May 22, 2024

Getting to the Bottom of Musculoskeletal Health (f Dr. Larry Benz)

Getting to the Bottom of Musculoskeletal Health (f Dr. Larry Benz)

In this compelling episode of PT Pintcast, host Jimmy McKay dives deep into the world of musculoskeletal health with the mastermind behind Confluent Health, Dr. Larry Benz. With over 700 outpatient PT clinics, Dr. Benz shares his monumental influence in the profession, insights on physical therapy trends, and the challenges the field faces today.


Episode Highlights:

  • Guest Introduction:
  • Meet Dr. Larry Benz, CEO of Confluent Health, a leader in private physical therapy, digital health, education, occupational medicine, and provider network management.
  • Dr. Benz’s impressive career includes overseeing more than 700 outpatient PT clinics.

vi


Discussion Points:

  • Trends in Physical Therapy:
  • The growing popularity of physical therapy in mainstream media and social platforms.
  • The challenges of increasing market capture from 12% to a potential 95% in musculoskeletal health.
  • The critical shortage of physical therapists and the impact of COVID-19 on the profession.
  • The decline in PT school applicants and the implications for the future workforce.
  • Educational Innovations:
  • Dr. Benz's initiative to reduce PT school duration from three years to two.
  • The hurdles and successes in establishing two-year PT programs.
  • The need for a collaborative effort among CAPTE, APTA, ACAPT, and the Federation of State Licensure Boards to revamp PT education.
  • Clinical Readiness and Burnout:
  • The disparity between the academic training and clinical readiness of new graduates.
  • Strategies to improve the transition from education to practice, including licensing exams midway through PT programs.
  • Personal Insights:
  • Dr. Benz’s experience in the military and its influence on his professional philosophy.
  • The role of social media in promoting physical therapy and Dr. Benz’s strategic use of platforms like Twitter and Instagram.

Sponsors:

  • Owens Recovery Science:
  • Get certified in personalized blood flow restriction rehabilitation training with Johnny Owens and the team. Visit OwensRecoveryScience.com for more information.
WEBVTT

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Let's go.

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All right, ladies and gentlemen,

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welcome to another episode,

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another round.

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Everybody gets drinks all

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around a PT Pinecast.

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Today, we're diving deep,

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getting to the bottom of the pint,

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into the world of

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musculoskeletal health with

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someone who's done this before.

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I've been doing it for a while,

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the mastermind behind Confluent Health,

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a powerhouse in private physical therapy,

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digital health, education,

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occupational medicine,

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and provider network management.

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That's all I could get out on one breath.

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There's more.

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With more than 700

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outpatient PT clinics under his belt,

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our guest today's influence

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in the profession that

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we're in is nothing short of monumental.

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And I'm not overusing that term.

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Plus,

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his Twitter handle is the envy of

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almost all physical

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therapists who use that platform.

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Let's say cheers to none

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other than Dr. Larry Benz.

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Larry, welcome to the show.

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Well, thank you, Jim.

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I really appreciate it.

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Thanks for the very kind, warm intro.

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It's a pleasure watching

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what you've accomplished

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with this podcast and other

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things that you've done.

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So thank you for all the

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work you're doing as well.

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Well, thank you.

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The hardest question is always first,

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what are we drinking?

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Well, we're drinking,

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people are going to be surprised,

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but I'm a Miller Lite guy.

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So I'm a Miller Lite guy, love the taste.

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I'm the anti-beer snob.

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Now when it comes to wine,

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I'm a little bit more discerning.

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Bourbon, I drink Old Foe,

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which is one of the

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cheapest bourbons you've got.

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But Miller Lite,

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it's won a bunch of awards.

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It says right on the bottle,

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a fine pilsner, lists all the awards,

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up here on the label,

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and then its quote is, quality,

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uncompromising, and unchangeable.

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Now,

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how could you beat a beer that's got that,

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Jimmy?

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You can't.

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And see,

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I like this is I always like I

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like what I like.

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You like what you like.

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And by changing what I do

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based on what someone else

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likes feels disingenuous.

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The funny part is I did a

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lot of that in my 20s, not 20 somethings.

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But then all of a sudden I realized,

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why am I doing this?

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Why not do the thing that I like,

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even if it upsets someone else?

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Here's the funny part.

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Most of the time, other people don't care.

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They really don't.

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In fact, they get a kick out of it.

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I go to places like Austin,

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Texas a lot on Rainy Street.

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You go to these places,

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100% of the beers are craft beers.

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And it's really,

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really impossible for me to distinguish.

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So I just always ask,

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what is the one that's most

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like Miller Lite?

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And they give me some type

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of pills that are usually a lager.

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So it makes things easier.

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I'm a big believer in decision fatigue.

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And so when it comes to beer,

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there's not a lot of

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decisions for me to make.

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The decision fatigue was famous,

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or I think the first person

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I learned about the term was Steve Jobs.

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I think a lot of people

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learned about decision

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fatigue from Steve Jobs,

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where he just said, I've got, you know,

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a bunch of black

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turtlenecks and jeans and

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these plain sneakers and people like,

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but you're worth a bajillion dollars.

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Why don't you have this and this and this?

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And he went full.

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I think he just went full

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circle on me because I like

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this and it works and I

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want to pay attention to other things.

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No, that's exactly right.

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I think it plays out in different people,

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different ways.

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For some, it's their dress.

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For some, it's the way they choose to eat.

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I know people eat the same

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thing for lunch every day.

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They don't want that decision.

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I do think when you're an

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executive level or had a

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lot of decisions to make,

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be mindful that your

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decisions are like a muscle

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and they can be subject to fatigue.

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So be careful with it.

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I do that with breakfast.

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I know about me that I can't

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really do anything terribly

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creative until 10 o'clock in the morning.

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So it's two eggs, scramble them up,

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a little bit of cheese, a little tortilla,

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and it's a breakfast

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burrito and I'm fine.

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And I don't, some people will say,

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but you know,

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variety is the spice of life.

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And I said, but for breakfast,

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it's not all food.

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I understand that.

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And it sort of removes that

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from my plate and I can,

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I can focus on other things.

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And I've,

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I've learned this from other

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people where focus is often,

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I was taught an example.

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It's like a flashlight.

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You only have so much of it

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and it can only see so much.

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So when you remove some

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things from your plate or

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the darkness that you don't

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need to pay attention to

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the things that you do,

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you can give more focus.

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Focus is it's, it's, it's tangible.

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You can run out.

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No, that's exactly right.

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I look at a bunch of things that way.

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Not only decision-making,

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I also look at willpower.

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how do you avoid um having

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to exert too much willpower

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because at some point that

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will also give out all it

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does in all humans and

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again it manifests itself

00:04:21.942 --> 00:04:23.122
differently so don't put

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yourself in a position

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where you have to uh

00:04:26.245 --> 00:04:28.427
fatigue it yeah a lot to it

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yeah people will talk about

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that like how do you you

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know there's a common theme

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and we'll get to themes I

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promise we didn't plan that

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we were going to go in this

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direction first but

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I think there's a common trend right now.

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Everybody wants to hack something.

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So biohacking, schedule hacking,

00:04:43.562 --> 00:04:45.884
the daily routine, what does this CEO do,

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the first five things they

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do in the morning,

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I should adopt those things.

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And one that I saw that actually worked,

00:04:50.807 --> 00:04:52.286
because I try a couple of these things,

00:04:52.827 --> 00:04:54.528
was understanding the first

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three things I'm going to do tomorrow.

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I get up and I sort of walk

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around the house.

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It's like, well, I could clean that.

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I could mow the lawn.

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I could get these emails done.

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I could do a lot of things.

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But what are the three

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things I should be doing?

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And the person had framed it up.

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Should versus could.

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In this day and age with our tools,

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we have a lot of coulds.

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But at the end of the day,

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I need a lot of those or at

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least the three most

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important shoulds being done.

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Yeah, absolutely.

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The way it manifests for me

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is I look at it as a return

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on my energy investment.

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Will that give me a return

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in excess of that energy

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that it takes to do or

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adopt something new?

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I think routines and all

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that stuff is great.

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And I think the thing that

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makes us distinguishedly

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human is ability to personalize habits,

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rituals, routines to ourselves.

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Right.

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Find out what works for us.

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Right.

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To think that that's going

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to work for everybody is, is naive.

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Yeah, absolutely.

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All right.

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Well,

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I said the hardest question comes up

00:05:53.057 --> 00:05:53.757
first Miller light.

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I, I am, I am a man as well.

00:05:55.319 --> 00:05:56.259
I do like, you know,

00:05:56.360 --> 00:05:57.240
trying some other bills,

00:05:57.259 --> 00:05:58.360
but when I'm hanging out in

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the summer and it's something easy,

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it's a Miller light.

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It's a Coors light.

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It's a Mick ultra.

00:06:01.543 --> 00:06:02.803
So cheers, Larry.

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Thanks for coming on the show.

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Thank you.

00:06:04.204 --> 00:06:04.406
Yeah.

00:06:04.425 --> 00:06:04.665
Cheers.

00:06:05.887 --> 00:06:06.709
First round brought to you

00:06:06.728 --> 00:06:08.350
by Owens recovery science, our friends,

00:06:08.529 --> 00:06:08.610
uh,

00:06:08.689 --> 00:06:09.951
Johnny Owens and the team owns

00:06:09.990 --> 00:06:11.072
recovery science.com.

00:06:11.552 --> 00:06:12.132
If you're looking to get

00:06:12.151 --> 00:06:13.132
certified and personalized

00:06:13.173 --> 00:06:14.012
blood flow restriction,

00:06:14.052 --> 00:06:14.973
rehabilitation training,

00:06:15.774 --> 00:06:16.415
I have never known where

00:06:16.435 --> 00:06:17.596
Johnny and Johnny is.

00:06:17.615 --> 00:06:18.315
He lives in Texas.

00:06:18.355 --> 00:06:20.298
We flies around people BFR.

00:06:20.358 --> 00:06:21.918
So, uh, if you're looking, he's great.

00:06:21.999 --> 00:06:23.379
We use his products and, um,

00:06:24.343 --> 00:06:25.124
I have the military

00:06:25.184 --> 00:06:26.845
connection with him personally,

00:06:26.884 --> 00:06:27.824
so now I'm a big fan.

00:06:28.204 --> 00:06:28.285
Yeah.

00:06:28.305 --> 00:06:29.225
All right, let's start.

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We mentioned trends a second ago.

00:06:31.725 --> 00:06:34.065
As where you sit in the profession now,

00:06:34.185 --> 00:06:35.065
and we can go backwards

00:06:35.086 --> 00:06:35.706
through your career,

00:06:35.745 --> 00:06:37.487
you've sort of done a lot of things.

00:06:37.507 --> 00:06:39.326
You've gone up, down, left, and right.

00:06:39.726 --> 00:06:40.346
You've got a unique

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perspective now on your experience,

00:06:42.528 --> 00:06:44.007
the things, the people you interact with,

00:06:44.028 --> 00:06:45.067
the things that you get to do.

00:06:45.827 --> 00:06:46.408
What are some of the

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significant trends you're

00:06:47.809 --> 00:06:49.149
seeing right now in our profession,

00:06:49.189 --> 00:06:50.488
knowing that things come and go,

00:06:50.528 --> 00:06:52.029
and by the time the first

00:06:52.069 --> 00:06:53.389
person listens to this episode...

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Or the 10,000th time someone

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listens to this episode.

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Those things will change

00:06:58.432 --> 00:06:59.153
because we know the only

00:06:59.213 --> 00:07:00.052
constant is change.

00:07:00.093 --> 00:07:01.754
But what are some that you

00:07:01.834 --> 00:07:03.314
see specifically in

00:07:03.394 --> 00:07:04.915
physical therapy practice?

00:07:05.035 --> 00:07:05.896
What are some of the trends

00:07:05.915 --> 00:07:07.976
that you actually think are significant?

00:07:08.935 --> 00:07:09.115
Yeah.

00:07:09.156 --> 00:07:10.276
So I think there are two

00:07:10.336 --> 00:07:12.740
sides of a coin on the very,

00:07:12.800 --> 00:07:14.600
very positive side of things.

