The GLP-1 Opportunity: PT Marketing That Actually Converts

WEBVTT

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hey hey we're live all right it is

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november six two thousand twenty five

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right now i am your sole host but

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shortly dave kittel should be joining

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jimmy is somewhere in the world i think

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he's in reno

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I don't know,

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maybe Jimmy had a great night at the

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casino last night,

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but let's open today's show talking about

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how I'm using ChatGPT specifically to kind

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of analyze, add copy,

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create marketing material,

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create content that resonates with

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individuals.

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So I'm always working on new content,

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new content for my physical therapy

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business,

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new content for other side projects that

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I'm working on.

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And one of my best ways to brainstorm

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ideas is to take what already exists,

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bring it into ChatGPT, ask ChatGPT,

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now I'm using Five,

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to analyze the ad that I'm sharing.

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and then go ahead and give me a

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breakdown of what's working well,

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what's not working well,

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what can be improved.

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So I just was going through my feed.

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I'm going to see if I can bring

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this image over.

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Let me hide a couple of things here

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and I'm going to share my screen.

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Kroger is a major national grocery chain

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here in Ohio.

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They're big everywhere.

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I just saw an ad that Kroger is

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running right now.

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Oops, I didn't mean to do that.

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Shoot.

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Well, here I'm gonna.

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Let me see where you guys go, OK?

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I'm going to share the screen.

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They are jumping on the GOP one bandwagon.

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Now, we know GOP One is super popular.

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Weight Loss has been popular forever.

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Dave Kittle is joining.

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Let me bring him in.

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Good morning, Dave.

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Morning, Tony.

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Where are you?

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We are in Coral Springs in the Fort

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Lauderdale area of South Florida.

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Man, what an awesome trip.

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You guys are hitting all the hot spots.

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Give a little pull,

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a little background here.

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So, you know,

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you make me want to say something about

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escape from New York and the politics of

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the recent election, but I'm not going to.

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We're going to let it go.

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No, we're staying.

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We're staying, baby.

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There's still plenty of business

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opportunity, regardless of what you read,

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regardless of what you see.

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It ain't all what it is.

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All right.

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So on the screen,

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and I know you're on a phone,

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I just started to talk about this,

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and you're the perfect person to

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brainstorm.

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So Kroger,

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do you guys have Kroger in New York?

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Do you have Kroger where you are?

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We do not.

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Okay,

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so Kroger is just a national grocery

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store.

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It's a chain, large chain,

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publicly traded.

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Down in Florida, there's Publix.

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Like I used to love going to Publix.

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Kroger is jumping on the GLP bandwagon.

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They have an ad.

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I'm sharing it on the screen.

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It says GLP-One balanced meals delivered.

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And then there's just a little blurb at

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the top.

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It says,

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take it easy with Tempo's GLP-I balanced

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meal, delivered fresh to your doorstep,

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fully prepared meals crafted by chefs,

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cooks in two minutes.

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So, I mean, I like the idea.

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Before I get into what I do with

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ChatGPT and how I kind of break this

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down and turn it into something that I

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can use,

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Any thoughts off the top of your head

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about an ad like this or how something

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like this would apply to physical therapy

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professions?

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Yeah.

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So just to recap, GLP-GLP one, is that,

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is that pretty much what is in Manjaro

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or Wagovi or any of these injection,

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these weight loss injection medications?

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Is that pretty much it?

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Yeah.

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Okay.

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So, um, with the meal prep here,

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you're talking about,

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is there any of those chemical substances

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in the meals or are they literally just

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like using the branding of the GLP one

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to get attention and get market share and

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sell more of their stuff?

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Yeah,

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it has nothing to do with the medication

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itself.

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It's simply you are trying to lose weight.

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You're taking these medications to lose

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the weight.

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You recognize, you as a consumer,

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you recognize there's recognition with

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GLP-I.

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So we're going to grab that and we're

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going to say, hey,

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these foods go along with that medication,

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even though we don't have anything to do

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with the medications.

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Well,

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I know you well enough and I know

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the next step of what you're going to

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do, but let's, uh, let's get into it.

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Okay.

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So obviously my niche from a clinical

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perspective is total knee replacement.

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There's a huge community within total knee

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replacement.

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That's trying to lose weight.

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They're doing, uh, all of the, you know,

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Zempik, Manjaro, any,

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I don't even know a lot of the

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brand names,

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but they're doing all of that stuff.

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Some do well, some do terrible.

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The big negative that I've heard is you

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lose a lot of muscle in addition to

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losing the weight.

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So in my mind, my clinical brain says,

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OK, awesome,

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I'm going to create just like Kroger

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created a food to support the weight loss

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of food program.

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I'm going to create a muscle protective

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program.

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I'm going to create a strength training

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program.

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But what I want to create isn't,

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you know, important.

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It's what does the consumer want to

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purchase?

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What is the consumer looking for?

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What is the need that the consumer has

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that I can then fulfill?

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And so I'm going to share this back

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up here.

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I put that screenshot.

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Let me find a better way.

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I put that screenshot into CheckPT.

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And what I did was I said,

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analyze this ad,

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give me a list of three things that

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were done well,

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and three things that can be improved.

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Anybody can do this right now with any

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ad.

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You look at an Athletico ad,

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you look at a personal training ad,

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you look at a Pilates studio ad,

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you can pull it in, take a screenshot.

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And just real quick,

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for those of you listening, not watching,

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three things done well,

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clear message and targeting.

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So it says the phrase GLP-I balanced meal

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is

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Immediately connects with people using

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GLP-I medications like Ozempic, Wagovi,

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Manjaro.

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It's a simple and clean visuals.

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The blue background, the white text,

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the neat meal photo make it easy for

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the ad to be scanned and look

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professional.

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And then simple call to action.

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Sixty percent off your first box is

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concise.

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High value immediately gives a reason to

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click.

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Things that could be done better.

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ad context or benefit the ad assumes that

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the audience understands what glp-one

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balanced meals are what it means i was

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shocked you didn't immediately know but

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that just goes to show like you don't

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have a weight problem you're not trying to

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lose weight you're in a different phase of

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life i just i just wanted to confirm

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i just wanted to confirm that there's not

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there's the medications are not within

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this meal prep it's just a supplement to

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the medication shots that someone's

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receiving or getting

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So it says, you know,

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a short subline like protein rich meals

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designed to complement your GOP one

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routine.

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It could help increase clarity.

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There is no human connection.

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There is no people there.

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There's nothing to relate to.

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And then brand or trust signals.

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The Kroger logo is tiny.

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Quote, Tempo by Home Chef.

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It's unfamiliar.

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Now,

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I think Home Chef is like an in-house

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Kroger brand.

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I'm not positive,

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but I think it's like Kirkland for Costco.

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I think it's just their like version of

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Blue Apron and stuff like that.

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So anyway, then I just said, hey,

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how do I use this to market to

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my community?

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There's a lot of people in total knee

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replacement who want to lose weight and

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they're taking this medication.

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I said,

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generate a Facebook post formatted for my

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total knee replacement audience.

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Before I read this,

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any feedback on what you see that ChatGPT

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saw?

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More about what ChatDMK saw.

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So which is...

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got the you got the glp-one experience

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which is it active or passive is that

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is that is that routine is that approach

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is that in your opinion is that active

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or passive for weight loss passive passive

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a meal plan or eating meals in general

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eating any meal including this glp-one

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meal approach is that active or passive

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i'm gonna say eating a meal is active

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You can sit on your couch and eat

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it.

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You know I'm trying to corner you and

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you're trying to get out of it.

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No, no.

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I mean, from my perspective,

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and I'm genuine curious to what you're

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going to say, people who are, me included,

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like I've gained twenty pounds over the

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last few years.

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I mean,

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a ridiculous amount of weight relative to

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lifestyle and everything else that I work

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so hard on.

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And so when I look,

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every single meal is an active,

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like active event for me.

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I'm thinking about what I'm putting in my

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mouth.

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I'm thinking about what I'm eating.

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I'm thinking about why I'm eating it.

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I'm thinking about, am I hungry?

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What am I looking for?

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Is it a dopamine release?

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Is it a serotonin release?

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Like every single,

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and I think we don't give credit where

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credit is due.

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I've honestly never met somebody who's

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trying to lose weight,

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who isn't

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virtually obsessive most of them i'm

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obsessive and it's just not working and

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they've tried all the stuff and they've

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done all the right things and you know

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we've got all that conversation to have in

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a separate post but um i do i

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really think every meal is active it's an

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active uh event

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The way you described it,

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I cannot disagree.

