Maximizing Your 2024 CSM Boston Experience

WEBVTT 00:01.360 --> 00:02.061 All right, I think. 00:02.421 --> 00:04.344 Yeah, baby. 00:04.364 --> 00:04.985 We are live. 00:05.385 --> 00:06.266 Ladies, how are we doing today? 00:07.067 --> 00:07.848 Fantastic. 00:08.409 --> 00:08.709 Great. 00:09.390 --> 00:14.636 We are doing this at 1030, which is like brunch time where I am. 00:14.897 --> 00:15.678 But this is different. 00:15.698 --> 00:17.660 This is more breakfast times for you. 00:18.021 --> 00:18.862 Is that that's right? 00:18.882 --> 00:19.723 Mm hmm. 00:21.297 --> 00:24.598 It's like post-school drop-off breakfast time. 00:24.678 --> 00:25.519 All right. 00:25.799 --> 00:30.901 So the idea today is it's always really far away until it isn't. 00:31.381 --> 00:32.582 And I'm talking about CSM. 00:32.862 --> 00:33.742 It creeps up on you. 00:35.503 --> 00:35.883 And then... 00:37.318 --> 00:38.598 What am I supposed to go to again? 00:38.618 --> 00:40.179 Are there sessions? 00:40.419 --> 00:40.959 And when are they? 00:40.979 --> 00:42.379 And there's pre-cons. 00:42.419 --> 00:43.899 That's the con before the con. 00:45.140 --> 00:47.680 And so first I want a personality profile. 00:47.700 --> 00:48.800 We'll go Rebecca, then Elise. 00:49.081 --> 00:53.942 Do you pick out your stuff well beforehand, the day before, on the flight, or the morning of? 00:54.102 --> 00:57.262 Or do you just do what I do sometimes, which is like, time's the next session. 00:57.382 --> 00:58.082 What do we got here? 00:58.222 --> 00:59.043 Use the APTA app. 00:59.343 --> 01:00.463 So what's your profile? 01:01.619 --> 01:17.511 it's evolved i think the first time i went i was probably i'd get the like printed out catalog and highlight everything and rank order choice them so if i went into one and i was like not feeling it i had a backup plan and a backup plan to the backup plan and i went to every single session 01:18.531 --> 01:20.812 Now I'm more of a like, I don't know. 01:20.832 --> 01:22.633 We'll see when I get there. 01:22.693 --> 01:25.534 There are a few things that I pick out that are like, cannot miss sessions. 01:26.054 --> 01:27.975 But I also, this might be a little strange. 01:28.575 --> 01:32.156 I kind of watch the social media traffic too while I'm at CSM. 01:32.256 --> 01:39.919 So I actually started getting on Twitter at CSM because they were showing tweets on the screens in the lobbies. 01:40.519 --> 01:59.351 and people would be tweeting from sessions and i was like wait what i need to go hear what's happening in that room yeah so i kind of have a mixed bag but i'm way way more chill about my planning methods than in the past at least pretty sure what is your avatar for selecting csm sessions a lot of time and energy and money wrapped up in it how do you pick 02:00.137 --> 02:07.721 Well, I'm pretty biased because I also like pre-vet the sessions that I'm interested in by having them on my own podcast. 02:07.861 --> 02:14.565 And that kind of helps me like sift through. 02:14.945 --> 02:16.966 I wish I could go to every single session. 02:17.166 --> 02:18.167 That's not realistic. 02:18.587 --> 02:23.270 So what I do is I will go through and I will pick out the sessions that are interesting to me. 02:23.370 --> 02:25.911 And I've learned to branch out of oncology. 02:26.312 --> 02:28.793 And then I will do the day before sessions. 02:29.173 --> 02:36.538 Usually like as I'm at the airport or as I'm at the hotel, I'll go through it and have like one or two for every session. 02:36.618 --> 02:40.020 Kind of like Rebecca, where if I go to one and it's a dud, I've got a backup. 02:40.180 --> 02:44.783 Or if I go to one and it's full, I've got a backup and I've just I've got it queued up in the app. 02:45.475 --> 02:46.036 I do a mix. 02:46.216 --> 02:49.859 I ask people what they're doing, what they're excited for, and then I sort of map it out. 02:50.059 --> 02:58.846 And then I also wing it to where, listen, as a presenter, as someone who presents pretty regularly, if you're in the room and it ain't for you, I'm not offended if you leave. 02:59.026 --> 02:59.727 I'm just not. 03:00.087 --> 03:05.792 You are spending, and I'm pausing after I use the word, spending time and paying attention. 03:06.012 --> 03:07.954 And you can only really be in one session at a time. 03:08.674 --> 03:18.461 Uh, so go to the one, if you are in the wrong room, if you're just like, this isn't what it matched the description, which also tells people, right, really act, write better descriptions to get better butts in seats. 03:18.781 --> 03:25.886 So the goal is just some insights from us, what we're looking at, uh, to plan out our own CSMs. 03:26.586 --> 03:28.147 And some of us are speaking, right? 03:28.207 --> 03:29.208 We're speaking at CSM. 03:30.389 --> 03:35.692 So if you're not mentioning that, if you're not pre-promoting to get butts in your seats, why are you going to CSM to talk? 03:35.752 --> 03:36.533 Like, what are you doing here? 03:37.059 --> 03:37.499 What are you doing? 03:38.020 --> 03:42.202 I've been talking about my talk for, talking about my talk, very meta, for a couple weeks now. 03:42.582 --> 03:43.482 Be excited about it. 03:43.542 --> 03:44.103 Talk about it. 03:44.203 --> 03:49.245 If you think you're giving away too much, spoiler alert, you're not. 03:49.906 --> 03:50.306 You're not. 03:50.386 --> 03:51.807 You're not giving away too much. 03:51.967 --> 03:55.428 I can't see who this person is just because of the interface we're using. 03:55.448 --> 03:57.610 Go to sessions that are not being recorded by APTA. 03:57.630 --> 03:58.370 You can watch those later. 03:58.730 --> 03:59.551 That is a great idea. 03:59.871 --> 04:01.832 That is a terribly efficient strategy. 04:03.052 --> 04:04.033 So let's go. 04:04.153 --> 04:05.814 Rebecca, Elise, Jimmy. 04:07.318 --> 04:10.360 Rebecca, what is a session you're like, this is what I'm going to. 04:10.380 --> 04:11.401 I think you can't miss. 04:11.441 --> 04:12.241 And then like, why? 04:13.442 --> 04:21.448 OK, so I picked out like kind of one for each day, but I'm going to choose one of them that I thought was super applicable to what I do in the emergency department. 04:22.489 --> 04:25.150 And it's called it's on Friday at 8 a.m. 04:25.551 --> 04:29.613 and it's the Home Health Academy and it's called Invisible. 04:29.734 --> 04:35.618 How do I identify and support overwhelmed caregivers for improved patient outcomes and rehospitalization rates? 04:36.238 --> 04:41.023 I see so many patients that come in with their caregivers who are burned out, they're exhausted. 04:41.143 --> 04:44.987 Sometimes they literally drop their family member off at the hospital and peace out. 04:45.588 --> 04:56.319 So I'm really interested to see what I can learn from this, how I can help screen for that so that I help decrease bounce back and make sure that I'm making an effective discharge plan for these patients. 04:56.758 --> 05:02.020 I do think it's ironic or I did think it was ironic the first time I went to CSM because it was combined sections meeting. 05:02.400 --> 05:03.561 And I was like, y'all come together. 05:03.641 --> 05:04.301 It's combined. 05:04.341 --> 05:04.882 This is great. 05:04.962 --> 05:05.562 Like Voltron. 05:05.582 --> 05:07.943 And then we split up into sections and academies. 05:08.363 --> 05:16.207 But go what Rebecca is suggesting is go to something that is outside of your silo, outside of your because you need to pull thing. 05:16.607 --> 05:17.787 Likely 364 days a year you're focused on. 05:20.697 --> 05:22.278 PT and the ED or oncology. 05:23.318 --> 05:27.840 So maybe touch a little bit, spend a little bit of time doing something else. 05:28.080 --> 05:30.721 Do you want to give a nod to who the presenters are? 05:30.781 --> 05:32.022 Let's... Yeah, let me see. 05:32.142 --> 05:35.183 So the primary or the only speaker is Julie Crenshaw. 05:35.783 --> 05:40.845 And she is a board certified in geriatric physical therapy. 05:40.925 --> 05:44.427 And she actually is an author of a book series called Learn to Care for Aging Parents. 05:45.546 --> 05:48.469 which I think probably all of us could relate to that a little bit. 05:49.210 --> 05:49.450 Yeah. 05:49.910 --> 05:50.591 Yeah. 05:50.991 --> 05:57.037 So that's going to be my, like my wheelhouse, but in my wheelhouse, call me, let's have a drink, Julie. 05:58.458 --> 06:00.320 Also say this, this is a blanket thing. 06:01.882 --> 06:05.185 If you get something from a presenter, write them an email. 06:06.698 --> 06:30.013 yes like as a human to human it means a lot it also tells people hey this was good maybe you want to make more of that stuff do that again so as a human to human because you're a couple clicks away man we have never been more flat in terms of like connected write the presenter an email if you enjoyed it say thank you i enjoyed it doesn't have to be 20 pages would you enjoy 06:30.993 --> 06:33.134 And then maybe like, hey, would have loved if you did this. 06:33.815 --> 06:37.097 As a presenter or someone who creates stuff, I love that stuff. 06:37.257 --> 06:37.977 So write, Julie. 06:38.197 --> 06:39.018 Write, Rebecca. 06:39.678 --> 06:40.338 Write her an email. 06:40.999 --> 06:41.259 I will. 06:41.759 --> 06:44.221 Elise, what is your first... Wait, when is that one again? 06:44.241 --> 06:45.141 Make sure people know when that is. 06:45.161 --> 06:47.343 That one is on Friday at 8 a.m. 06:47.923 --> 06:48.883 It's a hot time. 06:49.003 --> 06:50.244 People come in hot. 06:50.925 --> 06:52.265 Get to the Starbucks line. 06:54.487 --> 06:55.867 Don't save money on a hotel room. 06:55.887 --> 06:58.469 Just bring a sleeping bag and lay in line for the Starbucks. 06:58.769 --> 06:59.870 Elise, what's your first pick? 07:01.081 --> 07:08.787 So I'm really looking forward to the peripartum cardiovascular health disparities and how physical therapists play a vital role across settings. 