6 PT Side Hustles That’ll Make You Money in 2026

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hi my name is karen and welcome to

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the pt breakfast club podcast i was

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looking at the world series yesterday i

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thought of philly's philly's karen the

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other day i was like look at that

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she was everywhere for like nine seconds

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nine seconds of fame remember her she

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stole the baseball or what did she did

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she steal the ball or berated the guy

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into giving her the ball

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I mean, basically she, you know,

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didn't catch it.

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A guy came over,

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picked it up off the ground.

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And then she went over yelling at him

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that it was her ball because it touched

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her leg or something.

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That makes complete sense.

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And then go back,

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go back even a couple of days before

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that.

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And there was the whole CEO scandal with

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Coldplay that disappeared like

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immediately.

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Yeah.

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I mean, God,

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stuff used to happen back when I was

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a kid,

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stuff would happen and it would at least

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last like a week or two.

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Saturday Night Live would get a hold of

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it.

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The late night shows would get a hold

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of it.

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They batted around for a few days.

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Now there's just there's there's a camera

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everywhere.

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Right.

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So there's a moment happening everywhere.

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It doesn't need to just be the CEO

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Coldplay concert or Philly's game.

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It can be, well, almost anywhere.

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It's wild, man.

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And you have to sort of adjust for

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that, not liking it.

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or not liking the way things are,

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that doesn't work.

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So I think that's the focus of today's

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episode.

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We're looking forwards to twenty twenty

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six.

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What are you showing me here?

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What's on the screen?

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So, Craig Lee.

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Oh, this is brilliant.

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This is so smart.

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OK, so for reference,

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we're going to do a six pack episode.

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We're going to talk about the six side

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hustle.

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Jimmy will bring you three.

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I'll bring you three.

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this was decided last minute so bear with

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us but um craig lee shared this company

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who made the lift used in the louvre

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heist goes viral on social media and you

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know who in the world would think about

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about the company that created this

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getting notoriety for it um

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what are your thoughts i mean we've seen

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this like dave kittel shared a car from

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i think like a cosmetic surgery in new

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york that was getting some social media

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attention my my thoughts are and this is

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what i was taught early in my radio

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career the lesson was jimmy you can't sing

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you can't dance

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You really can barely tell a joke.

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How are you going to last in radio?

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And I was taught yes and.

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Those two words, yes and.

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So this company, what is it?

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What is the name of the company?

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I want to give them credit because they

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should be getting their moment.

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Go down just a little bit.

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Boker.

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So they make those lifts.

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You got to paint a ceiling.

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You got to lift some stuff.

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You got to do some work on windows.

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You got to rob the Louvre.

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You get one of these guys lifts.

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And of course,

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every picture you can't show the photo of

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the art that's stolen.

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I mean, you can,

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but then like empty walls.

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And then you have the exterior shot of

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the crime scene and their lift is in

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every single photo.

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And then the white,

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do you know who came up with the

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line?

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Did you read the article?

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No, I did not.

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The wife of the owner came up with

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a line.

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It's in there right there.

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Scroll up again because I want to make

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sure I stop.

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When you need to move fast.

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When you need to move fast.

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It's a play on it.

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This company is obviously poised right in

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the media attention by accident.

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They're smart.

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It's a crime.

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Nobody was injured.

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Nobody was killed.

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This is art that was stolen.

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That's bad.

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Don't steal art, kids.

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But they played off of it because,

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I mean,

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you had to read the room and you

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had to be tight, bright and informative.

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And they were.

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And that's really smart.

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You also suggested that physical

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therapists do something in the last forty

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eight hours playing off of something in

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the media as well.

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Do you even remember what it was?

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It was the ankle, right?

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The sports injury?

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Yeah,

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the end of Jimmy's fantasy football season

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because I had Cam Scadabue on my team.

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I picked him like in one of the

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last rounds.

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I was like, I don't know.

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I like this meathead.

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And he turned out to be great for

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me for the first, what,

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eight weeks until a horrible ankle

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dislocation.

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But it's a way to insert yourself –

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in the conversation.

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Now there's wrong ways to do this in

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my opinion.

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So just talking about it is great,

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but like going complete science real

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quick,

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I think is the way you lose people.

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I think this,

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I think the Lou thing or the cam

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scataboo thing is a great way to open

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up a discussion.

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I think that's the way to start talking

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to people.

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Yeah.

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Here, here's the screenshot that I saw.

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Yeah.

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and there are some guys that are doing

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a great job with this kind of strategy

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so so let's jump into the topic you

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know what are the side hustles for two

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thousand twenty six we're coming into q

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four i guess we're in q four for

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two thousand twenty five two thousand

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twenty five is done what are we looking

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at moving forward um you know with what's

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the low-hanging fruit what's the easiest

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thing for us to to really jump on

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Injuries popular in media,

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whether it be an athlete,

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which tend to be, I think,

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the most popular.

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We saw the Achilles tendon ruptures going

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on in basketball.

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Now, you know, NFL,

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we've got tons of injuries we can talk

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about.

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Like this has media attention.

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The gambling scandal that's happening

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right now.

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um, with poker and other stuff.

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Yeah.

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Like all of this,

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you can take it in multiple directions.

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Like Jimmy said, you can go super sciency,

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but you're not going to hit a huge

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audience.

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Um,

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I think you make it kind of fun,

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lighthearted.

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You have a good time with it.

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And the whole idea here is if you

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capture that attention, um,

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Now you can monetize that attention.

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That's where side hustle number one comes

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into play.

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I think that you could do this for

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physical therapy clinics.

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You could do this for product companies.

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We saw the lift to the Louvre.

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What happened to the scooters?

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Like my understanding was the guys who

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stole the jewelry took off on scooters

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Why is the scooter company not coming in

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and like when you need to get somewhere

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fast or you need to get away from

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a problem like we're the solution?

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But in therapy, I mean,

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there's tons of stuff.

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David Rohn's here.

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He's got products.

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He's got supplies that get us out of

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a jam.

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Let's make some great content for that.

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I think that's the easiest,

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lowest hanging fruit.

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Yeah.

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If someone's going to put millions of

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dollars and billions of eyeballs on an

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idea or a concept,

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we know it's going to be for five,

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maybe ten minutes of social time, right?

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See how you could capitalize on that.

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This is water cooler talk.

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This is what people are already commenting

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and talking about.

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Creating one of these things,

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creating a boulder and getting it rolling,

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really, really hard, very difficult to do.

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Millions and millions of dollars,

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lots of effort.

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But redirecting one or keeping it going or

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shifting it to this and,

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easier and scalable.

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You can actually do it.

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So your first suggestion is what?

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You wanna do odds or evens?

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You wanna go first or second for best

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side hustles for PTs to add revenue in

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twenty twenty six?

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I'll go odds.

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I think it's a media influencer taking

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things that are popular in media right

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now, doubling, tripling down on them,

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bringing attention and having a business,

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a company pay you for that attention.

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Whether it be another physical therapy

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provider, occupational therapy, speech,

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We're a product company that's involved

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with the profession.

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We have a unique perspective and expertise

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that we could look at an injury like

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that.

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We can bring context to it.

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If you have the right personality,

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you can make it fun and lighthearted.

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And then that can be turned into new

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patients in the clinic,

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more product sales,

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and somebody somewhere will pay you for

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that effort.

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Yeah, I mean,

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we call I feel like I called this

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or we called this lots of people called

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this years ago.

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Here's an example that I used,

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which was there apparently is a gum or

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a candy that is used as a libido

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driver, you take one of these spicy cubes,

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and puts you or your loved one in

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the mood and you get all spicy.

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They have made a complete character out of

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this.

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This is all state and mayhem.

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This is flow and progressive.

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What they've done is these videos are shot

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as if she's just a regular everyday girl.

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This came up in my feed somehow.

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I wasn't searching for spicy cubes,

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I promise.

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And you saw it and I saw it

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a few times where I'm like,

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this woman really loves spicy cubes.

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And I went to her account.

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Of course, it's crave spicy cubes.

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But this thing popped up about a month

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or two ago and it's got twenty two

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thousand followers.

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Whatever they're paying for this.

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They're getting back to it.

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They're getting back for it in triplicate.

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OK, so I need I need brands, though,

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like this might work on a local market

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like pretty well.

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We'll get to some of those ideas.

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But I'm surprised a large national

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footprinted brand isn't putting a tenth or

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a one hundredth of their marketing budget

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towards creating people to just do this.

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Now,

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I wouldn't just hire the person who has

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the most Instagram followers at your

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clinic.

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I would put strategy behind this.

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I would have that person be the star,

00:10:03.528 --> 00:10:04.990
and then there is a person who directs.

00:10:05.029 --> 00:10:06.871
That person is called a director.

00:10:07.351 --> 00:10:10.355
So I might launch ten of these and

00:10:10.434 --> 00:10:12.697
see which ones go for six months and

00:10:12.738 --> 00:10:13.538
see which ones pop.

00:10:14.522 --> 00:10:16.342
I feel like that's a low, low lift,

00:10:16.403 --> 00:10:17.062
easy way to do it.

00:10:17.383 --> 00:10:17.562
I mean,

00:10:17.602 --> 00:10:19.602
this spicy cube content could have been

00:10:19.623 --> 00:10:21.663
shot in a long weekend or a week,

00:10:21.844 --> 00:10:22.043
right?

00:10:22.183 --> 00:10:24.404
Outfit changes, location changes,

00:10:24.664 --> 00:10:25.524
write a bunch of scripts,

00:10:25.565 --> 00:10:27.326
get together and shoot and then see which

00:10:27.385 --> 00:10:27.885
ones pop.

00:10:27.905 --> 00:10:28.926
Yeah,

00:10:30.067 --> 00:10:32.527
I think that's what we're seeing coming

00:10:32.606 --> 00:10:34.788
into the new year is going to be.

00:10:35.770 --> 00:10:38.351
it's not about like you know you you've

00:10:38.392 --> 00:10:40.991
talked about this we've all seen it is

00:10:41.032 --> 00:10:43.613
it volume or is it excellence like do

00:10:43.633 --> 00:10:46.874
you make one perfect video or ad campaign

00:10:46.894 --> 00:10:48.793
or whatever you do a hundred of them

00:10:48.813 --> 00:10:52.054
and pick the best one yeah um production

00:10:52.154 --> 00:10:54.855
at scale it costs pennies now

00:10:55.597 --> 00:10:55.878
You know,

00:10:56.158 --> 00:10:59.881
if I'm doing something between VO three

00:11:00.322 --> 00:11:03.264
Sora, even if I don't use those tools,

00:11:03.304 --> 00:11:05.106
which I'm going to talk about that in

00:11:05.147 --> 00:11:05.886
my next one.

00:11:06.727 --> 00:11:08.229
Even if I don't use those tools for

00:11:08.249 --> 00:11:11.052
the finished product for idea generation,

00:11:11.172 --> 00:11:13.114
I could have a hundred examples and

00:11:13.153 --> 00:11:15.096
iterations of something coming out in an

00:11:15.176 --> 00:11:18.698
hour and then see which one is best.

00:11:20.028 --> 00:11:22.951
the production is just off the charts on

00:11:23.010 --> 00:11:25.412
what it would have been ten years ago.

00:11:25.451 --> 00:11:25.792
Scary.

00:11:26.231 --> 00:11:28.312
I mean, look at the Spicy Cubes example.

00:11:28.472 --> 00:11:30.793
I think the mistake myself and a lot

00:11:30.833 --> 00:11:32.674
of people would make is they'd say,

00:11:32.835 --> 00:11:33.835
I'm the physical therapist.

00:11:33.894 --> 00:11:34.475
I'm the star.

00:11:34.895 --> 00:11:37.517
Spicy Cubes didn't put the scientist or

00:11:37.537 --> 00:11:38.717
the CEO in charge.

00:11:38.957 --> 00:11:40.538
They put a user in charge.

00:11:40.817 --> 00:11:42.359
What if your whole series was my physical

00:11:42.399 --> 00:11:44.059
therapist told me, my PT told me?

00:11:45.250 --> 00:11:45.711
Oh, you know,

00:11:45.791 --> 00:11:47.171
I can't get the kids out of the

00:11:47.191 --> 00:11:47.331
car.

00:11:47.412 --> 00:11:49.111
My PT showed me how to write like

00:11:49.172 --> 00:11:50.951
you redirect it where the PT is this

00:11:51.052 --> 00:11:52.952
ambiguous expert who's there.

00:11:53.712 --> 00:11:54.932
But the problem I think is,

00:11:54.993 --> 00:11:56.113
is a lot of owners will be like,

00:11:56.192 --> 00:11:57.453
I don't know how to how do I

00:11:57.494 --> 00:11:58.553
get ROI on that?

00:11:58.634 --> 00:11:59.913
How do I how do I direct?

00:11:59.953 --> 00:12:00.453
How do I see that?

00:12:00.514 --> 00:12:03.054
That's where I'm dumbfounded that a large

00:12:03.414 --> 00:12:07.275
ATI or Athletico or Ivy hasn't jumped on

00:12:07.316 --> 00:12:07.875
that because.

00:12:08.535 --> 00:12:09.596
That's beyond regional.

00:12:09.616 --> 00:12:11.278
They have a national footprint.

00:12:11.658 --> 00:12:12.979
That would be your ad campaign,

00:12:13.239 --> 00:12:14.539
and you never need to touch a national

00:12:14.580 --> 00:12:16.480
CBS or NBC to get a footprint on

00:12:16.500 --> 00:12:17.260
that.

00:12:17.541 --> 00:12:18.121
I'm surprised.

00:12:18.142 --> 00:12:18.861
Yeah.

00:12:18.881 --> 00:12:19.162
Yeah.

00:12:19.722 --> 00:12:21.102
All right.

00:12:21.202 --> 00:12:21.823
My number two.

00:12:21.864 --> 00:12:21.964
Okay.

