June 4, 2025
The Future of Rehab: Why PTs Must Lead or Be Left Behind
Physical therapists, clinic owners, and healthcare innovators—this one’s for you.
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Industry is a portion of the profession that needs to be understood.
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You need to work with them because, look, they just wanna solve problems too, right?
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Like, and, and, and that's part of it.
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And if we can't figure out how to do that together, like you said, we will not go as far.
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Yeah.
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So that's a big portion of it as well.
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This episode is brought to you by PT Pinecast Media.
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If you've ever thought about launching a podcast to grow your brand, your clinic, or your business, we can help.
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We, like, make podcasts like this one.
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Uh, learn more at pt pinecast.com or just shoot me an email, jimmy at pt pinecast.com, and we can start your show, uh, today, or actually tomorrow.
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We're busy today.
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On to today's episode.
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What if the future of rehab wasn't something we waited for, but something we designed together?
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Imagine a room full of physical therapists, clinic owners, policy leaders, startup minds all gathered together to tackle the biggest challenges in our profession: burnout, career sustainability, retention, and how we thrive in a changing healthcare system.
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That's what's happening this July at the APTA's Future of Rehab Therapy Summit, 2day event in DC and Alexandria, where bold ideas are more than welcome.
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They're workshopped, pitched, and refined into real world solutions.
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Think Shark Tank meets continuing ed, but with better posture.
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From learning how to bring your own idea to market, to hearing what's actually working in clinics across the country now, this summit is about action over talk and solutions over sessions.
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And leading this charge is someone who spent his career at the intersection of science, innovation, and advocacy from serving at the White House to helping steer the vision of the APTA.
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Today he's here to talk about the future and how PTs can help shape it.
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Ladies and gents, let's welcome back Drew Contreras.
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We're here with the future.
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Drew's here.
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He is the f- Drew, you're the future.
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The future.
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Uh, we're doing, uh, an episode on an event in the future.
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You've done
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Now, so, y- this is the future of rehab, Future of Rehab Therapy.
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Yes.
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Leave it to a military guy to make sure the acronym is FORT.
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Just saying.
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I saw what you were doing there.
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Just saying.
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Future of Rehab Therapy Summit.
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This is an APTA event.
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You've done something like this, though, like, the, during the centennial.
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Yeah.
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It, it's similar, right?
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I mean- So, right, we had a, a future of physical therapy where we've kind of talked about things in the profession, but this time what APTA's trying to do is take more of a broader role and include our rehab brethren in occupational therapy and speech therapy, invite them into the conversation, um, because, look, the, as, as, as the future shows up, right, the world keeps getting smaller and smaller, right?
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Yeah.
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And so we need to be working with our colleagues, and that's part of what's gonna happen in this event.
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I call them cousins.
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Cousins.
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PT, OT, speech, um
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Yeah, cousins.
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You know, it's like if you saw the Venn diagram, there'd be a little crossover, right?
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It would just sort of- For sure.
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like mix.
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Like, it's funny when you see, like, people who work with older adults, a lot of times, like, the PT, the OT, and the speech therapist all show up at the same time like, "What are we supposed to do?"
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There we go.
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It's like the
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It's the, it's the Spider-Man meme where- Yes.
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the 3 Spider-Mans are just pointing at each other.
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So what is this summit?
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Like, walk me through it because- Yeah, sure.
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not, everybody can come.
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It's a smaller event, which I- Yeah.
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sort of like, right?
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Yes.
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It's in DC.
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It's in July.
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Who should come?
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What can they expect?
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Yeah, so the venue, right, is intentionally a couple hundred people.
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That's it, right?
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It's small on purpose, right?
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This is not combined sections meeting.
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This is not a 2,000 person meeting.
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This is a small event on purpose because realize this, some people don't wa- don't wanna go to an event with 10,000 people, right?
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Right.
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So the people who wanna come to this event, right, should be looking for, number one, um, some specific curated topics, which I'm gonna go over, but number 2, a lot of time to interact and network.
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That's really what this is designed for is to spend time with the other people in the room and with the presenters so that you get a chance to talk with people and kind of engage with them, right?
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So, um, the
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It's broken up into 2 days, and the first day, um, just to kind of go over the, ballpark agenda, right?
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Gentle.
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We have a really interesting clinician who- This is wild.
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who had an idea one day for a thing, took his idea, and went to Shark Tank and l- and won Shark Tank, like shut it down.
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Closed
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Closed the deal.
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Mark Cuban, right?
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Like, like, legit, right?
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And he's a PT, right?
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So just kind of showing that like, yes, you can do amazing things if you just kind of think about, well, this is where I need to go and these are the things I need to do.
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So that's just a really interesting kind of conversation to have in the room, right, and to kind of see what was that
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Um, we're also gonna have a panel with the CEOs of APTA, ASHA, and AOTA, right?
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The cousins.
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There's a lot of things going on, right?
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And so all kinds of stuff with reimbursement and billing, but also what's going on with associations and the, and kind of how are things pivoting for the next few years.
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So it's an important conversation, but also kind of lets you know strategically what is our sector looking for in the broader healthcare image, right?
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Right.
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So I think that's super helpful, right?
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Then we're actually gonna have a, a, a really interesting panel on nontraditional clinical settings.
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So PTs or OTs who have decided to go in a different direction, left the clinic, doing something else, but are still kind of touching or tangential and related.
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And I found this one really interesting because, you know, not that long ago, it was really frowned upon for clinicians to leave the profession and still, um, be engaged, right?
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Right.
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Right?
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You're the bad guy, right?
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Case in point, you, right?
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Like, you're a perfect Me?
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Yeah, I'm a random podcast guy at my- Exactly, right?
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Like, oh, you should be slinging patients all day long.
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Like, but also, right, like, you gotta recognize that so many of our colleagues, right, have gone on to do bigger and better things, m- move into the C-suite, start their own companies, right?
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Like, just immense opportunity, but normalizing that and having that conversation because some people don't aspire to be in a clinic for 30 years, and that's fine, right?
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But just kind of figuring out how do we use them and how do we leverage that is, is a big portion of that.All right, here's a question.
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What would you do with an extra hour every day?
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S- it's not a trick question.
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That's what a bunch of physical therapists are saying after switching to Empower EMR by MW Therapy.
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It's built on automation and AI, so basically, it becomes your clinic's copilot.
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It keeps your schedule full, handles billing like a pro, and cuts way down on paperwork headaches.
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But here's the kicker.
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It's not some generic system.
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It's made for physical therapists by people who know what you deal with day in and day out.
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You want more patients?
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Done.
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Easier documentation?
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Done.
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Less stress?
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Yes, please.
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Empower lets you be the hero of your clinic with happier patients, less burnout, and better profits.
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Book your demo today at mwtherapy.com and see why switching just might be the easiest win of your year.
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As Rebecca Griffith, friend of the show, would say, using your familiar skills in non-familiar places.
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Like, we want everybody to know about PT, and we expect if we stay in a clinic and scream about it, that's one way.
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But if you leave- Right.
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and PTs wind up in a C-suite or wind up in a tech company or wind up somewhere else, it's a way to show versus tell, and show beats tell.
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Yeah.
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And I think that, you know, it's just one of those things that it's, it's the time has come, right, that we understand and truly appreciate, and in some instances uphold it as, like, this is a great opportunity, this is a great thing, right?
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And so normalizing that, having that be a part of the, kind of the narrative for the profession is really important.
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So we're gonna, we're gonna spend some time on
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An event is not an event.
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I mean, people are smart enough to know you're not throwing this event for the sake of throwing an event, right?
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You're throwing an event because an event is a way to solve problems- Yeah.
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or at least get people knowing or talking about these problems.
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Yep.
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So here's a, here's a curveball a little bit.
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From your perspective- Mm-hmm.
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what are the biggest existential challenges facing, uh, I guess not just PT because we've got AOTA and ASHA, right?
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What are the biggest crises, the biggest problems facing our professions together that hopefully conversations from, uh, from the Futurality Summit will address?
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Right.
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Right.
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And that's, like, literally, right, the thematic of the summit, right- Right.
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is to, like, address a concern, right?
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And I think the bigger concern that we have to think about is that, um, if you kinda look at where medicine in general is going, right, we have a significant problem coming with a lack of primary care physicians- Yeah.
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Yeah.
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in the system.
