Oct. 2, 2024

The AI Revolution in Physical Therapy: Inside Athelas' Game-Changing Tools

The AI Revolution in Physical Therapy: Inside Athelas' Game-Changing Tools

Jimmy McKay is joined by special guests from Athelas to explore the groundbreaking role of artificial intelligence (AI) in transforming physical therapy practices. Learn how Athelas' AI-powered tools are driving higher efficiency, reducing burnout, improving denial management, and increasing revenue for clinics across the country. Discover how clinics can leverage AI to streamline operations, improve patient care, and adapt to the fast-evolving healthcare landscape. Plus, insights on how AI is helping clinics enhance patient satisfaction by automating routine tasks and giving providers more time for personal touch care.



Key Points Discussed:


The role of AI in improving clinic efficiency, including AI-driven billing and denial management.

Real-time data analytics and how it helps clinics make better business decisions.


How AI-driven documentation reduces clinician burnout and improves patient care.


The impact of AI on revenue growth, including cleaner claims and faster payments.


How adopting AI technology can be a competitive advantage for physical therapy clinics.


Target Audience: Physical therapy professionals, clinic owners, healthcare administrators, and anyone interested in the integration of AI into healthcare practices.


WEBVTT

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All right, let's,

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let's do the quick intros out of the way,

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Aaron, Avril, like introduce yourselves,

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like real quick background, you know,

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like your,

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your superhero backstory in

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pill form and then sort of

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context of what you guys

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get to do now in your role.

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Aaron, why don't you go first?

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Okay.

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Um, yeah, so my name is Aaron Bauer.

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I'm physical therapist and

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I've practiced for twelve years now.

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Um,

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and I've worked in kind of any setting

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there's been out there, um,

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started outpatient,

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did some traveling for a while.

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Then stuck about one clinic

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and basically worked my way

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up to the manager role.

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And that was my most recent job title.

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So got to see running the

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clinic from the inside, what that entails,

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dealing with staff therapists,

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dealing with insurances,

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dealing with documentation requirements.

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And so dealing with that for a few years,

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as most people in that position,

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a lot of it wears on you, drags you down.

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Yeah.

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And it just gets old really.

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And so you, you,

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there's kind of two ways to go.

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Do you want to make a

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difference from the inside of that clinic,

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try to make that clinic as

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best as you can,

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or kind of the route I

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decided to take was trying

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to go bigger and go on the

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outside and try to help

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from the outside in.

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And so, um, earlier this year, um,

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actually with the help of April, um,

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I came to a company called the fellas, um,

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which is a health

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healthcare tech company.

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that really utilizes AI into

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practice management.

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Um, really with a thought,

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general thought of making a

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difference in healthcare, you know,

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and even PT specifically, um,

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to easing kind of what I

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just complained about in

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terms of my manager role, right.

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Documentation, billing, insurance,

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all that.

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And so, um,

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basically I get to have

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conversations to who I used

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to be every day.

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Um,

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but the fun thing is it's helping those

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people try to change their

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life for the better.

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And what in turn does is, you know,

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hopefully everyone's

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thinking about the patient.

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You know,

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if I change who I was five years ago,

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that in turn is going to

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change the patient's life.

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Yeah.

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Avril, like what's your story?

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You, you suckered Aaron into, to, to, to,

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what's your, what's your background?

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I can give you some

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background on how I suckered him in here,

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but maybe that's for,

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for a different conversation.

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But yeah, my, I mean,

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my name's Avril Suture.

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I'm a PT again by trade.

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Most of my professional

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career was spent in Scottsdale.

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We kind of,

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Built this practice that I

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thought twelve years ago

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when I started practice was

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what exactly I wanted to do

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and be and twelve years

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later Shockingly everybody

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that told you that you

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wouldn't be the same human

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was right and I was like shoot.

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I love my career I don't

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subscribe to the everyone

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wants to be miserable and

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there's all these things

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wrong I felt like I did

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exactly what I set out to

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do and it just what I just

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what didn't have those same

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goals You know,

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it was looking to start a

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family got married

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Didn't have any family in

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Arizona where I was and thought like,

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what's next for me?

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Like, how can I best affect this?

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Our organization was

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acquired by our friends.

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I approached them with a new, more of a,

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not even a job title,

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but a new approach to how

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we could kind of build our

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talent in this organization

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and how I can affect that

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kind of from two different pillars.

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Built that, presented that.

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was offered that and kind of

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looked at the players and

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kind of looked at what I

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wanted for myself and my family.

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And it just didn't align

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with who I was anymore.

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So I joined Othellus at the

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beginning of this year.

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I think I was the fifth guy

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at the time on our clinical

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team under this bigger umbrella.

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And next thing you know,

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we're scaling a clinical

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team of only providers.

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So MDs, PTs, OTs, nurse practitioners,

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speech, respiratory therapists.

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We've scaled this team now

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greater than forty.

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And I don't think there's

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much even hovering over the

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break at this point.

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And I think from a professional standpoint,

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it wasn't that I wasn't

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affecting who I wanted to

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affect with every day on

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the clinical side.

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I just looked at this as an

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opportunity to not only

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continue building

00:04:13.919 --> 00:04:15.180
professionally within health care,

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but to also

00:04:16.300 --> 00:04:17.961
take just a completely different approach.

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I mean,

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Aaron could tell you this over a

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different story.

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But I literally called Aaron.

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I knew he wanted to move to Denver.

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I knew we needed someone in Denver.

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And I selfishly was also moving to Denver.

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And he's one of my best friends.

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I was in his wedding.

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He was in mine in Costa Rica.

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And I know his wife really well, too.

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So I also want to keep him

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safe and not piss her off.

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It was like, hey, bud,

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I had this opportunity and

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I don't want you to take it

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for two years because I

00:04:42.230 --> 00:04:43.290
don't need you to put, you know,

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you on my back and jump on

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a sword altogether.

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The opportunities just

00:04:47.932 --> 00:04:49.052
seemed so incredible.

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I would feel guilty if I

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didn't at least present it

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to you and let you make the

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best decision for you and your family.

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So that's kind of how I feel

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about what we're doing and the mission,

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the why and the people involved.

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And that's kind of how we got started.

00:05:03.276 --> 00:05:04.216
And here we are.

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Good, good context.

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All right.

00:05:05.677 --> 00:05:06.716
So now we know the players, right?

00:05:06.737 --> 00:05:08.038
It's always good to figure

00:05:08.057 --> 00:05:08.937
out who's the who.

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But now what's the what?

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So Othellus,

00:05:12.399 --> 00:05:13.139
I'm probably going to say it

00:05:13.158 --> 00:05:15.579
wrong because... No, that's right.

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Most people say it wrong, yeah.

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What does Othellus seek to do, right?

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What is its purpose?

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What is its like, you know,

00:05:23.440 --> 00:05:24.600
don't give me the vision statement.

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That's for people who know

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how to write more poetically.

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But like... It's for you.

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Some people will say,

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give me the elevator pitch,

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but I don't like the elevator pitch.

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I still have ADD.

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It's too long.

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I like the falling off a cliff pitch,

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which is I'm about to fall off a cliff.

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What can you get in my ear

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before I actually hit the ground?

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So what does it seek to do?

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What's the big idea?

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Yeah, I mean,

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Athellas is a technology

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first company that's entered health care.

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So they started in this RPM space, right?

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So think of finger prick blood testing.

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They had it geared more

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towards white blood cell.

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They're FDA approved.

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In exploring that,

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they found that the actual

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issue here wasn't about

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giving providers more

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things and cool things to do.

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It was,

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how are they getting actually paid

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for their time?

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And they realized it wasn't

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trying to get them paid

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more on every RPM event.

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It was actually that they

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weren't getting paid for

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every single interaction

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with every single patient.

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And they were essentially

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working for less and less every year.

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They took this approach of

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we're technology.

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We have super,

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super high level engineers

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and incredible people in

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the background that

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understood like how the

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billing cycle worked.

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And they took that

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technology and applied it

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to the revenue cycle,

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being able to essentially

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automate the revenue cycle

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from everything from

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eligibility to submitting

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claims to working denials.

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And that's how they started.

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we we don't like to approach

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it that way and saying like

00:06:47.516 --> 00:06:48.596
all we do is revenue cycle

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management from a high end

00:06:50.257 --> 00:06:52.038
othellus is a technology

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first company that is

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setting out to solve the

00:06:55.221 --> 00:06:56.822
normal everyday today

00:06:56.862 --> 00:06:58.502
problems in healthcare okay

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all right good context so

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now we'll we'll zoom in

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because you guys are pts I

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heard I heard you say that

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you're pts you're like us

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right the audience

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From a business and clinical perspective,

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because a clinic is a business, right?

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We went into PT school.

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We thought we were going to work.

00:07:14.014 --> 00:07:14.915
We call it the Peace Corps gene.

00:07:14.935 --> 00:07:16.255
We're just going to help people, right?

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But to do that, you have to have business,

00:07:18.916 --> 00:07:19.076
right?

00:07:19.117 --> 00:07:20.617
It's some sort of infrastructure, right?

00:07:20.937 --> 00:07:21.658
So from a business and

00:07:21.678 --> 00:07:22.559
clinical perspective,

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how can tech tools do the

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things you're talking about?

00:07:26.521 --> 00:07:27.860
Streamline daily operations

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in something like where you were, Aaron,

00:07:30.281 --> 00:07:30.961
like a couple years ago,

00:07:30.982 --> 00:07:32.242
like a busy PT clinic.

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Yeah.

00:07:34.713 --> 00:07:35.915
And so basically it's giving

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the tools that we have in

00:07:37.495 --> 00:07:38.456
everyday business,

00:07:38.536 --> 00:07:39.338
but in the healthcare

00:07:39.358 --> 00:07:40.819
setting to basically fight

00:07:41.218 --> 00:07:42.740
the fight against insurances.

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And so one thing that I

00:07:45.442 --> 00:07:46.923
didn't be honest as a manager,

00:07:47.004 --> 00:07:47.644
I didn't even know this

00:07:47.824 --> 00:07:50.045
before coming to FLS is, well,

00:07:50.086 --> 00:07:50.547
guess what?

00:07:50.567 --> 00:07:50.747
You know,

00:07:50.766 --> 00:07:52.567
we're talking about AI and if we

00:07:52.608 --> 00:07:53.829
want to incorporate our practice,

00:07:53.869 --> 00:07:54.730
well guess who is

00:07:54.790 --> 00:07:55.891
incorporating into their

00:07:55.930 --> 00:07:58.312
practice insurance companies, right?

00:07:58.725 --> 00:08:00.826
and so um they are actually

00:08:00.906 --> 00:08:02.548
utilizing it um there's

00:08:02.588 --> 00:08:04.608
certain certain insurance

00:08:04.629 --> 00:08:05.389
companies I'm not going to

00:08:05.410 --> 00:08:07.290
name names that were using

00:08:07.411 --> 00:08:09.132
it um to basically

00:08:09.232 --> 00:08:10.391
automatically do denials

00:08:10.913 --> 00:08:12.353
and they were just using

00:08:12.372 --> 00:08:13.593
the ai and this was even on

00:08:13.733 --> 00:08:15.334
peer-to-peer denials right

00:08:15.375 --> 00:08:16.596
so it's supposed to be a pt

00:08:16.636 --> 00:08:18.576
like us reviewing a case

00:08:19.137 --> 00:08:20.858
and saying should we do

00:08:20.898 --> 00:08:21.637
more treatment should we

00:08:21.658 --> 00:08:22.718
not should we not whatever

00:08:22.978 --> 00:08:24.920
they were using ai in these peer-to-peer

00:08:25.406 --> 00:08:25.687
peers,

00:08:25.766 --> 00:08:27.067
I think it was like you can correct

00:08:27.088 --> 00:08:27.869
me if I'm wrong, April,

00:08:27.889 --> 00:08:29.829
but like seven hundred thousand.

00:08:30.170 --> 00:08:32.030
And they did the math and it

00:08:32.071 --> 00:08:34.932
was like seconds per year.

00:08:35.754 --> 00:08:36.073
Yes.

00:08:36.394 --> 00:08:36.693
Right.