07:09.287 --> 07:13.810 So that session is taking place also on Friday, 3 p.m. 07:14.271 --> 07:21.116 And the speakers are Rebecca Seagraves, Jenna Seagraves, Allison Satauke-Hemstreet, and Catherine Sylvester and Nika Hall. 07:21.556 --> 07:33.789 So there's a lot in there, but what I super, super love about this and what I've come to realize in my own practice after years of going to CSM and only doing oncology program is that even though oncology is pretty comprehensive, 07:34.807 --> 08:02.658 there's a lot that i was missing and what i have really realized personally in my own practice is the majority of women that i see like a the majority of patients i see are women after a breast cancer diagnosis and i would say 95 of them have also birthed a child and or been pregnant at some point and i genuinely had no inkling of understanding of how much cardiovascularly they are being impacted 08:03.038 --> 08:18.306 But what I did know is that chemo is cardiotoxic and I never put it together that we have a double whammy of cardiotoxicities that are absolutely affecting my patients, not just here and now, but also 10, 20 years down the road. 08:18.506 --> 08:26.771 And that is actually a bigger impact on mortality in long-term survivalship than sometimes the cancer itself. 08:27.391 --> 08:28.252 So big deal for me. 08:28.806 --> 08:32.668 So you're thinking one, two, 10, 20 steps ahead and saying, okay, great. 08:32.749 --> 08:38.952 So I am comfortable in this area, but what can I get from the smorgasbord? 08:38.993 --> 08:44.736 This isn't all you can eat buffet, but not all you can eat because time is, time is not, it's finite. 08:44.756 --> 08:45.777 It's not infinite. 08:46.077 --> 08:48.138 We actually say infinite, but it's finite. 08:48.158 --> 08:48.839 Isn't that funny? 08:49.199 --> 08:52.101 It's like we say Arkansas and Kansas, but not Arkansas. 08:53.482 --> 08:55.283 But so it's, your time is finite. 08:56.334 --> 08:57.235 It's not infinite. 08:57.555 --> 08:58.616 I'm not sure why we say that. 08:59.136 --> 09:00.337 And did you say the author? 09:00.377 --> 09:01.518 I had to take my headphones out for a second. 09:01.538 --> 09:02.438 Did you say who the author is? 09:02.859 --> 09:02.959 Yeah. 09:02.999 --> 09:03.199 Yeah. 09:03.219 --> 09:04.220 So I'll shout them out again. 09:04.300 --> 09:09.823 So it's Rebecca Seagraves, Jenna Seagraves, Allison Sikauke, Hem Street, Catherine Sylvester, and Mika Hall. 09:10.164 --> 09:10.404 Okay. 09:10.584 --> 09:10.804 Sorry. 09:10.944 --> 09:11.625 That's a dream team. 09:12.425 --> 09:14.187 I mean, for real, for real. 09:14.447 --> 09:17.310 Do you do that sometimes when you scroll through APTA programming? 09:17.370 --> 09:19.472 Are you looking for names you recognize topics? 09:19.512 --> 09:20.553 Do you search by day? 09:20.593 --> 09:21.233 Like, how do you do it? 09:21.293 --> 09:21.794 How do you do it? 09:21.974 --> 09:22.454 I do a lot. 09:22.514 --> 09:23.475 I just sort of shock. 09:23.515 --> 09:27.379 To be honest, if Dr. Lisa Van Hoose is speaking, I go to everything that she's presenting. 09:27.479 --> 09:29.421 So I already I look this morning. 09:29.921 --> 09:30.722 Do you look for people? 09:30.802 --> 09:31.824 People are your guideposts. 09:31.844 --> 09:40.315 Sometimes I do because they're the people that leave me feeling like inspired, motivated, and committed to our profession and challenge me to be better. 09:40.395 --> 09:43.038 So yeah, there are some people that I will go to whatever they present. 09:43.579 --> 09:44.260 Do you do that too, Elise? 09:45.369 --> 09:53.375 So I'm going to double up on Dr. Lisa Van Hoose because she always gives presentations that make me uncomfortable in the moment. 09:54.016 --> 09:57.878 And then I walk out and I'm like, whoa, that was really good. 09:58.179 --> 10:01.461 And I'm charged to go and do something else, right? 10:01.961 --> 10:09.107 But I would say, listen, she's probably the only one that I do that with because I'm also a really big believer of... 10:09.947 --> 10:28.295 there tends to be a little bit of like the same people tend to present every year and so i like to look at who's new who have i not talked about so i'm more of a topic yeah focused person and then i'll look into you know like is dr lisa van who's presenting etc 10:29.622 --> 10:32.345 Listen, man, it's what people do for concerts. 10:32.465 --> 10:33.226 Who's the headliner? 10:33.306 --> 10:34.327 Who are the bands? 10:34.388 --> 10:36.850 Who are the bands I kind of know but want to know more about? 10:36.930 --> 10:40.314 Like, we want to see this band before everybody knew it was cool. 10:40.394 --> 10:43.498 This is also a nod for why we practice our presentation skills. 10:43.578 --> 10:45.460 Why is Lisa Van Hoose a really, really good speaker? 10:46.220 --> 10:48.964 I'm not going to speak for her, but I'm going to guess it's repetition. 10:49.004 --> 10:49.585 Like she cared. 10:50.086 --> 10:53.471 And then she was like, the first time I spoke, I wasn't that great, but I wanted to be. 10:53.491 --> 10:54.753 And then the second time I was a little less. 10:55.054 --> 10:57.458 And then all of a sudden Lisa Van Hoose is who you see. 10:57.778 --> 11:00.002 She also does it a lot, which is why people know her. 11:00.896 --> 11:06.180 So as Dave Grohl from the Foo Fighters would say, like, you want to be a great band, just go play, just get in front of people, right? 11:06.220 --> 11:08.161 Don't sit in your house and just release stuff online. 11:09.002 --> 11:12.864 Also, well, now you can release stuff online from your house, but neither rinse repeat. 11:13.365 --> 11:16.066 So I'm going to go with a couple sessions. 11:16.467 --> 11:17.968 One is this one was canceled. 11:18.550 --> 11:19.090 Dang it. 11:19.730 --> 11:20.731 Oh, recon. 11:21.131 --> 11:26.432 And I'm going to make a pitch right now to Justin and Donnelly and Jonathan. 11:26.452 --> 11:29.313 I actually already emailed Donnelly Fraunfelter. 11:29.633 --> 11:32.514 This was something that I tried to get on the show a couple of years ago. 11:32.534 --> 11:33.854 And I'm dumbfounded. 11:33.914 --> 11:36.215 This was well, it's canceled because not enough people said they would come. 11:36.615 --> 11:37.235 That's just something. 11:37.535 --> 11:38.836 Sometimes it happens for this precon. 11:39.296 --> 11:42.797 And this was medical improv for physical therapists and PTAs level one. 11:43.433 --> 11:50.160 So I think communication just talked about speaking is the you know, if you want to be a better speaker, you don't need more listeners. 11:50.180 --> 11:50.761 You need to speak more. 11:51.662 --> 11:53.984 If you want to be a better communicator, you have to do it. 11:54.064 --> 11:58.328 And you have to also piggyback on you have to do something that's uncomfortable, uncomfortable in the moment. 11:58.649 --> 12:00.551 Listen, I am a pretty comfortable speaker. 12:00.571 --> 12:04.154 I like doing things that are on off the cuff improv. 12:04.895 --> 12:06.215 still makes me uncomfortable. 12:06.275 --> 12:07.316 It's not making you uncomfortable. 12:07.356 --> 12:08.076 It's not hard enough. 12:08.476 --> 12:10.177 But that's like the good part, right? 12:10.557 --> 12:14.178 So a little disappointed that one wasn't done. 12:14.318 --> 12:23.280 But hey, Justin, Lisa, we could do a live stream and we could reach more people than you could actually reach in an entire day. 12:23.360 --> 12:27.241 It's going to be in a different way, podcast live stream, but we could reach more people. 12:27.261 --> 12:32.123 So that was one that I was like, oh man, that one isn't being shared. 12:32.163 --> 12:33.343 So now I'll go to one 12:34.563 --> 12:56.512 that is so let me share this one so this one is called I brought notes developing therapeutic alliance in digital health when physical therapists become consultants and this is like ooh I feel like a lot of people are gonna look at this you called me a consultant that's like a sales word and I don't like it and I don't I 12:57.173 --> 12:57.554 I don't know. 12:57.574 --> 13:03.904 So the description reads, current literature suggests telehealth can be an effective model in managing musculoskeletal conditions. 13:04.325 --> 13:07.991 And again, in 2020 in Denver, we were like, that's probably like 20 years from now. 13:08.111 --> 13:10.255 And then we were like, I feel like it's now. 13:11.118 --> 13:22.347 And despite the recent establishment of clinical competencies in PT telehealth practice, educational programming on applying best practices in digital health, it's lacking within the profession. 13:22.507 --> 13:23.268 How do you do it? 13:23.568 --> 13:24.269 How do you do it right? 13:24.969 --> 13:33.476 So Heather Lauren Broach, Chris Martin, and Mary Reichel Kimbrough are going to be presenting Developing Therapeutic Alliance in Digital Health When PTs Become Consultants. 13:34.016 --> 13:36.118 That's on February at 8 a.m. 13:36.398 --> 13:36.819 as well. 13:37.099 --> 13:39.541 I'm looking forward to that because this is a thing. 13:40.495 --> 13:41.395 We jumped into it. 13:41.596 --> 13:46.278 I don't know if the cart was before the horse, but the container was before the instruction manual was written. 13:46.298 --> 13:48.459 But sometimes that's where the best, that's where innovation lives, right? 13:48.499 --> 13:49.519 Necessities of other invention. 13:49.839 --> 13:52.240 So I want to see what is the best literature, right? 13:52.280 --> 13:54.101 I consider myself a pretty good communicator. 13:54.141 --> 13:54.682 Can I be better? 13:55.222 --> 13:55.442 Yeah. 13:55.982 --> 13:56.582 Yeah, we all can. 13:56.943 --> 13:58.063 So that is my first question. 13:58.983 --> 14:01.665 I'm always for any topic on therapeutic alliance too. 14:01.805 --> 14:08.088 And if you can, I feel like if you could develop therapeutic alliance really well digitally, hopefully that would also translate to in-person work as well. 14:08.148 --> 14:08.368 Yeah. 14:09.042 --> 14:09.863 Yes, they are. 14:09.883 --> 14:11.284 They are similar, but not the same. 14:11.724 --> 14:12.044 Right. 14:12.424 --> 14:15.967 You know, and I was talking about this with someone I can't remember if it was on an episode or not. 14:15.987 --> 14:24.012 When you know you record a lot of podcasts, when you have no idea is that they're similar, but not the same. 14:24.052 --> 14:25.033 And they require skill sets. 14:25.053 --> 14:26.794 Like there's a thing called like Zoom fatigue. 14:26.834 --> 14:29.195 Like I'm just used to doing. 14:29.576 --> 14:34.359 How can you maximize the connection to get the results you're actually looking for? 14:34.559 --> 14:36.560 And there are best practices for that. 14:36.600 --> 14:38.902 So that was pretty cool to see PTs sort of embracing that. 14:40.103 --> 14:42.644 Rebecca, you're up with your next pick. 14:42.664 --> 14:42.865 Okay. 14:43.225 --> 14:44.826 I cannot wait to hear what you guys think about this. 14:45.146 --> 14:48.789 This one is on Thursday, February 15th at 8 a.m. 14:49.789 --> 14:53.352 And it's called, it's a vibe, a revolution of the PT experience. 