Stop Telling. Start Showing. The YouTube Strategy Healthcare Is Afraid to Try

WEBVTT

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You're listening to the PT Pinecast,

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where smart people in healthcare come to

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make noise.

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Here's your host, Jimmy McKay.

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Yeah,

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I've got a strategy I wanted to share

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with you,

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and I just thought it was too good

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to keep to myself.

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What's going on, guys?

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This will be interactive as we're live.

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Usually we do morning stuff,

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but for some reason,

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I've just been ruminating on this idea

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from Blendtec.

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not a big blender guy i mean i

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love blenders when you need them frozen

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drinks sign me up a smoothie let's do

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that ice cream float sounds great uh but

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there's this company called blend tech i

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came across them a few years ago and

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if i were to describe them to you

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i would say i guess they're the cadillac

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of blenders they are the absolute cadillac

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of blenders

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And they have a marketing strategy that is

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so just stunningly simply,

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it's stupidly simple that it's genius.

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I mean,

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we've heard that theory where like the

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difference between insanity and stupidity

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and genius.

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I mean, it's just a couple degrees off,

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but these guys just know what they're

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doing.

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their stunningly simple marketing plan to

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gain attention that'll lead to awareness,

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which has led to millions and millions of

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dollars in sales for this blender company.

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I'm going to walk through it step by

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step.

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I don't think you need a whole lot,

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but once you see it,

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you're going to go, oh,

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we've been overthinking it.

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And that's the idea.

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So here's the thing.

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If I told you my blender was powerful,

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Would you believe me?

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I don't know.

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You know me.

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Maybe you don't know me.

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Maybe you're like, okay, great.

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But what if I put your iPhone in

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the blender and just turned it into dust?

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Would you believe me then?

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Yes.

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Now you believe me because I proved it.

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I didn't just tell you my blender was

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powerful.

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I showed you my blender was powerful.

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That's the strategy.

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I told you I would walk you through

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the strategy of blend tech.

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These guys are the Cadillac of blenders.

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Their blenders are anywhere from four

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hundred dollars to three thousand dollars

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on their website right now.

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Let me see if I can bring that

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up.

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I'll bring up their website.

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It is blendblendtech.com.

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These things are wild.

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Look at these things.

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I mean, these are the commercial models,

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but I don't know.

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Who needs a three thousand dollar blender?

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The Stealth Nitro X. I don't know.

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I'm not a chef or in food prep

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or they've got some bar models for six

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hundred dollars.

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The residential models for, I don't know,

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a couple hundred.

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This one's six hundred bucks.

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Looks good.

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This is fantastic.

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This is blend tech.

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So here's what they actually did.

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Step one,

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they picked an insanely bold claim.

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They said, our blender can blend anything.

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Not a lot.

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It's not powerful.

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Our blender can blend anything.

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That's what they said.

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Not five claims, not a bunch of features.

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They didn't tell you how many RPMs or

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how much torque for their blender.

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They said, our blender can blend anything.

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They stopped right there.

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Step two,

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they created a repeatable format.

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They decided blenders or visual,

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let's go to YouTube.

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And they've been doing this for years.

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This is not new.

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So they went to YouTube,

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created a repeatable format.

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I want you to pay attention to that

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because a lot of people in healthcare,

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in business, anywhere get stuck on,

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I can create anything.

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I can create any content.

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I'm supposed to create content.

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That's what people say.

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Be a content creator.

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We need content.

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I have a Canva account.

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I could live stream.

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I have my phone.

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You get caught and overwhelmed.

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Blendtec, who's made millions of dollars,

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picked one repeatable format.

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That's it.

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The same introduction,

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the same camera angles that I'll show you

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in a second,

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and the same recurring question.

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Will it blend?

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That's the name of their YouTube channel.

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All right.

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I've got it on the screen right now.

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That's it.

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That's what they did.

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The setting looks like a high school

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science teacher,

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like just cheesy and corny.

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He's got the safety goggles on.

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He's got the white coat.

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He's got gloves.

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Their logo even looks like the Price is

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Right logo.

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Just will it blend?

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And the guy looks like a middle school

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science teacher.

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That's his vibe.

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And then they stood behind their claim.

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Remember their claim?

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Our blender can blend things.

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And then they just, that's it.

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They blend stuff.

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What kind of stuff, Jimmy?

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Will it blend?

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Oh, will it blend?

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I'm wondering.

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Will it blend?

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When the new iPhone came out, I mean,

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this was years ago.

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This video is... Eighteen years ago.

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This was the iPhone.

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Which iPhone?

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The iPhone.

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Not iPhone six, not seventeen.

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This was the original iPhone.

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So this was brilliant because you couldn't

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even get your hands on an iPhone.

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And here they are getting ready to destroy

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one.

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and i don't even know this guy's name

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but he's just blend tech guy he's just

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sitting there going here's our claim our

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blender can blend anything here's an

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iphone and we blend it and the damn

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iphone turned into absolute dust are they

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going to do slow motion versions yes of

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course they are are they going to rewind

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it and do it again and show you

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that yes in fact their blender can blend

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anything this is a

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It was launched eighteen years ago and

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it's got thirteen million views.

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Do they stop there?

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Of course not.

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They have blended insane things.

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Car key fobs.

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The Mandalorian season two.

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The new iPhone.

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Whenever a new iPhone comes out,

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these guys just, I mean,

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Apple must love them.

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They buy one and then just blend it.

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They've done some cross promotions there

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with Real Salt Lake City,

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their football team.

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They've ventured into food products there

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too, actually showing blenders,

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blending things that normally blend.

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But they've done golf balls.

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They've done an iPad.

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They've done Super Bowl helmets in honor

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of the Super Bowl.

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But of course,

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like the videos that come up,

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they blended a cup full of diamonds.

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Why?

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Bic lighters.

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I don't know.

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They keep doing weird stuff because you

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keep watching it.

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There's the magic.

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They hijack attention that already exists

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because every time a new iPhone comes out

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or when the iPad comes out, people go,

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there's no way they're actually going

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to...

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They're going to destroy this thing I

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can't get my hands on?

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Yes.

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This channel is nuts.

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I mean,

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how much does it cost to produce one

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of these videos?

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under four hundred dot well depending on

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if they're buying the iphone all right so

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cost of the object they're blending and a

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couple hundred bucks in production value

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they made the proof of their claim the

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entertainment that's what i that's the

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magic i think we're finding here because

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if you're sitting here saying and that's

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cool cool story jimmy but what is this

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telling us in healthcare

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They've been repeating this for eighteen

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years.

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This wild, this video, I'm sorry, fifteen,

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eighteen years.

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Yeah,

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their first video dropped eighteen years

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ago, thirteen million views.

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One format, repeatable,

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and they've done it a bunch of times.

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Will it blend?

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It would go viral randomly,

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like people would share it,

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but it's more systematic in its beauty.

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And it led to sales.

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You're not selling three thousand dollar

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blenders,

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six hundred dollar residential blenders

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unless this thing is leading to sales.

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It's amazing.

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It's amazing what they've done.

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Here's what they really did.

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They eliminated doubt.

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Because if you're on Amazon and you are

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looking for a high quality blender.

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And you come across these Blendtec devices

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and you're like,

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six hundred dollars for a blender.

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Jesus, is it worth it?

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If you've bought a blender, you know,

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you buy a cheap one.

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You're going to buy another cheap one in

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six months.

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That's just how it works.

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And if you're OK with that, that's fine.

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You are not the Blendtec blender.

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customer they're looking for someone who

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wants to invest in something and then they

00:09:07.017 --> 00:09:08.738
wanted that person investing wants to know

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can I beat the absolute crap out of

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this blender and it's still gonna blend

00:09:13.542 --> 00:09:16.404
stuff so that's all Blendtec did their

00:09:16.465 --> 00:09:20.048
entire YouTube library close to nine

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hundred thousand followers for a blender

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company make it make sense it makes sense

00:09:25.653 --> 00:09:28.855
cuz it's funny and it's kitschy and it's

00:09:28.875 --> 00:09:30.456
like will it I've just got about

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Got to figure out if this is going

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to work.

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It's nuts.

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They didn't really market a blender.

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They marketed certainty.

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Because on the other side of that six

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hundred or eight hundred dollar

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transaction,

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if you're really going to go in and

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buy a blender from these people like,

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dude, you've got it.

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You want to know you can read reviews

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and those are fine,

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but they're superficial because I don't

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know those people.

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So they just said,

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put up or shut up.

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They said,

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here's our blender and here's a cup full

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of golf balls and we're going to blend

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it.

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And as soon as you see those golf

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balls turn into absolute dust,

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all of your doubt disappears.

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They could have just spent more on the

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box and said,

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this blender will blend anything.

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No, they decided to show it to you.

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They turned a commodity into a cultural

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reference point.

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There's no doubt.

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They are the Cadillac of blenders.

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They weren't just showing the product.

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They were performing confidence.

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This was confidence on camera.

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Every single video said,

00:10:40.724 --> 00:10:42.144
we're so sure this works.

00:10:42.585 --> 00:10:44.105
We are willing to destroy something

00:10:44.186 --> 00:10:46.447
valuable like an iPhone the day it comes

00:10:46.567 --> 00:10:46.687
out.

00:10:47.048 --> 00:10:48.749
We're willing to destroy it in public.

00:10:49.009 --> 00:10:49.549
And here it is.

00:10:52.182 --> 00:10:53.163
Now, here's the lesson.

00:10:53.342 --> 00:10:54.823
Why is Jimmy talking about this?

