The AI Revolution in Physical Therapy: Inside Athelas' Game-Changing Tools

Jimmy McKay is joined by special guests from Athelas to explore the groundbreaking role of artificial intelligence (AI) in transforming physical therapy practices. Learn how Athelas' AI-powered tools are driving higher efficiency, reducing burnout, improving denial management, and increasing revenue for clinics across the country. Discover how clinics can leverage AI to streamline operations, improve patient care, and adapt to the fast-evolving healthcare landscape. Plus, insights on how AI is helping clinics enhance patient satisfaction by automating routine tasks and giving providers more time for personal touch care.
Key Points Discussed:
The role of AI in improving clinic efficiency, including AI-driven billing and denial management.
Real-time data analytics and how it helps clinics make better business decisions.
How AI-driven documentation reduces clinician burnout and improves patient care.
The impact of AI on revenue growth, including cleaner claims and faster payments.
How adopting AI technology can be a competitive advantage for physical therapy clinics.
Target Audience: Physical therapy professionals, clinic owners, healthcare administrators, and anyone interested in the integration of AI into healthcare practices.
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All right, let's,
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let's do the quick intros out of the way,
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Aaron, Avril, like introduce yourselves,
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like real quick background, you know,
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like your,
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your superhero backstory in
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pill form and then sort of
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context of what you guys
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get to do now in your role.
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Aaron, why don't you go first?
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Okay.
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Um, yeah, so my name is Aaron Bauer.
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I'm physical therapist and
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I've practiced for twelve years now.
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Um,
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and I've worked in kind of any setting
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there's been out there, um,
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started outpatient,
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did some traveling for a while.
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Then stuck about one clinic
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and basically worked my way
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up to the manager role.
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And that was my most recent job title.
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So got to see running the
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clinic from the inside, what that entails,
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dealing with staff therapists,
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dealing with insurances,
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dealing with documentation requirements.
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And so dealing with that for a few years,
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as most people in that position,
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a lot of it wears on you, drags you down.
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Yeah.
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And it just gets old really.
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And so you, you,
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there's kind of two ways to go.
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Do you want to make a
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difference from the inside of that clinic,
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try to make that clinic as
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best as you can,
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or kind of the route I
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decided to take was trying
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to go bigger and go on the
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outside and try to help
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from the outside in.
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And so, um, earlier this year, um,
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actually with the help of April, um,
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I came to a company called the fellas, um,
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which is a health
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healthcare tech company.
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that really utilizes AI into
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practice management.
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Um, really with a thought,
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general thought of making a
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difference in healthcare, you know,
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and even PT specifically, um,
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to easing kind of what I
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just complained about in
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terms of my manager role, right.
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Documentation, billing, insurance,
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all that.
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And so, um,
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basically I get to have
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conversations to who I used
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to be every day.
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Um,
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but the fun thing is it's helping those
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people try to change their
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life for the better.
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And what in turn does is, you know,
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hopefully everyone's
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thinking about the patient.
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You know,
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if I change who I was five years ago,
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that in turn is going to
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change the patient's life.
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Yeah.
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Avril, like what's your story?
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You, you suckered Aaron into, to, to, to,
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what's your, what's your background?
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I can give you some
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background on how I suckered him in here,
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but maybe that's for,
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for a different conversation.
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But yeah, my, I mean,
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my name's Avril Suture.
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I'm a PT again by trade.
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Most of my professional
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career was spent in Scottsdale.
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We kind of,
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Built this practice that I
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thought twelve years ago
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when I started practice was
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what exactly I wanted to do
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and be and twelve years
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later Shockingly everybody
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that told you that you
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wouldn't be the same human
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was right and I was like shoot.
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I love my career I don't
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subscribe to the everyone
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wants to be miserable and
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there's all these things
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wrong I felt like I did
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exactly what I set out to
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do and it just what I just
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what didn't have those same
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goals You know,
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it was looking to start a
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family got married
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Didn't have any family in
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Arizona where I was and thought like,
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what's next for me?
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Like, how can I best affect this?
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Our organization was
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acquired by our friends.
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I approached them with a new, more of a,
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not even a job title,
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but a new approach to how
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we could kind of build our
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talent in this organization
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and how I can affect that
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kind of from two different pillars.
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Built that, presented that.
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was offered that and kind of
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looked at the players and
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kind of looked at what I
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wanted for myself and my family.
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And it just didn't align
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with who I was anymore.
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So I joined Othellus at the
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beginning of this year.
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I think I was the fifth guy
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at the time on our clinical
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team under this bigger umbrella.
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And next thing you know,
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we're scaling a clinical
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team of only providers.
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So MDs, PTs, OTs, nurse practitioners,
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speech, respiratory therapists.
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We've scaled this team now
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greater than forty.
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And I don't think there's
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much even hovering over the
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break at this point.
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And I think from a professional standpoint,
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it wasn't that I wasn't
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affecting who I wanted to
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affect with every day on
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the clinical side.
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I just looked at this as an
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opportunity to not only
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continue building
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professionally within health care,
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but to also
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take just a completely different approach.
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I mean,
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Aaron could tell you this over a
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different story.
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But I literally called Aaron.
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I knew he wanted to move to Denver.
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I knew we needed someone in Denver.
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And I selfishly was also moving to Denver.
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And he's one of my best friends.
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I was in his wedding.
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He was in mine in Costa Rica.
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And I know his wife really well, too.
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So I also want to keep him
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safe and not piss her off.
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It was like, hey, bud,
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I had this opportunity and
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I don't want you to take it
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for two years because I
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don't need you to put, you know,
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you on my back and jump on
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a sword altogether.
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The opportunities just
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seemed so incredible.
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I would feel guilty if I
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didn't at least present it
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to you and let you make the
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best decision for you and your family.
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So that's kind of how I feel
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about what we're doing and the mission,
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the why and the people involved.
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And that's kind of how we got started.
00:05:03.276 --> 00:05:04.216
And here we are.
00:05:04.576 --> 00:05:05.377
Good, good context.
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All right.
00:05:05.677 --> 00:05:06.716
So now we know the players, right?
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It's always good to figure
00:05:08.057 --> 00:05:08.937
out who's the who.
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But now what's the what?
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So Othellus,
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I'm probably going to say it
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wrong because... No, that's right.
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Most people say it wrong, yeah.
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What does Othellus seek to do, right?
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What is its purpose?
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What is its like, you know,
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don't give me the vision statement.
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That's for people who know
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how to write more poetically.
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But like... It's for you.
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Some people will say,
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give me the elevator pitch,
00:05:31.824 --> 00:05:33.024
but I don't like the elevator pitch.
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I still have ADD.
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It's too long.
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I like the falling off a cliff pitch,
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which is I'm about to fall off a cliff.
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What can you get in my ear
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before I actually hit the ground?
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So what does it seek to do?
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What's the big idea?
00:05:44.209 --> 00:05:44.591
Yeah, I mean,
00:05:44.610 --> 00:05:46.351
Athellas is a technology
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first company that's entered health care.
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So they started in this RPM space, right?
00:05:52.418 --> 00:05:54.560
So think of finger prick blood testing.
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They had it geared more
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towards white blood cell.
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They're FDA approved.
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In exploring that,
00:06:00.067 --> 00:06:01.567
they found that the actual
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issue here wasn't about
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giving providers more
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things and cool things to do.
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It was,
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how are they getting actually paid
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for their time?
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And they realized it wasn't
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trying to get them paid
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more on every RPM event.
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It was actually that they
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weren't getting paid for
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every single interaction
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with every single patient.
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And they were essentially
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working for less and less every year.
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They took this approach of
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we're technology.
00:06:23.942 --> 00:06:24.682
We have super,
00:06:24.762 --> 00:06:26.764
super high level engineers
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and incredible people in
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the background that
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understood like how the
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billing cycle worked.
00:06:31.487 --> 00:06:32.007
And they took that
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technology and applied it
00:06:33.127 --> 00:06:34.608
to the revenue cycle,
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being able to essentially
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automate the revenue cycle
00:06:37.670 --> 00:06:38.269
from everything from
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eligibility to submitting
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claims to working denials.
00:06:42.232 --> 00:06:43.213
And that's how they started.
00:06:44.934 --> 00:06:46.095
we we don't like to approach
00:06:46.134 --> 00:06:47.096
it that way and saying like
00:06:47.516 --> 00:06:48.596
all we do is revenue cycle
00:06:48.637 --> 00:06:49.918
management from a high end
00:06:50.257 --> 00:06:52.038
othellus is a technology
00:06:52.119 --> 00:06:53.740
first company that is
00:06:53.779 --> 00:06:55.141
setting out to solve the
00:06:55.221 --> 00:06:56.822
normal everyday today
00:06:56.862 --> 00:06:58.502
problems in healthcare okay
00:06:58.723 --> 00:07:00.244
all right good context so
00:07:00.303 --> 00:07:01.185
now we'll we'll zoom in
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because you guys are pts I
00:07:02.565 --> 00:07:03.466
heard I heard you say that
00:07:03.507 --> 00:07:04.627
you're pts you're like us
00:07:04.747 --> 00:07:05.408
right the audience
00:07:06.591 --> 00:07:08.552
From a business and clinical perspective,
00:07:08.632 --> 00:07:11.213
because a clinic is a business, right?
00:07:11.334 --> 00:07:12.375
We went into PT school.
00:07:12.514 --> 00:07:13.454
We thought we were going to work.
00:07:14.014 --> 00:07:14.915
We call it the Peace Corps gene.
00:07:14.935 --> 00:07:16.255
We're just going to help people, right?
00:07:16.636 --> 00:07:18.857
But to do that, you have to have business,
00:07:18.916 --> 00:07:19.076
right?
00:07:19.117 --> 00:07:20.617
It's some sort of infrastructure, right?
00:07:20.937 --> 00:07:21.658
So from a business and
00:07:21.678 --> 00:07:22.559
clinical perspective,
00:07:23.079 --> 00:07:25.519
how can tech tools do the
00:07:25.540 --> 00:07:26.440
things you're talking about?
00:07:26.521 --> 00:07:27.860
Streamline daily operations
00:07:28.461 --> 00:07:30.242
in something like where you were, Aaron,
00:07:30.281 --> 00:07:30.961
like a couple years ago,
00:07:30.982 --> 00:07:32.242
like a busy PT clinic.
00:07:34.454 --> 00:07:34.634
Yeah.
00:07:34.713 --> 00:07:35.915
And so basically it's giving
00:07:35.954 --> 00:07:37.355
the tools that we have in
00:07:37.495 --> 00:07:38.456
everyday business,
00:07:38.536 --> 00:07:39.338
but in the healthcare
00:07:39.358 --> 00:07:40.819
setting to basically fight
00:07:41.218 --> 00:07:42.740
the fight against insurances.
00:07:42.940 --> 00:07:45.403
And so one thing that I
00:07:45.442 --> 00:07:46.923
didn't be honest as a manager,
00:07:47.004 --> 00:07:47.644
I didn't even know this
00:07:47.824 --> 00:07:50.045
before coming to FLS is, well,
00:07:50.086 --> 00:07:50.547
guess what?
00:07:50.567 --> 00:07:50.747
You know,
00:07:50.766 --> 00:07:52.567
we're talking about AI and if we
00:07:52.608 --> 00:07:53.829
want to incorporate our practice,
00:07:53.869 --> 00:07:54.730
well guess who is
00:07:54.790 --> 00:07:55.891
incorporating into their
00:07:55.930 --> 00:07:58.312
practice insurance companies, right?
00:07:58.725 --> 00:08:00.826
and so um they are actually
00:08:00.906 --> 00:08:02.548
utilizing it um there's
00:08:02.588 --> 00:08:04.608
certain certain insurance
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companies I'm not going to
00:08:05.410 --> 00:08:07.290
name names that were using
00:08:07.411 --> 00:08:09.132
it um to basically
00:08:09.232 --> 00:08:10.391
automatically do denials
00:08:10.913 --> 00:08:12.353
and they were just using
00:08:12.372 --> 00:08:13.593
the ai and this was even on
00:08:13.733 --> 00:08:15.334
peer-to-peer denials right
00:08:15.375 --> 00:08:16.596
so it's supposed to be a pt
00:08:16.636 --> 00:08:18.576
like us reviewing a case
00:08:19.137 --> 00:08:20.858
and saying should we do
00:08:20.898 --> 00:08:21.637
more treatment should we
00:08:21.658 --> 00:08:22.718
not should we not whatever
00:08:22.978 --> 00:08:24.920
they were using ai in these peer-to-peer
00:08:25.406 --> 00:08:25.687
peers,
00:08:25.766 --> 00:08:27.067
I think it was like you can correct
00:08:27.088 --> 00:08:27.869
me if I'm wrong, April,
00:08:27.889 --> 00:08:29.829
but like seven hundred thousand.