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Like, it's, it is not, like, gonna happen.
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It's here, and it's, it's about to step off a, a significant challenge, right?
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Correct.
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And so, right, that's a whole nother conversation about, like, why, why aren't physicians interested in doing primary care, right?
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Right.
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Well, there's a whole, there's the whole conversation.
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I don't wanna get into that.
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But my point is that as that gap gets wider and as people need to kind of figure out who's then going to step into that role, understanding that, like, as a doctoring profession, we can have a, a slice of that, and we are well-suited to fill a significant, you know, portion of that.
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Um, the other conversation is, right, is, uh
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The, the other big conversation on that first day is an AI conversation.
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Yup.
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And AI is here.
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We all
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Like, okay, God.
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Like, you and I had this AI conversation probably a couple of years ago, right?
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Correct.
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But now, right, like, now the question is not what is it gonna
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how's it gonna be used or utilized, right?
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Now the question is, like, to what extent, how?
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Genie's already out of the bottle.
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Genie's out of the bottle.
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Yeah.
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Yeah, it is, it is
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Right?
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And so, um, you know, uh, there's, there's a
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that's just a huge conversation, and it's a thing that if you
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I just went to a, to a meeting at the National Academy of Medicine, and it was summed up as this, right?
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If you're not in the room ha- at the con- if you're not at the table talking about AI, you're gonna be on the menu, right?
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You're smoked.
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that's, that's what they said in the room, and I was like, "Man, that's completely true," right?
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You're smoked.
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So, right, so like, so the professions have to start to understand, like, we're, we're about to have a- a- another digital revolution.
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It's really gonna be impacted in healthcare, and we have to be a part of that conversation and make sure that, like, we're leveraging it and we're accepting of it and we're positioning it for the best good for everybody, right?
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So that's, right, that's a big, huge portion of- of the conversation that we need to have.
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Uh, I like the fact that it's not a huge event, because what I also like is these are conversation starters.
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At no point should you think that a solution is gonna come out of a summit.
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Right.
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It's not the goal.
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That's not how thing- things are not
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That's not how problems are solved, right?
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The spark, the back of the napkin might happen in the hallway at the Future Rehab Summit, and then 2 people who wouldn't other- otherwise have met would meet under these circumstances, and you can't
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I don't know if you can do that with an 18,000-person CSM.
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You can do it with something like this.
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Yeah.
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So, so let me ask you this.
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Um, what ideas are you hoping to see a year from now?
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Like, you're putting together oxygen, nitrogen, hydrogen.
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You're putting elements in the room and saying, "I hope there's a big bang."
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Like, what are some things that, like, pie-in-the-sky you'd like to see?
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So here's
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So that actually flows really well into the second day.
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Okay.
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So the second day of this, we're having some other curated topics about, so if you have an idea, how do you- What do you do with it?
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How do- what do you do with it?
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how do you make a pitch for that?
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How do you
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Uh, if you have a product, like, "Hey man, you probably should get a patent," right?
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So we're gonna go, we have some patent, some people from the patent office.
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Like, that you need to protect yourself, right?
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We have people about, "Well, how do you make a pitch?"
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Right?
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We have people who have done pitches in the room, like, "Hey, I've done several of these and this is what's good."
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So that, what I want is people to start to understand that everybody who's in that room has probably had a great idea at some point in time, but maybe didn't know how to capitalize on or didn't know what was the process for it, right?
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Um, and I think that teaching people, "Hey, look, if you've got an idea, here's, here's- here's the opportunities for you," right?
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And then I also think that, um, the other thing we're gonna talk about is, like, so you, maybe you've already got this idea.
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Maybe you're already doing a thing.
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Like, well, how do, how do we get, how do you get funding for that?
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How do you get investors to believe in you?
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How communicate
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'Cause what I suspect is
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Yeah, and how do you do it?
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How do you do it well, right?
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what I really hope is that some people that are in that room, s- you know, as we're talking about problems and concerns, go like, "You know what?
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I actually have an idea, and I have, I have a potential solution."
219
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And maybe, you know, there's some other people in that room that, "Hey, let- let's- let's have a conversation about that," right?
220
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So intentionally, there's a lot of networking time for these, for these opportunities and conversations to happen.
221
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And I think that the one thing that we really have come full circle on is, you know, during COVID we were like, "Ah, we can do everything online," and like you could do a lot of stuff.
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Yeah.
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But at some point, humans are humans.
224
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Yeah.
225
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And putting a couple of human beings together in a place with some time and some energy brings about great things, and that's really what hoping for.
226
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And accountability.
227
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Yeah, I mean, you can.
228
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Uh, you can do great follow-up.
229
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You can maybe meet someone, but always and never.
230
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Sky Donovan taught me this.
231
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She goes, "Hey, listen, you see an- an always or a never on a test?
232
00:13:51,859 --> 00:13:53,279
It's probably not the right answer," right?
233
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'Cause all you gotta do is find one, and so is everything online always the best?
234
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Should you never
235
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No, absolutely not.
236
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Um, it is harder to scale in-person events, but that's why the right events are the ones to go to.
237
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July 9 and 10, Future of Rehab Summit, information@apta, uh, and their website, apta.org.
238
00:14:10,939 --> 00:14:13,799
You- you've got a very unique vantage point, right?
239
00:14:13,799 --> 00:14:18,819
Your office, we're gonna, like, like a sp- like a literal, like your vantage point in D- you overlook DC.
240
00:14:18,819 --> 00:14:20,219
Yup, that's right.
241
00:14:20,219 --> 00:14:23,779
It's not an accident where APTA built their building.
242
00:14:23,779 --> 00:14:23,959
Nope.
243
00:14:23,959 --> 00:14:26,139
There was no metro station when you built it.
244
00:14:26,139 --> 00:14:26,159
Nope.
245
00:14:26,159 --> 00:14:27,739
There is a metro station now.
246
00:14:27,739 --> 00:14:28,259
Look at that.
247
00:14:28,259 --> 00:14:29,519
There was no connection.
248
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Now there is.
249
00:14:29,939 --> 00:14:29,959
Wow.
250
00:14:29,959 --> 00:14:31,699
It's almost like you guys planned this.
251
00:14:31,699 --> 00:14:35,098
But there's other people in, quite literally, the APTA's neighborhood.
252
00:14:35,098 --> 00:14:35,919
Mm-hmm.
253
00:14:35,919 --> 00:14:37,328
Companies like Amazon.
254
00:14:37,858 --> 00:14:38,119
Yup.
255
00:14:38,119 --> 00:14:40,679
Companies like Apple, companies like Google.
256
00:14:40,679 --> 00:14:43,959
So I'm just- I'm- I'm sort of tipping my hand where I think you're gonna go.
257
00:14:43,959 --> 00:14:43,979
Yeah.
258
00:14:43,979 --> 00:14:50,679
But where do you hope to see PTs playing a broader healthcare role in the next decade?
259
00:14:50,679 --> 00:14:55,259
Like, where should we be but we're not now, but if we're not in 5 to 10 years, we're in trouble?
260
00:14:55,259 --> 00:15:08,759
Yeah, and- and the point that you're making is that as healthcare broadens the reach, right, as other companies step into the healthcare space, like we're saying, Apple, Google, Amazon, right?
261
00:15:08,759 --> 00:15:10,479
Like, they're all in it, right?
262
00:15:10,479 --> 00:15:12,159
They're all in this space, right?
263
00:15:12,159 --> 00:15:17,392
And PT, by the fact that we're
264
00:15:18,059 --> 00:15:22,339
The profession is the solution for so many problems, if applied.
265
00:15:22,339 --> 00:15:28,399
The problem is if people would do it themselves, then we wouldn't have to pre- we wouldn't, you wouldn't need anybody who- who does it for a living, right?
266
00:15:28,399 --> 00:15:35,799
So every time, like, I see some digital companies, like, "We're gonna replace in-person PT with an avatar," I'm like, "You've clearly never done the profession," right?
267
00:15:35,799 --> 00:15:39,006
'Cause people need people to help them along this- this process.
268
00:15:40,119 --> 00:15:52,899
physical therapy also needs to find itself its place in all these other providers that are going to do things at scale, because we provide a solution that not a lot of other disciplines do.
269
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And They can bring
270
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Amazon and Google and Apple can bring things like scale- Yes,
271
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and audience, and PTs, instead of doing us or them
272
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I don't know.