00:10:55.783 --> 00:10:56.024
Well,

00:10:57.424 --> 00:10:58.966
I feel like healthcare marketing is the

00:10:59.046 --> 00:10:59.506
opposite.

00:11:00.727 --> 00:11:01.388
For some reason,

00:11:01.408 --> 00:11:04.529
we decide we need super slick animations.

00:11:04.809 --> 00:11:05.951
We need dashboards.

00:11:06.350 --> 00:11:07.532
We need testimonials.

00:11:07.692 --> 00:11:09.253
We need to talk about our degrees.

00:11:10.114 --> 00:11:12.754
We need to show things.

00:11:13.416 --> 00:11:14.475
What is the barrier?

00:11:15.136 --> 00:11:16.357
Tony Maritato is watching live.

00:11:16.538 --> 00:11:17.557
What is the barrier?

00:11:17.618 --> 00:11:18.019
Yes, Tony,

00:11:18.038 --> 00:11:19.200
I'm still talking about this blender

00:11:19.240 --> 00:11:19.519
company.

00:11:20.457 --> 00:11:21.599
I'm obsessed with them today.

00:11:21.698 --> 00:11:22.679
I'm going to buy the blender.

00:11:25.341 --> 00:11:26.163
Here's my question.

00:11:26.263 --> 00:11:27.683
I went on a rant on LinkedIn today.

00:11:27.823 --> 00:11:28.965
Got some activity out of it.

00:11:29.905 --> 00:11:31.528
I'm seeing a lot of AI claims in

00:11:31.567 --> 00:11:31.988
healthcare.

00:11:32.248 --> 00:11:32.568
Awesome.

00:11:33.168 --> 00:11:35.770
AI feels like a freaking blender.

00:11:35.971 --> 00:11:37.533
And if you think spending three thousand

00:11:37.572 --> 00:11:39.153
dollars for a blender is insane,

00:11:39.735 --> 00:11:42.096
understand buying software for your

00:11:42.136 --> 00:11:44.239
practice that makes a million dollars a

00:11:44.278 --> 00:11:46.301
year or a hundred million dollars a year.

00:11:46.976 --> 00:11:49.918
That's expensive and scary.

00:11:50.379 --> 00:11:51.700
You're now going to hand over your

00:11:51.821 --> 00:11:55.102
operations to your entire business.

00:11:55.123 --> 00:11:58.004
To this app, this AI company, OK,

00:11:58.485 --> 00:11:59.846
and you go to their websites and it

00:11:59.926 --> 00:12:04.048
just feels sterile, it's tech, right?

00:12:04.450 --> 00:12:05.610
I guess it's going to feel sterile.

00:12:07.272 --> 00:12:08.493
But a lot of bold claims.

00:12:09.854 --> 00:12:10.813
A lot of bold claims,

00:12:11.134 --> 00:12:13.836
we reduced and we reduced denials by some

00:12:13.897 --> 00:12:14.216
figure.

00:12:16.586 --> 00:12:18.727
prior authorization time from this to

00:12:18.788 --> 00:12:20.850
this.

00:12:20.950 --> 00:12:22.130
And I'm just wondering,

00:12:22.750 --> 00:12:23.892
there's got to be a reason.

00:12:24.011 --> 00:12:24.913
Maybe I'm the idiot.

00:12:25.033 --> 00:12:26.354
I'm probably the idiot.

00:12:27.094 --> 00:12:29.676
All these big smart AI companies selling

00:12:29.716 --> 00:12:33.177
software, none of them that I've seen,

00:12:33.357 --> 00:12:35.259
and I would love to see someone doing

00:12:35.299 --> 00:12:35.559
this.

00:12:35.759 --> 00:12:36.460
I've just missed it.

00:12:37.041 --> 00:12:40.163
Where is the screen share video?

00:12:41.880 --> 00:12:44.182
of ten denied claims going into this

00:12:44.241 --> 00:12:48.903
program and then show me what it does.

00:12:49.202 --> 00:12:50.982
I kind of don't care if it's not

00:12:51.023 --> 00:12:54.543
as exciting as watching an iPhone turn to

00:12:54.583 --> 00:12:55.443
dust in a blender.

00:12:55.943 --> 00:12:59.424
But if your thing does it, show me,

00:12:59.924 --> 00:13:00.745
don't tell me.

00:13:02.066 --> 00:13:02.485
I don't know.

00:13:02.546 --> 00:13:03.586
Maybe I'm doing the work.

00:13:05.491 --> 00:13:07.852
wrong maybe maybe this is completely off i

00:13:07.873 --> 00:13:09.274
don't know if you're a practice owner and

00:13:09.313 --> 00:13:10.673
someone is trying to sell you software

00:13:11.354 --> 00:13:13.134
i've seen this that show me can you

00:13:13.215 --> 00:13:15.676
show me how this works not a demo

00:13:16.615 --> 00:13:17.596
i want to see it working on real

00:13:17.636 --> 00:13:20.597
claims and someone else's emr like you

00:13:20.658 --> 00:13:23.399
just promised me it could yes i understand

00:13:23.658 --> 00:13:24.980
de-identify some of the information

00:13:25.299 --> 00:13:27.660
understood but show me it doing it

00:13:28.740 --> 00:13:31.000
If you can turn chaos into clarity,

00:13:32.181 --> 00:13:34.022
I don't understand why this isn't your

00:13:34.081 --> 00:13:34.721
YouTube channel.

00:13:35.662 --> 00:13:36.802
And then your YouTube channel would be

00:13:36.923 --> 00:13:39.082
your number one salesperson.

00:13:39.482 --> 00:13:41.384
Unless,

00:13:41.563 --> 00:13:45.125
unless it doesn't actually do that.

00:13:47.327 --> 00:13:48.830
That's what everybody is thinking.

00:13:49.649 --> 00:13:49.870
Look,

00:13:50.010 --> 00:13:51.231
marketing departments for these

00:13:51.272 --> 00:13:53.014
organizations that are making claims.

00:13:53.673 --> 00:13:55.556
If I can't see it, it doesn't exist.

00:13:55.816 --> 00:13:58.558
This is why a cliche like, cool story,

00:13:58.578 --> 00:14:00.480
bro, but Pixar, it didn't happen.

00:14:01.782 --> 00:14:03.703
Tony's saying we just had that video from

00:14:03.764 --> 00:14:04.384
Patient Studio.

00:14:04.524 --> 00:14:04.764
Good.

00:14:06.846 --> 00:14:07.427
Show it.

00:14:07.967 --> 00:14:09.909
I don't understand why I see weird,

00:14:10.129 --> 00:14:11.211
weird marketing.

00:14:13.120 --> 00:14:14.500
from these software companies,

00:14:14.980 --> 00:14:15.900
but maybe I'm wrong.

00:14:16.240 --> 00:14:16.801
Tony is saying,

00:14:16.841 --> 00:14:18.461
we just watched the AI agent going through

00:14:18.501 --> 00:14:21.361
real ERAs and we watched the real ERAs,

00:14:21.381 --> 00:14:23.763
we watched the ERAs,

00:14:23.783 --> 00:14:26.484
the real ERAs disappeared.

00:14:26.504 --> 00:14:27.403
That is what you need.

00:14:27.563 --> 00:14:29.504
There's your marketing, side by side,

00:14:29.644 --> 00:14:30.904
before, after.

00:14:31.125 --> 00:14:33.885
Stop telling me and start showing me.

00:14:34.025 --> 00:14:36.506
My favorite day in third grade was show

00:14:36.547 --> 00:14:37.067
and tell day.

00:14:39.187 --> 00:14:40.048
We all wanted to show.

00:14:40.528 --> 00:14:41.187
We wanted to show.

00:14:41.327 --> 00:14:41.908
I had the G.I.

00:14:41.947 --> 00:14:44.469
Joe hovercraft in second grade,

00:14:45.129 --> 00:14:46.450
and I could not wait to drag that

00:14:46.490 --> 00:14:50.291
monstrosity into Miss Cimarelli's class

00:14:50.331 --> 00:14:51.331
and be like, look at this.

00:14:51.532 --> 00:14:54.033
It floats in the bathtub.

00:14:54.072 --> 00:14:55.993
Show, don't tell.

00:14:56.212 --> 00:14:57.014
That's the lesson.

00:14:57.254 --> 00:14:57.514
I mean,

00:14:57.833 --> 00:14:59.735
nine hundred thousand people follow a

00:14:59.955 --> 00:15:02.936
freaking blender company's YouTube

00:15:02.975 --> 00:15:03.255
channel.

00:15:04.985 --> 00:15:06.086
It's stunningly simple.

00:15:06.567 --> 00:15:06.986
I don't know.

00:15:07.047 --> 00:15:07.827
Maybe I'm wrong.

00:15:07.967 --> 00:15:11.950
Maybe I'm just an armchair quarterback.

00:15:11.990 --> 00:15:13.691
I think the playbook for you,

00:15:13.850 --> 00:15:15.572
whether you're a clinic or a software

00:15:15.611 --> 00:15:17.613
company or anything, here's the playbook.

00:15:18.153 --> 00:15:19.254
If you're going to steal the playbook from

00:15:19.293 --> 00:15:19.714
Blendtec,

00:15:19.754 --> 00:15:22.475
the playbook is pick one absolutely

00:15:22.676 --> 00:15:25.697
unbelievable claim that you can stand by,

00:15:26.298 --> 00:15:28.078
that you would etch into the side of

00:15:28.099 --> 00:15:28.600
your building.

00:15:29.100 --> 00:15:30.961
One unbelievable claim.

00:15:32.648 --> 00:15:32.908
I don't know.

00:15:33.028 --> 00:15:33.889
Reduce denials.