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So I would say that makes sense.

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And I agree with you that in your

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head and what you're going through,

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that certainly sounds active.

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I just think most Americans that are

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getting the GLP-I shot, that's passive.

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And when they sit and they eat and

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they're watching TV or they're just eating

00:10:43.453 --> 00:10:46.336
whatever because of other psychological

00:10:46.456 --> 00:10:48.376
issues or emotional issues and past

00:10:48.636 --> 00:10:50.318
history and all this other stuff,

00:10:51.078 --> 00:10:53.419
uh, stress, whatever it might be or sleep.

00:10:54.179 --> 00:10:54.580
Um,

00:10:54.600 --> 00:10:57.660
I think most Americans are passive in

00:10:57.701 --> 00:10:58.360
terms of eating.

00:10:58.780 --> 00:10:59.061
So that's,

00:10:59.160 --> 00:11:00.142
that's all I was going to say is

00:11:00.162 --> 00:11:02.322
like the GLP one shot is passive for

00:11:02.361 --> 00:11:04.923
weight loss eating for most people.

00:11:06.344 --> 00:11:07.144
I think it's passive.

00:11:07.244 --> 00:11:08.903
And then if you're going to spin this

00:11:08.943 --> 00:11:12.065
and say GLP one muscle building, whatever,

00:11:12.926 --> 00:11:14.025
I think it's going to be a stretch.

00:11:14.125 --> 00:11:16.206
I think it's easier to do what I'm

00:11:16.226 --> 00:11:17.226
already doing with like,

00:11:18.131 --> 00:11:20.235
stroke success program parkinson's

00:11:20.274 --> 00:11:22.136
breakthrough program you know putting a

00:11:22.197 --> 00:11:24.000
wrapper around the things that we already

00:11:24.039 --> 00:11:26.022
do where the consumers are already wanting

00:11:26.543 --> 00:11:28.345
that for themselves or their spouse or

00:11:28.365 --> 00:11:30.107
their mother father that have parkinson's

00:11:30.168 --> 00:11:32.931
or stroke or ms or whatever i i

00:11:32.951 --> 00:11:34.212
would love to see how this goes in

00:11:34.232 --> 00:11:35.914
terms of testing it marketing and all that

00:11:36.556 --> 00:11:39.437
But I can't imagine there being a great

00:11:39.498 --> 00:11:41.960
response to it because in my opinion,

00:11:42.080 --> 00:11:44.701
it's passive shot, passive food eating.

00:11:45.081 --> 00:11:46.403
That person has gone through a lot of

00:11:46.462 --> 00:11:48.625
passive stuff because of other issues that

00:11:48.705 --> 00:11:49.765
is not their fault typically,

00:11:49.846 --> 00:11:51.047
or it's a lot going on.

00:11:51.854 --> 00:11:53.154
But then if you introduce then the muscle

00:11:53.174 --> 00:11:55.297
building, physical therapy,

00:11:55.317 --> 00:11:56.097
strength and conditioning,

00:11:56.158 --> 00:11:58.179
however you wanna wrap it for GLP-I,

00:11:59.140 --> 00:12:00.120
it's like passive, passive,

00:12:00.201 --> 00:12:01.241
now active all of a sudden.

00:12:01.282 --> 00:12:04.264
Now that is the right approach to have

00:12:04.284 --> 00:12:05.046
an active approach,

00:12:05.846 --> 00:12:07.827
but I don't think it's gonna resonate with

00:12:07.847 --> 00:12:09.289
the folks that are already choosing a

00:12:09.370 --> 00:12:10.910
passive injection for weight loss.

00:12:11.932 --> 00:12:13.513
Now, you and I agree,

00:12:13.833 --> 00:12:17.057
and I tried to pre-frame it in this

00:12:17.136 --> 00:12:17.297
way.

00:12:18.311 --> 00:12:18.650
I said,

00:12:18.730 --> 00:12:22.413
my clinical brain says you need to build

00:12:22.493 --> 00:12:22.893
strength.

00:12:22.913 --> 00:12:25.014
You need to protect your muscle because

00:12:25.034 --> 00:12:26.695
that's what I want people to want.

00:12:27.196 --> 00:12:30.917
I want you person who's losing weight to

00:12:31.038 --> 00:12:34.119
want to value muscle protection, strength,

00:12:34.178 --> 00:12:35.480
hypertrophy, all of those things.

00:12:35.720 --> 00:12:37.000
But they typically don't.

00:12:37.020 --> 00:12:37.480
They don't.

00:12:37.561 --> 00:12:37.980
They don't.

00:12:38.020 --> 00:12:38.380
You're right.

00:12:38.400 --> 00:12:40.642
That is very low on the priority list.

00:12:41.342 --> 00:12:41.503
Um,

00:12:42.312 --> 00:12:43.913
And this is where I think we fall

00:12:44.173 --> 00:12:46.676
off of creating something effective.

00:12:46.716 --> 00:12:46.836
Now,

00:12:47.015 --> 00:12:49.256
I haven't looked at the ad that ChatGPT

00:12:49.277 --> 00:12:49.778
made for me.

00:12:50.278 --> 00:12:51.258
That's why I'm curious.

00:12:51.298 --> 00:12:52.379
We'll look at it together.

00:12:53.679 --> 00:12:55.480
If I try to approach this with my

00:12:55.541 --> 00:12:57.522
clinical brain, I would say, hey,

00:12:57.562 --> 00:12:59.222
you've got to protect muscle mass.

00:12:59.243 --> 00:13:00.344
And if you're not strong,

00:13:00.423 --> 00:13:01.384
even though you're skinny,

00:13:01.404 --> 00:13:02.585
you're not going to be healthy and you're

00:13:02.605 --> 00:13:03.365
going to lose function.

00:13:04.149 --> 00:13:05.292
They don't care.

00:13:05.393 --> 00:13:07.436
Most of the community does not care.

00:13:08.018 --> 00:13:09.500
Something that I do think is interesting,

00:13:09.519 --> 00:13:09.760
though,

00:13:09.821 --> 00:13:12.285
going in this direction is back to.

00:13:13.488 --> 00:13:15.809
I don't want to sell two hundred and

00:13:15.850 --> 00:13:18.711
fifty dollar physical therapy sessions to

00:13:18.792 --> 00:13:21.994
somebody who is driving a nineteen seventy

00:13:22.033 --> 00:13:24.395
two Datsun car.

00:13:24.655 --> 00:13:26.236
You know, I don't want to.

00:13:26.798 --> 00:13:27.879
It is the wrong audience.

00:13:28.619 --> 00:13:31.640
Once I step into this GLP one world,

00:13:32.261 --> 00:13:35.024
now we're stepping into they don't just

00:13:35.423 --> 00:13:37.085
most of them pay out of pocket for

00:13:37.125 --> 00:13:39.326
this five hundred to a thousand dollars a

00:13:39.386 --> 00:13:40.467
month in a lot of cases.

00:13:41.081 --> 00:13:43.022
They're also paying out of pocket for

00:13:43.121 --> 00:13:43.682
Botox.

00:13:43.743 --> 00:13:45.583
They're also paying out of pocket for a

00:13:45.663 --> 00:13:48.985
salon, hair done, nails done, skin,

00:13:49.265 --> 00:13:51.388
airbrush, like all of these other things.

00:13:51.408 --> 00:13:56.150
And so now I'm stepping into just because

00:13:56.171 --> 00:13:57.150
I'm hitting this topic,

00:13:57.772 --> 00:14:00.633
an audience that values aesthetics or

00:14:00.692 --> 00:14:01.854
value certain things,

00:14:01.874 --> 00:14:02.835
and they're willing to pay for it.

00:14:02.855 --> 00:14:04.336
And they know that they're going to pay

00:14:04.375 --> 00:14:04.655
for it.

00:14:05.076 --> 00:14:05.976
And they know that it's going to be

00:14:06.017 --> 00:14:07.857
expensive when they pay for it.