273
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This is personal.
274
00:16:02,279 --> 00:16:04,659
Now I'm just putting my own, I'm not even- I'm not even asking you a question.
275
00:16:04,659 --> 00:16:19,065
Us and them is the answer, us and them.And like, again, like I don't need to talk to this audience anymore about like the impending onslaught of the over 65-year-old patients- Yeah.
276
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that are coming, right?
277
00:16:20,405 --> 00:16:24,226
They are coming, and the difference is, right, like, they're not
278
00:16:24,226 --> 00:16:33,685
If they're exiting the workforce at 65-ish, whatever, right, they're still planning on living another 25 to 30 years, and they're going to.
279
00:16:33,685 --> 00:16:54,384
So like, they're going to continue to use medical resources, and like, other than pills and potions, right, like, we're, we're the ones who are most likely to be able to put our thumb on that and have an impact on the big healthcare scale, and I think that's really important for us to be a, a part of that conversation.
280
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All right.
281
00:16:55,605 --> 00:16:58,745
If you're still doing all your notes by hand, we need to talk.
282
00:16:58,745 --> 00:17:01,905
Athelas AI Scribe is changing the game.
283
00:17:01,905 --> 00:17:09,605
You walk in, you talk to your patient like you normally would, you treat them, and boom, your notes are drafted in real time thanks to AI.
284
00:17:09,605 --> 00:17:11,985
No voice commands, no clicking around.
285
00:17:11,985 --> 00:17:17,724
It just listens and writes, like a scribe, but smarter.
286
00:17:17,724 --> 00:17:21,405
People are cutting their documentation time by 90%.
287
00:17:21,405 --> 00:17:23,505
That's, that's not a typo, 90%.
288
00:17:23,505 --> 00:17:26,302
That's actual feedback from real clinicians using it
289
00:17:27,444 --> 00:17:28,685
You wanna see it in action?
290
00:17:28,685 --> 00:17:31,985
Go to athelas.com and take a test drive.
291
00:17:31,985 --> 00:17:35,045
That's A-T-H-E-L-A-S.com.
292
00:17:35,045 --> 00:17:39,038
And say goodbye to after-hours charting.
293
00:17:40,034 --> 00:17:42,425
2, 2 days, July 9 and 10 I mentioned.
294
00:17:42,425 --> 00:17:45,725
Dan Statz, PT, that you mentioned from Shark Tank.
295
00:17:45,725 --> 00:17:50,785
You're gonna have the CEOs from all those organizations, APTA, ASHA, AOTA.
296
00:17:50,785 --> 00:17:55,005
Industry innovation, we're definitely gonna talk about AI, and then the next day, very tactical.
297
00:17:55,005 --> 00:17:57,325
How do you actually do those things?
298
00:17:57,325 --> 00:17:59,865
If someone's listening right now and they're saying- Yeah.
299
00:17:59,865 --> 00:18:01,905
"I'm glad you're doing this.
300
00:18:01,905 --> 00:18:03,865
I can't come to the summit.
301
00:18:03,865 --> 00:18:06,545
What should I do to sort of follow?
302
00:18:06,545 --> 00:18:07,445
I can't come to the summit."
303
00:18:07,445 --> 00:18:08,305
I'm busy, whatever.
304
00:18:08,305 --> 00:18:08,645
It, it
305
00:18:08,645 --> 00:18:08,905
Again- Yeah.
306
00:18:08,905 --> 00:18:09,872
not everybody can s- come.
307
00:18:10,565 --> 00:18:13,764
What do you suggest people do to stay engaged, to stay
308
00:18:13,764 --> 00:18:17,525
and, and be able to move the needle forward if they don't feel like they're in the club?
309
00:18:17,525 --> 00:18:18,305
There is no club- Yeah.
310
00:18:18,305 --> 00:18:19,305
just a spoiler.
311
00:18:19,305 --> 00:18:21,125
Well, I mean, I think that we're
312
00:18:21,125 --> 00:18:32,030
At APTA, we're trying to build out some communities, right, where people can interact, have these interactions, right, with other people of like-minded things, and that's, you know, part of the online APTA community.
313
00:18:33,045 --> 00:18:38,764
separate from that, right, outside of APTA, what I would say is, whatever it is you're
314
00:18:38,764 --> 00:18:44,125
whatever your, your place is, invite us into it and let us, let us come there.
315
00:18:44,125 --> 00:18:44,425
Right?
316
00:18:44,425 --> 00:18:50,764
I- I'm happy to come talk to anybody who's got questions or they've got their own cohort of people doing their thing.
317
00:18:50,764 --> 00:18:51,784
Let's have that conversation.
318
00:18:51,784 --> 00:18:53,065
Let me know what I can do to help, right?
319
00:18:53,065 --> 00:18:57,505
Let me know what, what my colleagues can do to help leverage what you're doing, right?
320
00:18:57,505 --> 00:18:59,245
Like, it's a 2way street, right?
321
00:18:59,245 --> 00:19:10,445
And I think that that's the reality of it, which is also why if you, uh, if you come to the event, you're gonna see some industry giving presentations and talking and being a part of it.
322
00:19:10,445 --> 00:19:11,445
And then, you know, I got a
323
00:19:11,445 --> 00:19:15,065
I was at a separate event, and I got a really pointed question from somebody.
324
00:19:15,065 --> 00:19:19,445
They were like, "Tell me why APTA is working with this company.
325
00:19:19,445 --> 00:19:22,764
Why are you, you know, quote unquote 'in bed with them'?"
326
00:19:22,764 --> 00:19:23,065
Yeah.
327
00:19:23,065 --> 00:19:24,985
And I said, "Look, man, that's
328
00:19:24,985 --> 00:19:25,905
You feel free.
329
00:19:25,905 --> 00:19:27,505
Like, ask away.
330
00:19:27,505 --> 00:19:36,585
But the reason APTA is working with companies is because companies see the value in physical therapy, they see the value in what we do, and they want to work with us."
331
00:19:36,585 --> 00:19:40,565
And of course we do our due diligence and vetting as best as we can, right?
332
00:19:40,565 --> 00:19:55,865
But the point is that, like, the future of medicine involves industry, especially when your cousins and brothers and sisters with the same initials are working for industry.
333
00:19:55,865 --> 00:19:56,208
Like- Yep.
334
00:19:57,245 --> 00:20:01,205
to not engage them is silly and foolish.
335
00:20:01,205 --> 00:20:06,945
So, right, because they're the ones, right, who then can implement the concepts and the ideas we have.
336
00:20:06,945 --> 00:20:07,585
They're the ones- Mm-hmm.
337
00:20:07,585 --> 00:20:08,592
who can deliver the things.
338
00:20:09,121 --> 00:20:10,416
We've done it a lot on our own.
339
00:20:10,946 --> 00:20:11,045
Yeah.
340
00:20:11,045 --> 00:20:12,885
And we've gotten some good results.
341
00:20:12,885 --> 00:20:14,705
But what's that whole, that African proverb, right?
342
00:20:14,705 --> 00:20:15,784
If you wanna go fast, go alone.
343
00:20:15,784 --> 00:20:16,965
You want to go far, go together.
344
00:20:16,965 --> 00:20:18,925
Like, that is li- that's quite literal.
345
00:20:18,925 --> 00:20:24,225
Like, you d- you can't get into some places or scale because you can't be great at everything.
346
00:20:24,225 --> 00:20:24,784
Right.
347
00:20:24,784 --> 00:20:29,465
Especially, right, when you start talking about, you know, large language models, right?
348
00:20:31,359 --> 00:20:32,880
That is not my lane.
349
00:20:32,880 --> 00:20:35,959
I have no business even having that conversation, right?
350
00:20:35,959 --> 00:20:39,879
But I know people that do, and I know some of my colleagues who work with them.
351
00:20:39,879 --> 00:20:45,000
So, it's no different, I, I feel, right, than us working with researchers, right?
352
00:20:45,000 --> 00:20:46,319
Trying to figure out other problems.
353
00:20:46,319 --> 00:20:46,459
Sure.
354
00:20:46,459 --> 00:20:53,779
So, like, industry is a portion of the profession that needs to be, um, understood.
355
00:20:53,779 --> 00:20:57,879
You need to work with them because, look, they just wanna solve problems too, right?
