Juice Up Your PT Marketing for $0: 6 Actionable Strategies You Can't Miss

We talk with Sharif Zeid of MW Therapy to jump into a topic often glossed over but crucial for success—Marketing. Specifically, we focus on six actionable strategies that you can implement right now, without spending a dime.

Key Takeaways:

• Idea #1: Leverage User-Generated Content

1. Why It Works:Authenticity: Trust is more easily established through content generated by your users, as opposed to brand-centric messaging.
2. Cost-Effective: Utilizing existing content from your user base requires zero additional investment.
3. Community Building: Spotlighting patient testimonials or success stories fosters a sense of trust and community.

• Idea #2: Webinar or Live Q&A + Collaboration with Complementary Service Providers

1. Why It Works:High Engagement: Real-time interaction in a live event format is far more engaging.
2. Reach Extension: Partnering with complementary service providers doubles your audience reach without additional costs.
3. Expert Positioning: This strategy allows you to position yourself as an industry thought leader.

• Idea #3: Reach Out to Past Patients with a Specific Offer/CTA

1. Why It Works:Personal Touch: A direct call or email can reignite trust and recall the value you've offered in the past.
2. Low-Hanging Fruit: Previous patients already know, like, and trust you, making them likelier to engage.
3. Clear CTA: A specific offer not only gives a reason for the contact but also expedites the decision-making process.