00:07:14.682 --> 00:07:18.084
Physical therapy is in, it is fashionable.

00:07:18.204 --> 00:07:19.305
We are in soap operas,

00:07:19.346 --> 00:07:20.726
we're in movies and we are

00:07:20.766 --> 00:07:22.428
in social media and

00:07:22.509 --> 00:07:24.091
everybody loves their physio,

00:07:24.151 --> 00:07:25.172
loves their PT.

00:07:25.831 --> 00:07:27.033
That is fantastic.

00:07:28.161 --> 00:07:29.083
Unfortunately,

00:07:29.523 --> 00:07:30.983
the dent that we have made

00:07:31.064 --> 00:07:33.125
is about 10 to 12% in

00:07:33.185 --> 00:07:34.144
musculoskeletal health.

00:07:34.165 --> 00:07:35.446
So all your aches, pains, sprains,

00:07:35.485 --> 00:07:36.485
and strains of the worlds,

00:07:36.846 --> 00:07:38.586
we're at best 12% of them.

00:07:39.226 --> 00:07:41.487
And so as fashionables we are,

00:07:41.889 --> 00:07:43.468
the amount of growth that

00:07:43.509 --> 00:07:46.230
we have in our future is unbelievable.

00:07:46.271 --> 00:07:46.531
I mean,

00:07:47.031 --> 00:07:48.872
we are capturing 12% of a market

00:07:48.891 --> 00:07:49.732
that we should at least

00:07:49.812 --> 00:07:51.392
capture statistically 95%

00:07:51.392 --> 00:07:52.334
because the other 5% need

00:07:52.374 --> 00:07:53.093
to go emergency to surgery.

00:07:55.615 --> 00:07:56.435
you know all those kind of

00:07:56.475 --> 00:07:58.298
things so that's very very

00:07:58.377 --> 00:08:00.139
exciting the flip side of

00:08:00.178 --> 00:08:02.380
that coin is if we get what

00:08:02.461 --> 00:08:04.182
we want and what we deserve

00:08:04.523 --> 00:08:05.845
and what we're good at how

00:08:05.904 --> 00:08:07.925
are we gonna how are we gonna accommodate

00:08:08.865 --> 00:08:09.966
the influx of patients,

00:08:10.867 --> 00:08:11.827
we have a mass shortage.

00:08:12.067 --> 00:08:13.187
And this shortage has been

00:08:13.228 --> 00:08:14.088
around for a while.

00:08:14.689 --> 00:08:16.730
It was disguised pre-COVID,

00:08:17.009 --> 00:08:17.589
but it was there.

00:08:18.471 --> 00:08:20.791
COVID accelerated shortages

00:08:20.992 --> 00:08:22.232
in all healthcare professions,

00:08:22.312 --> 00:08:23.192
particularly PT,

00:08:23.233 --> 00:08:24.213
where it was reported about

00:08:24.213 --> 00:08:24.634
15,000 to 20,000,

00:08:24.634 --> 00:08:26.714
depending on whose numbers you believe,

00:08:26.774 --> 00:08:27.254
sat out.

00:08:27.634 --> 00:08:28.915
Most of them didn't come back.

00:08:29.276 --> 00:08:29.415
Now,

00:08:29.576 --> 00:08:30.656
I'm old enough to remember the

00:08:30.675 --> 00:08:31.437
balanced budget.

00:08:32.236 --> 00:08:33.678
amendment years and years ago,

00:08:33.698 --> 00:08:34.599
where they drastically

00:08:34.639 --> 00:08:35.700
changed the reimbursement

00:08:35.740 --> 00:08:36.660
for physical therapists,

00:08:37.081 --> 00:08:38.022
occupational therapists,

00:08:38.221 --> 00:08:39.823
and speech in a nursing home setting.

00:08:40.283 --> 00:08:41.966
And there was a massive

00:08:42.025 --> 00:08:43.226
number of therapists that

00:08:43.246 --> 00:08:44.628
were laid off during those days.

00:08:44.768 --> 00:08:45.629
And during those days,

00:08:45.708 --> 00:08:46.730
less than a third of those

00:08:46.789 --> 00:08:48.870
PTs came back to work.

00:08:49.192 --> 00:08:50.952
So I've seen this cycle before.

00:08:50.972 --> 00:08:52.534
It's just a little bit different.

00:08:52.975 --> 00:08:54.015
The problem is we're only

00:08:54.056 --> 00:08:56.357
graduating about 12,000 new

00:08:56.378 --> 00:08:57.158
graduates a year.

00:08:58.125 --> 00:08:59.547
But it's 12,000 that don't

00:08:59.626 --> 00:09:01.086
all even sit for their exam.

00:09:01.567 --> 00:09:03.087
It's 12,000 that certainly

00:09:03.128 --> 00:09:04.249
don't all do clinical work.

00:09:04.269 --> 00:09:05.208
Many of them work remotely.

00:09:05.229 --> 00:09:06.349
Many of them don't even work

00:09:06.408 --> 00:09:08.009
in a clinical sense whatsoever.

00:09:08.549 --> 00:09:09.370
And that's okay.

00:09:09.990 --> 00:09:11.471
But we do not have enough to

00:09:11.652 --> 00:09:13.432
answer the call of trying

00:09:13.471 --> 00:09:14.513
to get from 12%

00:09:14.513 --> 00:09:17.354
musculoskeletal health to 95%.

00:09:17.354 --> 00:09:18.974
So how can we accommodate that?

00:09:19.154 --> 00:09:20.134
And accommodating that

00:09:20.174 --> 00:09:21.394
through omnichannel means,

00:09:21.455 --> 00:09:22.395
multimodal ways,

00:09:22.936 --> 00:09:23.875
variety of things that we

00:09:23.916 --> 00:09:24.657
could talk about.

00:09:25.116 --> 00:09:26.256
But the education challenge

00:09:26.277 --> 00:09:27.878
has me the most concerned

00:09:27.918 --> 00:09:29.057
at night because we've had

00:09:29.097 --> 00:09:30.979
an incredible drop in the

00:09:31.019 --> 00:09:32.538
number of applicants in

00:09:32.578 --> 00:09:33.799
physical therapy programs.

00:09:34.220 --> 00:09:37.581
About 70% of all students

00:09:37.620 --> 00:09:38.740
who apply to PT school now

00:09:38.821 --> 00:09:40.481
get accepted into PT school.

00:09:41.042 --> 00:09:42.143
I'm from old school days

00:09:42.182 --> 00:09:43.410
where less than 10, 15,

00:09:43.410 --> 00:09:45.585
20% would get accepted in.

00:09:46.004 --> 00:09:47.485
We saw the same phenomenon

00:09:47.525 --> 00:09:48.746
happen in law schools where

00:09:48.807 --> 00:09:50.827
many law school programs are not being,

00:09:50.868 --> 00:09:52.749
their entire class is not being,

00:09:52.769 --> 00:09:54.389
if they have 100 slots or 80 slots,

00:09:54.870 --> 00:09:57.312
it might be at 50 or 60, 70% of that.

00:09:57.331 --> 00:09:59.033
It's a real challenge in law.

00:09:59.153 --> 00:10:00.734
And it's a good analogy for PT.

00:10:01.594 --> 00:10:02.254
because what ends up

00:10:02.274 --> 00:10:03.494
happening is we have to

00:10:03.573 --> 00:10:04.914
lower our admission standards.

00:10:05.595 --> 00:10:06.995
And so we're taking students

00:10:07.095 --> 00:10:08.174
that are probably less

00:10:08.316 --> 00:10:09.416
academically prepared than

00:10:09.456 --> 00:10:10.475
they've ever been in the past.

00:10:10.855 --> 00:10:11.755
Now I'm okay with that.

00:10:11.796 --> 00:10:12.875
If they've got the passion,

00:10:12.916 --> 00:10:13.856
the drive and the hunger to

00:10:13.897 --> 00:10:15.356
become a good PT, that's all good.

00:10:15.876 --> 00:10:17.658
But the reality is out of that 12,000,

00:10:17.658 --> 00:10:19.738
let's say there's really a

00:10:19.817 --> 00:10:21.337
pool of 10,000 therapists.

00:10:21.738 --> 00:10:23.818
Out of that 10,000, you got long-term care,

00:10:23.879 --> 00:10:25.678
which is rising like crazy

00:10:25.698 --> 00:10:27.399
and for good reason, home health,

00:10:27.460 --> 00:10:28.919
acute care, other settings.

00:10:29.519 --> 00:10:31.763
You're maybe leaving, you know,

00:10:31.802 --> 00:10:32.923
three to four thousand at

00:10:32.984 --> 00:10:34.365
best for the outpatient world,

00:10:34.926 --> 00:10:35.986
the world that I live in

00:10:36.067 --> 00:10:37.249
for musculoskeletal health.

00:10:37.369 --> 00:10:39.150
It's not the only PT world, obviously,

00:10:39.211 --> 00:10:41.212
but it's what my main concern is.

00:10:41.774 --> 00:10:42.875
And so this shortage is

00:10:42.894 --> 00:10:44.636
going to be around for a long, long time.

00:10:45.443 --> 00:10:46.823
Now, years ago,

00:10:46.884 --> 00:10:48.345
we had a similar phenomenon

00:10:48.544 --> 00:10:50.086
and me and some others

00:10:50.206 --> 00:10:52.466
postulated that our best

00:10:52.546 --> 00:10:53.506
and brightest were not

00:10:53.547 --> 00:10:54.726
going into PT school

00:10:54.787 --> 00:10:56.207
because at that particular time,

00:10:56.248 --> 00:10:57.587
we saw them migrate to

00:10:57.648 --> 00:10:58.849
technology fields and

00:10:58.889 --> 00:11:01.509
finance fields and financial technology,

00:11:01.570 --> 00:11:02.529
fintech type stuff.

00:11:03.279 --> 00:11:04.740
And PT school went from two

00:11:04.760 --> 00:11:05.642
years to three years.

00:11:05.701 --> 00:11:06.423
So all of a sudden,

00:11:06.763 --> 00:11:08.424
you have this education creep.

00:11:09.205 --> 00:11:10.385
It was driven by higher ed.

00:11:10.405 --> 00:11:11.927
It was not driven by our profession.

00:11:12.648 --> 00:11:13.769
And so you're not going to

00:11:13.808 --> 00:11:15.049
get out at seven years,

00:11:15.370 --> 00:11:16.631
best case scenario,

00:11:17.091 --> 00:11:18.974
and starting salaries are

00:11:19.234 --> 00:11:20.514
the $70,000 range.

00:11:20.595 --> 00:11:22.756
So the reality is we saw

00:11:22.797 --> 00:11:23.878
this coming years ago.

00:11:24.359 --> 00:11:25.720
And so me and some colleagues said,

00:11:25.759 --> 00:11:27.802
let's reduce PT school from

00:11:27.841 --> 00:11:28.642
three years to two.

00:11:29.543 --> 00:11:29.942
And we did,

00:11:29.962 --> 00:11:31.224
and we've done it very successfully.

00:11:31.244 --> 00:11:32.644
People thought we were crazy at the time.

00:11:32.684 --> 00:11:34.005
We knocked on hundreds of doors.

00:11:34.245 --> 00:11:36.047
I was going to say, how was that received?

00:11:36.528 --> 00:11:37.207
It was, you know,

00:11:37.707 --> 00:11:39.149
the two themes that have

00:11:39.208 --> 00:11:40.870
under underscored my career.

00:11:40.910 --> 00:11:42.432
I remember I was a military therapist.

00:11:42.491 --> 00:11:44.332
I went into private practice and my member,

00:11:44.373 --> 00:11:46.173
the biggest naysayers when

00:11:46.214 --> 00:11:46.955
I went into private

00:11:46.995 --> 00:11:48.054
practice for my colleagues

00:11:48.475 --> 00:11:49.735
were other physical therapy.

00:11:49.775 --> 00:11:49.855
Oh,

00:11:49.895 --> 00:11:51.236
you're going to go into private practice.

00:11:51.297 --> 00:11:52.937
Are you money grubbing capitalists?

00:11:52.977 --> 00:11:53.739
What, you know, what are you,

00:11:54.038 --> 00:11:54.740
you shouldn't do that.

