PT Clinics Are Media Companies Now. Act Like It.

WEBVTT

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I see Dave Kittle as the guy

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like Tom Cruise in Risky Business.

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You know when we're about to

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go live and you like slide into the room.

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You're like, here I am, right on time.

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I'm here, baby.

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Let's go.

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Good morning, gentlemen.

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Good morning.

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How's it going?

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It's going well.

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How about you?

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It got cold here in Ohio.

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Like it's chilled down.

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I started a fire like a week ago.

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I was having like a,

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I got one of those little

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solo stove things in the backyard.

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We're hanging out,

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roasting marshmallows and

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walking around flip flops.

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And yesterday I started the fire, my, my,

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my wood stove in my house.

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Cause I was like, it's like, it's like,

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it's like, it's like, it's like,

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it's like, it's like, it's like,

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So I want to talk about banana ball.

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But first, Dave,

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this will drive you crazy.

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So last night we're at, you know,

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eighth grade little league.

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Was it fifteen, fourteen you baseball?

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My my kids, my one of my twins,

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the twins are both on the team.

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Breaks his wrist two days ago.

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He's one of our main pitchers.

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So now we're down a pitcher.

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We only have two other pitchers anyway.

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We're playing this team.

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They're doing pretty good,

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but we're up like fifteen to three.

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I leave thinking we're going

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to get run ruled.

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And then all of a sudden the

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other team makes this massive comeback.

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We still squeaked out like a one run win.

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But anyway, talking about baseball,

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I saw and I shared the

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video with you guys.

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The banana ball.

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What's it called?

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I'm blanking out.

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Savannah balloons.

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savannah bananas they they

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went we know that they went

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from baseball these

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stadiums to football

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stadiums because they were

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selling out now they have a

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cruise they rented a cruise

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ship to basically sell

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tickets and take their fans

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on a cruise now you still

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have to buy the cruise

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ticket you pay for it all

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this stuff but it's just it

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got me thinking like again

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how can we look at that

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that is amazing so wait

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have they done this yet already once

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I mean, it looks like it, unless it's AI.

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I don't know that they've done it.

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I think they're doing it.

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Like,

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this one says February ninth to the

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thirteenth, two thousand twenty six.

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again I'm looking at this

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I'm like all right we we

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saw you know golf going to

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baseball stadiums where

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you're hitting golf balls

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into the stadium we see the

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savannah bananas renting a

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cruise ship selling seats

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on the cruise ship renting

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football stadiums like how

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do we bring this into

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physical therapy and make

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it an event like this

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I literally, you shared this video,

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and normally I can draw a

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decently straight line.

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My line might be straight.

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It doesn't have to make any

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sense between these two things.

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And I was like, here's my closest line.

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Leukemia and lymphoma society.

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Are you guys familiar with

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team and training?

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They were smart.

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Leukemia and lymphoma

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society wants money because

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they want to raise money to

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cure leukemia and lymphoma.

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Nobody's anti that.

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They could play the Sarah McLachlan video.

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They could find their

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parallel to touch heartstrings and pull.

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ASPCA does.

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They could do that.

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Leukemia and Lymphoma

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Society team in training said, okay,

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here's what we want.

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We want people who want something

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that we can give you access to,

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that's our hook.

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So they took people who

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wanted to one day run a marathon,

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finish a triathlon, do an adventure race.

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And they said, okay, well,

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here's the carrot.

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You raise enough money for us.

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We'll get you into that race.

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We'll get you a VIP ticket.

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We'll get you a coach from

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day one to race day.

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So they sold an experience

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in exchange for them being evangelists.

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Now you're like, okay, well, how is that?

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Where do the Savannah

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bananas come into that?

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I feel like if we were going

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to do a connection with PT,

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it would need to be some

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sort of like hero's journey.

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Right?

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So like,

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why is team and training the only

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one that's able to like, I mean,

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I got reeled into being a

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team and training coach

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when I was in PT school

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based on my PT professor doing it.

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So could a healthcare provider do it?

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Yes.

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But it would, I think in PT,

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it would need to be a

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journey or a transformation

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or something you can't do

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and you want to do.

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In that the Savannah bananas.

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I mean, look at,

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look at their tagline on this website.

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This is brilliant.

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Like they're one word tent.

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Like what's the biggest word

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Savannah bananas.

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They understand what they are.

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They are the greatest show in sports.

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I love baseball.

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Dave loves baseball.

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Tony's kids play baseball.

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It's a long board.

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It's a chess match.

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There's a lot of beauty in it.

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But as I grow older, I kind of like,

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I'll watch the last couple innings.

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Hold on, hold on, hold on.

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For the baseball purists,

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we do not believe that

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Savannah Bananas is baseball.

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Full stop.

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Good.

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There are people who still

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watch ninety minutes of

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soccer for one goal or nil-nil.

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Yeah, totally, totally agreed.

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But they identified that they said,

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I can't sell baseball and

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make money here.

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So they sold they sell a

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show that is based in

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baseball or loosely based on baseball.

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And I mean, God,

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have you seen some you see

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the guy on stilts?

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Yeah.

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Impressive.

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Impressive.

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He never played baseball in his whole life,

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but he's like,

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I needed a job and he was

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willing to do anything.

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This dude, Jesse sees him,

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Jesse yellow tux, yellow tux,

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Jesse on Instagram,

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whatever his thing is.

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He gets it.

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I think he got dropped in his head.

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So anyway, to back to Tony's like prompt,

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which is,

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I think if we were to do

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something like this in healthcare,

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it would need to be an experience.

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Like we are going here.

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Look, sales organizations do this, right?

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If you're the top sales person,

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they take you to Barbados.

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Down over here is the goal.

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Do you want to get there?

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Great.

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Come along with us on the

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journey and we'll get you there.

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Like they're selling the

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whole and not the drill.

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So first I thought it was

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Tony pitching like is the

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audience of this podcast.

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Are we going on a cruise?

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Are we going to have a cruise?

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Which I think would be the

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easier of connecting the

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lines in terms of patients.

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I mean,

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Tony's done this in the past with

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recording evaluations and

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patient encounters.

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So maybe there's something there where,

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like, I agree.

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So a combination of what

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Tony's done in the past of

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recording treatment visits

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and evaluations and

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follow-up visits with patients,

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bringing in Jimmy's idea of

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the hero's journey,

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that absolutely could work.

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And maybe it's not a cruise

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for the patient-facing side of things,

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but maybe there could be

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practices that do this.

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You get patients assigned some, you know,

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chat GPT,

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social media release and waiver

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that allows you to keep this –

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footage on YouTube or online, uh,

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for as long as possible.

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And, um,

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and you follow one or more

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patients of yours,

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but not just in your clinic.

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Maybe you do cameras when

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they go to the grocery store.

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Maybe you have cameras when

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they go golfing or that's

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at the end of the journey

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or when they go home and

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they're getting in and out of bed or,

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you know, getting in and out of their,

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getting in and out of their

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recliner or whatever,

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like things like that.

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Maybe it's not a cruise per se,

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but I think there is still

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some ways to make this happen.

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I think if we wanted to take

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this literal I think the

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easiest one you pick a

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condition kind of like

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jimmy was alluding to now

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let's let's take me for

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example total knee

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replacement and I'm like

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okay uh january thirty

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thirtieth two thousand

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twenty six we're gonna do a

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total knee replacement recovery cruise

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There's almost a million

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total knee replacements

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happening every year.

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If patients want to plan and

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schedule their surgery for

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the twenty eighth,

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Then they get on the cruise

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ship by the thirtieth.

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We leave from, you know, South Beach,

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Florida, Miami.

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We do a seven day cruise.

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All the rehabs included, foods included.

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All of that stuff is included.

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Dave,

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we've talked about destination health

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care.

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We've talked about going places.

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This is right in that you're

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just doing it on a cruise ship.

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One more reference,

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and I'm sure the audience remembers this.

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I don't know if it was real.

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There's a story about a

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woman or a person who said,

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I'm not going into a skilled nursing.

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I'm just going to cruise around the world,

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go cruise to cruise to

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cruise because it was

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cheaper to pay for tickets

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on the cruise line.

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And she had everything.

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She had room and board.

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She had entertainment.

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She had assistance when she needed it.

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There's like a full medical

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team on the cruise.

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So you're leveraging those

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resources that are already out there.

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But it can be a post-op

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rotator cuff recovery cruise,

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post-op knee replacement recovery cruise,

00:09:04.995 --> 00:09:06.899
post-stroke, whatever you want to do.

00:09:07.798 --> 00:09:08.559
We already have the name.

00:09:08.639 --> 00:09:09.580
The funniest part is Tony

00:09:09.639 --> 00:09:10.660
always looks at the camera.

00:09:10.900 --> 00:09:11.621
He doesn't know I already

00:09:11.662 --> 00:09:12.581
have the name for his

00:09:12.621 --> 00:09:13.883
cruise on the screen.

00:09:14.222 --> 00:09:14.403
Tony,

00:09:14.423 --> 00:09:15.903
the name for your cruise is the total

00:09:15.924 --> 00:09:17.605
knees to seven seas.

00:09:17.625 --> 00:09:17.846
I love it.

00:09:19.067 --> 00:09:20.106
That is it right there.

00:09:20.126 --> 00:09:20.967
All right.

00:09:20.988 --> 00:09:22.589
So price point, what are we,

00:09:22.668 --> 00:09:23.789
what are we charging this?

00:09:23.830 --> 00:09:23.990
Tony,

00:09:24.009 --> 00:09:24.931
you're going to bill some of the

00:09:24.951 --> 00:09:25.230
Medicare.

00:09:25.250 --> 00:09:26.311
You're going to do a little dabble,

00:09:26.331 --> 00:09:27.692
a little insurance billing.

00:09:28.592 --> 00:09:29.433
And the cruise is going to

00:09:29.453 --> 00:09:32.134
be in the Caribbean or somewhere else.

00:09:32.355 --> 00:09:34.336
So like, how could you make this work?

00:09:35.332 --> 00:09:36.053
Go ahead, Jimmy.

00:09:36.073 --> 00:09:37.514
Well, the key is they follow Tony.

00:09:38.535 --> 00:09:40.238
They're following the bananas on a cruise.

00:09:40.258 --> 00:09:41.318
Cruises leave every day,

00:09:41.359 --> 00:09:42.500
but you follow Tony, right?

00:09:42.520 --> 00:09:43.181
And then you follow the

00:09:43.402 --> 00:09:44.722
other people on your journey.

00:09:44.743 --> 00:09:46.245
Like with team and training,

00:09:46.304 --> 00:09:48.267
using that example, you're a team.

00:09:48.307 --> 00:09:49.268
You follow your coach,

00:09:49.288 --> 00:09:50.909
but also like you got these bonds.

00:09:50.929 --> 00:09:51.649
So there's a lot of

00:09:51.710 --> 00:09:53.032
psychological and emotional

00:09:53.052 --> 00:09:55.073
components into something like this.

00:09:55.134 --> 00:09:55.754
I think it's a winner.

00:09:56.549 --> 00:09:56.789
You know,

00:09:56.830 --> 00:09:58.431
you guys just reminded me talking

00:09:58.471 --> 00:10:00.913
about following people.

00:10:01.092 --> 00:10:03.553
I've got a Facebook message

00:10:03.594 --> 00:10:05.875
from somebody I don't know who said,

00:10:05.975 --> 00:10:07.996
quote, OMG, I've been looking for you.

00:10:08.736 --> 00:10:11.119
I have a left TKR schedule

00:10:11.139 --> 00:10:12.720
to be done tomorrow morning.

00:10:13.259 --> 00:10:15.020
I need to find your videos,

00:10:15.160 --> 00:10:16.162
exclamation point.

00:10:16.481 --> 00:10:18.543
They helped me for the first two years,

00:10:19.003 --> 00:10:20.283
but I forgot about it.

00:10:20.744 --> 00:10:22.804
I'm bone on bone, yada, yada.

00:10:22.845 --> 00:10:23.265
So like,

00:10:23.846 --> 00:10:25.066
I get these messages from

00:10:25.166 --> 00:10:27.386
random people from my Facebook group,

00:10:27.427 --> 00:10:28.687
YouTube channel, Instagram,

00:10:28.727 --> 00:10:29.988
all that stuff constantly.

00:10:30.028 --> 00:10:31.869
These are people with high urgency,

00:10:31.928 --> 00:10:32.469
high need.

00:10:32.969 --> 00:10:34.350
They're desperate for that,

00:10:34.389 --> 00:10:36.931
but they feel connected to me,

00:10:36.990 --> 00:10:38.091
to the community.

00:10:38.870 --> 00:10:41.532
My Facebook group for knee replacement,

00:10:42.451 --> 00:10:43.633
I'm going to look it up right now.

00:10:44.746 --> 00:10:47.210
It's got almost nineteen thousand members.

00:10:47.591 --> 00:10:47.850
Wow.

00:10:47.890 --> 00:10:49.413
They I didn't prompt this.

00:10:50.153 --> 00:10:52.136
One of the guys in the Facebook group,

00:10:52.658 --> 00:10:55.662
he created his own meetup

00:10:56.082 --> 00:10:58.485
to get people and members to connect.

00:10:58.525 --> 00:11:00.969
Like, I bet I could get.

00:11:01.590 --> 00:11:03.410
You know, I don't know, fifty,

00:11:03.431 --> 00:11:04.990
one hundred people to join

00:11:05.030 --> 00:11:07.552
me on a cruise from that Facebook group.

00:11:07.611 --> 00:11:08.491
And to Dave's point,

00:11:09.211 --> 00:11:10.212
I don't know what you would charge.

00:11:10.232 --> 00:11:11.572
You have the cost of the cruise.

00:11:11.653 --> 00:11:13.614
Then you throw a charge on

00:11:13.673 --> 00:11:15.833
top of that or coordinating it all.

00:11:15.913 --> 00:11:17.115
And of course, my time.

00:11:18.034 --> 00:11:19.696
I mean, this could be a, you know,

00:11:19.755 --> 00:11:20.756
fifty thousand dollar

00:11:20.797 --> 00:11:22.197
payday to go on a cruise.

00:11:22.217 --> 00:11:23.119
And I love cruises.

00:11:23.379 --> 00:11:25.640
Oh, I remember when these were starting.

00:11:26.221 --> 00:11:27.841
I was early in radio and it

00:11:27.861 --> 00:11:30.524
was like Scorpion and

00:11:30.624 --> 00:11:32.085
Poison and these eighties

00:11:32.125 --> 00:11:34.047
bands and their fans were like,

00:11:34.147 --> 00:11:35.447
now they had some cash.

00:11:35.927 --> 00:11:37.168
And you're like, hang on a second.

00:11:37.269 --> 00:11:39.030
I can hang out with Sebastian Bach.

00:11:39.630 --> 00:11:40.331
on a cruise.

00:11:40.350 --> 00:11:40.932
And of course, yeah,

00:11:40.951 --> 00:11:42.692
you got a show and you were

00:11:42.712 --> 00:11:44.633
around other people who dug, you know,

00:11:44.712 --> 00:11:46.374
poison or whatever, you know,

00:11:46.413 --> 00:11:48.075
hair bands were on the, on the cruise.

00:11:48.735 --> 00:11:49.676
And then there they are.

00:11:49.696 --> 00:11:50.196
They, they,

00:11:50.216 --> 00:11:52.557
they scheduled like different

00:11:52.616 --> 00:11:53.738
meetups for them to walk by.

00:11:53.758 --> 00:11:53.977
I did it.

00:11:54.118 --> 00:11:54.758
I, in radio,

00:11:54.798 --> 00:11:55.958
I did a Dave Matthews band

00:11:55.999 --> 00:11:57.559
cruise to a private Island

00:11:57.580 --> 00:11:59.120
or something where,

00:11:59.380 --> 00:12:00.421
and this is what I was going to say.

00:12:00.681 --> 00:12:01.701
How do you scale this?

00:12:01.761 --> 00:12:03.422
Maybe if you were an ATI and

00:12:03.461 --> 00:12:06.163
Athletico and Ivy rehab, something big,

00:12:06.244 --> 00:12:06.464
right?

00:12:08.066 --> 00:12:09.447
you offer up a seat or a

00:12:09.506 --> 00:12:10.488
cabin on the cruise,

00:12:11.067 --> 00:12:13.110
one at every clinic in the country,

00:12:13.649 --> 00:12:13.830
right?

00:12:13.850 --> 00:12:15.171
It's not necessarily a contest,

00:12:15.231 --> 00:12:16.432
but like to win your way in

00:12:16.533 --> 00:12:18.214
or to be in the running,

00:12:18.494 --> 00:12:19.274
you have to do something,

00:12:19.335 --> 00:12:21.495
complete your plan of care, something.

00:12:21.676 --> 00:12:22.956
Now we get into some murky areas, right?

00:12:22.976 --> 00:12:23.538
Because now we're talking

00:12:23.557 --> 00:12:24.818
about like healthcare money.

00:12:25.178 --> 00:12:25.479
But like,

00:12:25.820 --> 00:12:27.860
I think if you use the carrot the

00:12:27.921 --> 00:12:28.322
right way,

00:12:29.514 --> 00:12:30.654
Because in radio, we'd do this.

00:12:30.695 --> 00:12:32.535
We'd have these extravagant prizes.

00:12:32.755 --> 00:12:32.856
Now,

00:12:33.517 --> 00:12:35.778
I was one rock radio station amongst like,

00:12:36.779 --> 00:12:38.081
so we'd get one budget for

00:12:38.201 --> 00:12:39.341
all and it would be like,

00:12:39.601 --> 00:12:41.523
the top prizes would be so expensive.

