Mastering the Art of PT Education: Enhancing Skills Beyond the Clinic

WEBVTT00:00.149 --> 00:01.330this uh let me hit this00:01.411 --> 00:08.759fancy dancy thing f scott00:08.799 --> 00:09.720back on the show f scott00:09.740 --> 00:11.442how we doing man good it's00:11.482 --> 00:12.443been a while man a lot of00:12.503 --> 00:14.285changes since the last time we talked00:15.148 --> 00:15.769What's changed?00:15.949 --> 00:16.909Well, you got a job, right?00:16.929 --> 00:17.370You moved.00:17.410 --> 00:18.090Did you move?00:18.230 --> 00:18.911So, well,00:19.031 --> 00:20.993what I did was still within the00:21.033 --> 00:21.953same university,00:21.974 --> 00:23.695but I got a promotion to00:23.795 --> 00:24.656senior learning and00:24.676 --> 00:25.857development specialist,00:25.897 --> 00:26.958whatever the heck that means.00:27.198 --> 00:27.978What does that mean?00:28.078 --> 00:28.399Senior?00:28.419 --> 00:28.819Yeah.00:28.919 --> 00:30.540So essentially I help00:30.681 --> 00:31.861educate the educators.00:33.022 --> 00:33.503Smart move.00:33.863 --> 00:37.527Yeah, so our university has PTs, OTs,00:37.627 --> 00:40.730speech therapists, NPs, PAs, nursing.00:40.790 --> 00:42.012We have all the above, right?00:42.933 --> 00:44.975And my job is to help all of00:45.015 --> 00:46.536the faculty that teach in00:46.576 --> 00:48.298those programs be the best00:48.358 --> 00:49.700version of themselves they can be.00:50.140 --> 00:50.420Yeah.00:51.121 --> 00:52.842learning how to implement00:52.882 --> 00:54.243and teach strategies that00:54.263 --> 00:55.964are going to help stick,00:56.305 --> 00:57.445help the information stick00:57.465 --> 00:58.206with their students,00:58.987 --> 01:00.087really try to help elevate01:00.127 --> 01:02.169them to master communicator type levels,01:02.489 --> 01:03.650because we all know that01:03.690 --> 01:04.690that's probably the best01:04.750 --> 01:05.751way to teach is to be a01:05.791 --> 01:06.572good communicator.01:08.013 --> 01:10.194Then I also help the students learn.01:10.394 --> 01:11.315That's another side of it.01:11.335 --> 01:12.916I really get to use my EDD a01:12.936 --> 01:14.357lot more with this new position.01:14.397 --> 01:15.258I'll still be teaching in01:15.278 --> 01:16.719the DPT program a little bit,01:17.599 --> 01:19.660But the majority of it will01:19.700 --> 01:20.900be helping educators01:20.980 --> 01:22.381educate and students learn.01:22.661 --> 01:23.421So I'm excited.01:23.881 --> 01:25.262I got a buddy who went to01:25.322 --> 01:27.563school for ancient Egypt studies,01:27.643 --> 01:28.623and he couldn't get a job01:29.143 --> 01:29.884doing much of that.01:29.904 --> 01:31.484So now he teaches other01:31.824 --> 01:33.605students about ancient Egypt,01:33.645 --> 01:34.665and it's a true pyramid scheme.01:38.087 --> 01:38.567Anybody?01:38.587 --> 01:40.128He's here all night, ladies and gentlemen.01:40.568 --> 01:41.188I'll be here all week.01:42.626 --> 01:43.506read that on the internet01:43.526 --> 01:44.487there's jokes on there01:44.567 --> 01:45.547memes it's uh it's great01:45.567 --> 01:47.048you should check it out um01:47.168 --> 01:48.508so you do something outside01:48.548 --> 01:49.728of your job or i should say01:49.748 --> 01:51.049i mean yeah you do where01:51.089 --> 01:52.029you do it is outside of01:52.069 --> 01:53.030your job but like i feel01:53.050 --> 01:54.470like what you do sort of on01:54.490 --> 01:56.091the side is tell everybody01:56.111 --> 01:57.711what like your like your01:57.791 --> 02:00.272alter ego name is yeah so02:00.972 --> 02:02.553you know this really has02:02.573 --> 02:03.953been a wild crazy ride but02:03.993 --> 02:05.274it all kind of feeds into02:05.334 --> 02:06.374itself under that same02:06.454 --> 02:07.594umbrella right i've always02:07.634 --> 02:08.935been beating the drum of like hey02:09.495 --> 02:10.316If I'm going to make a big02:10.356 --> 02:12.078impact in the world of physical therapy,02:12.118 --> 02:13.380it's probably going to be02:13.400 --> 02:14.841in the world of helping pay02:14.881 --> 02:16.143student loan debt off, right?02:16.203 --> 02:17.965And showing physical02:17.985 --> 02:18.686therapists all the02:18.746 --> 02:19.807opportunities that are out02:19.827 --> 02:21.068there to ourselves to make02:21.148 --> 02:23.571money utilizing our skill sets, right?02:24.372 --> 02:26.393Well, luckily now with this new position,02:26.433 --> 02:27.574I actually get to do that02:27.634 --> 02:29.555for both professors and for students.02:29.615 --> 02:30.375I get to do a little02:30.455 --> 02:32.456research now on business02:32.517 --> 02:33.677and business acumen and02:33.717 --> 02:36.599what we're teaching in PT programs.02:37.019 --> 02:37.879So that'll be coming down02:37.920 --> 02:38.620the pipeline soon,02:38.640 --> 02:39.660which I'm pretty cool with.02:39.761 --> 02:41.281But, yeah, you know,02:41.321 --> 02:43.062the PT educator stuff has02:43.142 --> 02:44.403kind of gotten this alter ego,02:44.423 --> 02:45.804the professor of profit.02:45.824 --> 02:45.984Yeah.02:46.264 --> 02:47.505That literally teaches you02:47.605 --> 02:48.646how to make profit, right?02:48.686 --> 02:50.267How to make more money doing02:50.307 --> 02:51.228what you already do and02:51.468 --> 02:52.609essentially what you love.02:53.089 --> 02:53.450And really,02:53.470 --> 02:55.631I think I found the key to life, you know,02:55.671 --> 02:56.512which is great.02:57.473 --> 02:58.454You know, it's happiness.02:59.114 --> 03:00.275Well,03:00.575 --> 03:02.457that's – you're familiar with the03:02.537 --> 03:03.177Aika guy, right?03:03.197 --> 03:03.598Yeah, yeah.03:03.638 --> 03:04.458We talked about it a little03:04.478 --> 03:06.480bit on our last episode, you know.03:07.999 --> 03:09.481It's cliche, right?03:09.521 --> 03:12.243But like if you're seeking happiness,03:12.383 --> 03:12.643right?03:13.224 --> 03:14.765One of the ways that you can03:14.885 --> 03:17.408do that is by trying to03:17.448 --> 03:18.529become an expert and03:18.589 --> 03:20.791authority in whatever it is you love.03:21.071 --> 03:21.592Start there.03:22.032 --> 03:22.552Exactly.03:22.652 --> 03:23.894And then really it's a03:23.974 --> 03:25.275pathway toward mastery.03:26.434 --> 03:28.095That pathway and journey is03:28.155 --> 03:29.096what leads to the03:29.156 --> 03:31.718fulfillment and happiness.03:31.838 --> 03:32.739All joking aside,03:32.799 --> 03:33.900I'm the happiest I've ever03:33.960 --> 03:35.120been because I'm literally03:35.201 --> 03:36.622doing the things I love03:36.942 --> 03:38.263over and over and over on03:38.323 --> 03:39.123bigger and bigger and03:39.183 --> 03:41.425bigger scales as I do more03:41.465 --> 03:42.066and more of it.03:42.366 --> 03:44.387It's been sticking on the03:44.427 --> 03:45.148straight and narrow,03:45.208 --> 03:46.369sticking on my lane and03:46.909 --> 03:48.130you know helping people you03:48.170 --> 03:49.771know realize how we can03:49.831 --> 03:51.593make money utilizing our03:51.633 --> 03:52.974skill sets that we you know03:53.094 --> 03:54.535either learn through pt03:54.575 --> 03:55.816school or in grad school03:55.856 --> 03:56.957and it's not just like you03:56.997 --> 03:58.659know musculoskeletal stuff03:58.719 --> 04:00.140it's it's like you know04:00.260 --> 04:01.401time management and04:01.541 --> 04:03.342prioritization and you know04:03.422 --> 04:04.563time blocking and04:05.284 --> 04:06.165networking and04:06.445 --> 04:07.786communication and all these04:07.826 --> 04:08.407things that you don't04:08.427 --> 04:09.167really realize you're04:09.187 --> 04:09.908learning while you're04:09.928 --> 04:12.370learning well a couple04:12.390 --> 04:13.631things with that number one04:14.932 --> 04:18.774We, in my opinion, traditional education,04:18.874 --> 04:20.234as in you go to second grade,04:20.334 --> 04:21.355then you go to third grade,04:21.395 --> 04:23.055then you go to fourth grade, is great.04:23.916 --> 04:25.436Except when you're done,04:26.197 --> 04:28.258there's no 23rd grade, right?04:28.378 --> 04:29.658So this is where I want,04:29.838 --> 04:30.879this is where it's almost04:31.059 --> 04:31.859like the thinking out of04:31.879 --> 04:32.579the side of the box,04:32.639 --> 04:33.880which is like you can04:33.940 --> 04:34.940follow a path where you04:34.980 --> 04:37.702graduate and go work for someone.04:38.362 --> 04:40.023Now the problem, the limitation,04:40.923 --> 04:43.304the strength of that is stability, right?04:43.484 --> 04:44.445like someone else is going04:44.465 --> 04:45.586to do something and then04:45.626 --> 04:46.346you are going to be a part04:46.386 --> 04:47.647of that machine the04:47.707 --> 04:49.609downside of that is um04:50.149 --> 04:51.190staying in that position04:51.530 --> 04:52.851will have a limiting range04:53.131 --> 04:54.592unless you advance and we04:54.632 --> 04:55.433can talk about the four04:55.453 --> 04:56.614levels of value right if04:56.674 --> 04:59.196you're a doer a manager a a04:59.256 --> 05:00.477communicator and ideator05:00.577 --> 05:02.078right so those things are05:02.118 --> 05:04.760great i i i communicate it05:04.780 --> 05:06.201this way when i'm talking05:06.221 --> 05:08.002to pts shoulders and hips05:08.904 --> 05:10.229Both ball and socket joints,05:10.671 --> 05:12.458but one super stable,05:12.799 --> 05:13.683some motion in the hip.05:13.723 --> 05:14.526There's motion in the hip.05:15.438 --> 05:16.359But a lot of stability.05:16.399 --> 05:18.100That is a deep ball and socket, baby.05:18.600 --> 05:19.521That is stability.05:19.601 --> 05:21.962So I'm like, listen, go get a hip job.05:22.062 --> 05:23.843If you're a hip person and you're like,05:23.963 --> 05:25.104I want to work for someone,05:25.184 --> 05:26.205I don't want to do this05:26.245 --> 05:27.345stuff that I hear about people.05:27.365 --> 05:28.126I'll put in their own clinics.05:28.626 --> 05:29.166I don't need that.05:29.327 --> 05:30.347It's neither bad nor good.05:30.547 --> 05:31.228It's just not yours.05:31.708 --> 05:32.328So that's a hip.05:32.909 --> 05:33.789The other is a shoulder.05:34.009 --> 05:35.070Also a ball and socket joint.05:35.290 --> 05:36.651Not as deep, right?05:36.691 --> 05:39.733There's a lot of issues with it.05:40.033 --> 05:41.054Ton of mobility, though.05:42.256 --> 05:42.997Some stability.05:43.637 --> 05:44.638And then some people go,05:44.658 --> 05:45.538I