CordiCluck™ & the CEU Combine: Why PT Orgs Should Think Like Red Bull

WEBVTT

00:00:10.316 --> 00:00:13.659
ladies and gentlemen good thursday morning

00:00:13.679 --> 00:00:16.140
to you uh welcome back to pt breakfast

00:00:16.181 --> 00:00:18.402
breakfast club that's dave kittel on the

00:00:18.443 --> 00:00:22.306
phone is tony maritato i'm jimmy mckay uh

00:00:22.326 --> 00:00:23.466
this show is the only live show where

00:00:23.486 --> 00:00:25.007
three physical therapists walk into a live

00:00:25.027 --> 00:00:26.309
stream and leave with more hot takes than

00:00:26.370 --> 00:00:28.631
a dry needling seminar in phoenix in july

00:00:28.672 --> 00:00:30.893
that's our opening for today dave how are

00:00:30.913 --> 00:00:33.856
you doing man i am feeling great all

00:00:33.896 --> 00:00:35.676
as well how are you guys you were

00:00:35.938 --> 00:00:38.479
um you're running still outdoors

00:00:40.634 --> 00:00:42.054
Sometimes I go jogging.

00:00:42.435 --> 00:00:43.316
Soft J, jogging.

00:00:44.435 --> 00:00:48.637
I have a like a forty degree rule.

00:00:48.716 --> 00:00:52.497
Below forty degrees, I jog indoors.

00:00:55.158 --> 00:00:56.298
That means you're probably not a real,

00:00:56.478 --> 00:00:57.439
you're not a Rocky fan.

00:00:57.478 --> 00:01:00.899
Are you a fan of the Rocky trilogy?

00:01:01.439 --> 00:01:03.399
The saga?

00:01:03.479 --> 00:01:04.099
Everybody's a fan,

00:01:04.120 --> 00:01:05.420
but I also don't like to get punched

00:01:05.459 --> 00:01:05.921
in the face.

00:01:06.021 --> 00:01:07.001
You know what I mean?

00:01:07.120 --> 00:01:07.680
I'm cool with it.

00:01:09.853 --> 00:01:10.575
I like running.

00:01:10.614 --> 00:01:12.275
I love running.

00:01:12.516 --> 00:01:14.838
I love running outside when it's snowy,

00:01:14.879 --> 00:01:16.980
when it's icy because nobody else is out

00:01:17.021 --> 00:01:17.240
there.

00:01:17.400 --> 00:01:19.061
I hate running when my neighbors are out.

00:01:19.081 --> 00:01:19.503
Really?

00:01:19.543 --> 00:01:19.742
All right.

00:01:19.763 --> 00:01:23.165
Well, I mean, I could see that.

00:01:23.186 --> 00:01:24.106
Tony's got a little bit of that

00:01:24.147 --> 00:01:25.188
competitive nature that I have,

00:01:25.207 --> 00:01:26.828
which is like if it's thirty,

00:01:26.849 --> 00:01:28.230
thirty five degrees outside and you're out

00:01:28.250 --> 00:01:30.072
there running, it's like, yeah,

00:01:30.091 --> 00:01:31.393
like I'm out here and you're not.

00:01:31.412 --> 00:01:31.653
Yeah.

00:01:32.254 --> 00:01:32.493
Yeah.

00:01:33.260 --> 00:01:35.340
I do that, but on a Peloton tread.

00:01:35.801 --> 00:01:37.822
But I got no problem running at noon

00:01:38.001 --> 00:01:40.102
in July in South Carolina.

00:01:40.423 --> 00:01:41.643
Like, make it hot.

00:01:41.703 --> 00:01:42.522
Like, see, I'm like,

00:01:42.882 --> 00:01:45.924
I think you can complain about one

00:01:45.965 --> 00:01:46.905
temperature extreme.

00:01:47.084 --> 00:01:48.185
And I complain about cold.

00:01:48.865 --> 00:01:50.646
But I like hot.

00:01:50.665 --> 00:01:51.966
That's my thing.

00:01:51.986 --> 00:01:52.427
That's just me.

00:01:52.447 --> 00:01:54.608
We're going to start it off with the

00:01:54.647 --> 00:01:55.048
sponsor.

00:01:55.067 --> 00:01:55.888
Is that okay if we start it off

00:01:55.908 --> 00:01:56.347
with the sponsor?

00:01:56.367 --> 00:01:57.268
We got to pay the bills, guys.

00:01:57.709 --> 00:01:58.688
Let's do it.

00:01:59.500 --> 00:02:04.460
Dave's already like, what is this?

00:02:04.480 --> 00:02:05.840
Do you want to thank our new sponsor?

00:02:05.881 --> 00:02:06.341
Brand new.

00:02:06.382 --> 00:02:06.882
Just came on.

00:02:06.902 --> 00:02:07.781
They called me yesterday.

00:02:08.401 --> 00:02:09.901
Thank you to TheraFluff.

00:02:10.241 --> 00:02:12.742
TheraFluff is your emotional support foam

00:02:12.802 --> 00:02:13.223
roller.

00:02:14.182 --> 00:02:15.743
The first foam roller that whispers

00:02:15.804 --> 00:02:17.903
encouragement while you cry through your

00:02:18.044 --> 00:02:18.644
IT band.

00:02:19.463 --> 00:02:20.604
It doesn't fix your pain.

00:02:20.724 --> 00:02:22.224
It validates trauma.

00:02:22.525 --> 00:02:24.686
Use for breakfast for a free side of

00:02:24.746 --> 00:02:25.265
tissues.

00:02:25.786 --> 00:02:26.526
TheraFluff.

00:02:27.576 --> 00:02:28.918
How great is that image right there, Dave?

00:02:29.057 --> 00:02:29.877
I don't know if Tony can see it,

00:02:29.918 --> 00:02:30.838
but it's a good image.

00:02:31.438 --> 00:02:32.599
It's a really good image.

00:02:32.639 --> 00:02:34.520
Is this from ChachiBT or Gemini or what?

00:02:34.540 --> 00:02:36.002
Yeah, it's from ChachiBT.

00:02:37.242 --> 00:02:39.304
It even has a shadow behind the physical

00:02:39.343 --> 00:02:39.864
product.

00:02:40.063 --> 00:02:40.745
I mean,

00:02:40.764 --> 00:02:41.905
it looks like it was a real photo

00:02:41.944 --> 00:02:42.225
shoot.

00:02:42.806 --> 00:02:43.926
Yeah.

00:02:43.967 --> 00:02:44.787
We'll be giving these away.

00:02:44.826 --> 00:02:46.627
This will be our big Christmas and

00:02:46.647 --> 00:02:48.930
Hanukkah giveaway, which is TheraFluff,

00:02:48.990 --> 00:02:49.909
trademark patent pending.

00:02:50.950 --> 00:02:53.092
Is nobody going to reference Fluffer?

00:02:53.312 --> 00:02:55.973
Was it being a fluffer or like...

00:02:56.526 --> 00:02:57.747
Isn't that a...

00:02:57.768 --> 00:02:58.627
I don't know what you're talking about,

00:02:58.647 --> 00:02:58.728
Tony.

00:02:58.747 --> 00:02:59.228
Keep going.

00:02:59.388 --> 00:02:59.967
Explain what this is.

00:03:00.027 --> 00:03:01.848
Is that a boomer term?

00:03:02.269 --> 00:03:03.270
I'm unaware of what that is.

00:03:03.370 --> 00:03:03.789
What is this?

00:03:03.990 --> 00:03:06.510
I'm not going to go down that road,

00:03:06.550 --> 00:03:08.292
but I'm sure there are some older guys

00:03:08.412 --> 00:03:11.592
on this stream that know what I'm talking

00:03:11.612 --> 00:03:11.712
about.

00:03:11.733 --> 00:03:12.633
Why does it have to be just guys?

00:03:13.133 --> 00:03:14.234
Why is it gender specific?

00:03:14.253 --> 00:03:15.115
Why couldn't it be females?

00:03:15.215 --> 00:03:15.875
Why are we doing that?

00:03:19.431 --> 00:03:20.812
This is also true.

00:03:20.951 --> 00:03:21.913
We've done this before,

00:03:21.932 --> 00:03:23.574
but I wanted to bring this back again.

00:03:24.074 --> 00:03:26.094
If you have something to say and you're

00:03:26.115 --> 00:03:27.496
listening to the live stream right now,

00:03:27.895 --> 00:03:29.736
I'll put the phone number on the screen

00:03:29.776 --> 00:03:30.236
if you want.

00:03:30.356 --> 00:03:31.076
You can call in.

00:03:31.437 --> 00:03:32.937
I set my mixing board back up so

00:03:32.997 --> 00:03:35.079
we can go live with a phone call.

00:03:35.840 --> 00:03:37.841
I want to start off with a topic

00:03:37.860 --> 00:03:38.241
today.

00:03:39.123 --> 00:03:40.163
We didn't really coordinate this morning

00:03:40.183 --> 00:03:41.044
because I've got a little bit of an

00:03:41.104 --> 00:03:42.264
issue with Facebook Messenger,

00:03:42.305 --> 00:03:43.685
but I think I tagged you guys in

00:03:43.705 --> 00:03:43.844
this.

00:03:43.884 --> 00:03:44.605
Did you see this?

00:03:45.425 --> 00:03:46.325
This was on LinkedIn.

00:03:46.605 --> 00:03:47.645
I do not know this person.

00:03:47.985 --> 00:03:49.127
This is Matthew Fain.

00:03:49.866 --> 00:03:51.086
He posted yesterday.

00:03:51.667 --> 00:03:52.388
He goes, here it goes.

00:03:52.448 --> 00:03:53.987
Bought an outpatient physical therapy

00:03:54.008 --> 00:03:56.248
practice back in May, twenty twenty five.

00:03:56.628 --> 00:03:58.028
He's been working at it for more than

00:03:58.149 --> 00:03:59.129
ten years.

00:03:59.990 --> 00:04:00.349
Love it.

00:04:01.308 --> 00:04:02.349
From that time till now,

00:04:02.370 --> 00:04:03.730
I've been immersed in PT coaching,

00:04:03.770 --> 00:04:06.312
PT podcasts, business books,

00:04:06.332 --> 00:04:07.573
and pretty much anything and everything

00:04:07.592 --> 00:04:09.033
about running a PT business in this era.

00:04:09.354 --> 00:04:10.775
And the change starts tomorrow.

00:04:10.836 --> 00:04:12.096
Tomorrow being today.

00:04:12.116 --> 00:04:12.796
That was yesterday.

00:04:12.817 --> 00:04:13.818
So today is the change.

00:04:14.277 --> 00:04:17.439
So I reached out because he tagged me

00:04:17.480 --> 00:04:17.620
in it.

00:04:17.639 --> 00:04:18.800
And then I think I tagged you guys

00:04:18.821 --> 00:04:19.761
in it because he says he listens to

00:04:19.862 --> 00:04:20.161
the show.

00:04:22.642 --> 00:04:24.644
I'd love to do a special live stream

00:04:24.665 --> 00:04:25.084
with him.

00:04:25.125 --> 00:04:26.466
And what I'd love to do,

00:04:26.485 --> 00:04:27.406
and I wanted to kick this idea to

00:04:27.466 --> 00:04:27.887
you guys.

00:04:27.906 --> 00:04:28.947
This is my initial idea.

00:04:29.327 --> 00:04:30.788
I'd love to interview Matthew today.

00:04:31.728 --> 00:04:33.850
ask him like ten the same ten questions

00:04:34.290 --> 00:04:36.331
then call him at month three six nine

00:04:36.430 --> 00:04:39.492
twelve and same questions and i want to

00:04:39.533 --> 00:04:40.934
see we of course want to see uh

00:04:40.973 --> 00:04:43.214
similarities and differences what do you

00:04:43.235 --> 00:04:44.454
think matthew's going what do you think is

00:04:44.495 --> 00:04:45.896
going through matthew's brain right now

00:04:46.235 --> 00:04:47.276
day one i mean you've been there for

00:04:47.315 --> 00:04:48.877
ten years but it's different everything's

00:04:48.916 --> 00:04:52.379
got to be different now is my assumption

00:04:52.418 --> 00:04:54.160
well so he bought the clinic in may

00:04:54.220 --> 00:04:55.720
of this year may of twenty twenty five

00:04:55.879 --> 00:04:56.781
today's when he like takes over

00:04:58.697 --> 00:04:58.958
Oh, okay.

00:04:58.978 --> 00:05:00.439
That's what I was going to ask for

00:05:00.480 --> 00:05:00.800
clarity.

00:05:00.860 --> 00:05:01.060
Okay.

00:05:01.581 --> 00:05:02.701
Yeah, that's my assumption.

00:05:02.742 --> 00:05:03.723
Again, I haven't talked to him about it,

00:05:03.742 --> 00:05:04.343
but that's how I read it.

00:05:04.444 --> 00:05:05.464
Anyway, he bought it in May,

00:05:05.485 --> 00:05:07.206
and now it's like the official transition.

00:05:07.526 --> 00:05:08.708
But he's been there for a decade.

00:05:10.529 --> 00:05:11.730
But everything's different now, right?

00:05:11.771 --> 00:05:14.434
Because now anything breaks.

00:05:14.473 --> 00:05:15.514
You don't just go, hey, boss,

00:05:15.535 --> 00:05:17.177
the toilet's backed up.

00:05:17.216 --> 00:05:18.137
You've got to handle it.

00:05:19.218 --> 00:05:20.300
Now you're the chief bottle washer.

00:05:21.485 --> 00:05:24.627
bottle washer yeah you're right uh tony

00:05:24.648 --> 00:05:26.649
you went you went from scratch right you

00:05:26.728 --> 00:05:28.529
did you right you just started your own

00:05:28.550 --> 00:05:31.391
thing from zero i did i've always just

00:05:31.451 --> 00:05:34.052
kind of started from scratch but i will

00:05:34.093 --> 00:05:36.894
say and dave knows this you know justin

00:05:36.915 --> 00:05:39.096
stiver bought one of my physical therapy

00:05:39.136 --> 00:05:42.778
clinics down in sarasota florida um he had

00:05:42.817 --> 00:05:44.598
been working for me when he was an

00:05:44.838 --> 00:05:47.319
aid a tech then he became a dpt

00:05:47.360 --> 00:05:48.980
he continued to work for me then he

00:05:49.021 --> 00:05:49.982
bought bought that

00:05:50.362 --> 00:05:51.177
clinic location.

00:05:52.630 --> 00:05:54.091
Every time I hear, real quick,

00:05:54.132 --> 00:05:56.093
every time I hear somebody buys a clinic,

00:05:56.213 --> 00:05:58.875
I get a little twinge of pain because

00:05:58.975 --> 00:06:01.956
I know how challenging that is because

00:06:02.096 --> 00:06:04.257
you're trying to turn something around in

00:06:04.317 --> 00:06:05.077
most cases,

00:06:05.577 --> 00:06:07.658
like trying to turn the Titanic around

00:06:07.699 --> 00:06:09.000
before it hits the iceberg.

00:06:09.680 --> 00:06:10.740
I hope it works well.

00:06:10.781 --> 00:06:13.041
I mean, Justin blew up my business.

00:06:13.403 --> 00:06:14.483
He did amazing.

00:06:14.562 --> 00:06:15.603
He took my business,

00:06:15.704 --> 00:06:16.944
what used to be my business,

00:06:17.485 --> 00:06:19.906
to levels I would have never dreamed

00:06:19.966 --> 00:06:20.507
possible.

00:06:21.146 --> 00:06:23.307
So you can see this go well.

00:06:23.687 --> 00:06:24.988
I've also seen it go badly.

00:06:25.009 --> 00:06:25.129
Yeah.

00:06:27.209 --> 00:06:28.129
So this is why I sort of wanted

00:06:28.170 --> 00:06:28.610
to bring it up.

00:06:28.670 --> 00:06:30.151
Both of you guys run practices.

00:06:30.550 --> 00:06:31.771
If you're looking at this guy and you're

00:06:31.791 --> 00:06:32.391
like, hey, man,

00:06:32.591 --> 00:06:33.992
if I knew then what I know now,

00:06:34.413 --> 00:06:36.673
knowing this, what his situation is,

00:06:36.874 --> 00:06:38.254
and we don't know anything, I think,

00:06:38.314 --> 00:06:42.317
besides outpatient physical therapy,

00:06:42.357 --> 00:06:43.076
that could mean a lot of things.

00:06:44.375 --> 00:06:47.057
Is there any generically non-generic

00:06:47.098 --> 00:06:49.360
advice you would give for Matthew as he's

00:06:49.461 --> 00:06:51.382
day zero, even though he's ten years in?

00:06:51.783 --> 00:06:52.504
He's day zero.

00:06:52.783 --> 00:06:53.764
Any advice you'd give?

00:06:53.785 --> 00:06:56.949
Dave?

00:06:56.988 --> 00:06:57.769
Well, ten years in,

00:06:57.790 --> 00:06:59.791
meaning he's ten years in as a licensed

00:06:59.812 --> 00:07:00.531
physical therapist?

00:07:00.913 --> 00:07:02.754
He's worked at that practice for ten

00:07:02.795 --> 00:07:04.175
years, but now he's the boss.

00:07:04.196 --> 00:07:04.516
Got it.

00:07:05.485 --> 00:07:07.307
I mean, just as a side,

00:07:07.326 --> 00:07:10.250
so if the transaction closed in May of

00:07:10.290 --> 00:07:10.970
twenty twenty five,

00:07:11.029 --> 00:07:13.512
I don't understand why today or tomorrow

00:07:13.552 --> 00:07:15.274
is now the start of him taking over.

00:07:15.793 --> 00:07:16.314
I don't know.

00:07:16.334 --> 00:07:17.716
I just maybe get some clarity around that.

00:07:17.735 --> 00:07:18.196
I'm not sure.

00:07:18.216 --> 00:07:20.838
Maybe it was like some earning thing.

00:07:21.218 --> 00:07:21.598
I don't know.

00:07:21.678 --> 00:07:22.680
I don't know how it was structured.

00:07:22.779 --> 00:07:23.521
Maybe that's part of it.

00:07:25.444 --> 00:07:27.266
But yeah,

00:07:28.067 --> 00:07:29.288
and it sounds like he's doing all the

00:07:29.309 --> 00:07:31.612
right things in terms of getting help,

00:07:31.752 --> 00:07:33.434
getting business coaching,

00:07:33.494 --> 00:07:35.576
listening to podcasts like this, all that.

00:07:36.257 --> 00:07:37.480
I hope it wasn't phrases like,

00:07:37.579 --> 00:07:39.422
now he's starting to go into that stuff.

00:07:39.442 --> 00:07:41.985
Because hopefully it sounds,

00:07:42.024 --> 00:07:43.567
he's been doing all that stuff.

00:07:44.127 --> 00:07:45.567
yeah he this was this was a snapshot

00:07:45.687 --> 00:07:47.869
it was a very much longer post from

00:07:47.908 --> 00:07:49.728
that from that time till now okay so

00:07:49.949 --> 00:07:52.629
so from may or maybe maybe recently or

00:07:52.709 --> 00:07:54.990
before may he's been uh focusing on all

00:07:55.031 --> 00:07:58.151
this type of stuff um i mean if

00:07:58.230 --> 00:07:59.711
i were if i were him i don't

00:07:59.732 --> 00:08:01.732
know what the staff and the space and

00:08:01.752 --> 00:08:04.132
all that looks like um i would be

00:08:04.432 --> 00:08:06.333
completely focused on getting out of

00:08:06.372 --> 00:08:08.694
patient care and hiring other team members

00:08:08.994 --> 00:08:10.973
that's usually not the case and it's

00:08:11.053 --> 00:08:12.795
usually like the big ego and

00:08:13.634 --> 00:08:15.435
power trip of physical therapists as

00:08:15.536 --> 00:08:18.576
mostly common across healthcare and many

00:08:18.617 --> 00:08:19.216
other businesses.

