Unlocking Career Growth in Physical Therapy

WEBVTT

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Happy Tuesday morning to you

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as we are live with PT Breakfast Club.

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Well, I mean,

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last week I was dead silent

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because I lost my voice,

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which is akin to tearing

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your ACL as a running back,

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losing the voice to a

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podcast or that SAT-like analogy.

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And I'm back,

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but you can tell I'm hobbling

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just a little bit.

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I'm Jimmy McKay, will be joining me very,

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very soon, probably.

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He seems like the kind of

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kid who would slide in two

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or three minutes.

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after class would start but

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uh dave kittle will be

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joining me very very

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shortly and I think tony

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maritato is off today uh

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the topic I wanted to

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discuss since I was silent

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last week as dave jumps in

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the studio here's the thing

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dave good morning to you

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here's my question to you

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are things greatly better

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on the spectrum and greatly

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worse what I mean is the

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edges of the bell curve

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Or do we just hear about

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things faster and more

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often because we're so connected?

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And what I'm getting at is

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what you and I and Tony were discussing.

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We won't go into specifics.

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I don't want to talk about

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people specifically in terms of names.

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But it seems as if there are

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a lot more people.

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And is this my perception or

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is this reality?

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I want to know your thoughts.

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I don't want to know people

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who are listening live and

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recorded in terms of people looking for.

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ways out of our profession

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we shared a few screenshots

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of people saying I'm

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looking and describing

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their dream job and we I

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have to be honest here we

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have to call people out for

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this some of these dream

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jobs are insane essentially

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I would like to do whatever

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I mean I'm aggrandizing a

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little bit we'll get to it

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we'll get to it

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I think you should share.

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You should get those ready

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because those are something

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to actually share on the

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screen so we can read

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verbatim what people are

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seeking and what they're looking for.

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How about this?

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I'll read it,

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but I want to leave the

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person's name out of it

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because I don't want to

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toast people who don't know.

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But what I'm getting at is

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people are writing job

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descriptions for themselves,

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which is a good exercise.

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decide what you wanna do, right?

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Write it as a job description.

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This is also said to be what

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you're supposed to do with your life,

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right?

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You're supposed to write

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your obituary or what you

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want to be said in your obituary.

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And then while you have time,

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go back and do those things.

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I already feel like you

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tipped your hand there, though, Dave,

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what your thoughts on

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reading some of these job descriptions.

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I mean,

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I'm supposed to be neutral here as

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the host, but even I'm like, guys,

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the things that you're

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asking for essentially is

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like not just flexibility,

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but ultimate flexibility.

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I want to do only the things

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that I want to do only when

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I want to do them.

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I want to get paid as much,

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if not more than I'm getting paid now.

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And where's this job, where do I sign up?

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And I don't know,

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the level of disconnect

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where people are like, hey man,

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do you think if that job existed,

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I'd be sitting here showing

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you how to get it,

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or maybe I'd just go get it.

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So we're looking for things

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like utilization review,

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but they wanna do,

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when was that the ultimate

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ticket out and the ultimate

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ripcord of our profession?

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Everybody's dying to be a

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utilization reviewer.

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Also, by the way,

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while on the same Facebook groups,

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we are bitching about

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utilization reviewers.

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Right.

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So really quick.

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So you were saying the

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original question is,

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is the feedback loop faster

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because of technology in

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terms of some of the,

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either some of the negative

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sentiment in any profession,

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but especially ours, physical therapy,

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healthcare in general,

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or it's actually that bad

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in the trenches?

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Is that kind of like your

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original question?

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It's getting worse,

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but we just heard about it more.

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I think it can be both.

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I mean,

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there are some challenges when

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someone says worse.

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I mean, the reimbursement,

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I just saw some other posts

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for a local Bay Ridge,

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New York City group here.

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And someone was, you know,

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complaining about a nursing

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home or all the Brooklyn

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nursing homes are like, you know,

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understaffed and they're

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bad and this and that.

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And

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Um, but, but the,

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but the same person also say,

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check and see what your insurance covers.

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Right.

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So then I chime in and I

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made me a different angle,

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but I'm saying like, Hey, um,

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reimbursement,

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insurance reimbursement for

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basically every health care

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service or many of them is

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either plateaued or in some

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cases decreased.

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So sometimes everyone's like, oh,

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all these Brooklyn rehab facilities,

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school nursing facilities are bad.

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That was the opinion.

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And then I said, well,

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There's a change in payment

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or there's less payment for

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a lot of these services or

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even maybe their main

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billable service as a

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skilled nursing facility.

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So that will result in

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either higher productivity

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or lower pay for staff.

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And then some staff leave over time,

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over years,

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and then they are unable to

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hire new staff.

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And then that results in the

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place being short staffed.

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And then if the place is understaffed,

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then the quality,

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the experience of the

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patient experience and all that,

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where you have to ring the

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bell 50 times for a nurse

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to come attend to your

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bedside in a skilled

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nursing facility or a rehab

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center or whatever.

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It takes more of that.

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And then family members come

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in and visit and then they

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go on Facebook and then

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they post what they're experiencing.

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And that's the thing is,

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I think it can be both.

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I think there are some

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challenges with the volume

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of things in health care.

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And if you don't have money, unfortunately,

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you kind of get screwed.

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Right.

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Well, here's my question then.

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So let's stay on the clinician side,

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right?

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Because we're PTs and we can

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speak from the clinician side.

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There's been a lot of discussion recently,

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and maybe it's just the

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algorithms showing me

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things that I'm clicking on

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and spending time on,

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which I am not blind to.

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But people are talking about, well,

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then we need to unionize.

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We need to stop taking these jobs.

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Or is the question...

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Is this job right for you?

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Like, you know what I mean?

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Like, I'm starting to wonder,

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caring for humans on a very

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one to one level hasn't

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fundamentally changed much

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in the last 10 to 15 years, right?

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I mean,

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the job hasn't changed much in terms of

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Now,

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different things you can say the job

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has changed because of productivity,

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because of reimbursement,

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to continue to stay the same,

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you have to do more,

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and that can make the job less.

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I'm very, very aware of that.

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So my question is,

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let me use my own story for

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a different analogy.

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When this thing was invented, the iPhone,

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I looked around,

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I was listening to a radio

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station from Los Angeles

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while I was in Pennsylvania, and I said,

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as a 28-year-old,

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My job 10 years from now

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will be vastly different from this.

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I don't like it.

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I don't like what that picture looks like.

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I am now gonna look for the door.

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What I didn't do is I didn't

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go bitch about iPhones and streaming.

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I did because in my mind, I was like,

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that's yelling at the wind.

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It's not going to do anything.

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It's not going to progress me.

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I actually went the other

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route is I kept my mouth shut and said,

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I need to get off of this boat quick.

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I want to make sure I'm the

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first one off this boat.

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And I don't know if I've

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ever actually shared this.

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I went to go to law school.

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Did I ever tell you that?

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Could you imagine me as a lawyer?

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No, absolutely.

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I could.

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Yes, I could.

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Really?

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Oh, I went to go to law school.

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Hated that idea.

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Went to go to business school.

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I finished a year of business school.

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Didn't feel I didn't care

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about going back to the

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second year of three year

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business school.

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And that's when I found PT

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through meeting PTs.

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But my so my analogy there

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was I saw the future of my

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profession as a broadcaster.

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Didn't like it.

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So I left.

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And I feel like people are

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just yelling to get it to change.

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I'm like,

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I don't know if it's going to

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change much because you don't like it.

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That's not how things work.

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The feedback loop is faster.

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It's really fast.

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Facebook was around, obviously,

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when I graduated in 2011.

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And then my first job for two and a half,

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three years in New Jersey,

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Facebook was around.

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But

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The Facebook groups are what,

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whether the group is a

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niche group around a certain thing,

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like now it's the

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non-clinical jobs for PT, OT, SLP,

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whatever.

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That group, Meredith has done a great job.

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She's grown it tremendously.

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And COVID obviously helped,

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and we can touch on that, in my opinion.

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But the other groups around

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like either physical

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therapy practice owners or

00:09:14.969 --> 00:09:16.470
it's the doctor of physical therapy,

00:09:16.490 --> 00:09:17.210
student group, whatever.

00:09:17.230 --> 00:09:18.691
But, yeah,

00:09:18.711 --> 00:09:19.831
some of the biggest negative

00:09:19.871 --> 00:09:21.553
sentiments just are shouted

00:09:21.573 --> 00:09:22.193
from the rooftops.

00:09:22.274 --> 00:09:24.196
And then some people are like, yeah,

00:09:24.275 --> 00:09:24.655
kind of.

00:09:24.735 --> 00:09:25.856
I kind of believe in that, too,

00:09:25.917 --> 00:09:27.378
or I'll like it or whatever and chime in.

00:09:27.398 --> 00:09:29.158
And then others are just like, come on,

00:09:29.239 --> 00:09:30.240
you know, just jump on.

00:09:30.340 --> 00:09:30.961
And, you know,

00:09:31.081 --> 00:09:32.282
snowball becomes the avalanche.

00:09:32.970 --> 00:09:33.309
Yeah,

00:09:33.450 --> 00:09:35.211
I was going to say it gets cyclical

00:09:35.250 --> 00:09:35.751
real fast.

00:09:36.251 --> 00:09:38.173
And then the funny part is I

00:09:38.192 --> 00:09:39.173
would love – you know how

00:09:39.192 --> 00:09:41.033
people map out the hero's

00:09:41.094 --> 00:09:42.294
journey and then you can

00:09:42.335 --> 00:09:43.696
lay it over kind of any movie?

00:09:43.936 --> 00:09:44.936
It's like there's a hero

00:09:44.995 --> 00:09:46.157
who's given a challenge and

00:09:46.177 --> 00:09:47.817
then he meets a guide or whatever.

00:09:48.337 --> 00:09:49.458
I feel like there's like a

00:09:49.778 --> 00:09:51.659
life cycle of a problem or

00:09:51.679 --> 00:09:52.480
a Facebook group.

00:09:53.061 --> 00:09:53.900
It's like a bunch of people

00:09:53.921 --> 00:09:54.520
start together.

00:09:54.841 --> 00:09:56.182
They start working the problem.

00:09:56.322 --> 00:09:57.222
Hey, have you tried this?

00:09:57.263 --> 00:09:57.982
Have you tried this?

00:09:58.484 --> 00:09:59.563
And then comes in like the

00:09:59.683 --> 00:10:00.524
Oscar the Grouch.

00:10:01.424 --> 00:10:03.166
and oscar the grouch is or

00:10:03.186 --> 00:10:04.886
eeyores to use like child

00:10:04.947 --> 00:10:06.869
characters which is like

00:10:06.928 --> 00:10:08.389
this sucks everybody sucks

00:10:09.190 --> 00:10:11.110
everything sucks we should

00:10:11.191 --> 00:10:12.292
leave I feel like there's a

00:10:12.591 --> 00:10:14.092
life cycle of that it's

00:10:14.113 --> 00:10:15.293
like everything's based on

00:10:15.374 --> 00:10:16.975
like how do we you know

00:10:17.134 --> 00:10:18.635
positivity and that's where

00:10:18.676 --> 00:10:19.537
like the funny part like

00:10:19.716 --> 00:10:20.576
not to go too niche but

00:10:20.596 --> 00:10:21.597
that's where like a really

00:10:21.717 --> 00:10:25.380
well moderated facebook group can be like

00:10:26.383 --> 00:10:27.443
can be really great.

00:10:27.624 --> 00:10:29.485
Like when I get or start

00:10:29.525 --> 00:10:30.846
using products or services

00:10:30.886 --> 00:10:32.769
or apps or computer programs,

00:10:33.109 --> 00:10:34.669
I immediately join their Facebook group.

00:10:35.211 --> 00:10:36.511
Because no matter how good

00:10:36.892 --> 00:10:38.413
customer service is for a company,

00:10:40.394 --> 00:10:41.135
a lot of people,

00:10:41.235 --> 00:10:42.417
I'd say the middle of the bell curve,

00:10:42.758 --> 00:10:43.177
the Oscar,

00:10:43.197 --> 00:10:44.119
the Grouchers and the Eeyores

00:10:44.139 --> 00:10:45.120
are the edges, right?

00:10:46.100 --> 00:10:47.381
Most people do like to be helpful.

00:10:48.854 --> 00:10:50.394
But I feel like there's not

00:10:50.434 --> 00:10:51.375
a whole lot of other things

00:10:51.436 --> 00:10:52.417
besides what someone like

00:10:52.476 --> 00:10:53.597
Meredith Kasten is doing,

00:10:54.077 --> 00:10:55.219
saying there are no other

00:10:55.298 --> 00:10:56.760
non-clinical jobs out there.

00:10:56.801 --> 00:10:58.042
But sometimes, I mean,

00:10:58.062 --> 00:10:58.922
people gave me this advice.

00:10:59.403 --> 00:11:01.063
It sounds like you don't want to be a PT.

00:11:01.083 --> 00:11:02.105
And I was like, oh yeah, you're right.

00:11:02.926 --> 00:11:04.147
So then I stopped being a

00:11:04.226 --> 00:11:05.106
practicing physical

00:11:05.147 --> 00:11:07.349
therapist because I was like, yeah,

00:11:07.408 --> 00:11:09.770
I'm trying to put too much onto this job.

00:11:10.351 --> 00:11:10.991
That's not a job.

00:11:11.231 --> 00:11:12.192
I need to develop my own.

00:11:12.854 --> 00:11:13.573
So it feels like that's what

00:11:13.594 --> 00:11:14.075
people are doing.

00:11:14.095 --> 00:11:15.235
They're trying to develop their own job.

00:11:15.275 --> 00:11:16.476
They're trying to make someone else

00:11:17.816 --> 00:11:19.716
make it for them instead of leading.

00:11:19.736 --> 00:11:20.317
People are like,

00:11:20.356 --> 00:11:21.537
I have no experience in

00:11:21.657 --> 00:11:22.817
sales or marketing,

00:11:22.856 --> 00:11:24.197
but I wanna go do med sales.

00:11:24.317 --> 00:11:24.618
It's like,

00:11:27.278 --> 00:11:28.438
what would you tell a 19 year old?

00:11:28.458 --> 00:11:29.219
You tell a 19 year old,

00:11:29.239 --> 00:11:30.759
either get a degree or do an internship.

00:11:30.940 --> 00:11:32.480
So here's my advice for you.

00:11:32.879 --> 00:11:34.140
Get a degree or do your internship.

00:11:34.181 --> 00:11:34.260
Now,

00:11:34.301 --> 00:11:35.660
I think Meredith Caston from

00:11:36.081 --> 00:11:37.041
Non-Clinical PT would say,

00:11:37.380 --> 00:11:38.282
you can repurpose,

00:11:38.302 --> 00:11:39.101
there's a third option.

00:11:39.341 --> 00:11:40.261
You can repurpose some of

00:11:40.282 --> 00:11:41.142
those skills that you have

00:11:41.202 --> 00:11:43.283
already into something else,

00:11:43.643 --> 00:11:44.682
find out what those things are.

00:11:44.764 --> 00:11:45.724
But if you don't like those things,

00:11:45.744 --> 00:11:46.384
I don't know what to tell you.

00:11:48.808 --> 00:11:49.089
Yeah.

00:11:49.208 --> 00:11:50.769
I mean, um, real quick.

00:11:50.789 --> 00:11:52.971
So my opinion on this shift,

00:11:53.030 --> 00:11:53.971
especially whether it's

00:11:54.532 --> 00:11:56.373
therapists leaving our profession,

00:11:56.432 --> 00:11:58.114
leaving healthcare or just

00:11:58.134 --> 00:11:58.974
leaving patient care,

00:11:59.835 --> 00:12:02.556
my loosely held opinion is

00:12:02.615 --> 00:12:05.258
like we had COVID and everyone's,

00:12:05.278 --> 00:12:07.318
you know, everyone's friends, cousins,

00:12:07.399 --> 00:12:08.318
neighbors, whatever.

00:12:08.399 --> 00:12:09.659
Like a lot of those folks

00:12:09.700 --> 00:12:10.780
were working from home, right?

00:12:10.821 --> 00:12:12.822
Like if you're a knowledge worker, um,

00:12:13.001 --> 00:12:14.042
if you're a project manager,

00:12:14.101 --> 00:12:16.583
if you're an attorney, if you are like,

00:12:17.063 --> 00:12:17.124
um,

00:12:18.504 --> 00:12:19.466
I'm trying to think of some

00:12:19.505 --> 00:12:20.606
other patients that we've had,

00:12:20.667 --> 00:12:22.048
like someone who worked for LinkedIn,

00:12:22.087 --> 00:12:22.727
someone who worked for

00:12:22.788 --> 00:12:25.330
Venmo and Google and you know,

00:12:25.629 --> 00:12:27.831
a music company, like a music executive,

00:12:27.851 --> 00:12:29.192
they could all work from

00:12:29.253 --> 00:12:31.375
hotel rooms and their homes and all that.

00:12:32.836 --> 00:12:34.517
I think that a physical

00:12:34.557 --> 00:12:37.038
therapist with COVID, they were like, Oh,

00:12:37.198 --> 00:12:38.639
like it's either telehealth

00:12:39.900 --> 00:12:43.043
or have to go out into COVID or now then,

00:12:43.082 --> 00:12:43.943
you know, then COVID kind of,

00:12:44.758 --> 00:12:47.299
kind of resolved or blew over or whatever.

00:12:47.519 --> 00:12:48.821
But a lot of these physical

00:12:48.841 --> 00:12:50.240
therapists are like,

00:12:50.501 --> 00:12:52.342
I believe that they're saying like,

00:12:53.023 --> 00:12:53.503
I want that.

00:12:53.623 --> 00:12:54.583
I want to be able to work

00:12:54.604 --> 00:12:58.385
from home and just work from a laptop.

