We discuss why physical therapy doesn't have a reimbursement problem—it has an attention problem. We explore how the industry spends heavily on conference booths but won't commit to consistent live streaming, debates affiliate income ethics while recommending products daily for free, and ignores that platforms like Amazon actively encourage creators…
Are PTs Leaving Money on the Table? In this episode, Jimmy, Tony Maritato, and Dave Kittle dig into something most physical therapists aren’t even considering: Live selling. Affiliate income. Attention as the business model. It starts with Jimmy testing live selling premium recovery devices through Amazon Live. But it quickly…
Most of healthcare runs on standardized data. Labs. Imaging. Bloodwork. Metrics. But in physical therapy? We still say things like “looks better” and “tolerance improved.” In this episode, Jimmy talks with Chanha Hwang, PT, co-founder of Moviq Health, about why physical therapy needs standardized diagnostic infrastructure for human movement —…
Physical therapy doesn’t have a value problem. It has a positioning problem. In this episode, Jimmy talks with Matthew Pratte (https://www.linkedin.com/in/matthew-pratte/) about why private outpatient practices are getting squeezed — and what to do about it. Key Topics Covered: • Why fee-for-service puts control in someone else’s hands • How…
In this episode, Jimmy sits down with Chanha Hwang, PT, founder of Moviq Health (https://www.moviqhealth.com/) , a clinical biomechanics lab in Las Vegas designed to function like “Quest Diagnostics for human movement.” The discussion focuses on one core idea: Physical therapy cannot claim authority in movement without standardized diagnostic infrastructure.…
Most PTs Think There’s Only One Career Path. They’re Wrong. Live from APTA CSM in Anaheim, Jimmy sits down with Tim Reynolds — professor, clinician, author, and anatomy educator with over one million followers online. This episode dives into: • Why PTs default to the “40-hour clinic model” • The…
Physical therapy reimbursement has declined for years — while tuition, expectations, and scope continue to expand. Steve Smith joins PT Pintcast live from CSM to discuss: • Why he became a private practice owner after a VC acquisition • Lessons learned about leadership during COVID • Medicare payment cuts and…
What does physical therapy look like beyond the U.S. healthcare system? In this episode, Jimmy talks with Sidy Dieye, CEO of World Physiotherapy (https://world.physio/) , about how the global PT profession is evolving — and why U.S. clinicians should care. World Physiotherapy represents 129 member organizations and over 600,000 physiotherapists…
Physical Therapy Is at a Turning Point Rupal Patel joins PT Pintcast live from CSM to discuss why physical therapy is entering its second century — and why that means expanding our role beyond musculoskeletal care. Key Themes: • Why PT is at a professional inflection point • Social and…
Insurance runs out. Patients still need care. Now what? Melanie Brennan built a nonprofit neuro recovery gym to solve exactly that problem. After seeing patients decline post-discharge from traditional rehab settings, Melanie launched EA Therapeutic Health — a hybrid model blending: • Insurance-based PT • Cash-based extended recovery sessions •…
PTs Belong in Disaster Response — Here’s How to Step In Disasters don’t discriminate. They impact hospitals, nursing homes, outpatient clinics, schools, and communities. Yet physical therapists are rarely included in disaster planning or emergency response operations. In this episode, Megan Mitchell breaks down: • Why disasters are increasing in…
Most physical therapy clinic owners have been told the same story: Spend 5–10% of revenue on marketing. Run Facebook ads. Buy Google traffic. Outspend competitors. But what if that advice is wrong? Live from CSM, Jimmy and Sturdy McKee (https://sturdycoaching.com/) break down a back-to-basics approach to clinic growth that doesn’t…
Emergency Department PT, Top-of-Scope Mindset & Reigniting Your Career Recorded live at CSM, Jimmy sits down with Rebekah Griffith (https://theeddpt.com/) , PT, DPT, to talk about the growth of physical therapy in the emergency department — and what it takes to bring it into your hospital. In This Episode: •…
PT Is Political — And That’s Not Optional Recorded live at APTA CSM, this conversation tackles one uncomfortable truth: physical therapy operates inside a political healthcare system. If you ignore policy, reimbursement, or structural access issues, you're still affected by them. In This Episode: • Why research feels intimidating (and…
Episode Overview Live from APTA CSM in Anaheim, Jimmy talks with Nicole O’Neill from U.S. Physical Therapy about what USPH actually is—and why most PTs don’t realize they’ve probably seen one of their clinics. USPH partners with 135+ locally branded physical therapy practices across 44 states, providing national operational support…
Physical therapists and clinic owners: if you’re not visible in 2026, you’re invisible. In this episode, Jimmy McKay talks with Dave Kittle about earned attention, content frequency, AI-powered coaching for therapists, and why most PT organizations are losing relevance. From LinkedIn polls to AI session analytics to viral cultural moments,…
Visibility Is Not Optional Anymore If you’re a physical therapist or clinic owner relying on reputation alone, you’re already behind. This episode covers: • Why simple LinkedIn polls outperform complex content • The lesson behind viral cultural moments • Repurposing one idea across multiple formats • How AI session analytics…
Can social media realistically generate revenue for physical therapists? In this episode, Jimmy talks with Tony Maritato about: • Growing from 2,000 to 60,000+ followers in one year • Turning patient education into monetized content • Why reposting “old” videos works • How one Facebook post generated $107 repeatedly •…
AI Is Not a Silver Bullet Recorded live at APTA CSM, Todd Norwood joins the show to talk about AI, digital health, and why physical therapy clinics need to fix their data before chasing the next shiny tech solution. What We Cover: • The difference between good data and bad…
Live from CSM Anaheim, Jimmy sits down with Matt Huey, PT, to talk about what really moves the physical therapy profession forward. The conversation centers on engagement. Not national outrage. Not social media complaints. Real, local involvement. Key themes: • Why member engagement starts at the state level • Protecting…
Proactive Care Is a Pathway — Not a Slogan PT is built for prevention. But most of healthcare still waits until pain shows up. In this episode recorded live at CSM in Anaheim, Dr. Tatiana Olevsky discusses: • Why patients still go to MDs first for MSK pain • The…
Better Systems, Not Tougher People Burnout in healthcare isn’t a motivation problem. It’s a design problem. Dr. Lisa Flexner joins PT Pintcast live from APTA CSM to break down why: • Burnout is an individual response to system dysfunction • Productivity is often the wrong performance metric • Turnover costs…