356
00:20:57,879 --> 00:21:00,179
Like, and, and, and that's part of it.
357
00:21:00,179 --> 00:21:04,879
And if we can't figure out how to do that together, like you said, we will not go as far.
358
00:21:04,879 --> 00:21:04,899
Yeah.
359
00:21:04,899 --> 00:21:06,352
So that's a big portion of it as well.
360
00:21:06,818 --> 00:21:07,439
All right.
361
00:21:07,439 --> 00:21:09,620
So, uh, I'll let you do the parting shot.
362
00:21:09,620 --> 00:21:12,219
So, th- this will be the last question before you give your parting shot, right?
363
00:21:12,219 --> 00:21:13,039
And we will see you.
364
00:21:13,039 --> 00:21:13,499
I'm coming.
365
00:21:13,499 --> 00:21:15,120
I'm gonna be doing some interviews on site.
366
00:21:15,120 --> 00:21:19,728
And I'm there to learn as well because if you're not, I still think you're behind the 8ball.
367
00:21:20,259 --> 00:21:21,899
So, last question before parting shot.
368
00:21:21,899 --> 00:21:29,700
If someone asks you what is at stake if we don't, as a profession, innovate fast enough, how would you answer?
369
00:21:29,700 --> 00:21:32,639
What's at stake if we don't innovate?
370
00:21:32,639 --> 00:21:33,720
You know what?
371
00:21:33,720 --> 00:21:38,416
There, there's a perfect example that everybody's super, um, fresh in your mind.
372
00:21:38,999 --> 00:21:42,099
You will be the restaurant that would not deliver food- Ah.
373
00:21:42,099 --> 00:21:42,928
during COVID.
374
00:21:43,519 --> 00:21:44,379
That's what you'll be.
375
00:21:44,379 --> 00:21:47,919
"No, no, no, I'm not gonna deliver food," or, "No, I'm not gonna adapt to this."
376
00:21:47,919 --> 00:21:49,936
Like, how many of those restaurants are still around,
377
00:21:51,099 --> 00:21:53,392
Shuttered, thousands and thousands of
378
00:21:53,899 --> 00:21:54,919
Feel free, right?
379
00:21:54,919 --> 00:21:58,259
Keep, keep saying, "You need to come get my VCR tape at Blockbuster."
380
00:21:58,259 --> 00:21:58,879
Right, right, right, right.
381
00:21:58,879 --> 00:21:59,639
Feel free, right?
382
00:21:59,639 --> 00:22:03,519
Like, and the thing that is hard, there was this great quote that I've used.
383
00:22:03,519 --> 00:22:13,459
And, and it's really difficult but makes so, so much sense, is that as fast as this is, things will never be this slow again.
384
00:22:13,459 --> 00:22:14,259
Correct.
385
00:22:14,259 --> 00:22:16,119
Things are just going to get faster.
386
00:22:16,119 --> 00:22:21,559
So, if you're struggling or not understanding that, like, this is h- this is fast.
387
00:22:21,559 --> 00:22:22,379
This is coming fast.
388
00:22:22,379 --> 00:22:23,479
Like, yeah, it is.
389
00:22:23,479 --> 00:22:24,199
And you know what?
390
00:22:24,199 --> 00:22:27,499
5 years from now, it'll be 2X, 4X, 8X.
391
00:22:27,499 --> 00:22:29,659
Like, it's not going to slow down.
392
00:22:29,659 --> 00:22:34,379
So, this is that, that concept that, like, you must start adapting now.
393
00:22:34,379 --> 00:22:36,859
Like, it's, it's already too late to think about it.
394
00:22:36,859 --> 00:22:38,499
You have to adjust, right?
395
00:22:38,499 --> 00:22:46,639
And as the profession needs to adjust, so do the clinicians, you know, the educators, the industry- Yeah.
396
00:22:46,639 --> 00:22:47,599
because it's coming, right?
397
00:22:47,599 --> 00:22:47,999
And it's
398
00:22:47,999 --> 00:22:51,759
And you can either be, you can either be at the table or you can be on the menu.
399
00:22:51,759 --> 00:22:52,859
Those are your choices.
400
00:22:52,859 --> 00:22:52,939
Adapt.
401
00:22:52,939 --> 00:22:55,599
Adapt or become extinct, uh, Drew Contreras- Adapt.
402
00:22:55,599 --> 00:22:55,999
what I'm hearing.
403
00:22:55,999 --> 00:22:56,739
All right, parting shot.
404
00:22:56,739 --> 00:22:57,959
Last thing we do.
405
00:22:57,959 --> 00:23:00,739
Uh, what would you want to leave people with, specifically about the summit?
406
00:23:00,739 --> 00:23:05,659
I want people to understand 'cause there are some spots available still as we record and release this.
407
00:23:05,659 --> 00:23:09,459
Um, it's not for everybody, and I think that's what makes it cool and sort of ex- uh, we
408
00:23:09,459 --> 00:23:10,799
You wanna be in the room where it happened, right?
409
00:23:10,799 --> 00:23:12,379
To drop a Hamilton, uh, quote.
410
00:23:12,379 --> 00:23:13,219
Yeah, yeah.
411
00:23:13,219 --> 00:23:20,019
I think that, you know, my parting shot on that is just that if you can't make it, no worries, right?
412
00:23:20,019 --> 00:23:22,279
We will be doing more of these things, right?
413
00:23:22,279 --> 00:23:32,239
But if you are interested in these sorts of things, be open to the conversation and be open to the people who will say things that come out of this, right?
414
00:23:32,239 --> 00:23:38,279
And that's what I really hope is that someth- something somewhere, like you said, somewhere something caught on fire.
415
00:23:38,279 --> 00:23:39,934
And it's just a slow burn after
416
00:23:40,699 --> 00:23:42,279
You know, look for more of these things.
417
00:23:42,279 --> 00:23:47,239
Look for more opportunities like this to kind of push things forward, and I think you're gonna see them.
418
00:23:47,239 --> 00:23:49,459
Uh, APTA Future Rehab, uh, Summit.
419
00:23:49,459 --> 00:23:51,379
Find out details at apta.org.
420
00:23:51,379 --> 00:23:52,659
July 9 and 10.
421
00:23:52,659 --> 00:23:54,999
Not a bad place to be in Washington, DC.
422
00:23:54,999 --> 00:23:56,519
A couple days in the, uh, in the summer.
423
00:23:56,519 --> 00:23:57,039
Pretty good.
424
00:23:57,039 --> 00:23:57,059
Yeah.
425
00:23:57,059 --> 00:23:59,459
Uh, and, um, know we'll have some evening activities as well.
426
00:23:59,459 --> 00:24:00,619
You know, just check the socials.
427
00:24:00,619 --> 00:24:01,059
We'll be out.
428
00:24:01,059 --> 00:24:01,819
Yeah, absolutely.
429
00:24:01,819 --> 00:24:02,199
There'll be
430
00:24:02,199 --> 00:24:10,832
Though, you know, and, and again, like, if you do decide to come, be prepared to spend a lot of time networking and talking with other people 'cause that's really what this is designed for.
431
00:24:11,839 --> 00:24:12,599
thanks so much for the time.
432
00:24:12,599 --> 00:24:13,599
Thanks for doing this.
433
00:24:13,599 --> 00:24:16,539
Without these interaction points, we can't innovate.
434
00:24:16,539 --> 00:24:17,499
We can't move forward.
435
00:24:17,499 --> 00:24:18,099
Absolutely.
436
00:24:18,099 --> 00:24:19,799
Perfect.
437
00:24:19,799 --> 00:24:20,499
Let's be real.
438
00:24:20,499 --> 00:24:22,799
You didn't become a therapist to be average.
439
00:24:22,799 --> 00:24:25,559
You've got something in you that wants more.
440
00:24:25,559 --> 00:24:29,779
More mastery, more impact, more confidence in the clinic.
441
00:24:29,779 --> 00:24:33,819
That's exactly what Brooks Institute of Higher Learning delivers.
442
00:24:33,819 --> 00:24:37,639
Their residency and fellowship programs aren't just resume builders.
443
00:24:37,639 --> 00:24:39,359
They're transformation zones.
444
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You get one-on-one mentoring, deep dive class work, labs, and real-time experience inside one of the most advanced rehab systems in the country.
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And the best part?
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You're not grinding this out on the side.