00:12:21.984 --> 00:12:23.404
Wait.

00:12:23.524 --> 00:12:24.524
I have to give my number two.

00:12:24.664 --> 00:12:25.946
I thought you did.

00:12:25.966 --> 00:12:26.466
Your odds.

00:12:26.605 --> 00:12:26.947
I'm even.

00:12:26.966 --> 00:12:28.727
That's all right.

00:12:28.748 --> 00:12:28.988
I'm three.

00:12:29.148 --> 00:12:30.408
I know that telehealth is bright.

00:12:30.469 --> 00:12:30.928
What's the rule?

00:12:30.969 --> 00:12:32.509
Telehealth has been paused officially if

00:12:32.549 --> 00:12:34.191
you have insurance for Medicare paying for

00:12:34.230 --> 00:12:34.291
it.

00:12:35.019 --> 00:12:35.460
Correct.

00:12:35.500 --> 00:12:37.780
Well, Medicare coverage has been paused.

00:12:37.821 --> 00:12:39.642
Medicare is not paying for it.

00:12:39.682 --> 00:12:42.364
The extension expired September thirtieth.

00:12:42.403 --> 00:12:44.224
Right now it's in limbo and nobody knows

00:12:44.264 --> 00:12:44.924
what's going to happen.

00:12:45.552 --> 00:12:47.692
I still think telehealth, Dave would be,

00:12:47.812 --> 00:12:49.094
his head is probably exploding if he's

00:12:49.114 --> 00:12:49.413
watching.

00:12:49.953 --> 00:12:51.554
I still think there's something to that.

00:12:51.634 --> 00:12:53.336
I think Dave has elements of being right.

00:12:53.375 --> 00:12:54.596
I don't think it's all in or all

00:12:54.677 --> 00:12:55.557
out or this is the way,

00:12:55.957 --> 00:12:57.578
but I think what you're really selling,

00:12:57.639 --> 00:12:59.299
and I always go back to that Maslow's

00:12:59.340 --> 00:13:01.221
hierarchy of needs pyramid that you guys

00:13:01.260 --> 00:13:02.041
hate when I put on the screen,

00:13:02.441 --> 00:13:03.142
insert the pyramid,

00:13:03.461 --> 00:13:05.302
but what you're really selling is access.

00:13:05.802 --> 00:13:08.604
and speed and the fact that we we

00:13:08.683 --> 00:13:10.804
don't on a regular basis just zoom or

00:13:10.884 --> 00:13:13.605
see the doctor is on call dot com

00:13:13.905 --> 00:13:16.486
or i need an expert right now just

00:13:16.506 --> 00:13:19.368
a quick like using your clarity fm i'll

00:13:19.408 --> 00:13:21.769
pay you for five minutes of your time

00:13:22.109 --> 00:13:24.769
i'd rather feel better i want clarity i

00:13:24.809 --> 00:13:27.130
want competence and confidence so i really

00:13:27.150 --> 00:13:30.011
think that telehealth and if you want to

00:13:30.052 --> 00:13:30.631
close the loop

00:13:31.032 --> 00:13:31.552
Because you're like,

00:13:31.572 --> 00:13:32.933
I need an insurance company to pay for

00:13:32.974 --> 00:13:33.073
it.

00:13:33.494 --> 00:13:36.395
I still think I'm is it bullish or

00:13:36.437 --> 00:13:36.817
bearish?

00:13:36.856 --> 00:13:38.158
I think I'm bullish if I'm if I

00:13:38.197 --> 00:13:39.078
think it's going to go well.

00:13:39.119 --> 00:13:41.860
Yeah, I'm bullish on RTM plus telehealth.

00:13:42.402 --> 00:13:44.283
I think that's taking your PT brain online

00:13:44.302 --> 00:13:46.565
and finally getting paid for it more

00:13:46.605 --> 00:13:49.167
consistently if you have the right way to

00:13:49.287 --> 00:13:49.668
route it.

00:13:50.248 --> 00:13:51.669
It's a virtual moment.

00:13:51.730 --> 00:13:53.332
It's take a look at this,

00:13:53.373 --> 00:13:54.193
or it hurts when I do that.

00:13:54.254 --> 00:13:55.416
Should I or shouldn't I?

00:13:55.456 --> 00:13:56.096
We like to say,

00:13:56.157 --> 00:13:58.921
didn't Utah get the right to call

00:13:58.961 --> 00:14:00.583
themselves primary care physical

00:14:00.624 --> 00:14:02.647
therapists in the last couple of weeks or

00:14:02.687 --> 00:14:02.907
months?

00:14:03.187 --> 00:14:03.467
Great.

00:14:04.371 --> 00:14:05.331
Act like it.

00:14:05.351 --> 00:14:06.913
The fact that there isn't just a

00:14:06.972 --> 00:14:07.592
clearinghouse,

00:14:07.633 --> 00:14:10.234
a way for someone to call or FaceTime

00:14:10.394 --> 00:14:11.934
one eight hundred physical therapists and

00:14:11.955 --> 00:14:13.956
they get to get routed to whatever PT

00:14:13.995 --> 00:14:15.456
is sitting there like an Uber driver who

00:14:15.495 --> 00:14:18.378
wants to answer that question is confusing

00:14:18.498 --> 00:14:18.857
to me.

00:14:19.177 --> 00:14:21.479
Your startup costs for this relatively

00:14:21.519 --> 00:14:21.739
low.

00:14:21.979 --> 00:14:22.178
Right.

00:14:22.219 --> 00:14:23.038
A landing page,

00:14:23.379 --> 00:14:24.879
a little campaign that we just talked

00:14:24.919 --> 00:14:27.280
about to get people like understand your

00:14:27.441 --> 00:14:29.642
offer and then make sure it's seamless or

00:14:29.761 --> 00:14:31.562
easy for people to get to you.

00:14:32.442 --> 00:14:33.443
to receive that offer.

00:14:34.304 --> 00:14:36.147
I'm still pretty bullish on, you know,

00:14:36.366 --> 00:14:38.168
virtual and FaceTime being a great

00:14:38.207 --> 00:14:41.471
component in twenty twenty six and beyond.

00:14:41.552 --> 00:14:42.432
Yeah, look,

00:14:42.471 --> 00:14:44.153
here's a perfect example I'm going to

00:14:44.193 --> 00:14:44.794
cover up.

00:14:45.715 --> 00:14:47.437
I got this text, right?

00:14:47.596 --> 00:14:50.840
It's three X-ray images that came in to

00:14:50.879 --> 00:14:51.561
me this morning.

00:14:52.107 --> 00:14:53.188
Now, this is a friend.

00:14:53.570 --> 00:14:55.731
This is a friend I'm not charging.

00:14:56.192 --> 00:14:59.615
But the idea is people want access to

00:14:59.696 --> 00:15:00.517
information.

00:15:01.158 --> 00:15:03.620
This person can go to chat GPT.

00:15:03.660 --> 00:15:06.423
This person has the surgeon who wants to

00:15:06.464 --> 00:15:08.326
do a bunionectomy and a couple other

00:15:08.365 --> 00:15:09.106
things to her.

00:15:10.447 --> 00:15:11.849
She just wants somebody she can trust,

00:15:11.870 --> 00:15:13.871
somebody she can bounce ideas around with.

00:15:14.392 --> 00:15:15.712
So the logistics,

00:15:15.913 --> 00:15:17.453
it doesn't have to be video.

00:15:17.514 --> 00:15:18.653
If you don't want to do video,

00:15:18.693 --> 00:15:20.195
you can literally do voice,

00:15:20.235 --> 00:15:21.196
just voice only.

00:15:21.775 --> 00:15:25.298
You can do synchronous or asynchronous.

00:15:26.114 --> 00:15:28.034
There's plenty of things that somebody

00:15:28.075 --> 00:15:30.475
could just send you a question and then

00:15:30.534 --> 00:15:32.515
you can reply when you have the time

00:15:32.556 --> 00:15:33.816
to answer that question.

00:15:34.296 --> 00:15:36.677
It's not immediate like we need it right

00:15:36.697 --> 00:15:36.956
now.

00:15:37.096 --> 00:15:38.236
What were you going to say?

00:15:38.356 --> 00:15:40.177
And people might say, well,

00:15:40.697 --> 00:15:42.097
here comes the Peace Corps gene.

00:15:42.418 --> 00:15:44.538
I feel bad charging people for this or

00:15:44.558 --> 00:15:44.918
whatever.

00:15:45.678 --> 00:15:47.379
Put it as an add-on for a monthly

00:15:47.399 --> 00:15:48.039
subscription.

00:15:48.860 --> 00:15:49.200
Yeah.

00:15:50.048 --> 00:15:51.734
You shared a video of Peter Atiyah.

00:15:51.794 --> 00:15:54.402
Peter Atiyah has seventy patients.

00:15:54.461 --> 00:15:55.806
He sees seventy patients a year.

00:15:56.738 --> 00:15:57.979
But those patients are paying a lot of

00:15:58.038 --> 00:15:59.759
money because they have almost or

00:15:59.860 --> 00:16:02.101
virtually unlimited access to Peter Atiyah

00:16:02.142 --> 00:16:03.202
and his team and his knowledge.

00:16:04.143 --> 00:16:05.384
That's what you're selling.

00:16:05.543 --> 00:16:06.745
Understand that that's what you're

00:16:06.784 --> 00:16:07.184
selling.

00:16:07.605 --> 00:16:11.288
The how you can sell that is almost

00:16:11.347 --> 00:16:11.748
infinite.

00:16:12.028 --> 00:16:13.529
I almost jumped into your comment section

00:16:13.549 --> 00:16:13.929
the other day.

00:16:14.009 --> 00:16:15.910
I can't remember who it was because I

00:16:15.971 --> 00:16:17.272
recognized the person's name.

00:16:17.511 --> 00:16:17.972
And I was like,

00:16:18.293 --> 00:16:19.514
I've had an interaction with this person.

00:16:19.573 --> 00:16:20.234
It doesn't go well.

00:16:20.534 --> 00:16:22.235
Because I leave in comments with

00:16:22.275 --> 00:16:22.855
questions.

00:16:23.557 --> 00:16:24.878
Someone will make a statement, you.

00:16:25.950 --> 00:16:27.010
Yours leaves room.

00:16:27.451 --> 00:16:28.912
You make eighty five percent of a

00:16:28.951 --> 00:16:30.232
statement and end with a question.

00:16:30.253 --> 00:16:31.453
You're like, here's this thing.

00:16:31.714 --> 00:16:32.875
I think it could be used this way.

00:16:33.394 --> 00:16:34.014
What do you think?

00:16:34.115 --> 00:16:35.375
And someone comes in and they make a

00:16:35.416 --> 00:16:36.616
definitive close statement.

00:16:37.157 --> 00:16:38.057
I would never do that.

00:16:38.457 --> 00:16:39.778
I love I love they call themselves.

00:16:39.859 --> 00:16:41.841
I have thirty years experience in

00:16:42.020 --> 00:16:43.241
outpatient or whatever they do.

00:16:43.861 --> 00:16:45.182
And they're so close minded.

00:16:45.442 --> 00:16:47.283
I come in with questions and they take

00:16:47.423 --> 00:16:48.664
they take offense to that.

00:16:48.804 --> 00:16:49.645
So I don't do that anymore.

00:16:49.865 --> 00:16:51.647
I just goes just goes in circles.

00:16:52.147 --> 00:16:53.928
But the idea there being is like,

00:16:54.328 --> 00:16:55.509
what are you selling?

00:16:56.029 --> 00:16:58.471
You could rage against the machine all day

00:16:58.532 --> 00:16:58.773
long.

00:16:58.812 --> 00:17:00.354
You could rage against AI.

00:17:00.715 --> 00:17:03.197
But understand that there's still a space

00:17:03.236 --> 00:17:03.657
for you.

00:17:04.117 --> 00:17:06.660
That space doesn't look like it did five,

00:17:07.461 --> 00:17:07.760
shoot,

00:17:07.800 --> 00:17:08.981
I was going to say five years ago,

00:17:09.021 --> 00:17:10.364
five minutes ago, right?

00:17:10.403 --> 00:17:12.385
So understanding what it is you actually

00:17:12.445 --> 00:17:13.987
sell first, right?

00:17:14.007 --> 00:17:15.347
And understand that the way that that was

00:17:15.367 --> 00:17:15.508
created

00:17:16.148 --> 00:17:19.411
transmitted or shared it it shifted it did

00:17:19.590 --> 00:17:21.392
and if you don't embrace it you will

00:17:21.412 --> 00:17:22.853
be left behind and that's not me

00:17:22.913 --> 00:17:24.954
threatening you that's not me wishing you

00:17:25.115 --> 00:17:28.116
ill i'm trying to ring the bell i

00:17:28.136 --> 00:17:30.157
feel like cassandra cassandra greek

00:17:30.178 --> 00:17:32.960
mythology she could see the future but she

00:17:32.980 --> 00:17:34.901
was cursed that anybody she told what was

00:17:34.921 --> 00:17:36.041
going to happen in the future they

00:17:36.162 --> 00:17:38.863
automatically wouldn't believe her we feel

00:17:38.883 --> 00:17:41.664
like cassandra sometimes i don't know that

00:17:41.704 --> 00:17:43.846
story at all i've never heard that story

00:17:45.090 --> 00:17:45.791
In fifth grade,

00:17:45.932 --> 00:17:47.813
I definitely thought adulthood had more to

00:17:47.853 --> 00:17:49.595
do with Greek mythology because we started

00:17:49.634 --> 00:17:51.296
it for about eleven years and it has

00:17:51.316 --> 00:17:53.478
come up three times at trivia nights in

00:17:53.498 --> 00:17:54.479
the last twenty five years.

00:17:56.000 --> 00:17:56.180
All right.

00:17:56.200 --> 00:17:57.721
So I want to double down on what

00:17:57.741 --> 00:17:59.762
you were just saying that that's such a

00:17:59.803 --> 00:18:00.243
great topic.

