Dec. 2, 2024
PT Business Blueprint - Spark Healthy Runner
In this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of Spark Healthy Runner, to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and maintaining runner health and performance.
Key Points Discussed:
- Building Spark Healthy Runner and combining running, PT expertise, and coaching.
- Addressing the common myth that running causes injuries.
- Shifting from traditional PT practice to digital coaching and education.
- Key strategies for content creation and audience engagement.
- Overcoming challenges in patient/client acquisition without paid advertising.
Special Guest: Duane Scotti, Founder of Spark Healthy Runner
WEBVTT
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Feels like we're doing like
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a home renovation show with
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that introduction there.
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PT Business Blueprint.
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Dwayne, welcome back to the podcast.
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How are you doing?
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I'm doing well, man.
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Thanks for having me on.
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It's always great to connect
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with you and chat.
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All right.
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So because I know you
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outside of the podcast,
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you've got some different
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things going on besides
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just being a practice owner.
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So give people like the back
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of the baseball card about
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Dwayne and what you do and
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all the different things
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that you touch or maybe
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have touched in the past.
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Um, yeah, so I guess the, um,
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short story is really most
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recently have taken kind of
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my passion for running and
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education and just really
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channeled that toward
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educating the running
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community that they don't
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need to stop running in
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order to get over a running injury.
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And I really.
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created a kind of one-on-one
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coaching program,
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kind of provide weekly videos,
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podcast episodes,
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and really built a holistic
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kind of healthy runner
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coaching team that really
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empowers runners to get stronger,
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run faster,
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and enjoy lifelong injury-free running.
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And I am like super
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passionate about like
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anyone can run and that
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runners should actually be
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treated differently when
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recovering from an injury than just
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Joe Schmo,
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who is not kind of an adult runner.
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And I'm just honestly like
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really on a mission to
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change the traditional
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thinking that running
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causes injuries and your
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body's just not meant to run,
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or you must take a break in
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order to get better.
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So I've definitely learned a
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lot in my personal running journey.
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And now I've really kind of
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combined those passions with my
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kind of history for, you know,
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sports medicine, orthopedics, um,
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teaching and really
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channeled that to toward
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the running community.
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Perfect.
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And then you've also done
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some teaching and some education.
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Yes.
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Yeah.
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So, um, it's full-time faculty, um,
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for eight years,
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actually just recently this past, uh,
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spring stepped down from that position.
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in order to really embrace
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myself full time in really
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what I'm most passionate
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about now and just being
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able to have a larger
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impact and be able to share
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my experiences, my expertise in this area,
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not only with a room full
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of DPT students or a one-on-one patient,
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like in the traditional clinic sense,
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but the larger,
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greater running community.
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So what's this look like?
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Is this a hundred percent online?
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Is there,
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or is there an in-person location?
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Like what's Spark look like?
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Yeah, a hundred percent online.
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Initially I did have a
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in-person location here in Connecticut.
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And, you know, once the pandemic hit,
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you know, like most things, I really,
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at the time I already had a podcast,
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a YouTube channel and
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Facebook group and just
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kind of put all the eggs in that basket,
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so to speak,
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and start really treating
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patients more on kind of a
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session to session basis,
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and then really embraced
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providing a service and
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really meeting the runner,
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like where their problem areas are.
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And I created a solution to
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be able to overcome their
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main challenges.
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So you don't actually have
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to be in person to deliver
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something that is of value.
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Who knew?
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Who knew?
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Well, we knew.
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Dude, that's mind blowing.
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I know,
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but the funny part is you were
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doing it when not many
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people were doing it, right?
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Which is like making this
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change and people fear change.
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They're like, that's not gonna work.
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There was a great,
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I forget one of Adam
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Sandler's like comedy albums.
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He did this bit where I
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think he played like his mom,
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like this character's mom.
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And whatever he was saying,
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she would just yell from
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off camera or off mic,
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they're all gonna laugh at you.
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And I can hear that.
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It's like, they're all gonna laugh at you.
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And they will.
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First,
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they're gonna laugh at you and
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they're gonna doubt you and
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they're gonna mock you.
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And then when you do the thing,
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they're going to say that
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they were there the whole time.
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That's just how it is.
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That's just how human nature is.
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We project our own fears or
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other people project their
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fears onto us if we start
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doing something a different way.
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And they'll say,
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you'll never make it that way.
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Because if it was going to work,
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someone would have done it already,
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which is just really bad thinking.
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Yeah,
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somebody would have done it already
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if that was going to be the way.
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And then now here you are.
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So let's talk about this.
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Like what is on the menu for
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Spark Healthy Runner?
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If someone comes to your website,
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sees your content, whatever,
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they fall down that funnel in a good way.
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They slide down that funnel in a good way.
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And then they're like, okay,
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I feel like you're the
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right person to help me do
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the things that I wanna do.
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What's like on the menu?
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Like what's it look like
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when someone gets there and
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what do they have to choose from?
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Yeah,
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so we definitely have a lot of free
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resources out there, right,
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to just be able to help
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anyone in the running community.
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And that's, again,
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I'm really passionate about education.
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So, you know, that's one avenue.
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But to work with us and our services,
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you know,
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my signature kind of spark back
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one-on-one coaching program
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in which someone works with me.
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It is really providing a
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unique service that is
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integrative in nature,
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where I'm utilizing my
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knowledge and experience as
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a musculoskeletal
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content expert, running expertise,
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strength and conditioning
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and run coaching.
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And that's a. Sixteen week
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program where I'm taking
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them through like four different phases.
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They're kind of restoring
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their body back to
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fundamental running movement patterns,
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and then they're rebuilding their body.
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So like the restore phase is
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like what most PTs do right
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in the traditional PT clinic,
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you're gonna evaluate them,
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your movement assessment,
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you're gonna be like, okay,
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yeah, your ankle is, you know,
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limited mobility and that's
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contributing to your
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plantar fasciitis or your
00:05:50.314 --> 00:05:51.454
Achilles tendinopathy.
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So that's kind of like the
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eval assessment part.
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And we're really good as PTs
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at getting people out of pain, right?
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So I've done that for twenty
00:06:02.096 --> 00:06:04.317
one plus years now and have
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a lot of experience doing that.
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I think the part that is
00:06:07.858 --> 00:06:09.317
missed in most traditional
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practices is right.
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We all hate insurance and all that.
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And
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you know,
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once someone's out of pain and
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quite frankly,
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the public think once they're out of pain,
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they're good to go.
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They could just go back to
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doing whatever training errors,
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essentially,
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which are the most common
00:06:24.423 --> 00:06:25.463
reasons why runners get
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injured to begin with.
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And then they're coming back
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near clinic every six months.
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So I really got frustrated with that model,
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right?
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And not being able to
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provide the bridge to get
00:06:36.447 --> 00:06:37.827
someone to actually running
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healthy in their forties,
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fifties and beyond.
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So that's where we kind of rebuild.
00:06:42.170 --> 00:06:42.629
We go through
00:06:43.108 --> 00:06:45.151
strength training specific for runners.
00:06:45.550 --> 00:06:46.992
And I provide that with full
00:06:47.031 --> 00:06:49.132
sport accountability and
00:06:49.153 --> 00:06:50.194
then the retraining part.
00:06:50.334 --> 00:06:51.875
So using my knowledge and
00:06:51.894 --> 00:06:53.255
expertise as a running coach and,
00:06:53.497 --> 00:06:55.937
you know, building plans for, you know,
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thousands of runners at this point,
00:06:58.040 --> 00:06:58.920
really taking someone
00:06:58.939 --> 00:07:00.281
through where they're at in
00:07:00.300 --> 00:07:01.581
their running journey and
00:07:01.622 --> 00:07:03.363
being able to program their
00:07:03.384 --> 00:07:04.725
half marathon training plan
00:07:04.925 --> 00:07:06.946
or being able to run Philly
00:07:07.266 --> 00:07:09.108
next weekend of the client
00:07:09.127 --> 00:07:10.269
that I just met with before
00:07:10.588 --> 00:07:12.029
and going over his race day strategy.
00:07:12.512 --> 00:07:13.312
So that's kind of like the
00:07:13.353 --> 00:07:15.074
retrain portion and really
00:07:15.093 --> 00:07:16.915
getting someone to crush
00:07:17.035 --> 00:07:18.336
their running goal and do
00:07:18.396 --> 00:07:19.997
it where they're not
00:07:20.016 --> 00:07:21.598
getting injured and they're
00:07:21.658 --> 00:07:23.119
actually having the confidence.
00:07:23.579 --> 00:07:24.420
And now they got the tools
00:07:24.459 --> 00:07:25.800
in their toolbox to be able
00:07:25.860 --> 00:07:28.523
to implement this with future training.
00:07:28.543 --> 00:07:32.004
So that's the one-on-one program.
00:07:32.024 --> 00:07:33.867
But then we also have
00:07:34.766 --> 00:07:35.728
continuity programs for
00:07:35.747 --> 00:07:37.288
someone who is currently healthy.
00:07:37.913 --> 00:07:38.793
And maybe they've been out
00:07:38.812 --> 00:07:40.134
of running for ten years.
00:07:40.153 --> 00:07:40.713
They had kids.
00:07:40.814 --> 00:07:42.134
Now they're getting back into running.
00:07:42.514 --> 00:07:43.454
And they're like, you know what?
00:07:43.514 --> 00:07:44.415
I want to get that running
00:07:44.475 --> 00:07:45.475
part of my life back.
00:07:46.035 --> 00:07:47.074
But they're like, I'm pretty healthy.
00:07:47.095 --> 00:07:48.036
I don't have any injuries.
00:07:48.375 --> 00:07:49.415
I just need some guidance.
00:07:49.435 --> 00:07:50.295
I don't know where to start.
00:07:50.375 --> 00:07:51.235
I need the structure.
00:07:51.836 --> 00:07:53.177
That's where we have a team
00:07:53.197 --> 00:07:55.857
of coaches that work under
00:07:55.877 --> 00:07:57.197
the same kind of philosophy
00:07:57.218 --> 00:07:58.257
that I work under.
00:07:58.778 --> 00:08:00.017
And I serve as more kind of
00:08:00.038 --> 00:08:01.098
the consultant on the team
00:08:01.139 --> 00:08:03.059
that if someone does wind
00:08:03.139 --> 00:08:05.360
up having some IT band pain
00:08:05.399 --> 00:08:06.120
during their training,
00:08:06.620 --> 00:08:07.942
Then I can, you know,
00:08:08.062 --> 00:08:08.983
add that input where the
00:08:09.004 --> 00:08:10.245
three of us kind of hop on
00:08:10.264 --> 00:08:11.586
a call and be able to
00:08:11.726 --> 00:08:12.968
manage the run plan.
00:08:13.369 --> 00:08:15.271
Maybe we add these two exercises.
00:08:15.430 --> 00:08:17.293
And if someone needs to be referred out,
00:08:17.372 --> 00:08:19.435
then, hey, this I've seen this, you know,
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before.
00:08:20.216 --> 00:08:22.678
Let's get you to see a local, you know,
00:08:22.718 --> 00:08:24.180
running PT in your area.
00:08:24.620 --> 00:08:26.302
So that's kind of the one on
00:08:26.403 --> 00:08:27.564
one coaching services with
00:08:27.584 --> 00:08:28.245
someone on our team.
00:08:30.307 --> 00:08:31.468
About how many runners are
00:08:31.487 --> 00:08:32.948
you working with at any given time,
00:08:32.989 --> 00:08:35.270
like through all these two
00:08:35.311 --> 00:08:37.152
different sort of spheres?
00:08:37.451 --> 00:08:38.192
Ballpark it for me.
00:08:39.273 --> 00:08:39.533
Yeah,
00:08:39.614 --> 00:08:44.697
so about sixty to seventy for our one
00:08:44.756 --> 00:08:46.118
on one services.
00:08:46.499 --> 00:08:49.660
And then we also do run like twice a year,
00:08:49.681 --> 00:08:52.302
a group, you know, coaching program,
00:08:52.322 --> 00:08:53.984
which is more a little bit scaled.
00:08:54.024 --> 00:08:54.965
And we have Coach Latoya,
00:08:54.985 --> 00:08:56.265
who's like amazing at that.
00:08:56.586 --> 00:08:57.245
And we do have a pretty
00:08:57.285 --> 00:08:58.386
strong presence locally in
00:08:58.427 --> 00:08:59.268
Connecticut where we do
00:08:59.927 --> 00:09:02.008
Once we group long runs together.
00:09:03.308 --> 00:09:05.870
And then the latest thing is because, yeah,
00:09:05.910 --> 00:09:07.772
like my time is limited, right?
00:09:07.812 --> 00:09:08.692
I'm limited on how many
00:09:08.732 --> 00:09:10.153
people I can help one-on-one.
00:09:10.793 --> 00:09:12.835
And to be able to scale now,
00:09:13.755 --> 00:09:15.197
have created Healthy Runner Academy,
00:09:15.297 --> 00:09:17.158
which is a membership option where
00:09:17.745 --> 00:09:17.904
You know,
00:09:17.924 --> 00:09:19.105
we have our twenty founding
00:09:19.125 --> 00:09:20.567
members going through that right now.
