Nov. 20, 2024

Mastering Physical Therapy Business & Passion

Mastering Physical Therapy Business & Passion

We talk with John Gallucci, the dynamic founder of JAG Physical Therapy, for a conversation packed with motivation, insight, and powerful lessons from his journey. 


0:01.881 - Welcome and Introduction

0:11.045 - The Story Behind the Chair

0:42.670 - Professional Praise and Publications

1:32.153 - Books and Their Impact

2:24.174 - Soccer and Baseball Books

3:45.115 - Birth of the JAG Method

4:47.598 - From Brooklyn to Staten Island

7:00.053 - Lessons from Family Business

9:15.803 - The Humility Practice

10:13.507 - Building Relationships and Community

13:13.073 - Founding JAG Physical Therapy

14:44.448 - Scaling from One to Two Clinics

15:24.943 - Importance of Retaining Talent

18:38.122 - Meeting Gene Simmons

20:43.344 - Lessons from KISS and Marketing

23:32.626 - Mentorship and Family Influence

25:32.348 - Final Words of Wisdom


From growing up in Brooklyn to leading over 150 community-based clinics, John shares the pivotal moments and mentors that shaped his career. Discover how his family’s business struggles, love for physical therapy, and passion for community service transformed his life and business philosophy. Learn what it takes to scale a PT practice, maintain humility, and build lasting success, along with a few marketing lessons he picked up from rock legend Gene Simmons. Don't miss this candid and energetic episode filled with real-world wisdom for every aspiring entrepreneur and PT professional!



WEBVTT

00:00:01.881 --> 00:00:02.922
John, welcome to the podcast.

00:00:02.962 --> 00:00:04.001
I have to say you have the

00:00:04.081 --> 00:00:06.684
best looking chair out of

00:00:06.724 --> 00:00:07.503
anybody I think I've

00:00:07.524 --> 00:00:08.685
interviewed in a long, long time.

00:00:08.724 --> 00:00:10.986
It looks very serious, professional,

00:00:11.045 --> 00:00:13.666
authoritative, I think the chair looks.

00:00:13.846 --> 00:00:14.487
Well, thank you.

00:00:14.526 --> 00:00:14.667
Well,

00:00:14.708 --> 00:00:18.870
thank my wife for that one because we

00:00:18.969 --> 00:00:20.931
have moved into a new home

00:00:21.370 --> 00:00:23.472
about a year ago and I had

00:00:23.512 --> 00:00:25.812
this great old chair that I

00:00:25.832 --> 00:00:27.074
just would not part with.

00:00:27.193 --> 00:00:27.274
And

00:00:28.178 --> 00:00:30.440
And she said, you need something nicer.

00:00:30.900 --> 00:00:32.662
And I'm like, I really like my chair.

00:00:32.743 --> 00:00:34.503
And literally one day I came

00:00:34.543 --> 00:00:36.386
in from a trip and I had a new chair.

00:00:37.006 --> 00:00:37.746
And this is it.

00:00:37.847 --> 00:00:39.728
So I had nothing to do with the chair.

00:00:39.889 --> 00:00:42.670
So thank God my wife has good taste.

00:00:42.710 --> 00:00:43.972
Decision was made for you.

00:00:44.012 --> 00:00:44.472
I like that.

00:00:44.491 --> 00:00:46.052
I do get compliments on the chair.

00:00:46.393 --> 00:00:48.314
I never get compliments on my face.

00:00:48.375 --> 00:00:50.837
Mom always said I had a face for radio.

00:00:51.197 --> 00:00:52.999
So I never get compliments on my face.

00:00:53.039 --> 00:00:55.301
But I'm glad the chair got

00:00:55.320 --> 00:00:56.942
some props today coming out of the gate.

00:00:57.951 --> 00:00:58.493
Well, you know,

00:00:58.512 --> 00:00:59.673
what's funny is I mentioned

00:00:59.694 --> 00:01:01.075
a few people that I was

00:01:01.115 --> 00:01:04.218
talking with you and almost everybody,

00:01:04.257 --> 00:01:05.037
and these are people from

00:01:05.078 --> 00:01:06.319
different parts of the profession,

00:01:06.859 --> 00:01:10.063
almost everybody in unison was like, well,

00:01:10.082 --> 00:01:11.003
you've read his book, right?

00:01:11.808 --> 00:01:12.368
And I was like, I,

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and I felt like almost on my heels.

00:01:14.829 --> 00:01:15.549
I was like, Oh my God,

00:01:15.569 --> 00:01:16.590
I'm talking to him tomorrow.

00:01:16.629 --> 00:01:17.609
What am I supposed to do?

00:01:17.930 --> 00:01:18.950
You should have said which

00:01:19.010 --> 00:01:20.370
book that's what you should have said.

00:01:20.411 --> 00:01:21.350
Is it more than one?

00:01:21.411 --> 00:01:22.450
Cause I found the one book

00:01:22.471 --> 00:01:23.210
they were talking about.

00:01:23.311 --> 00:01:23.590
All right.

00:01:23.631 --> 00:01:25.052
So, so let's go backwards.

00:01:25.152 --> 00:01:25.231
I'm,

00:01:25.371 --> 00:01:26.492
I'm usually pretty proud of when I

00:01:26.611 --> 00:01:27.132
read a book,

00:01:27.331 --> 00:01:28.671
nevermind actually put down

00:01:29.272 --> 00:01:31.433
pen and paper and thought and time and,

00:01:31.552 --> 00:01:32.153
and write a book.

00:01:32.572 --> 00:01:34.893
So why, you know, what,

00:01:34.972 --> 00:01:36.513
what's someone walking away

00:01:36.733 --> 00:01:37.953
with from your books?

00:01:39.096 --> 00:01:40.716
So the first two books were

00:01:40.816 --> 00:01:42.856
prevention of injury in different sports.

00:01:42.977 --> 00:01:44.457
One was soccer injury

00:01:44.498 --> 00:01:45.978
prevention and treatment.

00:01:46.058 --> 00:01:47.978
The other one is baseball

00:01:48.039 --> 00:01:49.280
injury prevention and

00:01:49.340 --> 00:01:50.439
treatment that I did with

00:01:50.859 --> 00:01:52.120
Dr. Christopher Ahmad of

00:01:52.141 --> 00:01:53.001
the New York Yankees.

00:01:53.081 --> 00:01:54.861
So Dr. Ahmad and I

00:01:55.281 --> 00:01:56.561
collaborated on that one,

00:01:57.063 --> 00:01:58.522
and it really took off well.

00:01:58.563 --> 00:02:00.164
And the soccer book was really...

00:02:01.224 --> 00:02:02.406
a book that when we were

00:02:02.426 --> 00:02:03.667
going to publishes with a

00:02:03.766 --> 00:02:05.629
parent's book that I wrote

00:02:05.670 --> 00:02:06.850
and still haven't published,

00:02:07.331 --> 00:02:08.854
all the publishers kept saying,

00:02:08.894 --> 00:02:10.536
you work in Major League Soccer.

00:02:10.896 --> 00:02:12.399
You need to do a soccer book

00:02:12.459 --> 00:02:13.560
before you do anything.

00:02:13.980 --> 00:02:15.462
Otherwise, we're not going to publish you.

00:02:15.502 --> 00:02:16.764
And after about fourteen,

00:02:16.783 --> 00:02:17.745
fifteen publishes,

00:02:18.306 --> 00:02:19.328
Told us the same thing.

00:02:19.348 --> 00:02:20.169
I'm like, all right,

00:02:20.188 --> 00:02:21.509
I'll write a soccer book.

00:02:21.931 --> 00:02:22.991
We wrote a soccer book.

00:02:23.032 --> 00:02:24.114
And the interesting thing is

00:02:24.174 --> 00:02:26.497
it's in multiple languages

00:02:26.556 --> 00:02:27.739
and multiple countries.

00:02:27.799 --> 00:02:29.741
It's in Chinese, it's in Spanish,

00:02:30.141 --> 00:02:30.943
and it's in English.

00:02:31.002 --> 00:02:33.225
And you can get it in multiple countries.

00:02:33.265 --> 00:02:34.548
So we're very proud of that.

00:02:34.668 --> 00:02:34.987
And then...

00:02:35.609 --> 00:02:36.751
The baseball book was

00:02:36.790 --> 00:02:38.354
because Dr. Ahmad broke my

00:02:38.413 --> 00:02:40.336
chops that he was a soccer

00:02:40.356 --> 00:02:41.318
fan and I didn't

00:02:41.639 --> 00:02:42.942
collaborate with anybody.

00:02:42.961 --> 00:02:43.342
So he said,

00:02:43.383 --> 00:02:44.063
you're going to write a

00:02:44.084 --> 00:02:45.205
baseball book with me.

00:02:45.787 --> 00:02:46.848
And we wrote a baseball

00:02:46.908 --> 00:02:48.491
injury prevention and treatment book.