00:08:19.237 --> 00:08:21.697
Um, so I think, I think,

00:08:21.838 --> 00:08:23.057
I think Tony would probably bring up.

00:08:23.077 --> 00:08:24.478
And if, and if he wasn't going to,

00:08:24.499 --> 00:08:25.798
then I will, which is like,

00:08:26.319 --> 00:08:27.379
are you buying a job or are you

00:08:27.399 --> 00:08:28.040
buying a business?

00:08:28.079 --> 00:08:28.819
That's, I mean,

00:08:29.079 --> 00:08:30.201
that's going to depend on like what type

00:08:30.261 --> 00:08:32.020
of team is there and what's his

00:08:32.061 --> 00:08:32.721
intentions.

00:08:32.921 --> 00:08:34.562
And for me, uh,

00:08:35.142 --> 00:08:36.081
I've said to you guys before,

00:08:36.101 --> 00:08:37.302
I was like basically out of patient care.

00:08:37.322 --> 00:08:38.903
I have like two clients that I'm treating

00:08:38.942 --> 00:08:40.802
right now and I'm like literally telling

00:08:40.822 --> 00:08:41.863
people no.

00:08:42.884 --> 00:08:43.583
So yeah,

00:08:43.663 --> 00:08:45.783
is he buying a business or is he

00:08:45.803 --> 00:08:46.563
buying a job?

00:08:46.624 --> 00:08:48.105
Is he going to be working and treating

00:08:48.125 --> 00:08:49.504
patients for thirty,

00:08:49.524 --> 00:08:51.806
forty hours a week plus all the admin

00:08:51.826 --> 00:08:54.086
stuff and cleaning and marketing and

00:08:54.485 --> 00:08:54.966
everything?

00:08:56.726 --> 00:08:59.547
Or is he focused on buying an asset

00:08:59.586 --> 00:09:01.027
and growing the asset and growing a team?

00:09:01.047 --> 00:09:02.028
So those are the types of things.

00:09:02.087 --> 00:09:02.768
If he were here,

00:09:02.827 --> 00:09:03.587
that's what I would ask him.

00:09:05.241 --> 00:09:06.964
What Dave is saying sounds very simple,

00:09:07.283 --> 00:09:07.884
and it's not.

00:09:07.984 --> 00:09:09.806
And it can change the gigantic trajectory

00:09:09.846 --> 00:09:11.347
of what every day is like and what

00:09:11.368 --> 00:09:13.068
a year is like and what the rest

00:09:13.109 --> 00:09:14.931
of your business ownership is like.

00:09:16.453 --> 00:09:18.416
I think similar to the comment you shared.

00:09:18.756 --> 00:09:20.177
Yeah, this is Colleen.

00:09:20.578 --> 00:09:21.299
I'll read it real quick,

00:09:21.320 --> 00:09:23.282
and then Tony can chime in.

00:09:23.522 --> 00:09:25.244
Colleen says it sounds like he's changing

00:09:25.264 --> 00:09:25.845
the business model.

00:09:25.865 --> 00:09:27.366
That was further down his post.

00:09:28.106 --> 00:09:29.328
By closing the clinic to train his

00:09:29.369 --> 00:09:30.990
employees on evolving new types of

00:09:31.051 --> 00:09:31.490
business,

00:09:31.892 --> 00:09:33.253
he closed for a day to train on

00:09:33.293 --> 00:09:34.634
cash and wellness.

00:09:34.654 --> 00:09:36.277
So he's flipping the script here,

00:09:36.517 --> 00:09:36.937
sounds like.

00:09:37.457 --> 00:09:38.658
love it i think that's what needs to

00:09:38.698 --> 00:09:41.421
happen like you're buying the bare bones

00:09:41.701 --> 00:09:45.264
you're buying the name you know chevy that

00:09:45.283 --> 00:09:47.485
you're gonna restore and rebuild it's

00:09:47.504 --> 00:09:49.826
gonna cost you way more to do that

00:09:49.866 --> 00:09:51.528
most likely than it would have to just

00:09:51.548 --> 00:09:54.029
start from scratch but he's been there

00:09:54.090 --> 00:09:55.711
he's been there ten years he's seen all

00:09:55.750 --> 00:09:57.533
the warts he's looked behind the curtain

00:09:57.552 --> 00:10:00.315
he understands all the problems right um

00:10:01.374 --> 00:10:02.956
And, you know,

00:10:03.176 --> 00:10:05.779
I am retiring my zero to paid course

00:10:05.879 --> 00:10:06.441
this month.

00:10:06.500 --> 00:10:07.881
This month is the last month.

00:10:08.202 --> 00:10:08.702
Didn't know that.

00:10:08.722 --> 00:10:10.865
The rest of my life is going to

00:10:11.046 --> 00:10:12.889
be taught the way it's been taught.

00:10:13.428 --> 00:10:13.610
Why?

00:10:13.669 --> 00:10:14.471
Yeah.

00:10:15.251 --> 00:10:15.471
Why?

00:10:15.532 --> 00:10:15.672
What?

00:10:15.711 --> 00:10:16.594
This is a this is.

00:10:17.572 --> 00:10:18.932
We'll get into it another time when I

00:10:18.952 --> 00:10:19.932
have a better connection.

00:10:20.553 --> 00:10:23.235
But I tell the I tell the people

00:10:23.254 --> 00:10:24.535
that are in that course, my guys,

00:10:24.755 --> 00:10:26.657
you can't run a business that was

00:10:26.697 --> 00:10:29.599
successful in nineteen eighty two in two

00:10:29.639 --> 00:10:31.399
thousand twenty five going into two

00:10:31.440 --> 00:10:32.341
thousand twenty six.

00:10:32.441 --> 00:10:34.081
We need a new business model.

00:10:34.142 --> 00:10:35.241
It needs to be different.

00:10:35.282 --> 00:10:36.722
We have to approach this in a new

00:10:36.763 --> 00:10:37.123
way.

00:10:37.764 --> 00:10:39.404
And that's what it sounds like he's doing.

00:10:39.485 --> 00:10:40.024
It's exciting.

00:10:40.465 --> 00:10:41.626
Yeah, that's pretty cool.

00:10:43.708 --> 00:10:44.971
I wanted to mention, oh yeah,

00:10:44.990 --> 00:10:46.371
so thoughts on my...

00:10:50.397 --> 00:10:51.038
I was going to say I have a

00:10:51.057 --> 00:10:54.280
segue for that, but go ahead.

00:10:54.422 --> 00:10:55.582
I reached out to this guy.

00:10:55.643 --> 00:10:56.663
I want to talk to him.

00:10:56.985 --> 00:10:57.905
Tony's got his McDonald's.

00:10:58.431 --> 00:10:59.912
It's a breakfast club.

00:11:01.673 --> 00:11:03.054
I would love to interview him at day

00:11:03.095 --> 00:11:04.855
zero, month three, six, nine, twelve.

00:11:05.096 --> 00:11:07.096
Same ten questions and see if the answers

00:11:07.118 --> 00:11:07.477
change.

00:11:07.837 --> 00:11:08.658
What was your segue?

00:11:08.678 --> 00:11:09.860
Let's segue out, Dave.

00:11:09.899 --> 00:11:13.422
Good luck, Matthew.

00:11:13.442 --> 00:11:14.263
Yes, good luck, Matthew.

00:11:14.663 --> 00:11:15.744
So one of the things I sent to

00:11:15.764 --> 00:11:17.085
you guys that I was seeing recently,

00:11:17.144 --> 00:11:18.505
and we've talked about the third place

00:11:18.546 --> 00:11:18.946
before.

00:11:19.066 --> 00:11:21.008
Starbucks has kind of been the U.S.,

00:11:22.113 --> 00:11:22.653
Third place.

00:11:22.692 --> 00:11:24.594
You have the first place as your home,

00:11:24.734 --> 00:11:26.274
your apartment, wherever you live, sleep,

00:11:26.333 --> 00:11:26.614
all that.

00:11:26.994 --> 00:11:28.433
Second place is typically your job,

00:11:28.453 --> 00:11:29.333
wherever you're employed.

00:11:29.914 --> 00:11:30.654
That's your second place.

00:11:30.674 --> 00:11:33.815
And third place for decades has been

00:11:33.934 --> 00:11:34.375
Starbucks.

00:11:34.416 --> 00:11:35.495
Now, of course, for some people,

00:11:35.956 --> 00:11:38.916
maybe it's Dunkin' Donuts or whatever the

00:11:38.956 --> 00:11:39.716
alternative is.

00:11:39.756 --> 00:11:41.236
And some people that don't drink coffee

00:11:41.277 --> 00:11:44.477
make the library or the YMCA or whatever

00:11:44.498 --> 00:11:44.717
it is.

00:11:45.918 --> 00:11:46.398
Am I lagging?

00:11:47.518 --> 00:11:48.038
Yeah, a little bit.

00:11:48.499 --> 00:11:49.399
Yeah, you're lagging on for me.

00:11:49.840 --> 00:11:50.980
I'll just interject.

00:11:51.000 --> 00:11:52.822
The original third place was the bar,

00:11:52.923 --> 00:11:54.365
like the pub, the public house.

00:11:54.565 --> 00:11:55.024
But keep going.

00:11:55.044 --> 00:11:55.826
I agree.

00:11:58.808 --> 00:12:02.972
So now the trend in health and wellness

00:12:03.133 --> 00:12:11.081
is... This is the best part of it.

00:12:11.669 --> 00:12:12.070
Honestly,

00:12:12.110 --> 00:12:13.071
if you want people to listen to your

00:12:13.091 --> 00:12:13.831
live stream longer,

00:12:13.932 --> 00:12:15.513
get to the good part and then freeze.

00:12:15.552 --> 00:12:17.394
Dave's having some connections, right?

00:12:17.413 --> 00:12:18.495
You can hear him lagging.

00:12:18.534 --> 00:12:20.336
Yeah.

00:12:20.416 --> 00:12:20.596
Yeah.

00:12:21.096 --> 00:12:21.677
It's funny.

00:12:21.756 --> 00:12:23.077
And you saw my face change it for

00:12:23.097 --> 00:12:23.378
a second.

00:12:23.937 --> 00:12:25.919
I was working on third place ideas.

00:12:26.120 --> 00:12:27.660
I was trying to think like Tony Maritato

00:12:27.681 --> 00:12:28.181
and Dave Kittle.

00:12:28.621 --> 00:12:31.764
I was playing with this idea last night,

00:12:31.844 --> 00:12:33.524
and that's the segment I have prepared.

00:12:33.565 --> 00:12:35.046
So Dave looks like he's resetting,

00:12:35.086 --> 00:12:35.966
but Tony was about to say something.

00:12:36.006 --> 00:12:36.366
What do you got?

00:12:37.303 --> 00:12:38.404
I think where he was going,

00:12:38.485 --> 00:12:40.725
and you guys are saying third place,

00:12:40.806 --> 00:12:42.145
I'm gonna say third space.

00:12:42.206 --> 00:12:43.927
I think that's the way it's said,

00:12:44.047 --> 00:12:45.006
third space.

00:12:46.587 --> 00:12:47.568
You know, he's right.

00:12:47.668 --> 00:12:48.769
I think you're gonna go in the same

00:12:48.788 --> 00:12:49.269
direction.

00:12:49.448 --> 00:12:51.750
Our physical therapy clinics can be that

00:12:51.789 --> 00:12:52.910
third space.

00:12:53.071 --> 00:12:54.932
When people come to my clinic,

00:12:55.778 --> 00:12:57.820
they're not coming for the exercise

00:12:57.840 --> 00:13:00.162
they're coming for me to listen to them

00:13:00.201 --> 00:13:03.082
to hear them to be heard to interact

00:13:03.102 --> 00:13:05.524
and socialize and engage and you know not

00:13:05.565 --> 00:13:07.466
be judged and all of those things this

00:13:07.546 --> 00:13:11.227
is their community i have the space yes

00:13:11.248 --> 00:13:12.908
all right dave you you got cut off

00:13:12.928 --> 00:13:14.350
but smartly you got cut off right at

00:13:14.370 --> 00:13:15.529
the good part so everybody's like

00:13:16.811 --> 00:13:18.851
cliffhanger um so you were go you got

00:13:18.892 --> 00:13:20.393
cut off right when you were saying you

00:13:20.413 --> 00:13:21.494
know essentially setting up like

00:13:22.628 --> 00:13:24.370
Traditionally, the third space,

00:13:24.909 --> 00:13:26.792
first place being home, second being work,

00:13:26.831 --> 00:13:28.013
third being like, I mean,

00:13:28.052 --> 00:13:29.375
Starbucks sort of invented it.

00:13:29.414 --> 00:13:30.014
Am I saying it right?

00:13:30.054 --> 00:13:30.916
Is it place or space?

00:13:32.057 --> 00:13:33.979
Place, right?

00:13:34.019 --> 00:13:35.340
Place, space.

00:13:35.520 --> 00:13:35.880
Who cares?

00:13:35.900 --> 00:13:36.581
It's not third base.

00:13:36.601 --> 00:13:37.121
Dave,

00:13:38.163 --> 00:13:40.924
Dave gets cut off again while Dave is

00:13:41.004 --> 00:13:41.966
reloading the live stream.

00:13:41.985 --> 00:13:44.246
This is how we pivot on live radio.

00:13:44.927 --> 00:13:45.847
I do want to say thank you to

00:13:45.888 --> 00:13:46.589
another sponsor,

00:13:46.609 --> 00:13:47.649
which has just come on board.

00:13:47.990 --> 00:13:50.171
Thank you to the HIPAA compliant gossip

00:13:50.230 --> 00:13:50.630
chair.

00:13:50.711 --> 00:13:52.231
Today's episode sponsored by the HIPAA

00:13:52.251 --> 00:13:53.232
compliant gossip chair.

00:13:53.572 --> 00:13:53.894
Finally,

00:13:53.913 --> 00:13:55.654
a waiting room seat with a built in

00:13:55.715 --> 00:13:57.155
soundproof cone of silence.

00:13:57.576 --> 00:13:59.256
Patients can still overhear,

00:13:59.576 --> 00:14:01.778
but legally you're in the clear.

00:14:01.859 --> 00:14:03.899
The HIPAA compliant gossip chair at HIPAA

00:14:03.940 --> 00:14:06.221
compliant gossip chair dot com.

00:14:06.601 --> 00:14:07.482
It's going to be a big one.

00:14:08.102 --> 00:14:09.144
affiliate codes for Tony there.

00:14:09.583 --> 00:14:11.826
So chat GPT is doing the images.

00:14:12.086 --> 00:14:12.226
Yeah.

00:14:12.386 --> 00:14:14.769
Is it also coming up with like the

00:14:14.808 --> 00:14:15.769
saying and everything?

00:14:16.029 --> 00:14:16.269
Yes.

00:14:16.409 --> 00:14:16.691
All of it.

00:14:16.711 --> 00:14:18.371
I, I, so what, so here's,

00:14:18.471 --> 00:14:19.253
here's the show prep.

00:14:19.653 --> 00:14:20.433
I go on and I go,

00:14:20.793 --> 00:14:23.976
so I have a GPT max headroom and

00:14:24.177 --> 00:14:26.219
he knows that what PT breakfast club is.

00:14:26.239 --> 00:14:27.639
That's all the GPT does.

00:14:27.700 --> 00:14:28.341
I got an image on him.

00:14:28.640 --> 00:14:30.001
And then I say, hey, live show today.

00:14:30.062 --> 00:14:31.062
Need some live sponsors.

00:14:31.101 --> 00:14:32.363
I think the co-hosts loved the live

00:14:32.403 --> 00:14:33.283
sponsors last time.

00:14:33.802 --> 00:14:34.743
Let's do something.

00:14:35.203 --> 00:14:36.323
We've already done, you know,

00:14:37.384 --> 00:14:39.705
Hydroculator Cologne and whatever,

00:14:39.745 --> 00:14:40.066
whatever.

00:14:40.166 --> 00:14:41.785
What's another thing that we could do?

00:14:41.885 --> 00:14:43.187
And then it does the tags.

00:14:43.787 --> 00:14:45.028
I ask it to give me ten.

00:14:45.128 --> 00:14:46.528
I usually weed out seven of them,

00:14:46.707 --> 00:14:47.288
which is fine.

00:14:47.469 --> 00:14:49.109
That's a three hundred, as Dave knows.

00:14:49.129 --> 00:14:49.870
They put you in the whole thing.

00:14:50.110 --> 00:14:51.110
So that's where I get the live tags.

00:14:51.129 --> 00:14:51.710
And then I just say,

00:14:51.990 --> 00:14:53.530
give me generate images for one,

00:14:53.630 --> 00:14:54.431
four and seven.

00:14:54.530 --> 00:14:55.932
Go.

00:14:55.991 --> 00:14:56.932
Not right.

00:14:56.951 --> 00:14:57.312
All right, Dave,

00:14:57.332 --> 00:14:58.192
we got a good connection now.

00:15:00.903 --> 00:15:02.403
We did.

00:15:02.443 --> 00:15:02.624
We did.

00:15:02.804 --> 00:15:04.065
And he's out.

00:15:04.105 --> 00:15:06.086
Let's go back to our sponsor, TheraFluff.

00:15:06.106 --> 00:15:09.948
All right, we can hear you, Dave.

00:15:10.469 --> 00:15:11.649
Maybe.

00:15:11.669 --> 00:15:13.171
Dave, there's a number on the screen.

00:15:13.230 --> 00:15:14.431
I mean, he could legitimately just call,

00:15:14.451 --> 00:15:15.672
and I could pipe him through the phone.

00:15:15.692 --> 00:15:16.572
It sounds great audio,

00:15:16.613 --> 00:15:17.393
but it's better than nothing.

00:15:17.413 --> 00:15:19.634
All right, so I'll segue,

00:15:19.653 --> 00:15:21.274
and then Dave can bring it home.

00:15:21.755 --> 00:15:22.556
Dave, if you come back on,

00:15:22.576 --> 00:15:23.476
I'll bring it back on the screen.

00:15:23.517 --> 00:15:23.876
And he's gone.

00:15:24.177 --> 00:15:25.418
Okay, so I...

00:15:26.909 --> 00:15:28.210
I had a little segment going on for

00:15:28.230 --> 00:15:29.410
a while called Steal the Strategy,

00:15:29.471 --> 00:15:30.530
and I prepped it for this.

00:15:35.532 --> 00:15:37.432
So I was doing just this last night,

00:15:37.513 --> 00:15:39.793
and we didn't even know this.

00:15:39.852 --> 00:15:41.754
So I wanted to think,

00:15:42.514 --> 00:15:43.533
how do you get people in your PT

00:15:43.553 --> 00:15:46.034
clinic not for PT?

00:15:46.154 --> 00:15:47.195
I literally had that prompt,

00:15:47.434 --> 00:15:48.654
and I had a roundabout discussion,

00:15:48.695 --> 00:15:49.436
discussion, discussion.

00:15:49.875 --> 00:15:50.196
And then...

00:15:51.417 --> 00:15:52.477
It was sort of leading me.

00:15:52.518 --> 00:15:53.979
The discussion was sort of leading me.

00:15:54.019 --> 00:15:55.179
Well, who are you designing this for?

00:15:55.220 --> 00:15:56.280
Because it could be fifteen different

00:15:56.301 --> 00:15:56.600
things.

00:15:56.701 --> 00:15:58.783
Is it for an active thirty four year

00:15:58.842 --> 00:15:58.962
old?

00:15:59.003 --> 00:15:59.663
It's Pilates.

00:15:59.802 --> 00:16:00.203
A female.

00:16:00.224 --> 00:16:00.884
It's Pilates.

00:16:00.903 --> 00:16:03.046
I don't like female only, but, you know,

00:16:03.066 --> 00:16:03.745
or is it this or is it that?

00:16:04.066 --> 00:16:06.828
And I decided, what do parents,

00:16:07.229 --> 00:16:07.889
I'm tipping my hand,

00:16:08.169 --> 00:16:09.269
spend a lot of money on?