00:08:37.174 --> 00:08:39.196
And so basically the idea is

00:08:39.235 --> 00:08:40.836
to give those same tools

00:08:41.096 --> 00:08:42.717
that are using against us

00:08:43.138 --> 00:08:44.799
and put that in the hands of providers.

00:08:45.139 --> 00:08:45.399
Right.

00:08:45.659 --> 00:08:47.181
To fight the fight with

00:08:47.380 --> 00:08:51.264
equal power versus being, you know,

00:08:51.303 --> 00:08:52.464
just run over by those

00:08:52.504 --> 00:08:53.225
insurance companies.

00:08:53.652 --> 00:08:53.991
Yeah.

00:08:54.091 --> 00:08:54.192
Yeah.

00:08:54.211 --> 00:08:55.331
We've talked about this before.

00:08:56.352 --> 00:08:59.013
I still think my friends are

00:08:59.033 --> 00:09:00.394
not necessarily tech savvy.

00:09:00.433 --> 00:09:01.094
They'll admit that.

00:09:01.173 --> 00:09:02.114
So they look at me like I'm

00:09:02.474 --> 00:09:03.774
the person who understands AI.

00:09:03.875 --> 00:09:05.315
And even I'm saying I

00:09:05.394 --> 00:09:06.375
understand it like one

00:09:06.434 --> 00:09:08.316
tenth of one hundredth of one percent.

00:09:08.836 --> 00:09:09.995
And I heard someone, you know,

00:09:10.015 --> 00:09:11.135
I think I started saying

00:09:11.176 --> 00:09:12.397
like or using the analogy

00:09:12.756 --> 00:09:13.836
artificial intelligence is

00:09:13.876 --> 00:09:14.797
like you could chop down a

00:09:14.836 --> 00:09:15.677
tree with an ax or you

00:09:15.697 --> 00:09:17.158
could chop down a tree with a chainsaw.

00:09:18.258 --> 00:09:18.798
And you're going to see

00:09:18.817 --> 00:09:19.839
juice versus squeeze.

00:09:19.899 --> 00:09:20.658
So it's a tool.

00:09:20.739 --> 00:09:21.399
And then I heard someone

00:09:21.418 --> 00:09:22.200
else the other day,

00:09:22.220 --> 00:09:24.360
I think it was Rory Sutherland,

00:09:24.380 --> 00:09:26.402
say artificial intelligence

00:09:26.461 --> 00:09:27.282
isn't necessarily a tool.

00:09:27.302 --> 00:09:27.562
He's like,

00:09:27.581 --> 00:09:28.802
it's an agent because it's the

00:09:28.842 --> 00:09:29.143
difference.

00:09:29.163 --> 00:09:30.163
It's like the chainsaw still

00:09:30.182 --> 00:09:31.283
needs someone to run it.

00:09:31.604 --> 00:09:32.344
This is the kind of thing

00:09:32.364 --> 00:09:33.804
where you can teach it to do something,

00:09:34.684 --> 00:09:35.365
push go.

00:09:35.745 --> 00:09:36.826
And not only will it just go

00:09:36.846 --> 00:09:38.647
around the track like a train,

00:09:38.687 --> 00:09:39.506
like a toy train,

00:09:39.866 --> 00:09:41.988
it'll make decisions and change course.

00:09:42.067 --> 00:09:43.568
It will go off the tracks automatically.

00:09:43.708 --> 00:09:44.649
if you give it parameters

00:09:44.750 --> 00:09:46.551
and it can even react to

00:09:46.571 --> 00:09:48.432
things that you haven't taught it yet.

00:09:48.653 --> 00:09:49.673
So that's where it's not a program.

00:09:49.693 --> 00:09:50.554
It's not just gonna run.

00:09:50.955 --> 00:09:52.416
It thinks and moves and acts.

00:09:52.716 --> 00:09:53.797
And this is eventually we'll

00:09:53.817 --> 00:09:55.359
just get Skynet and the Terminator.

00:09:56.567 --> 00:09:58.107
But you're now highlighting

00:09:58.128 --> 00:09:59.548
like this is accessible to

00:09:59.587 --> 00:10:01.369
people who are just PTs.

00:10:01.408 --> 00:10:03.049
And I'm using air quotes on a podcast,

00:10:03.289 --> 00:10:05.630
which is now you can be using it.

00:10:06.191 --> 00:10:07.032
And I don't want to put

00:10:07.072 --> 00:10:07.871
words in either your mouth,

00:10:07.912 --> 00:10:09.753
but it feels like if you're not using it,

00:10:10.153 --> 00:10:11.094
you are trying to cut down

00:10:11.114 --> 00:10:12.813
a tree with a spoon while

00:10:12.854 --> 00:10:14.934
the people who are also in your sphere,

00:10:15.135 --> 00:10:16.716
other companies, insurance, whatever,

00:10:17.015 --> 00:10:17.797
they're cutting it down

00:10:17.836 --> 00:10:19.096
with robot chainsaws.

00:10:19.116 --> 00:10:19.277
Yeah.

00:10:19.297 --> 00:10:21.698
Yeah.

00:10:23.291 --> 00:10:24.432
But I think another thing to

00:10:24.491 --> 00:10:26.234
jump in there too is that,

00:10:27.235 --> 00:10:28.316
and this is kind of a

00:10:28.456 --> 00:10:30.057
pushback from healthcare in

00:10:30.118 --> 00:10:30.839
general because we don't

00:10:30.859 --> 00:10:31.740
like to change anything,

00:10:31.820 --> 00:10:33.701
is there is folks that

00:10:33.782 --> 00:10:34.543
actually think that

00:10:34.582 --> 00:10:35.644
technology is going to

00:10:35.683 --> 00:10:36.664
replace human beings.

00:10:37.005 --> 00:10:37.505
Yeah.

00:10:37.566 --> 00:10:37.765
Right?

00:10:38.246 --> 00:10:39.268
And a good friend of mine

00:10:39.288 --> 00:10:40.428
who's actually now working with,

00:10:40.448 --> 00:10:41.330
I think you know him well.

00:10:41.350 --> 00:10:42.311
You know Anand Choksi?

00:10:42.331 --> 00:10:42.631
You know him?

00:10:42.652 --> 00:10:43.692
Yeah, yeah, yeah.

00:10:45.114 --> 00:10:45.394
Yeah.

00:10:45.413 --> 00:10:45.793
So he's a good,

00:10:45.813 --> 00:10:46.553
we actually just brought

00:10:46.573 --> 00:10:47.095
him onto our team.

00:10:47.115 --> 00:10:47.455
He says, hi,

00:10:47.475 --> 00:10:48.375
talk to him early this morning,

00:10:48.394 --> 00:10:49.115
said we were going to talk,

00:10:49.755 --> 00:10:52.197
but it's not technology replacing people.

00:10:52.238 --> 00:10:54.119
It's the clinicians, it's the practices,

00:10:54.158 --> 00:10:55.119
it's the leaders that

00:10:55.259 --> 00:10:56.500
understand the use case of

00:10:56.519 --> 00:10:57.500
the technology that will

00:10:57.520 --> 00:10:58.360
replace everything.

00:10:58.701 --> 00:10:58.941
Yeah.

00:10:59.000 --> 00:10:59.160
Right.

00:10:59.181 --> 00:11:00.501
So we're not looking to,

00:11:00.822 --> 00:11:02.322
we're not looking to take

00:11:02.342 --> 00:11:03.663
humans out of the equation.

00:11:03.683 --> 00:11:04.825
We're looking to make humans

00:11:04.845 --> 00:11:06.384
as efficient as we can so

00:11:06.405 --> 00:11:07.385
they could spend their time

00:11:07.405 --> 00:11:08.547
where it's the most necessary.

00:11:09.307 --> 00:11:10.528
we have the data to support

00:11:10.768 --> 00:11:12.048
hey the tech can do this

00:11:12.109 --> 00:11:13.389
very easily efficiently

00:11:13.448 --> 00:11:14.350
without error they don't

00:11:14.370 --> 00:11:15.230
take vacation they'll get

00:11:15.269 --> 00:11:16.490
sick but we need humans

00:11:16.530 --> 00:11:18.152
here if we give the humans

00:11:18.192 --> 00:11:19.272
time they can spend time

00:11:19.292 --> 00:11:20.493
there so we talked about

00:11:20.932 --> 00:11:22.333
the financial strain before

00:11:22.354 --> 00:11:23.294
we actually hit record this

00:11:23.315 --> 00:11:23.995
is why I should just hit

00:11:24.034 --> 00:11:24.794
record as soon as people

00:11:24.835 --> 00:11:25.796
pop on but we talked about

00:11:26.076 --> 00:11:27.496
hey we love we all want

00:11:27.537 --> 00:11:28.456
change we complain for

00:11:28.496 --> 00:11:29.158
change and when we're

00:11:29.217 --> 00:11:29.798
presented with an

00:11:29.817 --> 00:11:30.778
opportunity to change

00:11:30.879 --> 00:11:32.038
myself included we

00:11:32.058 --> 00:11:33.139
typically just say I will

00:11:33.360 --> 00:11:35.360
just not right now um how

00:11:35.561 --> 00:11:36.522
and I heard a great quote I

00:11:36.542 --> 00:11:37.462
love stealing quotes I just

00:11:37.523 --> 00:11:38.123
never remember who said

00:11:38.143 --> 00:11:40.664
them but it's um you won't

00:11:40.705 --> 00:11:41.885
take action until the pain

00:11:41.926 --> 00:11:44.707
of inaction is greater than

00:11:44.727 --> 00:11:45.668
the pain of action so it's

00:11:45.688 --> 00:11:46.269
like I'm not going to get

00:11:46.289 --> 00:11:47.090
off the couch until it

00:11:47.129 --> 00:11:48.311
hurts so much that I just

00:11:48.370 --> 00:11:49.371
feel out of shape or

00:11:49.392 --> 00:11:50.552
whatever I'm not going to

00:11:50.613 --> 00:11:51.933
do it until that hurts more

00:11:51.974 --> 00:11:53.414
than the actual thing so

00:11:53.434 --> 00:11:54.436
we'll talk about a specific

00:11:54.475 --> 00:11:56.177
pain financial strain of

00:11:56.236 --> 00:11:57.577
decreasing reimbursement we

00:11:57.599 --> 00:11:58.839
can get mad at all we want

00:11:59.769 --> 00:12:01.010
yelling about it change it

00:12:01.051 --> 00:12:02.691
though so the rates are are

00:12:02.730 --> 00:12:03.932
growing concern for pts

00:12:04.111 --> 00:12:05.392
what role do you two see

00:12:05.432 --> 00:12:06.832
technology playing in

00:12:06.913 --> 00:12:08.053
helping helping clinics

00:12:08.114 --> 00:12:09.254
maintain profitability

00:12:09.673 --> 00:12:10.754
without compromising

00:12:10.815 --> 00:12:11.554
patient care because if you

00:12:11.575 --> 00:12:12.434
can't do that you're not

00:12:12.455 --> 00:12:13.775
going to exist then there's

00:12:14.035 --> 00:12:15.417
no patient care you have to

00:12:15.437 --> 00:12:16.417
be paying attention to this

00:12:16.756 --> 00:12:17.817
if you are listening so

00:12:18.278 --> 00:12:19.278
when I throw that out there

00:12:19.298 --> 00:12:21.658
no no pressure but how how

00:12:21.678 --> 00:12:22.720
would you how would you sum

00:12:22.740 --> 00:12:23.480
that up or what should we

00:12:23.500 --> 00:12:25.181
be doing in in that in that area

00:12:26.710 --> 00:12:27.010
And Jimmy,

00:12:27.051 --> 00:12:28.493
I love that because that's where

00:12:28.513 --> 00:12:29.053
we start.

00:12:29.134 --> 00:12:31.778
Again, how Othellus approaches it, right?

00:12:31.878 --> 00:12:32.619
It's education.

00:12:33.019 --> 00:12:35.583
We have practices, good friends of mine,

00:12:35.624 --> 00:12:37.527
colleagues, friends, kind of in between.

00:12:38.615 --> 00:12:39.936
they'll tell me they have a biller.

00:12:40.636 --> 00:12:41.317
I'm like, hey,

00:12:41.336 --> 00:12:42.738
this is kind of the space where I'm like,

00:12:42.778 --> 00:12:43.379
oh, I'm good.