00:12:59.567 --> 00:13:01.227
And I honestly don't think

00:13:01.268 --> 00:13:03.009
that that's possible as a therapist.

00:13:03.149 --> 00:13:03.950
I think you could do a

00:13:04.029 --> 00:13:05.510
little bit of stuff with telehealth

00:13:07.495 --> 00:13:07.634
I,

00:13:07.894 --> 00:13:09.836
we hardly had any telehealth requests

00:13:09.975 --> 00:13:12.395
over the past five years through COVID,

00:13:12.475 --> 00:13:14.557
like hardly, like a small number.

00:13:16.476 --> 00:13:18.337
So there's other places that

00:13:18.357 --> 00:13:19.758
did a ton of telehealth for a while,

00:13:19.778 --> 00:13:20.457
but anyway,

00:13:21.677 --> 00:13:22.678
I think a lot of therapists

00:13:22.739 --> 00:13:24.019
saw that their friends were

00:13:24.038 --> 00:13:24.778
working from home.

00:13:24.818 --> 00:13:25.958
They were able to, you know,

00:13:26.278 --> 00:13:27.779
get the mouse clicker thing,

00:13:27.820 --> 00:13:29.120
the mouse mover and take

00:13:29.200 --> 00:13:30.559
naps and like their laptop

00:13:30.600 --> 00:13:32.360
that their law firms tracking, you know,

00:13:32.421 --> 00:13:33.480
has their mouse moving around.

00:13:33.541 --> 00:13:34.520
So the law firm knows that

00:13:34.541 --> 00:13:35.422
they're kind of working,

00:13:35.442 --> 00:13:36.501
but they're really not working.

00:13:37.101 --> 00:13:39.464
therapists saw that whole, they, everyone,

00:13:39.484 --> 00:13:40.485
we all saw this whole thing,

00:13:40.524 --> 00:13:41.446
like people working from home.

00:13:42.246 --> 00:13:42.486
And, uh,

00:13:42.706 --> 00:13:44.769
and I think they kind of either

00:13:44.830 --> 00:13:45.971
yearn for that, wanted that,

00:13:46.030 --> 00:13:46.871
fell in love with that.

00:13:46.912 --> 00:13:48.552
I don't know what, um,

00:13:48.613 --> 00:13:49.813
with the combination of

00:13:51.275 --> 00:13:54.379
maybe capped income at a lot of places,

00:13:54.438 --> 00:13:55.200
salary, whatever,

00:13:55.259 --> 00:13:56.280
because of the whole

00:13:56.321 --> 00:13:59.143
payment reimbursement component, it's,

00:13:59.263 --> 00:14:00.424
it's multiple forces, uh,

00:14:01.522 --> 00:14:02.962
in rolled into one plus the

00:14:02.982 --> 00:14:03.984
Facebook groups where it's

00:14:04.004 --> 00:14:05.164
a place to go rant.

00:14:05.525 --> 00:14:07.768
And now Facebook allows anonymous posts,

00:14:07.807 --> 00:14:08.969
which is the worst decision

00:14:09.188 --> 00:14:10.809
ever because anonymous posts,

00:14:11.211 --> 00:14:13.212
as I've said before, are very selfish.

00:14:13.633 --> 00:14:15.394
You're trying to take from the group,

00:14:15.434 --> 00:14:16.735
but then no one can ask you

00:14:16.816 --> 00:14:17.697
any questions or, oh,

00:14:17.736 --> 00:14:19.477
that is an interesting or whatever.

00:14:20.578 --> 00:14:23.000
And I will I purposely never

00:14:23.500 --> 00:14:25.620
reply to any anonymous post,

00:14:25.980 --> 00:14:27.721
even if I can help, even if I can help.

00:14:27.782 --> 00:14:28.601
And I have two seconds to

00:14:28.642 --> 00:14:30.263
reply like I just I'm just

00:14:30.302 --> 00:14:31.222
not going to I'm just not

00:14:31.243 --> 00:14:33.004
going to help this post at

00:14:33.063 --> 00:14:33.864
all if it's anonymous,

00:14:33.903 --> 00:14:35.445
because especially when the

00:14:35.524 --> 00:14:36.845
post does not need to be anonymous.

00:14:38.265 --> 00:14:40.025
There's so many forces that

00:14:40.166 --> 00:14:41.966
that's why there's this change with it,

00:14:42.006 --> 00:14:42.787
with anonymous posts.

00:14:42.927 --> 00:14:43.648
I agree with you.

00:14:44.727 --> 00:14:45.807
I also see the other side, too.

00:14:45.847 --> 00:14:47.208
There are cases where people like

00:14:48.542 --> 00:14:49.282
need to have their,

00:14:50.143 --> 00:14:52.643
because it would put them out to risk,

00:14:53.543 --> 00:14:55.043
then that topic would never get said.

00:14:55.443 --> 00:14:56.825
This is like Woodward and Bernstein,

00:14:56.865 --> 00:14:57.904
deep throat sort of thing,

00:14:57.924 --> 00:14:58.284
where it's like,

00:14:58.684 --> 00:14:59.546
sometimes you're doing

00:14:59.725 --> 00:15:00.666
anonymity or the person's

00:15:00.826 --> 00:15:01.807
never gonna bring it up and

00:15:01.826 --> 00:15:02.726
it's worthy of bringing it up.

00:15:02.986 --> 00:15:05.707
Sometimes it's a complete cop out.

00:15:05.727 --> 00:15:08.469
I would say 10 to 25% of the

00:15:08.509 --> 00:15:10.629
posts that I see fall into that bucket.

00:15:10.929 --> 00:15:13.510
A lot of times it's like asking about, no,

00:15:14.010 --> 00:15:14.451
no, no,

00:15:15.211 --> 00:15:16.731
where it actually should be anonymous.

00:15:16.871 --> 00:15:17.432
And I agree with you.

00:15:18.038 --> 00:15:18.158
Yeah,

00:15:18.177 --> 00:15:20.298
that's probably the majority of them

00:15:20.399 --> 00:15:24.000
are like asking, like, like, how do I do?

00:15:24.201 --> 00:15:24.341
Like,

00:15:24.380 --> 00:15:26.162
where do I get my startup practice

00:15:26.201 --> 00:15:26.682
documents?

00:15:26.922 --> 00:15:28.283
What about this billing company?

00:15:29.623 --> 00:15:30.964
I'm looking to hire this, like,

00:15:31.043 --> 00:15:34.225
just kind of like frivolous questions,

00:15:34.285 --> 00:15:35.206
but they're anonymous.

00:15:35.686 --> 00:15:37.346
Do you think it could be like,

00:15:37.366 --> 00:15:38.628
let's say you run a billing company.

00:15:38.668 --> 00:15:39.827
Let's say Dave Kittle starts

00:15:39.908 --> 00:15:41.509
Dave Kittle billing company tomorrow.

00:15:42.813 --> 00:15:43.734
he wants people talking

00:15:43.774 --> 00:15:45.554
about billing companies do

00:15:45.575 --> 00:15:46.735
you go drop anonymous

00:15:46.794 --> 00:15:48.655
quotes uh uh posts and then

00:15:49.115 --> 00:15:50.235
you dm jimmy mckay on the

00:15:50.255 --> 00:15:51.096
side you're like hey man

00:15:51.176 --> 00:15:52.376
like bump this up and maybe

00:15:52.397 --> 00:15:54.096
drop wait wait wait like

00:15:54.197 --> 00:15:55.297
four or five posts and then

00:15:55.317 --> 00:15:57.217
drop mine in there and then

00:15:58.138 --> 00:15:59.697
you tell tony maritato like

00:15:59.738 --> 00:16:01.678
hey go go go crap talk the

00:16:01.698 --> 00:16:02.839
other two like do you think

00:16:02.899 --> 00:16:03.759
that's what some of them

00:16:03.798 --> 00:16:05.980
could be that takes a lot

00:16:06.000 --> 00:16:07.419
of work I doubt it I doubt

00:16:07.460 --> 00:16:09.480
it maybe some maybe some I don't know

00:16:10.916 --> 00:16:11.576
But anyway,

00:16:11.677 --> 00:16:13.379
I think there's just multiple

00:16:13.399 --> 00:16:15.421
forces here that have resulted in this.

00:16:17.243 --> 00:16:18.264
My first job out of school,

00:16:18.464 --> 00:16:19.826
like Anne and I were doing

00:16:19.846 --> 00:16:20.687
the weekend thing, right?

00:16:20.726 --> 00:16:21.908
So I worked a ton of evenings.

00:16:21.967 --> 00:16:27.134
I worked three days a week.

00:16:27.274 --> 00:16:28.596
I was closing the clinic at 7.30, 8,

00:16:28.596 --> 00:16:28.936
whatever p.m.

00:16:31.154 --> 00:16:32.595
The last patient was leaving

00:16:32.634 --> 00:16:34.615
the office at 8 p.m.

00:16:34.696 --> 00:16:38.157
So nowadays, even that is a thing.

00:16:38.236 --> 00:16:40.538
Therapists are like, they want a 9 to 5,

00:16:40.538 --> 00:16:41.738
they want to be able to get home,

00:16:41.778 --> 00:16:42.038
whatever.

00:16:42.057 --> 00:16:43.458
And this is like new grads

00:16:44.458 --> 00:16:45.219
that don't have a family,

00:16:45.259 --> 00:16:46.220
don't have children, whatever.

00:16:47.120 --> 00:16:49.399
So there's a shift, I think.

00:16:52.668 --> 00:16:53.769
you, you, I said, uh,

00:16:54.390 --> 00:16:55.491
with private messaging, you and I,

00:16:55.511 --> 00:16:56.894
and Tony, I said, what is this like,

00:16:56.913 --> 00:16:57.894
you know, entitlement?

00:16:57.934 --> 00:16:58.756
What, you know, what is this?

00:16:58.797 --> 00:17:00.339
I think you might've said delusional.

00:17:00.980 --> 00:17:03.322
Um, is it also like,

00:17:03.523 --> 00:17:05.165
are we selling the wrong thing?

00:17:07.164 --> 00:17:10.946
Like, our kids, calling kids,

00:17:11.106 --> 00:17:12.268
are like 19 year olds

00:17:12.307 --> 00:17:13.888
looking at PT and going, look at that,

00:17:14.209 --> 00:17:14.730
I want that.

00:17:14.849 --> 00:17:15.609
And then they get here and

00:17:15.630 --> 00:17:16.411
realize that that's not

00:17:16.451 --> 00:17:17.290
what was on the brochure.

00:17:18.271 --> 00:17:19.492
This was not in the brochure.

00:17:20.173 --> 00:17:20.673
Where is this?

00:17:20.813 --> 00:17:22.394
Are they being sold

00:17:22.413 --> 00:17:23.154
something that's not there?

00:17:23.214 --> 00:17:24.576
Because who's selling this?

00:17:26.169 --> 00:17:26.288
Well,

00:17:26.308 --> 00:17:27.809
the question is who's selling it to

00:17:27.829 --> 00:17:29.991
19-year-old sophomores to be a PT?

00:17:30.633 --> 00:17:31.432
PT schools.

00:17:32.233 --> 00:17:33.355
And the funny part is PT

00:17:33.375 --> 00:17:34.556
schools don't employ PTs.

00:17:34.715 --> 00:17:37.218
PT schools train PTs, and then they go,

00:17:37.438 --> 00:17:37.939
hey, good luck.

00:17:37.959 --> 00:17:39.059
And then they're not

00:17:39.079 --> 00:17:40.260
responsible for that message.

00:17:40.980 --> 00:17:41.300
I don't know.

00:17:42.722 --> 00:17:44.304
So that's another thing that

00:17:46.405 --> 00:17:48.907
families – like when I was 18, 19,

00:17:48.907 --> 00:17:50.209
whatever, like I made that decision.

00:17:50.229 --> 00:17:50.288
And –

00:17:51.971 --> 00:17:52.192
Yes,

00:17:52.231 --> 00:17:54.114
it's a big decision at a young age and

00:17:54.153 --> 00:17:55.355
you don't have all the data

00:17:55.395 --> 00:17:55.875
in front of you.

00:17:56.257 --> 00:17:57.438
So you and your family or

00:17:57.458 --> 00:17:59.259
whoever's helping you with your decision,

00:17:59.279 --> 00:18:00.902
your family members, your close friends,

00:18:01.442 --> 00:18:04.085
advisors, whoever, coaches, mentors,

00:18:04.105 --> 00:18:04.345
whatever.

00:18:07.128 --> 00:18:08.308
If you get to this point and you're like,

00:18:08.449 --> 00:18:09.710
this is not what I signed up for,

00:18:10.329 --> 00:18:11.390
you also need to take some

00:18:11.450 --> 00:18:12.410
personal responsibility for

00:18:12.431 --> 00:18:13.171
yourself and say, hey,

00:18:13.330 --> 00:18:14.611
I did not do enough due diligence.

00:18:14.790 --> 00:18:17.192
I did not go onto glass door

00:18:17.432 --> 00:18:18.731
of a bunch of random

00:18:18.771 --> 00:18:20.073
practices or hospitals or

00:18:20.113 --> 00:18:21.053
places where I might work

00:18:21.252 --> 00:18:22.692
in 10 years from now or

00:18:23.053 --> 00:18:24.134
eight years from now or whatever.

00:18:24.814 --> 00:18:26.314
I didn't look at the Google

00:18:26.334 --> 00:18:27.173
reviews of these physical

00:18:27.193 --> 00:18:27.894
therapy practices.

00:18:27.994 --> 00:18:29.275
I didn't look at the glass door reviews.

00:18:29.355 --> 00:18:32.256
I didn't go and shadow at enough places.

00:18:32.816 --> 00:18:33.056
Agreed.

00:18:33.276 --> 00:18:34.237
That's like a simple thing.

00:18:34.457 --> 00:18:36.318
I didn't like I shadowed at

00:18:36.638 --> 00:18:38.340
I'll say it in South Philly.

00:18:38.381 --> 00:18:39.540
I shadowed like one or two

00:18:39.561 --> 00:18:41.442
days at a Novocare location.

00:18:41.742 --> 00:18:44.085
And I was like, oh, man, this is I mean,

00:18:44.125 --> 00:18:44.986
it's kind of cool.

00:18:45.066 --> 00:18:45.926
It was, you know,

00:18:45.946 --> 00:18:47.587
the director was kind of it

00:18:47.807 --> 00:18:49.068
was kind of interesting and

00:18:49.650 --> 00:18:50.509
it seemed kind of busy.

00:18:51.391 --> 00:18:53.932
And then they offered me like a number,

00:18:54.011 --> 00:18:54.852
like a salary number.

00:18:55.031 --> 00:18:57.093
It was like ridiculously low, right?

00:18:57.113 --> 00:18:58.272
So I was like, okay, pass.

00:18:58.614 --> 00:19:00.653
And now I didn't go on Facebook and,

00:19:00.794 --> 00:19:02.494
you know, now I'm saying it now live,

00:19:03.755 --> 00:19:04.935
but back then I didn't go

00:19:04.976 --> 00:19:06.375
on Facebook and say, you know,

00:19:06.435 --> 00:19:09.017
this location with this place and,

00:19:09.277 --> 00:19:09.497
you know,

00:19:09.557 --> 00:19:12.097
this brand name is low balling me.

00:19:12.438 --> 00:19:14.919
And, you know, they have three,

00:19:14.959 --> 00:19:16.259
four or something patients an hour.

00:19:16.299 --> 00:19:16.480
Like I,

00:19:17.998 --> 00:19:19.459
I just moved on, like just, you know,

00:19:19.720 --> 00:19:21.881
found my found a better opportunity.

00:19:21.901 --> 00:19:22.961
But I didn't go and like

00:19:23.063 --> 00:19:25.223
roast a place on Facebook.

00:19:26.766 --> 00:19:27.747
With just from being there

00:19:27.787 --> 00:19:28.406
for a day or two.

00:19:30.449 --> 00:19:30.749
Yeah.

00:19:32.211 --> 00:19:33.412
I think it's like bell bottoms.

00:19:35.278 --> 00:19:35.979
Everything that's like in

00:19:36.740 --> 00:19:38.601
goes out and then it comes back in again.

00:19:39.000 --> 00:19:40.801
And I think that that's sort

00:19:40.821 --> 00:19:41.982
of where I started 19

00:19:41.982 --> 00:19:43.324
minutes ago when I asked this question,

00:19:43.364 --> 00:19:44.484
which is like, is the feed look,

00:19:44.625 --> 00:19:45.565
is it that bad?

00:19:46.306 --> 00:19:48.086
Is is it apocalypse out there?

00:19:48.467 --> 00:19:49.748
I'm not saying it's not bad,

00:19:49.768 --> 00:19:51.269
but I'm saying, is it as bad as we think?

00:19:51.729 --> 00:19:52.950
Or does it feel that bad

00:19:52.970 --> 00:19:54.290
because the feedback loop is so,

00:19:55.090 --> 00:19:55.612
so quick?

00:19:56.738 --> 00:19:58.380
So then my question is, what's next?

00:19:58.400 --> 00:19:59.842
This is great if Tony drops in.

00:20:00.241 --> 00:20:02.104
He might come in at 9, 9.15.

00:20:02.324 --> 00:20:05.047
But what's on the other side of this?

00:20:05.347 --> 00:20:06.548
Because I also heard about

00:20:06.588 --> 00:20:08.652
the apocalypse before we became PTs,

00:20:08.731 --> 00:20:10.794
which was, I forget what years,

00:20:11.213 --> 00:20:13.277
but it wasn't that much.

00:20:13.958 --> 00:20:14.617
It wasn't that...