00:11:54.799 --> 00:11:56.600
Healthcare shouldn't have, you know,

00:11:56.980 --> 00:11:57.421
be owned.

00:11:57.480 --> 00:11:57.822
So that was,

00:11:58.522 --> 00:12:00.383
When it got to this education thing,

00:12:00.842 --> 00:12:01.744
our colleagues were our

00:12:01.764 --> 00:12:02.624
biggest nightmare.

00:12:02.683 --> 00:12:03.884
We had academics writing

00:12:03.965 --> 00:12:06.186
letters to the accreditors saying,

00:12:06.206 --> 00:12:07.907
you can't possibly do two years.

00:12:07.966 --> 00:12:09.187
We had all kinds of people

00:12:09.246 --> 00:12:10.888
laughing at us and calling

00:12:10.967 --> 00:12:12.668
us names and throwing rocks at us.

00:12:12.749 --> 00:12:14.049
And then we'd go on the

00:12:14.110 --> 00:12:16.091
steps of higher education

00:12:16.171 --> 00:12:18.211
and we got nosed by so many.

00:12:18.951 --> 00:12:19.472
colleges,

00:12:19.513 --> 00:12:20.653
and we finally found one that was

00:12:20.693 --> 00:12:21.693
ready to take a little risk,

00:12:22.615 --> 00:12:24.596
which was South College down in Tennessee,

00:12:24.636 --> 00:12:25.356
a for-profit.

00:12:26.217 --> 00:12:28.320
And now we have one program

00:12:28.340 --> 00:12:30.321
there that's got two cohorts a year.

00:12:30.400 --> 00:12:31.302
It's 200 students,

00:12:31.341 --> 00:12:32.462
and we've opened up in Atlanta,

00:12:32.482 --> 00:12:34.104
and we'll open up in Nashville with them.

00:12:34.784 --> 00:12:35.524
At the same time,

00:12:35.585 --> 00:12:36.865
all the ones who did this

00:12:36.905 --> 00:12:38.067
with me were all from Baylor,

00:12:38.126 --> 00:12:39.668
John Childs and Tim Flynn

00:12:39.687 --> 00:12:40.509
and Rob Wainer and

00:12:41.024 --> 00:12:43.264
So Baylor took us on and they said,

00:12:43.304 --> 00:12:44.306
we'll do it once you get

00:12:44.326 --> 00:12:45.265
accredited because it's

00:12:45.386 --> 00:12:46.267
very difficult to get

00:12:46.307 --> 00:12:47.567
accredited as a two year program.

00:12:47.587 --> 00:12:48.248
When you're trying to do

00:12:48.288 --> 00:12:50.950
hybrid learning techniques, it's very,

00:12:50.970 --> 00:12:51.549
very difficult.

00:12:51.629 --> 00:12:53.331
Again, this is all nine, 10 years ago,

00:12:53.370 --> 00:12:54.572
so well before COVID.

00:12:55.172 --> 00:12:55.952
COVID hits.

00:12:56.712 --> 00:12:57.673
And now all of a sudden,

00:12:58.192 --> 00:13:00.033
every academic faculty

00:13:00.094 --> 00:13:02.774
member saying who used to say never, ever,

00:13:03.034 --> 00:13:04.375
ever over my dead body

00:13:04.394 --> 00:13:05.735
while I teach an online course.

00:13:05.775 --> 00:13:06.296
Well, you know what?

00:13:06.676 --> 00:13:07.316
During COVID,

00:13:07.495 --> 00:13:08.636
you're teaching an online course,

00:13:08.677 --> 00:13:09.616
you're going to be terminated.

00:13:10.037 --> 00:13:11.758
And so they all pivoted, if you will.

00:13:12.298 --> 00:13:14.197
Most did it very poorly, by the way,

00:13:14.258 --> 00:13:15.178
because it's a different

00:13:15.239 --> 00:13:16.379
skill set that allows an

00:13:16.438 --> 00:13:17.779
instructor to teach online.

00:13:18.659 --> 00:13:19.759
Just like a therapist needs

00:13:19.820 --> 00:13:21.821
a different skill set to do, you know,

00:13:21.880 --> 00:13:23.000
telehealth than they do in

00:13:23.061 --> 00:13:24.841
clinic setting or additional skill sets,

00:13:24.902 --> 00:13:25.302
I should add.

00:13:26.211 --> 00:13:27.692
And so today, as we speak,

00:13:27.712 --> 00:13:29.333
there are about 13 to 15

00:13:29.333 --> 00:13:30.554
programs that are two year

00:13:30.595 --> 00:13:34.037
programs of approximately 300.

00:13:34.037 --> 00:13:35.719
So we barely move the needle.

00:13:36.519 --> 00:13:37.019
And, you know,

00:13:37.039 --> 00:13:38.701
the reality is there's not

00:13:38.801 --> 00:13:41.623
enough motivation for most

00:13:41.682 --> 00:13:43.183
schools to reduce their

00:13:43.224 --> 00:13:45.345
tuition cycle from three years to two,

00:13:46.025 --> 00:13:47.567
even with declining enrollments.

00:13:48.067 --> 00:13:48.847
So then you say, well,

00:13:48.868 --> 00:13:50.828
how can we correct the program?

00:13:50.869 --> 00:13:52.230
Well, you know, Dr. Rick Shields,

00:13:52.269 --> 00:13:54.291
who's a tremendous research

00:13:54.370 --> 00:13:58.072
scientist out of University of Iowa,

00:13:58.173 --> 00:13:59.114
who's just been incredible

00:13:59.134 --> 00:13:59.953
in the neural world,

00:13:59.974 --> 00:14:00.995
has started to apply his

00:14:01.054 --> 00:14:02.096
research techniques to

00:14:02.115 --> 00:14:03.856
higher ed and particularly PT school.

00:14:04.537 --> 00:14:05.217
And one of the things he

00:14:05.258 --> 00:14:06.938
found is that the net present value,

00:14:06.999 --> 00:14:08.980
when it gets to about what it is in PT,

00:14:09.039 --> 00:14:11.382
about $85,000, $86,000,

00:14:11.381 --> 00:14:12.722
people migrate towards

00:14:13.303 --> 00:14:16.385
nurse practitioner and PA and pharma,

00:14:16.625 --> 00:14:18.126
and in some case, veterinary medicine.

00:14:18.427 --> 00:14:19.548
The idea being that for the

00:14:19.587 --> 00:14:20.989
same amount of schooling,

00:14:21.109 --> 00:14:21.769
those who are really

00:14:21.809 --> 00:14:22.309
interested in the

00:14:22.330 --> 00:14:23.291
healthcare field are going

00:14:23.311 --> 00:14:24.152
to go to those where it's a

00:14:24.491 --> 00:14:25.493
little bit less schooling

00:14:25.572 --> 00:14:26.293
or about the same,

00:14:26.413 --> 00:14:27.394
and the starting salaries

00:14:27.453 --> 00:14:28.054
are much higher.

00:14:28.910 --> 00:14:30.692
And so we have this, you know,

00:14:30.812 --> 00:14:31.831
and then the other figure

00:14:31.851 --> 00:14:32.832
to keep in mind is what I

00:14:32.873 --> 00:14:34.774
call the 150 Mendoza line.

00:14:34.813 --> 00:14:36.594
And that basically is at

00:14:36.594 --> 00:14:38.254
$150,000 of student debt.

00:14:38.975 --> 00:14:39.875
As a profession,

00:14:39.916 --> 00:14:41.636
you're no longer an attractive profession,

00:14:41.937 --> 00:14:42.937
right, wrong, or indifferent.

00:14:43.477 --> 00:14:45.378
Artificial line, is it true in every case?

00:14:45.518 --> 00:14:45.739
No.

00:14:45.778 --> 00:14:46.798
So what you do have, though,

00:14:46.818 --> 00:14:49.419
is many less applicants is

00:14:49.779 --> 00:14:51.061
the end result of this.

00:14:51.921 --> 00:14:52.922
So how can we change this?

00:14:53.461 --> 00:14:53.621
Well,

00:14:53.662 --> 00:14:55.243
one of the ways we can change it is

00:14:55.302 --> 00:14:57.803
to change our mindset about

00:14:57.844 --> 00:14:59.605
a physical therapist, education,

00:14:59.705 --> 00:15:00.666
curriculum and training.

00:15:01.265 --> 00:15:02.527
And it's my contention that

00:15:02.586 --> 00:15:03.908
midway through their education,

00:15:03.947 --> 00:15:05.008
whether in a traditional

00:15:05.048 --> 00:15:05.908
three year program that

00:15:05.928 --> 00:15:07.068
would be at 18 months at a

00:15:07.109 --> 00:15:08.529
two year program would be at a year,

00:15:09.030 --> 00:15:10.110
you would sit for the first

00:15:10.171 --> 00:15:11.131
part of your state boards.

00:15:11.812 --> 00:15:13.173
You would have underlying

00:15:13.693 --> 00:15:15.056
being able to do clinical exam,

00:15:15.115 --> 00:15:16.697
understand clinical prediction rules,

00:15:16.758 --> 00:15:17.479
understand clinical

00:15:17.519 --> 00:15:18.899
guidelines as promulgated

00:15:18.980 --> 00:15:22.124
by the Orthopedic Physical

00:15:22.144 --> 00:15:23.885
Therapy Association of the APTA.

00:15:24.486 --> 00:15:25.067
And you would have a

00:15:25.126 --> 00:15:26.548
competent set of skill set.

00:15:26.568 --> 00:15:27.710
You'd get a master's degree,

00:15:27.890 --> 00:15:28.711
sit for your boards,

00:15:29.251 --> 00:15:30.952
It's contingent upon you

00:15:30.993 --> 00:15:32.953
finishing the balance of your DPT.

00:15:33.433 --> 00:15:34.374
At the end of that DPT,

00:15:34.394 --> 00:15:35.495
you get full licensure.

00:15:35.934 --> 00:15:37.596
But the difference is as a

00:15:37.696 --> 00:15:39.136
licensed therapist during that time,

00:15:39.157 --> 00:15:39.836
you could bill for your

00:15:39.876 --> 00:15:41.077
services because the

00:15:41.138 --> 00:15:43.839
problem we have now is we we have a faith,

00:15:43.859 --> 00:15:44.999
hope and prayer technique

00:15:45.019 --> 00:15:45.960
for training therapists.

00:15:46.000 --> 00:15:47.841
We send them out to anywhere

00:15:47.921 --> 00:15:49.361
who wants to take students

00:15:49.922 --> 00:15:51.822
and we try to make them clinically ready.

00:15:52.623 --> 00:15:53.344
well here's the other

00:15:53.744 --> 00:15:54.745
interesting phenomenon

00:15:55.285 --> 00:15:56.707
pre-covid when there wasn't

00:15:56.947 --> 00:15:57.989
as much of a shortage there

00:15:58.009 --> 00:15:58.809
was still a shortage but

00:15:58.850 --> 00:16:00.611
not as profound lots of

00:16:00.793 --> 00:16:02.014
lots of practices stopped

00:16:02.033 --> 00:16:03.515
taking students we limited

00:16:03.556 --> 00:16:04.517
the number of students in a

00:16:04.557 --> 00:16:05.418
lot of our places to

00:16:05.457 --> 00:16:06.639
certain academic programs

00:16:06.658 --> 00:16:08.561
just just because we could

00:16:08.581 --> 00:16:09.381
you know capacity

00:16:10.062 --> 00:16:10.202
Well,

00:16:10.222 --> 00:16:11.144
then what happened is when the

00:16:11.183 --> 00:16:14.065
shortages came out, everybody said, well,

00:16:14.105 --> 00:16:15.725
technique for getting more students,

00:16:15.787 --> 00:16:16.907
they're getting recruiting

00:16:16.966 --> 00:16:18.207
is to take on more students.

00:16:18.248 --> 00:16:21.649
So we've actually, in a way, diluted,

00:16:21.750 --> 00:16:22.370
liquidated,

00:16:22.429 --> 00:16:24.071
dummy down to a certain extent,

00:16:24.192 --> 00:16:24.951
even the educational

00:16:25.011 --> 00:16:26.273
training of our current PTs.