00:15:34.429 --> 00:15:35.331
Cut off time.

00:15:36.011 --> 00:15:38.654
Save eight hours per FTE per week.

00:15:39.195 --> 00:15:39.735
One claim.

00:15:40.135 --> 00:15:40.336
One.

00:15:41.357 --> 00:15:43.200
Blendtec says we blend anything.

00:15:43.440 --> 00:15:43.941
Pick one.

00:15:44.740 --> 00:15:45.662
There's your pillar.

00:15:45.822 --> 00:15:46.764
That's your claim.

00:15:49.105 --> 00:15:50.587
And then choose the sacrificial lamb.

00:15:53.360 --> 00:15:55.120
Ask for the ugliest denial.

00:15:55.160 --> 00:15:58.003
Wouldn't that be a wild strategy?

00:15:58.403 --> 00:16:00.163
Give me the denial that keeps coming up

00:16:00.203 --> 00:16:00.904
at your practice.

00:16:00.965 --> 00:16:01.884
That's what I want to do.

00:16:02.566 --> 00:16:03.326
Come on my demo.

00:16:03.485 --> 00:16:04.606
Click that button right now.

00:16:04.687 --> 00:16:06.307
Give me your hardest thing to crack.

00:16:07.107 --> 00:16:08.849
Dude, anybody can solve the easy crap.

00:16:09.129 --> 00:16:10.190
Give me the hardest one.

00:16:10.409 --> 00:16:14.633
You now have my attention.

00:16:14.673 --> 00:16:16.494
Give me your worst workflow.

00:16:16.793 --> 00:16:19.235
Give me your toughest diagnosis.

00:16:19.436 --> 00:16:19.916
I've got it.

00:16:20.986 --> 00:16:22.086
You now have my attention,

00:16:22.307 --> 00:16:24.207
which is in front of marketing,

00:16:24.607 --> 00:16:25.489
in front of sales,

00:16:25.908 --> 00:16:27.710
and in front of revenue.

00:16:27.830 --> 00:16:29.850
Attention, then marketing, then sales,

00:16:29.970 --> 00:16:32.010
then revenue.

00:16:32.030 --> 00:16:33.611
Then you screen record that process,

00:16:33.971 --> 00:16:37.773
and then you share it everywhere.

00:16:38.133 --> 00:16:41.335
Or you could make goofy AI-generated

00:16:41.375 --> 00:16:42.934
videos that have nothing to do with your

00:16:42.995 --> 00:16:43.355
product.

00:16:43.615 --> 00:16:44.875
Yes, people saw it.

00:16:45.196 --> 00:16:45.436
No,

00:16:45.596 --> 00:16:47.517
they have no idea how it connects to

00:16:47.537 --> 00:16:48.017
your thing.

00:16:48.496 --> 00:16:50.238
And yes, they will skip right by you.

00:16:51.721 --> 00:16:52.260
Tony's right.

00:16:52.321 --> 00:16:54.461
PT should create a Does It Hurt YouTube

00:16:54.501 --> 00:16:54.822
channel.

00:16:56.743 --> 00:16:57.482
Why, Tony?

00:16:57.743 --> 00:16:58.624
I think I know why.

00:16:58.744 --> 00:16:59.624
I mean, if you want to jump in,

00:16:59.644 --> 00:17:00.364
I'll give you the link.

00:17:01.245 --> 00:17:02.284
You can jump into StreamYard.

00:17:02.825 --> 00:17:04.365
Why should they do a Does It Hurt

00:17:04.385 --> 00:17:05.026
YouTube channel?

00:17:05.105 --> 00:17:06.547
They should do a Does It Hurt YouTube

00:17:06.586 --> 00:17:07.987
channel because that is one of the

00:17:08.027 --> 00:17:09.928
barriers keeping people from going to PT,

00:17:09.968 --> 00:17:10.847
right?

00:17:10.988 --> 00:17:12.009
I don't really know what this is.

00:17:12.048 --> 00:17:12.888
If I've never been,

00:17:14.009 --> 00:17:14.809
I don't have a PT,

00:17:14.930 --> 00:17:16.029
so I don't know what it's about.

00:17:16.711 --> 00:17:18.411
So I'm going to be resistant from booking.

00:17:18.711 --> 00:17:20.332
I'm going to wait and wait and wait.

00:17:21.707 --> 00:17:24.410
And then maybe I'll do it.

00:17:24.450 --> 00:17:25.550
Does it hurt?

00:17:26.171 --> 00:17:28.073
Maybe you try all the different modalities

00:17:28.093 --> 00:17:30.655
that a PT practice can throw at you.

00:17:30.935 --> 00:17:31.576
And someone is like,

00:17:31.616 --> 00:17:32.416
here's my honest review.

00:17:33.558 --> 00:17:33.898
Here it is.

00:17:34.038 --> 00:17:34.459
Does it hurt?

00:17:34.720 --> 00:17:35.039
Not really.

00:17:35.921 --> 00:17:37.603
Oh, okay.

00:17:37.623 --> 00:17:38.323
There's your barrier.

00:17:38.423 --> 00:17:39.904
Went from here to pretty much

00:17:39.944 --> 00:17:40.585
non-existent.

00:17:40.885 --> 00:17:41.105
Great.

00:17:44.157 --> 00:17:45.578
Could you operationalize this?

00:17:45.679 --> 00:17:47.681
Remember I said, will it blend?

00:17:48.101 --> 00:17:49.821
The blender company that I am in absolute

00:17:49.862 --> 00:17:50.323
love with.

00:17:50.482 --> 00:17:51.384
Maybe if I talk about them enough,

00:17:51.403 --> 00:17:52.384
they'll send me one of these six hundred

00:17:52.403 --> 00:17:52.825
dollar blenders.

00:17:53.384 --> 00:17:54.826
I'd blend the crap out of stuff.

00:17:55.126 --> 00:17:56.627
Maybe I'll blend some BT equipment.

00:17:57.691 --> 00:18:00.693
They understood one claim, one claim only,

00:18:00.854 --> 00:18:02.275
our blender will blend anything.

00:18:02.575 --> 00:18:04.276
And then they made it a repeatable format.

00:18:04.376 --> 00:18:05.877
That, my friends, is a series.

00:18:06.097 --> 00:18:07.318
It's easy to reproduce.

00:18:07.358 --> 00:18:08.440
We understand.

00:18:08.640 --> 00:18:12.103
Will this run through our process or not?

00:18:12.163 --> 00:18:12.542
It's fun.

00:18:12.663 --> 00:18:14.184
It's also, like he said, like Tony said,

00:18:14.204 --> 00:18:16.626
it's fun to watch.

00:18:16.646 --> 00:18:18.367
Repeatable format, make it a series,

00:18:18.548 --> 00:18:20.029
give it the same name, will it blend,

00:18:20.289 --> 00:18:21.069
and then do it weekly.

00:18:21.651 --> 00:18:21.971
I don't know.

00:18:22.070 --> 00:18:22.751
Will it deny?

00:18:23.955 --> 00:18:25.076
Dude, call out the villain.

00:18:25.116 --> 00:18:26.836
We talked about that this morning.

00:18:27.438 --> 00:18:28.178
Call out the villain.

00:18:29.337 --> 00:18:29.597
Today,

00:18:29.637 --> 00:18:35.101
we're running ten UHC claims through our

00:18:35.121 --> 00:18:37.481
deniomatic.

00:18:38.402 --> 00:18:39.442
Let's watch as it does it.

00:18:39.583 --> 00:18:40.603
Will it deny these now?

00:18:40.623 --> 00:18:41.743
Because every day, right,

00:18:41.844 --> 00:18:42.844
all I hear from you guys is,

00:18:43.463 --> 00:18:45.265
they're just getting craftier in their

00:18:45.285 --> 00:18:45.904
denials.

00:18:46.526 --> 00:18:48.626
Okay, bring it.

00:18:48.826 --> 00:18:51.748
Be the denial blender for healthcare.

00:18:52.656 --> 00:18:53.717
Who would not pick you?

00:18:54.837 --> 00:18:55.657
Who would not pick you?

00:18:58.138 --> 00:18:58.779
I don't understand.

00:18:58.819 --> 00:18:59.519
Maybe I'm missing it.

00:18:59.579 --> 00:19:01.500
Will it off?

00:19:01.861 --> 00:19:03.801
Will it chart?

00:19:04.321 --> 00:19:06.163
I'm still very confused and maybe I'm

00:19:06.222 --> 00:19:06.682
missing it.

00:19:06.722 --> 00:19:07.903
Maybe people are doing it on smaller

00:19:07.963 --> 00:19:08.304
scale.

00:19:08.903 --> 00:19:11.944
I see AI scribe companies and they talk

00:19:11.984 --> 00:19:15.626
a lot about all the EHRs they can

00:19:15.686 --> 00:19:16.106
work with.

00:19:16.547 --> 00:19:17.307
Okay, cool.

00:19:19.707 --> 00:19:21.188
Does it make my life easier?

00:19:21.587 --> 00:19:22.249
Oh, yeah, totally.

00:19:23.189 --> 00:19:24.250
Show me that.

00:19:24.609 --> 00:19:25.510
Show me that.

00:19:25.590 --> 00:19:26.391
Where's that?

00:19:27.932 --> 00:19:30.032
Do a side-by-side screen, right?

00:19:30.192 --> 00:19:30.973
Right where I am.

00:19:31.493 --> 00:19:34.115
Do me talking to patient on the right.

00:19:35.296 --> 00:19:37.718
Show the scribe sort of taking the notes.

