:49.347
I went up to Coldwater.

00:45:49.789 --> 00:45:51.369
It was an amazing experience.

00:45:52.530 --> 00:45:54.931
You know, we showed the owner's clinic.

00:45:54.992 --> 00:45:57.793
We showed their other location where they

00:45:57.833 --> 00:45:59.414
focused on sports performance.

00:45:59.494 --> 00:46:00.876
I mean, it was amazing.

00:46:01.677 --> 00:46:03.717
And so, but NuFit, the company,

00:46:04.219 --> 00:46:05.300
separate from me,

00:46:05.880 --> 00:46:08.282
they will also have a series like this

00:46:08.322 --> 00:46:11.023
where they go out and they highlight like

00:46:11.925 --> 00:46:14.007
trainers and coaches and people that are

00:46:14.067 --> 00:46:17.389
using their equipment.

00:46:17.449 --> 00:46:18.230
Very cool stuff.

00:46:18.269 --> 00:46:18.409
I mean,

00:46:18.489 --> 00:46:20.351
it's unlimited on what we can do.

00:46:21.483 --> 00:46:24.704
There just has to be an ROI, right?

00:46:24.724 --> 00:46:26.943
So like Danny Mata at PT Biz is

00:46:27.003 --> 00:46:28.664
doing that because he's doing it with his

00:46:28.985 --> 00:46:30.965
customer client practice owners that are

00:46:31.005 --> 00:46:32.664
already paying him for his mastermind or

00:46:32.704 --> 00:46:34.226
his courses or coaching or whatever.

00:46:36.266 --> 00:46:37.286
And NuFit does it.

00:46:37.846 --> 00:46:38.545
NuFit's like, hey,

00:46:38.585 --> 00:46:39.927
come on down to our clinic in Austin,

00:46:39.967 --> 00:46:41.047
Texas because they're like,

00:46:41.067 --> 00:46:41.606
we're already here.

00:46:41.626 --> 00:46:43.427
We don't have to move or travel or

00:46:43.447 --> 00:46:43.827
do anything.

00:46:44.268 --> 00:46:46.168
And then practice owners go down there and

00:46:46.208 --> 00:46:48.168
kind of learn their technology or their

00:46:48.829 --> 00:46:50.509
setup and protocols or whatever, you know.

00:46:51.128 --> 00:46:51.530
treatments,

00:46:52.331 --> 00:46:54.233
but then new fits selling them the new

00:46:54.253 --> 00:46:54.974
fit, which is what?

00:46:55.416 --> 00:46:57.097
Eighteen, fifteen, eighteen, twenty grand,

00:46:57.117 --> 00:46:57.599
something like that.

00:46:58.420 --> 00:46:58.661
Yeah.

00:46:59.262 --> 00:46:59.541
Yeah.

00:47:00.282 --> 00:47:01.003
That's the thing.

00:47:01.045 --> 00:47:03.047
So if you look at that again,

00:47:03.902 --> 00:47:06.545
I think we as clinicians, as therapists,

00:47:06.585 --> 00:47:08.766
especially small private practice owners,

00:47:09.166 --> 00:47:10.706
we look at a hundred thousand.

00:47:11.327 --> 00:47:12.927
You were talking about forty bucks a month

00:47:13.068 --> 00:47:14.728
and that's out of most budgets.

00:47:14.849 --> 00:47:15.409
Honestly,

00:47:15.829 --> 00:47:17.490
we look at a hundred thousand dollars and

00:47:17.510 --> 00:47:18.371
we're like, oh, my gosh,

00:47:18.411 --> 00:47:19.431
I can't even fathom.

00:47:19.891 --> 00:47:21.693
You talk about spending thousands of

00:47:21.733 --> 00:47:24.134
dollars on ads and it's just might as

00:47:24.173 --> 00:47:25.755
well speak a different language when we're

00:47:25.795 --> 00:47:28.077
talking to most small private practice

00:47:28.177 --> 00:47:28.376
owners,

00:47:28.396 --> 00:47:29.797
somebody under a million a year in

00:47:29.838 --> 00:47:30.177
revenue.

00:47:31.547 --> 00:47:35.009
When I reach out to Vosek,

00:47:35.429 --> 00:47:36.789
Vosek is a company I've been doing a

00:47:36.909 --> 00:47:37.891
ton of work with,

00:47:38.510 --> 00:47:40.331
or I reach out to another company.