00:16:26.793 --> 00:16:27.553
but if they took their

00:16:27.573 --> 00:16:28.874
licensure exam you'd be

00:16:28.894 --> 00:16:30.034
able to bill you'd be able

00:16:30.054 --> 00:16:30.754
to they'd be able to see

00:16:30.774 --> 00:16:31.735
medicare patients you'd be

00:16:31.755 --> 00:16:33.037
able to pay them you'd be

00:16:33.057 --> 00:16:34.397
able to pay them a modest

00:16:34.576 --> 00:16:36.519
amount maybe 50 60 of a

00:16:36.578 --> 00:16:38.340
starting pt you'd also be

00:16:38.360 --> 00:16:39.299
able to add revenues to

00:16:39.340 --> 00:16:41.561
your clinic and that amount

00:16:41.600 --> 00:16:42.261
would lower their

00:16:43.081 --> 00:16:44.682
It's like paying student athletes, right?

00:16:44.962 --> 00:16:45.744
It would lower their

00:16:45.823 --> 00:16:47.384
educational costs overall.

00:16:47.403 --> 00:16:48.465
So I think that's one idea

00:16:48.485 --> 00:16:50.145
and one thing to be considered.

00:16:50.686 --> 00:16:51.826
The other major challenge

00:16:51.846 --> 00:16:52.826
that I just alluded to is

00:16:53.466 --> 00:16:54.427
now we're getting students

00:16:54.488 --> 00:16:55.908
who've graduated, this 12,000,

00:16:55.908 --> 00:16:57.469
that's really probably 10,

00:16:57.469 --> 00:16:58.690
and then on an outpatient basis,

00:16:58.750 --> 00:16:59.649
really three or four,

00:17:00.171 --> 00:17:00.831
and their clinical

00:17:00.910 --> 00:17:02.432
readiness is at an all time worse.

00:17:03.052 --> 00:17:04.553
And so we are seeing new graduates,

00:17:04.573 --> 00:17:06.093
and this is not their fault.

00:17:06.113 --> 00:17:07.473
This is not an accusation

00:17:07.513 --> 00:17:08.253
towards the students.

00:17:09.595 --> 00:17:10.976
It's an accusation towards the system.

00:17:11.576 --> 00:17:12.336
we're not training them to

00:17:12.375 --> 00:17:13.237
be clinically ready.

00:17:13.297 --> 00:17:14.738
And so to bring them up to

00:17:14.798 --> 00:17:15.897
par to where they could see

00:17:15.917 --> 00:17:16.979
a full load of patients

00:17:17.078 --> 00:17:18.299
could take weeks and months

00:17:18.380 --> 00:17:19.480
and more mentoring and more

00:17:19.539 --> 00:17:21.260
remediation and more level setting.

00:17:21.820 --> 00:17:23.481
And so lots of therapists, you know,

00:17:23.521 --> 00:17:24.682
we have all these residency

00:17:24.722 --> 00:17:26.483
training residencies around the country.

00:17:26.503 --> 00:17:28.125
We have the largest residency in the US,

00:17:28.164 --> 00:17:29.265
but the numbers are down

00:17:29.605 --> 00:17:30.746
because the base therapists

00:17:30.786 --> 00:17:31.705
coming out of three years

00:17:31.786 --> 00:17:32.747
are coming in burned out.

00:17:33.446 --> 00:17:34.667
And now we have to mentor

00:17:34.688 --> 00:17:35.587
them and remediate.

00:17:36.048 --> 00:17:37.669
And so lots and lots of

00:17:37.769 --> 00:17:39.150
challenges going on in there.

00:17:39.190 --> 00:17:40.070
And so I think, you know,

00:17:40.902 --> 00:17:41.981
When you ask me that question,

00:17:42.001 --> 00:17:42.903
that's the first and

00:17:43.022 --> 00:17:44.063
foremost thing that comes to mind.

00:17:44.403 --> 00:17:46.124
What would need to change to

00:17:46.183 --> 00:17:47.064
make that possible?

00:17:47.324 --> 00:17:48.845
Your idea of halfway through

00:17:48.865 --> 00:17:49.444
your education,

00:17:49.484 --> 00:17:50.885
either at 12 months or 18 months,

00:17:51.246 --> 00:17:52.445
would it be you need to

00:17:52.546 --> 00:17:53.826
advocate for rules change?

00:17:53.906 --> 00:17:54.747
Is it academia?

00:17:54.767 --> 00:17:55.126
Where is it?

00:17:57.307 --> 00:17:58.650
It's a combination of things.

00:17:58.690 --> 00:17:59.871
You'd have to get a meeting

00:17:59.891 --> 00:18:00.932
of the minds together,

00:18:01.092 --> 00:18:03.634
an unholy alliance consisting of CAPTI,

00:18:04.115 --> 00:18:09.559
of APTA, of the Academy of Academics,

00:18:09.720 --> 00:18:10.119
ACAP,

00:18:10.800 --> 00:18:13.584
and certainly the Federation of

00:18:13.624 --> 00:18:14.805
State Licensure Boards,

00:18:14.884 --> 00:18:16.747
because in order to take an exam,

00:18:16.767 --> 00:18:17.807
you have to have a degree.

00:18:18.367 --> 00:18:20.028
And so you'd have to get

00:18:20.368 --> 00:18:21.630
agreements that you can do

00:18:21.670 --> 00:18:22.829
that at a master's degree

00:18:22.890 --> 00:18:24.810
level and that their DPT

00:18:24.851 --> 00:18:26.051
would be contingent upon that.

00:18:26.092 --> 00:18:26.711
It's not any different than

00:18:26.731 --> 00:18:27.633
what happens in med school

00:18:27.653 --> 00:18:28.532
when they start sitting for

00:18:28.573 --> 00:18:30.473
boards during their second

00:18:30.493 --> 00:18:31.074
and third year.

00:18:31.513 --> 00:18:32.835
It's just a take off on it

00:18:33.095 --> 00:18:33.955
and creating more of a

00:18:34.195 --> 00:18:35.395
traditional medical model

00:18:35.476 --> 00:18:36.656
or proven medical model.

00:18:37.237 --> 00:18:38.758
rather than the system we have now,

00:18:38.798 --> 00:18:39.877
which is it's three years,

00:18:39.938 --> 00:18:41.097
but six months of it or a

00:18:41.298 --> 00:18:42.459
year of it is throwing them

00:18:42.519 --> 00:18:45.900
out to an uncertified group

00:18:45.940 --> 00:18:48.580
of clinics that is

00:18:48.621 --> 00:18:50.141
completely removed from an academic.

00:18:50.641 --> 00:18:51.402
And so it is,

00:18:51.942 --> 00:18:53.501
if I take an academic position,

00:18:53.561 --> 00:18:55.482
it's very unnerving to send

00:18:55.903 --> 00:18:57.363
your students out to a

00:18:57.423 --> 00:18:58.644
non-academic setting.

00:18:59.625 --> 00:19:01.186
and expect similar results

00:19:01.247 --> 00:19:02.388
from practice to practice.

00:19:02.429 --> 00:19:04.172
And so if you talk to any of

00:19:04.211 --> 00:19:06.935
the better PT programs across the country,

00:19:07.196 --> 00:19:08.638
they can tell you off the

00:19:08.679 --> 00:19:09.339
tip of their tongue,

00:19:09.359 --> 00:19:10.181
what are the four or five

00:19:10.240 --> 00:19:11.143
programs that they really

00:19:11.182 --> 00:19:12.404
want their students to be trained in.

00:19:13.665 --> 00:19:16.287
And that is, as you mentioned,

00:19:16.326 --> 00:19:17.047
not at random,

00:19:17.067 --> 00:19:18.347
but it's at the mercy of

00:19:18.428 --> 00:19:20.328
who has availability and

00:19:20.348 --> 00:19:21.128
who is willing to take

00:19:21.169 --> 00:19:22.049
students at that time.

00:19:22.309 --> 00:19:23.450
And then, you know, I mean,

00:19:23.490 --> 00:19:24.431
I knew this from being in

00:19:24.451 --> 00:19:25.171
PT school and just

00:19:25.211 --> 00:19:26.811
listening around now is by

00:19:26.832 --> 00:19:28.132
the time you get there as a student,

00:19:28.152 --> 00:19:29.153
that therapist you repair

00:19:29.192 --> 00:19:30.073
with might not be there anymore.

00:19:30.691 --> 00:19:31.790
No, that's exactly right.

00:19:31.872 --> 00:19:33.511
And then you throw in the

00:19:33.592 --> 00:19:34.633
regulatory side of it.

00:19:34.673 --> 00:19:36.493
They've got to learn a new EMR every time.

00:19:36.513 --> 00:19:37.394
They've got to learn the new

00:19:37.433 --> 00:19:38.654
rules of the trade at that

00:19:38.694 --> 00:19:41.076
particular clinical practice.

00:19:41.215 --> 00:19:43.576
And all these things happen.

00:19:43.596 --> 00:19:45.018
And what happens is as an employer,

00:19:45.038 --> 00:19:47.278
they land on our desk

00:19:47.739 --> 00:19:49.680
needing more training, burned out.

00:19:50.680 --> 00:19:51.880
lost their zest for the

00:19:51.920 --> 00:19:52.881
profession and they haven't

00:19:52.901 --> 00:19:54.020
even started their career

00:19:54.040 --> 00:19:55.601
yet and so those are the

00:19:56.020 --> 00:19:57.382
you know challenges and

00:19:57.442 --> 00:19:58.041
they're not going to go

00:19:58.061 --> 00:19:59.461
away easily and so how does

00:19:59.501 --> 00:20:00.461
it manifest itself in the

00:20:00.501 --> 00:20:01.583
workplace right now well

00:20:01.603 --> 00:20:03.282
the average pt according to

00:20:03.343 --> 00:20:04.583
some new pt according to

00:20:04.603 --> 00:20:05.663
some survey data lasts

00:20:05.682 --> 00:20:06.584
about eight months on their

00:20:06.624 --> 00:20:09.124
new job yeah that's down

00:20:09.163 --> 00:20:10.644
from nine months uh from a

00:20:10.765 --> 00:20:12.924
few years prior and look at

00:20:12.944 --> 00:20:13.964
the retention rates the

00:20:14.005 --> 00:20:15.165
retention rates are you

00:20:15.185 --> 00:20:16.286
know at best you're seeing

00:20:17.026 --> 00:20:19.148
um you know 15 to 25 percent

00:20:19.729 --> 00:20:21.010
of the staff and these are

00:20:21.230 --> 00:20:22.451
therapists that are less

00:20:22.491 --> 00:20:23.413
than call it a year and a

00:20:23.472 --> 00:20:26.856
half of graduation um going

00:20:26.957 --> 00:20:27.897
on to bigger and other

00:20:27.938 --> 00:20:28.999
things all right let's

00:20:29.038 --> 00:20:30.039
combine the last two things

00:20:30.059 --> 00:20:31.561
we talked about which is

00:20:32.737 --> 00:20:34.259
Um, I'll never, you know,

00:20:34.578 --> 00:20:35.779
programs can never go hybrid.

00:20:35.819 --> 00:20:36.480
It can happen.

00:20:36.760 --> 00:20:37.942
And then a pandemic comes

00:20:38.001 --> 00:20:38.863
and it's necessity is the

00:20:38.883 --> 00:20:39.462
mother of invention.

00:20:39.482 --> 00:20:40.663
And, oh, look, we can do that.

00:20:41.105 --> 00:20:42.385
And this thing that you're proposing,

00:20:42.826 --> 00:20:43.926
what would need to happen

00:20:43.987 --> 00:20:44.968
to actually make this,

00:20:45.409 --> 00:20:46.809
to make this thing a reality?

00:20:46.869 --> 00:20:47.369
Is there some,

00:20:47.470 --> 00:20:48.651
is there some dynamic change?

00:20:48.691 --> 00:20:50.553
You said, you know, getting an alliance,

00:20:50.633 --> 00:20:52.674
this unholy alliance, but what would,

00:20:52.775 --> 00:20:53.655
what could cause it?