00:02:48.572 --> 00:02:48.671
And,

00:02:49.194 --> 00:02:51.376
Then one day I was being interviewed.

00:02:51.556 --> 00:02:52.415
You're probably talking

00:02:52.436 --> 00:02:53.816
about the JAG method book.

00:02:55.137 --> 00:02:57.097
I was being interviewed by a reporter,

00:02:57.157 --> 00:02:58.518
and I was coming off of the

00:02:58.598 --> 00:02:59.798
dais of a stage.

00:03:00.497 --> 00:03:01.658
And as you can tell,

00:03:01.679 --> 00:03:03.139
I'm an Italian kid from the Northeast,

00:03:03.158 --> 00:03:04.080
so I speak with my hands.

00:03:04.120 --> 00:03:07.760
But anyway, I was being interviewed,

00:03:07.881 --> 00:03:09.300
and the guy kind of stumped

00:03:09.360 --> 00:03:10.300
me because he said,

00:03:10.341 --> 00:03:12.322
if you had to give me one

00:03:12.382 --> 00:03:15.242
thing in life that changed your life,

00:03:15.862 --> 00:03:17.144
What would it be like?

00:03:17.183 --> 00:03:18.185
What would be that thing in

00:03:18.205 --> 00:03:20.907
your career or that thing, that moment?

00:03:20.967 --> 00:03:22.288
And I was like, oh, my God,

00:03:22.688 --> 00:03:24.091
I've got like thirty of them.

00:03:24.610 --> 00:03:27.153
So I was like, hey,

00:03:27.193 --> 00:03:28.574
can I can I think about

00:03:28.634 --> 00:03:29.895
that overnight and shoot

00:03:29.955 --> 00:03:31.897
you a quick sentence or two?

00:03:31.937 --> 00:03:33.378
And he was like, yeah, that's great.

00:03:33.399 --> 00:03:36.062
So I went to the airport and of course,

00:03:36.361 --> 00:03:37.263
normal United,

00:03:37.502 --> 00:03:39.365
I got canceled and had to wait.

00:03:40.026 --> 00:03:41.106
And I was in the airport for

00:03:41.146 --> 00:03:42.449
about five hours and just

00:03:42.489 --> 00:03:44.131
started writing down some notes.

00:03:44.751 --> 00:03:46.393
And I ended up writing about

00:03:46.614 --> 00:03:48.235
fifteen really important

00:03:48.276 --> 00:03:50.598
things that I felt kind of

00:03:50.699 --> 00:03:52.099
gave me inspiration or

00:03:52.159 --> 00:03:54.043
changed my direction or

00:03:54.423 --> 00:03:55.844
gave me motivation and motivation.

00:03:56.311 --> 00:03:57.532
When I called up our chief

00:03:57.552 --> 00:03:59.354
marketing officer, Kayla George, I said,

00:03:59.414 --> 00:04:01.497
hey, I'm sending this to the reporter.

00:04:01.538 --> 00:04:02.239
What do you think?

00:04:02.299 --> 00:04:02.818
And she goes,

00:04:03.360 --> 00:04:04.622
I think you've got a great

00:04:04.722 --> 00:04:06.683
idea for us to write another book.

00:04:07.344 --> 00:04:09.687
And we came together and she

00:04:09.728 --> 00:04:10.709
helped me write a book and

00:04:10.729 --> 00:04:11.890
it came out to be about one

00:04:11.931 --> 00:04:13.473
hundred and sixty pages long.

00:04:14.064 --> 00:04:15.926
And I'm like, this is boring as heck.

00:04:15.986 --> 00:04:17.307
Nobody's going to read this.

00:04:17.769 --> 00:04:19.269
I want to kick people in the butt.

00:04:19.389 --> 00:04:20.672
I want to motivate people.

00:04:20.951 --> 00:04:22.132
Let's make something that's

00:04:22.192 --> 00:04:24.574
twenty five minutes, the same content.

00:04:24.915 --> 00:04:25.036
Well,

00:04:25.055 --> 00:04:26.557
let's take the hundred and sixty

00:04:26.596 --> 00:04:28.699
pages and shrink it down to thirty pages.

00:04:29.060 --> 00:04:30.360
So it's like a kick in the butt.

00:04:30.922 --> 00:04:32.543
Eighteen years old to thirty

00:04:32.583 --> 00:04:33.283
five year old.

00:04:33.343 --> 00:04:34.985
Hey, what inspires you?

00:04:35.045 --> 00:04:35.985
What motivates you?

00:04:36.047 --> 00:04:37.408
What pearl can I give you?

00:04:37.767 --> 00:04:39.230
to give you that edge in

00:04:39.290 --> 00:04:41.632
life that may get you up and going.

00:04:41.692 --> 00:04:42.653
And literally,

00:04:42.692 --> 00:04:45.055
that's how the JAG method was born.

00:04:45.115 --> 00:04:47.598
And I'm sure you've figured out JAG by now,

00:04:47.697 --> 00:04:48.759
John Anthony Gallucci.

00:04:49.699 --> 00:04:52.322
So I keep it simple, as simple as you can.

00:04:52.343 --> 00:04:53.624
Yeah.

00:04:53.985 --> 00:04:55.185
I wish you had a little more energy,

00:04:55.206 --> 00:04:55.666
though, John.

00:04:55.706 --> 00:04:57.148
I wish you were a little more, you know.

00:04:57.168 --> 00:04:58.009
I'm very introverted.

00:04:58.028 --> 00:04:58.769
I'm very shy.

00:04:58.850 --> 00:05:00.490
I'm actually the shy one in the family.

00:05:00.511 --> 00:05:00.932
Yeah.

00:05:01.788 --> 00:05:03.129
All right, so growing up in Brooklyn,

00:05:03.168 --> 00:05:04.470
you mentioned from the Northeast,

00:05:05.009 --> 00:05:05.769
and you're working in your

00:05:05.810 --> 00:05:08.391
family's surgical supply business.

00:05:08.971 --> 00:05:11.031
How those two experiences,

00:05:11.052 --> 00:05:11.971
you talked about maybe

00:05:12.052 --> 00:05:12.992
sitting there in the

00:05:13.072 --> 00:05:15.812
airport sort of jotting down how moments,

00:05:16.312 --> 00:05:19.293
failures, successes, triumphs,

00:05:20.194 --> 00:05:22.355
friction really help shape our lives.

00:05:22.375 --> 00:05:23.315
That's what we measure it by.

00:05:23.696 --> 00:05:24.495
How did those two

00:05:24.555 --> 00:05:26.216
experiences help shape your

00:05:26.357 --> 00:05:28.797
interest in this profession

00:05:28.817 --> 00:05:29.898
that we were both in in

00:05:29.958 --> 00:05:30.937
terms of physical therapy?

00:05:31.485 --> 00:05:33.545
Yeah, I think that's an awesome question.

00:05:33.586 --> 00:05:35.447
So my mom and dad owned a

00:05:35.466 --> 00:05:37.226
surgical supply business in Brooklyn.

00:05:37.367 --> 00:05:39.187
They were raising us in Staten Island.

00:05:39.548 --> 00:05:40.668
So I was in the heart of

00:05:40.728 --> 00:05:43.170
Brooklyn during the day and

00:05:43.209 --> 00:05:45.471
at home in Staten Island at night.

00:05:45.730 --> 00:05:46.290
And yeah.

00:05:46.841 --> 00:05:47.382
Ultimately,

00:05:47.461 --> 00:05:49.223
my father had a durable medical

00:05:49.603 --> 00:05:52.086
equipment business for the community,

00:05:52.127 --> 00:05:53.307
and he did hospital

00:05:53.348 --> 00:05:55.370
relationships and home care

00:05:55.410 --> 00:05:56.290
relationships.

00:05:56.350 --> 00:05:57.872
And similar to what we've

00:05:57.913 --> 00:05:59.194
seen in the last ten years

00:05:59.233 --> 00:06:00.134
in our industry,

00:06:00.175 --> 00:06:01.557
there was a consolidation

00:06:02.016 --> 00:06:03.939
Going on in the mid eighties.

00:06:04.439 --> 00:06:05.740
And he thought he was going

00:06:05.759 --> 00:06:06.961
to be able to navigate

00:06:06.980 --> 00:06:08.242
because he had a history of,

00:06:08.642 --> 00:06:09.884
of thirty to thirty two

00:06:09.903 --> 00:06:12.146
years in the business that he felt, oh,

00:06:12.165 --> 00:06:13.586
we've seen ups and downs.

00:06:13.766 --> 00:06:15.168
I'm going to be able to navigate it.

00:06:15.327 --> 00:06:17.149
Well, unfortunately,

00:06:17.250 --> 00:06:18.490
the health care systems or

00:06:18.511 --> 00:06:19.552
the hospitals around them.