00:16:09.450 --> 00:16:09.890
Tony,

00:16:10.291 --> 00:16:11.211
what do you spend a lot of money

00:16:11.272 --> 00:16:11.371
on?

00:16:11.851 --> 00:16:12.873
The children.

00:16:12.993 --> 00:16:13.653
Kids sports.

00:16:14.014 --> 00:16:14.453
Bingo.

00:16:14.514 --> 00:16:15.934
So I said, how would you do this?

00:16:16.014 --> 00:16:18.537
And I had pitched this idea before,

00:16:18.856 --> 00:16:19.957
but now I want to pitch it with

00:16:20.018 --> 00:16:20.558
clarity.

00:16:21.403 --> 00:16:22.804
And I want to hear if someone's already

00:16:22.845 --> 00:16:24.066
doing this because I don't think I've came

00:16:24.086 --> 00:16:24.726
up with this idea.

00:16:25.006 --> 00:16:26.089
And I think you know what idea I'm

00:16:26.149 --> 00:16:26.750
going with is.

00:16:27.250 --> 00:16:29.373
I still think the idea of gamification,

00:16:29.993 --> 00:16:33.898
of turning your clinic into the local NFL

00:16:33.937 --> 00:16:36.541
combine for whatever sport your kid plays.

00:16:36.841 --> 00:16:37.702
So here's my pitch.

00:16:38.202 --> 00:16:38.864
If you have...

00:16:39.664 --> 00:16:42.245
Four high schools in your, I don't know,

00:16:42.285 --> 00:16:43.626
twenty, thirty mile radius.

00:16:44.067 --> 00:16:45.687
And they each have how many sports teams?

00:16:45.707 --> 00:16:46.107
I don't know.

00:16:46.288 --> 00:16:46.567
Eight.

00:16:47.068 --> 00:16:47.369
Right.

00:16:47.489 --> 00:16:48.609
Five per season.

00:16:48.649 --> 00:16:48.889
Ten.

00:16:48.929 --> 00:16:49.289
I don't know.

00:16:49.789 --> 00:16:50.429
Here's the idea.

00:16:50.590 --> 00:16:50.990
Strategy.

00:16:51.010 --> 00:16:51.870
You could absolutely steal.

00:16:52.071 --> 00:16:52.791
Don't ask permission.

00:16:52.851 --> 00:16:53.371
Just take it.

00:16:54.011 --> 00:16:55.273
Athletes love being ranked.

00:16:56.124 --> 00:16:56.583
We love it.

00:16:56.644 --> 00:16:57.065
We're humans.

00:16:57.085 --> 00:16:58.144
We're big, dumb animals, right?

00:16:58.424 --> 00:16:59.326
They love being measured.

00:16:59.365 --> 00:17:00.245
We love seeing their name on a

00:17:00.326 --> 00:17:00.846
leaderboard.

00:17:00.866 --> 00:17:02.386
So here's what you do to take advantage

00:17:02.407 --> 00:17:03.307
of this in a great way.

00:17:03.628 --> 00:17:05.169
Take every high school in a twenty mile

00:17:05.189 --> 00:17:07.569
radius and you reach out their basketball

00:17:07.609 --> 00:17:09.030
team, volleyball team, tennis team,

00:17:09.070 --> 00:17:09.351
swimmers.

00:17:09.451 --> 00:17:09.990
I don't care.

00:17:10.412 --> 00:17:11.592
You should already have a relationship,

00:17:11.632 --> 00:17:12.573
hopefully with their athletic

00:17:13.093 --> 00:17:14.534
trainer, right?

00:17:14.595 --> 00:17:15.454
Have a relationship.

00:17:15.714 --> 00:17:17.037
That's dozens of teams right there.

00:17:17.057 --> 00:17:17.757
And you say, hey, listen,

00:17:18.057 --> 00:17:19.198
I got a thing for you and your

00:17:19.238 --> 00:17:19.699
coaches.

00:17:20.019 --> 00:17:20.680
You let me know.

00:17:20.960 --> 00:17:21.941
It's a free combine.

00:17:22.181 --> 00:17:23.481
I'm going to design it for each one

00:17:23.501 --> 00:17:24.063
of your sports.

00:17:24.442 --> 00:17:25.683
If it's the wrestling team,

00:17:26.144 --> 00:17:27.565
one of the events in the combines probably

00:17:27.586 --> 00:17:28.826
not going to be like a vertical leap.

00:17:28.846 --> 00:17:30.048
I'm not a wrestling expert,

00:17:30.067 --> 00:17:31.269
but I don't think they have to jump,

00:17:31.429 --> 00:17:31.969
right?

00:17:31.989 --> 00:17:32.609
Call me out on it.

00:17:33.109 --> 00:17:33.871
Power.

00:17:33.911 --> 00:17:34.230
Power.

00:17:34.250 --> 00:17:34.832
All right, whatever.

00:17:35.132 --> 00:17:36.292
But I want a thing that are sports

00:17:36.313 --> 00:17:36.833
specific.

00:17:36.873 --> 00:17:37.733
But maybe that's the answer.

00:17:38.013 --> 00:17:39.756
Maybe you have the coaches design it.

00:17:39.836 --> 00:17:41.297
What are the ten most important things you

00:17:41.336 --> 00:17:42.678
need to see your athletes be able to

00:17:42.698 --> 00:17:43.858
do that they can't do right now?

00:17:44.339 --> 00:17:45.961
Why did you finish in third place?

00:17:46.602 --> 00:17:47.542
You create something,

00:17:47.782 --> 00:17:49.443
this combine that's free, measured,

00:17:49.704 --> 00:17:50.025
ranked.

00:17:51.222 --> 00:17:53.864
This is certified ego rocket fuel.

00:17:54.084 --> 00:17:56.544
You don't need to explain to athletes why

00:17:56.604 --> 00:17:57.765
doing better and being ranked is

00:17:57.785 --> 00:17:58.184
important.

00:17:58.404 --> 00:17:59.984
This is in their brains, right?

00:18:00.326 --> 00:18:00.826
You run that.

00:18:00.865 --> 00:18:02.026
Now you set up your stations.

00:18:02.885 --> 00:18:04.767
Your team is coming on Thursday at five

00:18:04.807 --> 00:18:05.186
o'clock.

00:18:05.207 --> 00:18:06.126
It's two hours.

00:18:06.146 --> 00:18:08.147
You got cool jams that the kids listening

00:18:08.188 --> 00:18:10.248
to on the Spotify, right?

00:18:10.268 --> 00:18:12.249
You got some snacks, you got Gatorade,

00:18:12.308 --> 00:18:12.628
whatever.

00:18:13.854 --> 00:18:15.214
You run them through stations.

00:18:15.515 --> 00:18:17.935
The six tests designed for their sport.

00:18:17.977 --> 00:18:20.718
Now it feels personalized for the sport

00:18:20.738 --> 00:18:21.398
and the coach.

00:18:21.558 --> 00:18:23.680
Coach is still in charge, right?

00:18:23.720 --> 00:18:24.840
You're Yoda.

00:18:25.661 --> 00:18:27.082
The athletes are the hero, right?

00:18:27.102 --> 00:18:27.662
You invited them.

00:18:28.202 --> 00:18:31.064
Now you rank them and you capture the

00:18:31.144 --> 00:18:31.664
data, right?

00:18:32.662 --> 00:18:34.383
And I think that you're looking for things

00:18:34.462 --> 00:18:36.722
now, once you run the same sport,

00:18:37.002 --> 00:18:37.743
the same team,

00:18:37.844 --> 00:18:39.284
all the swim teams in the area through,

00:18:39.604 --> 00:18:41.244
you can do top scores by team,

00:18:42.125 --> 00:18:43.326
top scores by athlete,

00:18:43.846 --> 00:18:46.105
top scores by top scores by school.

00:18:46.207 --> 00:18:47.826
Oh, now it's an inside the school thing.

00:18:47.967 --> 00:18:48.547
Our volleyball,

00:18:48.767 --> 00:18:50.268
the girls volleyball team kicked the boys

00:18:50.288 --> 00:18:51.307
wrestling team's ass.

00:18:51.647 --> 00:18:51.988
Sorry.

00:18:52.308 --> 00:18:52.769
Sorry, boys.

00:18:52.788 --> 00:18:53.348
Maybe next year.

00:18:53.828 --> 00:18:54.788
How about most improved?

00:18:54.949 --> 00:18:55.930
Now that that's over time.

00:18:55.970 --> 00:18:56.450
We'll get to that.

00:18:57.490 --> 00:18:58.851
How about now, of course, Tony says,

00:18:58.891 --> 00:18:59.111
Jimmy,

00:18:59.151 --> 00:19:00.751
why aren't you recording all these things?

00:19:01.132 --> 00:19:01.811
Of course you are.

00:19:02.032 --> 00:19:03.512
You bring in your media team and you're

00:19:03.532 --> 00:19:04.554
recording the crap out of this.

00:19:04.854 --> 00:19:06.934
Because what do you love more than being

00:19:06.994 --> 00:19:08.015
shown how awesome,

00:19:08.135 --> 00:19:09.695
how long your kid can jump on the

00:19:09.715 --> 00:19:10.576
standing broad jump?

00:19:11.420 --> 00:19:14.182
So you have the freak of the week

00:19:14.362 --> 00:19:15.282
highlight reel.

00:19:15.363 --> 00:19:16.183
Look at this kid.

00:19:16.223 --> 00:19:17.044
He's fourteen.

00:19:17.084 --> 00:19:18.546
He jumps thirty seven feet.

00:19:18.566 --> 00:19:19.185
That's probably a lot.

00:19:19.205 --> 00:19:21.928
But anything that makes teenagers go, yo,

00:19:22.548 --> 00:19:23.750
I can I can beat that.

00:19:23.769 --> 00:19:24.490
Step right up.

00:19:24.509 --> 00:19:25.070
Come on over.

00:19:25.310 --> 00:19:28.272
We have open gym on on Friday nights.

00:19:28.713 --> 00:19:28.913
Right.

00:19:28.933 --> 00:19:30.015
Kids are drinking less.

00:19:30.255 --> 00:19:30.815
That's awesome.

00:19:31.075 --> 00:19:31.695
Where should they go?

00:19:32.016 --> 00:19:32.777
Your PT clinic.

00:19:33.457 --> 00:19:33.676
Now.

00:19:33.897 --> 00:19:34.518
Now, of course,

00:19:34.597 --> 00:19:35.858
once you have the baseline score,

00:19:36.138 --> 00:19:37.901
they've got to come back because I'm

00:19:38.000 --> 00:19:39.561
fifteen and I can do better.

00:19:40.390 --> 00:19:41.751
But now you give the plan to the

00:19:41.771 --> 00:19:43.453
coach or even better.

00:19:43.473 --> 00:19:44.875
You say, listen,

00:19:44.894 --> 00:19:47.538
there's a chance my kid goes D one.

00:19:48.078 --> 00:19:48.920
He needs an edge.

00:19:48.940 --> 00:19:50.541
And I go, it ain't supplements, my man.

00:19:50.561 --> 00:19:51.403
You know what it is?

00:19:51.763 --> 00:19:53.806
Heavy stuff, heavy stuff here.

00:19:53.846 --> 00:19:55.167
You come on in and now you open

00:19:55.188 --> 00:19:55.488
doors.

00:19:55.909 --> 00:19:59.373
I've got the combine to D one package.

00:19:59.732 --> 00:20:00.413
And that's what you do.

00:20:00.472 --> 00:20:01.452
That's your expertise.

00:20:01.532 --> 00:20:02.693
I'm just giving you a little razzle

00:20:02.713 --> 00:20:03.094
dazzle.

00:20:03.574 --> 00:20:04.493
Humans are wired for this.

00:20:04.713 --> 00:20:05.614
Peloton knows this.

00:20:05.673 --> 00:20:06.515
CrossFit knows this.

00:20:06.654 --> 00:20:07.434
Apple knows this.

00:20:07.974 --> 00:20:09.234
Orange Theory knows this.

00:20:09.355 --> 00:20:11.115
Garmin knows more about you than your prom

00:20:11.135 --> 00:20:11.776
date ever did.

00:20:12.256 --> 00:20:13.476
Numbers create obsession.

00:20:13.556 --> 00:20:15.277
And now you own the scoreboard.

00:20:15.537 --> 00:20:16.737
Put it on your damn website.

00:20:17.217 --> 00:20:18.417
Don't put the kids' names up there.

00:20:18.458 --> 00:20:19.938
Just give them numbers, right?

00:20:20.117 --> 00:20:20.958
De-identify it.

00:20:20.978 --> 00:20:21.597
But give, I know,

00:20:21.678 --> 00:20:22.519
you know who that is.

00:20:22.558 --> 00:20:23.138
Which one are you?

00:20:23.179 --> 00:20:23.759
Which one are you?

00:20:23.838 --> 00:20:25.558
Like when the teacher in college used to

00:20:25.598 --> 00:20:27.160
put the grades up by your student number

00:20:27.359 --> 00:20:28.220
and you're like, no, no, no, no, no,

00:20:28.240 --> 00:20:28.400
no, no.

00:20:28.779 --> 00:20:29.299
Ah, B minus.

00:20:29.319 --> 00:20:30.961
Ah, man, I don't know that.

00:20:30.980 --> 00:20:32.340
So you just recreated, just to recap,

00:20:32.441 --> 00:20:34.021
recurring revenue, built-in marketing,

00:20:34.122 --> 00:20:35.722
constant content,

00:20:35.962 --> 00:20:37.502
and an army of athletes walking around

00:20:37.542 --> 00:20:38.123
saying, yeah,

00:20:38.824 --> 00:20:40.703
I go to the Resolve Physical Therapy

00:20:41.644 --> 00:20:42.025
Clinic.

00:20:42.144 --> 00:20:43.424
They run the combine.

00:20:43.464 --> 00:20:44.685
They run the Orange County,

00:20:44.726 --> 00:20:46.787
New York athletic combine.

00:20:46.807 --> 00:20:47.926
Have you been to the combine yet?

00:20:48.027 --> 00:20:48.747
Have you combined?

00:20:49.307 --> 00:20:49.446
Right?

00:20:49.468 --> 00:20:50.288
Make it a verb.

00:20:50.728 --> 00:20:52.868
I want you to hopefully steal this from

00:20:52.888 --> 00:20:52.929
me.

00:20:58.147 --> 00:20:59.611
All right, it's a good idea, bad idea.

00:20:59.631 --> 00:21:00.251
Where'd Dave go?

00:21:00.311 --> 00:21:01.294
Dave just blacked out on us again.

00:21:01.334 --> 00:21:03.597
All right, whatever.

00:21:03.679 --> 00:21:03.898
All right,

00:21:04.019 --> 00:21:05.101
I was going to see what Dave had

00:21:05.121 --> 00:21:06.443
to say because I think there's more in

00:21:06.483 --> 00:21:08.807
his world, but I'm going to take that.

00:21:09.326 --> 00:21:10.445
I'm going to one up it.

00:21:10.465 --> 00:21:12.086
Oh, I love it.

00:21:12.106 --> 00:21:13.826
You're not in this world yet.

00:21:13.846 --> 00:21:15.367
So you don't necessarily know this stuff.

00:21:15.387 --> 00:21:17.588
But like Game Changer is an app that

00:21:17.769 --> 00:21:19.808
everybody uses across multiple sports.

00:21:19.848 --> 00:21:22.269
When my kids are playing seventh grade

00:21:22.349 --> 00:21:26.310
football, there is there's a huddle.

00:21:26.371 --> 00:21:27.192
There's Game Changer.

00:21:27.211 --> 00:21:28.271
No huddle.

00:21:28.311 --> 00:21:30.373
They have video that tracks all of the

00:21:30.393 --> 00:21:32.032
games and you put in stats.

00:21:32.053 --> 00:21:33.874
So like when my older kids are playing

00:21:33.894 --> 00:21:34.314
baseball.

00:21:35.134 --> 00:21:36.516
you can pull up the stats and you

00:21:36.556 --> 00:21:38.618
can see what their ERA is,

00:21:38.659 --> 00:21:39.460
if they're pitching,

00:21:39.500 --> 00:21:40.820
what their batting average is,

00:21:40.902 --> 00:21:41.742
all of this kind of stuff.

00:21:41.762 --> 00:21:43.424
You can see like a spray chart of

00:21:43.444 --> 00:21:45.907
where the ball was hit on these different

00:21:45.928 --> 00:21:46.167
things.

00:21:47.211 --> 00:21:48.813
My vision has always been,

00:21:49.353 --> 00:21:51.434
I've been in that world just enough.

00:21:52.435 --> 00:21:55.239
I did clinical rotations at IMG Academy.

00:21:55.419 --> 00:21:56.980
I've been around sport.

00:21:57.840 --> 00:21:59.603
There's no money left in sport.

00:22:00.103 --> 00:22:02.144
And the kids that are good,

00:22:02.704 --> 00:22:04.527
they're so overscheduled.

00:22:04.547 --> 00:22:05.887
They're so overbooked.

00:22:05.907 --> 00:22:07.910
It's so hard to get them out of

00:22:08.049 --> 00:22:09.151
wherever they are.

00:22:10.240 --> 00:22:11.861
I would take a step back and I

00:22:11.881 --> 00:22:13.942
would say, yeah, I love the idea.

00:22:13.981 --> 00:22:15.301
I think the idea is amazing,

00:22:15.902 --> 00:22:17.303
but I think those kids are ready.

00:22:17.502 --> 00:22:18.763
Their schedule's too full.

00:22:19.324 --> 00:22:20.864
What if we go to the kid and

00:22:20.963 --> 00:22:22.545
I call them gap kids,

00:22:22.605 --> 00:22:23.965
kids that are in the gap.

00:22:24.645 --> 00:22:27.047
They're not on the spectrum per se.

00:22:27.146 --> 00:22:29.387
They don't have an IEP per se, but

00:22:30.048 --> 00:22:31.328
They don't have the coordination.

00:22:31.348 --> 00:22:33.068
They don't have the movement patterns.

00:22:33.088 --> 00:22:36.849
They're not playing organized sports.

00:22:37.391 --> 00:22:38.590
But they're just normal kids.

00:22:38.810 --> 00:22:39.611
I was that kid.

00:22:39.770 --> 00:22:41.211
I didn't play any sports in high school.

00:22:41.892 --> 00:22:44.192
I was more in art and music and

00:22:44.292 --> 00:22:44.833
theater.

00:22:45.553 --> 00:22:47.854
So I think those are the kids that

00:22:47.894 --> 00:22:50.474
need something like this.

00:22:50.535 --> 00:22:51.955
And they're not overscheduled.

00:22:52.516 --> 00:22:53.996
One of my boys is in theater and

00:22:54.096 --> 00:22:54.576
music.

00:22:54.957 --> 00:22:55.696
You look around...

00:22:56.567 --> 00:22:58.789
Those kids aren't getting like this kind

00:22:58.849 --> 00:22:59.269
of thing.

00:22:59.349 --> 00:23:02.473
Let's make a combine for the normal kid,

00:23:02.554 --> 00:23:03.776
not the athletic kid,

00:23:03.836 --> 00:23:05.278
not the successful kid.

00:23:06.519 --> 00:23:08.101
I think there's huge money in that.

00:23:08.201 --> 00:23:09.722
And I think you can really have an

00:23:09.782 --> 00:23:10.163
impact.

00:23:10.324 --> 00:23:10.743
Last thing.

00:23:10.763 --> 00:23:11.826
And then I want to hear what Dave

00:23:11.865 --> 00:23:12.105
says.

00:23:13.126 --> 00:23:15.568
I originally thought I was gonna go sport

00:23:15.809 --> 00:23:17.330
route, sport physical therapy,

00:23:17.391 --> 00:23:18.132
do all that stuff.

00:23:18.192 --> 00:23:19.373
I got there, I heeded it,

00:23:19.532 --> 00:23:21.335
professional athletes don't need me.