00:09:20.706 --> 00:09:22.107
And then I'm excited for the
00:09:22.128 --> 00:09:23.808
full launch of the whole
00:09:23.828 --> 00:09:24.590
membership site and
00:09:24.610 --> 00:09:26.331
everything happening in
00:09:26.390 --> 00:09:27.152
twenty twenty five.
00:09:27.812 --> 00:09:28.552
Who's going through that?
00:09:28.613 --> 00:09:30.354
People like practitioners,
00:09:30.474 --> 00:09:32.674
like like coaches, PTs training,
00:09:32.696 --> 00:09:33.696
like who's going through that?
00:09:33.735 --> 00:09:34.437
Yeah.
00:09:34.476 --> 00:09:36.158
So this is going to be for
00:09:36.518 --> 00:09:38.700
really anyone who either
00:09:38.860 --> 00:09:39.980
has been a client of ours
00:09:40.061 --> 00:09:41.422
before and they're just like,
00:09:41.461 --> 00:09:41.802
you know what?
00:09:42.261 --> 00:09:43.062
I don't feel like I need the
00:09:43.163 --> 00:09:44.783
one on one coaching anymore anymore.
00:09:45.163 --> 00:09:47.083
or financial reasons they can't do it.
00:09:47.884 --> 00:09:50.164
But they still want access
00:09:50.205 --> 00:09:52.186
to me and they still want
00:09:52.265 --> 00:09:53.765
some structure in how to
00:09:53.806 --> 00:09:54.966
grow in the six steps to
00:09:55.005 --> 00:09:55.745
growing as a runner,
00:09:55.785 --> 00:09:58.047
whether it is mindset, strength training,
00:09:58.187 --> 00:10:00.126
run plan, nutrition, recovery,
00:10:00.346 --> 00:10:02.368
or race day strategy.
00:10:02.748 --> 00:10:03.687
So those are really the
00:10:03.727 --> 00:10:05.327
principles that we cover in there.
00:10:05.668 --> 00:10:07.389
Or it could be someone who's like,
00:10:07.408 --> 00:10:07.749
you know what?
00:10:08.129 --> 00:10:08.849
I really can't make the
00:10:08.869 --> 00:10:09.849
investment to work with Dwayne.
00:10:10.208 --> 00:10:10.769
And you know what?
00:10:10.789 --> 00:10:12.370
I got a good local running PT.
00:10:13.248 --> 00:10:14.909
but I could use his
00:10:14.970 --> 00:10:16.490
expertise and his coaching
00:10:16.510 --> 00:10:17.952
team's expertise from like
00:10:17.972 --> 00:10:19.134
the programming side of things.
00:10:19.193 --> 00:10:19.653
And you know what?
00:10:19.673 --> 00:10:20.936
I've been doing the free, you know,
00:10:20.995 --> 00:10:22.057
Hal Higdon playing off the
00:10:22.096 --> 00:10:23.477
internet for years and I'm
00:10:23.498 --> 00:10:24.298
still getting injured every
00:10:24.339 --> 00:10:25.320
time I train for a marathon.
00:10:25.639 --> 00:10:25.841
Right?
00:10:25.860 --> 00:10:26.061
Like,
00:10:26.740 --> 00:10:28.623
so that person or someone who's
00:10:28.702 --> 00:10:29.703
currently working with a
00:10:29.825 --> 00:10:31.566
one-on-one run coach and they're like,
00:10:31.666 --> 00:10:32.326
I love my coach.
00:10:32.746 --> 00:10:33.008
You know,
00:10:33.087 --> 00:10:34.129
everything's going great with them.
00:10:34.809 --> 00:10:35.669
I'm not injured,
00:10:35.769 --> 00:10:38.331
but I still want to work on, you know,
00:10:38.390 --> 00:10:39.591
what are the best mobility
00:10:39.652 --> 00:10:40.491
exercises for runners?
00:10:40.772 --> 00:10:41.731
What are the best, you know,
00:10:41.812 --> 00:10:43.072
strength exercises I really
00:10:43.113 --> 00:10:44.192
need to be focusing on?
00:10:44.653 --> 00:10:45.373
So you're going to get that
00:10:45.413 --> 00:10:47.214
expertise that has been helpful for,
00:10:47.634 --> 00:10:47.813
you know,
00:10:47.854 --> 00:10:48.774
the runners that I've helped
00:10:48.794 --> 00:10:50.375
throughout my career.
00:10:50.394 --> 00:10:50.754
That's great.
00:10:50.774 --> 00:10:51.434
So it's a digital,
00:10:51.455 --> 00:10:52.216
like sort of a digital
00:10:52.255 --> 00:10:56.057
product people can consume and join with.
00:10:56.116 --> 00:10:56.517
Correct.
00:10:56.756 --> 00:10:57.517
Yeah.
00:10:57.596 --> 00:10:57.837
Okay.
00:10:58.477 --> 00:10:58.557
Okay.
00:11:00.219 --> 00:11:01.539
So yours is a different model.
00:11:01.759 --> 00:11:03.379
So I don't ask this of everybody,
00:11:03.421 --> 00:11:04.480
but like technology,
00:11:04.701 --> 00:11:06.282
what sort of things do you utilize?
00:11:06.302 --> 00:11:07.442
You don't have to go terribly deep,
00:11:07.461 --> 00:11:09.243
but like do you use
00:11:09.363 --> 00:11:10.543
anything like motion
00:11:10.604 --> 00:11:12.284
capture since you're seeing
00:11:12.304 --> 00:11:13.245
people from afar?
00:11:14.485 --> 00:11:15.265
What do you use?
00:11:15.306 --> 00:11:16.966
Because I love asking PTs
00:11:16.986 --> 00:11:19.048
this because there is the flashy.
00:11:19.727 --> 00:11:20.708
Some people will buy anything.
00:11:21.068 --> 00:11:22.249
PTs are pretty practical.
00:11:22.269 --> 00:11:22.589
They're like,
00:11:22.649 --> 00:11:23.710
if I'm going to use it every day,
00:11:23.730 --> 00:11:24.169
I'll get it.
00:11:24.509 --> 00:11:25.831
If not, I'm going to use my eyes.
00:11:25.850 --> 00:11:27.231
I'm going to use the stuff
00:11:27.251 --> 00:11:27.871
that's just like,
00:11:28.052 --> 00:11:28.951
hammer and nails, man.
00:11:28.991 --> 00:11:29.793
So what's your hammer and
00:11:29.812 --> 00:11:31.013
nails technology that you
00:11:31.293 --> 00:11:33.114
couldn't live without?
00:11:33.494 --> 00:11:34.514
Yeah, no, great question.
00:11:34.534 --> 00:11:36.115
So I don't have any fancy, uh,
00:11:36.195 --> 00:11:37.635
motion capture software or
00:11:37.655 --> 00:11:38.756
anything to that effect.
00:11:39.157 --> 00:11:40.716
I have all of my runners, you know,
00:11:40.797 --> 00:11:41.337
take videos.
00:11:41.378 --> 00:11:42.317
I give them instructions and
00:11:42.357 --> 00:11:43.158
how to take videos
00:11:43.318 --> 00:11:44.298
literally with their phone.
00:11:44.938 --> 00:11:46.240
Um, they upload them.
00:11:46.419 --> 00:11:47.600
We're going to analyze their
00:11:47.639 --> 00:11:49.461
gate and be able to go over
00:11:49.500 --> 00:11:51.282
like running form things of that nature.
00:11:52.119 --> 00:11:54.058
All of our one-on-one clients,
00:11:54.078 --> 00:11:54.559
I'm going to take them
00:11:54.580 --> 00:11:55.820
through a live movement assessment.
00:11:55.860 --> 00:11:57.600
So it's literally Google
00:11:58.360 --> 00:11:59.000
Meet that I use just
00:11:59.019 --> 00:11:59.760
because I use the Google
00:11:59.780 --> 00:12:01.681
Suite platform for everything.
00:12:01.760 --> 00:12:03.360
So same as Zoom, essentially.
00:12:05.201 --> 00:12:09.001
Yeah, besides that, and yeah.
00:12:09.182 --> 00:12:10.602
And the reason I wanted to
00:12:10.623 --> 00:12:11.962
add that and bring that up
00:12:12.003 --> 00:12:12.863
is I think a lot of people
00:12:12.883 --> 00:12:13.962
think that there's a huge
00:12:14.023 --> 00:12:15.644
technological investment
00:12:15.683 --> 00:12:16.644
that needs to be made first.
00:12:16.663 --> 00:12:18.004
You've got to jump in with a
00:12:19.225 --> 00:12:20.725
twenty grand worth of tech
00:12:21.846 --> 00:12:23.967
And most of the time it goes on you.
00:12:23.988 --> 00:12:24.889
It's most of the time.
00:12:24.928 --> 00:12:25.649
It really is simple.
00:12:25.688 --> 00:12:26.649
Like, you know, I mean,
00:12:26.789 --> 00:12:28.551
and these cameras on these, the, the, the,
00:12:28.610 --> 00:12:29.432
the newest iPhones and
00:12:29.451 --> 00:12:30.471
they're pretty baller.
00:12:30.491 --> 00:12:31.092
Like you're gonna get some
00:12:31.113 --> 00:12:31.832
really great video.
00:12:32.352 --> 00:12:33.153
You could have a couple of
00:12:33.214 --> 00:12:34.313
apps to slow down things,
00:12:34.354 --> 00:12:35.355
maybe freeze frame or go
00:12:35.394 --> 00:12:36.275
back and forth and jog,
00:12:36.316 --> 00:12:38.297
but you don't need to have
00:12:38.317 --> 00:12:39.496
a video suite to do that anymore.
00:12:39.517 --> 00:12:40.158
You've got some off the
00:12:40.177 --> 00:12:42.458
shelf things that allow you to stop and,
00:12:42.658 --> 00:12:43.580
uh, and cut up video.
00:12:44.524 --> 00:12:45.066
Yeah, no,
00:12:45.166 --> 00:12:46.889
you can definitely get started with,
00:12:47.129 --> 00:12:48.732
you know, literally at the beginning,
00:12:48.832 --> 00:12:49.094
you know,
00:12:49.153 --> 00:12:50.115
some of my coaches were using
00:12:50.176 --> 00:12:51.076
the free version of Zoom.
00:12:51.418 --> 00:12:51.839
And it's like,
00:12:51.899 --> 00:12:52.639
it cuts you off in forty
00:12:52.659 --> 00:12:54.624
five minutes of a call.
00:12:54.644 --> 00:12:56.587
But then you're really efficient, right?
00:12:56.607 --> 00:12:57.168
Like you could.
00:12:58.125 --> 00:12:58.365
Yes,
00:12:58.446 --> 00:13:00.488
you definitely do not need a lot of tech.
00:13:00.528 --> 00:13:02.149
Like literally I started my
00:13:02.269 --> 00:13:03.610
online business using
00:13:03.791 --> 00:13:06.274
Google suite and yes, we use, you know,
00:13:06.293 --> 00:13:08.054
final surge as like a training platform,
00:13:08.096 --> 00:13:09.317
which is a great, you know,
00:13:09.356 --> 00:13:10.197
in terms of like seeing
00:13:10.217 --> 00:13:11.359
everyone's training and
00:13:11.399 --> 00:13:12.278
being able to communicate
00:13:12.299 --> 00:13:12.980
through there or
00:13:13.019 --> 00:13:14.140
communicate through WhatsApp.
00:13:14.761 --> 00:13:18.024
Um, that's really honestly all you need.
00:13:18.365 --> 00:13:19.687
Um, you don't need any,
00:13:20.126 --> 00:13:20.927
anything fancy and
00:13:20.967 --> 00:13:22.288
obviously upgrading if
00:13:22.308 --> 00:13:23.289
you're creating content.
00:13:23.609 --> 00:13:25.450
Then upgrading your camera,
00:13:25.570 --> 00:13:26.370
your microphone,
00:13:26.431 --> 00:13:27.792
all of that has happened
00:13:27.812 --> 00:13:29.033
gradually over time.
00:13:29.613 --> 00:13:30.734
You make the investment.
00:13:31.134 --> 00:13:31.894
But honestly,
00:13:31.934 --> 00:13:34.115
it's better to invest in
00:13:34.317 --> 00:13:36.498
actually a coaching
00:13:36.817 --> 00:13:37.759
business program to
00:13:37.818 --> 00:13:39.379
actually grow in your
00:13:39.419 --> 00:13:40.921
business journey if you're a PT.
00:13:40.941 --> 00:13:43.363
Because we didn't get that, right?
00:13:43.383 --> 00:13:44.644
We didn't get any of that education.
00:13:44.724 --> 00:13:46.144
So that would be the best
00:13:46.164 --> 00:13:47.706
investment versus investing
00:13:47.725 --> 00:13:49.927
in some fancy software or
00:13:49.988 --> 00:13:51.528
motion capture system to...
00:13:52.434 --> 00:13:52.674
You know,
00:13:52.936 --> 00:13:53.917
be able to see something that
00:13:53.956 --> 00:13:54.677
you're already assessing
00:13:54.717 --> 00:13:56.058
with your eyes anyway to
00:13:56.078 --> 00:13:57.259
get the exact degree.
00:13:57.821 --> 00:13:59.442
The runner doesn't care, right?