00:06:20.112 --> 00:06:21.612
decided to build their own

00:06:21.653 --> 00:06:23.252
and one by one took away

00:06:23.293 --> 00:06:24.992
his contracts and took a

00:06:25.052 --> 00:06:26.574
small mom and pop business

00:06:26.613 --> 00:06:27.733
and put it out of business.

00:06:27.814 --> 00:06:28.613
And, you know,

00:06:28.673 --> 00:06:30.814
dad thought he was smarter than the curve,

00:06:30.834 --> 00:06:31.555
which was one of the

00:06:31.595 --> 00:06:32.576
lessons I've learned.

00:06:32.975 --> 00:06:34.475
You're never smarter than the curve,

00:06:34.636 --> 00:06:36.997
understand it, try to adapt to it.

00:06:37.197 --> 00:06:37.297
And

00:06:37.776 --> 00:06:38.898
you know, mom and dad,

00:06:38.978 --> 00:06:40.901
unfortunately ended up losing a business,

00:06:40.940 --> 00:06:42.682
losing the home that I was raised in,

00:06:43.644 --> 00:06:44.904
ended up going into a one

00:06:44.944 --> 00:06:45.865
bedroom apartment.

00:06:46.447 --> 00:06:47.968
I was nineteen at the time.

00:06:48.007 --> 00:06:50.151
My brother was in law school at the time.

00:06:50.211 --> 00:06:52.173
And my dad basically told you,

00:06:52.413 --> 00:06:54.214
I made you men go figure it out.

00:06:54.755 --> 00:06:56.016
And I'm like, well, I'll come home.

00:06:56.057 --> 00:06:57.298
And he goes, you're not getting this.

00:06:57.439 --> 00:06:59.220
You need to go figure it out on your own.

00:06:59.281 --> 00:06:59.360
And

00:06:59.880 --> 00:07:02.002
I was very fortunate that I had family,

00:07:02.043 --> 00:07:02.564
friends,

00:07:02.983 --> 00:07:05.146
colleagues that at the time that

00:07:05.206 --> 00:07:06.827
I was going to school with

00:07:06.887 --> 00:07:08.588
or I wrestled with or I was

00:07:09.029 --> 00:07:09.850
on a team with.

00:07:10.310 --> 00:07:11.331
And at thirteen,

00:07:11.391 --> 00:07:12.232
I knew I wanted to be a

00:07:12.293 --> 00:07:13.293
physical therapist because

00:07:13.353 --> 00:07:14.595
I was delivering to

00:07:14.634 --> 00:07:15.855
physical therapy centers.

00:07:15.896 --> 00:07:17.978
So I haven't left the clinic

00:07:17.997 --> 00:07:18.978
since I'm thirteen.

00:07:19.038 --> 00:07:20.980
So a lot of people like to say, hey,

00:07:21.040 --> 00:07:21.901
how long have you been in

00:07:21.940 --> 00:07:22.742
physical therapy?

00:07:22.762 --> 00:07:23.463
And I always say.

00:07:23.923 --> 00:07:24.583
well, you know,

00:07:24.822 --> 00:07:27.124
forty four years and people like, why?

00:07:27.204 --> 00:07:28.204
How is that possible?

00:07:28.264 --> 00:07:29.264
You know, and I'm like, well,

00:07:29.324 --> 00:07:30.144
I'm fifty seven.

00:07:30.185 --> 00:07:31.545
I've been in it since I'm thirteen.

00:07:31.584 --> 00:07:33.024
And and I love it.

00:07:33.105 --> 00:07:34.146
I love being in the clinic.

00:07:34.185 --> 00:07:35.305
I love dealing with people.

00:07:35.406 --> 00:07:37.206
I love being engaged with

00:07:37.586 --> 00:07:39.646
people to help them get better in any way,

00:07:39.687 --> 00:07:40.447
shape or form.

00:07:40.807 --> 00:07:42.408
I love motivating my staff

00:07:42.447 --> 00:07:43.507
and making them better and

00:07:43.548 --> 00:07:44.687
motivating the community

00:07:44.747 --> 00:07:46.228
and helping people after I

00:07:46.249 --> 00:07:47.348
get off this podcast.

00:07:47.747 --> 00:07:48.749
I'm running right to be a

00:07:48.788 --> 00:07:50.471
keynote speaker at the university.

00:07:50.512 --> 00:07:52.014
I graduated for their winter

00:07:52.074 --> 00:07:53.636
sports tip off dinner.

00:07:53.696 --> 00:07:56.038
So I believe that, you know,

00:07:56.199 --> 00:07:57.841
one kind brings two back and,

00:07:58.242 --> 00:07:59.884
and my mom and dad taught me that,

00:07:59.944 --> 00:08:01.125
although they had troubles

00:08:01.485 --> 00:08:03.088
in business and financially, uh,

00:08:03.387 --> 00:08:05.810
Their their downfall is what

00:08:05.891 --> 00:08:07.392
gave me an edge in life.

00:08:07.814 --> 00:08:08.053
Yeah.

00:08:08.113 --> 00:08:09.355
Gave me an edge in business.

00:08:09.735 --> 00:08:10.476
So you've said that.

00:08:10.536 --> 00:08:10.718
Right.

00:08:10.757 --> 00:08:11.278
So never.

00:08:12.019 --> 00:08:12.199
I mean,

00:08:12.240 --> 00:08:14.062
I feel like making sure that you

00:08:14.101 --> 00:08:14.802
understand that you're not

00:08:14.862 --> 00:08:15.944
smarter than the curve is

00:08:15.983 --> 00:08:17.446
another way of saying another something.

00:08:17.747 --> 00:08:18.346
Be humble.

00:08:18.447 --> 00:08:18.648
Right.

00:08:18.708 --> 00:08:19.608
Humility first.

00:08:20.529 --> 00:08:21.571
Is there something that you

00:08:21.630 --> 00:08:25.214
do on a regular basis or a

00:08:25.295 --> 00:08:27.237
practice that you put in

00:08:27.257 --> 00:08:29.699
your life to make sure that

00:08:29.819 --> 00:08:31.161
you're continually doing that?

00:08:31.180 --> 00:08:32.761
Not that you know that or feel that,

00:08:32.802 --> 00:08:34.062
but that you're doing that

00:08:34.803 --> 00:08:36.306
in all the aspects of your

00:08:36.346 --> 00:08:37.466
professional personal life.

00:08:38.481 --> 00:08:40.903
So my wife would call it that I'm really,

00:08:41.004 --> 00:08:42.206
really nice and always

00:08:42.225 --> 00:08:43.427
willing to give a hand up.

00:08:44.567 --> 00:08:45.749
Sometimes she calls it

00:08:45.808 --> 00:08:47.270
stupid nice because I spend

00:08:47.311 --> 00:08:48.792
a lot of time in helping

00:08:48.831 --> 00:08:50.153
and motivating people and

00:08:50.192 --> 00:08:51.254
she feels I need to take

00:08:51.274 --> 00:08:52.294
some time for John.

00:08:52.796 --> 00:08:54.918
But to me, that's my passion.

00:08:54.977 --> 00:08:57.600
Anything I can help someone become better,

00:08:57.760 --> 00:08:58.782
anytime I can help...

00:08:59.241 --> 00:09:00.643
educate someone from my

00:09:00.702 --> 00:09:03.624
experiences or my education

00:09:03.823 --> 00:09:06.024
or my so-called path?

00:09:06.125 --> 00:09:06.865
Why shouldn't you?

00:09:06.985 --> 00:09:09.645
I mean, just before we got on this podcast,

00:09:09.725 --> 00:09:11.506
I had a gentleman that I

00:09:11.527 --> 00:09:12.606
know that just built this

00:09:12.647 --> 00:09:13.846
concussion software.

00:09:13.907 --> 00:09:15.107
He knows I'm involved in pro

00:09:15.168 --> 00:09:16.967
sports and he wanted to

00:09:16.988 --> 00:09:18.749
know what I thought about

00:09:18.788 --> 00:09:19.809
this technology.

00:09:19.850 --> 00:09:20.629
And I said, you know,

00:09:20.970 --> 00:09:22.309
your technology is great,

00:09:22.370 --> 00:09:23.951
but you have no idea how to market it.

00:09:25.033 --> 00:09:25.975
And you need to be able to

00:09:26.034 --> 00:09:26.794
put it in front of the

00:09:26.815 --> 00:09:27.615
community that you're

00:09:27.655 --> 00:09:28.576
trying to get access.

00:09:28.917 --> 00:09:29.876
You could sell it to a

00:09:29.917 --> 00:09:31.018
healthcare professional,

00:09:31.057 --> 00:09:32.379
but that's not what it's for.

00:09:32.458 --> 00:09:33.759
It's for kids in sports.

00:09:34.120 --> 00:09:34.941
You need to get this in

00:09:34.980 --> 00:09:35.980
front of parents and you

00:09:36.020 --> 00:09:37.261
need to get it in front of coaches.