00:12:43.479 --> 00:12:44.159
I have a bill.

00:12:44.240 --> 00:12:44.899
It's like, of course you do.

00:12:44.919 --> 00:12:45.600
The lights are on.

00:12:45.841 --> 00:12:46.620
You submit claims.

00:12:46.662 --> 00:12:48.403
I hope you have a biller, right?

00:12:48.423 --> 00:12:50.224
So even in our essence, it's education.

00:12:50.524 --> 00:12:52.326
Like when we talk to a practice,

00:12:52.785 --> 00:12:53.767
we take an approach.

00:12:53.846 --> 00:12:55.389
We don't have any money involved.

00:12:55.448 --> 00:12:56.950
It's completely complimentary,

00:12:57.250 --> 00:12:58.010
no obligation.

00:12:58.051 --> 00:12:59.552
We just jump in with a practice.

00:12:59.591 --> 00:13:01.133
We pull their data and we

00:13:01.173 --> 00:13:02.374
build them this dashboard.

00:13:02.714 --> 00:13:03.914
And it's for education.

00:13:04.056 --> 00:13:05.836
It's how are you actually doing?

00:13:05.917 --> 00:13:08.078
And they have, Jimmy, they have no idea.

00:13:08.418 --> 00:13:09.600
I'm talking about, on paper,

00:13:09.841 --> 00:13:11.121
successful practices.

00:13:11.361 --> 00:13:12.423
Everyone knows who they are.

00:13:12.764 --> 00:13:13.945
We rip off the Band-Aid.

00:13:14.225 --> 00:13:15.886
We pull every single metric

00:13:16.067 --> 00:13:18.229
that you possibly could

00:13:18.249 --> 00:13:20.030
think of that would show,

00:13:20.471 --> 00:13:22.854
is your process in a place

00:13:23.114 --> 00:13:24.075
where you're pushing

00:13:24.134 --> 00:13:25.277
success for the practice?

00:13:25.797 --> 00:13:27.437
And the overwhelming answer

00:13:27.477 --> 00:13:28.518
is absolutely not.

00:13:28.878 --> 00:13:30.458
And then we can walk them through these,

00:13:30.778 --> 00:13:32.458
you know, normal metrics for business.

00:13:32.499 --> 00:13:33.659
But for some reason, health care,

00:13:33.679 --> 00:13:35.120
it's the sexy thing to talk about,

00:13:35.159 --> 00:13:36.041
like transparency.

00:13:36.061 --> 00:13:36.360
It's like,

00:13:36.681 --> 00:13:38.100
how are you collecting based on

00:13:38.160 --> 00:13:38.922
your locality?

00:13:39.282 --> 00:13:39.522
Right.

00:13:39.841 --> 00:13:41.341
How is your buckets of work

00:13:41.461 --> 00:13:42.682
of claims looking?

00:13:42.982 --> 00:13:45.163
Are you getting paid before this this

00:13:46.163 --> 00:13:46.524
dark,

00:13:46.924 --> 00:13:48.666
ninety day period where insurance

00:13:48.706 --> 00:13:50.227
companies have just decided

00:13:50.268 --> 00:13:51.349
they're not going to pay us.

00:13:51.908 --> 00:13:53.029
How are you getting how are

00:13:53.049 --> 00:13:54.451
you doing with every code?

00:13:54.552 --> 00:13:56.352
How are you getting paid with every payer?

00:13:56.974 --> 00:13:57.474
And again,

00:13:57.914 --> 00:13:59.155
I'm not talking about the people

00:13:59.196 --> 00:14:00.496
who know they're bleeding.

00:14:00.797 --> 00:14:03.099
The worst cases we have that

00:14:03.139 --> 00:14:03.779
turn into these

00:14:04.421 --> 00:14:06.022
outrageously lucrative

00:14:06.322 --> 00:14:07.243
partnerships for these

00:14:07.283 --> 00:14:08.604
practices to work with us

00:14:08.644 --> 00:14:09.946
is because they're like, oh, my God,

00:14:10.326 --> 00:14:12.368
I have no idea.

00:14:12.467 --> 00:14:12.607
Yeah.

00:14:12.727 --> 00:14:13.587
That I wasn't working.

00:14:13.727 --> 00:14:14.589
I have to do two or three

00:14:14.629 --> 00:14:15.668
more surgeries every week.

00:14:15.788 --> 00:14:16.929
I got to see ten more patients.

00:14:17.330 --> 00:14:18.571
I got to ask my staff to

00:14:18.971 --> 00:14:20.051
pick up Saturday mornings

00:14:20.370 --> 00:14:21.351
so that we can pay the

00:14:21.812 --> 00:14:22.572
front desk because we're

00:14:22.591 --> 00:14:23.773
making less and less and less.

00:14:24.312 --> 00:14:25.092
So that's our essence.

00:14:25.153 --> 00:14:25.874
It's education.

00:14:26.274 --> 00:14:28.294
You can talk all you want about AI.

00:14:28.315 --> 00:14:29.875
You can talk about all these

00:14:29.916 --> 00:14:32.236
different tools, these different add-ons.

00:14:32.256 --> 00:14:33.216
You could have your practice

00:14:33.236 --> 00:14:35.677
to be more ROI,

00:14:35.738 --> 00:14:37.219
revenue generating streams.

00:14:37.639 --> 00:14:39.100
They have no clue how

00:14:39.120 --> 00:14:40.200
they're doing with every

00:14:40.240 --> 00:14:40.960
single interaction.

00:14:40.980 --> 00:14:41.921
So that's our basis.

00:14:42.360 --> 00:14:43.240
This is what it is.

00:14:43.861 --> 00:14:44.822
This is how it feels.

00:14:44.961 --> 00:14:46.143
I'm sorry sometimes.

00:14:46.462 --> 00:14:47.523
And then we can walk through

00:14:47.543 --> 00:14:49.524
the tech and then educate.

00:14:49.865 --> 00:14:51.684
This is how the tech moves

00:14:51.725 --> 00:14:54.086
those numbers in ways that

00:14:54.106 --> 00:14:55.407
matter for the practice, right?

00:14:56.168 --> 00:14:57.427
Which direction they need to move.

00:14:57.648 --> 00:14:58.849
Let's talk about the tech in a second.

00:14:59.428 --> 00:15:00.408
But what's the reason?

00:15:00.590 --> 00:15:00.809
Are we...

00:15:01.899 --> 00:15:02.900
is it a blind spot?

00:15:03.041 --> 00:15:04.201
Do we just jump in and we,

00:15:04.442 --> 00:15:06.504
we have our eyes set on helping people.

00:15:06.543 --> 00:15:07.845
So we just run as fast as we

00:15:07.884 --> 00:15:08.605
can to get to that.

00:15:08.926 --> 00:15:10.086
And we skip steps.

00:15:10.106 --> 00:15:11.707
I mean, you're,

00:15:11.748 --> 00:15:12.609
what you're doing is like

00:15:12.649 --> 00:15:13.990
bar rescue for clinics, right?

00:15:14.009 --> 00:15:14.669
You're saying like,

00:15:14.750 --> 00:15:15.331
you're going to blow up in

00:15:15.350 --> 00:15:16.211
your books and we're going

00:15:16.230 --> 00:15:17.272
to show the processes and

00:15:17.292 --> 00:15:18.072
you tell me how much you're

00:15:18.092 --> 00:15:18.732
paying for chicken.

00:15:18.753 --> 00:15:19.933
And we're going to be like, dude,

00:15:19.994 --> 00:15:21.054
you got to look at these things.

00:15:21.095 --> 00:15:21.936
But a lot of times we don't

00:15:21.956 --> 00:15:22.897
like to look under the bed

00:15:22.917 --> 00:15:23.576
because that's where the

00:15:23.616 --> 00:15:24.398
dust bunnies are.

00:15:24.798 --> 00:15:25.558
So what's the reason?

00:15:26.219 --> 00:15:26.940
Are we,

00:15:26.980 --> 00:15:28.681
are humans humaning and themselves

00:15:28.701 --> 00:15:29.341
into this problem?

00:15:30.269 --> 00:15:31.370
I'm going to let Abel answer

00:15:31.431 --> 00:15:32.451
this one because he already,

00:15:32.532 --> 00:15:34.053
I know who he's going to blame for this.

00:15:34.073 --> 00:15:35.414
Well, yeah, I mean,

00:15:35.434 --> 00:15:36.076
don't get me started

00:15:36.096 --> 00:15:37.076
because I have good relations there.

00:15:38.118 --> 00:15:38.379
But look,

00:15:38.599 --> 00:15:40.139
providers need to be good at

00:15:40.200 --> 00:15:41.061
providing health care.

00:15:41.282 --> 00:15:43.043
This is our fault by putting

00:15:43.082 --> 00:15:45.285
health care in the same bucket as Apple,

00:15:45.485 --> 00:15:47.488
you know, as Microsoft, right?

00:15:47.807 --> 00:15:48.889
If you take stakeholder

00:15:48.909 --> 00:15:50.071
value and put it next to

00:15:50.650 --> 00:15:51.773
what is the provider's goal?

00:15:52.253 --> 00:15:54.014
What is the provider's goal there?

00:15:54.354 --> 00:15:56.056
They could not be more separated.

00:15:56.355 --> 00:15:57.256
What you're going to do

00:15:57.277 --> 00:15:58.616
that's the best decision to

00:15:58.657 --> 00:15:59.677
make money in your practice

00:15:59.977 --> 00:16:01.318
has nothing to do with the

00:16:01.339 --> 00:16:02.320
best thing for the patient.

00:16:02.620 --> 00:16:03.280
It just doesn't.

00:16:03.561 --> 00:16:05.261
And we're trying to figure out how it does,

00:16:05.682 --> 00:16:05.902
right?

00:16:06.243 --> 00:16:07.823
If someone walks in and the

00:16:07.864 --> 00:16:08.484
best thing you could

00:16:08.524 --> 00:16:09.705
possibly do for them is

00:16:09.924 --> 00:16:11.206
some rehab and some time

00:16:11.245 --> 00:16:13.148
and some scaling back and some activity,

00:16:13.956 --> 00:16:14.777
but you could give them an

00:16:14.817 --> 00:16:16.097
injection and you can't get

00:16:16.158 --> 00:16:17.019
sued and I can make five

00:16:17.038 --> 00:16:17.859
hundred bucks on that.

00:16:18.179 --> 00:16:18.879
Like you've just put this

00:16:18.919 --> 00:16:20.621
practice in a big conundrum because,

00:16:20.662 --> 00:16:20.822
you know,

00:16:20.861 --> 00:16:22.302
it's this continuum of what's right.

00:16:22.722 --> 00:16:23.563
It's literally putting

00:16:23.624 --> 00:16:24.784
providers in a position

00:16:24.804 --> 00:16:26.105
where they don't have an MBA.

00:16:26.145 --> 00:16:27.326
They haven't ran businesses.

00:16:27.626 --> 00:16:28.528
And then you're asking them

00:16:28.548 --> 00:16:30.330
to take the care that they're rendering,

00:16:31.230 --> 00:16:32.130
but also asking them to

00:16:32.171 --> 00:16:33.172
remember that oath that

00:16:33.192 --> 00:16:35.052
they took at the same time.

00:16:35.374 --> 00:16:36.114
It's just bandwidth.

00:16:36.153 --> 00:16:36.835
How do you do that?

00:16:37.215 --> 00:16:37.696
Right.

00:16:37.716 --> 00:16:37.956
All right.

00:16:37.975 --> 00:16:38.696
So let's talk about how you

00:16:38.756 --> 00:16:40.057
actually do that is like.

00:16:40.764 --> 00:16:42.125
Do you plug into an EMR?

00:16:42.225 --> 00:16:42.706
Are you an EMR?

00:16:42.725 --> 00:16:43.046
I mean,

00:16:43.285 --> 00:16:44.485
I on purpose do a little bit of

00:16:44.525 --> 00:16:45.427
research on companies,

00:16:45.466 --> 00:16:47.067
but not too much because I

00:16:47.086 --> 00:16:47.967
like to come into it with a

00:16:47.988 --> 00:16:48.927
little bit of naivete

00:16:48.947 --> 00:16:50.389
because the audience typically does too.