00:20:53.675 --> 00:20:54.416
Because I feel like

00:20:54.457 --> 00:20:56.278
everybody is in alignment

00:20:56.317 --> 00:20:57.199
in terms of wanting to

00:20:57.219 --> 00:20:57.940
better the profession.

00:20:58.359 --> 00:20:59.601
and how everybody decides

00:20:59.621 --> 00:21:00.560
that happen is of course

00:21:00.621 --> 00:21:01.541
can be vastly different.

00:21:01.561 --> 00:21:02.942
But is there something that

00:21:02.961 --> 00:21:04.702
can be a catalyst to move

00:21:04.742 --> 00:21:05.763
the profession so we don't

00:21:05.804 --> 00:21:06.844
burn students out and we

00:21:06.884 --> 00:21:08.484
make them better clinicians?

00:21:09.021 --> 00:21:09.221
Yeah, well,

00:21:09.241 --> 00:21:10.423
those are two very different things.

00:21:10.442 --> 00:21:11.782
We can talk about burnout

00:21:11.883 --> 00:21:12.824
separately because those

00:21:12.864 --> 00:21:14.325
are very different dynamics.

00:21:14.464 --> 00:21:17.246
But to get to where it costs

00:21:17.326 --> 00:21:18.826
them less or they result in

00:21:18.866 --> 00:21:19.988
less student debt,

00:21:20.548 --> 00:21:21.268
where you're going to need

00:21:21.307 --> 00:21:22.449
to put these meeting of the minds,

00:21:22.489 --> 00:21:23.348
going to take leadership

00:21:23.409 --> 00:21:24.809
from each one of those levels,

00:21:25.190 --> 00:21:26.411
the private practice level

00:21:26.431 --> 00:21:27.371
vis-a-vis the private

00:21:27.391 --> 00:21:28.332
practice section and the

00:21:28.372 --> 00:21:29.393
great leadership that Mike

00:21:29.413 --> 00:21:29.992
has done there.

00:21:30.492 --> 00:21:32.094
You also have the APTQI,

00:21:32.535 --> 00:21:34.696
which is a quality alliance,

00:21:34.797 --> 00:21:35.817
and that's consisted of a

00:21:35.857 --> 00:21:36.657
lot of private equity

00:21:36.678 --> 00:21:38.539
backed and public company, PT companies.

00:21:38.619 --> 00:21:39.340
It's significant.

00:21:39.381 --> 00:21:40.842
It's profound in terms of size.

00:21:41.221 --> 00:21:42.462
You get leadership from APTA,

00:21:42.722 --> 00:21:43.644
leadership from CAPTI,

00:21:43.703 --> 00:21:44.845
leadership from the Academy

00:21:45.506 --> 00:21:47.166
of the academics on the PT

00:21:47.207 --> 00:21:48.729
side who helped direct the curriculum.

00:21:49.449 --> 00:21:50.670
and the Federation of State Boards,

00:21:50.710 --> 00:21:51.471
and you got to get them in

00:21:51.490 --> 00:21:53.372
a room and drive consensus

00:21:53.452 --> 00:21:54.133
and then have that

00:21:54.173 --> 00:21:55.433
consensus drive their

00:21:55.473 --> 00:21:56.755
constituency groups and get

00:21:56.795 --> 00:21:57.596
everybody on board.

00:21:58.037 --> 00:21:59.198
I'm convinced it could be done,

00:21:59.238 --> 00:22:01.459
but it's going to take effort, time,

00:22:01.559 --> 00:22:02.640
certainly some resources,

00:22:02.660 --> 00:22:03.540
certainly some money.

00:22:03.922 --> 00:22:05.323
But the end result is we

00:22:05.403 --> 00:22:08.125
need to be attractive as a profession,

00:22:08.164 --> 00:22:09.967
number one, to get our applications up.

00:22:10.386 --> 00:22:11.107
the only way you make it

00:22:11.147 --> 00:22:12.930
more attractive is two ways

00:22:13.029 --> 00:22:14.231
less student debt or more

00:22:14.291 --> 00:22:15.051
salaries well the

00:22:15.093 --> 00:22:16.334
reimbursement climate is

00:22:16.433 --> 00:22:17.375
certainly not going to wake

00:22:17.434 --> 00:22:18.215
up one day and say we're

00:22:18.236 --> 00:22:19.917
underpaying pts right that

00:22:19.958 --> 00:22:21.179
only leaves the lever arm

00:22:21.319 --> 00:22:24.103
of decreased tuition and or

00:22:24.222 --> 00:22:25.845
remuneration for the pts

00:22:25.884 --> 00:22:26.625
while they're in school

00:22:27.105 --> 00:22:28.207
I have tons of colleagues.

00:22:28.267 --> 00:22:29.287
Granted, I'm a little bit older.

00:22:29.307 --> 00:22:31.188
I went through the military's program,

00:22:31.208 --> 00:22:31.748
but I have tons of

00:22:31.768 --> 00:22:33.588
colleagues that when PT was

00:22:33.628 --> 00:22:34.528
a four year degree,

00:22:34.910 --> 00:22:36.769
the last two years was PT school.

00:22:36.789 --> 00:22:39.412
A lot of employers paid 100% of it then,

00:22:40.071 --> 00:22:41.712
and they had a commitment

00:22:41.732 --> 00:22:42.472
to go work for them.

00:22:42.893 --> 00:22:44.173
Now we do a commitment and

00:22:44.213 --> 00:22:45.474
we pay for their residency

00:22:45.535 --> 00:22:46.996
because it's a year or 18 months,

00:22:47.036 --> 00:22:48.176
but we can't pay for three

00:22:48.196 --> 00:22:49.478
years of PT school or two

00:22:49.518 --> 00:22:51.960
years of PT school at the tuition rates.

00:22:52.519 --> 00:22:55.383
Higher education is a broken system,

00:22:55.423 --> 00:22:56.943
in my opinion, for a lot of reasons.

00:22:57.845 --> 00:22:59.005
They rely on endowment,

00:22:59.066 --> 00:22:59.986
student tuition and

00:23:00.006 --> 00:23:01.708
philanthropy as their revenue sources,

00:23:01.768 --> 00:23:02.667
and those are going away.

00:23:03.949 --> 00:23:04.949
And what happens is they try

00:23:04.989 --> 00:23:06.230
to make margin in graduate

00:23:06.250 --> 00:23:06.970
school programs.

00:23:06.990 --> 00:23:07.970
So they charge a lot more

00:23:08.009 --> 00:23:09.691
for PT and for dentistry

00:23:09.770 --> 00:23:11.270
and for veterinary and for the others.

00:23:11.310 --> 00:23:12.830
And so they expect those

00:23:12.932 --> 00:23:14.311
margins in those programs

00:23:14.352 --> 00:23:15.832
to subsidize their losses

00:23:15.872 --> 00:23:16.613
that they might have in

00:23:16.653 --> 00:23:17.553
certain programs on an

00:23:17.593 --> 00:23:18.472
undergraduate level.

00:23:18.913 --> 00:23:21.554
So we're victims to a

00:23:21.594 --> 00:23:22.854
certain extent in a higher

00:23:22.894 --> 00:23:23.953
education theater of

00:23:24.015 --> 00:23:25.134
absurdity pool right now.

00:23:25.535 --> 00:23:25.775
Yeah.

00:23:26.234 --> 00:23:28.276
You mentioned your career in the military.

00:23:28.316 --> 00:23:30.395
What's a lesson or something

00:23:30.415 --> 00:23:31.195
you learned during that

00:23:31.236 --> 00:23:32.916
that you still use today?

00:23:34.061 --> 00:23:34.261
Well,

00:23:34.382 --> 00:23:36.124
I love the military system because it

00:23:36.163 --> 00:23:37.704
was extremely well organized.

00:23:37.744 --> 00:23:38.645
You certainly didn't have to

00:23:38.685 --> 00:23:39.946
worry about reimbursement.

00:23:40.347 --> 00:23:41.067
And for that matter,

00:23:41.107 --> 00:23:42.028
most of the compliance

00:23:42.088 --> 00:23:43.990
rules that they place on every other, uh,

00:23:44.431 --> 00:23:45.813
on all the non-governmental

00:23:46.012 --> 00:23:46.913
organizations.

00:23:47.814 --> 00:23:48.375
And, um,

00:23:49.201 --> 00:23:51.501
you really truly had the

00:23:51.721 --> 00:23:53.182
patient's best interest at heart.

00:23:53.261 --> 00:23:55.102
We were musculoskeletal evaluators then,

00:23:55.142 --> 00:23:56.323
so we had direct access.

00:23:57.323 --> 00:23:59.282
We had ability, prescriptive authority.

00:23:59.323 --> 00:24:00.604
We had the ability to get x-rays.

00:24:00.963 --> 00:24:02.423
We were truly looked at as a

00:24:02.463 --> 00:24:03.344
collaborative partner with

00:24:03.384 --> 00:24:05.605
the orthopedist who didn't

00:24:05.644 --> 00:24:06.625
want to see garden variety,

00:24:06.664 --> 00:24:07.244
low back pain.

00:24:07.265 --> 00:24:08.724
They only want to see surgical candidates.

00:24:09.165 --> 00:24:10.486
And so that inverted system,

00:24:10.506 --> 00:24:11.486
which we're now trying to

00:24:11.526 --> 00:24:12.546
see in the private sector,

00:24:13.767 --> 00:24:14.987
the lesson I learned is that it works.

00:24:15.628 --> 00:24:16.869
Yeah, that's important.

00:24:16.890 --> 00:24:18.351
And you hear that you hear a lot.

00:24:18.371 --> 00:24:19.391
There's there's many loud

00:24:19.451 --> 00:24:20.951
voices and getting louder and saying,

00:24:21.011 --> 00:24:22.313
how do we get closer to this model?

00:24:22.333 --> 00:24:24.013
We have proof that this thing works.

00:24:24.134 --> 00:24:24.534
Exactly.

00:24:24.713 --> 00:24:25.535
There's great research

00:24:25.555 --> 00:24:26.796
coming out that supports that.

00:24:26.836 --> 00:24:30.377
So hopefully that's that's a

00:24:30.438 --> 00:24:31.238
victim of time and

00:24:31.278 --> 00:24:32.338
hopefully time will change that.

00:24:32.901 --> 00:24:34.162
No doubt.

00:24:34.541 --> 00:24:34.842
So, Larry,

00:24:34.922 --> 00:24:36.823
I believe that social media is a tool.

00:24:36.923 --> 00:24:39.105
Some people will say it is good or bad.

00:24:39.125 --> 00:24:39.984
I was actually involved in

00:24:40.005 --> 00:24:41.425
an Oxford debate a few years ago.

00:24:41.807 --> 00:24:42.547
And the question was,

00:24:42.626 --> 00:24:44.807
is social media is it has

00:24:44.867 --> 00:24:45.588
that was the prompt is

00:24:45.628 --> 00:24:46.690
carefully worded is social

00:24:46.710 --> 00:24:48.170
media hazardous profession

00:24:48.210 --> 00:24:48.990
of physical therapy.

00:24:49.351 --> 00:24:50.751
And then I was placed on the pro side.

00:24:50.771 --> 00:24:51.512
I had to say it was

00:24:51.593 --> 00:24:52.593
hazardous and then build my

00:24:52.653 --> 00:24:53.773
argument towards that.

00:24:53.794 --> 00:24:54.653
So I still stand by that.

00:24:54.693 --> 00:24:56.776
I still think it's it could be hazardous.

00:24:57.256 --> 00:24:58.657
like a hammer could be used

00:24:58.758 --> 00:24:59.739
to build a tool or to do

00:24:59.778 --> 00:25:00.480
harm on somebody.

00:25:00.819 --> 00:25:01.740
But I do think it's a tool,

00:25:01.780 --> 00:25:02.602
and I like that analogy.

00:25:02.801 --> 00:25:04.022
You can use it to see things

00:25:04.042 --> 00:25:06.586
like a telescope, to test something,

00:25:06.645 --> 00:25:07.787
to connect, to learn.

00:25:08.248 --> 00:25:09.429
It's more like a Swiss Army knife,

00:25:09.449 --> 00:25:11.511
in my opinion, if used correctly.