00:47:42.072 --> 00:47:43.773
I just said no to somebody because I

00:47:43.793 --> 00:47:44.293
said, look,

00:47:44.893 --> 00:47:46.554
you want me to sign a year commitment.

00:47:47.036 --> 00:47:49.117
You want all of these non-disclosure

00:47:49.157 --> 00:47:49.697
agreements.

00:47:49.797 --> 00:47:51.498
This is way outside of my comfort zone.

00:47:52.512 --> 00:47:54.233
They were going to offer me five to

00:47:54.293 --> 00:47:56.233
ten thousand dollars just for the

00:47:56.273 --> 00:47:57.094
consulting,

00:47:57.193 --> 00:47:58.934
not talking about what they were going to

00:47:58.974 --> 00:48:02.695
pay on the content creation side of it.

00:48:02.715 --> 00:48:02.956
You know,

00:48:02.976 --> 00:48:06.016
like smaller therapists and therapists

00:48:06.036 --> 00:48:07.297
that focus on therapy.

00:48:07.436 --> 00:48:10.237
I don't think they understand the budget.

00:48:10.797 --> 00:48:12.498
When you go into Amazon and you look

00:48:12.539 --> 00:48:14.699
at the campaigns that are available for me

00:48:14.719 --> 00:48:15.199
to say, hey,

00:48:15.239 --> 00:48:17.121
I'm going to promote this product, QB.

00:48:17.581 --> 00:48:18.780
Everybody knows QB,

00:48:18.800 --> 00:48:20.681
the little under desk elliptical hoodie.

00:48:22.302 --> 00:48:23.483
They just launched the budget.

00:48:23.864 --> 00:48:26.224
They probably put five hundred thousand

00:48:26.264 --> 00:48:29.545
dollars as the available budget for this

00:48:29.585 --> 00:48:30.244
campaign.

00:48:30.304 --> 00:48:32.346
They're paying ten or fifteen percent

00:48:32.385 --> 00:48:36.047
commissions on every QB that gets sold

00:48:36.086 --> 00:48:37.208
through my affiliate link.

00:48:37.987 --> 00:48:39.047
I shared a post yesterday.

00:48:39.068 --> 00:48:40.407
I think I sold five or six in

00:48:40.429 --> 00:48:41.648
the last week or two.

00:48:42.208 --> 00:48:42.509
You know,

00:48:43.208 --> 00:48:45.750
these are real dollars like it's making an

00:48:45.849 --> 00:48:48.451
impact on my family's livelihood right

00:48:48.471 --> 00:48:48.610
now.

00:48:49.394 --> 00:48:50.835
just doing this kind of stuff.

00:48:50.876 --> 00:48:53.137
But I think it's too hidden from too

00:48:53.157 --> 00:48:53.838
many therapists.

00:48:53.858 --> 00:48:55.840
They don't understand the opportunities.

00:48:58.601 --> 00:48:59.503
Jimmy, you're silent.

00:49:01.143 --> 00:49:01.724
Let's go.

00:49:01.744 --> 00:49:01.864
Yeah,

00:49:02.264 --> 00:49:03.666
I think if the average person is watching

00:49:03.686 --> 00:49:04.447
this, the average clinician,

00:49:04.467 --> 00:49:05.628
there's a lot to choose from.

00:49:05.708 --> 00:49:06.668
And it could seem overwhelming.

00:49:06.688 --> 00:49:07.489
I've said this before.

00:49:08.130 --> 00:49:09.351
The goal would be to pick one or

00:49:09.371 --> 00:49:12.793
two things that you like doing and can

00:49:12.833 --> 00:49:14.855
do consistently that would also bring

00:49:14.914 --> 00:49:15.255
results.

00:49:16.112 --> 00:49:17.413
If you're a content creator,

00:49:17.572 --> 00:49:18.952
and actually I would venture anybody with

00:49:19.012 --> 00:49:20.773
one of these things is one of those

00:49:20.813 --> 00:49:22.934
things, whether you like to be or not,

00:49:22.974 --> 00:49:24.295
whether you're doing it at scale or not,

00:49:24.335 --> 00:49:24.876
you are,

00:49:25.476 --> 00:49:27.197
but figure out what type you like doing.