00:20:15.546 --> 00:20:16.767
historical in terms of the

00:20:16.807 --> 00:20:17.948
pts I was talking about

00:20:17.968 --> 00:20:18.887
when I was graduating they

00:20:18.907 --> 00:20:20.009
were like well you couldn't

00:20:20.068 --> 00:20:21.309
get a job there weren't

00:20:21.911 --> 00:20:22.730
people were killing each

00:20:22.770 --> 00:20:25.093
other for jobs in I don't

00:20:25.133 --> 00:20:26.973
know the early 2000s is

00:20:26.993 --> 00:20:28.134
that what it was is that

00:20:28.194 --> 00:20:29.276
the way back machine

00:20:30.406 --> 00:20:30.707
Maybe.

00:20:31.728 --> 00:20:32.368
There was something that

00:20:32.409 --> 00:20:34.411
Tony Meritato said a while ago, which is,

00:20:34.590 --> 00:20:35.411
okay, so right now,

00:20:36.291 --> 00:20:39.714
let's say over the past five to 10 years,

00:20:39.755 --> 00:20:41.036
there's been a lot of consolidation,

00:20:41.115 --> 00:20:41.237
right?

00:20:41.257 --> 00:20:43.018
So there's like the bigger groups like ATI,

00:20:43.057 --> 00:20:46.060
Athletico, Confluent, USPH,

00:20:46.441 --> 00:20:48.103
Select Medical, who owns NovaCare,

00:20:48.702 --> 00:20:51.064
Those five, and maybe I'm missing, I mean,

00:20:51.084 --> 00:20:52.203
there's JAG Physical

00:20:52.223 --> 00:20:54.065
Therapy on the East Coast area,

00:20:54.704 --> 00:20:56.226
and there's probably a few

00:20:56.266 --> 00:20:57.226
others that I missed.

00:20:57.326 --> 00:20:59.787
But the bigger ones that are

00:20:59.866 --> 00:21:01.327
buying clinics that have

00:21:01.647 --> 00:21:02.728
hundreds of locations,

00:21:03.909 --> 00:21:04.868
you're either being bought up.

00:21:05.410 --> 00:21:06.891
Or in my opinion right now,

00:21:06.951 --> 00:21:08.873
you're kind of like going, you know,

00:21:08.952 --> 00:21:10.713
cash-based, like this whole movement,

00:21:10.753 --> 00:21:13.215
like that guy Nicholas with the podcast,

00:21:13.236 --> 00:21:13.955
like his practice,

00:21:13.996 --> 00:21:15.958
like you go into the place

00:21:15.998 --> 00:21:16.958
and it looks like a gym or

00:21:16.998 --> 00:21:17.659
a CrossFit box.

00:21:17.679 --> 00:21:18.439
It doesn't really look like

00:21:18.459 --> 00:21:20.760
a traditional physical therapy location.

00:21:21.221 --> 00:21:22.801
Tony Maritato years ago said

00:21:23.282 --> 00:21:24.462
this is what happened like

00:21:24.624 --> 00:21:25.683
in the early 2000s.

00:21:25.784 --> 00:21:27.204
He was saying that there was

00:21:27.265 --> 00:21:30.508
a ton of solo PTs that were like this,

00:21:30.688 --> 00:21:31.669
like operating out of like,

00:21:32.757 --> 00:21:35.320
gyms and treating patients at a gym solo,

00:21:36.303 --> 00:21:37.724
before CrossFit was even around.

00:21:37.744 --> 00:21:37.805
And

00:21:39.815 --> 00:21:40.675
He's kind of, you know,

00:21:40.695 --> 00:21:42.036
going back to your bell bottoms analogy,

00:21:42.056 --> 00:21:42.656
like he's saying like,

00:21:42.676 --> 00:21:43.696
this is kind of cyclical.

00:21:44.217 --> 00:21:44.798
Who knows what's going to

00:21:44.817 --> 00:21:46.398
happen in terms of like, I mean,

00:21:46.419 --> 00:21:47.358
some of these PTs are going

00:21:47.378 --> 00:21:49.140
to grow cash-based

00:21:49.180 --> 00:21:50.780
practices and then others

00:21:50.840 --> 00:21:51.801
are going to find out like

00:21:51.821 --> 00:21:52.481
they just don't have the

00:21:52.521 --> 00:21:53.241
chops and they're going to

00:21:53.261 --> 00:21:55.363
have to either go to this

00:21:55.423 --> 00:21:56.344
hospital to work,

00:21:56.604 --> 00:21:57.625
skilled nursing facility to work,

00:21:57.825 --> 00:21:59.705
or like you said, like find some,

00:21:59.925 --> 00:22:00.145
you know,

00:22:00.205 --> 00:22:01.366
exit plan and leave the

00:22:01.406 --> 00:22:02.487
profession and then go do

00:22:02.547 --> 00:22:05.509
like med sales and go sell, you know,

00:22:05.588 --> 00:22:07.690
striker knee replacement implants.

00:22:08.250 --> 00:22:09.230
Hey, what are you talking about?

00:22:10.632 --> 00:22:11.573
Scott is saying the problem

00:22:11.593 --> 00:22:12.432
is the PT industry and

00:22:12.452 --> 00:22:13.153
landscape has changed.

00:22:13.493 --> 00:22:14.394
The more things change,

00:22:14.433 --> 00:22:16.355
the more they stay the same, right?

00:22:16.715 --> 00:22:19.116
So technology advances,

00:22:19.978 --> 00:22:23.279
our problems change,

00:22:23.319 --> 00:22:26.161
but they stay the same.

00:22:26.821 --> 00:22:29.103
And I think our response as

00:22:29.363 --> 00:22:31.565
individual and modern as we think it is,

00:22:32.125 --> 00:22:33.385
as you just demonstrated there,

00:22:34.949 --> 00:22:36.789
is why we study history is so you can say,

00:22:37.269 --> 00:22:38.971
Oh, I see which direction this is going.

00:22:39.471 --> 00:22:41.231
Cause, cause here's historical, uh,

00:22:41.951 --> 00:22:43.633
or here's data is

00:22:43.813 --> 00:22:44.833
applications over the last

00:22:44.873 --> 00:22:46.473
couple of years to PT school or down.

00:22:46.634 --> 00:22:47.394
I wonder why that is.

00:22:48.194 --> 00:22:49.555
People are maybe doing some

00:22:49.575 --> 00:22:50.556
of the things that you just said,

00:22:50.615 --> 00:22:52.356
which is you're doing more shadowing.

00:22:52.376 --> 00:22:53.436
You're lurking in Facebook

00:22:53.457 --> 00:22:54.096
groups and you're paying

00:22:54.116 --> 00:22:55.258
attention and going, Hey,

00:22:55.298 --> 00:22:56.438
this doesn't look great.

00:22:57.118 --> 00:22:58.980
That brochure says one thing

00:22:59.019 --> 00:23:00.099
and this thing says another,

00:23:00.180 --> 00:23:01.901
so I'm not even going to apply.

00:23:01.921 --> 00:23:02.861
And they call it the brain.

00:23:03.280 --> 00:23:04.402
You ever heard the brain drain?

00:23:06.963 --> 00:23:08.265
So if you want super smart

00:23:08.865 --> 00:23:10.025
people in your profession,

00:23:11.265 --> 00:23:12.645
you up the degree requirement.

00:23:13.405 --> 00:23:13.905
We did that.

00:23:15.486 --> 00:23:17.366
But then when the ROI doesn't pan out,

00:23:17.846 --> 00:23:20.267
the smart people go, that's dumb.

00:23:21.147 --> 00:23:23.288
So you're raising the bar really high,

00:23:23.307 --> 00:23:23.968
and the people that are

00:23:24.008 --> 00:23:25.147
actually the best for it

00:23:25.568 --> 00:23:26.929
are smart enough not to clear it.

00:23:27.648 --> 00:23:28.169
Because they're like,

00:23:28.229 --> 00:23:29.068
on the other side of that,

00:23:29.269 --> 00:23:30.109
I'm not going to be happy,

00:23:30.150 --> 00:23:31.250
so I'm never going to take it.

00:23:32.250 --> 00:23:32.992
So it's the middle of the

00:23:33.032 --> 00:23:33.935
bell curve that winds up

00:23:33.955 --> 00:23:35.420
showing up and half of them

00:23:35.461 --> 00:23:36.544
like it and half of them don't.

00:23:36.584 --> 00:23:37.647
I think that's part of what

00:23:37.667 --> 00:23:38.250
we're seeing here.

00:23:39.853 --> 00:23:41.193
And Scott at Health Mention,

00:23:41.213 --> 00:23:43.934
thank you again for joining here live.

00:23:44.055 --> 00:23:44.675
The live comment,

00:23:44.695 --> 00:23:45.476
the problem with the PT

00:23:45.496 --> 00:23:47.817
industry landscape has changed.

00:23:48.178 --> 00:23:48.857
We've got to get Scott on

00:23:48.877 --> 00:23:49.759
here live at some point.

00:23:50.479 --> 00:23:51.279
But here's the funny part.

00:23:51.299 --> 00:23:52.660
We knew that was going to happen, right?

00:23:52.800 --> 00:23:55.001
Because that's how the world is.

00:23:55.301 --> 00:23:57.643
Things change, and then it levels out.

00:23:58.003 --> 00:23:59.544
And then it changes again, it levels out.

00:23:59.924 --> 00:24:00.924
And I think it's the people

00:24:01.085 --> 00:24:02.026
who learn how to ride the

00:24:02.066 --> 00:24:03.126
waves and the changes are

00:24:03.146 --> 00:24:04.527
the people who are magically,

00:24:04.747 --> 00:24:05.407
using air quotes,

00:24:06.048 --> 00:24:08.128
magically set up for success

00:24:08.628 --> 00:24:09.410
and it's the people who

00:24:09.430 --> 00:24:11.369
complain maybe in facebook

00:24:11.390 --> 00:24:13.211
groups but don't do I don't

00:24:13.230 --> 00:24:13.990
care about complaining I

00:24:14.010 --> 00:24:15.551
complain too we wouldn't

00:24:15.571 --> 00:24:16.332
have a podcast we didn't

00:24:16.352 --> 00:24:17.353
complain about some things

00:24:17.752 --> 00:24:19.113
but then we're complaining

00:24:19.153 --> 00:24:20.574
about them complaining

00:24:20.594 --> 00:24:21.513
about the complainers which

00:24:21.574 --> 00:24:23.634
is very bad and that's a

00:24:23.654 --> 00:24:24.776
good business model because

00:24:24.796 --> 00:24:25.355
there's always going to be

00:24:25.375 --> 00:24:26.355
complainers so that's your

00:24:26.395 --> 00:24:27.717
model do it but then what

00:24:27.737 --> 00:24:28.557
are you going to do about

00:24:28.576 --> 00:24:29.258
it are you going to take

00:24:29.397 --> 00:24:31.258
action right what's that

00:24:31.317 --> 00:24:32.358
quote like imperfect

00:24:33.751 --> 00:24:34.933
Action is better than

00:24:34.993 --> 00:24:36.355
perfect planning or something like that.

00:24:36.395 --> 00:24:37.537
Essentially, do pull the trigger.

00:24:37.877 --> 00:24:38.719
It's never perfect.

00:24:38.759 --> 00:24:39.559
It's never the right time.

00:24:39.859 --> 00:24:40.981
It's never the right plan.

00:24:41.182 --> 00:24:41.863
You just figure it out.

00:24:42.544 --> 00:24:43.766
Can you pull up one of those posts?

00:24:43.786 --> 00:24:44.727
You're going to just read it

00:24:44.826 --> 00:24:46.108
and not share the person's day?

00:24:46.128 --> 00:24:46.628
Yeah, yeah, yeah.

00:24:46.669 --> 00:24:47.130
I'll do that.

00:24:47.230 --> 00:24:48.010
You talk about it.

00:24:48.672 --> 00:24:49.972
We can kind of – nice.

00:24:50.093 --> 00:24:50.813
I'll send it out.

00:24:50.913 --> 00:24:51.574
Oh, it's anonymous.

00:24:51.594 --> 00:24:51.973
Okay, wait.

00:24:52.054 --> 00:24:52.753
I can pull up the script.

00:24:52.773 --> 00:24:53.335
Oh, it's anonymous.

00:24:53.474 --> 00:24:53.934
Perfect.

00:24:54.134 --> 00:24:54.474
Perfect.

00:24:55.175 --> 00:24:55.695
Exactly.

00:24:55.915 --> 00:24:58.678
See, this does not need to be anonymous,

00:24:58.758 --> 00:24:59.198
this post.

00:24:59.258 --> 00:25:00.298
But go ahead.

00:25:00.378 --> 00:25:01.460
Okay, so here we go.

00:25:01.519 --> 00:25:01.759
Go ahead.

00:25:02.279 --> 00:25:04.801
This one got me because I was like, dude,

00:25:05.261 --> 00:25:05.961
come on.

00:25:06.762 --> 00:25:06.942
All right,

00:25:06.962 --> 00:25:08.284
so this was posted in a

00:25:08.344 --> 00:25:09.564
non-clinical networking and

00:25:09.624 --> 00:25:12.385
jobs for rehab PTOTSLP

00:25:12.405 --> 00:25:13.967
professionals Facebook group,

00:25:14.067 --> 00:25:16.428
which is a very –

00:25:16.428 --> 00:25:18.569
Sounds like a very broad, or sorry,

00:25:18.589 --> 00:25:19.931
a very niche network,

00:25:20.250 --> 00:25:21.592
but this is a large Facebook group,

00:25:21.672 --> 00:25:24.032
which tells me it's a problem, right?

00:25:24.513 --> 00:25:26.035
So the post is, verbatim,

00:25:26.295 --> 00:25:29.136
looking for something that is 100% remote,

00:25:29.156 --> 00:25:29.676
that's okay,

00:25:30.178 --> 00:25:31.699
and not necessarily on a schedule.

00:25:31.878 --> 00:25:33.900
So I just, I wanna, let me read it all,

00:25:33.920 --> 00:25:34.560
then I'll translate.

00:25:34.881 --> 00:25:35.882
Looking for something that's

00:25:35.882 --> 00:25:36.422
100% remote and not

00:25:36.442 --> 00:25:37.363
necessarily on a schedule.

00:25:37.863 --> 00:25:39.263
More like tasks to be

00:25:39.304 --> 00:25:40.505
completed in a day at

00:25:40.565 --> 00:25:41.625
whatever times I'm able.

00:25:42.086 --> 00:25:43.366
Does something like that even exist?

00:25:43.607 --> 00:25:44.969
I'm a stay-at-home mom with

00:25:45.009 --> 00:25:46.349
a very unpredictable schedule,

00:25:46.410 --> 00:25:47.990
but my brain is turning to mush,

00:25:48.391 --> 00:25:49.951
and I'd like to feel some

00:25:50.011 --> 00:25:52.273
purpose outside of raising my kiddos,

00:25:52.334 --> 00:25:52.914
thanks in advance.

00:25:55.016 --> 00:25:56.037
Now, should we do those, like,

00:25:56.057 --> 00:25:59.038
remember the Key and Peele, like,

00:25:59.159 --> 00:26:00.980
skit where they translated, like, Obama?

00:26:01.020 --> 00:26:02.102
They'd, like, translate Obama.

00:26:02.122 --> 00:26:02.221
Yeah.

00:26:03.248 --> 00:26:03.508
Yes.

00:26:03.888 --> 00:26:04.970
Now we'll translate this.

00:26:05.029 --> 00:26:06.432
Looking for something that's 100% remote.

00:26:06.451 --> 00:26:07.553
I don't want to go to an office.

00:26:07.834 --> 00:26:08.314
That's okay.

00:26:08.855 --> 00:26:09.035
Good.

00:26:09.255 --> 00:26:09.476
Got it.

00:26:10.215 --> 00:26:11.116
And not necessarily on a

00:26:11.136 --> 00:26:14.161
schedule to do whenever the heck I want.

00:26:14.260 --> 00:26:15.261
Like, no schedule?

00:26:15.462 --> 00:26:16.123
Like, okay.

00:26:16.403 --> 00:26:17.825
Like, no responsibility?

00:26:17.845 --> 00:26:19.166
Like, no time?

00:26:19.307 --> 00:26:19.567
Okay.

00:26:20.028 --> 00:26:22.109
No guidelines, no borders, nothing.

00:26:22.631 --> 00:26:23.971
And then more like tasks to

00:26:24.011 --> 00:26:25.113
be completed in a day at

00:26:25.173 --> 00:26:27.496
whatever times I'm available or I'm able.

00:26:27.996 --> 00:26:30.719
So like do a bunch of stuff.

00:26:31.278 --> 00:26:32.520
Keep in mind that I want

00:26:32.641 --> 00:26:33.701
only that I want to do

00:26:34.742 --> 00:26:35.202
because I wouldn't be

00:26:35.222 --> 00:26:36.064
taking a job at doing

00:26:36.104 --> 00:26:37.085
something that I don't want to do.

00:26:38.707 --> 00:26:40.448
Whenever I want to do it or when I can,

00:26:40.868 --> 00:26:42.170
whenever I get to it, actually, Jimmy,

00:26:42.190 --> 00:26:43.770
whenever I get to it.

00:26:43.991 --> 00:26:46.114
You're describing a freelancer.

00:26:47.980 --> 00:26:49.201
That's what you want to do, right?

00:26:49.303 --> 00:26:50.923
Like I have friends who are

00:26:50.963 --> 00:26:51.765
a hundred percent

00:26:51.965 --> 00:26:53.728
freelancers and they're like,

00:26:53.748 --> 00:26:55.128
I want to solve this thing

00:26:55.950 --> 00:26:56.790
whenever I want.

00:26:57.151 --> 00:26:58.873
And so does, here's the thing,

00:26:58.913 --> 00:26:59.673
I'm mocking this,

00:27:00.355 --> 00:27:01.797
but this job does exist.

00:27:02.336 --> 00:27:02.617
It does.

00:27:04.048 --> 00:27:05.048
It's called Fiverr,

00:27:05.169 --> 00:27:07.190
and you can do projects for $5 at a time.