00:25:11.531 --> 00:25:13.394
So how do you use social media

00:25:13.953 --> 00:25:14.554
And I got to know the

00:25:14.594 --> 00:25:17.035
backstory behind how you

00:25:17.055 --> 00:25:18.576
got in at the ground floor, right?

00:25:18.596 --> 00:25:19.955
The first person to get, you know,

00:25:20.635 --> 00:25:22.876
the right URL for a website

00:25:23.237 --> 00:25:25.317
has got a great corner on the internet.

00:25:25.657 --> 00:25:28.499
You got at physical therapy on Twitter.

00:25:29.058 --> 00:25:30.038
Yeah.

00:25:30.159 --> 00:25:32.140
And at physical therapist on Instagram.

00:25:33.519 --> 00:25:34.681
Yeah, I can get through those stories,

00:25:34.740 --> 00:25:36.000
but I think in general, the way I,

00:25:36.020 --> 00:25:37.382
you know, I'm an old guy,

00:25:37.422 --> 00:25:38.682
so I use social media just

00:25:38.721 --> 00:25:40.042
for primarily fun and to

00:25:40.163 --> 00:25:41.262
promote the profession and,

00:25:41.767 --> 00:25:42.707
and to promote some of the

00:25:42.727 --> 00:25:43.448
interests that I'm on.

00:25:43.567 --> 00:25:44.887
I don't use it to have

00:25:44.948 --> 00:25:45.847
transparency on what's

00:25:45.887 --> 00:25:46.788
going on in my life and

00:25:46.827 --> 00:25:47.588
what I'm eating and where

00:25:47.608 --> 00:25:49.088
I'm at every given day.

00:25:49.108 --> 00:25:50.950
I've always been much more

00:25:50.970 --> 00:25:52.309
of a private person in that respect.

00:25:52.769 --> 00:25:53.650
Although I've got great

00:25:53.710 --> 00:25:55.211
friends who are the

00:25:55.351 --> 00:25:56.310
opposite of me and do it

00:25:56.451 --> 00:25:58.692
absolutely a different way.

00:25:58.751 --> 00:26:00.392
And I believe that you have

00:26:00.432 --> 00:26:01.432
the ability as a human

00:26:01.472 --> 00:26:02.593
being to be distinguishing.

00:26:02.633 --> 00:26:03.853
And we have cognitive skills

00:26:03.873 --> 00:26:04.614
that allow us to say,

00:26:05.173 --> 00:26:06.513
what's the best movie to watch?

00:26:06.574 --> 00:26:06.814
Well,

00:26:06.933 --> 00:26:08.734
you should apply that same thinking

00:26:08.755 --> 00:26:09.535
to social media.

00:26:10.115 --> 00:26:11.355
And you have to determine

00:26:11.395 --> 00:26:12.897
whether it is information

00:26:12.938 --> 00:26:13.959
or misinformation.

00:26:14.519 --> 00:26:16.040
And that's where it can be harmful.

00:26:16.101 --> 00:26:17.122
I have seen a lot of

00:26:17.142 --> 00:26:17.842
physical therapy

00:26:17.882 --> 00:26:19.002
self-promotion where it's

00:26:19.384 --> 00:26:20.585
stuff that's not backed by

00:26:20.644 --> 00:26:21.605
research or evidence.

00:26:22.105 --> 00:26:23.507
So we have to be careful about it.

00:26:24.327 --> 00:26:25.308
In terms of how I got the

00:26:25.328 --> 00:26:26.869
name physical therapy, it's interesting.

00:26:26.890 --> 00:26:27.431
Many years ago,

00:26:27.451 --> 00:26:28.311
I used to go to the TED

00:26:28.372 --> 00:26:29.251
conference every year,

00:26:30.093 --> 00:26:31.453
particularly when it was in Long Beach.

00:26:31.493 --> 00:26:32.555
And this is years ago and

00:26:32.654 --> 00:26:33.936
just a tremendous amount of fun.

00:26:34.676 --> 00:26:36.140
And I remember at the time,

00:26:36.180 --> 00:26:37.161
there were only two people

00:26:37.201 --> 00:26:37.821
from the whole state of

00:26:37.862 --> 00:26:39.163
Kentucky that were going to

00:26:39.203 --> 00:26:39.785
that conference.

00:26:39.865 --> 00:26:41.247
And they did a variety of

00:26:41.326 --> 00:26:42.249
events where you tried to

00:26:42.288 --> 00:26:42.910
meet one another.

00:26:42.970 --> 00:26:44.412
And back then,

00:26:44.451 --> 00:26:45.574
you would have your name and

00:26:45.594 --> 00:26:46.315
you were never allowed to

00:26:46.375 --> 00:26:47.936
promote any kind of business or anything,

00:26:47.977 --> 00:26:48.838
but you'd have three things

00:26:48.878 --> 00:26:49.980
that you were interested in and

00:26:50.915 --> 00:26:51.537
And they'd have these little

00:26:51.557 --> 00:26:52.396
cocktail parties.

00:26:52.517 --> 00:26:53.919
And right in front of me at

00:26:53.959 --> 00:26:54.878
one of the cocktail parties

00:26:54.960 --> 00:26:55.599
is a gentleman,

00:26:55.660 --> 00:26:57.342
and he ordered a Maker's Mark.

00:26:57.362 --> 00:26:58.281
Well, I'm from Kentucky,

00:26:58.323 --> 00:27:00.263
and so he orders a Maker's Mark.

00:27:00.304 --> 00:27:02.266
They have some conversation

00:27:02.286 --> 00:27:03.207
to talk to him about.

00:27:03.247 --> 00:27:03.866
We turned around,

00:27:03.886 --> 00:27:06.549
and his name was Evan Williams.

00:27:06.849 --> 00:27:08.590
And I said, oh, my gosh.

00:27:09.251 --> 00:27:10.532
Your name is Evan Williams,

00:27:10.673 --> 00:27:11.532
and you've just ordered a

00:27:11.573 --> 00:27:12.534
Maker's Mark because Evan

00:27:12.554 --> 00:27:14.234
Williams is a bourbon name as well.

00:27:14.255 --> 00:27:15.194
It's owned by Heaven Hill.

00:27:15.214 --> 00:27:16.075
It's a pretty good bourbon.

00:27:16.095 --> 00:27:18.336
Same people make Elijah Craig,

00:27:18.376 --> 00:27:20.176
same people who make Larceny.

00:27:21.038 --> 00:27:22.479
Some people make Old Fitzgerald.

00:27:22.499 --> 00:27:22.979
Really, really,

00:27:23.019 --> 00:27:24.559
Heaven Hill is just a tremendous company,

00:27:24.599 --> 00:27:25.420
one of the few that's still

00:27:25.460 --> 00:27:26.721
locally owned here in Kentucky.

00:27:27.461 --> 00:27:28.582
And so I started talking to

00:27:28.642 --> 00:27:29.741
him about Maker's Mark and

00:27:29.761 --> 00:27:30.982
his name being Evan Williams and,

00:27:31.002 --> 00:27:31.202
you know,

00:27:31.929 --> 00:27:33.190
And invariably, what do you do?

00:27:33.250 --> 00:27:33.990
How'd you get here?

00:27:34.069 --> 00:27:35.150
Well, I used to work at Google.

00:27:35.210 --> 00:27:36.871
I started this blogging software.

00:27:38.132 --> 00:27:39.652
Now I've just left Google

00:27:39.711 --> 00:27:42.814
and I started a new a new

00:27:42.854 --> 00:27:43.693
thing called Twitter.

00:27:43.753 --> 00:27:45.055
We just exhibited it at the

00:27:45.075 --> 00:27:46.855
South by Southwest thing a few weeks,

00:27:46.894 --> 00:27:48.236
literally like a few weeks ago.

00:27:48.675 --> 00:27:49.455
And he was telling me a

00:27:49.476 --> 00:27:50.237
little bit about it.

00:27:50.336 --> 00:27:51.596
And in my head was spinning like,

00:27:51.757 --> 00:27:53.137
I don't quite get this,

00:27:53.417 --> 00:27:55.098
but this guy seems really smart.

00:27:55.118 --> 00:27:55.719
Yeah.

00:27:55.919 --> 00:27:58.363
And so immediately after

00:27:58.403 --> 00:28:00.164
that cocktail party went back to my room,

00:28:00.184 --> 00:28:01.186
I think back in those days

00:28:01.207 --> 00:28:02.269
you had to do the plug-in with the,

00:28:02.930 --> 00:28:04.632
you know, just get to the internet.

00:28:04.672 --> 00:28:05.673
I signed up on Twitter and

00:28:05.693 --> 00:28:07.115
signed up as at Physical Therapy.

00:28:07.175 --> 00:28:09.338
So that's how I got at Physical Therapy.

00:28:09.358 --> 00:28:10.840
The physicaltherapist.com was –

00:28:11.561 --> 00:28:13.243
Legit, very early days.

00:28:14.085 --> 00:28:14.905
We were the first company

00:28:14.925 --> 00:28:16.227
back then to have a website.

00:28:16.267 --> 00:28:16.867
So we reserved

00:28:16.887 --> 00:28:18.068
physicaltherapist.com with

00:28:18.108 --> 00:28:19.150
my friend Rick Schutz.

00:28:19.590 --> 00:28:20.852
And then my own company back then,

00:28:20.892 --> 00:28:22.794
which was called CORT, K-O-R-T,

00:28:22.814 --> 00:28:23.994
Kentucky Orthopedic Rehab Team.

00:28:24.316 --> 00:28:24.776
We literally,

00:28:24.796 --> 00:28:25.737
I think we're the first PT

00:28:25.757 --> 00:28:26.678
practice to have a website.

00:28:26.698 --> 00:28:27.618
So we tried to be early

00:28:27.659 --> 00:28:28.839
adopters of technology,

00:28:28.880 --> 00:28:30.041
more out of interest level

00:28:30.082 --> 00:28:30.801
than anything else.

00:28:31.502 --> 00:28:32.604
And then I don't know how it

00:28:32.624 --> 00:28:33.423
happened on Instagram.

00:28:33.463 --> 00:28:34.384
I guess I signed up pretty

00:28:34.424 --> 00:28:35.925
early because that may have

00:28:35.945 --> 00:28:36.786
been a stroke of luck to

00:28:36.826 --> 00:28:38.326
get a physical therapist there.

00:28:38.768 --> 00:28:40.307
I was not an early adopter

00:28:40.327 --> 00:28:43.109
of Instagram like others that I know.

00:28:43.609 --> 00:28:43.871
You know,

00:28:43.931 --> 00:28:44.990
I consider myself pretty

00:28:45.010 --> 00:28:45.892
innovative as I pay

00:28:45.912 --> 00:28:46.932
attention to things like that.

00:28:47.032 --> 00:28:48.933
But it shows that you leapt

00:28:49.013 --> 00:28:50.775
before you understood fully.

00:28:51.194 --> 00:28:52.895
You understood what the

00:28:52.935 --> 00:28:53.757
buy-in needed to be.

00:28:53.777 --> 00:28:54.517
You were going to go to a website.

00:28:54.537 --> 00:28:56.057
You were going to spend some time.

00:28:56.077 --> 00:28:57.499
You were going to pay attention, right?

00:28:57.558 --> 00:28:58.338
Spend attention time.

00:28:58.559 --> 00:28:58.700
Yeah.

00:28:59.599 --> 00:29:01.779
And before really understanding it,

00:29:01.800 --> 00:29:03.280
because really, if you want to look at it,

00:29:03.300 --> 00:29:03.941
the only way you can really

00:29:03.961 --> 00:29:04.780
understand something is

00:29:04.820 --> 00:29:05.881
sort of by banging on it

00:29:05.921 --> 00:29:06.862
and kicking the tires and

00:29:06.902 --> 00:29:07.922
taking off the test drive.

00:29:08.321 --> 00:29:09.301
So you had that connection

00:29:09.342 --> 00:29:11.142
with a human and you were able to say,

00:29:11.162 --> 00:29:12.462
I don't really know what this is,

00:29:12.482 --> 00:29:13.563
but the barrier to entry is

00:29:13.563 --> 00:29:14.762
15 minutes of my time.

