Most physical therapy clinics don’t have a marketing problem — they have an attention problem. In this episode of PT Pintcast, Jimmy McKay breaks down why expensive conference booths, trendy social posts, and episodic marketing fail to build trust — and what clinic owners, healthcare leaders, and PT entrepreneurs should…
We compare underrated physical therapy specialties to Winter Olympic sports. We talk about hand therapists as curling—where millimeters and pressure create massive consequences. We discuss cardiopulmonary PTs as speed skating, emphasizing rhythm, efficiency, and vital energy management. We explore running PTs as Nordic combined, focusing on power, mechanics, and maintaining…
We discuss how to build familiarity and trust on social media without relying on viral moments. We break down a four-step strategy: pick one platform, day, and format for a recurring slot; stop posting services and instead share human moments, clinic insights, and patient education; commit to consistent posting frequency…
Discover the truth behind why healthcare marketing often falls short of its goals. In this video, we'll explore the common pitfalls of healthcare marketing and why building familiarity over time is key to success, particularly in the physical therapy industry. By understanding the importance of establishing a strong reputation and…
Most PT marketing fails because it chases moments instead of relationships. In this episode, Jimmy McKay breaks down: • Why conference booths don’t create trust • How familiarity actually drives hiring and patient decisions • Why copying trends kills credibility • The difference between storytelling and telling stories • Why…
Private practice physical therapy, healthcare leadership, and clinic growth all require one thing PTs already have: leadership skills. The problem? Most physical therapists were never trained to recognize them. At CSM 2026, three physical therapists from radically different career paths—Army PT leadership, pediatric clinical leadership, and Silicon Valley health tech—make…
COVID changed everything — and for many PTs, it left emotional wounds that haven't healed. Kristin Walls and Lisa Kohler join us to unpack “moral injury” — how it’s different from burnout, how it showed up in outpatient and acute care settings, and why it matters for the future of…
What if leadership in physical therapy wasn’t about titles — but about how you show up? In this episode, three powerhouse PTs share how they stepped up in their careers — not by chasing roles, but by owning their value, raising their hand, and realizing that leadership is a behavior,…
🎓 Think peer review is just red ink and rejection? Think again. In this special CSM 2026 preview, we sit down with Dawn Magnusson and Rachel Prusynski — part of the editorial team behind PTJ: Physical Therapy & Rehabilitation Journal — to break down the peer review process and show…
Discover the hidden pitfalls of selling on LinkedIn and how to avoid the pitch trap that's costing you trust and credibility. In this video, we'll explore the common mistakes people make when trying to sell on LinkedIn, and provide you with valuable insights on how to build trust and establish…
Dawn Magnusson & Rachel Prusynski – PTJ Editorial Team EPISODE SUMMARY: Is peer review really that scary? This special CSM 2026 preview pulls back the curtain on academic publishing with two editors from PTJ. Whether you're a clinician, student, or early-career researcher, you'll learn how to start writing, reviewing, and…
🧬 Immunotherapy is changing cancer care — but are PTs ready to meet the moment? In this episode of PT Pintcast, host Jimmy McKay talks with oncology PT leaders Scott Capozza, Amanda Giarratano, and Stephen Wechsler about how physical therapists can play a vital role in improving outcomes for cancer…
What happens when the immune system turns into a weapon against cancer — and PTs aren’t sure what to expect? Join Jimmy McKay as he interviews three leaders in oncology rehab at CSM 2026. Scott Capozza, Amanda Giarratano, and Stephen Wechsler break down what immunotherapy means for PTs — and…
🎾 Pickleball is booming — and PTs need to pay attention. In this fun (and costume-filled) episode, Jimmy chats with Diane Fleming and Kristin Walls about their session at CSM 2026: “What’s the Dill with Pickleball?” They explore why this sport is exploding with older adults, the types of injuries…
Pickleball is the fastest-growing sport in America — especially with older adults. But with its explosive popularity comes a wave of injuries. PTs Diane Fleming and Kristin Walls join the show to share insights from their CSM 2026 session, covering: • Why pickleball matters in geriatrics AND sports • Common…
In this episode, we sit down with the powerhouse PTs behind the LAMP Leadership TED-style session at CSM 2026. If you’re a clinician, student, or healthcare leader looking to reignite your purpose, this one’s for you. Our guests share raw, personal stories about stepping into leadership from non-traditional paths, battling…
If you're a physical therapist, strength coach, or clinic owner, this is your masterclass. Rob Panariello, former NFL Director of Health & Performance and PT business founder, joins Jimmy to talk about: What new grads get wrong Strength as the foundation of sports rehab How to think like a clinic…
Are physical therapists secretly the best content creators on the planet? In this PT Breakfast Club livestream, Jimmy McKay, Dave Kittle, and Tony Maritato break down what’s working in 2026 for organic reach: posting volume, repeatable formats, clinic-friendly filming, DM strategies that create referrals, and how to handle criticism without…
