Has physical therapy outgrown itself?
In this episode, we break down the real tension inside the profession: revenue cycle management, third-party payer compression, physician marketing strategies, clinician shortages, and why salaries aren’t rising fast enough.
If you’re a PT, clinic owner, or healthcare entrepreneur trying to build something sustainable, this conversation will challenge how you think about insurance, marketing, hiring, and scaling.
We also cover:
10-day onboarding inside a revenue cycle management company
Why 65% of denied claims never get resubmitted
Whether PTs should leave insurance entirely
How to market to physicians the right way
Packaging services to increase perceived value
Why hiring—not patients—is the real growth constraint
This is not theory. This is business reality.
Chapters
00:00 – Cold Open Debate
04:20 – Revenue Cycle Breakdown
12:10 – Denials And Cash Flow
20:45 – Leaving Insurance Model
30:30 – Marketing To Physicians
42:15 – Clinician Shortage Problem
53:40 – Final Takes
