Why Physical Therapists Are Missing Their Biggest Opportunity

Private practice physical therapy is changing fast. If PTs want clinic growth, better outcomes, and a bigger role in healthcare, they must move beyond treating pain and start owning lifestyle medicine.

In this episode, Kelly Starrett returns to the show to talk about the evolution of movement science, why the traditional injury-care model limits physical therapists, and how PTs can expand their role in prevention, performance, and everyday health. From movement vital signs to redefining “skilled care,” this conversation challenges PTs and clinic owners to rethink what their profession should own.

If you're a physical therapist, clinic owner, or healthcare leader thinking about the future of rehab, this episode shows where opportunity is emerging — and why the profession needs to move first.

00:00 Opening Conversation
03:54 Why Kelly Wrote Supple Leopard
07:47 The Built To Move Idea
11:56 Movement Vital Signs Concept
15:06 Expanding PT Scope
18:22 Who Owns The Problem
21:40 Innovate Or Iterate

Guest & Resources
Kelly Starrett
Built To Move (Book)
Becoming a Supple Leopard (Book)