00:19:37.778 --> 00:19:38.538
And when I'm done,

00:19:38.858 --> 00:19:40.700
show the process and then show me the

00:19:40.720 --> 00:19:41.420
finalized note.

00:19:41.680 --> 00:19:42.040
I don't know.

00:19:42.461 --> 00:19:43.141
Five minutes?

00:19:43.621 --> 00:19:45.041
You cut that down to ninety seconds?

00:19:45.823 --> 00:19:46.563
That's content.

00:19:48.523 --> 00:19:49.244
Step five?

00:19:50.858 --> 00:19:52.480
Invite the audience to challenge you.

00:19:53.260 --> 00:19:57.584
What should we blend next?

00:19:57.663 --> 00:19:59.204
Or you get people in your comments going,

00:19:59.265 --> 00:20:00.405
well, you can do that,

00:20:00.425 --> 00:20:01.566
but could you do this?

00:20:01.605 --> 00:20:04.208
Oh, a challenge.

00:20:04.627 --> 00:20:06.430
And now you have seven days to respond.

00:20:06.750 --> 00:20:08.090
And that's your next week's piece of

00:20:08.131 --> 00:20:08.530
content.

00:20:08.651 --> 00:20:09.051
I don't know.

00:20:09.311 --> 00:20:10.332
Maybe I'm missing this.

00:20:10.653 --> 00:20:11.593
Maybe I'm missing this.

00:20:11.873 --> 00:20:13.094
Maybe I'm armchair quarterback.

00:20:13.374 --> 00:20:14.674
Maybe people are doing this and I'm just

00:20:14.714 --> 00:20:15.236
not seeing it.

00:20:15.976 --> 00:20:16.936
But I'm not seeing it.

00:20:17.176 --> 00:20:18.317
And I look on the interwebs.

00:20:20.338 --> 00:20:21.720
A lot more than I should.

00:20:21.980 --> 00:20:22.980
Maybe I'm missing this,

00:20:23.221 --> 00:20:25.502
but this is your marketing proof.

00:20:25.884 --> 00:20:28.105
By the time someone books a call after

00:20:28.164 --> 00:20:30.366
seeing this type of content for your

00:20:30.426 --> 00:20:32.068
software or your clinic,

00:20:32.788 --> 00:20:34.671
do you think you need to sell them

00:20:34.931 --> 00:20:37.732
much?

00:20:37.792 --> 00:20:38.493
Honest question.

00:20:38.814 --> 00:20:40.355
Do you need to sell them?

00:20:40.915 --> 00:20:42.896
Do you need to talk them into anything

00:20:43.298 --> 00:20:45.338
after you have already proven it?

00:20:46.720 --> 00:20:47.500
I don't know, my man.

00:20:48.721 --> 00:20:49.522
I honestly don't know.

00:20:50.836 --> 00:20:52.637
Tony wants me to blend a TheraBand,

00:20:53.720 --> 00:20:56.523
a rubber dumbbell, and an ultrasound head.

00:20:56.963 --> 00:20:57.785
Done.

00:20:57.825 --> 00:20:58.605
What could go wrong?

00:20:58.625 --> 00:20:59.928
I don't know about the dumbbell.

00:20:59.968 --> 00:21:02.310
The dumbbell might give the Blendtec a

00:21:02.371 --> 00:21:02.652
limit.

00:21:03.972 --> 00:21:04.894
Brenda's saying,

00:21:05.335 --> 00:21:06.696
give me your most challenging client who

00:21:06.737 --> 00:21:08.179
doesn't want prescriptions or surgery.

00:21:09.884 --> 00:21:12.946
And then the MD is like, okay.

00:21:13.007 --> 00:21:14.448
Think about what Brenda just said.

00:21:14.607 --> 00:21:16.449
If you went and you were asking for

00:21:16.528 --> 00:21:18.510
a referral, hey, send me some patients,

00:21:18.550 --> 00:21:18.730
doc.

00:21:18.790 --> 00:21:19.231
I'm great.

00:21:19.311 --> 00:21:20.393
Here's all my qualifications.

00:21:20.712 --> 00:21:21.053
Awesome.

00:21:21.512 --> 00:21:21.814
Awesome.

00:21:21.834 --> 00:21:22.554
Great, great, great.

00:21:24.296 --> 00:21:25.096
But you're like, you know what?

00:21:25.135 --> 00:21:25.876
Keep the easy ones.

00:21:26.156 --> 00:21:26.958
Send them to a rookie.

00:21:26.998 --> 00:21:27.858
Send them to someone else.

00:21:28.159 --> 00:21:28.919
You know what I want?

00:21:29.039 --> 00:21:30.240
I want the difficult ones.

00:21:31.320 --> 00:21:32.702
That's an eyebrow raise right there.

00:21:33.303 --> 00:21:34.344
I'm just ranting, Tony.

00:21:34.364 --> 00:21:35.605
I know we usually talk in the morning,

00:21:35.625 --> 00:21:36.486
but I'm on a roll.

00:21:36.586 --> 00:21:39.067
I've just been thinking about blenders all

00:21:39.127 --> 00:21:39.327
day.

00:21:40.904 --> 00:21:41.964
Yeah, I love it.

00:21:43.286 --> 00:21:44.566
I just figured I'd jump on.

00:21:44.645 --> 00:21:46.326
I've got about ten minutes before I take

00:21:46.346 --> 00:21:47.405
my kids to volleyball.

00:21:47.526 --> 00:21:48.946
I was thinking about what you said.

00:21:49.967 --> 00:21:51.126
Which part?

00:21:51.146 --> 00:21:54.748
I ran into this trying to share like

00:21:54.788 --> 00:21:55.528
hippo scribe.

00:21:56.548 --> 00:21:57.648
I was like, okay,

00:21:57.729 --> 00:21:59.409
I'm going to show them how quick it

00:21:59.489 --> 00:22:00.509
is, how easy it is,

00:22:00.568 --> 00:22:01.989
but it's so boring.

00:22:02.430 --> 00:22:03.509
Could you speed it up?

00:22:03.670 --> 00:22:05.889
Could you do – Even if you –

00:22:05.390 --> 00:22:06.269
I mean, no,

00:22:06.329 --> 00:22:08.211
you really can't because it's so fast.

00:22:08.230 --> 00:22:09.371
Hang on a second.

00:22:11.137 --> 00:22:11.897
But what I mean is,

00:22:11.938 --> 00:22:12.778
could you speed it up?

00:22:12.979 --> 00:22:14.259
You could edit out, you could be like,

00:22:14.358 --> 00:22:16.579
a few moments later, like that.

00:22:16.839 --> 00:22:17.800
Take that part out.

00:22:17.820 --> 00:22:19.882
People understand there's a jump cut

00:22:19.902 --> 00:22:20.162
there.

00:22:20.942 --> 00:22:21.602
I tried.

00:22:22.041 --> 00:22:23.383
I did different things.

00:22:24.542 --> 00:22:26.624
I never found anything that worked really

00:22:26.683 --> 00:22:28.825
well to kind of convey it.

00:22:29.726 --> 00:22:32.145
And these dogs are killing me.

00:22:32.247 --> 00:22:33.106
Hang on.

00:22:35.583 --> 00:22:36.545
I'm not saying it's different.

00:22:36.605 --> 00:22:37.346
It's not difficult.

00:22:37.507 --> 00:22:37.866
I don't know.

00:22:38.167 --> 00:22:41.213
With these AI companies doing prior auths

00:22:41.294 --> 00:22:43.458
and denials and revenue cycle management,

00:22:43.617 --> 00:22:45.622
I feel like it would be worth finding

00:22:45.682 --> 00:22:46.443
a way, right?

00:22:47.204 --> 00:22:49.546
Yeah, I really think, like you said,

00:22:49.567 --> 00:22:51.367
and like we've said a hundred times,

00:22:51.867 --> 00:22:53.989
like what we probably need is,

00:22:54.470 --> 00:22:55.930
and I've talked to the guys at Patient

00:22:55.970 --> 00:22:58.471
Studio about this, is, you know,

00:22:58.932 --> 00:23:01.713
let's show in real time me dealing with

00:23:01.753 --> 00:23:03.335
these problems in the clinic,

00:23:03.375 --> 00:23:04.135
how I do it,

00:23:04.596 --> 00:23:06.336
what the platform can do.

00:23:07.357 --> 00:23:09.358
You're not going to get a million views

00:23:09.419 --> 00:23:10.579
on a video like that,

00:23:10.920 --> 00:23:12.580
but you're going to get a handful of

00:23:12.621 --> 00:23:14.561
views of people who have that pain point

00:23:14.662 --> 00:23:15.362
right now.

00:23:15.442 --> 00:23:15.663
Bingo.

00:23:16.682 --> 00:23:17.624
And I think the biggest issue,

00:23:17.663 --> 00:23:19.003
and you and I talked about this,

00:23:19.505 --> 00:23:20.904
any EMR doesn't matter.

00:23:21.685 --> 00:23:23.507
You can show me all the greatest things

00:23:23.527 --> 00:23:24.126
in the world.

00:23:24.267 --> 00:23:25.268
It doesn't matter.

00:23:25.327 --> 00:23:27.388
Like for me to make the transition to

00:23:27.409 --> 00:23:28.269
a new EMR,

00:23:28.709 --> 00:23:30.710
for me to switch to a different AI

00:23:30.769 --> 00:23:32.611
scribe, it's a nightmare.

00:23:32.770 --> 00:23:33.991
It's always a nightmare.

00:23:34.751 --> 00:23:36.573
And then even once I get there,

00:23:37.213 --> 00:23:37.493
I'm like,

00:23:37.554 --> 00:23:40.194
I still don't know really all this stuff.