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You get a full salary and benefits while you train with the best.
448
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Whether it's ortho, neuro, peds, geriatrics, women's health, Brooks IHL helps you become the expert you know you're meant to be.
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Check out brooksihl.org to learn more and take that next step.
00:00:00,079 --> 00:00:05,799
Industry is a portion of the profession that needs to be understood.
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You need to work with them because, look, they just wanna solve problems too, right?
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Like, and, and, and that's part of it.
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And if we can't figure out how to do that together, like you said, we will not go as far.
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Yeah.
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So that's a big portion of it as well.
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This episode is brought to you by PT Pinecast Media.
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If you've ever thought about launching a podcast to grow your brand, your clinic, or your business, we can help.
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We, like, make podcasts like this one.
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Uh, learn more at pt pinecast.com or just shoot me an email, jimmy at pt pinecast.com, and we can start your show, uh, today, or actually tomorrow.
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We're busy today.
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On to today's episode.
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What if the future of rehab wasn't something we waited for, but something we designed together?
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Imagine a room full of physical therapists, clinic owners, policy leaders, startup minds all gathered together to tackle the biggest challenges in our profession: burnout, career sustainability, retention, and how we thrive in a changing healthcare system.
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That's what's happening this July at the APTA's Future of Rehab Therapy Summit, 2day event in DC and Alexandria, where bold ideas are more than welcome.
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They're workshopped, pitched, and refined into real world solutions.
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Think Shark Tank meets continuing ed, but with better posture.
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From learning how to bring your own idea to market, to hearing what's actually working in clinics across the country now, this summit is about action over talk and solutions over sessions.
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And leading this charge is someone who spent his career at the intersection of science, innovation, and advocacy from serving at the White House to helping steer the vision of the APTA.
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Today he's here to talk about the future and how PTs can help shape it.
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Ladies and gents, let's welcome back Drew Contreras.
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We're here with the future.
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Drew's here.
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He is the f- Drew, you're the future.
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The future.
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Uh, we're doing, uh, an episode on an event in the future.
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You've done
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Now, so, y- this is the future of rehab, Future of Rehab Therapy.
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Yes.
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Leave it to a military guy to make sure the acronym is FORT.
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Just saying.
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I saw what you were doing there.
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Just saying.
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Future of Rehab Therapy Summit.
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This is an APTA event.
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You've done something like this, though, like, the, during the centennial.
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Yeah.
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It, it's similar, right?
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I mean- So, right, we had a, a future of physical therapy where we've kind of talked about things in the profession, but this time what APTA's trying to do is take more of a broader role and include our rehab brethren in occupational therapy and speech therapy, invite them into the conversation, um, because, look, the, as, as, as the future shows up, right, the world keeps getting smaller and smaller, right?
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Yeah.
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And so we need to be working with our colleagues, and that's part of what's gonna happen in this event.
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I call them cousins.
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Cousins.
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PT, OT, speech, um
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Yeah, cousins.
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You know, it's like if you saw the Venn diagram, there'd be a little crossover, right?
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It would just sort of- For sure.
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like mix.
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Like, it's funny when you see, like, people who work with older adults, a lot of times, like, the PT, the OT, and the speech therapist all show up at the same time like, "What are we supposed to do?"
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There we go.
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It's like the
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It's the, it's the Spider-Man meme where- Yes.
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the 3 Spider-Mans are just pointing at each other.
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So what is this summit?
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Like, walk me through it because- Yeah, sure.
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not, everybody can come.
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It's a smaller event, which I- Yeah.
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sort of like, right?
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Yes.
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It's in DC.
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It's in July.
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Who should come?
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What can they expect?
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Yeah, so the venue, right, is intentionally a couple hundred people.
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That's it, right?
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It's small on purpose, right?
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This is not combined sections meeting.
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This is not a 2,000 person meeting.
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This is a small event on purpose because realize this, some people don't wa- don't wanna go to an event with 10,000 people, right?
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Right.
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So the people who wanna come to this event, right, should be looking for, number one, um, some specific curated topics, which I'm gonna go over, but number 2, a lot of time to interact and network.
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That's really what this is designed for is to spend time with the other people in the room and with the presenters so that you get a chance to talk with people and kind of engage with them, right?
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So, um, the
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It's broken up into 2 days, and the first day, um, just to kind of go over the, ballpark agenda, right?
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Gentle.
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We have a really interesting clinician who- This is wild.
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who had an idea one day for a thing, took his idea, and went to Shark Tank and l- and won Shark Tank, like shut it down.
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Closed
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Closed the deal.
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Mark Cuban, right?
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Like, like, legit, right?
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And he's a PT, right?
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So just kind of showing that like, yes, you can do amazing things if you just kind of think about, well, this is where I need to go and these are the things I need to do.
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So that's just a really interesting kind of conversation to have in the room, right, and to kind of see what was that
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Um, we're also gonna have a panel with the CEOs of APTA, ASHA, and AOTA, right?
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The cousins.
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There's a lot of things going on, right?
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And so all kinds of stuff with reimbursement and billing, but also what's going on with associations and the, and kind of how are things pivoting for the next few years.
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So it's an important conversation, but also kind of lets you know strategically what is our sector looking for in the broader healthcare image, right?
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Right.
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So I think that's super helpful, right?
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Then we're actually gonna have a, a, a really interesting panel on nontraditional clinical settings.
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So PTs or OTs who have decided to go in a different direction, left the clinic, doing something else, but are still kind of touching or tangential and related.
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And I found this one really interesting because, you know, not that long ago, it was really frowned upon for clinicians to leave the profession and still, um, be engaged, right?
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Right.
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Right?
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You're the bad guy, right?
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Case in point, you, right?
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Like, you're a perfect Me?
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Yeah, I'm a random podcast guy at my- Exactly, right?
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Like, oh, you should be slinging patients all day long.
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Like, but also, right, like, you gotta recognize that so many of our colleagues, right, have gone on to do bigger and better things, m- move into the C-suite, start their own companies, right?
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Like, just immense opportunity, but normalizing that and having that conversation because some people don't aspire to be in a clinic for 30 years, and that's fine, right?
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But just kind of figuring out how do we use them and how do we leverage that is, is a big portion of that.All right, here's a question.
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What would you do with an extra hour every day?
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S- it's not a trick question.
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That's what a bunch of physical therapists are saying after switching to Empower EMR by MW Therapy.
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It's built on automation and AI, so basically, it becomes your clinic's copilot.
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It keeps your schedule full, handles billing like a pro, and cuts way down on paperwork headaches.
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But here's the kicker.
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It's not some generic system.
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It's made for physical therapists by people who know what you deal with day in and day out.
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You want more patients?
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Done.
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Easier documentation?
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Done.
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Less stress?
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Yes, please.
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Empower lets you be the hero of your clinic with happier patients, less burnout, and better profits.
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Book your demo today at mwtherapy.com and see why switching just might be the easiest win of your year.
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As Rebecca Griffith, friend of the show, would say, using your familiar skills in non-familiar places.
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Like, we want everybody to know about PT, and we expect if we stay in a clinic and scream about it, that's one way.
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But if you leave- Right.
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and PTs wind up in a C-suite or wind up in a tech company or wind up somewhere else, it's a way to show versus tell, and show beats tell.
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Yeah.
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And I think that, you know, it's just one of those things that it's, it's the time has come, right, that we understand and truly appreciate, and in some instances uphold it as, like, this is a great opportunity, this is a great thing, right?
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And so normalizing that, having that be a part of the, kind of the narrative for the profession is really important.
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So we're gonna, we're gonna spend some time on
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An event is not an event.
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I mean, people are smart enough to know you're not throwing this event for the sake of throwing an event, right?
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You're throwing an event because an event is a way to solve problems- Yeah.
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or at least get people knowing or talking about these problems.
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Yep.
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So here's a, here's a curveball a little bit.
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From your perspective- Mm-hmm.
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what are the biggest existential challenges facing, uh, I guess not just PT because we've got AOTA and ASHA, right?
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What are the biggest crises, the biggest problems facing our professions together that hopefully conversations from, uh, from the Futurality Summit will address?
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Right.
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Right.
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And that's, like, literally, right, the thematic of the summit, right- Right.
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is to, like, address a concern, right?
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And I think the bigger concern that we have to think about is that, um, if you kinda look at where medicine in general is going, right, we have a significant problem coming with a lack of primary care physicians- Yeah.