00:13:59.582 --> 00:14:02.385
If they are not getting...
00:14:02.426 --> 00:14:03.366
Don't sell the drill,
00:14:03.527 --> 00:14:05.168
sell the hole that the drill makes.
00:14:05.328 --> 00:14:06.070
Sell the hole in the wall.
00:14:06.090 --> 00:14:06.811
The reason you buy a drill
00:14:06.831 --> 00:14:07.291
is you want to hang a
00:14:07.350 --> 00:14:08.653
picture or you want to build a house,
00:14:08.673 --> 00:14:08.972
whatever.
00:14:09.474 --> 00:14:10.254
Let me ask you this.
00:14:11.735 --> 00:14:12.754
Two of the biggest problems,
00:14:13.054 --> 00:14:14.155
one of them being patient
00:14:14.275 --> 00:14:15.475
or client acquisition.
00:14:15.956 --> 00:14:17.196
How do you go about solving that?
00:14:17.235 --> 00:14:18.456
What are some ways that
00:14:18.496 --> 00:14:19.256
people are finding you?
00:14:19.277 --> 00:14:20.437
You mentioned creating content,
00:14:20.476 --> 00:14:21.638
which is one great way.
00:14:21.798 --> 00:14:22.758
I advocate for it.
00:14:23.057 --> 00:14:24.798
It should not be your only strategy.
00:14:25.177 --> 00:14:26.558
How are people finding you
00:14:26.759 --> 00:14:28.359
and making sure that you're
00:14:28.379 --> 00:14:29.359
finding the right people
00:14:29.539 --> 00:14:31.240
and that they wind up working with you?
00:14:32.778 --> 00:14:33.019
Yeah.
00:14:33.099 --> 00:14:35.880
So I have yet to actually do
00:14:36.120 --> 00:14:36.902
paid advertising.
00:14:37.001 --> 00:14:39.423
I've done zero paid advertising, um,
00:14:39.524 --> 00:14:40.624
in growing my business.
00:14:41.024 --> 00:14:44.767
Initially it was, um, organic social media,
00:14:44.947 --> 00:14:45.226
right.
00:14:45.326 --> 00:14:46.927
And, you know, five or six years ago,
00:14:47.008 --> 00:14:48.208
Facebook, Facebook groups,
00:14:48.669 --> 00:14:50.270
Instagram was pretty much
00:14:50.311 --> 00:14:51.692
where we got all of our leads.
00:14:52.371 --> 00:14:54.774
Um, then the podcast, you know,
00:14:54.813 --> 00:14:56.134
took off and especially
00:14:56.315 --> 00:14:58.196
like after the pandemic, um,
00:14:59.107 --> 00:14:59.769
A hundred percent of my
00:14:59.808 --> 00:15:00.929
leads were coming from that.
00:15:00.990 --> 00:15:02.991
And now in the last year, Jimmy, actually,
00:15:03.392 --> 00:15:04.332
and this is like a good
00:15:04.373 --> 00:15:05.313
lesson to learn as well,
00:15:05.514 --> 00:15:07.676
is sometimes things take time, right?
00:15:07.775 --> 00:15:08.996
And you want to think about
00:15:09.057 --> 00:15:10.379
creating evergreen content
00:15:10.479 --> 00:15:13.481
that will still be lasting in five years,
00:15:13.501 --> 00:15:14.842
ten years, fifteen years from now.
00:15:15.222 --> 00:15:16.985
Like I just actually shot an
00:15:17.004 --> 00:15:18.405
episode on kind of best
00:15:18.446 --> 00:15:19.827
running shoes for Achilles tendinopathy.
00:15:20.548 --> 00:15:22.009
And I did it not, you know,
00:15:22.409 --> 00:15:23.650
saying the Saucony
00:15:23.691 --> 00:15:25.812
Endorphin Pro Four is like
00:15:25.832 --> 00:15:27.014
a really good shoe if you have,
00:15:27.033 --> 00:15:28.075
because the shoes change
00:15:28.174 --> 00:15:28.815
every single year.
00:15:28.875 --> 00:15:29.196
Every year.
00:15:29.216 --> 00:15:30.356
But I taught the four principles,
00:15:30.376 --> 00:15:31.256
the things that you could
00:15:31.298 --> 00:15:33.538
test on a shoe that will hold true,
00:15:33.899 --> 00:15:35.020
whether it's, you know,
00:15:35.061 --> 00:15:36.042
five years from now, ten years,
00:15:36.081 --> 00:15:36.881
twenty years from now.
00:15:37.883 --> 00:15:39.083
So the YouTube channel has
00:15:39.224 --> 00:15:41.505
actually been a huge driver
00:15:42.126 --> 00:15:43.768
in leads in this past year
00:15:43.908 --> 00:15:45.889
where people are Googling, right?
00:15:46.222 --> 00:15:47.023
how to get over posterior
00:15:47.062 --> 00:15:48.244
tibial tendonitis or
00:15:48.323 --> 00:15:49.965
Achilles tendinopathy.
00:15:50.004 --> 00:15:51.225
They're finding my videos,
00:15:51.265 --> 00:15:51.926
finding the content,
00:15:51.985 --> 00:15:53.346
and then they go down kind
00:15:53.366 --> 00:15:54.207
of that rabbit hole.
00:15:54.227 --> 00:15:55.168
And then they wind up
00:15:55.528 --> 00:15:56.769
hearing about our services
00:15:56.928 --> 00:15:58.549
and give me a call to work together.
00:15:58.870 --> 00:15:59.770
It's wild, isn't it?
00:15:59.870 --> 00:16:00.010
I mean,
00:16:00.051 --> 00:16:01.892
I think even just that mindset
00:16:01.912 --> 00:16:06.375
shift of what is evergreen content mean?
00:16:06.835 --> 00:16:08.456
It means it's not going to expire.
00:16:08.635 --> 00:16:10.037
You don't have to keep it in the fridge.
00:16:10.096 --> 00:16:10.876
It means it's not going to
00:16:10.897 --> 00:16:12.077
get outdated in a year.
00:16:12.477 --> 00:16:13.278
And now that's not to say
00:16:13.298 --> 00:16:15.379
that sometimes you want to create that,
00:16:15.619 --> 00:16:15.798
right?
00:16:15.818 --> 00:16:16.600
Because now you could
00:16:16.679 --> 00:16:18.179
actually create a great video.
00:16:18.639 --> 00:16:19.821
The best shoes for twenty
00:16:19.841 --> 00:16:22.001
twenty five because you reviewed the,
00:16:22.121 --> 00:16:23.142
you know, the ten,
00:16:23.182 --> 00:16:24.503
the ten biggest brands and
00:16:24.523 --> 00:16:26.043
you're saying this is twenty twenty five.
00:16:26.623 --> 00:16:28.163
But the example of the best
00:16:28.183 --> 00:16:30.205
shoe for posterior, you know,
00:16:30.424 --> 00:16:32.546
any any condition Achilles tendonitis is.
00:16:33.245 --> 00:16:34.126
that could be evergreen
00:16:34.167 --> 00:16:34.967
content it's really it's
00:16:35.107 --> 00:16:37.070
it's it's where you start
00:16:37.090 --> 00:16:38.692
with that content that can
00:16:38.751 --> 00:16:40.413
define where it goes and
00:16:40.474 --> 00:16:42.495
neither is better nor worse
00:16:42.556 --> 00:16:43.998
they're just they're just different tools
00:16:45.395 --> 00:16:46.297
Yeah, absolutely.
00:16:46.317 --> 00:16:48.557
And I think that's important
00:16:48.577 --> 00:16:50.499
to know because we can get
00:16:50.619 --> 00:16:52.379
in the trap of chasing fads
00:16:52.799 --> 00:16:53.620
and we're trying to figure
00:16:53.660 --> 00:16:54.841
out algorithms and find out
00:16:54.860 --> 00:16:55.922
where the best platform is
00:16:55.961 --> 00:16:56.562
and this and that.
00:16:56.601 --> 00:16:57.383
And, you know,
00:16:57.423 --> 00:16:58.003
whether or not you're
00:16:58.023 --> 00:16:59.004
doubling down on reels or
00:16:59.024 --> 00:17:00.664
you're using chat GPT or you, right?
00:17:00.684 --> 00:17:02.446
Like you can spend so much
00:17:02.485 --> 00:17:03.546
time trying to like teach
00:17:03.567 --> 00:17:04.527
yourself specific
00:17:04.606 --> 00:17:05.807
principles and trying to
00:17:05.867 --> 00:17:06.847
chase these fads.
00:17:07.368 --> 00:17:09.430
But if you really, it boils down to
00:17:10.083 --> 00:17:12.505
You know, finding out who your audience is,
00:17:12.625 --> 00:17:14.665
how you can serve them, speak to them,
00:17:14.806 --> 00:17:16.886
speak to their problems, their wishes,
00:17:17.086 --> 00:17:17.287
right.
00:17:17.327 --> 00:17:19.828
Their frustrations and offer
00:17:19.848 --> 00:17:20.750
a solution for that.
00:17:21.190 --> 00:17:22.830
Um, no matter how you deliver that,
00:17:23.191 --> 00:17:24.412
if you put it in a way that
00:17:24.471 --> 00:17:25.772
people are going to be able to find it,
00:17:26.333 --> 00:17:28.334
um, organically, then, you know,
00:17:28.354 --> 00:17:28.934
it's going to build.
00:17:29.035 --> 00:17:30.536
And then obviously for
00:17:30.615 --> 00:17:32.037
clients who have been through our program,
00:17:32.057 --> 00:17:34.137
like once they're kind of in the system.
00:17:34.743 --> 00:17:34.963
Right.
00:17:35.003 --> 00:17:35.805
Then, you know,
00:17:35.845 --> 00:17:37.326
we do find that whether
00:17:37.385 --> 00:17:38.326
it's working with me and
00:17:38.346 --> 00:17:39.448
now they're start working
00:17:39.468 --> 00:17:41.670
with one of our coaches on our team, or,
00:17:41.950 --> 00:17:42.191
you know,
00:17:42.211 --> 00:17:43.592
they sign up like the initial
00:17:43.632 --> 00:17:44.613
twenty founding members.
00:17:45.253 --> 00:17:46.315
Seventeen out of twenty of
00:17:46.335 --> 00:17:48.237
them were previous clients of ours.
00:17:48.257 --> 00:17:48.416
Right.
00:17:49.176 --> 00:17:51.519
So, yeah, over surf.
00:17:51.538 --> 00:17:52.420
We're keeping these episodes
00:17:52.460 --> 00:17:53.221
under twenty minutes.
00:17:53.280 --> 00:17:54.422
So I got three more questions.
00:17:54.642 --> 00:17:55.502
One's a parting shot.
00:17:55.522 --> 00:17:56.182
You've done that before.
00:17:56.222 --> 00:17:56.884
So I'll be last.
00:17:57.604 --> 00:17:59.226
One is what is the thing
00:17:59.766 --> 00:18:01.647
that was really how am I
00:18:01.667 --> 00:18:02.367
going to say this?
00:18:02.989 --> 00:18:04.450
What was the biggest
00:18:04.509 --> 00:18:06.892
challenge that you faced so
00:18:06.932 --> 00:18:08.913
far in doing this business?
00:18:08.933 --> 00:18:09.674
However, you're doing it.
00:18:09.694 --> 00:18:10.654
And how'd you overcome it?
00:18:10.756 --> 00:18:11.576
Biggest challenge.
00:18:11.615 --> 00:18:12.356
How'd you overcome it?
00:18:14.576 --> 00:18:17.059
It was for me being an old, old timer PT,
00:18:17.099 --> 00:18:17.280
right?
00:18:17.300 --> 00:18:18.182
Twenty plus years.
00:18:18.781 --> 00:18:20.765
It was getting out of the mindset that.
00:18:21.499 --> 00:18:22.680
You know, I was used to, hey, man,
00:18:22.740 --> 00:18:24.182
I worked over a decade in
00:18:24.241 --> 00:18:27.003
traditional practice insurance model.
00:18:27.545 --> 00:18:31.188
And, you know, I'm not worth that money.
00:18:31.228 --> 00:18:33.310
I'm not worth asking someone for money.
00:18:33.790 --> 00:18:34.751
And just getting out of that
00:18:34.811 --> 00:18:36.834
mindset and shifting it
00:18:36.854 --> 00:18:38.935
toward seeing the results that I was,
00:18:39.135 --> 00:18:40.517
you know, getting for people that,
00:18:40.877 --> 00:18:41.999
you know, this guy, Tim,
00:18:42.038 --> 00:18:42.799
that I just met with,
00:18:42.819 --> 00:18:43.721
he's going to run his first
00:18:43.760 --> 00:18:45.021
marathon in sixteen years.
00:18:45.443 --> 00:18:47.205
like after kids, after losing his mom,
00:18:47.246 --> 00:18:48.446
like all of these whys,
00:18:48.467 --> 00:18:49.367
like he's gotten this part
00:18:49.407 --> 00:18:50.348
of his life back and it's
00:18:50.368 --> 00:18:51.490
like an active lifestyle
00:18:51.510 --> 00:18:52.230
now that he loves.