14:53.932 --> 14:54.533 What does that mean? 14:54.593 --> 14:55.013 It's a vibe. 14:55.033 --> 14:56.094 That's a term the kids use. 14:56.154 --> 14:57.995 I'm going to read you a little bit from the description. 14:58.996 --> 15:00.056 And then you can tell me what you think. 15:00.236 --> 15:06.621 The first thing is, when was the last time you walked into a healthcare facility and went, dang, this place has a vibe? 15:07.201 --> 15:08.042 Most likely never. 15:08.062 --> 15:08.162 Never. 15:09.537 --> 15:12.919 And it goes on to say, we are missing the wow. 15:13.640 --> 15:21.425 This session will explore the ideology and culture of providing high quality PT interventions in what traditionalists may call an unorthodox setting. 15:22.046 --> 15:28.110 From the high performance team culture to the banging music to the ping pong table and slack lines with a cheers leg vibe. 15:28.691 --> 15:33.094 Disruptive practices have proven successful in a David versus Goliath industry. 15:33.474 --> 15:34.495 Being different is cool. 15:34.755 --> 15:38.598 Diversifying services is valued and focusing on experience is treasured. 15:39.338 --> 15:40.699 Learn how to create a vibe. 15:40.719 --> 15:42.821 I mean, the ED is its own vibe. 15:42.841 --> 15:49.825 So I don't know if I'm going to be ping-ponging, but I kind of want to go to this because I want to know. 15:49.845 --> 15:51.306 I mean, it's a vibe. 15:51.326 --> 15:53.308 Elise. 15:54.408 --> 15:56.490 First of all, I love the title already. 15:56.510 --> 16:00.012 The description has captivated me. 16:00.373 --> 16:01.373 That was not on my radar. 16:01.874 --> 16:02.954 It's on my radar now. 16:03.475 --> 16:06.176 I do feel like as a patient... 16:06.937 --> 16:10.780 like, cause I have employed a physical therapist for my own problems. 16:11.381 --> 16:17.927 I do feel like the majority of clinics I walk into are stuck in 1995 and that's not a bad year. 16:18.367 --> 16:20.129 Like, listen, the nineties were a great year. 16:20.149 --> 16:22.010 They were great for the nineties. 16:22.331 --> 16:32.860 Like, and it does, like, I do feel like maybe that has in part hampered some of our progress because we have like, we have an aesthetic issue that like, 16:34.608 --> 16:39.133 You know, it does kind of bleed into sometimes how we do things in PT. 16:39.153 --> 16:40.515 So I'm here for it. 16:40.735 --> 16:41.256 Let's go. 16:41.556 --> 16:42.397 Let's go, Rebecca. 16:43.158 --> 16:43.658 I know. 16:43.678 --> 16:54.711 I think that we are social animals and we like to say we're different and unique and then we wind up doing similar things. 16:56.350 --> 16:57.371 watch how people present. 16:57.411 --> 17:01.212 They watch people present, and then they present the same way or similar way. 17:01.272 --> 17:03.373 But they sit in the audience and they want different. 17:04.094 --> 17:07.095 So this, to me, is a parallel, which is like, I want different. 17:07.495 --> 17:08.996 We don't really sell a product. 17:09.276 --> 17:10.317 We sell a service. 17:11.117 --> 17:12.498 And that service has vibe. 17:12.618 --> 17:17.480 And when I walk into A clinic or B clinic, there are differences. 17:17.660 --> 17:21.302 It should tell you... This is like feng shui. 17:21.362 --> 17:22.682 How do you create a vibe? 17:23.043 --> 17:23.163 And 17:24.065 --> 17:25.065 That should be intentional. 17:25.266 --> 17:27.747 I want people to feel emotion, emotion, emotion. 17:29.067 --> 17:30.068 Show me how you're doing that. 17:30.388 --> 17:31.448 Well, we're all chill. 17:31.488 --> 17:34.970 And on our website, it's and I'm like, no, that's not repeatable. 17:35.210 --> 17:36.091 There's no plan there. 17:36.511 --> 17:45.935 It sounds like this presentation is going to be like, hey, if you want to project this, you should pay attention to A, B and C. That's cool. 17:45.975 --> 17:49.937 I don't think I've heard of this type of present, which presentation before, which is cool and exciting. 17:50.829 --> 17:54.792 Yeah, and it's private practice section, which is interesting. 17:55.513 --> 18:03.598 And the other thing I think that maybe the goal here too is to not only bring a vibe into your community, but bring community into your vibe. 18:03.658 --> 18:06.460 So if you can make people feel like they belong. 18:07.441 --> 18:08.282 It's not clinical. 18:08.342 --> 18:10.603 Like when I go to my doctor's office, they're very polite. 18:10.643 --> 18:11.704 I don't feel like I belong there. 18:11.724 --> 18:13.606 I see them maybe twice a year. 18:14.126 --> 18:16.888 When I go into my PT clinic, I feel like people know me. 18:16.968 --> 18:17.849 I'm comfortable there. 18:17.949 --> 18:20.050 I love the environment that they have there. 18:20.070 --> 18:20.811 It's a vibe. 18:21.611 --> 18:26.735 So I actually, I really kind of love the idea of this, especially if you're creating your own business. 18:28.697 --> 18:30.058 Do you guys have an Applebee's near you? 18:31.158 --> 18:31.779 It closed. 18:31.799 --> 18:32.039 Yeah. 18:32.529 --> 18:32.889 Really? 18:33.070 --> 18:38.434 That's like, but when you walk into an Applebee's, cause Rebecca, you're in Colorado, at least you're in Texas. 18:38.894 --> 18:39.175 Correct. 18:39.475 --> 18:41.877 And I'm in New York, but I'm gonna take a wild stab in the dark. 18:41.897 --> 18:49.043 When you walk into an Applebee's in Texas, there are local high school football helmets and field hockey jerseys and things on the wall. 18:49.623 --> 18:50.564 Yeah. 18:50.604 --> 18:51.304 Very intentional. 18:51.645 --> 18:52.906 They are being very obvious. 18:54.329 --> 19:01.396 They are saying, we're just your local restaurant that, by the way, you recognize the name when you're driving across the country or going from town to town. 19:01.696 --> 19:02.537 It's very intentional. 19:02.617 --> 19:03.358 It's very obvious. 19:04.719 --> 19:09.244 So those are the things, which is if you want to bring, what was that again? 19:09.284 --> 19:10.965 You said you want to bring your community. 19:11.686 --> 19:18.793 They say you're bringing a vibe to your community, but I'm saying you're also going to bring community into your vibe to make people feel like they belong there. 19:19.221 --> 19:20.182 Isn't that the thing? 19:20.262 --> 19:21.382 What are you projecting? 19:21.402 --> 19:25.625 Do you have a bunch of cubicle-type office furniture from, again, 1995? 19:25.705 --> 19:29.827 Nothing wrong with 1995, but I'm not going to start wearing clothes from 1995 again. 19:31.168 --> 19:32.329 Not for 20 more years. 19:32.389 --> 19:33.529 That's when they come back in style. 19:34.510 --> 19:35.250 Now, Jimmy. 19:35.270 --> 19:37.051 Is it now? 19:37.432 --> 19:38.552 That's 30 years ago. 19:38.572 --> 19:40.794 I'm not good with your math. 19:40.894 --> 19:42.214 I'm not going to lie. 19:42.314 --> 19:43.915 I'm actively wearing platform boots. 19:44.796 --> 19:46.677 Rebecca, bring your microphone a little closer to you. 19:48.297 --> 19:48.817 No, it's okay. 19:48.837 --> 19:49.658 We want to hear your voice. 19:50.639 --> 19:51.539 Is it on an arm? 19:51.619 --> 19:52.120 Can you move it? 19:54.401 --> 19:55.442 Now you've muted everything. 19:55.562 --> 19:56.102 Oh, no. 19:57.243 --> 20:02.947 So in an effort to get Rebecca to be heard more, you might have to plug it back in or play around. 20:02.967 --> 20:04.388 Well, anyway, it's Elise's turn anyway. 20:04.428 --> 20:05.529 Rebecca, play with your audio. 20:05.549 --> 20:07.870 Elise, what do you have for your second pick for CSF? 20:08.451 --> 20:11.573 Yeah, so my second pick is in the oncology section. 20:11.593 --> 20:11.773 Okay. 20:13.092 --> 20:14.254 I hear an echo now. 20:14.295 --> 20:14.755 Go ahead, Lisa. 20:20.208 --> 20:26.532 So the next one that I have is in the oncology section and it's called Navigating the Complex Situations and Conversations. 20:26.692 --> 20:29.374 And that is happening on Saturday at 8 a.m. 20:29.794 --> 20:34.978 And that is with Lori Bowright and Chris Wilson, who are kind of giants in the oncology field. 20:35.598 --> 20:41.402 And what I really like about this, and this is something that actually Rebecca touched on previously and I want to bring back. 20:41.842 --> 20:49.928 As a new clinician, I would pick out the sessions to try and get the most information possible on what to know. 20:50.969 --> 20:52.971 What are the cancer treatments being used? 20:53.211 --> 20:54.553 What are the side effects? 20:54.913 --> 20:58.317 What are the specific prescriptions for exercise? 20:58.357 --> 21:00.039 We should be dosing, et cetera, et cetera. 21:00.559 --> 21:06.266 And I like what we were talking about previously, which is kind of, you know, the therapeutic alliance. 21:06.366 --> 21:09.950 And this is kind of along those lines of how can I show up as a better human? 21:11.303 --> 21:20.114 as a therapist for my patient in a very, very challenging and vulnerable environment that is oncology, but I mean like also other areas. 21:20.595 --> 21:23.058 And so I'm really, really excited about that one. 21:23.118 --> 21:26.842 There's going to be some practical application to like practicing and 21:27.483 --> 21:31.224 And I have to say, I'm going to bring it back to a CSM several years ago. 21:31.364 --> 21:33.705 I went to an oncology talk on sex. 21:33.785 --> 21:39.367 I don't remember the exact it was like gynecological something, but they made us in this other talk. 21:39.967 --> 21:46.970 They made us turn to our neighbor and ask and tell honestly and vulnerably, how is your sex life? 21:47.610 --> 21:47.830 Really? 21:47.990 --> 21:51.031 And that was uncomfortable. 21:51.151 --> 21:53.992 Again, like I have learned to lean into the uncomfortable. 21:54.092 --> 21:55.113 It was uncomfortable. 21:55.213 --> 21:56.013 It was vulnerable. 21:56.613 --> 22:14.645 But the person that I shared that conversation with was, it was like, wow, I get it now on sometimes when we're asking questions as the therapist and our patients maybe like are struggling to come up with an answer or uncomfortable answering that or just don't answer it in general. 