00:08:30.170 --> 00:08:32.030
And they did the math and it
00:08:32.071 --> 00:08:34.932
was like seconds per year.
00:08:35.754 --> 00:08:36.073
Yes.
00:08:36.394 --> 00:08:36.693
Right.
00:08:37.174 --> 00:08:39.196
And so basically the idea is
00:08:39.235 --> 00:08:40.836
to give those same tools
00:08:41.096 --> 00:08:42.717
that are using against us
00:08:43.138 --> 00:08:44.799
and put that in the hands of providers.
00:08:45.139 --> 00:08:45.399
Right.
00:08:45.659 --> 00:08:47.181
To fight the fight with
00:08:47.380 --> 00:08:51.264
equal power versus being, you know,
00:08:51.303 --> 00:08:52.464
just run over by those
00:08:52.504 --> 00:08:53.225
insurance companies.
00:08:53.652 --> 00:08:53.991
Yeah.
00:08:54.091 --> 00:08:54.192
Yeah.
00:08:54.211 --> 00:08:55.331
We've talked about this before.
00:08:56.352 --> 00:08:59.013
I still think my friends are
00:08:59.033 --> 00:09:00.394
not necessarily tech savvy.
00:09:00.433 --> 00:09:01.094
They'll admit that.
00:09:01.173 --> 00:09:02.114
So they look at me like I'm
00:09:02.474 --> 00:09:03.774
the person who understands AI.
00:09:03.875 --> 00:09:05.315
And even I'm saying I
00:09:05.394 --> 00:09:06.375
understand it like one
00:09:06.434 --> 00:09:08.316
tenth of one hundredth of one percent.
00:09:08.836 --> 00:09:09.995
And I heard someone, you know,
00:09:10.015 --> 00:09:11.135
I think I started saying
00:09:11.176 --> 00:09:12.397
like or using the analogy
00:09:12.756 --> 00:09:13.836
artificial intelligence is
00:09:13.876 --> 00:09:14.797
like you could chop down a
00:09:14.836 --> 00:09:15.677
tree with an ax or you
00:09:15.697 --> 00:09:17.158
could chop down a tree with a chainsaw.
00:09:18.258 --> 00:09:18.798
And you're going to see
00:09:18.817 --> 00:09:19.839
juice versus squeeze.
00:09:19.899 --> 00:09:20.658
So it's a tool.
00:09:20.739 --> 00:09:21.399
And then I heard someone
00:09:21.418 --> 00:09:22.200
else the other day,
00:09:22.220 --> 00:09:24.360
I think it was Rory Sutherland,
00:09:24.380 --> 00:09:26.402
say artificial intelligence
00:09:26.461 --> 00:09:27.282
isn't necessarily a tool.
00:09:27.302 --> 00:09:27.562
He's like,
00:09:27.581 --> 00:09:28.802
it's an agent because it's the
00:09:28.842 --> 00:09:29.143
difference.
00:09:29.163 --> 00:09:30.163
It's like the chainsaw still
00:09:30.182 --> 00:09:31.283
needs someone to run it.
00:09:31.604 --> 00:09:32.344
This is the kind of thing
00:09:32.364 --> 00:09:33.804
where you can teach it to do something,
00:09:34.684 --> 00:09:35.365
push go.
00:09:35.745 --> 00:09:36.826
And not only will it just go
00:09:36.846 --> 00:09:38.647
around the track like a train,
00:09:38.687 --> 00:09:39.506
like a toy train,
00:09:39.866 --> 00:09:41.988
it'll make decisions and change course.
00:09:42.067 --> 00:09:43.568
It will go off the tracks automatically.
00:09:43.708 --> 00:09:44.649
if you give it parameters
00:09:44.750 --> 00:09:46.551
and it can even react to
00:09:46.571 --> 00:09:48.432
things that you haven't taught it yet.
00:09:48.653 --> 00:09:49.673
So that's where it's not a program.
00:09:49.693 --> 00:09:50.554
It's not just gonna run.
00:09:50.955 --> 00:09:52.416
It thinks and moves and acts.
00:09:52.716 --> 00:09:53.797
And this is eventually we'll
00:09:53.817 --> 00:09:55.359
just get Skynet and the Terminator.
00:09:56.567 --> 00:09:58.107
But you're now highlighting
00:09:58.128 --> 00:09:59.548
like this is accessible to
00:09:59.587 --> 00:10:01.369
people who are just PTs.
00:10:01.408 --> 00:10:03.049
And I'm using air quotes on a podcast,
00:10:03.289 --> 00:10:05.630
which is now you can be using it.
00:10:06.191 --> 00:10:07.032
And I don't want to put
00:10:07.072 --> 00:10:07.871
words in either your mouth,
00:10:07.912 --> 00:10:09.753
but it feels like if you're not using it,
00:10:10.153 --> 00:10:11.094
you are trying to cut down
00:10:11.114 --> 00:10:12.813
a tree with a spoon while
00:10:12.854 --> 00:10:14.934
the people who are also in your sphere,
00:10:15.135 --> 00:10:16.716
other companies, insurance, whatever,
00:10:17.015 --> 00:10:17.797
they're cutting it down
00:10:17.836 --> 00:10:19.096
with robot chainsaws.
00:10:19.116 --> 00:10:19.277
Yeah.
00:10:19.297 --> 00:10:21.698
Yeah.
00:10:23.291 --> 00:10:24.432
But I think another thing to
00:10:24.491 --> 00:10:26.234
jump in there too is that,
00:10:27.235 --> 00:10:28.316
and this is kind of a
00:10:28.456 --> 00:10:30.057
pushback from healthcare in
00:10:30.118 --> 00:10:30.839
general because we don't
00:10:30.859 --> 00:10:31.740
like to change anything,
00:10:31.820 --> 00:10:33.701
is there is folks that
00:10:33.782 --> 00:10:34.543
actually think that
00:10:34.582 --> 00:10:35.644
technology is going to
00:10:35.683 --> 00:10:36.664
replace human beings.
00:10:37.005 --> 00:10:37.505
Yeah.
00:10:37.566 --> 00:10:37.765
Right?
00:10:38.246 --> 00:10:39.268
And a good friend of mine
00:10:39.288 --> 00:10:40.428
who's actually now working with,
00:10:40.448 --> 00:10:41.330
I think you know him well.
00:10:41.350 --> 00:10:42.311
You know Anand Choksi?
00:10:42.331 --> 00:10:42.631
You know him?
00:10:42.652 --> 00:10:43.692
Yeah, yeah, yeah.
00:10:45.114 --> 00:10:45.394
Yeah.
00:10:45.413 --> 00:10:45.793
So he's a good,
00:10:45.813 --> 00:10:46.553
we actually just brought
00:10:46.573 --> 00:10:47.095
him onto our team.
00:10:47.115 --> 00:10:47.455
He says, hi,
00:10:47.475 --> 00:10:48.375
talk to him early this morning,
00:10:48.394 --> 00:10:49.115
said we were going to talk,
00:10:49.755 --> 00:10:52.197
but it's not technology replacing people.
00:10:52.238 --> 00:10:54.119
It's the clinicians, it's the practices,
00:10:54.158 --> 00:10:55.119
it's the leaders that
00:10:55.259 --> 00:10:56.500
understand the use case of
00:10:56.519 --> 00:10:57.500
the technology that will
00:10:57.520 --> 00:10:58.360
replace everything.
00:10:58.701 --> 00:10:58.941
Yeah.
00:10:59.000 --> 00:10:59.160
Right.
00:10:59.181 --> 00:11:00.501
So we're not looking to,
00:11:00.822 --> 00:11:02.322
we're not looking to take
00:11:02.342 --> 00:11:03.663
humans out of the equation.
00:11:03.683 --> 00:11:04.825
We're looking to make humans
00:11:04.845 --> 00:11:06.384
as efficient as we can so
00:11:06.405 --> 00:11:07.385
they could spend their time
00:11:07.405 --> 00:11:08.547
where it's the most necessary.
00:11:09.307 --> 00:11:10.528
we have the data to support
00:11:10.768 --> 00:11:12.048
hey the tech can do this
00:11:12.109 --> 00:11:13.389
very easily efficiently
00:11:13.448 --> 00:11:14.350
without error they don't
00:11:14.370 --> 00:11:15.230
take vacation they'll get
00:11:15.269 --> 00:11:16.490
sick but we need humans
00:11:16.530 --> 00:11:18.152
here if we give the humans
00:11:18.192 --> 00:11:19.272
time they can spend time
00:11:19.292 --> 00:11:20.493
there so we talked about
00:11:20.932 --> 00:11:22.333
the financial strain before
00:11:22.354 --> 00:11:23.294
we actually hit record this
00:11:23.315 --> 00:11:23.995
is why I should just hit
00:11:24.034 --> 00:11:24.794
record as soon as people
00:11:24.835 --> 00:11:25.796
pop on but we talked about
00:11:26.076 --> 00:11:27.496
hey we love we all want
00:11:27.537 --> 00:11:28.456
change we complain for
00:11:28.496 --> 00:11:29.158
change and when we're
00:11:29.217 --> 00:11:29.798
presented with an
00:11:29.817 --> 00:11:30.778
opportunity to change
00:11:30.879 --> 00:11:32.038
myself included we
00:11:32.058 --> 00:11:33.139
typically just say I will
00:11:33.360 --> 00:11:35.360
just not right now um how
00:11:35.561 --> 00:11:36.522
and I heard a great quote I
00:11:36.542 --> 00:11:37.462
love stealing quotes I just
00:11:37.523 --> 00:11:38.123
never remember who said
00:11:38.143 --> 00:11:40.664
them but it's um you won't
00:11:40.705 --> 00:11:41.885
take action until the pain
00:11:41.926 --> 00:11:44.707
of inaction is greater than
00:11:44.727 --> 00:11:45.668
the pain of action so it's
00:11:45.688 --> 00:11:46.269
like I'm not going to get
00:11:46.289 --> 00:11:47.090
off the couch until it
00:11:47.129 --> 00:11:48.311
hurts so much that I just
00:11:48.370 --> 00:11:49.371
feel out of shape or
00:11:49.392 --> 00:11:50.552
whatever I'm not going to
00:11:50.613 --> 00:11:51.933
do it until that hurts more
00:11:51.974 --> 00:11:53.414
than the actual thing so
00:11:53.434 --> 00:11:54.436
we'll talk about a specific
00:11:54.475 --> 00:11:56.177
pain financial strain of
00:11:56.236 --> 00:11:57.577
decreasing reimbursement we
00:11:57.599 --> 00:11:58.839
can get mad at all we want
00:11:59.769 --> 00:12:01.010
yelling about it change it
00:12:01.051 --> 00:12:02.691
though so the rates are are
00:12:02.730 --> 00:12:03.932
growing concern for pts
00:12:04.111 --> 00:12:05.392
what role do you two see
00:12:05.432 --> 00:12:06.832
technology playing in
00:12:06.913 --> 00:12:08.053
helping helping clinics
00:12:08.114 --> 00:12:09.254
maintain profitability
00:12:09.673 --> 00:12:10.754
without compromising
00:12:10.815 --> 00:12:11.554
patient care because if you
00:12:11.575 --> 00:12:12.434
can't do that you're not
00:12:12.455 --> 00:12:13.775
going to exist then there's
00:12:14.035 --> 00:12:15.417
no patient care you have to
00:12:15.437 --> 00:12:16.417
be paying attention to this
00:12:16.756 --> 00:12:17.817
if you are listening so
00:12:18.278 --> 00:12:19.278
when I throw that out there
00:12:19.298 --> 00:12:21.658
no no pressure but how how
00:12:21.678 --> 00:12:22.720
would you how would you sum
00:12:22.740 --> 00:12:23.480
that up or what should we
00:12:23.500 --> 00:12:25.181
be doing in in that in that area
00:12:26.710 --> 00:12:27.010
And Jimmy,
00:12:27.051 --> 00:12:28.493
I love that because that's where
00:12:28.513 --> 00:12:29.053
we start.