00:12:41.722 --> 00:12:42.663
One station wasn't going to

00:12:42.683 --> 00:12:43.465
be able to float that.

00:12:43.884 --> 00:12:45.005
But what we said was,

00:12:45.605 --> 00:12:46.767
each station will get one

00:12:46.866 --> 00:12:47.628
national winner.

00:12:48.227 --> 00:12:49.809
But now you get to say,

00:12:49.870 --> 00:12:51.171
there's a chance at a

00:12:51.211 --> 00:12:52.351
flight around the world or

00:12:52.371 --> 00:12:54.373
a cruise for or something like that.

00:12:54.692 --> 00:12:56.335
So you can leverage size

00:12:56.434 --> 00:12:57.534
into getting into this.

00:12:57.556 --> 00:12:58.096
So there's a couple of

00:12:58.115 --> 00:12:59.197
different ways you can play this.

00:12:59.996 --> 00:13:00.937
A cruise for ninety days?

00:13:00.976 --> 00:13:03.658
Who's going on a cruise for ninety days?

00:13:03.977 --> 00:13:04.678
That's insane.

00:13:05.078 --> 00:13:06.198
That is insane.

00:13:06.239 --> 00:13:08.659
That is changing your life.

00:13:08.799 --> 00:13:10.421
David flips the audience here and says,

00:13:10.461 --> 00:13:11.921
maybe do a CEU cruise.

00:13:12.160 --> 00:13:13.642
Knock out all your CEUs on a cruise.

00:13:13.662 --> 00:13:14.402
And he's a smart guy

00:13:14.442 --> 00:13:16.883
marketing CEU cruise education units.

00:13:17.062 --> 00:13:19.182
There is a company doing that.

00:13:19.202 --> 00:13:20.703
You guys have heard of Jet Set Rehab?

00:13:22.124 --> 00:13:24.605
They do like CEU things, but they're like,

00:13:24.625 --> 00:13:25.384
we're going to Cozumel.

00:13:25.664 --> 00:13:26.706
So they put Cozumel

00:13:27.750 --> 00:13:29.413
I'm sure all the clinicians

00:13:29.432 --> 00:13:30.113
are going there for the,

00:13:30.333 --> 00:13:31.674
of a hundred percent.

00:13:32.475 --> 00:13:33.897
I love the fact that they're

00:13:33.917 --> 00:13:35.339
doing it in Barbados or whatever,

00:13:35.658 --> 00:13:37.000
but jets at rehab has been

00:13:37.019 --> 00:13:37.821
doing this for a couple of years.

00:13:37.841 --> 00:13:39.243
They understand like, let's do it.

00:13:39.383 --> 00:13:39.923
Why are we in it?

00:13:39.962 --> 00:13:42.004
Why are we no, no offense to Iowa,

00:13:42.525 --> 00:13:43.226
but why are we doing this

00:13:43.246 --> 00:13:44.748
in Iowa for a three day weekend?

00:13:44.768 --> 00:13:45.808
Why not do it in Cozumel

00:13:45.828 --> 00:13:46.549
where every day when we get

00:13:46.570 --> 00:13:47.831
off at three o'clock, when we're done,

00:13:48.030 --> 00:13:48.552
we're in Cozumel.

00:13:49.846 --> 00:13:50.346
For a second,

00:13:50.366 --> 00:13:51.488
just to go back to Dave's

00:13:51.548 --> 00:13:53.149
question about charges,

00:13:53.188 --> 00:13:54.529
billing cash covered.

00:13:55.049 --> 00:13:56.510
The ironic thing here is

00:13:56.671 --> 00:13:57.812
when we were in Florida,

00:13:58.351 --> 00:13:59.913
we had snowbirds that would

00:13:59.952 --> 00:14:00.852
come down to Florida.

00:14:01.514 --> 00:14:01.933
If they,

00:14:02.094 --> 00:14:03.654
even if they were staying in a hotel,

00:14:03.754 --> 00:14:06.176
technically that hotel is their home.

00:14:06.275 --> 00:14:07.616
Medicare part B covers

00:14:07.677 --> 00:14:09.158
outpatient therapy in the home.

00:14:09.697 --> 00:14:10.538
or in the clinic.

00:14:10.958 --> 00:14:13.041
This is clearly a covered service if it's,

00:14:13.100 --> 00:14:13.380
you know,

00:14:13.761 --> 00:14:15.342
forty eight hours post-op total

00:14:15.363 --> 00:14:16.062
knee replacement.

00:14:16.524 --> 00:14:17.884
So you could theoretically

00:14:17.945 --> 00:14:20.066
say seven nights on the cruise.

00:14:20.105 --> 00:14:21.488
This is the patient's home.

00:14:21.548 --> 00:14:22.628
That's a seven hundred

00:14:22.668 --> 00:14:25.671
dollar roughly plan of care

00:14:25.711 --> 00:14:27.111
paid for by Medicare,

00:14:27.192 --> 00:14:29.673
plus the self-pay portion of it.

00:14:29.734 --> 00:14:31.475
That's not covered by Medicare.

00:14:33.136 --> 00:14:34.498
It could be a profitable endeavor.

00:14:35.370 --> 00:14:35.690
I,

00:14:35.710 --> 00:14:38.811
I like a high ticket offer for this and

00:14:39.171 --> 00:14:41.131
it says, you know, you go, you get this,

00:14:41.152 --> 00:14:41.971
you get this, you get this,

00:14:42.011 --> 00:14:43.092
the whole value stack, right?

00:14:43.133 --> 00:14:44.993
You get to go to this, you get to go to,

00:14:45.173 --> 00:14:46.374
you know, this destination,

00:14:46.433 --> 00:14:48.934
you have this team of, uh,

00:14:48.975 --> 00:14:50.195
nurses and physical

00:14:50.215 --> 00:14:51.676
therapists and maybe a

00:14:51.735 --> 00:14:53.556
physician or a PA or someone on the ship.

00:14:54.235 --> 00:14:55.197
Um, you, you know,

00:14:55.216 --> 00:14:56.697
you get access to whatever,

00:14:56.756 --> 00:14:59.538
like a daily physical therapy visit or,

00:14:59.638 --> 00:15:01.739
and maybe some other ancillary services,

00:15:01.778 --> 00:15:04.000
massage or, you know, whatever.

00:15:04.840 --> 00:15:04.940
Um,

00:15:05.059 --> 00:15:07.341
um, you get all of this, all of this,

00:15:07.861 --> 00:15:08.942
and I think you would just

00:15:09.322 --> 00:15:10.702
have it as self pay.

00:15:10.783 --> 00:15:11.624
And I,

00:15:11.644 --> 00:15:14.666
I feel like it would just be a

00:15:14.686 --> 00:15:16.086
little more of a headache to then be like,

00:15:16.206 --> 00:15:17.768
oh, let's see, like this person, we gotta,

00:15:17.967 --> 00:15:18.868
we gotta track this person.

00:15:18.888 --> 00:15:19.729
We gotta track this person

00:15:19.769 --> 00:15:21.570
with Medicare and bill this or,

00:15:21.649 --> 00:15:22.350
and some of the people that

00:15:22.389 --> 00:15:23.530
come on the cruise maybe

00:15:23.551 --> 00:15:24.652
are not Medicare age and

00:15:24.672 --> 00:15:25.392
maybe some of them are a

00:15:25.412 --> 00:15:26.352
hundred percent self pay or

00:15:26.393 --> 00:15:27.714
some of them are like, you know,

00:15:28.014 --> 00:15:29.595
do you take my in network insurance,

00:15:29.674 --> 00:15:30.695
my United healthcare, whatever.

00:15:31.155 --> 00:15:31.296
So,

00:15:31.735 --> 00:15:32.437
if they're already paying

00:15:32.456 --> 00:15:34.078
for this like this example

00:15:34.139 --> 00:15:36.042
of of a banana cruise you

00:15:36.062 --> 00:15:38.605
know banana land um I think

00:15:38.686 --> 00:15:40.006
it would just be easier to

00:15:40.168 --> 00:15:41.288
have like a big ticket

00:15:41.349 --> 00:15:43.292
offer five or ten grand or

00:15:43.331 --> 00:15:45.033
whatever or maybe more and

00:15:45.073 --> 00:15:46.395
you get all of that included

00:15:47.701 --> 00:15:49.701
Now, I'm going to go the reverse way.

00:15:50.022 --> 00:15:50.923
I want to take something

00:15:51.062 --> 00:15:54.345
away from the Savannah Bananas, right?

00:15:54.965 --> 00:15:58.366
They didn't even invent this.

00:15:58.427 --> 00:15:59.788
He and his wife bought this

00:16:00.168 --> 00:16:01.729
AAA franchise or whatever it was,

00:16:01.769 --> 00:16:02.808
the Savannah Bananas.

00:16:03.408 --> 00:16:04.870
They renamed it the Savannah Bananas.

00:16:04.909 --> 00:16:06.130
It was something else before that.

00:16:06.150 --> 00:16:07.631
They gave it this ridiculous name.

00:16:08.052 --> 00:16:09.653
But look where they stole this from.

00:16:10.273 --> 00:16:11.974
This is the Harlem Globetrotters.

00:16:11.994 --> 00:16:12.894
They were doing this back in

00:16:12.914 --> 00:16:14.216
the whenever days, right?

00:16:14.456 --> 00:16:15.417
They, they, yes.

00:16:15.576 --> 00:16:15.977
And did it.

00:16:16.097 --> 00:16:16.857
And they're doing it in an

00:16:16.957 --> 00:16:19.801
era where it can spread like wildfire.

00:16:20.061 --> 00:16:21.341
And they understood this.

00:16:21.562 --> 00:16:21.741
Like,

00:16:22.042 --> 00:16:23.442
I think the Harlem Globetrotters

00:16:23.482 --> 00:16:24.323
understood two things.

00:16:24.344 --> 00:16:25.024
Like, would you say they're,

00:16:25.125 --> 00:16:26.145
they're basketball players?

00:16:26.405 --> 00:16:27.807
Well, I'm sure the basketball purists,

00:16:27.826 --> 00:16:28.748
just like baseball purists,

00:16:28.768 --> 00:16:29.827
like that's not it.

00:16:30.688 --> 00:16:32.110
But your kid would be

00:16:32.149 --> 00:16:33.951
dragging you by the wrist going,

00:16:34.071 --> 00:16:35.032
I want to see this.

00:16:35.392 --> 00:16:36.873
They were ridiculous athletes.

00:16:36.913 --> 00:16:38.735
So not taking it away a

00:16:38.794 --> 00:16:40.316
hundred percent from Jesse

00:16:40.355 --> 00:16:43.217
and the Savannah Bananas, but there was a,

00:16:43.238 --> 00:16:44.519
there was a blueprint for this.

00:16:44.678 --> 00:16:45.720
So there was a little bit of proof.

00:16:45.759 --> 00:16:46.840
Now they had to do the

00:16:46.879 --> 00:16:47.541
million dollar thing,

00:16:47.561 --> 00:16:48.561
which is execute on that

00:16:48.601 --> 00:16:49.662
thing and literally push.

00:16:50.342 --> 00:16:51.423
They mortgaged their house.

00:16:51.442 --> 00:16:52.323
They had to push all their

00:16:52.344 --> 00:16:53.664
chips in the middle and go

00:16:53.845 --> 00:16:55.025
and triple down on this.

00:16:55.306 --> 00:16:55.947
So I'm not,

00:16:56.667 --> 00:16:57.846
Believe me, I'm on this guy's bandwagon.

00:16:57.866 --> 00:16:58.868
I was just clicking around like,

00:16:58.888 --> 00:16:59.427
are they hiring?

00:16:59.447 --> 00:16:59.847
Like, geez,

00:16:59.868 --> 00:17:00.548
what could I do for this

00:17:00.567 --> 00:17:01.107
Savannah Bananas?

00:17:01.128 --> 00:17:01.347
I'm in.

00:17:02.288 --> 00:17:03.028
But smart move.

00:17:03.068 --> 00:17:04.189
But there were some rails there.

00:17:04.588 --> 00:17:06.148
So why do you think Harlem

00:17:06.528 --> 00:17:08.890
Globetrotters declined and

00:17:09.049 --> 00:17:10.911
Savannah Bananas is on the way up?

00:17:10.951 --> 00:17:11.131
Like,

00:17:12.070 --> 00:17:14.270
how do they prevent themselves from

00:17:14.330 --> 00:17:16.692
going down the Harlem Globetrotter path?

00:17:17.624 --> 00:17:18.625
Harlem Globetrotters

00:17:19.605 --> 00:17:21.208
probably didn't utilize

00:17:21.248 --> 00:17:23.390
enough of multimedia

00:17:23.410 --> 00:17:24.832
because that was probably before.

00:17:25.412 --> 00:17:26.173
Yeah, they didn't have it.

00:17:26.212 --> 00:17:27.433
So they phased out.

00:17:28.315 --> 00:17:29.957
Savannah Bananas are

00:17:30.037 --> 00:17:31.298
completely obsessed with

00:17:31.357 --> 00:17:33.420
TikTok and Instagram and getting...

00:17:34.461 --> 00:17:35.721
Not that they're chasing views,

00:17:35.761 --> 00:17:37.261
but they are chasing

00:17:37.801 --> 00:17:38.903
memorable moments or what

00:17:38.923 --> 00:17:40.042
we talk about all the time.

00:17:40.083 --> 00:17:41.522
Remarkable words, you know,

00:17:41.563 --> 00:17:42.284
something interesting

00:17:42.324 --> 00:17:43.104
enough where you make a

00:17:43.144 --> 00:17:44.183
remark about something so

00:17:44.223 --> 00:17:45.444
interesting that we share

00:17:45.505 --> 00:17:47.384
here that we you and I, you know,

00:17:47.965 --> 00:17:48.326
us three,

00:17:48.346 --> 00:17:49.306
we send it to each other and

00:17:49.326 --> 00:17:50.767
then we talk about it here on the show.

00:17:51.527 --> 00:17:52.946
They're so focused on that

00:17:52.987 --> 00:17:54.347
whole approach that.

00:17:55.307 --> 00:17:56.228
assuming they keep going

00:17:56.248 --> 00:17:57.167
this way I don't think

00:17:57.188 --> 00:17:58.068
they're ever going to fade

00:17:58.108 --> 00:17:58.949
out the way that the harlem

00:17:58.969 --> 00:18:00.429
globetrotters did I think

00:18:01.368 --> 00:18:02.029
and I would have to go but

00:18:02.049 --> 00:18:02.470
this is to be an

00:18:02.509 --> 00:18:03.450
interesting case story why

00:18:03.509 --> 00:18:04.250
did why did the harm

00:18:04.269 --> 00:18:05.930
globetrotters die I bet you

00:18:05.950 --> 00:18:07.131
the answer is they failed

00:18:07.171 --> 00:18:08.570
to evolve because that's

00:18:08.590 --> 00:18:09.490
the answer with dinosaurs

00:18:09.911 --> 00:18:11.612
somebody although this just

00:18:11.652 --> 00:18:12.632
came to mind somebody

00:18:12.711 --> 00:18:13.811
picked tried to pick up the

00:18:13.852 --> 00:18:15.153
torch from the harlem

00:18:15.173 --> 00:18:16.792
globetrotters do you know who it is

00:18:18.525 --> 00:18:19.165
You do, though.

00:18:19.205 --> 00:18:19.865
You've heard of them.

00:18:20.046 --> 00:18:21.727
The And One Mixtape.

00:18:21.807 --> 00:18:22.428
And One Mixtape, yeah.

00:18:22.688 --> 00:18:23.028
Yes.

00:18:23.608 --> 00:18:25.150
I didn't think about them until right now.

00:18:25.170 --> 00:18:25.849
I was like, oh, yeah.

00:18:26.109 --> 00:18:27.371
They created characters.

00:18:28.030 --> 00:18:29.712
You've got the professor.

00:18:29.913 --> 00:18:31.693
You had Escalade, like the big,

00:18:31.733 --> 00:18:33.055
huge dude with crazy moves.

00:18:33.075 --> 00:18:34.055
Like, he shouldn't have been able to move.

00:18:34.476 --> 00:18:36.136
They had a bunch of characters,

00:18:36.237 --> 00:18:37.278
and they were all – I mean,

00:18:37.298 --> 00:18:38.397
look at the name, Mixtape.

00:18:38.417 --> 00:18:39.058
It was all about, like,

00:18:39.179 --> 00:18:40.640
piecing moments together.

00:18:41.220 --> 00:18:41.559
Yeah.

00:18:42.557 --> 00:18:45.077
You're seeing this in smaller chunks too.

00:18:45.498 --> 00:18:46.518
I'm sure you've come across,

00:18:46.597 --> 00:18:47.377
especially Dave,

00:18:47.397 --> 00:18:48.057
with what you probably

00:18:48.117 --> 00:18:49.818
click on on social media.

00:18:50.519 --> 00:18:51.439
There's this like wiffle

00:18:51.459 --> 00:18:53.179
ball league that plays in a warehouse.

00:18:53.660 --> 00:18:54.799
And then all they do is show

00:18:54.819 --> 00:18:55.480
you these moments.

00:18:55.500 --> 00:18:56.599
And I'm like, is this a league?

