Dec. 30, 2025
Beyond Results: The True Heart of Customer Loyalty
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Books n Stuff with Rebekah Griffith & Jimmy McKay
Physical therapy doesn’t have a motivation problem — it has a communication problem. In this episode of PT Pintcast, Jimmy McKay and Rebekah Griffith dig into why the profession keeps having the same conversations year after year — and why so little actually changes. From conferences where nothing leaves the…
We discuss the challenges professionals face in having difficult conversations, particularly around topics like insurance, compensation, and financial negotiations. The book aims to help people overcome their discomfort with sales and unstructured conversations by providing a structured approach.
Physical therapy doesn’t lack ideas — it lacks follow-through. In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the…
What clinicians mean vs what patients hear. Language matters more than we think.
Physical Therapy Roles: The Unsung Healthcare Superheroes - Episode 4
Stuck in the insurance hamster wheel? You're not alone. Most PTs are overpaying just to get underpaid. In this episode, we unpack how the insurance model is holding you back—and the powerful shift that lets you serve more patients AND make more money. What you'll learn: Why you're billing $150…
Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table. ???? What You'll Learn: • Why traditional reimbursement is broken — and what…
Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education. In this episode: • What AI literacy actually means for PTs and students • How Hoda built a clinical-grade AI platform for remote monitoring and documentation • Where AI…
Fractional healthcare marketing strategist Andrea Tager breaks down exactly why most physical therapy content fails to reach the right audience — and how to fix it. Whether you're running ads, doing Reels, or posting on LinkedIn, if you’re targeting the wrong person with the wrong message, you're just making noise.…
Artificial intelligence in physical therapy is already here — and it’s changing patient monitoring, documentation, and hybrid care models. In this episode, PTs and clinic owners learn how AI tools, RTM, and AI literacy can improve patient outcomes and clinic efficiency. Hoda Salsabili, founder and professor working at the intersection…
In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what…
PTs, are you watching your insurance reimbursements shrink while your costs explode? Matt Fane was — so he bought the clinic he worked at and is now leading the charge into a hybrid, cash-based model. 🎙 In this episode, Matt walks through his first 90 days of ownership — from…
How to Generate $5,000 in New Revenue in a Weekend (No Ads, No Evals)