00:18:00.263 --> 00:18:02.905
I want to give a practical application to

00:18:03.046 --> 00:18:04.366
people watching right now.

00:18:04.406 --> 00:18:06.068
Like, OK, Jimmy, Tony,

00:18:06.128 --> 00:18:07.690
how do I roll this out to Mark?

00:18:08.904 --> 00:18:09.807
You know,

00:18:09.887 --> 00:18:11.732
we see posts in the Facebook groups.

00:18:11.752 --> 00:18:12.935
They're like, I'm desperate.

00:18:12.976 --> 00:18:13.617
I need money.

00:18:13.678 --> 00:18:15.362
Medicare hasn't paid me for a month.

00:18:16.365 --> 00:18:17.387
What do I do right now?

00:18:18.339 --> 00:18:23.203
So literally, you can go to clarity.fm,

00:18:23.384 --> 00:18:24.865
F as in Frank, M as in Mary.

00:18:25.424 --> 00:18:26.787
You can create a free account.

00:18:27.227 --> 00:18:29.628
You can set pricing at whatever rate you

00:18:29.648 --> 00:18:30.588
want to set pricing.

00:18:31.170 --> 00:18:33.412
It is a voice only platform.

00:18:33.852 --> 00:18:35.673
They will give you the toll free number.

00:18:36.114 --> 00:18:38.875
They will connect you in regards to like

00:18:39.155 --> 00:18:41.897
messaging service so that the candidate

00:18:41.917 --> 00:18:43.859
can message you and you can clarify

00:18:43.900 --> 00:18:44.240
things.

00:18:44.680 --> 00:18:47.022
they have a booking feature they take

00:18:47.063 --> 00:18:49.464
fifteen percent off the top but they don't

00:18:49.505 --> 00:18:52.228
charge you until the call is complete and

00:18:52.307 --> 00:18:54.130
the call is paid for by the minute

00:18:54.150 --> 00:18:56.092
so even if a consumer says i want

00:18:56.132 --> 00:18:58.654
fifteen minutes with jimmy but you only go

00:18:58.875 --> 00:19:01.037
eight they only pay for eight but if

00:19:01.076 --> 00:19:03.940
they go if you go seventeen you get

00:19:03.980 --> 00:19:07.063
the extra two so it kind of helps

00:19:07.103 --> 00:19:07.683
on both sides

00:19:08.583 --> 00:19:10.503
You could literally do that in ten

00:19:10.544 --> 00:19:12.344
minutes, have an account set up.

00:19:12.763 --> 00:19:14.125
You could be ready to go.

00:19:14.785 --> 00:19:17.085
And then when somebody like the person

00:19:17.144 --> 00:19:19.826
here says, hey, I've got a quick question.

00:19:19.885 --> 00:19:21.126
I want to pick your brain.

00:19:21.467 --> 00:19:23.047
I want to bounce some ideas off you.

00:19:23.106 --> 00:19:24.667
I want to do whatever you say.

00:19:24.748 --> 00:19:25.647
Hey, absolutely.

00:19:25.708 --> 00:19:26.087
No problem.

00:19:26.147 --> 00:19:27.968
The best way to get me is use

00:19:28.009 --> 00:19:29.209
this link and book a call.

00:19:29.769 --> 00:19:31.288
You don't even have to say it costs

00:19:31.308 --> 00:19:31.710
you money.

00:19:31.730 --> 00:19:33.230
You just say, hey, book a call.

00:19:34.160 --> 00:19:36.121
um then they can make the decision on

00:19:36.161 --> 00:19:38.163
whether they want to pay now typically

00:19:38.202 --> 00:19:39.864
it's going to be anywhere from you know

00:19:40.284 --> 00:19:42.705
minimum i've seen is like a dollar fifty

00:19:42.726 --> 00:19:45.267
a minute or something usually it goes like

00:19:45.307 --> 00:19:47.409
five dollars a minute i think that's three

00:19:47.449 --> 00:19:49.910
hundred dollars an hour uh totally

00:19:49.950 --> 00:19:52.692
reasonable and now on your drive

00:19:53.797 --> 00:19:55.518
You can answer the phone.

00:19:55.538 --> 00:19:56.919
You can put it on, you know,

00:19:56.939 --> 00:19:57.680
hands free.

00:19:58.299 --> 00:20:00.361
And you can help somebody anywhere in the

00:20:00.401 --> 00:20:02.423
world who has a question for you and

00:20:02.462 --> 00:20:04.243
wants to access your knowledge,

00:20:04.263 --> 00:20:04.884
your experience.

00:20:04.983 --> 00:20:06.986
You're not delivering physical therapy

00:20:07.046 --> 00:20:07.645
services.

00:20:08.166 --> 00:20:09.827
You are answering questions,

00:20:09.887 --> 00:20:11.108
informing people.

00:20:11.209 --> 00:20:12.169
You're educating.

00:20:13.509 --> 00:20:13.750
You know,

00:20:13.789 --> 00:20:15.010
if you if you want to take it

00:20:15.050 --> 00:20:15.570
seriously,

00:20:15.611 --> 00:20:16.991
you can go down the route of the

00:20:17.051 --> 00:20:18.733
proper release forms and all the other

00:20:18.753 --> 00:20:19.094
stuff.

00:20:19.903 --> 00:20:22.025
But literally today,

00:20:22.345 --> 00:20:24.286
you can have a paid call set up

00:20:24.465 --> 00:20:26.767
where somebody will pay you for the

00:20:26.826 --> 00:20:28.146
experience that you have.

00:20:29.748 --> 00:20:30.708
I'm looking for a stick.

00:20:32.449 --> 00:20:33.950
Tony, can we have a quick conversation?

00:20:34.630 --> 00:20:35.029
Please.

00:20:35.750 --> 00:20:37.550
Do you think what you and the rest

00:20:37.590 --> 00:20:39.811
of our colleagues know in their brain

00:20:40.612 --> 00:20:42.673
about how to help people is valuable?

00:20:42.692 --> 00:20:42.732
No.

00:20:43.048 --> 00:20:43.568
Of course.

00:20:44.250 --> 00:20:46.411
Then I need to beat the Peace Corps

00:20:46.431 --> 00:20:49.031
gene out of you and myself.

00:20:49.071 --> 00:20:50.432
It was the same way when I started,

00:20:50.512 --> 00:20:50.752
right?

00:20:51.253 --> 00:20:53.295
People want to give you money.

00:20:54.710 --> 00:20:56.672
in exchange for something they value more

00:20:56.711 --> 00:20:57.893
than that, right?

00:20:58.313 --> 00:21:00.173
I would not expect someone, I mean,

00:21:00.233 --> 00:21:02.016
even to come look at my bathroom and

00:21:02.056 --> 00:21:03.696
give me suggestions for renovation,

00:21:04.397 --> 00:21:06.038
I sort of expect now people to say,

00:21:06.398 --> 00:21:07.859
I will come and spend an hour looking

00:21:07.900 --> 00:21:09.622
at your house and telling you, blah, blah,

00:21:09.642 --> 00:21:09.942
blah, blah, blah.

00:21:10.362 --> 00:21:12.344
I expect to pay for that, right?

00:21:12.443 --> 00:21:13.204
I expect it.

00:21:13.805 --> 00:21:15.625
It is not unexpected.

00:21:15.666 --> 00:21:16.926
That person is really good.

00:21:17.008 --> 00:21:18.249
The reason I picked them is I've seen

00:21:18.269 --> 00:21:18.769
their work.

00:21:19.469 --> 00:21:21.111
If someone believes you have value,

00:21:22.438 --> 00:21:24.780
you can ask for an exchange for that

00:21:24.800 --> 00:21:25.161
value.

00:21:25.520 --> 00:21:26.762
If you don't believe that what you have

00:21:26.803 --> 00:21:27.864
is valuable and you just wanna give it

00:21:27.884 --> 00:21:29.404
away for free, that's cool too,

00:21:29.645 --> 00:21:31.307
but you can't complain about it.

00:21:31.346 --> 00:21:31.907
Can't complain about it.

00:21:31.968 --> 00:21:36.333
All right, let me share my screen again.

00:21:36.913 --> 00:21:39.556
I wanna show you guys some images.

00:21:39.715 --> 00:21:41.538
I know we're kind of off.

00:21:41.617 --> 00:21:43.519
I don't know if I'm sharing my second

00:21:43.559 --> 00:21:44.741
or my third or whatever.

00:21:45.406 --> 00:21:46.467
Hang on a second.

00:21:46.487 --> 00:21:47.208
I'm going to pull this up.

00:21:47.948 --> 00:21:51.368
One of the biggest underutilized

00:21:51.449 --> 00:21:55.570
opportunities is going back to something I

00:21:55.590 --> 00:21:57.191
was doing two years ago.

00:21:58.912 --> 00:22:00.951
So bring this on.

00:22:00.971 --> 00:22:01.051
Okay.

00:22:03.653 --> 00:22:04.933
This is literally,

00:22:05.013 --> 00:22:07.835
I took this screenshot minutes ago while

00:22:07.875 --> 00:22:08.555
we were talking.

00:22:09.875 --> 00:22:10.516
Back in

00:22:15.259 --> 00:22:19.703
i was doing about um two thousand let's

00:22:19.723 --> 00:22:21.644
say twenty three hundred a month from

00:22:21.785 --> 00:22:25.208
amazon with affiliate commissions and

00:22:25.347 --> 00:22:28.210
influencer commissions that dropped down

00:22:28.269 --> 00:22:31.333
in two thousand twenty four and early two

00:22:31.353 --> 00:22:33.734
thousand twenty five to like seven hundred

00:22:34.394 --> 00:22:35.635
it got to the point where it wasn't

00:22:35.675 --> 00:22:38.557
even worth it now you can see here

00:22:38.999 --> 00:22:41.961
over the last thirty days and i'll explain

00:22:42.000 --> 00:22:43.201
these two charts real quick

00:22:43.931 --> 00:22:46.453
the top one says one thousand eight

00:22:46.493 --> 00:22:50.038
hundred and sixty dollars what that is is

00:22:50.179 --> 00:22:53.682
this is on-site commissions meaning when a

00:22:53.722 --> 00:22:56.006
consumer goes to amazon to buy something

00:22:56.894 --> 00:22:58.914
They go to the product page,

00:22:59.435 --> 00:23:00.476
they scroll down,

00:23:00.496 --> 00:23:04.759
they find videos of me and other people

00:23:05.259 --> 00:23:06.619
that are using the product,

00:23:06.640 --> 00:23:08.260
talking about the product,

00:23:08.321 --> 00:23:09.761
explaining what the product can do.

00:23:10.323 --> 00:23:12.584
Obviously, most of these are sales videos,

00:23:12.644 --> 00:23:13.884
but what I try to do is I

00:23:13.924 --> 00:23:14.645
try to say, look,

00:23:15.185 --> 00:23:16.787
I'm not selling you this product.

00:23:16.846 --> 00:23:18.087
I don't care if you buy the product

00:23:18.127 --> 00:23:18.528
or not.

00:23:18.928 --> 00:23:20.769
These are the features of the product or

00:23:20.809 --> 00:23:22.510
this is how I use the product.

00:23:22.631 --> 00:23:24.392
Hey, my name is Tony Meritato.

00:23:24.451 --> 00:23:25.593
I'm a physical therapist.

00:23:26.554 --> 00:23:28.714
um so in the last thirty days i've

00:23:28.755 --> 00:23:31.537
been i've generated one thousand eight

00:23:31.576 --> 00:23:34.557
hundred and sixty dollars from commissions

00:23:34.857 --> 00:23:38.839
on amazon and then off amazon so when

00:23:38.900 --> 00:23:40.921
i share an affiliate link on my facebook

00:23:40.961 --> 00:23:43.622
page i've generated seven hundred and

00:23:43.682 --> 00:23:46.683
twenty seven dollars combine those two

00:23:46.703 --> 00:23:48.423
we're getting close to twenty five hundred

00:23:48.484 --> 00:23:50.925
for the month uh and this is just

00:23:50.945 --> 00:23:53.326
gonna continue to go up into november and

00:23:53.366 --> 00:23:54.827
december because obviously we're hitting

00:23:54.867 --> 00:23:55.728
the holiday season

00:23:57.167 --> 00:23:59.489
This is stuff that we do every single

00:23:59.528 --> 00:23:59.828
day.

00:24:00.189 --> 00:24:00.569
Correct.

00:24:00.809 --> 00:24:01.910
Jimmy, you know,

00:24:01.990 --> 00:24:04.791
Jimmy wants to find out what's the best

00:24:04.912 --> 00:24:06.352
rollator for his dad.

00:24:06.913 --> 00:24:07.093
Okay.

00:24:07.113 --> 00:24:08.053
Here are a couple options.

00:24:08.093 --> 00:24:09.253
There's what I like about this one.

00:24:09.273 --> 00:24:10.513
There's what I like about that one.

00:24:11.315 --> 00:24:11.494
Um,

00:24:12.215 --> 00:24:13.717
Every single day we're making these

00:24:13.777 --> 00:24:14.557
recommendations.

00:24:14.696 --> 00:24:16.857
All I'm doing is capturing the

00:24:16.897 --> 00:24:18.519
recommendation on a video,

00:24:19.098 --> 00:24:21.640
uploading it to the Amazon page.

00:24:22.140 --> 00:24:23.861
If you have a big enough audience to

00:24:23.901 --> 00:24:25.201
be an influencer, if you don't,

00:24:25.221 --> 00:24:27.001
you just share it on your own page.

00:24:27.863 --> 00:24:31.624
And then you get paid by the product

00:24:31.644 --> 00:24:34.664
company because they recognize the value

00:24:34.744 --> 00:24:36.965
of you sharing that information with your

00:24:37.046 --> 00:24:39.346
audience.