00:27:07.210 --> 00:27:09.892
$5, a cup of coffee.

00:27:10.412 --> 00:27:12.512
So I give a talk every year.

00:27:13.413 --> 00:27:16.255
Shout out to Mike Hewson up

00:27:16.375 --> 00:27:18.317
in Rochester at Nazareth College.

00:27:19.656 --> 00:27:20.718
And I forget what class.

00:27:20.778 --> 00:27:21.519
Mike's a professor,

00:27:21.858 --> 00:27:23.400
and I knew him before I was a PT.

00:27:23.440 --> 00:27:24.160
I knew him when I was still

00:27:24.180 --> 00:27:26.362
a rock radio DJ through mutual friends.

00:27:27.001 --> 00:27:28.242
Mike brings in.

00:27:30.781 --> 00:27:32.301
Practice owners of he tries

00:27:32.342 --> 00:27:34.583
to get as many as possible for a class.

00:27:34.623 --> 00:27:36.143
I think they're third year PT students.

00:27:38.044 --> 00:27:39.003
And he tries to just be like,

00:27:39.523 --> 00:27:41.005
here's somebody who's, you know,

00:27:41.105 --> 00:27:41.884
traditional clinic.

00:27:41.924 --> 00:27:42.424
Here's somebody who's

00:27:42.444 --> 00:27:43.125
working out of a gym.

00:27:43.164 --> 00:27:44.445
Here's someone who's he brought in,

00:27:44.546 --> 00:27:45.405
you know, just Jenny.

00:27:46.586 --> 00:27:46.746
Yeah.

00:27:47.247 --> 00:27:48.027
Wanderlust PT.

00:27:48.346 --> 00:27:49.507
He just tries to bring in.

00:27:49.646 --> 00:27:50.366
And I think what Mike is

00:27:50.386 --> 00:27:52.188
trying to do is he's not trying to say.

00:27:53.413 --> 00:27:54.013
or tell,

00:27:54.354 --> 00:27:55.474
there's a bunch of things you can do.

00:27:55.515 --> 00:27:56.195
He's trying to show.

00:27:56.957 --> 00:27:59.278
It's show and tell, heavy on the show.

00:28:00.000 --> 00:28:01.320
And here's the analogy that

00:28:01.340 --> 00:28:02.882
I use every year for the kids.

00:28:03.522 --> 00:28:04.483
And I call them kids because

00:28:04.924 --> 00:28:05.825
every year I get older and

00:28:05.845 --> 00:28:06.566
they stay the same age

00:28:06.586 --> 00:28:07.507
because they're students.

00:28:08.327 --> 00:28:09.009
I say hips,

00:28:09.189 --> 00:28:09.990
and you have to speak in the

00:28:10.069 --> 00:28:10.750
audience's terms.

00:28:11.151 --> 00:28:12.112
I say hips and shoulders.

00:28:13.305 --> 00:28:13.845
And they're like, what?

00:28:14.365 --> 00:28:16.185
And I pause to get their attention.

00:28:17.146 --> 00:28:19.867
You can design a job that is the hip.

00:28:19.968 --> 00:28:20.828
What do we know about the hip?

00:28:21.269 --> 00:28:23.289
It's the most structurally

00:28:23.369 --> 00:28:25.691
sound joint in the body.

00:28:25.730 --> 00:28:27.051
That thing ain't going nowhere, man.

00:28:28.031 --> 00:28:30.153
It's just a deep ball and socket.

00:28:30.273 --> 00:28:32.894
It is very, very, very, very strong.

00:28:32.934 --> 00:28:34.655
Hard to dislocate, except for Bo Jackson.

00:28:35.355 --> 00:28:36.998
Very hard to dislocate, right?

00:28:37.478 --> 00:28:39.200
Very stable.

00:28:39.941 --> 00:28:41.561
Is there some mobility in a hip?

00:28:41.762 --> 00:28:42.182
Absolutely.

00:28:42.202 --> 00:28:43.144
We wouldn't be able to squat.

00:28:43.163 --> 00:28:44.224
We wouldn't be able to do a lot of things.

00:28:44.625 --> 00:28:48.388
So a lot of stability, some mobility,

00:28:48.429 --> 00:28:48.950
but not a lot.

00:28:49.490 --> 00:28:50.090
So that's hip.

00:28:50.490 --> 00:28:51.531
You can get a job as a hip.

00:28:52.133 --> 00:28:53.815
A hip would be working for

00:28:53.875 --> 00:28:55.316
one of the companies we mentioned, right?

00:28:56.071 --> 00:28:57.653
Right, an ATI, an Athletico,

00:28:57.992 --> 00:28:59.373
any of those working for a

00:28:59.493 --> 00:29:00.253
hospital system.

00:29:00.634 --> 00:29:01.374
A lot of stability,

00:29:01.394 --> 00:29:02.755
the hospital's not going anywhere.

00:29:03.214 --> 00:29:05.215
ATI is not going anywhere anytime soon,

00:29:06.457 --> 00:29:06.616
right?

00:29:07.517 --> 00:29:08.478
And then some mobility.

00:29:08.897 --> 00:29:10.699
Well, I'm gonna be a staff clinician first,

00:29:10.959 --> 00:29:12.159
and then maybe I'm a site director,

00:29:12.259 --> 00:29:13.700
and then maybe a multi-site director.

00:29:14.059 --> 00:29:15.221
Or maybe I can move into,

00:29:16.384 --> 00:29:17.705
There's a lot of things that

00:29:17.726 --> 00:29:19.047
need to be done in an ATI

00:29:19.086 --> 00:29:19.707
or an Athletico.

00:29:19.727 --> 00:29:21.387
I don't know why I keep singling these up,

00:29:21.407 --> 00:29:22.148
but they keep coming to mind.

00:29:22.449 --> 00:29:23.249
There's a lot of things that

00:29:23.269 --> 00:29:23.730
need to be done in an

00:29:23.769 --> 00:29:25.049
organization that you can

00:29:25.089 --> 00:29:28.332
make a lateral move or a step up.

00:29:29.012 --> 00:29:31.954
A lot of stability, some mobility.

00:29:32.154 --> 00:29:32.714
That's the hip.

00:29:33.655 --> 00:29:34.536
Now to go shoulder.

00:29:34.736 --> 00:29:36.136
Now, Dave, correct me if I'm wrong.

00:29:36.396 --> 00:29:37.877
The shoulder is also a ball

00:29:37.938 --> 00:29:38.598
and socket joint.

00:29:39.703 --> 00:29:41.865
but it's a little less stable, right?

00:29:41.924 --> 00:29:44.066
I was always told ball and socket,

00:29:44.105 --> 00:29:44.885
but think of it more like

00:29:44.945 --> 00:29:46.125
golf ball and a golf tee

00:29:47.027 --> 00:29:48.186
with a little extra thing

00:29:48.207 --> 00:29:49.448
at the top of the golf tee.

00:29:49.748 --> 00:29:50.488
But we see a lot more

00:29:50.528 --> 00:29:51.848
shoulder dislocations than we do hip.

00:29:52.368 --> 00:29:53.749
So you have a lot of mobility.

00:29:54.430 --> 00:29:56.830
Call Jess Jenny and be a

00:29:56.971 --> 00:29:58.891
travel PT working on your own contracts.

00:29:59.050 --> 00:30:00.112
Tons of flexibility.

00:30:01.397 --> 00:30:02.199
Do whatever you want.

00:30:02.759 --> 00:30:04.140
Open your own business tomorrow.

00:30:04.279 --> 00:30:05.601
Call one of the gurus,

00:30:05.820 --> 00:30:06.761
as they were mentioned the

00:30:06.781 --> 00:30:07.843
other day in a Facebook group.

00:30:08.123 --> 00:30:08.782
Call one of them.

00:30:09.223 --> 00:30:10.404
Go to one of their workshops.

00:30:10.744 --> 00:30:11.806
Figure out how to start your

00:30:11.905 --> 00:30:15.087
own clinic and do whatever you want,

00:30:15.208 --> 00:30:16.648
whenever you want,

00:30:16.729 --> 00:30:17.990
as this post is talking about.

00:30:18.569 --> 00:30:19.911
Tons of flexibility.

00:30:20.571 --> 00:30:21.732
Most range of motion in any

00:30:21.752 --> 00:30:22.393
joint in the body.

00:30:22.653 --> 00:30:23.513
Someone will quote me if I'm wrong,

00:30:23.554 --> 00:30:24.493
but I think it's shoulder.

00:30:24.654 --> 00:30:26.715
Just crazy degrees of internal,

00:30:26.836 --> 00:30:27.977
external flexion, abduction.

00:30:30.000 --> 00:30:31.241
Not a whole lot of stability, right?

00:30:31.261 --> 00:30:33.163
Because nobody's sitting

00:30:33.183 --> 00:30:33.924
there making sure there's

00:30:33.944 --> 00:30:35.326
patients for you, so you gotta do that,

00:30:35.467 --> 00:30:36.347
or you gotta pay for that.

00:30:36.909 --> 00:30:40.554
Lots of flexibility, some stability,

00:30:40.594 --> 00:30:42.316
because just like that

00:30:42.375 --> 00:30:43.758
hospital system's not going anywhere,

00:30:44.159 --> 00:30:45.440
with a shoulder, your own clinic,

00:30:46.567 --> 00:30:47.146
there's still going to be

00:30:47.166 --> 00:30:48.208
people that probably need your help.

00:30:48.288 --> 00:30:50.028
Cause we do have a skillset

00:30:50.048 --> 00:30:51.288
that is pretty universal.

00:30:51.828 --> 00:30:52.769
People are going to people

00:30:53.088 --> 00:30:53.868
and they're going to get hurt.

00:30:54.029 --> 00:30:55.390
And if you can communicate your value,

00:30:55.690 --> 00:30:56.529
hopefully there's someone that can,

00:30:56.809 --> 00:30:58.431
that can help you pay your mortgage.

00:30:59.111 --> 00:31:00.612
Go ahead.

00:31:01.412 --> 00:31:01.991
Really, really quick.

00:31:02.031 --> 00:31:02.652
You just said about

00:31:02.692 --> 00:31:03.752
communicating your value.

00:31:03.792 --> 00:31:06.894
There's a ton of clinicians

00:31:06.973 --> 00:31:08.233
out there that are like, you know,

00:31:08.394 --> 00:31:09.815
I want to do that thing, that,

00:31:10.115 --> 00:31:12.195
that job thing, that job post you just,

00:31:12.596 --> 00:31:13.855
or the job description or

00:31:13.895 --> 00:31:15.817
the job desire or whatever, you know,

00:31:16.616 --> 00:31:18.438
But no one says if they

00:31:18.458 --> 00:31:19.198
can't get that or if

00:31:19.238 --> 00:31:20.718
they're at an outpatient

00:31:20.817 --> 00:31:21.759
office or if they're,

00:31:22.078 --> 00:31:22.719
especially if you're in a

00:31:22.759 --> 00:31:23.598
private practice, right?

00:31:23.638 --> 00:31:24.740
Like you can go right to the

00:31:24.799 --> 00:31:27.380
owner and say like, hey, I'm making,

00:31:27.539 --> 00:31:27.859
I don't know,

00:31:27.859 --> 00:31:29.840
85 or $90,000 a year or whatever.

00:31:29.861 --> 00:31:30.760
And if I truly wanted to

00:31:30.840 --> 00:31:32.241
make 100 or 110 or whatever, like,

00:31:36.798 --> 00:31:37.538
It's up to me.

00:31:38.419 --> 00:31:39.358
It can also be up to the owner.

00:31:39.400 --> 00:31:40.259
The owner can say, well,

00:31:40.660 --> 00:31:42.161
then do a podcast for us.

00:31:42.181 --> 00:31:43.761
Do social media posting.

00:31:43.842 --> 00:31:45.742
Do this, that, that.

00:31:45.782 --> 00:31:46.644
All these tasks that you can

00:31:46.663 --> 00:31:47.943
do on your own in the

00:31:47.983 --> 00:31:48.984
evenings or the weekends, whatever,

00:31:49.005 --> 00:31:49.305
from home.

00:31:49.325 --> 00:31:50.346
Yes.

00:31:50.365 --> 00:31:52.106
But you have to communicate your value.

00:31:52.467 --> 00:31:53.247
You have to bring other

00:31:53.267 --> 00:31:54.028
stuff to the table.

00:31:54.607 --> 00:31:56.068
You're not just going to get

00:31:56.288 --> 00:31:57.349
a $10,000 raise every year

00:31:57.829 --> 00:31:59.310
because you're a physical

00:31:59.330 --> 00:32:00.631
therapist with a license and a pulse.

00:32:01.291 --> 00:32:01.551
Correct.

00:32:03.240 --> 00:32:04.121
I'll finish this thought

00:32:04.141 --> 00:32:04.882
with hips and shoulders,

00:32:04.902 --> 00:32:05.522
and then I'll get back to

00:32:05.542 --> 00:32:06.544
the three magic words

00:32:06.564 --> 00:32:08.425
that'll help anybody out there.

00:32:08.906 --> 00:32:10.188
I should sell this as a course.

00:32:10.208 --> 00:32:11.450
That's my exit strategy.

00:32:11.789 --> 00:32:12.570
The three magic words

00:32:12.590 --> 00:32:13.731
that'll help who you're

00:32:13.751 --> 00:32:15.013
talking about talk to that

00:32:15.134 --> 00:32:16.976
owner or whatever to get

00:32:17.036 --> 00:32:18.337
that $15,000 raise.

00:32:18.938 --> 00:32:20.420
But anyway, back to my hips and shoulders.

00:32:21.500 --> 00:32:22.923
Flexibility and mobility.

00:32:25.435 --> 00:32:26.936
Stability, right?

00:32:27.057 --> 00:32:28.219
You're looking for the mix

00:32:28.259 --> 00:32:28.979
of those two things.

00:32:29.038 --> 00:32:30.240
That's what this person is looking for.

00:32:30.641 --> 00:32:31.320
They're looking for someone

00:32:31.340 --> 00:32:32.301
who's going to definitely

00:32:32.321 --> 00:32:33.884
give them money to do whatever they,

00:32:33.963 --> 00:32:34.523
so they're looking for

00:32:34.604 --> 00:32:35.944
flexibility and mobility.

00:32:37.105 --> 00:32:38.428
Sorry, flexibility and stability.

00:32:38.567 --> 00:32:39.608
I keep screwing up my abilities.

00:32:40.209 --> 00:32:41.190
They're looking for range of

00:32:41.250 --> 00:32:44.673
motion and no chance of dislocation.

00:32:45.953 --> 00:32:46.474
Doesn't exist.

00:32:47.035 --> 00:32:49.837
Now, nothing says you can't, and I said,

00:32:49.958 --> 00:32:50.898
I'm an example of this.

00:32:51.906 --> 00:32:54.548
I always have a regular W2 job.

00:32:54.888 --> 00:32:55.549
I always have.

00:32:55.849 --> 00:32:56.089
Why?

00:32:56.109 --> 00:32:58.192
Because as crazy as Jimmy McKay is,

00:32:58.952 --> 00:32:59.932
I still understand.

00:33:00.394 --> 00:33:01.013
Well, number one,

00:33:01.034 --> 00:33:02.055
I like being around other people.

00:33:02.335 --> 00:33:03.415
So I do like working for companies.

00:33:03.615 --> 00:33:04.457
I took a job working for

00:33:05.037 --> 00:33:06.678
Vestibular First three weeks ago.

00:33:07.058 --> 00:33:08.220
Hey, I made it a month almost.

00:33:08.839 --> 00:33:09.240
Congrats.

00:33:09.480 --> 00:33:09.680
Awesome.

00:33:10.319 --> 00:33:11.800
But they were OK with being like,

00:33:11.881 --> 00:33:12.980
what do you do before work?

00:33:13.101 --> 00:33:14.582
I talk with Dave Kittle, Tony Maritato.

00:33:14.622 --> 00:33:15.501
And what do you do after work?

00:33:15.561 --> 00:33:17.202
I have beers with people and

00:33:17.343 --> 00:33:18.123
podcast about it.

00:33:18.563 --> 00:33:19.663
And they were like, we get it.

00:33:20.223 --> 00:33:22.544
But it's also I'm not I'm

00:33:22.564 --> 00:33:23.765
not doing stuff about anime

00:33:23.785 --> 00:33:24.365
in the middle of the day.

00:33:24.384 --> 00:33:25.704
I'm not doing stuff about baseball cards.

00:33:25.964 --> 00:33:26.585
They're like, we get it.

00:33:26.786 --> 00:33:27.746
It also introduces me to

00:33:27.766 --> 00:33:28.586
people that will probably

00:33:28.826 --> 00:33:30.166
maybe one day help me with

00:33:30.207 --> 00:33:30.846
Festivler first.

00:33:30.906 --> 00:33:31.326
They get it.

00:33:33.729 --> 00:33:34.169
But I said,

00:33:34.189 --> 00:33:35.309
I want to work for Vestibular First.

00:33:35.349 --> 00:33:36.369
When I hang up this call,

00:33:36.750 --> 00:33:37.471
I'm going to make five

00:33:37.510 --> 00:33:38.851
phone calls to help

00:33:39.411 --> 00:33:41.211
Vestibular First make five sales.

00:33:42.053 --> 00:33:42.653
There's my hip.

00:33:43.573 --> 00:33:44.574
After five o'clock today,

00:33:45.134 --> 00:33:46.193
I'm doing other things.

00:33:46.515 --> 00:33:47.234
There's my shoulder.

00:33:48.214 --> 00:33:50.276
This person wants both in one job.

00:33:50.856 --> 00:33:51.777
I'm very sorry.

00:33:52.797 --> 00:33:55.398
That joint, that joint don't exist.

00:33:56.618 --> 00:33:57.338
It doesn't exist.