00:14:08.703 --> 00:14:11.605
so i do think you immediately hit a

00:14:11.706 --> 00:14:13.746
new demographic a new population when you

00:14:13.807 --> 00:14:16.688
go that direction so let me take a

00:14:16.729 --> 00:14:21.572
look at what chad gpt actually created and

00:14:21.592 --> 00:14:22.873
make sure i know you guys it's too

00:14:22.913 --> 00:14:24.615
small to read but i'll just read it

00:14:24.634 --> 00:14:26.416
okay the headline recovering from a total

00:14:26.436 --> 00:14:29.357
knee replacement while taking glp-one

00:14:29.498 --> 00:14:32.440
medication you're not alone and you're in

00:14:32.539 --> 00:14:35.221
the perfect position to make real lasting

00:14:35.282 --> 00:14:35.721
change

00:14:36.272 --> 00:14:38.474
Medications like Wegovy, Mongero,

00:14:39.394 --> 00:14:42.216
Ozempic are helping millions of people

00:14:42.256 --> 00:14:42.957
lose weight,

00:14:43.979 --> 00:14:47.761
but the real win comes when that weight

00:14:47.802 --> 00:14:49.384
loss turns into better movement,

00:14:49.423 --> 00:14:50.345
stronger muscles,

00:14:50.445 --> 00:14:53.267
and less pain in the joints that take

00:14:54.187 --> 00:14:56.370
the most stress, like your knees.

00:14:57.087 --> 00:14:59.309
As a physical therapist,

00:14:59.570 --> 00:15:01.750
I'm seeing patients every week who are

00:15:01.791 --> 00:15:05.153
combining a GLP-I medication with

00:15:05.394 --> 00:15:06.914
post-surgical rehab program.

00:15:07.315 --> 00:15:07.956
Now, that's true.

00:15:08.475 --> 00:15:09.736
Breaking the conversation,

00:15:09.996 --> 00:15:13.298
I am seeing at least thirty percent of

00:15:13.479 --> 00:15:16.981
my knee referrals are on a GLP-I

00:15:17.001 --> 00:15:17.542
medication.

00:15:18.023 --> 00:15:19.043
Okay, go back into reading.

00:15:20.283 --> 00:15:21.245
Here's what we've learned.

00:15:21.989 --> 00:15:24.091
Weight loss reduces joint pressure and

00:15:24.110 --> 00:15:25.772
makes early rehab easier.

00:15:26.273 --> 00:15:28.815
Balanced nutrition keeps healing on track.

00:15:28.855 --> 00:15:30.115
Don't skip the protein.

00:15:30.576 --> 00:15:32.518
Consistent, gentle exercise.

00:15:32.818 --> 00:15:34.179
Notice it says consistent,

00:15:34.379 --> 00:15:36.142
gentle exercise.

00:15:36.701 --> 00:15:38.844
Helps your body burn fat and build muscle.

00:15:39.183 --> 00:15:40.164
No, it doesn't.

00:15:40.966 --> 00:15:44.928
Mindful progress prevents the too fast,

00:15:44.948 --> 00:15:47.772
too soon trap that can delay recovery.

00:15:48.606 --> 00:15:51.389
Whether you had your knee replaced two

00:15:51.408 --> 00:15:52.749
weeks ago or two years ago,

00:15:53.409 --> 00:15:56.150
this is the time to build strength safely.

00:15:57.672 --> 00:15:59.613
Losing weight helps a number,

00:15:59.852 --> 00:16:01.214
not just the number on the scale,

00:16:01.254 --> 00:16:03.975
but also physical therapy changes the way

00:16:03.995 --> 00:16:05.635
your body moves and feels.

00:16:05.975 --> 00:16:06.756
We're almost done, guys.

00:16:07.511 --> 00:16:10.193
if you're using a gop one and working

00:16:10.234 --> 00:16:12.195
toward better mobility after your knee

00:16:12.235 --> 00:16:15.316
replacement i created a free guide that

00:16:15.375 --> 00:16:18.557
explains the top five pt exercises to

00:16:18.597 --> 00:16:20.958
maximize results while on gop one

00:16:21.139 --> 00:16:24.260
medication comment gop one below and i'll

00:16:24.301 --> 00:16:26.802
send it your way remember the goal isn't

00:16:26.841 --> 00:16:27.982
to lose weight

00:16:28.876 --> 00:16:31.879
The goal is to walk farther, climb easier,

00:16:32.119 --> 00:16:33.219
live pain free.

00:16:33.840 --> 00:16:34.539
Let me know.

00:16:34.840 --> 00:16:36.701
Are you using a GOP one medication right

00:16:36.740 --> 00:16:37.001
now?

00:16:37.081 --> 00:16:39.102
What changes have you noticed in your

00:16:39.143 --> 00:16:41.884
knees or your daily movement?

00:16:42.163 --> 00:16:43.625
Then just as Anthony Meritato,

00:16:43.705 --> 00:16:45.166
total therapy solutions.

00:16:45.986 --> 00:16:46.787
And that's it.

00:16:49.028 --> 00:16:50.028
What are your thoughts?

00:16:51.330 --> 00:16:52.049
My thoughts.

00:16:53.537 --> 00:16:55.499
I would love for you to consider posting

00:16:55.538 --> 00:16:57.760
that on your Facebook page.

00:16:58.282 --> 00:17:01.323
And do not make the PDF deliverable until

00:17:01.384 --> 00:17:03.746
someone reaches out and asks for it.

00:17:04.207 --> 00:17:06.048
I'll get a chat GPT to make the

00:17:06.088 --> 00:17:06.669
PDF.

00:17:07.670 --> 00:17:10.472
I should be able to just do a

00:17:10.512 --> 00:17:12.974
quick video to go along with the PDF.

00:17:13.055 --> 00:17:15.336
I'll verbally say the top five.

00:17:15.396 --> 00:17:16.979
I'll type out the top five.

00:17:18.634 --> 00:17:21.375
GPT has been making some amazing scripts

00:17:21.414 --> 00:17:21.734
for me.

00:17:21.795 --> 00:17:23.494
I never used to use a script until

00:17:23.615 --> 00:17:25.194
I started doing it like this.

00:17:25.795 --> 00:17:28.415
But absolutely, I'll put it out there.

00:17:28.516 --> 00:17:30.115
I'll see what the response is.

00:17:30.276 --> 00:17:31.655
And then we'll come back in a week

00:17:31.695 --> 00:17:32.537
or two and we'll share it.

00:17:32.636 --> 00:17:35.537
I'll even put paid ad dollars behind it

00:17:35.557 --> 00:17:36.856
just to see where it goes.

00:17:36.896 --> 00:17:38.038
Okay.

00:17:38.157 --> 00:17:41.097
All right.

00:17:41.117 --> 00:17:41.798
What else you got?

00:17:41.837 --> 00:17:42.778
I know you're on vacation.

00:17:42.877 --> 00:17:44.138
I don't want to do a full hour.

00:17:44.959 --> 00:17:46.199
Thirty minutes is plenty.

00:17:49.394 --> 00:17:50.135
Let's hit one more topic.

00:17:50.155 --> 00:17:50.715
I have a question.

00:17:50.736 --> 00:17:53.278
So you shared one of my Instagram posts

00:17:53.337 --> 00:17:53.659
recently.

00:17:53.818 --> 00:17:54.679
I really appreciate that,

00:17:54.719 --> 00:17:57.281
the feedback on it.

00:17:57.301 --> 00:17:58.863
Can we describe for the audience what that

00:17:58.903 --> 00:18:01.525
post was and what compelled you to then

00:18:01.986 --> 00:18:02.205
share?

00:18:02.266 --> 00:18:03.747
I think you shared two recently,

00:18:03.787 --> 00:18:05.588
but the one where I was running and

00:18:05.608 --> 00:18:07.369
then I squatted down,

00:18:07.589 --> 00:18:08.830
I knelt down and I was showing my

00:18:08.892 --> 00:18:11.294
knee about knee pain around the kneecap.

00:18:11.913 --> 00:18:14.459
And you said something like that was like

00:18:14.839 --> 00:18:16.644
your favorite video of mine so far.

00:18:17.164 --> 00:18:18.146
So I love that.

00:18:18.186 --> 00:18:18.807
I love the feedback.

00:18:18.827 --> 00:18:19.189
Thank you.

00:18:21.247 --> 00:18:24.248
what resonated with you because i i'm

00:18:24.307 --> 00:18:25.627
because you know your audience very well

00:18:25.748 --> 00:18:27.628
and you just you know the end user

00:18:27.648 --> 00:18:28.969
very well that's on the other side of

00:18:29.009 --> 00:18:31.210
all these smartphones across the country

00:18:31.230 --> 00:18:32.730
especially in ohio but definitely

00:18:33.670 --> 00:18:35.790
everywhere in the world so what resonated

00:18:35.810 --> 00:18:38.931
with you and how can the audience learn

00:18:39.050 --> 00:18:41.372
why that was so why it caught your

00:18:41.471 --> 00:18:45.133
eye why it was interesting what about it

00:18:46.169 --> 00:18:49.211
So we'll hit them both because while I

00:18:49.431 --> 00:18:51.452
like and appreciate both of them,

00:18:52.534 --> 00:18:55.355
the running one absolutely resonated with

00:18:55.415 --> 00:18:55.675
me.