00:12:29.134 --> 00:12:31.778
Again, how Othellus approaches it, right?
00:12:31.878 --> 00:12:32.619
It's education.
00:12:33.019 --> 00:12:35.583
We have practices, good friends of mine,
00:12:35.624 --> 00:12:37.527
colleagues, friends, kind of in between.
00:12:38.615 --> 00:12:39.936
they'll tell me they have a biller.
00:12:40.636 --> 00:12:41.317
I'm like, hey,
00:12:41.336 --> 00:12:42.738
this is kind of the space where I'm like,
00:12:42.778 --> 00:12:43.379
oh, I'm good.
00:12:43.479 --> 00:12:44.159
I have a bill.
00:12:44.240 --> 00:12:44.899
It's like, of course you do.
00:12:44.919 --> 00:12:45.600
The lights are on.
00:12:45.841 --> 00:12:46.620
You submit claims.
00:12:46.662 --> 00:12:48.403
I hope you have a biller, right?
00:12:48.423 --> 00:12:50.224
So even in our essence, it's education.
00:12:50.524 --> 00:12:52.326
Like when we talk to a practice,
00:12:52.785 --> 00:12:53.767
we take an approach.
00:12:53.846 --> 00:12:55.389
We don't have any money involved.
00:12:55.448 --> 00:12:56.950
It's completely complimentary,
00:12:57.250 --> 00:12:58.010
no obligation.
00:12:58.051 --> 00:12:59.552
We just jump in with a practice.
00:12:59.591 --> 00:13:01.133
We pull their data and we
00:13:01.173 --> 00:13:02.374
build them this dashboard.
00:13:02.714 --> 00:13:03.914
And it's for education.
00:13:04.056 --> 00:13:05.836
It's how are you actually doing?
00:13:05.917 --> 00:13:08.078
And they have, Jimmy, they have no idea.
00:13:08.418 --> 00:13:09.600
I'm talking about, on paper,
00:13:09.841 --> 00:13:11.121
successful practices.
00:13:11.361 --> 00:13:12.423
Everyone knows who they are.
00:13:12.764 --> 00:13:13.945
We rip off the Band-Aid.
00:13:14.225 --> 00:13:15.886
We pull every single metric
00:13:16.067 --> 00:13:18.229
that you possibly could
00:13:18.249 --> 00:13:20.030
think of that would show,
00:13:20.471 --> 00:13:22.854
is your process in a place
00:13:23.114 --> 00:13:24.075
where you're pushing
00:13:24.134 --> 00:13:25.277
success for the practice?
00:13:25.797 --> 00:13:27.437
And the overwhelming answer
00:13:27.477 --> 00:13:28.518
is absolutely not.
00:13:28.878 --> 00:13:30.458
And then we can walk them through these,
00:13:30.778 --> 00:13:32.458
you know, normal metrics for business.
00:13:32.499 --> 00:13:33.659
But for some reason, health care,
00:13:33.679 --> 00:13:35.120
it's the sexy thing to talk about,
00:13:35.159 --> 00:13:36.041
like transparency.
00:13:36.061 --> 00:13:36.360
It's like,
00:13:36.681 --> 00:13:38.100
how are you collecting based on
00:13:38.160 --> 00:13:38.922
your locality?
00:13:39.282 --> 00:13:39.522
Right.
00:13:39.841 --> 00:13:41.341
How is your buckets of work
00:13:41.461 --> 00:13:42.682
of claims looking?
00:13:42.982 --> 00:13:45.163
Are you getting paid before this this
00:13:46.163 --> 00:13:46.524
dark,
00:13:46.924 --> 00:13:48.666
ninety day period where insurance
00:13:48.706 --> 00:13:50.227
companies have just decided
00:13:50.268 --> 00:13:51.349
they're not going to pay us.
00:13:51.908 --> 00:13:53.029
How are you getting how are
00:13:53.049 --> 00:13:54.451
you doing with every code?
00:13:54.552 --> 00:13:56.352
How are you getting paid with every payer?
00:13:56.974 --> 00:13:57.474
And again,
00:13:57.914 --> 00:13:59.155
I'm not talking about the people
00:13:59.196 --> 00:14:00.496
who know they're bleeding.
00:14:00.797 --> 00:14:03.099
The worst cases we have that
00:14:03.139 --> 00:14:03.779
turn into these
00:14:04.421 --> 00:14:06.022
outrageously lucrative
00:14:06.322 --> 00:14:07.243
partnerships for these
00:14:07.283 --> 00:14:08.604
practices to work with us
00:14:08.644 --> 00:14:09.946
is because they're like, oh, my God,
00:14:10.326 --> 00:14:12.368
I have no idea.
00:14:12.467 --> 00:14:12.607
Yeah.
00:14:12.727 --> 00:14:13.587
That I wasn't working.
00:14:13.727 --> 00:14:14.589
I have to do two or three
00:14:14.629 --> 00:14:15.668
more surgeries every week.
00:14:15.788 --> 00:14:16.929
I got to see ten more patients.
00:14:17.330 --> 00:14:18.571
I got to ask my staff to
00:14:18.971 --> 00:14:20.051
pick up Saturday mornings
00:14:20.370 --> 00:14:21.351
so that we can pay the
00:14:21.812 --> 00:14:22.572
front desk because we're
00:14:22.591 --> 00:14:23.773
making less and less and less.
00:14:24.312 --> 00:14:25.092
So that's our essence.
00:14:25.153 --> 00:14:25.874
It's education.
00:14:26.274 --> 00:14:28.294
You can talk all you want about AI.
00:14:28.315 --> 00:14:29.875
You can talk about all these
00:14:29.916 --> 00:14:32.236
different tools, these different add-ons.
00:14:32.256 --> 00:14:33.216
You could have your practice
00:14:33.236 --> 00:14:35.677
to be more ROI,
00:14:35.738 --> 00:14:37.219
revenue generating streams.
00:14:37.639 --> 00:14:39.100
They have no clue how
00:14:39.120 --> 00:14:40.200
they're doing with every
00:14:40.240 --> 00:14:40.960
single interaction.
00:14:40.980 --> 00:14:41.921
So that's our basis.
00:14:42.360 --> 00:14:43.240
This is what it is.
00:14:43.861 --> 00:14:44.822
This is how it feels.
00:14:44.961 --> 00:14:46.143
I'm sorry sometimes.
00:14:46.462 --> 00:14:47.523
And then we can walk through
00:14:47.543 --> 00:14:49.524
the tech and then educate.
00:14:49.865 --> 00:14:51.684
This is how the tech moves
00:14:51.725 --> 00:14:54.086
those numbers in ways that
00:14:54.106 --> 00:14:55.407
matter for the practice, right?
00:14:56.168 --> 00:14:57.427
Which direction they need to move.
00:14:57.648 --> 00:14:58.849
Let's talk about the tech in a second.
00:14:59.428 --> 00:15:00.408
But what's the reason?
00:15:00.590 --> 00:15:00.809
Are we...
00:15:01.899 --> 00:15:02.900
is it a blind spot?
00:15:03.041 --> 00:15:04.201
Do we just jump in and we,
00:15:04.442 --> 00:15:06.504
we have our eyes set on helping people.
00:15:06.543 --> 00:15:07.845
So we just run as fast as we
00:15:07.884 --> 00:15:08.605
can to get to that.
00:15:08.926 --> 00:15:10.086
And we skip steps.
00:15:10.106 --> 00:15:11.707
I mean, you're,
00:15:11.748 --> 00:15:12.609
what you're doing is like
00:15:12.649 --> 00:15:13.990
bar rescue for clinics, right?
00:15:14.009 --> 00:15:14.669
You're saying like,
00:15:14.750 --> 00:15:15.331
you're going to blow up in
00:15:15.350 --> 00:15:16.211
your books and we're going
00:15:16.230 --> 00:15:17.272
to show the processes and
00:15:17.292 --> 00:15:18.072
you tell me how much you're
00:15:18.092 --> 00:15:18.732
paying for chicken.
00:15:18.753 --> 00:15:19.933
And we're going to be like, dude,
00:15:19.994 --> 00:15:21.054
you got to look at these things.
00:15:21.095 --> 00:15:21.936
But a lot of times we don't
00:15:21.956 --> 00:15:22.897
like to look under the bed
00:15:22.917 --> 00:15:23.576
because that's where the
00:15:23.616 --> 00:15:24.398
dust bunnies are.
00:15:24.798 --> 00:15:25.558
So what's the reason?
00:15:26.219 --> 00:15:26.940
Are we,
00:15:26.980 --> 00:15:28.681
are humans humaning and themselves
00:15:28.701 --> 00:15:29.341
into this problem?
00:15:30.269 --> 00:15:31.370
I'm going to let Abel answer
00:15:31.431 --> 00:15:32.451
this one because he already,
00:15:32.532 --> 00:15:34.053
I know who he's going to blame for this.
00:15:34.073 --> 00:15:35.414
Well, yeah, I mean,
00:15:35.434 --> 00:15:36.076
don't get me started
00:15:36.096 --> 00:15:37.076
because I have good relations there.
00:15:38.118 --> 00:15:38.379
But look,
00:15:38.599 --> 00:15:40.139
providers need to be good at
00:15:40.200 --> 00:15:41.061
providing health care.
00:15:41.282 --> 00:15:43.043
This is our fault by putting
00:15:43.082 --> 00:15:45.285
health care in the same bucket as Apple,
00:15:45.485 --> 00:15:47.488
you know, as Microsoft, right?
00:15:47.807 --> 00:15:48.889
If you take stakeholder
00:15:48.909 --> 00:15:50.071
value and put it next to
00:15:50.650 --> 00:15:51.773
what is the provider's goal?
00:15:52.253 --> 00:15:54.014
What is the provider's goal there?
00:15:54.354 --> 00:15:56.056
They could not be more separated.
00:15:56.355 --> 00:15:57.256
What you're going to do
00:15:57.277 --> 00:15:58.616
that's the best decision to
00:15:58.657 --> 00:15:59.677
make money in your practice
00:15:59.977 --> 00:16:01.318
has nothing to do with the
00:16:01.339 --> 00:16:02.320
best thing for the patient.
00:16:02.620 --> 00:16:03.280
It just doesn't.
00:16:03.561 --> 00:16:05.261
And we're trying to figure out how it does,
00:16:05.682 --> 00:16:05.902
right?
00:16:06.243 --> 00:16:07.823
If someone walks in and the
00:16:07.864 --> 00:16:08.484
best thing you could
00:16:08.524 --> 00:16:09.705
possibly do for them is
00:16:09.924 --> 00:16:11.206
some rehab and some time
00:16:11.245 --> 00:16:13.148
and some scaling back and some activity,
00:16:13.956 --> 00:16:14.777
but you could give them an
00:16:14.817 --> 00:16:16.097
injection and you can't get
00:16:16.158 --> 00:16:17.019
sued and I can make five
00:16:17.038 --> 00:16:17.859
hundred bucks on that.
00:16:18.179 --> 00:16:18.879
Like you've just put this
00:16:18.919 --> 00:16:20.621
practice in a big conundrum because,
00:16:20.662 --> 00:16:20.822
you know,
00:16:20.861 --> 00:16:22.302
it's this continuum of what's right.
00:16:22.722 --> 00:16:23.563
It's literally putting
00:16:23.624 --> 00:16:24.784
providers in a position
00:16:24.804 --> 00:16:26.105
where they don't have an MBA.
00:16:26.145 --> 00:16:27.326
They haven't ran businesses.
00:16:27.626 --> 00:16:28.528
And then you're asking them
00:16:28.548 --> 00:16:30.330
to take the care that they're rendering,
00:16:31.230 --> 00:16:32.130
but also asking them to
00:16:32.171 --> 00:16:33.172
remember that oath that
00:16:33.192 --> 00:16:35.052
they took at the same time.
00:16:35.374 --> 00:16:36.114
It's just bandwidth.
00:16:36.153 --> 00:16:36.835
How do you do that?
00:16:37.215 --> 00:16:37.696
Right.
00:16:37.716 --> 00:16:37.956
All right.