00:18:56.880 --> 00:18:57.661
It's probably just a bunch

00:18:57.681 --> 00:18:58.480
of dudes who get together

00:18:58.500 --> 00:19:00.941
for three days and film everything.

00:19:01.461 --> 00:19:02.442
And I remember I was

00:19:02.461 --> 00:19:03.622
supposed to bring this up on the show.

00:19:03.642 --> 00:19:03.701
Wow,

00:19:03.741 --> 00:19:05.082
we're having a lot of connected

00:19:05.142 --> 00:19:06.782
moments today.

00:19:06.803 --> 00:19:07.442
We have no outline.

00:19:08.470 --> 00:19:10.951
there is something for gyms

00:19:11.451 --> 00:19:12.913
okay so gyms have cameras

00:19:13.334 --> 00:19:14.835
so the example the ad that

00:19:14.894 --> 00:19:16.316
I saw looked like content

00:19:16.615 --> 00:19:18.457
and what they said was put

00:19:18.537 --> 00:19:19.798
up cameras at your

00:19:19.837 --> 00:19:21.179
pickleball court at your

00:19:21.239 --> 00:19:23.240
gym and it's just recording

00:19:23.260 --> 00:19:24.662
the whole time but what am

00:19:24.701 --> 00:19:25.261
I going to do have an

00:19:25.301 --> 00:19:26.262
intern go back and look

00:19:26.282 --> 00:19:27.203
through twelve hours of

00:19:27.243 --> 00:19:28.384
footage for a cool moment

00:19:29.045 --> 00:19:31.286
they installed a big red

00:19:31.766 --> 00:19:33.166
button right next to the

00:19:33.207 --> 00:19:34.728
pickleball court.

00:19:34.928 --> 00:19:35.107
I mean,

00:19:35.127 --> 00:19:35.929
you can't help but want to know

00:19:35.949 --> 00:19:36.409
what it is.

00:19:36.929 --> 00:19:38.170
When you have an amazing

00:19:38.230 --> 00:19:39.750
play or something happens,

00:19:40.211 --> 00:19:41.711
you punch the button and it

00:19:41.991 --> 00:19:43.913
freezes the moment or tags that moment.

00:19:44.212 --> 00:19:45.614
So somebody now just gets a

00:19:45.673 --> 00:19:47.394
report of six or seven

00:19:47.494 --> 00:19:48.795
bad-ass highlights that

00:19:48.875 --> 00:19:50.736
happened at your gym.

00:19:50.996 --> 00:19:52.317
So now you sit down and you're like,

00:19:52.497 --> 00:19:53.657
I'm going to edit five videos,

00:19:53.958 --> 00:19:55.198
come play at Gold's Gym

00:19:55.238 --> 00:19:56.419
Newburgh or whatever it is.

00:19:56.878 --> 00:19:58.019
We got pickleball courts.

00:19:58.279 --> 00:19:58.660
Cool.

00:19:58.799 --> 00:20:00.421
Nice drone shot of the pickleball courts.

00:20:00.461 --> 00:20:01.121
That's an ad.

00:20:01.381 --> 00:20:02.941
But watching a random dude

00:20:03.541 --> 00:20:04.382
who signed a waiver,

00:20:04.461 --> 00:20:05.602
knows he's being recorded,

00:20:05.862 --> 00:20:07.803
and is now creating content for you.

00:20:08.022 --> 00:20:08.982
So I remember I tagged that.

00:20:09.022 --> 00:20:10.304
I put it in, I think, our group chat.

00:20:10.683 --> 00:20:11.304
And I wanted to say, like,

00:20:11.423 --> 00:20:13.003
how could we spin that idea?

00:20:13.023 --> 00:20:14.305
I forgot what the name of the button was.

00:20:14.704 --> 00:20:15.765
But essentially, it was just like,

00:20:16.285 --> 00:20:17.685
make our content for us.

00:20:17.865 --> 00:20:18.026
Like,

00:20:18.266 --> 00:20:19.788
write down the time of when

00:20:19.807 --> 00:20:21.069
that happened no punch the

00:20:21.170 --> 00:20:23.252
ungodly huge button do us

00:20:23.333 --> 00:20:24.193
and we're gonna highlight

00:20:24.213 --> 00:20:25.296
you if that just if you

00:20:25.316 --> 00:20:26.998
just like dunked on your

00:20:27.038 --> 00:20:28.539
best friend in like I got

00:20:28.599 --> 00:20:30.383
it I I got it I got it

00:20:30.442 --> 00:20:31.483
there's some clinics around

00:20:31.523 --> 00:20:33.207
the country that have a bell

00:20:33.426 --> 00:20:34.426
that you ring a bell when

00:20:34.446 --> 00:20:35.146
they're discharged,

00:20:35.166 --> 00:20:36.488
like the patient's being discharged,

00:20:36.907 --> 00:20:38.448
including Spiro Clinic,

00:20:38.468 --> 00:20:39.348
which I highlighted on my

00:20:39.368 --> 00:20:40.669
show before down in Arkansas.

00:20:40.709 --> 00:20:42.368
So when you get discharged

00:20:42.388 --> 00:20:44.730
from their program, you ring a bell,

00:20:44.829 --> 00:20:45.809
they have it on Facebook,

00:20:45.829 --> 00:20:46.750
they have it on Instagram,

00:20:46.770 --> 00:20:48.451
they record the patient

00:20:48.770 --> 00:20:50.310
ringing the bell right near the door.

00:20:51.652 --> 00:20:52.132
Steve Linton,

00:20:52.152 --> 00:20:52.832
who I went to physical

00:20:52.852 --> 00:20:53.672
therapy school with,

00:20:53.791 --> 00:20:55.472
he's working with Ivy Rehab

00:20:55.833 --> 00:20:57.873
somewhere in PA and they do it,

00:20:57.913 --> 00:20:59.354
they do the same type of bell ringing.

00:21:00.294 --> 00:21:01.394
There should be a happiness

00:21:01.434 --> 00:21:02.635
button just like this in

00:21:02.675 --> 00:21:03.856
physical therapy clinics.

00:21:04.196 --> 00:21:05.298
You hit the happiness button.

00:21:05.637 --> 00:21:06.377
Maybe it's like a little

00:21:06.417 --> 00:21:08.759
corner of Tony's office and

00:21:08.799 --> 00:21:09.840
it's got the tripod and the

00:21:09.861 --> 00:21:11.040
camera already set up and

00:21:11.442 --> 00:21:12.803
or maybe it's face towards

00:21:12.823 --> 00:21:13.643
the clinic or whatever.

00:21:14.584 --> 00:21:15.624
And it's like instantly

00:21:15.744 --> 00:21:17.766
create or capturing the

00:21:17.806 --> 00:21:18.586
peak of happiness.

00:21:18.666 --> 00:21:18.787
Right.

00:21:18.807 --> 00:21:20.027
So you got the stiff knee,

00:21:20.047 --> 00:21:21.488
the total knee replacement stiff knee.

00:21:22.489 --> 00:21:23.588
Regular PT didn't work for them.

00:21:23.628 --> 00:21:24.670
They go to physical therapy

00:21:24.690 --> 00:21:25.650
with Tony Meritato.

00:21:26.009 --> 00:21:27.851
You know, he does some magic.

00:21:28.691 --> 00:21:29.652
He may not even touch them,

00:21:29.711 --> 00:21:31.092
but they get fifteen

00:21:31.112 --> 00:21:32.992
degrees of knee flexion.

00:21:33.313 --> 00:21:35.433
All of a sudden it's like peak happiness.

00:21:35.453 --> 00:21:36.273
They hit the button.

00:21:36.594 --> 00:21:38.575
Tony, you know, records the content.

00:21:38.595 --> 00:21:39.595
They already signed the waiver.

00:21:39.915 --> 00:21:40.915
He puts it on Instagram.

00:21:40.955 --> 00:21:41.816
He puts it on Facebook.

00:21:41.855 --> 00:21:42.636
He puts it everywhere.

00:21:43.096 --> 00:21:43.297
Boom.

00:21:44.718 --> 00:21:46.659
It's the opposite of the lunk alarm.

00:21:47.220 --> 00:21:48.461
So at Planet Fitness,

00:21:48.480 --> 00:21:49.741
they have the lunk alarm.

00:21:49.821 --> 00:21:51.563
This would be like something

00:21:51.743 --> 00:21:52.763
opposite of that,

00:21:52.884 --> 00:21:54.326
an easy button kind of thing.

00:21:54.846 --> 00:21:56.047
I'll tell you, my kids,

00:21:56.086 --> 00:21:57.868
we have a ring camera in the backyard.

00:21:57.929 --> 00:22:00.009
We have a thirty by thirty sport court.

00:22:01.111 --> 00:22:02.392
They're constantly out there

00:22:02.451 --> 00:22:04.233
doing trick shots and doing stuff.

00:22:04.394 --> 00:22:06.174
Every time they do something cool,

00:22:06.615 --> 00:22:07.916
immediately they run in.

00:22:08.017 --> 00:22:09.337
They grab the phone that's

00:22:09.377 --> 00:22:11.400
got the ring camera on it and they look.

00:22:11.859 --> 00:22:13.560
to catch that on film.

00:22:13.580 --> 00:22:14.922
And then of course they clip it.

00:22:15.241 --> 00:22:16.221
Then if they wanted to,

00:22:16.241 --> 00:22:17.722
they could share it and do that stuff.

00:22:18.182 --> 00:22:18.442
I mean,

00:22:18.482 --> 00:22:20.203
it's just once you have the

00:22:20.243 --> 00:22:22.045
appropriate consent forms

00:22:22.105 --> 00:22:25.047
in place in a physical therapy clinic,

00:22:25.186 --> 00:22:27.167
you just run twenty four seven footage.

00:22:27.228 --> 00:22:28.969
You just have the cameras going.

00:22:29.328 --> 00:22:30.608
Because you never know when

00:22:30.648 --> 00:22:31.328
it's going to be caught.

00:22:31.369 --> 00:22:33.569
But when it is, then like Jimmy said,

00:22:33.589 --> 00:22:35.390
you push the button, you celebrate,

00:22:35.510 --> 00:22:36.270
big cheers.

00:22:37.171 --> 00:22:38.371
And now you've got that clip

00:22:38.391 --> 00:22:39.951
that would have been lost forever.

00:22:40.172 --> 00:22:41.211
That value would have been

00:22:41.251 --> 00:22:42.971
lost forever if you weren't recording.

00:22:43.251 --> 00:22:45.532
So now you have the clips, right?

00:22:45.673 --> 00:22:46.893
What do you do with it next?

00:22:46.932 --> 00:22:47.794
And I was thinking of this

00:22:47.814 --> 00:22:49.193
the other day while I was

00:22:49.233 --> 00:22:50.114
drinking in a bar.

00:22:50.134 --> 00:22:50.854
And I know it's going to

00:22:52.295 --> 00:22:53.055
shock many of you.

00:22:54.474 --> 00:22:55.615
Have either of you or both

00:22:55.654 --> 00:22:57.215
of you heard of Chive TV?

00:22:59.101 --> 00:22:59.141
No.

00:22:59.161 --> 00:23:00.981
So Chive TV essentially came

00:23:01.021 --> 00:23:01.642
along and they were

00:23:01.662 --> 00:23:02.422
probably sitting around

00:23:02.481 --> 00:23:03.762
drinking in a bar and they

00:23:03.803 --> 00:23:05.403
saw how many screens were on the bar.

00:23:05.803 --> 00:23:07.064
But there's only sports on

00:23:07.243 --> 00:23:08.084
so many hours of the day.

00:23:08.104 --> 00:23:09.104
I mean, we have a lot of sports.

00:23:09.163 --> 00:23:10.304
There's a lot of stuff on TV

00:23:10.324 --> 00:23:11.285
a lot of the hours of the day.

00:23:11.785 --> 00:23:13.704
What they, Chive TV, said,

00:23:13.724 --> 00:23:14.766
they looked at all the...

00:23:15.685 --> 00:23:17.968
sports bar TVs playing news

00:23:18.008 --> 00:23:19.128
or whatever at noon on a

00:23:19.328 --> 00:23:20.829
Saturday when there were no games on yet.

00:23:20.911 --> 00:23:21.351
And they said,

00:23:22.132 --> 00:23:24.432
what would sports fans like to watch now?

00:23:24.574 --> 00:23:25.013
No offense.

00:23:25.134 --> 00:23:26.255
I can't watch a baseball game.

00:23:26.295 --> 00:23:27.455
I know it was recorded yesterday.

00:23:27.556 --> 00:23:28.876
For some reason, it's like spoiled milk.

00:23:29.237 --> 00:23:30.377
I just can't do it.

00:23:30.397 --> 00:23:31.219
As soon as the minute I find

00:23:31.239 --> 00:23:32.140
out it's not live.

00:23:32.460 --> 00:23:32.900
I don't care.

00:23:34.080 --> 00:23:36.063
Chive TV takes all these moments,

00:23:36.383 --> 00:23:38.284
Tony's kids in the backyard,

00:23:38.324 --> 00:23:39.183
the funny moments,

00:23:39.204 --> 00:23:40.065
the kid jumping over the

00:23:40.105 --> 00:23:41.425
fence and his underwear gets caught.

00:23:41.786 --> 00:23:43.027
They put it all together,

00:23:43.626 --> 00:23:46.249
just like old school Comedy Central.

00:23:46.669 --> 00:23:47.690
There was a bunch of videos

00:23:47.769 --> 00:23:48.730
about somebody getting

00:23:48.769 --> 00:23:49.770
dunked on in basketball.

00:23:49.951 --> 00:23:52.413
And Chive TV is a twenty

00:23:52.452 --> 00:23:54.134
four seven highlight reel

00:23:54.493 --> 00:23:56.234
TV station of all the best

00:23:56.315 --> 00:23:57.096
reels that you have to

00:23:57.155 --> 00:23:58.936
flick through to find the good ones.

00:23:59.457 --> 00:24:00.676
They just play sports

00:24:00.717 --> 00:24:02.178
related and prank related

00:24:02.557 --> 00:24:03.157
and they group them

00:24:03.178 --> 00:24:04.858
together and there's funny things.

00:24:05.199 --> 00:24:06.920
So they turn to bars and they go, hey,

00:24:06.940 --> 00:24:07.880
you want to use our channel?

00:24:07.920 --> 00:24:09.101
It actually makes it

00:24:09.121 --> 00:24:09.921
something engaging when

00:24:09.941 --> 00:24:10.881
there aren't games on.

00:24:11.181 --> 00:24:12.041
And they go, sure.

00:24:12.301 --> 00:24:13.521
And what is Chive TV to you?

00:24:13.582 --> 00:24:14.682
Does all the work of

00:24:14.782 --> 00:24:15.563
stripping together or

00:24:15.623 --> 00:24:16.343
piecing together all the

00:24:16.383 --> 00:24:17.844
funny stuff to keep people engaged?

00:24:18.443 --> 00:24:19.384
And they put some ads in it.

00:24:19.744 --> 00:24:20.625
So the bar is probably

00:24:20.645 --> 00:24:21.886
getting a nickel for

00:24:21.946 --> 00:24:23.989
running Chive TV X number

00:24:24.028 --> 00:24:25.250
hours of the day and

00:24:25.289 --> 00:24:26.632
Chive's running ads and

00:24:26.711 --> 00:24:27.893
reselling that attention.

00:24:28.113 --> 00:24:29.493
My thought was what could be

00:24:29.513 --> 00:24:31.175
playing in clinics across the country?

00:24:31.536 --> 00:24:33.738
I've been to clinic franchises.

00:24:33.758 --> 00:24:34.798
You know what it usually is?

00:24:35.380 --> 00:24:36.901
Clinic branded ads.

00:24:37.741 --> 00:24:38.823
Did you know we now have an

00:24:38.843 --> 00:24:40.743
aquatic center at our main

00:24:40.804 --> 00:24:41.304
street location?

00:24:41.324 --> 00:24:43.384
Look at grandma getting in

00:24:43.404 --> 00:24:43.944
and out of the pool.

00:24:44.045 --> 00:24:46.866
That's a great ad to run one

00:24:47.547 --> 00:24:48.667
per fifteen minutes.

00:24:48.968 --> 00:24:50.167
Where's the content, though?

00:24:50.387 --> 00:24:50.588
Right.

00:24:50.608 --> 00:24:52.169
They use them as message boards,

00:24:52.348 --> 00:24:53.450
which I think is wrong.

00:24:53.750 --> 00:24:55.590
Chive TV looked at blank or

00:24:55.671 --> 00:24:56.951
boring screens at sports

00:24:56.991 --> 00:24:57.932
bars across the country.

00:24:57.951 --> 00:24:58.211
And they go,

00:24:58.593 --> 00:25:00.453
how do we get on all those screens,

00:25:00.773 --> 00:25:02.835
pay someone for it and make more money?

00:25:03.234 --> 00:25:04.015
I don't know what the clinic

00:25:04.435 --> 00:25:05.076
version of that is.

00:25:06.503 --> 00:25:07.846
Well, so first, the content is,

00:25:08.286 --> 00:25:08.645
like you said,

00:25:08.685 --> 00:25:09.386
engaging because it's

00:25:09.426 --> 00:25:10.428
almost like that America's

00:25:10.728 --> 00:25:11.929
Funniest Home Video type content.

00:25:12.049 --> 00:25:12.630
Right, right.

00:25:12.849 --> 00:25:13.330
It's right.

00:25:13.590 --> 00:25:14.332
It's twenty four seven

00:25:14.352 --> 00:25:14.872
America's Home Videos.