00:18:56.195 --> 00:18:59.378
The manual therapy one absolutely did not

00:18:59.439 --> 00:19:00.779
resonate with me.

00:19:00.819 --> 00:19:04.362
But I don't know if you saw the

00:19:04.402 --> 00:19:04.883
comment.

00:19:05.442 --> 00:19:07.183
It a hundred percent resonated with

00:19:07.223 --> 00:19:08.164
another therapist.

00:19:08.828 --> 00:19:10.409
Okay, so the running one.

00:19:10.890 --> 00:19:13.089
I think the thing that stood out to

00:19:13.130 --> 00:19:15.171
me, one, obviously I know you,

00:19:15.250 --> 00:19:17.050
there's facial recognition,

00:19:17.171 --> 00:19:18.711
but it was a good video.

00:19:19.172 --> 00:19:20.211
The sound was good.

00:19:20.672 --> 00:19:22.873
The composition of the video was well

00:19:22.913 --> 00:19:23.292
done.

00:19:24.633 --> 00:19:26.713
Me as a fifty-year-old runner, you know,

00:19:26.834 --> 00:19:28.453
I could relate to the scene that I'm

00:19:28.513 --> 00:19:29.134
watching.

00:19:29.694 --> 00:19:32.154
And then you in real time getting down,

00:19:32.234 --> 00:19:32.855
pointing,

00:19:32.914 --> 00:19:34.576
like showing me all of this stuff on

00:19:34.635 --> 00:19:35.056
camera.

00:19:36.047 --> 00:19:37.207
I just thought it was a great job.

00:19:37.768 --> 00:19:38.907
It built a connection.

00:19:39.087 --> 00:19:40.469
Even if we didn't have a connection

00:19:40.509 --> 00:19:41.169
before,

00:19:41.669 --> 00:19:43.970
that's the kind of video that builds a

00:19:44.009 --> 00:19:46.530
connection between the consumer and the

00:19:46.550 --> 00:19:47.111
producer.

00:19:47.750 --> 00:19:49.251
So I think all of that was really

00:19:49.291 --> 00:19:49.832
well done.

00:19:49.872 --> 00:19:51.092
It didn't feel super salesy.

00:19:51.511 --> 00:19:52.833
I didn't feel like you were making things

00:19:52.992 --> 00:19:53.212
up.

00:19:54.393 --> 00:19:56.193
I don't remember the exact details of it,

00:19:56.233 --> 00:19:59.355
but I know that was a good video

00:19:59.375 --> 00:20:00.375
to build a connection,

00:20:00.395 --> 00:20:02.836
to start a relationship.

00:20:02.875 --> 00:20:03.636
The other one.

00:20:04.712 --> 00:20:05.133
Now,

00:20:05.413 --> 00:20:06.753
and I'll describe it for the audience,

00:20:07.295 --> 00:20:10.037
it's your therapist in a client's home

00:20:10.636 --> 00:20:12.018
doing manual therapy.

00:20:14.759 --> 00:20:17.241
You know, I'm really on the fence here.

00:20:17.521 --> 00:20:18.762
This is stuff that I would say in

00:20:18.823 --> 00:20:19.262
private.

00:20:20.824 --> 00:20:21.585
Let it rip.

00:20:21.785 --> 00:20:25.287
Let it rip.

00:20:25.527 --> 00:20:26.087
Watching it.

00:20:26.347 --> 00:20:28.189
So even from, you know,

00:20:28.308 --> 00:20:29.950
what if I love the manual therapy?

00:20:30.530 --> 00:20:31.852
Just watching it, I'm like,

00:20:32.271 --> 00:20:33.853
he just seems very tentative.

00:20:34.709 --> 00:20:36.670
The way he was touching the client just

00:20:36.710 --> 00:20:38.131
seems very tentative,

00:20:38.171 --> 00:20:40.371
kind of uncomfortable, a little bit shy.

00:20:41.632 --> 00:20:43.692
He wasn't, in my opinion,

00:20:43.732 --> 00:20:45.733
from an outside person looking in,

00:20:46.314 --> 00:20:49.134
it didn't feel like he was deep in

00:20:49.174 --> 00:20:52.096
there, committed, really engaged.

00:20:53.217 --> 00:20:55.176
It just was kind of gentle.

00:20:55.678 --> 00:20:58.838
And I could see people who want that

00:20:58.858 --> 00:21:00.859
kind of deep pressure and the real

00:21:00.900 --> 00:21:01.380
connection.

00:21:01.440 --> 00:21:02.099
They were like,

00:21:02.119 --> 00:21:02.941
this is a waste of time.

00:21:02.980 --> 00:21:03.661
What is he doing?

00:21:04.550 --> 00:21:05.694
You know, okay.

00:21:05.714 --> 00:21:06.696
The good parts though,

00:21:06.998 --> 00:21:09.685
the thing that's- And I can see exactly

00:21:09.705 --> 00:21:10.327
what you're talking about.

00:21:10.387 --> 00:21:11.611
And I see it.

00:21:12.307 --> 00:21:12.988
And then, you know,

00:21:13.288 --> 00:21:15.028
I think he is a newer therapist.

00:21:15.210 --> 00:21:17.131
He's not doing a ton of video.

00:21:17.751 --> 00:21:19.773
I go back to my early videos.

00:21:19.973 --> 00:21:21.335
I was way worse than him.

00:21:21.755 --> 00:21:23.135
He's way ahead of me.

00:21:23.297 --> 00:21:24.938
So, you know, I totally get it.

00:21:25.999 --> 00:21:26.740
The good things, though,

00:21:26.799 --> 00:21:28.161
the things that did stand out,

00:21:28.580 --> 00:21:30.563
like obviously it positions you and your

00:21:30.603 --> 00:21:31.663
business as, hey,

00:21:31.703 --> 00:21:32.545
we're going to touch you.

00:21:32.984 --> 00:21:34.105
We're going to work on you.

00:21:34.486 --> 00:21:36.228
We're manual therapy based.

00:21:37.088 --> 00:21:38.650
I thought it was very interesting to see

00:21:38.829 --> 00:21:42.192
him doing the thing with the toe.

00:21:42.512 --> 00:21:44.835
He was mobilizing the great toe maybe and

00:21:44.855 --> 00:21:47.416
doing something on the arch or the plantar

00:21:47.457 --> 00:21:48.396
fascia issue.

00:21:49.458 --> 00:21:50.558
I thought that was different.

00:21:50.578 --> 00:21:52.280
That's not something I'm expecting to see.

00:21:53.121 --> 00:21:55.502
I didn't feel like that was tentative,

00:21:56.023 --> 00:21:58.425
whereas working on the glute med or

00:21:58.445 --> 00:21:59.426
whatever he was doing,

00:21:59.507 --> 00:22:01.209
that I just felt was too gentle.

00:22:01.229 --> 00:22:02.369
He needed to be more aggressive.

00:22:02.390 --> 00:22:05.833
The fact that it was a pregnant woman

00:22:05.873 --> 00:22:07.795
laying there, I think, is huge.

00:22:08.134 --> 00:22:09.395
That's a target demographic.

00:22:09.455 --> 00:22:10.537
I think that's awesome.

00:22:12.838 --> 00:22:14.580
There were absolutely great things.

00:22:14.621 --> 00:22:16.542
Now, the therapist who commented...

00:22:17.357 --> 00:22:20.159
Her specific words were something along

00:22:20.179 --> 00:22:21.558
the lines of, I'm paraphrasing,

00:22:21.659 --> 00:22:23.880
none of this telehealth bullshit,

00:22:23.920 --> 00:22:25.880
hands-on paraphrase.

00:22:25.980 --> 00:22:26.440
Okay,

00:22:26.859 --> 00:22:29.381
she's been a huge anti-telehealth

00:22:29.461 --> 00:22:30.141
therapist.

00:22:30.201 --> 00:22:32.122
She believes that most telehealth is

00:22:32.182 --> 00:22:33.882
fraudulent and a waste of money and a

00:22:33.922 --> 00:22:34.682
waste of time.