00:33:58.259 --> 00:33:58.480
Now,

00:33:59.752 --> 00:34:00.953
back to what Dave was saying.

00:34:01.294 --> 00:34:01.795
And I think,

00:34:02.494 --> 00:34:03.276
I don't know how to bottle

00:34:03.316 --> 00:34:04.596
this up in a Facebook post.

00:34:04.616 --> 00:34:05.518
So maybe someone just wants

00:34:05.538 --> 00:34:06.678
to link to this episode at

00:34:06.698 --> 00:34:08.960
the 34 minute mark in the

00:34:09.000 --> 00:34:09.561
Facebook groups.

00:34:09.601 --> 00:34:11.302
Whenever this post comes up again,

00:34:12.902 --> 00:34:14.103
here's what Dave was alluding to.

00:34:14.405 --> 00:34:16.405
Dave, if someone working for you,

00:34:16.445 --> 00:34:17.246
cause you run a company.

00:34:17.847 --> 00:34:18.748
If someone working for you

00:34:18.807 --> 00:34:20.949
came up and said, Hey,

00:34:20.969 --> 00:34:21.650
I want to get a hundred

00:34:21.670 --> 00:34:22.451
thousand dollar raise.

00:34:24.652 --> 00:34:25.652
Either the thing Dave needs

00:34:25.672 --> 00:34:28.713
to say back or the person coming to you,

00:34:28.753 --> 00:34:29.574
if Jimmy McKay is working

00:34:29.594 --> 00:34:31.173
for Dave Kittle and says, Dave,

00:34:31.193 --> 00:34:31.974
I'm making 85.

00:34:31.974 --> 00:34:32.813
I want to make 100.

00:34:33.074 --> 00:34:34.295
The next three words out of

00:34:34.394 --> 00:34:36.295
my mouth need to be,

00:34:37.394 --> 00:34:40.135
help me understand how we

00:34:40.155 --> 00:34:41.076
can make more money so I

00:34:41.115 --> 00:34:41.795
can have some of that.

00:34:42.175 --> 00:34:44.295
Help me understand.

00:34:45.076 --> 00:34:46.536
Because the next thing out of Dave's mouth,

00:34:46.597 --> 00:34:48.317
if I say that, is Dave,

00:34:48.577 --> 00:34:49.717
he's not going to give me the spiel.

00:34:49.737 --> 00:34:50.077
Hey, Jimmy,

00:34:50.097 --> 00:34:51.677
you have to understand reimbursements.

00:34:51.717 --> 00:34:52.358
I don't want to hear that.

00:34:52.657 --> 00:34:53.277
That's what they talk about

00:34:53.297 --> 00:34:53.958
in the Facebook group.

00:34:55.094 --> 00:34:55.693
That's noise.

00:34:56.614 --> 00:34:58.014
Dave's going to go, Jimmy, if you can help,

00:34:58.074 --> 00:34:58.954
if we,

00:35:01.356 --> 00:35:02.335
help me understand how you're going

00:35:02.356 --> 00:35:04.536
to bring me 20 extra leads

00:35:04.976 --> 00:35:07.217
because I know I've got a 25% close rate.

00:35:07.637 --> 00:35:08.697
You give me 20 leads,

00:35:09.177 --> 00:35:10.117
I know I can close five.

00:35:10.577 --> 00:35:13.318
Five every week over a year equals this.

00:35:13.798 --> 00:35:15.500
If you can do that consistently,

00:35:15.719 --> 00:35:16.599
I will pay you $100,000 instead of 85.

00:35:16.599 --> 00:35:17.059
Help me understand.

00:35:23.288 --> 00:35:25.289
Get in the boat or go build your own.

00:35:25.349 --> 00:35:26.009
Get in the boat and start

00:35:26.048 --> 00:35:27.170
rowing with Dave.

00:35:27.949 --> 00:35:28.090
Now,

00:35:28.351 --> 00:35:29.590
it gets real murky when you're talking

00:35:29.610 --> 00:35:31.291
about hospital systems and

00:35:31.331 --> 00:35:32.152
large corporations.

00:35:32.172 --> 00:35:33.952
It gets real murky, right?

00:35:34.873 --> 00:35:35.554
Harder to do that.

00:35:36.275 --> 00:35:37.295
There's processes in place

00:35:37.835 --> 00:35:38.695
because that's a hip.

00:35:40.282 --> 00:35:41.121
That's a hip, man.

00:35:41.543 --> 00:35:42.322
I'm very sorry.

00:35:42.922 --> 00:35:43.744
That's where the hip is.

00:35:43.884 --> 00:35:44.804
Not a lot of mobility,

00:35:45.164 --> 00:35:45.985
not a lot of people.

00:35:46.005 --> 00:35:46.846
Cause that person you're

00:35:46.885 --> 00:35:48.166
talking to doesn't

00:35:48.226 --> 00:35:49.927
understand how to move the

00:35:49.947 --> 00:35:51.788
needle and do a crazy, amazing thing.

00:35:51.867 --> 00:35:53.568
I've worked for large hospital systems.

00:35:54.128 --> 00:35:54.969
I've worked for large

00:35:55.010 --> 00:35:56.911
practices and those are harder.

00:35:57.331 --> 00:35:58.211
They're harder because they

00:35:58.231 --> 00:35:59.132
have more stability.

00:35:59.512 --> 00:36:00.632
Don't rock the boat, baby.

00:36:01.172 --> 00:36:01.994
The rest of us are making,

00:36:02.233 --> 00:36:03.173
we're getting paid on this

00:36:03.273 --> 00:36:05.335
and I can't blame them for that.

00:36:05.596 --> 00:36:06.675
But you have to understand,

00:36:06.715 --> 00:36:07.496
and this is the close,

00:36:08.416 --> 00:36:11.099
Understand what you're comfortable doing.

00:36:12.601 --> 00:36:13.141
I don't know what this

00:36:13.161 --> 00:36:14.161
person's comfortable doing.

00:36:14.722 --> 00:36:16.023
I can tell you what they should be doing.

00:36:16.324 --> 00:36:17.025
They should be working for

00:36:17.045 --> 00:36:18.445
someone else because they

00:36:18.485 --> 00:36:20.327
can't articulate a way to do this thing,

00:36:21.447 --> 00:36:21.628
right?

00:36:22.009 --> 00:36:22.849
I saw nothing about what

00:36:22.889 --> 00:36:23.590
value they brought.

00:36:23.971 --> 00:36:24.931
They told me that they're a mom.

00:36:25.032 --> 00:36:25.811
Fantastic.

00:36:26.193 --> 00:36:27.112
Unpredictable schedule.

00:36:27.373 --> 00:36:28.313
That's a you problem.

00:36:29.474 --> 00:36:30.675
But what's your skill set?

00:36:31.501 --> 00:36:32.704
I don't even say if they're

00:36:32.764 --> 00:36:33.445
a PTO to your speech.

00:36:33.764 --> 00:36:35.947
They're a therapist who wants a thing.

00:36:36.347 --> 00:36:38.030
They want value without bringing value.

00:36:38.530 --> 00:36:39.052
Not the way it works.

00:36:40.478 --> 00:36:40.677
Right.

00:36:41.197 --> 00:36:42.177
And even towards the end of

00:36:42.217 --> 00:36:45.438
that about purpose, he or she said,

00:36:47.260 --> 00:36:48.219
but my brain is turning to

00:36:48.239 --> 00:36:49.960
mush and I'd like to feel

00:36:50.420 --> 00:36:52.740
purpose outside of raising my kiddos.

00:36:52.760 --> 00:36:54.661
Now, my wife has a new mother.

00:36:54.782 --> 00:36:56.262
So I read this to her like

00:36:56.302 --> 00:36:57.762
last week and she got a

00:36:57.802 --> 00:36:59.922
little mad at me because I and she goes,

00:36:59.983 --> 00:37:00.083
well,

00:37:00.103 --> 00:37:01.163
you guys don't know what it's like

00:37:01.182 --> 00:37:01.844
to be a new mom.

00:37:01.864 --> 00:37:02.543
Like, well, true.

00:37:02.603 --> 00:37:04.543
I mean, we're not you.

00:37:05.945 --> 00:37:06.885
But at the same time, like.

00:37:07.934 --> 00:37:08.735
You want purpose,

00:37:08.755 --> 00:37:10.177
but you also just want a

00:37:10.338 --> 00:37:12.721
gig that does random tasks

00:37:12.961 --> 00:37:14.182
at no schedule at all.

00:37:16.445 --> 00:37:17.768
It's your... Like you said

00:37:17.827 --> 00:37:20.751
about the choices, you're...

00:37:21.795 --> 00:37:23.376
you're asking for all the

00:37:23.496 --> 00:37:25.396
positives of like any opportunity,

00:37:25.476 --> 00:37:27.217
like without understanding

00:37:27.878 --> 00:37:28.880
the other things that come with it,

00:37:28.920 --> 00:37:30.601
which would be if you want

00:37:30.621 --> 00:37:32.802
something that's, that's has purpose,

00:37:32.822 --> 00:37:33.722
like it's probably going to

00:37:33.762 --> 00:37:36.103
have some guide, like some guardrails,

00:37:36.164 --> 00:37:37.864
some guidelines, some schedules, some,

00:37:38.184 --> 00:37:39.606
some dead, some deadlines,

00:37:39.686 --> 00:37:41.027
some productivity component.

00:37:41.067 --> 00:37:42.427
Like I can't pay my

00:37:42.507 --> 00:37:45.170
therapist a hundred

00:37:45.190 --> 00:37:46.590
thousand dollars a year if

00:37:46.610 --> 00:37:48.072
they're not producing a

00:37:49.251 --> 00:37:50.735
More than $100,000 a year.

00:37:51.458 --> 00:37:52.380
That's math, baby.

00:37:52.400 --> 00:37:54.144
That's math.

00:37:54.806 --> 00:37:55.409
That's how it works.

00:37:56.411 --> 00:37:57.152
I'm very sorry.

00:37:57.512 --> 00:37:58.253
There are costs.

00:37:58.952 --> 00:38:00.454
I wouldn't be taking – Dave,

00:38:00.494 --> 00:38:02.376
you take a risk when you open a business,

00:38:02.476 --> 00:38:02.715
right?

00:38:03.637 --> 00:38:04.797
If something goes sideways,

00:38:04.858 --> 00:38:06.920
if another – if monkeypox – oh, man,

00:38:06.960 --> 00:38:07.900
I don't want to say it out loud,

00:38:07.940 --> 00:38:09.501
but I heard monkeypox twice this weekend.

00:38:09.521 --> 00:38:11.063
I don't want to ever hear a pox.

00:38:11.222 --> 00:38:13.164
I want to be done with pandemics.

00:38:13.565 --> 00:38:14.945
But if that goes sideways, Dave,

00:38:15.005 --> 00:38:15.927
and everything shuts down,

00:38:16.827 --> 00:38:19.894
you took a big risk dumping –

00:38:19.894 --> 00:38:21.016
Most or all of your eggs

00:38:21.155 --> 00:38:22.715
into owning and running a business.

00:38:22.996 --> 00:38:24.476
That's how you pay for baby food.

00:38:25.137 --> 00:38:26.277
And diapers,

00:38:26.318 --> 00:38:27.659
which I'm imagining are a lot

00:38:27.778 --> 00:38:28.518
at this point, right?

00:38:28.539 --> 00:38:29.659
A lot of poop floating in

00:38:29.679 --> 00:38:30.420
the kiddle household.

00:38:32.121 --> 00:38:33.280
And not just on this podcast.

00:38:34.101 --> 00:38:35.161
But you put the risk,

00:38:35.282 --> 00:38:36.702
so you have to cover yourself.

00:38:39.083 --> 00:38:40.744
But that's the math.

00:38:40.925 --> 00:38:43.266
Again, I go back to radio.

00:38:45.797 --> 00:38:47.318
understand what my I tried

00:38:47.338 --> 00:38:48.697
to understand what my my

00:38:48.757 --> 00:38:50.858
boss's and my boss's boss's

00:38:50.938 --> 00:38:52.438
problems were and I tried

00:38:52.458 --> 00:38:53.420
to get good at solving

00:38:53.440 --> 00:38:55.300
those because I have a woo

00:38:55.360 --> 00:38:56.641
personality jimmy likes to

00:38:56.681 --> 00:38:58.842
make people happy I like to get head pats

00:38:59.706 --> 00:39:01.807
But also, hey, look at that, career-wise,

00:39:02.688 --> 00:39:03.688
set me up for success

00:39:04.128 --> 00:39:05.088
because I got good at

00:39:05.108 --> 00:39:06.269
solving the problem of the

00:39:06.309 --> 00:39:08.210
person one and two levels above me.

00:39:08.789 --> 00:39:09.710
Then when there was an opening,

00:39:09.751 --> 00:39:10.411
the person was like,

00:39:10.451 --> 00:39:11.552
let's bring this guy up with me.

00:39:11.851 --> 00:39:13.132
He solves problems.

00:39:13.771 --> 00:39:15.112
A therapist solves a problem

00:39:15.152 --> 00:39:17.614
for the patient, right?

00:39:18.094 --> 00:39:19.173
And that's an assembly line.

00:39:19.233 --> 00:39:20.614
Patient comes in, you help them.

00:39:21.034 --> 00:39:22.956
And that is a powerful thing.

00:39:23.762 --> 00:39:25.385
There are other problems to solve,

00:39:25.525 --> 00:39:27.048
which this person highlights,

00:39:27.590 --> 00:39:28.411
except I don't know which,

00:39:28.952 --> 00:39:29.753
let's say I had an extra

00:39:29.753 --> 00:39:30.954
$100,000 floating around

00:39:30.974 --> 00:39:31.916
and I wanted to hire this person.

00:39:32.237 --> 00:39:33.480
I have no idea what their skills are.

00:39:34.702 --> 00:39:35.563
You haven't told me anything

00:39:35.603 --> 00:39:37.286
about what you're gonna help me.

00:39:38.356 --> 00:39:38.956
do or become.

00:39:39.215 --> 00:39:40.396
If I can't understand that,

00:39:41.056 --> 00:39:41.936
I'm not going to just show

00:39:41.956 --> 00:39:43.398
up with a wheelbarrow full of money.

00:39:44.358 --> 00:39:45.378
That's what I think Meredith

00:39:45.418 --> 00:39:47.438
Kasten's group does well anyway.

00:39:47.458 --> 00:39:49.079
She does a really specific dive.

00:39:49.460 --> 00:39:52.081
Hey, Dave's become a non-clinical PT.

00:39:52.141 --> 00:39:53.561
Check out how Dave did it.

00:39:54.161 --> 00:39:55.141
Look at all those things.

00:39:55.621 --> 00:39:56.722
Meredith Kasten's group is

00:39:56.822 --> 00:39:58.302
actually the exact opposite of this.

00:39:58.382 --> 00:39:59.563
It's all specifics.

00:40:00.744 --> 00:40:01.884
And then this part about

00:40:02.103 --> 00:40:03.103
wanting purpose and the

00:40:03.143 --> 00:40:03.784
schedule and the

00:40:03.824 --> 00:40:04.945
flexibility comes at the end.

00:40:06.340 --> 00:40:06.840
Do you know what I mean?

00:40:07.260 --> 00:40:08.420
It's like, look how they took this,

00:40:09.701 --> 00:40:10.880
as Rebecca Griffith would say,

00:40:10.920 --> 00:40:13.360
this familiar skill in a

00:40:13.481 --> 00:40:14.740
non-familiar place.

00:40:15.922 --> 00:40:16.802
If you can take familiar,

00:40:17.061 --> 00:40:18.282
this is a great lesson, I think.

00:40:18.702 --> 00:40:20.581
Do you know Rebecca Griffith, the EDDPT?

00:40:21.262 --> 00:40:22.083
I've never spoken with her,

00:40:22.103 --> 00:40:23.443
but I know her.

00:40:23.483 --> 00:40:24.963
I know the name.

00:40:25.123 --> 00:40:25.742
Her line,

00:40:26.182 --> 00:40:26.943
there's a couple people that I

00:40:26.983 --> 00:40:27.744
know have great lines,

00:40:28.003 --> 00:40:29.143
and this will be etched on

00:40:29.184 --> 00:40:31.204
her LinkedIn profile.

00:40:31.623 --> 00:40:31.963
She says,

00:40:32.903 --> 00:40:34.284
PTs need to be better at using

00:40:34.324 --> 00:40:35.264
their familiar skills in

00:40:35.284 --> 00:40:36.065
non-familiar places.

00:40:37.534 --> 00:40:38.333
Dude, look what I did.

00:40:38.753 --> 00:40:40.315
I interviewed people for 15

00:40:40.315 --> 00:40:40.914
years of my life.

00:40:40.954 --> 00:40:42.036
Then I started doing it in PT.

00:40:42.356 --> 00:40:42.795
And people were like,

00:40:42.976 --> 00:40:44.056
that's so innovative.

00:40:44.077 --> 00:40:44.777
I'm like, no, it's not.

00:40:45.077 --> 00:40:46.117
It's just a familiar skill

00:40:46.137 --> 00:40:46.938
in a non-familiar place.

00:40:47.217 --> 00:40:48.217
I look like a genius because

00:40:48.358 --> 00:40:50.239
no one thought about it in PT.

00:40:52.119 --> 00:40:52.659
Here's newsflash.

00:40:52.699 --> 00:40:53.260
I'm not a genius.

00:40:53.960 --> 00:40:55.240
Here's the other part is I kept doing it.

00:40:56.501 --> 00:40:57.661
I'm doing it nine years later.

00:40:58.829 --> 00:41:00.331
So as an example, let me just,

00:41:00.471 --> 00:41:02.213
I'll say an example for this post, right?

00:41:02.273 --> 00:41:05.315
So like you had this idea, Pittsburgh,

00:41:05.356 --> 00:41:06.637
Phil Strauss, OT here.