00:29:15.083 --> 00:29:15.522
Exactly.

00:29:15.722 --> 00:29:17.104
And you were lucky enough to say, well,

00:29:17.183 --> 00:29:17.443
all right,

00:29:17.463 --> 00:29:18.884
if I'm going to give myself a handle,

00:29:18.923 --> 00:29:20.503
if I'm going to have a stamp somewhere,

00:29:20.523 --> 00:29:23.125
why not use the word of the profession?

00:29:23.144 --> 00:29:25.545
I think if only more people

00:29:25.565 --> 00:29:26.625
were able to say something

00:29:26.645 --> 00:29:28.105
like that or operate that way.

00:29:28.944 --> 00:29:30.246
and kick the tires of things

00:29:30.346 --> 00:29:31.185
instead of saying, well,

00:29:31.226 --> 00:29:32.987
what's my five year plan with this?

00:29:33.047 --> 00:29:34.567
Unless I know that sometimes

00:29:34.587 --> 00:29:35.509
we can over prepare.

00:29:36.189 --> 00:29:36.869
That's right.

00:29:37.849 --> 00:29:38.431
No doubt about it.

00:29:39.010 --> 00:29:39.730
No doubt about it.

00:29:39.770 --> 00:29:39.931
Yeah.

00:29:40.491 --> 00:29:40.612
Yeah.

00:29:40.632 --> 00:29:41.311
All right.

00:29:41.352 --> 00:29:43.012
So you're involved in education.

00:29:43.452 --> 00:29:44.554
I always love asking people

00:29:44.594 --> 00:29:46.535
who are who pay attention

00:29:46.815 --> 00:29:48.155
and focus on education.

00:29:49.017 --> 00:29:50.678
What are some things outside

00:29:50.718 --> 00:29:51.978
of the profession that

00:29:52.038 --> 00:29:53.259
really excite you right now?

00:29:53.278 --> 00:29:54.619
And I don't want to give it a medium.

00:29:54.680 --> 00:29:56.441
It could be a book, a movie, a podcast.

00:29:57.020 --> 00:29:57.461
anything,

00:29:57.541 --> 00:29:58.603
but what's something right now

00:29:58.643 --> 00:30:00.625
that you are using as a

00:30:00.664 --> 00:30:01.786
tool to educate yourself

00:30:02.105 --> 00:30:02.906
anywhere in your life?

00:30:03.468 --> 00:30:03.647
Well,

00:30:03.667 --> 00:30:05.068
you'd have to be under a rock if you

00:30:05.088 --> 00:30:07.751
didn't mention AI and all

00:30:07.791 --> 00:30:10.034
of the different offshoots from it.

00:30:10.714 --> 00:30:14.719
Again, very early adopter of ChatGPT,

00:30:14.778 --> 00:30:15.980
very early adopter of even

00:30:16.000 --> 00:30:17.862
the preliminary ones before that,

00:30:18.402 --> 00:30:20.003
before there were large language models.

00:30:20.604 --> 00:30:22.884
I've been trying to use it in my writing.

00:30:23.085 --> 00:30:24.125
I've been trying to use it

00:30:24.286 --> 00:30:26.547
in other things to construct emails.

00:30:27.186 --> 00:30:29.307
I used it to help cast some

00:30:29.428 --> 00:30:31.689
scripts of some movie films

00:30:31.729 --> 00:30:32.388
that we do and are

00:30:32.429 --> 00:30:33.750
company-wide for the last

00:30:33.769 --> 00:30:34.990
few years over certain sort

00:30:35.009 --> 00:30:36.631
of psychological topics.

00:30:36.671 --> 00:30:38.011
I've had great success with it.

00:30:38.731 --> 00:30:40.031
I'm intrigued by how it can

00:30:40.092 --> 00:30:41.093
impact our profession.

00:30:41.952 --> 00:30:43.974
um it's very difficult to

00:30:44.035 --> 00:30:45.896
take an unregulated medium

00:30:46.076 --> 00:30:47.357
and put it in a regulated

00:30:47.458 --> 00:30:49.538
medium the part that scares

00:30:49.619 --> 00:30:52.020
me about pt is not ai I

00:30:52.102 --> 00:30:53.303
think ai can come in and

00:30:54.022 --> 00:30:55.324
artificially scrub records

00:30:55.384 --> 00:30:56.444
for compliance and take

00:30:56.484 --> 00:30:57.526
that off our chest I think

00:30:57.586 --> 00:30:58.586
it could artificially come

00:30:58.686 --> 00:31:00.387
in and do all of our notes

00:31:00.868 --> 00:31:01.929
that's not a problem but

00:31:02.029 --> 00:31:03.590
will our industry and will

00:31:04.090 --> 00:31:05.752
CMS and Medicare and the

00:31:05.792 --> 00:31:07.654
other payers allow these

00:31:07.694 --> 00:31:08.535
things to be done.

00:31:08.575 --> 00:31:10.057
And can we match the fields

00:31:10.116 --> 00:31:11.637
that the EMR says they have

00:31:11.678 --> 00:31:13.579
to be in with what the AI

00:31:13.880 --> 00:31:15.141
is trying to put them in?

00:31:15.961 --> 00:31:17.963
And so the constraints are

00:31:18.023 --> 00:31:19.085
not the technology,

00:31:19.144 --> 00:31:20.547
the constraints are the regulations.

00:31:21.207 --> 00:31:22.248
And so my hope,

00:31:22.407 --> 00:31:23.769
my genuine hope is that our

00:31:23.828 --> 00:31:25.049
younger therapists will

00:31:25.150 --> 00:31:26.611
benefit tremendously

00:31:27.030 --> 00:31:28.632
because death by a thousand

00:31:28.672 --> 00:31:29.732
clicks is very real.

00:31:30.212 --> 00:31:32.194
I would say if you're taking

00:31:32.335 --> 00:31:35.136
burnout at its core, lost of zest,

00:31:35.477 --> 00:31:36.278
feeling like you're not

00:31:36.597 --> 00:31:37.838
professionally getting ahead,

00:31:38.058 --> 00:31:38.900
what you're accomplishing

00:31:38.940 --> 00:31:40.441
isn't making a dent in the universe.

00:31:41.121 --> 00:31:42.962
If we can eliminate the

00:31:43.042 --> 00:31:44.983
regulatory constraints and

00:31:45.023 --> 00:31:47.164
documentation suck up that

00:31:47.326 --> 00:31:48.646
in Medicare takes up 25% of your time.

00:31:48.727 --> 00:31:48.946
Wow.

00:31:50.887 --> 00:31:52.368
I talk to my friends in education,

00:31:52.409 --> 00:31:52.970
they have the same

00:31:53.049 --> 00:31:54.931
complaints in the sense that, you know,

00:31:54.971 --> 00:31:57.133
it isn't teaching kids that I don't like.

00:31:57.353 --> 00:31:58.453
It's the reports I have to

00:31:58.473 --> 00:31:59.855
give back to my boss or to

00:31:59.895 --> 00:32:02.357
the system makes me do all of these,

00:32:02.817 --> 00:32:03.057
you know,

00:32:03.137 --> 00:32:04.839
so-called process improvement

00:32:04.900 --> 00:32:06.461
plans that have nothing to

00:32:06.500 --> 00:32:08.403
do with the core, in that case,

00:32:08.462 --> 00:32:09.503
teaching or in our case,

00:32:09.784 --> 00:32:10.865
applying to patients.

00:32:11.404 --> 00:32:12.424
it's really sad that we

00:32:12.464 --> 00:32:14.286
think it's good if a pt can

00:32:14.326 --> 00:32:15.445
see let's say 10 to 12

00:32:15.445 --> 00:32:17.405
patients a day well the

00:32:17.425 --> 00:32:18.287
only reason they you know

00:32:18.307 --> 00:32:19.067
when I was in the military

00:32:19.106 --> 00:32:20.166
we saw a lot more than 10

00:32:20.166 --> 00:32:21.186
to 12 patients a day and we

00:32:21.207 --> 00:32:22.448
had a tremendous effect it

00:32:22.488 --> 00:32:24.248
had nothing to do with our

00:32:24.387 --> 00:32:26.127
ability our throughput it

00:32:26.147 --> 00:32:28.128
had the fact that we didn't

00:32:28.169 --> 00:32:30.249
have the constraints of all

00:32:30.328 --> 00:32:31.730
these requirements that we

00:32:31.769 --> 00:32:32.829
superimposed on everybody

00:32:32.910 --> 00:32:34.609
else and so my genuine hope

00:32:34.670 --> 00:32:35.891
is that ai so that's been a

00:32:35.931 --> 00:32:37.550
personal interest of mine I'm

00:32:37.550 --> 00:32:40.635
I'm fascinated by the ability to interact.

00:32:40.896 --> 00:32:42.199
I think there will be a time

00:32:42.219 --> 00:32:43.080
in the near future where

00:32:43.101 --> 00:32:44.482
you'll have a telephone and

00:32:44.522 --> 00:32:47.067
be able to talk to an AI PT

00:32:47.127 --> 00:32:48.269
and give you the basics.

00:32:49.190 --> 00:32:49.931
I still don't think

00:32:50.131 --> 00:32:53.452
ultimately that will replace any PT.

00:32:53.692 --> 00:32:56.255
You know, there's a movement, a float,

00:32:56.795 --> 00:32:58.296
what I call a displacement

00:32:59.036 --> 00:33:00.356
movement that really thinks

00:33:00.376 --> 00:33:02.337
you can displace PT with technology.

00:33:02.357 --> 00:33:03.219
And I think that's sad.

00:33:04.140 --> 00:33:05.641
We take a very different approach.

00:33:05.721 --> 00:33:08.241
My approach is augmentation approach.

00:33:08.682 --> 00:33:09.903
I think you use these tools

00:33:09.962 --> 00:33:12.365
to help you get your hands on patients.

00:33:12.964 --> 00:33:14.465
Let's face it, 80,

00:33:14.465 --> 00:33:16.227
90% of all PT will be done

00:33:16.428 --> 00:33:18.028
in a clinic in the future.

00:33:18.249 --> 00:33:19.529
That's not going to change.

00:33:19.730 --> 00:33:20.790
What will change is we have

00:33:20.871 --> 00:33:21.971
tools to help you in

00:33:22.011 --> 00:33:23.192
between your clinic spots

00:33:23.613 --> 00:33:25.233
from an accountability and

00:33:25.273 --> 00:33:25.854
everything else.

00:33:26.295 --> 00:33:27.895
You're going to see RFID and

00:33:27.915 --> 00:33:29.237
other kinds of technology

00:33:29.257 --> 00:33:30.356
be able to tell us

00:33:31.238 --> 00:33:32.259
Very simply whether our

00:33:32.278 --> 00:33:33.980
patient did our exercise, okay?

00:33:34.440 --> 00:33:34.980
You're gonna wear this

00:33:35.019 --> 00:33:36.580
sensor to do the exercise.

00:33:36.601 --> 00:33:37.842
It'll automatically upload.

00:33:38.122 --> 00:33:39.482
I'll be able to remote monitor you.

00:33:39.522 --> 00:33:40.284
And if something goes wrong,

00:33:40.324 --> 00:33:41.423
I might get on the phone with you and say,

00:33:41.444 --> 00:33:41.664
you know,

00:33:41.684 --> 00:33:42.605
you didn't do your at-home

00:33:42.684 --> 00:33:43.445
exercises there.

00:33:43.506 --> 00:33:44.807
You didn't do certain instructions.

00:33:45.027 --> 00:33:46.407
I think those tools are all great.

00:33:47.087 --> 00:33:48.108
But ultimately,

00:33:48.148 --> 00:33:49.089
a physical therapist's

00:33:49.109 --> 00:33:50.810
skills are neck-up skills.

00:33:50.851 --> 00:33:52.092
They're cognitive skills.

00:33:52.551 --> 00:33:53.712
We have hands-on skills,

00:33:53.752 --> 00:33:54.814
but that's secondary to our

00:33:54.874 --> 00:33:55.575
neck-up skills.

00:33:56.275 --> 00:33:58.557
And that's not going to be displaced by AI,

00:33:58.797 --> 00:34:00.637
but it could be augmented by AI.