00:49:27.376 --> 00:49:29.498
In fact, I would say there's less content.

00:49:29.617 --> 00:49:31.197
There's a smaller portion of the

00:49:31.217 --> 00:49:32.539
population who aren't content.

00:49:32.579 --> 00:49:33.699
You have to actually go out of your

00:49:33.719 --> 00:49:35.280
way to not be a content creator,

00:49:35.300 --> 00:49:36.340
because if you're sharing something,

00:49:36.380 --> 00:49:36.800
you are.

00:49:37.380 --> 00:49:38.822
So decide what you like to do and

00:49:38.882 --> 00:49:40.262
figure out what you can do at scale

00:49:40.501 --> 00:49:41.722
and who you want to do it for.

00:49:43.344 --> 00:49:44.043
Jeremy Sutton.

00:49:44.838 --> 00:49:47.342
he just said you know he's a jeremiah

00:49:47.382 --> 00:49:48.784
he's not the one i was talking about

00:49:48.844 --> 00:49:50.987
but he'll take a portable sauna or ice

00:49:51.088 --> 00:49:55.173
bath yesterday last night i hate instagram

00:49:55.213 --> 00:49:58.219
messenger but occasionally i go in and try

00:49:58.259 --> 00:49:59.561
to read the messages

00:50:00.257 --> 00:50:02.318
I had an offer for a red light

00:50:02.358 --> 00:50:03.378
sleeping bag.

00:50:04.000 --> 00:50:06.081
It's a fifteen hundred dollar product.

00:50:06.461 --> 00:50:08.143
They wanted to send me one.

00:50:09.364 --> 00:50:11.164
I replied to the company just to say,

00:50:11.204 --> 00:50:11.445
hey,

00:50:11.505 --> 00:50:13.666
is this one of the ones on Amazon?

00:50:13.686 --> 00:50:14.867
Because I don't even want to mess with

00:50:14.887 --> 00:50:15.929
it if it's not on Amazon.

00:50:16.782 --> 00:50:19.003
But that would be a perfect example.

00:50:19.204 --> 00:50:20.704
I had asked in one of my groups

00:50:21.005 --> 00:50:23.445
to, who's the red light guy?

00:50:23.465 --> 00:50:24.306
I'm blanking out.

00:50:24.425 --> 00:50:26.186
I think Dave Kittle, you interviewed him.

00:50:26.206 --> 00:50:26.807
Eric Broadworth.

00:50:27.947 --> 00:50:29.708
Did I freeze?

00:50:29.909 --> 00:50:29.989
Yeah.

00:50:30.009 --> 00:50:30.708
Eric Broadworth.

00:50:31.090 --> 00:50:36.552
So I reached out to Eric to say,

00:50:36.592 --> 00:50:38.132
hey, is this product worth anything?

00:50:38.373 --> 00:50:39.132
What do you think?

00:50:39.213 --> 00:50:40.114
You're the expert.

00:50:41.054 --> 00:50:42.195
That's a perfect example.

00:50:42.934 --> 00:50:44.215
I'm not going to take a red light

00:50:44.255 --> 00:50:44.956
sleeping bag

00:50:45.722 --> 00:50:47.123
I'll send it to Jeremy Sutton.

00:50:47.903 --> 00:50:50.304
Let Jeremy create the content for it.

00:50:51.144 --> 00:50:52.686
I've done it with other products.

00:50:52.905 --> 00:50:55.447
Jeremy has recorded content for other

00:50:55.467 --> 00:50:55.867
products.

00:50:56.467 --> 00:50:57.807
Let him record the content.

00:50:57.947 --> 00:50:59.307
I'll share it on my channel.

00:50:59.608 --> 00:50:59.949
You know,

00:51:00.048 --> 00:51:01.668
he can make the affiliate commission on

00:51:01.708 --> 00:51:01.829
it,

00:51:01.889 --> 00:51:04.710
which a ten or twenty percent commission

00:51:04.791 --> 00:51:06.630
on an eight hundred to fifteen hundred

00:51:06.650 --> 00:51:08.391
dollar product is a pretty nice little

00:51:08.431 --> 00:51:08.831
payday.