00:16:37.975 --> 00:16:38.696
So let's talk about how you
00:16:38.756 --> 00:16:40.057
actually do that is like.
00:16:40.764 --> 00:16:42.125
Do you plug into an EMR?
00:16:42.225 --> 00:16:42.706
Are you an EMR?
00:16:42.725 --> 00:16:43.046
I mean,
00:16:43.285 --> 00:16:44.485
I on purpose do a little bit of
00:16:44.525 --> 00:16:45.427
research on companies,
00:16:45.466 --> 00:16:47.067
but not too much because I
00:16:47.086 --> 00:16:47.967
like to come into it with a
00:16:47.988 --> 00:16:48.927
little bit of naivete
00:16:48.947 --> 00:16:50.389
because the audience typically does too.
00:16:50.788 --> 00:16:51.908
So if they knew nothing,
00:16:52.068 --> 00:16:52.869
if the first time they were
00:16:52.908 --> 00:16:54.289
experiencing this was this, this, this,
00:16:54.309 --> 00:16:55.450
this, this, this, this, this, this, this,
00:16:55.470 --> 00:16:56.331
this, this, this, this, this, this, this,
00:16:56.431 --> 00:16:57.390
this, this, this, this, this, this, this,
00:16:57.410 --> 00:16:58.471
this, this, this, this, this, this, this,
00:16:58.491 --> 00:16:59.392
this, this, this, this, this, this, this,
00:16:59.412 --> 00:17:00.312
this, this, this, this, this, this, this,
00:17:00.331 --> 00:17:01.332
this, this, this, this, this, this, this,
00:17:01.352 --> 00:17:02.432
this, this, this, this, this, this, this,
00:17:02.452 --> 00:17:03.352
this, this, this, this, this, this, this,
00:17:03.373 --> 00:17:04.134
this, this, this, this, this, this, this,
00:17:04.433 --> 00:17:05.034
this, this, this, this,
00:17:07.151 --> 00:17:09.314
uh, so our approach is again,
00:17:09.653 --> 00:17:11.175
it has to work for the practice.
00:17:11.436 --> 00:17:11.636
Sure.
00:17:11.836 --> 00:17:11.916
I,
00:17:12.357 --> 00:17:14.800
I wish you could buy this off Amazon and
00:17:14.840 --> 00:17:15.902
plug it in and it just
00:17:15.961 --> 00:17:16.782
worked for everybody.
00:17:17.163 --> 00:17:17.364
Right.
00:17:17.683 --> 00:17:18.986
We would all make way more money.
00:17:19.046 --> 00:17:19.787
It'd be efficient.
00:17:19.846 --> 00:17:21.568
It would, it would, it would, um,
00:17:22.289 --> 00:17:23.750
be something that everyone could use.
00:17:24.050 --> 00:17:25.030
Unfortunately, healthcare,
00:17:25.371 --> 00:17:26.830
if your practice was across the street,
00:17:26.871 --> 00:17:27.570
you were a competitor,
00:17:27.611 --> 00:17:29.291
we had the same payer mix, same size,
00:17:29.571 --> 00:17:30.791
we're going to operate very,
00:17:30.832 --> 00:17:31.512
very differently.
00:17:32.153 --> 00:17:33.532
That's just how healthcare is, right?
00:17:33.952 --> 00:17:36.233
So our approach is more
00:17:36.294 --> 00:17:39.214
taking a provider's EMR
00:17:40.115 --> 00:17:40.974
that is web-based.
00:17:40.994 --> 00:17:43.276
So as long as we can get into that EMR,
00:17:43.915 --> 00:17:45.297
We basically build out,
00:17:45.936 --> 00:17:46.798
I'm not going to call it an
00:17:46.817 --> 00:17:47.479
integration because
00:17:47.499 --> 00:17:48.459
integration means you put
00:17:48.499 --> 00:17:49.440
buttons on EMRs.
00:17:49.819 --> 00:17:51.340
We basically build through a
00:17:51.381 --> 00:17:52.622
technology where we can
00:17:52.682 --> 00:17:54.022
capture the data and we
00:17:54.063 --> 00:17:55.663
pull the data all day long
00:17:55.743 --> 00:17:56.605
onto our system.
00:17:56.924 --> 00:17:58.105
And the practice essentially
00:17:58.205 --> 00:17:59.686
lives on our system for
00:17:59.767 --> 00:18:00.928
every single thing they do
00:18:00.968 --> 00:18:02.769
in terms of eligibility to
00:18:02.788 --> 00:18:04.971
claim submissions to denial management.
00:18:04.990 --> 00:18:05.191
Got it.
00:18:06.551 --> 00:18:07.333
You've got a way to sort of
00:18:07.353 --> 00:18:08.432
pop open their hood and
00:18:08.452 --> 00:18:09.173
take a look without
00:18:09.233 --> 00:18:09.814
actually having to
00:18:09.874 --> 00:18:11.695
necessarily formally plug in.
00:18:12.414 --> 00:18:13.375
We don't have to do any of it.
00:18:13.415 --> 00:18:15.936
In fact, when we work with the practice,
00:18:16.217 --> 00:18:17.518
really all we need to do is
00:18:17.557 --> 00:18:19.519
have a BAA sign because no
00:18:19.699 --> 00:18:21.000
one likes to get in trouble by HIPAA.
00:18:21.039 --> 00:18:21.900
It's kind of a big deal.
00:18:22.279 --> 00:18:23.340
And then basically all we do
00:18:23.381 --> 00:18:24.642
is get like login
00:18:24.662 --> 00:18:25.662
credentials where we can
00:18:25.701 --> 00:18:26.702
pull the data from wherever
00:18:26.742 --> 00:18:27.623
payments are posted and we
00:18:27.643 --> 00:18:28.763
can build them that dashboard.
00:18:29.223 --> 00:18:29.564
Got it.
00:18:29.663 --> 00:18:29.903
Okay.
00:18:29.923 --> 00:18:30.505
All right.
00:18:30.545 --> 00:18:32.905
So I'm seeing how this is going to help.
00:18:33.686 --> 00:18:35.126
What are some of the successes?
00:18:35.267 --> 00:18:36.968
So now we understand who's involved,
00:18:37.868 --> 00:18:39.309
what the problem is.
00:18:39.410 --> 00:18:41.471
Right now we're charting out a good story.
00:18:41.730 --> 00:18:43.372
Every good story has to have a problem,
00:18:43.432 --> 00:18:43.612
right?
00:18:43.652 --> 00:18:44.873
Frodo's going to destroy the ring.
00:18:44.952 --> 00:18:46.153
I understand what the problem is.
00:18:46.493 --> 00:18:49.194
And now the journey is set forth.
00:18:50.615 --> 00:18:51.836
What are some of the successes?
00:18:51.936 --> 00:18:53.657
Like you guys said we can do this.
00:18:54.397 --> 00:18:56.201
how does it how does it how
00:18:56.261 --> 00:18:57.364
has it worked like what are
00:18:57.403 --> 00:18:58.286
you don't have to use real
00:18:58.326 --> 00:18:59.067
names or anything like that
00:18:59.086 --> 00:19:00.128
you can anonymize it but
00:19:00.750 --> 00:19:02.012
what do people what does
00:19:02.053 --> 00:19:02.874
success look like what's
00:19:02.894 --> 00:19:03.997
the after photo in the
00:19:04.037 --> 00:19:05.018
before and after photo
00:19:06.644 --> 00:19:07.825
yeah I mean I love that
00:19:07.865 --> 00:19:08.704
question because I would
00:19:08.744 --> 00:19:09.765
say who's asking me that
00:19:09.805 --> 00:19:11.405
question because if I talk
00:19:11.425 --> 00:19:13.787
to a front desk right
00:19:13.807 --> 00:19:14.507
that's there's too many
00:19:14.567 --> 00:19:15.728
answers there but if I have
00:19:15.748 --> 00:19:17.308
a front desk person right
00:19:17.368 --> 00:19:18.328
and they they run it that's
00:19:18.348 --> 00:19:19.230
a totally different answer
00:19:19.269 --> 00:19:20.609
than talking to the person
00:19:20.690 --> 00:19:21.891
on the top who runs the
00:19:21.911 --> 00:19:23.351
business but at the end of
00:19:23.391 --> 00:19:24.932
the day our metrics tell us
00:19:24.951 --> 00:19:26.173
that ninety five percent of
00:19:26.212 --> 00:19:27.633
our partners are making
00:19:27.712 --> 00:19:29.713
more money per claim you
00:19:29.733 --> 00:19:30.615
know and how are they
00:19:30.634 --> 00:19:31.914
making more money per claim
00:19:32.275 --> 00:19:33.675
well our first pass rate
00:19:33.816 --> 00:19:35.576
right so submitting cleaner claims
00:19:36.670 --> 00:19:39.391
having denial management in real time.
00:19:39.811 --> 00:19:40.672
So essentially what we're
00:19:40.731 --> 00:19:42.232
able to do is take an AI
00:19:42.752 --> 00:19:44.193
and attach it where when a
00:19:44.233 --> 00:19:46.654
denial comes in, we grab the denial,
00:19:46.755 --> 00:19:47.996
we match it to the most
00:19:48.076 --> 00:19:49.195
up-to-date payer policy,
00:19:49.516 --> 00:19:50.876
and we constantly are resubmitting.
00:19:51.237 --> 00:19:52.758
But we're not doing this one at a time.
00:19:53.077 --> 00:19:53.999
We're taking a denial,
00:19:54.419 --> 00:19:55.358
we're matching it to all
00:19:55.378 --> 00:19:56.319
the other denials that have
00:19:56.359 --> 00:19:57.039
the same reason,
00:19:57.059 --> 00:19:58.661
the same Karkin work codes attached,
00:19:58.681 --> 00:19:59.662
so the same fix.
00:20:00.162 --> 00:20:01.182
We bundle them together and
00:20:01.201 --> 00:20:01.843
then resubmit them.
00:20:02.563 --> 00:20:03.663
That has to happen in real
00:20:03.703 --> 00:20:05.545
time because insurances on
00:20:05.565 --> 00:20:06.685
a Wednesday can decide
00:20:06.705 --> 00:20:07.946
they're going to change payer policy.
00:20:08.248 --> 00:20:09.949
It's like hitting the ball to third base.
00:20:10.229 --> 00:20:11.769
They punt it into left field and say,
00:20:11.789 --> 00:20:12.171
you're out.
00:20:12.611 --> 00:20:13.010
And you're like,
00:20:13.050 --> 00:20:13.832
we got to throw it to first.
00:20:13.852 --> 00:20:14.393
Well, not today.
00:20:14.413 --> 00:20:14.853
You don't like it.
00:20:14.873 --> 00:20:16.074
Stop playing baseball.
00:20:16.173 --> 00:20:17.414
Well, I can't stop playing baseball.
00:20:17.454 --> 00:20:18.296
I can't stop taking blue
00:20:18.316 --> 00:20:19.497
cross because blue cross is
00:20:19.836 --> 00:20:20.978
ninety percent of my payer mix.
00:20:21.077 --> 00:20:21.377
Right.
00:20:21.798 --> 00:20:23.900
So as we're constantly doing that,
00:20:24.401 --> 00:20:26.842
really where the sauce is, is.
00:20:27.702 --> 00:20:29.023
our rules engine on the front end.
00:20:29.064 --> 00:20:31.505
So as we learn new rules in real time,
00:20:32.226 --> 00:20:33.425
we're constantly updating
00:20:33.465 --> 00:20:34.646
the front end with
00:20:35.307 --> 00:20:37.128
essentially an AI rules engine.
00:20:37.148 --> 00:20:38.750
So tomorrow, Jimmy,
00:20:38.769 --> 00:20:40.069
when you submit twenty more
00:20:40.130 --> 00:20:41.550
claims with the same payer,
00:20:41.971 --> 00:20:43.051
they're leaving cleaner.
00:20:43.491 --> 00:20:44.012
So it means
00:20:44.853 --> 00:20:46.454
first pass rates higher.
00:20:47.316 --> 00:20:48.897
Our denial rates are less
00:20:48.917 --> 00:20:51.141
than two percent across our platform.
00:20:51.161 --> 00:20:52.643
We have five billion dollars
00:20:52.962 --> 00:20:54.664
as of today that's growing.
