strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world.
0:00 – Intro: Thanksgiving Reflections
2:30 – Maximizing FSA/HSA Funds for End-of-Year Success
10:15 – Aetna's $600 Reimbursement Benefit Explained
18:45 – Marketing to Medicare Advantage Patients: Tips & Tactics
31:20 – Why January is the Best Time for Cash-Pay Services
40:15 – The Untapped Opportunity in Hospice Care
47:45 – Predictions for Physical Therapy in 2025
51:00 – Parting Shots: Gratitude, Collaboration, and Community
Key Topics Discussed:
🎯 How to leverage FSA and HSA funds before year-end for patient benefits and practice revenue.
🏋️ Medicare Advantage marketing tactics to target high-value patients.
📧 The power of goodwill emails to strengthen patient relationships without a sales pitch.
🌟 Hospice care and its untapped potential for PT, OT, and SLP professionals.
🔮 Predictions for physical therapy trends heading into 2025.
This episode is perfect for:
Physical therapy practice owners
PTs, OTs, and SLPs seeking to expand their service offerings
Healthcare marketers looking for actionable patient engagement strategies