00:24:39.426 --> 00:24:40.587
This is an exchange of value.

00:24:41.809 --> 00:24:42.890
That's all it is,

00:24:42.990 --> 00:24:45.550
taking the trust and the goodwill that

00:24:45.611 --> 00:24:48.712
I've built, honoring it, protecting it,

00:24:48.913 --> 00:24:51.153
not sharing crappy products that I don't

00:24:51.334 --> 00:24:52.733
actually use in the clinic,

00:24:53.773 --> 00:24:56.955
and helping solve consumers' problems.

00:24:56.996 --> 00:24:58.695
Consumers want to know, look,

00:24:58.715 --> 00:25:02.018
there's a thousand Chinese knockoffs on

00:25:02.077 --> 00:25:03.178
this website.

00:25:03.698 --> 00:25:07.159
Which is the one that actually is worth

00:25:07.179 --> 00:25:08.519
the money that you're investing?

00:25:09.525 --> 00:25:11.167
That's what we're delivering in that

00:25:11.228 --> 00:25:11.769
exchange.

00:25:12.931 --> 00:25:13.231
All right.

00:25:13.251 --> 00:25:15.015
So you ready for my number two,

00:25:15.035 --> 00:25:15.776
which would be number...

00:25:16.690 --> 00:25:20.932
three no four oh i'm even i'm even

00:25:20.951 --> 00:25:22.873
yeah yeah i'm even all right so my

00:25:22.932 --> 00:25:24.512
first idea the first one i brought up

00:25:24.553 --> 00:25:27.194
was teleconsulting right telehealth plus

00:25:27.335 --> 00:25:28.714
rtm is a way to do it right

00:25:28.755 --> 00:25:32.076
that's business to consumer now i want to

00:25:32.116 --> 00:25:33.877
switch to business to business jimmy's

00:25:33.917 --> 00:25:35.298
more of a business to business guy

00:25:35.518 --> 00:25:38.599
ironically right radio was business to

00:25:38.640 --> 00:25:39.019
consumer

00:25:39.579 --> 00:25:40.721
But what I really did was I tried

00:25:40.740 --> 00:25:42.182
to get as many consumers as I can,

00:25:42.202 --> 00:25:43.644
as many listeners as I could,

00:25:43.743 --> 00:25:44.986
and then turn to a business and I'd

00:25:45.046 --> 00:25:47.008
say, hey, do you want access to this?

00:25:47.468 --> 00:25:49.210
I want to flip the script, though.

00:25:49.530 --> 00:25:51.392
So I want physical therapists to think

00:25:51.412 --> 00:25:53.454
about corporate partnerships.

00:25:53.755 --> 00:25:56.096
What I want you thinking is who has

00:25:56.238 --> 00:25:56.917
a problem?

00:25:57.739 --> 00:25:59.859
times a thousand people that I could come

00:25:59.900 --> 00:26:01.440
in and solve for at scale.

00:26:01.701 --> 00:26:03.921
We've had people who've done corporate

00:26:03.961 --> 00:26:07.022
wellness, corporate health, workplace,

00:26:07.343 --> 00:26:08.343
workforce, health,

00:26:08.363 --> 00:26:09.423
whatever you want to call it.

00:26:09.864 --> 00:26:12.285
It is solving someone who has money's

00:26:12.525 --> 00:26:14.025
problem at scale.

00:26:14.405 --> 00:26:14.905
So I think

00:26:15.685 --> 00:26:17.407
Think Amazon Warehouse.

00:26:17.607 --> 00:26:19.451
Think an organization that has a large

00:26:19.570 --> 00:26:21.073
movement-based workforce.

00:26:21.173 --> 00:26:22.595
There are people out there doing that.

00:26:22.674 --> 00:26:25.718
Look for local to mid-sized companies,

00:26:25.758 --> 00:26:25.919
right?

00:26:25.959 --> 00:26:27.621
You breaking into FedEx might be really,

00:26:27.661 --> 00:26:28.181
really hard.

00:26:28.442 --> 00:26:30.223
But you breaking into a local chain,

00:26:31.865 --> 00:26:33.146
where I live in upstate New York,

00:26:33.188 --> 00:26:34.648
there's a large shipping company.

00:26:35.423 --> 00:26:36.403
A lot of people I went to high

00:26:36.443 --> 00:26:36.804
school with,

00:26:36.824 --> 00:26:38.204
their parents worked for this shipping

00:26:38.224 --> 00:26:38.444
company.

00:26:38.664 --> 00:26:41.265
They loaded stuff all day long.

00:26:41.565 --> 00:26:44.346
Could you be the on-call PT for that,

00:26:45.026 --> 00:26:45.286
right?

00:26:45.346 --> 00:26:46.686
Could you do prevention?

00:26:47.346 --> 00:26:48.507
Make sure you're talking to the right

00:26:48.547 --> 00:26:49.287
person I'm getting.

00:26:49.626 --> 00:26:50.866
I'm speaking to this like I've done it.

00:26:50.926 --> 00:26:51.367
I haven't,

00:26:51.387 --> 00:26:52.307
but I've talked to people who did.

00:26:52.647 --> 00:26:53.907
Make sure you're speaking to the right

00:26:54.048 --> 00:26:54.428
person.

00:26:54.448 --> 00:26:55.989
They probably have different job titles.

00:26:56.249 --> 00:26:57.868
I'll get Chris McCallum on the show again

00:26:57.909 --> 00:26:58.888
to tell you what the name of the

00:26:58.929 --> 00:27:00.609
job titles are because she quite literally

00:27:00.910 --> 00:27:01.829
wrote a book about this.

00:27:02.269 --> 00:27:03.790
But there are people whose job it is

00:27:03.990 --> 00:27:05.832
to crunch the numbers of how much does

00:27:05.872 --> 00:27:07.894
it cost when Tony pulls his back muscle

00:27:07.973 --> 00:27:08.914
and he's out and now we've got to

00:27:08.934 --> 00:27:09.795
pay workman's comp.

00:27:10.214 --> 00:27:10.375
Well,

00:27:10.435 --> 00:27:12.457
if we had brought Dave Kittle in from

00:27:12.497 --> 00:27:14.738
Concierge Pain Relief to do a workshop

00:27:14.798 --> 00:27:15.759
about these things,

00:27:16.138 --> 00:27:18.601
we might have lost one or two injuries

00:27:18.661 --> 00:27:20.561
and that would cost us this per week,

00:27:20.622 --> 00:27:21.502
per day, per month.

00:27:22.634 --> 00:27:23.074
Also,

00:27:23.375 --> 00:27:25.016
a lot of times there's already a line

00:27:25.056 --> 00:27:26.396
item in a budget for this.

00:27:26.477 --> 00:27:27.557
This is not me making this up.

00:27:27.718 --> 00:27:29.219
This is smart people telling Jimmy stuff

00:27:29.239 --> 00:27:29.819
on a microphone.

00:27:30.079 --> 00:27:31.840
There are wellness budgets.

00:27:32.201 --> 00:27:34.663
You giving a better pitch for this than

00:27:34.703 --> 00:27:36.345
just giving everybody a gym membership,

00:27:36.464 --> 00:27:37.746
which is also a good use of a

00:27:37.786 --> 00:27:39.207
wellness budget if someone uses it.

00:27:39.446 --> 00:27:40.929
But now you're bringing the knowledge to

00:27:40.969 --> 00:27:41.568
them again.

00:27:41.949 --> 00:27:44.330
These people already have a budget.

00:27:44.932 --> 00:27:47.534
Let them give them an opportunity for you

00:27:47.574 --> 00:27:48.595
to actually use it.

00:27:49.194 --> 00:27:51.796
There are models out there that are doing

00:27:51.817 --> 00:27:52.376
this already.

00:27:52.477 --> 00:27:54.337
So this isn't us inventing something that

00:27:54.837 --> 00:27:56.558
out of nowhere, people are doing this.

00:27:56.798 --> 00:27:58.660
You're not, I think you should in.

00:27:58.740 --> 00:27:58.921
Yeah.

00:27:59.000 --> 00:28:02.682
And you know, what's,

00:28:02.782 --> 00:28:04.763
what's nice about that is like,

00:28:05.064 --> 00:28:07.065
I personally, as a therapist,

00:28:07.325 --> 00:28:08.506
I do not like.

00:28:09.231 --> 00:28:11.612
I would almost say I hate any kind

00:28:11.632 --> 00:28:12.553
of worksite stuff.

00:28:13.012 --> 00:28:13.373
You know,

00:28:13.532 --> 00:28:15.512
you and I have a great mutual contact,

00:28:15.712 --> 00:28:16.873
Rick Wickstrom.

00:28:17.893 --> 00:28:20.953
I learned how to do FCEs through Rick.

00:28:21.094 --> 00:28:22.693
I've done all sorts of stuff with Rick

00:28:22.713 --> 00:28:23.253
in the past.

00:28:23.273 --> 00:28:24.994
He's literally right down the road.

00:28:26.414 --> 00:28:30.736
He created a like a testing system for

00:28:30.816 --> 00:28:33.115
new hires so that if, you know,

00:28:33.215 --> 00:28:34.816
a company is thinking about bringing

00:28:34.875 --> 00:28:35.556
somebody on,

00:28:35.615 --> 00:28:38.576
but they're a huge work related risk.

00:28:39.288 --> 00:28:41.190
profile, you don't hire them.

00:28:42.150 --> 00:28:43.710
You hire me to make sure that you're

00:28:43.750 --> 00:28:45.451
not bringing on more cost and more

00:28:45.510 --> 00:28:47.852
problems in a potential new hire.

00:28:49.531 --> 00:28:51.192
I don't like worksite stuff.

00:28:51.252 --> 00:28:53.252
We have GE, we have Cliffs Natural,

00:28:53.272 --> 00:28:55.253
we have a ton of opportunity like that

00:28:55.273 --> 00:28:55.854
in the area.

00:28:55.933 --> 00:28:56.114
But

00:28:57.085 --> 00:28:59.246
You can take that concept and you can

00:28:59.286 --> 00:29:01.267
bring it into so many different things.

00:29:01.287 --> 00:29:02.527
You could go into a school.

00:29:03.008 --> 00:29:05.308
So my kids go to a private school.

00:29:06.068 --> 00:29:08.269
The school is always looking for ways to

00:29:08.329 --> 00:29:09.611
differentiate themselves,

00:29:09.631 --> 00:29:10.590
to market themselves.

00:29:10.611 --> 00:29:12.092
There's lots of private schools in the

00:29:12.112 --> 00:29:12.632
community.

00:29:13.531 --> 00:29:15.554
They could easily hire a therapist to come

00:29:15.653 --> 00:29:17.974
in and redesign the classroom and make it

00:29:18.015 --> 00:29:21.376
more accessible to different needs of

00:29:21.416 --> 00:29:22.417
different children.

00:29:22.857 --> 00:29:24.358
You could take this into sports.

00:29:24.398 --> 00:29:26.000
You can take this into hobbies.

00:29:26.019 --> 00:29:27.661
You can take it into so many different

00:29:27.780 --> 00:29:28.260
areas.

00:29:29.342 --> 00:29:30.563
I think you and I had talked a

00:29:30.663 --> 00:29:33.845
long time ago about gaming, about gaming.

00:29:34.785 --> 00:29:37.786
the competition of gaming, esports.

00:29:38.226 --> 00:29:40.386
This was another huge opportunity where

00:29:41.186 --> 00:29:43.448
you could start to combine these ideas.

00:29:43.948 --> 00:29:46.429
You go on Amazon, you look at chairs,

00:29:46.449 --> 00:29:51.109
you look at monitors and screens and the

00:29:51.190 --> 00:29:52.609
setup for esports.

00:29:53.371 --> 00:29:56.652
And then you create an entire program so

00:29:56.711 --> 00:30:00.972
that esport athletes are minimizing their

00:30:01.032 --> 00:30:03.233
repetitive strain injuries and minimizing

00:30:03.273 --> 00:30:04.253
their other problems.

00:30:05.030 --> 00:30:05.351
Yep.

00:30:05.411 --> 00:30:06.432
People are doing this right now.

00:30:06.592 --> 00:30:07.211
Kate McGee.

00:30:07.311 --> 00:30:08.031
We talked in.

00:30:09.232 --> 00:30:12.973
Twenty fourteen where she described to me

00:30:12.993 --> 00:30:14.894
how big esports was and she used the

00:30:15.035 --> 00:30:17.214
word that started back then in billions.

00:30:17.255 --> 00:30:18.076
And I literally looked at it.

00:30:18.096 --> 00:30:19.576
I was like, are you serious?

00:30:19.695 --> 00:30:21.676
And now well surpassed that.

00:30:21.777 --> 00:30:22.936
And she jumped on this.

00:30:23.337 --> 00:30:24.857
Give credit to Kate McGee and the team

00:30:25.278 --> 00:30:25.637
there.

00:30:26.679 --> 00:30:28.378
She jumped on this when people were like,

00:30:28.799 --> 00:30:30.079
that's not a real job.

00:30:30.119 --> 00:30:31.299
That's not a real thing.

00:30:31.539 --> 00:30:32.161
Yeah.

00:30:33.161 --> 00:30:35.182
She saw this coming from ten miles away,

00:30:35.262 --> 00:30:36.884
and it's beyond here, guys.

00:30:37.365 --> 00:30:38.526
This isn't nice to have.

00:30:38.566 --> 00:30:39.146
This is neat to have.

00:30:39.487 --> 00:30:41.689
So wait, are you pro this idea,

00:30:41.729 --> 00:30:43.029
or you just wouldn't do it personally

00:30:43.049 --> 00:30:43.871
because it's not your vibe?

00:30:44.771 --> 00:30:46.574
I wouldn't do it on a work site

00:30:46.634 --> 00:30:49.536
like a GE or Procter & Gamble or

00:30:49.596 --> 00:30:50.257
Cliff's Natural.