00:23:22.035 --> 00:23:24.436
I realized I could change a geriatrics

00:23:24.518 --> 00:23:26.519
life, keep them in the house longer,

00:23:26.659 --> 00:23:29.701
make a real impact on somebody who's just

00:23:29.801 --> 00:23:30.903
a normal grandma.

00:23:31.763 --> 00:23:33.325
It's the same thing when we talk about

00:23:33.365 --> 00:23:33.786
kids.

00:23:34.346 --> 00:23:36.307
I'm not gonna do much for the star

00:23:36.407 --> 00:23:37.990
athlete in high school

00:23:38.490 --> 00:23:40.290
But I can make a huge impact for

00:23:40.310 --> 00:23:41.971
the kid who's just a little bit awkward

00:23:41.990 --> 00:23:43.991
and hasn't grown into his body yet.

00:23:44.271 --> 00:23:45.472
That's where I would focus.

00:23:45.813 --> 00:23:46.232
Yeah.

00:23:46.573 --> 00:23:47.673
I don't think there's a wrong way to

00:23:47.794 --> 00:23:48.594
do it, right?

00:23:48.733 --> 00:23:50.335
I mean, I don't disagree with you.

00:23:50.474 --> 00:23:50.634
I mean,

00:23:50.674 --> 00:23:52.056
I think everything jumps the shark,

00:23:52.476 --> 00:23:54.717
which is why jump the shark is a

00:23:54.797 --> 00:23:55.096
term.

00:23:55.196 --> 00:23:56.037
Kids, jump the shark.

00:23:56.076 --> 00:23:56.678
Got to Google it.

00:23:57.198 --> 00:23:58.117
People are saying jump the shark.

00:23:58.137 --> 00:23:59.459
They have no idea what even happy days

00:23:59.578 --> 00:23:59.778
is.

00:24:00.058 --> 00:24:01.480
You said Max Hedrum.

00:24:01.539 --> 00:24:03.881
There is no way anybody knows who Max

00:24:03.941 --> 00:24:04.560
Hedrum is.

00:24:05.020 --> 00:24:07.082
That'd be awesome.

00:24:07.903 --> 00:24:08.383
All I'm doing...

00:24:08.423 --> 00:24:09.743
I've been doing a lot of work in

00:24:09.763 --> 00:24:11.244
the last two weeks since going out of

00:24:11.285 --> 00:24:12.365
my own and opening my whatever.

00:24:12.425 --> 00:24:15.928
And now I'm listening to a lot of

00:24:16.008 --> 00:24:16.469
owners.

00:24:16.749 --> 00:24:18.349
And I use this term doors.

00:24:19.230 --> 00:24:19.550
And I'm like,

00:24:19.730 --> 00:24:20.790
if I land on your website,

00:24:21.352 --> 00:24:22.833
do I understand what door I'm supposed to

00:24:22.873 --> 00:24:23.393
walk through?

00:24:24.114 --> 00:24:25.114
You ever see the videos that...

00:24:26.396 --> 00:24:28.700
They'll do like hidden video at like a

00:24:28.780 --> 00:24:30.363
retail store like Dick's Sporting Goods or

00:24:30.383 --> 00:24:31.444
a mall or a supermarket.

00:24:31.845 --> 00:24:33.186
Do you know which direction they want you

00:24:33.207 --> 00:24:35.049
to walk when you walk into any store?

00:24:35.069 --> 00:24:36.050
Do you know which direction it is?

00:24:36.070 --> 00:24:38.034
I'm going to say in and to the

00:24:38.074 --> 00:24:39.636
right just because that's the way I always

00:24:39.676 --> 00:24:39.817
go.

00:24:39.836 --> 00:24:40.136
Yep.

00:24:40.838 --> 00:24:43.701
We are not the supermarkets retail for

00:24:43.740 --> 00:24:44.761
something like yours.

00:24:45.382 --> 00:24:46.982
And people just follow it without an

00:24:47.042 --> 00:24:47.324
arrow,

00:24:47.403 --> 00:24:49.224
without being told in and to the right,

00:24:49.424 --> 00:24:50.086
in and to the right.

00:24:50.605 --> 00:24:52.467
So what I'm getting at is can you

00:24:52.487 --> 00:24:54.108
have a digital version of that?

00:24:54.409 --> 00:24:55.849
Is there a digital way that you can

00:24:55.890 --> 00:24:57.030
do that?

00:24:57.651 --> 00:24:59.031
And if I land on your website and

00:24:59.092 --> 00:25:00.113
in, I don't know, Tony,

00:25:00.192 --> 00:25:01.373
I was going to say ten seconds,

00:25:01.393 --> 00:25:02.794
but I think the answer is probably three,

00:25:02.834 --> 00:25:03.775
closer to three seconds.

00:25:03.815 --> 00:25:05.435
If I don't know, what do you do?

00:25:05.496 --> 00:25:06.435
How does it make my life better?

00:25:06.476 --> 00:25:07.196
What do I need to do to get

00:25:07.217 --> 00:25:07.257
it?

00:25:07.277 --> 00:25:08.678
Or where do I go for me?

00:25:08.817 --> 00:25:09.877
Okay, this is about you,

00:25:10.179 --> 00:25:10.959
but where do I go for it?

00:25:10.979 --> 00:25:13.180
Yeah, okay, yeah, I think I belong here,

00:25:13.200 --> 00:25:13.540
but where?

00:25:14.440 --> 00:25:15.421
If that's not clear,

00:25:15.781 --> 00:25:18.184
then I probably leave or I have to

00:25:18.204 --> 00:25:19.166
burn too many calories.

00:25:19.207 --> 00:25:20.568
And I think there's a lot of drop

00:25:20.628 --> 00:25:20.749
off.

00:25:20.788 --> 00:25:22.411
You might have great content or paid ads

00:25:22.431 --> 00:25:23.172
or SEO.

00:25:23.452 --> 00:25:24.253
And if it gets there,

00:25:24.374 --> 00:25:26.517
that could be the leak in your business.

00:25:27.657 --> 00:25:29.361
What I'm getting at is this feels like

00:25:29.401 --> 00:25:29.721
a door.

00:25:30.342 --> 00:25:32.363
Now, saying that and doing it simple,

00:25:32.563 --> 00:25:33.042
not easy,

00:25:33.083 --> 00:25:34.762
because how do you communicate this vast?

00:25:34.942 --> 00:25:35.962
The thing that Tony just said,

00:25:36.324 --> 00:25:38.044
how do you create a combine or a

00:25:38.124 --> 00:25:40.684
space for someone who's not an athlete but

00:25:40.724 --> 00:25:42.144
wants to do something athletic or needs to

00:25:42.184 --> 00:25:42.525
do something?

00:25:43.424 --> 00:25:44.385
So it's simple, not easy.

00:25:44.766 --> 00:25:46.145
That's why I love being a consultant.

00:25:46.605 --> 00:25:47.185
You figure that out.

00:25:47.246 --> 00:25:48.166
I just gave you that.

00:25:48.186 --> 00:25:48.967
I showed you your problem.

00:25:48.987 --> 00:25:50.146
Now pay me right now.

00:25:50.626 --> 00:25:51.548
But that's what you work on.

00:25:51.647 --> 00:25:52.847
And when you nail that down.

00:25:54.089 --> 00:25:54.690
In my experience,

00:25:54.710 --> 00:25:55.810
the way to nail that down is like

00:25:55.830 --> 00:25:56.632
how you sand wood.

00:25:57.791 --> 00:25:59.212
It's a hard, hairy, scary problem.

00:25:59.292 --> 00:26:01.375
And then you keep removing what doesn't

00:26:01.414 --> 00:26:03.395
need to be there until the only thing

00:26:03.415 --> 00:26:04.656
that's there is the five words that

00:26:04.696 --> 00:26:05.537
explains it beautifully.

00:26:05.758 --> 00:26:07.979
That's why I bitch or I rave about

00:26:08.019 --> 00:26:09.359
having a name for something.

00:26:09.720 --> 00:26:10.740
It becomes real.

00:26:10.820 --> 00:26:12.382
It's how we talk about it internally.

00:26:12.642 --> 00:26:14.623
And now you can communicate it to someone

00:26:14.663 --> 00:26:14.903
else.

00:26:15.324 --> 00:26:17.345
I just – I love the combine idea.

00:26:17.865 --> 00:26:18.605
I would –

00:26:19.026 --> 00:26:21.488
Another kind of spin on the combine idea

00:26:21.508 --> 00:26:23.449
for somebody who is in that world,

00:26:23.489 --> 00:26:25.529
the athletic world, we know PTs, you know,

00:26:25.549 --> 00:26:28.071
PTs, they you go into their clinic,

00:26:28.092 --> 00:26:28.951
they have the turf,

00:26:28.971 --> 00:26:30.432
they have the squat racks, like,

00:26:30.873 --> 00:26:33.335
it looks like a CrossFit gym or something

00:26:33.434 --> 00:26:34.134
in that world.

00:26:35.115 --> 00:26:36.436
I can't believe.

00:26:37.403 --> 00:26:39.503
There hasn't been somebody who's taken the

00:26:39.564 --> 00:26:42.384
high school and middle school demographic

00:26:42.904 --> 00:26:45.125
and started to track metrics like you

00:26:45.165 --> 00:26:46.205
would from a combine,

00:26:46.645 --> 00:26:49.346
started to generate data that said, hey,

00:26:49.446 --> 00:26:52.107
what's the predictability of this person

00:26:52.628 --> 00:26:54.970
getting through college as a college

00:26:55.029 --> 00:26:55.410
athlete?

00:26:55.450 --> 00:26:57.170
D one, D two, whatever.

00:26:57.369 --> 00:26:59.171
If we see things in middle school and

00:26:59.230 --> 00:27:01.231
high school that become predictive,

00:27:01.932 --> 00:27:04.556
Why wouldn't we have that available now?

00:27:04.977 --> 00:27:06.839
Coaches, recruiters, you know,

00:27:06.940 --> 00:27:08.462
all of these people coming in,

00:27:09.002 --> 00:27:10.865
they're going to be the ones that want

00:27:10.885 --> 00:27:12.328
to pay for that information.

00:27:12.970 --> 00:27:14.211
I thought it was really interesting.

00:27:14.251 --> 00:27:16.295
So within my wife's side of the family.

00:27:17.247 --> 00:27:18.488
They're all amazing athletes.

00:27:18.508 --> 00:27:20.348
They're all collegiate athletes at some

00:27:20.388 --> 00:27:20.729
level.

00:27:21.169 --> 00:27:21.368
Now,

00:27:21.409 --> 00:27:23.509
a lot of them are coaching high school

00:27:23.549 --> 00:27:23.910
sports.

00:27:23.950 --> 00:27:24.851
And here in Ohio,

00:27:25.351 --> 00:27:27.372
Division one high school sports is like

00:27:27.451 --> 00:27:28.071
professional.

00:27:28.092 --> 00:27:29.012
I mean, it's insane.

00:27:29.813 --> 00:27:31.794
And the coaches at that level all say

00:27:31.834 --> 00:27:32.493
the same thing.

00:27:32.614 --> 00:27:33.494
They're like, you know,

00:27:33.535 --> 00:27:35.056
the kid who is the star on the

00:27:35.096 --> 00:27:37.317
team in seventh and eighth grade,

00:27:37.356 --> 00:27:38.457
fifth and fourth grade.

00:27:38.896 --> 00:27:40.397
They're not the kid that's the star of

00:27:40.438 --> 00:27:41.638
the team in high school.

00:27:42.298 --> 00:27:44.779
And I would imagine there's similarities

00:27:44.839 --> 00:27:46.461
with the kid who's not the star,

00:27:46.500 --> 00:27:47.260
Michael Jordan,

00:27:47.740 --> 00:27:49.481
in high school becoming the star in

00:27:49.521 --> 00:27:51.982
college and into professional.

00:27:52.722 --> 00:27:53.963
I just think that we have a unique

00:27:53.983 --> 00:27:56.484
perspective to identify problems before

00:27:56.525 --> 00:27:57.005
they happen.

00:27:57.923 --> 00:28:01.366
If we put those numbers into spreadsheets

00:28:01.406 --> 00:28:03.009
and we can start making predictive

00:28:03.068 --> 00:28:05.330
algorithms, especially now with AI,

00:28:06.051 --> 00:28:07.232
huge value in that.

00:28:08.354 --> 00:28:09.714
And I don't know if you see it,

00:28:09.894 --> 00:28:12.917
I'm seeing, what's it called?

00:28:14.038 --> 00:28:14.460
NIL?

00:28:16.912 --> 00:28:19.053
Going into high school sports.

00:28:19.972 --> 00:28:21.513
Now there are high school kids with

00:28:21.554 --> 00:28:23.775
Instagram accounts that are making money

00:28:24.194 --> 00:28:25.756
because of their athletics.

00:28:26.076 --> 00:28:26.636
Zero shock.

00:28:27.196 --> 00:28:28.176
In fact, when you said that,

00:28:28.277 --> 00:28:29.877
I was expecting you to say middle school

00:28:30.357 --> 00:28:32.759
because there was a couple of...

00:28:32.920 --> 00:28:33.779
Before the internet,

00:28:33.799 --> 00:28:37.182
there were a couple of sensation kids who

00:28:37.201 --> 00:28:38.362
were freak athletes.

00:28:38.561 --> 00:28:40.303
I remember there was one who was in

00:28:40.363 --> 00:28:43.384
middle school and got five college offers.

00:28:44.295 --> 00:28:45.296
It's just wild.

00:28:45.355 --> 00:28:45.675
Right.

00:28:45.695 --> 00:28:47.336
Cause it's, but at what point,

00:28:47.477 --> 00:28:48.436
and this is a different show,

00:28:48.477 --> 00:28:49.157
like not for us,

00:28:49.198 --> 00:28:50.377
like at what point are we just like,

00:28:50.938 --> 00:28:52.159
get off the playground, dude.

00:28:52.199 --> 00:28:54.119
Like there's, there's, you know,

00:28:54.160 --> 00:28:55.480
I'm usually the anti-rule guy,

00:28:55.500 --> 00:28:56.401
but I'm like, there's a line.

00:28:56.441 --> 00:28:57.662
Let's not go past this.

00:28:57.721 --> 00:28:58.342
They're children.

00:28:58.461 --> 00:28:59.002
Remember that?

00:28:59.063 --> 00:29:00.623
Like, but yeah, I mean,

00:29:00.903 --> 00:29:02.084
but if you want to look at your

00:29:02.124 --> 00:29:02.423
stuff,

00:29:02.784 --> 00:29:04.825
I made a funny in that segment of

00:29:04.865 --> 00:29:05.665
steal the strategy,

00:29:05.685 --> 00:29:08.606
like your Garmin or your Apple watch knows

00:29:08.686 --> 00:29:10.848
more about you than your prom date ever

00:29:10.888 --> 00:29:11.128
did.

00:29:11.892 --> 00:29:13.894
There's a lot of information in there.

00:29:13.993 --> 00:29:15.835
And I think twenty years from now,

00:29:15.855 --> 00:29:17.875
we're going to be laughing like you didn't

00:29:17.977 --> 00:29:18.676
use any of it.

00:29:19.237 --> 00:29:20.838
We handed you this and you acted like

00:29:20.878 --> 00:29:21.578
it was, you know,

00:29:21.838 --> 00:29:23.520
a toy you could have been doing, blah,

00:29:23.540 --> 00:29:24.161
blah, blah, blah, blah, blah.

00:29:24.480 --> 00:29:25.682
And that's the awesome part of progress.

00:29:26.083 --> 00:29:26.722
I think you're right.

00:29:26.883 --> 00:29:27.303
But yeah,

00:29:27.343 --> 00:29:29.924
if you could predict some things.

00:29:29.944 --> 00:29:32.027
Did you ever read Grit or do you

00:29:32.047 --> 00:29:33.048
know the.

00:29:33.087 --> 00:29:33.288
Yeah.

00:29:33.587 --> 00:29:35.910
So Angela Duckworth, great podcast,

00:29:35.930 --> 00:29:37.270
by the way, called No Stupid Questions.

00:29:38.242 --> 00:29:40.765
She's a organizational psychologist,

00:29:41.144 --> 00:29:41.684
I think.

00:29:41.704 --> 00:29:42.065
I don't know.

00:29:42.105 --> 00:29:42.925
She's just as smart.

00:29:43.566 --> 00:29:45.247
And she tried to predict, like,

00:29:45.307 --> 00:29:46.587
how do we know who's going to be

00:29:46.627 --> 00:29:48.088
great at West Point?

00:29:48.209 --> 00:29:49.029
How do we know who's going to be?

00:29:49.269 --> 00:29:50.490
How do we know which high school kid

00:29:50.550 --> 00:29:52.692
out of ten thousand at this sport is

00:29:52.711 --> 00:29:53.412
going to be great?

00:29:53.792 --> 00:29:56.153
And she boiled it down to no physical

00:29:56.193 --> 00:29:56.815
metrics.

00:29:57.315 --> 00:29:57.454
Right.

00:29:57.474 --> 00:29:59.395
Because West Point is academically and

00:29:59.476 --> 00:30:01.698
physically difficult and emotionally like

00:30:01.718 --> 00:30:03.398
this is sort of a combine over four

00:30:03.419 --> 00:30:03.519
years.

00:30:04.019 --> 00:30:06.140
And then she found this formula called

00:30:06.259 --> 00:30:06.700
grit.

00:30:06.859 --> 00:30:08.500
And it was all the rage for like

00:30:08.519 --> 00:30:09.059
a hot minute.

00:30:09.621 --> 00:30:10.221
And grit,

00:30:10.461 --> 00:30:11.201
let me see if I can do this

00:30:11.260 --> 00:30:12.882
live without screwing it up.

00:30:13.461 --> 00:30:15.501
Talent times effort equals skill.

00:30:16.403 --> 00:30:19.482
Skill times effort equals output or

00:30:19.502 --> 00:30:21.344
achievement or whatever, like the thing.

00:30:21.983 --> 00:30:23.586
And so talent's what you're born with.

00:30:24.067 --> 00:30:26.848
You're either born talented or you're not.

00:30:26.909 --> 00:30:28.931
And then skill is something you can learn.

00:30:29.491 --> 00:30:30.932
But the magical part of that thing,

00:30:30.952 --> 00:30:32.375
as she highlights, is effort is...

00:30:32.494 --> 00:30:33.236
I'm not a math guy,

00:30:33.316 --> 00:30:35.278
but effort in that equation is squared

00:30:35.298 --> 00:30:36.219
because it's in there twice.

00:30:36.719 --> 00:30:37.920
So you can double down.

00:30:37.940 --> 00:30:39.721
My example for that is LeBron was probably

00:30:39.781 --> 00:30:41.042
very talented as a...

00:30:41.884 --> 00:30:42.704
out of the womb like he's just a

00:30:42.765 --> 00:30:45.747
talented person if he didn't work and gain

00:30:45.787 --> 00:30:47.248
skills i don't know maybe he wouldn't even

00:30:47.288 --> 00:30:48.749
made the nba even with a lot of

00:30:48.769 --> 00:30:50.970
talent so that's what you're looking for

00:30:51.009 --> 00:30:52.611
is you're measuring the talent but you're

00:30:52.651 --> 00:30:54.071
also doing it over time so you can

00:30:54.132 --> 00:30:56.013
see the skill progression and then you're

00:30:56.034 --> 00:30:57.394
saying if you do that enough you can

00:30:57.434 --> 00:30:59.455
see oh look at that it wasn't the

00:30:59.476 --> 00:31:01.877
guy who was the star athlete in eighth

00:31:02.018 --> 00:31:03.479
tenth eleventh grade it was the kid who

00:31:03.499 --> 00:31:05.420
was the sleeper it was the jimmy mckay

00:31:05.799 --> 00:31:07.461
it was the kid who barely got playing

00:31:07.520 --> 00:31:09.462
time and now now that's not how it

00:31:09.482 --> 00:31:09.663
works

00:31:10.342 --> 00:31:10.501
Now,

00:31:10.541 --> 00:31:12.663
I will say there are freaks of nature.

