If you've worked inside a healthcare organization you've probably heard the question: “What's the EBITDA impact?” But what happens when a financial reporting metric slowly becomes the mission of the entire organization? In this conversation, Jimmy McKay and Larry Benz unpack: • What EBITDA actually measures • How "Adjusted EBITDA"…
We discuss why Medicare and commercial payers like United created and are funding specific physical therapy codes. The issue stems from poor patient adherence to physical therapy plans of care: only 90% of patients who should receive PT actually start it, and only 30% of those who start actually complete…
Physical therapists and clinic owners trying to run efficient, profitable clinics often feel trapped between productivity demands, documentation pressure, and changing reimbursement models. Topics include private practice physical therapy growth, clinic operations systems, PT productivity expectations, documentation compliance, and physical therapy business strategy. In this episode of PT Pintcast, Jimmy…
We discuss how clinic directors shifted from being evaluated on overall performance to being asked about EBITDA, and how this change—especially when tied to compensation structures—signals what an organization truly values. We explore the danger of relying solely on EBITDA as a metric, arguing that while it's useful as a…
This episode draws clear parallels between communication and physical therapy, explaining the FITT principle in detail. We break down how frequency, intensity, time, and type apply to both effective communication and optimal physical fitness. For those seeking solid fitness advice and health education, these fitness tips offer actionable insights for…
We explore Goodhart's Law and how chasing metrics can make them stop telling the truth. Using the example of a nail factory, we demonstrate how optimizing for the wrong measurement leads to useless results. We then apply this concept to healthcare, examining what happens when EBITDA becomes the primary target…
Physical therapists often hate selling—but growing a PT practice requires communication. Learn how physical therapists can attract more patients using patient education, content marketing, and clear messaging instead of sales pitches. Many physical therapists struggle with the idea of “selling” to patients. But growing a physical therapy practice isn’t about…
Improving your public speaking skills can significantly impact how your message is received. This video offers practical public speaking tips to help you enhance your communication skills and ensure effective communication. Learn how to speak with confidence and become a more impactful speaker.
Santo Riva shares insights from 15 years as a physical therapist about the uncomfortable truth that nobody actually wants PT—it's a grudge purchase. He was completely wrong early in his career thinking patients cared about education, when really they just want results. He explains that patients don't need us to…
I break down the sales process into three simple questions that customers answer in a specific order: What do you do? How might this make my life better? And what do I have to do to get it? I explain why most businesses fail by starting with pricing and logistics…
Physical therapists and clinic owners looking to grow their clinical impact and build better healthcare systems will learn why mentorship, collaboration, and interdisciplinary care matter more than credentials. Topics include private practice physical therapy leadership, PT clinic collaboration, physical therapy mentorship, healthcare systems innovation, and global physical therapy education. Episode…
For anyone with an idea for a YouTube channel, podcast, or blog, this video emphasizes the critical first step: just start. Forget about getting bogged down by SEO and hashtags initially; the real focus should be on creating your first 50 episodes or videos. This approach to youtube growth is…
Physical therapists and clinic owners looking to grow a private practice physical therapy business will learn practical strategies to attract patients and build authority through content. Topics include physical therapy marketing, PT clinic growth, physical therapy patient acquisition, private practice physical therapy branding, and clinic business strategy. Episode Overview Most…
There are billions of social media users, yet few truly grasp how to harness its power effectively. This video explains how to capture audience attention by focusing on education and entertainment, ensuring your content resonates and encourages personal growth. Learn to improve your social media marketing and engagement by understanding…
Making a career change can be challenging, especially when moving into a new field like finance. The speaker shares their journey from a clinic to financial services, highlighting initial communication hurdles. They discuss how they eventually found a way to bridge the gap between clinicians and business through effective communication.
Physical therapists and clinic owners trying to navigate private practice physical therapy, reimbursement changes, and healthcare pricing will learn what the latest PT industry news means for clinics and patients. Topics include physical therapy reimbursement, RTM remote therapeutic monitoring, PT clinic economics, healthcare price transparency, and the future of rehabilitation…
Public speaking tips, communication skills, and confidence for professionals. Learn 3 simple public speaking techniques to speak clearly, improve communication, and become a better, more confident speaker. Public speaking tips to help you communicate clearly and speak with confidence. If you want to become a better public speaker, these three…
Private practice physical therapy leaders, clinic owners, and PT advocates: learn how Utah PTs changed legislation to achieve primary care co-pays and better patient access—and how your state could replicate the same strategy. In this episode, Howard Quackenbush breaks down how competing clinics unified, built relationships with legislators, and passed…
Physical therapists and clinic owners trying to grow without wasting money will learn why most healthcare marketing fails at reviews, website experience, and patient trust—and what to fix first. Topics include physical therapy marketing, PT clinic growth, physical therapy patient acquisition, clinic operations systems, healthcare consumer behavior, reviews, websites, and…
Content creation and personal branding advice for creators, entrepreneurs, and healthcare professionals. The best time to start creating content was ten years ago. The second best time is today. If you have knowledge that could help someone else, don’t let fear stop you from building your personal brand and sharing…
Physical therapy, influence, and leadership in the attention economy. Most people confuse followers with influence. Real influence isn’t about audience size — it’s about whether people change their behavior because of what you say. This short clip from PT Pintcast breaks down the difference between popularity and real influence. Subscribe…
Private practice physical therapy clinic owners: learn how to quantify biomechanics with video AI + wearable sensors to improve patient buy-in, documentation, and return-to-play decisions—without slowing down your schedule. PTs are expected to be the movement experts—but too often we’re still “eyeballing” mechanics and writing vague notes. In this episode,…
Private practice physical therapy, PT business growth, and cash-based PT strategies explained by Greg Todd. If you’re a physical therapist or clinic owner trying to grow income beyond patient visits, this episode breaks down why most PTs stay stuck — and how to fix it. Greg Todd argues that most…
Private practice physical therapy owners struggle with clinic growth when they don’t track the right metrics. In this MBA for the DPT lesson, Amit Gagliani explains the clinic statistics PT owners must monitor to improve retention, increase visits, and build a healthier PT business. Most physical therapists start a clinic…