00:30:50.317 --> 00:30:51.837
I wouldn't go into industrial.

00:30:51.919 --> 00:30:53.180
I wouldn't go into those areas,

00:30:53.319 --> 00:30:54.121
me personally.

00:30:54.681 --> 00:30:55.741
If somebody has an interest,

00:30:55.922 --> 00:30:56.742
I think it's amazing.

00:30:56.762 --> 00:30:58.605
They absolutely should go take advantage

00:30:58.684 --> 00:30:58.845
of it.

00:30:59.693 --> 00:31:01.695
But if you're like me and you're like,

00:31:01.816 --> 00:31:03.777
I don't want to go into that world,

00:31:04.538 --> 00:31:05.878
then you say, well,

00:31:05.898 --> 00:31:07.819
how can I take this into other worlds?

00:31:08.201 --> 00:31:09.961
That's where you've got the esports and

00:31:09.981 --> 00:31:11.442
the other stuff that you can do.

00:31:11.623 --> 00:31:13.565
You're applying the same principles of

00:31:14.144 --> 00:31:17.027
basic ergonomics, body positions.

00:31:17.047 --> 00:31:19.388
You're talking about nutrition and sleep

00:31:19.449 --> 00:31:22.191
and recovery between sessions.

00:31:23.352 --> 00:31:25.173
I think it's a universal application.

00:31:25.493 --> 00:31:27.295
It doesn't just have to be worksite.

00:31:27.886 --> 00:31:28.767
To be taken anywhere.

00:31:29.426 --> 00:31:29.787
Agreed.

00:31:29.886 --> 00:31:30.067
Yeah.

00:31:30.327 --> 00:31:32.248
But find people who have a problem and

00:31:32.327 --> 00:31:34.048
solve them in novel ways.

00:31:34.087 --> 00:31:34.469
And again,

00:31:34.828 --> 00:31:36.888
e-sports was novel ten years ago.

00:31:36.949 --> 00:31:38.509
I don't even know that solving that is

00:31:38.589 --> 00:31:39.230
novel anymore.

00:31:39.509 --> 00:31:40.849
I don't think that it is.

00:31:41.410 --> 00:31:43.131
This is a big problem that people have.

00:31:43.990 --> 00:31:46.090
Find people who have a problem and money

00:31:46.471 --> 00:31:48.392
to pay for the solution to that problem.

00:31:48.632 --> 00:31:49.471
So I think, I mean,

00:31:49.491 --> 00:31:51.031
not to make this a therapy session, right?

00:31:51.051 --> 00:31:52.792
We're doing six best PT side hustles for

00:31:52.833 --> 00:31:53.593
twenty twenty six.

00:31:53.692 --> 00:31:55.353
I think that was Jimmy's problem or I

00:31:55.393 --> 00:31:57.034
think that is Jimmy's problem is.

00:31:57.987 --> 00:31:59.849
You have step one is asking, like,

00:32:00.029 --> 00:32:03.954
is this an actual big enough problem for

00:32:04.015 --> 00:32:05.336
people to want to solve it?

00:32:05.717 --> 00:32:07.259
And I usually come in with marketing and

00:32:07.278 --> 00:32:08.840
communications and different ideas for

00:32:08.881 --> 00:32:09.162
people.

00:32:09.201 --> 00:32:12.526
And I think a lot of times marketing

00:32:12.566 --> 00:32:13.426
isn't the problem.

00:32:14.067 --> 00:32:14.827
You have to highlight,

00:32:14.907 --> 00:32:16.108
is hiring your problem?

00:32:16.429 --> 00:32:17.009
Is patient,

00:32:17.288 --> 00:32:19.049
is client acquisition your problem?

00:32:19.410 --> 00:32:20.990
Where even I, the guy who's supposed,

00:32:21.069 --> 00:32:23.090
it's way easier for me to frame problems

00:32:23.131 --> 00:32:24.912
and describe them from other people than

00:32:24.932 --> 00:32:25.771
it is ourselves, right?

00:32:25.791 --> 00:32:27.011
Because we're neck deep in our own stuff.

00:32:27.573 --> 00:32:29.992
But people don't have a lack of physical

00:32:30.012 --> 00:32:30.753
therapy problem.

00:32:30.894 --> 00:32:31.394
They don't.

00:32:31.894 --> 00:32:34.517
They have a lifting your grandkids

00:32:34.656 --> 00:32:35.097
problem.

00:32:35.278 --> 00:32:35.999
Remember that ad?

00:32:36.038 --> 00:32:37.280
I think it was for the Super Bowl

00:32:37.300 --> 00:32:38.000
a couple years ago.

00:32:38.020 --> 00:32:39.282
The guy in his woodshed,

00:32:39.303 --> 00:32:40.584
and he's out there with a kettlebell,

00:32:40.605 --> 00:32:41.806
and you can't figure out why.

00:32:41.826 --> 00:32:43.407
And then he lifts the kid up to

00:32:43.448 --> 00:32:44.970
put the star on the Christmas tree.

00:32:45.250 --> 00:32:46.310
Chef's kiss, guys.

00:32:46.951 --> 00:32:48.353
He doesn't have a physical therapy

00:32:48.393 --> 00:32:48.712
problem.

00:32:48.913 --> 00:32:50.654
He didn't have a gym membership problem.

00:32:51.095 --> 00:32:52.476
He had a something else problem.

00:32:52.756 --> 00:32:53.916
I think part of our strength as a

00:32:53.957 --> 00:32:55.518
profession is we can do so many things.

00:32:55.538 --> 00:32:56.038
And of course,

00:32:56.479 --> 00:32:57.740
part of our weakness is we can do

00:32:57.799 --> 00:32:58.380
so many things.

00:32:58.680 --> 00:32:59.980
Pick a couple of those things.

00:33:00.422 --> 00:33:01.301
What's the problem?

00:33:01.583 --> 00:33:03.023
Do I have money and a desire to

00:33:03.104 --> 00:33:03.604
solve it?

00:33:03.864 --> 00:33:05.444
And then put those things together to do

00:33:05.464 --> 00:33:05.664
that.

00:33:06.046 --> 00:33:08.366
So your next suggestion is what?

00:33:08.386 --> 00:33:09.067
Are we back on you?

00:33:10.128 --> 00:33:11.470
Yeah, we're back on me.

00:33:13.671 --> 00:33:14.551
Just to review...

00:33:15.307 --> 00:33:19.709
So you talked about at least telehealth.

00:33:19.749 --> 00:33:23.069
I talked about Amazon affiliate.

00:33:23.810 --> 00:33:25.371
What was the first one I mentioned that

00:33:25.451 --> 00:33:25.951
I came out?

00:33:26.071 --> 00:33:27.832
Oh, we talked about social media.

00:33:31.473 --> 00:33:31.913
Say it again.

00:33:32.314 --> 00:33:34.615
Like an influencing platform or how do you

00:33:34.634 --> 00:33:35.355
get in front of?

00:33:36.635 --> 00:33:36.875
Yeah,

00:33:37.277 --> 00:33:40.337
let's go full circle back to social media.

00:33:42.078 --> 00:33:44.180
I don't think it's any surprise that AI

00:33:44.240 --> 00:33:44.900
avatars,

00:33:45.492 --> 00:33:48.453
are pretty much going to take over you

00:33:48.473 --> 00:33:51.756
know social media so the real life fleshy

00:33:51.816 --> 00:33:54.557
tony maritato is going to disappear and

00:33:54.576 --> 00:33:57.077
the ai version of tony maritato is going

00:33:57.097 --> 00:34:00.239
to develop where i think we come into

00:34:00.278 --> 00:34:03.220
play we didn't lose our spot is we

00:34:03.259 --> 00:34:05.121
don't need to be the one behind the

00:34:05.161 --> 00:34:08.362
camera in front of the camera we need

00:34:08.402 --> 00:34:11.483
to understand the psychology of what that

00:34:11.664 --> 00:34:14.224
ai avatar should be saying should be doing

00:34:15.012 --> 00:34:18.614
And I think if we can leverage twenty

00:34:18.653 --> 00:34:22.876
years for me, clinical experience, I know,

00:34:23.376 --> 00:34:25.559
OK, that patient walking in with stenosis,

00:34:26.119 --> 00:34:28.320
I know they're going to tell me, Tony,

00:34:28.340 --> 00:34:28.940
I don't get it.

00:34:29.081 --> 00:34:31.081
I can push a grocery cart through the

00:34:31.141 --> 00:34:33.322
supermarket for forty minutes,

00:34:33.784 --> 00:34:36.344
but I can't walk across the room without

00:34:36.385 --> 00:34:38.266
bending over and without my back hurting.

00:34:38.827 --> 00:34:40.507
Tony, as soon as I sit down,

00:34:41.490 --> 00:34:42.632
My back pain goes away.

00:34:42.672 --> 00:34:44.273
But when I stand up for more than

00:34:44.313 --> 00:34:45.313
three or four minutes,

00:34:45.853 --> 00:34:47.855
my legs go numb and I start to

00:34:47.894 --> 00:34:48.315
tremble.

00:34:48.735 --> 00:34:52.297
Like we have the actual words that

00:34:52.338 --> 00:34:55.360
patients have been telling us for decades.

00:34:56.360 --> 00:34:58.722
That is where the gold is.

00:34:58.762 --> 00:35:00.083
That's where the value is.

00:35:00.143 --> 00:35:00.483
And so.

00:35:01.346 --> 00:35:04.429
Us learning how, like I've been learning,

00:35:04.528 --> 00:35:04.728
okay,

00:35:04.748 --> 00:35:07.710
how does VO three VEO three work for

00:35:07.751 --> 00:35:08.050
Google?

00:35:08.090 --> 00:35:11.393
How does SORA work for open AI?

00:35:11.753 --> 00:35:14.335
How can I create content using these

00:35:14.396 --> 00:35:14.856
tools?

00:35:14.916 --> 00:35:15.677
Cause that's all they are.

00:35:15.817 --> 00:35:18.780
They're still tools in a way that

00:35:18.860 --> 00:35:20.800
resonates and connects with the end

00:35:20.880 --> 00:35:21.621
consumer.

00:35:21.702 --> 00:35:22.543
And when we look at combining a couple

00:35:22.563 --> 00:35:23.382
of concepts, the, the, the, the, the, the,

00:35:23.402 --> 00:35:24.244
the, the, the, the, the, the, the, the,

00:35:24.284 --> 00:35:25.324
the, the, the, the, the, the, the, the,

00:35:25.385 --> 00:35:26.186
the, the, the, the, the, the, the, the,

00:35:26.206 --> 00:35:27.025
the, the, the, the, the, the, the, the,

00:35:27.045 --> 00:35:27.786
the, the, the, the, the, the, the, the,

00:35:27.806 --> 00:35:28.626
the, the, the, the, the, the, the, the,

00:35:28.646 --> 00:35:29.447
the, the, the, the, the, the, the, the,

00:35:29.467 --> 00:35:30.128
the, the, the, the, the, the, the, the,

00:35:30.148 --> 00:35:30.469
the, the, the, the,

00:35:30.489 --> 00:35:30.548
the

00:35:31.083 --> 00:35:33.288
He's not doing anything that you and I

00:35:33.347 --> 00:35:35.492
haven't understood and done forever.

00:35:36.072 --> 00:35:37.554
And he acknowledges like, look,

00:35:37.574 --> 00:35:38.416
it's not hard.

00:35:38.757 --> 00:35:40.179
Like this is pretty simple stuff.

00:35:40.860 --> 00:35:43.164
Lift heavy things, get strong.

00:35:43.880 --> 00:35:48.442
Focus on building body resilience so that

00:35:48.983 --> 00:35:50.503
if you can make it to ninety,

00:35:51.063 --> 00:35:52.324
you're not debilitated.

00:35:52.364 --> 00:35:53.644
If you can make it to ninety,

00:35:53.664 --> 00:35:55.166
you can enjoy the time with your

00:35:55.186 --> 00:35:55.766
grandkids.

00:35:56.166 --> 00:35:58.146
You can have a meaningful relationship

00:35:58.166 --> 00:35:59.007
with your family.

00:35:59.648 --> 00:36:00.487
You can still,

00:36:00.547 --> 00:36:02.088
we talked about the lady who did the

00:36:02.228 --> 00:36:06.431
Iron Man, I think at age eighty.

00:36:06.471 --> 00:36:09.373
So we put all of this together and

00:36:09.393 --> 00:36:09.693
we say, OK,

00:36:10.954 --> 00:36:11.773
I can only treat

00:36:12.494 --> 00:36:14.514
Ten people, fifteen people in a day.

00:36:15.356 --> 00:36:17.675
But if I create the A.I.

00:36:17.775 --> 00:36:20.597
avatar that shares the message to

00:36:20.657 --> 00:36:21.277
millions,

00:36:21.996 --> 00:36:24.777
now I can have impact on a population

00:36:24.838 --> 00:36:25.137
level.

00:36:25.657 --> 00:36:26.677
You know, and not only that,

00:36:26.717 --> 00:36:29.079
like you look at the sixty minute segment,

00:36:29.478 --> 00:36:31.039
what caught people's attention was he

00:36:31.079 --> 00:36:32.798
said, look, I charge six figures.

00:36:32.898 --> 00:36:34.860
I only have seventy patients or seventy

00:36:34.900 --> 00:36:35.559
five patients.

00:36:36.478 --> 00:36:37.938
People doing the math are like, man,

00:36:37.998 --> 00:36:39.519
seven hundred thousand dollars or a

00:36:39.579 --> 00:36:41.000
million dollars or whatever.

00:36:41.641 --> 00:36:44.001
That's a drop in the bucket compared to

00:36:44.041 --> 00:36:46.222
what he's making on social media.

00:36:46.942 --> 00:36:48.882
And he's not even charging the consumer.