00:20:54.986 --> 00:20:55.405
But as of today,
00:20:55.425 --> 00:20:56.446
there's five billion
00:20:56.467 --> 00:20:57.888
dollars going through our system.
00:20:58.652 --> 00:20:59.792
right you're talking about
00:20:59.833 --> 00:21:01.134
claims hitting ninety days
00:21:01.413 --> 00:21:02.374
that's work you've done
00:21:02.574 --> 00:21:04.476
you've you've worked for it
00:21:04.496 --> 00:21:05.076
you've done the right
00:21:05.115 --> 00:21:06.336
things you just couldn't do
00:21:06.356 --> 00:21:08.077
this denial management type
00:21:08.117 --> 00:21:09.979
of thing as fast our
00:21:09.999 --> 00:21:11.279
denials in terms of
00:21:11.559 --> 00:21:13.221
percentages if you look at
00:21:13.240 --> 00:21:14.340
like the percentage of
00:21:14.402 --> 00:21:15.882
ninety plus day money for
00:21:15.942 --> 00:21:17.363
us that benchmark is ten
00:21:17.403 --> 00:21:19.704
percent or lower so in the single digits
00:21:20.505 --> 00:21:21.704
which just means it's a
00:21:21.744 --> 00:21:22.705
fancy way of saying the
00:21:22.726 --> 00:21:23.546
money's going into your
00:21:23.566 --> 00:21:25.226
bank account and not into a
00:21:25.486 --> 00:21:26.326
payer's bank account
00:21:26.346 --> 00:21:27.826
because they just made it hard on us.
00:21:27.906 --> 00:21:29.326
Right, right, right.
00:21:29.366 --> 00:21:29.906
All right.
00:21:29.926 --> 00:21:31.248
And then I'll touch on that a little bit.
00:21:31.268 --> 00:21:33.008
So like exactly what he's saying is true,
00:21:33.087 --> 00:21:33.867
but what does that look
00:21:33.907 --> 00:21:35.449
like real time to the clinic?
00:21:35.669 --> 00:21:37.288
And kind of, we said it earlier,
00:21:37.348 --> 00:21:38.388
what is doing and giving
00:21:38.409 --> 00:21:40.930
the power back to the providers, right?
00:21:40.990 --> 00:21:42.549
And so what it does is it
00:21:42.609 --> 00:21:45.371
allows them to grow how they want to grow,
00:21:45.411 --> 00:21:45.611
right?
00:21:45.990 --> 00:21:47.069
We've had clinics that the
00:21:47.390 --> 00:21:48.269
increased profit has
00:21:48.309 --> 00:21:49.131
allowed them to open
00:21:49.250 --> 00:21:52.230
another location and grow as a business.
00:21:52.570 --> 00:21:53.810
We've had business and this is,
00:21:53.891 --> 00:21:54.872
I've seen this on the PT
00:21:54.892 --> 00:21:55.892
side of things with the
00:21:55.912 --> 00:21:57.112
decrease in reimbursement
00:21:57.432 --> 00:21:58.771
where they're struggling to pay.
00:21:59.011 --> 00:21:59.231
Right.
00:21:59.271 --> 00:22:00.232
And so what are they doing?
00:22:00.692 --> 00:22:00.772
Um,
00:22:00.873 --> 00:22:02.113
unfortunately we see this a lot is
00:22:02.153 --> 00:22:02.313
they're,
00:22:02.512 --> 00:22:03.893
they're cutting staff positions
00:22:03.952 --> 00:22:05.673
like front desk techs,
00:22:05.993 --> 00:22:06.653
which what is it that's
00:22:06.673 --> 00:22:07.634
taken away from the patient
00:22:07.693 --> 00:22:10.013
experience as increased profit.
00:22:10.433 --> 00:22:13.494
What it does is it gives you the ability.
00:22:14.021 --> 00:22:15.923
to make cuts in the back end
00:22:15.942 --> 00:22:17.124
that is not going to take
00:22:17.144 --> 00:22:18.345
away from the patient experience,
00:22:18.444 --> 00:22:19.205
which in my opinion is the
00:22:19.246 --> 00:22:20.385
most important part.
00:22:20.526 --> 00:22:20.686
Right.
00:22:21.166 --> 00:22:23.268
I was going to say,
00:22:23.288 --> 00:22:23.868
it sounds like you're
00:22:23.888 --> 00:22:24.429
getting paid more
00:22:24.469 --> 00:22:28.432
consistently at a higher rate faster.
00:22:30.904 --> 00:22:31.525
Yeah.
00:22:31.585 --> 00:22:32.744
And then I would also add
00:22:33.105 --> 00:22:34.185
because this again,
00:22:34.246 --> 00:22:36.145
if this is my experience as a clinician,
00:22:36.546 --> 00:22:37.806
I have no idea what my bill is doing.
00:22:38.105 --> 00:22:38.866
You have a third party.
00:22:38.906 --> 00:22:39.487
It's expensive.
00:22:39.527 --> 00:22:40.326
I think they're doing good.
00:22:40.547 --> 00:22:41.227
But then they send you a
00:22:41.247 --> 00:22:42.166
bucket of claims every
00:22:42.227 --> 00:22:43.208
Friday and it seems like
00:22:43.248 --> 00:22:44.188
it's the hardest bucket of
00:22:44.228 --> 00:22:44.948
claims to work.
00:22:45.528 --> 00:22:45.748
Right.
00:22:45.788 --> 00:22:47.387
So a huge component of what
00:22:47.428 --> 00:22:49.189
we do because we're able to
00:22:49.249 --> 00:22:51.209
pull data all day long is
00:22:51.229 --> 00:22:52.148
we're able to give
00:22:52.249 --> 00:22:53.910
practices something that
00:22:53.950 --> 00:22:55.069
seems like the Holy Grail.
00:22:55.109 --> 00:22:55.269
Right.
00:22:55.289 --> 00:22:57.490
Which is real time data and analytics,
00:22:57.529 --> 00:22:58.590
transparency and what's
00:22:58.631 --> 00:22:59.411
going on into this
00:23:00.131 --> 00:23:01.833
weird thing known as RCM.
00:23:01.873 --> 00:23:02.012
I mean,
00:23:02.032 --> 00:23:04.036
I had a call the other day with a I
00:23:04.096 --> 00:23:05.116
thought he was like the
00:23:05.156 --> 00:23:06.239
who's who of this practice
00:23:06.298 --> 00:23:07.759
had no idea what RCM even meant.
00:23:08.161 --> 00:23:08.361
Right.
00:23:08.421 --> 00:23:09.502
Didn't know the acronym.
00:23:09.542 --> 00:23:10.443
And I'm pretty sure he was
00:23:10.463 --> 00:23:11.064
in charge of it.
00:23:11.404 --> 00:23:12.086
Scary stuff.
00:23:12.125 --> 00:23:12.326
Right.
00:23:12.625 --> 00:23:13.446
But we're able to show a
00:23:13.487 --> 00:23:14.669
practice in real time,
00:23:14.709 --> 00:23:16.810
like what's going on with every payer.
00:23:17.372 --> 00:23:18.792
Like, how are you getting paid on them?
00:23:19.113 --> 00:23:20.333
What are those metrics look like?
00:23:21.153 --> 00:23:22.394
It's kind of doing away with
00:23:22.433 --> 00:23:23.913
the we have a third party
00:23:23.933 --> 00:23:24.535
and we have an account
00:23:24.575 --> 00:23:25.595
manager in three weeks.
00:23:25.615 --> 00:23:27.336
We can have a meeting and go over reports.
00:23:27.415 --> 00:23:28.556
This is like I have access.
00:23:28.655 --> 00:23:29.776
I could log in whenever I want.
00:23:29.935 --> 00:23:31.217
It'll be different this afternoon.
00:23:31.836 --> 00:23:32.797
If there's a report there
00:23:32.817 --> 00:23:33.538
that I want to know.
00:23:34.077 --> 00:23:35.198
That was kind of cool.
00:23:35.238 --> 00:23:35.698
You guys see that?
00:23:35.718 --> 00:23:35.939
Yeah.
00:23:38.171 --> 00:23:39.271
if there's something you want to know,
00:23:39.291 --> 00:23:40.511
there's a report there and
00:23:40.571 --> 00:23:41.652
I can download that report,
00:23:41.692 --> 00:23:43.012
put in the parameters that I want.
00:23:43.073 --> 00:23:43.692
And it's again,
00:23:43.792 --> 00:23:45.374
real time actionable data
00:23:45.733 --> 00:23:47.134
to give business owners
00:23:47.194 --> 00:23:48.694
tools to actually make
00:23:48.954 --> 00:23:50.076
business decisions.
00:23:50.175 --> 00:23:50.516
Right.
00:23:50.836 --> 00:23:51.135
Right.
00:23:51.236 --> 00:23:51.915
Instead of guessing.
00:23:52.797 --> 00:23:53.037
Yeah.
00:23:53.076 --> 00:23:54.317
You brought up, you brought up staffing,
00:23:54.997 --> 00:23:56.298
which is also outside of
00:23:56.357 --> 00:23:58.419
paying another issue that
00:23:59.159 --> 00:24:00.259
big companies come to me
00:24:00.298 --> 00:24:01.119
about and want to do
00:24:01.160 --> 00:24:02.259
episodes about or want to
00:24:02.299 --> 00:24:03.119
talk to me because I've
00:24:03.160 --> 00:24:04.921
talked to other people and
00:24:05.020 --> 00:24:06.161
the answer usually is just
00:24:06.201 --> 00:24:07.141
like I give a very pt
00:24:07.181 --> 00:24:08.121
answer too which is it
00:24:08.161 --> 00:24:10.602
depends right what's the
00:24:10.662 --> 00:24:11.922
setup but staffing
00:24:11.942 --> 00:24:12.942
shortages have been this
00:24:12.982 --> 00:24:14.103
challenge across healthcare
00:24:14.123 --> 00:24:15.782
and other industries how do
00:24:15.803 --> 00:24:16.743
you we'll pivot a little
00:24:16.763 --> 00:24:17.864
bit and go away from
00:24:17.983 --> 00:24:19.564
payment and denials to this
00:24:19.904 --> 00:24:20.605
how do you think clinics
00:24:20.744 --> 00:24:21.525
clinics can leverage
00:24:21.545 --> 00:24:23.365
technology to operate more
00:24:23.384 --> 00:24:25.306
efficiently with fewer staff
00:24:29.337 --> 00:24:30.659
Yeah, so one, the increased payment,
00:24:30.699 --> 00:24:31.179
obviously,
00:24:31.539 --> 00:24:32.760
but also one thing we haven't
00:24:32.780 --> 00:24:34.922
even talked about is we
00:24:35.041 --> 00:24:36.942
also have AI dictation
00:24:37.104 --> 00:24:38.344
ambient listening software,
00:24:38.664 --> 00:24:40.246
which basically does,
00:24:40.665 --> 00:24:41.946
for a very broad spectrum,
00:24:42.047 --> 00:24:43.147
does the documentation for
00:24:43.167 --> 00:24:45.108
the patient or for the PTs
00:24:45.169 --> 00:24:46.670
or any of the clinicians
00:24:46.710 --> 00:24:48.590
where it listens to the
00:24:48.631 --> 00:24:51.353
conversation between the PT
00:24:51.653 --> 00:24:53.815
and the patient and creates
00:24:53.974 --> 00:24:55.096
a note out of that that we
00:24:55.135 --> 00:24:56.717
can input into the
00:24:58.248 --> 00:25:01.172
whatever EMR they may have to, again,
00:25:01.352 --> 00:25:04.276
let the PT do more of their work, right?
00:25:04.336 --> 00:25:05.698
Instead of typing all day
00:25:06.117 --> 00:25:07.500
and on the computer all day,
00:25:07.519 --> 00:25:08.821
it allows them to listen to
00:25:09.740 --> 00:25:10.781
In terms of staffing,
00:25:10.842 --> 00:25:12.162
this can work kind of twofold.
00:25:12.502 --> 00:25:12.702
One,
00:25:12.942 --> 00:25:14.022
obviously if you're coming from a
00:25:14.063 --> 00:25:14.943
business standpoint,
00:25:15.644 --> 00:25:16.865
if you're not have to do as
00:25:16.924 --> 00:25:17.865
much documentation,
00:25:17.944 --> 00:25:19.465
it allows you to freeze you
00:25:19.506 --> 00:25:21.027
up to see more patients.