don't know where I am.05:45.578 --> 05:46.098I'm in the middle.05:46.199 --> 05:46.479I'm like,05:46.519 --> 05:48.240then go get a hip job and do a05:48.300 --> 05:49.401shoulder thing on the side.05:49.801 --> 05:51.402And neither of those things are wrong,05:51.982 --> 05:52.903if they're right for you.05:53.343 --> 05:53.843I will say,05:53.883 --> 05:55.284if people haven't heard of ikigai,05:55.384 --> 05:56.385it's this Japanese,05:56.565 --> 05:57.226correct me if I'm wrong.05:57.286 --> 05:58.727I'm shooting from the hip here.05:59.367 --> 06:01.188Ikigai is this Japanese idea,06:01.388 --> 06:02.309and it's perfectly06:02.429 --> 06:05.271illustrated in a Venn diagram, which,06:05.311 --> 06:05.651by the way,06:05.671 --> 06:06.692is my favorite type of diagram.06:07.737 --> 06:10.039Four circles, right, perfectly north,06:10.099 --> 06:10.939south, east, and west,06:10.959 --> 06:13.381and they all cross over in the middle.06:13.401 --> 06:14.742It looks like a lotus flower,06:14.782 --> 06:16.023which is very Japanese.06:16.504 --> 06:17.624And the four circles stand06:17.664 --> 06:20.667for what you're good at, what you love,06:21.667 --> 06:22.888what the world needs,06:23.268 --> 06:24.409and then the fourth one I06:24.469 --> 06:25.450think healthcare providers06:25.470 --> 06:26.311have a problem with,06:26.811 --> 06:27.952what you can get paid for.06:28.432 --> 06:28.873Exactly.06:29.073 --> 06:30.534And that's not a bad thing.06:32.045 --> 06:33.767And the idea with Akigai being like,06:33.907 --> 06:35.429this is where horseshoes06:35.469 --> 06:36.250and hand grenades,06:36.890 --> 06:40.775three out of four is not as great.06:41.195 --> 06:41.856It's harder to find06:41.896 --> 06:42.597happiness because if you06:42.637 --> 06:43.998can't get paid for it, it's a hobby.06:44.419 --> 06:46.501If you don't like it, it's drudgery,06:46.921 --> 06:47.141right?06:47.162 --> 06:47.242Yeah.06:48.266 --> 06:49.307If the world doesn't need it,06:49.467 --> 06:50.727it's gonna be real lonely, but hey,06:50.767 --> 06:51.668do your thing, man.06:51.868 --> 06:52.648And what's the fourth one?06:52.668 --> 06:55.049If the world needs it, you're good at it.06:55.069 --> 06:56.090If you're not any good at it,06:56.110 --> 06:57.470I got news for you.06:57.490 --> 06:58.451I could be doing it for very long,06:58.631 --> 06:59.271or people are gonna be06:59.391 --> 07:00.112beating the path to your door.07:00.452 --> 07:01.953So finding those four things,07:02.473 --> 07:04.594and you can put a hip and a07:04.634 --> 07:05.774shoulder job together to07:05.834 --> 07:06.555find that ikigai.07:06.575 --> 07:07.795It doesn't have to be one thing.07:08.116 --> 07:08.896This is you.07:09.716 --> 07:11.197So ikigai means reason for07:11.237 --> 07:13.818being or sense of purpose07:13.858 --> 07:14.579or purpose for being.07:14.899 --> 07:15.799That's the idea is where07:15.839 --> 07:17.160those four things cross in the middle.07:17.780 --> 07:18.941And they should,07:19.902 --> 07:21.063because we all have independent,07:21.183 --> 07:22.364we have unique fingerprints,07:23.245 --> 07:23.846all those things.07:23.906 --> 07:24.566It's totally okay.07:24.586 --> 07:26.348If my Aki guy looks nothing07:26.388 --> 07:27.849like yours or if it looks07:27.889 --> 07:29.010exactly similar to yours,07:29.711 --> 07:31.913none of those things are bad or good.07:31.933 --> 07:33.514They're just, they just are.07:33.895 --> 07:34.035Yeah.07:34.926 --> 07:35.086Well,07:35.186 --> 07:37.408and so there's a couple things you07:37.428 --> 07:38.128hit on there, right,07:38.148 --> 07:39.709that we need to kind of do07:39.729 --> 07:40.610a deeper dive on,07:40.690 --> 07:42.371especially since the last time we talked,07:42.431 --> 07:42.591right?07:43.171 --> 07:44.692One of them is, like I talked about,07:44.872 --> 07:47.874having that North Star and seeking it out,07:47.914 --> 07:49.015that thing that you love07:49.035 --> 07:50.036and that you just want to07:50.176 --> 07:51.397do for the rest of your life.07:52.512 --> 07:54.333If you don't have that North Star,07:54.373 --> 07:55.194you're going to lack the07:55.274 --> 07:56.455radical clarity that it07:56.555 --> 07:57.635takes to pursue it.07:57.756 --> 07:58.796And it's the journey and the07:58.876 --> 08:00.497pursuit of that that leads08:00.557 --> 08:01.678to the happiness and that08:01.738 --> 08:02.959leads to the fulfillment.08:03.700 --> 08:05.401So you've got to figure that out first,08:05.481 --> 08:05.901right?08:06.001 --> 08:06.902That has to be.08:06.922 --> 08:08.743And it could be physical therapy.08:08.783 --> 08:09.143It could be.08:09.223 --> 08:09.704And like you said,08:09.724 --> 08:10.824you don't have to start08:10.864 --> 08:12.285your own business.08:12.325 --> 08:13.146That's not the thing.08:13.466 --> 08:13.866However,08:14.026 --> 08:15.207one of the things that we're08:15.247 --> 08:16.008starting to look at now and08:16.028 --> 08:16.928that we're talking about,08:17.729 --> 08:20.030especially on Twitter recently, was, well,08:20.050 --> 08:21.912should business be taught in PT school?08:21.932 --> 08:22.352Well, yes.08:22.773 --> 08:23.715right and I teach that08:23.775 --> 08:25.118course right so it's near08:25.158 --> 08:26.501and dear to my heart however I08:27.608 --> 08:29.189The thing that I do is I say, look,08:29.289 --> 08:31.170you don't have to start your own business,08:31.230 --> 08:32.451but at the very least,08:32.531 --> 08:33.331you have to know how08:33.412 --> 08:34.672business operates in the08:34.712 --> 08:36.193healthcare field so that08:36.233 --> 08:37.234you know how you can get08:37.294 --> 08:38.775paid or reimbursed.08:39.315 --> 08:41.636You know how to navigate and08:41.737 --> 08:44.318really be able to negotiate a contract.08:44.798 --> 08:45.759You need to know what red08:45.859 --> 08:47.060flags to run away from.08:47.500 --> 08:48.881You need to know how you can08:48.921 --> 08:50.322bring value to these08:50.402 --> 08:51.562clinics or these hospital08:51.602 --> 08:52.923systems or wherever you're working,08:52.963 --> 08:53.183right?08:54.444 --> 08:55.084And from there,08:55.204 --> 08:56.305it becomes a matter of like08:56.345 --> 08:58.465at least if I show you all08:58.505 --> 09:00.166the opportunities that are out there,09:00.786 --> 09:02.427you now have the tools to09:02.547 --> 09:03.827pick and choose what you09:03.887 --> 09:05.688think is right for you and09:06.008 --> 09:07.809your ikigai or your path, right?09:08.669 --> 09:09.449I wrote two words.09:09.549 --> 09:11.450Navigate and negotiate.09:11.610 --> 09:11.990Exactly.09:12.310 --> 09:14.531Because you're talking about business.09:15.419 --> 09:17.680And healthcare is a business.09:18.221 --> 09:19.481I'm very sorry that you went09:19.501 --> 09:20.482into healthcare and you're like,09:20.542 --> 09:21.662I didn't go into business.09:22.223 --> 09:24.684But where commerce happens is a business.09:24.824 --> 09:25.244And again,09:26.325 --> 09:28.426the range or the spectrum of09:28.486 --> 09:30.007where involved that you want to be,09:30.727 --> 09:31.468let's say someone wants to09:31.488 --> 09:32.548be on the bottom of that spectrum.09:32.729 --> 09:34.349I want to just be a clinician.09:34.570 --> 09:35.250Nothing wrong with that.09:35.630 --> 09:37.211I want nothing to do with the business.09:37.271 --> 09:37.951I don't want to figure out09:37.971 --> 09:39.372how to communicate to get more patients.09:39.712 --> 09:40.673I don't want to, nothing.09:42.172 --> 09:43.553Still understanding how it works,09:44.194 --> 09:45.715like which way gravity pulls,09:46.116 --> 09:47.437which way the wind is blowing.09:48.738 --> 09:50.359Burying your head in the sand, to me,09:50.719 --> 09:51.580is a giant mistake.09:52.461 --> 09:53.342You're not understanding that.09:53.402 --> 09:54.783You don't have the basic grasp of it.09:55.626 --> 09:55.746Yeah.09:55.806 --> 09:56.006I mean,09:56.046 --> 09:57.507if you just want to be that clock in,09:57.567 --> 09:59.308clock out nine to five physical therapist,09:59.348 --> 09:59.828that's fine.09:59.888 --> 10:00.649Nothing wrong with that.10:00.789 --> 10:01.269However,10:01.929 --> 10:03.470you still need to know how you're10:03.490 --> 10:04.331going to get paid.10:05.011 --> 10:05.231Right.10:05.331 --> 10:06.492And if what you're getting10:06.552 --> 10:07.532paid is going to be enough10:07.572 --> 10:09.413to cover your overhead and10:09.573 --> 10:10.894your basic needs and your10:10.954 --> 10:12.595loans and all the things.10:13.195 --> 10:13.395Yes.10:14.496 --> 10:16.337Because you could love a job and say, yeah,10:16.357 --> 10:17.778I clock in and clock out nine to five.10:17.838 --> 10:18.918I work with kids and I make10:18.958 --> 10:20.059fifty five thousand a year.10:20.506 --> 10:20.686Right.10:21.086 --> 10:21.346Great.10:21.787 --> 10:22.367Are you happy?10:22.427 --> 10:23.767Are you able to sustain a10:23.807 --> 10:24.828roof over your head and10:24.908 --> 10:26.128your car and your bills?10:26.188 --> 10:27.449And if so, great.10:27.669 --> 10:28.209Keep doing it.10:28.529 --> 10:29.850This is where your ACA guy comes in,10:29.970 --> 10:30.150right?10:30.170 --> 10:30.970Because if you aren't,10:31.551 --> 10:34.092if you can't get paid for the thing,10:34.252 --> 10:35.032then you're going to have10:35.052 --> 10:36.053to go do something else.10:36.513 --> 10:38.053And now you're dividing your time.10:38.093 --> 10:38.934There's not enough time.10:39.014 --> 10:39.974Why aren't you doing the10:40.054 --> 10:40.935thing that gets you out of10:40.975 --> 10:41.655bed in the morning?10:42.963 --> 10:45.065So let's talk about that for a minute,10:45.105 --> 10:45.325right?10:45.766 --> 10:46.886When it comes to getting out10:46.906 --> 10:47.507of bed in the morning,10:47.547 --> 10:48.508the thing that pumps you up10:48.548 --> 10:50.509and that really energizes10:50.569 --> 10:51.690you and as soon as your10:51.710 --> 10:52.350feet hit the ground,10:52.370 --> 10:53.832you're ready to go because you love it.10:54.672 --> 10:56.594A lot of that falls under10:56.874 --> 10:57.915lifelong learning,10:58.295 --> 11:00.216but lifelong learning properly.11:00.256 --> 11:01.357We all claim that, oh,11:01.397 --> 11:02.318we're lifelong learners.11:02.378 --> 11:03.499Oh, we love to lifelong learn.11:03.519 --> 11:03.819We're going to.11:04.261 --> 11:04.802But, OK,11:05.222 --> 11:06.784you could be