00:25:15.311 --> 00:25:15.992
And they're and they're

00:25:16.713 --> 00:25:17.615
they're aggregating this

00:25:17.654 --> 00:25:18.355
content and then they're

00:25:18.434 --> 00:25:20.656
paying the bars a little

00:25:20.696 --> 00:25:22.878
bit just to show it on TV,

00:25:23.058 --> 00:25:24.401
on their TVs or one or a

00:25:24.560 --> 00:25:25.582
couple of their TVs or whatever.

00:25:26.380 --> 00:25:26.941
Yeah.

00:25:26.980 --> 00:25:28.622
So that's the thing I want

00:25:28.642 --> 00:25:29.962
people to get is there are

00:25:29.982 --> 00:25:31.104
a lot of people that create

00:25:31.224 --> 00:25:32.486
social media content,

00:25:32.685 --> 00:25:34.007
social media content.

00:25:34.247 --> 00:25:35.248
That's the wrong way to do it.

00:25:35.709 --> 00:25:36.108
Flip it.

00:25:36.328 --> 00:25:38.090
Create media that is social.

00:25:38.530 --> 00:25:39.571
You don't have to ask people

00:25:39.592 --> 00:25:40.633
to watch Chive TV while

00:25:40.653 --> 00:25:42.234
they're having a bacon cheeseburger.

00:25:42.474 --> 00:25:44.115
They can't get their eyes off of it.

00:25:44.517 --> 00:25:45.718
But we're hoping that if we

00:25:45.758 --> 00:25:47.159
run enough bulletin board

00:25:47.219 --> 00:25:48.780
ads on our clinic flat screen,

00:25:49.161 --> 00:25:50.582
it'll sell an extra plan of care.

00:25:50.803 --> 00:25:51.983
I think that's the wrong way to do it.

00:25:53.048 --> 00:25:53.990
David is saying, you know,

00:25:54.049 --> 00:25:54.910
running some ads for

00:25:54.950 --> 00:25:56.391
potential retail items in the lobby.

00:25:56.671 --> 00:25:57.290
Perfect.

00:25:57.790 --> 00:26:00.012
But I would say don't how

00:26:00.073 --> 00:26:01.733
often are commercials on TV every,

00:26:01.753 --> 00:26:02.253
I don't know,

00:26:02.634 --> 00:26:03.654
twelve minutes that you're

00:26:03.674 --> 00:26:05.214
going to get like in an hour,

00:26:05.234 --> 00:26:05.816
you're going to get like

00:26:05.935 --> 00:26:06.935
twelve minutes of ads or

00:26:06.955 --> 00:26:07.537
something like that.

00:26:08.336 --> 00:26:08.797
Great.

00:26:08.836 --> 00:26:09.778
But you have to earn their

00:26:09.837 --> 00:26:11.439
time for the other forty

00:26:11.519 --> 00:26:12.719
eight minutes of when that

00:26:12.759 --> 00:26:13.960
thing is running or else it

00:26:14.000 --> 00:26:15.861
is all noise and no signal.

00:26:17.897 --> 00:26:19.398
All right, not to totally pivot,

00:26:19.578 --> 00:26:21.560
but staying kind of on track,

00:26:21.861 --> 00:26:23.383
I was watching an interview

00:26:23.502 --> 00:26:24.784
with the people that

00:26:24.884 --> 00:26:26.085
developed Bear Paddle.

00:26:26.765 --> 00:26:27.526
Bear Paddle,

00:26:27.846 --> 00:26:28.727
it seems like we're sticking

00:26:28.767 --> 00:26:29.567
with a water theme.

00:26:29.607 --> 00:26:31.710
Bear Paddle is a swim school for kids.

00:26:32.470 --> 00:26:33.431
We have one here.

00:26:33.471 --> 00:26:35.133
We took our kids when they were little.

00:26:35.952 --> 00:26:36.993
I grew up in Florida.

00:26:37.134 --> 00:26:38.736
Swimming was just always second nature.

00:26:38.796 --> 00:26:39.695
I didn't realize there were

00:26:39.715 --> 00:26:40.977
people who didn't know how to swim.

00:26:42.097 --> 00:26:43.720
Now I'm like, oh, we're in Ohio.

00:26:43.759 --> 00:26:45.020
My kids need to learn how to swim.

00:26:45.260 --> 00:26:46.001
Two parts of this.

00:26:47.160 --> 00:26:49.421
One is, I looked this up,

00:26:50.000 --> 00:26:51.801
the company's mission statement.

00:26:52.602 --> 00:26:54.021
It's not like, hey,

00:26:54.041 --> 00:26:55.502
we teach your kids how to swim.

00:26:56.123 --> 00:26:57.983
It's save lives,

00:26:58.324 --> 00:27:00.324
save lives by teaching

00:27:00.365 --> 00:27:01.924
children how to swim in a

00:27:01.984 --> 00:27:03.705
fun and supportive environment.

00:27:04.105 --> 00:27:04.865
Save lives.

00:27:04.885 --> 00:27:06.727
That's what this company does.

00:27:06.846 --> 00:27:06.946
Yep.

00:27:08.326 --> 00:27:10.989
This conversation kind of went from, okay,

00:27:11.009 --> 00:27:12.230
I'm looking at bear paddle.

00:27:12.269 --> 00:27:13.430
Then I was thinking about, oh,

00:27:13.470 --> 00:27:14.830
why aren't more therapists

00:27:14.851 --> 00:27:15.832
who want to do aquatic

00:27:15.852 --> 00:27:17.212
programs going to a place

00:27:17.232 --> 00:27:18.854
like bear paddle and

00:27:18.913 --> 00:27:20.154
renting the pool when they

00:27:20.174 --> 00:27:21.335
have their slow time and

00:27:21.375 --> 00:27:22.635
bringing patients there to

00:27:22.675 --> 00:27:23.856
do aquatic therapy.

00:27:24.636 --> 00:27:25.438
And then I'm sitting,

00:27:25.557 --> 00:27:28.058
I'm standing in the shower this morning.

00:27:28.579 --> 00:27:29.539
It feels so good.

00:27:29.579 --> 00:27:31.342
The hot water is running on my back.

00:27:31.402 --> 00:27:31.741
I'm like,

00:27:32.281 --> 00:27:33.643
holy crap,

00:27:33.803 --> 00:27:37.263
why have we not taken shower

00:27:37.304 --> 00:27:39.565
therapy into the clinic?

00:27:40.164 --> 00:27:42.546
We see these like baths and

00:27:42.605 --> 00:27:43.865
pools and it's such a

00:27:43.905 --> 00:27:45.186
hassle and you got to drain

00:27:45.227 --> 00:27:46.406
the pool and clean the pool

00:27:46.426 --> 00:27:47.248
and do all this stuff.

00:27:47.268 --> 00:27:47.988
I'm like,

00:27:48.647 --> 00:27:49.788
why can't we just take the

00:27:49.808 --> 00:27:51.528
benefits of a hot shower,

00:27:52.028 --> 00:27:53.710
maybe in a bathing suit, right?

00:27:53.990 --> 00:27:56.171
We can still keep this PG, right?

00:27:56.351 --> 00:27:59.173
But bring that therapeutic benefit.

00:27:59.275 --> 00:28:00.395
I can't even tell you how

00:28:00.415 --> 00:28:01.596
many patients are like, oh,

00:28:01.616 --> 00:28:02.598
my shoulder's killing me,

00:28:02.638 --> 00:28:03.880
but I get in a hot shower

00:28:03.920 --> 00:28:05.382
and I get full range of motion.

00:28:06.323 --> 00:28:07.364
My back is killing me.

00:28:07.403 --> 00:28:08.766
I get in a hot shower and I

00:28:08.826 --> 00:28:10.667
let the jets pulse on my

00:28:10.928 --> 00:28:12.630
lumbar spine and I feel so much better.

00:28:13.590 --> 00:28:15.792
Bring that into a clinic environment,

00:28:16.413 --> 00:28:19.775
productize this type of therapy.

00:28:20.496 --> 00:28:22.297
I think there's a huge opportunity there.

00:28:22.336 --> 00:28:23.377
And I think it's so much

00:28:23.458 --> 00:28:25.759
more easy to do showers

00:28:25.798 --> 00:28:29.181
than it is to do aquatic pool therapy.

00:28:30.321 --> 00:28:31.702
What do you guys think about that?

00:28:33.277 --> 00:28:34.576
Tony wants to do shower shows.

00:28:34.616 --> 00:28:35.297
That's what we're doing now

00:28:35.317 --> 00:28:35.837
in the clinics.

00:28:35.857 --> 00:28:38.657
Yeah, I mean,

00:28:39.738 --> 00:28:41.038
it's certainly a unique idea.

00:28:41.578 --> 00:28:43.519
You're saying do it for therapeutic value?

00:28:43.578 --> 00:28:45.199
Like bring a shower into the

00:28:45.239 --> 00:28:46.859
clinic and then jet?

00:28:46.900 --> 00:28:48.900
They have that or something similar.

00:28:48.920 --> 00:28:49.640
Like it's a bed.

00:28:49.660 --> 00:28:50.300
You lay on it.

00:28:50.361 --> 00:28:52.080
Yeah, I'm not talking about a bed.

00:28:53.121 --> 00:28:56.682
I'm talking about you have twenty stalls.

00:28:57.382 --> 00:28:59.602
You have people in bathing

00:28:59.662 --> 00:29:01.803
suits doing hot showers.

00:29:02.623 --> 00:29:04.325
Different jets, different pulses.

00:29:05.605 --> 00:29:07.067
What could go wrong?

00:29:07.107 --> 00:29:08.249
Non-slip floors.

00:29:09.471 --> 00:29:09.651
No,

00:29:09.691 --> 00:29:12.253
but I really think somebody could take

00:29:12.294 --> 00:29:13.734
this and turn it into a

00:29:13.795 --> 00:29:15.678
full-fledged program.

00:29:16.198 --> 00:29:17.239
Nobody else is doing it.

00:29:17.398 --> 00:29:18.039
Never seen it.

00:29:18.140 --> 00:29:20.122
Never heard anybody even consider it, but

00:29:20.702 --> 00:29:21.022
I just,

00:29:21.143 --> 00:29:23.304
every single person tells me how

00:29:23.364 --> 00:29:25.005
amazing a hot shower feels.

00:29:25.025 --> 00:29:26.465
Of course, you got the other side with,

00:29:26.865 --> 00:29:28.727
you know, there's the cold one.

00:29:29.248 --> 00:29:30.769
You got cold showers.

00:29:31.148 --> 00:29:32.348
Remember those cryo sprays?

00:29:32.409 --> 00:29:33.430
We all talked about this

00:29:33.549 --> 00:29:34.951
months ago behind the

00:29:34.990 --> 00:29:36.171
scenes because one of us

00:29:36.192 --> 00:29:38.272
sent each other a video of one of these

00:29:39.900 --> 00:29:41.461
professionals with some cryo

00:29:41.520 --> 00:29:42.820
spray and they just like

00:29:42.840 --> 00:29:43.721
they put some I don't know

00:29:43.741 --> 00:29:45.762
some yeah no it's like it's

00:29:45.782 --> 00:29:46.482
like you sit down on a

00:29:46.522 --> 00:29:47.663
chair and like there's some

00:29:48.083 --> 00:29:49.544
it looks like a pressure

00:29:49.564 --> 00:29:50.825
washer it's like a gun that

00:29:50.884 --> 00:29:53.786
shoots this like cold stuff

00:29:53.885 --> 00:29:55.326
it's theater I mean well I

00:29:55.365 --> 00:29:56.646
mean it's part theater

00:29:56.707 --> 00:29:58.167
right so like I you know my

00:29:58.208 --> 00:29:59.048
gut reaction is that's

00:29:59.067 --> 00:29:59.988
ridiculous but there are

00:30:00.087 --> 00:30:02.528
stretch plexes right like

00:30:02.989 --> 00:30:04.230
but I could do this at home

00:30:04.269 --> 00:30:05.470
but the point is you don't

00:30:05.509 --> 00:30:06.931
have to do that at home so

00:30:06.971 --> 00:30:08.692
like I have now like

00:30:10.194 --> 00:30:10.895
Scott's saying look up

00:30:10.955 --> 00:30:11.797
myofascial release

00:30:11.836 --> 00:30:12.738
techniques in the shower.

00:30:12.758 --> 00:30:13.259
It's a thing.

00:30:13.538 --> 00:30:17.124
This is my not shocked thing.

00:30:17.423 --> 00:30:19.386
We talked about massage and

00:30:19.426 --> 00:30:22.191
soft tissue work in the tub, in the water,

00:30:22.290 --> 00:30:25.214
in a pool.

00:30:25.275 --> 00:30:26.696
You're the only one that wants this.

00:30:27.744 --> 00:30:30.526
Do you have to get scuba certified,

00:30:30.566 --> 00:30:32.625
or are you underwater the whole time?

00:30:33.145 --> 00:30:33.905
You charge more.

00:30:33.925 --> 00:30:37.067
Walk in with flippers and a snorkel.

00:30:37.086 --> 00:30:39.826
Listen, if someone's watching or listening,

00:30:39.886 --> 00:30:40.948
if you're new to the show,

00:30:41.188 --> 00:30:43.008
Tony Meritato does not like

00:30:43.327 --> 00:30:45.067
land-based manual therapy,

00:30:45.269 --> 00:30:46.469
but he is okay.

00:30:46.709 --> 00:30:47.848
He is okay with manual

00:30:47.909 --> 00:30:51.089
therapy while sitting in a hot tub,

00:30:51.369 --> 00:30:53.769
which is bonkers.

00:30:53.849 --> 00:30:54.769
It just blows my mind.

00:30:54.890 --> 00:30:55.230
I don't know.

00:30:55.270 --> 00:30:56.191
Maybe you want to elaborate.

00:30:56.230 --> 00:30:57.070
Maybe you want to move on.

00:30:57.171 --> 00:30:57.451
I don't know.

00:30:58.040 --> 00:31:00.222
No, I've got nothing else to contribute.

00:31:02.085 --> 00:31:03.925
Scott was asking for, he said,

00:31:03.965 --> 00:31:04.646
how would your state

00:31:04.666 --> 00:31:05.748
practice act come into play

00:31:05.768 --> 00:31:06.509
while providing skilled

00:31:06.528 --> 00:31:08.009
therapy services out of the

00:31:08.891 --> 00:31:09.932
country on a cruise ship?

00:31:09.971 --> 00:31:10.632
And my answer,

00:31:10.672 --> 00:31:11.833
without actually being smart at all,

00:31:11.853 --> 00:31:12.794
this is not legal advice,

00:31:13.275 --> 00:31:14.435
it's pirate therapy.

00:31:14.455 --> 00:31:15.576
There are no rules once

00:31:15.596 --> 00:31:16.938
you're three miles offshore.

00:31:17.317 --> 00:31:19.039
We can do anything we want.

00:31:19.480 --> 00:31:20.060
PT.

00:31:20.121 --> 00:31:21.382
Pirate rules.

00:31:21.662 --> 00:31:22.281
That'd be great.

00:31:22.402 --> 00:31:25.285
Here's your new business model.

00:31:25.424 --> 00:31:28.507
Buy an old oil rig three miles offshore.

00:31:28.787 --> 00:31:29.728
That's your clinic.

00:31:30.008 --> 00:31:31.449
And then you just ferry people out there.

00:31:31.669 --> 00:31:33.191
A nice experience on a boat.

00:31:33.310 --> 00:31:33.770
Therapy.

00:31:33.931 --> 00:31:34.592
No rules.

00:31:34.632 --> 00:31:36.192
I can dry needle anything I

00:31:36.232 --> 00:31:36.633
want out there.

00:31:36.894 --> 00:31:38.375
Did you see that the Mexican

00:31:38.434 --> 00:31:39.736
Navy ship just crashed into

00:31:39.756 --> 00:31:40.856
the Brooklyn Bridge last week?

00:31:41.057 --> 00:31:41.856
That was nuts.

00:31:42.137 --> 00:31:43.178
Was it Mexican?

00:31:43.278 --> 00:31:43.499
Yes.

00:31:44.179 --> 00:31:45.659
Yeah.

00:31:45.720 --> 00:31:45.980
Yeah.

00:31:46.359 --> 00:31:48.500
I mean, that looks like a pirate ship.

00:31:48.740 --> 00:31:50.941
We need to go on to, I don't know, eBay.

00:31:51.040 --> 00:31:51.580
Where, where are they?

00:31:51.601 --> 00:31:52.602
Where can we buy a pirate ship?

00:31:52.642 --> 00:31:55.261
We got to go somewhere online, you know,

00:31:55.481 --> 00:31:55.742
and we'll,

00:31:55.803 --> 00:31:57.383
we'll see if we can buy a pirate ship.

00:31:57.603 --> 00:31:58.843
There's one right now.

00:31:59.023 --> 00:32:00.844
It's in Brooklyn.

00:32:00.864 --> 00:32:03.065
Go out into international water.

00:32:03.125 --> 00:32:04.125
Don't they like we're

00:32:04.244 --> 00:32:05.986
outside the jurisdiction of

00:32:06.165 --> 00:32:07.286
any state practice act.

00:32:07.385 --> 00:32:07.526
Right.

00:32:07.586 --> 00:32:08.907
That's why there's casinos

00:32:08.968 --> 00:32:10.088
and whatever on cruise

00:32:10.108 --> 00:32:11.009
ships and you can't use

00:32:11.049 --> 00:32:12.692
them in port port.