00:25:22.087 --> 00:25:23.788
Not a lot of PTs are excited to hear that,
00:25:23.949 --> 00:25:26.170
but if we're looking purely
00:25:26.190 --> 00:25:27.651
at a business position,
00:25:27.730 --> 00:25:28.931
it gives you that opportunity.
00:25:29.231 --> 00:25:30.832
But what it also does is
00:25:30.951 --> 00:25:33.394
it's going to decrease that burnout.
00:25:34.194 --> 00:25:35.895
We both complained about
00:25:35.996 --> 00:25:36.737
documentation at the
00:25:36.757 --> 00:25:37.737
beginning of this podcast.
00:25:38.097 --> 00:25:38.357
Right.
00:25:38.438 --> 00:25:39.479
And so if you take out
00:25:39.578 --> 00:25:40.878
ninety percent of that typing,
00:25:41.420 --> 00:25:42.000
guess what?
00:25:42.400 --> 00:25:42.681
You know,
00:25:43.101 --> 00:25:44.521
that burnout is going to go away
00:25:44.721 --> 00:25:45.502
real quickly.
00:25:45.742 --> 00:25:45.982
Right.
00:25:46.042 --> 00:25:46.843
And so then we don't even
00:25:46.863 --> 00:25:49.265
have to talk about recruiting staff.
00:25:49.484 --> 00:25:49.845
Obviously,
00:25:49.944 --> 00:25:51.006
I think it's kind of a sexy
00:25:51.046 --> 00:25:52.487
thing that it does help recruiting.
00:25:52.507 --> 00:25:52.906
But guess what?
00:25:52.926 --> 00:25:53.468
You're not going to lose
00:25:53.488 --> 00:25:54.828
that because you're not burning out.
00:25:55.128 --> 00:25:56.029
And it's a lot easier to
00:25:56.069 --> 00:25:58.131
keep staff than trying to find new staff.
00:25:58.446 --> 00:25:58.866
Yeah,
00:25:59.607 --> 00:26:01.009
I forget who is the person talking
00:26:01.028 --> 00:26:02.329
with me because I talked to a few people.
00:26:03.951 --> 00:26:06.354
They took thousands of PT
00:26:06.394 --> 00:26:08.315
notes and ran them through
00:26:09.115 --> 00:26:10.037
artificial intelligence.
00:26:10.116 --> 00:26:11.778
They found two main things.
00:26:11.817 --> 00:26:12.378
Number one,
00:26:12.838 --> 00:26:14.901
we were documenting a lot more
00:26:15.101 --> 00:26:16.461
than even the requirements
00:26:16.481 --> 00:26:17.403
of the insurance company.
00:26:17.423 --> 00:26:19.403
So we might bitch about having to do this,
00:26:19.724 --> 00:26:20.625
but we were doing above and
00:26:20.644 --> 00:26:22.626
beyond because we want to be safe.
00:26:22.646 --> 00:26:23.367
I'm using a lot of air
00:26:23.407 --> 00:26:24.248
quotes in a podcast.
00:26:24.407 --> 00:26:25.209
We wanted to be safe.
00:26:25.229 --> 00:26:26.029
So you're doing more than
00:26:26.049 --> 00:26:26.910
you actually have to.
00:26:27.711 --> 00:26:28.672
I would like to do enough
00:26:28.711 --> 00:26:29.932
than I have to right I
00:26:29.951 --> 00:26:30.752
would actually like to just
00:26:30.813 --> 00:26:32.192
talk and have that done for
00:26:32.232 --> 00:26:33.294
me so it feels like you're
00:26:33.314 --> 00:26:34.775
saying that it does that
00:26:35.095 --> 00:26:36.474
and the other side of that
00:26:36.494 --> 00:26:38.076
report was pts were
00:26:38.115 --> 00:26:40.557
providing more services
00:26:40.596 --> 00:26:42.157
they were doing more but
00:26:42.198 --> 00:26:43.538
not billing for everything
00:26:43.919 --> 00:26:45.220
because I want to be safe
00:26:45.680 --> 00:26:46.440
Because everything we were
00:26:46.480 --> 00:26:48.080
taught to is make sure you
00:26:48.101 --> 00:26:51.021
can defend it if an audit were to occur.
00:26:51.461 --> 00:26:53.042
So we were doing too much
00:26:53.262 --> 00:26:54.462
and charging too little and
00:26:54.482 --> 00:26:55.364
then complaining about
00:26:55.544 --> 00:26:58.204
declining reimbursement and
00:26:59.325 --> 00:27:01.566
the burden of administrative burden.
00:27:02.165 --> 00:27:03.506
So if you actually did what
00:27:03.526 --> 00:27:04.346
you were supposed to do and
00:27:04.366 --> 00:27:05.326
charge what you're supposed to charge,
00:27:05.346 --> 00:27:06.367
you'd earn more and do less.
00:27:06.488 --> 00:27:07.867
It sounds like we're going
00:27:07.887 --> 00:27:08.887
to get better at doing that.
00:27:08.928 --> 00:27:09.769
Maybe not on day one.
00:27:10.588 --> 00:27:13.250
but sounds like tools like this are also,
00:27:13.269 --> 00:27:14.369
I don't think you really said it,
00:27:14.410 --> 00:27:15.170
but this is where the
00:27:15.210 --> 00:27:16.049
marketing guy comes in.
00:27:16.390 --> 00:27:17.210
That's a draw.
00:27:17.589 --> 00:27:18.990
If I'm a brand new PT and I
00:27:19.010 --> 00:27:19.770
have a choice between
00:27:19.810 --> 00:27:20.990
working for clinic A and B
00:27:21.030 --> 00:27:22.250
and everything else is equal.
00:27:22.711 --> 00:27:23.632
And one of them has this
00:27:23.672 --> 00:27:24.332
thing that's going to make
00:27:24.372 --> 00:27:26.451
my life feel like I can
00:27:26.491 --> 00:27:27.132
breathe a little easier.
00:27:27.152 --> 00:27:28.073
And the other one doesn't.
00:27:29.053 --> 00:27:30.512
It tells me something about that clinic.
00:27:31.212 --> 00:27:32.373
And I know on day one,
00:27:32.393 --> 00:27:33.074
I'm going to have these
00:27:33.153 --> 00:27:34.294
better tools and I want to
00:27:34.334 --> 00:27:36.074
be a better clinician and
00:27:36.173 --> 00:27:36.933
work more effectively.
00:27:36.973 --> 00:27:38.015
It feels like it's a recruiting.
00:27:38.434 --> 00:27:39.494
It should be a recruiting tool.
00:27:40.336 --> 00:27:42.257
Yeah, a hundred percent.
00:27:42.278 --> 00:27:42.377
Yeah.
00:27:42.397 --> 00:27:42.738
And Jimmy,
00:27:42.778 --> 00:27:44.778
you also outlined like patient experience,
00:27:44.838 --> 00:27:45.039
right?
00:27:45.079 --> 00:27:46.240
This isn't just about the
00:27:46.280 --> 00:27:47.741
patient to provide interaction.
00:27:47.781 --> 00:27:48.241
In fact,
00:27:48.823 --> 00:27:51.023
I would challenge most negative
00:27:51.484 --> 00:27:52.665
Yelp reviews or wherever
00:27:52.685 --> 00:27:53.605
they come from these days.
00:27:53.665 --> 00:27:55.788
It's probably more for the other stuff,
00:27:55.867 --> 00:27:57.788
not the actual like Warren Bauer.
00:27:58.630 --> 00:28:00.773
like what do I owe right how
00:28:00.973 --> 00:28:01.915
how do I get my payment
00:28:01.976 --> 00:28:03.137
information what's going on
00:28:03.157 --> 00:28:04.339
with my claim how do I
00:28:04.440 --> 00:28:05.682
schedule you know what's
00:28:06.103 --> 00:28:07.285
what what are my benefits
00:28:07.305 --> 00:28:08.247
how come you can't run my
00:28:08.287 --> 00:28:09.188
benefits what do you mean I
00:28:09.208 --> 00:28:10.309
have to go on my benefits
00:28:10.490 --> 00:28:12.272
so how does this how does this help that
00:28:13.086 --> 00:28:15.886
So what we're doing on,
00:28:16.826 --> 00:28:18.366
when we partner with the practice,
00:28:18.487 --> 00:28:19.768
and we don't throw that
00:28:19.807 --> 00:28:20.728
term around loosely,
00:28:20.867 --> 00:28:22.307
we partner with practices.
00:28:22.367 --> 00:28:23.628
We're not giving them some
00:28:23.769 --> 00:28:25.108
software to use that
00:28:25.148 --> 00:28:26.249
hopefully it goes well.
00:28:27.089 --> 00:28:28.390
We're approaching them from
00:28:28.410 --> 00:28:30.130
a transparency point to an
00:28:30.210 --> 00:28:31.371
automation point to like
00:28:31.431 --> 00:28:32.471
white glove service.
00:28:32.770 --> 00:28:32.990
Why?
00:28:33.030 --> 00:28:33.632
Because we're dealing with
00:28:33.672 --> 00:28:35.133
humans and humans are impossible.
00:28:35.373 --> 00:28:36.354
They're unpredictable.
00:28:36.733 --> 00:28:37.515
They have bad days.
00:28:37.535 --> 00:28:38.174
They have good days.
00:28:38.215 --> 00:28:38.776
You just don't know where
00:28:38.796 --> 00:28:39.375
they're coming from.
00:28:39.777 --> 00:28:40.596
But the tools that we're
00:28:40.637 --> 00:28:42.239
able to give practices are
00:28:42.278 --> 00:28:43.400
not just for the clinicians.
00:28:43.460 --> 00:28:44.881
It's not just for the business owners,
00:28:45.161 --> 00:28:46.761
but it's also for the front office folks.
00:28:47.063 --> 00:28:48.703
What can we automate in their day?
00:28:49.163 --> 00:28:50.325
What more time will they
00:28:50.345 --> 00:28:51.767
have if we run eligibility
00:28:51.807 --> 00:28:52.968
on every single patient?
00:28:53.248 --> 00:28:54.128
And if patients walk in,
00:28:54.169 --> 00:28:55.710
we have a live eligibility check.
00:28:55.950 --> 00:28:57.371
Doesn't seem like a big deal for me.
00:28:57.671 --> 00:28:58.311
I'm a clinician.
00:28:58.432 --> 00:28:59.313
I didn't have to deal with it.
00:29:00.192 --> 00:29:00.874
If they were mad when
00:29:00.894 --> 00:29:01.773
they're having a bad day, no,
00:29:01.794 --> 00:29:02.513
it's because they're logged
00:29:02.795 --> 00:29:03.535
back with a bunch of
00:29:03.575 --> 00:29:04.875
denials they're not going to get to.
00:29:05.195 --> 00:29:06.516
They have a line of angry patients.
00:29:06.876 --> 00:29:07.676
And for some reason,
00:29:07.737 --> 00:29:08.678
we can't tell them what's
00:29:08.698 --> 00:29:09.617
going on with their claim.
00:29:09.657 --> 00:29:10.659
And now they think we're in
00:29:10.739 --> 00:29:12.459
bed with a big insurance payer.
00:29:12.920 --> 00:29:14.259
They don't know that we're
00:29:14.299 --> 00:29:15.941
just as unhappy with that
00:29:15.980 --> 00:29:16.902
interaction as they are.
00:29:17.221 --> 00:29:18.782
But what our tools put into
00:29:18.823 --> 00:29:20.663
place is like collecting payments.
00:29:20.903 --> 00:29:21.584
I mean, you guys know this.
00:29:21.824 --> 00:29:23.825
In PT clinics, it's almost like, eh,
00:29:23.904 --> 00:29:24.605
it's uncomfortable.
00:29:24.665 --> 00:29:25.326
Like, oh, pay me.
00:29:25.365 --> 00:29:26.105
Yeah, pay me later.