00:16:50.788 --> 00:16:51.908
So if they knew nothing,

00:16:52.068 --> 00:16:52.869
if the first time they were

00:16:52.908 --> 00:16:54.289
experiencing this was this, this, this,

00:16:54.309 --> 00:16:55.450
this, this, this, this, this, this, this,

00:16:55.470 --> 00:16:56.331
this, this, this, this, this, this, this,

00:16:56.431 --> 00:16:57.390
this, this, this, this, this, this, this,

00:16:57.410 --> 00:16:58.471
this, this, this, this, this, this, this,

00:16:58.491 --> 00:16:59.392
this, this, this, this, this, this, this,

00:16:59.412 --> 00:17:00.312
this, this, this, this, this, this, this,

00:17:00.331 --> 00:17:01.332
this, this, this, this, this, this, this,

00:17:01.352 --> 00:17:02.432
this, this, this, this, this, this, this,

00:17:02.452 --> 00:17:03.352
this, this, this, this, this, this, this,

00:17:03.373 --> 00:17:04.134
this, this, this, this, this, this, this,

00:17:04.433 --> 00:17:05.034
this, this, this, this,

00:17:07.151 --> 00:17:09.314
uh, so our approach is again,

00:17:09.653 --> 00:17:11.175
it has to work for the practice.

00:17:11.436 --> 00:17:11.636
Sure.

00:17:11.836 --> 00:17:11.916
I,

00:17:12.357 --> 00:17:14.800
I wish you could buy this off Amazon and

00:17:14.840 --> 00:17:15.902
plug it in and it just

00:17:15.961 --> 00:17:16.782
worked for everybody.

00:17:17.163 --> 00:17:17.364
Right.

00:17:17.683 --> 00:17:18.986
We would all make way more money.

00:17:19.046 --> 00:17:19.787
It'd be efficient.

00:17:19.846 --> 00:17:21.568
It would, it would, it would, um,

00:17:22.289 --> 00:17:23.750
be something that everyone could use.

00:17:24.050 --> 00:17:25.030
Unfortunately, healthcare,

00:17:25.371 --> 00:17:26.830
if your practice was across the street,

00:17:26.871 --> 00:17:27.570
you were a competitor,

00:17:27.611 --> 00:17:29.291
we had the same payer mix, same size,

00:17:29.571 --> 00:17:30.791
we're going to operate very,

00:17:30.832 --> 00:17:31.512
very differently.

00:17:32.153 --> 00:17:33.532
That's just how healthcare is, right?

00:17:33.952 --> 00:17:36.233
So our approach is more

00:17:36.294 --> 00:17:39.214
taking a provider's EMR

00:17:40.115 --> 00:17:40.974
that is web-based.

00:17:40.994 --> 00:17:43.276
So as long as we can get into that EMR,

00:17:43.915 --> 00:17:45.297
We basically build out,

00:17:45.936 --> 00:17:46.798
I'm not going to call it an

00:17:46.817 --> 00:17:47.479
integration because

00:17:47.499 --> 00:17:48.459
integration means you put

00:17:48.499 --> 00:17:49.440
buttons on EMRs.

00:17:49.819 --> 00:17:51.340
We basically build through a

00:17:51.381 --> 00:17:52.622
technology where we can

00:17:52.682 --> 00:17:54.022
capture the data and we

00:17:54.063 --> 00:17:55.663
pull the data all day long

00:17:55.743 --> 00:17:56.605
onto our system.

00:17:56.924 --> 00:17:58.105
And the practice essentially

00:17:58.205 --> 00:17:59.686
lives on our system for

00:17:59.767 --> 00:18:00.928
every single thing they do

00:18:00.968 --> 00:18:02.769
in terms of eligibility to

00:18:02.788 --> 00:18:04.971
claim submissions to denial management.

00:18:04.990 --> 00:18:05.191
Got it.

00:18:06.551 --> 00:18:07.333
You've got a way to sort of

00:18:07.353 --> 00:18:08.432
pop open their hood and

00:18:08.452 --> 00:18:09.173
take a look without

00:18:09.233 --> 00:18:09.814
actually having to

00:18:09.874 --> 00:18:11.695
necessarily formally plug in.

00:18:12.414 --> 00:18:13.375
We don't have to do any of it.

00:18:13.415 --> 00:18:15.936
In fact, when we work with the practice,

00:18:16.217 --> 00:18:17.518
really all we need to do is

00:18:17.557 --> 00:18:19.519
have a BAA sign because no

00:18:19.699 --> 00:18:21.000
one likes to get in trouble by HIPAA.

00:18:21.039 --> 00:18:21.900
It's kind of a big deal.

00:18:22.279 --> 00:18:23.340
And then basically all we do

00:18:23.381 --> 00:18:24.642
is get like login

00:18:24.662 --> 00:18:25.662
credentials where we can

00:18:25.701 --> 00:18:26.702
pull the data from wherever

00:18:26.742 --> 00:18:27.623
payments are posted and we

00:18:27.643 --> 00:18:28.763
can build them that dashboard.

00:18:29.223 --> 00:18:29.564
Got it.

00:18:29.663 --> 00:18:29.903
Okay.

00:18:29.923 --> 00:18:30.505
All right.

00:18:30.545 --> 00:18:32.905
So I'm seeing how this is going to help.

00:18:33.686 --> 00:18:35.126
What are some of the successes?

00:18:35.267 --> 00:18:36.968
So now we understand who's involved,

00:18:37.868 --> 00:18:39.309
what the problem is.

00:18:39.410 --> 00:18:41.471
Right now we're charting out a good story.

00:18:41.730 --> 00:18:43.372
Every good story has to have a problem,

00:18:43.432 --> 00:18:43.612
right?

00:18:43.652 --> 00:18:44.873
Frodo's going to destroy the ring.

00:18:44.952 --> 00:18:46.153
I understand what the problem is.

00:18:46.493 --> 00:18:49.194
And now the journey is set forth.

00:18:50.615 --> 00:18:51.836
What are some of the successes?

00:18:51.936 --> 00:18:53.657
Like you guys said we can do this.

00:18:54.397 --> 00:18:56.201
how does it how does it how

00:18:56.261 --> 00:18:57.364
has it worked like what are

00:18:57.403 --> 00:18:58.286
you don't have to use real

00:18:58.326 --> 00:18:59.067
names or anything like that

00:18:59.086 --> 00:19:00.128
you can anonymize it but

00:19:00.750 --> 00:19:02.012
what do people what does

00:19:02.053 --> 00:19:02.874
success look like what's

00:19:02.894 --> 00:19:03.997
the after photo in the

00:19:04.037 --> 00:19:05.018
before and after photo

00:19:06.644 --> 00:19:07.825
yeah I mean I love that

00:19:07.865 --> 00:19:08.704
question because I would

00:19:08.744 --> 00:19:09.765
say who's asking me that

00:19:09.805 --> 00:19:11.405
question because if I talk

00:19:11.425 --> 00:19:13.787
to a front desk right

00:19:13.807 --> 00:19:14.507
that's there's too many

00:19:14.567 --> 00:19:15.728
answers there but if I have

00:19:15.748 --> 00:19:17.308
a front desk person right

00:19:17.368 --> 00:19:18.328
and they they run it that's

00:19:18.348 --> 00:19:19.230
a totally different answer

00:19:19.269 --> 00:19:20.609
than talking to the person

00:19:20.690 --> 00:19:21.891
on the top who runs the

00:19:21.911 --> 00:19:23.351
business but at the end of

00:19:23.391 --> 00:19:24.932
the day our metrics tell us

00:19:24.951 --> 00:19:26.173
that ninety five percent of

00:19:26.212 --> 00:19:27.633
our partners are making

00:19:27.712 --> 00:19:29.713
more money per claim you

00:19:29.733 --> 00:19:30.615
know and how are they

00:19:30.634 --> 00:19:31.914
making more money per claim

00:19:32.275 --> 00:19:33.675
well our first pass rate

00:19:33.816 --> 00:19:35.576
right so submitting cleaner claims

00:19:36.670 --> 00:19:39.391
having denial management in real time.

00:19:39.811 --> 00:19:40.672
So essentially what we're

00:19:40.731 --> 00:19:42.232
able to do is take an AI

00:19:42.752 --> 00:19:44.193
and attach it where when a

00:19:44.233 --> 00:19:46.654
denial comes in, we grab the denial,

00:19:46.755 --> 00:19:47.996
we match it to the most

00:19:48.076 --> 00:19:49.195
up-to-date payer policy,

00:19:49.516 --> 00:19:50.876
and we constantly are resubmitting.

00:19:51.237 --> 00:19:52.758
But we're not doing this one at a time.

00:19:53.077 --> 00:19:53.999
We're taking a denial,

00:19:54.419 --> 00:19:55.358
we're matching it to all

00:19:55.378 --> 00:19:56.319
the other denials that have

00:19:56.359 --> 00:19:57.039
the same reason,

00:19:57.059 --> 00:19:58.661
the same Karkin work codes attached,

00:19:58.681 --> 00:19:59.662
so the same fix.

00:20:00.162 --> 00:20:01.182
We bundle them together and

00:20:01.201 --> 00:20:01.843
then resubmit them.

00:20:02.563 --> 00:20:03.663
That has to happen in real

00:20:03.703 --> 00:20:05.545
time because insurances on

00:20:05.565 --> 00:20:06.685
a Wednesday can decide

00:20:06.705 --> 00:20:07.946
they're going to change payer policy.

00:20:08.248 --> 00:20:09.949
It's like hitting the ball to third base.

00:20:10.229 --> 00:20:11.769
They punt it into left field and say,

00:20:11.789 --> 00:20:12.171
you're out.

00:20:12.611 --> 00:20:13.010
And you're like,

00:20:13.050 --> 00:20:13.832
we got to throw it to first.

00:20:13.852 --> 00:20:14.393
Well, not today.

00:20:14.413 --> 00:20:14.853
You don't like it.

00:20:14.873 --> 00:20:16.074
Stop playing baseball.

00:20:16.173 --> 00:20:17.414
Well, I can't stop playing baseball.

00:20:17.454 --> 00:20:18.296
I can't stop taking blue

00:20:18.316 --> 00:20:19.497
cross because blue cross is

00:20:19.836 --> 00:20:20.978
ninety percent of my payer mix.

00:20:21.077 --> 00:20:21.377
Right.

00:20:21.798 --> 00:20:23.900
So as we're constantly doing that,

00:20:24.401 --> 00:20:26.842
really where the sauce is, is.

00:20:27.702 --> 00:20:29.023
our rules engine on the front end.

00:20:29.064 --> 00:20:31.505
So as we learn new rules in real time,

00:20:32.226 --> 00:20:33.425
we're constantly updating

00:20:33.465 --> 00:20:34.646
the front end with

00:20:35.307 --> 00:20:37.128
essentially an AI rules engine.

00:20:37.148 --> 00:20:38.750
So tomorrow, Jimmy,

00:20:38.769 --> 00:20:40.069
when you submit twenty more

00:20:40.130 --> 00:20:41.550
claims with the same payer,

00:20:41.971 --> 00:20:43.051
they're leaving cleaner.

00:20:43.491 --> 00:20:44.012
So it means

00:20:44.853 --> 00:20:46.454
first pass rates higher.

00:20:47.316 --> 00:20:48.897
Our denial rates are less

00:20:48.917 --> 00:20:51.141
than two percent across our platform.

00:20:51.161 --> 00:20:52.643
We have five billion dollars

00:20:52.962 --> 00:20:54.664
as of today that's growing.

00:20:54.986 --> 00:20:55.405
But as of today,

00:20:55.425 --> 00:20:56.446
there's five billion

00:20:56.467 --> 00:20:57.888
dollars going through our system.