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Yeah.
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in the system.
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Like, it's, it is not, like, gonna happen.
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It's here, and it's, it's about to step off a, a significant challenge, right?
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Correct.
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And so, right, that's a whole nother conversation about, like, why, why aren't physicians interested in doing primary care, right?
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Right.
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Well, there's a whole, there's the whole conversation.
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I don't wanna get into that.
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But my point is that as that gap gets wider and as people need to kind of figure out who's then going to step into that role, understanding that, like, as a doctoring profession, we can have a, a slice of that, and we are well-suited to fill a significant, you know, portion of that.
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Um, the other conversation is, right, is, uh
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The, the other big conversation on that first day is an AI conversation.
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Yup.
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And AI is here.
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We all
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Like, okay, God.
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Like, you and I had this AI conversation probably a couple of years ago, right?
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Correct.
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But now, right, like, now the question is not what is it gonna
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how's it gonna be used or utilized, right?
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Now the question is, like, to what extent, how?
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Genie's already out of the bottle.
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Genie's out of the bottle.
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Yeah.
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Yeah, it is, it is
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Right?
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And so, um, you know, uh, there's, there's a
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that's just a huge conversation, and it's a thing that if you
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I just went to a, to a meeting at the National Academy of Medicine, and it was summed up as this, right?
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If you're not in the room ha- at the con- if you're not at the table talking about AI, you're gonna be on the menu, right?
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You're smoked.
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that's, that's what they said in the room, and I was like, "Man, that's completely true," right?
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You're smoked.
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So, right, so like, so the professions have to start to understand, like, we're, we're about to have a- a- another digital revolution.
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It's really gonna be impacted in healthcare, and we have to be a part of that conversation and make sure that, like, we're leveraging it and we're accepting of it and we're positioning it for the best good for everybody, right?
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So that's, right, that's a big, huge portion of- of the conversation that we need to have.
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Uh, I like the fact that it's not a huge event, because what I also like is these are conversation starters.
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At no point should you think that a solution is gonna come out of a summit.
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Right.
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It's not the goal.
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That's not how thing- things are not
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That's not how problems are solved, right?
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The spark, the back of the napkin might happen in the hallway at the Future Rehab Summit, and then 2 people who wouldn't other- otherwise have met would meet under these circumstances, and you can't
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I don't know if you can do that with an 18,000-person CSM.
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You can do it with something like this.
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Yeah.
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So, so let me ask you this.
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Um, what ideas are you hoping to see a year from now?
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Like, you're putting together oxygen, nitrogen, hydrogen.
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You're putting elements in the room and saying, "I hope there's a big bang."
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Like, what are some things that, like, pie-in-the-sky you'd like to see?
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So here's
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So that actually flows really well into the second day.
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Okay.
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So the second day of this, we're having some other curated topics about, so if you have an idea, how do you- What do you do with it?
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How do- what do you do with it?
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how do you make a pitch for that?
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How do you
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Uh, if you have a product, like, "Hey man, you probably should get a patent," right?
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So we're gonna go, we have some patent, some people from the patent office.
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Like, that you need to protect yourself, right?
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We have people about, "Well, how do you make a pitch?"
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Right?
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We have people who have done pitches in the room, like, "Hey, I've done several of these and this is what's good."
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So that, what I want is people to start to understand that everybody who's in that room has probably had a great idea at some point in time, but maybe didn't know how to capitalize on or didn't know what was the process for it, right?
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Um, and I think that teaching people, "Hey, look, if you've got an idea, here's, here's- here's the opportunities for you," right?
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And then I also think that, um, the other thing we're gonna talk about is, like, so you, maybe you've already got this idea.
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Maybe you're already doing a thing.
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Like, well, how do, how do we get, how do you get funding for that?
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How do you get investors to believe in you?
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How communicate
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'Cause what I suspect is
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Yeah, and how do you do it?
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How do you do it well, right?
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what I really hope is that some people that are in that room, s- you know, as we're talking about problems and concerns, go like, "You know what?
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I actually have an idea, and I have, I have a potential solution."
219
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And maybe, you know, there's some other people in that room that, "Hey, let- let's- let's have a conversation about that," right?
220
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So intentionally, there's a lot of networking time for these, for these opportunities and conversations to happen.
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And I think that the one thing that we really have come full circle on is, you know, during COVID we were like, "Ah, we can do everything online," and like you could do a lot of stuff.
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Yeah.
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But at some point, humans are humans.
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Yeah.
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And putting a couple of human beings together in a place with some time and some energy brings about great things, and that's really what hoping for.
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And accountability.
227
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Yeah, I mean, you can.
228
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Uh, you can do great follow-up.
229
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You can maybe meet someone, but always and never.
230
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Sky Donovan taught me this.
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She goes, "Hey, listen, you see an- an always or a never on a test?
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It's probably not the right answer," right?
233
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'Cause all you gotta do is find one, and so is everything online always the best?
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Should you never
235
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No, absolutely not.
236
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Um, it is harder to scale in-person events, but that's why the right events are the ones to go to.
237
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July 9 and 10, Future of Rehab Summit, information@apta, uh, and their website, apta.org.
238
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You- you've got a very unique vantage point, right?
239
00:14:13,799 --> 00:14:18,819
Your office, we're gonna, like, like a sp- like a literal, like your vantage point in D- you overlook DC.
240
00:14:18,819 --> 00:14:20,219
Yup, that's right.
241
00:14:20,219 --> 00:14:23,779
It's not an accident where APTA built their building.
242
00:14:23,779 --> 00:14:23,959
Nope.
243
00:14:23,959 --> 00:14:26,139
There was no metro station when you built it.
244
00:14:26,139 --> 00:14:26,159
Nope.
245
00:14:26,159 --> 00:14:27,739
There is a metro station now.
246
00:14:27,739 --> 00:14:28,259
Look at that.
247
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There was no connection.
248
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Now there is.
249
00:14:29,939 --> 00:14:29,959
Wow.
250
00:14:29,959 --> 00:14:31,699
It's almost like you guys planned this.
251
00:14:31,699 --> 00:14:35,098
But there's other people in, quite literally, the APTA's neighborhood.
252
00:14:35,098 --> 00:14:35,919
Mm-hmm.
253
00:14:35,919 --> 00:14:37,328
Companies like Amazon.
254
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Yup.
255
00:14:38,119 --> 00:14:40,679
Companies like Apple, companies like Google.
256
00:14:40,679 --> 00:14:43,959
So I'm just- I'm- I'm sort of tipping my hand where I think you're gonna go.
257
00:14:43,959 --> 00:14:43,979
Yeah.
258
00:14:43,979 --> 00:14:50,679
But where do you hope to see PTs playing a broader healthcare role in the next decade?
259
00:14:50,679 --> 00:14:55,259
Like, where should we be but we're not now, but if we're not in 5 to 10 years, we're in trouble?
260
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Yeah, and- and the point that you're making is that as healthcare broadens the reach, right, as other companies step into the healthcare space, like we're saying, Apple, Google, Amazon, right?
261
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Like, they're all in it, right?
262
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They're all in this space, right?
263
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And PT, by the fact that we're
264
00:15:18,059 --> 00:15:22,339
The profession is the solution for so many problems, if applied.
265
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The problem is if people would do it themselves, then we wouldn't have to pre- we wouldn't, you wouldn't need anybody who- who does it for a living, right?
266
00:15:28,399 --> 00:15:35,799
So every time, like, I see some digital companies, like, "We're gonna replace in-person PT with an avatar," I'm like, "You've clearly never done the profession," right?
267
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'Cause people need people to help them along this- this process.
268
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physical therapy also needs to find itself its place in all these other providers that are going to do things at scale, because we provide a solution that not a lot of other disciplines do.
269
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And They can bring
270
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Amazon and Google and Apple can bring things like scale- Yes,
271
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and audience, and PTs, instead of doing us or them
272
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I don't know.
273
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This is personal.
274
00:16:02,279 --> 00:16:04,659
Now I'm just putting my own, I'm not even- I'm not even asking you a question.
275
00:16:04,659 --> 00:16:19,065
Us and them is the answer, us and them.And like, again, like I don't need to talk to this audience anymore about like the impending onslaught of the over 65-year-old patients- Yeah.
276
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that are coming, right?