00:22:34.721 --> 00:22:37.063
That's fine.

00:22:37.103 --> 00:22:38.143
That's her position.

00:22:38.182 --> 00:22:39.183
She's been a therapist,

00:22:39.243 --> 00:22:41.284
maybe an OT for a long time.

00:22:41.324 --> 00:22:42.804
She's gone to therapy.

00:22:43.325 --> 00:22:44.984
She's expressed her opinions.

00:22:46.528 --> 00:22:48.029
I believe there's huge value in

00:22:48.069 --> 00:22:50.694
telehealth, but yeah, both of them.

00:22:50.714 --> 00:22:51.717
Now, why did I share them?

00:22:52.478 --> 00:22:53.659
I share them for two reasons.

00:22:53.939 --> 00:22:54.078
One,

00:22:54.278 --> 00:22:56.160
I want other therapists to see what you're

00:22:56.200 --> 00:22:57.740
doing, what therapists are doing.

00:22:58.201 --> 00:22:58.740
Two,

00:22:59.362 --> 00:23:00.741
any view is going to be a good

00:23:00.801 --> 00:23:01.201
view,

00:23:01.383 --> 00:23:03.063
especially when you're trying to grow your

00:23:03.163 --> 00:23:03.703
audience.

00:23:04.203 --> 00:23:07.605
So I have a hunch that sharing it

00:23:07.645 --> 00:23:10.207
even to our community of other therapists,

00:23:10.747 --> 00:23:12.647
they're going to watch just out of

00:23:12.688 --> 00:23:16.349
curiosity and just to see what somebody is

00:23:16.410 --> 00:23:16.750
doing,

00:23:16.809 --> 00:23:18.090
even though they're not your target

00:23:18.131 --> 00:23:18.790
demographic,

00:23:19.352 --> 00:23:21.292
it's still going to help drive views and

00:23:21.333 --> 00:23:21.893
engagement.

00:23:22.557 --> 00:23:24.076
What are your thoughts?

00:23:24.096 --> 00:23:24.317
Yes.

00:23:24.376 --> 00:23:26.498
So a couple of things just to back

00:23:26.557 --> 00:23:28.897
up and support my therapist, of course,

00:23:28.938 --> 00:23:29.317
Meta.

00:23:29.718 --> 00:23:33.118
That video was the first video where I

00:23:33.159 --> 00:23:35.179
was recording while he's treating a

00:23:35.219 --> 00:23:35.598
patient.

00:23:35.719 --> 00:23:36.980
So that was the first time ever.

00:23:37.079 --> 00:23:38.660
And it's like I recorded all these

00:23:38.680 --> 00:23:39.279
different clips.

00:23:39.380 --> 00:23:41.940
I actually recorded on my iPad a separate

00:23:41.980 --> 00:23:44.861
view of like forty or fifty minutes just

00:23:44.901 --> 00:23:45.280
straight.

00:23:45.681 --> 00:23:47.340
So like that I could upload to maybe

00:23:47.381 --> 00:23:48.061
YouTube in the future.

00:23:48.142 --> 00:23:49.642
And that's another episode.

00:23:50.481 --> 00:23:51.882
i had a bunch of these clips and

00:23:51.922 --> 00:23:53.442
i was like you know what i know

00:23:53.462 --> 00:23:55.563
it's not perfect i i know i know

00:23:55.742 --> 00:23:57.083
come on i have enough awareness i

00:23:57.103 --> 00:23:58.743
understand it's not perfect but i'm like i

00:23:58.804 --> 00:24:00.263
need to get it out there and that's

00:24:00.284 --> 00:24:01.804
why i did the voiceover so it's my

00:24:01.864 --> 00:24:04.805
voice over because when they were talking

00:24:04.924 --> 00:24:06.585
like i still need to work on getting

00:24:06.746 --> 00:24:08.846
uh lapel mics and all that which is

00:24:08.865 --> 00:24:11.467
the next step so the audio between the

00:24:11.487 --> 00:24:13.307
therapist and the client you could hear it

00:24:13.346 --> 00:24:15.287
but it was like it wasn't great so

00:24:15.307 --> 00:24:16.548
i'm like all right you know what i'm

00:24:16.567 --> 00:24:17.307
gonna get the the

00:24:18.347 --> 00:24:20.848
the exact script like the the caption and

00:24:20.888 --> 00:24:23.230
the description of the post i read it

00:24:23.410 --> 00:24:24.730
as the voiceover and then that was the

00:24:24.770 --> 00:24:27.451
actual the same text in the post so

00:24:27.471 --> 00:24:29.051
i was like i'm gonna put my voice

00:24:29.251 --> 00:24:30.792
over it because i think that'll be better

00:24:30.853 --> 00:24:32.333
and then of course the captions because if

00:24:32.373 --> 00:24:34.713
someone watches the video and it's you

00:24:34.733 --> 00:24:36.434
know silent and the and the audio is

00:24:36.494 --> 00:24:37.996
off they could still see the captions of

00:24:38.036 --> 00:24:39.976
it to draw more people in and all

00:24:39.996 --> 00:24:43.097
that so for port to porous credit that

00:24:43.117 --> 00:24:43.817
was the first

00:24:45.362 --> 00:24:47.242
video of his boss,

00:24:47.663 --> 00:24:48.663
another physical therapist,

00:24:49.284 --> 00:24:50.444
recording a video of him,

00:24:50.464 --> 00:24:52.385
which was he's never done it ever before

00:24:52.425 --> 00:24:52.846
in his life.

00:24:52.885 --> 00:24:53.066
Right.

00:24:53.105 --> 00:24:54.027
So like you said,

00:24:54.106 --> 00:24:54.906
it's going to be better.

00:24:55.207 --> 00:24:56.448
It's going to take more reps.

00:24:57.969 --> 00:24:59.068
I did that because I'm like,

00:24:59.189 --> 00:25:00.410
I want to get I don't want all

00:25:00.430 --> 00:25:01.210
the videos to be me.

00:25:01.410 --> 00:25:02.391
I don't want to treat patients.

00:25:02.550 --> 00:25:02.990
I can't.

00:25:03.111 --> 00:25:04.051
I'm super busy.

00:25:04.211 --> 00:25:05.873
I I want my therapist to get busy.

00:25:05.952 --> 00:25:07.634
So I want other people,

00:25:07.653 --> 00:25:08.973
whether it's referral sources,

00:25:09.013 --> 00:25:09.855
whether it's colleagues,

00:25:09.875 --> 00:25:11.175
whether it's future therapists that are

00:25:11.236 --> 00:25:11.756
looking around

00:25:12.115 --> 00:25:13.557
when they're potentially applying to us

00:25:13.596 --> 00:25:15.176
and they can see our social media

00:25:15.396 --> 00:25:15.836
footprint,

00:25:16.278 --> 00:25:21.118
that plus potentially attracting potential

00:25:21.159 --> 00:25:22.559
new patients and clients and leads and all

00:25:22.579 --> 00:25:22.740
that.

00:25:23.559 --> 00:25:24.580
So in a nutshell, I was like,

00:25:24.681 --> 00:25:25.641
I already have all these clips.

00:25:25.701 --> 00:25:27.642
Let me just mash them together.

00:25:27.662 --> 00:25:29.061
We have other clips with him and her

00:25:29.343 --> 00:25:31.943
where it's a seated position and they're

00:25:31.963 --> 00:25:34.284
doing other stretches and other things.

00:25:34.324 --> 00:25:35.625
So I was just like,

00:25:35.664 --> 00:25:36.525
let's just get it out there.

00:25:36.684 --> 00:25:37.685
I know it's all going to get better

00:25:37.705 --> 00:25:39.046
in the future, whether it's better audio,

00:25:39.086 --> 00:25:40.446
better angles, better lighting.

00:25:42.842 --> 00:25:44.521
more confidence with whatever the

00:25:44.561 --> 00:25:45.803
treatment is that they're delivering.

00:25:46.923 --> 00:25:48.384
And it's the thing you just everybody

00:25:48.403 --> 00:25:49.384
needs reps, you know,

00:25:49.483 --> 00:25:52.644
everybody needs reps and shout out to him

00:25:52.704 --> 00:25:54.865
for being willing to let you do it.

00:25:55.585 --> 00:25:57.546
I've got therapists out there behind this

00:25:57.586 --> 00:25:59.646
door right now who will not let me

00:25:59.707 --> 00:26:00.307
record them.