00:18:52.771 --> 00:18:54.294
So just like being able to
00:18:54.334 --> 00:18:55.855
change people's lives and
00:18:55.894 --> 00:18:57.997
realize that that is what you're doing.
00:18:58.518 --> 00:19:00.079
So getting out of it,
00:19:00.119 --> 00:19:03.103
just the mindset shift of having someone
00:19:03.942 --> 00:19:04.162
you know,
00:19:04.221 --> 00:19:07.483
pay you money to actually provide
00:19:07.545 --> 00:19:08.404
a service that's going to
00:19:08.464 --> 00:19:09.685
really be life-changing.
00:19:10.026 --> 00:19:10.967
That was like the biggest
00:19:11.007 --> 00:19:11.866
challenge to get over.
00:19:12.268 --> 00:19:13.429
Sell the finish line, right?
00:19:13.469 --> 00:19:14.269
Sell with that feeling.
00:19:14.648 --> 00:19:16.049
Now, how about let's go to the flip side.
00:19:16.069 --> 00:19:17.050
That was your biggest challenge.
00:19:17.090 --> 00:19:17.791
What's been the most
00:19:17.852 --> 00:19:19.252
rewarding part of your
00:19:19.292 --> 00:19:20.353
journey doing this business
00:19:20.512 --> 00:19:21.094
and creating this?
00:19:22.093 --> 00:19:23.394
Yeah, it's been, you know,
00:19:23.413 --> 00:19:24.315
I always like a challenge.
00:19:24.355 --> 00:19:25.355
So in life,
00:19:25.415 --> 00:19:27.298
it was like going back to school, getting,
00:19:27.679 --> 00:19:30.781
you know, academic PhD, you know,
00:19:30.821 --> 00:19:32.503
whatever challenge it was
00:19:32.564 --> 00:19:33.625
and meeting that milestone,
00:19:33.724 --> 00:19:35.747
like clinically, I was always there.
00:19:36.166 --> 00:19:38.250
So this has just been really
00:19:38.569 --> 00:19:39.830
rewarding to really start
00:19:39.851 --> 00:19:42.314
it from scratch and, you know,
00:19:42.854 --> 00:19:44.414
build it to where we have
00:19:44.496 --> 00:19:45.757
six team members and that
00:19:45.896 --> 00:19:47.357
I'm helping to change their
00:19:47.397 --> 00:19:49.400
lives as well and mentoring them.
00:19:49.480 --> 00:19:52.041
And just being able to have
00:19:52.082 --> 00:19:53.262
like the impact within the
00:19:53.303 --> 00:19:53.782
running community,
00:19:53.843 --> 00:19:55.805
even when I get like messages from people,
00:19:55.825 --> 00:19:57.625
I'm sure you get it from your podcast,
00:19:57.686 --> 00:19:57.866
right?
00:19:57.886 --> 00:19:59.087
From people across the globe
00:19:59.567 --> 00:20:01.148
that you've never met, you've never,
00:20:01.309 --> 00:20:02.490
but they'll tell you like
00:20:02.510 --> 00:20:04.291
how much your podcast or
00:20:04.771 --> 00:20:06.534
your videos have changed their lives.
00:20:06.554 --> 00:20:07.775
So just being able to have that
00:20:08.299 --> 00:20:11.521
larger impact has been super rewarding.
00:20:11.981 --> 00:20:12.281
Yeah.
00:20:12.321 --> 00:20:13.001
Last thing we do on the
00:20:13.021 --> 00:20:13.982
episode is parting shot.
00:20:14.002 --> 00:20:15.564
What's just your last, you know,
00:20:15.644 --> 00:20:17.525
soapbox statement, mic drop moment, quote,
00:20:17.585 --> 00:20:18.204
something that comes to
00:20:18.224 --> 00:20:18.845
mind you'd want to leave
00:20:18.865 --> 00:20:20.385
with the audience.
00:20:20.425 --> 00:20:20.586
Well,
00:20:20.625 --> 00:20:22.146
if it is more healthcare providers
00:20:22.186 --> 00:20:23.387
listening to this, it is like,
00:20:23.607 --> 00:20:24.867
you don't need to tell your
00:20:24.928 --> 00:20:26.568
runners to stop running and
00:20:26.588 --> 00:20:27.630
they don't want to hear that.
00:20:27.950 --> 00:20:29.171
And they actually heal
00:20:29.691 --> 00:20:32.231
better when you don't do that.
00:20:32.711 --> 00:20:33.952
So if you can, you know,
00:20:34.053 --> 00:20:35.094
either partner with a good
00:20:35.134 --> 00:20:36.334
running coach or educate
00:20:36.354 --> 00:20:37.855
yourself on the training,
00:20:38.419 --> 00:20:39.839
of actually running and
00:20:39.900 --> 00:20:40.980
realizing that you can keep
00:20:41.019 --> 00:20:42.740
someone running so they can
00:20:42.780 --> 00:20:44.221
be able to heal from their injury,
00:20:44.682 --> 00:20:45.903
you're going to see your
00:20:45.962 --> 00:20:47.624
results like tenfold.
00:20:47.663 --> 00:20:48.884
And this is coming from
00:20:48.943 --> 00:20:49.924
someone who's done all the
00:20:49.964 --> 00:20:50.684
manual therapy
00:20:50.724 --> 00:20:52.125
certifications and courses
00:20:52.165 --> 00:20:52.746
and all of that.
00:20:53.145 --> 00:20:54.626
And I'm a true believer in manual therapy.
00:20:54.646 --> 00:20:55.287
Don't get me wrong,
00:20:55.707 --> 00:20:56.667
but I don't do any now.
00:20:56.968 --> 00:20:58.308
And my results are actually
00:20:58.368 --> 00:20:59.169
better in terms of my
00:20:59.229 --> 00:21:00.309
outcomes with my patients
00:21:00.369 --> 00:21:04.471
because I have full autonomy, support,
00:21:04.791 --> 00:21:06.192
control over like what
00:21:06.212 --> 00:21:07.113
they're doing for training.
00:21:07.599 --> 00:21:11.342
So blending that aspect with, you know,
00:21:11.382 --> 00:21:11.622
the,
00:21:11.742 --> 00:21:14.324
our PT brain and like injury aspect
00:21:14.443 --> 00:21:15.865
to me has been like game changing.
00:21:16.484 --> 00:21:16.925
Love that.
00:21:16.986 --> 00:21:17.326
All right.
00:21:17.566 --> 00:21:17.965
Uh,
00:21:17.986 --> 00:21:19.086
let everybody know where they can find
00:21:19.106 --> 00:21:19.807
you in case they wanted to
00:21:19.826 --> 00:21:20.367
pick your brain.
00:21:20.407 --> 00:21:20.708
Like where,
00:21:20.748 --> 00:21:22.368
where would you send a colleague to, uh,
00:21:22.429 --> 00:21:23.950
to, to connect with you?
00:21:23.990 --> 00:21:24.190
Yeah.
00:21:24.230 --> 00:21:26.590
The main website spark healthy runner.com.
00:21:26.891 --> 00:21:28.311
Um, we got the healthy runner podcast.
00:21:28.511 --> 00:21:29.593
Um, someone is a runner.
00:21:29.613 --> 00:21:30.453
They're interested in running.
00:21:30.773 --> 00:21:32.015
We got tons of episodes
00:21:32.055 --> 00:21:32.994
content that they would
00:21:33.075 --> 00:21:34.796
love there as well as spark
00:21:34.836 --> 00:21:36.096
healthy runner, YouTube channel.
00:21:36.874 --> 00:21:37.154
Love it.
00:21:37.414 --> 00:21:38.557
Dwayne, appreciate you stopping by.
00:21:38.597 --> 00:21:39.980
Thanks for jumping in on
00:21:40.000 --> 00:21:41.344
this PT Blueprint thing
00:21:41.364 --> 00:21:42.066
that I'm trying to do over
00:21:42.086 --> 00:21:42.787
the next couple of years.
00:21:43.628 --> 00:21:44.089
Yeah, man.
00:21:44.230 --> 00:21:44.590
I love it.
00:21:44.631 --> 00:21:45.212
Thanks for having me.
00:00:06.445 --> 00:00:07.185
Feels like we're doing like
00:00:07.206 --> 00:00:08.446
a home renovation show with
00:00:08.467 --> 00:00:09.407
that introduction there.
00:00:10.227 --> 00:00:11.769
PT Business Blueprint.
00:00:11.808 --> 00:00:13.250
Dwayne, welcome back to the podcast.
00:00:13.291 --> 00:00:13.711
How are you doing?
00:00:14.551 --> 00:00:15.452
I'm doing well, man.
00:00:15.532 --> 00:00:16.533
Thanks for having me on.
00:00:16.593 --> 00:00:18.274
It's always great to connect
00:00:18.295 --> 00:00:19.115
with you and chat.
00:00:19.135 --> 00:00:20.076
All right.
00:00:20.115 --> 00:00:21.277
So because I know you
00:00:21.737 --> 00:00:23.099
outside of the podcast,
00:00:24.039 --> 00:00:24.879
you've got some different
00:00:24.899 --> 00:00:25.740
things going on besides
00:00:25.760 --> 00:00:26.801
just being a practice owner.
00:00:26.841 --> 00:00:27.963
So give people like the back
00:00:27.983 --> 00:00:29.544
of the baseball card about
00:00:29.603 --> 00:00:31.106
Dwayne and what you do and
00:00:31.126 --> 00:00:31.786
all the different things
00:00:31.806 --> 00:00:32.847
that you touch or maybe
00:00:32.887 --> 00:00:33.787
have touched in the past.
00:00:35.612 --> 00:00:37.573
Um, yeah, so I guess the, um,
00:00:37.615 --> 00:00:39.676
short story is really most
00:00:39.735 --> 00:00:41.457
recently have taken kind of
00:00:41.476 --> 00:00:42.997
my passion for running and
00:00:43.078 --> 00:00:44.539
education and just really
00:00:44.719 --> 00:00:46.420
channeled that toward
00:00:46.539 --> 00:00:47.561
educating the running
00:00:47.600 --> 00:00:49.121
community that they don't
00:00:49.142 --> 00:00:50.042
need to stop running in
00:00:50.082 --> 00:00:51.524
order to get over a running injury.
00:00:52.164 --> 00:00:53.125
And I really.
00:00:53.584 --> 00:00:55.323
created a kind of one-on-one
00:00:55.363 --> 00:00:56.424
coaching program,
00:00:56.844 --> 00:00:58.965
kind of provide weekly videos,
00:00:59.045 --> 00:01:00.325
podcast episodes,
00:01:00.625 --> 00:01:02.805
and really built a holistic
00:01:02.865 --> 00:01:03.606
kind of healthy runner
00:01:03.646 --> 00:01:05.146
coaching team that really
00:01:05.186 --> 00:01:07.626
empowers runners to get stronger,
00:01:07.766 --> 00:01:08.527
run faster,
00:01:08.667 --> 00:01:11.346
and enjoy lifelong injury-free running.
00:01:11.706 --> 00:01:13.266
And I am like super
00:01:13.326 --> 00:01:14.227
passionate about like
00:01:14.668 --> 00:01:16.507
anyone can run and that
00:01:16.947 --> 00:01:18.308
runners should actually be
00:01:18.347 --> 00:01:20.028
treated differently when
00:01:20.088 --> 00:01:21.789
recovering from an injury than just
00:01:22.337 --> 00:01:23.018
Joe Schmo,
00:01:23.058 --> 00:01:25.218
who is not kind of an adult runner.
00:01:25.539 --> 00:01:27.019
And I'm just honestly like
00:01:27.078 --> 00:01:28.359
really on a mission to
00:01:28.459 --> 00:01:29.420
change the traditional
00:01:29.459 --> 00:01:31.200
thinking that running
00:01:31.281 --> 00:01:33.141
causes injuries and your
00:01:33.180 --> 00:01:34.661
body's just not meant to run,
00:01:34.861 --> 00:01:36.721
or you must take a break in
00:01:36.861 --> 00:01:38.283
order to get better.
00:01:39.183 --> 00:01:40.563
So I've definitely learned a
00:01:40.623 --> 00:01:43.043
lot in my personal running journey.
00:01:43.463 --> 00:01:44.664
And now I've really kind of
00:01:44.724 --> 00:01:46.965
combined those passions with my
00:01:47.662 --> 00:01:49.302
kind of history for, you know,
00:01:49.343 --> 00:01:51.623
sports medicine, orthopedics, um,
00:01:51.743 --> 00:01:53.004
teaching and really
00:01:53.304 --> 00:01:54.825
channeled that to toward
00:01:54.844 --> 00:01:56.605
the running community.
00:01:56.665 --> 00:01:57.105
Perfect.
00:01:57.146 --> 00:01:57.846
And then you've also done
00:01:57.865 --> 00:02:00.007
some teaching and some education.
00:02:00.066 --> 00:02:00.387
Yes.
00:02:00.466 --> 00:02:00.706
Yeah.
00:02:00.766 --> 00:02:03.769
So, um, it's full-time faculty, um,
00:02:03.828 --> 00:02:04.588
for eight years,
00:02:04.668 --> 00:02:06.629
actually just recently this past, uh,
00:02:06.730 --> 00:02:09.390
spring stepped down from that position.