a lifelong learner11:06.844 --> 11:08.846and continue to learn, you know,11:09.006 --> 11:10.268underwater basket weaving.11:10.308 --> 11:11.689And then the next weekend, you know,11:11.769 --> 11:12.850Teletubbies and then the11:12.910 --> 11:14.272next weekend Voltron and11:14.292 --> 11:15.934then the next weekend, you know,11:16.234 --> 11:17.095marathon running.11:17.135 --> 11:18.396And you're learning about11:18.436 --> 11:19.478all these things.11:20.962 --> 11:21.823And you're learning for the11:21.863 --> 11:22.543rest of your life because11:22.563 --> 11:24.245you're curious and you love to learn.11:24.705 --> 11:26.567But is it driving toward11:26.627 --> 11:27.968that North Star that gets11:27.988 --> 11:28.928you out of bed in the morning?11:29.149 --> 11:29.849If it's not,11:30.330 --> 11:32.191now we're discombobulated and disjointed.11:32.231 --> 11:33.452And all that lifelong11:33.492 --> 11:35.133learning isn't really11:35.254 --> 11:37.916helping you learn or progress, you know?11:38.444 --> 11:39.325Yeah.11:39.385 --> 11:40.105First round brought to you11:40.125 --> 11:41.106by Owens Recovery Science,11:41.126 --> 11:42.307a single source for PTs11:42.667 --> 11:43.688looking for certification11:43.708 --> 11:44.789in personalized blood flow11:44.909 --> 11:46.711restriction rehabilitation training, BFR,11:46.891 --> 11:47.611as the cool kids are saying.11:48.252 --> 11:48.812Find them online at11:48.892 --> 11:50.794owensrecoveryscience.com or11:50.834 --> 11:51.655their own podcast,11:51.675 --> 11:53.036the Owens Recovery Science podcast.11:53.356 --> 11:54.757I do that without notes, F. Scott.11:54.777 --> 11:56.138They've been a sponsor of11:56.158 --> 11:57.019the show for years.11:57.159 --> 11:57.780I do it without notes.11:57.800 --> 11:58.220I was going to say,11:58.280 --> 11:59.021I remember when I first11:59.041 --> 11:59.761started listening.11:59.781 --> 12:00.602They're still there.12:00.622 --> 12:00.702Yeah.12:00.942 --> 12:01.463We're still there.12:01.723 --> 12:02.924I guess they get for good results.12:03.224 --> 12:03.885They get good results.12:03.945 --> 12:05.206People listen to us and then they're like,12:05.226 --> 12:06.527hey, I want to do BFR.12:06.627 --> 12:07.308How do I do that again?12:07.408 --> 12:07.608Well,12:08.028 --> 12:10.010if you want the guy that teaches the NFL,12:10.030 --> 12:12.012the NHL, the MLB, the NCAA,12:12.072 --> 12:12.492all the letters.12:12.792 --> 12:13.213That's Johnny.12:14.654 --> 12:16.976That's a good radio segue into my guy.12:17.156 --> 12:18.537So I love talking to people.12:18.698 --> 12:18.958Love it.12:20.114 --> 12:20.955Did it as a career before12:20.995 --> 12:22.096this as a radio broadcaster.12:22.517 --> 12:23.598Then came to physical therapy.12:23.978 --> 12:24.979Thought I would be talking12:25.019 --> 12:26.721to people in a clinical setting.12:27.101 --> 12:28.403Realized there were so many12:28.463 --> 12:29.444conversations that either12:29.544 --> 12:31.166were going on or weren't12:31.226 --> 12:32.788going on that should be going on.12:33.568 --> 12:35.671And I think some time and12:35.711 --> 12:36.632place I lucked out.12:37.172 --> 12:38.173I was in PT school in 2013, 2014.12:40.993 --> 12:42.735And I launched a podcast in 2015.12:43.435 --> 12:44.976Had no idea what the hell a podcast was.12:45.597 --> 12:46.318Barely knew.12:46.838 --> 12:48.119But I knew that I wanted to have fun,12:48.159 --> 12:48.539learn stuff.12:48.680 --> 12:49.660That was my North Star.12:49.680 --> 12:50.481She's about the North Star12:50.501 --> 12:51.182of this podcast.12:51.382 --> 12:52.202Have fun, learn stuff.12:52.543 --> 12:54.905So that's why it feels like a radio show.12:55.385 --> 12:56.526Love the PT Pinecast.12:56.546 --> 12:56.986There we go.12:57.007 --> 12:57.507Yes, yes.12:57.667 --> 12:58.948Support the show by telling12:58.988 --> 13:00.209a friend or by leaving a13:00.249 --> 13:02.071review on iTunes or Google Play.13:02.091 --> 13:02.751Don't forget to leave the13:02.951 --> 13:03.772review on iTunes or Google13:03.792 --> 13:04.673Play or subscribe.13:04.773 --> 13:05.594But it's like the funny13:05.634 --> 13:07.315example of I wanted it to13:07.475 --> 13:09.096feel like this thing.13:09.376 --> 13:10.757So I brought I brought a lot13:10.777 --> 13:12.498of myself and what I liked into it.13:12.598 --> 13:13.959I did not want it to be a lecture.13:14.239 --> 13:14.600I can't.13:14.780 --> 13:15.800I mean, there's a time and place,13:15.840 --> 13:16.701but I can't do those.13:17.241 --> 13:18.482I want it to be conversation,13:18.502 --> 13:19.163not presentation.13:19.203 --> 13:20.323I wanted to be about PT13:20.363 --> 13:21.224because I just came to this13:21.244 --> 13:22.865profession and I was like, this is cool.13:22.945 --> 13:23.946I don't know everything.13:24.326 --> 13:25.747Let's learn some stuff and13:25.767 --> 13:26.448let's make it fun.13:26.468 --> 13:27.188And every once in a while13:27.208 --> 13:28.409we'll drink beers and whatever.13:28.789 --> 13:29.690And that's a little shtick,13:29.810 --> 13:31.131but it's also like, that's sort of who,13:31.211 --> 13:31.851if you meet me,13:32.352 --> 13:33.492this isn't much of a stretch.13:33.653 --> 13:34.133You know what I mean?13:34.493 --> 13:36.154It's just, it's formatted differently.13:37.215 --> 13:38.796Are you seeing now more than,13:39.297 --> 13:40.718we'll get to like six13:40.778 --> 13:42.179points because I want to dive in.13:42.219 --> 13:43.420So the focus of the episode13:43.460 --> 13:44.460today is going to be six13:44.520 --> 13:47.222things or six spots we'll13:47.242 --> 13:48.403dive deeper into that13:48.443 --> 13:49.364healthcare providers should13:49.424 --> 13:51.986know about skyrocketing their career.13:52.878 --> 13:54.139Whatever your career is,13:54.539 --> 13:55.660these things will apply.13:57.322 --> 13:57.842Before we start,13:58.163 --> 14:01.646are you seeing students more open to this,14:01.806 --> 14:03.327seeking these types of things out?14:03.547 --> 14:05.809Entrepreneurship, entrepreneurship,14:06.450 --> 14:08.371building ships, rocket ships?14:08.892 --> 14:09.252I don't know.14:09.492 --> 14:11.834Are you seeing more, less, the same?14:11.855 --> 14:12.215What do you think?14:13.029 --> 14:13.209Well,14:13.269 --> 14:14.971I think it's a much more14:15.551 --> 14:17.733well-educated group of14:17.833 --> 14:19.235students coming up through14:19.255 --> 14:20.095the ranks right now.14:20.235 --> 14:22.598So I think they are aware14:22.958 --> 14:24.159that the debt to income14:24.219 --> 14:25.220ratio is an issue.14:25.280 --> 14:26.541And so they're addressing it14:26.681 --> 14:29.163more by being curious and14:29.203 --> 14:30.605by seeking out all of the14:30.745 --> 14:31.746options and doing the14:31.786 --> 14:33.527research beforehand.14:33.808 --> 14:34.788And that's good.14:35.169 --> 14:35.949You should do that.14:36.971 --> 14:38.393So I think just being more14:38.433 --> 14:40.416well-educated is helping people,14:41.338 --> 14:42.600especially DPT students,14:42.720 --> 14:45.104realize that there's a lot14:45.124 --> 14:46.205of ways to skin a cat.14:46.426 --> 14:48.349I just got to figure out how14:48.389 --> 14:50.212to do that and who to talk to.14:51.178 --> 14:53.360in order to figure that pathway out.14:53.420 --> 14:54.540And there's somebody out14:54.560 --> 14:55.641there probably doing it.14:55.741 --> 14:57.002And if there isn't, you create it,14:57.042 --> 14:58.523but that's a whole nother story.14:58.863 --> 15:00.544We live in a wild time where15:01.665 --> 15:03.506access to information and15:03.727 --> 15:06.128access to people is, I mean,15:06.168 --> 15:07.529has it ever been smaller?15:07.589 --> 15:08.670And I'm saying the space15:08.730 --> 15:11.412between where you are physically15:12.665 --> 15:13.666in time and space,15:13.806 --> 15:15.047and then where you could, I mean,15:15.067 --> 15:16.208you could tweet at Mark Cuban,15:16.348 --> 15:17.689and if you catch him at the right moment,15:18.269 --> 15:21.011he might fund your next company.15:22.232 --> 15:24.233And that's a tweet from the John.15:25.574 --> 15:26.815And then access to information,15:26.935 --> 15:27.435I don't even think,15:27.515 --> 15:28.676and now you go into what15:28.716 --> 15:30.137has dropped in our lap six, eight,15:30.137 --> 15:30.99812 months ago with15:31.038 --> 15:31.999artificial intelligence,15:32.379 --> 15:33.940is it's not just access to information,15:34.320 --> 15:36.422it's context and application.15:37.062 --> 15:39.424I mean, you know, Skynet is sort of here.15:40.029 --> 15:41.536Yep, I've seen that movie.15:41.556 --> 15:42.279I know how it ends.15:42.620 --> 15:43.203Yeah, I know.15:43.223 --> 15:44.127I'm a little nervous about that.15:45.512 --> 15:46.453So we're going to do this a15:46.493 --> 15:47.374lot like batting practice.15:47.394 --> 15:48.454I know you're a lifelong Mets fan.15:48.494 --> 15:49.855We're going to do it like batting practice,15:50.296 --> 15:51.237where I'm going to set it up,15:51.697 --> 15:52.558and these are six things15:52.618 --> 15:53.438every healthcare provider15:53.458 --> 15:53.939should know about15:53.979 --> 15:54.959skyrocketing their career.15:55.019 --> 15:56.881Number one, you're saying,15:57.081 --> 15:57.922and you sort of alluded to15:57.942 --> 16:00.344it a second ago, establishing expertise.16:00.904 --> 16:03.446Help share your strategies,16:03.506 --> 16:04.907or where do you figure out16:04.927 --> 16:05.728where that North Star is,16:05.768 --> 16:06.869or how do you help people16:06.909 --> 16:07.950figure out what that North Star is?16:08.270 --> 16:09.271We'll stay specifically for16:09.311 --> 16:10.932healthcare professionals today.16:11.112 --> 16:12.033Who want to establish16:12.073 --> 16:13.274themselves as experts in16:13.314 --> 16:15.856authority in a particular field or niche,16:16.156 --> 16:17.597no matter how wide or narrow?16:17.617 --> 16:17.817Yeah.16:18.478 --> 16:21.300So establishing expertise and authority,16:21.660 --> 16:22.140like I said,16:22.200 --> 16:23.762is the key to the journey16:23.882 --> 16:26.424toward your pathway toward mastery,16:26.604 --> 16:26.744right?16:26.784 --> 16:27.805That should be your goal.16:28.585 --> 16:29.786Whatever it is, whatever you love,16:29.826 --> 16:30.547whatever you want to do,16:30.587 --> 16:31.928whatever you want to be really good at.16:33.148 --> 16:34.429You