22:14.685 --> 22:17.346 Like, man, that was such a catalyst for me. 22:17.466 --> 22:25.552 And I think this session, again, navigating the complex situations and tough conversations is going to be another one of those where I walk out and I'm like, oh, 22:26.232 --> 22:27.053 Oh, that was a good one. 22:27.073 --> 22:28.514 I can't wait to implement this. 22:29.655 --> 22:30.296 Becca, what do you think? 22:30.416 --> 22:31.037 How does that sound? 22:31.217 --> 22:31.897 I think it sounds good. 22:32.398 --> 22:32.718 And great. 22:33.479 --> 22:34.840 That is, can you hear me? 22:35.281 --> 22:35.601 We can. 22:36.602 --> 22:42.487 Okay, well, I like to think that complex conversations are really pretty simple. 22:42.628 --> 22:44.349 Once you kind of get over yourself a little bit. 22:44.870 --> 22:49.094 It's just like when when you started in PT school, do you remember the first time you had to touch somebody? 22:49.114 --> 22:50.375 Yep, it was awkward. 22:50.737 --> 22:57.202 And you were like, or the first time you had to be in your sports bra, standing there in front of everybody. 22:57.222 --> 23:00.304 I think once you kind of rip the bandaid off, it works pretty well. 23:00.384 --> 23:10.772 And I help in a PT school lab where we simulate really uncomfortable conversations with students and it's hard, but I think it's important. 23:10.972 --> 23:12.673 And then it's not, it doesn't feel so hard anymore. 23:13.300 --> 23:23.566 If you keep the conversation underneath the bed, like using that analogy, but if the big scary monster hiding under the bed or in the closet stays there, it gains power. 23:24.307 --> 23:25.428 It gains scariness. 23:26.468 --> 23:29.830 And when you can get over yourself, I think getting over your don't get over it. 23:30.030 --> 23:33.333 Get over yourself is the thing because you can actually control that one. 23:34.193 --> 23:35.574 And did you say who the authors were? 23:35.794 --> 23:36.154 Yeah, you did. 23:36.194 --> 23:36.374 Yes. 23:36.735 --> 23:38.656 So it's Laurie Bowright and Chris Wilson. 23:39.770 --> 23:40.350 That's pretty cool. 23:40.851 --> 23:41.071 Yeah. 23:41.231 --> 23:42.612 And we're going to share the links to all these. 23:42.712 --> 23:44.314 Can you just send me the links to all these sessions? 23:44.354 --> 23:47.396 I'll put them in the description so people can just make it clicky, clicky, clickable. 23:47.837 --> 23:48.317 Absolutely. 23:48.337 --> 23:48.778 All right. 23:49.098 --> 23:49.999 So is it my turn now? 23:50.519 --> 23:50.679 Yep. 23:51.180 --> 23:54.282 So I'm going to give, I'm bringing an extra one if you count, bringing four. 23:54.302 --> 23:57.065 So I'm going to give a nod to a poster. 23:57.645 --> 23:57.985 What? 23:58.766 --> 23:59.086 Love it. 23:59.447 --> 24:00.367 A poster? 24:00.588 --> 24:01.669 No one loves posters. 24:02.389 --> 24:02.709 I do. 24:02.910 --> 24:07.974 I actually ironically think that when APTA shares information on posters, why not put the image of the poster on the website? 24:09.127 --> 24:09.708 But whatever. 24:09.988 --> 24:11.351 We're actually doing that in Colorado. 24:11.451 --> 24:12.953 We're sharing posters with our members. 24:12.973 --> 24:13.955 Yeah, online. 24:14.756 --> 24:18.663 So this poster is, I'll give a nod to the presenters. 24:18.683 --> 24:20.546 This is Justin Mirzwicki. 24:22.412 --> 24:25.733 Joshua Klein, Brooke Satch, and Lauren Vandenberg. 24:25.913 --> 24:32.474 And the title is Loneliness Improved by Either Telephone or Video Communications in Community-Dwelling Older Adults. 24:32.634 --> 24:40.355 Essentially, 36% of community-dwelling older adults experience moderate loneliness and 6.6% experience severe loneliness. 24:40.755 --> 24:42.535 I would actually think it's more than that. 24:42.756 --> 24:43.756 That's underreported. 24:43.976 --> 24:44.596 That's my guess. 24:45.456 --> 24:51.037 And essentially, it's like loneliness and social frailty increases the risk of depression and cognitive impairment and mortality. 24:52.228 --> 24:53.169 How do we fix this? 24:53.209 --> 24:56.631 Well, we have phones and we got these things at FaceTime and video communicate. 24:57.011 --> 24:58.433 How do we play a part in this? 24:58.573 --> 25:00.394 And conclusion is their conclusion. 25:00.434 --> 25:03.276 I'll give it away because I don't think you can give too much information away. 25:03.316 --> 25:04.137 I think you have to give more. 25:04.777 --> 25:10.941 While close physical contact is typical of conventional physical therapy, health care professionals have the potential. 25:10.961 --> 25:12.983 I'm talking to you have the potential. 25:13.843 --> 25:15.824 To improve loneliness using remote interventions. 25:16.104 --> 25:19.765 These things that you're holding that's never more than a foot and a half away from you. 25:20.145 --> 25:33.168 The study that they looked at suggested that remote interventions can facilitate improvement in loneliness independent of the type of modality utilized, which minimizes cognitive impairment, mortality, frailty, and increased risk of depression. 25:33.749 --> 25:35.369 So reach out and touch someone. 25:35.609 --> 25:37.189 Was that AT&T back in the day? 25:37.229 --> 25:37.850 That was their slogan? 25:37.870 --> 25:38.770 Reach out and touch someone. 25:39.209 --> 25:41.630 Remember when long-distance calls used to cost more? 25:41.811 --> 25:43.091 It would be like, who are you calling? 25:43.552 --> 25:47.774 A local call costs nothing or maybe a little bit, and then a long-distance call. 25:48.274 --> 25:51.476 And now it's like you can call Japan and whatever. 25:51.516 --> 25:52.157 It's the same thing. 25:53.938 --> 25:57.120 But how do you do that as a clinician to improve those things? 25:57.160 --> 25:58.200 How do you use this tool? 25:58.220 --> 25:58.801 This is a tool. 25:59.381 --> 26:00.021 How can you use it? 26:00.081 --> 26:01.382 So I gave a nod to a poster. 26:04.004 --> 26:05.464 And should I do my other session now as well? 26:06.205 --> 26:07.265 And then we have to pimp our own. 26:07.526 --> 26:07.866 You have to... 26:08.857 --> 26:09.377 Push your own. 26:09.978 --> 26:10.318 All right. 26:10.338 --> 26:17.002 So the last one I had, obviously, I've been talking about it a lot and I've been getting a lot of DMs from people, which is kind of cool because I've done a couple episodes on this. 26:17.342 --> 26:21.045 This one is Thursday, February 15th, 11 to 1, the lunchtime session. 26:21.605 --> 26:28.990 And the title, very Dr. Seussical, AI, oh my, how chat GPT can rehab your workflow and research outcomes. 26:29.770 --> 26:30.991 So it's a two-hour session. 26:31.572 --> 26:32.452 They're using the word. 26:32.572 --> 26:33.513 And so here's the best part. 26:33.533 --> 26:47.945 If you look at the description, in this thought-provoking two-hour session, we'll delve into the transformative potential of artificial intelligence, particularly the cutting-edge large language model chat GPT and its implications for the world of rehabilitation, research, and workflows. 26:48.626 --> 26:55.492 I am going to go out on a limb, and I'm going to go all in and say this description was written by AI because no human uses the word delve ever. 26:56.152 --> 26:57.253 But AI loves it. 26:57.513 --> 27:00.395 I actually now use prompts when I use AI and I say do not use. 27:00.415 --> 27:01.495 I have a do not use. 27:02.096 --> 27:02.536 Yes. 27:02.956 --> 27:06.078 And delve number one because delve is the game. 27:06.378 --> 27:09.820 But I also like the fact that they used AI to write the description because it's super meta. 27:10.420 --> 27:11.881 So this is fantastic. 27:12.642 --> 27:17.565 Gabriel, Elaine, James, Patrick, Crick, Catherine, Celeste, Quatman, Yates and Tim Reithorn. 27:17.585 --> 27:18.045 I know, Tim. 27:18.745 --> 27:22.528 How do you use this new tool that fell in everybody's lap to do the things? 27:23.368 --> 27:51.370 you don't have to be an expert on it i am not an expert on it but i'm like a kitten batting around a ball of yarn going i don't know i'm trying to figure this thing out and eventually people will and you don't need to be number one or even numbered 100 of the best people in the world to use a tool but you know how to use a tool you can refinish your house you can turn a 1970s raised ranch into uh something looks a little more modern you can do that with your practice so i like the fact that we are now discussing this thing that's sort of been ping-ponging around the world for a couple months 27:54.336 --> 27:58.459 And could that help with the vibes that Rebecca was talking about in that session? 28:00.080 --> 28:01.781 How do I increase hashtag vibes? 28:03.982 --> 28:05.023 How do I get better vibes? 28:06.243 --> 28:07.024 Good vibes only. 28:08.285 --> 28:09.966 I'm really interested to know what it would say. 28:10.946 --> 28:12.547 What ChatGPT would say? 28:13.047 --> 28:14.028 How do I increase your vibes? 28:15.509 --> 28:21.693 How do I increase the vibes of my PT clinic? 28:22.153 --> 28:23.694 Do you want increase or improve? 28:24.207 --> 28:24.807 I don't know. 28:24.867 --> 28:26.788 I wrote increase, but I can ask it again. 28:26.808 --> 28:27.929 It's thinking. 28:28.269 --> 28:29.290 It does it very quickly. 28:29.310 --> 28:29.870 I like it. 28:30.970 --> 28:36.833 So it goes, it says, enhancing the vibes of atmosphere of your PT clinic can significantly improve patient experience and satisfaction. 28:36.933 --> 28:37.874 Here are several strategies. 28:37.934 --> 28:39.314 At no point has it said delve yet. 28:39.855 --> 28:41.235 Welcoming, I'll just give you the high notes. 28:41.335 --> 28:48.199 Welcoming and comfortable environment, personal touches, engaging and empathetic staff, and patient-centered care. 28:48.339 --> 28:52.681 I mean, none of these things are revolutionary, but when you, oh, use of technology as well. 28:54.301 --> 28:55.081 No ping pong tables? 28:55.581 --> 28:56.822 Relaxing atmosphere. 28:56.842 --> 28:57.282 What did you say? 28:57.302 --> 28:57.562 Tables? 28:57.862 --> 28:58.622 Ping pong tables. 28:58.842 --> 28:59.742 Ping pong tables. 28:59.822 --> 29:02.223 Remember every tech startup had a ping pong, a foosball table? 29:02.303 --> 29:03.263 It was like, come work here. 29:03.343 --> 29:03.623 Why? 29:04.343 --> 29:05.323 We'll pay you a little bit. 29:05.343 --> 29:07.924 We'll give you stock options and a ping pong table. 