Sept. 15, 2026
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Sept. 15, 2026
Why Your Physical Therapy Job Ads Aren’t Working
Most physical therapy job ads are written to attract as many applicants as possible. That might be exactly backwards. In this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato break down a better way to recruit physical therapists using ideas from advertising legend David Ogilvy, direct-response marketing, AI,…
Sept. 13, 2026
If you write or create anything in healthcare, you need to pay attention to this woman…
