🚨 What do McDonald’s value meals, cruise ships, and smart bird feeders have to do with physical therapy profitability? In this episode of PT Breakfast Club, we dive into: 🧠 How McDonald’s inspired a smarter way to structure treatment visits 🚢 The untapped goldmine of becoming the Cruise Ship PT…
In this episode, Jimmy, Dave, and Tony go deep into the evolving world of physical therapy, self-pay models, and the surprising economics of "train the trainer" models — including caregivers and personal trainers stepping into rehab roles. 00:00 - Intro: Coaching Caregivers & Trainers? 02:35 - Why Yanni’s model wouldn’t…
Why would a respected PT leader step back from the national stage? Dr. Janet Bezner — former CAPTE chair, academic powerhouse, and leadership voice in PT — joins Jimmy to unpack career evolution, mentorship fatigue, and how identity shifts in the next chapter. Whether you’re a new grad, seasoned faculty,…
How do you design marketing campaigns that actually move people — not just make noise? In this episode, we go deep into the psychology of attention, the mistakes most brands make, and the difference between tactics and strategy that scales. From billboard campaigns to CEO-CMO conflict, this one’s packed with…
Your marketing doesn't suck. But your strategy might.In this episode, Jimmy breaks down how to build campaigns that work — not because they’re loud, but because they’re smart. From bar promos and billboards to multi-channel experiences, this is a tactical deep dive into why attention is earned, not bought. Perfect…
Are you a PT running on fumes or a clinic owner stuck in system chaos? This episode will wake you up. Alex Bendersky — from SPRY, systems thinker, and human-first leader — dives deep into what actually makes a resilient team, why most clinics burn out their people, and how…
Why aren’t physical therapists paid like doctors — even though the outcomes prove they should be? In this episode of PT Pintcast, Jimmy sits down with Josh Bailey, PT, to unpack the uncomfortable truth about reimbursement, CPT codes, employer contracting, and why physical therapy keeps getting boxed into time-based billing…
“You don’t need to be a Navy SEAL to be resilient — you just need to learn to build fire with no tools.” In this raw and wide-ranging conversation, Dr. Alex Bendersky, Head of Clinical Innovation, shares real-world lessons from complexity theory, resilience, and leadership inside modern healthcare systems. We…
📢 Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow. 🎯 Whether you're a…
📢 Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow. 🎯 Whether you're a…
If you've ever looked at a complex rack system and thought, "That looks cool... but who is it actually for?"—this is your answer. We're cutting the hype and the marketing. Host Jimmy McKay sits down with STROOPS Rack builder, Shon Harker, for a deep dive into the why behind the…
This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack: • Why playing defense is holding PTs back • The “mud pie” problem in PT communication • What attention has to do with value • The real job of consultants • Why innovators must lead — and…
Private practice physical therapy success isn’t just about clinical skills. In this episode, PT educator and leader Dr. Janet Bezner reflects on a 45-year career and explains why relationships, leadership skills, and mentorship matter far more than most physical therapists realize. For PTs, clinic owners, and new grads trying to…
Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow. Whether you're a clinic owner,…
What’s the real purpose of a squat rack — and is it right for your home gym, clinic, or training space? In this episode, Jimmy McKay talks with Shon Harker, the designer behind STROOPS' performance rack system. From Olympic lifting and offloading to space-saving hacks for rehab professionals, we cover…
Discover the surprising reason why growth often fails to take off. It's not about the quality of care, but rather the lack of momentum to get things started. In this thought-provoking video, we explore the idea that growth doesn't fail because the care isn't good, it fails because momentum never…