29:08.084 --> 29:12.064 Everybody plays ping pong for like once and then they're like, I'm good. 29:12.845 --> 29:15.445 So I like how that's focused on the vibes. 29:15.785 --> 29:16.745 So anyway, that's AI. 29:17.806 --> 29:19.486 That's one of them I'm going to. 29:20.565 --> 29:23.046 Do you guys have any more or is it time to talk about ourselves now? 29:23.146 --> 29:25.426 We've waited long enough to bring ego into this. 29:26.006 --> 29:28.227 I mean, I have one more though. 29:29.827 --> 29:36.268 It's called building a moral practitioner community strategies to strengthen the profession. 29:36.828 --> 29:37.428 So what does that mean? 29:38.129 --> 29:39.749 Well, I don't know. 29:39.769 --> 29:44.150 This is a description that I feel like is not super clear. 29:44.290 --> 29:48.511 It says we need more than clinical skills to navigate complex ethical situations. 29:51.314 --> 29:58.448 it says envisioning PTs as a moral community could be a robust structure for addressing social, economic, and political forces. 29:58.468 --> 29:58.508 Um, 30:01.385 --> 30:02.405 So it's interesting. 30:02.486 --> 30:10.009 They're going to kind of do it as like a fireside interview with a panel of different leaders from the APTA Ethics and Judicial Committee. 30:10.029 --> 30:10.929 Who are the people? 30:11.829 --> 30:14.811 The primary speaker is Dr. Gil Jensen. 30:15.031 --> 30:29.257 We have Ruth Pertillo, Rebecca Dittweiler, Aliyah Chaudhry, Robert Tillman, Roger Herr, Laura Lee Swisher, Deborah Gorman, Bader Chaley, Engelhardt, 30:30.185 --> 30:32.609 Kimberly Varnado and Rhea Cohn. 30:33.310 --> 30:35.453 So lots of good speakers there. 30:35.854 --> 30:41.522 I'm really interested on this specific piece of strategies to strengthen the profession. 30:41.562 --> 30:42.704 It doesn't really say how they... 30:43.993 --> 30:44.754 would do that. 30:44.814 --> 30:57.724 But I'm interested in that, especially as we have drama every year around the House of Delegates and whether moral issues are the role of the House of Delegates, whether the APTA should be involved in moral considerations. 30:58.004 --> 31:00.266 And I think healthcare is a moral consideration. 31:02.088 --> 31:03.149 So I'm interested in this. 31:03.609 --> 31:04.450 I'm curious. 31:05.011 --> 31:06.612 I hope it goes well, and here's why. 31:06.632 --> 31:15.480 As someone who interviews people for two professions worth of livings, fireside chats and panels are difficult. 31:16.100 --> 31:17.742 This is like trying to... 31:19.124 --> 31:22.126 get a bunch of people to dance, not say the same things. 31:22.226 --> 31:23.807 Cause you don't want, you definitely don't want that. 31:23.867 --> 31:26.349 You don't want, yeah, pretty much what Elise said. 31:26.389 --> 31:32.273 And then I'll add pretty much the same thing again, that can get redundant and boring or somebody hogs the money. 31:32.293 --> 31:34.294 There's just a lot of things that can go sideways. 31:34.314 --> 31:36.535 Cause how many people did you say were on that panel? 31:37.896 --> 31:43.500 So that, I mean, I'll even tell people like, cause look at the setup of this show, me plus Elise plus Rebecca, um, 31:43.920 --> 31:50.066 I'd say we might be able to get one more, but also you two each individually host your own podcasts regularly. 31:50.186 --> 31:51.268 So you're sort of savvy. 31:52.229 --> 31:54.731 And so I get nervous when I see things like this. 31:54.891 --> 31:58.395 It looks like by adding more people, you're adding more insight. 31:58.535 --> 32:02.379 But my thing is you're actually dividing the amount of insight you can get from each person. 32:03.097 --> 32:04.197 So you got Roger Herr on there. 32:04.257 --> 32:08.019 So you're going to get cool APTA insights in what they're actually doing. 32:08.759 --> 32:10.160 I would be curious. 32:10.180 --> 32:11.320 I'm not downplaying it. 32:11.420 --> 32:15.902 I'm saying there's a potential for danger, which also could make it... Curious. 32:16.022 --> 32:16.242 Yeah. 32:16.402 --> 32:17.663 And it's 11 people. 32:18.803 --> 32:19.023 Yeah. 32:19.083 --> 32:19.804 That's a lot. 32:20.224 --> 32:21.504 That's a lot of people. 32:21.524 --> 32:24.686 I mean, three's company? 32:25.566 --> 32:26.526 Four's a crowd or three's company? 32:26.546 --> 32:27.167 Three's company. 32:27.367 --> 32:28.067 Three's company. 32:28.530 --> 32:30.992 Yeah, which John Ritter, rest in peace. 32:31.052 --> 32:32.073 That was a funny dude. 32:32.173 --> 32:34.254 He was Jim Carrey before Jim Carrey was Jim Carrey. 32:34.414 --> 32:35.735 John Ritter was nuts, man. 32:36.336 --> 32:37.236 He was off the wall. 32:38.257 --> 32:39.158 So three's company. 32:39.758 --> 32:40.779 And that's what we're doing right now. 32:40.859 --> 32:42.980 And I do this with Dave Kittle and Tony Maritato too. 32:43.080 --> 32:45.282 Three is good. 32:45.522 --> 32:46.403 Four is good. 32:46.523 --> 32:46.763 Yeah. 32:47.163 --> 32:47.984 Four gets hard. 32:48.244 --> 32:49.105 Five is... 32:50.354 --> 32:51.294 And I've cautioned people. 32:51.354 --> 32:52.655 I've moderated panels. 32:52.755 --> 32:54.996 And I'm just like, I'm telling you, I'm a point guard now. 32:55.576 --> 32:57.496 Trying to pass the ball to five people? 32:59.397 --> 32:59.957 That's not easy. 33:00.998 --> 33:02.718 Yeah, I'm interested to see how it goes. 33:03.658 --> 33:06.019 All right, Elise, talk about you. 33:06.599 --> 33:08.760 It's not egotistical because I told you to talk about you. 33:09.867 --> 33:16.816 So I am partnering with Andrea Brunas and Amber Chavez to present at 8 a.m. 33:17.376 --> 33:20.160 First session right off the bat, y'all, on Thursday. 33:20.180 --> 33:20.260 Yeah. 33:21.442 --> 33:24.585 So get excited because I'm a morning person. 33:24.605 --> 33:24.886 Yeah. 33:25.066 --> 33:27.768 I love presenting in the morning. 33:28.008 --> 33:31.149 And if you want some excitement, you're going to want to come to this. 33:31.189 --> 33:37.453 So our session is called pediatric lymphedema, improving lymphedema to improve mobility. 33:38.033 --> 33:44.757 And so what I really want people to take away from this is that this is not a exclusively pediatric session. 33:44.797 --> 33:48.139 This is not an exclusively oncology lymphedema session. 33:48.559 --> 33:51.241 This is really a combination of the best of both worlds. 33:51.801 --> 33:57.886 And what surprises me perhaps most of all is that I never intended to get into this area. 33:58.407 --> 34:07.634 But as I've continued practicing over the last almost six years, it has become wild and wildly apparent on how much this is a problem. 34:08.455 --> 34:11.437 And I like what Jimmy said earlier, which is, you know... 34:12.618 --> 34:17.223 Sometimes there's not always, you know, a clear solution from the problem. 34:17.283 --> 34:20.746 Sometimes the problem just happens and then you have to find a solution. 34:20.826 --> 34:28.734 And in this case, we've made the solution for a problem that is becoming very, very prominent and prevalent, much more so than we thought. 34:29.175 --> 34:31.197 I think that's always how real solutions happen. 34:31.317 --> 34:32.738 Like someone said smarter than me. 34:32.758 --> 34:33.359 And I always forget. 34:33.519 --> 34:35.281 I like I remember quotes, but I can't remember who said them. 34:36.294 --> 34:42.156 But the idea is like, you know, modern school, not to knock it, but they give you the lesson, then the test. 34:42.296 --> 34:44.977 But in life, it's the test, then you learn the lesson. 34:45.537 --> 34:50.119 But we reverse it and wonder why kids can't have the lesson stick. 34:50.799 --> 34:54.841 Because you haven't, I get burned and realize the stoves, don't touch that. 34:55.521 --> 34:57.461 But you can't yell, yell, yell, don't touch that. 34:57.561 --> 34:58.922 And then you get burned, you're confused. 34:59.966 --> 35:01.107 And that's the way it is, right? 35:01.408 --> 35:04.332 It's find a problem that everybody looks at it and says, not my problem. 35:04.432 --> 35:05.013 Solve that problem. 35:05.033 --> 35:07.817 That's the definition of innovation that I stole from David Petrino. 35:07.857 --> 35:09.059 I remember who said that one. 35:09.880 --> 35:10.681 So good for you. 35:10.921 --> 35:11.602 We'll share that link. 35:11.822 --> 35:12.403 Good for you. 35:12.684 --> 35:15.588 What time do you wake up when you present at eight o'clock in the morning? 35:16.656 --> 35:19.158 And remember, you're going to be Texas to Boston too. 35:19.238 --> 35:19.518 I know. 35:20.018 --> 35:25.522 I might have to update you on my answer because the whole East Coast thing is a little throwing me off there. 35:25.542 --> 35:32.006 I would say probably like 5.30 because I want to give myself extra, extra time to get there. 35:32.326 --> 35:34.547 I'm going to take the tea over from my hotel. 35:34.607 --> 35:36.188 So I got to have time for that. 35:36.549 --> 35:39.991 I have to make my tea and drink my tea in the morning. 35:40.051 --> 35:41.692 So lots of tea to plan for. 35:41.712 --> 35:42.592 I would get up at 7.15. 35:42.632 --> 35:42.793 Yeah. 35:44.150 --> 35:46.931 would walk in the room and be like, where's the screen? 35:47.251 --> 35:47.791 That's just me. 35:47.811 --> 35:48.332 I come in. 35:48.372 --> 35:49.832 Rebecca, talk about you. 35:49.852 --> 35:51.133 All right. 35:51.493 --> 35:54.154 I'm presenting two sessions this year at CSM. 35:54.294 --> 35:56.735 The first one is on Thursday at 11 a.m. 35:57.275 --> 36:00.356 So you can go see Elise and then you can come to our presentation next. 36:00.376 --> 36:04.118 I'm presenting with Dr. Mark Magdaleno and Dr. Jenna Seagraves. 36:04.678 --> 36:10.380 And the title is Keep It Simple Management of the Complex Patient in the Emergency Department. 36:12.685 --> 36:14.846 It's complex to work in the emergency department. 36:15.026 --> 36:21.971 And when you have patients that are especially complex, it's very easy to get overwhelmed, especially when you have a finite amount of time. 36:22.011 --> 36:32.297 So this session will really give you a framework for how to approach that patient from start to finish, whether they're medically complex, socially complex, whether the environment is complex. 36:32.437 --> 36:38.481 So just give you a place to start, a roadmap to follow and empower you to use your critical thinking skills to make it simple. 36:40.142 --> 36:41.743 Save a title again, keep it simple. 