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Marketing Doesn't Work! 1/5

Healthcare and PT clinic marketing in 2026 is changing fast. In this episode, we break down what to start, stop, and continue doing to attract patients, grow your brand, and keep your sanity. Description: Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die…

Inside Pro Golf PT: What It’s Really Like Treating PGA Tour Athletes What does a physical therapist for the PGA Tour actually do? In this episode, we walk “Nine Holes” with Jason Stodell — longtime PT for the PGA, Champions, and Korn Ferry Tours. From working The Masters at Augusta…

Dr. Steve Karas — PT, educator, researcher, and data-driven advocate for change in DPT education. In this episode: • Why tuition has skyrocketed — but outcomes haven’t • The quiet epidemic of PT school dropouts • How pass rate declines may signal deeper systemic cracks • Are hybrid programs innovating……

Is the Doctor of Physical Therapy degree still worth it? Dr. Steve Karas doesn’t just ask the question — he backs it with data, and the results are alarming. In this candid conversation, Steve dives into the structural problems plaguing PT education: skyrocketing tuition, declining board pass rates, hybrid program…

This solo episode digs into a simple but uncomfortable question: If you criticize other healthcare providers for misleading claims…Have you checked your own website lately? Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical…

This isn’t about Stretch Labs. Or assisted stretching. Or even physical therapy. This is about your website. And your marketing. And the promises you make — even when you don’t mean to. Jimmy breaks down: The ethical spectrum of healthcare marketing (green, yellow, red claims) Why PTs aren’t lying, but…

Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now. What You’ll Learn: •…

In this episode of PT Pintcast, Jimmy sits down with Tony Maritato and Dave Kittle for a no-BS conversation about how physical therapists and clinic owners can grow smarter — not just bigger — in 2026. You’ll learn: Why most PTs are already doing $10,000 evaluations (but charging $100) How…

We discuss the harsh financial reality facing new physical therapists: taking on $150,000 in student loans for an $85,000 starting salary. I break down how that debt compounds at 8% interest over 20 years and explore the disconnect between the calling narrative we're sold and the actual financial sustainability of…

Discover the ultimate secret to achieving success in any field. Is it talent or effort that makes the difference? In this video, we delve into the age-old debate of talent vs. effort, exploring the roles that natural ability and hard work play in determining success. We'll examine real-life examples of…

Discover the secrets to overcoming burnout and becoming a more effective leader in this insightful video, Beyond Busyness: Understanding Burnout and Effective Leadership. Learn how to recognize the signs of burnout, prioritize your well-being, and develop the skills necessary to lead with purpose and passion. Explore the intersection of busyness…

Discover the secret to transforming your workplace relationships with the power of listening. In this video, we explore the importance of effective listening in the workplace and how it can improve communication, build trust, and increase productivity. Learn how to become a better listener and create a positive work environment…

Books n Stuff with Rebekah Griffith & Jimmy McKay

Physical therapy doesn’t have a motivation problem — it has a communication problem. In this episode of PT Pintcast, Jimmy McKay and Rebekah Griffith dig into why the profession keeps having the same conversations year after year — and why so little actually changes. From conferences where nothing leaves the…

We discuss the challenges professionals face in having difficult conversations, particularly around topics like insurance, compensation, and financial negotiations. The book aims to help people overcome their discomfort with sales and unstructured conversations by providing a structured approach.

Physical therapy doesn’t lack ideas — it lacks follow-through. In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the…

What clinicians mean vs what patients hear. Language matters more than we think.