want to master that, right?16:34.469 --> 16:35.870You don't necessarily need16:35.890 --> 16:37.131to be the Michael Jordan of it,16:37.151 --> 16:38.151but you want to get as good16:38.191 --> 16:39.312as you can at it, right?16:40.073 --> 16:41.574So expertise and authority16:41.734 --> 16:43.755isn't always letters after your name.16:43.795 --> 16:45.156It's not certifications.16:45.236 --> 16:47.278It's not CEU courses and16:48.218 --> 16:49.339conferences and all that.16:50.240 --> 16:50.900It can be.16:51.200 --> 16:53.602Sometimes it's a necessary evil for sure.16:54.858 --> 16:56.459But it's getting under the16:56.499 --> 16:58.560bar and doing the repetitions, right?16:58.780 --> 17:00.761So get really good at the17:00.861 --> 17:02.362basics and the fundamentals17:02.482 --> 17:04.323and understand that first,17:05.003 --> 17:05.804whatever it may be.17:05.884 --> 17:08.065Let's just say, I don't know here.17:08.645 --> 17:09.906I use this example a lot17:09.926 --> 17:10.886lately because I've worked17:10.906 --> 17:12.227with somebody and this was their path.17:12.807 --> 17:13.568Let's just say they want to17:13.608 --> 17:15.168be a cheerleading physical therapist,17:15.549 --> 17:15.749right?17:16.469 --> 17:17.670Only want to treat cheerleaders.17:17.750 --> 17:19.150That's their love, their passion.17:19.191 --> 17:20.851They've done it since birth, you know,17:20.911 --> 17:21.612and they just want to17:21.652 --> 17:22.952continue to live in that world.17:23.773 --> 17:23.953Great.17:25.049 --> 17:26.590get really good at the17:26.650 --> 17:27.891basics and the fundamentals17:27.951 --> 17:31.634of treating orthopedic injuries, right?17:31.674 --> 17:32.734That's a good starting point.17:32.774 --> 17:34.075If you're good at the fundamentals,17:34.536 --> 17:36.137you're going to get results, right?17:36.757 --> 17:38.038Then we can start niching17:38.078 --> 17:38.899down a little bit and17:38.939 --> 17:40.020really looking at the top17:40.060 --> 17:41.180five or 10 injuries that17:41.200 --> 17:42.942you're going to see within cheerleading.17:43.522 --> 17:45.183Now we can start layering in17:45.223 --> 17:46.584the levels of expertise and17:46.604 --> 17:48.285mastery where we really17:48.405 --> 17:50.247focus on those injuries and17:50.287 --> 17:51.548get really good at those.17:52.188 --> 17:53.249So you've got the basics and17:53.269 --> 17:54.290the fundamentals down.17:54.650 --> 17:56.111You've got some reps underneath you,17:56.231 --> 17:57.312and now you're elevating to17:57.332 --> 17:58.073the next level,17:58.113 --> 17:58.933and you're getting reps17:58.993 --> 18:00.314doing those five or ten18:00.675 --> 18:01.255that we're going to see18:01.315 --> 18:02.496specific to cheerleading.18:02.816 --> 18:04.257Yeah, get good at the basics.18:04.658 --> 18:06.319Yeah, get good at the fundamentals first,18:06.399 --> 18:07.360whatever the thing is.18:07.460 --> 18:08.901If you want to speak on stages,18:09.001 --> 18:10.042get really good at speaking18:10.082 --> 18:10.882and public speaking.18:11.363 --> 18:12.163If you want to get good at18:12.203 --> 18:14.785writing books and releasing books, reps,18:14.965 --> 18:16.026write, write, write, write, write.18:17.147 --> 18:17.688Whatever it is,18:17.728 --> 18:19.229get good at the fundamentals first.18:19.269 --> 18:20.109That's the starting point.18:20.149 --> 18:20.750That's the launch pad.18:21.270 --> 18:22.671I shared a message not long ago.18:22.691 --> 18:23.231I was like,18:24.292 --> 18:25.792if you want to be a better podcaster,18:25.812 --> 18:27.713you actually don't need more listeners.18:27.733 --> 18:28.674You need to podcast more.18:28.834 --> 18:30.274You don't want to be a better writer.18:30.294 --> 18:31.075You don't need more readers.18:31.115 --> 18:32.055You need to write more.18:32.175 --> 18:33.416So focus more on the thing18:33.436 --> 18:34.136you can control.18:34.436 --> 18:34.717Listen,18:34.997 --> 18:37.938you could start podcasting and get18:38.018 --> 18:39.599zero downloads for a while.18:40.259 --> 18:42.340And you can't control that download thing.18:44.481 --> 18:45.782The objective measure you18:45.802 --> 18:46.862can control is how many18:46.902 --> 18:47.803things are you putting out.18:48.323 --> 18:49.684And the cool thing about writing,18:49.804 --> 18:50.544podcasting,18:51.064 --> 18:52.044getting good at fundamentals18:52.124 --> 18:54.565is they work long term.18:54.725 --> 18:56.046When you learn that thing or18:56.086 --> 18:57.206you put those reps in,18:58.186 --> 18:59.167you take that with you.18:59.187 --> 19:00.807The thing you spent six19:00.847 --> 19:02.308hours learning six years ago,19:02.388 --> 19:03.368you've still got it now.19:03.808 --> 19:07.110So number one is establishing expertise.19:07.250 --> 19:08.730This is identifying maybe19:08.770 --> 19:10.371part of your Aikigai is the19:10.391 --> 19:11.331first thing of where those19:11.371 --> 19:12.171four things cross.19:12.631 --> 19:13.532Number two, you say...19:14.392 --> 19:16.593And you touched on it a little bit there.19:16.794 --> 19:18.195It's the importance of expertise.19:18.655 --> 19:20.056Why do you think that aiming19:20.156 --> 19:21.697at and getting and becoming19:21.717 --> 19:22.797an expert in authority is19:23.018 --> 19:24.479critical for professionals19:24.619 --> 19:27.480in today's healthcare landscape,19:27.520 --> 19:29.001or I would just say the world landscape?19:29.542 --> 19:30.542You've identified it,19:30.582 --> 19:31.723but why do you now need to19:31.783 --> 19:32.704be an expert in it?19:33.084 --> 19:34.405Let's stay with the cheerleading example.19:34.741 --> 19:35.862Yeah, so, okay,19:36.022 --> 19:38.624let's just say you are a19:38.784 --> 19:40.065college level cheerleader19:40.345 --> 19:40.885and you've got a19:40.945 --> 19:42.426scholarship and you have an injury.19:43.127 --> 19:44.588Do you wanna go to like new19:44.628 --> 19:46.229grad Bob who just started19:46.329 --> 19:47.570treating patients in an19:47.650 --> 19:48.470outpatient clinic?19:48.610 --> 19:49.631Or do you wanna go to19:49.751 --> 19:50.972somebody who's an expert19:51.352 --> 19:52.954in cheerleaders only treats19:53.014 --> 19:54.736cheerleaders and may even19:54.776 --> 19:56.038charge a premium and a high19:56.078 --> 19:57.800dollar but that's the one19:57.860 --> 19:59.061right it's like the cardiac19:59.121 --> 20:00.062surgeon do you want the guy20:00.082 --> 20:01.324doing his first surgery for20:01.364 --> 20:02.345a thousand bucks or do you20:02.385 --> 20:03.206want the guy that's done it20:03.326 --> 20:04.648a hundred million times and20:04.688 --> 20:06.029charges five thousand right20:06.690 --> 20:07.791cardiac surgery is a big20:07.831 --> 20:08.893deal i'm going to the the20:08.933 --> 20:10.554head honcho there right the expert20:11.135 --> 20:12.535So leveraging expertise and20:12.555 --> 20:14.376authority out in the real world, right,20:14.436 --> 20:15.416for the general public,20:15.896 --> 20:16.816it just looks good.20:16.856 --> 20:17.756If you're good at what you20:17.796 --> 20:18.837do and you're considered an20:18.997 --> 20:19.977expert or authority,20:20.517 --> 20:21.577it looks good and people20:21.617 --> 20:22.977will come to you.20:23.337 --> 20:25.098I think people can sort of smell it,20:25.178 --> 20:25.518right?20:25.558 --> 20:26.898Like if you sit down – I20:27.218 --> 20:28.719mean I have people pitch me20:29.119 --> 20:30.359podcasts or social media20:30.379 --> 20:31.599services all the time, right?20:31.619 --> 20:34.140Because there's a process called scraping.20:34.340 --> 20:35.180You somehow go into20:35.220 --> 20:36.620someone's podcast feed and20:36.640 --> 20:38.000they can figure out your email address.20:38.300 --> 20:39.141Then you get on a list and20:39.161 --> 20:40.061people pitch things to you.20:40.081 --> 20:40.741I'm sure you've got it.20:41.501 --> 20:42.702And the funny thing is I can20:42.742 --> 20:43.723tell when someone in an20:43.843 --> 20:45.744email or in a video or on a20:45.784 --> 20:46.805website landing page,20:46.905 --> 20:47.725if you know what the hell20:47.745 --> 20:48.466you're talking about.20:48.886 --> 20:50.727So I like I have a little fun sometimes.20:50.847 --> 20:51.878I had a 15,20:51.878 --> 20:53.90917 year career in broadcasting.20:53.949 --> 20:55.350I've been podcasting for eight years.20:55.370 --> 20:56.871And when someone's like, hey,20:56.931 --> 20:57.711you need to be doing this.20:57.931 --> 20:59.532You have no idea how you're saying it,20:59.612 --> 21:00.233what you're saying.21:00.573 --> 21:02.014You have no idea what you're21:02.074 --> 21:02.854actually talking about.21:02.955 --> 21:04.015Real sorry, but you don't.21:04.516 --> 21:06.096And I can smell it from a mile away.21:07.368 --> 21:09.510And so this is why an expert,21:09.570 --> 21:10.511if someone came to me and I21:10.551 --> 21:13.393could smell and feel and taste, yeah,21:13.673 --> 21:14.975I sort of, yeah,21:15.135 --> 21:16.196you know what you're talking about.21:16.216 --> 21:17.216Maybe we're going to work together.21:17.637 --> 21:18.938Walk the walk, talk the talk.21:19.078 --> 21:19.718I want someone,21:19.758 --> 21:21.380if I'm cheerleading as a21:21.660 --> 21:22.561Division I athlete,21:22.581 --> 21:23.982I want someone who understands.21:24.002 --> 21:24.462I don't want to be21:24.502 --> 21:25.583explaining cheerleading to you.21:25.804 --> 21:26.724You need to already know21:26.764 --> 21:27.905that because I want an21:28.045 --> 21:29.547expert treating me.21:30.668 --> 21:31.448All right, number three.21:32.049 --> 21:33.570Now that we understand,21:33.610 --> 21:35.031we've established our expertise,21:35.051 --> 21:35.692we've done the reps.21:36.451 --> 21:37.972We understand why being an21:38.032 --> 21:39.774expert in something is really important.21:40.334 --> 21:41.435Now we've got to leverage that thing.21:41.475 --> 21:43.036We've got to use physics and use a lever.21:44.457 --> 21:45.698How can healthcare professionals,21:45.718 --> 21:46.619how do you educate people21:46.739 --> 21:48.840on how to leverage this thing?21:49.021 --> 21:50.121You can already see where21:50.141 --> 21:51.242this conversation is going.21:51.282 --> 21:52.223How do they leverage this21:52.303 --> 21:54.245expertise to make sure that21:54.285 --> 21:55.746they're being compensated21:57.187 --> 21:58.128at a good value?21:58.908 --> 