Private practice physical therapy owners: if you’re stuck billing units and chasing insurance reimbursement, this episode will challenge your model. We break down cash-based PT pricing, mobile physical therapy revenue strategies, private equity in PT, and why value—not visits—is the growth lever.
In this conversation, Jimmy and Dave unpack a real-world $250 mobile visit, equipment markups, concierge-style PT, provider networks, venture capital, and what private equity sees in clinic growth that most PT owners miss.
If you’re a clinic owner, mobile PT, or cash-based therapist wondering how to grow revenue without adding more visits, this one matters.
Why this matters right now:
Reimbursement is shrinking. Staffing is tight. Burnout is real.
The clinics that win won’t just “work harder.” They’ll think differently about pricing, positioning, and value delivery.
This episode challenges:
• Unit-based billing thinking
• Insurance dependency
• Why PTs hesitate to charge what they’re worth
• How mobile therapists can ethically increase revenue
• Whether private equity signals opportunity—or warning
00:00 Cash Model vs Unit Billing
08:12 $250 Mobile Visit Breakdown
17:40 Monetizing Equipment Recommendations
28:05 Provider Networks Explained
38:50 Private Equity In PT
49:10 Value vs Volume