00:23:40.234 --> 00:23:41.776
You know, the guys that were demoing,

00:23:41.816 --> 00:23:43.096
the girl that was demoing,

00:23:43.136 --> 00:23:44.896
like they're demoing.

00:23:44.936 --> 00:23:45.678
This is fake.

00:23:46.683 --> 00:23:47.545
What I would do,

00:23:47.585 --> 00:23:48.906
and I still think this is the best.

00:23:50.088 --> 00:23:51.510
If I was the sales rep,

00:23:52.451 --> 00:23:53.192
I would get on,

00:23:53.333 --> 00:23:54.555
we do a zoom call.

00:23:54.714 --> 00:23:56.557
I would watch you treat a real patient.

00:23:56.817 --> 00:23:58.840
I would document in real time on my

00:23:58.961 --> 00:24:00.983
end while you're documenting on your end.

00:24:01.784 --> 00:24:02.724
I would be done,

00:24:03.224 --> 00:24:05.006
and now you would be waiting for,

00:24:05.086 --> 00:24:06.326
you know, twenty more minutes,

00:24:06.385 --> 00:24:07.666
and I'd be like, okay, yeah,

00:24:07.686 --> 00:24:09.028
I already got that, I already got that,

00:24:09.087 --> 00:24:09.327
yeah, see,

00:24:09.407 --> 00:24:11.128
I already did that here and here.

00:24:11.148 --> 00:24:11.249
Right.

00:24:11.548 --> 00:24:15.131
Like, I think that's what needs to happen,

00:24:15.691 --> 00:24:18.211
is we need to show it in real

00:24:18.271 --> 00:24:20.313
time, in your actual environment,

00:24:20.333 --> 00:24:22.673
because also, everybody's so different.

00:24:23.233 --> 00:24:23.494
You know,

00:24:23.535 --> 00:24:25.435
two PTs are never going to evaluate the

00:24:25.455 --> 00:24:27.355
same, they're never going to do the same,

00:24:28.836 --> 00:24:30.397
so it...

00:24:30.538 --> 00:24:31.999
I'm trying to think.

00:24:32.159 --> 00:24:32.680
Ray,

00:24:33.160 --> 00:24:34.601
I can never pronounce his last name

00:24:34.661 --> 00:24:35.201
properly.

00:24:35.221 --> 00:24:37.042
Do you know what I'm talking about?

00:24:37.943 --> 00:24:39.045
Yeah.

00:24:39.125 --> 00:24:39.986
He does that.

00:24:40.625 --> 00:24:41.886
Now, it's not scalable,

00:24:42.887 --> 00:24:45.730
but he will actually do documentation on

00:24:45.790 --> 00:24:47.352
his system, his EMR,

00:24:47.912 --> 00:24:50.114
while the therapist is there because he

00:24:50.153 --> 00:24:53.436
knows it has to be specific to that

00:24:53.497 --> 00:24:54.017
individual.

00:24:54.117 --> 00:24:54.617
Understood.

00:24:57.559 --> 00:24:59.221
I'm just looking at so much of the

00:24:59.240 --> 00:24:59.641
marketing.

00:24:59.980 --> 00:25:01.401
I've just heard from so many different

00:25:01.461 --> 00:25:04.201
reps, and I think their job is difficult.

00:25:04.541 --> 00:25:06.182
I've had reps DM me and be like,

00:25:07.063 --> 00:25:08.144
I've had reps DM me,

00:25:08.163 --> 00:25:09.163
and I won't say for what company,

00:25:09.183 --> 00:25:09.463
and it goes,

00:25:09.864 --> 00:25:11.424
can you help our company improve

00:25:11.464 --> 00:25:11.924
marketing?

00:25:12.125 --> 00:25:14.185
Because I think sales reps understand

00:25:14.945 --> 00:25:16.606
marketing softens the beach up.

00:25:17.307 --> 00:25:18.688
If you're going to storm the beach,

00:25:19.428 --> 00:25:20.969
marketing drops mortars.

00:25:21.548 --> 00:25:23.430
And you don't just walk in and the

00:25:23.470 --> 00:25:24.289
sale's golden.

00:25:24.309 --> 00:25:25.171
We understand that.

00:25:25.631 --> 00:25:26.771
There's still work to be done.

00:25:27.152 --> 00:25:28.712
That's where sales comes in and sales is

00:25:28.833 --> 00:25:29.292
infantry.

00:25:29.633 --> 00:25:30.393
But with no marketing,

00:25:30.413 --> 00:25:31.233
if you're going cold,

00:25:31.993 --> 00:25:33.674
if the organization's never heard of you

00:25:33.714 --> 00:25:35.536
before, oof, that's rough.

00:25:36.380 --> 00:25:36.480
Right?

00:25:36.500 --> 00:25:37.701
Because you can cold call.

00:25:38.161 --> 00:25:38.740
That's hustle.

00:25:39.461 --> 00:25:40.442
You can get a call coming through the

00:25:40.461 --> 00:25:40.942
website.

00:25:41.462 --> 00:25:42.103
Warm lead.

00:25:42.143 --> 00:25:44.284
We like those because they've obviously

00:25:44.565 --> 00:25:46.226
seen something they want to just zoom in

00:25:46.246 --> 00:25:46.705
a little more.

00:25:47.506 --> 00:25:49.067
I want to focus on that layer and

00:25:49.106 --> 00:25:50.428
the layer before, which is attention.

00:25:50.708 --> 00:25:52.689
Blend tech is obviously a ridiculous

00:25:52.729 --> 00:25:53.569
example, right?

00:25:53.670 --> 00:25:53.890
Like,

00:25:55.239 --> 00:25:55.659
Although,

00:25:55.898 --> 00:25:57.559
although like imagine you were sitting

00:25:57.579 --> 00:25:58.921
there, you're twenty five years old,

00:25:59.040 --> 00:26:00.582
eighteen years ago, and you're like, OK,

00:26:00.882 --> 00:26:01.942
yeah, your first marketing job.

00:26:02.242 --> 00:26:02.683
What is it?

00:26:03.544 --> 00:26:05.384
Like in college, you were probably like,

00:26:05.484 --> 00:26:06.365
I'm going to do I'm going to do

00:26:06.986 --> 00:26:09.106
sports marketing for Nike or this that

00:26:09.186 --> 00:26:10.627
you're like blenders.

00:26:10.667 --> 00:26:11.148
And you're like, OK.

00:26:11.909 --> 00:26:12.789
Okay.

00:26:12.829 --> 00:26:14.550
Kudos on the person who came up with

00:26:14.570 --> 00:26:15.111
that idea,

00:26:15.750 --> 00:26:17.672
sold it to management and be like,

00:26:17.731 --> 00:26:18.653
we're blenders, man.

00:26:18.712 --> 00:26:22.394
We talk about revs and torque and minced

00:26:22.474 --> 00:26:24.796
garlic and you want to blend a what?

00:26:25.017 --> 00:26:25.997
An iPhone?

00:26:26.057 --> 00:26:27.377
And you're like, stay with me.

00:26:27.758 --> 00:26:28.838
It's so insane.

00:26:28.999 --> 00:26:29.699
It's brilliant.

00:26:29.919 --> 00:26:30.500
And it is.

00:26:30.859 --> 00:26:30.940
And

00:26:36.262 --> 00:26:37.604
But how else would you get someone to

00:26:37.624 --> 00:26:39.384
buy a three thousand dollar blender?

00:26:39.564 --> 00:26:40.684
That's the commercial version.

00:26:40.704 --> 00:26:42.806
But the average residential version is

00:26:42.826 --> 00:26:44.546
like four or five, six hundred dollars.

00:26:45.346 --> 00:26:46.707
But they don't have to come down on

00:26:46.747 --> 00:26:47.067
price.

00:26:47.347 --> 00:26:49.107
I bet you Blendtec doesn't do a whole

00:26:49.127 --> 00:26:51.808
lot of coupons or promo codes.

00:26:52.009 --> 00:26:52.650
They don't have to.

00:26:53.150 --> 00:26:54.830
They position themselves at the top of the

00:26:54.891 --> 00:26:55.330
blender.

00:26:55.671 --> 00:26:56.791
They are the top blender.

00:26:58.920 --> 00:26:59.440
I've got a,

00:27:00.181 --> 00:27:01.801
I don't know if it's Blendtec or what

00:27:01.862 --> 00:27:03.261
it is, but it's like a five hundred.

00:27:03.462 --> 00:27:04.363
It's not a Ninja,

00:27:04.823 --> 00:27:06.483
but it's a five hundred dollar blender.

00:27:06.564 --> 00:27:08.704
It was like the only five hundred dollar

00:27:08.744 --> 00:27:09.905
blender at its time.

00:27:10.987 --> 00:27:13.188
It sits in the cabinet three hundred and

00:27:13.228 --> 00:27:14.409
sixty four days a year.

00:27:14.969 --> 00:27:15.909
One day a year.

00:27:16.529 --> 00:27:16.730
Yeah.

00:27:16.769 --> 00:27:18.911
Like maybe Cinco de Mayo,

00:27:18.951 --> 00:27:20.211
we're going to do margaritas.

00:27:21.333 --> 00:27:22.513
But seriously, like,

00:27:22.835 --> 00:27:24.276
and I am the thriftiest.

00:27:24.375 --> 00:27:25.196
I'm the cheapest.

00:27:25.237 --> 00:27:25.837
I've never got,

00:27:25.917 --> 00:27:27.940
why would I buy one five hundred dollar

00:27:28.000 --> 00:27:29.823
blender when I could buy ten fifty dollar

00:27:29.863 --> 00:27:30.903
blenders at Walmart?