00:31:12.723 --> 00:31:13.223
LeBron.

00:31:13.644 --> 00:31:15.125
LeBron's from this area.

00:31:15.145 --> 00:31:17.467
I had patients that were connected to his

00:31:17.507 --> 00:31:17.887
family.

00:31:17.928 --> 00:31:19.828
They would go watch him play basketball in

00:31:19.868 --> 00:31:25.353
high school, and it wasn't even a game.

00:31:25.413 --> 00:31:26.193
Kyle Schwarber,

00:31:26.413 --> 00:31:28.174
there's some consideration that he might

00:31:28.194 --> 00:31:30.036
come back to Cincinnati.

00:31:30.056 --> 00:31:31.297
He's from this area.

00:31:31.718 --> 00:31:32.637
He's another one.

00:31:34.480 --> 00:31:36.161
Some of these guys are just amazing

00:31:36.201 --> 00:31:36.780
throughout.

00:31:36.800 --> 00:31:37.382
That's a chart.

00:31:37.782 --> 00:31:40.757
But that's the tiniest fraction of one

00:31:40.797 --> 00:31:41.239
percent.

00:31:42.050 --> 00:31:45.334
The rest of us, yeah, skill, effort,

00:31:45.433 --> 00:31:46.275
effort, effort.

00:31:46.974 --> 00:31:48.676
The thing that I always struggle with is

00:31:48.737 --> 00:31:50.698
when somebody, you know, effort,

00:31:50.857 --> 00:31:53.299
words like effort, they're subjective,

00:31:53.319 --> 00:31:54.060
I think.

00:31:54.621 --> 00:31:56.742
Words like hard, this is hard,

00:31:56.803 --> 00:31:58.464
hard to do, that's subjective.

00:31:58.505 --> 00:31:59.665
Like, what does that even mean?

00:32:00.006 --> 00:32:02.488
What's hard for me today or what used

00:32:02.528 --> 00:32:04.128
to be hard for me twenty years ago

00:32:04.189 --> 00:32:06.411
is not hard for me today, you know?

00:32:06.490 --> 00:32:10.114
And so I do like the objective measures

00:32:10.213 --> 00:32:10.994
if we can find them.

00:32:11.307 --> 00:32:11.428
Well,

00:32:11.448 --> 00:32:13.951
maybe hard means what I learned in PT

00:32:13.971 --> 00:32:14.211
school.

00:32:14.250 --> 00:32:15.531
Thank you, Dr. Skye Donovan,

00:32:15.792 --> 00:32:16.794
for teaching me ex-phys.

00:32:17.815 --> 00:32:19.336
And again, I was a second career PT.

00:32:19.656 --> 00:32:22.439
When she explained how you improve your

00:32:22.579 --> 00:32:23.299
one rep max,

00:32:23.780 --> 00:32:25.221
you don't need to lift a hundred percent

00:32:25.241 --> 00:32:26.022
of your one rep max.

00:32:26.723 --> 00:32:27.124
In fact,

00:32:27.545 --> 00:32:28.965
if you lift sixty to eighty percent.

00:32:29.105 --> 00:32:29.906
Unknown caller.

00:32:29.967 --> 00:32:30.688
Oh, we got a caller.

00:32:31.916 --> 00:32:32.497
Oh, it's spam risk.

00:32:32.696 --> 00:32:33.136
Sorry.

00:32:33.538 --> 00:32:35.198
If you lift sixty to eighty percent of

00:32:35.218 --> 00:32:35.758
your one rep max,

00:32:35.778 --> 00:32:36.898
your one rep max increases.

00:32:37.118 --> 00:32:37.278
Right.

00:32:37.298 --> 00:32:39.078
So but it always increases because then

00:32:39.118 --> 00:32:40.519
sixty percent of a larger number.

00:32:40.539 --> 00:32:41.539
So that's what hard is.

00:32:41.579 --> 00:32:43.300
The goalpost should always because, again,

00:32:43.560 --> 00:32:45.280
running outdoors is very hard and not fun

00:32:45.300 --> 00:32:45.661
for Jimmy.

00:32:45.681 --> 00:32:46.122
So I don't do it,

00:32:46.321 --> 00:32:48.442
but I'll run real hard inside twice as

00:32:48.501 --> 00:32:49.462
long, twice, you know, whatever.

00:32:49.762 --> 00:32:50.923
So, yeah, I guess choose your heart.

00:32:51.623 --> 00:32:52.103
Now, see,

00:32:52.163 --> 00:32:53.683
and that's what I'm doing from a running

00:32:53.723 --> 00:32:54.503
perspective.

00:32:55.124 --> 00:32:56.404
I want to build back up to a

00:32:56.464 --> 00:32:57.464
ten mile run.

00:32:57.944 --> 00:32:59.246
I'm running one mile.

00:33:00.211 --> 00:33:02.751
maybe to walk twenty seconds,

00:33:02.991 --> 00:33:04.153
run another mile or two,

00:33:04.232 --> 00:33:05.272
walk twenty seconds.

00:33:05.472 --> 00:33:08.013
I choose my total distance for the day,

00:33:08.674 --> 00:33:11.056
but then I break it up with short

00:33:11.115 --> 00:33:11.915
walks in between.

00:33:11.955 --> 00:33:12.596
And the walk,

00:33:13.057 --> 00:33:14.856
it's not that I really need the walk

00:33:14.876 --> 00:33:16.577
because of my heart or my lungs or

00:33:16.597 --> 00:33:17.298
my muscles.

00:33:17.739 --> 00:33:18.419
It's the brain.

00:33:18.818 --> 00:33:20.039
I need the walk just to give me

00:33:20.059 --> 00:33:21.819
a break from the discomfort of the

00:33:21.859 --> 00:33:22.881
continuous run.

00:33:22.901 --> 00:33:22.980
Yeah.

00:33:24.423 --> 00:33:25.263
But like you said,

00:33:25.565 --> 00:33:28.930
it still always increases so that my total

00:33:28.970 --> 00:33:30.794
volume is going up on a day to

00:33:30.834 --> 00:33:31.915
day, week to week basis.

00:33:32.944 --> 00:33:33.685
Let's shift gears.

00:33:34.306 --> 00:33:35.666
You formulate a thought.

00:33:36.087 --> 00:33:38.388
I will thank very much our newest sponsor,

00:33:38.769 --> 00:33:40.830
the Ministry of Silly Gates.

00:33:40.951 --> 00:33:42.231
Today's episode brought to you by the

00:33:42.311 --> 00:33:43.452
Ministry of Silly Gates,

00:33:43.913 --> 00:33:45.315
correcting post-op limps,

00:33:45.394 --> 00:33:47.516
waddles and spontaneous interpretive dance

00:33:47.576 --> 00:33:50.178
outbreaks since nineteen seventy two.

00:33:50.317 --> 00:33:52.299
Remember, if your gate is dignified,

00:33:52.900 --> 00:33:54.121
you're doing it wrong.

00:33:54.240 --> 00:33:56.202
See, I asked for a Monty Python.

00:33:56.303 --> 00:33:56.583
I was like,

00:33:56.623 --> 00:33:59.005
how would Monty Python write a sponsor for

00:33:59.045 --> 00:34:00.026
PT Breakfast Club?

00:34:00.046 --> 00:34:00.965
And they gave me the image.

00:34:00.986 --> 00:34:01.326
I love it.

00:34:02.138 --> 00:34:03.380
Send me some of those.

00:34:03.579 --> 00:34:05.382
I'll put it into my Google Gemini.

00:34:05.501 --> 00:34:05.721
Oh, yeah.

00:34:06.742 --> 00:34:09.105
We'll use VO three to turn them into

00:34:09.125 --> 00:34:09.844
some videos.

00:34:10.405 --> 00:34:10.965
Oh, yeah.

00:34:11.025 --> 00:34:11.286
All right.

00:34:11.326 --> 00:34:11.746
Now we've got.

00:34:11.847 --> 00:34:11.967
Oh,

00:34:11.987 --> 00:34:12.967
you're saying now we've got video

00:34:13.007 --> 00:34:13.507
sponsors.

00:34:13.788 --> 00:34:15.289
Yeah, I like it.

00:34:15.329 --> 00:34:15.710
Perfect.

00:34:15.730 --> 00:34:15.989
All right.

00:34:16.010 --> 00:34:16.971
What are we talking about now?

00:34:17.331 --> 00:34:18.391
Dave might be calling in,

00:34:18.431 --> 00:34:21.715
but he's having some Internet issues here

00:34:21.735 --> 00:34:22.235
in spirit.

00:34:24.836 --> 00:34:25.657
His mugshot.

00:34:27.266 --> 00:34:28.347
No, we can take it anywhere.

00:34:28.407 --> 00:34:30.048
You know, while you're thinking,

00:34:30.809 --> 00:34:31.951
Joseph Lowe, again,

00:34:32.150 --> 00:34:34.293
shared some interesting product

00:34:34.333 --> 00:34:34.913
information.

00:34:34.992 --> 00:34:36.974
He is selling products on Amazon.

00:34:37.014 --> 00:34:38.356
He's not a physical therapist.

00:34:38.737 --> 00:34:39.757
If you guys don't know him,

00:34:39.958 --> 00:34:42.340
Pure PT is the name of the company.

00:34:43.240 --> 00:34:44.882
I just got a message from Joseph Lowe,

00:34:44.922 --> 00:34:45.302
in fact.

00:34:45.742 --> 00:34:50.485
But I shared my Facebook business page,

00:34:51.186 --> 00:34:53.447
three videos in the last probably three

00:34:53.467 --> 00:34:53.827
weeks.

00:34:54.867 --> 00:34:57.690
They were using products that we buy and

00:34:57.750 --> 00:34:58.570
sell in the clinic.

00:34:59.010 --> 00:35:01.652
The videos have like thirty thousand

00:35:01.672 --> 00:35:03.353
views, forty five thousand views,

00:35:03.373 --> 00:35:06.094
one hundred and one thousand views for

00:35:06.135 --> 00:35:06.876
people that are like,

00:35:07.115 --> 00:35:08.175
I don't know what to post.

00:35:08.255 --> 00:35:10.717
And it's, you know, Thursday morning.

00:35:10.938 --> 00:35:12.338
I'm out of ideas.

00:35:13.396 --> 00:35:14.777
You all use products,

00:35:14.817 --> 00:35:16.036
whatever products you have.

00:35:16.376 --> 00:35:18.177
It's not a plug for anything specific.

00:35:18.237 --> 00:35:21.699
Like Jimmy's headphones, that's a product.

00:35:22.239 --> 00:35:24.161
Doing a video talking about that,

00:35:24.221 --> 00:35:24.961
or in my case,

00:35:25.141 --> 00:35:26.641
using a product with a patient,

00:35:27.003 --> 00:35:28.182
you grab that little clip,

00:35:28.422 --> 00:35:29.784
you post it on Facebook.

00:35:30.324 --> 00:35:32.184
If the algorithm needs the content,

00:35:32.304 --> 00:35:34.826
it will pick it up and just send

00:35:34.865 --> 00:35:38.027
it off to hundreds of thousands of views.

00:35:38.827 --> 00:35:40.590
Have you been on LinkedIn or you're not

00:35:40.630 --> 00:35:41.489
really on LinkedIn lately?

00:35:41.951 --> 00:35:43.512
I kind of gave up.

00:35:43.572 --> 00:35:44.431
I'm taking a break.

00:35:44.492 --> 00:35:45.353
I'm taking a hiatus.

00:35:45.373 --> 00:35:47.775
The reason I ask is I tagged you

00:35:47.815 --> 00:35:49.476
on a few things and usually you pop

00:35:49.576 --> 00:35:50.336
in.

00:35:50.396 --> 00:35:52.958
I tried this thing two days ago.

00:35:53.338 --> 00:35:54.880
I had a half a glass of wine

00:35:55.099 --> 00:35:56.400
and it's like eleven o'clock at night.

00:35:56.440 --> 00:35:56.942
You know me.

00:35:57.041 --> 00:35:58.503
I'm just pinging.

00:35:58.543 --> 00:36:00.184
I got two screens and I'm doing whatever.

00:36:02.326 --> 00:36:03.847
I drummed up this idea.

00:36:03.867 --> 00:36:05.128
I literally was like,

00:36:06.175 --> 00:36:06.715
The prompt was,

00:36:07.476 --> 00:36:10.418
if MedBridge hired Jimmy McKay tomorrow,

00:36:10.697 --> 00:36:11.858
what are the first three things I would

00:36:11.898 --> 00:36:12.059
do?

00:36:12.460 --> 00:36:13.501
And then I went to their website.

00:36:14.081 --> 00:36:14.961
But I couldn't go deep.

00:36:15.021 --> 00:36:16.103
My rule was I could only hang out

00:36:16.182 --> 00:36:18.103
on their website for thirty seconds and go

00:36:18.123 --> 00:36:19.304
to their Instagram for thirty seconds and

00:36:19.324 --> 00:36:20.405
go to their YouTube for thirty seconds and

00:36:20.445 --> 00:36:21.927
be like, all right, where are the holes?

00:36:22.246 --> 00:36:23.907
Even if they're there, if they're deep,

00:36:24.048 --> 00:36:24.608
they don't exist.

00:36:25.369 --> 00:36:26.210
And I posted this.

00:36:26.230 --> 00:36:26.670
And of course,

00:36:26.690 --> 00:36:28.251
I tagged MedBridge in it because I'm like,

00:36:28.431 --> 00:36:29.271
let's poke the bear.

00:36:29.512 --> 00:36:30.472
Not the same that they're a bear.

00:36:31.134 --> 00:36:33.596
And do you think it went well?

00:36:34.889 --> 00:36:36.931
Of course, I wouldn't be talking about it.

00:36:36.952 --> 00:36:37.931
Dude, this thing sort of blew up.

00:36:37.952 --> 00:36:39.373
We got four thousand impressions.

00:36:39.773 --> 00:36:41.974
People started chiming in and the premise

00:36:41.994 --> 00:36:42.434
was simple.

00:36:42.574 --> 00:36:43.295
What I just mentioned,

00:36:43.396 --> 00:36:44.436
I took all the information.

00:36:44.916 --> 00:36:46.257
I sort of put my spin on it,

00:36:46.597 --> 00:36:47.739
gave it to AI and said,

00:36:48.079 --> 00:36:49.539
now help me explain this to MedBridge.

00:36:49.860 --> 00:36:50.541
So I essentially said,

00:36:50.820 --> 00:36:51.822
here are the first three things I do

00:36:51.842 --> 00:36:53.702
if MedBridge hired me tomorrow.

00:36:53.742 --> 00:36:54.164
Now, of course,

00:36:55.139 --> 00:36:56.440
you see the behind the scenes thing that

00:36:56.481 --> 00:36:56.842
I'm doing.

00:36:57.121 --> 00:36:58.123
I'm doing this for MedBridge.

00:36:58.364 --> 00:36:59.405
Even if MedBridge is like, all right,

00:36:59.425 --> 00:37:00.425
cool guy, I don't know.

00:37:00.485 --> 00:37:02.447
Thanks for talking about our business

00:37:02.507 --> 00:37:02.827
online.

00:37:03.208 --> 00:37:04.309
Other people are watching.

00:37:04.750 --> 00:37:06.231
It's voyeuristic in nature.

00:37:06.311 --> 00:37:07.052
That's how this works.

00:37:07.413 --> 00:37:07.713
So I said,

00:37:07.753 --> 00:37:08.735
MedBridge is already crushing it.

00:37:08.775 --> 00:37:10.036
Polished content, trusted brand,

00:37:10.056 --> 00:37:10.456
solid product.

00:37:10.476 --> 00:37:11.737
They're basically the Netflix of CEOs.

00:37:11.838 --> 00:37:13.079
But if they brought me in to shake

00:37:13.099 --> 00:37:13.659
up the snow globe,

00:37:13.960 --> 00:37:14.621
here's what I would do.

00:37:15.945 --> 00:37:16.585
I would launch,

00:37:16.666 --> 00:37:17.606
you're familiar with Tom's Shoes,

00:37:17.626 --> 00:37:17.987
of course.

00:37:18.106 --> 00:37:19.108
I said, give one, get one.

00:37:19.628 --> 00:37:21.028
For every person who buys a year-long

00:37:21.048 --> 00:37:22.050
subscription in the US,

00:37:22.309 --> 00:37:24.831
you give one away to someone in a

00:37:25.391 --> 00:37:26.773
low-resource country.

00:37:27.134 --> 00:37:28.795
Now, you're Tom's Shoes.

00:37:29.114 --> 00:37:30.275
And it feels, I call it,

00:37:30.315 --> 00:37:31.177
we used to call it the warm and

00:37:31.217 --> 00:37:31.556
fuzzy.

00:37:31.577 --> 00:37:32.697
It costs you, I mean,

00:37:32.717 --> 00:37:34.798
it costs you maybe not nothing,

00:37:35.239 --> 00:37:36.360
but it costs you very little.

00:37:36.400 --> 00:37:38.021
The juice is, in my opinion,

00:37:38.262 --> 00:37:38.862
from an outsider,

00:37:38.882 --> 00:37:39.483
I don't know your numbers,

00:37:39.963 --> 00:37:41.264
probably worth the squeeze.

00:37:41.603 --> 00:37:43.246
But I also want to like Matt Damon

00:37:43.306 --> 00:37:43.445
it,

00:37:43.846 --> 00:37:44.965
And water.org,

00:37:45.445 --> 00:37:47.626
which is a lot of people don't have

00:37:47.706 --> 00:37:49.246
access in low resource countries,

00:37:49.306 --> 00:37:50.427
not because they just don't have the

00:37:50.467 --> 00:37:50.708
money.

00:37:50.807 --> 00:37:53.369
They don't for MedBridge access.

00:37:53.528 --> 00:37:55.409
They also don't have Internet access or

00:37:55.849 --> 00:37:56.349
devices.

00:37:56.548 --> 00:37:58.010
So it's like you start a micro fund,

00:37:58.269 --> 00:37:58.909
the thing that funds.

00:37:59.010 --> 00:38:01.090
Now people want to give when you check

00:38:01.130 --> 00:38:01.891
out at MedBridge.

00:38:01.971 --> 00:38:02.710
I didn't put this in there,

00:38:02.731 --> 00:38:03.431
but now I'm thinking about it.

00:38:03.630 --> 00:38:04.592
When you check out at MedBridge,

00:38:04.791 --> 00:38:05.851
would you like to round up?

00:38:06.552 --> 00:38:07.793
Would you like to round up a dollar?

00:38:07.813 --> 00:38:10.516
And it goes to putting internet access or

00:38:10.596 --> 00:38:11.936
refurbished tablets and sending them

00:38:11.956 --> 00:38:12.476
around the world,

00:38:12.577 --> 00:38:13.818
training them because just giving them

00:38:13.898 --> 00:38:15.900
access doesn't do anything, training them.

00:38:16.380 --> 00:38:18.322
I also tagged another large organization,

00:38:18.362 --> 00:38:20.103
which used to be WCPT,

00:38:20.143 --> 00:38:21.664
World Confederation of Physical Therapy,

00:38:21.885 --> 00:38:25.307
essentially the United Nations of the

00:38:25.367 --> 00:38:28.271
APTAs of the world, APTA, Mexico, PTA,

00:38:28.291 --> 00:38:28.731
whatever they are.

00:38:28.931 --> 00:38:29.152
I was like,

00:38:29.172 --> 00:38:30.373
team up with them because they already

00:38:30.393 --> 00:38:31.213
know how to do this better.

00:38:32.119 --> 00:38:32.900
So don't try to do this.

00:38:33.159 --> 00:38:33.780
Do this with them,

00:38:33.981 --> 00:38:35.061
but get the warm and fuzzies out of

00:38:35.101 --> 00:38:35.202
it.

00:38:35.702 --> 00:38:38.204
Now you are the most meaningful brand in

00:38:38.284 --> 00:38:39.385
rehab education.