00:32:12.711 --> 00:32:13.093
Yeah, port.

00:32:13.353 --> 00:32:14.273
But you can as soon as they

00:32:14.314 --> 00:32:15.476
hit like this imaginary

00:32:15.516 --> 00:32:16.497
line off offshore.

00:32:16.676 --> 00:32:19.079
It was a great therapy, pirate therapy.

00:32:19.420 --> 00:32:19.681
OK,

00:32:19.701 --> 00:32:22.022
so then my other question is here in

00:32:22.083 --> 00:32:24.987
Ohio and I don't know the full laws yet.

00:32:25.307 --> 00:32:26.709
I haven't looked into it that deep.

00:32:27.769 --> 00:32:30.031
During one of the last cycles,

00:32:30.752 --> 00:32:33.154
we legalized recreational

00:32:33.255 --> 00:32:34.655
use of marijuana, I think,

00:32:34.695 --> 00:32:36.498
but medicinal use has been

00:32:36.557 --> 00:32:37.699
legal for a long time.

00:32:38.239 --> 00:32:39.240
My question is,

00:32:39.441 --> 00:32:41.623
why don't we have a hookah

00:32:41.702 --> 00:32:45.105
kind of club or happy hour PT?

00:32:45.266 --> 00:32:47.407
I don't know BYOB, what the rules are.

00:32:47.428 --> 00:32:49.209
I looked it up before for this show.

00:32:49.809 --> 00:32:50.631
But I'm like, all right,

00:32:50.851 --> 00:32:53.453
we know people prefer, you know,

00:32:53.493 --> 00:32:56.436
drinks or weed or whatever relaxes you,

00:32:56.477 --> 00:32:58.479
reduces anxiety, improves mindset,

00:32:58.499 --> 00:32:59.059
all this stuff.

00:32:59.500 --> 00:33:00.340
Why don't I do a five

00:33:00.381 --> 00:33:02.542
o'clock hour group therapy?

00:33:02.884 --> 00:33:03.845
We exercise.

00:33:03.865 --> 00:33:05.046
We do manual therapy.

00:33:05.066 --> 00:33:07.208
We do all these things with

00:33:07.348 --> 00:33:10.652
those kinds of medicinal

00:33:10.872 --> 00:33:12.493
use interventions, right?

00:33:12.713 --> 00:33:13.814
when it would never be five

00:33:13.834 --> 00:33:14.795
o'clock it would always be

00:33:14.815 --> 00:33:16.914
at four twenty okay oh

00:33:16.934 --> 00:33:18.976
there we go zinger when I

00:33:19.096 --> 00:33:20.496
my first job out of school

00:33:20.576 --> 00:33:22.057
outpatient therapy in new

00:33:22.096 --> 00:33:23.896
jersey and I worked three

00:33:23.957 --> 00:33:26.357
nights of the week uh where

00:33:26.438 --> 00:33:27.157
the last patient was

00:33:27.198 --> 00:33:28.298
scheduled at like seven or

00:33:28.338 --> 00:33:29.419
seven thirty we were closed

00:33:29.439 --> 00:33:31.200
at eight pm guys I gotta

00:33:31.240 --> 00:33:32.599
tell you if we can make

00:33:32.619 --> 00:33:34.820
this legitimate with uh

00:33:34.840 --> 00:33:35.840
maybe it's this cash pay

00:33:35.881 --> 00:33:36.721
practice maybe you can't

00:33:36.800 --> 00:33:38.061
use the word physical therapy or whatever

00:33:39.122 --> 00:33:40.303
The amount of patients from

00:33:40.343 --> 00:33:41.363
the five o'clock to eight

00:33:41.403 --> 00:33:42.804
o'clock hour that said that

00:33:42.844 --> 00:33:43.923
specifically that we're

00:33:43.943 --> 00:33:45.345
getting physical therapy and like, hey,

00:33:45.704 --> 00:33:46.806
it would be so cool if we

00:33:46.826 --> 00:33:47.925
could have like wine and

00:33:47.965 --> 00:33:49.527
like cocktails or a beer or whatever.

00:33:49.767 --> 00:33:50.846
The amount of times that

00:33:50.906 --> 00:33:54.108
patients said that to us at that clinic.

00:33:54.269 --> 00:33:55.670
And this was this was in New Jersey.

00:33:55.690 --> 00:33:56.869
It was like suburban New Jersey.

00:33:58.471 --> 00:33:59.290
I can't even recall,

00:33:59.310 --> 00:34:01.412
but it was like at least dozens of times.

00:34:01.451 --> 00:34:02.313
I was only there for like

00:34:02.333 --> 00:34:02.992
two and a half years.

00:34:03.053 --> 00:34:06.615
So it like folks were mentioning it often.

00:34:07.699 --> 00:34:08.438
Now, of course, like,

00:34:08.559 --> 00:34:09.039
can you make a whole

00:34:09.059 --> 00:34:10.079
business just around that?

00:34:10.139 --> 00:34:11.380
And it's like, I don't know,

00:34:11.400 --> 00:34:12.121
a therapy practice.

00:34:12.161 --> 00:34:13.601
That's like, like, like a restaurant.

00:34:13.641 --> 00:34:15.322
It's open from like, one p.m.

00:34:15.362 --> 00:34:16.103
to eight p.m.

00:34:16.242 --> 00:34:17.684
or I don't know, like two p.m.,

00:34:17.923 --> 00:34:19.105
like just the dinner or, you know,

00:34:19.144 --> 00:34:19.704
four p.m.

00:34:19.744 --> 00:34:20.885
to nine p.m.

00:34:20.925 --> 00:34:21.266
or whatever.

00:34:21.646 --> 00:34:22.585
Could you make a business out of that?

00:34:22.666 --> 00:34:25.447
Maybe that would all certainly be a great.

00:34:25.887 --> 00:34:27.329
Social media, you know,

00:34:27.389 --> 00:34:28.570
cameras always recording.

00:34:28.791 --> 00:34:30.233
Now we're putting the pieces together,

00:34:30.253 --> 00:34:30.472
guys.

00:34:30.753 --> 00:34:31.795
The video recording from

00:34:31.835 --> 00:34:33.956
earlier in the show to the

00:34:34.036 --> 00:34:35.778
patients that are, you know,

00:34:35.858 --> 00:34:37.581
having drinks and having

00:34:37.621 --> 00:34:38.601
the theater of physical

00:34:38.621 --> 00:34:39.603
therapy and medicine and

00:34:39.643 --> 00:34:41.646
treatment and all that, it could work.

00:34:41.965 --> 00:34:43.927
Now, my professor in PT school,

00:34:44.027 --> 00:34:46.186
Skye Donovan, has a PhD in biochemistry,

00:34:46.266 --> 00:34:47.527
and she gave me the lowdown

00:34:47.648 --> 00:34:50.007
on a beer after a hard workout.

00:34:50.047 --> 00:34:51.188
She said it actually has

00:34:51.208 --> 00:34:52.608
like the perfect

00:34:53.349 --> 00:34:55.090
nutritional balance of what you need,

00:34:55.110 --> 00:34:56.969
like the perfect amount of carbohydrates.

00:34:57.429 --> 00:34:59.130
So like serving up an IPA

00:34:59.510 --> 00:35:00.831
when you're rehabbing your TKA,

00:35:01.010 --> 00:35:02.672
I don't know, my friends.

00:35:02.711 --> 00:35:03.492
It feels like we can have

00:35:03.512 --> 00:35:04.152
our own brew here.

00:35:04.719 --> 00:35:06.760
Scott says it's five o'clock somewhere.

00:35:06.780 --> 00:35:08.661
A little Jimmy, Jimmy Buffett,

00:35:08.722 --> 00:35:09.682
not Jimmy McKay.

00:35:09.702 --> 00:35:11.744
Unless it's four twenty, Scott, right?

00:35:11.764 --> 00:35:12.525
Because we're talking about

00:35:12.545 --> 00:35:13.306
two different things.

00:35:13.326 --> 00:35:15.407
Well, five o'clock for the hurricane drink,

00:35:15.487 --> 00:35:17.949
four twenty for other stuff.

00:35:19.670 --> 00:35:21.992
If schools are using ketchup

00:35:22.032 --> 00:35:23.494
and tomato sauce on pizza

00:35:23.574 --> 00:35:25.195
for justification of a

00:35:25.255 --> 00:35:26.536
vegetable in the meal plan,

00:35:27.876 --> 00:35:29.958
we can absolutely use some

00:35:30.018 --> 00:35:30.920
of these cocktails.

00:35:31.119 --> 00:35:31.981
I used to know that.

00:35:32.521 --> 00:35:34.202
a very close physical

00:35:34.222 --> 00:35:35.643
therapist who is delivering

00:35:35.744 --> 00:35:38.166
in-home outpatient uh care

00:35:38.326 --> 00:35:39.706
and before she left this

00:35:39.766 --> 00:35:41.128
patient's home every single

00:35:41.188 --> 00:35:42.369
time she had to make him a

00:35:42.429 --> 00:35:44.030
manhattan that was part of

00:35:44.070 --> 00:35:45.771
the deal you know so if

00:35:45.811 --> 00:35:46.693
we're going to put people

00:35:46.873 --> 00:35:49.815
on on heat or ice or e-stem

00:35:49.876 --> 00:35:51.436
at the end as kind of the

00:35:51.536 --> 00:35:52.998
treat for the hard work

00:35:53.059 --> 00:35:54.039
even if we're not doing the

00:35:54.079 --> 00:35:55.661
cocktail during the workout

00:35:56.510 --> 00:35:58.434
Why aren't we doing BYOB?

00:35:58.554 --> 00:35:59.715
If we can do it legally,

00:35:59.755 --> 00:36:00.936
we can do it ethically.

00:36:02.159 --> 00:36:03.880
I think it's an amazing opportunity.

00:36:03.961 --> 00:36:06.465
And now, you know, now we're talking, OK,

00:36:06.704 --> 00:36:07.806
I can't charge for the

00:36:07.867 --> 00:36:10.349
Therax beyond what Medicare allows,

00:36:10.389 --> 00:36:11.612
but you better bet I can

00:36:11.652 --> 00:36:13.454
charge to prepare your gin and tonic.

00:36:15.028 --> 00:36:15.710
PT on ice.

00:36:15.889 --> 00:36:17.090
I love it.

00:36:17.452 --> 00:36:17.731
PT on ice.

00:36:17.751 --> 00:36:18.333
PT on the rocks.

00:36:18.373 --> 00:36:19.193
PT on ice.

00:36:20.114 --> 00:36:22.777
Is it too close to Jeff Moore?

00:36:23.498 --> 00:36:25.179
What's Jeff Moore's organization?

00:36:25.641 --> 00:36:25.981
I-C-E.

00:36:26.001 --> 00:36:27.181
Yeah, it's like an acronym.

00:36:27.443 --> 00:36:28.003
I don't know.

00:36:28.344 --> 00:36:28.724
I-C-E.

00:36:29.063 --> 00:36:30.925
I mean, steal this idea.

00:36:31.586 --> 00:36:33.028
I have a steal this strategy for today.

00:36:33.108 --> 00:36:35.351
It wasn't the Savannah Bands.

00:36:35.371 --> 00:36:35.931
It's something else.

00:36:40.827 --> 00:36:42.409
All right, still in this strategy today.

00:36:43.768 --> 00:36:45.489
Now I look for strategies everywhere.

00:36:45.630 --> 00:36:48.231
So here's what creating content feels like,

00:36:48.251 --> 00:36:49.130
because I talk to a lot of

00:36:49.150 --> 00:36:50.130
people who are trying to start,

00:36:50.311 --> 00:36:51.472
because now they're all

00:36:51.711 --> 00:36:52.871
late on the bandwagon, right?

00:36:53.132 --> 00:36:54.012
Create some content,

00:36:54.032 --> 00:36:54.913
become a media company

00:36:54.932 --> 00:36:55.693
within your own clinic.

00:36:55.713 --> 00:36:57.474
It feels like a treadmill.

00:36:58.233 --> 00:36:59.375
It costs time,

00:36:59.514 --> 00:37:01.097
even if someone else is doing that,

00:37:01.117 --> 00:37:02.858
there's still money or time invested.

00:37:03.478 --> 00:37:04.340
And maybe it's still not

00:37:04.380 --> 00:37:05.521
growing your clinic fast enough.

00:37:05.541 --> 00:37:06.141
I don't know if I would go

00:37:06.161 --> 00:37:07.501
with a straight content

00:37:07.521 --> 00:37:09.744
strategy if I was going to

00:37:09.784 --> 00:37:11.706
start a clinic from scratch.

00:37:13.027 --> 00:37:15.248
Content marketing is hard.

00:37:16.141 --> 00:37:17.442
You're stuck trying to post forever.

00:37:17.581 --> 00:37:18.302
There's no break.

00:37:18.322 --> 00:37:19.684
It means every day or every

00:37:19.724 --> 00:37:20.965
patient you're breaking this thing out.

00:37:21.445 --> 00:37:23.427
Without doing it, there's no payoff.

00:37:23.748 --> 00:37:24.809
But what if you didn't have

00:37:24.849 --> 00:37:27.110
to create content forever?

00:37:27.552 --> 00:37:28.391
What if you stole the

00:37:28.431 --> 00:37:29.592
strategy of a company like

00:37:30.074 --> 00:37:31.554
Netflix and launched

00:37:31.695 --> 00:37:33.496
content like Netflix drops

00:37:33.536 --> 00:37:35.478
a season or a new show with

00:37:35.559 --> 00:37:36.320
a premiere date?

00:37:36.900 --> 00:37:39.240
a clear theme and a finale

00:37:39.260 --> 00:37:41.141
that actually drives business.

00:37:41.442 --> 00:37:42.882
So now looking instead of just saying,

00:37:43.141 --> 00:37:43.842
I have three hundred and

00:37:43.882 --> 00:37:45.643
sixty five days of content to create.

00:37:45.963 --> 00:37:46.463
No, I don't.

00:37:47.083 --> 00:37:48.503
I'm going to do quarters.

00:37:48.625 --> 00:37:50.264
I'm going to do seasons and

00:37:50.284 --> 00:37:51.746
just creating a new theme

00:37:51.846 --> 00:37:52.686
around that season.

00:37:53.045 --> 00:37:54.586
So this idea just sort of

00:37:54.766 --> 00:37:56.146
breaks things down and

00:37:56.206 --> 00:37:57.527
looks at it like a Netflix season.

00:37:57.887 --> 00:37:59.768
Netflix doesn't drop one episode a week.

00:37:59.809 --> 00:38:01.969
They typically launch a season, bingeable,

00:38:01.989 --> 00:38:03.789
branded, and promoted like an event.

00:38:04.230 --> 00:38:05.150
It works because it's

00:38:05.250 --> 00:38:07.331
focused creative sprints.

00:38:07.590 --> 00:38:08.251
You could be working on it

00:38:08.271 --> 00:38:08.972
for two months in the

00:38:08.992 --> 00:38:10.891
background and then blast

00:38:10.931 --> 00:38:11.932
this thing out and you've

00:38:11.952 --> 00:38:12.813
got three months.

00:38:12.833 --> 00:38:13.532
So I tell people all the

00:38:13.572 --> 00:38:15.974
time to do more bingeable

00:38:16.273 --> 00:38:17.795
recording sessions or bulk

00:38:17.875 --> 00:38:18.675
recording sessions.

00:38:19.585 --> 00:38:20.485
You now have a predictable

00:38:20.525 --> 00:38:22.985
schedule built in urgency.

00:38:23.146 --> 00:38:24.367
Get this while it's hot.

00:38:24.427 --> 00:38:25.567
This almost piggybacks on

00:38:25.586 --> 00:38:28.407
the Chive example,

00:38:28.427 --> 00:38:30.028
which is there's a bunch of content.

00:38:30.329 --> 00:38:32.489
You can now run ads for you

00:38:32.590 --> 00:38:33.309
or the products in your

00:38:33.329 --> 00:38:34.710
clinic in your own content,

00:38:34.869 --> 00:38:35.791
but you have to double down

00:38:35.831 --> 00:38:36.590
and invest in it.

00:38:37.170 --> 00:38:38.952
Then when that's over,

00:38:39.271 --> 00:38:41.733
like Stranger Things is everywhere.

00:38:42.739 --> 00:38:43.378
And then it's gone.

00:38:43.599 --> 00:38:44.099
It's gone.

00:38:44.460 --> 00:38:45.521
And then something else

00:38:45.561 --> 00:38:46.521
three or four weeks later

00:38:46.581 --> 00:38:47.141
comes and takes.

00:38:47.262 --> 00:38:47.902
They understand how

00:38:47.983 --> 00:38:50.605
attention and news cycles work.

00:38:50.925 --> 00:38:51.626
So how would you make this

00:38:51.666 --> 00:38:52.365
work in healthcare?

00:38:52.927 --> 00:38:54.927
I would say introduce content seasons.

00:38:55.509 --> 00:38:56.849
Ninety-day cycles will stick

00:38:56.869 --> 00:38:57.409
to three months.

00:38:57.530 --> 00:38:58.150
Pick a theme.

00:38:58.570 --> 00:38:59.791
Spring back stronger.

00:39:00.052 --> 00:39:01.193
Winter pain reset.

00:39:01.273 --> 00:39:02.313
Bulletproof your knees.

00:39:02.795 --> 00:39:03.914
Create your seasons.