00:36:49.682 --> 00:36:52.164
He's putting out content every single day

00:36:52.204 --> 00:36:54.284
that's helping millions of people

00:36:54.804 --> 00:36:58.445
completely at zero cost to them because

00:36:58.485 --> 00:37:00.485
the media channels are paying him.

00:37:01.262 --> 00:37:01.583
You know,

00:37:01.623 --> 00:37:02.983
and then I'm happy to share it.

00:37:03.025 --> 00:37:05.085
But like I get six hundred dollars from

00:37:05.146 --> 00:37:05.646
Facebook.

00:37:05.706 --> 00:37:07.407
I get five hundred dollars from YouTube.

00:37:07.487 --> 00:37:09.309
I get I just got a check for

00:37:09.349 --> 00:37:12.271
two thousand dollars from ad ads running

00:37:12.351 --> 00:37:13.713
on one of my websites that I didn't

00:37:13.753 --> 00:37:14.594
even remember.

00:37:14.693 --> 00:37:17.757
I had forgotten about this until I went

00:37:17.797 --> 00:37:19.577
back and I realized there was a year

00:37:20.219 --> 00:37:22.280
of ad revenue that I hadn't accessed

00:37:22.320 --> 00:37:23.501
because it was just sitting there in the

00:37:23.521 --> 00:37:24.021
bank account.

00:37:24.081 --> 00:37:24.762
Mm hmm.

00:37:25.753 --> 00:37:28.614
This is me on a minuscule level compared

00:37:28.655 --> 00:37:31.375
to somebody like Attia, who's at,

00:37:31.514 --> 00:37:31.896
you know,

00:37:32.456 --> 00:37:36.257
ten or a hundred times what I'm doing.

00:37:36.416 --> 00:37:39.958
So we create and influence the AI avatar.

00:37:40.518 --> 00:37:42.617
We can't do that if we don't understand

00:37:42.757 --> 00:37:43.438
how it works,

00:37:43.659 --> 00:37:45.159
if we don't understand the technology,

00:37:45.199 --> 00:37:48.039
if we're not starting to move into that

00:37:48.079 --> 00:37:48.980
world today.

00:37:49.947 --> 00:37:52.510
so that we're there when that world really

00:37:52.550 --> 00:37:55.331
has a solid basis in the next year

00:37:55.371 --> 00:37:55.652
or two.

00:37:56.670 --> 00:37:58.030
I told you before I had somebody who

00:37:58.710 --> 00:38:00.891
of prominence in a large PT organization

00:38:00.951 --> 00:38:02.652
came and asked me a question in a

00:38:02.731 --> 00:38:03.132
DM.

00:38:03.751 --> 00:38:05.612
This is in November a year ago,

00:38:06.152 --> 00:38:07.152
a year plus, and said,

00:38:07.233 --> 00:38:08.693
how do we make sure that AI gives

00:38:08.733 --> 00:38:09.273
the answer,

00:38:09.574 --> 00:38:11.333
that physical therapy is the answer when

00:38:11.353 --> 00:38:13.213
people ask it a PT type question?

00:38:13.335 --> 00:38:14.114
And I looked right at him and I

00:38:14.135 --> 00:38:17.835
said, PT needs to be the answer.

00:38:17.916 --> 00:38:19.516
You can't just frame it as that, right?

00:38:19.976 --> 00:38:21.797
But harnessing that tool and putting it in

00:38:21.836 --> 00:38:22.436
front of people,

00:38:22.856 --> 00:38:24.297
if people are too lazy or they don't

00:38:24.338 --> 00:38:25.757
know what question to ask,

00:38:26.717 --> 00:38:27.378
Give him the answer.

00:38:27.478 --> 00:38:27.918
Example,

00:38:27.958 --> 00:38:29.920
my brother wants to do more wedding and

00:38:29.960 --> 00:38:31.081
corporate DJ events.

00:38:31.840 --> 00:38:33.282
And he shares pictures.

00:38:33.302 --> 00:38:35.824
I'm not knocking him because I see other

00:38:35.844 --> 00:38:36.344
people doing this.

00:38:36.704 --> 00:38:38.746
He shares pictures of his gear set up,

00:38:38.786 --> 00:38:40.567
the lights, the booth, the speakers,

00:38:40.586 --> 00:38:43.548
the lasers, whatever, in empty rooms.

00:38:44.625 --> 00:38:45.744
People don't buy empty rooms,

00:38:45.764 --> 00:38:47.106
they buy experiences.

00:38:47.326 --> 00:38:48.306
But I don't understand why,

00:38:48.606 --> 00:38:50.766
especially DJs or most of them,

00:38:51.027 --> 00:38:52.507
share pictures of empty rooms.

00:38:52.867 --> 00:38:54.688
Would you want to keep showing pictures of

00:38:54.849 --> 00:38:57.289
injured people or do you want pictures of

00:38:57.329 --> 00:38:58.550
people doing the things that they want to

00:38:58.570 --> 00:38:58.690
do?

00:38:59.090 --> 00:39:00.490
No problem with the before and after,

00:39:00.550 --> 00:39:01.931
but you've got to give me the after.

00:39:02.411 --> 00:39:03.371
I want a party.

00:39:03.492 --> 00:39:05.612
I don't care how big your speakers are.

00:39:05.893 --> 00:39:07.072
What I want to make sure is that

00:39:07.112 --> 00:39:08.313
grandma has a good time.

00:39:08.934 --> 00:39:10.815
Atiya understands how to sell the after.

00:39:10.835 --> 00:39:12.514
That one clip that you shared with Norah

00:39:12.574 --> 00:39:15.396
O'Donnell interviewing Atiya, he says,

00:39:15.436 --> 00:39:16.815
sometimes I break out a piece of paper

00:39:16.856 --> 00:39:17.976
and a pen and I draw out a

00:39:18.056 --> 00:39:18.597
timeline.

00:39:18.896 --> 00:39:20.376
I say, this is you at forty, fifty,

00:39:20.436 --> 00:39:21.356
sixty, seventy, eighty.

00:39:21.376 --> 00:39:22.157
You want to get here?

00:39:22.217 --> 00:39:22.557
Great.

00:39:22.938 --> 00:39:23.978
Now, where are your kids?

00:39:24.418 --> 00:39:25.677
You had your kid at thirty,

00:39:25.697 --> 00:39:27.159
which means they become thirty when you're

00:39:27.199 --> 00:39:27.579
sixty.

00:39:27.858 --> 00:39:29.639
Where's your first grandkid coming into

00:39:29.679 --> 00:39:29.958
play?

00:39:30.420 --> 00:39:31.559
What do you want that to be?

00:39:32.798 --> 00:39:34.059
Not one thing was brought up about a

00:39:34.119 --> 00:39:36.760
deadlift or a medication or a hyperbaric

00:39:37.061 --> 00:39:38.521
chamber or red light therapy.

00:39:39.101 --> 00:39:40.262
But now they're bought in and saying,

00:39:40.402 --> 00:39:42.362
you can get me there.

00:39:43.422 --> 00:39:44.882
Yes, if you can confidently say,

00:39:44.963 --> 00:39:46.304
I can help you get there in better

00:39:46.324 --> 00:39:47.943
shape to enjoy that,

00:39:48.264 --> 00:39:49.684
that is what you're actually selling.

00:39:50.045 --> 00:39:51.726
If you think you're going to sit still

00:39:52.545 --> 00:39:54.547
on a conveyor belt of patience and they're

00:39:54.567 --> 00:39:55.887
just going to come in and understand that

00:39:55.907 --> 00:39:57.447
without you giving effort and explaining

00:39:57.487 --> 00:39:58.608
that, you are wrong.

00:39:59.248 --> 00:40:00.128
I want you to be right,

00:40:00.168 --> 00:40:01.009
but I think you're wrong.

00:40:02.563 --> 00:40:02.922
Yeah,

00:40:03.043 --> 00:40:06.784
I think that's the hard thing is we

00:40:06.824 --> 00:40:11.867
still want the consumer to want us first.

00:40:12.166 --> 00:40:15.807
And without us doing anything, we're like,

00:40:15.907 --> 00:40:17.088
don't they understand?

00:40:17.228 --> 00:40:19.548
Well, you, me, we,

00:40:20.130 --> 00:40:23.170
we spent six figures learning what we know

00:40:23.791 --> 00:40:25.652
and seven years in school.

00:40:25.672 --> 00:40:27.893
The average consumer doesn't have that

00:40:27.952 --> 00:40:29.833
much passion for physical therapy.

00:40:30.413 --> 00:40:31.614
We can't think...

00:40:32.278 --> 00:40:34.440
like our way of thinking is what the

00:40:34.481 --> 00:40:37.663
consumer is thinking and until we can get

00:40:37.702 --> 00:40:39.284
past that now the ones who do get

00:40:39.324 --> 00:40:42.166
past that man they're massively successful

00:40:42.806 --> 00:40:46.050
but it takes some work to get past

00:40:46.090 --> 00:40:48.451
that mindset i wanted to show anybody

00:40:48.490 --> 00:40:51.393
who's watching this is an incredible this

00:40:51.434 --> 00:40:54.496
is where the technology is right now so

00:40:54.695 --> 00:40:56.456
this is a post i shared in one

00:40:56.476 --> 00:40:58.498
of my facebook groups basically what

00:40:58.518 --> 00:41:00.581
you've got i'll take you through the

00:41:00.641 --> 00:41:01.041
timeline

00:41:01.737 --> 00:41:04.217
this is a photo of a Renpho massage

00:41:04.237 --> 00:41:04.438
gun.

00:41:04.458 --> 00:41:06.579
This is a massage gun literally sitting on

00:41:06.619 --> 00:41:07.079
a plant.

00:41:07.599 --> 00:41:08.878
I took out my phone and I took

00:41:08.898 --> 00:41:09.318
a picture.

00:41:10.079 --> 00:41:13.099
And then I started queuing AI.

00:41:13.639 --> 00:41:15.280
And so I went into,

00:41:15.500 --> 00:41:16.920
I think this was Chad GPT.

00:41:17.721 --> 00:41:18.021
I said,

00:41:18.081 --> 00:41:20.420
take the photo of this massage gun,

00:41:20.440 --> 00:41:21.822
make it futuristic,

00:41:22.021 --> 00:41:23.902
give it cool lighting and dramatic

00:41:23.942 --> 00:41:24.422
scenery.

00:41:25.322 --> 00:41:27.842
And it changed that photo into this photo.

00:41:29.083 --> 00:41:29.722
And then from there,

00:41:30.581 --> 00:41:32.041
I took that photo and I said,

00:41:32.362 --> 00:41:35.143
now put two athletic individuals,

00:41:35.163 --> 00:41:37.824
a man and a woman behind the massage

00:41:37.864 --> 00:41:40.686
gun so that I can start using this

00:41:40.726 --> 00:41:43.327
to create an ad to promote the massage

00:41:43.347 --> 00:41:44.467
gun.

00:41:44.487 --> 00:41:45.228
That's what it gave me.

00:41:45.588 --> 00:41:47.469
It gave me this this imagery.

00:41:47.989 --> 00:41:48.829
I know if you're listening,

00:41:48.849 --> 00:41:49.590
you can't see it.

00:41:50.231 --> 00:41:53.432
But then I took this image and I

00:41:53.472 --> 00:41:56.014
went into VO three on Google.

00:41:56.952 --> 00:41:59.014
Meet the Renpho ThermoCool II.

00:41:59.653 --> 00:42:01.556
In a world where recovery defines

00:42:01.596 --> 00:42:05.338
performance, power meets precision.

00:42:06.119 --> 00:42:08.940
And I said, turn this into a video,

00:42:09.742 --> 00:42:12.603
animate the two people in the background,

00:42:12.724 --> 00:42:14.606
make them do athletic movements,

00:42:15.286 --> 00:42:18.309
and give me a voiceover that promotes the

00:42:18.369 --> 00:42:19.630
Renpho massage gun.

00:42:20.777 --> 00:42:22.599
And this was what was created.

00:42:22.659 --> 00:42:23.639
Let's play it one more time.

00:42:23.679 --> 00:42:25.400
The Renpho ThermoCool II.

00:42:26.041 --> 00:42:27.943
In a world where recovery defines

00:42:28.003 --> 00:42:32.126
performance, power meets precision.

00:42:32.246 --> 00:42:33.547
Okay.

00:42:33.588 --> 00:42:35.409
So I'm not saying it's perfect,

00:42:36.110 --> 00:42:37.831
but it's pretty freaking good.

00:42:38.311 --> 00:42:39.472
Yeah, I mean, it's...

00:42:40.722 --> 00:42:42.985
I would say do ten of those,

00:42:43.545 --> 00:42:44.367
share ten of them,

00:42:45.188 --> 00:42:47.090
figure out which two or three work best,

00:42:47.349 --> 00:42:48.210
triple down on those,

00:42:48.251 --> 00:42:49.211
try to figure that out,

00:42:49.291 --> 00:42:50.853
and do ten more just like those two

00:42:50.893 --> 00:42:51.373
or three.

00:42:51.994 --> 00:42:53.876
Lather, rinse, repeat,

00:42:53.936 --> 00:42:54.657
if that's your goal.

00:42:55.594 --> 00:42:55.695
Now,

00:42:56.195 --> 00:42:57.436
I think what we hear from a lot

00:42:57.456 --> 00:42:57.737
of people,

00:42:57.757 --> 00:42:58.577
what I hear from a lot of people

00:42:58.597 --> 00:42:58.797
is like,

00:42:59.059 --> 00:43:00.380
you guys do like a hundred different

00:43:00.400 --> 00:43:00.739
things.

00:43:01.181 --> 00:43:02.282
We're not advocating for you to do a

00:43:02.322 --> 00:43:03.083
hundred different things.

00:43:03.242 --> 00:43:04.503
We're sort of like, I don't know,

00:43:04.565 --> 00:43:05.565
Bill Nye the science guy.

00:43:05.585 --> 00:43:07.146
We're just like testing stuff and figuring

00:43:07.186 --> 00:43:07.768
it out, right?