00:34:01.259 --> 00:34:03.019
I mean, to me, I keep paying attention,

00:34:03.200 --> 00:34:04.862
and I mentioned biases.

00:34:05.402 --> 00:34:06.323
I come at things with a

00:34:06.383 --> 00:34:07.844
background in radio broadcasting,

00:34:07.884 --> 00:34:09.826
and really that's relationship building,

00:34:09.925 --> 00:34:10.085
right?

00:34:10.106 --> 00:34:12.447
That's high frequency over time.

00:34:12.987 --> 00:34:14.809
And I look at what AI is allowing,

00:34:15.750 --> 00:34:16.269
will allow...

00:34:17.971 --> 00:34:19.952
professions like ours to do is do that,

00:34:20.152 --> 00:34:23.351
is to show not tell a value

00:34:23.592 --> 00:34:25.692
in frequency over time when

00:34:25.711 --> 00:34:26.293
the person doesn't

00:34:26.333 --> 00:34:27.472
necessarily need to just be

00:34:27.492 --> 00:34:27.992
in front of you.

00:34:28.432 --> 00:34:29.833
You can help from afar,

00:34:30.393 --> 00:34:31.934
but I think someone has the

00:34:31.974 --> 00:34:33.733
great line where AI won't replace people,

00:34:33.833 --> 00:34:34.793
AI will replace people who

00:34:34.833 --> 00:34:35.614
don't embrace the

00:34:35.653 --> 00:34:36.974
technology that is being

00:34:37.114 --> 00:34:39.034
used and will allow them to

00:34:39.074 --> 00:34:39.934
have further reach and

00:34:39.954 --> 00:34:41.295
build relationships in the future.

00:34:41.875 --> 00:34:42.635
No, I think that's right.

00:34:42.655 --> 00:34:43.996
I also think it depends on

00:34:44.715 --> 00:34:46.076
your mindset's really important.

00:34:46.860 --> 00:34:48.001
So if you fundamentally

00:34:48.081 --> 00:34:49.802
think that PT could be displaced,

00:34:49.963 --> 00:34:51.023
you're looking at AI

00:34:51.083 --> 00:34:52.525
solutions very differently

00:34:52.545 --> 00:34:54.788
than folks like myself and

00:34:54.867 --> 00:34:56.048
others that I'm teammates

00:34:56.128 --> 00:34:57.751
with who are looking at AI

00:34:57.771 --> 00:34:59.311
to help us augment or

00:34:59.373 --> 00:35:00.673
enhance the experience for

00:35:00.693 --> 00:35:02.355
the patient and ensure a

00:35:02.396 --> 00:35:03.556
better clinical outcome.

00:35:04.016 --> 00:35:05.898
Very different usage cases

00:35:07.800 --> 00:35:08.641
that we're trying to model.

00:35:09.059 --> 00:35:10.000
I was trying to explain it to a friend.

00:35:10.019 --> 00:35:10.260
I said,

00:35:10.320 --> 00:35:11.840
you can still chop the tree down

00:35:11.900 --> 00:35:12.541
with the ax.

00:35:12.702 --> 00:35:13.501
You can do that,

00:35:13.842 --> 00:35:14.842
but you have to understand

00:35:14.862 --> 00:35:15.724
that the world has been

00:35:15.764 --> 00:35:17.284
given for better or worse.

00:35:17.324 --> 00:35:17.565
And again,

00:35:17.585 --> 00:35:18.925
this goes back to the tool analogy,

00:35:19.445 --> 00:35:20.786
a chainsaw or a machine

00:35:20.806 --> 00:35:22.728
with 10 chainsaws that drives around.

00:35:22.789 --> 00:35:24.150
So how will you use that?

00:35:24.190 --> 00:35:25.331
Can you use it for bad and good?

00:35:25.510 --> 00:35:26.150
The answer is yes.

00:35:26.670 --> 00:35:27.231
Absolutely.

00:35:27.411 --> 00:35:28.632
But hopefully we have enough

00:35:28.833 --> 00:35:29.733
people in our profession.

00:35:29.753 --> 00:35:30.853
And I think we do to

00:35:30.994 --> 00:35:31.974
hopefully figure out how to

00:35:32.275 --> 00:35:33.155
amplify this tool.

00:35:33.695 --> 00:35:34.077
No doubt.

00:35:34.097 --> 00:35:35.378
All right.

00:35:35.398 --> 00:35:36.378
The last thing we do on the show,

00:35:36.398 --> 00:35:38.559
Larry is called the parting shot.

00:35:52.875 --> 00:35:53.074
All right,

00:35:53.114 --> 00:35:54.056
Parting Shot brought to you by

00:35:54.096 --> 00:35:54.635
our friends from the

00:35:54.675 --> 00:35:56.876
Academy of Orthopedic Physical Therapy.

00:35:56.916 --> 00:35:58.478
Their current concepts of

00:35:58.557 --> 00:35:59.759
orthopedic physical therapy.

00:35:59.798 --> 00:36:00.518
If you want to go from

00:36:00.539 --> 00:36:01.300
wherever you are in your

00:36:01.340 --> 00:36:02.840
career to taking that

00:36:02.880 --> 00:36:04.701
current concept or sort of that OCS exam,

00:36:05.021 --> 00:36:06.922
find them online at orthopt.org.

00:36:07.443 --> 00:36:08.483
Parting Shot, Larry,

00:36:08.503 --> 00:36:10.224
you just chanced for a mic drop moment,

00:36:10.264 --> 00:36:11.324
your soapbox statement.

00:36:11.344 --> 00:36:12.144
What would you want to leave

00:36:12.184 --> 00:36:13.025
with the audience today?

00:36:13.672 --> 00:36:14.791
I'd say there's three things

00:36:14.871 --> 00:36:17.592
I would want to get folks

00:36:18.032 --> 00:36:19.512
lined up on or aligned on.

00:36:20.233 --> 00:36:21.414
The first is that I do think

00:36:21.454 --> 00:36:23.034
physical therapists will be

00:36:23.094 --> 00:36:24.554
the focused access points

00:36:24.655 --> 00:36:26.735
for all things MSK, all aches, pains,

00:36:26.755 --> 00:36:27.514
sprains, and strains.

00:36:28.036 --> 00:36:31.155
It'll be multimodal, it'll be omnichannel,

00:36:31.476 --> 00:36:34.297
and things will still happen in a clinic,

00:36:34.436 --> 00:36:35.896
but PTs will be that

00:36:36.117 --> 00:36:37.797
centric point for sure.

00:36:39.231 --> 00:36:40.992
I don't see the overall

00:36:41.032 --> 00:36:43.094
population health changing dramatically,

00:36:43.273 --> 00:36:43.753
even with the

00:36:43.793 --> 00:36:45.755
semi-glutathione drugs and medications.

00:36:46.394 --> 00:36:46.635
You know,

00:36:46.675 --> 00:36:48.795
right now we're at the 10 to 12%.

00:36:48.795 --> 00:36:52.277
I expect PT to be at 15 to 25% of MSK,

00:36:53.057 --> 00:36:53.778
certainly hope so.

00:36:53.838 --> 00:36:54.898
So our growth rate will be

00:36:54.938 --> 00:36:56.619
profound and how we address

00:36:56.639 --> 00:36:57.539
that challenge is something

00:36:57.679 --> 00:36:58.701
you and I just discussed.

00:36:59.181 --> 00:37:00.402
The last parting shot I

00:37:00.442 --> 00:37:01.202
would say is that

00:37:01.282 --> 00:37:02.882
reimbursement isn't all of

00:37:02.922 --> 00:37:04.744
a sudden gonna suddenly change.

00:37:05.344 --> 00:37:07.005
Our fee for service models

00:37:07.844 --> 00:37:09.967
have increased the cost you

00:37:09.987 --> 00:37:10.967
know it used to be called

00:37:10.987 --> 00:37:12.228
the affordable care act and

00:37:12.248 --> 00:37:13.489
it was called obamacare and

00:37:13.510 --> 00:37:14.090
I'm not trying to get

00:37:14.150 --> 00:37:15.512
political but it's the last

00:37:15.532 --> 00:37:16.052
thing that it is is

00:37:16.333 --> 00:37:17.753
affordable our health care

00:37:17.773 --> 00:37:19.735
costs are ups you know

00:37:19.755 --> 00:37:21.978
they're obscene and we are

00:37:22.057 --> 00:37:23.978
going to have to go to some

00:37:24.119 --> 00:37:25.920
type of alternative payment

00:37:25.981 --> 00:37:27.181
model now notice I didn't

00:37:27.202 --> 00:37:28.664
say value-based care

00:37:29.304 --> 00:37:31.005
where PTs are likely going

00:37:31.025 --> 00:37:33.547
to be paid alternatively

00:37:33.646 --> 00:37:34.947
based on a number of things.

00:37:34.967 --> 00:37:36.148
It could be risk triage.

00:37:36.548 --> 00:37:38.170
It could be access points,

00:37:38.250 --> 00:37:39.351
getting patients in,

00:37:39.751 --> 00:37:40.992
being able to avoid

00:37:41.052 --> 00:37:43.333
downstream pharma imaging surgery,

00:37:43.813 --> 00:37:45.195
all those kind of things.

00:37:45.255 --> 00:37:46.456
But as a physical therapist,

00:37:46.536 --> 00:37:48.137
we cannot withstand that.

00:37:48.436 --> 00:37:49.577
the decreased payments that

00:37:49.597 --> 00:37:50.579
we're getting in medicare

00:37:50.599 --> 00:37:51.739
and medicare advantage and

00:37:51.800 --> 00:37:53.240
survive and it's

00:37:53.280 --> 00:37:54.221
unfortunate that our

00:37:54.240 --> 00:37:55.302
patients who need us the

00:37:55.342 --> 00:37:57.182
most the elderly will have

00:37:57.222 --> 00:37:58.563
the least access because

00:37:58.583 --> 00:37:59.545
their payment system is

00:37:59.565 --> 00:38:01.085
screwed up so the only way

00:38:01.106 --> 00:38:02.726
to course correct that is

00:38:02.766 --> 00:38:03.807
through some sense of

00:38:03.867 --> 00:38:05.048
alternative payment model

00:38:05.068 --> 00:38:06.610
whether us as a value-added

00:38:06.690 --> 00:38:08.751
partner in it some aspect

00:38:08.791 --> 00:38:10.413
of risk sharing I don't

00:38:10.512 --> 00:38:12.114
know but it has to change

00:38:12.996 --> 00:38:13.197
Yeah.

00:38:13.597 --> 00:38:15.380
And one of those we have more control over,

00:38:15.981 --> 00:38:16.141
right?

00:38:16.181 --> 00:38:17.282
Waiting for someone else to

00:38:17.322 --> 00:38:18.983
wake up and decide we are valuable.

00:38:19.603 --> 00:38:22.367
To me, it's going to take too long,

00:38:22.887 --> 00:38:23.568
if ever at all.

00:38:23.688 --> 00:38:24.329
One of those things,

00:38:24.909 --> 00:38:26.030
you can pull a lever and

00:38:26.070 --> 00:38:26.771
have more results.

00:38:26.811 --> 00:38:28.773
And it's showing value and

00:38:28.813 --> 00:38:31.197
leaning into the larger

00:38:31.217 --> 00:38:33.239
than 15% that we're affecting now.

00:38:33.798 --> 00:38:34.280
Absolutely.

00:38:34.878 --> 00:38:36.061
Well, we've mentioned it several times.

00:38:36.081 --> 00:38:37.844
I don't think I need to push too hard,

00:38:37.864 --> 00:38:38.545
but if you'd like to follow

00:38:38.565 --> 00:38:39.427
this guy on social media,

00:38:39.487 --> 00:38:40.230
at Physical Therapy.

00:38:40.269 --> 00:38:40.851
Larry,

00:38:41.152 --> 00:38:42.313
appreciate the time having a Miller

00:38:42.333 --> 00:38:42.675
Lite with me.

00:38:43.235 --> 00:38:43.737
Absolutely.

00:38:43.777 --> 00:38:44.137
Thanks, Jimmy.

00:38:44.157 --> 00:38:44.778
You do a great job.