00:39:04.715 --> 00:39:06.817
Four to six core pieces of content.

00:39:07.157 --> 00:39:08.077
Obviously video is pretty

00:39:08.097 --> 00:39:08.936
much king right now.

00:39:09.317 --> 00:39:10.617
Audio is not far behind.

00:39:11.217 --> 00:39:13.659
A kickoff video, a bunch of promos, right?

00:39:13.699 --> 00:39:15.318
Create that big piece of content.

00:39:15.838 --> 00:39:16.639
And now you've got stuff to

00:39:16.679 --> 00:39:19.159
create smaller movie reel,

00:39:19.179 --> 00:39:20.079
movie trailers from it.

00:39:20.460 --> 00:39:22.760
And then drop it like a show.

00:39:23.061 --> 00:39:23.661
Pick a date,

00:39:24.001 --> 00:39:24.942
promote it internally and

00:39:24.981 --> 00:39:26.342
externally like an event.

00:39:26.862 --> 00:39:28.282
And then recap.

00:39:28.603 --> 00:39:30.402
Here's what you missed this week on,

00:39:30.583 --> 00:39:32.804
you know, Real Housewives of Iowa.

00:39:33.655 --> 00:39:34.414
And then reset.

00:39:34.755 --> 00:39:35.396
Now you're not on the

00:39:35.436 --> 00:39:36.476
content treadmill anymore.

00:39:36.496 --> 00:39:37.195
You're in control.

00:39:37.476 --> 00:39:40.597
Sprint, rest, strategy.

00:39:40.737 --> 00:39:42.277
This sounds almost like rehabilitation.

00:39:42.498 --> 00:39:44.398
Sprint, rest, repeat.

00:39:44.898 --> 00:39:45.940
So the next time someone says,

00:39:45.960 --> 00:39:47.179
what's your clinic doing for content?

00:39:47.199 --> 00:39:48.260
You say, we don't do content.

00:39:48.601 --> 00:39:50.541
We drop complete seasons.

00:39:51.021 --> 00:39:52.382
So where are you putting that?

00:39:53.021 --> 00:39:53.762
I put it everywhere.

00:39:54.402 --> 00:39:55.882
So now we say content is king,

00:39:55.902 --> 00:39:56.804
but distribution is...

00:39:57.344 --> 00:39:58.864
the pope right you still

00:39:58.885 --> 00:40:00.427
have to distribute that so

00:40:00.487 --> 00:40:01.307
that's where earning an

00:40:01.447 --> 00:40:03.409
audience I see cl I see I

00:40:03.429 --> 00:40:04.070
was going to say a lot of

00:40:04.090 --> 00:40:04.811
clinics doing it I don't

00:40:04.851 --> 00:40:05.630
see a lot of clinics doing

00:40:05.670 --> 00:40:06.992
it the only one I see

00:40:07.413 --> 00:40:08.534
coming close to it is rehab

00:40:08.574 --> 00:40:10.175
to perform they understand

00:40:10.195 --> 00:40:11.315
who they're actually marketing to

00:40:12.306 --> 00:40:13.188
A little bit of patience.

00:40:13.228 --> 00:40:14.387
I would say twenty percent

00:40:14.527 --> 00:40:15.949
people potentially wanting to work there.

00:40:16.630 --> 00:40:16.829
Sorry.

00:40:17.010 --> 00:40:17.871
Come there as patients.

00:40:18.010 --> 00:40:18.710
Eighty percent people

00:40:18.751 --> 00:40:19.572
wanting to work there.

00:40:19.871 --> 00:40:20.492
Why would that?

00:40:20.512 --> 00:40:21.413
They're almost the Savannah

00:40:21.432 --> 00:40:22.934
bananas of rehab.

00:40:22.954 --> 00:40:24.554
That's the closest thing that I have seen.

00:40:24.574 --> 00:40:25.295
There might be others,

00:40:25.815 --> 00:40:26.815
but they haven't reached me.

00:40:26.856 --> 00:40:28.538
And I I'm looking around a lot.

00:40:29.507 --> 00:40:31.130
They don't do necessarily the themes.

00:40:31.269 --> 00:40:33.853
Theirs is almost like ESPN,

00:40:34.335 --> 00:40:35.695
where they touch on different things,

00:40:36.056 --> 00:40:37.398
but I can see them easily

00:40:37.418 --> 00:40:38.519
taking this strategy and

00:40:38.539 --> 00:40:39.320
just tweaking it a little

00:40:39.340 --> 00:40:40.382
bit and putting it in the

00:40:40.443 --> 00:40:42.224
mix of doing that.

00:40:42.244 --> 00:40:43.146
Dave, any thoughts?

00:40:44.103 --> 00:40:46.684
Well, if you're watching or listening,

00:40:47.224 --> 00:40:49.925
I'm in the same boat of I

00:40:49.985 --> 00:40:51.547
need both of your opinions

00:40:51.766 --> 00:40:52.827
on if I want to do this,

00:40:53.148 --> 00:40:53.788
it doesn't matter if I'm

00:40:53.847 --> 00:40:56.389
mobile or if I am brick and mortar.

00:40:57.489 --> 00:40:57.809
Of course,

00:40:57.909 --> 00:40:58.989
I know you guys are going to say

00:40:59.050 --> 00:41:00.451
to start on the iPhone,

00:41:00.471 --> 00:41:01.851
but I want a complete

00:41:02.670 --> 00:41:05.152
solution of if I record this,

00:41:05.432 --> 00:41:06.833
because I don't want to do anything.

00:41:06.913 --> 00:41:07.733
I want to record it.

00:41:07.934 --> 00:41:08.954
I want to record this stuff

00:41:08.974 --> 00:41:09.773
with patience maybe,

00:41:10.335 --> 00:41:11.494
but can I put that in

00:41:11.534 --> 00:41:12.635
Google Drive and then have

00:41:12.675 --> 00:41:13.335
someone else edit it?

00:41:14.056 --> 00:41:15.295
real quick maybe like in a

00:41:15.335 --> 00:41:16.235
minute or two can we just

00:41:16.255 --> 00:41:17.257
review like what are my

00:41:17.336 --> 00:41:19.217
options maybe I maybe you

00:41:19.237 --> 00:41:20.536
guys drop a link later on

00:41:20.577 --> 00:41:22.697
like cameras once I get pet

00:41:22.717 --> 00:41:23.858
like I fill up my iphone

00:41:23.898 --> 00:41:24.617
and or I gotta pay for

00:41:24.637 --> 00:41:25.717
extra storage on my iphone

00:41:26.117 --> 00:41:27.239
what are my options as a

00:41:27.278 --> 00:41:28.619
practice owner if I want to

00:41:28.978 --> 00:41:29.858
get this up and running I

00:41:29.878 --> 00:41:30.858
get patients that agree to

00:41:30.898 --> 00:41:32.860
do it and I want to get it

00:41:33.099 --> 00:41:34.219
I want to record content

00:41:34.480 --> 00:41:35.239
but then I got to have an

00:41:35.320 --> 00:41:36.219
editor to kind of chop it

00:41:36.239 --> 00:41:37.161
up I don't want to do it

00:41:37.960 --> 00:41:39.021
and what are my options

00:41:39.661 --> 00:41:40.501
You're not going to do it.

00:41:40.561 --> 00:41:41.382
And you're very forward

00:41:41.422 --> 00:41:42.362
thinking and forward doing.

00:41:42.641 --> 00:41:43.382
You're going to do it for a

00:41:43.402 --> 00:41:44.262
little bit and then not

00:41:44.443 --> 00:41:45.922
because I'm the same way, right?

00:41:45.943 --> 00:41:47.324
We're all the same way psychologically.

00:41:47.623 --> 00:41:49.123
So you could, I would have two options.

00:41:49.605 --> 00:41:51.945
One is a team would come in,

00:41:52.306 --> 00:41:54.286
show everybody on your team what to buy,

00:41:54.365 --> 00:41:56.306
how to do it, what the processes are,

00:41:56.367 --> 00:41:57.306
give them a blueprint,

00:41:57.726 --> 00:41:58.708
run them through the blueprint.

00:41:58.768 --> 00:41:59.648
Everybody feel comfortable.

00:41:59.807 --> 00:42:00.108
Good.

00:42:00.407 --> 00:42:00.668
Great.

00:42:00.708 --> 00:42:01.128
See you later.

00:42:01.148 --> 00:42:01.969
And that's one cost.

00:42:02.710 --> 00:42:04.432
The second would be we come

00:42:04.532 --> 00:42:06.494
in once a quarter and we

00:42:06.514 --> 00:42:08.476
work like crazy for one price,

00:42:08.856 --> 00:42:10.318
knowing whatever price you're paying,

00:42:10.458 --> 00:42:11.679
it's going to be turnkey.

00:42:12.059 --> 00:42:13.141
You give us access to your

00:42:13.202 --> 00:42:15.244
Instagram page from the back end.

00:42:15.643 --> 00:42:16.824
So that is how we post.

00:42:16.864 --> 00:42:18.166
We're going to post it and schedule it,

00:42:18.186 --> 00:42:18.686
write the caption.

00:42:18.706 --> 00:42:19.507
We're going to do everything.

00:42:19.847 --> 00:42:20.349
Turnkey.

00:42:20.409 --> 00:42:22.811
Similar to how Tony bought X

00:42:22.831 --> 00:42:23.952
amount of fifty thousand

00:42:24.012 --> 00:42:25.853
words for his website.

00:42:25.914 --> 00:42:26.153
It's like.

00:42:26.815 --> 00:42:28.077
Tony could have figured it out.

00:42:28.217 --> 00:42:29.858
It's not rocket science writing articles,

00:42:29.918 --> 00:42:30.159
right?

00:42:30.478 --> 00:42:31.440
Tony didn't pay someone to

00:42:31.519 --> 00:42:32.922
write articles for his SEO.

00:42:32.961 --> 00:42:34.543
He paid someone so he didn't

00:42:34.603 --> 00:42:35.864
have to do it.

00:42:35.985 --> 00:42:37.327
But he could have also done

00:42:37.347 --> 00:42:38.068
a weekend course.

00:42:38.168 --> 00:42:39.710
Here's how you write keyword

00:42:39.769 --> 00:42:41.452
stuffed articles for great SEO.

00:42:41.791 --> 00:42:42.512
Here's the blueprint.

00:42:42.532 --> 00:42:43.454
Come and learn from me or

00:42:43.474 --> 00:42:45.615
watch my videos or come do it for me.

00:42:46.637 --> 00:42:47.978
I almost feel like we do it with Dave.

00:42:48.179 --> 00:42:49.199
I'll find a videographer.

00:42:49.219 --> 00:42:50.481
We'll do it for Dave for free.

00:42:50.760 --> 00:42:51.902
Let's test this thing out.

00:42:52.342 --> 00:42:52.844
Let's do it.

00:42:53.204 --> 00:42:53.403
I mean,

00:42:53.864 --> 00:42:55.445
like myself or my therapist could

00:42:55.485 --> 00:42:58.668
do the video capturing on their iPhones,

00:42:58.949 --> 00:42:59.811
but then could we use

00:42:59.851 --> 00:43:01.391
Google Drive or some other portal?

00:43:01.833 --> 00:43:03.173
Then we pay you guys or

00:43:03.233 --> 00:43:04.215
whoever else to do it.

00:43:05.155 --> 00:43:07.936
to take the files, to edit them,

00:43:08.036 --> 00:43:09.257
to keep some long form,

00:43:09.277 --> 00:43:11.097
to chop them up to short form, ten,

00:43:11.496 --> 00:43:12.938
fifteen second reels and

00:43:12.958 --> 00:43:13.677
clips and all that.

00:43:13.958 --> 00:43:14.998
I want to pay for all that.

00:43:15.057 --> 00:43:16.398
Maybe we can do the videoing

00:43:16.778 --> 00:43:18.719
on our phones or whatever,

00:43:19.239 --> 00:43:20.579
but I don't want to do the

00:43:20.639 --> 00:43:21.721
editing and then maybe pay

00:43:21.740 --> 00:43:23.900
you guys also for doing the

00:43:23.940 --> 00:43:25.561
captions and posting them online too.

00:43:25.961 --> 00:43:27.181
yeah I would say you come in

00:43:27.262 --> 00:43:28.143
and you teach your staff

00:43:28.262 --> 00:43:28.882
here's how you take a

00:43:29.043 --> 00:43:30.043
here's how you take a good

00:43:30.422 --> 00:43:32.023
picture here's how you take

00:43:32.063 --> 00:43:32.903
good video here's what

00:43:32.943 --> 00:43:34.264
b-roll is here's how much

00:43:34.324 --> 00:43:35.344
b-roll we need for each

00:43:35.644 --> 00:43:37.465
patient and then every time

00:43:37.485 --> 00:43:38.405
you hit record it is

00:43:38.485 --> 00:43:39.266
automatically going to a

00:43:39.306 --> 00:43:40.646
google drive and then we

00:43:40.686 --> 00:43:41.847
take that we understand but

00:43:41.867 --> 00:43:43.748
you have to if the person's shooting

00:43:44.630 --> 00:43:45.751
Is going to be one of your clinicians.

00:43:45.791 --> 00:43:46.731
They need to understand what

00:43:46.771 --> 00:43:48.911
the final product we want

00:43:48.952 --> 00:43:49.592
it to look like.

00:43:49.952 --> 00:43:50.992
This is why you do like if

00:43:51.012 --> 00:43:52.313
you're going to do B roll

00:43:52.733 --> 00:43:54.273
of a patient walking down the street,

00:43:54.494 --> 00:43:55.434
you shoot them from behind.

00:43:55.653 --> 00:43:56.635
You shoot them from the side,

00:43:56.715 --> 00:43:57.514
shoot them from the front.

00:43:57.735 --> 00:43:58.594
You shoot close ups of their

00:43:58.635 --> 00:43:59.856
hands like different things.

00:43:59.896 --> 00:44:00.856
Give them a shot sheet.

00:44:00.876 --> 00:44:01.755
That's called a shot sheet.

00:44:02.036 --> 00:44:03.396
You give them a shot sheet and you say,

00:44:03.677 --> 00:44:04.516
I need at least six of

00:44:04.556 --> 00:44:05.936
these out of ten for us to

00:44:05.976 --> 00:44:07.137
turn this into a vignette

00:44:07.157 --> 00:44:07.777
for that patient.

00:44:08.257 --> 00:44:10.059
ask them these six questions and just,

00:44:10.260 --> 00:44:12.661
and record them face on with the audio.

00:44:12.882 --> 00:44:14.063
Cause now the videographer is going,

00:44:14.182 --> 00:44:15.704
I got the B roll and I've got the,

00:44:15.844 --> 00:44:17.326
I've got the, the, the audio and the,

00:44:17.385 --> 00:44:18.326
and the, and the one-on-one,

00:44:18.346 --> 00:44:19.967
the closeup that I can mix together,

00:44:20.507 --> 00:44:21.889
but spell it out for clinicians.

00:44:22.068 --> 00:44:22.650
They're smart.

00:44:22.750 --> 00:44:23.471
They'll figure it out.

00:44:23.610 --> 00:44:24.972
And they don't need to be

00:44:25.012 --> 00:44:25.952
convinced them where the,

00:44:26.313 --> 00:44:29.335
the AI or the ROI is on this.

00:44:29.375 --> 00:44:30.235
Tony, what do you think?

00:44:30.295 --> 00:44:30.836
You went quiet.

00:44:30.856 --> 00:44:31.197
What do you got?

00:44:31.672 --> 00:44:32.853
No, I'm just I'm listening.

00:44:33.213 --> 00:44:36.954
I'm thinking it reminds me.

00:44:37.074 --> 00:44:39.295
So one of the issues I'm

00:44:39.315 --> 00:44:40.135
going to give the issue and

00:44:40.155 --> 00:44:41.135
I'm going to give the solution.

00:44:41.974 --> 00:44:43.956
One of the issues to the idea of like, OK,

00:44:43.996 --> 00:44:45.876
let's create a season of something.

00:44:47.076 --> 00:44:47.516
I love it.

00:44:47.576 --> 00:44:48.376
I think it's awesome.

00:44:48.396 --> 00:44:49.677
I think that's the right way to do it.

00:44:49.697 --> 00:44:51.077
You put it on social media

00:44:51.097 --> 00:44:52.456
and it's going to be gone in a week.

00:44:52.496 --> 00:44:53.518
And then then what?

00:44:53.538 --> 00:44:54.177
Like it's hidden.

00:44:54.918 --> 00:44:56.239
The advantage that Netflix

00:44:56.280 --> 00:44:58.963
has is when I go to Netflix,

00:44:59.103 --> 00:45:00.605
I'm on their platform.

00:45:00.625 --> 00:45:02.487
So they can continue to

00:45:02.567 --> 00:45:04.710
suggest what I might like.

00:45:04.889 --> 00:45:06.831
And that season recorded

00:45:06.871 --> 00:45:08.755
three years ago might still

00:45:08.795 --> 00:45:10.195
keep coming up so they can

00:45:10.235 --> 00:45:11.297
keep putting it in front of me.

00:45:11.777 --> 00:45:12.739
But if I'm a private

00:45:12.778 --> 00:45:13.978
practice owner and I put it

00:45:14.099 --> 00:45:15.019
even on YouTube,

00:45:15.059 --> 00:45:16.760
which there's videos from a

00:45:16.800 --> 00:45:18.382
decade ago that still come up,

00:45:19.141 --> 00:45:21.103
it's hard to get that stuff pushed.