21:59.729This means that you are21:59.769 --> 22:00.750providing something of22:00.810 --> 22:02.511value and you are receiving that value.22:03.339 --> 22:03.519Yeah,22:03.559 --> 22:04.860so let's continue with our22:04.880 --> 22:06.361cheerleader expert, right?22:07.101 --> 22:07.942She's done the reps.22:08.022 --> 22:09.363She's seen all the patients,22:09.783 --> 22:11.164fixed all the injuries, right?22:11.304 --> 22:13.025And it's just really good at it, right?22:13.606 --> 22:16.027Well, now she has the time, effort,22:16.107 --> 22:17.328and energy she's put into22:17.388 --> 22:18.309it for many years,22:18.389 --> 22:20.190established her expertise and authority.22:20.610 --> 22:22.352and can now use it in other22:22.633 --> 22:24.074avenues and other methods22:24.134 --> 22:25.876than just treating patients, right?22:26.477 --> 22:29.200She may be so good at treating, you know,22:30.101 --> 22:31.323cheerleading patients that22:31.363 --> 22:33.525she can teach other new22:33.605 --> 22:34.706grads and people that are22:34.766 --> 22:35.748wanting to do that and22:35.828 --> 22:37.690follow in her footsteps and22:37.750 --> 22:39.312charge way more for that.22:39.412 --> 22:40.613So let's say that you're...22:41.534 --> 22:41.775you know,22:41.895 --> 22:44.758teaching a CEU type course now to,22:44.939 --> 22:46.380to new grads and to people22:46.420 --> 22:47.241that are looking to get22:47.302 --> 22:48.964into cheerleading physical therapy.22:49.665 --> 22:49.825Well,22:49.845 --> 22:51.447now you can charge a thousand dollars22:51.507 --> 22:52.829per head to teach, you know,22:53.209 --> 22:54.971a two day course on the weekend.22:54.991 --> 22:57.034And you're, you know, if you're22:58.335 --> 22:59.636educating 10 people let's22:59.696 --> 23:00.556just say right that's23:00.636 --> 23:02.077that's 10 grand for the23:02.117 --> 23:04.117weekend that's not too bad23:04.157 --> 23:05.638for 16 hours worth of work23:05.718 --> 23:07.639i mean good luck getting23:07.679 --> 23:09.359that in any clinic right23:09.399 --> 23:09.939you're not going to get23:09.959 --> 23:11.920paid 15 1600 bucks an hour23:11.940 --> 23:13.941and you like and you like it23:14.580 --> 23:15.721Hopefully you're good at it.23:15.821 --> 23:17.421The world needs it, right?23:17.621 --> 23:19.042I mean, you can see.23:19.402 --> 23:20.403It's getting away from that23:20.563 --> 23:21.463one-to-one treating a23:21.503 --> 23:23.184patient to like now one-to-many.23:23.204 --> 23:24.124We're educating many.23:24.144 --> 23:25.345We're having bigger impact.23:25.405 --> 23:27.306And that's really where the mastery goes,23:27.386 --> 23:27.566right?23:27.886 --> 23:28.986If you keep following that23:29.026 --> 23:30.127path toward mastery,23:30.575 --> 23:32.057you're gonna have a bigger impact.23:32.077 --> 23:32.918You're gonna be able to23:33.158 --> 23:34.139educate more and more23:34.199 --> 23:35.841people and then charge more23:35.881 --> 23:37.002for it because your23:37.042 --> 23:38.063knowledge and your time and23:38.083 --> 23:40.166your skills is worth that, right?23:40.186 --> 23:41.728You're condensing their timeline.23:41.748 --> 23:42.809You're speeding up their23:43.109 --> 23:44.270knowledge and their ability23:44.571 --> 23:45.592to do the thing you do23:45.652 --> 23:47.073because you're sharing that knowledge.23:47.714 --> 23:49.135So you go out, you learn all the things,23:49.415 --> 23:50.976then you teach it to the next generation.23:51.396 --> 23:51.716And again,23:51.756 --> 23:53.097you can charge a ton more for it23:53.137 --> 23:54.998because you've already made the mistakes.23:55.018 --> 23:56.739You've had the bumps and bruises.23:56.779 --> 23:58.740You know what works and what doesn't.23:58.900 --> 24:00.681And you're saving them a ton of time,24:00.741 --> 24:01.341effort and energy.24:01.650 --> 24:02.390You did the reps.24:02.931 --> 24:04.751And now someone recognizes that.24:04.771 --> 24:06.012They can smell it.24:06.032 --> 24:06.252Yeah,24:06.272 --> 24:07.333this person knows what they're doing.24:07.733 --> 24:09.494And me spending X number of dollars,24:09.594 --> 24:10.994X number of hours with this24:11.054 --> 24:12.595person will help me go and24:12.615 --> 24:13.495be able to do that thing.24:14.156 --> 24:15.756Now, we did mention something, too,24:15.876 --> 24:16.937or you touched on in the beginning,24:16.957 --> 24:18.258which is make sure you know24:18.278 --> 24:19.098how to communicate that.24:19.238 --> 24:20.919While I think that business is vital,24:21.159 --> 24:21.919because even if you're not24:21.939 --> 24:22.619going to own your own24:22.659 --> 24:24.340clinic or run your own business,24:24.540 --> 24:25.721you're likely going to be a part of one.24:26.949 --> 24:28.290And being able to communicate that.24:28.350 --> 24:29.011But now you start to see24:29.031 --> 24:30.191like PT is a degree.24:30.311 --> 24:31.192Business is a degree.24:31.272 --> 24:32.453Communications is a degree.24:32.533 --> 24:33.033Do you need to be the24:33.093 --> 24:34.675Michael Jordan of copywriting?24:35.155 --> 24:35.435No.24:36.096 --> 24:37.317Could you hire someone to do it?24:37.617 --> 24:37.977Yeah.24:38.457 --> 24:40.399Could you read a book or24:40.659 --> 24:42.080learn from someone how to do it yourself?24:42.140 --> 24:42.340Yes.24:42.700 --> 24:43.621But there is a time24:43.661 --> 24:45.763investment because you can see the ROI on,24:46.283 --> 24:46.443well,24:46.483 --> 24:48.665if I'm this world expert24:49.045 --> 24:50.346cheerleading clinician,24:51.107 --> 24:51.687but I don't know how to24:51.747 --> 24:52.648tell people about that.24:53.228 --> 24:54.089Cool story, bro.24:55.009 --> 24:55.710No one's going to hear it.24:56.872 --> 24:57.052Yeah.24:57.112 --> 24:58.093If you're the best physical24:58.133 --> 24:58.894therapist in the world,24:58.914 --> 24:59.976but nobody knows where you25:00.176 --> 25:03.019are or where you operate or what you do,25:03.700 --> 25:04.461they're not coming to see25:04.481 --> 25:05.122you because they don't know25:05.162 --> 25:05.742anything about you.25:05.762 --> 25:07.665You haven't communicated where you are,25:07.725 --> 25:08.646what value you bring and25:08.666 --> 25:09.587what problems you solve.25:10.114 --> 25:10.674That's correct.25:10.854 --> 25:11.075All right.25:11.155 --> 25:12.715We are going to do a crazy25:12.755 --> 25:14.656segment called 60 Second PT.25:14.696 --> 25:16.257Are you ready to do 60 Second PT?25:16.717 --> 25:17.178Let's do it.25:17.198 --> 25:17.558All right.25:17.578 --> 25:18.778It's brought to you by ATI,25:18.818 --> 25:19.799leading the charge in PT25:19.819 --> 25:20.840clinical research with more25:20.860 --> 25:21.860than 900 clinics,25:22.340 --> 25:23.461achieving top marks in25:23.541 --> 25:25.482CMS's merit-based incentive program.25:25.922 --> 25:27.403They're the team to join for25:27.443 --> 25:27.943career growth.25:28.003 --> 25:31.945Explore opportunities at atipt.com.25:32.385 --> 25:34.467So we're going to do 60 Second PT.25:35.967 --> 25:37.468And three, two,25:37.868 --> 25:39.149I got to get the good music.25:39.689 --> 25:40.189There we go.25:40.209 --> 25:41.390Now we got the intense music.25:41.470 --> 25:42.990All right, 60 seconds on the clock.25:43.811 --> 25:45.852And your 60-second PT starts right now.25:46.112 --> 25:46.552F. Scott,25:46.592 --> 25:48.393define physical therapy in just25:48.673 --> 25:49.473three words.25:55.636 --> 25:57.036I like body, mind, and soul.25:57.437 --> 25:57.677Done.25:57.717 --> 25:58.277You're on the clock.25:58.317 --> 25:59.598The faster you answer, the more you get.25:59.658 --> 26:00.638What's your favorite part of26:00.678 --> 26:01.679being a physical therapist?26:02.539 --> 26:02.639Huh.26:04.170 --> 26:05.110I sleep well at night.26:05.270 --> 26:06.090I sleep real well.26:06.991 --> 26:08.231What's the most challenging26:08.271 --> 26:09.271part of being a PT?26:10.671 --> 26:12.492The hard conversations when26:12.632 --> 26:14.092reality sets in and things26:14.112 --> 26:14.772aren't going to go the way26:14.792 --> 26:15.672the patient expects.26:16.152 --> 26:17.272What's the most rewarding26:17.312 --> 26:18.253part of being PT?26:19.313 --> 26:20.933I think the tears of joy,26:20.993 --> 26:23.214the smiles when they reach26:23.254 --> 26:24.834that impossible goal that26:24.874 --> 26:25.934was there and they break26:25.974 --> 26:27.654through and actually, you know, hit it.26:28.214 --> 26:28.414Yeah.26:28.715 --> 26:31.015What's a common mistake that new PTs make?26:33.464 --> 26:34.885Trying to use big words to26:34.965 --> 26:36.587educate their patients and26:36.627 --> 26:38.189then use that new degree26:38.229 --> 26:39.950they just got to show how smart they are.26:40.210 --> 26:40.471Yeah.26:40.651 --> 26:42.553What's one trend in physical26:42.593 --> 26:44.534therapy that excites you the most?26:47.177 --> 26:48.919I like micro niches.26:49.339 --> 26:50.720I like people getting reeled26:50.740 --> 26:51.961down into the weeds of things.26:52.522 --> 26:52.782Yeah.26:53.123 --> 26:55.084What is one book every26:55.164 --> 26:56.686physical therapist should read?26:59.226 --> 27:02.673uh gosh what is the uh to27:02.753 --> 27:04.076sell as human by daniel27:04.116 --> 27:05.558pink yeah that's a good one27:05.658 --> 27:06.821final last question what's27:06.841 --> 27:08.544the most underrated skill27:09.065 --> 27:10.087in physical therapy27:11.058 --> 27:11.998Oh, it's communication.27:12.358 --> 27:12.839Hands down.27:13.139 --> 27:13.879All day, every day.27:13.979 --> 27:14.639All right, F. Scott,27:15.219 --> 27:17.240your 60-second PT is done.27:17.260 --> 27:18.020You're off the hot seat.27:18.241 --> 27:18.441Again,27:18.481 --> 27:20.681brought to you by ATI Physical Therapy.27:22.142 --> 27:24.283Let's go back to our six-pack.27:25.143 --> 27:26.684So we've talked about27:26.944 --> 27:28.124establishing expertise.27:28.284 --> 27:29.525Hey, can you hang on one second?27:29.565 --> 27:30.325My dad is calling.27:31.297 --> 27:32.338Back to the six-pack.27:32.939 --> 27:35.061So, so far, we've established expertise,27:35.261 --> 27:37.343understood the importance of expertise,27:37.623 --> 27:39.165and then figured out how to leverage it.27:39.945 --> 27:41.327Now there's this term that27:41.727 --> 27:42.808I'm not sure I understand27:42.848 --> 27:43.849or grasp completely.27:43.889 --> 27:45.391It's called stacking