00:09:37.322 --> 00:09:39.903
And his marketing plan was none of that.

00:09:39.964 --> 00:09:43.947
And ultimately I've learned to sell you

00:09:44.746 --> 00:09:47.928
to sell your product, whatever it may be,

00:09:48.350 --> 00:09:49.370
you need to be in front of

00:09:49.409 --> 00:09:50.750
your audience constantly,

00:09:50.831 --> 00:09:53.393
not only selling, but learning,

00:09:53.653 --> 00:09:54.533
collaborating,

00:09:55.073 --> 00:09:56.695
building a culture with them.

00:09:57.576 --> 00:09:58.556
And I'd like to say the

00:09:58.615 --> 00:09:59.917
success of John Gallucci

00:09:59.937 --> 00:10:01.138
and the success of JAG

00:10:01.158 --> 00:10:02.899
Physical Therapy is we are

00:10:02.938 --> 00:10:03.639
ingrained in the

00:10:03.679 --> 00:10:05.240
communities that we service.

00:10:05.480 --> 00:10:07.282
And all of my clinical

00:10:07.302 --> 00:10:09.504
directors are ingrained in the

00:10:09.880 --> 00:10:11.623
in the catchment areas that we're in.

00:10:11.982 --> 00:10:13.403
People like to say, oh, John,

00:10:13.423 --> 00:10:14.225
you've got one hundred and

00:10:14.245 --> 00:10:15.285
fifty five clinics.

00:10:15.645 --> 00:10:16.767
You're a large company.

00:10:16.886 --> 00:10:17.106
No,

00:10:17.147 --> 00:10:18.427
we're one hundred and fifty five

00:10:18.629 --> 00:10:20.149
individual community based

00:10:20.590 --> 00:10:22.331
clinics that are engaged

00:10:22.351 --> 00:10:23.472
with the community each and

00:10:23.513 --> 00:10:24.433
every day because that's

00:10:24.453 --> 00:10:25.654
what built the first clinic.

00:10:26.195 --> 00:10:28.277
So and that's sort of how

00:10:28.297 --> 00:10:29.498
we've been able to succeed

00:10:29.999 --> 00:10:31.460
and have good longevity and

00:10:31.779 --> 00:10:32.561
sustainability.

00:10:33.379 --> 00:10:34.360
I want to ask you,

00:10:34.559 --> 00:10:35.461
I'm always interested about

00:10:35.681 --> 00:10:37.562
these two moments because I

00:10:37.602 --> 00:10:39.625
think they're bigger moments, right?

00:10:39.664 --> 00:10:40.725
Number one is opening your

00:10:40.785 --> 00:10:42.307
first clinic because going

00:10:42.347 --> 00:10:44.428
from zero to one is huge, right?

00:10:44.448 --> 00:10:45.750
It's a thousand, it's a hundred percent.

00:10:46.110 --> 00:10:48.533
And then going from one to two, right?

00:10:48.854 --> 00:10:50.615
So what made you say,

00:10:50.674 --> 00:10:51.475
not only do I want to be in

00:10:51.495 --> 00:10:52.057
the profession,

00:10:52.096 --> 00:10:53.097
but I want to be sort of

00:10:53.118 --> 00:10:53.957
the master of my own

00:10:53.998 --> 00:10:55.679
destiny and open a clinic.

00:10:55.860 --> 00:10:56.260
And then-

00:10:57.442 --> 00:10:59.205
Was it an easy decision or a

00:10:59.245 --> 00:10:59.905
difficult one?

00:11:00.506 --> 00:11:02.649
Again, growing by a hundred percent,

00:11:02.710 --> 00:11:04.652
going from one to two.

00:11:04.672 --> 00:11:06.294
That's an awesome question.

00:11:06.335 --> 00:11:07.836
And the best way to answer it is,

00:11:08.604 --> 00:11:11.625
Again, I've been in numerous clinics,

00:11:12.085 --> 00:11:13.285
numerous companies.

00:11:13.806 --> 00:11:15.626
From the time I was thirteen years old,

00:11:15.767 --> 00:11:16.846
I've learned from some of

00:11:16.886 --> 00:11:18.707
the best mentors in the

00:11:18.727 --> 00:11:20.168
physical therapy profession.

00:11:20.628 --> 00:11:22.828
Marilyn Moffitt, we all know Marilyn,

00:11:22.908 --> 00:11:25.830
APTA legend, NYU legend.

00:11:26.289 --> 00:11:28.931
Art Nelson, another NYU APTA.

00:11:29.312 --> 00:11:30.351
Rich Giordano,

00:11:30.371 --> 00:11:31.971
an unbelievable hands-on

00:11:32.033 --> 00:11:33.273
skilled physical therapist.

00:11:33.716 --> 00:11:35.458
Catherine McWilliams led

00:11:35.539 --> 00:11:37.042
Lenox Hill Hospital for years,

00:11:37.081 --> 00:11:38.182
went out individually,

00:11:38.243 --> 00:11:39.264
opened up her practice.

00:11:39.764 --> 00:11:42.004
So learning from them on how

00:11:42.044 --> 00:11:43.144
they operated their

00:11:43.205 --> 00:11:45.145
practices and how they

00:11:45.206 --> 00:11:46.546
built the practice around a

00:11:46.605 --> 00:11:49.386
philosophy of their individuality.

00:11:49.486 --> 00:11:51.027
So Catherine was an

00:11:51.226 --> 00:11:53.128
unbelievable hands-on therapist.

00:11:53.168 --> 00:11:55.889
Rich was an unbelievable biomechanist.

00:11:56.389 --> 00:11:58.389
Art was an unbelievable researcher.

00:11:59.509 --> 00:12:01.309
I wanted to be able to offer

00:12:01.370 --> 00:12:02.331
something special.

00:12:02.390 --> 00:12:05.230
And when it came time for me to say, hey,

00:12:05.250 --> 00:12:07.091
it's time for me to have my own

00:12:07.692 --> 00:12:09.013
identity and my own

00:12:09.153 --> 00:12:10.953
individuality is how we

00:12:10.994 --> 00:12:13.033
came about to open up the first clinic.

00:12:13.073 --> 00:12:14.735
And it was funny because I

00:12:14.774 --> 00:12:16.255
came out of professional sports.

00:12:16.316 --> 00:12:17.556
I'm very fortunate that I've

00:12:17.576 --> 00:12:18.756
worked in professional sports.

00:12:19.517 --> 00:12:21.018
I had a friend that was with

00:12:21.097 --> 00:12:22.738
one of the sports marketing companies.

00:12:22.758 --> 00:12:23.219
And he was like,

00:12:23.339 --> 00:12:24.918
I'm going to give you your

00:12:25.038 --> 00:12:26.320
name of your company for

00:12:26.399 --> 00:12:28.140
free as a gift from me to you.

00:12:28.480 --> 00:12:29.461
And I'm going to teach you

00:12:29.541 --> 00:12:30.802
how to brand the name.

00:12:30.841 --> 00:12:32.802
And he gave me thirty five

00:12:32.842 --> 00:12:34.743
different names and I love them the death,

00:12:34.763 --> 00:12:35.644
but they were horrible.

00:12:36.283 --> 00:12:38.325
I mean, everything we've seen today,

00:12:38.345 --> 00:12:39.384
and I won't name a few

00:12:39.424 --> 00:12:40.264
because there's a couple of

00:12:40.284 --> 00:12:41.245
those names out there,

00:12:41.284 --> 00:12:42.966
but it was everything we've

00:12:43.025 --> 00:12:45.966
seen before around movement,

00:12:46.025 --> 00:12:47.147
around success.

00:12:47.866 --> 00:12:49.466
And my wife, one day,

00:12:49.647 --> 00:12:50.687
she was doing our legal

00:12:50.726 --> 00:12:53.008
papers and she said, you know,

00:12:53.227 --> 00:12:54.168
what's the deal, bud?

00:12:54.207 --> 00:12:55.288
You got to name the company.

00:12:55.307 --> 00:12:57.249
You can't open a door without a name.

00:12:57.688 --> 00:12:59.229
And on top of the paper,

00:12:59.328 --> 00:13:01.490
she had John Anthony Gallucci

00:13:02.230 --> 00:13:02.850
And I'm like, well,

00:13:02.870 --> 00:13:04.350
what about Jag Physical Therapy?

00:13:04.390 --> 00:13:05.530
And she goes, your initials?

00:13:06.010 --> 00:13:08.371
And I said, listen, I love Gene Simmons.

00:13:08.392 --> 00:13:09.292
I'm a Kiss fan.

00:13:09.331 --> 00:13:10.592
Keep it simple, silly.

00:13:11.072 --> 00:13:12.493
So let's keep it simple.

00:13:12.592 --> 00:13:13.894
And she goes, OK,

00:13:14.274 --> 00:13:16.855
doing business as Jag Physical Therapy.