00:41:06.677 --> 00:41:07.338
Good morning, gentlemen.

00:41:07.358 --> 00:41:08.059
Welcome on live.

00:41:08.259 --> 00:41:09.960
Phil Strauss, thanks for the live comment.

00:41:10.360 --> 00:41:11.181
We got to stop calling this

00:41:11.242 --> 00:41:12.623
PT Breakfast Club and call it like,

00:41:12.864 --> 00:41:13.123
I don't know,

00:41:13.143 --> 00:41:13.864
Healthcare Breakfast Club

00:41:13.885 --> 00:41:15.025
because we get OTs and speak.

00:41:15.045 --> 00:41:15.346
I love it.

00:41:15.405 --> 00:41:15.887
All right.

00:41:16.146 --> 00:41:16.867
Breakfast Club, whatever.

00:41:16.887 --> 00:41:17.648
You're right.

00:41:17.969 --> 00:41:19.309
Breakfast Club, Healthcare Breakfast Club.

00:41:19.610 --> 00:41:19.851
Okay.

00:41:19.871 --> 00:41:21.132
So you had the idea for...

00:41:22.233 --> 00:41:23.594
this show right breakfast

00:41:23.635 --> 00:41:25.356
club you mentioned that

00:41:25.396 --> 00:41:26.157
tony and I think we did

00:41:26.197 --> 00:41:27.599
like one episode as like

00:41:27.798 --> 00:41:28.900
let's see and like we all

00:41:28.920 --> 00:41:29.681
loved it and like all right

00:41:29.701 --> 00:41:31.583
let's keep going so you you

00:41:31.603 --> 00:41:34.525
have stop we loved it and

00:41:34.565 --> 00:41:35.527
we had feedback so we

00:41:35.567 --> 00:41:36.807
realized it was value to us

00:41:37.208 --> 00:41:38.811
right it was good it looked

00:41:38.851 --> 00:41:40.753
like us hold on but people

00:41:40.813 --> 00:41:42.414
listened and watched keep going

00:41:43.094 --> 00:41:43.275
Yeah.

00:41:43.375 --> 00:41:44.536
But I'm saying with my

00:41:44.597 --> 00:41:45.838
particular involvement, right?

00:41:46.219 --> 00:41:48.260
Like you have a big platform.

00:41:48.280 --> 00:41:49.583
You've been doing it for years.

00:41:49.623 --> 00:41:50.804
Like everyone knows you,

00:41:50.824 --> 00:41:51.824
but you're super humble.

00:41:51.885 --> 00:41:53.547
Like you produce great content.

00:41:54.027 --> 00:41:55.708
You invite me on, you invite Tony on.

00:41:56.389 --> 00:41:57.532
But if I'm the person

00:41:57.652 --> 00:41:59.393
writing that particular post, right?

00:42:00.074 --> 00:42:00.414
Oh yeah.

00:42:00.434 --> 00:42:00.554
Yeah.

00:42:00.894 --> 00:42:03.396
I'm being invited onto a bigger platform.

00:42:03.856 --> 00:42:04.976
And if I'm writing that post,

00:42:05.197 --> 00:42:06.817
I'm then saying to Jimmy McKay, yeah,

00:42:07.237 --> 00:42:08.077
I would love to come on and

00:42:08.097 --> 00:42:09.958
get free exposure and chat

00:42:09.998 --> 00:42:12.159
with you and you put this out everywhere.

00:42:12.380 --> 00:42:13.920
And also, Jimmy, I want you to pay me.

00:42:14.701 --> 00:42:15.780
Oh, yeah, yeah.

00:42:15.940 --> 00:42:19.422
And you'd be like, why would I pay you?

00:42:20.342 --> 00:42:21.463
You're getting free exposure

00:42:21.523 --> 00:42:22.364
on a big platform.

00:42:22.983 --> 00:42:23.143
Right.

00:42:24.164 --> 00:42:25.244
the situation was,

00:42:25.364 --> 00:42:26.344
I think you and Tony

00:42:26.385 --> 00:42:27.666
realized what problem I had,

00:42:27.726 --> 00:42:28.967
which is I like talking,

00:42:29.507 --> 00:42:31.449
but talking to myself is difficult,

00:42:31.469 --> 00:42:32.208
which is why I haven't

00:42:32.469 --> 00:42:33.670
mostly an interview based show,

00:42:34.250 --> 00:42:35.590
but now I'm recognizing I'm

00:42:35.610 --> 00:42:36.452
seeing the world change.

00:42:36.472 --> 00:42:37.072
It's not like I'm going to

00:42:37.112 --> 00:42:37.992
stop interviewing people,

00:42:38.952 --> 00:42:40.454
but I do like this format

00:42:40.634 --> 00:42:42.054
where it's instead of a

00:42:42.135 --> 00:42:43.856
different person across from me every day,

00:42:44.376 --> 00:42:45.697
it's the same people across

00:42:45.717 --> 00:42:47.739
from me or similar people across, uh, the,

00:42:47.838 --> 00:42:49.018
the, the, the microphone for me.

00:42:50.139 --> 00:42:50.280
Yeah.

00:42:50.320 --> 00:42:50.719
I'm the goat.

00:42:50.739 --> 00:42:51.621
Cause I've been around a long time.

00:42:52.161 --> 00:42:52.320
Yeah.

00:42:53.021 --> 00:42:53.101
Um,

00:42:54.994 --> 00:42:55.855
But look what I did.

00:42:55.875 --> 00:42:57.755
I didn't reinvent the wheel.

00:42:57.876 --> 00:43:00.358
I just stole the idea of a morning show.

00:43:02.159 --> 00:43:03.179
This is the Today Show,

00:43:03.219 --> 00:43:04.601
but niched down to give

00:43:04.641 --> 00:43:07.963
solutions and bitch a little,

00:43:08.523 --> 00:43:09.025
complain a little,

00:43:09.045 --> 00:43:10.445
which is where this episode started.

00:43:12.788 --> 00:43:13.668
We got to start doing... So

00:43:13.768 --> 00:43:14.969
here's the progression of this show.

00:43:15.289 --> 00:43:16.170
Here's what I figured out.

00:43:16.230 --> 00:43:17.490
And we'll go into depth when

00:43:17.510 --> 00:43:18.271
Tony's here because I don't

00:43:18.291 --> 00:43:18.972
want to say things without

00:43:19.012 --> 00:43:20.213
Tony because he does have a

00:43:20.253 --> 00:43:20.693
way of like...

00:43:21.876 --> 00:43:22.536
reeling me in,

00:43:22.777 --> 00:43:23.717
which is also a problem I

00:43:23.757 --> 00:43:24.737
have that you guys solve.

00:43:25.159 --> 00:43:26.159
I start to read your faces

00:43:26.219 --> 00:43:27.780
like I'm too much in the weeds.

00:43:27.800 --> 00:43:28.880
Bring it back in and pass the ball, Jimmy.

00:43:28.900 --> 00:43:29.422
All right.

00:43:29.442 --> 00:43:30.041
It's 2024, August 2024.

00:43:30.081 --> 00:43:31.722
By 2026, we will do a show live,

00:43:32.623 --> 00:43:33.945
this show live in a theater in

00:43:46.021 --> 00:43:47.021
with 100 people in the

00:43:47.041 --> 00:43:48.322
audience in two years.

00:43:48.342 --> 00:43:48.663
Hell yeah.

00:43:49.083 --> 00:43:49.402
Hell yeah.

00:43:49.563 --> 00:43:50.364
Oh, maybe in a year.

00:43:50.704 --> 00:43:51.264
Why two years?

00:43:52.304 --> 00:43:52.885
Hedging my bets.

00:43:54.045 --> 00:43:54.965
Because if I say two years

00:43:55.005 --> 00:43:55.527
and we do it in a year,

00:43:55.547 --> 00:43:56.306
I look like a genius.

00:43:56.606 --> 00:43:57.827
But if I say a year and we don't,

00:43:57.867 --> 00:43:58.487
I look like an idiot.

00:44:00.670 --> 00:44:01.849
What's the blue ocean strategy?

00:44:01.869 --> 00:44:02.570
I don't know what that means.

00:44:03.590 --> 00:44:06.273
Wait, is that the submarine company?

00:44:07.762 --> 00:44:10.643
No, no, no, no.

00:44:10.923 --> 00:44:12.184
We're not sending the sub

00:44:12.224 --> 00:44:13.324
down to the Titanic.

00:44:13.605 --> 00:44:14.686
PlayStation controller?

00:44:15.306 --> 00:44:16.505
Blue Ocean strategy.

00:44:16.525 --> 00:44:17.525
So a lot of competition

00:44:17.585 --> 00:44:19.246
would be blood in the water.

00:44:19.266 --> 00:44:22.588
Red Ocean is a lot of competition.

00:44:22.748 --> 00:44:24.588
People fighting a race to the bottom.

00:44:26.056 --> 00:44:28.257
And a blue ocean strategy is like,

00:44:28.797 --> 00:44:29.538
is the opposite of that.

00:44:29.597 --> 00:44:30.918
Find, finding like your own space,

00:44:30.938 --> 00:44:32.199
your own, your own lane.

00:44:32.219 --> 00:44:33.440
Yeah.

00:44:33.460 --> 00:44:34.639
So, oh, so I think it's got us.

00:44:34.860 --> 00:44:35.661
Oh, so like, oh,

00:44:35.760 --> 00:44:37.161
red ocean would be like a lot of traffic,

00:44:37.362 --> 00:44:39.382
hard to compete where blue ocean,

00:44:39.422 --> 00:44:40.583
you're the one of one.

00:44:40.923 --> 00:44:41.184
Okay.

00:44:41.224 --> 00:44:42.284
Well, that's, it says it's a book.

00:44:42.403 --> 00:44:43.164
I've never heard of that book.

00:44:43.204 --> 00:44:43.804
It's on my list.

00:44:43.844 --> 00:44:43.905
Um,

00:44:46.818 --> 00:44:47.759
Is this Blue Ocean, though?

00:44:47.798 --> 00:44:48.960
Because everybody in their mind, well,

00:44:49.039 --> 00:44:50.081
maybe I got in the ocean

00:44:50.121 --> 00:44:50.661
when it was blue.

00:44:50.701 --> 00:44:53.523
I mean, it was me, Eric Mara,

00:44:53.563 --> 00:44:54.443
and Karen Litzy were the

00:44:54.463 --> 00:44:55.704
only podcasters that I knew

00:44:55.764 --> 00:44:56.626
of that were doing it on at

00:44:57.387 --> 00:44:58.307
least a weekly basis.

00:44:58.728 --> 00:45:00.548
And now I feel like more

00:45:00.588 --> 00:45:02.030
people have a podcast than don't.

00:45:02.130 --> 00:45:03.431
If you had like a pie chart,

00:45:04.092 --> 00:45:04.992
the slice of pie that

00:45:05.032 --> 00:45:06.373
people have a podcast is

00:45:06.434 --> 00:45:07.235
larger than the slice of

00:45:07.275 --> 00:45:08.695
pie that people do not have a podcast.

00:45:09.336 --> 00:45:10.257
When I started it, it was like,

00:45:10.277 --> 00:45:10.898
I have a podcast.

00:45:10.918 --> 00:45:11.679
People are like, what's that?

00:45:11.958 --> 00:45:14.181
It's like a radio show in my basement.

00:45:14.840 --> 00:45:19.003
on the internet uh jimmy go

00:45:19.143 --> 00:45:19.583
have fun with your

00:45:19.603 --> 00:45:21.262
microphone but I think

00:45:21.402 --> 00:45:22.264
that's what happens right

00:45:22.304 --> 00:45:23.483
blue and I haven't read the

00:45:23.503 --> 00:45:24.585
book yet but everything's a

00:45:24.605 --> 00:45:25.605
blue ocean well I shouldn't

00:45:25.625 --> 00:45:26.565
say everything things that

00:45:26.585 --> 00:45:27.525
are blue oceans are blue

00:45:27.585 --> 00:45:29.525
ocean until it pans out and

00:45:29.545 --> 00:45:30.206
then everybody jumps on

00:45:30.246 --> 00:45:31.246
board but that's the way it

00:45:31.286 --> 00:45:33.568
works doesn't work another way

00:45:35.458 --> 00:45:36.938
So that's why I sort of like

00:45:36.958 --> 00:45:38.378
the show is like, you know,

00:45:38.418 --> 00:45:39.300
we talk about in our

00:45:39.380 --> 00:45:40.639
private little DM thing,

00:45:40.860 --> 00:45:41.561
which will eventually

00:45:41.581 --> 00:45:42.481
become a Facebook group.

00:45:42.621 --> 00:45:44.762
Of course, of course.

00:45:44.842 --> 00:45:45.643
Oh, no.

00:45:45.983 --> 00:45:46.882
No anonymous posts.

00:45:46.922 --> 00:45:48.684
We have to turn anonymous off.

00:45:49.324 --> 00:45:52.025
But we start talking about

00:45:52.166 --> 00:45:53.846
stuff and then it either

00:45:54.065 --> 00:45:55.027
works or it doesn't work.

00:45:56.347 --> 00:45:58.208
But we start talking about in our DMs,

00:45:58.268 --> 00:45:59.648
we talk about Taylor Swift, right?

00:46:01.253 --> 00:46:01.835
But what are we going to

00:46:01.875 --> 00:46:02.655
pull out of what Taylor

00:46:02.675 --> 00:46:03.615
Swift is pulling off that

00:46:03.635 --> 00:46:06.119
we can use those familiar

00:46:06.159 --> 00:46:07.420
skills in unfamiliar places

00:46:07.460 --> 00:46:08.561
to quote Rebecca Griffith?

00:46:09.001 --> 00:46:09.722
That's the idea.

00:46:10.483 --> 00:46:11.623
The answer will not come

00:46:11.684 --> 00:46:12.344
from within the room.

00:46:12.465 --> 00:46:13.306
I'm very sorry.

00:46:14.427 --> 00:46:15.527
Because there's that cliche,

00:46:15.989 --> 00:46:17.309
doing the same thing over and over, blah,

00:46:17.349 --> 00:46:17.630
blah, blah.

00:46:17.650 --> 00:46:18.130
You know that one.

00:46:19.331 --> 00:46:20.213
You have to steal.

00:46:20.413 --> 00:46:21.733
Innovation comes from outside.

00:46:22.715 --> 00:46:23.876
I've talked about the 3M.

00:46:23.996 --> 00:46:24.436
I think it was 3M.

00:46:25.847 --> 00:46:27.128
They had this like

00:46:27.188 --> 00:46:28.168
engineering problem with

00:46:28.548 --> 00:46:29.690
digging wells and they kept

00:46:29.769 --> 00:46:31.090
asking geologists and well

00:46:31.110 --> 00:46:32.210
diggers how to solve the problem.

00:46:32.231 --> 00:46:33.831
They kept getting geologists

00:46:33.931 --> 00:46:35.293
and well digger answers.

00:46:35.893 --> 00:46:36.753
And then they put it up

00:46:36.813 --> 00:46:37.614
online and put like a

00:46:37.733 --> 00:46:40.255
ransom on the problem.

00:46:40.536 --> 00:46:41.295
Anybody can solve this.

00:46:41.416 --> 00:46:42.496
And if it actually pans out,

00:46:43.416 --> 00:46:44.036
we'll give you $50,000.

00:46:44.097 --> 00:46:45.898
And like, I'm making this up,

00:46:45.918 --> 00:46:47.460
but like a goat herder from

00:46:47.480 --> 00:46:48.420
the other side of the planet was like,

00:46:48.460 --> 00:46:49.262
why don't you use this?

00:46:49.322 --> 00:46:50.322
And it solved it is because

00:46:50.342 --> 00:46:51.644
the goat herder looks at

00:46:51.824 --> 00:46:52.826
everything differently.

00:46:53.146 --> 00:46:54.947
The goat herder only hurts goats.

00:46:55.548 --> 00:46:56.510
He can only look at the

00:46:56.550 --> 00:46:57.851
world from the goat herder lens.

00:46:59.092 --> 00:47:00.813
But if you, if you give him a problem,

00:47:01.394 --> 00:47:02.275
like when I talked to my buddy,

00:47:02.295 --> 00:47:03.777
who's a mechanic and auto mechanic,

00:47:04.903 --> 00:47:06.846
And he's just handy with tools and stuff.

00:47:07.266 --> 00:47:07.827
And I'm like, yeah,

00:47:07.847 --> 00:47:08.789
I got to tear down this

00:47:08.829 --> 00:47:10.331
thing in my house because of this.

00:47:10.351 --> 00:47:10.530
He's like,

00:47:10.550 --> 00:47:11.692
why don't you just do this thing

00:47:11.711 --> 00:47:12.273
that's a dollar?

00:47:12.313 --> 00:47:13.653
I'm like, what is that?

00:47:14.695 --> 00:47:15.536
Even though I have access to

00:47:15.677 --> 00:47:17.139
every piece of information in the world,

00:47:17.159 --> 00:47:18.400
I didn't know what questions to ask.

00:47:18.780 --> 00:47:19.942
I didn't know what to Google.

00:47:20.282 --> 00:47:20.963
That's the thing with A.I.,

00:47:22.269 --> 00:47:23.570
It's different than Google.

00:47:23.871 --> 00:47:24.731
If I don't know the answer

00:47:24.751 --> 00:47:26.231
to how to fix the leak in my roof, I just,

00:47:26.471 --> 00:47:27.472
how to fix leak in your roof.

00:47:27.492 --> 00:47:29.231
If you don't know the prompt,

00:47:29.291 --> 00:47:30.632
you don't have a prompt to enter.

00:47:31.112 --> 00:47:32.952
But if you talk to AI, you're like,

00:47:32.972 --> 00:47:33.673
I have a leak in the roof.

00:47:33.693 --> 00:47:33.954
It'll be like,

00:47:33.974 --> 00:47:35.173
what three things should I check?