00:43:08.708 --> 00:43:09.809
Take the ones that you're...

00:43:11.012 --> 00:43:12.974
aligned with or you're like yes i would

00:43:12.994 --> 00:43:14.416
like to do this or i could easily

00:43:14.496 --> 00:43:15.996
see well i don't want to say easily

00:43:16.056 --> 00:43:17.617
see i can see how this might fit

00:43:17.757 --> 00:43:21.121
in my flow now or with the audiences

00:43:21.141 --> 00:43:22.581
and people i already have a relationship

00:43:22.621 --> 00:43:24.603
with and then double down on that i

00:43:24.623 --> 00:43:28.146
think that's the easier way to go yeah

00:43:28.226 --> 00:43:31.248
we just finished my three you have one

00:43:31.289 --> 00:43:33.769
more to deliver oh yeah all right so

00:43:33.809 --> 00:43:34.951
my last one all right so let's review

00:43:35.271 --> 00:43:37.592
my first one was i still think tella

00:43:37.652 --> 00:43:39.375
or something getting to someone's phone

00:43:40.512 --> 00:43:43.215
or giving access with remote therapeutic

00:43:43.255 --> 00:43:45.039
monitoring or something was number one.

00:43:45.219 --> 00:43:46.159
That's business.

00:43:46.641 --> 00:43:47.802
Real quick for the record,

00:43:48.304 --> 00:43:49.666
Peter Atiyah said,

00:43:49.846 --> 00:43:53.010
we are releasing an app that's going to

00:43:53.050 --> 00:43:55.454
allow that kind of access.

00:43:55.994 --> 00:43:56.315
Like,

00:43:56.936 --> 00:43:59.458
This is the natural continuity of where

00:43:59.518 --> 00:44:00.239
this stuff goes.

00:44:00.259 --> 00:44:01.300
Okay, go ahead.

00:44:01.360 --> 00:44:02.860
If he's selling it for eighty grand a

00:44:02.900 --> 00:44:03.222
year,

00:44:03.342 --> 00:44:04.702
you should be selling it for eight grand

00:44:04.722 --> 00:44:06.324
a year because you're not Peter Atiyah,

00:44:06.583 --> 00:44:07.865
but you're not nothing.

00:44:08.346 --> 00:44:09.666
That's what I want people to understand.

00:44:09.967 --> 00:44:10.228
All right.

00:44:10.248 --> 00:44:11.588
So that was business to consumer.

00:44:11.768 --> 00:44:13.230
Atiyah is going business to consumer.

00:44:13.269 --> 00:44:14.771
My second idea was business to business,

00:44:15.472 --> 00:44:16.413
corporate partnerships.

00:44:16.452 --> 00:44:18.695
How can you do something monthly,

00:44:18.715 --> 00:44:19.534
quarterly something?

00:44:19.876 --> 00:44:21.577
My third is a little bit different.

00:44:21.737 --> 00:44:24.239
This is direct business to consumer.

00:44:25.130 --> 00:44:25.731
but in a group.

00:44:26.132 --> 00:44:26.934
So one was,

00:44:27.335 --> 00:44:28.717
what was you to one to one,

00:44:29.199 --> 00:44:30.300
the second was one to many,

00:44:30.541 --> 00:44:32.164
this is one to many, but consumers.

00:44:32.284 --> 00:44:35.911
I still think local performance pop-ups is

00:44:35.971 --> 00:44:36.992
something that's fast,

00:44:38.023 --> 00:44:40.945
fun and gives you instant credibility this

00:44:40.965 --> 00:44:42.764
can be as simple don't let the fancy

00:44:42.784 --> 00:44:45.306
words confuse you this can be a run

00:44:45.346 --> 00:44:47.465
club this can be a lifting group this

00:44:47.485 --> 00:44:50.427
could be the five thirty a.m club at

00:44:50.467 --> 00:44:52.527
your clinic when it's not typically open

00:44:53.007 --> 00:44:55.887
making sure you're using your knowledge

00:44:56.248 --> 00:44:57.369
and the problem that people

00:44:58.168 --> 00:45:01.172
honestly have and host themed community

00:45:01.211 --> 00:45:02.713
mobility or performance events,

00:45:03.795 --> 00:45:07.077
golf swing screen day, do that the minute,

00:45:07.838 --> 00:45:09.000
you know, make a campaign out of it.

00:45:09.159 --> 00:45:10.221
As soon as it breaks.

00:45:10.320 --> 00:45:10.702
I mean, I'm,

00:45:10.722 --> 00:45:11.623
I'm a little bit of a golfer,

00:45:11.643 --> 00:45:12.903
but I mean, I guess, I guess,

00:45:12.923 --> 00:45:14.204
I guess, I guess, I guess, I guess,

00:45:14.244 --> 00:45:15.286
I guess, I guess, I guess, I guess,

00:45:16.206 --> 00:45:18.108
Hey guys, it's about to break sixty.

00:45:18.268 --> 00:45:19.527
The day it breaks sixty,

00:45:19.568 --> 00:45:22.469
we're going to do our golf screen, right?

00:45:22.628 --> 00:45:25.769
Pickleball prep, run season tune-up,

00:45:26.190 --> 00:45:29.311
ski season tune-up, half-day experiences,

00:45:29.690 --> 00:45:29.951
right?

00:45:30.271 --> 00:45:33.391
Figure out five or ten different exercises

00:45:33.411 --> 00:45:36.373
that you can do and measure results of

00:45:36.432 --> 00:45:36.813
someone.

00:45:37.213 --> 00:45:38.434
Make it like an obstacle course.

00:45:38.534 --> 00:45:39.974
I was a pediatric PT for a little

00:45:39.994 --> 00:45:40.153
while.

00:45:40.434 --> 00:45:42.574
Make everything an obstacle course was the

00:45:42.614 --> 00:45:42.974
advice.

00:45:43.675 --> 00:45:45.376
At what age do we stop making stuff

00:45:45.396 --> 00:45:45.876
like that fun?

00:45:45.916 --> 00:45:47.818
Is it eighteen, twenty one, sixty?

00:45:48.139 --> 00:45:49.440
But there is an age there where we

00:45:49.500 --> 00:45:51.222
stop making this stuff fun.

00:45:51.661 --> 00:45:53.224
Could you set up something that you could

00:45:53.304 --> 00:45:55.365
measure and capture baseline?

00:45:55.405 --> 00:45:57.047
Now I'm talking to PT and PT terms

00:45:57.668 --> 00:45:59.628
and then entice people to go through a

00:45:59.708 --> 00:46:01.710
program and then do the same obstacle

00:46:01.731 --> 00:46:03.793
course at the end and see the difference.

00:46:04.193 --> 00:46:04.634
Wow.

00:46:04.653 --> 00:46:06.576
I keep J.P.

00:46:06.615 --> 00:46:07.896
Guidry, who I've had on the show.

00:46:08.996 --> 00:46:09.836
Very, very good.

00:46:10.637 --> 00:46:12.518
Gotten better at showing you want to hit

00:46:12.539 --> 00:46:13.739
bombs on the golf course?

00:46:13.760 --> 00:46:14.501
You want to drive longer?

00:46:14.760 --> 00:46:15.001
Great.

00:46:15.161 --> 00:46:15.882
You need to be in the gym.

00:46:16.181 --> 00:46:17.262
It's not a different driver.

00:46:17.543 --> 00:46:18.304
It's getting in the gym.

00:46:18.483 --> 00:46:20.746
So he understands the carrot on the end

00:46:20.806 --> 00:46:21.927
of the stick and says,

00:46:22.367 --> 00:46:23.349
you have to get in the gym to

00:46:23.389 --> 00:46:23.728
do that.

00:46:23.809 --> 00:46:26.030
So I think selling these things,

00:46:26.251 --> 00:46:26.972
and here's why.

00:46:27.512 --> 00:46:28.994
A lot of things we talked about are

00:46:29.074 --> 00:46:31.074
digital and virtual and captured on a

00:46:31.135 --> 00:46:33.237
screen or laptop or a TV.

00:46:34.436 --> 00:46:36.117
I think the pendulum will, sorry,

00:46:36.697 --> 00:46:38.538
the pendulum will eventually swing.

00:46:38.757 --> 00:46:39.699
That's what pendulums do.

00:46:39.978 --> 00:46:41.018
Bell bottoms are great.

00:46:41.199 --> 00:46:41.840
Then they're horrible.

00:46:41.860 --> 00:46:42.519
Then they're great again.

00:46:42.699 --> 00:46:43.139
Guess what?

00:46:43.199 --> 00:46:43.800
In a couple of years,

00:46:43.820 --> 00:46:44.679
they're going to be great again.

00:46:45.440 --> 00:46:47.101
I think in-person events will come back.

00:46:47.181 --> 00:46:48.402
And I think if you understand how to

00:46:48.442 --> 00:46:49.121
create one,

00:46:49.782 --> 00:46:51.902
promote one and deliver on one,

00:46:52.103 --> 00:46:53.362
you can lather, rinse, repeat,

00:46:53.402 --> 00:46:55.204
take out pickleball, insert ski,

00:46:55.443 --> 00:46:56.824
take out ski, insert run.

00:46:57.065 --> 00:46:58.445
I think this is high touch,

00:46:58.764 --> 00:47:00.925
low lift for people in twenty twenty six.

00:47:02.014 --> 00:47:03.054
Yeah, I love it.

00:47:03.534 --> 00:47:05.836
And again, I'm going to yes and you.

00:47:06.978 --> 00:47:09.739
I think you can take this in directions

00:47:09.840 --> 00:47:11.061
where, you know,

00:47:11.121 --> 00:47:14.844
like we have a couple big time readers

00:47:15.204 --> 00:47:15.784
in the family.

00:47:15.826 --> 00:47:16.706
They love reading.

00:47:16.746 --> 00:47:18.387
They consume a book a day.

00:47:18.427 --> 00:47:18.648
Like,

00:47:19.307 --> 00:47:21.050
I don't know that I've ever read a

00:47:21.090 --> 00:47:22.030
book cover to cover.

00:47:22.771 --> 00:47:24.773
These family members of mine are reading

00:47:24.853 --> 00:47:27.735
entire novels like they're just voracious

00:47:27.795 --> 00:47:28.255
readers.

00:47:29.146 --> 00:47:31.532
But I think they also understand, hey,

00:47:31.853 --> 00:47:34.038
reading tends to be a very sedentary

00:47:34.117 --> 00:47:34.960
experience.

00:47:35.019 --> 00:47:38.327
It tends to be very, you know, secluded,

00:47:38.367 --> 00:47:39.409
like it's just you.

00:47:40.534 --> 00:47:41.576
We see book clubs.

00:47:41.956 --> 00:47:43.556
I think you've done stuff with like

00:47:44.036 --> 00:47:44.597
research.

00:47:45.938 --> 00:47:48.259
Why are we not including fitness in

00:47:48.360 --> 00:47:49.519
something like this?

00:47:50.440 --> 00:47:53.262
You bring an element of from as low

00:47:53.302 --> 00:47:54.422
level to, OK,

00:47:54.463 --> 00:47:56.264
I'm going to buy ten cubies.

00:47:56.804 --> 00:47:58.204
We're going to set them down in front

00:47:58.224 --> 00:47:59.465
of the chairs and we're going to do

00:47:59.505 --> 00:48:00.045
book club.

00:48:00.065 --> 00:48:01.327
We'll spend some time reading.

00:48:01.367 --> 00:48:02.847
We'll spend some time discussing,

00:48:02.887 --> 00:48:04.329
but we're going to spend the entire time

00:48:04.389 --> 00:48:04.728
moving.

00:48:05.686 --> 00:48:08.947
to you bring fitness to things that are

00:48:09.007 --> 00:48:11.067
typically sedentary activities.

00:48:11.586 --> 00:48:12.347
You know, chess.

00:48:12.967 --> 00:48:15.407
I've got big time chess players in the

00:48:15.427 --> 00:48:15.907
family.

00:48:15.947 --> 00:48:17.507
They go to chess competitions.

00:48:17.548 --> 00:48:18.708
They're chess coaches.

00:48:19.329 --> 00:48:20.869
Why are we not bringing an element of

00:48:20.949 --> 00:48:21.909
fitness to chess?

00:48:21.929 --> 00:48:22.969
We have speed chess.

00:48:23.510 --> 00:48:24.610
Why not lifting chess?

00:48:24.630 --> 00:48:27.570
Like, why not bring these other things?

00:48:29.791 --> 00:48:31.670
The key here is it has to be

00:48:31.731 --> 00:48:33.592
something you personally are passionate

00:48:33.612 --> 00:48:33.891
about.

00:48:34.614 --> 00:48:35.034
I don't care.

00:48:35.554 --> 00:48:36.954
I'm not passionate about chess.

00:48:36.994 --> 00:48:37.994
I don't want to play chess.

00:48:38.014 --> 00:48:39.195
I'm not crazy about chess.

00:48:39.235 --> 00:48:42.096
So for me to force myself into that

00:48:42.155 --> 00:48:42.476
world,

00:48:42.536 --> 00:48:44.115
it's not going to be very successful.

00:48:44.235 --> 00:48:46.876
But if somebody who's already doing it

00:48:46.956 --> 00:48:48.317
wants to add that on now,

00:48:48.737 --> 00:48:49.838
you and I, I believe,

00:48:49.878 --> 00:48:53.298
talked about the the book creation of

00:48:53.378 --> 00:48:55.119
like, hey, grandma's going to come in.

00:48:55.498 --> 00:48:57.360
We're going to do a twelve visit session.

00:48:57.400 --> 00:48:58.619
Maybe I was talking to Dave.

00:49:00.242 --> 00:49:02.943
There are services out there that use AI

00:49:02.983 --> 00:49:06.626
to record the audio of grandma or grandpa

00:49:06.746 --> 00:49:11.251
answering questions into a book,

00:49:11.512 --> 00:49:13.853
a printed book that's like a chronicle of

00:49:13.893 --> 00:49:15.275
grandma's life growing up.