00:20:58.652 --> 00:20:59.792
right you're talking about

00:20:59.833 --> 00:21:01.134
claims hitting ninety days

00:21:01.413 --> 00:21:02.374
that's work you've done

00:21:02.574 --> 00:21:04.476
you've you've worked for it

00:21:04.496 --> 00:21:05.076
you've done the right

00:21:05.115 --> 00:21:06.336
things you just couldn't do

00:21:06.356 --> 00:21:08.077
this denial management type

00:21:08.117 --> 00:21:09.979
of thing as fast our

00:21:09.999 --> 00:21:11.279
denials in terms of

00:21:11.559 --> 00:21:13.221
percentages if you look at

00:21:13.240 --> 00:21:14.340
like the percentage of

00:21:14.402 --> 00:21:15.882
ninety plus day money for

00:21:15.942 --> 00:21:17.363
us that benchmark is ten

00:21:17.403 --> 00:21:19.704
percent or lower so in the single digits

00:21:20.505 --> 00:21:21.704
which just means it's a

00:21:21.744 --> 00:21:22.705
fancy way of saying the

00:21:22.726 --> 00:21:23.546
money's going into your

00:21:23.566 --> 00:21:25.226
bank account and not into a

00:21:25.486 --> 00:21:26.326
payer's bank account

00:21:26.346 --> 00:21:27.826
because they just made it hard on us.

00:21:27.906 --> 00:21:29.326
Right, right, right.

00:21:29.366 --> 00:21:29.906
All right.

00:21:29.926 --> 00:21:31.248
And then I'll touch on that a little bit.

00:21:31.268 --> 00:21:33.008
So like exactly what he's saying is true,

00:21:33.087 --> 00:21:33.867
but what does that look

00:21:33.907 --> 00:21:35.449
like real time to the clinic?

00:21:35.669 --> 00:21:37.288
And kind of, we said it earlier,

00:21:37.348 --> 00:21:38.388
what is doing and giving

00:21:38.409 --> 00:21:40.930
the power back to the providers, right?

00:21:40.990 --> 00:21:42.549
And so what it does is it

00:21:42.609 --> 00:21:45.371
allows them to grow how they want to grow,

00:21:45.411 --> 00:21:45.611
right?

00:21:45.990 --> 00:21:47.069
We've had clinics that the

00:21:47.390 --> 00:21:48.269
increased profit has

00:21:48.309 --> 00:21:49.131
allowed them to open

00:21:49.250 --> 00:21:52.230
another location and grow as a business.

00:21:52.570 --> 00:21:53.810
We've had business and this is,

00:21:53.891 --> 00:21:54.872
I've seen this on the PT

00:21:54.892 --> 00:21:55.892
side of things with the

00:21:55.912 --> 00:21:57.112
decrease in reimbursement

00:21:57.432 --> 00:21:58.771
where they're struggling to pay.

00:21:59.011 --> 00:21:59.231
Right.

00:21:59.271 --> 00:22:00.232
And so what are they doing?

00:22:00.692 --> 00:22:00.772
Um,

00:22:00.873 --> 00:22:02.113
unfortunately we see this a lot is

00:22:02.153 --> 00:22:02.313
they're,

00:22:02.512 --> 00:22:03.893
they're cutting staff positions

00:22:03.952 --> 00:22:05.673
like front desk techs,

00:22:05.993 --> 00:22:06.653
which what is it that's

00:22:06.673 --> 00:22:07.634
taken away from the patient

00:22:07.693 --> 00:22:10.013
experience as increased profit.

00:22:10.433 --> 00:22:13.494
What it does is it gives you the ability.

00:22:14.021 --> 00:22:15.923
to make cuts in the back end

00:22:15.942 --> 00:22:17.124
that is not going to take

00:22:17.144 --> 00:22:18.345
away from the patient experience,

00:22:18.444 --> 00:22:19.205
which in my opinion is the

00:22:19.246 --> 00:22:20.385
most important part.

00:22:20.526 --> 00:22:20.686
Right.

00:22:21.166 --> 00:22:23.268
I was going to say,

00:22:23.288 --> 00:22:23.868
it sounds like you're

00:22:23.888 --> 00:22:24.429
getting paid more

00:22:24.469 --> 00:22:28.432
consistently at a higher rate faster.

00:22:30.904 --> 00:22:31.525
Yeah.

00:22:31.585 --> 00:22:32.744
And then I would also add

00:22:33.105 --> 00:22:34.185
because this again,

00:22:34.246 --> 00:22:36.145
if this is my experience as a clinician,

00:22:36.546 --> 00:22:37.806
I have no idea what my bill is doing.

00:22:38.105 --> 00:22:38.866
You have a third party.

00:22:38.906 --> 00:22:39.487
It's expensive.

00:22:39.527 --> 00:22:40.326
I think they're doing good.

00:22:40.547 --> 00:22:41.227
But then they send you a

00:22:41.247 --> 00:22:42.166
bucket of claims every

00:22:42.227 --> 00:22:43.208
Friday and it seems like

00:22:43.248 --> 00:22:44.188
it's the hardest bucket of

00:22:44.228 --> 00:22:44.948
claims to work.

00:22:45.528 --> 00:22:45.748
Right.

00:22:45.788 --> 00:22:47.387
So a huge component of what

00:22:47.428 --> 00:22:49.189
we do because we're able to

00:22:49.249 --> 00:22:51.209
pull data all day long is

00:22:51.229 --> 00:22:52.148
we're able to give

00:22:52.249 --> 00:22:53.910
practices something that

00:22:53.950 --> 00:22:55.069
seems like the Holy Grail.

00:22:55.109 --> 00:22:55.269
Right.

00:22:55.289 --> 00:22:57.490
Which is real time data and analytics,

00:22:57.529 --> 00:22:58.590
transparency and what's

00:22:58.631 --> 00:22:59.411
going on into this

00:23:00.131 --> 00:23:01.833
weird thing known as RCM.

00:23:01.873 --> 00:23:02.012
I mean,

00:23:02.032 --> 00:23:04.036
I had a call the other day with a I

00:23:04.096 --> 00:23:05.116
thought he was like the

00:23:05.156 --> 00:23:06.239
who's who of this practice

00:23:06.298 --> 00:23:07.759
had no idea what RCM even meant.

00:23:08.161 --> 00:23:08.361
Right.

00:23:08.421 --> 00:23:09.502
Didn't know the acronym.

00:23:09.542 --> 00:23:10.443
And I'm pretty sure he was

00:23:10.463 --> 00:23:11.064
in charge of it.

00:23:11.404 --> 00:23:12.086
Scary stuff.

00:23:12.125 --> 00:23:12.326
Right.

00:23:12.625 --> 00:23:13.446
But we're able to show a

00:23:13.487 --> 00:23:14.669
practice in real time,

00:23:14.709 --> 00:23:16.810
like what's going on with every payer.

00:23:17.372 --> 00:23:18.792
Like, how are you getting paid on them?

00:23:19.113 --> 00:23:20.333
What are those metrics look like?

00:23:21.153 --> 00:23:22.394
It's kind of doing away with

00:23:22.433 --> 00:23:23.913
the we have a third party

00:23:23.933 --> 00:23:24.535
and we have an account

00:23:24.575 --> 00:23:25.595
manager in three weeks.

00:23:25.615 --> 00:23:27.336
We can have a meeting and go over reports.

00:23:27.415 --> 00:23:28.556
This is like I have access.

00:23:28.655 --> 00:23:29.776
I could log in whenever I want.

00:23:29.935 --> 00:23:31.217
It'll be different this afternoon.

00:23:31.836 --> 00:23:32.797
If there's a report there

00:23:32.817 --> 00:23:33.538
that I want to know.

00:23:34.077 --> 00:23:35.198
That was kind of cool.

00:23:35.238 --> 00:23:35.698
You guys see that?

00:23:35.718 --> 00:23:35.939
Yeah.

00:23:38.171 --> 00:23:39.271
if there's something you want to know,

00:23:39.291 --> 00:23:40.511
there's a report there and

00:23:40.571 --> 00:23:41.652
I can download that report,

00:23:41.692 --> 00:23:43.012
put in the parameters that I want.

00:23:43.073 --> 00:23:43.692
And it's again,

00:23:43.792 --> 00:23:45.374
real time actionable data

00:23:45.733 --> 00:23:47.134
to give business owners

00:23:47.194 --> 00:23:48.694
tools to actually make

00:23:48.954 --> 00:23:50.076
business decisions.

00:23:50.175 --> 00:23:50.516
Right.

00:23:50.836 --> 00:23:51.135
Right.

00:23:51.236 --> 00:23:51.915
Instead of guessing.

00:23:52.797 --> 00:23:53.037
Yeah.

00:23:53.076 --> 00:23:54.317
You brought up, you brought up staffing,

00:23:54.997 --> 00:23:56.298
which is also outside of

00:23:56.357 --> 00:23:58.419
paying another issue that

00:23:59.159 --> 00:24:00.259
big companies come to me

00:24:00.298 --> 00:24:01.119
about and want to do

00:24:01.160 --> 00:24:02.259
episodes about or want to

00:24:02.299 --> 00:24:03.119
talk to me because I've

00:24:03.160 --> 00:24:04.921
talked to other people and

00:24:05.020 --> 00:24:06.161
the answer usually is just

00:24:06.201 --> 00:24:07.141
like I give a very pt

00:24:07.181 --> 00:24:08.121
answer too which is it

00:24:08.161 --> 00:24:10.602
depends right what's the

00:24:10.662 --> 00:24:11.922
setup but staffing

00:24:11.942 --> 00:24:12.942
shortages have been this

00:24:12.982 --> 00:24:14.103
challenge across healthcare

00:24:14.123 --> 00:24:15.782
and other industries how do

00:24:15.803 --> 00:24:16.743
you we'll pivot a little

00:24:16.763 --> 00:24:17.864
bit and go away from

00:24:17.983 --> 00:24:19.564
payment and denials to this

00:24:19.904 --> 00:24:20.605
how do you think clinics

00:24:20.744 --> 00:24:21.525
clinics can leverage

00:24:21.545 --> 00:24:23.365
technology to operate more

00:24:23.384 --> 00:24:25.306
efficiently with fewer staff

00:24:29.337 --> 00:24:30.659
Yeah, so one, the increased payment,

00:24:30.699 --> 00:24:31.179
obviously,

00:24:31.539 --> 00:24:32.760
but also one thing we haven't

00:24:32.780 --> 00:24:34.922
even talked about is we

00:24:35.041 --> 00:24:36.942
also have AI dictation

00:24:37.104 --> 00:24:38.344
ambient listening software,

00:24:38.664 --> 00:24:40.246
which basically does,

00:24:40.665 --> 00:24:41.946
for a very broad spectrum,

00:24:42.047 --> 00:24:43.147
does the documentation for

00:24:43.167 --> 00:24:45.108
the patient or for the PTs

00:24:45.169 --> 00:24:46.670
or any of the clinicians

00:24:46.710 --> 00:24:48.590
where it listens to the

00:24:48.631 --> 00:24:51.353
conversation between the PT

00:24:51.653 --> 00:24:53.815
and the patient and creates

00:24:53.974 --> 00:24:55.096
a note out of that that we

00:24:55.135 --> 00:24:56.717
can input into the

00:24:58.248 --> 00:25:01.172
whatever EMR they may have to, again,

00:25:01.352 --> 00:25:04.276
let the PT do more of their work, right?

00:25:04.336 --> 00:25:05.698
Instead of typing all day

00:25:06.117 --> 00:25:07.500
and on the computer all day,

00:25:07.519 --> 00:25:08.821
it allows them to listen to

00:25:09.740 --> 00:25:10.781
In terms of staffing,

00:25:10.842 --> 00:25:12.162
this can work kind of twofold.

00:25:12.502 --> 00:25:12.702
One,

00:25:12.942 --> 00:25:14.022
obviously if you're coming from a

00:25:14.063 --> 00:25:14.943
business standpoint,

00:25:15.644 --> 00:25:16.865
if you're not have to do as

00:25:16.924 --> 00:25:17.865
much documentation,

00:25:17.944 --> 00:25:19.465
it allows you to freeze you

00:25:19.506 --> 00:25:21.027
up to see more patients.

00:25:22.087 --> 00:25:23.788
Not a lot of PTs are excited to hear that,

00:25:23.949 --> 00:25:26.170
but if we're looking purely

00:25:26.190 --> 00:25:27.651
at a business position,

00:25:27.730 --> 00:25:28.931
it gives you that opportunity.