00:47:35.213 --> 00:47:35.974
How do I check them?

00:47:36.675 --> 00:47:37.474
It'll do that and you give

00:47:37.514 --> 00:47:38.355
it answers and it gives you

00:47:38.394 --> 00:47:39.695
better answers.

00:47:40.235 --> 00:47:41.076
That's the crazy thing.

00:47:42.362 --> 00:47:43.764
Real quick, so you mentioned 3M.

00:47:44.403 --> 00:47:45.324
Did we talk about this before,

00:47:45.385 --> 00:47:47.427
how the post-it note was created?

00:47:47.447 --> 00:47:48.608
Did you ever hear that story?

00:47:49.228 --> 00:47:49.989
Yeah, it's wild, man.

00:47:50.009 --> 00:47:50.969
They were trying to solve one problem.

00:47:50.989 --> 00:47:52.751
They created another or

00:47:52.771 --> 00:47:53.371
created a solution.

00:47:53.391 --> 00:47:56.534
Do you remember the story?

00:47:57.775 --> 00:47:58.056
No.

00:47:58.376 --> 00:47:59.418
Looking for glue or something.

00:47:59.438 --> 00:47:59.757
I don't know.

00:48:00.239 --> 00:48:02.199
I think it was the person

00:48:02.260 --> 00:48:03.702
who created the post-it note.

00:48:04.905 --> 00:48:06.427
They were in a choir in a church,

00:48:06.586 --> 00:48:08.148
and they needed something

00:48:09.170 --> 00:48:11.251
with the music pages.

00:48:11.692 --> 00:48:12.512
They needed something that

00:48:12.532 --> 00:48:13.653
would mark the pages or

00:48:13.713 --> 00:48:15.434
keep the pages open.

00:48:18.217 --> 00:48:19.579
I don't know what was the

00:48:19.619 --> 00:48:21.380
next step of some glue on a

00:48:21.400 --> 00:48:22.101
piece of paper or whatever,

00:48:22.141 --> 00:48:23.661
but the problem was some...

00:48:24.402 --> 00:48:25.644
you know, music book,

00:48:25.844 --> 00:48:27.746
hymnal thing in like a choir.

00:48:28.188 --> 00:48:29.429
And that is where the

00:48:29.630 --> 00:48:30.510
post-it note came from.

00:48:30.550 --> 00:48:31.972
That was like the origin of like,

00:48:32.333 --> 00:48:33.173
that was the need.

00:48:33.554 --> 00:48:34.695
And then eventually it was like,

00:48:35.135 --> 00:48:36.177
people could use a post-it

00:48:36.197 --> 00:48:37.699
note for a ton of different things,

00:48:37.760 --> 00:48:38.701
but there was just like one

00:48:38.740 --> 00:48:39.461
need originally.

00:48:39.481 --> 00:48:40.222
And that's where it came from.

00:48:40.702 --> 00:48:41.403
One of my aunts,

00:48:42.469 --> 00:48:43.409
this is like I forget what

00:48:43.570 --> 00:48:44.891
age but I was like 12 and

00:48:44.911 --> 00:48:45.911
someone got my aunt got me

00:48:45.952 --> 00:48:47.173
a book for christmas I

00:48:47.193 --> 00:48:48.195
remember being like so

00:48:48.235 --> 00:48:49.376
pissed because I was not a

00:48:49.436 --> 00:48:51.597
reader at 12 right but the

00:48:51.677 --> 00:48:53.199
book was just around long

00:48:53.239 --> 00:48:54.360
enough I think two or three

00:48:54.380 --> 00:48:55.722
years later shout out to

00:48:55.782 --> 00:48:57.563
aunt sheila the book was

00:48:57.603 --> 00:48:58.264
around two or three years

00:48:58.324 --> 00:48:59.405
later and I was like you

00:48:59.425 --> 00:49:01.547
know what I'm I'm so bored

00:49:02.148 --> 00:49:03.849
I'm gonna read a book and

00:49:03.869 --> 00:49:04.469
the book was called

00:49:04.550 --> 00:49:05.550
serendipity it was like

00:49:05.751 --> 00:49:07.273
accidental discoveries in science

00:49:08.498 --> 00:49:10.501
And it was like the one that I remember,

00:49:10.521 --> 00:49:11.541
the first one of the stories.

00:49:11.782 --> 00:49:13.905
And it got me excited because I was like,

00:49:14.606 --> 00:49:14.865
oh,

00:49:15.005 --> 00:49:16.407
they didn't sit down with a plan and

00:49:16.527 --> 00:49:17.088
solved it.

00:49:17.108 --> 00:49:19.251
It was very much like the A-team.

00:49:20.012 --> 00:49:21.494
They were just like bobbling along.

00:49:21.514 --> 00:49:22.755
They're like, oh, what if we do this?

00:49:22.875 --> 00:49:23.715
And they solved the problem.

00:49:23.795 --> 00:49:25.797
The first one that I remember,

00:49:25.878 --> 00:49:27.300
similar to Post-it Notes,

00:49:27.400 --> 00:49:29.882
was a guy had malaria.

00:49:31.630 --> 00:49:32.590
Well, lots of people have malaria.

00:49:33.411 --> 00:49:34.251
And he realized that the

00:49:34.311 --> 00:49:36.012
people that didn't die were

00:49:36.072 --> 00:49:37.172
drinking out of the water

00:49:37.251 --> 00:49:39.353
from the base of this type of tree.

00:49:41.514 --> 00:49:44.494
And they realized it was had

00:49:44.715 --> 00:49:46.275
like wherever quinine comes from.

00:49:46.335 --> 00:49:47.275
That's a cure for malaria.

00:49:47.356 --> 00:49:49.456
One of the things that states off malaria.

00:49:50.717 --> 00:49:52.538
So that approach.

00:49:53.916 --> 00:49:55.056
Who's solving their own?

00:49:55.496 --> 00:49:56.378
That's the thing where you

00:49:56.398 --> 00:49:57.219
have to just read

00:49:57.318 --> 00:49:59.119
voraciously or listen

00:49:59.199 --> 00:50:01.581
voraciously or watch videos voraciously.

00:50:02.001 --> 00:50:02.762
That's probably a common

00:50:02.802 --> 00:50:03.804
thread between you and Tony

00:50:03.824 --> 00:50:07.126
and I is we just look at other stuff.

00:50:07.927 --> 00:50:09.548
Within our niches, like marketing,

00:50:09.588 --> 00:50:10.429
business, technology,

00:50:11.789 --> 00:50:12.771
but then when we watch

00:50:12.811 --> 00:50:13.871
something that Taylor Swift

00:50:13.931 --> 00:50:16.074
is doing and we go, oh,

00:50:16.213 --> 00:50:17.454
look at what she did there.

00:50:18.496 --> 00:50:19.255
How could I do that?

00:50:19.516 --> 00:50:19.976
How could I do that?

00:50:21.199 --> 00:50:22.262
And I think that's the secret.

00:50:22.282 --> 00:50:23.023
That's what makes it look

00:50:23.043 --> 00:50:25.550
like when you take things

00:50:25.570 --> 00:50:26.072
that you're like, oh,

00:50:26.092 --> 00:50:26.713
this worked already.

00:50:26.733 --> 00:50:27.416
Let me do it over here.

00:50:28.617 --> 00:50:31.199
And I sent you and Tony the

00:50:31.318 --> 00:50:32.300
screenshot or the link or

00:50:32.320 --> 00:50:34.159
whatever of Taylor Swift

00:50:35.181 --> 00:50:36.161
walking or running on a

00:50:36.221 --> 00:50:37.521
treadmill while preparing

00:50:37.561 --> 00:50:38.442
for her whole tour.

00:50:38.541 --> 00:50:39.282
She's singing.

00:50:40.523 --> 00:50:41.222
This is not a video.

00:50:41.242 --> 00:50:43.764
This is like a screenshot.

00:50:44.083 --> 00:50:44.443
Apparently,

00:50:44.483 --> 00:50:47.425
she walks or briskly walks on a

00:50:47.485 --> 00:50:49.286
treadmill to train her body

00:50:49.306 --> 00:50:49.867
and her voice.

00:50:50.246 --> 00:50:51.086
She'll sing.

00:50:51.126 --> 00:50:52.288
She'll do the whole concert

00:50:52.427 --> 00:50:54.768
privately on a treadmill.

00:50:55.568 --> 00:50:56.728
That's her preparation.

00:50:56.748 --> 00:50:57.849
Yes, she is.

00:50:59.315 --> 00:51:00.155
that's a difference also

00:51:00.195 --> 00:51:01.635
between like a pro and

00:51:01.675 --> 00:51:02.516
someone who is really,

00:51:02.556 --> 00:51:03.416
really serious about their

00:51:03.456 --> 00:51:07.077
craft versus someone who's like, I don't,

00:51:07.097 --> 00:51:08.438
I hate to say like the post

00:51:08.458 --> 00:51:09.818
that we're talking about, but like,

00:51:10.858 --> 00:51:13.237
you know, one person is, is, is,

00:51:13.498 --> 00:51:14.498
is the top of the top.

00:51:14.938 --> 00:51:17.059
And then the other is like,

00:51:17.778 --> 00:51:18.539
where can I find the best

00:51:18.579 --> 00:51:19.478
opportunity with like all

00:51:19.518 --> 00:51:21.079
these positives and like no downside.

00:51:21.099 --> 00:51:24.000
And without a lot of work or effort.

00:51:24.519 --> 00:51:24.699
Right.

00:51:24.920 --> 00:51:25.780
Now here's the thing.

00:51:27.240 --> 00:51:28.221
Here's what I hope happens.

00:51:29.471 --> 00:51:30.431
No pressure, no diamonds.

00:51:30.851 --> 00:51:32.351
I hope this person who wrote

00:51:32.371 --> 00:51:35.652
this is so frustrated

00:51:35.672 --> 00:51:36.833
because of lack of purpose

00:51:37.552 --> 00:51:39.612
or money or something that

00:51:39.652 --> 00:51:41.974
she or he creates their own solution.

00:51:43.393 --> 00:51:43.554
Right.

00:51:43.574 --> 00:51:44.094
That would be awesome.

00:51:44.614 --> 00:51:45.313
Because that's it.

00:51:45.934 --> 00:51:47.875
I've used the boat analogy, which is like,

00:51:47.914 --> 00:51:49.074
dude, you're the boat.

00:51:49.135 --> 00:51:50.715
There's no one coming to save you.

00:51:51.956 --> 00:51:52.675
Buy the Hormozy boat.

00:51:54.536 --> 00:51:56.800
course go to the guru thing

00:51:57.179 --> 00:51:58.402
do that if that's what you

00:51:58.442 --> 00:51:59.143
need then that's what you

00:51:59.163 --> 00:52:00.123
need buy the blue ocean

00:52:00.143 --> 00:52:01.005
book if that's what you

00:52:01.025 --> 00:52:03.568
need here's the thing you

00:52:03.588 --> 00:52:06.092
still have to do it you

00:52:06.112 --> 00:52:08.574
still have to do it like

00:52:08.614 --> 00:52:12.159
that's figure it out like it is going

00:52:14.210 --> 00:52:14.989
five you know when I was

00:52:15.010 --> 00:52:16.010
leaving radio I remember

00:52:16.050 --> 00:52:16.931
texting a cousin who was a

00:52:16.972 --> 00:52:17.592
nurse I was like think

00:52:17.612 --> 00:52:18.791
about pt she's like go for

00:52:18.813 --> 00:52:19.753
it I was like how do you

00:52:19.773 --> 00:52:20.873
know she goes 10 years is

00:52:20.893 --> 00:52:22.414
gonna go by anyway this

00:52:22.454 --> 00:52:23.434
seems like a good idea now

00:52:24.355 --> 00:52:25.396
and you could look at my p

00:52:25.456 --> 00:52:26.175
like I shouldn't have got a

00:52:26.215 --> 00:52:27.056
pt degree because I don't

00:52:27.416 --> 00:52:28.878
treat clinically that's a

00:52:28.938 --> 00:52:30.478
failure I don't know man

00:52:31.039 --> 00:52:31.978
I'm I'm doing all right

00:52:32.239 --> 00:52:33.619
because I applied some

00:52:33.699 --> 00:52:35.021
other skills and said oh I

00:52:35.061 --> 00:52:38.163
like I like this and hold on a second I'm

00:52:39.184 --> 00:52:40.105
Other people need it.

00:52:40.585 --> 00:52:42.606
That's the other half of the equation,

00:52:42.626 --> 00:52:42.885
man.

00:52:43.606 --> 00:52:44.467
Who needs this?

00:52:46.869 --> 00:52:47.909
What you're asking for is

00:52:48.329 --> 00:52:50.391
you're a freelancer in this idea.

00:52:50.391 --> 00:52:52.291
100% remote, no schedule,

00:52:52.351 --> 00:52:54.492
tasks to be completed whenever I'm able.

00:52:54.974 --> 00:52:55.173
Yes.

00:52:56.126 --> 00:52:57.568
Now, are those super hard tasks?

00:52:58.449 --> 00:52:59.429
And now you didn't you did

00:52:59.489 --> 00:53:01.192
not go to Fox Rehab or

00:53:01.351 --> 00:53:02.673
Access PT or any other

00:53:02.693 --> 00:53:04.215
athletic or whatever.

00:53:04.235 --> 00:53:06.157
You didn't go to them and say, hey,

00:53:06.356 --> 00:53:08.039
I'll you know, I want to I'm a PT,

00:53:08.079 --> 00:53:09.099
but I have a radio background.

00:53:09.179 --> 00:53:10.360
I'll treat a little patients.

00:53:10.380 --> 00:53:12.222
But I also want to, like, you know,

00:53:12.422 --> 00:53:13.284
mess around with like

00:53:14.164 --> 00:53:15.525
a show and like microphones

00:53:15.606 --> 00:53:16.786
and video eventually video

00:53:16.827 --> 00:53:18.148
now but you were just you

00:53:18.168 --> 00:53:19.889
know audio originally and

00:53:21.311 --> 00:53:22.092
interview people across the

00:53:22.132 --> 00:53:23.293
country whatever like you

00:53:23.353 --> 00:53:24.653
didn't go ask permission

00:53:25.155 --> 00:53:26.856
for this perfect thing or

00:53:26.896 --> 00:53:27.896
this ideal thing that you

00:53:27.916 --> 00:53:29.038
were looking for I did it

00:53:29.057 --> 00:53:30.599
you went out and did it I

00:53:30.619 --> 00:53:31.900
did it first then I emailed

00:53:32.300 --> 00:53:33.601
tim fox the ceo of fox

00:53:33.661 --> 00:53:35.583
rehab and said hey you need

00:53:35.603 --> 00:53:36.545
to hire new pts

00:53:38.128 --> 00:53:39.090
I can do that and here's how.

00:53:39.929 --> 00:53:41.951
For this cost and hiring me,

00:53:42.472 --> 00:53:43.291
I will hopefully bring you

00:53:43.731 --> 00:53:46.253
enough attention that it

00:53:46.293 --> 00:53:48.355
gets you enough hires to

00:53:48.394 --> 00:53:49.175
pay for whatever you're

00:53:49.195 --> 00:53:50.016
paying me and then some.

00:53:52.590 --> 00:53:53.932
I figured out what their problems were.

00:53:54.353 --> 00:53:55.114
This person doesn't know

00:53:55.153 --> 00:53:56.315
whose problems they want to solve.

00:53:57.195 --> 00:53:57.697
They're trying to get

00:53:57.717 --> 00:53:59.278
someone else to solve their problems.

00:54:00.079 --> 00:54:01.481
Companies don't solve your problems.

00:54:01.722 --> 00:54:02.782
You solve their problems.

00:54:02.882 --> 00:54:03.724
And in doing so,

00:54:04.043 --> 00:54:04.804
they'll solve your problem

00:54:04.824 --> 00:54:05.405
with a paycheck.

00:54:06.027 --> 00:54:07.288
And if you can do it

00:54:07.447 --> 00:54:09.931
remotely from the back of a sprinter van,

00:54:10.371 --> 00:54:10.592
great.

00:54:10.632 --> 00:54:11.132
They don't care.

00:54:12.327 --> 00:54:13.547
Solve the problems.

00:54:14.128 --> 00:54:16.371
So I would love to find out

00:54:16.431 --> 00:54:17.271
who this person is,

00:54:17.791 --> 00:54:18.672
have them come on the show

00:54:18.932 --> 00:54:21.094
with a voice modulator and a hood,

00:54:21.514 --> 00:54:22.956
seat them in a dark corner, right,

00:54:23.137 --> 00:54:25.478
like the Dateline does, and be like, okay,

00:54:25.498 --> 00:54:26.498
let's go deep dive on this.

00:54:26.960 --> 00:54:28.300
What problems do you like solving?

00:54:28.922 --> 00:54:29.202
Great.

00:54:29.601 --> 00:54:30.543
Who has those problems?

00:54:31.023 --> 00:54:31.764
Now go write a job

00:54:31.784 --> 00:54:33.204
description for that person

00:54:33.244 --> 00:54:34.385
that makes you the best

00:54:34.465 --> 00:54:35.146
candidate because you're

00:54:35.166 --> 00:54:36.588
sitting in front of them.

00:54:37.009 --> 00:54:38.250
I'm not against this post.

00:54:39.922 --> 00:54:41.764
But see down here in the

00:54:41.844 --> 00:54:43.326
like comment section,

00:54:43.746 --> 00:54:44.525
the answer's not gonna come

00:54:44.545 --> 00:54:45.306
from the comment section.

00:54:45.927 --> 00:54:46.807
The answer's gonna come from

00:54:46.827 --> 00:54:48.128
you rewriting this over and

00:54:48.168 --> 00:54:49.570
over and over again until

00:54:49.610 --> 00:54:51.692
it sounds so delectable to

00:54:51.771 --> 00:54:52.992
someone who has the

00:54:53.032 --> 00:54:54.313
problems that you like solving.