277
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They are coming, and the difference is, right, like, they're not
278
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If they're exiting the workforce at 65-ish, whatever, right, they're still planning on living another 25 to 30 years, and they're going to.
279
00:16:33,685 --> 00:16:54,384
So like, they're going to continue to use medical resources, and like, other than pills and potions, right, like, we're, we're the ones who are most likely to be able to put our thumb on that and have an impact on the big healthcare scale, and I think that's really important for us to be a, a part of that conversation.
280
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All right.
281
00:16:55,605 --> 00:16:58,745
If you're still doing all your notes by hand, we need to talk.
282
00:16:58,745 --> 00:17:01,905
Athelas AI Scribe is changing the game.
283
00:17:01,905 --> 00:17:09,605
You walk in, you talk to your patient like you normally would, you treat them, and boom, your notes are drafted in real time thanks to AI.
284
00:17:09,605 --> 00:17:11,985
No voice commands, no clicking around.
285
00:17:11,985 --> 00:17:17,724
It just listens and writes, like a scribe, but smarter.
286
00:17:17,724 --> 00:17:21,405
People are cutting their documentation time by 90%.
287
00:17:21,405 --> 00:17:23,505
That's, that's not a typo, 90%.
288
00:17:23,505 --> 00:17:26,302
That's actual feedback from real clinicians using it
289
00:17:27,444 --> 00:17:28,685
You wanna see it in action?
290
00:17:28,685 --> 00:17:31,985
Go to athelas.com and take a test drive.
291
00:17:31,985 --> 00:17:35,045
That's A-T-H-E-L-A-S.com.
292
00:17:35,045 --> 00:17:39,038
And say goodbye to after-hours charting.
293
00:17:40,034 --> 00:17:42,425
2, 2 days, July 9 and 10 I mentioned.
294
00:17:42,425 --> 00:17:45,725
Dan Statz, PT, that you mentioned from Shark Tank.
295
00:17:45,725 --> 00:17:50,785
You're gonna have the CEOs from all those organizations, APTA, ASHA, AOTA.
296
00:17:50,785 --> 00:17:55,005
Industry innovation, we're definitely gonna talk about AI, and then the next day, very tactical.
297
00:17:55,005 --> 00:17:57,325
How do you actually do those things?
298
00:17:57,325 --> 00:17:59,865
If someone's listening right now and they're saying- Yeah.
299
00:17:59,865 --> 00:18:01,905
"I'm glad you're doing this.
300
00:18:01,905 --> 00:18:03,865
I can't come to the summit.
301
00:18:03,865 --> 00:18:06,545
What should I do to sort of follow?
302
00:18:06,545 --> 00:18:07,445
I can't come to the summit."
303
00:18:07,445 --> 00:18:08,305
I'm busy, whatever.
304
00:18:08,305 --> 00:18:08,645
It, it
305
00:18:08,645 --> 00:18:08,905
Again- Yeah.
306
00:18:08,905 --> 00:18:09,872
not everybody can s- come.
307
00:18:10,565 --> 00:18:13,764
What do you suggest people do to stay engaged, to stay
308
00:18:13,764 --> 00:18:17,525
and, and be able to move the needle forward if they don't feel like they're in the club?
309
00:18:17,525 --> 00:18:18,305
There is no club- Yeah.
310
00:18:18,305 --> 00:18:19,305
just a spoiler.
311
00:18:19,305 --> 00:18:21,125
Well, I mean, I think that we're
312
00:18:21,125 --> 00:18:32,030
At APTA, we're trying to build out some communities, right, where people can interact, have these interactions, right, with other people of like-minded things, and that's, you know, part of the online APTA community.
313
00:18:33,045 --> 00:18:38,764
separate from that, right, outside of APTA, what I would say is, whatever it is you're
314
00:18:38,764 --> 00:18:44,125
whatever your, your place is, invite us into it and let us, let us come there.
315
00:18:44,125 --> 00:18:44,425
Right?
316
00:18:44,425 --> 00:18:50,764
I- I'm happy to come talk to anybody who's got questions or they've got their own cohort of people doing their thing.
317
00:18:50,764 --> 00:18:51,784
Let's have that conversation.
318
00:18:51,784 --> 00:18:53,065
Let me know what I can do to help, right?
319
00:18:53,065 --> 00:18:57,505
Let me know what, what my colleagues can do to help leverage what you're doing, right?
320
00:18:57,505 --> 00:18:59,245
Like, it's a 2way street, right?
321
00:18:59,245 --> 00:19:10,445
And I think that that's the reality of it, which is also why if you, uh, if you come to the event, you're gonna see some industry giving presentations and talking and being a part of it.
322
00:19:10,445 --> 00:19:11,445
And then, you know, I got a
323
00:19:11,445 --> 00:19:15,065
I was at a separate event, and I got a really pointed question from somebody.
324
00:19:15,065 --> 00:19:19,445
They were like, "Tell me why APTA is working with this company.
325
00:19:19,445 --> 00:19:22,764
Why are you, you know, quote unquote 'in bed with them'?"
326
00:19:22,764 --> 00:19:23,065
Yeah.
327
00:19:23,065 --> 00:19:24,985
And I said, "Look, man, that's
328
00:19:24,985 --> 00:19:25,905
You feel free.
329
00:19:25,905 --> 00:19:27,505
Like, ask away.
330
00:19:27,505 --> 00:19:36,585
But the reason APTA is working with companies is because companies see the value in physical therapy, they see the value in what we do, and they want to work with us."
331
00:19:36,585 --> 00:19:40,565
And of course we do our due diligence and vetting as best as we can, right?
332
00:19:40,565 --> 00:19:55,865
But the point is that, like, the future of medicine involves industry, especially when your cousins and brothers and sisters with the same initials are working for industry.
333
00:19:55,865 --> 00:19:56,208
Like- Yep.
334
00:19:57,245 --> 00:20:01,205
to not engage them is silly and foolish.
335
00:20:01,205 --> 00:20:06,945
So, right, because they're the ones, right, who then can implement the concepts and the ideas we have.
336
00:20:06,945 --> 00:20:07,585
They're the ones- Mm-hmm.
337
00:20:07,585 --> 00:20:08,592
who can deliver the things.
338
00:20:09,121 --> 00:20:10,416
We've done it a lot on our own.
339
00:20:10,946 --> 00:20:11,045
Yeah.
340
00:20:11,045 --> 00:20:12,885
And we've gotten some good results.
341
00:20:12,885 --> 00:20:14,705
But what's that whole, that African proverb, right?
342
00:20:14,705 --> 00:20:15,784
If you wanna go fast, go alone.
343
00:20:15,784 --> 00:20:16,965
You want to go far, go together.
344
00:20:16,965 --> 00:20:18,925
Like, that is li- that's quite literal.
345
00:20:18,925 --> 00:20:24,225
Like, you d- you can't get into some places or scale because you can't be great at everything.
346
00:20:24,225 --> 00:20:24,784
Right.
347
00:20:24,784 --> 00:20:29,465
Especially, right, when you start talking about, you know, large language models, right?
348
00:20:31,359 --> 00:20:32,880
That is not my lane.
349
00:20:32,880 --> 00:20:35,959
I have no business even having that conversation, right?
350
00:20:35,959 --> 00:20:39,879
But I know people that do, and I know some of my colleagues who work with them.
351
00:20:39,879 --> 00:20:45,000
So, it's no different, I, I feel, right, than us working with researchers, right?
352
00:20:45,000 --> 00:20:46,319
Trying to figure out other problems.
353
00:20:46,319 --> 00:20:46,459
Sure.
354
00:20:46,459 --> 00:20:53,779
So, like, industry is a portion of the profession that needs to be, um, understood.
355
00:20:53,779 --> 00:20:57,879
You need to work with them because, look, they just wanna solve problems too, right?
356
00:20:57,879 --> 00:21:00,179
Like, and, and, and that's part of it.
357
00:21:00,179 --> 00:21:04,879
And if we can't figure out how to do that together, like you said, we will not go as far.
358
00:21:04,879 --> 00:21:04,899
Yeah.
359
00:21:04,899 --> 00:21:06,352
So that's a big portion of it as well.
360
00:21:06,818 --> 00:21:07,439
All right.
361
00:21:07,439 --> 00:21:09,620
So, uh, I'll let you do the parting shot.