00:26:00.946 --> 00:26:03.528
So you are ahead of me in that

00:26:03.548 --> 00:26:04.248
capacity.

00:26:05.147 --> 00:26:06.888
The other thing for people watching,

00:26:06.909 --> 00:26:07.189
you know,

00:26:07.269 --> 00:26:08.348
is understanding

00:26:10.281 --> 00:26:12.222
I don't have the classifications of like

00:26:12.262 --> 00:26:12.903
top of funnel,

00:26:12.942 --> 00:26:14.763
bottom of funnel and like all of these

00:26:14.804 --> 00:26:16.304
things laid out real well.

00:26:16.884 --> 00:26:19.105
But this kind of content,

00:26:19.684 --> 00:26:21.105
it's not a hard sell.

00:26:21.885 --> 00:26:23.586
It's just it's one of those things where

00:26:23.807 --> 00:26:25.067
viewers are swiping.

00:26:25.747 --> 00:26:27.688
They pause for a second,

00:26:27.847 --> 00:26:28.907
maybe three seconds.

00:26:28.928 --> 00:26:29.969
They're like, oh, cool.

00:26:29.989 --> 00:26:30.648
She's pregnant.

00:26:30.689 --> 00:26:31.930
And this person is doing that.

00:26:32.589 --> 00:26:34.470
They're not thinking that much about it.

00:26:34.589 --> 00:26:36.250
We're overanalyzing it.

00:26:37.048 --> 00:26:38.028
The person watching it,

00:26:38.588 --> 00:26:40.611
it's just a little blip on the screen.

00:26:41.171 --> 00:26:42.711
And then maybe they see a second one

00:26:42.731 --> 00:26:43.452
and a third one.

00:26:43.492 --> 00:26:45.034
Then maybe they see a paid ad and

00:26:45.054 --> 00:26:45.453
they're like,

00:26:45.795 --> 00:26:48.115
there's a connection here that resonates

00:26:48.156 --> 00:26:48.537
with them.

00:26:49.914 --> 00:26:51.655
the best people that I know in this

00:26:51.756 --> 00:26:52.195
world,

00:26:52.256 --> 00:26:54.297
like the marketing and ads and media,

00:26:54.777 --> 00:26:55.877
they all say the same thing.

00:26:55.897 --> 00:26:56.557
They're like, look,

00:26:56.617 --> 00:26:59.880
the organic content is the library that's

00:26:59.980 --> 00:27:00.420
out there.

00:27:00.480 --> 00:27:01.800
You run the paid ads.

00:27:02.240 --> 00:27:04.382
The paid ads just reminds them that they

00:27:04.442 --> 00:27:06.061
saw something organic.

00:27:06.102 --> 00:27:08.584
The organic is just to give them exposure

00:27:08.624 --> 00:27:11.065
to the idea that there's a service that

00:27:11.125 --> 00:27:11.785
does this.

00:27:12.224 --> 00:27:13.945
And then they'll come in and then that's

00:27:13.986 --> 00:27:15.487
when they'll start to investigate when

00:27:15.507 --> 00:27:17.487
they're ready to buy, you know?

00:27:17.527 --> 00:27:18.708
And so I just think,

00:27:19.712 --> 00:27:20.513
Don't stress out.

00:27:20.733 --> 00:27:21.433
I'm not telling you.

00:27:21.453 --> 00:27:22.694
I'm telling people watching.

00:27:22.776 --> 00:27:23.615
Don't stress out.

00:27:23.655 --> 00:27:24.777
Just start recording.

00:27:25.417 --> 00:27:26.898
Even if it's a ten second clip,

00:27:26.959 --> 00:27:28.059
a five second clip,

00:27:28.079 --> 00:27:30.000
like some of my best clips are fifteen

00:27:30.040 --> 00:27:30.902
seconds or less.

00:27:31.542 --> 00:27:33.483
I also have minute long clips that do

00:27:33.544 --> 00:27:34.105
really well.

00:27:34.944 --> 00:27:36.886
You never know what's going to hit the

00:27:36.987 --> 00:27:38.708
algorithm at the right time for the right

00:27:38.748 --> 00:27:39.308
person.

00:27:41.089 --> 00:27:42.711
And again, could be photos, you know.

00:27:42.751 --> 00:27:44.913
So what I would tell Dave is I

00:27:44.932 --> 00:27:45.433
would say.

00:27:46.343 --> 00:27:48.786
That really could have been two separate

00:27:48.806 --> 00:27:49.205
clips.

00:27:49.226 --> 00:27:50.847
It didn't have to be one clip.

00:27:51.429 --> 00:27:53.069
You could cut that into two at least,

00:27:53.130 --> 00:27:53.911
maybe even three.

00:27:55.413 --> 00:27:56.894
You could grab stills.

00:27:57.095 --> 00:27:59.798
So I would grab single frames out of

00:27:59.877 --> 00:28:00.218
that.

00:28:00.878 --> 00:28:03.320
I would put those stills up as photo

00:28:03.361 --> 00:28:03.821
posts.

00:28:04.550 --> 00:28:06.092
keep the video posts up there,

00:28:06.451 --> 00:28:07.752
see what's doing better.

00:28:09.255 --> 00:28:11.195
And then for the photos, well,

00:28:11.236 --> 00:28:13.017
for everything, but also for the photos,

00:28:13.037 --> 00:28:15.078
what I do is I take the still

00:28:15.118 --> 00:28:17.080
frame, I put it into ChatGPT,

00:28:17.421 --> 00:28:19.162
I give it a little context about what's

00:28:19.201 --> 00:28:19.422
there,

00:28:19.442 --> 00:28:20.943
and I ask it to generate a post.

00:28:21.624 --> 00:28:24.886
And then I share that on both my

00:28:24.926 --> 00:28:26.167
Facebook and Instagram.

00:28:27.248 --> 00:28:29.390
I use the media business suite to do

00:28:29.430 --> 00:28:29.650
that.

00:28:29.750 --> 00:28:31.592
I just shared a video explaining the

00:28:31.612 --> 00:28:32.211
workflow.

00:28:32.853 --> 00:28:33.153
But

00:28:34.428 --> 00:28:37.336
one piece of content like that could turn

00:28:37.376 --> 00:28:40.164
into five to ten posts easily for you.

00:28:42.013 --> 00:28:43.836
also really quick i wanted to ask you

00:28:43.955 --> 00:28:45.696
it seems like there's a lot of practices

00:28:45.717 --> 00:28:49.220
across the country where they are doing

00:28:49.240 --> 00:28:50.922
some of like the tick tock style videos

00:28:50.961 --> 00:28:54.305
but on instagram where it's the therapist

00:28:54.365 --> 00:28:56.605
doing something voicing whatever but like

00:28:56.625 --> 00:28:59.269
it's some tick tock or instagram audio

00:28:59.509 --> 00:29:01.510
that's like from a movie or a tv

00:29:01.530 --> 00:29:04.752
show or some some meme or whatever uh

00:29:04.772 --> 00:29:06.414
it's from a talk show whatever it is

00:29:08.150 --> 00:29:10.310
i get it because it probably is just

00:29:10.411 --> 00:29:12.730
makes it super easy to do like a

00:29:12.770 --> 00:29:14.332
tick tock type thing like oh someone else

00:29:14.352 --> 00:29:15.531
did it and like we can just recreate

00:29:15.571 --> 00:29:17.731
it and it's that audio we act it

00:29:17.852 --> 00:29:20.252
out but it's someone else's audio on top

00:29:20.292 --> 00:29:21.792
of that and yeah i guess it helps

00:29:21.833 --> 00:29:24.614
in terms of volume of total content but

00:29:24.634 --> 00:29:27.075
my intention my thought is like wouldn't

00:29:27.095 --> 00:29:31.095
it be better for my practices reels and

00:29:31.154 --> 00:29:32.615
videos and all that to either be my

00:29:32.655 --> 00:29:35.076
therapist audio them speaking or me

00:29:35.096 --> 00:29:36.356
speaking that's why i did the voice over

00:29:36.396 --> 00:29:37.037
with porus's

00:29:38.023 --> 00:29:38.364
video.

00:29:38.884 --> 00:29:39.804
Do you know what I'm saying?

00:29:39.844 --> 00:29:41.605
Like if you're going to do content,

00:29:41.684 --> 00:29:43.345
doesn't it make sense to do it all

00:29:43.384 --> 00:29:45.325
the way and like your own,

00:29:45.786 --> 00:29:47.046
like a hundred percent yourself.