36:42.381 --> 36:44.843 Management of the complex patient in the emergency department. 36:44.863 --> 36:48.725 We're so close to being able to just have kiss and a lips emoji, like keep it simple. 36:49.545 --> 36:50.226 Keep it simple. 36:50.366 --> 36:52.187 I mean, I guess you can say stupid. 36:52.267 --> 36:52.967 We use the kiss. 36:53.088 --> 36:54.008 Keep it simple, stupid. 36:54.128 --> 36:54.388 I know. 36:55.409 --> 36:56.049 Keep it simple. 36:56.309 --> 36:59.151 I would have asked ChatGPT for something so I could use the kiss thing. 37:00.412 --> 37:00.712 Maybe. 37:00.872 --> 37:01.553 Keep it simple. 37:01.653 --> 37:03.234 Super awesome, PT. 37:03.274 --> 37:03.674 Yeah. 37:04.034 --> 37:04.454 Keep it simple. 37:04.835 --> 37:05.615 It could be hyphenated. 37:05.675 --> 37:06.456 All right. 37:06.516 --> 37:07.236 What's your second one? 37:07.696 --> 37:07.896 Okay. 37:07.916 --> 37:10.198 Because of 90s, it's called Spin Doctors. 37:10.218 --> 37:10.418 Okay. 37:10.646 --> 37:12.947 Yeah, that was my first concert ever, Spin Doctors. 37:13.368 --> 37:13.888 Oh, man. 37:14.609 --> 37:16.710 So we might have to have some of that music going, I think. 37:17.410 --> 37:20.792 Spin Doctors best practice dizziness care in the emergency department. 37:21.093 --> 37:22.153 Spin Doctors, I like it. 37:22.854 --> 37:30.178 So I'm presenting with Dr. Helena Esmond and Dr. Katie Johnstone, who you might know as the Lego PT. 37:30.579 --> 37:30.859 Oh, yeah. 37:31.279 --> 37:31.899 Yeah. 37:31.959 --> 37:39.004 So we've got vestibular first and the Lego PT and the EDPT coming together to make dizziness feel not so scary in the emergency department. 37:40.506 --> 37:42.047 Elise, are you looking forward to that? 37:42.927 --> 37:49.691 Yeah, I did get a little bit of a preview of the first session because I interviewed Rebecca and the Keep It Simple team. 37:50.011 --> 37:51.712 And it is gold, y'all. 37:51.772 --> 37:53.453 So cannot recommend. 37:53.553 --> 37:55.354 And I do love the spin doctor title. 37:55.374 --> 38:00.696 I like to think that both of these presentations are applicable to you wherever you work. 38:00.997 --> 38:05.859 Because if I can give you a framework to keep something simple in the emergency department, you can use that framework effectively. 38:06.079 --> 38:29.584 anywhere and then dizziness if we can make dizziness differential diagnosis of dizziness streamlined to the point where you could do it easily in the emergency department if you're in oncology or if you jimmy haven't seen a patient with vertigo in a long time and you come to this session podcasts and vertigo treatment two hours i like it also use your familiar skills in unfamiliar places 38:31.849 --> 38:35.973 learn new skills and then use them in an unfamiliar or, you know, places they don't quote don't belong. 38:36.674 --> 38:40.678 So I'm part of two sessions, but I'm not going to be able to be at both sessions. 38:41.419 --> 38:45.383 So one is because the Academy of American physical therapy is having their 50th anniversary. 38:45.883 --> 38:47.265 And I work with APTA orthopedics. 38:47.545 --> 38:49.787 I'm throwing a party with them. 38:50.007 --> 38:51.429 I mean, throwing a party, I get to go to a party. 38:51.932 --> 38:56.776 But an event that I've been part of since Denver was the first year is Technopalooza. 38:57.056 --> 39:01.559 And that's something that usually happens at night after sessions are done because it's like the anti-session session. 39:01.579 --> 39:02.620 So I did want to mention it. 39:03.121 --> 39:05.042 And then it's Friday night, 8 to 10. 39:05.703 --> 39:10.486 And essentially, it's Antique Roadshow for technology and PT. 39:10.887 --> 39:12.408 It's like everybody stands around. 39:12.788 --> 39:13.348 They walk over. 39:13.368 --> 39:16.451 They go, here's my diagnostic ultrasound that plugs into your iPhone. 39:16.571 --> 39:17.291 Ooh, everybody's, ooh, ooh. 39:17.532 --> 39:18.332 How does it work? 39:18.372 --> 39:19.493 How much does it cost? 39:19.693 --> 39:20.234 Let me touch it. 39:20.874 --> 39:23.155 So it's hands-on playground for tech. 39:23.595 --> 39:26.336 And the Academy of Leadership Innovation has been doing this for years. 39:26.556 --> 39:29.578 I got involved in Denver, which was a couple years ago. 39:29.998 --> 39:30.958 And they give us every year. 39:31.058 --> 39:35.220 But I wanted to give a nod because at the same time, the APTA orthopedics party is at the same time. 39:35.980 --> 39:37.581 And I cannot be in two places at the same time. 39:37.601 --> 39:39.162 So I did want to give a nod for both things. 39:39.602 --> 39:41.603 If you're in the Academy of Orthopedic PT, we're having a party. 39:42.043 --> 39:44.084 If you want to learn about technology, you got to pick one. 39:44.901 --> 39:47.022 The other one that I'm doing is a presentation. 39:47.242 --> 39:49.503 And I have presented several times at CSM. 39:49.663 --> 39:51.283 I have never submitted a presentation. 39:51.883 --> 39:53.484 I always get, hey, do you want to be on this? 39:53.504 --> 39:54.244 And I'm like, yeah, okay. 39:55.104 --> 39:56.865 So I am very much a Robin. 39:56.985 --> 40:00.626 As much as I like to take the lead on things, things like CSM still intimidate me. 40:00.646 --> 40:01.286 I'm like, I don't know. 40:01.346 --> 40:02.727 Do you ever want to learn this? 40:03.347 --> 40:05.788 So I ran into my co-presenter when we... 40:06.508 --> 40:13.271 We crossed paths as she was rotating off of the board of directors or the board of trustees for the Foundation for Physical Therapy Leadership. 40:13.311 --> 40:17.813 And I was rotating on the board of trustees at the Foundation for Physical Therapy Leadership. 40:17.933 --> 40:20.674 And again, I still have no idea why I'm on that board of trustees. 40:20.714 --> 40:25.536 If you look at people like Stanley Paris or like Marilyn Moffitt, Paul Rocker, former. 40:25.616 --> 40:27.677 I mean, I am the one of these people. 40:28.337 --> 40:29.600 Does not is not like the other. 40:30.100 --> 40:34.267 But Sheila Schindler Ivins and I were passing like ships in the night for the foundation. 40:34.908 --> 40:42.141 And she was like, you know, sort of instrumental in the in the Martin Marquette challenge that the foundation does every year. 40:43.075 --> 40:47.796 And she was like, hey, Jimmy, I really want you to help bring communications to the board. 40:47.816 --> 40:48.796 I think that's what you're here for. 40:48.816 --> 40:55.438 And I'm like, it must be because I haven't run a school or been the WCPT president. 40:55.478 --> 40:58.719 That's clearly why I'm here is to communicate. 40:59.119 --> 41:01.760 So Sheila then came to me and was like, hey, I've listened to what you've said. 41:02.240 --> 41:02.760 And you're right. 41:03.800 --> 41:07.821 If we really want people to understand research, publishing cannot be the only route. 41:08.450 --> 41:14.075 Publishing or a poster or presentations are traditionally the only three ways that science spreads. 41:14.375 --> 41:15.176 And I got news for you. 41:15.596 --> 41:16.577 Look at what we just talked about. 41:16.978 --> 41:18.980 All these sessions are happening at the same time. 41:19.260 --> 41:20.661 So time and space is a factor. 41:21.342 --> 41:22.483 What is all recorded, Jimmy? 41:22.683 --> 41:23.403 That's cool, too. 41:23.824 --> 41:25.125 But bandwidth is a factor. 41:25.405 --> 41:26.386 How do I choose? 41:26.546 --> 41:33.573 Because I only have so much bandwidth to spend time and pay attention with, which will be one of my slides. 41:34.488 --> 41:35.389 It is a transaction. 41:35.809 --> 41:38.850 I know your presentation is free, but it's not. 41:39.331 --> 41:41.392 So my goal is to highlight the problem. 41:41.592 --> 41:42.772 What's the problem, man? 41:43.813 --> 41:47.695 So the title of the presentation, it's on Thursday, three to five. 41:47.755 --> 41:51.037 So while Elise is very much the breakfast club there, 41:51.497 --> 41:52.557 I'm going to be happy hour. 41:52.798 --> 41:56.339 I do not see any regulations that say you can't bring your own drink. 41:56.859 --> 41:57.459 There's nothing there. 41:57.660 --> 42:00.060 I would rather ask for forgiveness than permission. 42:00.361 --> 42:01.521 So it is very much happy hour. 42:01.881 --> 42:06.403 And the title of the session is it's in the Academy of Research, which, again, is laughable. 42:06.463 --> 42:08.424 Why would I ever be in the Academy of Research? 42:08.464 --> 42:09.144 It's baffling. 42:09.664 --> 42:11.905 But I'm using my familiar tools in unfamiliar places. 42:12.245 --> 42:14.746 And the title is Science Isn't Finished Until It's Understood. 42:15.146 --> 42:18.448 Effective Strategies for Communicating Rehab Research to the Public. 42:19.128 --> 42:21.089 And Sheila is a researcher. 42:21.129 --> 42:22.190 So she's like my audience. 42:22.210 --> 42:29.255 So everything I've done in the presentation and putting it together, I run by her and I go, am I right in this is how it works? 42:29.275 --> 42:31.356 Because again, I've never really done research. 42:31.736 --> 42:34.758 So I'm like it, but I'm a lay person looking and going, isn't this the problem? 42:34.798 --> 42:35.579 Isn't this what you do? 42:36.079 --> 42:40.662 So I'm also going to spoiler alert because there are several things going on during CSM. 42:40.682 --> 42:42.843 Do you know what the other holidays are going on during CSM? 42:43.084 --> 42:43.764 One's an easy one. 42:45.245 --> 42:46.646 It's Valentine's Day. 42:46.826 --> 42:48.147 The Sunday before CSM. 42:49.206 --> 42:50.127 President's Day. 42:50.808 --> 42:51.049 Right. 42:51.109 --> 42:52.931 There's also a large football game. 42:52.951 --> 42:56.276 Yeah, Super Bowl. 42:57.257 --> 43:00.301 And a large party that usually happens in New Orleans. 43:01.999 --> 43:09.225 I am going to use elements of all those holidays in my presentation. 43:09.605 --> 43:19.934 Like I'm going to bring in my, my microphone set, my offensive Liban headphones that make me look like I'm an offensive coordinator on the sideline of a football football team. 43:20.054 --> 43:20.274 Right. 43:20.734 --> 43:22.356 And I'm going to do play by play. 43:23.519 --> 43:25.640 For what I think research looks like. 43:25.720 --> 43:29.303 You receive the kick, which means you got the green light or funding to do a research. 43:29.663 --> 43:31.464 And then you do a bunch of science things. 