00:45:21.744 --> 00:45:23.824
So that's why I'm on the treadmill,

00:45:24.025 --> 00:45:25.045
the content treadmill.

00:45:25.085 --> 00:45:26.567
I never get off.

00:45:26.606 --> 00:45:27.266
I never stop.

00:45:27.807 --> 00:45:31.409
But I was watching a YouTube interview.

00:45:31.630 --> 00:45:32.710
This guy, Omar,

00:45:32.769 --> 00:45:34.490
he used to work for Think Media.

00:45:34.931 --> 00:45:35.472
He left.

00:45:35.512 --> 00:45:36.512
He went on his own.

00:45:36.652 --> 00:45:38.134
I can't pronounce his last name, but...

00:45:38.954 --> 00:45:40.175
He was interviewing a woman,

00:45:40.835 --> 00:45:41.936
and she was like, look,

00:45:42.516 --> 00:45:44.538
I only do paid media.

00:45:44.677 --> 00:45:45.878
I only do ads.

00:45:45.938 --> 00:45:47.438
And this goes to Will Boyd,

00:45:47.478 --> 00:45:49.161
who was on the show not too long ago.

00:45:49.701 --> 00:45:50.882
He said the same thing.

00:45:51.282 --> 00:45:52.503
But this woman was like,

00:45:52.963 --> 00:45:54.463
I didn't have Internet access.

00:45:54.543 --> 00:45:55.625
I only had a phone.

00:45:55.764 --> 00:45:57.646
I couldn't upload videos every day.

00:45:58.005 --> 00:45:59.887
So I can make one piece of content,

00:45:59.987 --> 00:46:02.009
pay for that content to get

00:46:02.088 --> 00:46:03.750
pushed in front of everybody.

00:46:04.329 --> 00:46:05.891
And now for a year,

00:46:06.030 --> 00:46:07.192
I never had to make another

00:46:07.231 --> 00:46:08.152
piece of content again.

00:46:08.193 --> 00:46:09.614
So you take Jimmy's idea,

00:46:10.034 --> 00:46:11.356
create the season,

00:46:11.795 --> 00:46:13.637
let it run organic initially,

00:46:13.697 --> 00:46:15.679
but then pay to push it out there,

00:46:15.699 --> 00:46:17.000
especially if it shows that

00:46:17.079 --> 00:46:19.101
it's something people want to watch.

00:46:19.762 --> 00:46:21.523
And now this is like right

00:46:21.563 --> 00:46:22.503
in Dave's world.

00:46:23.204 --> 00:46:24.786
Now you don't have to keep

00:46:24.826 --> 00:46:26.507
creating that content anymore.

00:46:26.847 --> 00:46:28.527
You get it done right the first time.

00:46:28.547 --> 00:46:29.969
You let it test itself,

00:46:30.070 --> 00:46:31.510
prove itself that it has

00:46:31.590 --> 00:46:32.431
worth because people

00:46:32.471 --> 00:46:34.032
watched it organically originally.

00:46:34.612 --> 00:46:35.713
And then you just put paid

00:46:35.753 --> 00:46:37.054
ads behind it to keep

00:46:37.074 --> 00:46:38.715
pushing it out to new audiences,

00:46:38.755 --> 00:46:39.695
bigger audiences.

00:46:40.097 --> 00:46:41.577
But you work ahead, right?

00:46:41.637 --> 00:46:43.438
That's the thing I hear from people like,

00:46:43.478 --> 00:46:44.119
you know, Tony,

00:46:44.500 --> 00:46:45.601
we'll run this challenge in

00:46:45.641 --> 00:46:47.021
like the Facebook group, right?

00:46:47.121 --> 00:46:47.762
Every once in a while,

00:46:47.782 --> 00:46:48.682
a thirty day challenge.

00:46:48.742 --> 00:46:51.065
And a lot of people, I mean,

00:46:51.344 --> 00:46:52.045
I don't I don't have any

00:46:52.085 --> 00:46:52.826
data to back it up,

00:46:52.846 --> 00:46:54.206
but I can I can only draw the graph.

00:46:54.327 --> 00:46:55.027
Everybody's here.

00:46:55.068 --> 00:46:55.547
They're all in.

00:46:56.047 --> 00:46:57.289
If you do video one, two,

00:46:57.750 --> 00:46:58.990
and then we slowly like,

00:46:59.070 --> 00:47:00.052
what is that challenge going on?

00:47:00.072 --> 00:47:01.152
Right.

00:47:01.233 --> 00:47:02.233
It's simple, not easy.

00:47:02.673 --> 00:47:04.556
What if you took my first idea,

00:47:04.896 --> 00:47:05.657
Tony's yes.

00:47:05.836 --> 00:47:08.878
And, and layer this in,

00:47:08.898 --> 00:47:10.541
you only create content once at one,

00:47:10.581 --> 00:47:11.722
every three months, uh,

00:47:11.961 --> 00:47:12.802
one out of every three months.

00:47:12.862 --> 00:47:13.664
If you're a clinician, uh,

00:47:14.590 --> 00:47:14.831
Right?

00:47:15.331 --> 00:47:17.293
So you only have to be releasing.

00:47:17.333 --> 00:47:18.195
Sorry, let me say releasing.

00:47:18.275 --> 00:47:20.217
So you're recording content for two months,

00:47:20.376 --> 00:47:21.197
and then it's your turn to

00:47:21.237 --> 00:47:22.418
release everything that you just did.

00:47:22.838 --> 00:47:23.820
And then you stagger that

00:47:23.840 --> 00:47:24.920
with three or four clinicians.

00:47:25.382 --> 00:47:26.041
So there's your...

00:47:27.195 --> 00:47:29.177
active content that is

00:47:29.217 --> 00:47:30.398
coming out every single day.

00:47:30.838 --> 00:47:32.280
The deeper movie stuff,

00:47:32.420 --> 00:47:33.641
the my six hundred pound

00:47:33.681 --> 00:47:35.702
life episodes takes a while to shoot,

00:47:36.043 --> 00:47:38.164
record, produce and release.

00:47:38.545 --> 00:47:39.385
That's your movie.

00:47:39.626 --> 00:47:40.606
So you've got TV,

00:47:40.766 --> 00:47:42.288
which could be live and

00:47:42.708 --> 00:47:43.849
turned around very quickly.

00:47:44.170 --> 00:47:45.871
And you've got movie quality, deeper,

00:47:46.251 --> 00:47:47.112
longer form,

00:47:47.351 --> 00:47:48.512
harder to produce stuff in

00:47:48.552 --> 00:47:49.114
the background.

00:47:49.434 --> 00:47:50.175
I think you only need four

00:47:50.215 --> 00:47:51.735
of those a year for themes.

00:47:52.036 --> 00:47:52.697
But then you can have the

00:47:52.737 --> 00:47:53.617
stuff that Tony's making

00:47:53.637 --> 00:47:55.438
with CapCut or as James says,

00:47:55.878 --> 00:47:58.204
Opus Clip AI or other.

00:47:58.824 --> 00:47:59.565
And those are great.

00:47:59.806 --> 00:48:01.148
What I'm also saying is

00:48:02.050 --> 00:48:03.414
these tools are fantastic.

00:48:03.873 --> 00:48:04.695
I could go to Home Depot

00:48:04.735 --> 00:48:05.677
right now and buy enough

00:48:05.697 --> 00:48:06.619
tools to build a house.

00:48:07.793 --> 00:48:09.054
Jimmy should not be building your house.

00:48:09.813 --> 00:48:11.094
I have access to the tools,

00:48:11.135 --> 00:48:12.876
but am I actually going to use them?

00:48:13.097 --> 00:48:14.998
Use them well and use them regularly.

00:48:15.418 --> 00:48:16.639
I don't pay someone to cut

00:48:16.679 --> 00:48:18.260
my hair because I couldn't figure it out.

00:48:18.760 --> 00:48:19.840
I pay them because I don't

00:48:19.880 --> 00:48:20.902
want to risk looking like a

00:48:21.001 --> 00:48:23.382
jackass for two or three weeks.

00:48:23.884 --> 00:48:25.105
Why not just pay Rod down

00:48:25.125 --> 00:48:26.344
the street because he's my man?

00:48:26.425 --> 00:48:27.925
So what I'm saying is this

00:48:27.985 --> 00:48:29.166
will not be for everybody,

00:48:29.387 --> 00:48:30.728
but the general concept is

00:48:30.807 --> 00:48:32.148
instead of looking at like a treadmill,

00:48:32.489 --> 00:48:34.391
look at it like four movie

00:48:34.431 --> 00:48:36.271
releases per year and also

00:48:36.331 --> 00:48:37.693
sprinkle in some reactive stuff.

00:48:39.152 --> 00:48:41.213
And I think if you dollar cost average it,

00:48:41.293 --> 00:48:42.313
you say, hey, okay,

00:48:42.673 --> 00:48:44.014
I'm going to invest five

00:48:44.034 --> 00:48:46.614
thousand dollars in some great content.

00:48:47.235 --> 00:48:48.996
But that content is going to take me,

00:48:49.096 --> 00:48:50.476
you know, the next twelve months,

00:48:50.516 --> 00:48:51.556
like it's going to carry my

00:48:51.596 --> 00:48:53.197
business through twelve months.

00:48:53.836 --> 00:48:55.317
That's very different than

00:48:55.356 --> 00:48:57.016
somebody like thinking, man,

00:48:57.056 --> 00:48:58.297
five thousand dollars and I

00:48:58.318 --> 00:48:59.577
got to do this every month.

00:49:00.179 --> 00:49:01.960
No, you make one big investment.

00:49:02.340 --> 00:49:03.001
That's what I did.

00:49:03.061 --> 00:49:04.003
It was a hundred thousand

00:49:04.023 --> 00:49:07.266
words of content content before chat GPT.

00:49:07.927 --> 00:49:09.329
It was seven thousand dollars.

00:49:09.409 --> 00:49:11.112
I would never normally spend

00:49:11.152 --> 00:49:12.532
seven thousand dollars,

00:49:13.054 --> 00:49:14.576
but I knew that this was

00:49:14.615 --> 00:49:15.916
going to be a year's worth

00:49:15.976 --> 00:49:17.458
of material that I was just

00:49:17.838 --> 00:49:18.780
getting right now.

00:49:19.360 --> 00:49:19.701
You know,

00:49:19.981 --> 00:49:21.942
and I knew that I was never going

00:49:21.961 --> 00:49:22.702
to do it because I had

00:49:22.742 --> 00:49:24.101
fallen off that wagon a

00:49:24.141 --> 00:49:25.442
hundred times already.

00:49:26.141 --> 00:49:27.603
I've got the best of intentions,

00:49:27.643 --> 00:49:29.302
but I don't have the follow through.

00:49:29.682 --> 00:49:31.563
So I had to outsource that.

00:49:31.704 --> 00:49:32.664
Here's how I look at this.

00:49:32.844 --> 00:49:33.704
When I was in college,

00:49:33.724 --> 00:49:34.523
Jimmy wanted to run him.

00:49:34.744 --> 00:49:35.583
I wanted to own a bar.

00:49:35.983 --> 00:49:36.764
Then I went to work for

00:49:36.824 --> 00:49:38.085
Uncle Frank for a summer

00:49:38.164 --> 00:49:39.065
and I was a bartender and I

00:49:39.085 --> 00:49:40.585
got to do bartender stuff.

00:49:40.945 --> 00:49:42.186
And at the end, my Uncle Frank,

00:49:42.246 --> 00:49:43.246
he knew where this was going.

00:49:43.846 --> 00:49:44.766
Uncle Frank goes, Jimmy,

00:49:44.786 --> 00:49:45.547
do you want to open a bar

00:49:45.567 --> 00:49:46.487
now when you graduate from college?

00:49:46.547 --> 00:49:47.168
I said, no, Uncle Frank,

00:49:47.188 --> 00:49:47.887
I want to go to bars.

00:49:48.268 --> 00:49:48.849
I don't mind being a

00:49:48.889 --> 00:49:49.909
bartender two nights a week

00:49:49.929 --> 00:49:50.710
because that's awesome,

00:49:51.010 --> 00:49:52.130
but I would not want to do

00:49:52.170 --> 00:49:53.251
this five nights a week.

00:49:53.271 --> 00:49:54.871
But that's a great way to expose it.

00:49:54.911 --> 00:49:57.913
Now, what I wanted was energy,

00:49:57.992 --> 00:49:59.393
being around people, right?

00:49:59.873 --> 00:50:00.894
I realized it was not in a

00:50:00.934 --> 00:50:02.695
bar and owning a bar is way

00:50:02.715 --> 00:50:03.615
different than going to a

00:50:03.655 --> 00:50:05.097
bar or just being a bartender.

00:50:05.757 --> 00:50:06.777
So what I'm saying is,

00:50:07.498 --> 00:50:08.018
People now,

00:50:08.099 --> 00:50:08.639
I don't think you have to

00:50:08.659 --> 00:50:09.860
convince many clinic owners

00:50:09.920 --> 00:50:10.721
or business owners that

00:50:10.900 --> 00:50:12.402
being in front of people is terribly,

00:50:12.521 --> 00:50:13.302
terribly valuable.

00:50:13.422 --> 00:50:14.244
You need to be doing it.

00:50:14.824 --> 00:50:16.585
Are you going to do it though?

00:50:16.905 --> 00:50:18.206
Or are you going to start and fade out?

00:50:18.728 --> 00:50:19.588
If it's important,

00:50:19.648 --> 00:50:20.969
and I think we said this years ago,

00:50:21.630 --> 00:50:22.891
it used to be media

00:50:22.931 --> 00:50:24.652
companies had tech divisions.

00:50:25.052 --> 00:50:26.134
Now tech companies have

00:50:26.253 --> 00:50:29.336
media divisions because I

00:50:29.376 --> 00:50:30.277
left radio because I

00:50:30.318 --> 00:50:32.559
realized I couldn't be one

00:50:32.579 --> 00:50:33.900
of six radio stations in a

00:50:33.940 --> 00:50:35.181
market and actually compete.

00:50:36.677 --> 00:50:38.179
Every single business is

00:50:38.219 --> 00:50:39.740
potentially their own TV, radio,

00:50:39.800 --> 00:50:42.282
and newspaper organization.

00:50:42.463 --> 00:50:43.664
And you have to act like that.

00:50:43.864 --> 00:50:45.985
Start hiring either full-time,

00:50:46.025 --> 00:50:47.327
which Rehab to Perform does.

00:50:47.668 --> 00:50:49.809
If that's not scalable, fractionally.

00:50:50.090 --> 00:50:51.170
Hiring someone to come in

00:50:51.891 --> 00:50:52.652
and work for you all the

00:50:52.672 --> 00:50:53.873
time in the background or

00:50:53.954 --> 00:50:55.175
come in four times a year

00:50:55.235 --> 00:50:56.135
and create stuff for you.

00:50:57.601 --> 00:50:59.463
I like Scott's idea for Dave.

00:50:59.503 --> 00:51:00.103
Dave,

00:51:00.143 --> 00:51:01.644
shoot a day in the life video of a

00:51:01.664 --> 00:51:02.565
New York home therapist.

00:51:03.106 --> 00:51:04.106
Videos highlight all the

00:51:04.128 --> 00:51:05.047
struggles and challenges of

00:51:05.068 --> 00:51:05.849
treating patients all

00:51:05.889 --> 00:51:06.909
across the city and the

00:51:06.949 --> 00:51:08.831
difference between different boroughs.

00:51:09.233 --> 00:51:10.494
This would be a great video

00:51:11.175 --> 00:51:13.016
series for Dave to do to

00:51:13.077 --> 00:51:14.677
recruit people to work with him.

00:51:15.259 --> 00:51:15.438
Right.

00:51:15.639 --> 00:51:17.659
This is the few, the proud, the Marines.

00:51:17.940 --> 00:51:18.739
Dave doesn't want someone

00:51:18.760 --> 00:51:20.141
who is going to coast along

00:51:20.420 --> 00:51:21.461
to apply to work for him.

00:51:21.501 --> 00:51:22.802
Then he hires them in three months later.

00:51:22.822 --> 00:51:24.103
Like my feet hurt because

00:51:24.123 --> 00:51:25.262
I'm walking around New York City.

00:51:25.663 --> 00:51:28.204
What did you think was going to happen?

00:51:29.324 --> 00:51:30.565
I don't like riding on subways.

00:51:30.885 --> 00:51:32.146
What are you doing here?

00:51:32.246 --> 00:51:32.425
Right.

00:51:32.666 --> 00:51:34.626
So this this would be if you created.

00:51:34.867 --> 00:51:35.626
Here's how I would start.

00:51:35.967 --> 00:51:36.887
Do five videos.

00:51:37.688 --> 00:51:38.768
Follow one person in each

00:51:38.869 --> 00:51:39.971
borough because it's cute.

00:51:40.371 --> 00:51:41.492
Or neighborhoods.

00:51:42.693 --> 00:51:43.414
Where do your therapists,

00:51:43.534 --> 00:51:45.076
are they generally zoned in

00:51:45.115 --> 00:51:45.876
different areas?

00:51:46.137 --> 00:51:47.518
Mostly Manhattan and Brooklyn.

00:51:48.019 --> 00:51:50.121
A little Queens.

00:51:51.322 --> 00:51:53.105
Not right now, but sometimes in Greenwich,

00:51:53.144 --> 00:51:54.467
Connecticut area, Westchester.