00:02:09.935 --> 00:02:11.596
in order to really embrace
00:02:11.635 --> 00:02:14.015
myself full time in really
00:02:14.036 --> 00:02:15.116
what I'm most passionate
00:02:15.137 --> 00:02:16.817
about now and just being
00:02:16.877 --> 00:02:19.117
able to have a larger
00:02:19.198 --> 00:02:21.799
impact and be able to share
00:02:21.979 --> 00:02:25.900
my experiences, my expertise in this area,
00:02:26.300 --> 00:02:28.140
not only with a room full
00:02:28.221 --> 00:02:31.842
of DPT students or a one-on-one patient,
00:02:31.901 --> 00:02:33.643
like in the traditional clinic sense,
00:02:33.703 --> 00:02:35.063
but the larger,
00:02:35.223 --> 00:02:36.283
greater running community.
00:02:37.270 --> 00:02:38.010
So what's this look like?
00:02:38.031 --> 00:02:39.472
Is this a hundred percent online?
00:02:39.512 --> 00:02:39.792
Is there,
00:02:39.872 --> 00:02:41.212
or is there an in-person location?
00:02:41.233 --> 00:02:42.913
Like what's Spark look like?
00:02:42.954 --> 00:02:44.194
Yeah, a hundred percent online.
00:02:44.615 --> 00:02:46.977
Initially I did have a
00:02:47.217 --> 00:02:49.878
in-person location here in Connecticut.
00:02:50.158 --> 00:02:52.580
And, you know, once the pandemic hit,
00:02:52.700 --> 00:02:55.062
you know, like most things, I really,
00:02:55.163 --> 00:02:57.104
at the time I already had a podcast,
00:02:57.544 --> 00:02:58.865
a YouTube channel and
00:02:58.905 --> 00:02:59.945
Facebook group and just
00:03:00.665 --> 00:03:03.586
kind of put all the eggs in that basket,
00:03:03.606 --> 00:03:04.146
so to speak,
00:03:04.366 --> 00:03:06.146
and start really treating
00:03:06.546 --> 00:03:08.247
patients more on kind of a
00:03:09.108 --> 00:03:10.548
session to session basis,
00:03:10.747 --> 00:03:12.389
and then really embraced
00:03:12.788 --> 00:03:15.389
providing a service and
00:03:15.848 --> 00:03:17.110
really meeting the runner,
00:03:17.150 --> 00:03:18.849
like where their problem areas are.
00:03:18.930 --> 00:03:20.169
And I created a solution to
00:03:20.189 --> 00:03:22.010
be able to overcome their
00:03:22.050 --> 00:03:23.170
main challenges.
00:03:24.194 --> 00:03:25.096
So you don't actually have
00:03:25.137 --> 00:03:27.019
to be in person to deliver
00:03:27.099 --> 00:03:28.200
something that is of value.
00:03:28.542 --> 00:03:28.901
Who knew?
00:03:29.143 --> 00:03:29.522
Who knew?
00:03:29.622 --> 00:03:30.163
Well, we knew.
00:03:30.824 --> 00:03:32.206
Dude, that's mind blowing.
00:03:33.163 --> 00:03:33.483
I know,
00:03:33.543 --> 00:03:34.623
but the funny part is you were
00:03:34.644 --> 00:03:36.564
doing it when not many
00:03:36.604 --> 00:03:37.765
people were doing it, right?
00:03:37.806 --> 00:03:38.705
Which is like making this
00:03:38.746 --> 00:03:40.227
change and people fear change.
00:03:40.247 --> 00:03:41.448
They're like, that's not gonna work.
00:03:41.987 --> 00:03:42.548
There was a great,
00:03:42.669 --> 00:03:43.489
I forget one of Adam
00:03:43.508 --> 00:03:44.870
Sandler's like comedy albums.
00:03:45.189 --> 00:03:46.510
He did this bit where I
00:03:46.531 --> 00:03:47.751
think he played like his mom,
00:03:47.770 --> 00:03:48.931
like this character's mom.
00:03:49.331 --> 00:03:50.372
And whatever he was saying,
00:03:50.513 --> 00:03:51.413
she would just yell from
00:03:51.533 --> 00:03:53.055
off camera or off mic,
00:03:53.254 --> 00:03:54.314
they're all gonna laugh at you.
00:03:54.816 --> 00:03:55.675
And I can hear that.
00:03:55.695 --> 00:03:56.956
It's like, they're all gonna laugh at you.
00:03:57.537 --> 00:03:58.638
And they will.
00:03:59.018 --> 00:03:59.217
First,
00:03:59.237 --> 00:04:00.258
they're gonna laugh at you and
00:04:00.278 --> 00:04:01.058
they're gonna doubt you and
00:04:01.079 --> 00:04:01.879
they're gonna mock you.
00:04:02.639 --> 00:04:04.622
And then when you do the thing,
00:04:04.662 --> 00:04:05.262
they're going to say that
00:04:05.282 --> 00:04:06.423
they were there the whole time.
00:04:06.842 --> 00:04:08.163
That's just how it is.
00:04:08.944 --> 00:04:10.045
That's just how human nature is.
00:04:10.406 --> 00:04:13.228
We project our own fears or
00:04:13.288 --> 00:04:14.169
other people project their
00:04:14.188 --> 00:04:15.669
fears onto us if we start
00:04:15.710 --> 00:04:16.730
doing something a different way.
00:04:16.750 --> 00:04:17.050
And they'll say,
00:04:17.071 --> 00:04:18.172
you'll never make it that way.
00:04:18.432 --> 00:04:20.153
Because if it was going to work,
00:04:20.173 --> 00:04:21.095
someone would have done it already,
00:04:21.555 --> 00:04:23.497
which is just really bad thinking.
00:04:25.298 --> 00:04:25.517
Yeah,
00:04:25.557 --> 00:04:26.439
somebody would have done it already
00:04:26.538 --> 00:04:27.420
if that was going to be the way.
00:04:27.560 --> 00:04:28.620
And then now here you are.
00:04:29.761 --> 00:04:30.762
So let's talk about this.
00:04:31.041 --> 00:04:33.423
Like what is on the menu for
00:04:33.463 --> 00:04:34.944
Spark Healthy Runner?
00:04:35.425 --> 00:04:37.125
If someone comes to your website,
00:04:37.245 --> 00:04:38.127
sees your content, whatever,
00:04:38.567 --> 00:04:40.367
they fall down that funnel in a good way.
00:04:40.387 --> 00:04:42.370
They slide down that funnel in a good way.
00:04:42.750 --> 00:04:43.451
And then they're like, okay,
00:04:43.471 --> 00:04:44.091
I feel like you're the
00:04:44.130 --> 00:04:45.632
right person to help me do
00:04:45.651 --> 00:04:46.793
the things that I wanna do.
00:04:47.353 --> 00:04:48.574
What's like on the menu?
00:04:48.634 --> 00:04:49.795
Like what's it look like
00:04:49.814 --> 00:04:51.016
when someone gets there and
00:04:51.076 --> 00:04:52.396
what do they have to choose from?
00:04:53.735 --> 00:04:53.915
Yeah,
00:04:53.975 --> 00:04:56.636
so we definitely have a lot of free
00:04:56.675 --> 00:04:57.875
resources out there, right,
00:04:57.915 --> 00:04:59.016
to just be able to help
00:04:59.137 --> 00:05:00.516
anyone in the running community.
00:05:00.896 --> 00:05:01.958
And that's, again,
00:05:02.017 --> 00:05:03.538
I'm really passionate about education.
00:05:03.978 --> 00:05:06.178
So, you know, that's one avenue.
00:05:06.238 --> 00:05:09.199
But to work with us and our services,
00:05:09.600 --> 00:05:09.860
you know,
00:05:09.899 --> 00:05:11.680
my signature kind of spark back
00:05:12.321 --> 00:05:13.540
one-on-one coaching program
00:05:13.940 --> 00:05:15.141
in which someone works with me.
00:05:15.401 --> 00:05:17.101
It is really providing a
00:05:17.182 --> 00:05:18.822
unique service that is
00:05:18.903 --> 00:05:19.802
integrative in nature,
00:05:19.843 --> 00:05:20.762
where I'm utilizing my
00:05:20.802 --> 00:05:22.043
knowledge and experience as
00:05:22.064 --> 00:05:22.843
a musculoskeletal
00:05:23.324 --> 00:05:25.286
content expert, running expertise,
00:05:25.326 --> 00:05:26.327
strength and conditioning
00:05:26.687 --> 00:05:27.689
and run coaching.
00:05:28.149 --> 00:05:29.591
And that's a. Sixteen week
00:05:29.630 --> 00:05:30.512
program where I'm taking
00:05:30.531 --> 00:05:32.492
them through like four different phases.
00:05:32.834 --> 00:05:33.694
They're kind of restoring
00:05:33.714 --> 00:05:34.836
their body back to
00:05:34.915 --> 00:05:36.576
fundamental running movement patterns,
00:05:36.596 --> 00:05:38.017
and then they're rebuilding their body.
00:05:38.319 --> 00:05:39.399
So like the restore phase is
00:05:39.420 --> 00:05:40.661
like what most PTs do right
00:05:40.680 --> 00:05:42.021
in the traditional PT clinic,
00:05:42.262 --> 00:05:43.242
you're gonna evaluate them,
00:05:43.302 --> 00:05:44.244
your movement assessment,
00:05:44.264 --> 00:05:45.045
you're gonna be like, okay,
00:05:45.413 --> 00:05:46.773
yeah, your ankle is, you know,
00:05:46.812 --> 00:05:47.934
limited mobility and that's
00:05:47.954 --> 00:05:48.793
contributing to your
00:05:48.853 --> 00:05:50.293
plantar fasciitis or your
00:05:50.314 --> 00:05:51.454
Achilles tendinopathy.
00:05:52.694 --> 00:05:54.035
So that's kind of like the
00:05:54.394 --> 00:05:55.694
eval assessment part.
00:05:56.355 --> 00:05:58.375
And we're really good as PTs
00:05:58.435 --> 00:05:59.795
at getting people out of pain, right?
00:05:59.855 --> 00:06:01.857
So I've done that for twenty
00:06:02.096 --> 00:06:04.317
one plus years now and have
00:06:04.336 --> 00:06:05.677
a lot of experience doing that.
00:06:06.478 --> 00:06:07.778
I think the part that is
00:06:07.858 --> 00:06:09.317
missed in most traditional
00:06:09.598 --> 00:06:11.019
practices is right.
00:06:11.059 --> 00:06:12.519
We all hate insurance and all that.
00:06:12.559 --> 00:06:12.658
And
00:06:13.100 --> 00:06:13.279
you know,
00:06:13.339 --> 00:06:14.560
once someone's out of pain and
00:06:14.620 --> 00:06:15.281
quite frankly,
00:06:15.901 --> 00:06:18.122
the public think once they're out of pain,
00:06:18.281 --> 00:06:19.002
they're good to go.
00:06:19.021 --> 00:06:20.122
They could just go back to
00:06:20.401 --> 00:06:22.403
doing whatever training errors,
00:06:22.622 --> 00:06:23.223
essentially,
00:06:23.524 --> 00:06:24.384
which are the most common
00:06:24.423 --> 00:06:25.463
reasons why runners get
00:06:25.543 --> 00:06:26.384
injured to begin with.
00:06:27.324 --> 00:06:28.084
And then they're coming back
00:06:28.125 --> 00:06:29.685
near clinic every six months.
00:06:29.725 --> 00:06:32.567
So I really got frustrated with that model,
00:06:32.826 --> 00:06:33.107
right?
00:06:33.226 --> 00:06:34.007
And not being able to
00:06:34.067 --> 00:06:36.408
provide the bridge to get
00:06:36.447 --> 00:06:37.827
someone to actually running
00:06:37.887 --> 00:06:38.869
healthy in their forties,
00:06:38.908 --> 00:06:39.829
fifties and beyond.
00:06:40.369 --> 00:06:42.110
So that's where we kind of rebuild.
00:06:42.170 --> 00:06:42.629
We go through
00:06:43.108 --> 00:06:45.151
strength training specific for runners.
00:06:45.550 --> 00:06:46.992
And I provide that with full
00:06:47.031 --> 00:06:49.132
sport accountability and
00:06:49.153 --> 00:06:50.194
then the retraining part.
00:06:50.334 --> 00:06:51.875
So using my knowledge and
00:06:51.894 --> 00:06:53.255
expertise as a running coach and,
00:06:53.497 --> 00:06:55.937
you know, building plans for, you know,
00:06:55.958 --> 00:06:57.399
thousands of runners at this point,
00:06:58.040 --> 00:06:58.920
really taking someone
00:06:58.939 --> 00:07:00.281
through where they're at in
00:07:00.300 --> 00:07:01.581
their running journey and
00:07:01.622 --> 00:07:03.363
being able to program their
00:07:03.384 --> 00:07:04.725
half marathon training plan
00:07:04.925 --> 00:07:06.946
or being able to run Philly
00:07:07.266 --> 00:07:09.108
next weekend of the client
00:07:09.127 --> 00:07:10.269
that I just met with before
00:07:10.588 --> 00:07:12.029
and going over his race day strategy.