362
00:21:09,620 --> 00:21:12,219
So, th- this will be the last question before you give your parting shot, right?
363
00:21:12,219 --> 00:21:13,039
And we will see you.
364
00:21:13,039 --> 00:21:13,499
I'm coming.
365
00:21:13,499 --> 00:21:15,120
I'm gonna be doing some interviews on site.
366
00:21:15,120 --> 00:21:19,728
And I'm there to learn as well because if you're not, I still think you're behind the 8ball.
367
00:21:20,259 --> 00:21:21,899
So, last question before parting shot.
368
00:21:21,899 --> 00:21:29,700
If someone asks you what is at stake if we don't, as a profession, innovate fast enough, how would you answer?
369
00:21:29,700 --> 00:21:32,639
What's at stake if we don't innovate?
370
00:21:32,639 --> 00:21:33,720
You know what?
371
00:21:33,720 --> 00:21:38,416
There, there's a perfect example that everybody's super, um, fresh in your mind.
372
00:21:38,999 --> 00:21:42,099
You will be the restaurant that would not deliver food- Ah.
373
00:21:42,099 --> 00:21:42,928
during COVID.
374
00:21:43,519 --> 00:21:44,379
That's what you'll be.
375
00:21:44,379 --> 00:21:47,919
"No, no, no, I'm not gonna deliver food," or, "No, I'm not gonna adapt to this."
376
00:21:47,919 --> 00:21:49,936
Like, how many of those restaurants are still around,
377
00:21:51,099 --> 00:21:53,392
Shuttered, thousands and thousands of
378
00:21:53,899 --> 00:21:54,919
Feel free, right?
379
00:21:54,919 --> 00:21:58,259
Keep, keep saying, "You need to come get my VCR tape at Blockbuster."
380
00:21:58,259 --> 00:21:58,879
Right, right, right, right.
381
00:21:58,879 --> 00:21:59,639
Feel free, right?
382
00:21:59,639 --> 00:22:03,519
Like, and the thing that is hard, there was this great quote that I've used.
383
00:22:03,519 --> 00:22:13,459
And, and it's really difficult but makes so, so much sense, is that as fast as this is, things will never be this slow again.
384
00:22:13,459 --> 00:22:14,259
Correct.
385
00:22:14,259 --> 00:22:16,119
Things are just going to get faster.
386
00:22:16,119 --> 00:22:21,559
So, if you're struggling or not understanding that, like, this is h- this is fast.
387
00:22:21,559 --> 00:22:22,379
This is coming fast.
388
00:22:22,379 --> 00:22:23,479
Like, yeah, it is.
389
00:22:23,479 --> 00:22:24,199
And you know what?
390
00:22:24,199 --> 00:22:27,499
5 years from now, it'll be 2X, 4X, 8X.
391
00:22:27,499 --> 00:22:29,659
Like, it's not going to slow down.
392
00:22:29,659 --> 00:22:34,379
So, this is that, that concept that, like, you must start adapting now.
393
00:22:34,379 --> 00:22:36,859
Like, it's, it's already too late to think about it.
394
00:22:36,859 --> 00:22:38,499
You have to adjust, right?
395
00:22:38,499 --> 00:22:46,639
And as the profession needs to adjust, so do the clinicians, you know, the educators, the industry- Yeah.
396
00:22:46,639 --> 00:22:47,599
because it's coming, right?
397
00:22:47,599 --> 00:22:47,999
And it's
398
00:22:47,999 --> 00:22:51,759
And you can either be, you can either be at the table or you can be on the menu.
399
00:22:51,759 --> 00:22:52,859
Those are your choices.
400
00:22:52,859 --> 00:22:52,939
Adapt.
401
00:22:52,939 --> 00:22:55,599
Adapt or become extinct, uh, Drew Contreras- Adapt.
402
00:22:55,599 --> 00:22:55,999
what I'm hearing.
403
00:22:55,999 --> 00:22:56,739
All right, parting shot.
404
00:22:56,739 --> 00:22:57,959
Last thing we do.
405
00:22:57,959 --> 00:23:00,739
Uh, what would you want to leave people with, specifically about the summit?
406
00:23:00,739 --> 00:23:05,659
I want people to understand 'cause there are some spots available still as we record and release this.
407
00:23:05,659 --> 00:23:09,459
Um, it's not for everybody, and I think that's what makes it cool and sort of ex- uh, we
408
00:23:09,459 --> 00:23:10,799
You wanna be in the room where it happened, right?
409
00:23:10,799 --> 00:23:12,379
To drop a Hamilton, uh, quote.
410
00:23:12,379 --> 00:23:13,219
Yeah, yeah.
411
00:23:13,219 --> 00:23:20,019
I think that, you know, my parting shot on that is just that if you can't make it, no worries, right?
412
00:23:20,019 --> 00:23:22,279
We will be doing more of these things, right?
413
00:23:22,279 --> 00:23:32,239
But if you are interested in these sorts of things, be open to the conversation and be open to the people who will say things that come out of this, right?
414
00:23:32,239 --> 00:23:38,279
And that's what I really hope is that someth- something somewhere, like you said, somewhere something caught on fire.
415
00:23:38,279 --> 00:23:39,934
And it's just a slow burn after
416
00:23:40,699 --> 00:23:42,279
You know, look for more of these things.
417
00:23:42,279 --> 00:23:47,239
Look for more opportunities like this to kind of push things forward, and I think you're gonna see them.
418
00:23:47,239 --> 00:23:49,459
Uh, APTA Future Rehab, uh, Summit.
419
00:23:49,459 --> 00:23:51,379
Find out details at apta.org.
420
00:23:51,379 --> 00:23:52,659
July 9 and 10.
421
00:23:52,659 --> 00:23:54,999
Not a bad place to be in Washington, DC.
422
00:23:54,999 --> 00:23:56,519
A couple days in the, uh, in the summer.
423
00:23:56,519 --> 00:23:57,039
Pretty good.
424
00:23:57,039 --> 00:23:57,059
Yeah.
425
00:23:57,059 --> 00:23:59,459
Uh, and, um, know we'll have some evening activities as well.
426
00:23:59,459 --> 00:24:00,619
You know, just check the socials.
427
00:24:00,619 --> 00:24:01,059
We'll be out.
428
00:24:01,059 --> 00:24:01,819
Yeah, absolutely.
429
00:24:01,819 --> 00:24:02,199
There'll be
430
00:24:02,199 --> 00:24:10,832
Though, you know, and, and again, like, if you do decide to come, be prepared to spend a lot of time networking and talking with other people 'cause that's really what this is designed for.
431
00:24:11,839 --> 00:24:12,599
thanks so much for the time.
432
00:24:12,599 --> 00:24:13,599
Thanks for doing this.
433
00:24:13,599 --> 00:24:16,539
Without these interaction points, we can't innovate.
434
00:24:16,539 --> 00:24:17,499
We can't move forward.
435
00:24:17,499 --> 00:24:18,099
Absolutely.
436
00:24:18,099 --> 00:24:19,799
Perfect.
437
00:24:19,799 --> 00:24:20,499
Let's be real.
438
00:24:20,499 --> 00:24:22,799
You didn't become a therapist to be average.
439
00:24:22,799 --> 00:24:25,559
You've got something in you that wants more.
440
00:24:25,559 --> 00:24:29,779
More mastery, more impact, more confidence in the clinic.
441
00:24:29,779 --> 00:24:33,819
That's exactly what Brooks Institute of Higher Learning delivers.
442
00:24:33,819 --> 00:24:37,639
Their residency and fellowship programs aren't just resume builders.
443
00:24:37,639 --> 00:24:39,359
They're transformation zones.
444
00:24:39,359 --> 00:24:49,599
You get one-on-one mentoring, deep dive class work, labs, and real-time experience inside one of the most advanced rehab systems in the country.
445
00:24:49,599 --> 00:24:50,619
And the best part?
446
00:24:50,619 --> 00:24:52,619
You're not grinding this out on the side.
447
00:24:52,619 --> 00:24:57,319
You get a full salary and benefits while you train with the best.
448
00:24:57,319 --> 00:25:06,288
Whether it's ortho, neuro, peds, geriatrics, women's health, Brooks IHL helps you become the expert you know you're meant to be.
449
00:25:07,139 --> 00:25:12,539
Check out brooksihl.org to learn more and take that next step.