skills.27:45.811 --> 27:47.192Talk to me about the idea of27:47.413 --> 27:50.536skill stacking and how it's used.27:50.916 --> 27:51.897How does it help people?27:52.017 --> 27:52.377What is it?27:52.397 --> 27:52.758How does it work?27:53.154 --> 27:54.595Yeah, it's pretty awesome, man.27:54.715 --> 27:55.676And we've talked about it a27:55.716 --> 27:56.236little bit here.27:56.276 --> 27:57.477But like you said, remember,27:57.597 --> 27:58.818if you learn a thing,27:59.178 --> 28:00.519you carry it with you for28:00.539 --> 28:01.940those next six years, right?28:01.960 --> 28:04.622Like, if you learn something six years ago,28:04.642 --> 28:06.803it's still with you now, right?28:06.823 --> 28:07.804And that's kind of the idea28:07.864 --> 28:09.025behind skill stacking.28:09.645 --> 28:12.047So when I first started my first business,28:12.087 --> 28:14.008it was a mobile physical therapy practice,28:14.008 --> 28:15.549100 percent out of network,28:15.549 --> 28:16.890100 percent cash pay.28:17.791 --> 28:19.392And, you know, I was doing fair.28:19.432 --> 28:20.572It was a side business and I28:20.612 --> 28:21.373saw some patients.28:21.813 --> 28:24.055But as I started to kind of plateau,28:24.095 --> 28:24.855I realized I'm going to28:24.895 --> 28:25.976need to run some Facebook28:26.096 --> 28:27.397ads or do some marketing to28:27.437 --> 28:28.398get some more patients.28:28.638 --> 28:28.858Right.28:29.318 --> 28:30.279Word of mouth is only going28:30.299 --> 28:31.520to get me so far as great.28:31.540 --> 28:32.080It was working,28:32.120 --> 28:34.021but I needed other ways to28:34.061 --> 28:35.522get new leads and new patients in.28:35.923 --> 28:36.643So I said, all right, well,28:36.663 --> 28:37.724let's try Facebook ads.28:37.744 --> 28:39.005And I failed at it miserably.28:40.405 --> 28:42.506And I knew it wasn't Facebook ads,28:42.606 --> 28:43.446it was me, right?28:43.466 --> 28:45.026Because Facebook ads work,28:45.086 --> 28:46.307people are using them, they work,28:46.367 --> 28:47.267it's gotta be me, right?28:47.307 --> 28:49.828So I took a course and it28:49.868 --> 28:50.908was a pretty big investment28:50.948 --> 28:51.588at the time for me,28:51.608 --> 28:52.708it was about five grand.28:52.748 --> 28:55.089But within the first week of28:55.329 --> 28:56.869using the new Facebook ads,28:57.010 --> 28:58.510I ended up getting three patients,28:58.570 --> 29:00.690which at an $1,800 plan of care,29:01.531 --> 29:02.991that more than paid for the course.29:03.011 --> 29:04.331And then every patient I got29:04.391 --> 29:05.832from there on was profit, right?29:06.912 --> 29:08.953And now I know how to do Facebook ads.29:09.454 --> 29:09.974I don't,29:10.214 --> 29:12.095but I outsource that stuff now29:12.155 --> 29:13.256because I don't want to do that.29:13.316 --> 29:14.377I don't find joy in that,29:14.417 --> 29:16.138but I know enough to know29:16.218 --> 29:17.279who to hire and what to29:17.299 --> 29:19.260hire them for and how to make it work.29:19.639 --> 29:20.239Yeah,29:20.299 --> 29:21.961you talked earlier about bouncing around,29:22.001 --> 29:22.721and one day you're talking29:22.741 --> 29:23.662about Teletubbies and the29:23.702 --> 29:24.442marathon running.29:25.022 --> 29:26.644So that isn't necessarily a29:26.724 --> 29:27.884bad thing to do,29:28.205 --> 29:29.485but can you take some of29:29.525 --> 29:30.966those elements and apply29:31.026 --> 29:32.207them to your North Star?29:32.427 --> 29:35.229I feel like this is not an addition.29:35.269 --> 29:36.990This is a multiplier or an exponent.29:37.210 --> 29:37.631Exactly.29:37.671 --> 29:39.252So let's go back to the cheerleader again,29:39.312 --> 29:39.492right?29:40.072 --> 29:41.893They were a cheerleader,29:41.913 --> 29:43.795so they know how cheerleading works.29:44.255 --> 29:47.837They open a PT slash cheerleading gym,29:48.458 --> 29:48.658right?29:48.678 --> 29:48.898Yeah.29:49.443 --> 29:52.244They had to kind of learn how to run that.29:52.264 --> 29:52.805Sure.29:53.285 --> 29:55.446They wrote a book, right,29:55.646 --> 29:57.267on here's the top five most29:58.307 --> 29:59.088common injuries.30:00.148 --> 30:01.549You had to learn how to write a book,30:01.569 --> 30:03.470how to self-publish on Amazon, et cetera.30:03.510 --> 30:04.911But they now know how to do that.30:04.931 --> 30:06.231So when they write their next book,30:06.511 --> 30:07.452they know how to do that.30:08.132 --> 30:09.253They actually had to learn30:09.293 --> 30:10.493how to do some Facebook ads30:10.513 --> 30:11.454so they could outsource30:11.474 --> 30:12.414that if they wanted to.30:12.855 --> 30:15.096Again, all these things, it's like –30:15.856 --> 30:17.457Yeah, they're weird and they're different.30:17.497 --> 30:18.897Maybe they're not PT related.30:18.937 --> 30:20.538They're not taught in PT school,30:21.118 --> 30:22.638but there's skills that you30:22.658 --> 30:24.479can stack and learn to, like you said,30:24.619 --> 30:26.960multiply instead of just, you know,30:28.280 --> 30:29.060adding new things.30:29.100 --> 30:30.361I'm learning new things, you know,30:30.421 --> 30:31.601and they're still related30:31.741 --> 30:32.982to the business and to the30:33.002 --> 30:33.882direction they're heading.30:34.127 --> 30:35.728Yeah, they're adjacent, and here's why.30:35.748 --> 30:37.648Because in healthcare,30:37.708 --> 30:38.889we begin and end with people.30:39.569 --> 30:41.370So the communication, the business,30:42.170 --> 30:43.791the content creation,30:43.831 --> 30:45.612these things are not PT,30:46.152 --> 30:47.713but they're PT adjacent.30:47.873 --> 30:48.833And you have a decision.30:49.273 --> 30:50.554Do you want to spend time, effort,30:50.674 --> 30:52.495and or money to learn how to do this?30:52.515 --> 30:53.375I saw this all the time.30:54.111 --> 30:55.252If you have a clogged toilet30:55.272 --> 30:55.872in your clinic,30:56.493 --> 30:57.694you can unclog it yourself.30:57.934 --> 30:58.755You have to do the work,30:59.055 --> 30:59.675which means you have to30:59.695 --> 31:00.416know what you're doing,31:00.516 --> 31:02.017have the tool on hand, have the skill,31:02.417 --> 31:03.018and you've got to want to31:03.038 --> 31:03.698get your hands dirty.31:03.979 --> 31:06.140Or you can hire someone,31:06.540 --> 31:07.481and that is a decision.31:07.761 --> 31:09.122I think the real skill is knowing...31:10.203 --> 31:11.124You knowing yourself,31:11.144 --> 31:11.925we covered that in the31:11.965 --> 31:12.966first couple of ideas,31:13.346 --> 31:14.827knowing what you want to invest your time,31:14.887 --> 31:15.168effort,31:15.268 --> 31:16.769and energy in doing and31:16.809 --> 31:17.590understanding where the31:17.630 --> 31:19.251return on investment needs to be.31:19.251 --> 31:21.073$5,000 for a Facebook ad course,31:21.333 --> 31:22.995that's ridiculous unless it31:23.035 --> 31:23.996brings you three times 1,800.31:23.996 --> 31:27.379Then it's not so crazy anymore.31:27.399 --> 31:27.499Right.31:28.314 --> 31:28.554All right.31:28.895 --> 31:31.438So we go from stacking31:31.478 --> 31:34.643skills to skill sets versus theories.31:35.104 --> 31:36.205Why do you emphasize31:36.285 --> 31:37.827learning towards a specific31:37.988 --> 31:40.471skill set rather than just31:40.671 --> 31:41.773theoretical knowledge?31:41.813 --> 31:42.474Walk me through this.31:42.964 --> 31:43.104Yeah,31:43.164 --> 31:47.066so this kind of struck me with my EDD,31:47.146 --> 31:47.306right?31:47.326 --> 31:48.387I didn't know how to learn.31:48.427 --> 31:49.927I was a rote memorizer all31:49.987 --> 31:50.768throughout my life.31:50.948 --> 31:52.409I just would read and read31:52.469 --> 31:53.369and highlight and highlight31:53.389 --> 31:54.710and take the same notes and31:54.750 --> 31:56.451I would try to memorize it.31:57.111 --> 31:58.712And that's not learning at all, right?31:58.732 --> 32:00.413That's literally just rote memorization.32:00.433 --> 32:02.073We know now that that is not learning.32:02.754 --> 32:04.815So when I got into the EDD, I said, okay.32:05.755 --> 32:07.778I got to look at this32:07.838 --> 32:08.499differently because what32:08.519 --> 32:09.440I'm doing isn't working.32:09.620 --> 32:11.222So how can I learn better?32:11.242 --> 32:13.244And when I started to get to32:13.284 --> 32:14.826learn the theories of learning,32:14.866 --> 32:16.568it was like, oh, okay, that makes sense.32:16.608 --> 32:17.309That's interesting.32:18.271 --> 32:20.073But those are still just kind of theories.32:20.473 --> 32:20.673Right.32:21.474 --> 32:23.096Unless we can take it to the32:23.156 --> 32:24.617next level and implement32:24.777 --> 32:26.058and put action behind it32:26.158 --> 32:27.700and test our theories and32:27.900 --> 32:28.861see if they're working.32:29.181 --> 32:30.603It's like an A-B split test.32:30.643 --> 32:32.184If we go back to the Facebook stuff.32:32.244 --> 32:32.404Right.32:32.444 --> 32:34.226Like if I run two ads,32:34.486 --> 32:35.948one of them is going to outperform.32:36.468 --> 32:37.449Then I should shut the other32:37.529 --> 32:38.730one down that's not and put32:38.750 --> 32:39.431all the money toward the32:39.471 --> 32:40.272one that is working.32:40.352 --> 32:40.512Right.32:40.552 --> 32:41.313The better of the two.32:42.053 --> 32:42.233Well,32:42.353 --> 32:44.234we wouldn't know that unless we test32:44.274 --> 32:44.654the theory.32:44.674 --> 32:45.755If we implemented,32:46.075 --> 32:48.236took action and tested the theory.32:48.956 --> 32:51.617So I can teach you all the32:51.697 --> 32:52.677theories in the world on32:52.737 --> 32:53.718how to do this stuff and32:53.758 --> 32:54.818how to write a book and32:55.218 --> 32:57.599this would be nice and make a course and,32:57.919 --> 32:58.219you know,32:58.960 --> 33:00.800take a speaking gig and get paid33:00.841 --> 33:01.081for that.33:01.441 --> 33:03.001I could teach you everything33:03.041 --> 33:04.242in the world on theory,33:04.642 --> 33:05.582but if you're not going to33:05.622 --> 33:07.683take it to the next step and implement it,33:08.103 --> 33:09.384it's useless, you know?33:09.924 --> 33:10.785And so for me,33:10.925 --> 33:12.547the whole skill set thing is33:12.607 --> 33:15.370like I aim to teach you33:15.690 --> 33:17.072actionable skill sets and33:17.092 --> 33:18.894then back it up with33:19.234 --> 33:21.597basically just the ability33:21.637 --> 33:23.399to keep a