00:07:12.512 --> 00:07:13.312
So that's kind of like the
00:07:13.353 --> 00:07:15.074
retrain portion and really
00:07:15.093 --> 00:07:16.915
getting someone to crush
00:07:17.035 --> 00:07:18.336
their running goal and do
00:07:18.396 --> 00:07:19.997
it where they're not
00:07:20.016 --> 00:07:21.598
getting injured and they're
00:07:21.658 --> 00:07:23.119
actually having the confidence.
00:07:23.579 --> 00:07:24.420
And now they got the tools
00:07:24.459 --> 00:07:25.800
in their toolbox to be able
00:07:25.860 --> 00:07:28.523
to implement this with future training.
00:07:28.543 --> 00:07:32.004
So that's the one-on-one program.
00:07:32.024 --> 00:07:33.867
But then we also have
00:07:34.766 --> 00:07:35.728
continuity programs for
00:07:35.747 --> 00:07:37.288
someone who is currently healthy.
00:07:37.913 --> 00:07:38.793
And maybe they've been out
00:07:38.812 --> 00:07:40.134
of running for ten years.
00:07:40.153 --> 00:07:40.713
They had kids.
00:07:40.814 --> 00:07:42.134
Now they're getting back into running.
00:07:42.514 --> 00:07:43.454
And they're like, you know what?
00:07:43.514 --> 00:07:44.415
I want to get that running
00:07:44.475 --> 00:07:45.475
part of my life back.
00:07:46.035 --> 00:07:47.074
But they're like, I'm pretty healthy.
00:07:47.095 --> 00:07:48.036
I don't have any injuries.
00:07:48.375 --> 00:07:49.415
I just need some guidance.
00:07:49.435 --> 00:07:50.295
I don't know where to start.
00:07:50.375 --> 00:07:51.235
I need the structure.
00:07:51.836 --> 00:07:53.177
That's where we have a team
00:07:53.197 --> 00:07:55.857
of coaches that work under
00:07:55.877 --> 00:07:57.197
the same kind of philosophy
00:07:57.218 --> 00:07:58.257
that I work under.
00:07:58.778 --> 00:08:00.017
And I serve as more kind of
00:08:00.038 --> 00:08:01.098
the consultant on the team
00:08:01.139 --> 00:08:03.059
that if someone does wind
00:08:03.139 --> 00:08:05.360
up having some IT band pain
00:08:05.399 --> 00:08:06.120
during their training,
00:08:06.620 --> 00:08:07.942
Then I can, you know,
00:08:08.062 --> 00:08:08.983
add that input where the
00:08:09.004 --> 00:08:10.245
three of us kind of hop on
00:08:10.264 --> 00:08:11.586
a call and be able to
00:08:11.726 --> 00:08:12.968
manage the run plan.
00:08:13.369 --> 00:08:15.271
Maybe we add these two exercises.
00:08:15.430 --> 00:08:17.293
And if someone needs to be referred out,
00:08:17.372 --> 00:08:19.435
then, hey, this I've seen this, you know,
00:08:19.454 --> 00:08:19.836
before.
00:08:20.216 --> 00:08:22.678
Let's get you to see a local, you know,
00:08:22.718 --> 00:08:24.180
running PT in your area.
00:08:24.620 --> 00:08:26.302
So that's kind of the one on
00:08:26.403 --> 00:08:27.564
one coaching services with
00:08:27.584 --> 00:08:28.245
someone on our team.
00:08:30.307 --> 00:08:31.468
About how many runners are
00:08:31.487 --> 00:08:32.948
you working with at any given time,
00:08:32.989 --> 00:08:35.270
like through all these two
00:08:35.311 --> 00:08:37.152
different sort of spheres?
00:08:37.451 --> 00:08:38.192
Ballpark it for me.
00:08:39.273 --> 00:08:39.533
Yeah,
00:08:39.614 --> 00:08:44.697
so about sixty to seventy for our one
00:08:44.756 --> 00:08:46.118
on one services.
00:08:46.499 --> 00:08:49.660
And then we also do run like twice a year,
00:08:49.681 --> 00:08:52.302
a group, you know, coaching program,
00:08:52.322 --> 00:08:53.984
which is more a little bit scaled.
00:08:54.024 --> 00:08:54.965
And we have Coach Latoya,
00:08:54.985 --> 00:08:56.265
who's like amazing at that.
00:08:56.586 --> 00:08:57.245
And we do have a pretty
00:08:57.285 --> 00:08:58.386
strong presence locally in
00:08:58.427 --> 00:08:59.268
Connecticut where we do
00:08:59.927 --> 00:09:02.008
Once we group long runs together.
00:09:03.308 --> 00:09:05.870
And then the latest thing is because, yeah,
00:09:05.910 --> 00:09:07.772
like my time is limited, right?
00:09:07.812 --> 00:09:08.692
I'm limited on how many
00:09:08.732 --> 00:09:10.153
people I can help one-on-one.
00:09:10.793 --> 00:09:12.835
And to be able to scale now,
00:09:13.755 --> 00:09:15.197
have created Healthy Runner Academy,
00:09:15.297 --> 00:09:17.158
which is a membership option where
00:09:17.745 --> 00:09:17.904
You know,
00:09:17.924 --> 00:09:19.105
we have our twenty founding
00:09:19.125 --> 00:09:20.567
members going through that right now.
00:09:20.706 --> 00:09:22.107
And then I'm excited for the
00:09:22.128 --> 00:09:23.808
full launch of the whole
00:09:23.828 --> 00:09:24.590
membership site and
00:09:24.610 --> 00:09:26.331
everything happening in
00:09:26.390 --> 00:09:27.152
twenty twenty five.
00:09:27.812 --> 00:09:28.552
Who's going through that?
00:09:28.613 --> 00:09:30.354
People like practitioners,
00:09:30.474 --> 00:09:32.674
like like coaches, PTs training,
00:09:32.696 --> 00:09:33.696
like who's going through that?
00:09:33.735 --> 00:09:34.437
Yeah.
00:09:34.476 --> 00:09:36.158
So this is going to be for
00:09:36.518 --> 00:09:38.700
really anyone who either
00:09:38.860 --> 00:09:39.980
has been a client of ours
00:09:40.061 --> 00:09:41.422
before and they're just like,
00:09:41.461 --> 00:09:41.802
you know what?
00:09:42.261 --> 00:09:43.062
I don't feel like I need the
00:09:43.163 --> 00:09:44.783
one on one coaching anymore anymore.
00:09:45.163 --> 00:09:47.083
or financial reasons they can't do it.
00:09:47.884 --> 00:09:50.164
But they still want access
00:09:50.205 --> 00:09:52.186
to me and they still want
00:09:52.265 --> 00:09:53.765
some structure in how to
00:09:53.806 --> 00:09:54.966
grow in the six steps to
00:09:55.005 --> 00:09:55.745
growing as a runner,
00:09:55.785 --> 00:09:58.047
whether it is mindset, strength training,
00:09:58.187 --> 00:10:00.126
run plan, nutrition, recovery,
00:10:00.346 --> 00:10:02.368
or race day strategy.
00:10:02.748 --> 00:10:03.687
So those are really the
00:10:03.727 --> 00:10:05.327
principles that we cover in there.
00:10:05.668 --> 00:10:07.389
Or it could be someone who's like,
00:10:07.408 --> 00:10:07.749
you know what?
00:10:08.129 --> 00:10:08.849
I really can't make the
00:10:08.869 --> 00:10:09.849
investment to work with Dwayne.
00:10:10.208 --> 00:10:10.769
And you know what?
00:10:10.789 --> 00:10:12.370
I got a good local running PT.
00:10:13.248 --> 00:10:14.909
but I could use his
00:10:14.970 --> 00:10:16.490
expertise and his coaching
00:10:16.510 --> 00:10:17.952
team's expertise from like
00:10:17.972 --> 00:10:19.134
the programming side of things.
00:10:19.193 --> 00:10:19.653
And you know what?
00:10:19.673 --> 00:10:20.936
I've been doing the free, you know,
00:10:20.995 --> 00:10:22.057
Hal Higdon playing off the
00:10:22.096 --> 00:10:23.477
internet for years and I'm
00:10:23.498 --> 00:10:24.298
still getting injured every
00:10:24.339 --> 00:10:25.320
time I train for a marathon.
00:10:25.639 --> 00:10:25.841
Right?
00:10:25.860 --> 00:10:26.061
Like,
00:10:26.740 --> 00:10:28.623
so that person or someone who's
00:10:28.702 --> 00:10:29.703
currently working with a
00:10:29.825 --> 00:10:31.566
one-on-one run coach and they're like,
00:10:31.666 --> 00:10:32.326
I love my coach.
00:10:32.746 --> 00:10:33.008
You know,
00:10:33.087 --> 00:10:34.129
everything's going great with them.
00:10:34.809 --> 00:10:35.669
I'm not injured,
00:10:35.769 --> 00:10:38.331
but I still want to work on, you know,
00:10:38.390 --> 00:10:39.591
what are the best mobility
00:10:39.652 --> 00:10:40.491
exercises for runners?
00:10:40.772 --> 00:10:41.731
What are the best, you know,
00:10:41.812 --> 00:10:43.072
strength exercises I really
00:10:43.113 --> 00:10:44.192
need to be focusing on?
00:10:44.653 --> 00:10:45.373
So you're going to get that
00:10:45.413 --> 00:10:47.214
expertise that has been helpful for,
00:10:47.634 --> 00:10:47.813
you know,
00:10:47.854 --> 00:10:48.774
the runners that I've helped
00:10:48.794 --> 00:10:50.375
throughout my career.
00:10:50.394 --> 00:10:50.754
That's great.
00:10:50.774 --> 00:10:51.434
So it's a digital,
00:10:51.455 --> 00:10:52.216
like sort of a digital
00:10:52.255 --> 00:10:56.057
product people can consume and join with.
00:10:56.116 --> 00:10:56.517
Correct.
00:10:56.756 --> 00:10:57.517
Yeah.
00:10:57.596 --> 00:10:57.837
Okay.
00:10:58.477 --> 00:10:58.557
Okay.
00:11:00.219 --> 00:11:01.539
So yours is a different model.
00:11:01.759 --> 00:11:03.379
So I don't ask this of everybody,
00:11:03.421 --> 00:11:04.480
but like technology,
00:11:04.701 --> 00:11:06.282
what sort of things do you utilize?
00:11:06.302 --> 00:11:07.442
You don't have to go terribly deep,
00:11:07.461 --> 00:11:09.243
but like do you use
00:11:09.363 --> 00:11:10.543
anything like motion
00:11:10.604 --> 00:11:12.284
capture since you're seeing
00:11:12.304 --> 00:11:13.245
people from afar?
00:11:14.485 --> 00:11:15.265
What do you use?
00:11:15.306 --> 00:11:16.966
Because I love asking PTs
00:11:16.986 --> 00:11:19.048
this because there is the flashy.
00:11:19.727 --> 00:11:20.708
Some people will buy anything.
00:11:21.068 --> 00:11:22.249
PTs are pretty practical.
00:11:22.269 --> 00:11:22.589
They're like,
00:11:22.649 --> 00:11:23.710
if I'm going to use it every day,
00:11:23.730 --> 00:11:24.169
I'll get it.
00:11:24.509 --> 00:11:25.831
If not, I'm going to use my eyes.
00:11:25.850 --> 00:11:27.231
I'm going to use the stuff
00:11:27.251 --> 00:11:27.871
that's just like,
00:11:28.052 --> 00:11:28.951
hammer and nails, man.
00:11:28.991 --> 00:11:29.793
So what's your hammer and
00:11:29.812 --> 00:11:31.013
nails technology that you
00:11:31.293 --> 00:11:33.114
couldn't live without?
00:11:33.494 --> 00:11:34.514
Yeah, no, great question.
00:11:34.534 --> 00:11:36.115
So I don't have any fancy, uh,
00:11:36.195 --> 00:11:37.635
motion capture software or
00:11:37.655 --> 00:11:38.756
anything to that effect.
00:11:39.157 --> 00:11:40.716
I have all of my runners, you know,
00:11:40.797 --> 00:11:41.337
take videos.
00:11:41.378 --> 00:11:42.317
I give them instructions and
00:11:42.357 --> 00:11:43.158
how to take videos
00:11:43.318 --> 00:11:44.298
literally with their phone.
00:11:44.938 --> 00:11:46.240
Um, they upload them.
00:11:46.419 --> 00:11:47.600
We're going to analyze their
00:11:47.639 --> 00:11:49.461
gate and be able to go over
00:11:49.500 --> 00:11:51.282
like running form things of that nature.
00:11:52.119 --> 00:11:54.058
All of our one-on-one clients,
00:11:54.078 --> 00:11:54.559
I'm going to take them
00:11:54.580 --> 00:11:55.820
through a live movement assessment.
00:11:55.860 --> 00:11:57.600
So it's literally Google
00:11:58.360 --> 00:11:59.000
Meet that I use just
00:11:59.019 --> 00:11:59.760
because I use the Google
00:11:59.780 --> 00:12:01.681
Suite platform for everything.
00:12:01.760 --> 00:12:03.360
So same as Zoom, essentially.
00:12:05.201 --> 00:12:09.001
Yeah, besides that, and yeah.