00:38:39.965 --> 00:38:41.447
You become the company that lifts up the

00:38:41.547 --> 00:38:43.190
entire planet's clinicians.

00:38:43.750 --> 00:38:44.690
And then I had a couple more.

00:38:44.710 --> 00:38:46.512
This one might excite Tony.

00:38:46.713 --> 00:38:46.992
I said,

00:38:47.052 --> 00:38:49.976
create the MedBridge Creator Collective.

00:38:49.996 --> 00:38:51.637
They have a billion instructors across,

00:38:51.737 --> 00:38:52.498
not just PT, but...

00:38:56.481 --> 00:38:57.043
Because right now,

00:38:57.063 --> 00:38:58.684
if Tony gets plucked from the internet and

00:38:58.704 --> 00:38:59.626
you're going to teach a course,

00:38:59.905 --> 00:39:01.086
from what I saw anyway,

00:39:01.608 --> 00:39:02.389
you teach the course,

00:39:02.409 --> 00:39:03.809
it goes on the Netflix of CEUs,

00:39:03.829 --> 00:39:04.992
but you sort of disappear.

00:39:05.351 --> 00:39:08.516
But what if Tony got his own microclips?

00:39:09.056 --> 00:39:10.637
What if he got his sizzle reel and

00:39:10.657 --> 00:39:11.199
a trailer?

00:39:11.639 --> 00:39:13.460
What if you got co-branded reels?

00:39:13.500 --> 00:39:15.380
Because when MedBridge shares it and makes

00:39:15.440 --> 00:39:17.521
Tony a collaborator on Instagram,

00:39:17.782 --> 00:39:18.561
now Tony's like, yeah,

00:39:18.581 --> 00:39:19.302
I'm going to accept that.

00:39:19.461 --> 00:39:21.302
You're going to make my channel grow.

00:39:21.483 --> 00:39:23.083
The rising tide lifts all ships.

00:39:23.563 --> 00:39:25.905
Why don't we do live external Q&A

00:39:25.945 --> 00:39:26.304
sessions?

00:39:26.405 --> 00:39:28.746
Give a little way externally to make

00:39:28.786 --> 00:39:31.086
people want to come into the Netflix of

00:39:31.146 --> 00:39:31.987
CEUs.

00:39:32.347 --> 00:39:33.688
So Tony sees where I'm going here.

00:39:33.708 --> 00:39:35.168
I'm sure I, of course, missed a few.

00:39:36.028 --> 00:39:36.688
I also said this,

00:39:36.768 --> 00:39:38.369
affiliate codes with real revenue share.

00:39:38.769 --> 00:39:40.311
MedBridge a long time ago did the

00:39:40.391 --> 00:39:41.050
affiliate code.

00:39:41.951 --> 00:39:43.291
So when people would be like in a

00:39:43.331 --> 00:39:45.492
Facebook group, who's got good LNCUs?

00:39:45.831 --> 00:39:47.632
Twelve people would rush to be like,

00:39:48.313 --> 00:39:49.652
they're great members and here's my

00:39:50.373 --> 00:39:51.554
members.com slash Jimmy McKay.

00:39:52.074 --> 00:39:54.054
And I never do that because the juice

00:39:54.074 --> 00:39:55.914
was so not worth the squeeze and I

00:39:55.954 --> 00:39:57.576
don't want to race to the bottom.

00:39:58.135 --> 00:39:59.755
I think that was a great idea that

00:39:59.775 --> 00:40:01.416
was innovative ten years ago.

00:40:01.856 --> 00:40:04.737
That's not innovative now and people don't

00:40:04.757 --> 00:40:05.137
do that.

00:40:05.538 --> 00:40:07.844
So anyway, that was my second idea.

00:40:07.885 --> 00:40:09.530
And then I said, MedBridge Labs,

00:40:09.731 --> 00:40:11.655
do a public R&D playground for clinical

00:40:11.675 --> 00:40:12.117
innovation.

00:40:13.179 --> 00:40:15.422
Now you become the place where modern

00:40:15.481 --> 00:40:16.643
rehab ideas are built,

00:40:16.682 --> 00:40:17.543
tested and improved.

00:40:17.682 --> 00:40:19.063
So this was just three ideas,

00:40:19.224 --> 00:40:20.025
three simple ideas.

00:40:20.244 --> 00:40:20.545
Again,

00:40:20.844 --> 00:40:21.885
members might be reading this going,

00:40:21.925 --> 00:40:23.186
who's good as you know how business works?

00:40:23.367 --> 00:40:23.807
You're right,

00:40:23.887 --> 00:40:25.748
because I don't work for you yet.

00:40:26.329 --> 00:40:27.070
But I did that.

00:40:27.449 --> 00:40:29.632
Oh, and I should share what happened now.

00:40:29.692 --> 00:40:30.813
This is what I was hoping was going

00:40:30.833 --> 00:40:31.193
to happen,

00:40:31.233 --> 00:40:32.494
but I thought it might take a week.

00:40:32.833 --> 00:40:34.255
It took an hour.

00:40:34.434 --> 00:40:35.476
So you see the interactions,

00:40:35.876 --> 00:40:37.777
eighty one interactions, thirty comments,

00:40:38.277 --> 00:40:38.518
right?

00:40:38.538 --> 00:40:39.338
Which for the record,

00:40:39.458 --> 00:40:41.480
eighty five thousand impressions on a

00:40:41.539 --> 00:40:41.920
post.

00:40:41.940 --> 00:40:42.721
That's huge.

00:40:43.641 --> 00:40:44.402
Oh, that's my month.

00:40:44.422 --> 00:40:45.864
That's my channel.

00:40:46.003 --> 00:40:47.385
This thing got four thousand impressions.

00:40:47.764 --> 00:40:50.447
Eighty five thousand impressions I have,

00:40:51.228 --> 00:40:51.789
but it's getting there.

00:40:53.170 --> 00:40:55.010
But look who look who commented.

00:40:55.150 --> 00:40:56.612
Look who look who comment, Andrew.

00:40:56.753 --> 00:40:57.012
I don't know.

00:40:57.293 --> 00:40:58.594
We were not connected before this.

00:40:59.034 --> 00:41:01.115
Andrew is the chief content officer at

00:41:01.135 --> 00:41:01.577
Medbridge.

00:41:02.197 --> 00:41:03.137
He said, love the innovation,

00:41:03.157 --> 00:41:05.420
which chat minute later I get a DM

00:41:06.039 --> 00:41:07.362
and I am excited to have this phone

00:41:07.382 --> 00:41:08.663
call like that was great.

00:41:09.023 --> 00:41:09.422
And then look,

00:41:09.643 --> 00:41:11.184
I got people I know kind of.

00:41:12.668 --> 00:41:14.150
Like, tagging other people and going,

00:41:14.170 --> 00:41:14.851
Jimmy's wonderful.

00:41:15.271 --> 00:41:15.592
I don't know.

00:41:15.672 --> 00:41:17.074
I mean, I kind of know Khloe,

00:41:17.094 --> 00:41:17.735
but not really.

00:41:17.755 --> 00:41:19.677
And I got people jumping in being like,

00:41:20.018 --> 00:41:20.438
hey, man,

00:41:20.918 --> 00:41:22.481
John Mitchell had a comment somewhere.

00:41:22.521 --> 00:41:24.903
He was like, give Jimmy the megaphone.

00:41:24.923 --> 00:41:25.625
Yeah,

00:41:25.864 --> 00:41:27.588
give Jimmy the megaphone and stand back.

00:41:27.628 --> 00:41:28.047
I'm like, I...

00:41:28.829 --> 00:41:30.329
kind of know john i'm like i love

00:41:30.369 --> 00:41:32.271
it though and then i'll show one more

00:41:32.311 --> 00:41:33.632
comment and then tony can give me his

00:41:33.672 --> 00:41:37.215
feedback oh craig craig from the prehab

00:41:37.255 --> 00:41:39.277
guys goes let's hear your best prehab

00:41:39.317 --> 00:41:41.998
ideas next that's what that's what i was

00:41:42.039 --> 00:41:44.721
hoping it would do do me roast me

00:41:44.780 --> 00:41:47.163
next wendy's right that's what wendy's did

00:41:47.402 --> 00:41:49.043
but look at joe brentz who i remember

00:41:49.063 --> 00:41:51.827
i met in pt school tags taylor sterling

00:41:52.027 --> 00:41:54.327
i don't know who taylor sterling is who

00:41:54.347 --> 00:41:56.090
do you think taylor sterling is tony i

00:41:56.110 --> 00:41:57.610
have no idea

00:41:58.038 --> 00:42:00.860
Chief Marketing Officer at MedBridge.

00:42:01.161 --> 00:42:02.541
And now I reach out and we're going

00:42:02.561 --> 00:42:02.902
to connect.

00:42:02.922 --> 00:42:04.423
Beautiful.

00:42:04.483 --> 00:42:06.045
Look, this isn't rocket surgery, people.

00:42:06.184 --> 00:42:07.505
I'm not saying anything's going to happen

00:42:07.525 --> 00:42:07.867
from this.

00:42:07.947 --> 00:42:08.827
Although I'd love to see where...

00:42:08.927 --> 00:42:09.768
I'd love to be like,

00:42:09.788 --> 00:42:10.588
where is this going to go?

00:42:10.789 --> 00:42:11.210
Cool.

00:42:11.670 --> 00:42:12.150
I don't know.

00:42:12.411 --> 00:42:14.652
Maybe we do some ideas, right?

00:42:15.532 --> 00:42:15.672
Uh...

00:42:16.353 --> 00:42:17.974
This is what happens when I have left

00:42:18.014 --> 00:42:18.474
home alone.

00:42:18.635 --> 00:42:20.356
My PlayStation was updating,

00:42:20.677 --> 00:42:21.856
so I couldn't play the video games,

00:42:22.077 --> 00:42:23.038
and I had a half a glass of

00:42:23.057 --> 00:42:24.358
wine and an internet connection.

00:42:24.838 --> 00:42:26.199
But this shows you the power.

00:42:26.260 --> 00:42:28.260
I'm just an idiot with a laptop, right?

00:42:28.320 --> 00:42:29.402
And I was able to sort of do

00:42:29.422 --> 00:42:29.661
this.

00:42:29.742 --> 00:42:30.862
I'm not saying I changed the world or

00:42:31.063 --> 00:42:31.603
reinvented something.

00:42:31.862 --> 00:42:32.684
It's magical, though, isn't it?

00:42:33.632 --> 00:42:35.952
So I had somebody, I won't mention names,

00:42:36.112 --> 00:42:37.713
ask me about you this morning.

00:42:38.393 --> 00:42:39.855
And I said, you know,

00:42:40.195 --> 00:42:43.356
your superpower is putting on a big event.

00:42:44.175 --> 00:42:47.538
I said, you are the extrovert.

00:42:48.429 --> 00:42:50.070
Like the quintessential extrovert,

00:42:50.090 --> 00:42:51.911
you get energy from engaging,

00:42:51.951 --> 00:42:52.630
from talking,

00:42:52.670 --> 00:42:54.311
from meeting new people and connecting

00:42:54.692 --> 00:42:56.211
with existing relationships.

00:42:56.652 --> 00:42:57.572
Total opposite of me.

00:42:57.733 --> 00:42:58.773
I don't have any of that stuff,

00:42:58.913 --> 00:42:59.534
but that's OK.

00:42:59.574 --> 00:43:02.054
Yeah, we're a good team.

00:43:02.193 --> 00:43:03.894
And I said, you know, you're a connector.

00:43:03.914 --> 00:43:05.034
You bring people together.

00:43:05.074 --> 00:43:06.416
You know how to communicate.

00:43:06.496 --> 00:43:08.295
I said the biggest challenge.

00:43:08.456 --> 00:43:09.677
And I don't know if you would agree

00:43:09.697 --> 00:43:10.376
with this, but.

00:43:11.041 --> 00:43:11.242
I said,

00:43:11.282 --> 00:43:14.985
the biggest challenge for you has been you

00:43:15.025 --> 00:43:16.186
have these connections,

00:43:16.206 --> 00:43:17.887
you get into an organization,

00:43:17.947 --> 00:43:20.068
but the people running the organization

00:43:20.108 --> 00:43:21.989
aren't necessarily ready for the ideas.

00:43:22.010 --> 00:43:24.032
And I get it.

00:43:25.068 --> 00:43:26.971
back to, again, turning the Titanic.

00:43:27.510 --> 00:43:29.172
When we were at five locations,

00:43:29.213 --> 00:43:31.335
we had a team of twenty-plus clinicians

00:43:31.375 --> 00:43:32.655
and staff and all that stuff.

00:43:33.036 --> 00:43:35.038
For me to make a change was way

00:43:35.077 --> 00:43:35.938
too much effort.

00:43:36.378 --> 00:43:38.081
You know, when I look at MedBridge,

00:43:38.900 --> 00:43:40.742
I think they have phenomenal content.

00:43:40.902 --> 00:43:43.786
I love that it's the Netflix of CEUs.

00:43:44.385 --> 00:43:45.806
But when I look at it,

00:43:46.068 --> 00:43:47.768
I don't know that there's change in

00:43:47.829 --> 00:43:48.550
innovation.

00:43:48.630 --> 00:43:50.170
I try to think in my head,

00:43:50.231 --> 00:43:50.612
I'm like,

00:43:52.432 --> 00:43:54.193
what's been different, what's been new.

00:43:54.554 --> 00:43:56.835
I don't see them doing anything other than

00:43:56.876 --> 00:43:59.318
just continuing what's a proven to be

00:43:59.378 --> 00:44:00.239
effective model.

00:44:01.106 --> 00:44:04.030
The challenge is they're, I'm guessing,

00:44:04.250 --> 00:44:05.751
three hundred and fifty a year.

00:44:06.411 --> 00:44:08.353
I can get something comparable for ninety

00:44:08.413 --> 00:44:09.134
nine a year.

00:44:09.773 --> 00:44:11.175
And I just I don't need it.

00:44:11.456 --> 00:44:11.815
You know,

00:44:12.155 --> 00:44:14.418
I don't see exclusivity on their platform.

00:44:14.478 --> 00:44:18.581
Like it's not like they have the we

00:44:18.621 --> 00:44:21.143
just watched the Wednesday, you know,

00:44:21.184 --> 00:44:22.025
that Netflix has.

00:44:22.105 --> 00:44:23.385
Netflix has Wednesday.

00:44:23.485 --> 00:44:25.608
Netflix has Stranger Things like.

00:44:26.128 --> 00:44:28.168
There's nothing on the MedBridge platform

00:44:28.208 --> 00:44:30.708
that I need that I can't get to

00:44:30.768 --> 00:44:32.148
unless I buy their membership.

00:44:32.548 --> 00:44:33.630
So you're saying like, hey,

00:44:33.769 --> 00:44:34.829
I could get a course from this really

00:44:34.869 --> 00:44:36.550
great person that I follow and I know

00:44:36.590 --> 00:44:37.130
is a good teacher,

00:44:37.150 --> 00:44:39.391
but I could also go get her stuff

00:44:39.411 --> 00:44:40.431
somewhere else, you mean?

00:44:41.090 --> 00:44:42.092
Or something comparable.

00:44:42.112 --> 00:44:42.972
Something like it, yeah.

00:44:42.992 --> 00:44:43.592
Yeah.

00:44:43.632 --> 00:44:44.851
I mean, a lot of people, they pluck.

00:44:45.431 --> 00:44:46.913
I'm thinking of someone without saying her

00:44:46.952 --> 00:44:49.132
name is –

00:44:50.146 --> 00:44:52.188
On the Mount Rushmore of current PTs in

00:44:52.228 --> 00:44:52.967
the neurospace.

00:44:53.007 --> 00:44:53.748
She knows who she is.

00:44:53.869 --> 00:44:54.568
She's a New Yorker.

00:44:54.670 --> 00:44:54.929
She knows.

00:44:54.949 --> 00:44:55.610
I don't want to say her name.

00:44:56.070 --> 00:44:57.351
But yes, she's right because she's like,

00:44:57.371 --> 00:44:58.391
of course I'm going to do MedBridge

00:44:58.411 --> 00:45:00.193
because from what I understand,

00:45:00.213 --> 00:45:00.793
they pay you well,

00:45:00.994 --> 00:45:01.914
they do a great job,

00:45:02.434 --> 00:45:03.195
and they highlight you.

00:45:03.436 --> 00:45:03.815
But she's like,

00:45:03.876 --> 00:45:05.797
I also have to do my stuff myself.

00:45:06.338 --> 00:45:08.059
So these people do them.

00:45:08.139 --> 00:45:09.320
And you absolutely should.

00:45:09.360 --> 00:45:10.360
This is diversification.

00:45:10.380 --> 00:45:11.621
This is building your personal brand.

00:45:12.043 --> 00:45:14.304
I think MedBridge knows that.

00:45:14.344 --> 00:45:14.945
But how do they make...

00:45:15.907 --> 00:45:17.570
how do they make an environment where

00:45:17.670 --> 00:45:17.829
you're,

00:45:18.050 --> 00:45:19.652
you want to triple down on what they're

00:45:19.672 --> 00:45:20.313
doing too.

00:45:20.373 --> 00:45:21.693
Cause doing a couple of courses for,

00:45:22.155 --> 00:45:23.737
I don't know what they pay, but I've,

00:45:23.817 --> 00:45:24.496
I've heard well,

00:45:24.556 --> 00:45:25.579
like well enough to make it,

00:45:25.739 --> 00:45:26.900
the juice is worth a squeeze.

00:45:26.960 --> 00:45:28.461
Like you're not kind of,

00:45:28.481 --> 00:45:29.402
you're getting people motivated.

00:45:29.422 --> 00:45:30.643
Like, yes, I'm going to give you my,

00:45:30.664 --> 00:45:31.304
that's the rule, right?

00:45:31.344 --> 00:45:32.365
Pay them enough to,

00:45:32.885 --> 00:45:33.907
The money is off the table.

00:45:33.947 --> 00:45:34.487
Now they're like, all right,

00:45:34.527 --> 00:45:35.608
now what's this process?

00:45:35.887 --> 00:45:37.769
And I've heard the process is like a

00:45:37.829 --> 00:45:38.150
movie.

00:45:38.409 --> 00:45:40.532
They fly you in and it's like we

00:45:40.592 --> 00:45:41.092
lay it out.

00:45:41.431 --> 00:45:43.614
Your job is be you.

00:45:43.974 --> 00:45:45.896
We'll do all the other stuff, right?

00:45:46.295 --> 00:45:47.516
Planning, lighting, camera,

00:45:47.556 --> 00:45:49.038
you're thinking of none of that.

00:45:50.041 --> 00:45:51.304
Which is a lot of the stuff that

00:45:51.344 --> 00:45:53.706
you've talked about for business owners.

00:45:53.726 --> 00:45:54.186
You know, look,

00:45:54.226 --> 00:45:55.427
we'll bring in the camera guy.

00:45:55.967 --> 00:45:57.309
We'll lead the conversation.

00:45:57.369 --> 00:45:58.690
We'll make sure everything looks good.

00:45:58.730 --> 00:45:59.451
We'll do the lighting.

00:45:59.490 --> 00:46:00.331
We'll handle it all.

00:46:00.751 --> 00:46:02.773
And we'll do six months of content in

00:46:02.974 --> 00:46:03.275
a day.

00:46:04.505 --> 00:46:06.405
It's a proven concept and it's a hundred

00:46:06.445 --> 00:46:08.027
percent great job.

00:46:08.626 --> 00:46:10.568
It's an affordable offer.

00:46:10.648 --> 00:46:13.668
We used to pay a thousand dollars per

00:46:14.289 --> 00:46:15.389
CEU period.

00:46:15.429 --> 00:46:17.271
So a thousand dollars every two years

00:46:17.791 --> 00:46:20.293
toward our therapists getting their CEUs.

00:46:21.213 --> 00:46:22.313
Now that's kind of gone.

00:46:22.333 --> 00:46:23.414
That's demonetized.