00:25:29.231 --> 00:25:30.832
But what it also does is

00:25:30.951 --> 00:25:33.394
it's going to decrease that burnout.

00:25:34.194 --> 00:25:35.895
We both complained about

00:25:35.996 --> 00:25:36.737
documentation at the

00:25:36.757 --> 00:25:37.737
beginning of this podcast.

00:25:38.097 --> 00:25:38.357
Right.

00:25:38.438 --> 00:25:39.479
And so if you take out

00:25:39.578 --> 00:25:40.878
ninety percent of that typing,

00:25:41.420 --> 00:25:42.000
guess what?

00:25:42.400 --> 00:25:42.681
You know,

00:25:43.101 --> 00:25:44.521
that burnout is going to go away

00:25:44.721 --> 00:25:45.502
real quickly.

00:25:45.742 --> 00:25:45.982
Right.

00:25:46.042 --> 00:25:46.843
And so then we don't even

00:25:46.863 --> 00:25:49.265
have to talk about recruiting staff.

00:25:49.484 --> 00:25:49.845
Obviously,

00:25:49.944 --> 00:25:51.006
I think it's kind of a sexy

00:25:51.046 --> 00:25:52.487
thing that it does help recruiting.

00:25:52.507 --> 00:25:52.906
But guess what?

00:25:52.926 --> 00:25:53.468
You're not going to lose

00:25:53.488 --> 00:25:54.828
that because you're not burning out.

00:25:55.128 --> 00:25:56.029
And it's a lot easier to

00:25:56.069 --> 00:25:58.131
keep staff than trying to find new staff.

00:25:58.446 --> 00:25:58.866
Yeah,

00:25:59.607 --> 00:26:01.009
I forget who is the person talking

00:26:01.028 --> 00:26:02.329
with me because I talked to a few people.

00:26:03.951 --> 00:26:06.354
They took thousands of PT

00:26:06.394 --> 00:26:08.315
notes and ran them through

00:26:09.115 --> 00:26:10.037
artificial intelligence.

00:26:10.116 --> 00:26:11.778
They found two main things.

00:26:11.817 --> 00:26:12.378
Number one,

00:26:12.838 --> 00:26:14.901
we were documenting a lot more

00:26:15.101 --> 00:26:16.461
than even the requirements

00:26:16.481 --> 00:26:17.403
of the insurance company.

00:26:17.423 --> 00:26:19.403
So we might bitch about having to do this,

00:26:19.724 --> 00:26:20.625
but we were doing above and

00:26:20.644 --> 00:26:22.626
beyond because we want to be safe.

00:26:22.646 --> 00:26:23.367
I'm using a lot of air

00:26:23.407 --> 00:26:24.248
quotes in a podcast.

00:26:24.407 --> 00:26:25.209
We wanted to be safe.

00:26:25.229 --> 00:26:26.029
So you're doing more than

00:26:26.049 --> 00:26:26.910
you actually have to.

00:26:27.711 --> 00:26:28.672
I would like to do enough

00:26:28.711 --> 00:26:29.932
than I have to right I

00:26:29.951 --> 00:26:30.752
would actually like to just

00:26:30.813 --> 00:26:32.192
talk and have that done for

00:26:32.232 --> 00:26:33.294
me so it feels like you're

00:26:33.314 --> 00:26:34.775
saying that it does that

00:26:35.095 --> 00:26:36.474
and the other side of that

00:26:36.494 --> 00:26:38.076
report was pts were

00:26:38.115 --> 00:26:40.557
providing more services

00:26:40.596 --> 00:26:42.157
they were doing more but

00:26:42.198 --> 00:26:43.538
not billing for everything

00:26:43.919 --> 00:26:45.220
because I want to be safe

00:26:45.680 --> 00:26:46.440
Because everything we were

00:26:46.480 --> 00:26:48.080
taught to is make sure you

00:26:48.101 --> 00:26:51.021
can defend it if an audit were to occur.

00:26:51.461 --> 00:26:53.042
So we were doing too much

00:26:53.262 --> 00:26:54.462
and charging too little and

00:26:54.482 --> 00:26:55.364
then complaining about

00:26:55.544 --> 00:26:58.204
declining reimbursement and

00:26:59.325 --> 00:27:01.566
the burden of administrative burden.

00:27:02.165 --> 00:27:03.506
So if you actually did what

00:27:03.526 --> 00:27:04.346
you were supposed to do and

00:27:04.366 --> 00:27:05.326
charge what you're supposed to charge,

00:27:05.346 --> 00:27:06.367
you'd earn more and do less.

00:27:06.488 --> 00:27:07.867
It sounds like we're going

00:27:07.887 --> 00:27:08.887
to get better at doing that.

00:27:08.928 --> 00:27:09.769
Maybe not on day one.

00:27:10.588 --> 00:27:13.250
but sounds like tools like this are also,

00:27:13.269 --> 00:27:14.369
I don't think you really said it,

00:27:14.410 --> 00:27:15.170
but this is where the

00:27:15.210 --> 00:27:16.049
marketing guy comes in.

00:27:16.390 --> 00:27:17.210
That's a draw.

00:27:17.589 --> 00:27:18.990
If I'm a brand new PT and I

00:27:19.010 --> 00:27:19.770
have a choice between

00:27:19.810 --> 00:27:20.990
working for clinic A and B

00:27:21.030 --> 00:27:22.250
and everything else is equal.

00:27:22.711 --> 00:27:23.632
And one of them has this

00:27:23.672 --> 00:27:24.332
thing that's going to make

00:27:24.372 --> 00:27:26.451
my life feel like I can

00:27:26.491 --> 00:27:27.132
breathe a little easier.

00:27:27.152 --> 00:27:28.073
And the other one doesn't.

00:27:29.053 --> 00:27:30.512
It tells me something about that clinic.

00:27:31.212 --> 00:27:32.373
And I know on day one,

00:27:32.393 --> 00:27:33.074
I'm going to have these

00:27:33.153 --> 00:27:34.294
better tools and I want to

00:27:34.334 --> 00:27:36.074
be a better clinician and

00:27:36.173 --> 00:27:36.933
work more effectively.

00:27:36.973 --> 00:27:38.015
It feels like it's a recruiting.

00:27:38.434 --> 00:27:39.494
It should be a recruiting tool.

00:27:40.336 --> 00:27:42.257
Yeah, a hundred percent.

00:27:42.278 --> 00:27:42.377
Yeah.

00:27:42.397 --> 00:27:42.738
And Jimmy,

00:27:42.778 --> 00:27:44.778
you also outlined like patient experience,

00:27:44.838 --> 00:27:45.039
right?

00:27:45.079 --> 00:27:46.240
This isn't just about the

00:27:46.280 --> 00:27:47.741
patient to provide interaction.

00:27:47.781 --> 00:27:48.241
In fact,

00:27:48.823 --> 00:27:51.023
I would challenge most negative

00:27:51.484 --> 00:27:52.665
Yelp reviews or wherever

00:27:52.685 --> 00:27:53.605
they come from these days.

00:27:53.665 --> 00:27:55.788
It's probably more for the other stuff,

00:27:55.867 --> 00:27:57.788
not the actual like Warren Bauer.

00:27:58.630 --> 00:28:00.773
like what do I owe right how

00:28:00.973 --> 00:28:01.915
how do I get my payment

00:28:01.976 --> 00:28:03.137
information what's going on

00:28:03.157 --> 00:28:04.339
with my claim how do I

00:28:04.440 --> 00:28:05.682
schedule you know what's

00:28:06.103 --> 00:28:07.285
what what are my benefits

00:28:07.305 --> 00:28:08.247
how come you can't run my

00:28:08.287 --> 00:28:09.188
benefits what do you mean I

00:28:09.208 --> 00:28:10.309
have to go on my benefits

00:28:10.490 --> 00:28:12.272
so how does this how does this help that

00:28:13.086 --> 00:28:15.886
So what we're doing on,

00:28:16.826 --> 00:28:18.366
when we partner with the practice,

00:28:18.487 --> 00:28:19.768
and we don't throw that

00:28:19.807 --> 00:28:20.728
term around loosely,

00:28:20.867 --> 00:28:22.307
we partner with practices.

00:28:22.367 --> 00:28:23.628
We're not giving them some

00:28:23.769 --> 00:28:25.108
software to use that

00:28:25.148 --> 00:28:26.249
hopefully it goes well.

00:28:27.089 --> 00:28:28.390
We're approaching them from

00:28:28.410 --> 00:28:30.130
a transparency point to an

00:28:30.210 --> 00:28:31.371
automation point to like

00:28:31.431 --> 00:28:32.471
white glove service.

00:28:32.770 --> 00:28:32.990
Why?

00:28:33.030 --> 00:28:33.632
Because we're dealing with

00:28:33.672 --> 00:28:35.133
humans and humans are impossible.

00:28:35.373 --> 00:28:36.354
They're unpredictable.

00:28:36.733 --> 00:28:37.515
They have bad days.

00:28:37.535 --> 00:28:38.174
They have good days.

00:28:38.215 --> 00:28:38.776
You just don't know where

00:28:38.796 --> 00:28:39.375
they're coming from.

00:28:39.777 --> 00:28:40.596
But the tools that we're

00:28:40.637 --> 00:28:42.239
able to give practices are

00:28:42.278 --> 00:28:43.400
not just for the clinicians.

00:28:43.460 --> 00:28:44.881
It's not just for the business owners,

00:28:45.161 --> 00:28:46.761
but it's also for the front office folks.

00:28:47.063 --> 00:28:48.703
What can we automate in their day?

00:28:49.163 --> 00:28:50.325
What more time will they

00:28:50.345 --> 00:28:51.767
have if we run eligibility

00:28:51.807 --> 00:28:52.968
on every single patient?

00:28:53.248 --> 00:28:54.128
And if patients walk in,

00:28:54.169 --> 00:28:55.710
we have a live eligibility check.

00:28:55.950 --> 00:28:57.371
Doesn't seem like a big deal for me.

00:28:57.671 --> 00:28:58.311
I'm a clinician.

00:28:58.432 --> 00:28:59.313
I didn't have to deal with it.

00:29:00.192 --> 00:29:00.874
If they were mad when

00:29:00.894 --> 00:29:01.773
they're having a bad day, no,

00:29:01.794 --> 00:29:02.513
it's because they're logged

00:29:02.795 --> 00:29:03.535
back with a bunch of

00:29:03.575 --> 00:29:04.875
denials they're not going to get to.

00:29:05.195 --> 00:29:06.516
They have a line of angry patients.

00:29:06.876 --> 00:29:07.676
And for some reason,

00:29:07.737 --> 00:29:08.678
we can't tell them what's

00:29:08.698 --> 00:29:09.617
going on with their claim.

00:29:09.657 --> 00:29:10.659
And now they think we're in

00:29:10.739 --> 00:29:12.459
bed with a big insurance payer.

00:29:12.920 --> 00:29:14.259
They don't know that we're

00:29:14.299 --> 00:29:15.941
just as unhappy with that

00:29:15.980 --> 00:29:16.902
interaction as they are.

00:29:17.221 --> 00:29:18.782
But what our tools put into

00:29:18.823 --> 00:29:20.663
place is like collecting payments.

00:29:20.903 --> 00:29:21.584
I mean, you guys know this.

00:29:21.824 --> 00:29:23.825
In PT clinics, it's almost like, eh,

00:29:23.904 --> 00:29:24.605
it's uncomfortable.

00:29:24.665 --> 00:29:25.326
Like, oh, pay me.

00:29:25.365 --> 00:29:26.105
Yeah, pay me later.

