Private practice physical therapy marketing isn’t failing — your focus might be. If you’re a PT or clinic owner struggling to get patients, this episode breaks down what actually drives clinic growth, patient conversion, and long-term revenue.
Too many practice owners say they’ve “tried everything” — ads, lunches, gyms, chiropractors — but never go deep enough to see results. Dave and Tony unpack why clinical skill is table stakes, why marketing is a numbers game, and why obsession (not dabbling) separates thriving clinics from frustrated ones.
They also dive into something most PTs ignore: attention as an asset. Tony shares how short-form social media content exploded from 300 views to over 287,000 views — and what that means for monetization, online courses, and lifetime patient value.
If you’re building a clinic, thinking about cash-based PT, or trying to increase patient volume without burning out, this one matters.
00:00 – Marketing Or Skill Gap
04:30 – Fish Deep Not Wide
12:45 – Physician Relationships Strategy
21:10 – Obsession And Clinic Growth
30:20 – Monetizing Social Media
40:15 – Infinite Upside Model