00:27:31.104 --> 00:27:31.964
Why did you buy that one?

00:27:33.049 --> 00:27:35.151
I really think it was one of those

00:27:35.191 --> 00:27:37.090
deals where they sold me on,

00:27:37.750 --> 00:27:39.991
you need to get healthy, you need greens,

00:27:40.031 --> 00:27:41.192
you need smoothies.

00:27:42.612 --> 00:27:44.373
And that was what it was.

00:27:44.393 --> 00:27:46.232
You can make soups because it blends so

00:27:46.272 --> 00:27:46.613
fast.

00:27:46.673 --> 00:27:48.433
It heats the puree.

00:27:49.634 --> 00:27:52.055
It was just a nonstop barrage of all

00:27:52.075 --> 00:27:52.855
of these things.

00:27:53.154 --> 00:27:54.355
That's a great way too,

00:27:54.415 --> 00:27:55.817
which is like sell health,

00:27:55.958 --> 00:27:56.678
not the blender.

00:27:56.837 --> 00:27:57.398
Sell health.

00:27:57.578 --> 00:27:59.300
Well, you can make a smooth like, well,

00:27:59.340 --> 00:27:59.601
I mean,

00:27:59.661 --> 00:28:00.981
how hard is it to do it now?

00:28:01.061 --> 00:28:01.462
And you got to...

00:28:02.884 --> 00:28:05.165
People mock infomercials all they want.

00:28:05.486 --> 00:28:06.767
They're corny and cheesy.

00:28:07.127 --> 00:28:09.890
But their format is pain solution.

00:28:10.069 --> 00:28:11.270
Pain solution.

00:28:11.932 --> 00:28:13.313
But wait, there's more.

00:28:13.833 --> 00:28:14.972
Operators are standing by.

00:28:15.253 --> 00:28:16.114
Got a call now.

00:28:16.513 --> 00:28:18.055
There's so many psychological levers.

00:28:18.095 --> 00:28:19.695
It's just lever, lever, lever, lever,

00:28:19.756 --> 00:28:20.076
lever.

00:28:20.615 --> 00:28:22.636
And when I see healthcare, I see features.

00:28:23.116 --> 00:28:24.718
When I see healthcare technology,

00:28:25.077 --> 00:28:25.978
I see features.

00:28:26.598 --> 00:28:26.999
And I'm like,

00:28:27.298 --> 00:28:29.660
am I looking at this wrong?

00:28:30.059 --> 00:28:31.701
Because I want to talk about benefits.

00:28:31.941 --> 00:28:32.901
I said this earlier today.

00:28:33.261 --> 00:28:34.682
Nobody hangs out with Jimmy because I'm

00:28:34.741 --> 00:28:36.583
five foot nine, have brown hair,

00:28:36.603 --> 00:28:38.203
and drive a Toyota.

00:28:38.463 --> 00:28:39.044
All true.

00:28:39.144 --> 00:28:40.144
Feature, feature, feature.

00:28:40.955 --> 00:28:44.017
It's probably you want to hang out with

00:28:44.037 --> 00:28:45.237
someone because of how they make you feel,

00:28:45.297 --> 00:28:46.298
the energy they bring,

00:28:46.678 --> 00:28:47.817
you have something in common,

00:28:48.337 --> 00:28:49.078
all those things.

00:28:49.778 --> 00:28:51.618
But we love to talk about features,

00:28:52.219 --> 00:28:54.619
but logic tells and emotion sells.

00:28:55.039 --> 00:28:56.980
And Blendtec brings an emotion into that.

00:28:58.403 --> 00:28:59.284
I could totally see,

00:28:59.344 --> 00:29:02.325
going back to EMRs and AI scribes and

00:29:02.365 --> 00:29:02.704
stuff,

00:29:03.384 --> 00:29:06.006
I could totally see an infomercial style

00:29:06.086 --> 00:29:10.528
sales pitch where you're showing a

00:29:10.607 --> 00:29:12.648
thousand clicks just to get to the next

00:29:12.689 --> 00:29:13.068
screen.

00:29:14.250 --> 00:29:14.849
Frustrated.

00:29:15.670 --> 00:29:16.250
Like the face.

00:29:16.310 --> 00:29:16.830
Yeah.

00:29:17.070 --> 00:29:20.112
You're showing like the slow loading time

00:29:20.732 --> 00:29:22.012
for the page to load.

00:29:22.032 --> 00:29:22.933
You're showing like,

00:29:23.453 --> 00:29:24.674
I can't go to the next field.

00:29:24.714 --> 00:29:26.355
The thing that drives me crazy about so

00:29:26.375 --> 00:29:28.455
many EMRs is they're web-based,

00:29:28.476 --> 00:29:29.196
which is awesome.

00:29:29.237 --> 00:29:31.458
But if you have a field that has

00:29:31.498 --> 00:29:33.219
to save before you can put in the

00:29:33.259 --> 00:29:35.660
next field, I'm like, you know,

00:29:35.740 --> 00:29:36.819
on a play story,

00:29:36.859 --> 00:29:38.201
the guy on the remote control,

00:29:38.320 --> 00:29:40.561
I'm like ten fields down and it still

00:29:40.602 --> 00:29:41.962
hasn't saved the first field.

00:29:42.002 --> 00:29:44.104
And now I got to go back to

00:29:44.223 --> 00:29:45.805
populate the second field again.

00:29:46.785 --> 00:29:50.568
You could make a caricature of so many

00:29:50.608 --> 00:29:52.990
things that therapists hate about EMRs on

00:29:53.010 --> 00:29:53.892
the market today.

00:29:54.673 --> 00:29:56.414
And I think that something like that would

00:29:56.474 --> 00:29:58.297
resonate with that community.

00:29:58.596 --> 00:30:00.538
If Tony and Jimmy got hired tomorrow by

00:30:00.578 --> 00:30:02.800
an EMR company, here's what we would do.

00:30:03.541 --> 00:30:06.964
We would take a familiar format movie

00:30:07.005 --> 00:30:07.305
trailer.

00:30:08.226 --> 00:30:11.547
And we would go quadruple down on the

00:30:11.646 --> 00:30:13.567
cheesiness horror movie,

00:30:13.728 --> 00:30:17.828
but I would go eighties cliche scream

00:30:17.949 --> 00:30:19.390
slasher movie, right?

00:30:19.809 --> 00:30:20.390
Chainsaw.

00:30:21.049 --> 00:30:22.951
And we'd take all the pain points and

00:30:22.971 --> 00:30:25.531
make it a character and go cheesy.

00:30:25.612 --> 00:30:26.652
And then you go, okay,

00:30:26.711 --> 00:30:27.971
movie trailer is our format.

00:30:28.192 --> 00:30:29.212
Now it's romance.

00:30:29.813 --> 00:30:31.733
Now it's buddy, buddy, buddy,

00:30:31.834 --> 00:30:32.713
road trip comedy.

00:30:33.637 --> 00:30:34.679
That's the way to do it.

00:30:34.699 --> 00:30:35.400
In my opinion,

00:30:35.420 --> 00:30:36.279
that's the way to do it.

00:30:37.280 --> 00:30:40.063
But you have to make your bold claim.

00:30:40.604 --> 00:30:43.125
Do any EMRs make a bold claim?

00:30:44.307 --> 00:30:45.768
What would be an example of a bold

00:30:45.807 --> 00:30:46.588
claim?

00:30:46.989 --> 00:30:49.030
Our blender will blend anything.

00:30:49.651 --> 00:30:50.632
So I guess my question is,

00:30:50.652 --> 00:30:53.875
I'm trying to give EMRs some grace.

00:30:53.914 --> 00:30:54.875
What do they solve for?

00:30:55.215 --> 00:30:56.457
What is the benefit of...

00:30:58.461 --> 00:31:01.083
And EMR versus paper, I guess simplicity,

00:31:01.563 --> 00:31:01.843
right?

00:31:02.384 --> 00:31:03.364
What are you selling?

00:31:03.403 --> 00:31:04.124
Simplicity?

00:31:04.825 --> 00:31:06.365
Time?

00:31:06.505 --> 00:31:08.046
You're selling efficiency.

00:31:08.086 --> 00:31:09.226
You're selling, you know,

00:31:09.365 --> 00:31:11.007
all in one solution.

00:31:11.047 --> 00:31:13.548
You don't have to duct tape three or

00:31:13.567 --> 00:31:15.128
four different softwares together,

00:31:15.169 --> 00:31:17.108
which is kind of funny because there is

00:31:17.148 --> 00:31:19.269
no EMR on the market that replaces

00:31:19.309 --> 00:31:21.230
QuickBooks or a financial software.

00:31:21.991 --> 00:31:25.075
So every clinic still has to have multiple

00:31:25.134 --> 00:31:25.736
softwares.

00:31:25.796 --> 00:31:29.559
But beside the point, the newest EMRs,

00:31:29.599 --> 00:31:32.262
the best ones, they bring fax in-house.

00:31:32.303 --> 00:31:34.766
They bring scanning.

00:31:34.786 --> 00:31:35.686
They bring email.

00:31:35.707 --> 00:31:37.067
They bring text messaging.

00:31:37.087 --> 00:31:39.671
They bring multiple things in under one

00:31:39.711 --> 00:31:40.271
platform.