00:29:26.707 --> 00:29:28.047
If you don't collect at the

00:29:28.106 --> 00:29:28.788
time of service,

00:29:29.508 --> 00:29:31.009
the money you're probably

00:29:31.028 --> 00:29:31.868
not getting the money and

00:29:31.888 --> 00:29:33.369
then god forbid you don't

00:29:33.410 --> 00:29:34.750
have the medium that they

00:29:34.789 --> 00:29:36.451
prefer to get you their

00:29:36.471 --> 00:29:38.132
money a pay to text you

00:29:38.172 --> 00:29:39.772
know a letter in the mail

00:29:39.932 --> 00:29:40.772
if you don't have that

00:29:40.813 --> 00:29:41.973
method you're even less

00:29:42.013 --> 00:29:43.173
likely to get it so what

00:29:43.193 --> 00:29:44.414
we're also doing again is

00:29:44.634 --> 00:29:45.915
we're not just approaching it from

00:29:46.715 --> 00:29:48.076
let's put this piece there

00:29:48.116 --> 00:29:49.037
let's bolt it onto what

00:29:49.057 --> 00:29:49.696
you're doing because we

00:29:49.717 --> 00:29:50.517
already have the data to

00:29:50.557 --> 00:29:51.958
show people it doesn't work

00:29:51.998 --> 00:29:53.478
that way it's an all

00:29:53.577 --> 00:29:55.358
everything all inclusive we

00:29:55.378 --> 00:29:56.719
can give the providers tons

00:29:56.739 --> 00:29:58.339
of automation in terms of

00:29:58.420 --> 00:29:59.680
front staff interaction so

00:29:59.720 --> 00:30:01.101
guess what the front staff

00:30:01.121 --> 00:30:03.041
can also treat the patient

00:30:03.182 --> 00:30:04.521
right air quotes again they

00:30:04.561 --> 00:30:05.481
can actually spend time

00:30:05.501 --> 00:30:07.083
with the patient listen to the patient

00:30:07.603 --> 00:30:08.664
and uh take care of them

00:30:08.724 --> 00:30:09.766
instead of instead of

00:30:09.806 --> 00:30:10.886
sitting there like this

00:30:10.906 --> 00:30:11.708
giving them side eye yeah

00:30:11.728 --> 00:30:12.449
yeah anyways anyways hold

00:30:12.469 --> 00:30:13.490
on there's a call I got to

00:30:13.510 --> 00:30:14.030
get through all these

00:30:14.050 --> 00:30:15.012
things or my boss is going

00:30:15.032 --> 00:30:15.712
to be pissed we didn't get

00:30:15.732 --> 00:30:17.134
the money right right right

00:30:17.234 --> 00:30:18.416
understood good love that

00:30:18.477 --> 00:30:19.577
answer last thing I'll

00:30:19.597 --> 00:30:22.241
throw out to both of you as this happens

00:30:22.842 --> 00:30:24.604
as early adopter and

00:30:24.743 --> 00:30:25.724
laggards and all those

00:30:25.765 --> 00:30:26.746
terms we learned about

00:30:27.105 --> 00:30:28.647
integration and new ideas, right?

00:30:29.028 --> 00:30:30.529
As PTs, they will do it.

00:30:30.609 --> 00:30:30.890
It's just,

00:30:30.970 --> 00:30:31.770
are you going kicking and

00:30:31.810 --> 00:30:32.711
screaming or are you just

00:30:32.731 --> 00:30:33.853
gonna wait until it's too late?

00:30:34.292 --> 00:30:35.413
As they integrate more tech

00:30:35.433 --> 00:30:36.355
into their practices,

00:30:36.555 --> 00:30:37.717
how should they balance

00:30:37.797 --> 00:30:38.678
this thing we were sort of

00:30:38.698 --> 00:30:39.357
just talking about,

00:30:39.438 --> 00:30:40.799
personal touch and patient care

00:30:41.259 --> 00:30:42.280
with maximizing the

00:30:42.320 --> 00:30:43.621
efficiency that tech offers.

00:30:45.221 --> 00:30:46.423
You are literally at this

00:30:46.462 --> 00:30:47.623
intersection of doing this.

00:30:48.223 --> 00:30:49.544
Any words of wisdom that

00:30:49.564 --> 00:30:50.305
you'd want to leave with

00:30:50.345 --> 00:30:51.345
clinicians who are maybe on

00:30:51.365 --> 00:30:52.086
the diving board,

00:30:52.486 --> 00:30:53.946
on the edge of a diving board going, okay,

00:30:54.426 --> 00:30:55.446
I know I'm thirty minutes

00:30:55.487 --> 00:30:56.107
in this episode.

00:30:56.127 --> 00:30:56.708
I'm still here,

00:30:56.728 --> 00:30:57.989
which means I know I should jump.

00:30:58.028 --> 00:30:59.009
It's just I'm wondering how

00:30:59.048 --> 00:30:59.829
cold the water is.

00:30:59.869 --> 00:31:00.410
What would you say to them?

00:31:00.430 --> 00:31:04.112
I like just used an analogy, right?

00:31:04.231 --> 00:31:06.573
And so we're at the kind of

00:31:06.613 --> 00:31:08.034
precipice of I mean,

00:31:08.054 --> 00:31:10.295
I know we're kind of old enough, but

00:31:10.845 --> 00:31:13.326
I remember life before smartphones, right?

00:31:13.465 --> 00:31:15.006
I remember before smartphones,

00:31:15.567 --> 00:31:16.666
I remember texting,

00:31:17.747 --> 00:31:19.788
and I remember I didn't need a smartphone,

00:31:19.847 --> 00:31:20.067
right?

00:31:20.107 --> 00:31:21.327
When smartphones first came out,

00:31:21.409 --> 00:31:22.308
why do I need email?

00:31:22.449 --> 00:31:23.528
Why do I need the internet?

00:31:23.588 --> 00:31:24.430
Why do I need all this?

00:31:24.690 --> 00:31:25.690
It's useless, right?

00:31:26.930 --> 00:31:27.309
Now,

00:31:28.050 --> 00:31:29.730
I couldn't imagine life with a flip phone,

00:31:29.931 --> 00:31:30.391
right?

00:31:30.811 --> 00:31:31.811
We literally couldn't do our

00:31:31.852 --> 00:31:34.232
job right now without a smartphone.

00:31:35.272 --> 00:31:38.013
And we're at that, I believe, that

00:31:38.788 --> 00:31:39.628
you know, here in,

00:31:39.829 --> 00:31:40.609
it's not even going to be

00:31:40.630 --> 00:31:42.111
that long here in not five years,

00:31:42.131 --> 00:31:42.971
maybe two years.

00:31:43.592 --> 00:31:46.292
Um, it's going to be the norm and it's,

00:31:46.532 --> 00:31:48.294
it's just coming and able

00:31:48.334 --> 00:31:49.394
kind of mentioned it earlier.

00:31:49.494 --> 00:31:51.875
It's not, AI is not going to take over,

00:31:52.195 --> 00:31:52.537
right?

00:31:52.957 --> 00:31:53.797
It's, it's,

00:31:54.178 --> 00:31:56.318
it's going to be adopters of AI

00:31:56.479 --> 00:31:58.319
are going to replace non adopters.

00:31:58.519 --> 00:31:59.220
It's that simple.

00:31:59.339 --> 00:31:59.901
It is an,

00:32:00.101 --> 00:32:02.382
it is an amplifier of our skills

00:32:02.902 --> 00:32:04.042
and it's not a replacement.

00:32:04.563 --> 00:32:05.923
Um, cause coming from the inside, it's,

00:32:06.641 --> 00:32:07.781
It is not a replacement.

00:32:07.842 --> 00:32:08.981
It's never going to,

00:32:10.001 --> 00:32:11.502
even feeling in business,

00:32:11.542 --> 00:32:13.163
that personal touch, that human touch,

00:32:13.203 --> 00:32:15.545
especially in PT, is so important.

00:32:15.585 --> 00:32:16.664
That will never be replaced.

00:32:17.105 --> 00:32:18.945
It is going to amplify your skills.

00:32:19.046 --> 00:32:20.547
It's going to give you

00:32:20.586 --> 00:32:21.666
better patient experience.

00:32:21.707 --> 00:32:22.887
It's going to allow you to

00:32:23.008 --> 00:32:23.827
listen better to the

00:32:23.867 --> 00:32:25.249
patient to provide better care.

00:32:25.628 --> 00:32:26.328
And in turn,

00:32:26.489 --> 00:32:27.970
the patient's going to accept

00:32:28.029 --> 00:32:28.450
better care.

00:32:30.887 --> 00:32:31.648
I was really good.

00:32:31.669 --> 00:32:32.490
Remember T nine.

00:32:32.509 --> 00:32:34.151
Remember how you texted with T nine.

00:32:34.551 --> 00:32:35.092
Sick.

00:32:35.792 --> 00:32:36.553
I was pretty dominant.

00:32:36.593 --> 00:32:37.554
That was pretty good.

00:32:40.497 --> 00:32:40.717
You know,

00:32:40.757 --> 00:32:41.498
I was going to just tell a side

00:32:41.518 --> 00:32:42.179
story in college.

00:32:42.298 --> 00:32:44.121
I had friends that it was just the,

00:32:44.461 --> 00:32:45.101
the keyboard.

00:32:45.481 --> 00:32:47.644
They could watch the professor and just,

00:32:48.250 --> 00:32:50.212
text on there oh yeah I

00:32:50.232 --> 00:32:51.434
could do that now I could

00:32:51.454 --> 00:32:52.336
do that now I still have

00:32:52.355 --> 00:32:53.718
that muscle memory and you

00:32:53.738 --> 00:32:55.259
know jimmy I would even go

00:32:55.339 --> 00:32:56.760
more foundational for that

00:32:56.800 --> 00:32:58.063
person on the on the edge

00:32:58.103 --> 00:32:59.765
of the diving board um and

00:32:59.884 --> 00:33:00.506
again not to get like

00:33:00.605 --> 00:33:02.528
sentimental and like but we

00:33:02.567 --> 00:33:03.910
do this in our interviewing process

00:33:04.369 --> 00:33:05.471
everyone we've brought in

00:33:05.550 --> 00:33:06.691
and our team is clinical.

00:33:06.750 --> 00:33:08.112
And the first thing we ask them is like,

00:33:08.172 --> 00:33:09.073
what's their why?

00:33:09.532 --> 00:33:11.933
If you have a clinician, I mean, again,

00:33:12.173 --> 00:33:13.355
I've had conversations with

00:33:13.815 --> 00:33:14.875
providers and they're in

00:33:14.915 --> 00:33:16.317
tears when we kind of

00:33:16.356 --> 00:33:17.457
figure out how we can help

00:33:17.497 --> 00:33:19.519
them because they want to

00:33:19.558 --> 00:33:20.818
do this thing they got trained for.

00:33:20.838 --> 00:33:21.279
And guess what?

00:33:21.539 --> 00:33:22.819
They're world-class at it.

00:33:23.240 --> 00:33:23.721
And guess what?

00:33:23.800 --> 00:33:24.842
It doesn't matter because a

00:33:24.902 --> 00:33:25.622
claim is a claim.

00:33:25.801 --> 00:33:27.743
right so I would back up and

00:33:27.784 --> 00:33:29.005
even say what is your why

00:33:29.404 --> 00:33:30.605
that clinician I promise

00:33:30.645 --> 00:33:32.008
you did not go to school to

00:33:32.048 --> 00:33:33.409
be a billionaire that's not

00:33:33.509 --> 00:33:34.269
on their on their list of

00:33:34.309 --> 00:33:35.191
things but I promise you

00:33:35.211 --> 00:33:36.151
what they did want to do is

00:33:36.191 --> 00:33:37.211
get paid fairly for their

00:33:37.271 --> 00:33:38.513
service and be able to

00:33:38.554 --> 00:33:40.255
spend time with their spend

00:33:40.275 --> 00:33:41.076
time with their patients

00:33:41.115 --> 00:33:41.797
their families their

00:33:41.836 --> 00:33:43.538
friends build into the

00:33:43.577 --> 00:33:46.520
community and what we're doing

00:33:48.153 --> 00:33:50.095
is so aligned with the why

00:33:50.194 --> 00:33:51.675
our clinicians were in clinic.

00:33:51.996 --> 00:33:52.816
We're trying to give these

00:33:52.875 --> 00:33:54.176
providers the things that

00:33:54.217 --> 00:33:55.557
they need on a day-to-day

00:33:55.597 --> 00:33:57.199
basis so they can do their job.

00:33:57.318 --> 00:33:58.838
And I say this all the time.

00:33:58.919 --> 00:33:59.740
Aaron's heard me say this.

00:33:59.960 --> 00:34:00.720
I call him Bauer,

00:34:00.740 --> 00:34:01.381
so it's weird that I'm

00:34:01.401 --> 00:34:02.340
calling him Aaron right now.

