Dropping Insurance Made Her PT Practice 3X More Profitable

🔥 Can You Build a Premium PT Practice in a Town of 4,700?

Jackie did.

In this episode of PT Pintcast, we sit down with Jackie, owner of Performance Physical Therapy & Wellness in Coldwater, Ohio, to break down how she:

Built a performance center separate from her insurance-based clinic
Invested heavily in NewFit’s Neubie device
Became a Center of Excellence
Attracts patients from across the U.S. and internationally
Dropped low-paying insurance contracts
Shifted toward solution-based pricing

If you’re a physical therapist or clinic owner wondering how to escape the insurance treadmill, this episode gives you a real-world blueprint.

This isn’t theory. It’s what’s working in a town surrounded by cornfields.

⏱ Chapters

00:00 – Rural Practice Reinvented
05:42 – Why She Bought Eight Neubies
15:10 – Dropping Insurance Contracts
26:18 – Solutions-Based Pricing Model
38:44 – Attracting Out-of-State Patients
49:12 – Guaranteeing Results Debate
01:02:35 – The Future of PT