We talk about what surprised us when starting PT Biz—how sales turned out easier than expected and hiring proved much harder than anticipated. We discuss what PT Biz is as an education and business community for clinicians, our journey over seven to eight years working with a thousand clinics, and…
Ever wondered what sitcom best describes your clinic's atmosphere? This video explores various workplace dynamics, from 'The Office's' inside jokes to 'Parks and Rec's' optimistic chaos, helping you reflect on your corporate culture. We discuss how different environments impact employee engagement and overall team culture, providing a fresh perspective on…
Many people skip crucial steps, like sending emails or hosting webinars, without a clear purpose. This video emphasizes the importance of proper planning and understanding the 'why' behind your actions. Achieving results, whether in personal fitness or business, requires consistent hard work and an intentional life approach, rather than just…
We discuss how healthcare systems are obsessed with Google review ratings, treating a 4.9-star clinic as objectively better than a 4.3-star one. The problem? These ratings measure convenience factors like parking and front desk experience, not actual patient outcomes. We're exploring how clinics are now optimizing for stars instead of…
Healthcare marketing, Google reviews, and 5-star ratings don’t equal better patient outcomes. In this episode, we break down why healthcare metrics like Google stars, NPS, and KPIs can mislead clinic owners—and what to measure instead. 🧠 In this episode: Why 4.9 stars ≠ clinical excellence How healthcare started optimizing for…
On today’s episode of PT Breakfast Club, we’re breaking down one of the biggest questions in rehab marketing right now: 👉 Does content actually convert… or just get attention? We spend the episode reviewing real examples — from viral PT reels to creative content like Judy’s Breakfast Cafe — and…
On today’s episode of PT Breakfast Club, we’re breaking down one of the biggest questions in rehab marketing right now: 👉 Does content actually convert… or just get attention? We spend the episode reviewing real examples — from viral PT reels to creative content like Judy’s Breakfast Cafe — and…
This video highlights a classic example of differing perspectives in business strategy, using Nike's venture into the african market. It effectively illustrates how a simple market analysis can lead to vastly different conclusions. One scout saw a problem, while the other recognized a significant business opportunity, emphasizing the importance of…
I discuss why healthcare providers often remain underpaid and the real reason behind it—they're not actually asking for what they deserve. We talk about how hinting and implying our value doesn't work, and why clear, confident negotiation is essential. I explain that negotiation isn't about being aggressive; it's about being…
Physical therapists and clinic owners struggling with patient buy-in will learn practical ways to improve patient buy-in and engagement without adding time. This episode focuses on patient buy-in strategies PTs can use immediately. Topics include patient buy-in, physical therapy communication, difficult patients in PT, and improving patient engagement in physical…
Physical therapists and clinic owners who struggle with negotiation will learn how to communicate value, improve outcomes, and get paid appropriately. This episode focuses on negotiation skills for physical therapists and negotiation skills for physical therapists in real clinical and business situations. Topics include negotiation skills for physical therapists, PT…
In this episode, we take a real-world problem— 👉 “How do I ask for more money?” And break it down the way we actually think through it. No scripts. No fluff. Just two perspectives going back and forth: How do you determine your value? Who can you actually charge more?…
Healthcare marketing is changing—fast. In this episode of Healthcare Marketing Doesn’t Work, Jimmy McKay (PT, DPT + former radio DJ) and Andrea Trager (Fractional Marketing VP) break down: Why a major brand admitting failure actually built trust How AI-generated marketing is quietly missing the mark The biggest shift happening right…
Physical therapists and clinic owners struggling with patient growth will learn how to use physical therapy marketing to attract patients before they ever walk in. This episode shows how physical therapy marketing is now the front door to your clinic. Topics include physical therapy marketing, PT clinic growth, digital patient…
We talk about Lily Jimenez from The Brain PT, a physical therapist who didn't wait for permission to build her personal brand. Instead of opening a traditional clinic, she built her brand online while still being a clinician and now sells her own courses on repeat. We discuss how she…
Physical therapists and clinic owners struggling with physical therapy marketing and physical therapy SEO will learn why their PT clinic isn’t getting found—and how to fix it without relying on referrals. Physical therapy marketing, physical therapy SEO, PT clinic growth, and patient acquisition strategies explained simply so clinic owners can…
In this episode, we explore the potential pitfalls of focusing too much on certain kpis in the healthcare industry. We discuss how an overemphasis on metrics like arrival rates can inadvertently lead to poor decision making and negatively impact patient care. Understanding leading indicators is crucial for true business success…
We discuss how putting numbers on dashboards creates attribution bias in healthcare. When cancellation rates are high, we tend to blame patient behavior and implement interventions like reminders and confirmation requirements. But we're missing the real variables—the care plan, scheduling model, provider load, and wait times—that actually drive cancellations. We…
Physical therapy KPIs, PT clinic profitability, and physical therapy business growth are broken down for clinic owners who want better outcomes and higher revenue from their physical therapy KPIs. We show how common clinic metrics can drive the wrong behaviors—and what to track instead to improve retention, decision-making, and long-term…
**YOUTUBE DESCRIPTION** Physical therapists and clinic owners questioning their career path will learn how to rediscover purpose and improve job satisfaction through physical therapy perspective shifts. This episode shows how physical therapy perspective changes everything. Topics include physical therapy burnout, PT career satisfaction, global physical therapy access, and how PTs…