00:12:09.182 --> 00:12:10.602
And the reason I wanted to
00:12:10.623 --> 00:12:11.962
add that and bring that up
00:12:12.003 --> 00:12:12.863
is I think a lot of people
00:12:12.883 --> 00:12:13.962
think that there's a huge
00:12:14.023 --> 00:12:15.644
technological investment
00:12:15.683 --> 00:12:16.644
that needs to be made first.
00:12:16.663 --> 00:12:18.004
You've got to jump in with a
00:12:19.225 --> 00:12:20.725
twenty grand worth of tech
00:12:21.846 --> 00:12:23.967
And most of the time it goes on you.
00:12:23.988 --> 00:12:24.889
It's most of the time.
00:12:24.928 --> 00:12:25.649
It really is simple.
00:12:25.688 --> 00:12:26.649
Like, you know, I mean,
00:12:26.789 --> 00:12:28.551
and these cameras on these, the, the, the,
00:12:28.610 --> 00:12:29.432
the newest iPhones and
00:12:29.451 --> 00:12:30.471
they're pretty baller.
00:12:30.491 --> 00:12:31.092
Like you're gonna get some
00:12:31.113 --> 00:12:31.832
really great video.
00:12:32.352 --> 00:12:33.153
You could have a couple of
00:12:33.214 --> 00:12:34.313
apps to slow down things,
00:12:34.354 --> 00:12:35.355
maybe freeze frame or go
00:12:35.394 --> 00:12:36.275
back and forth and jog,
00:12:36.316 --> 00:12:38.297
but you don't need to have
00:12:38.317 --> 00:12:39.496
a video suite to do that anymore.
00:12:39.517 --> 00:12:40.158
You've got some off the
00:12:40.177 --> 00:12:42.458
shelf things that allow you to stop and,
00:12:42.658 --> 00:12:43.580
uh, and cut up video.
00:12:44.524 --> 00:12:45.066
Yeah, no,
00:12:45.166 --> 00:12:46.889
you can definitely get started with,
00:12:47.129 --> 00:12:48.732
you know, literally at the beginning,
00:12:48.832 --> 00:12:49.094
you know,
00:12:49.153 --> 00:12:50.115
some of my coaches were using
00:12:50.176 --> 00:12:51.076
the free version of Zoom.
00:12:51.418 --> 00:12:51.839
And it's like,
00:12:51.899 --> 00:12:52.639
it cuts you off in forty
00:12:52.659 --> 00:12:54.624
five minutes of a call.
00:12:54.644 --> 00:12:56.587
But then you're really efficient, right?
00:12:56.607 --> 00:12:57.168
Like you could.
00:12:58.125 --> 00:12:58.365
Yes,
00:12:58.446 --> 00:13:00.488
you definitely do not need a lot of tech.
00:13:00.528 --> 00:13:02.149
Like literally I started my
00:13:02.269 --> 00:13:03.610
online business using
00:13:03.791 --> 00:13:06.274
Google suite and yes, we use, you know,
00:13:06.293 --> 00:13:08.054
final surge as like a training platform,
00:13:08.096 --> 00:13:09.317
which is a great, you know,
00:13:09.356 --> 00:13:10.197
in terms of like seeing
00:13:10.217 --> 00:13:11.359
everyone's training and
00:13:11.399 --> 00:13:12.278
being able to communicate
00:13:12.299 --> 00:13:12.980
through there or
00:13:13.019 --> 00:13:14.140
communicate through WhatsApp.
00:13:14.761 --> 00:13:18.024
Um, that's really honestly all you need.
00:13:18.365 --> 00:13:19.687
Um, you don't need any,
00:13:20.126 --> 00:13:20.927
anything fancy and
00:13:20.967 --> 00:13:22.288
obviously upgrading if
00:13:22.308 --> 00:13:23.289
you're creating content.
00:13:23.609 --> 00:13:25.450
Then upgrading your camera,
00:13:25.570 --> 00:13:26.370
your microphone,
00:13:26.431 --> 00:13:27.792
all of that has happened
00:13:27.812 --> 00:13:29.033
gradually over time.
00:13:29.613 --> 00:13:30.734
You make the investment.
00:13:31.134 --> 00:13:31.894
But honestly,
00:13:31.934 --> 00:13:34.115
it's better to invest in
00:13:34.317 --> 00:13:36.498
actually a coaching
00:13:36.817 --> 00:13:37.759
business program to
00:13:37.818 --> 00:13:39.379
actually grow in your
00:13:39.419 --> 00:13:40.921
business journey if you're a PT.
00:13:40.941 --> 00:13:43.363
Because we didn't get that, right?
00:13:43.383 --> 00:13:44.644
We didn't get any of that education.
00:13:44.724 --> 00:13:46.144
So that would be the best
00:13:46.164 --> 00:13:47.706
investment versus investing
00:13:47.725 --> 00:13:49.927
in some fancy software or
00:13:49.988 --> 00:13:51.528
motion capture system to...
00:13:52.434 --> 00:13:52.674
You know,
00:13:52.936 --> 00:13:53.917
be able to see something that
00:13:53.956 --> 00:13:54.677
you're already assessing
00:13:54.717 --> 00:13:56.058
with your eyes anyway to
00:13:56.078 --> 00:13:57.259
get the exact degree.
00:13:57.821 --> 00:13:59.442
The runner doesn't care, right?
00:13:59.582 --> 00:14:02.385
If they are not getting...
00:14:02.426 --> 00:14:03.366
Don't sell the drill,
00:14:03.527 --> 00:14:05.168
sell the hole that the drill makes.
00:14:05.328 --> 00:14:06.070
Sell the hole in the wall.
00:14:06.090 --> 00:14:06.811
The reason you buy a drill
00:14:06.831 --> 00:14:07.291
is you want to hang a
00:14:07.350 --> 00:14:08.653
picture or you want to build a house,
00:14:08.673 --> 00:14:08.972
whatever.
00:14:09.474 --> 00:14:10.254
Let me ask you this.
00:14:11.735 --> 00:14:12.754
Two of the biggest problems,
00:14:13.054 --> 00:14:14.155
one of them being patient
00:14:14.275 --> 00:14:15.475
or client acquisition.
00:14:15.956 --> 00:14:17.196
How do you go about solving that?
00:14:17.235 --> 00:14:18.456
What are some ways that
00:14:18.496 --> 00:14:19.256
people are finding you?
00:14:19.277 --> 00:14:20.437
You mentioned creating content,
00:14:20.476 --> 00:14:21.638
which is one great way.
00:14:21.798 --> 00:14:22.758
I advocate for it.
00:14:23.057 --> 00:14:24.798
It should not be your only strategy.
00:14:25.177 --> 00:14:26.558
How are people finding you
00:14:26.759 --> 00:14:28.359
and making sure that you're
00:14:28.379 --> 00:14:29.359
finding the right people
00:14:29.539 --> 00:14:31.240
and that they wind up working with you?
00:14:32.778 --> 00:14:33.019
Yeah.
00:14:33.099 --> 00:14:35.880
So I have yet to actually do
00:14:36.120 --> 00:14:36.902
paid advertising.
00:14:37.001 --> 00:14:39.423
I've done zero paid advertising, um,
00:14:39.524 --> 00:14:40.624
in growing my business.
00:14:41.024 --> 00:14:44.767
Initially it was, um, organic social media,
00:14:44.947 --> 00:14:45.226
right.
00:14:45.326 --> 00:14:46.927
And, you know, five or six years ago,
00:14:47.008 --> 00:14:48.208
Facebook, Facebook groups,
00:14:48.669 --> 00:14:50.270
Instagram was pretty much
00:14:50.311 --> 00:14:51.692
where we got all of our leads.
00:14:52.371 --> 00:14:54.774
Um, then the podcast, you know,
00:14:54.813 --> 00:14:56.134
took off and especially
00:14:56.315 --> 00:14:58.196
like after the pandemic, um,
00:14:59.107 --> 00:14:59.769
A hundred percent of my
00:14:59.808 --> 00:15:00.929
leads were coming from that.
00:15:00.990 --> 00:15:02.991
And now in the last year, Jimmy, actually,
00:15:03.392 --> 00:15:04.332
and this is like a good
00:15:04.373 --> 00:15:05.313
lesson to learn as well,
00:15:05.514 --> 00:15:07.676
is sometimes things take time, right?
00:15:07.775 --> 00:15:08.996
And you want to think about
00:15:09.057 --> 00:15:10.379
creating evergreen content
00:15:10.479 --> 00:15:13.481
that will still be lasting in five years,
00:15:13.501 --> 00:15:14.842
ten years, fifteen years from now.
00:15:15.222 --> 00:15:16.985
Like I just actually shot an
00:15:17.004 --> 00:15:18.405
episode on kind of best
00:15:18.446 --> 00:15:19.827
running shoes for Achilles tendinopathy.
00:15:20.548 --> 00:15:22.009
And I did it not, you know,
00:15:22.409 --> 00:15:23.650
saying the Saucony
00:15:23.691 --> 00:15:25.812
Endorphin Pro Four is like
00:15:25.832 --> 00:15:27.014
a really good shoe if you have,
00:15:27.033 --> 00:15:28.075
because the shoes change
00:15:28.174 --> 00:15:28.815
every single year.
00:15:28.875 --> 00:15:29.196
Every year.
00:15:29.216 --> 00:15:30.356
But I taught the four principles,
00:15:30.376 --> 00:15:31.256
the things that you could
00:15:31.298 --> 00:15:33.538
test on a shoe that will hold true,
00:15:33.899 --> 00:15:35.020
whether it's, you know,
00:15:35.061 --> 00:15:36.042
five years from now, ten years,
00:15:36.081 --> 00:15:36.881
twenty years from now.
00:15:37.883 --> 00:15:39.083
So the YouTube channel has
00:15:39.224 --> 00:15:41.505
actually been a huge driver
00:15:42.126 --> 00:15:43.768
in leads in this past year
00:15:43.908 --> 00:15:45.889
where people are Googling, right?
00:15:46.222 --> 00:15:47.023
how to get over posterior
00:15:47.062 --> 00:15:48.244
tibial tendonitis or
00:15:48.323 --> 00:15:49.965
Achilles tendinopathy.
00:15:50.004 --> 00:15:51.225
They're finding my videos,
00:15:51.265 --> 00:15:51.926
finding the content,
00:15:51.985 --> 00:15:53.346
and then they go down kind
00:15:53.366 --> 00:15:54.207
of that rabbit hole.
00:15:54.227 --> 00:15:55.168
And then they wind up
00:15:55.528 --> 00:15:56.769
hearing about our services
00:15:56.928 --> 00:15:58.549
and give me a call to work together.
00:15:58.870 --> 00:15:59.770
It's wild, isn't it?
00:15:59.870 --> 00:16:00.010
I mean,
00:16:00.051 --> 00:16:01.892
I think even just that mindset
00:16:01.912 --> 00:16:06.375
shift of what is evergreen content mean?
00:16:06.835 --> 00:16:08.456
It means it's not going to expire.
00:16:08.635 --> 00:16:10.037
You don't have to keep it in the fridge.
00:16:10.096 --> 00:16:10.876
It means it's not going to
00:16:10.897 --> 00:16:12.077
get outdated in a year.
00:16:12.477 --> 00:16:13.278
And now that's not to say
00:16:13.298 --> 00:16:15.379
that sometimes you want to create that,
00:16:15.619 --> 00:16:15.798
right?
00:16:15.818 --> 00:16:16.600
Because now you could
00:16:16.679 --> 00:16:18.179
actually create a great video.
00:16:18.639 --> 00:16:19.821
The best shoes for twenty
00:16:19.841 --> 00:16:22.001
twenty five because you reviewed the,
00:16:22.121 --> 00:16:23.142
you know, the ten,
00:16:23.182 --> 00:16:24.503
the ten biggest brands and
00:16:24.523 --> 00:16:26.043
you're saying this is twenty twenty five.
00:16:26.623 --> 00:16:28.163
But the example of the best
00:16:28.183 --> 00:16:30.205
shoe for posterior, you know,
00:16:30.424 --> 00:16:32.546
any any condition Achilles tendonitis is.
00:16:33.245 --> 00:16:34.126
that could be evergreen
00:16:34.167 --> 00:16:34.967
content it's really it's
00:16:35.107 --> 00:16:37.070
it's it's where you start
00:16:37.090 --> 00:16:38.692
with that content that can
00:16:38.751 --> 00:16:40.413
define where it goes and
00:16:40.474 --> 00:16:42.495
neither is better nor worse
00:16:42.556 --> 00:16:43.998
they're just they're just different tools
00:16:45.395 --> 00:16:46.297
Yeah, absolutely.
00:16:46.317 --> 00:16:48.557
And I think that's important
00:16:48.577 --> 00:16:50.499
to know because we can get
00:16:50.619 --> 00:16:52.379
in the trap of chasing fads
00:16:52.799 --> 00:16:53.620
and we're trying to figure
00:16:53.660 --> 00:16:54.841
out algorithms and find out
00:16:54.860 --> 00:16:55.922
where the best platform is
00:16:55.961 --> 00:16:56.562
and this and that.