00:49:15.922 --> 00:49:17.943
Then there's also video component,

00:49:18.043 --> 00:49:20.322
and you get to the weird stuff where

00:49:20.563 --> 00:49:22.643
AI now recreates grandma.

00:49:23.204 --> 00:49:26.105
So a decade after grandma has passed away,

00:49:26.144 --> 00:49:27.925
the grandkids, great grandkids,

00:49:28.264 --> 00:49:30.385
could literally talk to grandma in real

00:49:30.425 --> 00:49:32.005
time, an AI version,

00:49:32.505 --> 00:49:34.327
and ask questions and hear stories.

00:49:34.387 --> 00:49:36.007
And like, it's really cool.

00:49:36.206 --> 00:49:37.987
Why do we not have that in the

00:49:38.027 --> 00:49:40.708
physical therapy clinic as a cash-based

00:49:40.907 --> 00:49:42.668
add-on so that...

00:49:43.405 --> 00:49:43.644
Okay,

00:49:43.664 --> 00:49:45.106
grandma doesn't want to come in and lift

00:49:45.126 --> 00:49:45.686
the weights.

00:49:45.846 --> 00:49:47.025
We know she needs to,

00:49:47.545 --> 00:49:49.447
but she will come in and share stories

00:49:49.487 --> 00:49:50.447
of her childhood.

00:49:51.086 --> 00:49:53.807
So she's coming for that and getting the

00:49:53.887 --> 00:49:54.989
other stuff.

00:49:55.068 --> 00:49:55.728
I don't know, Tony.

00:49:55.748 --> 00:49:56.889
I think we probably could make,

00:49:57.188 --> 00:49:58.489
we could do something with chess.

00:49:59.547 --> 00:50:01.708
uh and physical did you see these guys

00:50:01.748 --> 00:50:03.708
they're like doing nordic hamstring curls

00:50:04.329 --> 00:50:06.309
but the the chessboard is in between them

00:50:06.409 --> 00:50:07.929
so they've got to do a nordic curl

00:50:07.969 --> 00:50:08.989
to come all the way down and make

00:50:09.010 --> 00:50:12.110
the move i mean carrot and the stick

00:50:12.170 --> 00:50:13.271
right i remember seeing this video and

00:50:13.291 --> 00:50:15.590
going yeah gamification i think

00:50:15.630 --> 00:50:17.751
gamification can be my bonus suggestion

00:50:18.251 --> 00:50:20.811
which is how do you take whatever you

00:50:20.871 --> 00:50:22.911
want them to do i don't know maybe

00:50:22.931 --> 00:50:25.012
we should i mean maybe pediatric pts need

00:50:25.032 --> 00:50:25.333
to teach

00:50:26.032 --> 00:50:28.373
ortho pts like good ortho and sports pts

00:50:28.594 --> 00:50:30.315
they they know how to do this i

00:50:30.355 --> 00:50:31.335
think we're talking to the middle of the

00:50:31.356 --> 00:50:32.615
bell curve the ones that might be a

00:50:32.635 --> 00:50:35.456
little afraid or their boss is like taking

00:50:35.476 --> 00:50:36.858
that stick i was looking for a minute

00:50:36.878 --> 00:50:39.278
ago and beating the fun out of some

00:50:39.318 --> 00:50:41.840
of those things but you don't need a

00:50:41.900 --> 00:50:45.202
giant facility or lots of expensive tools

00:50:45.222 --> 00:50:46.362
to make things fun i mean a set

00:50:46.382 --> 00:50:48.503
of blaze pods is is what like that

00:50:48.523 --> 00:50:49.224
to me is like

00:50:50.143 --> 00:50:52.525
The coins in Super Mario Brother brought

00:50:52.565 --> 00:50:55.586
to life and like light sound and you

00:50:55.626 --> 00:50:57.188
can make a billion games out of that.

00:50:57.547 --> 00:50:59.608
I don't think you need to reinvent the

00:50:59.648 --> 00:51:00.349
wheel for this.

00:51:00.389 --> 00:51:01.789
I don't think you need to add a,

00:51:02.391 --> 00:51:02.670
you know,

00:51:02.751 --> 00:51:04.632
ten thousand dollar piece of equipment

00:51:04.692 --> 00:51:05.851
like or a red light sauna.

00:51:05.871 --> 00:51:06.873
I'm not knocking those things,

00:51:06.913 --> 00:51:08.634
but I think there's some other things that

00:51:08.673 --> 00:51:10.034
you can do in twenty twenty six to

00:51:10.074 --> 00:51:12.175
bring value that could maybe have you

00:51:12.215 --> 00:51:14.976
afford some of these larger things or a

00:51:15.036 --> 00:51:16.637
place that's on Main Street and not off

00:51:16.657 --> 00:51:17.257
the beaten path.

00:51:17.338 --> 00:51:18.179
I think that's the way to go.

00:51:19.217 --> 00:51:20.838
You gave me a visualization.

00:51:20.938 --> 00:51:22.639
I need to get chat CPT to make

00:51:22.659 --> 00:51:23.278
the image.

00:51:24.139 --> 00:51:26.920
I just imagine like the typical corporate

00:51:26.980 --> 00:51:30.039
PT hanging from a rope like a pinata,

00:51:30.480 --> 00:51:33.061
getting hit with a stick and CPT codes

00:51:33.101 --> 00:51:35.981
falling out.

00:51:36.001 --> 00:51:36.702
That's where we are.

00:51:39.661 --> 00:51:39.862
All right.

00:51:39.882 --> 00:51:40.782
I think we're good.

00:51:40.882 --> 00:51:41.902
That was awesome.

00:51:42.043 --> 00:51:42.842
It was at least...

00:51:43.586 --> 00:51:46.748
Six best side hustles for two thousand

00:51:46.788 --> 00:51:47.447
twenty six.

00:51:47.527 --> 00:51:49.349
We are looking into the next year.

00:51:50.748 --> 00:51:53.190
I think any clinician can find something

00:51:53.230 --> 00:51:55.411
of value in today's episode that they can

00:51:55.650 --> 00:51:58.291
use to, if not even make more money,

00:51:58.331 --> 00:51:59.791
just keep the profession exciting,

00:51:59.851 --> 00:52:01.413
keep the profession moving forward,

00:52:01.492 --> 00:52:02.532
keep it interesting.

00:52:04.233 --> 00:52:05.594
If we look at parting shots.

00:52:06.449 --> 00:52:08.630
I think the big takeaway message is,

00:52:08.949 --> 00:52:09.409
you know,

00:52:09.429 --> 00:52:11.690
the profession is just the platform or the

00:52:11.731 --> 00:52:12.132
vehicle.

00:52:12.512 --> 00:52:13.231
That's all it is.

00:52:13.532 --> 00:52:15.353
It's nothing more than that.

00:52:15.813 --> 00:52:19.014
Use it to launch yourself into the future.

00:52:19.155 --> 00:52:21.856
Use it to build the life that you

00:52:21.916 --> 00:52:22.675
want to build.

00:52:22.775 --> 00:52:25.177
Because, you know, if you don't,

00:52:25.257 --> 00:52:26.398
it's just going to chew you up and

00:52:26.418 --> 00:52:27.077
spit you out.

00:52:27.217 --> 00:52:28.458
And you're going to be where you were

00:52:28.518 --> 00:52:29.398
twenty years ago.

00:52:30.960 --> 00:52:32.440
There are great things that can happen.

00:52:32.481 --> 00:52:34.742
Just leverage the platform for what it is.

00:52:35.800 --> 00:52:38.001
I would say keep it simple.

00:52:38.760 --> 00:52:39.902
All the suggestions we had,

00:52:40.501 --> 00:52:43.643
they might sound complicated at first,

00:52:43.684 --> 00:52:44.423
but if you look at it,

00:52:44.923 --> 00:52:45.885
it's a delivery device.

00:52:46.605 --> 00:52:47.706
How do we deliver this thing?

00:52:47.746 --> 00:52:50.907
We didn't say go get a certification.

00:52:51.427 --> 00:52:53.208
We didn't say change how you treat.

00:52:53.367 --> 00:52:53.947
Other people might.

00:52:53.967 --> 00:52:55.168
They might try to sell you those things,

00:52:55.208 --> 00:52:55.789
which is fine.

00:52:56.630 --> 00:52:57.289
Lifelong learning.

00:52:57.710 --> 00:52:58.931
But these are delivery devices.

00:52:58.990 --> 00:53:00.811
This is finding a person who has a

00:53:00.871 --> 00:53:01.552
real problem

00:53:02.978 --> 00:53:05.219
who doesn't need you to twist their arm

00:53:05.239 --> 00:53:07.061
to solve that problem.

00:53:07.101 --> 00:53:08.262
Like that might be one of the more

00:53:08.302 --> 00:53:09.364
important elements.

00:53:09.523 --> 00:53:11.126
If the person doesn't believe that what

00:53:11.166 --> 00:53:13.047
they have is a problem that's worth

00:53:13.088 --> 00:53:14.748
solving or worth giving up time,

00:53:14.809 --> 00:53:15.851
effort or money to solve it,

00:53:16.110 --> 00:53:16.831
you should move on.

00:53:18.021 --> 00:53:18.601
You should move on.

00:53:19.001 --> 00:53:20.063
So it's not overcomplicated,

00:53:20.103 --> 00:53:21.543
but continue to do that in twenty twenty

00:53:21.603 --> 00:53:21.923
six.

00:53:22.043 --> 00:53:23.085
And I think the world will be the

00:53:23.125 --> 00:53:25.007
path to your door or you'll be the

00:53:25.047 --> 00:53:26.347
path to the world's door.

00:53:26.367 --> 00:53:27.389
Maybe that's more accurate.

00:53:27.409 --> 00:53:28.289
We've got to reverse that.

00:53:29.250 --> 00:53:30.010
What do we want to talk about?

00:53:30.050 --> 00:53:31.072
We want to do a front tease.

00:53:31.132 --> 00:53:32.592
Anything you want to talk about later on

00:53:32.612 --> 00:53:35.376
in the week?

00:53:35.416 --> 00:53:35.956
What is today?

00:53:35.996 --> 00:53:36.896
Is today Tuesday?

00:53:36.996 --> 00:53:37.556
Holy cow.

00:53:37.637 --> 00:53:37.958
Yes.

00:53:38.057 --> 00:53:38.697
All right.

00:53:38.717 --> 00:53:40.300
Coming back on Thursday.

00:53:41.284 --> 00:53:41.804
Um,

00:53:41.903 --> 00:53:43.985
if you guys like these six pack episodes,

00:53:44.065 --> 00:53:45.286
let us know in the comments,

00:53:45.306 --> 00:53:45.985
give us a like,

00:53:46.025 --> 00:53:48.447
because what was the other six pack we

00:53:48.467 --> 00:53:48.987
were going to do?

00:53:49.588 --> 00:53:51.487
Social media trends of twenty twenty six.

00:53:51.688 --> 00:53:53.309
I think when Dave's I think when Dave's

00:53:53.369 --> 00:53:53.568
back,

00:53:53.588 --> 00:53:54.610
he's going to be on vacay for a

00:53:54.630 --> 00:53:54.989
little while.

00:53:55.349 --> 00:53:57.210
I think a six pack still works with

00:53:57.331 --> 00:53:58.751
each of us given to we get up.

00:53:58.811 --> 00:53:59.431
Absolutely.

00:53:59.771 --> 00:54:00.532
We can't have guys.

00:54:00.672 --> 00:54:02.913
My my Facebook business page has been

00:54:03.012 --> 00:54:05.173
averaging three million views a month,

00:54:05.813 --> 00:54:07.675
three million views a month.

00:54:08.597 --> 00:54:10.876
um i i will share the behind the

00:54:10.916 --> 00:54:13.257
scenes maybe on thursday when we do the

00:54:13.318 --> 00:54:15.277
next six pack all right so are we

00:54:15.358 --> 00:54:16.478
are we locking that in is that our

00:54:16.498 --> 00:54:17.958
official front tees we're doing social

00:54:17.998 --> 00:54:20.259
media trends for twenty twenty six sounds

00:54:20.278 --> 00:54:22.119
good all right make sure you subscribe and

00:54:22.159 --> 00:54:23.639
like like and subscribe we should just

00:54:23.679 --> 00:54:25.860
record an outro that has us going through

00:54:25.880 --> 00:54:27.561
all the different channels and we don't

00:54:27.581 --> 00:54:29.661
have to remember all of them uh i

00:54:29.701 --> 00:54:31.121
would like to say if if you're still

00:54:31.161 --> 00:54:33.061
listening or watching live or recorded if

00:54:33.081 --> 00:54:34.862
you have a suggestion or you liked any

00:54:34.882 --> 00:54:35.481
of the ones that we

00:54:36.121 --> 00:54:36.322
uh,

00:54:36.342 --> 00:54:37.443
just mentioned and you're thinking of

00:54:37.463 --> 00:54:38.143
actually trying it.

00:54:38.563 --> 00:54:39.902
I'd love, we'd love to hear about it,

00:54:40.143 --> 00:54:41.023
that you're going to do it.

00:54:41.463 --> 00:54:42.744
And then maybe in a month, three months,

00:54:42.764 --> 00:54:44.105
six months, how it went.

00:54:44.545 --> 00:54:46.085
I do want the before, right?

00:54:46.126 --> 00:54:46.246
That,

00:54:46.365 --> 00:54:48.427
that light bulb moment and the after, uh,

00:54:48.447 --> 00:54:49.226
Tony, have a good, uh,

00:54:49.266 --> 00:54:50.186
have a good Tuesday.

00:54:50.226 --> 00:54:51.887
Stay warm out there in Ohio.

00:54:51.947 --> 00:54:52.307
Will do.