00:31:42.425 --> 00:31:44.106
But I still say the guys are so

00:31:44.146 --> 00:31:46.126
busy trying to build out new features and

00:31:46.146 --> 00:31:49.867
trying to push out new updates that I

00:31:49.968 --> 00:31:53.669
don't honestly know how any EMR gets any

00:31:53.709 --> 00:31:57.329
new customer just because it's so hard to

00:31:58.450 --> 00:32:00.391
get somebody to switch or get somebody to

00:32:00.431 --> 00:32:00.931
sign up.

00:32:01.550 --> 00:32:05.011
Do you remember the iPhone advertisement?

00:32:05.071 --> 00:32:07.073
It was white background, just like Apple.

00:32:07.553 --> 00:32:08.032
It had...

00:32:08.836 --> 00:32:12.838
a walkman it had a calculator it had

00:32:12.858 --> 00:32:15.260
uh all the thing essentially it had a

00:32:15.361 --> 00:32:18.803
physical representation of all the things

00:32:18.823 --> 00:32:21.523
that it put inside yeah that would be

00:32:21.544 --> 00:32:23.365
a killer ad for your emr like go

00:32:23.484 --> 00:32:24.465
old go analog

00:32:25.318 --> 00:32:26.740
Be like, here's your abacus.

00:32:27.901 --> 00:32:29.782
Here's your little recorder thing that

00:32:29.863 --> 00:32:31.124
reporters used to use.

00:32:31.163 --> 00:32:32.285
Little cassette recorder.

00:32:32.746 --> 00:32:34.326
All the things you used to use.

00:32:34.827 --> 00:32:36.409
I would go absolute analog.

00:32:36.669 --> 00:32:38.651
I saw some wild AI videos.

00:32:38.951 --> 00:32:40.192
I won't say from what company.

00:32:41.113 --> 00:32:41.594
But it was like...

00:32:43.000 --> 00:32:44.001
Can I describe the ad?

00:32:44.021 --> 00:32:45.021
I don't want to call people out,

00:32:45.061 --> 00:32:46.083
but I want to understand.

00:32:46.522 --> 00:32:46.824
Literally,

00:32:46.864 --> 00:32:49.345
the AI ad was someone skydiving without a

00:32:49.424 --> 00:32:50.046
parachute.

00:32:50.526 --> 00:32:51.666
And I was like, okay.

00:32:52.207 --> 00:32:54.469
But no connection from the person

00:32:54.489 --> 00:32:56.710
skydiving without a parachute to what the

00:32:56.810 --> 00:32:57.431
product did.

00:32:57.451 --> 00:32:58.511
So it was almost like a cologne

00:32:58.531 --> 00:32:59.271
commercial.

00:32:59.291 --> 00:33:00.712
Cologne commercials and perfume,

00:33:00.873 --> 00:33:02.213
they don't make any sense.

00:33:02.473 --> 00:33:03.355
There's no sense.

00:33:04.195 --> 00:33:04.955
But they're trying to sell...

00:33:05.175 --> 00:33:06.557
They're trying to market a smell,

00:33:06.656 --> 00:33:07.958
which I don't even want to get into.

00:33:08.057 --> 00:33:08.979
That's insane.

00:33:08.999 --> 00:33:10.059
That's why there's weird...

00:33:11.189 --> 00:33:16.151
But I would go simple, not batshit crazy.

00:33:16.351 --> 00:33:16.651
I don't know.

00:33:16.691 --> 00:33:17.070
That's just me.

00:33:17.090 --> 00:33:18.531
Yeah.

00:33:18.551 --> 00:33:19.211
Speaking of which,

00:33:19.231 --> 00:33:22.772
are you using any like Gemini's VO three

00:33:22.813 --> 00:33:24.074
or any of the video?

00:33:24.834 --> 00:33:25.834
I haven't touched any of that.

00:33:25.894 --> 00:33:29.996
I've done only chat GPT image because I

00:33:30.036 --> 00:33:30.655
keep saying like,

00:33:31.874 --> 00:33:33.474
The only time I've done it or went

00:33:33.515 --> 00:33:34.415
to do it is when we do fake

00:33:34.455 --> 00:33:34.915
commercials.

00:33:35.096 --> 00:33:36.196
I think that could be funny.

00:33:36.336 --> 00:33:37.857
Like, all right, I'll do the voiceover.

00:33:37.897 --> 00:33:38.659
I don't want to lose that.

00:33:38.759 --> 00:33:39.499
I want to do that.

00:33:40.099 --> 00:33:41.601
But I want to, like, I'll give you,

00:33:41.721 --> 00:33:42.602
all right, all right, AI,

00:33:42.682 --> 00:33:44.262
I'll give you the voiceover of a funny

00:33:44.303 --> 00:33:45.743
fake parody commercial.

00:33:46.423 --> 00:33:48.526
You make the video representation of that.

00:33:48.546 --> 00:33:49.707
That's the only time I've

00:33:50.446 --> 00:33:52.126
said i should learn this but i haven't

00:33:52.166 --> 00:33:54.107
dabbled in it yet how hard does it

00:33:54.188 --> 00:33:56.468
operate is it easy as prompting oh yeah

00:33:56.548 --> 00:33:58.348
it's exactly the same as prompting for an

00:33:58.429 --> 00:34:00.509
image it's exactly the same and i've been

00:34:00.528 --> 00:34:04.490
watching all the uh nano banana two videos

00:34:04.509 --> 00:34:06.230
that have been released now where they're

00:34:06.250 --> 00:34:10.471
showing how uh nano banana two imaging

00:34:10.530 --> 00:34:12.532
with text and other stuff now that's not

00:34:12.572 --> 00:34:13.572
video that's stills

00:34:14.251 --> 00:34:16.472
but it's gotten so incredibly good.

00:34:16.853 --> 00:34:17.992
So I started using VIT.

00:34:18.132 --> 00:34:19.134
We talked about this every day.

00:34:19.173 --> 00:34:20.233
I use VIT IQ.

00:34:20.293 --> 00:34:23.394
So VIT IQ is like grammarly for YouTube.

00:34:23.474 --> 00:34:23.914
Yeah.

00:34:24.014 --> 00:34:25.496
It'll look at your thumbnail,

00:34:25.576 --> 00:34:27.135
look at your title, your description.

00:34:27.175 --> 00:34:27.775
It'll give you like,

00:34:28.135 --> 00:34:29.496
essentially it's helping instead of me

00:34:29.617 --> 00:34:33.097
operating in chat GPT and YouTube and then

00:34:33.117 --> 00:34:33.418
just kind of,

00:34:33.438 --> 00:34:34.478
it's sort of like plugged in.

00:34:34.719 --> 00:34:36.478
So for me at the volume that I'm

00:34:36.518 --> 00:34:37.099
doing, it's worth,

00:34:37.139 --> 00:34:38.320
it's like five hundred bucks a year.

00:34:38.340 --> 00:34:38.920
It's fine.

00:34:38.960 --> 00:34:39.139
Yeah.

00:34:39.500 --> 00:34:41.320
it's now it's now generating thumbnails

00:34:41.721 --> 00:34:43.860
and really good ones like to the point

00:34:43.880 --> 00:34:45.742
where i was like this is stupid i

00:34:45.762 --> 00:34:47.382
was on like a free account and every

00:34:47.422 --> 00:34:49.282
time i'd hit like it knows every time

00:34:49.342 --> 00:34:51.123
i'd hit like i'd make like five thumbnails

00:34:51.143 --> 00:34:52.443
and then it'd be like oh you're at

00:34:52.463 --> 00:34:53.923
your limit wait twenty nine more days i'm

00:34:53.943 --> 00:34:55.105
like son of a so i mean nine

00:34:56.025 --> 00:34:58.106
more days yes it was like a monthly

00:34:58.126 --> 00:34:59.826
thing so now i'm like here's the five

00:34:59.846 --> 00:35:01.567
hundred bucks take it because it'll save

00:35:01.606 --> 00:35:03.706
me days it'll save me days per year

00:35:04.228 --> 00:35:06.108
that's all they had to do and it

00:35:06.228 --> 00:35:07.628
analyzes trend it does like all those

00:35:07.648 --> 00:35:08.028
things

00:35:09.009 --> 00:35:10.969
Um, it was smart too,

00:35:11.010 --> 00:35:14.050
because when I downloaded, uh, vidIQ,

00:35:14.851 --> 00:35:16.550
I think I used a trial version and

00:35:16.610 --> 00:35:17.050
then it ended.

00:35:17.130 --> 00:35:18.152
It was like, don't problem.

00:35:18.192 --> 00:35:18.771
We're still here.

00:35:19.092 --> 00:35:21.492
It never unattached itself for my account.

00:35:21.512 --> 00:35:23.652
So I can always see, oh,

00:35:23.913 --> 00:35:26.193
it's ranking my title in eighty six out

00:35:26.233 --> 00:35:26.753
of a hundred.

00:35:27.233 --> 00:35:28.454
I wonder what would make it a hundred

00:35:28.474 --> 00:35:29.034
out of a hundred.

00:35:29.454 --> 00:35:31.135
It kept showing me, not telling me,

00:35:31.576 --> 00:35:32.695
which I thought was pretty valuable.

00:35:33.686 --> 00:35:34.806
And so you got to wonder, like,

00:35:34.847 --> 00:35:36.608
is that a model that would work for

00:35:36.728 --> 00:35:37.188
EMRs?

00:35:37.248 --> 00:35:38.769
I mean, you have the HIPAA privacy,

00:35:38.809 --> 00:35:40.510
you have all of these regulations and

00:35:40.530 --> 00:35:41.811
stuff, but it's like,

00:35:42.592 --> 00:35:45.034
is there a way that a company like

00:35:45.054 --> 00:35:46.115
that could come out?