00:46:23.454 --> 00:46:25.394
Like I can buy a hundred dollar,

00:46:25.454 --> 00:46:27.215
ninety nine dollar a year unlimited

00:46:27.315 --> 00:46:27.856
access.

00:46:28.476 --> 00:46:29.436
I buy it today,

00:46:29.476 --> 00:46:31.677
which I haven't done any of my CEOs

00:46:31.717 --> 00:46:33.358
for this reporting period.

00:46:34.057 --> 00:46:35.318
I get my membership today.

00:46:36.364 --> 00:46:37.704
I've got it unlimited.

00:46:37.844 --> 00:46:40.885
I can get my twenty four tomorrow and

00:46:40.945 --> 00:46:43.806
then in February I can get another twenty

00:46:43.847 --> 00:46:45.226
four for the next two years.

00:46:45.726 --> 00:46:47.146
Forty eight hours done.

00:46:47.547 --> 00:46:48.106
And, you know,

00:46:48.186 --> 00:46:49.347
I don't even have to think about it

00:46:49.387 --> 00:46:52.148
for ninety nine bucks like there is.

00:46:52.168 --> 00:46:54.068
So so this is where this sounds like

00:46:54.088 --> 00:46:55.148
it's a tangent conversation,

00:46:55.188 --> 00:46:56.048
but I don't think it is.

00:46:56.568 --> 00:46:57.768
This is what I try to hold up

00:46:57.789 --> 00:46:59.309
a mirror to APTA.

00:47:00.369 --> 00:47:02.893
academies and state chapters.

00:47:03.472 --> 00:47:04.914
And I said this before publicly, I'm like,

00:47:04.954 --> 00:47:06.315
you're not going to out med bridge med

00:47:06.335 --> 00:47:06.657
bridge.

00:47:06.936 --> 00:47:08.318
You're not going to med bridge physical

00:47:08.358 --> 00:47:09.239
therapy.com.

00:47:10.000 --> 00:47:11.461
But what they'll say is I'm like,

00:47:11.581 --> 00:47:13.043
ask your members why they join.

00:47:13.103 --> 00:47:14.704
And they're like, everybody says the CEUs.

00:47:14.724 --> 00:47:16.487
And I go, really though, because they,

00:47:17.266 --> 00:47:18.469
Dollars to donuts, like,

00:47:18.648 --> 00:47:20.751
for CEU dollar and convenience,

00:47:21.291 --> 00:47:21.853
it ain't there.

00:47:22.673 --> 00:47:23.936
And I've even said, like,

00:47:23.956 --> 00:47:24.817
we went through the math.

00:47:24.856 --> 00:47:25.617
Like, what is... Like,

00:47:25.657 --> 00:47:26.478
some guy pushed back.

00:47:26.518 --> 00:47:26.878
He's like,

00:47:27.340 --> 00:47:29.782
I find this post-offensive as an LMS...

00:47:30.842 --> 00:47:32.123
a coordinator or whatever.

00:47:32.222 --> 00:47:33.724
And I'm like, all right,

00:47:33.744 --> 00:47:34.364
well that's on you.

00:47:34.784 --> 00:47:35.905
But it wasn't offensive.

00:47:36.105 --> 00:47:37.766
Cause I said, what's an LMS cost?

00:47:38.106 --> 00:47:39.567
How much does it cost a chapter or

00:47:39.586 --> 00:47:41.327
an Academy to create one course?

00:47:41.688 --> 00:47:42.768
What are you selling it for?

00:47:43.068 --> 00:47:43.528
And what do you,

00:47:43.949 --> 00:47:44.949
what do you actual sales?

00:47:44.989 --> 00:47:45.871
Like what do you charge for it?

00:47:45.891 --> 00:47:47.112
And what you're actually selling are two

00:47:47.132 --> 00:47:47.572
different things.

00:47:47.972 --> 00:47:48.291
And I go,

00:47:48.371 --> 00:47:49.353
are you even in the black?

00:47:50.931 --> 00:47:51.972
Are you good at this?

00:47:52.652 --> 00:47:54.032
Is this the business you want to be

00:47:54.112 --> 00:47:54.213
in?

00:47:54.253 --> 00:47:55.313
I was talking to an organization

00:47:55.333 --> 00:47:55.655
yesterday,

00:47:55.675 --> 00:47:57.016
and I came up with a crazy tangent.

00:47:57.476 --> 00:47:57.976
And then all of a sudden,

00:47:57.996 --> 00:47:59.036
halfway down that rabbit hole,

00:47:59.456 --> 00:48:00.617
I looked at them, and I was like,

00:48:01.139 --> 00:48:01.639
oh, never mind.

00:48:01.659 --> 00:48:02.559
This isn't what you're good at.

00:48:02.619 --> 00:48:03.480
And she was like, yeah.

00:48:03.500 --> 00:48:04.320
And I was like,

00:48:04.360 --> 00:48:05.501
but I had to get the idea out

00:48:05.541 --> 00:48:07.123
before I went all full circle.

00:48:07.663 --> 00:48:07.963
Essentially,

00:48:07.983 --> 00:48:09.525
I was trying to convince this organization

00:48:09.545 --> 00:48:12.507
to be the matchmaker of two audiences that

00:48:12.547 --> 00:48:12.967
they knew.

00:48:13.007 --> 00:48:13.827
And I was like, ah,

00:48:13.887 --> 00:48:14.849
you could do that,

00:48:14.889 --> 00:48:17.170
but the juicing worth is squeezed on that.

00:48:17.190 --> 00:48:18.110
I was like, great, but

00:48:18.233 --> 00:48:19.054
I, you know me,

00:48:19.094 --> 00:48:20.155
I need to be a verbal processor.

00:48:20.235 --> 00:48:21.195
I need to get the idea out,

00:48:21.275 --> 00:48:22.036
then look at it and be like,

00:48:22.155 --> 00:48:23.056
it's a turd, throw it out.

00:48:23.456 --> 00:48:24.936
I can't look at it before it comes

00:48:25.036 --> 00:48:25.137
out.

00:48:25.197 --> 00:48:26.237
I got to hatch the egg and then

00:48:26.277 --> 00:48:27.077
figure out it's a turd.

00:48:28.498 --> 00:48:31.460
Which also, so anyway,

00:48:31.521 --> 00:48:36.282
I was trying to out show sections and

00:48:36.322 --> 00:48:38.164
academies that that's not the business.

00:48:38.204 --> 00:48:39.023
That's not your main business.

00:48:39.244 --> 00:48:39.744
In fact,

00:48:39.784 --> 00:48:41.144
if you wanted to play off my post,

00:48:42.126 --> 00:48:43.766
why wouldn't sections and academies just

00:48:43.927 --> 00:48:44.567
partner with MedBridge?

00:48:44.963 --> 00:48:45.563
Right.

00:48:45.623 --> 00:48:47.184
That's exactly where I thought you were

00:48:47.204 --> 00:48:48.403
going to go.

00:48:48.443 --> 00:48:49.684
Have the infrastructure.

00:48:49.704 --> 00:48:50.784
They have everything.

00:48:50.824 --> 00:48:52.365
They can do the revenue share.

00:48:53.085 --> 00:48:55.086
Just take that off your plate,

00:48:55.567 --> 00:48:57.246
local or state chapters.

00:48:58.027 --> 00:48:58.708
Connect with them.

00:48:59.072 --> 00:48:59.733
What are you good at?

00:48:59.813 --> 00:49:03.175
Making Marvel movie CEUs that people love

00:49:03.195 --> 00:49:04.594
to watch are refined.

00:49:04.675 --> 00:49:05.755
They're masterclasses.

00:49:06.096 --> 00:49:06.936
What are you good at?

00:49:07.235 --> 00:49:09.476
Getting physical therapists together and

00:49:09.516 --> 00:49:10.876
delivering warm and fuzzies.

00:49:11.117 --> 00:49:12.717
Then why are you trying to do what

00:49:12.777 --> 00:49:13.177
they do?

00:49:13.378 --> 00:49:15.059
You're not going to outdo them, right?

00:49:15.099 --> 00:49:16.219
So I never know if that idea is

00:49:16.259 --> 00:49:20.340
good until I actually birth the idea and

00:49:20.400 --> 00:49:22.382
actually hatch the idea,

00:49:22.641 --> 00:49:24.322
which leads us to our next sponsor,

00:49:24.661 --> 00:49:25.822
the Cordy Cluck.

00:49:27.010 --> 00:49:27.670
Cordy Cluck,

00:49:27.690 --> 00:49:29.853
the emotional support chicken that squawks

00:49:29.913 --> 00:49:32.233
every time your cortisol level spikes.

00:49:32.775 --> 00:49:33.976
Is your front desk broken?

00:49:34.956 --> 00:49:36.717
You forgot to collect that copay?

00:49:38.599 --> 00:49:41.581
Welcome to stress biofeedback barnyard

00:49:41.601 --> 00:49:42.041
addiction.

00:49:42.101 --> 00:49:46.563
This is Cordy Cluck.

00:49:46.704 --> 00:49:47.945
You thought fake ads wouldn't be funny.

00:49:47.965 --> 00:49:49.985
What is going to be real, dude?

00:49:50.246 --> 00:49:51.327
Someone's going to take one of these and

00:49:51.347 --> 00:49:52.027
be like, hang on a second.

00:49:52.047 --> 00:49:53.367
That's eighty five percent of a good idea.

00:49:53.387 --> 00:49:53.869
Let's twist it.

00:49:55.742 --> 00:49:57.643
The only thing I can imagine with why

00:49:57.702 --> 00:49:58.744
that doesn't happen,

00:49:59.344 --> 00:50:01.224
and I'm going to look at Shark Tank

00:50:01.364 --> 00:50:02.364
as the example.

00:50:02.885 --> 00:50:04.585
They always say in Shark Tank, like,

00:50:04.646 --> 00:50:06.447
why would I give up the revenue?

00:50:06.487 --> 00:50:07.927
Why would I give up fifty percent

00:50:07.987 --> 00:50:08.867
ownership, whatever?

00:50:09.268 --> 00:50:12.269
Well, because forty percent ownership of,

00:50:12.469 --> 00:50:12.690
you know,

00:50:12.769 --> 00:50:14.650
a ten million dollar business is better

00:50:14.670 --> 00:50:16.311
than a hundred percent ownership of a

00:50:16.371 --> 00:50:17.411
forty thousand dollar.

00:50:17.431 --> 00:50:18.853
Yeah, you're probably right.

00:50:18.873 --> 00:50:20.753
But but you need that person and that's

00:50:20.793 --> 00:50:21.855
where you come in.

00:50:21.894 --> 00:50:22.614
So who's who?

00:50:24.434 --> 00:50:26.576
Who's getting the crappier end of the deal

00:50:26.596 --> 00:50:26.896
there?

00:50:27.516 --> 00:50:30.539
The Chapters and Academies or MedBridge?

00:50:30.559 --> 00:50:32.161
I think with the way it is right

00:50:32.202 --> 00:50:34.304
now, not using MedBridge,

00:50:34.885 --> 00:50:36.505
the Chapter is losing.

00:50:36.525 --> 00:50:38.168
They're getting the short end of the stick

00:50:38.208 --> 00:50:40.030
because they're not getting the reach and

00:50:40.070 --> 00:50:40.731
the penetration.

00:50:40.751 --> 00:50:41.931
Oh, yeah, yeah, yeah, yeah.

00:50:41.972 --> 00:50:42.271
No, no.

00:50:42.733 --> 00:50:43.514
In partnering...

00:50:46.402 --> 00:50:47.925
In partnering, who wins more?

00:50:48.105 --> 00:50:48.786
I think they both win,

00:50:48.806 --> 00:50:49.427
but who wins more?

00:50:50.088 --> 00:50:50.809
I think they both win,

00:50:50.949 --> 00:50:53.293
and I actually think the APTA chapters and

00:50:53.313 --> 00:50:54.976
academies win more.

00:50:55.777 --> 00:50:57.260
I think MedBridge is like, we don't

00:50:58.106 --> 00:50:59.407
Great, but we don't need you.

00:50:59.726 --> 00:51:01.148
I think if they looked at it as

00:51:01.168 --> 00:51:02.650
a long play, Medbridge would be like,

00:51:02.670 --> 00:51:03.349
this math, maths.

00:51:04.190 --> 00:51:08.393
Listen, APTA academies and chapters,

00:51:08.914 --> 00:51:10.155
they are five on C threes.

00:51:10.556 --> 00:51:11.715
I'm going to teach you a little Google.

00:51:12.177 --> 00:51:13.438
Google your state association and the

00:51:13.478 --> 00:51:14.518
number nine, nine, zero.

00:51:14.858 --> 00:51:15.760
It's a nine ninety form.

00:51:15.780 --> 00:51:16.460
They have to file it.

00:51:16.800 --> 00:51:18.322
You can look at what they're making and

00:51:18.342 --> 00:51:18.762
spending.

00:51:19.081 --> 00:51:19.282
Right.

00:51:19.822 --> 00:51:20.782
I'm not pulling back the curtain.

00:51:20.822 --> 00:51:21.344
That's a Google.

00:51:22.188 --> 00:51:23.592
But some of them are itemized.

00:51:23.652 --> 00:51:25.456
If you look and you can see what

00:51:25.476 --> 00:51:26.940
they make on a CEU and you're like,

00:51:26.960 --> 00:51:28.003
they must be making all this money.

00:51:28.846 --> 00:51:29.467
Not all of them.

00:51:30.282 --> 00:51:31.902
Because you can do things and you can

00:51:31.943 --> 00:51:33.003
do them poorly and you can do them

00:51:33.043 --> 00:51:33.184
well.

00:51:33.264 --> 00:51:34.025
And some of them,

00:51:34.125 --> 00:51:37.246
some states are very savvy and some states

00:51:37.266 --> 00:51:37.547
are not.

00:51:37.708 --> 00:51:39.409
All states are not created equal because

00:51:39.429 --> 00:51:41.311
they have different people who've been in

00:51:41.550 --> 00:51:43.751
leadership positions for a different

00:51:43.771 --> 00:51:45.233
amount of times and they've been able to

00:51:45.253 --> 00:51:46.353
steer the ship this way.

00:51:46.635 --> 00:51:48.376
I still don't think even the best ones

00:51:49.016 --> 00:51:50.398
are in the CEU business.

00:51:50.777 --> 00:51:51.679
I've said this before.

00:51:52.079 --> 00:51:53.380
I think you're a media company.

00:51:53.400 --> 00:51:55.320
I think you're a content company,

00:51:55.661 --> 00:51:56.963
but you haven't embraced that yet.

00:51:57.623 --> 00:51:58.583
Of course, it's my lens.

00:51:59.483 --> 00:52:00.063
I think I'm right.

00:52:00.463 --> 00:52:04.105
Red Bull is not an energy drink company.

00:52:04.144 --> 00:52:05.005
I was in a fight with a guy

00:52:05.025 --> 00:52:06.005
on YouTube about this.

00:52:06.206 --> 00:52:07.166
He was just a troll,

00:52:07.206 --> 00:52:08.487
but I was trolling back because, hey, man,

00:52:08.527 --> 00:52:09.347
engagement is engagement.

00:52:09.626 --> 00:52:10.768
He's like, that's not correct.

00:52:10.907 --> 00:52:12.128
And I'm like, walk me through that.

00:52:12.768 --> 00:52:14.168
But Red Bull sponsors,

00:52:14.349 --> 00:52:14.929
have you ever seen the...

00:52:15.148 --> 00:52:15.789
I want to go to one.

00:52:15.809 --> 00:52:16.889
Have you ever seen a Flutog?

00:52:18.867 --> 00:52:19.728
I've heard of that.

00:52:19.748 --> 00:52:20.068
What is it?

00:52:20.208 --> 00:52:22.588
Red Bull Flutog is they go to some

00:52:22.728 --> 00:52:25.391
city with a harbor and they set up

00:52:25.411 --> 00:52:26.510
a big, huge, like,

00:52:27.112 --> 00:52:29.873
thirty-foot-tall platform and then the

00:52:29.893 --> 00:52:32.094
goal is you make a human-powered or

00:52:32.233 --> 00:52:34.054
gravity-wind-powered thing,

00:52:34.454 --> 00:52:35.436
like a hang glider,

00:52:36.235 --> 00:52:38.157
and whoever can go the longest wins.

00:52:38.717 --> 00:52:40.619
And then Red Bull also smartly goes,

00:52:42.119 --> 00:52:43.059
but you gotta make it funny.

00:52:43.679 --> 00:52:44.820
So you gotta dress up like chickens.

00:52:45.101 --> 00:52:45.780
Or aliens.

00:52:46.282 --> 00:52:46.342
Or...

00:52:47.286 --> 00:52:47.887
Your grandma.

00:52:48.409 --> 00:52:50.351
And so there's this... Because Red Bull,

00:52:50.391 --> 00:52:51.233
I believe, is like a...

00:52:51.554 --> 00:52:52.554
It's a Scandinavian.

00:52:53.436 --> 00:52:55.018
It's got the Scandinavian, like,

00:52:55.460 --> 00:52:56.221
Dutch vibe.

00:52:56.260 --> 00:52:57.322
If you've ever hung out with Dutch

00:52:57.362 --> 00:52:57.664
people...

00:52:58.679 --> 00:53:00.581
like whatever's in the water there I want

00:53:00.641 --> 00:53:02.603
some they're just like who are you you're

00:53:02.643 --> 00:53:04.244
our friend now let's go and they're just

00:53:04.364 --> 00:53:05.844
I don't know that's what Red Bull looks

00:53:05.885 --> 00:53:07.987
like or they sponsor the X Games or

00:53:08.007 --> 00:53:09.527
they sponsor I don't know what it is

00:53:09.547 --> 00:53:11.748
but they do like a soapbox derby this

00:53:11.789 --> 00:53:13.971
ridiculous soapbox derby same same vibe

00:53:13.990 --> 00:53:15.632
make a ridiculous soapbox and you got to

00:53:15.652 --> 00:53:17.032
get over these obstacles they're not an

00:53:17.072 --> 00:53:19.695
energy drink company you watch so much

00:53:20.614 --> 00:53:22.818
And the whole thing is a commercial

00:53:22.838 --> 00:53:26.224
because Red Bull gives you wings, right?

00:53:26.364 --> 00:53:27.346
So by the time you see it on

00:53:27.385 --> 00:53:28.427
the shelf at your convenience store,

00:53:28.447 --> 00:53:29.248
you're like, Red Bull,

00:53:29.530 --> 00:53:30.351
that's the Cadillac.

00:53:30.510 --> 00:53:31.893
Do you actually know why Red Bull gives

00:53:31.913 --> 00:53:34.376
you wings and not wings?

00:53:34.458 --> 00:53:34.657
Why?

00:53:36.085 --> 00:53:37.686
Somebody sued them because they were like,

00:53:37.726 --> 00:53:38.626
I bought Red Bull and I did not

00:53:38.646 --> 00:53:39.206
get wings.

00:53:40.447 --> 00:53:41.327
And they were like, okay.

00:53:41.367 --> 00:53:42.909
So they paid the guy, of course,

00:53:42.969 --> 00:53:43.449
they had to.

00:53:43.829 --> 00:53:45.010
But then they spun it and they're like,

00:53:45.030 --> 00:53:45.650
well, we're going to make it.

00:53:46.030 --> 00:53:46.550
Hey, lawyer,

00:53:46.610 --> 00:53:47.371
what do we need to do to make

00:53:47.411 --> 00:53:48.172
it so ridiculous?

00:53:48.211 --> 00:53:49.572
So it's obvious that we're not actually

00:53:49.592 --> 00:53:51.474
giving a human being wings.

00:53:51.494 --> 00:53:53.974
And they're like, say wings.

00:53:54.215 --> 00:53:55.076
So that's why they do it.

00:53:55.096 --> 00:53:56.476
But now it's embedded in your brain.

00:53:56.496 --> 00:53:57.476
So whatever that cost,

00:53:57.737 --> 00:53:59.557
it landed a jingle that actually probably

00:53:59.597 --> 00:54:00.318
boosted their sales.