00:29:47.086 --> 00:29:48.026
So like it's your,

00:29:48.105 --> 00:29:49.786
you're depicting your therapist or your,

00:29:49.885 --> 00:29:52.487
or your clients or yourself or your audio

00:29:52.507 --> 00:29:53.846
or, you know, something like that.

00:29:53.866 --> 00:29:55.047
But as opposed to like,

00:29:55.106 --> 00:29:56.528
I get it volume of content,

00:29:56.847 --> 00:29:58.327
you gotta use some of the other stuff

00:29:58.347 --> 00:29:58.867
that's out there.

00:29:58.948 --> 00:30:00.588
You, some of the other, you know,

00:30:00.608 --> 00:30:01.648
little voice clips or whatever.

00:30:01.669 --> 00:30:02.528
Do you know what I'm talking about?

00:30:03.229 --> 00:30:03.548
Yeah,

00:30:03.689 --> 00:30:05.470
and I don't do a lot of the

00:30:05.509 --> 00:30:06.010
memes.

00:30:06.131 --> 00:30:07.511
I don't do a lot of the TikTok

00:30:07.551 --> 00:30:08.251
dances.

00:30:08.352 --> 00:30:09.952
I don't do the challenges,

00:30:09.992 --> 00:30:11.534
the movement challenges and things like

00:30:11.574 --> 00:30:11.814
that.

00:30:13.255 --> 00:30:15.375
I think there was a time where you

00:30:15.395 --> 00:30:17.676
would use a technique like that to grow

00:30:17.718 --> 00:30:18.377
the audience.

00:30:19.615 --> 00:30:21.817
I will say I think that there is

00:30:22.096 --> 00:30:25.660
a social proof element of having a hundred

00:30:25.700 --> 00:30:26.941
thousand plus followers.

00:30:27.461 --> 00:30:27.721
You know,

00:30:28.241 --> 00:30:29.883
I think there is benefit to that.

00:30:31.023 --> 00:30:33.306
And using a strategy like that back in

00:30:33.326 --> 00:30:34.987
the day might have gotten you there

00:30:35.067 --> 00:30:35.567
quicker.

00:30:36.407 --> 00:30:38.809
But today I just see no value.

00:30:39.109 --> 00:30:39.390
You know,

00:30:39.430 --> 00:30:40.790
there's there's people that are going to

00:30:40.810 --> 00:30:42.833
do it a billion times better than you.

00:30:43.153 --> 00:30:44.273
They're funnier than you.

00:30:44.294 --> 00:30:45.674
They're better looking than you.

00:30:45.755 --> 00:30:46.935
They're younger than you.

00:30:47.596 --> 00:30:48.477
Leave that to them.

00:30:49.693 --> 00:30:51.875
I would focus and we would focus on

00:30:52.375 --> 00:30:55.378
kind of this in between where we're

00:30:55.398 --> 00:30:57.079
showing real patient engagement.

00:30:57.140 --> 00:30:58.561
We're sharing information,

00:30:59.221 --> 00:31:02.025
educational content that's entertaining as

00:31:02.065 --> 00:31:05.106
opposed to entertaining content to try and

00:31:05.126 --> 00:31:06.989
grow the following, you know,

00:31:07.489 --> 00:31:08.809
and that's where we go back to.

00:31:08.849 --> 00:31:09.111
Like,

00:31:09.790 --> 00:31:11.932
I pretty much I haven't posted on LinkedIn

00:31:11.972 --> 00:31:14.255
for weeks now, but.

00:31:14.914 --> 00:31:16.715
But even though the LinkedIn audience is

00:31:16.875 --> 00:31:17.916
so tiny,

00:31:18.596 --> 00:31:21.479
the value of a LinkedIn connection is so

00:31:21.519 --> 00:31:24.901
much higher than the value of a Facebook

00:31:24.941 --> 00:31:26.122
business page connection.

00:31:26.882 --> 00:31:29.223
Even though my Facebook business page is

00:31:29.304 --> 00:31:30.765
growing and much,

00:31:30.825 --> 00:31:31.984
much larger than LinkedIn.

00:31:32.625 --> 00:31:34.267
So it just comes back to what's the

00:31:34.326 --> 00:31:34.707
intent?

00:31:34.826 --> 00:31:35.507
What is the goal?

00:31:35.567 --> 00:31:36.667
If you're going to make a channel that's

00:31:36.708 --> 00:31:39.009
a meme channel, there's Instagram,

00:31:39.069 --> 00:31:42.050
two million follower meme channels that

00:31:42.171 --> 00:31:43.011
make plenty of money.

00:31:43.811 --> 00:31:44.613
Okay, go do it.

00:31:45.268 --> 00:31:46.568
But I think for most of us,

00:31:46.608 --> 00:31:49.609
that's not where we want to be.

00:31:49.769 --> 00:31:51.010
Makes sense.

00:31:51.030 --> 00:31:52.131
So let me ask you this.

00:31:52.330 --> 00:31:53.791
This will be the last segment.

00:31:54.752 --> 00:31:58.233
I shared the video or the screenshot of

00:31:58.294 --> 00:32:02.256
the HIMSS ad where it was pay for

00:32:02.316 --> 00:32:03.676
six months up front.

00:32:04.817 --> 00:32:07.878
Again, I think it was the GLP-I.

00:32:08.519 --> 00:32:09.700
I'll see if I can pull it up.

00:32:10.810 --> 00:32:12.537
I've got thoughts about why that's an

00:32:12.576 --> 00:32:14.262
effective strategy.

00:32:14.904 --> 00:32:17.173
What are you thinking if you thought about

00:32:17.212 --> 00:32:17.734
that at all?

00:32:19.991 --> 00:32:21.772
yeah so awesome share thank you for

00:32:21.813 --> 00:32:24.173
sharing that and so for someone that's

00:32:24.213 --> 00:32:27.295
looking to do again one of these weight

00:32:27.335 --> 00:32:31.076
loss shots or drugs or whatever um paying

00:32:31.116 --> 00:32:34.097
for six months up front maybe you maybe

00:32:34.218 --> 00:32:35.598
maybe some people look at it as like

00:32:35.759 --> 00:32:37.598
oh so like maybe there's like a volume

00:32:37.618 --> 00:32:40.580
based discount right but really i think

00:32:40.641 --> 00:32:42.480
deep down or the bigger percentage of it

00:32:42.560 --> 00:32:42.961
is like

00:32:43.882 --> 00:32:46.542
And that's filtering in people who are

00:32:46.583 --> 00:32:47.843
going to be serious that are actually

00:32:47.863 --> 00:32:48.022
going to,

00:32:48.042 --> 00:32:49.503
that are going to do it for a

00:32:49.544 --> 00:32:50.423
longer period of time.

00:32:50.864 --> 00:32:52.484
And in six months, like it'll,

00:32:52.765 --> 00:32:53.825
whatever the research is on it,

00:32:53.845 --> 00:32:55.986
like in three to four to six months

00:32:56.006 --> 00:32:57.507
or whatever is when you'll see a lot

00:32:57.527 --> 00:32:58.146
more of the weight loss.

00:32:58.207 --> 00:32:59.406
And I think a lot of people that

00:32:59.426 --> 00:33:02.208
are on the shot are probably historically,

00:33:02.268 --> 00:33:04.989
or even currently not, uh,

00:33:05.249 --> 00:33:08.730
not sold or not happy with the first

00:33:08.769 --> 00:33:08.990
like,

00:33:09.029 --> 00:33:11.631
thirty or sixty days or ninety days of

00:33:11.651 --> 00:33:12.751
being on this shot, right?

00:33:12.791 --> 00:33:14.051
So it's kind of like,

00:33:14.231 --> 00:33:16.813
it probably builds in the timeline of when

00:33:16.833 --> 00:33:17.893
you're going to see results.

00:33:18.794 --> 00:33:19.493
And also,

00:33:19.634 --> 00:33:21.294
if someone pays for six months up front,

00:33:21.314 --> 00:33:22.174
they're going to be

00:33:22.934 --> 00:33:23.895
Believe it or not, Tony,

00:33:23.935 --> 00:33:26.198
they're going to be even more considerate

00:33:26.218 --> 00:33:26.877
about other things.

00:33:26.917 --> 00:33:27.858
Maybe they're going to weigh themselves

00:33:27.919 --> 00:33:28.259
more often.

00:33:28.420 --> 00:33:30.020
Maybe they're going to watch what they eat

00:33:30.040 --> 00:33:30.540
a little bit more.