00:51:55.034 --> 00:51:56.914
So do a video on each therapist.

00:51:57.135 --> 00:51:59.836
This is, I mean, Dave's day in my life,

00:51:59.876 --> 00:52:00.657
Steve's day in my life,

00:52:00.717 --> 00:52:01.737
Mary's day in my life.

00:52:02.139 --> 00:52:04.280
And do a getting ready with

00:52:04.340 --> 00:52:06.141
me or do a POV video.

00:52:06.561 --> 00:52:08.943
And there's your, you do one really,

00:52:08.983 --> 00:52:09.503
really well.

00:52:10.184 --> 00:52:12.045
And then you run the hell out of those.

00:52:12.105 --> 00:52:13.045
There's your ad campaign.

00:52:15.219 --> 00:52:15.719
Yeah,

00:52:15.739 --> 00:52:18.159
and I would do it like Casey Neistat

00:52:18.219 --> 00:52:19.039
style.

00:52:19.721 --> 00:52:21.501
I can't think of who the other guy is,

00:52:21.601 --> 00:52:23.702
but I would look at the

00:52:23.742 --> 00:52:26.983
vloggers that were really

00:52:27.043 --> 00:52:28.903
popular when this was a thing.

00:52:29.664 --> 00:52:31.204
And I would include like you

00:52:31.244 --> 00:52:32.405
going to baseball.

00:52:32.565 --> 00:52:33.945
I would include you, you know,

00:52:34.045 --> 00:52:35.246
taking care of your son,

00:52:35.306 --> 00:52:36.967
like all the personal stuff,

00:52:37.106 --> 00:52:38.387
not just the patient care.

00:52:38.407 --> 00:52:38.847
Oh, yeah.

00:52:39.527 --> 00:52:41.108
day in the life like but I

00:52:41.128 --> 00:52:42.489
would also so while you're

00:52:42.530 --> 00:52:43.471
highlighting that work-life

00:52:43.510 --> 00:52:45.072
balance I would show the

00:52:45.172 --> 00:52:47.014
hard parts of the job like

00:52:47.253 --> 00:52:48.355
I said this before we ran a

00:52:48.735 --> 00:52:50.476
we ran a new a full color

00:52:50.516 --> 00:52:53.699
page newspaper ad uh twice

00:52:53.759 --> 00:52:54.960
a year as a contest for the

00:52:54.980 --> 00:52:56.681
radio station I ran and the

00:52:56.722 --> 00:52:57.762
contest worked like this we

00:52:57.842 --> 00:52:59.463
printed a script that you

00:52:59.483 --> 00:53:00.525
had to look into a camera

00:53:00.565 --> 00:53:01.766
and read so we needed to

00:53:01.786 --> 00:53:02.847
see your personality how do

00:53:02.867 --> 00:53:04.367
you sound whatever and the

00:53:04.467 --> 00:53:06.289
script was I want a job

00:53:06.329 --> 00:53:07.510
working for ninety seven nine x

00:53:08.271 --> 00:53:09.891
I'm going to work for state minimum wage.

00:53:09.992 --> 00:53:11.472
I'm going to work nights and weekends.

00:53:11.552 --> 00:53:12.333
I'm going to be last on the

00:53:12.353 --> 00:53:13.894
list to get any free CDs or

00:53:13.914 --> 00:53:14.675
concert tickets.

00:53:15.175 --> 00:53:16.516
This is the hardest job in

00:53:16.556 --> 00:53:17.498
Northeast Pennsylvania,

00:53:17.617 --> 00:53:18.418
and I'm here to get it.

00:53:18.539 --> 00:53:20.840
Essentially, it was you saying out loud,

00:53:21.139 --> 00:53:22.340
I want the hard thing and

00:53:22.360 --> 00:53:23.362
I'm willing to work for it.

00:53:23.782 --> 00:53:25.103
And then we did a contest.

00:53:25.143 --> 00:53:27.505
We brought finalists in to

00:53:27.545 --> 00:53:29.246
be on the air with me for an hour.

00:53:29.425 --> 00:53:30.226
And then the audience,

00:53:30.286 --> 00:53:31.708
the listeners voted on who

00:53:32.289 --> 00:53:34.329
would be your next radio DJ

00:53:34.449 --> 00:53:35.090
for the weekends.

00:53:36.039 --> 00:53:37.880
I think Dave's clinic

00:53:37.920 --> 00:53:40.204
position out of a hundred people,

00:53:40.304 --> 00:53:41.786
out of a hundred clinicians, Dave,

00:53:41.826 --> 00:53:42.427
how many people would

00:53:42.527 --> 00:53:43.487
actually be good fits

00:53:43.568 --> 00:53:45.150
working with you out of a hundred?

00:53:47.943 --> 00:53:48.605
Ten to twenty.

00:53:49.005 --> 00:53:49.244
Good.

00:53:49.726 --> 00:53:51.547
Maybe this is a weed out

00:53:52.268 --> 00:53:53.708
like this is the few, the proud,

00:53:53.728 --> 00:53:54.429
the Marines, right?

00:53:54.449 --> 00:53:56.552
So it's like it's the travel thing.

00:53:56.592 --> 00:53:56.992
Plus,

00:53:57.072 --> 00:53:59.735
it's like it's not just like treating

00:53:59.755 --> 00:54:00.456
random patients.

00:54:00.516 --> 00:54:02.858
It's like you have to have the intangibles,

00:54:02.918 --> 00:54:03.659
the soft skills.

00:54:03.679 --> 00:54:04.880
You got to be presentable.

00:54:04.940 --> 00:54:06.581
You got to like have your a

00:54:06.601 --> 00:54:07.702
game all the time.

00:54:08.043 --> 00:54:08.483
Yeah.

00:54:08.543 --> 00:54:08.682
Yeah.

00:54:08.762 --> 00:54:09.903
It's it's multiple things.

00:54:10.704 --> 00:54:11.885
I haven't made it easy on myself,

00:54:11.945 --> 00:54:12.547
let's be honest.

00:54:12.967 --> 00:54:13.327
Yes,

00:54:13.367 --> 00:54:15.027
but that's why you're able to charge

00:54:15.108 --> 00:54:15.849
so much, right?

00:54:15.869 --> 00:54:17.309
Because New York is in the reverse.

00:54:17.349 --> 00:54:17.489
Like,

00:54:17.590 --> 00:54:18.710
I don't want to go out of the house

00:54:18.731 --> 00:54:20.152
and have to truck my ass

00:54:20.192 --> 00:54:21.672
fifty blocks to go to that clinic.

00:54:22.213 --> 00:54:23.153
We can pay more.

00:54:24.235 --> 00:54:25.335
We did this at Fox,

00:54:25.474 --> 00:54:26.416
and they turned it around.

00:54:26.755 --> 00:54:29.137
So I came in one day and had

00:54:29.157 --> 00:54:30.778
to steal this strategy moment at Fox.

00:54:31.119 --> 00:54:31.199
Like,

00:54:31.318 --> 00:54:32.840
how do we increase number of

00:54:32.900 --> 00:54:34.681
applications of geriatric

00:54:34.702 --> 00:54:35.902
clinicians wanting to work for Fox?

00:54:36.382 --> 00:54:37.382
I said, let's change a word.

00:54:37.724 --> 00:54:38.463
They said, what word?

00:54:38.623 --> 00:54:39.925
I said, we don't take applications.

00:54:39.945 --> 00:54:41.166
I'm going to steal it from the Marines.

00:54:41.465 --> 00:54:42.246
We take commitments.

00:54:42.947 --> 00:54:44.188
So we changed wording, right?

00:54:44.208 --> 00:54:45.389
Just one word change.

00:54:45.750 --> 00:54:48.052
But if I was, what's that, Rory Sutherland,

00:54:48.393 --> 00:54:50.295
a word or even like an

00:54:50.414 --> 00:54:52.155
image in an ad can change everything.

00:54:52.356 --> 00:54:54.199
So we changed applications to commitments.

00:54:55.519 --> 00:54:55.880
Well,

00:54:56.561 --> 00:54:57.541
the number of people submitting to

00:54:57.561 --> 00:54:58.362
work with us went down.

00:54:59.360 --> 00:55:01.121
But when we looked at it long enough,

00:55:01.721 --> 00:55:03.141
we were finding better people.

00:55:03.661 --> 00:55:04.702
They changed it, though,

00:55:04.862 --> 00:55:05.663
because somebody looked at

00:55:05.682 --> 00:55:07.103
the data months later like, well,

00:55:07.143 --> 00:55:07.623
it's down.

00:55:07.684 --> 00:55:08.344
What did we change?

00:55:08.364 --> 00:55:09.065
We changed the wording.

00:55:09.244 --> 00:55:09.965
Change it back.

00:55:10.465 --> 00:55:12.226
And your batting average went back down.

00:55:12.606 --> 00:55:14.547
So the number of at-bats went down,

00:55:14.567 --> 00:55:15.487
but our average went up.

00:55:15.588 --> 00:55:16.387
Somebody didn't like that

00:55:16.407 --> 00:55:17.268
because they were probably

00:55:17.668 --> 00:55:19.389
being graded on number of

00:55:19.429 --> 00:55:20.811
at-bats and not batting average.

00:55:21.170 --> 00:55:22.130
So I don't know.

00:55:22.190 --> 00:55:23.692
Commitment feels like –

00:55:23.791 --> 00:55:24.231
It's not the,

00:55:24.391 --> 00:55:25.672
this is not your average job.

00:55:25.773 --> 00:55:27.434
I'd lean into that if I were

00:55:27.733 --> 00:55:29.916
recruiting for a hard, hard job.

00:55:29.936 --> 00:55:31.376
Around this video style,

00:55:31.516 --> 00:55:34.077
Scott Embry on the LinkedIn

00:55:34.117 --> 00:55:36.219
live right now, he said, I think he,

00:55:36.259 --> 00:55:37.500
so he said these views,

00:55:38.079 --> 00:55:38.960
these videos get a lot of

00:55:38.981 --> 00:55:39.601
views on YouTube.

00:55:39.641 --> 00:55:40.242
I'm pretty sure he's

00:55:40.322 --> 00:55:41.382
referencing like the day in

00:55:41.402 --> 00:55:42.083
the life video.

00:55:42.782 --> 00:55:44.403
Tony, have you seen that on YouTube?

00:55:44.463 --> 00:55:45.445
Like the day in the life of

00:55:45.505 --> 00:55:46.284
whatever gets a lot of

00:55:46.304 --> 00:55:47.306
views compared to just like

00:55:47.365 --> 00:55:48.827
normal like videos?

00:55:49.650 --> 00:55:52.012
I've never seen PT versions

00:55:52.052 --> 00:55:53.434
of that get a ton of views.

00:55:53.474 --> 00:55:55.596
There are a couple female PT

00:55:55.655 --> 00:55:57.697
influencers that put out

00:55:57.737 --> 00:55:58.757
those videos and they've

00:55:58.818 --> 00:56:00.619
done well on Instagram, I think.

00:56:00.880 --> 00:56:01.820
Yeah.

00:56:02.021 --> 00:56:04.023
YouTube, not so much.

00:56:04.463 --> 00:56:08.025
But like Jimmy said, it's not about views.

00:56:08.085 --> 00:56:09.766
It's not about monetizing the views.

00:56:09.806 --> 00:56:11.789
It's about finding the right person.

00:56:11.809 --> 00:56:12.829
I would pay for that.

00:56:13.150 --> 00:56:16.492
I would have said you personally,

00:56:17.333 --> 00:56:18.594
I don't even think one in a

00:56:18.635 --> 00:56:20.297
hundred is really the right

00:56:20.317 --> 00:56:22.018
fit for you because what

00:56:22.038 --> 00:56:23.820
you do is so tailored and so unique.

00:56:24.920 --> 00:56:25.742
But regardless,

00:56:26.442 --> 00:56:27.043
I still think it's

00:56:27.063 --> 00:56:28.264
something that you

00:56:28.403 --> 00:56:29.525
absolutely should be doing.

00:56:29.824 --> 00:56:30.706
Let's talk about this off air.

00:56:30.766 --> 00:56:32.407
I got to go to a meeting in three minutes.

00:56:32.427 --> 00:56:33.168
So let's do party shots.

00:56:33.188 --> 00:56:33.449
Let's grab it.

00:56:34.309 --> 00:56:36.389
All right, my parting shot real quick.

00:56:37.490 --> 00:56:39.172
Your best idea is hiding

00:56:39.211 --> 00:56:40.492
behind somebody who said

00:56:40.532 --> 00:56:42.353
that is the dumbest idea I've ever heard.

00:56:42.893 --> 00:56:44.936
Whether it's serving BYOB

00:56:44.996 --> 00:56:46.197
alcohol at your next

00:56:46.237 --> 00:56:47.476
physical therapy visit,

00:56:47.617 --> 00:56:49.878
taking showers with your patients,

00:56:50.539 --> 00:56:52.079
or going on a cruise,

00:56:52.199 --> 00:56:53.862
your best idea is hiding

00:56:53.902 --> 00:56:55.382
behind your dumbest idea.

00:56:57.255 --> 00:56:59.516
This has been one of the most unique,

00:56:59.996 --> 00:57:01.018
funny episodes,

00:57:01.717 --> 00:57:02.739
at least for me personally,

00:57:02.958 --> 00:57:03.659
that we've ever done.

00:57:04.139 --> 00:57:05.019
Video, video, video.

00:57:05.199 --> 00:57:05.619
We need,

00:57:05.719 --> 00:57:06.960
my practice counter here is pain relief.

00:57:07.041 --> 00:57:08.581
We need to do more video.

00:57:09.342 --> 00:57:10.242
I definitely want to do more

00:57:10.282 --> 00:57:11.623
stuff like Savannah Bananas,

00:57:11.762 --> 00:57:12.543
a ton of examples,

00:57:12.583 --> 00:57:14.043
a ton of tactical steps here,

00:57:14.563 --> 00:57:15.425
and not just theory,

00:57:15.445 --> 00:57:16.304
but actual things that you

00:57:16.344 --> 00:57:17.146
can actually implement.

00:57:17.166 --> 00:57:18.025
So that's my parting shot.

00:57:18.376 --> 00:57:18.516
Yeah,

00:57:18.596 --> 00:57:21.458
don't be the old man screaming at clouds,

00:57:21.498 --> 00:57:22.038
right?

00:57:22.798 --> 00:57:23.918
I think a lot of people who saw,

00:57:24.059 --> 00:57:26.119
and if you look at Savannah Bananas,

00:57:26.139 --> 00:57:26.860
a lot of people were like,

00:57:27.121 --> 00:57:28.942
we're ready to light the stadium on fire.

00:57:29.021 --> 00:57:29.983
You are sacrilegious.

00:57:30.003 --> 00:57:31.063
This is ridiculous.

00:57:32.603 --> 00:57:34.465
Take the elements.

00:57:34.505 --> 00:57:36.646
He took the elements of the

00:57:36.746 --> 00:57:37.867
Harlem Globetrotters, right?

00:57:38.206 --> 00:57:38.768
And somebody did some

00:57:38.807 --> 00:57:39.668
research in the comments too.

00:57:39.688 --> 00:57:40.349
They said the reason they

00:57:40.369 --> 00:57:42.630
think the Harlem Globetrotters died out,

00:57:42.829 --> 00:57:43.710
they did it too much.

00:57:44.650 --> 00:57:45.333
they did like four,

00:57:45.353 --> 00:57:46.117
they were doing like four

00:57:46.137 --> 00:57:47.141
hundred games a year.

00:57:47.242 --> 00:57:47.402
Right.

00:57:47.965 --> 00:57:48.949
So I think

00:57:49.972 --> 00:57:51.572
History is taught because we

00:57:51.592 --> 00:57:52.893
want to make sure we don't repeat it.

00:57:52.913 --> 00:57:54.813
But take the elements, that's chemistry,

00:57:55.134 --> 00:57:55.313
right?

00:57:55.634 --> 00:57:56.554
And then figure out how to

00:57:56.614 --> 00:57:57.795
reconfigure those elements

00:57:58.135 --> 00:58:00.474
for today's society.

00:58:00.494 --> 00:58:01.295
And I think you got yourself

00:58:01.335 --> 00:58:01.815
something great.

00:58:02.536 --> 00:58:03.416
We're back on Tuesday.

00:58:03.596 --> 00:58:05.476
Make sure to subscribe to

00:58:05.516 --> 00:58:06.217
all the channels.

00:58:06.476 --> 00:58:07.197
We should have some sort of

00:58:07.318 --> 00:58:08.577
outro that says all this so we don't.

00:58:08.777 --> 00:58:10.278
Subscribe and make sure to

00:58:10.478 --> 00:58:11.139
click that bell.

00:58:11.159 --> 00:58:12.159
Smash the like button.

00:58:12.278 --> 00:58:13.639
Smash that follow button, everybody.

00:58:13.659 --> 00:58:14.400
Double smash.

00:58:14.420 --> 00:58:15.139
We'll see you guys soon.

00:58:18.141 --> 00:58:19.043
We'll see you guys at four

00:58:19.083 --> 00:58:21.027
twenty on Tuesday when Tony

00:58:21.047 --> 00:58:21.909
is going to be our bud

00:58:21.989 --> 00:58:23.875
tender at his clinic in Ohio.

00:58:25.257 --> 00:58:26.219
We'll see you guys later.

00:58:26.239 --> 00:58:26.880
Have a good weekend.