00:29:26.707 --> 00:29:28.047
If you don't collect at the
00:29:28.106 --> 00:29:28.788
time of service,
00:29:29.508 --> 00:29:31.009
the money you're probably
00:29:31.028 --> 00:29:31.868
not getting the money and
00:29:31.888 --> 00:29:33.369
then god forbid you don't
00:29:33.410 --> 00:29:34.750
have the medium that they
00:29:34.789 --> 00:29:36.451
prefer to get you their
00:29:36.471 --> 00:29:38.132
money a pay to text you
00:29:38.172 --> 00:29:39.772
know a letter in the mail
00:29:39.932 --> 00:29:40.772
if you don't have that
00:29:40.813 --> 00:29:41.973
method you're even less
00:29:42.013 --> 00:29:43.173
likely to get it so what
00:29:43.193 --> 00:29:44.414
we're also doing again is
00:29:44.634 --> 00:29:45.915
we're not just approaching it from
00:29:46.715 --> 00:29:48.076
let's put this piece there
00:29:48.116 --> 00:29:49.037
let's bolt it onto what
00:29:49.057 --> 00:29:49.696
you're doing because we
00:29:49.717 --> 00:29:50.517
already have the data to
00:29:50.557 --> 00:29:51.958
show people it doesn't work
00:29:51.998 --> 00:29:53.478
that way it's an all
00:29:53.577 --> 00:29:55.358
everything all inclusive we
00:29:55.378 --> 00:29:56.719
can give the providers tons
00:29:56.739 --> 00:29:58.339
of automation in terms of
00:29:58.420 --> 00:29:59.680
front staff interaction so
00:29:59.720 --> 00:30:01.101
guess what the front staff
00:30:01.121 --> 00:30:03.041
can also treat the patient
00:30:03.182 --> 00:30:04.521
right air quotes again they
00:30:04.561 --> 00:30:05.481
can actually spend time
00:30:05.501 --> 00:30:07.083
with the patient listen to the patient
00:30:07.603 --> 00:30:08.664
and uh take care of them
00:30:08.724 --> 00:30:09.766
instead of instead of
00:30:09.806 --> 00:30:10.886
sitting there like this
00:30:10.906 --> 00:30:11.708
giving them side eye yeah
00:30:11.728 --> 00:30:12.449
yeah anyways anyways hold
00:30:12.469 --> 00:30:13.490
on there's a call I got to
00:30:13.510 --> 00:30:14.030
get through all these
00:30:14.050 --> 00:30:15.012
things or my boss is going
00:30:15.032 --> 00:30:15.712
to be pissed we didn't get
00:30:15.732 --> 00:30:17.134
the money right right right
00:30:17.234 --> 00:30:18.416
understood good love that
00:30:18.477 --> 00:30:19.577
answer last thing I'll
00:30:19.597 --> 00:30:22.241
throw out to both of you as this happens
00:30:22.842 --> 00:30:24.604
as early adopter and
00:30:24.743 --> 00:30:25.724
laggards and all those
00:30:25.765 --> 00:30:26.746
terms we learned about
00:30:27.105 --> 00:30:28.647
integration and new ideas, right?
00:30:29.028 --> 00:30:30.529
As PTs, they will do it.
00:30:30.609 --> 00:30:30.890
It's just,
00:30:30.970 --> 00:30:31.770
are you going kicking and
00:30:31.810 --> 00:30:32.711
screaming or are you just
00:30:32.731 --> 00:30:33.853
gonna wait until it's too late?
00:30:34.292 --> 00:30:35.413
As they integrate more tech
00:30:35.433 --> 00:30:36.355
into their practices,
00:30:36.555 --> 00:30:37.717
how should they balance
00:30:37.797 --> 00:30:38.678
this thing we were sort of
00:30:38.698 --> 00:30:39.357
just talking about,
00:30:39.438 --> 00:30:40.799
personal touch and patient care
00:30:41.259 --> 00:30:42.280
with maximizing the
00:30:42.320 --> 00:30:43.621
efficiency that tech offers.
00:30:45.221 --> 00:30:46.423
You are literally at this
00:30:46.462 --> 00:30:47.623
intersection of doing this.
00:30:48.223 --> 00:30:49.544
Any words of wisdom that
00:30:49.564 --> 00:30:50.305
you'd want to leave with
00:30:50.345 --> 00:30:51.345
clinicians who are maybe on
00:30:51.365 --> 00:30:52.086
the diving board,
00:30:52.486 --> 00:30:53.946
on the edge of a diving board going, okay,
00:30:54.426 --> 00:30:55.446
I know I'm thirty minutes
00:30:55.487 --> 00:30:56.107
in this episode.
00:30:56.127 --> 00:30:56.708
I'm still here,
00:30:56.728 --> 00:30:57.989
which means I know I should jump.
00:30:58.028 --> 00:30:59.009
It's just I'm wondering how
00:30:59.048 --> 00:30:59.829
cold the water is.
00:30:59.869 --> 00:31:00.410
What would you say to them?
00:31:00.430 --> 00:31:04.112
I like just used an analogy, right?
00:31:04.231 --> 00:31:06.573
And so we're at the kind of
00:31:06.613 --> 00:31:08.034
precipice of I mean,
00:31:08.054 --> 00:31:10.295
I know we're kind of old enough, but
00:31:10.845 --> 00:31:13.326
I remember life before smartphones, right?
00:31:13.465 --> 00:31:15.006
I remember before smartphones,
00:31:15.567 --> 00:31:16.666
I remember texting,
00:31:17.747 --> 00:31:19.788
and I remember I didn't need a smartphone,
00:31:19.847 --> 00:31:20.067
right?
00:31:20.107 --> 00:31:21.327
When smartphones first came out,
00:31:21.409 --> 00:31:22.308
why do I need email?
00:31:22.449 --> 00:31:23.528
Why do I need the internet?
00:31:23.588 --> 00:31:24.430
Why do I need all this?
00:31:24.690 --> 00:31:25.690
It's useless, right?
00:31:26.930 --> 00:31:27.309
Now,
00:31:28.050 --> 00:31:29.730
I couldn't imagine life with a flip phone,
00:31:29.931 --> 00:31:30.391
right?
00:31:30.811 --> 00:31:31.811
We literally couldn't do our
00:31:31.852 --> 00:31:34.232
job right now without a smartphone.
00:31:35.272 --> 00:31:38.013
And we're at that, I believe, that
00:31:38.788 --> 00:31:39.628
you know, here in,
00:31:39.829 --> 00:31:40.609
it's not even going to be
00:31:40.630 --> 00:31:42.111
that long here in not five years,
00:31:42.131 --> 00:31:42.971
maybe two years.
00:31:43.592 --> 00:31:46.292
Um, it's going to be the norm and it's,
00:31:46.532 --> 00:31:48.294
it's just coming and able
00:31:48.334 --> 00:31:49.394
kind of mentioned it earlier.
00:31:49.494 --> 00:31:51.875
It's not, AI is not going to take over,
00:31:52.195 --> 00:31:52.537
right?
00:31:52.957 --> 00:31:53.797
It's, it's,
00:31:54.178 --> 00:31:56.318
it's going to be adopters of AI
00:31:56.479 --> 00:31:58.319
are going to replace non adopters.
00:31:58.519 --> 00:31:59.220
It's that simple.
00:31:59.339 --> 00:31:59.901
It is an,
00:32:00.101 --> 00:32:02.382
it is an amplifier of our skills
00:32:02.902 --> 00:32:04.042
and it's not a replacement.
00:32:04.563 --> 00:32:05.923
Um, cause coming from the inside, it's,
00:32:06.641 --> 00:32:07.781
It is not a replacement.
00:32:07.842 --> 00:32:08.981
It's never going to,
00:32:10.001 --> 00:32:11.502
even feeling in business,
00:32:11.542 --> 00:32:13.163
that personal touch, that human touch,
00:32:13.203 --> 00:32:15.545
especially in PT, is so important.
00:32:15.585 --> 00:32:16.664
That will never be replaced.
00:32:17.105 --> 00:32:18.945
It is going to amplify your skills.
00:32:19.046 --> 00:32:20.547
It's going to give you
00:32:20.586 --> 00:32:21.666
better patient experience.
00:32:21.707 --> 00:32:22.887
It's going to allow you to
00:32:23.008 --> 00:32:23.827
listen better to the
00:32:23.867 --> 00:32:25.249
patient to provide better care.
00:32:25.628 --> 00:32:26.328
And in turn,
00:32:26.489 --> 00:32:27.970
the patient's going to accept
00:32:28.029 --> 00:32:28.450
better care.
00:32:30.887 --> 00:32:31.648
I was really good.
00:32:31.669 --> 00:32:32.490
Remember T nine.
00:32:32.509 --> 00:32:34.151
Remember how you texted with T nine.
00:32:34.551 --> 00:32:35.092
Sick.
00:32:35.792 --> 00:32:36.553
I was pretty dominant.
00:32:36.593 --> 00:32:37.554
That was pretty good.
00:32:40.497 --> 00:32:40.717
You know,
00:32:40.757 --> 00:32:41.498
I was going to just tell a side
00:32:41.518 --> 00:32:42.179
story in college.
00:32:42.298 --> 00:32:44.121
I had friends that it was just the,
00:32:44.461 --> 00:32:45.101
the keyboard.
00:32:45.481 --> 00:32:47.644
They could watch the professor and just,
00:32:48.250 --> 00:32:50.212
text on there oh yeah I
00:32:50.232 --> 00:32:51.434
could do that now I could
00:32:51.454 --> 00:32:52.336
do that now I still have
00:32:52.355 --> 00:32:53.718
that muscle memory and you
00:32:53.738 --> 00:32:55.259
know jimmy I would even go
00:32:55.339 --> 00:32:56.760
more foundational for that
00:32:56.800 --> 00:32:58.063
person on the on the edge
00:32:58.103 --> 00:32:59.765
of the diving board um and
00:32:59.884 --> 00:33:00.506
again not to get like
00:33:00.605 --> 00:33:02.528
sentimental and like but we
00:33:02.567 --> 00:33:03.910
do this in our interviewing process
00:33:04.369 --> 00:33:05.471
everyone we've brought in
00:33:05.550 --> 00:33:06.691
and our team is clinical.
00:33:06.750 --> 00:33:08.112
And the first thing we ask them is like,
00:33:08.172 --> 00:33:09.073
what's their why?
00:33:09.532 --> 00:33:11.933
If you have a clinician, I mean, again,
00:33:12.173 --> 00:33:13.355
I've had conversations with
00:33:13.815 --> 00:33:14.875
providers and they're in
00:33:14.915 --> 00:33:16.317
tears when we kind of
00:33:16.356 --> 00:33:17.457
figure out how we can help
00:33:17.497 --> 00:33:19.519
them because they want to
00:33:19.558 --> 00:33:20.818
do this thing they got trained for.
00:33:20.838 --> 00:33:21.279
And guess what?
00:33:21.539 --> 00:33:22.819
They're world-class at it.
00:33:23.240 --> 00:33:23.721
And guess what?
00:33:23.800 --> 00:33:24.842
It doesn't matter because a
00:33:24.902 --> 00:33:25.622
claim is a claim.
00:33:25.801 --> 00:33:27.743
right so I would back up and
00:33:27.784 --> 00:33:29.005
even say what is your why
00:33:29.404 --> 00:33:30.605
that clinician I promise
00:33:30.645 --> 00:33:32.008
you did not go to school to
00:33:32.048 --> 00:33:33.409
be a billionaire that's not
00:33:33.509 --> 00:33:34.269
on their on their list of
00:33:34.309 --> 00:33:35.191
things but I promise you
00:33:35.211 --> 00:33:36.151
what they did want to do is
00:33:36.191 --> 00:33:37.211
get paid fairly for their
00:33:37.271 --> 00:33:38.513
service and be able to
00:33:38.554 --> 00:33:40.255
spend time with their spend
00:33:40.275 --> 00:33:41.076
time with their patients
00:33:41.115 --> 00:33:41.797
their families their
00:33:41.836 --> 00:33:43.538
friends build into the
00:33:43.577 --> 00:33:46.520
community and what we're doing
00:33:48.153 --> 00:33:50.095
is so aligned with the why
00:33:50.194 --> 00:33:51.675
our clinicians were in clinic.
00:33:51.996 --> 00:33:52.816
We're trying to give these
00:33:52.875 --> 00:33:54.176
providers the things that
00:33:54.217 --> 00:33:55.557
they need on a day-to-day
00:33:55.597 --> 00:33:57.199
basis so they can do their job.
00:33:57.318 --> 00:33:58.838
And I say this all the time.
00:33:58.919 --> 00:33:59.740
Aaron's heard me say this.