00:51:09.733 --> 00:51:11.913
And then it gives him an excuse to

00:51:11.952 --> 00:51:13.213
make more awesome content.

00:51:16.846 --> 00:51:21.007
love it sorry i i know i know

00:51:21.027 --> 00:51:29.271
it up tony's paul's jimmy what do you

00:51:29.291 --> 00:51:32.994
got um we got about nine minutes so

00:51:33.034 --> 00:51:35.094
not enough time to get into something uh

00:51:35.215 --> 00:51:36.496
uh big enough you want to guys guys

00:51:36.516 --> 00:51:39.876
want to do parting shots and bail yep

00:51:39.916 --> 00:51:42.818
let's do it all right dave what are

00:51:42.838 --> 00:51:43.239
you focused on

00:51:46.445 --> 00:51:47.985
Just continued video.

00:51:48.065 --> 00:51:48.505
I mean, I'm not,

00:51:48.585 --> 00:51:49.885
I have a bunch of stuff like Tony,

00:51:49.905 --> 00:51:52.525
I'm starting to accumulate a digital

00:51:52.585 --> 00:51:54.706
folders worth of videos that I need to

00:51:54.726 --> 00:51:56.027
start putting out there.

00:51:56.706 --> 00:51:59.967
And I'm not as good as Tony of

00:52:00.088 --> 00:52:01.869
putting them out just, or Jimmy,

00:52:01.929 --> 00:52:03.228
just putting them out and like not even

00:52:03.289 --> 00:52:04.728
worrying about like the captions or any

00:52:04.748 --> 00:52:05.590
hashtags or whatever,

00:52:05.610 --> 00:52:06.630
and just like posting the stuff.

00:52:07.610 --> 00:52:09.231
Um, but I'm at the point of like,

00:52:09.391 --> 00:52:11.431
I need to, um,

00:52:11.692 --> 00:52:12.972
I just like to outsource this type of

00:52:12.992 --> 00:52:13.132
stuff.

00:52:13.211 --> 00:52:14.693
I just don't like to even deal with

00:52:14.733 --> 00:52:14.833
it.

00:52:14.853 --> 00:52:16.634
So like I'll record the video and maybe

00:52:16.693 --> 00:52:18.394
drop it into Google folder and then have

00:52:18.454 --> 00:52:19.474
some other, you know,

00:52:19.554 --> 00:52:22.315
agency have some agreed upon schedule of

00:52:22.335 --> 00:52:23.195
when this stuff's going to go out.

00:52:23.215 --> 00:52:24.896
But regardless, it all goes back to video,

00:52:25.436 --> 00:52:27.538
getting out more video about what you do

00:52:27.797 --> 00:52:29.958
to get in front of all different types

00:52:29.978 --> 00:52:31.659
of consumers and decision makers,

00:52:31.719 --> 00:52:32.760
potential patients, clients,

00:52:32.800 --> 00:52:35.201
all that literally there's no downside.

00:52:35.240 --> 00:52:36.842
So just video, video, video.

00:52:39.443 --> 00:52:40.103
Yeah, I can't agree.

00:52:40.182 --> 00:52:40.824
Double down.

00:52:41.043 --> 00:52:42.125
Video and AI.

00:52:42.605 --> 00:52:45.288
If you're not doing video and AI right

00:52:45.327 --> 00:52:47.389
now, together or separate,

00:52:47.949 --> 00:52:50.353
you are not prepared for twelve months

00:52:50.373 --> 00:52:53.416
from now, five years from now or beyond.

00:52:53.755 --> 00:52:55.677
You have to build those skills now.

00:52:55.697 --> 00:52:55.777
Yeah.

00:52:58.204 --> 00:53:00.027
It wasn't just because I said it.

00:53:00.086 --> 00:53:01.748
I was saying it because smarter people

00:53:01.768 --> 00:53:02.590
than me were saying it.

00:53:03.791 --> 00:53:05.652
Media companies used to have IT

00:53:05.693 --> 00:53:06.172
departments,

00:53:06.193 --> 00:53:08.715
and now IT companies have media divisions.

00:53:09.016 --> 00:53:11.757
And furniture companies have media

00:53:11.797 --> 00:53:12.298
divisions.

00:53:12.498 --> 00:53:15.302
Or you're third-partying this to a media

00:53:15.362 --> 00:53:15.942
company.