close eye on you33:23.419 --> 33:24.620and make sure that, you know,33:24.980 --> 33:25.821you're doing what you're33:25.861 --> 33:26.882supposed to be doing and33:26.923 --> 33:27.703that you're taking the33:27.823 --> 33:28.845action so that the33:28.905 --> 33:30.687accountability side of things is there.33:30.707 --> 33:30.847Yeah.33:31.147 --> 33:31.687Yeah,33:31.727 --> 33:33.648that's what that's where we fall flat.33:33.668 --> 33:34.368A lot of times it's33:34.468 --> 33:35.708implementation and taking33:35.748 --> 33:37.569the action and then having33:37.609 --> 33:38.970somebody that's accountable33:39.010 --> 33:40.070that will kind of keep us33:40.130 --> 33:40.990on track and make sure33:41.010 --> 33:41.630we're doing the things33:41.670 --> 33:42.571we're supposed to do.33:42.651 --> 33:42.851Yeah.33:43.011 --> 33:44.871Humans were just finding these things.33:45.231 --> 33:45.732Yeah.33:45.872 --> 33:47.972Number six will now bring33:48.112 --> 33:49.553several things and several33:49.593 --> 33:50.813ideas and concepts together,33:50.833 --> 33:52.674and that's layering revenue streams.33:53.374 --> 33:54.275What advice do you have for33:54.315 --> 33:55.876professionals looking to layer?33:55.956 --> 33:56.857Well, first, what is it?33:57.297 --> 33:58.218And then what advice do you33:58.238 --> 33:59.179have for professionals33:59.199 --> 34:00.440looking to layer revenue34:00.460 --> 34:02.441streams around this thing34:02.461 --> 34:03.342we've been talking about,34:03.382 --> 34:04.623their primary expertise,34:04.663 --> 34:05.403their North Star?34:05.824 --> 34:06.044Yeah,34:06.124 --> 34:08.185so this is really cool the way this34:08.265 --> 34:08.726all worked out.34:08.766 --> 34:09.727We talked about multiple34:09.767 --> 34:10.687revenue streams a little34:10.707 --> 34:12.268bit on the last time I was on, right?34:12.308 --> 34:14.270But now I'm presenting on34:14.350 --> 34:15.591how to implement multiple34:15.631 --> 34:17.252revenue streams internally34:17.312 --> 34:19.234inside a clinic before you34:19.294 --> 34:20.835buy new clinics internally.34:21.195 --> 34:23.016at CSM this year with Dr.34:23.076 --> 34:24.717Josh Funk and Dr. Penny Goldberg.34:24.757 --> 34:25.878So I'm looking forward to34:26.138 --> 34:27.719presenting there because34:27.800 --> 34:29.060both of them have done that34:29.180 --> 34:30.441and layered revenue streams34:30.501 --> 34:31.942within the clinic and then34:32.022 --> 34:33.323had other clinics open up34:33.423 --> 34:34.744from their original one, right?34:35.385 --> 34:36.605So it'll be a pretty cool34:37.446 --> 34:38.947talk up there at CSM, but like34:40.618 --> 34:43.221Just like the cheerleader, it starts with,34:43.261 --> 34:44.823and this doesn't have to,34:44.844 --> 34:46.085we're just using her as the example,34:46.125 --> 34:47.687but it starts with a34:47.747 --> 34:48.849physical therapy clinic34:48.909 --> 34:50.130that also has a34:50.451 --> 34:51.572cheerleading gym around it.34:52.473 --> 34:53.775Another revenue stream could34:53.815 --> 34:56.018be courses and camps for34:56.358 --> 34:58.000injury prevention or mitigation.34:58.801 --> 35:00.322Then another revenue stream35:00.362 --> 35:01.243on top of that could be the35:01.363 --> 35:02.864book that we talked about that's like,35:02.884 --> 35:03.024hey,35:03.044 --> 35:04.545here's the top five injuries and how35:04.605 --> 35:05.145I treat them.35:06.086 --> 35:07.387Then the next one could be35:07.847 --> 35:09.248consulting and telehealth35:09.348 --> 35:11.069or bringing her in to35:11.229 --> 35:12.770consult with different D135:12.871 --> 35:14.171schools on how to prevent35:14.251 --> 35:15.532injuries and workout35:15.612 --> 35:16.453programs they should be35:16.493 --> 35:17.294doing with their strength35:17.314 --> 35:18.334and conditioning coaches.35:19.215 --> 35:20.316Then the next thing,35:20.776 --> 35:21.877we can really start looking35:21.917 --> 35:22.797at how to take those35:22.877 --> 35:23.858revenue streams that we've35:23.898 --> 35:25.019started building and make35:25.059 --> 35:27.500them bigger and bigger and scale more.35:27.540 --> 35:28.161So the book,35:29.121 --> 35:30.863on how to treat those five injuries,35:30.883 --> 35:31.944that's great.35:31.984 --> 35:33.105That's going to help people35:33.165 --> 35:34.106in the cheerleading world.35:34.566 --> 35:36.027But what if she can take all35:36.087 --> 35:36.748her knowledge and35:36.788 --> 35:37.489everything that she's35:37.549 --> 35:38.529learned and maybe help35:38.569 --> 35:39.790prevent bullying within the35:39.831 --> 35:40.871cheerleading world, right?35:41.392 --> 35:41.672Like, hey,35:41.692 --> 35:42.613there's a lot of bullying that35:42.633 --> 35:43.954goes on and I don't like it.35:43.974 --> 35:44.735And here's what I've seen.35:44.775 --> 35:46.356And here's how I think as a leader,35:46.476 --> 35:47.697I should act and step up to35:47.957 --> 35:49.138combat those things, right?35:49.599 --> 35:50.740So now she has a bigger,35:50.800 --> 35:51.941broader message on just35:52.001 --> 35:53.922like how to combat bullying35:54.043 --> 35:54.863in the real world.35:55.344 --> 35:56.745Here's how I've seen it in cheerleading.35:57.245 --> 35:58.227and in the physical therapy35:58.247 --> 35:58.867world that I've seen,35:58.887 --> 36:00.309but I'm expanding it out to36:00.369 --> 36:02.011just in general, life in general.36:02.072 --> 36:02.792If you see bullying,36:02.833 --> 36:03.553here's what it looks like,36:03.614 --> 36:04.455here's how to combat it.36:05.035 --> 36:06.516Now her audience has grown36:06.576 --> 36:07.737to way beyond just people36:07.777 --> 36:08.998getting injured and cheerleading.36:09.419 --> 36:10.820She's got a message that she36:10.840 --> 36:12.882can expand because she's36:13.122 --> 36:14.883and now she's got a book about it, too.36:15.243 --> 36:17.005That's bigger than just the five injuries.36:17.405 --> 36:18.806It's literally, you know, hey,36:19.207 --> 36:21.368here's how to create a movement,36:21.448 --> 36:23.310really start to have an impact on little,36:23.510 --> 36:23.770you know,36:24.291 --> 36:25.752girls and boys across the world36:25.792 --> 36:26.693that are getting bullied.36:26.753 --> 36:26.913Right.36:26.953 --> 36:28.074It's not just like in her36:28.114 --> 36:29.335little cheerleading bubble.36:29.355 --> 36:30.176And it's definitely not36:30.196 --> 36:31.276within her PT bubble.36:31.296 --> 36:31.877Right.36:32.758 --> 36:34.099This in communications or36:34.159 --> 36:35.200media or journalism,36:35.220 --> 36:36.401we would call this public relations.36:36.681 --> 36:38.522And this would be36:39.163 --> 36:40.063participating in public36:40.083 --> 36:41.505relations or doing public36:41.525 --> 36:43.006relations with multiple36:43.106 --> 36:44.647audiences in which your36:44.707 --> 36:47.509expertise can help them learn and grow.36:47.749 --> 36:48.090Period.36:48.210 --> 36:48.770Hard stop.36:49.471 --> 36:51.372And I use the Play-Doh Fun36:51.412 --> 36:52.773Factory example.36:52.813 --> 36:53.774Remember Play-Doh Fun Factory?36:53.794 --> 36:54.655You put the Play-Doh in,36:54.675 --> 36:55.616you push down a lever,36:55.916 --> 36:57.217you can put like a star pattern,36:57.297 --> 36:58.238you can have it come out in36:58.258 --> 36:58.858different shapes.36:59.439 --> 37:00.259That's what media is.37:01.280 --> 37:03.681You put your expertise in, you press down,37:04.541 --> 37:06.261and it could be a book, a podcast,37:06.321 --> 37:08.542a webinar, in person, one-on-one,37:08.702 --> 37:09.282one-to-many.37:09.902 --> 37:11.542The only limiting factor is37:12.122 --> 37:12.862you're like a guy.37:13.063 --> 37:14.503If you don't like writing,37:15.303 --> 37:16.923maybe hiring a writer to37:16.963 --> 37:17.704work with you is it.37:17.804 --> 37:18.684Or maybe a book isn't it.37:20.064 --> 37:21.384If you don't like talking to people,37:21.424 --> 37:22.605maybe public speaking isn't it.37:22.985 --> 37:26.445Or learn how to get over37:26.505 --> 37:27.626that if you do want to do37:27.646 --> 37:29.106it but you don't think you do it well.37:29.858 --> 37:31.523So these are principles,37:31.563 --> 37:33.147and I like how we sort of started, began,37:33.187 --> 37:34.912and ended, which is it's full circle,37:34.952 --> 37:35.553but it should be,37:38.246 --> 37:39.967something you like something37:39.987 --> 37:40.727you're good at something37:40.747 --> 37:41.408the world needs and37:41.428 --> 37:42.228something you can get paid37:42.288 --> 37:43.689for and if it is those37:43.729 --> 37:44.910things truly those things37:44.970 --> 37:45.970and if it's your ikea guy37:46.390 --> 37:47.471there are ways to build37:47.491 --> 37:48.471this people are doing it37:48.491 --> 37:49.892this is not theory this is37:49.932 --> 37:51.693not theoretical look at37:51.773 --> 37:52.814people who are doing it37:52.954 --> 37:54.194they're doing it that's37:54.335 --> 37:55.275that's a huge takeaway37:55.295 --> 37:56.015there right first off37:56.055 --> 37:57.436socrates right know thyself37:57.776 --> 37:58.537you got to know what you're37:58.557 --> 37:59.357good at what you're not37:59.697 --> 38:00.598what you want to do what38:00.618 --> 38:02.099you don't and then once you38:02.179 --> 38:03.239find it find the people38:03.279 --> 38:04.300that are already doing it38:04.740 --> 38:06.221and then ask them just go38:07.081 --> 38:08.261My batting average for38:08.401 --> 38:10.862asking people about things38:10.882 --> 38:11.762that they're knowledgeable38:11.782 --> 38:13.083and passionate about is pretty high,38:13.203 --> 38:14.303and it's not because it's me.38:14.503 --> 38:15.463It's because you ask.38:16.464 --> 38:17.484I'm not saying there's a bad38:17.524 --> 38:18.564way to ask and a good way to ask.38:18.584 --> 38:18.944There are.38:19.945 --> 38:21.145But if you have a good ask,38:21.245 --> 38:23.145and most of the time,38:23.226 --> 38:25.146I will say 51% or greater,38:25.326 --> 38:26.326most of the time,38:26.846 --> 38:29.127that person will be apt to38:29.167 --> 38:30.567at least engage with you a little bit.38:30.928 --> 38:31.988F. Scott,38:32.028 --> 38:33.108we're going to play something38:33.168 --> 38:33.948called three questions.38:33.968 --> 38:34.869You ready for three questions?38:35.129 --> 38:35.469Yeah, man.38:35.489 --> 38:35.869Bring it on.38:36.469 --> 38:37.650On the hot seat with