We discuss the first of seven ways to flip healthcare recruiting in 2026 by introducing a job nutrition label concept. Instead of vague job offers with generic descriptions like competitive pay and supportive culture, we advocate for complete transparency by publishing all job details on one page—salary ranges, visit expectations,…
We discuss the second strategy in a seven-part series on transforming healthcare recruiting. We explain how the market has shifted—there are now 100 open jobs for every clinician—yet many organizations still conduct interviews using outdated 2003-style panel approaches. We talk about flipping the script by letting clinicians run the interview…
We discuss number three in our seven-part series on flipping healthcare recruiting. We talk about how many clinics claim they can't offer flexible schedules like four-tens, hybrid work, or school year schedules—but the real issue is that they won't. We explain that rigid clinic structures repel flexible humans, and that…
Private practice physical therapy, cash-based PT, and clinic careers are being shaped by one silent force: student loans. This MBA for the DPT episode breaks down PSLF, income-driven repayment, and forgiveness strategies so PTs and clinic owners can make smarter financial decisions and avoid burnout. If you’re a DPT feeling…
Private practice physical therapy owners, staff PTs, and new grads: if you’re frustrated with reimbursement cuts, burnout, TRICARE rules, or feeling unheard — this MBA for the DPT episode is your playbook for advocacy that actually moves the needle. Advocacy isn’t politics. It’s business strategy. It’s communication. It’s protecting patients,…
Private practice physical therapy owners and clinic directors: your commercial lease negotiation could cost you $100,000–$300,000 if handled wrong. In this MBA for the DPT session, we break down lease vs buy decisions, landlord tactics, and how PTs can protect cash flow and long-term equity. Most PTs negotiate 3–5 leases…
Private practice physical therapy owners and clinic directors: if your patient retention is low, your self-discharge rate is high, and you’re constantly chasing new evaluations, this episode is for you. In this MBA for the DPT session, we break down the psychology of sales inside your clinic — and how…
A real-world clinic-owner problem: a therapist who wants the upside (patients “dropped in their lap”) but won’t do the minimum (timely notes, accountability). Dave and Jimmy walk through the practical HR/documentation approach, how one low-effort teammate drags culture and outcomes, and the retention strategies that keep high-value patients loyal to…
Episode theme: If your marketing “isn’t working,” your real bottleneck is usually operations + friction—and tech/ads will only amplify what’s already broken. What we covered • The blizzard story: how a “post-visit survey” fired after a visit that never happened—and what that signals about your systems • Why everything is…
In this episode, we dive into the highly anticipated 2025 revision of the Clinical Practice Guidelines for Hip Pain and Mobility Deficits—Hip Osteoarthritis, published by the APTA Academy of Orthopaedic Physical Therapy. Join us as we explore the latest evidence on how to best classify, examine, and treat patients living…
Private practice physical therapy clinic owners: hiring physical therapists, documentation compliance, and patient retention will make or break clinic growth. In this episode, we break down how to fire the wrong fit, protect your practice with clean HR process, and build brand loyalty so patients stay—even when therapists leave. If…
I discuss how physical therapists can be agents of change in healthcare by taking responsibility for both successes and failures. I address common misconceptions about physical therapy, explaining that we treat the entire movement system—not just post-operative cases—and emphasizing the importance of habilitation and prehabilitation. I also highlight that effective…
We discuss five critical reasons why clinics fail to grow, starting with messaging problems and the importance of clear differentiation. We explore how convenience without conviction limits growth, the necessity of consistent branding across all staff, the difference between looking professional and being remarkable, and most importantly, the need to…
I discuss what success means in physical therapy and the critical gaps preventing PTs from achieving it. We explore how the pathway to success in PT differs from linear professions like law, and why many physical therapists default to clinical practice without considering broader career possibilities. I highlight how the…
We discuss how one underperforming therapist with tolerated mediocrity can damage your entire clinic's culture. We explore how top performers don't quit hard work—they quit low standards. We break down why protecting standards is more important than protecting feelings, and how establishing non-negotiables around things like timely notes, effort level,…
In this episode, Jeremy VanDevender breaks down what actually drives PT clinic growth and retention: leadership that listens, clear career pathways (clinical + exec), and a revenue-first mindset that doesn’t sacrifice patient experience. We talk Great Resignation lessons, burnout, work-life balance shifts, value-based MSK, hybrid models, and how clinic owners…
Physical therapy can’t survive on “me, me, me” messaging. Dr. Lisa VanHoose breaks down why rehabilitation deserts are growing, why gatekeeping admissions is fueling the PT workforce shortage, and what it looks like to rebuild the profession around community, access, and relational capacity—not just credentials and productivity. We talk rural…
Private practice physical therapy owners and cash-based PT clinicians: if you’re busy but your revenue isn’t matching the effort, this episode is for you. We break down why most PT clinics struggle with clinic growth—not because of marketing or reimbursement—but because they’re trying to treat everyone. Doug Adams (CEO of…
Acute care physical therapy burnout is real—and it’s costing hospitals outcomes, retention, and morale. If you’re a PT or clinic owner, this episode shows how to protect agency, stop presenteeism, and lead people back to great care. Too many hospital PTs feel reduced to “discharge planning.” Rebecca Griffith breaks down…
Private practice physical therapy marketing not working? Here’s how clinic owners fix growth by repairing operations, reducing friction, and upgrading patient experience—before spending more on ads. If you’ve ever said “marketing just isn’t working,” this episode is your gut-check: tech and ads don’t fix broken processes— they scale them. You’ll…
If your clinic feels busy but profit isn’t increasing, this episode will hit home. Doug Adams (https://rundna.com/) joins Jimmy to break down one of the most uncomfortable truths in private practice physical therapy: growth does not come from treating more people. It comes from treating the right people. Key Takeaways:…
Healthcare marketing strategy 2026 | healthcare communication | patient engagement | medical marketing | digital health branding | healthcare content strategy | earn attention before trust Healthcare is still marketing like it’s 1997. Brochures. PDFs. Authority-first messaging. Meanwhile the internet evolved. Attention spans collapsed. Consumer expectations exploded. In this episode,…
We discuss how a hotel's unique popsicle delivery service teaches us about creating memorable experiences. We explore why people remember peak moments, beginnings, and endings—not the mundane details—and challenge clinic owners to identify their own popsicle moment. We talk about how delivering average experiences leads to just appointments, not word-of-mouth…
We discuss the fourth strategy for flipping healthcare recruiting: creating a written no crap guarantee that protects clinicians' working conditions. We explain how putting mentorship time, work-life balance, and patient load caps in writing creates accountability and prevents the gradual erosion of promises that typically drives clinician turnover. We explore…