00:13:16.875 --> 00:13:19.014
And we go back to my marketing buddy.

00:13:19.054 --> 00:13:21.196
And he was like, oh, you mean like Jaguar?

00:13:21.655 --> 00:13:24.216
And I'm like, no, I mean like Jag,

00:13:24.256 --> 00:13:24.716
like me.

00:13:24.736 --> 00:13:26.097
And he goes, what do you mean?

00:13:26.118 --> 00:13:27.817
John Anthony Gallucci, it's me.

00:13:28.217 --> 00:13:28.597
And he goes,

00:13:29.178 --> 00:13:30.438
I don't know if that's going to sell.

00:13:31.139 --> 00:13:33.539
And, you know, lo and behold, it sold.

00:13:33.600 --> 00:13:35.520
And here we are almost

00:13:35.561 --> 00:13:37.020
twenty one years later and

00:13:37.861 --> 00:13:39.642
and we're doing OK.

00:13:39.682 --> 00:13:41.123
What about the jump from one to two?

00:13:41.342 --> 00:13:42.942
Was that as scary,

00:13:43.003 --> 00:13:44.443
scarier from zero to one?

00:13:45.774 --> 00:13:48.275
What would drive drove me

00:13:48.655 --> 00:13:51.177
one to two is I hate to say

00:13:51.217 --> 00:13:53.721
this pride and selfishness.

00:13:53.740 --> 00:13:53.780
OK,

00:13:54.541 --> 00:13:57.303
I had a young physical therapist that

00:13:57.403 --> 00:13:59.966
came and joined me right out of school.

00:14:00.466 --> 00:14:03.168
I spent two years molding

00:14:03.229 --> 00:14:05.350
him in the type of care and

00:14:05.530 --> 00:14:06.871
outcomes we wanted,

00:14:07.212 --> 00:14:09.715
the VIP type service we wanted.

00:14:10.075 --> 00:14:13.615
the patient first experience,

00:14:14.296 --> 00:14:15.596
treat people the way you

00:14:15.636 --> 00:14:16.517
want to be treated.

00:14:16.937 --> 00:14:18.798
And he came to me and told me,

00:14:18.857 --> 00:14:19.977
I've got another offer to

00:14:19.998 --> 00:14:20.817
go somewhere else.

00:14:20.837 --> 00:14:21.499
And I was like, whoa,

00:14:21.879 --> 00:14:23.119
I just spent two years

00:14:23.139 --> 00:14:24.799
giving you the special sauce.

00:14:25.299 --> 00:14:26.500
And ultimately I said,

00:14:26.620 --> 00:14:27.721
I know how to fix that.

00:14:28.041 --> 00:14:29.160
Let's open up a clinic

00:14:29.201 --> 00:14:30.782
together and you'll be able

00:14:30.802 --> 00:14:32.741
to generate more capital for yourself.

00:14:33.361 --> 00:14:35.202
And he stayed and you should know he's

00:14:35.582 --> 00:14:36.984
with me for twenty years.

00:14:37.345 --> 00:14:38.806
He's our Executive Vice

00:14:38.865 --> 00:14:40.027
President of Clinical

00:14:40.067 --> 00:14:41.427
Services at JAG Physical

00:14:41.467 --> 00:14:42.830
Therapy for the entire company.

00:14:43.250 --> 00:14:44.850
His name is Michael Evangelist.

00:14:45.231 --> 00:14:46.032
He's awesome,

00:14:46.413 --> 00:14:47.974
and we've been together for twenty years.

00:14:48.394 --> 00:14:50.035
Now, the funny thing is,

00:14:50.096 --> 00:14:51.977
he's my ying to my yang, you know,

00:14:52.038 --> 00:14:53.219
or the yang to my ying,

00:14:53.499 --> 00:14:54.559
however they say that,

00:14:54.620 --> 00:14:56.662
but he's a laid-back cat,

00:14:56.682 --> 00:14:58.263
and I'm right in front of you,

00:14:58.302 --> 00:14:59.443
get out and let's go.

00:14:59.563 --> 00:14:59.745
So...

00:15:00.205 --> 00:15:01.785
we we did well together so

00:15:02.086 --> 00:15:03.226
it was really I didn't want

00:15:03.248 --> 00:15:04.609
to lose mike and and

00:15:04.688 --> 00:15:05.609
ultimately if you look at

00:15:05.649 --> 00:15:07.291
the first seven centers

00:15:07.630 --> 00:15:08.572
they were all kind of the

00:15:08.631 --> 00:15:10.173
same reason I we trained

00:15:10.212 --> 00:15:10.974
someone and I didn't want

00:15:10.994 --> 00:15:13.375
to lose them I love that

00:15:13.615 --> 00:15:15.256
that's that's probably the

00:15:15.277 --> 00:15:16.518
I've asked people similar

00:15:17.078 --> 00:15:18.200
in your situation with

00:15:18.279 --> 00:15:19.200
multiple clinics that

00:15:19.240 --> 00:15:20.542
question and I've never

00:15:20.562 --> 00:15:21.802
heard that type of answer before

00:15:22.866 --> 00:15:24.187
So that's interesting.

00:15:24.307 --> 00:15:25.549
I like that.

00:15:25.570 --> 00:15:27.250
My wife says I'm really unique.

00:15:27.711 --> 00:15:28.292
Very unique.

00:15:28.692 --> 00:15:29.894
Well, here's a unique experience.

00:15:29.913 --> 00:15:30.934
And I have a great chair.

00:15:30.955 --> 00:15:31.895
You got a great chair.

00:15:32.115 --> 00:15:33.417
You just mentioned Gene Simmons.

00:15:33.476 --> 00:15:34.457
On your fiftieth birthday,

00:15:34.477 --> 00:15:35.359
you had the opportunity to

00:15:35.399 --> 00:15:36.419
meet Gene Simmons.

00:15:36.480 --> 00:15:37.321
And, you know,

00:15:37.881 --> 00:15:38.863
I'm old enough to know that

00:15:38.982 --> 00:15:40.063
part of the audience is going,

00:15:40.163 --> 00:15:40.724
who's that?

00:15:40.803 --> 00:15:41.345
I'm like, well...

00:15:41.485 --> 00:15:42.547
look up the band kiss,

00:15:42.606 --> 00:15:44.269
go to Spotify kids and just

00:15:44.309 --> 00:15:45.230
play a couple of kiss songs.

00:15:45.272 --> 00:15:45.812
Chances are,

00:15:46.253 --> 00:15:47.134
especially if you've been to

00:15:47.154 --> 00:15:48.115
professional sports games,

00:15:48.135 --> 00:15:49.038
you've heard them playing

00:15:49.057 --> 00:15:49.719
in the background.

00:15:50.080 --> 00:15:50.399
Yeah.

00:15:50.440 --> 00:15:53.466
Now Jean's entrepreneurial spirit is,

00:15:54.467 --> 00:15:57.110
has been noted, not just his musical,

00:15:57.149 --> 00:15:58.831
but he really needed to be a marketer.

00:15:58.932 --> 00:16:00.312
He needed to be able to

00:16:00.432 --> 00:16:01.514
market and present.

00:16:01.553 --> 00:16:02.014
I mean, look at,

00:16:02.333 --> 00:16:03.695
if you just Google KISS kids,

00:16:04.515 --> 00:16:05.376
a little bit different is

00:16:05.417 --> 00:16:07.057
how they present themselves.

00:16:07.739 --> 00:16:08.678
How has his approach

00:16:08.820 --> 00:16:10.860
influenced your business philosophy?

00:16:10.900 --> 00:16:11.140
I mean,

00:16:11.662 --> 00:16:13.744
I get some similar vibes in terms

00:16:13.783 --> 00:16:14.624
of the intensity.

00:16:14.923 --> 00:16:16.365
Gene Simmons was never one

00:16:16.385 --> 00:16:19.268
to do anything small or quiet.

00:16:19.607 --> 00:16:21.009
So what lessons from Gene

00:16:21.068 --> 00:16:22.811
and KISS have you also been

00:16:22.850 --> 00:16:24.052
able to apply to your career?

00:16:24.537 --> 00:16:26.899
So that's a great question.

00:16:26.940 --> 00:16:28.301
And also for the audience

00:16:28.421 --> 00:16:29.361
that may be a little bit

00:16:29.381 --> 00:16:30.984
younger than I am and don't

00:16:31.004 --> 00:16:32.504
know Gene Simmons and Kiss,

00:16:32.566 --> 00:16:35.128
they may have seen Family

00:16:35.187 --> 00:16:36.769
Jewels with Gene Simmons.

00:16:36.809 --> 00:16:38.451
And many people may have

00:16:38.491 --> 00:16:39.633
seen that on television.

00:16:40.173 --> 00:16:41.394
And if you watch that and

00:16:41.414 --> 00:16:42.436
you watch some of the

00:16:42.515 --> 00:16:44.817
episodes where he's in his office,

00:16:45.438 --> 00:16:46.639
And he's showing you the

00:16:46.759 --> 00:16:49.682
history of his entrepreneurial sense.