00:33:59.960 --> 00:34:00.720
I call him Bauer,
00:34:00.740 --> 00:34:01.381
so it's weird that I'm
00:34:01.401 --> 00:34:02.340
calling him Aaron right now.
00:34:02.361 --> 00:34:03.021
His name's Bauer.
00:34:04.241 --> 00:34:05.882
um like you don't want the
00:34:05.922 --> 00:34:07.202
fourth best brain brain
00:34:07.242 --> 00:34:08.362
surgeon when that time
00:34:08.402 --> 00:34:09.663
comes for you right you
00:34:09.702 --> 00:34:10.822
don't want the first three
00:34:10.862 --> 00:34:12.264
to have they were just
00:34:12.324 --> 00:34:13.304
innovative enough to say
00:34:13.344 --> 00:34:14.403
like this dance isn't for
00:34:14.443 --> 00:34:15.443
me I'm gonna go work for
00:34:15.503 --> 00:34:17.525
google or you know run run
00:34:17.565 --> 00:34:18.804
jimmy's podcast because
00:34:18.905 --> 00:34:19.864
it's too big now you know
00:34:20.164 --> 00:34:21.284
you want those people to be
00:34:21.364 --> 00:34:22.585
so passionate about the
00:34:22.626 --> 00:34:23.985
care they're delivering for
00:34:24.025 --> 00:34:25.985
the for the the why they
00:34:26.045 --> 00:34:28.666
want to deliver high quality care so it's
00:34:29.146 --> 00:34:30.567
For us as clinicians, it's very,
00:34:30.586 --> 00:34:31.527
very easy to have these
00:34:31.568 --> 00:34:33.367
conversations to sit down and again,
00:34:33.668 --> 00:34:35.027
maybe get a little bit too
00:34:35.329 --> 00:34:36.668
emotional about the conversation.
00:34:36.688 --> 00:34:38.509
But if we pretend like that
00:34:38.548 --> 00:34:40.130
doesn't matter and that we
00:34:40.170 --> 00:34:41.969
could just continue with
00:34:42.070 --> 00:34:44.590
how we're doing things now, either one,
00:34:44.610 --> 00:34:45.311
you're not a clinician,
00:34:45.331 --> 00:34:46.530
so you don't understand or
00:34:46.550 --> 00:34:47.692
you're just not paying attention.
00:34:47.731 --> 00:34:48.172
So, again,
00:34:48.192 --> 00:34:49.371
that's kind of like where our
00:34:49.672 --> 00:34:52.012
ethos is and kind of where, you know,
00:34:52.233 --> 00:34:53.092
our approach comes from.
00:34:53.512 --> 00:34:54.934
good use of the word ethos I
00:34:54.974 --> 00:34:56.653
love ethos uh last thing we
00:34:56.673 --> 00:34:57.655
do on the show is the
00:34:57.695 --> 00:34:58.795
parting shot it just gives
00:34:58.815 --> 00:34:59.795
you guys a chance for a mic
00:34:59.815 --> 00:35:00.936
drop moment sum it up you
00:35:00.956 --> 00:35:01.856
can repeat something you've
00:35:01.896 --> 00:35:02.536
said already just to
00:35:02.597 --> 00:35:04.438
emphasize it but uh we'll
00:35:04.458 --> 00:35:05.378
go with bauer first what do
00:35:05.398 --> 00:35:08.199
you got um I would just say
00:35:08.380 --> 00:35:10.820
is you know it's ai is one
00:35:10.860 --> 00:35:12.842
of those things that is is
00:35:12.902 --> 00:35:14.242
very thanks to terminator
00:35:14.802 --> 00:35:15.822
um has some very negative
00:35:15.842 --> 00:35:16.483
connotations yeah it's one
00:35:16.503 --> 00:35:17.043
of those things that
00:35:18.405 --> 00:35:19.086
Um,
00:35:19.186 --> 00:35:21.608
it's coming along and we want to adopt
00:35:21.688 --> 00:35:23.411
it and just embracing it.
00:35:23.650 --> 00:35:24.532
And to be honest,
00:35:24.552 --> 00:35:25.913
it's going to make your life better.
00:35:26.373 --> 00:35:28.315
Um, it's not going to make things worse.
00:35:28.414 --> 00:35:29.335
It's going to make you
00:35:29.356 --> 00:35:30.237
better and kind of just
00:35:30.297 --> 00:35:31.978
touch on what April just said.
00:35:32.378 --> 00:35:33.199
It's going to allow you to
00:35:33.219 --> 00:35:34.440
accomplish your why.
00:35:34.780 --> 00:35:35.061
Right.
00:35:35.081 --> 00:35:37.362
So like every PT that is
00:35:37.402 --> 00:35:39.425
listening to this went to PT school.
00:35:40.255 --> 00:35:41.416
because they cared about patients.
00:35:41.557 --> 00:35:42.338
That's why I love working
00:35:42.358 --> 00:35:43.480
with PT specifically.
00:35:43.559 --> 00:35:44.460
I work with everyone,
00:35:44.782 --> 00:35:45.983
but you can tell a PT
00:35:46.023 --> 00:35:47.644
versus like a doctor chiropractor.
00:35:47.724 --> 00:35:50.648
I don't care who it is because we care.
00:35:50.849 --> 00:35:53.032
We truly care about the patient.
00:35:53.452 --> 00:35:53.731
Right.
00:35:53.833 --> 00:35:54.753
And we want that.
00:35:55.635 --> 00:35:56.536
experience to be the best
00:35:56.556 --> 00:35:57.215
possible we want to give
00:35:57.235 --> 00:35:59.056
the best care possible and
00:35:59.077 --> 00:35:59.797
to be honest it's probably
00:35:59.818 --> 00:36:00.838
why we're where we're at
00:36:00.858 --> 00:36:01.719
because we care about that
00:36:01.759 --> 00:36:02.338
more than the actual
00:36:02.358 --> 00:36:03.139
business side of things
00:36:03.219 --> 00:36:05.300
peace corps and so exactly
00:36:05.320 --> 00:36:08.603
yeah so embracing the the
00:36:08.762 --> 00:36:11.025
ai is not it seems scary it
00:36:11.065 --> 00:36:12.606
seems like a leaf but it's
00:36:12.626 --> 00:36:14.626
going to allow you to
00:36:14.666 --> 00:36:15.768
accomplish your why to be
00:36:15.827 --> 00:36:17.728
you to be better at you
00:36:18.108 --> 00:36:20.231
right versus just getting
00:36:20.271 --> 00:36:21.652
buried by everything we've
00:36:21.672 --> 00:36:22.371
talked about during this
00:36:22.411 --> 00:36:23.793
podcast april parting shot
00:36:25.150 --> 00:36:25.891
Yeah, I mean,
00:36:25.911 --> 00:36:27.652
to piggyback on that a little bit,
00:36:27.693 --> 00:36:29.315
it's like the whole,
00:36:29.335 --> 00:36:30.315
we talked about this earlier,
00:36:30.356 --> 00:36:31.918
but like we can't keep
00:36:31.958 --> 00:36:32.958
approaching this problem
00:36:32.998 --> 00:36:34.679
how we've been approaching it, right?
00:36:35.320 --> 00:36:36.541
I even have conversations
00:36:36.641 --> 00:36:37.503
all the time where people
00:36:37.543 --> 00:36:38.985
want to reference these
00:36:39.025 --> 00:36:40.085
dinosaurs in the industry
00:36:40.106 --> 00:36:40.985
and get their opinion.
00:36:41.367 --> 00:36:42.387
And part of me is like,
00:36:44.101 --> 00:36:45.442
Are we being too slow to
00:36:45.481 --> 00:36:46.563
change because we're
00:36:46.603 --> 00:36:47.682
getting in our own way?
00:36:48.123 --> 00:36:48.623
And again,
00:36:48.722 --> 00:36:50.704
no one's going to save what's
00:36:50.724 --> 00:36:52.085
happening right now in healthcare.
00:36:52.385 --> 00:36:54.164
And again, our mission is,
00:36:55.085 --> 00:36:56.286
I'm not gonna air quote the
00:36:56.326 --> 00:36:57.186
change healthcare,
00:36:57.425 --> 00:36:58.266
but our mission is to
00:36:58.306 --> 00:36:59.007
approach this from a
00:36:59.067 --> 00:37:01.186
completely different direction and say,
00:37:01.226 --> 00:37:02.807
hey, this is broken.
00:37:03.407 --> 00:37:04.889
And we need to fix it.
00:37:04.969 --> 00:37:05.750
And the only way we're going
00:37:05.769 --> 00:37:07.309
to fix that is taking really,
00:37:07.349 --> 00:37:07.951
really smart,
00:37:07.971 --> 00:37:08.811
driven people that are
00:37:08.831 --> 00:37:10.632
aligned on the why and be
00:37:10.692 --> 00:37:12.454
able to get together, collaborate,
00:37:12.733 --> 00:37:13.893
stop doing what we've been
00:37:13.934 --> 00:37:15.414
doing and make this happen.
00:37:15.434 --> 00:37:16.795
Because we have the data.
00:37:17.376 --> 00:37:18.396
We have the tools.
00:37:18.697 --> 00:37:19.737
So we need to kind of
00:37:19.757 --> 00:37:21.099
combine together there and just...
00:37:21.559 --> 00:37:22.760
be able to highlight the
00:37:22.780 --> 00:37:23.980
things that are missing and
00:37:24.019 --> 00:37:25.181
again attack it from a
00:37:25.240 --> 00:37:26.481
different a different
00:37:26.501 --> 00:37:27.581
direction because seeing
00:37:27.641 --> 00:37:29.081
more patients you know
00:37:29.202 --> 00:37:30.943
adding a force plate you
00:37:30.963 --> 00:37:32.023
know adding blood flow
00:37:32.043 --> 00:37:32.864
restrictions and some other
00:37:32.903 --> 00:37:34.344
modalities you know you can
00:37:34.563 --> 00:37:35.585
you'll get the barkers out
00:37:35.625 --> 00:37:36.525
of the bleachers saying
00:37:36.545 --> 00:37:37.905
that there's no efficacy
00:37:37.945 --> 00:37:39.146
there in any of that but
00:37:39.246 --> 00:37:40.226
patients like it so you can
00:37:40.246 --> 00:37:41.706
make money I mean that is
00:37:41.788 --> 00:37:43.168
not the right way the right
00:37:43.208 --> 00:37:44.688
way here right is taking
00:37:44.728 --> 00:37:45.989
what we're doing the value
00:37:46.009 --> 00:37:47.670
we bring and making sure
00:37:47.949 --> 00:37:49.731
that the care we're rendering um
00:37:50.231 --> 00:37:51.610
continue to support us
00:37:51.690 --> 00:37:52.952
rendering high quality care.
00:37:53.572 --> 00:37:54.731
Othellus.com,
00:37:54.931 --> 00:37:56.713
AI power and operations for healthcare.
00:37:56.733 --> 00:37:58.632
Appreciate you guys weighing in on this.
00:37:58.693 --> 00:37:59.114
I think there's a,
00:37:59.534 --> 00:38:00.333
I think that the end of the
00:38:00.353 --> 00:38:02.213
diving board is very crowded these days.
00:38:02.313 --> 00:38:03.315
People are,
00:38:03.355 --> 00:38:05.295
understand that they need to do something,
00:38:05.375 --> 00:38:07.175
but humans are going to humans.
00:38:07.195 --> 00:38:07.815
So they're saying, okay,
00:38:07.835 --> 00:38:08.396
I'm going to wait till
00:38:08.436 --> 00:38:09.315
enough people have jumped.
00:38:10.717 --> 00:38:11.737
And I think what I'm hearing
00:38:11.856 --> 00:38:13.617
is you got to do something.
00:38:13.797 --> 00:38:14.637
You might as well go with someone.
00:38:14.677 --> 00:38:15.597
People are jumping.
00:38:15.657 --> 00:38:15.878
Yeah.
00:38:15.918 --> 00:38:16.597
People are jumping.
00:38:17.139 --> 00:38:18.099
Gentlemen, appreciate the time.
00:38:18.139 --> 00:38:18.639
Thank you for this.
00:38:19.956 --> 00:38:20.380
Thank you.
00:38:20.927 --> 00:38:21.391
Thanks, Jimmy.
00:38:21.411 --> 00:38:21.876
Appreciate it.