00:54:00.858 --> 00:54:02.360
Red Bull's not an energy drink company.

00:54:02.420 --> 00:54:03.240
They're a media company.

00:54:03.380 --> 00:54:05.141
APTA sections and academies are not

00:54:05.762 --> 00:54:06.742
membership companies.

00:54:07.063 --> 00:54:09.244
They're media companies with an actual

00:54:09.565 --> 00:54:10.706
heartbeat, right?

00:54:11.166 --> 00:54:12.706
Membership is not a what, it's a how.

00:54:13.387 --> 00:54:14.949
Netflix isn't a membership company.

00:54:15.188 --> 00:54:17.090
Membership is my boredom solution for

00:54:17.130 --> 00:54:18.771
twelve or fourteen dollars a month.

00:54:19.211 --> 00:54:21.012
MedBridge is your CEU solution.

00:54:21.333 --> 00:54:22.793
You understand it's the Cadillac of,

00:54:23.054 --> 00:54:24.235
so you triple down.

00:54:24.996 --> 00:54:26.317
A partnership there, a bridge,

00:54:26.577 --> 00:54:27.657
I don't know.

00:54:28.733 --> 00:54:29.853
So now again,

00:54:30.153 --> 00:54:33.016
and we can wrap the MedBridge part of

00:54:33.056 --> 00:54:34.617
this and close the show.

00:54:34.657 --> 00:54:35.438
But again,

00:54:36.179 --> 00:54:38.201
you're saying these things which trigger

00:54:38.221 --> 00:54:38.922
these ideas.

00:54:38.981 --> 00:54:39.362
I'm like,

00:54:40.563 --> 00:54:42.384
you want to be the person that's at

00:54:42.403 --> 00:54:45.266
the APTA event going around, you know,

00:54:45.467 --> 00:54:47.367
interviewing and talking and having the

00:54:47.407 --> 00:54:48.148
booth set up.

00:54:48.228 --> 00:54:48.909
It's my dream job.

00:54:49.269 --> 00:54:50.570
Why are they not doing that?

00:54:50.971 --> 00:54:52.132
Why do they not?

00:54:52.572 --> 00:54:53.532
APTA or MedBridge?

00:54:53.773 --> 00:54:54.393
MedBridge.

00:54:54.494 --> 00:54:55.155
Thank you.

00:54:56.630 --> 00:54:58.672
They have a booth and they're interviewing

00:54:58.693 --> 00:55:00.554
and they're sharing and they're doing

00:55:00.635 --> 00:55:00.996
live.

00:55:01.255 --> 00:55:03.577
They have launched podcasts with some of

00:55:03.597 --> 00:55:04.119
their instructors.

00:55:04.139 --> 00:55:04.900
They've done that.

00:55:05.579 --> 00:55:07.242
Are they doing a Jimmy level thing?

00:55:07.501 --> 00:55:07.663
No.

00:55:08.809 --> 00:55:10.750
And that's just me patting myself on the

00:55:10.769 --> 00:55:10.969
back.

00:55:11.010 --> 00:55:12.371
Believe me, I'm giving myself props there.

00:55:12.951 --> 00:55:14.532
I look at them and it's the same

00:55:14.572 --> 00:55:15.851
thing from that line from the movie

00:55:15.871 --> 00:55:16.233
Swingers.

00:55:16.313 --> 00:55:16.552
I'm like,

00:55:16.833 --> 00:55:18.673
you're trying to kill this bunny and you

00:55:18.713 --> 00:55:19.914
got these claws and you can't figure out

00:55:19.934 --> 00:55:20.514
how to kill the bunny.

00:55:20.855 --> 00:55:22.235
But why aren't you live stream?

00:55:22.416 --> 00:55:24.777
I went to AOMT three weeks ago in

00:55:24.876 --> 00:55:26.137
Reno, their annual conference.

00:55:26.317 --> 00:55:28.117
I recorded twenty six podcast episodes for

00:55:28.137 --> 00:55:28.699
them in two days.

00:55:28.798 --> 00:55:30.239
I gave them six months worth of content

00:55:30.599 --> 00:55:31.139
in two days.

00:55:31.940 --> 00:55:32.621
Really it's four days.

00:55:32.641 --> 00:55:34.342
Cause I had to fly there, record, record,

00:55:34.362 --> 00:55:34.802
fly home.

00:55:35.003 --> 00:55:35.623
And then we had to edit.

00:55:35.963 --> 00:55:37.744
So it's two days worth of onsite, right?

00:55:38.465 --> 00:55:39.425
I lit, we had, and I,

00:55:39.445 --> 00:55:41.248
this was maybe Tony will be like, Oh,

00:55:41.268 --> 00:55:42.068
Jimmy's figuring it out.

00:55:42.128 --> 00:55:45.610
Now we had the post mortem with the

00:55:45.710 --> 00:55:46.532
leadership at AOM.

00:55:46.572 --> 00:55:47.512
Everybody's like, that was great.

00:55:47.532 --> 00:55:47.952
That was great.

00:55:47.992 --> 00:55:48.893
I was like, it was great.

00:55:49.434 --> 00:55:50.494
And then I just get real quiet and

00:55:50.514 --> 00:55:51.074
I go, hang on.

00:55:51.094 --> 00:55:52.175
I have an idea.

00:55:52.195 --> 00:55:53.016
I'm like, what?

00:55:53.077 --> 00:55:54.338
I'm like, why are we waiting a week?

00:55:55.119 --> 00:55:56.679
What do you mean?

00:55:56.739 --> 00:55:56.820
Well,

00:55:57.382 --> 00:55:59.364
I'm standing there in the hallway doing

00:55:59.385 --> 00:55:59.806
the thing.

00:55:59.826 --> 00:56:00.407
We got lights.

00:56:00.427 --> 00:56:01.547
We got a backdrop.

00:56:01.648 --> 00:56:03.030
We got a desk with your logo.

00:56:03.690 --> 00:56:04.931
Why aren't we creating FOMO?

00:56:05.032 --> 00:56:06.373
Why aren't we live streaming this?

00:56:07.434 --> 00:56:08.295
If you can give me a good reason

00:56:08.315 --> 00:56:09.757
why we aren't live streaming this,

00:56:10.278 --> 00:56:11.019
I'll stop asking.

00:56:11.835 --> 00:56:13.436
And the room of smart people went quiet.

00:56:13.617 --> 00:56:14.458
So I don't know if we're going to

00:56:14.478 --> 00:56:14.699
do it.

00:56:15.358 --> 00:56:17.001
But I've also been saying this about PPS

00:56:17.021 --> 00:56:17.541
for two years.

00:56:18.163 --> 00:56:19.525
Again, in three years, this will happen.

00:56:19.684 --> 00:56:21.005
And everybody will forgot that we called

00:56:21.065 --> 00:56:21.967
it four years ago.

00:56:22.588 --> 00:56:24.309
But why aren't you live streaming?

00:56:24.891 --> 00:56:25.871
Why aren't you also...

00:56:25.931 --> 00:56:27.333
And we can get more back into this.

00:56:27.414 --> 00:56:28.416
Why aren't you live selling?

00:56:29.317 --> 00:56:30.177
If you're PPS...

00:56:31.617 --> 00:56:32.739
Why couldn't you be live selling

00:56:32.778 --> 00:56:34.099
membership at a discounted rate?

00:56:34.500 --> 00:56:35.400
Or add-ons.

00:56:35.701 --> 00:56:36.280
Don't discount.

00:56:36.802 --> 00:56:37.161
Or add-ons.

00:56:37.202 --> 00:56:39.583
Take the whatever course we have right

00:56:39.623 --> 00:56:39.804
now.

00:56:40.143 --> 00:56:40.664
You know what, Jimmy?

00:56:40.784 --> 00:56:41.505
Here, take ten.

00:56:41.965 --> 00:56:43.246
Take ten at seventy percent off.

00:56:43.266 --> 00:56:45.047
If you buy before the live stream over,

00:56:45.146 --> 00:56:45.407
it's this.

00:56:45.588 --> 00:56:46.248
We've only got ten.

00:56:46.288 --> 00:56:46.708
Oh, look at that.

00:56:46.748 --> 00:56:47.068
Bing!

00:56:47.469 --> 00:56:48.088
One went up.

00:56:48.188 --> 00:56:48.809
Only nine left.

00:56:49.597 --> 00:56:50.536
Why aren't you doing that?

00:56:51.217 --> 00:56:51.478
Why?

00:56:51.697 --> 00:56:52.737
I'll tell you exactly why.

00:56:52.978 --> 00:56:54.958
Because it's hard and because no one has

00:56:55.018 --> 00:56:56.278
responsibility for doing that.

00:56:56.579 --> 00:56:59.099
If I said to PPS or anybody or

00:56:59.199 --> 00:57:00.840
APTA, whatever, or MedBridge,

00:57:01.199 --> 00:57:02.460
who's responsible for doing that?

00:57:02.760 --> 00:57:04.360
If that doesn't get done in six months,

00:57:04.601 --> 00:57:05.702
who gets in trouble?

00:57:06.141 --> 00:57:07.041
And the answer is nobody.

00:57:07.762 --> 00:57:09.163
Because if you look at MedBridge's booth

00:57:09.222 --> 00:57:10.202
at CSM, it's great.

00:57:10.663 --> 00:57:11.583
It's a corporate booth.

00:57:11.643 --> 00:57:12.202
It looks great.

00:57:12.222 --> 00:57:12.744
It looks great.

00:57:12.764 --> 00:57:13.463
It does not look boring.

00:57:13.483 --> 00:57:13.864
It's great.

00:57:15.403 --> 00:57:16.065
Could it be better?

00:57:17.246 --> 00:57:18.088
The reason I'm good at this,

00:57:18.128 --> 00:57:18.429
by the way,

00:57:18.449 --> 00:57:19.510
someone gave me a compliment on my

00:57:19.570 --> 00:57:20.891
LinkedIn post because not only did I do

00:57:20.911 --> 00:57:26.800
MedBridge, I did ATI, APTA, Prehab Guys.

00:57:26.840 --> 00:57:27.902
Now people are like, all right, Jimmy,

00:57:27.943 --> 00:57:28.302
roast me.

00:57:30.898 --> 00:57:32.679
You're not roasting them, for the record.

00:57:32.880 --> 00:57:33.701
You're not roasting them.

00:57:33.721 --> 00:57:35.262
Even the ATI one I was nervous about

00:57:35.302 --> 00:57:35.663
doing,

00:57:35.782 --> 00:57:37.764
and I started by taking the bullets out

00:57:37.784 --> 00:57:38.083
of the gun.

00:57:38.123 --> 00:57:39.005
I go, all right,

00:57:39.184 --> 00:57:41.106
ATI's taking some shots in the last six

00:57:41.146 --> 00:57:41.286
months.

00:57:41.306 --> 00:57:42.106
Let's get it out of the way.

00:57:42.387 --> 00:57:43.027
But then everything,

00:57:43.307 --> 00:57:45.369
the thing I said about ATI was, guys,

00:57:45.570 --> 00:57:47.030
you might want to dunk on ATI,

00:57:47.831 --> 00:57:49.213
but they're the canary in the coal mine.

00:57:50.088 --> 00:57:52.010
If they tank,

00:57:52.231 --> 00:57:54.331
what do you think the rest of us?

00:57:54.672 --> 00:57:56.173
I'm not saying it's a direct canary,

00:57:56.193 --> 00:57:59.536
but if they start not doing well,

00:57:59.717 --> 00:58:00.476
that's a sign.

00:58:01.458 --> 00:58:02.498
Also, I will say this.

00:58:02.798 --> 00:58:04.800
Point at one ATI clinician you don't like.

00:58:05.380 --> 00:58:07.202
People love to dunk on a red logo.

00:58:08.067 --> 00:58:09.648
I want you to show me one ATI

00:58:09.668 --> 00:58:10.248
clinician you know.

00:58:10.289 --> 00:58:12.030
Well, you know, I like the people.

00:58:12.190 --> 00:58:13.391
Well, people are an organization.

00:58:13.510 --> 00:58:14.952
It's a collection of people.

00:58:15.193 --> 00:58:16.393
So show me one person you don't like.

00:58:16.413 --> 00:58:16.733
I don't like.

00:58:16.994 --> 00:58:17.193
All right.

00:58:17.213 --> 00:58:18.155
Well, yeah, when you say like,

00:58:18.215 --> 00:58:19.115
I don't like APTA.

00:58:19.135 --> 00:58:20.936
Well, it's just a bunch of members.

00:58:21.396 --> 00:58:21.898
I'm APTA.

00:58:21.938 --> 00:58:22.438
You're APTA.

00:58:22.938 --> 00:58:23.778
Which one don't you like?

00:58:23.858 --> 00:58:25.300
Well, I don't like, you know.

00:58:25.981 --> 00:58:26.181
Right.

00:58:26.400 --> 00:58:27.181
That's right.

00:58:27.262 --> 00:58:27.422
Right.

00:58:27.992 --> 00:58:29.313
You needed something.

00:58:29.373 --> 00:58:29.592
All right.

00:58:29.652 --> 00:58:30.393
We're at, we're at time.

00:58:30.414 --> 00:58:31.974
Uh, parting shots, parting shots.

00:58:32.054 --> 00:58:32.554
So I,

00:58:32.795 --> 00:58:34.056
I don't know if I'm still on the

00:58:34.076 --> 00:58:36.297
video, but I'm looking at my phone.

00:58:36.978 --> 00:58:38.858
I got a message from McDonald's.

00:58:38.878 --> 00:58:40.880
You guys saw, I had McDonald's breakfast.

00:58:41.360 --> 00:58:43.641
The message says lowercase.

00:58:44.121 --> 00:58:46.543
I, I got stars for you.

00:58:46.923 --> 00:58:48.164
And then five stars.

00:58:48.905 --> 00:58:50.206
Get me back though.

00:58:50.425 --> 00:58:51.327
T H O.

00:58:52.722 --> 00:58:54.563
No capitalization throughout this whole

00:58:54.603 --> 00:58:54.784
thing.

00:58:54.824 --> 00:58:56.085
It's like a kid's text message.

00:58:56.105 --> 00:58:56.385
I love it.

00:58:57.164 --> 00:59:00.405
How would you, the letter U, rate your,

00:59:00.606 --> 00:59:01.286
you are,

00:59:01.666 --> 00:59:05.869
recent MCDS experience from one to five?

00:59:06.489 --> 00:59:09.170
So McDonald's is giving me the customer

00:59:09.210 --> 00:59:11.150
five stars and asking me to give them

00:59:11.210 --> 00:59:12.331
back five stars.

00:59:12.532 --> 00:59:13.351
Is that a text message?

00:59:13.711 --> 00:59:14.932
Yeah, it's a text message.

00:59:14.972 --> 00:59:16.012
This is brilliant.

00:59:16.713 --> 00:59:18.733
I never do Google reviews or ask for

00:59:18.753 --> 00:59:19.594
Google reviews.

00:59:20.195 --> 00:59:21.574
I'm going to try this with some of

00:59:21.635 --> 00:59:22.235
our clients.

00:59:22.255 --> 00:59:25.597
I'm going to say, hey,

00:59:25.617 --> 00:59:26.938
you're a five-star patient.

00:59:27.418 --> 00:59:29.719
I would love for you to click this

00:59:29.778 --> 00:59:33.721
link and give us a review on Google.

00:59:33.740 --> 00:59:36.001
What do you think that costs them, Tony,

00:59:36.041 --> 00:59:39.003
to send a text message?

00:59:39.083 --> 00:59:39.943
Millions of dollars.

00:59:40.083 --> 00:59:41.483
They could have put a billboard up.

00:59:42.222 --> 00:59:43.362
Or they could have sent an email,

00:59:43.503 --> 00:59:44.804
but they did a text message because you

00:59:44.844 --> 00:59:45.605
know you're going to open it.

00:59:45.625 --> 00:59:47.067
The open rates are infinitely higher.

00:59:47.827 --> 00:59:50.650
And they wrote it like a friend would

00:59:50.730 --> 00:59:51.130
write it.

00:59:51.230 --> 00:59:53.733
And even if two percent of the people

00:59:53.773 --> 00:59:55.134
follow through on giving them a review.

00:59:56.375 --> 00:59:57.416
And wait, how do they have your number?

00:59:57.456 --> 00:59:58.416
Did you order through the app?

00:59:58.456 --> 00:59:59.478
Is that why I'm trying to figure out

00:59:59.498 --> 00:59:59.918
where to start?

00:59:59.938 --> 01:00:00.219
Yeah, yeah, yeah.

01:00:00.239 --> 01:00:04.041
Through the app.

01:00:04.101 --> 01:00:05.503
If you don't find that directly applicable

01:00:06.164 --> 01:00:06.925
to your clinic,

01:00:06.965 --> 01:00:08.045
if you can't figure that out.

01:00:09.065 --> 01:00:10.045
You're not doing the math with us.

01:00:10.065 --> 01:00:11.925
That's my parting shot.

01:00:11.945 --> 01:00:12.545
Before we leave,

01:00:13.146 --> 01:00:14.206
I do want to say thank you to

01:00:14.246 --> 01:00:17.007
our last sponsor of the day, CPTGPT,

01:00:17.027 --> 01:00:19.027
the world's first AI-trained,

01:00:19.068 --> 01:00:21.007
entirely unrejected claims and vague

01:00:21.047 --> 01:00:21.768
documentation.

01:00:22.088 --> 01:00:23.849
Just type in probably did something

01:00:23.889 --> 01:00:24.409
manual,

01:00:24.648 --> 01:00:26.728
and it'll spit out three units of whatever

01:00:26.909 --> 01:00:28.690
gets paid today.

01:00:28.849 --> 01:00:31.610
That is CPTGPT.

01:00:31.650 --> 01:00:33.911
Check them out at CPTGPT.com.

01:00:34.811 --> 01:00:36.032
Parting shot today would be

01:00:38.123 --> 01:00:39.742
Put stuff out there, poke the bear,

01:00:39.943 --> 01:00:41.724
and you'd be dumbfounded what comes in.

01:00:42.023 --> 01:00:43.143
And if you do it long enough,

01:00:43.164 --> 01:00:44.905
people are like, how are you everywhere?

01:00:44.925 --> 01:00:46.605
I'm like, I come up with ten ideas,

01:00:46.625 --> 01:00:47.664
and then I schedule them to come out

01:00:47.684 --> 01:00:48.425
over the next ten days.

01:00:48.744 --> 01:00:50.786
I'm not sitting there online all the time.

01:00:50.806 --> 01:00:51.945
I am probably a lot,

01:00:52.206 --> 01:00:53.206
but not all the time.

01:00:53.766 --> 01:00:54.806
But put stuff out there,

01:00:54.867 --> 01:00:57.246
and this doesn't have to be huge things.

01:00:57.286 --> 01:00:58.367
McDonald's is texting you.

01:00:58.608 --> 01:00:58.967
They gave...

01:00:59.648 --> 01:01:02.369
reciprocity that gave you five stars and

01:01:02.409 --> 01:01:04.650
you are now feel obligated to do it.

01:01:05.210 --> 01:01:06.490
Uh, Tony will be back on Tuesday.

01:01:06.570 --> 01:01:07.652
Dave Kittle will be here,

01:01:07.731 --> 01:01:09.632
not only in mind and body,

01:01:09.652 --> 01:01:10.893
but also in spirit.

01:01:11.594 --> 01:01:13.155
Uh, Tony, we'll see you on Tuesday.

01:01:13.335 --> 01:01:14.554
Let's talk more about live selling and

01:01:14.594 --> 01:01:15.376
make sure I don't forget.

01:01:15.396 --> 01:01:17.115
Cause I feel like that is the beginning

01:01:17.155 --> 01:01:18.677
of the wave and you have some experience

01:01:18.697 --> 01:01:19.036
doing that.

01:01:19.336 --> 01:01:20.297
All right, Tony, we'll talk soon.