three38:37.690 --> 38:39.551questions on the PT Pinecast.38:39.571 --> 38:39.891All right.38:39.951 --> 38:40.931Three questions is brought38:40.951 --> 38:41.952to you by our friends from38:42.032 --> 38:44.273Jackson Therapy Partners.38:44.313 --> 38:45.254Look at that.38:45.374 --> 38:46.394You get the sponsor read38:46.434 --> 38:47.214right into the show.38:47.234 --> 38:48.315It's embedded content.38:48.355 --> 38:48.995That's how you do it.38:49.916 --> 38:50.776Embark on extraordinary38:50.796 --> 38:51.817patient care adventures38:51.857 --> 38:52.757with Jackson Therapy38:52.777 --> 38:54.338Partners at jacksontherapy.com.38:54.738 --> 38:56.279Perfect for PTs who maybe38:56.319 --> 38:57.900want to travel about the country.38:57.920 --> 38:58.640You have a license.38:58.700 --> 38:59.621Let it take you where you38:59.641 --> 39:01.542want to go and do the thing39:01.562 --> 39:03.603you want to do and get paid for it.39:03.883 --> 39:04.303Look at that.39:05.223 --> 39:06.083Discover where your skills39:06.123 --> 39:08.484can take you at JacksonTherapy.com.39:08.584 --> 39:09.404Three questions.39:09.424 --> 39:11.104Your first question is a fun fact.39:11.484 --> 39:12.525If you could switch lives39:12.565 --> 39:15.865with any historical figure for one day,39:16.605 --> 39:17.045who is it?39:17.186 --> 39:17.486F. Scott,39:17.526 --> 39:18.986you're switching lives with a39:19.026 --> 39:21.466historical figure.39:23.147 --> 39:23.427You know,39:24.767 --> 39:26.907I got to say it's probably39:27.788 --> 39:29.268somebody like Ben Franklin.39:29.688 --> 39:30.769I was thinking Franklin or39:30.849 --> 39:32.450Tesla or somebody who invented stuff.39:33.050 --> 39:35.292Just the thought process and the mind.39:35.352 --> 39:36.973I love the way people think.39:37.334 --> 39:38.034And when they think39:38.114 --> 39:38.955differently and they think39:39.035 --> 39:41.777outside the box, that mindset,39:41.817 --> 39:43.338that thought pattern, that thinking,39:43.918 --> 39:45.059that just, you know,39:45.840 --> 39:47.120I love to see that process.39:47.381 --> 39:48.161Yeah.39:48.241 --> 39:48.942Second question.39:49.442 --> 39:50.323What was the moment?39:50.383 --> 39:51.524Can you recall the moment39:51.564 --> 39:53.365that made you realize about39:53.485 --> 39:54.806you that you were destined39:54.846 --> 39:56.167for a career in healthcare?39:56.207 --> 39:57.208Was there a moment?39:57.308 --> 39:59.009Was there a tipping point?40:02.479 --> 40:04.761Yeah, I mean, again, for me,40:04.821 --> 40:05.942it was a weird journey, right?40:05.962 --> 40:07.083Because I was an English major.40:07.103 --> 40:08.864And senior year,40:08.924 --> 40:09.745I knew I didn't want to do40:09.825 --> 40:10.825anything with English.40:11.266 --> 40:13.667I had golf,40:13.747 --> 40:15.249bowling and intro to Japan left40:15.509 --> 40:16.550to graduate.40:17.490 --> 40:19.091And I didn't want to read.40:19.131 --> 40:19.952I didn't want to write.40:20.012 --> 40:20.933I didn't want to edit.40:21.293 --> 40:22.013So what the hell am I going40:22.033 --> 40:22.794to do with my life?40:22.814 --> 40:23.574I don't want to teach.40:23.634 --> 40:23.795Right.40:23.835 --> 40:25.316So English isn't helping the40:25.356 --> 40:26.156bigger picture here.40:26.777 --> 40:28.218So I did volunteer with all40:28.238 --> 40:29.098my free time at the40:29.138 --> 40:30.159hospital and they put me in40:30.179 --> 40:32.120the PT department and they40:32.140 --> 40:32.741were batting around40:32.781 --> 40:34.042balloons with patients and40:34.062 --> 40:35.203rolling around on the mats.40:35.263 --> 40:36.403And like, it looked fun.40:36.443 --> 40:37.824It looked like I could, I was like,40:37.864 --> 40:38.405I could do that.40:38.425 --> 40:39.065And then I looked at the40:39.105 --> 40:40.046prereqs and I was like, no,40:40.066 --> 40:40.886I don't have any of those.40:42.267 --> 40:42.607But, you know,40:42.647 --> 40:43.648I took all the prereqs40:43.668 --> 40:44.768because it meant a lot to me.40:45.109 --> 40:46.629And, you know, really, like I said,40:46.689 --> 40:48.390it was having done the40:48.470 --> 40:49.611English courses much40:49.671 --> 40:50.691earlier on and finished40:50.731 --> 40:51.992them so that I had an easy40:52.052 --> 40:53.133schedule kind of helped me40:53.233 --> 40:54.433find that volunteering at40:54.453 --> 40:56.794the hospital was like perfect fit for me.40:57.194 --> 40:57.875And that's, you know,40:58.215 --> 40:59.155that's where I felt I could40:59.315 --> 41:00.656have the most impact, I think,41:00.696 --> 41:01.296with my career.41:02.737 --> 41:03.197All right.41:03.258 --> 41:03.898Third question.41:04.238 --> 41:05.099We talked about writing41:05.159 --> 41:05.980books a couple of times.41:06.060 --> 41:07.040If you were to write a book,41:07.441 --> 41:09.022but it has to be outside of41:09.082 --> 41:10.403health care completely,41:10.923 --> 41:12.024what genre would it be?41:12.084 --> 41:13.385This is to a former English major.41:14.246 --> 41:15.767Can I use one that I've actually written?41:15.907 --> 41:16.207Yes.41:16.888 --> 41:18.289So I just released my first41:18.409 --> 41:19.109children's book.41:19.449 --> 41:19.850Yeah.41:20.270 --> 41:21.151On fantasy football.41:21.171 --> 41:22.672It's called The Fantasy Football Story.41:24.292 --> 41:25.913Uh, so that was a lot of fun.41:25.933 --> 41:27.913I got three more kids books lined up.41:28.213 --> 41:29.913I would be a children's book41:30.074 --> 41:31.374author all day, every day.41:31.454 --> 41:32.114Dr. Seuss.41:32.174 --> 41:32.614I love it.41:33.394 --> 41:35.035Telling stories to kids at all times.41:35.055 --> 41:35.475All right.41:35.515 --> 41:36.215That's three questions.41:36.235 --> 41:37.095You're off the hot seats41:37.135 --> 41:38.355brought to you by again,41:38.736 --> 41:40.316our friends at Jackson therapy partners,41:40.356 --> 41:41.996discover where your skills can take you.41:42.216 --> 41:44.097Maybe travel therapy is a way to get paid,41:44.157 --> 41:45.857doing what you love in cool41:45.897 --> 41:47.118locations around the U S41:47.198 --> 41:49.118Jackson therapy.com.41:49.158 --> 41:50.598Last thing we do F Scott on41:50.618 --> 41:52.999the show is the parting shot.41:53.539 --> 41:55.281This is The Parting Shot.41:55.361 --> 41:55.882Brought to you by our41:55.902 --> 41:57.123friends from the Academy of41:57.343 --> 41:58.664Orthopedic Physical Therapy.41:58.705 --> 42:01.547Find them online at orthopt.org.42:01.908 --> 42:03.029Their profession-leading42:03.529 --> 42:04.731resource is called Current42:04.791 --> 42:06.192Concepts of OrthoPT.42:06.733 --> 42:07.954Takes you from where you are42:08.054 --> 42:09.035and gives you confidence42:09.075 --> 42:11.998and competence to take that OCS exam.42:12.098 --> 42:12.559Parting Shot,42:12.579 --> 42:13.139what do you want to leave42:13.159 --> 42:14.681with the audience today, Scott?42:15.185 --> 42:16.467Yeah, I mean, again,42:16.928 --> 42:18.870as the professor of profit,42:18.911 --> 42:21.194I've always had the motto of do more,42:21.254 --> 42:21.675be more.42:23.417 --> 42:25.340We can't just leave physical42:25.380 --> 42:27.723therapy as our only thing.42:27.764 --> 42:29.366We have much more to give and offer.42:29.446 --> 42:30.307I guarantee you do.42:30.928 --> 42:32.749And so for me, the big thing is, all right,42:33.249 --> 42:34.670if we're going to go toward42:34.710 --> 42:35.490that North Star,42:35.510 --> 42:36.530you've got to establish42:36.570 --> 42:37.591that because you've got to42:37.611 --> 42:38.791get the radical clarity42:38.831 --> 42:40.092that you need in order to42:40.332 --> 42:41.672figure out your path toward42:41.712 --> 42:43.913that North Star and then master it.42:44.033 --> 42:44.234Right.42:44.754 --> 42:46.134So if that's the case and42:46.174 --> 42:47.355this whole thing revolves42:47.395 --> 42:48.375around just becoming an42:48.455 --> 42:49.356expert in authority,42:49.736 --> 42:50.656you're going to have to do42:50.716 --> 42:52.377more and be more, you know, you know.42:52.797 --> 42:53.978you can't be that therapist42:53.998 --> 42:55.299that practices the exact42:55.339 --> 42:56.820same way for 20 years and42:56.840 --> 42:58.121said oh i practiced for 2042:58.121 --> 42:59.822years no you practiced one42:59.862 --> 43:01.883way 20 times you didn't43:02.003 --> 43:02.864grow you didn't get better43:02.884 --> 43:03.745you didn't get bigger and43:03.785 --> 43:05.246do more you didn't you know43:05.526 --> 43:07.367change so you know if you43:07.447 --> 43:08.808really want that internal43:08.888 --> 43:10.969growth find the north star43:11.029 --> 43:12.530and just do not you know43:12.550 --> 43:14.392deviate you know uh if43:14.432 --> 43:15.452someone's if someone's43:15.492 --> 43:17.174going to csm when is your43:17.194 --> 43:18.234presentation give them a43:18.294 --> 43:19.115little juice preview43:19.973 --> 43:20.773Yeah, that's a good question.43:20.793 --> 43:22.354I believe we are Friday morning.43:22.854 --> 43:23.254Okay.43:23.594 --> 43:25.415Yeah, Friday, maybe the 11 a.m.43:25.455 --> 43:26.135slot on Friday.43:26.155 --> 43:26.716All right.43:26.876 --> 43:27.556Looking forward to it.43:27.576 --> 43:29.117I've had all three of those43:29.697 --> 43:31.617presenters in your session on the show.43:32.638 --> 43:33.198That's when you know you've43:33.218 --> 43:34.258been podcasting for a while.43:34.759 --> 43:35.859Yeah, that entire session,43:35.959 --> 43:37.660we have had those people on the podcast.43:38.160 --> 43:38.460Exactly.43:38.600 --> 43:38.920Scott,43:38.940 --> 43:40.761I appreciate you giving people insight.43:40.881 --> 43:43.602I think this is the way for some people –43:44.614 --> 43:46.555to be able to leave their43:46.615 --> 43:48.656fingerprint on a great profession.43:48.796 --> 43:51.218It does not have to be go in one way,43:51.398 --> 43:53.019follow the track, stay in the lane.43:53.779 --> 43:55.060You can find your own lane.43:55.080 --> 43:56.381That lane can twist and turn,43:56.401 --> 43:56.921or you can take,43:56.981 --> 43:58.482you can find an off ramp and use it.43:59.182 --> 43:59.262Uh,43:59.382 --> 44:01.904so appreciate you doing this and doing44:01.964 --> 44:04.005it on a personal and professional level.44:04.025 --> 44:04.505They say the best44:04.545 --> 44:06.446conversations happen at happy hour.44:06.466 --> 44:07.547Thanks for coming on.