00:16:49.741 --> 00:16:52.123
And some people get that and some don't.

00:16:52.462 --> 00:16:54.924
He's talking about businesses, restaurants,

00:16:55.465 --> 00:16:56.826
albums he's producing,

00:16:56.905 --> 00:16:58.767
different things he's doing in radio,

00:16:59.548 --> 00:17:01.788
television, movies, real estate.

00:17:02.208 --> 00:17:03.409
So if you really have an

00:17:03.470 --> 00:17:04.631
opportunity and want to

00:17:04.651 --> 00:17:06.231
learn anything from Gene Simmons,

00:17:06.531 --> 00:17:08.413
watch a couple episodes of Family Jewels,

00:17:08.452 --> 00:17:10.473
but really pay attention to

00:17:10.493 --> 00:17:12.275
when he's in his office and

00:17:12.295 --> 00:17:13.615
the shots of his office.

00:17:13.635 --> 00:17:15.257
And you kind of see this is

00:17:15.297 --> 00:17:16.657
a man that kind of touches

00:17:16.817 --> 00:17:18.378
every industry in an

00:17:18.558 --> 00:17:19.740
entrepreneurial sense.

00:17:20.240 --> 00:17:23.241
But on my fiftieth birthday, as a surprise,

00:17:24.662 --> 00:17:27.243
my team, my family, my brother,

00:17:27.324 --> 00:17:28.805
my best friend, my brother Mario,

00:17:29.164 --> 00:17:30.746
my best friend Stu Schwerner,

00:17:31.145 --> 00:17:32.286
and my cousin Rich,

00:17:32.926 --> 00:17:34.126
and my cousin Andrew put

00:17:34.166 --> 00:17:35.387
together a weekend,

00:17:35.708 --> 00:17:36.888
which was originally just

00:17:36.909 --> 00:17:38.809
to go down to Mardi Gras in New Orleans.

00:17:39.385 --> 00:17:40.946
And I've never been, you know,

00:17:40.967 --> 00:17:42.346
I've been all over with sports,

00:17:42.386 --> 00:17:43.587
but never went to Mardi Gras.

00:17:43.607 --> 00:17:44.387
So I'm like, all right,

00:17:44.788 --> 00:17:45.709
sounds like a hoot.

00:17:46.308 --> 00:17:47.589
So we go down and we're down

00:17:47.609 --> 00:17:48.589
there for two days.

00:17:48.609 --> 00:17:50.171
And I'm like, all right, what else we do?

00:17:50.191 --> 00:17:51.290
And we listened to the music.

00:17:51.330 --> 00:17:52.412
We had a couple of drinks

00:17:52.771 --> 00:17:53.692
like this is nice,

00:17:53.771 --> 00:17:54.932
but it's really crowded.

00:17:54.992 --> 00:17:55.093
And

00:17:55.633 --> 00:17:57.433
Like, you know, what's next?

00:17:57.493 --> 00:17:58.355
And then they took me to a

00:17:58.394 --> 00:17:59.434
fancy restaurant.

00:17:59.476 --> 00:18:01.376
I'm like, all right, I'm from New York.

00:18:01.396 --> 00:18:03.698
We've got a lot of nice fancy restaurants.

00:18:04.238 --> 00:18:05.058
So sure enough,

00:18:05.098 --> 00:18:06.599
they have this ball every

00:18:06.640 --> 00:18:08.800
year and Kiss was playing at the ball.

00:18:09.240 --> 00:18:10.721
So there's this big parade

00:18:10.821 --> 00:18:13.203
and then Kiss goes into the big Coliseum.

00:18:13.743 --> 00:18:15.424
And was, was the, the act.

00:18:15.484 --> 00:18:18.266
And ultimately we get there and no,

00:18:18.385 --> 00:18:20.186
where it's a ball wearing tuxedos.

00:18:20.527 --> 00:18:20.846
Oh, sure.

00:18:20.866 --> 00:18:22.186
So we're in,

00:18:22.446 --> 00:18:23.488
I'll send you a picture if we

00:18:23.508 --> 00:18:24.008
get a chance,

00:18:24.127 --> 00:18:26.709
but so we're in full tuxedo and,

00:18:26.848 --> 00:18:29.049
and ultimately we're at the

00:18:29.069 --> 00:18:31.951
seats and my buddy goes, Hey, follow me.

00:18:32.010 --> 00:18:32.990
And I follow him.

00:18:33.070 --> 00:18:34.051
And sure enough,

00:18:34.071 --> 00:18:35.092
they bring me to the belly

00:18:35.172 --> 00:18:35.872
of the stadium.

00:18:36.373 --> 00:18:37.413
And what they did was got a

00:18:37.553 --> 00:18:38.854
one-on-one experience with

00:18:38.913 --> 00:18:40.074
me and Gene Simmons and

00:18:40.458 --> 00:18:42.318
for an hour underneath the

00:18:42.358 --> 00:18:45.721
tunnels of the stadium in New Orleans.

00:18:45.840 --> 00:18:47.801
And he was awesome.

00:18:47.842 --> 00:18:49.222
First of all, he comes in.

00:18:49.762 --> 00:18:50.423
I was shocked.

00:18:50.443 --> 00:18:51.503
He was all dressed up

00:18:51.523 --> 00:18:52.884
because it was an hour before.

00:18:53.265 --> 00:18:54.286
So he's all dressed up.

00:18:54.326 --> 00:18:55.786
He's got his six-inch heels.

00:18:56.307 --> 00:18:58.268
And, you know, we did the whole fan thing,

00:18:58.307 --> 00:18:59.147
took a couple of pictures

00:18:59.188 --> 00:18:59.868
for ten minutes.

00:18:59.909 --> 00:19:02.029
But then literally for forty-five,

00:19:02.069 --> 00:19:02.670
fifty minutes,

00:19:02.730 --> 00:19:05.132
we talked about entrepreneurialism,

00:19:05.392 --> 00:19:07.212
marketing, branding,

00:19:07.633 --> 00:19:09.253
understanding your audience,

00:19:09.693 --> 00:19:11.214
understanding who you want

00:19:11.234 --> 00:19:13.155
to get to understand what you're doing.

00:19:13.496 --> 00:19:15.037
How do you replicate that?

00:19:15.297 --> 00:19:16.958
How do you get your fan base

00:19:16.998 --> 00:19:18.318
to market for you?

00:19:19.318 --> 00:19:20.599
So it was awesome.

00:19:20.660 --> 00:19:21.881
And he kind of shared the

00:19:21.901 --> 00:19:24.442
whole concept of the makeup and the

00:19:24.801 --> 00:19:27.903
and the whole outfit that

00:19:27.923 --> 00:19:30.184
they wear and the rationale.

00:19:30.545 --> 00:19:32.266
And I was just so taken back

00:19:32.306 --> 00:19:33.425
by it that it was great

00:19:33.467 --> 00:19:34.807
that I went back to my

00:19:34.846 --> 00:19:35.688
marketing team and said,

00:19:35.708 --> 00:19:36.468
we've got to do this.

00:19:36.548 --> 00:19:37.307
We've got to do this.

00:19:37.648 --> 00:19:38.328
And they were like, John,

00:19:38.368 --> 00:19:39.609
you're not putting makeup on.

00:19:39.730 --> 00:19:40.869
So get that out of your head.

00:19:40.970 --> 00:19:42.371
So needless to say,

00:19:42.411 --> 00:19:44.192
I don't treat patients with makeup, but

00:19:44.692 --> 00:19:46.413
And ultimately, you know,

00:19:46.472 --> 00:19:47.834
he's just someone that

00:19:47.894 --> 00:19:49.035
people should take a step

00:19:49.055 --> 00:19:51.297
back and realize what he's

00:19:51.336 --> 00:19:53.137
been able to create and build.

00:19:53.538 --> 00:19:54.979
And it's all based on his

00:19:55.058 --> 00:19:57.320
drive and his passion and

00:19:57.361 --> 00:19:58.721
his entrepreneurial spirit.

00:19:59.263 --> 00:19:59.344
Yeah,

00:19:59.364 --> 00:20:00.625
there's been a couple bands out there

00:20:00.645 --> 00:20:01.688
with my background in radio.

00:20:03.069 --> 00:20:04.913
There's only been a few that

00:20:04.952 --> 00:20:07.237
have been bigger than just

00:20:07.557 --> 00:20:08.478
creating music.

00:20:08.499 --> 00:20:08.679
I mean,

00:20:08.699 --> 00:20:11.063
you can say KISS created some

00:20:11.262 --> 00:20:13.967
anthem rock legendary songs.

00:20:14.847 --> 00:20:16.748
Um, but Gene Simmons was that,

00:20:16.788 --> 00:20:19.288
which is what he was very much a, um,

00:20:19.409 --> 00:20:19.769
a yes.