00:35:46.215 --> 00:35:46.476
I mean,

00:35:46.956 --> 00:35:50.159
look at what Google did with Google Docs

00:35:50.298 --> 00:35:53.121
and Google Sheets when Microsoft had

00:35:53.461 --> 00:35:55.322
completely dominated that market.

00:35:55.943 --> 00:35:56.543
They're like, all right,

00:35:56.704 --> 00:35:57.744
we're going to come out and give it

00:35:57.784 --> 00:35:58.626
away for free.

00:35:58.646 --> 00:35:58.925
It's free.

00:36:01.288 --> 00:36:03.791
It made them billions and billions of

00:36:03.851 --> 00:36:04.291
dollars.

00:36:04.331 --> 00:36:06.512
I watched a whole interview about how much

00:36:06.592 --> 00:36:08.976
money those free products made Google.

00:36:10.036 --> 00:36:11.719
Unreasonable amounts of money.

00:36:13.260 --> 00:36:14.099
Which, of course,

00:36:14.139 --> 00:36:16.800
goes back to why are we still charging

00:36:16.880 --> 00:36:18.181
pennies for physical therapy?

00:36:18.201 --> 00:36:19.541
Why don't we just give it away for

00:36:19.601 --> 00:36:19.981
free,

00:36:20.641 --> 00:36:23.123
monetize those clients in other ways?

00:36:24.563 --> 00:36:25.322
I just saw a video.

00:36:25.342 --> 00:36:26.264
I was going to share it with you,

00:36:26.324 --> 00:36:26.623
actually.

00:36:26.664 --> 00:36:29.065
They were talking about it was a burger

00:36:29.125 --> 00:36:29.585
joint.

00:36:29.664 --> 00:36:30.965
And the guy was like, oh,

00:36:30.985 --> 00:36:33.465
the competitor across the street sells his

00:36:33.485 --> 00:36:34.806
burgers for five dollars.

00:36:34.905 --> 00:36:36.327
My cost is four dollars.

00:36:36.387 --> 00:36:37.306
I can't make any money.

00:36:37.987 --> 00:36:39.887
The rich guy comes in and says, hey,

00:36:39.907 --> 00:36:41.469
why don't we sell your burgers for three

00:36:41.509 --> 00:36:42.030
dollars?

00:36:42.610 --> 00:36:45.251
But then you'll teach your your servers to

00:36:45.291 --> 00:36:45.652
say,

00:36:45.931 --> 00:36:47.733
would you like a drink and fries with

00:36:47.773 --> 00:36:48.014
that?

00:36:48.434 --> 00:36:50.295
Oh, and that's where all the margin is.

00:36:50.956 --> 00:36:53.117
I forget where I watched this.

00:36:53.197 --> 00:36:54.838
If it was a show or I don't

00:36:55.018 --> 00:36:55.119
know.

00:36:55.478 --> 00:36:56.460
I don't know what screen I'm watching

00:36:56.500 --> 00:36:57.079
things on anymore.

00:36:57.099 --> 00:37:00.922
So what it is, it was self-storage.

00:37:01.809 --> 00:37:02.710
And the guy was like, oh,

00:37:02.730 --> 00:37:03.530
it was Alex Ramosi.

00:37:03.550 --> 00:37:04.811
He was talking about the guy who like

00:37:04.931 --> 00:37:05.751
essentially said, you're not,

00:37:05.771 --> 00:37:06.512
you're in the wrong business.

00:37:07.092 --> 00:37:08.132
Teach people how to launch gyms.

00:37:08.172 --> 00:37:08.753
Don't launch gyms.

00:37:09.393 --> 00:37:11.175
And he was a self-storage guy across the

00:37:11.215 --> 00:37:11.514
street.

00:37:11.996 --> 00:37:13.195
And he's like, self-storage,

00:37:13.215 --> 00:37:14.436
the first month is free.

00:37:14.516 --> 00:37:14.777
And he goes,

00:37:14.797 --> 00:37:15.717
how do you make money on that?

00:37:15.838 --> 00:37:16.579
And he goes, watch.

00:37:16.878 --> 00:37:17.478
He walked in.

00:37:17.518 --> 00:37:19.199
He's got his like, he's got his like,

00:37:19.219 --> 00:37:21.621
he's got his like, and he goes,

00:37:21.742 --> 00:37:22.782
how much is the first month?

00:37:22.802 --> 00:37:23.603
And he goes, free.

00:37:23.963 --> 00:37:24.824
And he goes, it's not free.

00:37:24.844 --> 00:37:25.443
He goes, why?

00:37:25.543 --> 00:37:25.784
He goes,

00:37:26.244 --> 00:37:27.465
because you rent a storage locker.

00:37:27.545 --> 00:37:28.085
Now, what do you need?

00:37:28.106 --> 00:37:28.865
What did you forget?

00:37:29.166 --> 00:37:29.606
A lock.

00:37:30.179 --> 00:37:30.960
And what do you need?

00:37:31.420 --> 00:37:32.181
A hand truck.

00:37:33.121 --> 00:37:34.481
You're moving your stuff out?

00:37:34.621 --> 00:37:35.481
You broke up with your girlfriend?

00:37:35.501 --> 00:37:36.161
You got boxes?

00:37:36.362 --> 00:37:36.521
No.

00:37:36.842 --> 00:37:37.382
Guess what we got?

00:37:37.621 --> 00:37:39.163
Locks, hand trucks, and boxes.

00:37:39.322 --> 00:37:40.382
That first month ain't free.

00:37:40.402 --> 00:37:42.304
It's not free.

00:37:42.543 --> 00:37:44.184
And the free one that they give you,

00:37:44.384 --> 00:37:45.965
he knew his square footage.

00:37:46.344 --> 00:37:46.885
It was, I don't know,

00:37:46.905 --> 00:37:47.425
I'm bad at numbers.

00:37:47.485 --> 00:37:48.005
Six by twelve.

00:37:48.364 --> 00:37:50.025
He's like, nothing fits in six by twelve.

00:37:50.385 --> 00:37:52.407
Like a one-bedroom apartment is the level

00:37:52.467 --> 00:37:52.567
up.

00:37:52.586 --> 00:37:54.306
But that one's the month free.

00:37:54.726 --> 00:37:55.467
Oh, I don't fit in that.

00:37:55.708 --> 00:37:56.487
We got more down here.

00:37:57.208 --> 00:37:59.407
and everybody's gonna fill any kind of

00:37:59.467 --> 00:38:01.588
storage like as soon as you have more

00:38:01.628 --> 00:38:03.688
capacity you fill it up and now you

00:38:03.728 --> 00:38:09.369
need more uh water finds its level like

00:38:09.409 --> 00:38:11.030
yeah when there's storage you will fill it

00:38:11.190 --> 00:38:13.351
that's the rule of cats you ever see

00:38:13.371 --> 00:38:14.690
a cat sit in a box the cat

00:38:14.710 --> 00:38:16.851
just fills the box the cat because your

00:38:16.871 --> 00:38:21.413
cat box shaped um i say i gotta

00:38:21.452 --> 00:38:23.172
go thank you for letting me on all

00:38:23.233 --> 00:38:23.393
right

00:38:24.943 --> 00:38:26.025
I'm going to wrap this up anyway, too.

00:38:26.065 --> 00:38:27.344
So I think we are going to see

00:38:27.405 --> 00:38:28.286
more creativity.

00:38:28.385 --> 00:38:30.206
That's my angle is I hope to see

00:38:30.266 --> 00:38:31.007
more creativity.

00:38:31.387 --> 00:38:32.668
I also want this not to just be

00:38:32.748 --> 00:38:33.588
tech conversation.

00:38:33.907 --> 00:38:36.028
I want this to also be clinic

00:38:36.088 --> 00:38:36.690
conversation.

00:38:36.929 --> 00:38:38.269
So maybe we'll dive into how to still

00:38:38.289 --> 00:38:41.211
blend tech and this idea on Tuesday when

00:38:41.231 --> 00:38:43.293
we do PT Breakfast Club Tuesday morning.

00:38:44.132 --> 00:38:47.034
How can they apply some of these concepts?

00:38:47.213 --> 00:38:48.574
I like to steal these strategies.

00:38:48.815 --> 00:38:50.576
I am infatuated with looking at why

00:38:51.400 --> 00:38:52.780
things work and why people do this.

00:38:52.820 --> 00:38:53.800
Well, this was, will it blend?

00:38:53.860 --> 00:38:55.161
I'll come back next week and we'll do

00:38:55.181 --> 00:38:55.461
another one.

00:38:55.782 --> 00:38:56.302
Thanks, Tony.

00:38:56.842 --> 00:38:59.505
Yeah.

00:38:59.525 --> 00:39:00.585
That's it for this one.

00:39:01.065 --> 00:39:02.505
We're just getting warmed up.

00:39:03.005 --> 00:39:03.887
Smash, follow,

00:39:03.947 --> 00:39:05.788
send it to a friend or crank up

00:39:05.807 --> 00:39:06.789
the next episode.

00:39:07.329 --> 00:39:08.349
Want to go deeper?

00:39:08.550 --> 00:39:12.592
It is at PG podcast.com or find us

00:39:12.652 --> 00:39:15.333
on YouTube and socials at PG podcast.

00:39:15.733 --> 00:39:17.994
And legally, none of this was advice.

00:39:18.094 --> 00:39:19.775
It's for entertainment purposes only.

00:39:19.815 --> 00:39:19.916
See,

00:39:21.494 --> 00:39:22.135
See, Keith?

00:39:22.275 --> 00:39:23.380
We read the script.

00:39:23.641 --> 00:39:24.302
Happy now?