00:53:16.101 --> 00:53:16.202
Yeah.

00:53:16.943 --> 00:53:18.664
This is now the floor.

00:53:18.704 --> 00:53:21.867
Creating content was really cute and neat,

00:53:21.887 --> 00:53:22.668
and that's interesting,

00:53:22.708 --> 00:53:23.668
a couple of years ago,

00:53:24.250 --> 00:53:25.490
but it's not anymore.

00:53:25.530 --> 00:53:26.532
If you're not doing it,

00:53:27.092 --> 00:53:29.034
this is how people decide if you exist.

00:53:29.074 --> 00:53:31.536
If you ask someone who isn't creating

00:53:31.577 --> 00:53:33.057
content, I swear to God, man,

00:53:33.318 --> 00:53:35.519
that whole phrase makes me nauseous.

00:53:35.860 --> 00:53:37.021
I'm a content creator.

00:53:37.121 --> 00:53:37.882
I don't know, man.

00:53:37.942 --> 00:53:39.664
I was creating content since …

00:53:41.391 --> 00:53:43.333
But if you're not creating it,

00:53:43.512 --> 00:53:44.693
this is how people understand,

00:53:44.773 --> 00:53:45.873
do you even exist anymore?

00:53:45.893 --> 00:53:47.414
If they don't see or hear from you

00:53:47.454 --> 00:53:48.215
in six months,

00:53:48.614 --> 00:53:49.596
people are probably looking at you like,

00:53:49.615 --> 00:53:50.615
are they still in business?

00:53:50.635 --> 00:53:51.637
I haven't heard from them in a while.

00:53:51.876 --> 00:53:53.617
That is how you remain top of mind.

00:53:53.918 --> 00:53:55.677
I'm very sorry if you don't like it.

00:53:55.838 --> 00:53:56.539
That's okay.

00:53:56.759 --> 00:53:58.699
But this is how the world is paying

00:53:58.719 --> 00:53:58.960
attention.

00:53:58.980 --> 00:54:00.000
This is how people exist.

00:54:00.360 --> 00:54:01.340
You're either doing it.

00:54:02.021 --> 00:54:03.081
This goes back to my first day when

00:54:03.101 --> 00:54:04.362
I took public relations in undergrad.

00:54:05.659 --> 00:54:08.322
You're either doing public relations well,

00:54:08.742 --> 00:54:10.003
or you are doing it poorly.

00:54:10.182 --> 00:54:11.664
You are never not doing it.

00:54:11.903 --> 00:54:14.364
So you are either creating content or you

00:54:14.425 --> 00:54:15.565
are doing it poorly.

00:54:15.786 --> 00:54:16.766
You're not, not create.

00:54:16.786 --> 00:54:18.286
I just decided not to create content.

00:54:18.487 --> 00:54:19.128
There are some,

00:54:19.387 --> 00:54:20.748
there are some people that will push back

00:54:20.789 --> 00:54:21.389
saying this, you know,

00:54:21.409 --> 00:54:23.851
this is an always or never situation for

00:54:23.891 --> 00:54:25.231
the most part in the center of the

00:54:25.251 --> 00:54:25.771
bell curve,

00:54:26.052 --> 00:54:27.793
you're either making noise or you're

00:54:27.833 --> 00:54:28.273
quiet.

00:54:28.293 --> 00:54:29.393
And if you're quiet, you're dead.

00:54:33.583 --> 00:54:34.766
All right, guys, we're done.

00:54:34.806 --> 00:54:36.047
Dave, enjoy the swamp.

00:54:36.148 --> 00:54:37.148
Enjoy Kissimmee.

00:54:38.530 --> 00:54:38.871
Thank you.

00:54:38.891 --> 00:54:39.793
It's beautiful down there.

00:54:39.813 --> 00:54:41.594
Hopefully you get an airboat ride in or

00:54:41.635 --> 00:54:41.976
something.

00:54:42.016 --> 00:54:43.557
Guys, come back next week, Tuesday,

00:54:43.597 --> 00:54:44.878
Thursday, at eight thirty a.m.

00:54:45.019 --> 00:54:45.420
Eastern.

00:54:45.920 --> 00:54:47.262
We will see you guys then.