Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave…
🎙️ What’s the real value of a physical therapist in today’s world? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato (📺 Learn Medicare Billing) & Dave Kittle (🎥 The Dave Kittle Show) to break down pricing, competition, and why PTs MUST rethink how they define…
PPS Week is here — but is the profession stuck in the past when it comes to media? Jimmy, Dave, and Tony dive into why the live stream pitch matters, how Prompt’s bold move is a glimpse of the future, and why PTs need to message smarter, faster, and louder.…
PPS Week is here — but is the profession stuck in the past when it comes to media? Jimmy, Dave, and Tony dive into why the live stream pitch matters, how Prompt’s bold move is a glimpse of the future, and why PTs need to message smarter, faster, and louder.…
This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild. Plus, why AI is…
PT clinics, associations, and content creators — this one's for you. From cancellation fees and legal threats to fractional content direction and media strategy that scales, we cover it all. If you’ve ever asked how to turn content into ROI, this episode has answers. Dave Kittle, Tony Maritato, and Jimmy…
In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals…
💬 In this inspiring episode, Susan Lukens shares her journey from a self-described shy kid to a respected leader in physical therapy. Learn how the LAMP Leadership Program and the Academy of Leadership and Innovation (APTA) helped her find her voice, build confidence, and become a mentor to others. 🎙️…
🎯 In this episode, Tony Maritato, and Dave Kittle go deep on how physical therapists can respond to the rising GLP-1 trend without chasing fads or losing authenticity. From content strategy and cash-pay pricing to the psychology of commitment and video marketing, this is your real-world playbook for growing your…
Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts Guests: ????️ Dave Kittle (https://www.youtube.com/@thedavekittleshow/featured) ????️ Tony Maritato (https://www.youtube.com/c/MedicareBilling) Topics Covered: • How GLP-1 meds are changing how patients think about healthcare • Why some PTs win on social and others fade out • The “voice vs. volume” debate in…
In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value,…
Jimmy McKay and Katie Sutton speak with David Fathalikhani (https://www.linkedin.com/in/david-fathalikhani-10127985/) , live from APTA's Future of Rehab Therapy Summit.
This episode breaks down why most physical therapists are undercharging — and how to fix it. We cover how to: ✅ Raise rates with confidence ✅ Monetize your treatment sessions as content ✅ Ethically use patient footage with HIPAA in mind ✅ Build trust and grow revenue 📲 You’ll also…
Physical therapists: tired of “spray and pray” marketing? In this episode, we break down real-world, trackable strategies for local clinic marketing — including a $3/day Facebook ad campaign that generated 3 million views and real patient leads. No fluff, no boosting — just data-backed, practical tips you can implement today.…