43:31.544 --> 43:32.504 Like, you do a thing. 43:32.544 --> 43:33.905 And she was going to help me with the science things. 43:33.925 --> 43:35.186 I'm not just going to yell out science things. 43:36.287 --> 43:38.308 But I'm going to say, like, you do science things. 43:38.328 --> 43:42.430 Like, you run the ball, you pass the ball because your goal is to get to the goal at the end. 43:44.252 --> 43:46.513 Spoiler alert, and I'll say it here because you can't say it. 43:46.533 --> 43:47.173 I don't want to hide it. 43:48.054 --> 43:51.176 I think researchers commonly think that getting published is the end zone. 43:51.880 --> 43:54.221 And I want to frame it, I think you're still on the 15-yard line. 43:54.241 --> 43:54.901 I think you're close. 43:55.441 --> 44:01.684 But your goal when you started was to achieve understanding, which is why it's called science isn't finished until it's understood. 44:02.884 --> 44:05.225 Science is done once I'm published. 44:05.386 --> 44:08.027 And then I just, what, go back to the 20-yard line and receive the next kick? 44:08.587 --> 44:08.827 No! 44:09.727 --> 44:10.688 You did a bunch of stuff. 44:10.768 --> 44:12.608 If it was any good, you want people to know about it. 44:13.509 --> 44:17.230 And for that, you need to get outside of posters, presentations, and papers. 44:17.991 --> 44:18.651 They're all P's. 44:19.858 --> 44:20.479 I'm going to do that. 44:20.519 --> 44:22.540 I'm going to make a Wizard of Oz reference. 44:22.640 --> 44:24.142 Posters and presentations and papers. 44:24.202 --> 44:24.542 Oh, my. 44:24.682 --> 44:25.963 Posters, presentations, and papers. 44:26.023 --> 44:26.283 Oh, my. 44:26.503 --> 44:27.044 There's a preview. 44:27.344 --> 44:28.025 I just came up with that. 44:28.265 --> 44:29.646 I'm going to use it. 44:29.666 --> 44:31.267 So that's my beef. 44:31.628 --> 44:35.031 Everybody says that 17 years from research to clinical practice. 44:35.191 --> 44:36.372 And everybody's like, we don't know why. 44:36.432 --> 44:36.652 I'm like... 44:37.930 --> 44:40.012 I very much know why, and I'm an idiot. 44:40.032 --> 44:42.294 It's because you publish and you think you're done. 44:42.314 --> 44:47.858 You ever see football players drop the ball in the one-yard line when they start celebrating too early? 44:48.299 --> 44:51.601 I'm like, you're doing the icky shuffle, 80s, 90s reference. 44:51.882 --> 44:54.564 You're doing the icky wood shuffle on the 15. 44:55.425 --> 44:56.165 That's a fumble. 44:57.166 --> 44:57.887 You think you're done. 44:58.147 --> 44:59.068 So that's my thing. 44:59.088 --> 45:06.594 So I'm very passionate about that because Sheila and I have the foundation connection, which the foundation raises money. 45:07.591 --> 45:09.352 then gives money away for research. 45:09.532 --> 45:12.574 And here I come in going, I'm not going to help you with research. 45:12.674 --> 45:16.776 Stuart Bender McLeod and Stanley Paris, Marilyn Moffat and Becky Craig, all these people. 45:16.796 --> 45:18.217 I'm like, I ain't going to help you with that. 45:18.237 --> 45:21.799 But I keep looking going, how are we trumpeting this? 45:21.979 --> 45:23.100 Where's the music video? 45:23.480 --> 45:24.941 Where's the rap video? 45:25.041 --> 45:27.422 Where's the TikTok? 45:27.462 --> 45:30.124 Make fun of these things all you want, but it's communication and brevity. 45:30.564 --> 45:32.325 So I don't know if you can tell, but I'm super pumped about this. 45:33.174 --> 45:39.004 And I really like in your title too, you didn't just finish with science isn't finished until it's communicated. 45:40.248 --> 45:41.549 Understood, right? 45:41.609 --> 45:48.353 And I think that's a really important thing we've especially been made aware of the past few years of like, it's not good enough to publish it. 45:48.413 --> 45:50.154 It's not good enough to just communicate it. 45:50.474 --> 45:51.534 It has to be understood. 45:51.855 --> 45:57.958 My mantra used to be, and I stole this from somebody, like the England's version of the Surgeon General. 45:58.558 --> 46:00.860 His quote was, science isn't finished until it's communicated. 46:00.900 --> 46:02.501 And I ran around, I put that on my email signature. 46:02.521 --> 46:03.361 I'm like, this is dope. 46:03.701 --> 46:04.842 And then I thought about it for a while. 46:04.862 --> 46:06.523 I was like, no, having... 46:07.392 --> 46:09.094 I don't want to have gone to the gym. 46:09.194 --> 46:11.658 I want to have done something that causes a change. 46:11.858 --> 46:13.220 That was the point when I set it out. 46:13.820 --> 46:16.544 So it's not having the job isn't to have communicated. 46:16.564 --> 46:20.369 The job is to have communicated clearly so that you reach understanding. 46:20.449 --> 46:25.095 I also want to make it easier for people, which is your job is not to get people to do something. 46:25.916 --> 46:53.495 or believe something and this i can also bleed into politics right kind of which is what i'm saying is like if we have a difference of opinion that's cool my only goal in this discussion right not a monologue or a presentation my discussion is do you understand what i'm saying you're like yes but i just don't agree with it that's cool i'm okay with that as long as i have articulated myself clearly and concisely sometimes with humor or analogies whatever the goal is understanding if you understand me and still disagree with me that's cool 46:54.710 --> 46:56.611 But not achieving understanding is on me. 46:56.651 --> 46:57.512 I want to own that. 46:57.592 --> 46:59.473 And that's what I want to show researchers. 46:59.693 --> 47:03.415 I also want to give them not a pass, but almost like, I get it. 47:04.376 --> 47:06.357 You're not incentivized to do anything after you're published. 47:06.497 --> 47:07.377 I think, right? 47:07.798 --> 47:08.438 There's no incentive. 47:08.458 --> 47:10.079 You don't get extra money. 47:10.159 --> 47:18.504 And I'm not saying researchers are doing it for money, but their living is earned off of going back to the 20-yard line and catching the ball again and scoring another touchdown. 47:19.484 --> 47:20.705 But you're not scoring touchdowns. 47:21.678 --> 47:25.701 And I'm not here to rage against the publishing world and say, well, this sucks and open access. 47:25.761 --> 47:26.722 I'm not going to change that. 47:27.442 --> 47:34.868 I don't know where the solution is or how the solution gets funded or how to... I know I'm going to talk to 100 people and two are going to do what I say. 47:35.008 --> 47:35.488 I know that. 47:36.209 --> 47:36.949 I'm cool with two. 47:38.370 --> 47:40.892 As long as the room understands me, it's not my job to get you to do it. 47:41.701 --> 47:41.941 Right. 47:41.961 --> 47:43.223 Which also goes back into patient care. 47:43.243 --> 47:44.484 I need you to understand me. 47:45.044 --> 47:46.285 You doing it or not doing it. 47:46.325 --> 47:47.106 It's like inception. 47:47.447 --> 47:49.689 I put the idea in your head, but it's got to be your idea. 47:49.729 --> 47:51.170 If it's not, you're never going to do it. 47:51.871 --> 47:52.932 So that's what my presentation is. 47:54.613 --> 47:56.055 I'm really excited about that. 47:56.395 --> 47:58.277 I'm excited about it because I feel like. 47:59.423 --> 48:06.985 If the pandemic really taught us anything, it's that misinformation is free, widely available, highly disseminated. 48:07.966 --> 48:10.086 If I'm getting my science off TikTok, that's free. 48:10.346 --> 48:12.887 Peer-reviewed research is behind a paywall. 48:13.387 --> 48:17.549 Even most physical therapists are like, well, I want to read this, but I can't because I don't want to pay for it. 48:17.569 --> 48:19.469 I don't want to get behind a paywall. 48:19.869 --> 48:21.270 So my question for you, Jimmy, is... 48:22.210 --> 48:26.572 Do we need to have the researcher team and then have another team of people that actually communicates that? 48:26.692 --> 48:32.034 Because is it reasonable to expect the researchers to be able to communicate that? 48:32.174 --> 48:36.555 And I address the limitations of this ask, which is you're limited in the three T's. 48:36.615 --> 48:37.756 I got a lot of P's and T's. 48:38.256 --> 48:38.656 Tools. 48:39.864 --> 48:41.786 Maybe you don't have an audience to talk to. 48:41.966 --> 48:45.649 Maybe you don't have a Canva account. 48:46.450 --> 48:51.414 So there are low or no costs, but if you want to reach a mass audience, you do need to put some stuff into it. 48:51.434 --> 48:52.394 So there's the three T's. 48:52.435 --> 48:52.735 Tools. 48:54.420 --> 48:55.820 Training, time. 48:56.641 --> 49:01.162 So if you don't know how to use the tool that you actually... Everybody can have a YouTube account for free. 49:01.202 --> 49:03.302 Great, there's a tool, but I don't have the training how to use it. 49:03.502 --> 49:06.963 Also, I don't have any time because my job is be published and go back and catch another kick. 49:07.284 --> 49:16.946 So this is what I did at Mount Sinai is I was embedded in a research lab and my job was make the TikToks and make the Instagram carousels for the research that our team was doing. 49:17.586 --> 49:18.607 And I did that for two years. 49:20.167 --> 49:23.248 So no, because our researchers, do you want them to get good at... 49:24.048 --> 49:25.510 offense and defense. 49:25.550 --> 49:26.832 It's like, is that a lot to ask? 49:26.972 --> 49:27.593 I think it is. 49:27.713 --> 49:31.077 Like you want them really, really good at research and have a team. 49:31.558 --> 49:37.926 So Sheila points out some schools have these teams and you're not going to get a hundred percent of their time, a hundred percent of the year. 49:37.946 --> 49:42.692 But if you're like, Hey, I'm publishing twice a year, meet with that person early and often. 49:43.772 --> 49:55.338 And then when the thing before it comes out, Tom Cruise is the most bankable, you know, actor in Hollywood or whatever, you know, but he still releases a movie trailer and he still walks the red carpet and he still does a jillion interviews. 49:55.639 --> 49:55.859 Why? 49:55.879 --> 50:01.862 He understands like he puts out great movies, but you got to tell people about them over and over. 50:02.202 --> 50:04.463 I even, I even in my presentation, I'm giving away a lot. 50:04.844 --> 50:06.124 I'll use exercise principles. 