00:34:02.361 --> 00:34:03.021
His name's Bauer.

00:34:04.241 --> 00:34:05.882
um like you don't want the

00:34:05.922 --> 00:34:07.202
fourth best brain brain

00:34:07.242 --> 00:34:08.362
surgeon when that time

00:34:08.402 --> 00:34:09.663
comes for you right you

00:34:09.702 --> 00:34:10.822
don't want the first three

00:34:10.862 --> 00:34:12.264
to have they were just

00:34:12.324 --> 00:34:13.304
innovative enough to say

00:34:13.344 --> 00:34:14.403
like this dance isn't for

00:34:14.443 --> 00:34:15.443
me I'm gonna go work for

00:34:15.503 --> 00:34:17.525
google or you know run run

00:34:17.565 --> 00:34:18.804
jimmy's podcast because

00:34:18.905 --> 00:34:19.864
it's too big now you know

00:34:20.164 --> 00:34:21.284
you want those people to be

00:34:21.364 --> 00:34:22.585
so passionate about the

00:34:22.626 --> 00:34:23.985
care they're delivering for

00:34:24.025 --> 00:34:25.985
the for the the why they

00:34:26.045 --> 00:34:28.666
want to deliver high quality care so it's

00:34:29.146 --> 00:34:30.567
For us as clinicians, it's very,

00:34:30.586 --> 00:34:31.527
very easy to have these

00:34:31.568 --> 00:34:33.367
conversations to sit down and again,

00:34:33.668 --> 00:34:35.027
maybe get a little bit too

00:34:35.329 --> 00:34:36.668
emotional about the conversation.

00:34:36.688 --> 00:34:38.509
But if we pretend like that

00:34:38.548 --> 00:34:40.130
doesn't matter and that we

00:34:40.170 --> 00:34:41.969
could just continue with

00:34:42.070 --> 00:34:44.590
how we're doing things now, either one,

00:34:44.610 --> 00:34:45.311
you're not a clinician,

00:34:45.331 --> 00:34:46.530
so you don't understand or

00:34:46.550 --> 00:34:47.692
you're just not paying attention.

00:34:47.731 --> 00:34:48.172
So, again,

00:34:48.192 --> 00:34:49.371
that's kind of like where our

00:34:49.672 --> 00:34:52.012
ethos is and kind of where, you know,

00:34:52.233 --> 00:34:53.092
our approach comes from.

00:34:53.512 --> 00:34:54.934
good use of the word ethos I

00:34:54.974 --> 00:34:56.653
love ethos uh last thing we

00:34:56.673 --> 00:34:57.655
do on the show is the

00:34:57.695 --> 00:34:58.795
parting shot it just gives

00:34:58.815 --> 00:34:59.795
you guys a chance for a mic

00:34:59.815 --> 00:35:00.936
drop moment sum it up you

00:35:00.956 --> 00:35:01.856
can repeat something you've

00:35:01.896 --> 00:35:02.536
said already just to

00:35:02.597 --> 00:35:04.438
emphasize it but uh we'll

00:35:04.458 --> 00:35:05.378
go with bauer first what do

00:35:05.398 --> 00:35:08.199
you got um I would just say

00:35:08.380 --> 00:35:10.820
is you know it's ai is one

00:35:10.860 --> 00:35:12.842
of those things that is is

00:35:12.902 --> 00:35:14.242
very thanks to terminator

00:35:14.802 --> 00:35:15.822
um has some very negative

00:35:15.842 --> 00:35:16.483
connotations yeah it's one

00:35:16.503 --> 00:35:17.043
of those things that

00:35:18.405 --> 00:35:19.086
Um,

00:35:19.186 --> 00:35:21.608
it's coming along and we want to adopt

00:35:21.688 --> 00:35:23.411
it and just embracing it.

00:35:23.650 --> 00:35:24.532
And to be honest,

00:35:24.552 --> 00:35:25.913
it's going to make your life better.

00:35:26.373 --> 00:35:28.315
Um, it's not going to make things worse.

00:35:28.414 --> 00:35:29.335
It's going to make you

00:35:29.356 --> 00:35:30.237
better and kind of just

00:35:30.297 --> 00:35:31.978
touch on what April just said.

00:35:32.378 --> 00:35:33.199
It's going to allow you to

00:35:33.219 --> 00:35:34.440
accomplish your why.

00:35:34.780 --> 00:35:35.061
Right.

00:35:35.081 --> 00:35:37.362
So like every PT that is

00:35:37.402 --> 00:35:39.425
listening to this went to PT school.

00:35:40.255 --> 00:35:41.416
because they cared about patients.

00:35:41.557 --> 00:35:42.338
That's why I love working

00:35:42.358 --> 00:35:43.480
with PT specifically.

00:35:43.559 --> 00:35:44.460
I work with everyone,

00:35:44.782 --> 00:35:45.983
but you can tell a PT

00:35:46.023 --> 00:35:47.644
versus like a doctor chiropractor.

00:35:47.724 --> 00:35:50.648
I don't care who it is because we care.

00:35:50.849 --> 00:35:53.032
We truly care about the patient.

00:35:53.452 --> 00:35:53.731
Right.

00:35:53.833 --> 00:35:54.753
And we want that.

00:35:55.635 --> 00:35:56.536
experience to be the best

00:35:56.556 --> 00:35:57.215
possible we want to give

00:35:57.235 --> 00:35:59.056
the best care possible and

00:35:59.077 --> 00:35:59.797
to be honest it's probably

00:35:59.818 --> 00:36:00.838
why we're where we're at

00:36:00.858 --> 00:36:01.719
because we care about that

00:36:01.759 --> 00:36:02.338
more than the actual

00:36:02.358 --> 00:36:03.139
business side of things

00:36:03.219 --> 00:36:05.300
peace corps and so exactly

00:36:05.320 --> 00:36:08.603
yeah so embracing the the

00:36:08.762 --> 00:36:11.025
ai is not it seems scary it

00:36:11.065 --> 00:36:12.606
seems like a leaf but it's

00:36:12.626 --> 00:36:14.626
going to allow you to

00:36:14.666 --> 00:36:15.768
accomplish your why to be

00:36:15.827 --> 00:36:17.728
you to be better at you

00:36:18.108 --> 00:36:20.231
right versus just getting

00:36:20.271 --> 00:36:21.652
buried by everything we've

00:36:21.672 --> 00:36:22.371
talked about during this

00:36:22.411 --> 00:36:23.793
podcast april parting shot

00:36:25.150 --> 00:36:25.891
Yeah, I mean,

00:36:25.911 --> 00:36:27.652
to piggyback on that a little bit,

00:36:27.693 --> 00:36:29.315
it's like the whole,

00:36:29.335 --> 00:36:30.315
we talked about this earlier,

00:36:30.356 --> 00:36:31.918
but like we can't keep

00:36:31.958 --> 00:36:32.958
approaching this problem

00:36:32.998 --> 00:36:34.679
how we've been approaching it, right?

00:36:35.320 --> 00:36:36.541
I even have conversations

00:36:36.641 --> 00:36:37.503
all the time where people

00:36:37.543 --> 00:36:38.985
want to reference these

00:36:39.025 --> 00:36:40.085
dinosaurs in the industry

00:36:40.106 --> 00:36:40.985
and get their opinion.

00:36:41.367 --> 00:36:42.387
And part of me is like,

00:36:44.101 --> 00:36:45.442
Are we being too slow to

00:36:45.481 --> 00:36:46.563
change because we're

00:36:46.603 --> 00:36:47.682
getting in our own way?

00:36:48.123 --> 00:36:48.623
And again,

00:36:48.722 --> 00:36:50.704
no one's going to save what's

00:36:50.724 --> 00:36:52.085
happening right now in healthcare.

00:36:52.385 --> 00:36:54.164
And again, our mission is,

00:36:55.085 --> 00:36:56.286
I'm not gonna air quote the

00:36:56.326 --> 00:36:57.186
change healthcare,

00:36:57.425 --> 00:36:58.266
but our mission is to

00:36:58.306 --> 00:36:59.007
approach this from a

00:36:59.067 --> 00:37:01.186
completely different direction and say,

00:37:01.226 --> 00:37:02.807
hey, this is broken.

00:37:03.407 --> 00:37:04.889
And we need to fix it.

00:37:04.969 --> 00:37:05.750
And the only way we're going

00:37:05.769 --> 00:37:07.309
to fix that is taking really,

00:37:07.349 --> 00:37:07.951
really smart,

00:37:07.971 --> 00:37:08.811
driven people that are

00:37:08.831 --> 00:37:10.632
aligned on the why and be

00:37:10.692 --> 00:37:12.454
able to get together, collaborate,

00:37:12.733 --> 00:37:13.893
stop doing what we've been

00:37:13.934 --> 00:37:15.414
doing and make this happen.

00:37:15.434 --> 00:37:16.795
Because we have the data.

00:37:17.376 --> 00:37:18.396
We have the tools.

00:37:18.697 --> 00:37:19.737
So we need to kind of

00:37:19.757 --> 00:37:21.099
combine together there and just...

00:37:21.559 --> 00:37:22.760
be able to highlight the

00:37:22.780 --> 00:37:23.980
things that are missing and

00:37:24.019 --> 00:37:25.181
again attack it from a

00:37:25.240 --> 00:37:26.481
different a different

00:37:26.501 --> 00:37:27.581
direction because seeing

00:37:27.641 --> 00:37:29.081
more patients you know

00:37:29.202 --> 00:37:30.943
adding a force plate you

00:37:30.963 --> 00:37:32.023
know adding blood flow

00:37:32.043 --> 00:37:32.864
restrictions and some other

00:37:32.903 --> 00:37:34.344
modalities you know you can

00:37:34.563 --> 00:37:35.585
you'll get the barkers out

00:37:35.625 --> 00:37:36.525
of the bleachers saying

00:37:36.545 --> 00:37:37.905
that there's no efficacy

00:37:37.945 --> 00:37:39.146
there in any of that but

00:37:39.246 --> 00:37:40.226
patients like it so you can

00:37:40.246 --> 00:37:41.706
make money I mean that is

00:37:41.788 --> 00:37:43.168
not the right way the right

00:37:43.208 --> 00:37:44.688
way here right is taking

00:37:44.728 --> 00:37:45.989
what we're doing the value

00:37:46.009 --> 00:37:47.670
we bring and making sure

00:37:47.949 --> 00:37:49.731
that the care we're rendering um

00:37:50.231 --> 00:37:51.610
continue to support us

00:37:51.690 --> 00:37:52.952
rendering high quality care.

00:37:53.572 --> 00:37:54.731
Othellus.com,

00:37:54.931 --> 00:37:56.713
AI power and operations for healthcare.

00:37:56.733 --> 00:37:58.632
Appreciate you guys weighing in on this.

00:37:58.693 --> 00:37:59.114
I think there's a,

00:37:59.534 --> 00:38:00.333
I think that the end of the

00:38:00.353 --> 00:38:02.213
diving board is very crowded these days.

00:38:02.313 --> 00:38:03.315
People are,

00:38:03.355 --> 00:38:05.295
understand that they need to do something,

00:38:05.375 --> 00:38:07.175
but humans are going to humans.

00:38:07.195 --> 00:38:07.815
So they're saying, okay,

00:38:07.835 --> 00:38:08.396
I'm going to wait till

00:38:08.436 --> 00:38:09.315
enough people have jumped.

00:38:10.717 --> 00:38:11.737
And I think what I'm hearing

00:38:11.856 --> 00:38:13.617
is you got to do something.

00:38:13.797 --> 00:38:14.637
You might as well go with someone.

00:38:14.677 --> 00:38:15.597
People are jumping.

00:38:15.657 --> 00:38:15.878
Yeah.

00:38:15.918 --> 00:38:16.597
People are jumping.

00:38:17.139 --> 00:38:18.099
Gentlemen, appreciate the time.

00:38:18.139 --> 00:38:18.639
Thank you for this.

00:38:19.956 --> 00:38:20.380
Thank you.

00:38:20.927 --> 00:38:21.391
Thanks, Jimmy.

00:38:21.411 --> 00:38:21.876
Appreciate it.