00:16:56.601 --> 00:16:57.383
And, you know,
00:16:57.423 --> 00:16:58.003
whether or not you're
00:16:58.023 --> 00:16:59.004
doubling down on reels or
00:16:59.024 --> 00:17:00.664
you're using chat GPT or you, right?
00:17:00.684 --> 00:17:02.446
Like you can spend so much
00:17:02.485 --> 00:17:03.546
time trying to like teach
00:17:03.567 --> 00:17:04.527
yourself specific
00:17:04.606 --> 00:17:05.807
principles and trying to
00:17:05.867 --> 00:17:06.847
chase these fads.
00:17:07.368 --> 00:17:09.430
But if you really, it boils down to
00:17:10.083 --> 00:17:12.505
You know, finding out who your audience is,
00:17:12.625 --> 00:17:14.665
how you can serve them, speak to them,
00:17:14.806 --> 00:17:16.886
speak to their problems, their wishes,
00:17:17.086 --> 00:17:17.287
right.
00:17:17.327 --> 00:17:19.828
Their frustrations and offer
00:17:19.848 --> 00:17:20.750
a solution for that.
00:17:21.190 --> 00:17:22.830
Um, no matter how you deliver that,
00:17:23.191 --> 00:17:24.412
if you put it in a way that
00:17:24.471 --> 00:17:25.772
people are going to be able to find it,
00:17:26.333 --> 00:17:28.334
um, organically, then, you know,
00:17:28.354 --> 00:17:28.934
it's going to build.
00:17:29.035 --> 00:17:30.536
And then obviously for
00:17:30.615 --> 00:17:32.037
clients who have been through our program,
00:17:32.057 --> 00:17:34.137
like once they're kind of in the system.
00:17:34.743 --> 00:17:34.963
Right.
00:17:35.003 --> 00:17:35.805
Then, you know,
00:17:35.845 --> 00:17:37.326
we do find that whether
00:17:37.385 --> 00:17:38.326
it's working with me and
00:17:38.346 --> 00:17:39.448
now they're start working
00:17:39.468 --> 00:17:41.670
with one of our coaches on our team, or,
00:17:41.950 --> 00:17:42.191
you know,
00:17:42.211 --> 00:17:43.592
they sign up like the initial
00:17:43.632 --> 00:17:44.613
twenty founding members.
00:17:45.253 --> 00:17:46.315
Seventeen out of twenty of
00:17:46.335 --> 00:17:48.237
them were previous clients of ours.
00:17:48.257 --> 00:17:48.416
Right.
00:17:49.176 --> 00:17:51.519
So, yeah, over surf.
00:17:51.538 --> 00:17:52.420
We're keeping these episodes
00:17:52.460 --> 00:17:53.221
under twenty minutes.
00:17:53.280 --> 00:17:54.422
So I got three more questions.
00:17:54.642 --> 00:17:55.502
One's a parting shot.
00:17:55.522 --> 00:17:56.182
You've done that before.
00:17:56.222 --> 00:17:56.884
So I'll be last.
00:17:57.604 --> 00:17:59.226
One is what is the thing
00:17:59.766 --> 00:18:01.647
that was really how am I
00:18:01.667 --> 00:18:02.367
going to say this?
00:18:02.989 --> 00:18:04.450
What was the biggest
00:18:04.509 --> 00:18:06.892
challenge that you faced so
00:18:06.932 --> 00:18:08.913
far in doing this business?
00:18:08.933 --> 00:18:09.674
However, you're doing it.
00:18:09.694 --> 00:18:10.654
And how'd you overcome it?
00:18:10.756 --> 00:18:11.576
Biggest challenge.
00:18:11.615 --> 00:18:12.356
How'd you overcome it?
00:18:14.576 --> 00:18:17.059
It was for me being an old, old timer PT,
00:18:17.099 --> 00:18:17.280
right?
00:18:17.300 --> 00:18:18.182
Twenty plus years.
00:18:18.781 --> 00:18:20.765
It was getting out of the mindset that.
00:18:21.499 --> 00:18:22.680
You know, I was used to, hey, man,
00:18:22.740 --> 00:18:24.182
I worked over a decade in
00:18:24.241 --> 00:18:27.003
traditional practice insurance model.
00:18:27.545 --> 00:18:31.188
And, you know, I'm not worth that money.
00:18:31.228 --> 00:18:33.310
I'm not worth asking someone for money.
00:18:33.790 --> 00:18:34.751
And just getting out of that
00:18:34.811 --> 00:18:36.834
mindset and shifting it
00:18:36.854 --> 00:18:38.935
toward seeing the results that I was,
00:18:39.135 --> 00:18:40.517
you know, getting for people that,
00:18:40.877 --> 00:18:41.999
you know, this guy, Tim,
00:18:42.038 --> 00:18:42.799
that I just met with,
00:18:42.819 --> 00:18:43.721
he's going to run his first
00:18:43.760 --> 00:18:45.021
marathon in sixteen years.
00:18:45.443 --> 00:18:47.205
like after kids, after losing his mom,
00:18:47.246 --> 00:18:48.446
like all of these whys,
00:18:48.467 --> 00:18:49.367
like he's gotten this part
00:18:49.407 --> 00:18:50.348
of his life back and it's
00:18:50.368 --> 00:18:51.490
like an active lifestyle
00:18:51.510 --> 00:18:52.230
now that he loves.
00:18:52.771 --> 00:18:54.294
So just like being able to
00:18:54.334 --> 00:18:55.855
change people's lives and
00:18:55.894 --> 00:18:57.997
realize that that is what you're doing.
00:18:58.518 --> 00:19:00.079
So getting out of it,
00:19:00.119 --> 00:19:03.103
just the mindset shift of having someone
00:19:03.942 --> 00:19:04.162
you know,
00:19:04.221 --> 00:19:07.483
pay you money to actually provide
00:19:07.545 --> 00:19:08.404
a service that's going to
00:19:08.464 --> 00:19:09.685
really be life-changing.
00:19:10.026 --> 00:19:10.967
That was like the biggest
00:19:11.007 --> 00:19:11.866
challenge to get over.
00:19:12.268 --> 00:19:13.429
Sell the finish line, right?
00:19:13.469 --> 00:19:14.269
Sell with that feeling.
00:19:14.648 --> 00:19:16.049
Now, how about let's go to the flip side.
00:19:16.069 --> 00:19:17.050
That was your biggest challenge.
00:19:17.090 --> 00:19:17.791
What's been the most
00:19:17.852 --> 00:19:19.252
rewarding part of your
00:19:19.292 --> 00:19:20.353
journey doing this business
00:19:20.512 --> 00:19:21.094
and creating this?
00:19:22.093 --> 00:19:23.394
Yeah, it's been, you know,
00:19:23.413 --> 00:19:24.315
I always like a challenge.
00:19:24.355 --> 00:19:25.355
So in life,
00:19:25.415 --> 00:19:27.298
it was like going back to school, getting,
00:19:27.679 --> 00:19:30.781
you know, academic PhD, you know,
00:19:30.821 --> 00:19:32.503
whatever challenge it was
00:19:32.564 --> 00:19:33.625
and meeting that milestone,
00:19:33.724 --> 00:19:35.747
like clinically, I was always there.
00:19:36.166 --> 00:19:38.250
So this has just been really
00:19:38.569 --> 00:19:39.830
rewarding to really start
00:19:39.851 --> 00:19:42.314
it from scratch and, you know,
00:19:42.854 --> 00:19:44.414
build it to where we have
00:19:44.496 --> 00:19:45.757
six team members and that
00:19:45.896 --> 00:19:47.357
I'm helping to change their
00:19:47.397 --> 00:19:49.400
lives as well and mentoring them.
00:19:49.480 --> 00:19:52.041
And just being able to have
00:19:52.082 --> 00:19:53.262
like the impact within the
00:19:53.303 --> 00:19:53.782
running community,
00:19:53.843 --> 00:19:55.805
even when I get like messages from people,
00:19:55.825 --> 00:19:57.625
I'm sure you get it from your podcast,
00:19:57.686 --> 00:19:57.866
right?
00:19:57.886 --> 00:19:59.087
From people across the globe
00:19:59.567 --> 00:20:01.148
that you've never met, you've never,
00:20:01.309 --> 00:20:02.490
but they'll tell you like
00:20:02.510 --> 00:20:04.291
how much your podcast or
00:20:04.771 --> 00:20:06.534
your videos have changed their lives.
00:20:06.554 --> 00:20:07.775
So just being able to have that
00:20:08.299 --> 00:20:11.521
larger impact has been super rewarding.
00:20:11.981 --> 00:20:12.281
Yeah.
00:20:12.321 --> 00:20:13.001
Last thing we do on the
00:20:13.021 --> 00:20:13.982
episode is parting shot.
00:20:14.002 --> 00:20:15.564
What's just your last, you know,
00:20:15.644 --> 00:20:17.525
soapbox statement, mic drop moment, quote,
00:20:17.585 --> 00:20:18.204
something that comes to
00:20:18.224 --> 00:20:18.845
mind you'd want to leave
00:20:18.865 --> 00:20:20.385
with the audience.
00:20:20.425 --> 00:20:20.586
Well,
00:20:20.625 --> 00:20:22.146
if it is more healthcare providers
00:20:22.186 --> 00:20:23.387
listening to this, it is like,
00:20:23.607 --> 00:20:24.867
you don't need to tell your
00:20:24.928 --> 00:20:26.568
runners to stop running and
00:20:26.588 --> 00:20:27.630
they don't want to hear that.
00:20:27.950 --> 00:20:29.171
And they actually heal
00:20:29.691 --> 00:20:32.231
better when you don't do that.
00:20:32.711 --> 00:20:33.952
So if you can, you know,
00:20:34.053 --> 00:20:35.094
either partner with a good
00:20:35.134 --> 00:20:36.334
running coach or educate
00:20:36.354 --> 00:20:37.855
yourself on the training,
00:20:38.419 --> 00:20:39.839
of actually running and
00:20:39.900 --> 00:20:40.980
realizing that you can keep
00:20:41.019 --> 00:20:42.740
someone running so they can
00:20:42.780 --> 00:20:44.221
be able to heal from their injury,
00:20:44.682 --> 00:20:45.903
you're going to see your
00:20:45.962 --> 00:20:47.624
results like tenfold.
00:20:47.663 --> 00:20:48.884
And this is coming from
00:20:48.943 --> 00:20:49.924
someone who's done all the
00:20:49.964 --> 00:20:50.684
manual therapy
00:20:50.724 --> 00:20:52.125
certifications and courses
00:20:52.165 --> 00:20:52.746
and all of that.
00:20:53.145 --> 00:20:54.626
And I'm a true believer in manual therapy.
00:20:54.646 --> 00:20:55.287
Don't get me wrong,
00:20:55.707 --> 00:20:56.667
but I don't do any now.
00:20:56.968 --> 00:20:58.308
And my results are actually
00:20:58.368 --> 00:20:59.169
better in terms of my
00:20:59.229 --> 00:21:00.309
outcomes with my patients
00:21:00.369 --> 00:21:04.471
because I have full autonomy, support,
00:21:04.791 --> 00:21:06.192
control over like what
00:21:06.212 --> 00:21:07.113
they're doing for training.
00:21:07.599 --> 00:21:11.342
So blending that aspect with, you know,
00:21:11.382 --> 00:21:11.622
the,
00:21:11.742 --> 00:21:14.324
our PT brain and like injury aspect
00:21:14.443 --> 00:21:15.865
to me has been like game changing.
00:21:16.484 --> 00:21:16.925
Love that.
00:21:16.986 --> 00:21:17.326
All right.
00:21:17.566 --> 00:21:17.965
Uh,
00:21:17.986 --> 00:21:19.086
let everybody know where they can find
00:21:19.106 --> 00:21:19.807
you in case they wanted to
00:21:19.826 --> 00:21:20.367
pick your brain.
00:21:20.407 --> 00:21:20.708
Like where,
00:21:20.748 --> 00:21:22.368
where would you send a colleague to, uh,
00:21:22.429 --> 00:21:23.950
to, to connect with you?
00:21:23.990 --> 00:21:24.190
Yeah.
00:21:24.230 --> 00:21:26.590
The main website spark healthy runner.com.
00:21:26.891 --> 00:21:28.311
Um, we got the healthy runner podcast.
00:21:28.511 --> 00:21:29.593
Um, someone is a runner.
00:21:29.613 --> 00:21:30.453
They're interested in running.
00:21:30.773 --> 00:21:32.015
We got tons of episodes
00:21:32.055 --> 00:21:32.994
content that they would
00:21:33.075 --> 00:21:34.796
love there as well as spark
00:21:34.836 --> 00:21:36.096
healthy runner, YouTube channel.
00:21:36.874 --> 00:21:37.154
Love it.
00:21:37.414 --> 00:21:38.557
Dwayne, appreciate you stopping by.
00:21:38.597 --> 00:21:39.980
Thanks for jumping in on
00:21:40.000 --> 00:21:41.344
this PT Blueprint thing
00:21:41.364 --> 00:21:42.066
that I'm trying to do over
00:21:42.086 --> 00:21:42.787
the next couple of years.
00:21:43.628 --> 00:21:44.089
Yeah, man.
00:21:44.230 --> 00:21:44.590
I love it.
00:21:44.631 --> 00:21:45.212
Thanks for having me.