50:06.585 --> 50:11.027 There are communications, frequency, intensity, time, type, volume, progression. 50:11.147 --> 50:12.508 That's the fit VP, right? 50:13.655 --> 50:15.457 Those are all communication principles. 50:15.858 --> 50:21.125 So when you're not doing them, don't be upset by the results you're not getting from the work you're not doing. 50:22.146 --> 50:24.729 But I also come back and I go, maybe it might not be your job. 50:24.749 --> 50:27.813 So this might be a little commiserating. 50:27.833 --> 50:29.155 Like, I'm not going to bag on you. 50:29.645 --> 50:32.827 I'm going to show you the way and then show you like, I understand you are limited by this. 50:32.967 --> 50:36.349 You're being asked to play multiple positions that you are not given the tools, training and time for. 50:36.909 --> 50:39.670 You're not given the three P's, which is people, product, process. 50:39.990 --> 50:43.032 You're not instructed like, hey, communications is an entire degree in college. 50:43.052 --> 50:43.472 I got one. 50:44.973 --> 50:47.014 But where does that person come in on your team? 50:47.614 --> 50:50.156 I don't know really how research 100% works. 50:50.196 --> 50:52.417 Maybe someone listening now or we'll find out in the room. 50:52.977 --> 51:19.021 could you put that as part of your grant and not have to have a full-time communications person but say like isn't the point of getting this out like so i'm going to spend x number of the dollars from this grant to communicate it because you wanted it to not get published you want understanding published ain't the end zone so i'm i'm guessing we'll have like i'm gonna have football sound effects and i'm gonna juice it up man all i have is spin doctors 51:21.451 --> 51:24.625 I saw, I saw spin doctors, soul asylum. 51:24.645 --> 51:25.650 Do you remember soul asylum? 51:26.616 --> 51:28.898 They had a pretty innovative music video. 51:28.918 --> 51:33.302 So Solo Asylum had a song called Runaway Train, and it was about, it was about runaways. 51:33.682 --> 51:35.944 And they made like something like, and this is back in the 90s. 51:35.964 --> 51:37.685 This is really innovative. 51:38.106 --> 51:49.455 They made like 10 versions of the music video where in the chorus, they would flash images of runaway, kidnapped, exploited children who were missing. 51:49.955 --> 51:55.060 And then they would put a phone number of, if you find one of the, essentially they use their music video 51:55.680 --> 52:21.356 to find run out finding reconnect runaway children with their parents it's a very innovative idea in the 90s to like we're going to be on mtv every 20 minutes why don't we use this and the song is about this um you don't see that a lot the only other parallel i saw in recent years was imagine dragons did a song where the music video featured a kid with cystic fibrosis 52:22.808 --> 52:28.691 Essentially, it was like raising awareness and it showed the kid playing hockey and then going for treatment and then trying to ride his bike and going for treatment. 52:29.092 --> 52:29.872 And it was really not. 52:29.932 --> 52:32.193 So it was like cool, like communication, social justice. 52:32.213 --> 52:33.194 So there's some parallels, though. 52:33.594 --> 52:36.496 I also want to load up my presentation, which is a ton of examples. 52:36.876 --> 52:37.296 I do not. 52:37.376 --> 52:38.417 I am not a theory guy. 52:38.497 --> 52:40.378 I mean, I'm like, OK, basics outline. 52:40.738 --> 52:42.899 And then I want to show you ads of Nike. 52:43.039 --> 52:44.260 I want to show like, wow, look at this. 52:44.300 --> 52:46.641 They communicated an idea very clearly. 52:47.061 --> 52:48.062 How can you do that? 52:48.162 --> 52:49.783 How can you steal this to do that? 52:50.632 --> 52:52.474 Because I want people to walk out feeling. 52:52.614 --> 52:53.135 It's always good. 52:53.175 --> 52:54.236 Like vibes, right? 52:54.356 --> 53:00.122 I want the vibe to this to be like, oh, I can do this and I have permission. 53:00.162 --> 53:06.208 So my fourth P usually people, product, process, and permission or tools, training, time, and turf. 53:06.968 --> 53:10.092 It's like, yes, this actually, you are the only person that's going to do this. 53:11.072 --> 53:12.254 No one's going to do it better than you. 53:12.434 --> 53:13.355 No one's going to do it with more 53:14.381 --> 53:33.942 energy and more accuracy than you you're mad because the communications person at your university misquoted you or didn't get but you weren't involved in the process sorry man that's a fumble on you so anyway i feel like i hogged a lot of the time at the end there but i got real pumped i'm excited for it yeah 53:34.833 --> 53:37.195 And I'm actually like halfway done putting it together. 53:37.375 --> 53:41.559 I usually put things together two weeks before and then I run through it three or four times. 53:41.779 --> 53:43.260 I'm already practicing several parts. 53:43.701 --> 53:44.682 I'm very excited for this. 53:44.702 --> 53:45.162 Very nice. 53:45.542 --> 53:46.403 This might be important. 53:47.004 --> 53:47.784 All right, party stop. 53:47.864 --> 53:49.085 What are we going to say? 53:49.105 --> 53:49.666 You don't like that? 53:49.766 --> 53:50.306 All right, that's cool. 53:51.874 --> 53:52.354 Parting shots. 53:52.374 --> 53:53.715 How do you want to wrap up today's episode? 53:53.755 --> 53:54.616 This is a different format. 53:54.636 --> 53:55.757 This is the second time we've done it. 53:55.777 --> 54:00.440 I don't even know if we have a name for it, but the brunch bunch felt really good. 54:01.921 --> 54:03.322 How do you want to wrap up today's episode? 54:03.342 --> 54:04.303 Let's do it this way. 54:04.363 --> 54:10.268 Parting shot will be what are you looking forward to at CSM outside of just the programming that we all just mentioned as well? 54:12.048 --> 54:12.588 Oh, my gosh. 54:12.848 --> 54:18.270 I'm really excited to see people from all across the country that I've connected with virtually that I haven't met in person. 54:18.611 --> 54:22.832 I'm excited to see friends that I have had for years. 54:22.892 --> 54:24.053 I'm really looking forward to that. 54:24.573 --> 54:28.835 I'm excited to like treating it in the brunch theme like a wine flight. 54:29.055 --> 54:31.716 I'm going to try a lot of new things and experience a lot of new things. 54:32.076 --> 54:36.357 I'm committed to going to an event I've never been to before, even if I don't know anybody. 54:37.098 --> 54:37.398 Love it. 54:37.578 --> 54:40.079 Elise, what are we looking forward to? 54:43.098 --> 54:59.433 not to copy but i so i didn't go to csm last year and i feel like i missed a lot like the fomo was very strong for me and so i'm really looking forward to actually getting to go in person and connect with a bunch of people that like it's called the oncology mafia for a reason because 55:00.354 --> 55:06.642 So many of those people are so cool and are like always cheerleading in the background for everything that I've ever done. 55:06.722 --> 55:08.564 And so it's always nice to get to connect with them. 55:08.584 --> 55:10.926 I am going to do a plug here. 55:11.848 --> 55:17.174 Dan Stevenson, who you may know as the cancer PT, the Fred Rogers of 55:17.754 --> 55:26.562 PT, PT Dan is receiving a humanitarian award from the oncology section that is supremely well-deserved. 55:26.622 --> 55:31.306 And so I do want to make sure, cause he was probably never going to tell that I'm going to shout it from the rooftops. 55:31.707 --> 55:32.307 Dan got it. 55:32.647 --> 55:34.029 Dan is totally deserving of it. 55:34.129 --> 55:39.834 And I can't think of a better person who exemplifies what it means to be a PT humanitarian than PT Dan. 55:40.274 --> 55:45.900 I have to, I will now pledge to use video examples from PT Dan because he utilizes video. 55:46.020 --> 55:47.001 We're talking about the same guy, right? 55:47.141 --> 55:47.261 Yeah. 55:47.402 --> 55:47.602 Yeah. 55:47.822 --> 55:48.062 Yeah. 55:48.803 --> 55:52.006 Utilizes videos in such a great way and he's been doing it for a while now. 55:52.187 --> 55:53.868 He was sort of like doing it before it was cool. 55:53.928 --> 55:58.333 He was like literally teaching himself like how to make goofy fun videos to get his audience 55:59.025 --> 56:02.110 pediatric patients like engage because he was like, they watch goofy videos. 56:02.190 --> 56:03.953 So I got to make goofy fun videos. 56:04.134 --> 56:08.120 Let's talk to the patient in ways that they are already communicating. 56:08.180 --> 56:10.324 So I will use examples from PT dance. 56:13.290 --> 56:16.272 Um, shoot, I had, I had one and now I forgot. 56:16.432 --> 56:19.975 Oh, I think I, I mean, we didn't even talk about all the things that happened. 56:20.295 --> 56:23.457 We could do another episode on all the things that happened after the sessions, right? 56:24.137 --> 56:31.582 The, the diversity gala, the PT pack event, all the sections and academies and alumni events have parties. 56:32.122 --> 56:33.123 You can invent your own. 56:33.603 --> 56:35.184 So it's kind of choose your own adventure. 56:35.445 --> 56:38.687 Last year we did PT, uh, a party with a purpose. 56:39.247 --> 56:40.288 I forgot the name of my own party. 56:40.688 --> 56:41.448 Party with a purpose. 56:41.768 --> 56:45.090 I didn't do it again this year because family stuff happened. 56:45.130 --> 56:47.251 And I was like, I'm not going to be able to plan this correctly. 56:47.631 --> 56:48.092 Maybe I'll do it. 56:48.132 --> 56:49.072 Where's CSM next year? 56:49.532 --> 56:50.773 Not to already skip ahead. 56:51.313 --> 56:51.953 Houston. 56:52.514 --> 56:52.694 Yeah. 56:52.714 --> 56:53.494 So warmer. 56:53.514 --> 56:57.997 I mean, maybe we can make it, you know, San Diego, San Antonio had snow. 56:58.017 --> 57:01.959 Maybe we'll make a, yeah, maybe Boston will be 82 and balmy in February. 57:01.979 --> 57:03.759 Probably not. 57:04.220 --> 57:06.101 But looking forward to connecting with people. 57:06.261 --> 57:08.822 I mean, I got people I hang out with every year and I'm just pumped. 57:10.711 --> 57:11.212 That's all I got. 57:11.332 --> 57:12.154 Do you guys have anything else? 57:13.798 --> 57:14.539 Play the outro music. 57:14.559 --> 57:14.740 All right. 57:14.760 --> 57:17.125 They said the best conversations happen at happy hour. 57:17.145 --> 57:18.808 Thanks for coming to ours. 57:19.189 --> 57:19.870 We'll see you at CSM.