00:54:55.778 --> 00:54:56.438
That's it.

00:54:56.639 --> 00:54:57.940
I think you also privately

00:54:58.019 --> 00:54:59.880
said that all the comments were like,

00:54:59.960 --> 00:55:00.722
yeah,

00:55:01.202 --> 00:55:02.143
let me know if you find something

00:55:02.182 --> 00:55:03.023
like that and let me know.

00:55:03.103 --> 00:55:05.264
And does something like that exist, right?

00:55:05.284 --> 00:55:06.385
There was like, I don't know,

00:55:07.286 --> 00:55:08.465
multiple or dozens of

00:55:08.485 --> 00:55:09.666
people saying the same thing.

00:55:10.067 --> 00:55:10.867
It was, of course.

00:55:11.427 --> 00:55:12.389
It was like putting up a job

00:55:12.429 --> 00:55:13.748
description of lottery winner.

00:55:14.150 --> 00:55:16.210
Hi, I'd like to show up one day of work,

00:55:16.311 --> 00:55:18.692
collect a check, put the money in my bank,

00:55:18.831 --> 00:55:20.994
and then go to Bali.

00:55:21.653 --> 00:55:22.293
Yes.

00:55:22.373 --> 00:55:23.054
Is that a job?

00:55:23.094 --> 00:55:23.835
Where do I do that?

00:55:23.994 --> 00:55:24.255
No.

00:55:25.682 --> 00:55:26.724
I'm not saying you have to

00:55:26.784 --> 00:55:28.085
just show up and do a nine to five.

00:55:28.184 --> 00:55:28.644
You don't.

00:55:29.266 --> 00:55:31.128
What I'm saying is take your

00:55:31.168 --> 00:55:32.188
familiar skills in

00:55:32.248 --> 00:55:33.889
non-familiar places and you

00:55:33.929 --> 00:55:34.831
can create one of these.

00:55:36.251 --> 00:55:37.952
Even without Tony, we went 55 minutes.

00:55:38.253 --> 00:55:38.893
I knew that would happen.

00:55:40.135 --> 00:55:41.315
You want to do your parting shots?

00:55:44.554 --> 00:55:45.594
was an interesting one this

00:55:45.634 --> 00:55:47.195
was uh because we went in

00:55:47.215 --> 00:55:48.195
because number one I was I

00:55:48.215 --> 00:55:49.954
had no voice last week I

00:55:49.974 --> 00:55:50.675
still don't have it all the

00:55:50.695 --> 00:55:51.554
way back I'm still like

00:55:51.755 --> 00:55:53.235
limping with an ac torn acl

00:55:53.255 --> 00:55:56.076
of a torn vocal cord um but

00:55:56.115 --> 00:55:56.856
what's something you'd want

00:55:56.876 --> 00:55:58.077
you definitely want to burn

00:55:58.137 --> 00:55:59.336
or stamp into someone's

00:56:00.197 --> 00:56:02.038
head after this episode so

00:56:02.057 --> 00:56:03.597
I i want to because my wife

00:56:03.677 --> 00:56:04.898
is a new mother I want to

00:56:04.938 --> 00:56:06.579
tread a little I want to

00:56:06.599 --> 00:56:08.059
tread lightly on this post um

00:56:09.414 --> 00:56:11.054
Because they mentioned kids

00:56:11.094 --> 00:56:11.856
at home and all that.

00:56:11.916 --> 00:56:12.275
I get it.

00:56:12.675 --> 00:56:13.237
I do get it.

00:56:13.277 --> 00:56:13.817
I understand.

00:56:13.836 --> 00:56:14.217
I'm seeing it.

00:56:14.277 --> 00:56:15.137
I'm living it right now.

00:56:16.639 --> 00:56:18.840
But if possible, as much as possible,

00:56:18.860 --> 00:56:20.862
you need to look inward a

00:56:20.902 --> 00:56:22.362
little bit more as a profession.

00:56:22.563 --> 00:56:25.023
The therapists that are

00:56:25.083 --> 00:56:26.045
posting on these groups,

00:56:26.545 --> 00:56:27.585
whether it's the negative sentiment,

00:56:27.606 --> 00:56:27.925
whatever,

00:56:27.945 --> 00:56:30.288
a little bit more self-awareness,

00:56:30.327 --> 00:56:31.648
a little bit more introspection.

00:56:31.748 --> 00:56:32.969
And if you don't find your

00:56:33.010 --> 00:56:33.590
thing out there...

00:56:35.545 --> 00:56:35.746
I mean,

00:56:36.025 --> 00:56:37.967
we would hate to lose more therapists.

00:56:38.409 --> 00:56:39.889
The profession doesn't want

00:56:39.909 --> 00:56:41.190
to lose more therapists.

00:56:41.570 --> 00:56:42.612
I think what we do is great.

00:56:42.632 --> 00:56:45.313
I think what we do is impactful.

00:56:45.353 --> 00:56:45.994
It's fulfilling,

00:56:46.235 --> 00:56:47.255
and it helps a lot of people.

00:56:47.516 --> 00:56:49.277
And it's also something that

00:56:49.318 --> 00:56:51.699
will always be in demand,

00:56:52.380 --> 00:56:54.641
whether there's COVID, SARS, monkeypox,

00:56:54.661 --> 00:56:54.963
whatever.

00:56:55.202 --> 00:56:56.523
It's always going to be needed.

00:56:57.324 --> 00:57:00.007
And so that's great in terms of stability.

00:57:00.728 --> 00:57:02.829
But if you're looking for some other –

00:57:04.402 --> 00:57:07.664
variation of your job or

00:57:07.724 --> 00:57:10.126
profession or some other occupation.

00:57:10.186 --> 00:57:11.947
Like you have to start with

00:57:11.967 --> 00:57:13.570
some self-awareness, like,

00:57:13.809 --> 00:57:15.530
like Jimmy said, like your skills,

00:57:16.070 --> 00:57:17.652
your needs, your wants, your desires,

00:57:17.693 --> 00:57:18.512
but then also like what

00:57:18.532 --> 00:57:19.454
you're willing to trade off.

00:57:19.494 --> 00:57:21.355
It's gotta be some time or

00:57:21.534 --> 00:57:23.577
travel or something.

00:57:24.376 --> 00:57:26.219
Um, that's, that's my parting shot.

00:57:26.679 --> 00:57:26.958
Yeah.

00:57:27.199 --> 00:57:28.460
We should do a future episode.

00:57:28.820 --> 00:57:29.661
I say all these all the time.

00:57:29.701 --> 00:57:30.722
I never write them down and we never,

00:57:30.782 --> 00:57:32.063
and then of course, before we go live,

00:57:32.103 --> 00:57:32.262
I'm like,

00:57:32.282 --> 00:57:32.963
what are we talking about today?

00:57:32.983 --> 00:57:33.023
Um,

00:57:33.744 --> 00:57:35.025
um this helped me have you

00:57:35.065 --> 00:57:36.907
ever uh you know ikigai is

00:57:37.148 --> 00:57:39.010
ikigai ikigai the japanese

00:57:39.851 --> 00:57:41.813
thing that helped me we

00:57:41.833 --> 00:57:43.494
should do I i would like to

00:57:43.534 --> 00:57:44.536
see the show evolve to

00:57:44.576 --> 00:57:45.677
maybe one an extra day a

00:57:45.717 --> 00:57:47.099
week to go to three but one

00:57:47.139 --> 00:57:48.260
of them being completely like

00:57:49.369 --> 00:57:50.650
people with actual problems,

00:57:50.710 --> 00:57:53.492
and let's tactically solve

00:57:53.512 --> 00:57:54.152
their problems.

00:57:54.532 --> 00:57:55.393
Do a little bit of prep,

00:57:55.574 --> 00:57:56.175
like you have to have the

00:57:56.235 --> 00:57:57.775
answers to these six questions.

00:57:58.215 --> 00:57:59.538
If it's a business, your numbers,

00:58:00.057 --> 00:58:02.119
marketing, a little bit of preparation,

00:58:02.139 --> 00:58:03.021
and then we're gonna help

00:58:03.041 --> 00:58:04.402
you solve your problems live.

00:58:04.822 --> 00:58:06.362
We'll give you our expertise

00:58:06.382 --> 00:58:07.083
and time live.

00:58:07.443 --> 00:58:08.625
You have to be open to

00:58:08.945 --> 00:58:10.286
non-anonymously being on

00:58:10.327 --> 00:58:11.907
the show and answering questions with us.

00:58:12.088 --> 00:58:13.748
That would be fun to progress to.

00:58:14.250 --> 00:58:15.490
That's a Dave Ramsey sort of,

00:58:15.530 --> 00:58:16.010
it's a talk show.

00:58:16.851 --> 00:58:17.371
I like that.

00:58:17.773 --> 00:58:20.534
Uh, Dave Ramsey is crushing it by the way.

00:58:20.594 --> 00:58:22.394
I don't, I'm not a follower really.

00:58:22.434 --> 00:58:23.275
I just from afar.

00:58:23.295 --> 00:58:26.237
Uh, but yeah, he has people call in and,

00:58:26.557 --> 00:58:26.677
uh,

00:58:27.097 --> 00:58:29.378
people are always interested in

00:58:29.418 --> 00:58:29.960
speaking with him.

00:58:30.320 --> 00:58:31.400
If we do that version of

00:58:31.420 --> 00:58:32.041
what you just said,

00:58:32.780 --> 00:58:33.961
I think it would be best to

00:58:34.021 --> 00:58:35.902
have them come on with the

00:58:35.943 --> 00:58:37.123
stipulation that they have

00:58:37.143 --> 00:58:38.985
to come back on at X amount of time,

00:58:39.025 --> 00:58:40.346
whether it's six weeks, eight weeks,

00:58:40.385 --> 00:58:40.925
I don't know,

00:58:40.945 --> 00:58:42.666
whatever they have to commit.

00:58:43.106 --> 00:58:43.807
If they're going to come on,

00:58:45.215 --> 00:58:46.336
They commit to coming on

00:58:46.456 --> 00:58:48.139
again to show us some of

00:58:48.159 --> 00:58:49.121
their work in progress.

00:58:49.280 --> 00:58:51.344
And that, I think,

00:58:51.985 --> 00:58:55.909
will tie a bow around it a

00:58:55.949 --> 00:58:57.271
little bit and make them do

00:58:57.311 --> 00:58:58.432
a little bit more action

00:58:58.472 --> 00:58:59.353
because otherwise we would

00:58:59.375 --> 00:59:01.016
just be doing the front end like...

00:59:02.400 --> 00:59:03.442
Maybe we start shooting

00:59:03.481 --> 00:59:04.663
these like Bar Rescue

00:59:05.443 --> 00:59:06.704
because there's the format, right?

00:59:07.824 --> 00:59:09.286
Everybody's like, oh, it's a formula.

00:59:09.746 --> 00:59:10.628
No crap, man.

00:59:10.887 --> 00:59:12.168
They need to sum up a

00:59:12.228 --> 00:59:13.570
problem in 21 minutes.

00:59:14.190 --> 00:59:15.172
Like problem,

00:59:16.313 --> 00:59:17.514
traveling through the solution.

00:59:18.414 --> 00:59:19.936
They have to do what you actually suggest,

00:59:19.976 --> 00:59:20.456
says Scott.

00:59:20.655 --> 00:59:21.637
I don't know if they have to do it,

00:59:21.717 --> 00:59:22.418
but they have to come back

00:59:22.458 --> 00:59:23.579
and tell us what they did

00:59:23.759 --> 00:59:24.840
and why they might not have

00:59:24.860 --> 00:59:25.579
done our solution.

00:59:25.820 --> 00:59:27.461
Hey, man, we make suggestions.

00:59:27.481 --> 00:59:28.222
You make decisions.

00:59:28.603 --> 00:59:30.164
But if you come on here, ask for help,

00:59:30.603 --> 00:59:31.204
and we give it,

00:59:32.809 --> 00:59:34.130
could also crowdsource like

00:59:34.150 --> 00:59:35.311
there's people who we're

00:59:35.331 --> 00:59:36.331
not trying to say this is

00:59:36.371 --> 00:59:37.472
where I think we I don't

00:59:37.512 --> 00:59:38.072
want to be looked at

00:59:38.112 --> 00:59:38.952
someone once called me a

00:59:39.032 --> 00:59:39.913
guru and that made me feel

00:59:39.972 --> 00:59:42.914
icky I don't um lots of

00:59:42.974 --> 00:59:44.454
different solutions to do I

00:59:44.474 --> 00:59:45.474
don't think there's one way

00:59:46.034 --> 00:59:47.036
I don't think my way is the

00:59:47.516 --> 00:59:48.195
you know the quickest way

00:59:48.215 --> 00:59:49.155
to figure out if someone is

00:59:49.215 --> 00:59:50.177
full of hot air is do they

00:59:50.197 --> 00:59:51.797
have the words like system

00:59:51.856 --> 00:59:53.577
after their name the mckay

00:59:53.617 --> 00:59:55.438
system the mckay solution

00:59:55.938 --> 00:59:56.159
Nope.

00:59:57.161 --> 00:59:57.320
Nope.

00:59:57.902 --> 00:59:58.621
Now there are some try to

00:59:58.661 --> 00:59:59.302
true things that other

00:59:59.322 --> 00:59:59.963
people have done that you

00:59:59.983 --> 01:00:01.565
can learn from or steal.

01:00:02.025 --> 01:00:02.626
Also, by the way,

01:00:02.686 --> 01:00:04.108
learning is stealing from the past.

01:00:04.509 --> 01:00:04.869
Same thing.

01:00:06.090 --> 01:00:06.811
I think it'd be fun.

01:00:07.733 --> 01:00:09.896
Bar rescue, clinic rescue would be fun.

01:00:11.195 --> 01:00:12.315
So one thing real quick,

01:00:12.677 --> 01:00:14.980
Alex Ramosi said he saw the

01:00:15.000 --> 01:00:16.300
show Bar Rescue and they

01:00:16.380 --> 01:00:17.742
did the gym turnaround business.

01:00:18.103 --> 01:00:18.704
And now, by the way,

01:00:19.324 --> 01:00:20.925
Joey Albritton and Robbie

01:00:20.967 --> 01:00:22.327
are doing this with Rehab CEOs.

01:00:22.648 --> 01:00:24.431
But Alex Ramosi said they

01:00:24.530 --> 01:00:26.632
named it Gym Launch instead

01:00:26.652 --> 01:00:29.777
of Gym Rescue because he said –

01:00:29.777 --> 01:00:31.739
gym owners and people that have a,

01:00:31.820 --> 01:00:33.001
a business that's not doing well,

01:00:33.521 --> 01:00:34.521
they don't want to be rescued.

01:00:35.282 --> 01:00:35.802
Meaning they,

01:00:35.862 --> 01:00:36.483
they don't want to

01:00:36.543 --> 01:00:37.384
acknowledge like they're,

01:00:37.525 --> 01:00:38.585
they need to be rescued.

01:00:38.625 --> 01:00:39.846
Like they're in a bad situation.

01:00:39.885 --> 01:00:40.106
So he,

01:00:40.347 --> 01:00:41.867
he names it gym launch instead of

01:00:41.987 --> 01:00:45.311
gym rescue, but it is, it is gym rescue.

01:00:45.351 --> 01:00:47.032
So we, we could do, you know,

01:00:47.172 --> 01:00:47.873
therapy launch,

01:00:48.132 --> 01:00:49.775
but really it would be therapy rescue.

01:00:50.275 --> 01:00:51.135
I said, we just do it.

01:00:51.635 --> 01:00:52.297
Look, look,

01:00:53.547 --> 01:00:55.068
We're doing exactly what

01:00:55.088 --> 01:00:55.568
that person with the

01:00:55.608 --> 01:00:56.989
Facebook post is said to.

01:00:57.009 --> 01:00:58.168
All right, I'll give you my parting shot.

01:00:58.208 --> 01:01:00.150
My parting shot is use your

01:01:00.210 --> 01:01:01.791
familiar skills in non-familiar places.

01:01:02.672 --> 01:01:03.952
To that person with the Facebook post,

01:01:03.992 --> 01:01:05.052
if you want to find that job,

01:01:05.913 --> 01:01:07.333
that crazy unicorn of a job,

01:01:07.713 --> 01:01:08.695
I am not mocking you.

01:01:09.114 --> 01:01:10.755
I'm saying that you have the thing,

01:01:11.476 --> 01:01:12.335
which is the desire.

01:01:12.737 --> 01:01:13.356
You're pissed.

01:01:13.677 --> 01:01:14.416
You want purpose.

01:01:14.677 --> 01:01:15.418
You want flexibility.

01:01:15.597 --> 01:01:15.858
Good.

01:01:16.358 --> 01:01:17.639
Instead of just saying, go get it,

01:01:18.039 --> 01:01:19.159
I'm going to say step one is

01:01:20.389 --> 01:01:22.791
What familiar skills that

01:01:22.972 --> 01:01:25.793
you have that you devalue in yourself,

01:01:26.253 --> 01:01:27.414
you think other people are more valuable.

01:01:27.434 --> 01:01:28.155
That's not the case.

01:01:28.815 --> 01:01:30.536
Use your familiar skills in

01:01:30.597 --> 01:01:31.577
non-familiar places.

01:01:32.018 --> 01:01:34.760
That's a really good way of

01:01:34.820 --> 01:01:37.141
getting what you actually are describing.

01:01:37.161 --> 01:01:38.242
All right, we're back on Thursday.

01:01:38.342 --> 01:01:39.902
I will maybe have 100% of my

01:01:39.943 --> 01:01:41.204
voice and we will have 100%

01:01:41.204 --> 01:01:42.085
more Tony Meritato.

01:01:42.105 --> 01:01:43.186
See you guys.