00:33:30.681 --> 00:33:31.923
Maybe they're going to walk a little bit

00:33:31.942 --> 00:33:33.604
more because they're like, oh,

00:33:33.663 --> 00:33:35.005
I'm already committed for this six-month

00:33:35.045 --> 00:33:35.345
thing,

00:33:35.365 --> 00:33:37.346
so I might as well be a little

00:33:37.366 --> 00:33:39.128
bit better with all my other decisions and

00:33:39.169 --> 00:33:40.108
behaviors and all that.

00:33:41.009 --> 00:33:42.852
but paying for six months upfront makes a

00:33:42.892 --> 00:33:43.231
ton of sense.

00:33:43.271 --> 00:33:43.952
I think the root,

00:33:44.212 --> 00:33:46.233
the root part of this is that there's

00:33:46.273 --> 00:33:47.895
not a big difference in weight loss

00:33:47.935 --> 00:33:49.576
between the first maybe thirty, sixty,

00:33:49.616 --> 00:33:51.117
ninety, whatever days in.

00:33:51.538 --> 00:33:54.480
But by six months, I think on average,

00:33:54.681 --> 00:33:55.501
whatever, you know,

00:33:55.602 --> 00:33:56.482
I'm sure there's stats for it,

00:33:56.502 --> 00:33:57.943
but there's going to be a big bulk

00:33:57.963 --> 00:34:00.645
of people that will see some meaningful

00:34:00.705 --> 00:34:01.027
results,

00:34:01.067 --> 00:34:03.568
whether clinically statistic or clinically

00:34:03.628 --> 00:34:05.509
relevant results or just meaningful

00:34:05.530 --> 00:34:07.092
results to them, however they define that.

00:34:08.157 --> 00:34:10.538
Yeah, I've always said this.

00:34:10.677 --> 00:34:13.259
It's like whatever your pricing model,

00:34:13.898 --> 00:34:17.920
you price to incentivize the action you

00:34:17.960 --> 00:34:19.159
need from the client.

00:34:20.121 --> 00:34:22.822
I don't like selling individual sessions

00:34:22.902 --> 00:34:24.141
because, you know,

00:34:24.161 --> 00:34:25.181
I'm not going to do anything in a

00:34:25.242 --> 00:34:26.483
single session that's going to be

00:34:26.543 --> 00:34:28.782
measurable or beneficial unless it's a one

00:34:28.822 --> 00:34:29.784
time plan of care.

00:34:30.224 --> 00:34:31.764
Now, I'll get people that come to me.

00:34:31.784 --> 00:34:34.565
They need one one evaluation to justify

00:34:34.644 --> 00:34:36.206
the next step in their journey.

00:34:36.266 --> 00:34:36.786
That's fine.

00:34:37.545 --> 00:34:41.068
but here's on the screen it says one

00:34:41.148 --> 00:34:43.869
upfront payment six months of weight loss

00:34:44.409 --> 00:34:47.931
lock in six months of treatment no hidden

00:34:47.992 --> 00:34:51.414
fees weight loss by hymns you got the

00:34:51.454 --> 00:34:53.876
guy he's lifting up his shirt you know

00:34:53.916 --> 00:34:56.416
showing his belly um i tried to run

00:34:56.436 --> 00:34:58.619
an ad like this not too long ago

00:34:58.998 --> 00:35:01.380
didn't really do much for me uh for

00:35:01.420 --> 00:35:02.021
my business

00:35:03.152 --> 00:35:04.413
Then you got a little bit of narrative.

00:35:04.452 --> 00:35:05.853
I'm not going to read it, but basically,

00:35:05.873 --> 00:35:07.353
you know, personalized plan,

00:35:07.434 --> 00:35:08.715
personalized results,

00:35:09.295 --> 00:35:11.255
weight loss plan built around your health

00:35:11.295 --> 00:35:12.275
lifestyle goals.

00:35:13.416 --> 00:35:16.797
You could do a better job using ChatGPT

00:35:16.838 --> 00:35:19.418
to create better narrative than this.

00:35:20.500 --> 00:35:23.280
Dave is a huge fan of copywriting and

00:35:23.320 --> 00:35:26.001
direct response, as am I.

00:35:26.181 --> 00:35:28.422
I would cue ChatGPT to turn this into

00:35:28.463 --> 00:35:31.485
something better that speaks to a specific

00:35:31.545 --> 00:35:31.945
person.

00:35:33.713 --> 00:35:34.594
As a quick sidebar,

00:35:35.074 --> 00:35:37.173
when I use ChatGPT to write up posts

00:35:37.293 --> 00:35:38.295
or scripts or whatever,

00:35:38.635 --> 00:35:39.394
I don't know if you're doing this,

00:35:39.434 --> 00:35:41.574
but I am specifically telling ChatGPT,

00:35:42.556 --> 00:35:47.257
use direct response copywriting like the

00:35:47.317 --> 00:35:50.498
legendary copywriters, Gary Halbert,

00:35:50.538 --> 00:35:53.739
Claude Hopkins, David Ogilvie,

00:35:54.478 --> 00:35:56.099
there's like five or six or whatever

00:35:56.139 --> 00:35:56.400
names.

00:35:56.440 --> 00:35:57.840
And I'll put that in.

00:35:58.179 --> 00:36:00.922
that is a savvy move actually um maybe

00:36:00.942 --> 00:36:02.543
we'll maybe we'll have to delete this part

00:36:02.563 --> 00:36:03.744
because i don't want everyone using that i

00:36:03.784 --> 00:36:04.744
want to i just want us to use

00:36:04.784 --> 00:36:07.887
it no i do exactly the same thing

00:36:08.228 --> 00:36:11.090
i um the other one that i add

00:36:11.170 --> 00:36:13.532
in there is alex hermosi is not your

00:36:13.572 --> 00:36:18.715
million dollar offer do you hear me can

00:36:18.735 --> 00:36:24.840
you hear me i can see you um

00:36:24.900 --> 00:36:26.181
i see i just can't hear you maybe

00:36:26.202 --> 00:36:27.262
it's on my side i'm not sure

00:36:28.427 --> 00:36:29.027
Check, check.

00:36:29.047 --> 00:36:29.949
How about now?

00:36:34.313 --> 00:36:34.713
Wrap it up.

00:36:36.590 --> 00:36:37.711
I don't know if the audience can hear

00:36:37.771 --> 00:36:38.632
me or Tony.

00:36:40.652 --> 00:36:42.755
Let's go party shots really quick.

00:36:42.855 --> 00:36:44.315
Again, we've talked about a million times,

00:36:44.355 --> 00:36:46.076
you guys are watching or listening,

00:36:46.115 --> 00:36:47.817
but watching this live or on the replay

00:36:47.876 --> 00:36:48.338
with video.

00:36:48.358 --> 00:36:48.697
Video,

00:36:49.657 --> 00:36:51.318
I want to continue to focus on with

00:36:51.358 --> 00:36:51.900
my practice.

00:36:51.980 --> 00:36:54.900
It will get us or help us achieve

00:36:54.960 --> 00:36:56.983
more of our goals, more of our impact,

00:36:57.023 --> 00:36:58.083
more of our financial goals,

00:36:58.202 --> 00:36:59.824
hire more therapists, get more patients,

00:36:59.864 --> 00:37:00.885
get more referral sources.

00:37:01.704 --> 00:37:02.565
That's my parting shot.

00:37:02.664 --> 00:37:03.684
Tony, I'll kick it over to you,

00:37:03.744 --> 00:37:05.425
although I don't know if I can hear

00:37:05.465 --> 00:37:06.286
you or the audience can hear you.

00:37:06.306 --> 00:37:07.905
I don't know.

00:37:07.985 --> 00:37:08.847
No.

00:37:08.927 --> 00:37:13.186
How about now?

00:37:13.306 --> 00:37:13.668
All right.

00:37:14.108 --> 00:37:14.648
All right, guys.

00:37:15.027 --> 00:37:16.088
That's it for today's show.

00:37:16.108 --> 00:37:20.188
We'll see you next time on Tuesday, A.M.

00:37:20.268 --> 00:37:21.768
Eastern Time, Tuesday, Thursday, here.

00:37:21.849 --> 00:37:23.130
Tony Meritato, Jimmy McKay,

00:37:23.170 --> 00:37:24.349
Dave Kittle on The Breakfast Club.

00:37:24.369 --> 00:37:24.829
Thank you so much.

00:37:24.869 --> 00:37:25.050
Bye.