00:20:19.929 --> 00:20:21.628
And yes, he's an, he's a,

00:20:21.689 --> 00:20:23.750
he's a musician and, and, and,

00:20:23.769 --> 00:20:24.750
and he just sort of looked at,

00:20:25.329 --> 00:20:25.990
looked at life.

00:20:26.049 --> 00:20:27.170
And from the interviews that

00:20:27.230 --> 00:20:27.829
I've seen him in,

00:20:28.230 --> 00:20:29.211
he just looked at how could

00:20:29.230 --> 00:20:30.310
he take that energy.

00:20:30.790 --> 00:20:31.631
And even if he didn't know

00:20:31.671 --> 00:20:32.651
about the field or the

00:20:32.671 --> 00:20:33.730
thing he was going into,

00:20:34.071 --> 00:20:35.652
he sort of brute forced his way in there.

00:20:35.711 --> 00:20:36.592
I'll figure it out,

00:20:36.991 --> 00:20:38.152
but I'm going to bring this energy,

00:20:38.172 --> 00:20:39.893
which was sort of almost unparalleled.

00:20:39.952 --> 00:20:41.232
If you've ever watched them on stage,

00:20:41.272 --> 00:20:42.133
of course, um,

00:20:42.634 --> 00:20:43.474
I'm going to figure it out.

00:20:43.496 --> 00:20:44.978
I'm going to change this my way.

00:20:45.138 --> 00:20:46.622
And some of his things failed,

00:20:47.083 --> 00:20:49.626
and that's okay because he

00:20:49.667 --> 00:20:50.710
sort of played the numbers game.

00:20:52.041 --> 00:20:53.481
You have to fail to succeed.

00:20:53.541 --> 00:20:54.462
I don't know how many times

00:20:54.542 --> 00:20:55.542
I say that in a day.

00:20:56.002 --> 00:20:57.202
I say it to my children.

00:20:57.262 --> 00:20:58.403
I say it to my team.

00:20:59.403 --> 00:20:59.963
You're not going to

00:21:00.084 --> 00:21:01.505
understand the flavor of

00:21:01.565 --> 00:21:03.404
success until you've been

00:21:03.464 --> 00:21:04.704
knocked down and you fail

00:21:04.825 --> 00:21:06.586
and you get back up.

00:21:06.986 --> 00:21:10.106
You know, and listen, I educate all over.

00:21:10.146 --> 00:21:11.386
I'm going into business schools.

00:21:11.406 --> 00:21:13.167
I'm going into entrepreneurial programs.

00:21:13.488 --> 00:21:14.867
I'm going into physical therapy,

00:21:15.468 --> 00:21:16.469
occupational therapy,

00:21:16.588 --> 00:21:17.788
athletic training programs.

00:21:18.310 --> 00:21:19.373
I go into different

00:21:19.413 --> 00:21:21.156
motivational speaking events.

00:21:21.617 --> 00:21:23.119
But I tell people all the time,

00:21:23.601 --> 00:21:24.663
if you've never been

00:21:24.683 --> 00:21:26.145
knocked down or you've

00:21:26.227 --> 00:21:27.308
never failed or you've

00:21:27.368 --> 00:21:28.351
never made a mistake,

00:21:28.371 --> 00:21:29.051
you're never going to

00:21:29.092 --> 00:21:30.414
appreciate your success.

00:21:31.411 --> 00:21:32.431
So that's very important.

00:21:32.550 --> 00:21:34.231
And and Gene will tell you

00:21:34.332 --> 00:21:35.511
they've tried things that

00:21:35.571 --> 00:21:36.432
just were horrible.

00:21:36.752 --> 00:21:38.133
We've tried things that just

00:21:38.192 --> 00:21:38.952
didn't work out.

00:21:39.373 --> 00:21:40.614
But at least you've tried.

00:21:41.153 --> 00:21:41.413
Yeah.

00:21:41.493 --> 00:21:42.413
And you walk away a little

00:21:42.473 --> 00:21:43.595
you walk away smarter.

00:21:43.634 --> 00:21:43.795
You know,

00:21:43.815 --> 00:21:44.914
I was reading a great book about

00:21:45.035 --> 00:21:46.134
where do the books called

00:21:46.154 --> 00:21:47.336
Where Do Good Ideas Come From?

00:21:47.715 --> 00:21:48.736
And the author essentially

00:21:48.796 --> 00:21:49.976
said people are afraid of

00:21:50.036 --> 00:21:51.376
going back to square one.

00:21:52.417 --> 00:21:54.577
But the thing that you have

00:21:54.617 --> 00:21:56.298
to pay attention to is you

00:21:56.318 --> 00:21:57.358
are now armed with the

00:21:57.459 --> 00:21:59.239
information with what brought you back,

00:21:59.680 --> 00:22:01.140
made you go back to square one.

00:22:01.400 --> 00:22:02.039
So you're not the same

00:22:02.099 --> 00:22:03.220
person at the same spot,

00:22:03.319 --> 00:22:04.701
even if you are at square one.

00:22:05.161 --> 00:22:06.260
So how do you figure it out again?

00:22:06.300 --> 00:22:07.320
You can take those lessons

00:22:07.361 --> 00:22:09.761
of failure and put them towards success.

00:22:09.981 --> 00:22:11.461
Now you can fast track that.

00:22:11.902 --> 00:22:14.262
You've mentioned the relationship.

00:22:14.303 --> 00:22:15.742
You talked about your cousin, Rich.

00:22:16.542 --> 00:22:17.844
and him being a mentor in

00:22:17.864 --> 00:22:18.844
your life and I feel like

00:22:18.903 --> 00:22:19.963
mentorship is a way of

00:22:20.044 --> 00:22:21.424
someone maybe pointing out

00:22:21.484 --> 00:22:22.964
that landmine of failure

00:22:23.266 --> 00:22:24.486
before you happen to step

00:22:24.566 --> 00:22:25.685
on it a good way of looking

00:22:25.726 --> 00:22:27.626
at that how did how did

00:22:27.866 --> 00:22:28.788
your cousin rich as a

00:22:28.867 --> 00:22:30.607
mentor mentor influence

00:22:30.627 --> 00:22:32.328
your approach to building

00:22:32.348 --> 00:22:33.449
and scaling your practice

00:22:33.608 --> 00:22:34.750
what was his background

00:22:35.821 --> 00:22:37.702
So Rich is a physical therapist.

00:22:39.023 --> 00:22:40.484
So again, like I told you,

00:22:40.545 --> 00:22:42.207
I started in clinics at thirteen.

00:22:42.646 --> 00:22:44.008
I was at a family party,

00:22:44.347 --> 00:22:46.369
sixteen and a half, seventeen years old,

00:22:46.950 --> 00:22:48.250
applying to colleges.

00:22:48.290 --> 00:22:48.971
I thought I was going to

00:22:49.011 --> 00:22:49.932
wrestle in college.

00:22:49.951 --> 00:22:50.653
I was a wrestler.

00:22:51.413 --> 00:22:53.674
And Rich was the guy that

00:22:53.714 --> 00:22:55.056
was always around.

00:22:57.308 --> 00:22:57.868
The kids,

00:22:57.909 --> 00:22:59.348
the athletes trying to get us

00:22:59.769 --> 00:23:00.829
engaged in different

00:23:00.890 --> 00:23:02.510
activities and trying to

00:23:02.570 --> 00:23:04.551
bring us out to speak to each other.

00:23:04.632 --> 00:23:07.413
And one day he had probably five of us,

00:23:07.472 --> 00:23:08.432
including my brother,

00:23:08.452 --> 00:23:09.413
a couple of cousins.

00:23:09.453 --> 00:23:11.574
And he turned to me and he goes,

00:23:11.594 --> 00:23:13.194
you're going into your senior year.

00:23:13.234 --> 00:23:14.255
I know you're getting offers

00:23:14.275 --> 00:23:15.115
to go and wrestle,

00:23:15.155 --> 00:23:17.037
but what's your plan in life?

00:23:17.196 --> 00:23:18.237
And I said, well,

00:23:18.416 --> 00:23:20.137
I'm going to go to college and wrestle.

00:23:20.877 --> 00:23:23.058
And he goes, and listen, if you know Rich,

00:23:23.078 --> 00:23:24.519
he's very matter of a fact.

00:23:24.579 --> 00:23:25.420
And he goes, no, idiot.

00:23:25.990 --> 00:23:28.531
What what what do you want to do in life?

00:23:28.551 --> 00:23:30.353
You're going to college to do something.

00:23:30.953 --> 00:23:31.914
I said, well, you know,

00:23:31.974 --> 00:23:33.536
because of my dad's business,

00:23:33.576 --> 00:23:34.477
I've been around physical

00:23:34.517 --> 00:23:35.718
therapists a lot and I've

00:23:35.758 --> 00:23:36.478
been in clinics.

00:23:37.019 --> 00:23:38.940
I'd love to be a physical therapist.

00:23:39.140 --> 00:23:40.401
And the next thing I got

00:23:40.500 --> 00:23:41.602
swatted in the back of the

00:23:41.622 --> 00:23:42.343
head and he goes,

00:23:42.682 --> 00:23:43.923
do you have any idea what I

00:23:43.963 --> 00:23:44.724
do for a living?

00:23:45.444 --> 00:23:47.086
And I said, no.

00:23:47.446 --> 00:23:48.428
And he goes, well, you know,

00:23:48.448 --> 00:23:49.648
I'm a physical therapist

00:23:49.709 --> 00:23:52.270
and I have a small private practice.

00:23:52.371 --> 00:23:54.132
I work for a hospital as well.

00:23:54.553 --> 00:23:56.634
I do some some sports stuff.

00:23:57.255 --> 00:23:57.595
He goes,

00:23:57.615 --> 00:23:58.536
if you really want to be a

00:23:58.596 --> 00:24:00.257
physical therapist this summer,

00:24:00.317 --> 00:24:01.878
I'd like you to come and work with me.

00:24:02.278 --> 00:24:02.679
And he goes,

00:24:02.900 --> 00:24:04.161
I'll tell you if you can be a

00:24:04.201 --> 00:24:05.422
physical therapist or not,

00:24:05.461 --> 00:24:06.702
and if you have what it takes.

00:24:07.579 --> 00:24:08.380
And ultimately,

00:24:08.519 --> 00:24:10.181
I went up to his clinic and

00:24:10.221 --> 00:24:11.381
moved in with his family.

00:24:11.840 --> 00:24:13.181
And we would start the day

00:24:13.201 --> 00:24:14.801
at five thirty where I had

00:24:14.821 --> 00:24:16.781
a I had to run to stay fit

00:24:16.821 --> 00:24:19.623
for wrestling and he would run with me.

00:24:19.663 --> 00:24:20.522
And then we'd be in the

00:24:20.603 --> 00:24:22.903
office by six forty five

00:24:22.942 --> 00:24:24.222
and we'd see patients from

00:24:24.324 --> 00:24:26.344
six forty five until seven

00:24:26.384 --> 00:24:27.364
o'clock at night.

00:24:27.384 --> 00:24:28.344
And then we'd stop for

00:24:28.384 --> 00:24:30.765
dinner and get home by nine thirty.

00:24:30.785 --> 00:24:32.224
You'd crash at ten o'clock

00:24:32.265 --> 00:24:34.566
and start the day all over the next day.

00:24:34.586 --> 00:24:35.806
And I did that for five.

00:24:36.365 --> 00:24:37.166
ten weeks,

00:24:37.227 --> 00:24:39.388
and it really taught me how to

00:24:39.449 --> 00:24:40.289
talk to people,

00:24:40.630 --> 00:24:42.310
taught me how to motivate people,

00:24:42.711 --> 00:24:44.232
taught me how to interact

00:24:44.272 --> 00:24:46.434
with physicians that, think about it,

00:24:46.494 --> 00:24:47.915
I was a seventeen-year-old kid,

00:24:47.955 --> 00:24:50.377
a physician was like a god to me,

00:24:50.439 --> 00:24:52.760
you know, and I was able to speak to them,

00:24:52.800 --> 00:24:54.721
and Rich took me to various

00:24:54.882 --> 00:24:56.483
education programs, I mean,

00:24:56.864 --> 00:24:58.285
The joke around New York

00:24:58.345 --> 00:25:00.626
City is Ronnie Barnes from

00:25:00.667 --> 00:25:01.868
the New York Giants and

00:25:01.909 --> 00:25:02.828
Russ Warren from the New

00:25:02.848 --> 00:25:03.869
York Giants and Mike

00:25:03.910 --> 00:25:05.652
Saunders from the New York Knicks.

00:25:05.692 --> 00:25:06.633
They knew me when I was

00:25:06.673 --> 00:25:07.733
seventeen years old because

00:25:07.773 --> 00:25:08.374
I was going to these

00:25:08.433 --> 00:25:10.215
education sessions with

00:25:10.276 --> 00:25:12.978
Rich and ultimately it sort

00:25:12.998 --> 00:25:14.219
of gave me a light of

00:25:14.559 --> 00:25:15.861
direction of sports.

00:25:16.201 --> 00:25:17.701
versus private practice.

00:25:17.781 --> 00:25:19.962
And I believe, why not do all of it?

00:25:20.002 --> 00:25:21.304
And I've been able to do it.

00:25:21.344 --> 00:25:22.724
I've been able to work in pro sports.

00:25:23.144 --> 00:25:25.086
I'm dual degree, dual licensed.

00:25:25.125 --> 00:25:26.487
I'm a certified athletic trainer.

00:25:26.507 --> 00:25:27.586
I've worked as a certified

00:25:27.626 --> 00:25:28.268
athletic trainer.

00:25:28.307 --> 00:25:30.328
I'm a licensed physical therapist.

00:25:30.409 --> 00:25:31.390
I've worked as a licensed

00:25:31.410 --> 00:25:32.210
physical therapist.

00:25:32.230 --> 00:25:33.530
I'm an entrepreneur.

00:25:33.590 --> 00:25:34.590
I'm a business owner.

00:25:35.051 --> 00:25:35.951
I'm an author.

00:25:36.031 --> 00:25:36.711
I'm a speaker.

00:25:36.751 --> 00:25:38.553
In my opinion, you only go through one.

00:25:38.673 --> 00:25:40.354
So why not try everything?

00:25:40.994 --> 00:25:41.875
Very Gene Simmons.

00:25:42.596 --> 00:25:42.955
Yes.

00:25:43.736 --> 00:25:44.517
Very Gene Simmons.

00:25:45.598 --> 00:25:48.721
Last thing we can do on an episode, John,

00:25:48.921 --> 00:25:50.662
is called the parting shot.

00:25:51.221 --> 00:25:52.182
And that's your chance for

00:25:52.242 --> 00:25:53.542
either a mic drop moment,

00:25:53.663 --> 00:25:54.824
a soapbox statement.

00:25:55.584 --> 00:25:56.265
What would you want to leave

00:25:56.285 --> 00:25:56.944
with the audience?

00:25:56.984 --> 00:25:57.845
Is there something that

00:25:58.846 --> 00:25:59.486
you'd want to make sure

00:25:59.506 --> 00:26:01.446
they don't forget?

00:26:01.467 --> 00:26:02.347
The best thing I could

00:26:02.387 --> 00:26:03.748
possibly tell your audience

00:26:03.769 --> 00:26:05.509
is never take no for an answer.

00:26:06.450 --> 00:26:08.230
If you want it, go get it.

00:26:08.651 --> 00:26:09.731
And if you get knocked down,

00:26:09.932 --> 00:26:11.112
get back up and you'll

00:26:11.152 --> 00:26:12.712
enjoy that taste of success.

00:26:13.252 --> 00:26:14.354
It's so important.

00:26:14.951 --> 00:26:16.757
Follow your path and follow your dreams.

00:26:17.117 --> 00:26:19.383
You only go through once.

00:26:19.844 --> 00:26:20.967
So do what you got to do.

00:26:21.823 --> 00:26:22.262
Well played.

00:26:22.943 --> 00:26:23.663
John, appreciate.

00:26:23.683 --> 00:26:24.703
I mean,

00:26:24.845 --> 00:26:26.184
I was going to say bring in your insight,

00:26:26.204 --> 00:26:27.185
but I feel like your energy

00:26:27.526 --> 00:26:28.746
comes into the room before

00:26:28.786 --> 00:26:29.586
your insight does.

00:26:29.626 --> 00:26:30.207
It's pretty big.

00:26:30.267 --> 00:26:30.767
I like that.

00:26:31.268 --> 00:26:32.407
Thanks for doing what you do

00:26:32.627 --> 00:26:33.669
and being a good example.

00:26:35.009 --> 00:26:36.009
The one thing I would want

00:26:36.029 --> 00:26:37.711
to that I'm holding on to

00:26:37.770 --> 00:26:38.391
is you don't have one

00:26:38.411 --> 00:26:39.551
hundred and fifty five clinics.

00:26:39.571 --> 00:26:40.751
You know,

00:26:40.832 --> 00:26:41.992
you've got one hundred and fifty

00:26:42.053 --> 00:26:42.813
individual hundred fifty

00:26:42.833 --> 00:26:44.874
five individual community clinics.

00:26:45.194 --> 00:26:46.275
And that's a good way to look at it.

00:26:46.295 --> 00:26:48.715
And I'm so proud of what our

00:26:48.736 --> 00:26:49.836
team has been able to achieve.

00:26:51.048 --> 00:26:51.612
Appreciate it.

00:26:51.653 --> 00:26:52.135
All right.