Is AI Coaching the Future of Physical Therapy?

WEBVTT

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And we're underway.

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In the second we go live, Dave disappears.

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He'll be back in a second,

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because that's how the internet works.

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Tony, good morning.

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How are you doing today, man?

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And you're all alone.

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I don't know if this, there we go.

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Today, we're going to bring in Dave.

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He's back.

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Tony will be back in a minute.

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Maybe it's my internet.

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Did I just boot you out of the live show?

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No,

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I hit like the done button on the top

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right.

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And I thought that was going

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to make me go full screen,

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but it just bounced me out.

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That done means I'm out of here.

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All right.

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Well,

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Tony must have hit the done button

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too because he dipped.

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But he'll be back because he

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knows how technology works.

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I shared this in the group chat yesterday.

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Apple, every once in a while,

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I don't know if they're

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breaking the internet anymore.

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but they definitely cause a

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kerfuffle whenever they

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announce new features or

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new new hardware and there

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there are some other things

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out uh in terms of hardware

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coming very very soon for

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for apple but I had dropped

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in the chat this ai health

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coach did you guys look

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into like what apple is

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actually the project

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mulberry which makes it

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seem very very cloak and

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dagger which I like love cloak and dagger

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um but have you clicked into

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this at all or do you guys

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know anything about project

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mulberry no you're gonna

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have to tell me about it

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all right so essentially

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Apple is looking to leverage the data.

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I mean, this was always coming.

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This was always very obvious.

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Leverage the data that people are openly,

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willingly giving their

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phone from a health perspective.

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How many hours you sleep,

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how many steps you take,

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how often your heart rate is above this.

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I mean, you can do heart rate,

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you can do blood oxygen,

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and some data purists might say, well,

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the data's okay,

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or it's measuring kind of good.

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Here's the thing, like a B minus all day,

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twenty four seven is pretty good,

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in my opinion, in terms of data.

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So essentially what they're

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trying to do is how can we

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give you behavioral nudges?

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I mean,

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your Apple Watch or my Apple Watch

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does that already when I've

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when I've been sitting down

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too long and I tell it I

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want to do I want to stand

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eight hours a day, whatever that means.

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I at least have to stand one

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minute per day for eight hours,

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which doesn't seem like a lot,

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but it's behavioral nudges.

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And we understand that

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that's what it's like.

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So Project Mulberry wants to

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leverage these things and

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be able to look like they

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want to be your virtual doctor.

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That's what that's what

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Project Mulberry is

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combining that data with

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twenty four seven

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personalization and

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personalized health guidance.

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They're looking to position themselves.

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I mean, correct me if I'm wrong,

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is the future of preventative care.

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Like if it think of all the

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things that we could think

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of now and a billion that

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we couldn't that.

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Apple could use that data to

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nudge you to do.

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So I want to stop there just

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by saying like, hey, listen, like,

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what do you think about this?

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Is this a competitive advantage?

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Is Apple going to sell this

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just to the consumer?

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Do they sell it to the PT or

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the doctor to harness their

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technology to then be the virtual doctor?

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Which would be the better option?

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I mean,

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they're probably selling it to

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companies like, I don't know, like,

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I don't want to say like Palantir.

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Palantir is some company that does, like,

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drones and, like,

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protecting our borders and

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stuff like that.

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I was going to say sell to

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pharmaceutical companies.

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I don't know if they'll be able to,

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if they would even want it or not.

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I don't understand fully why

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Apple is doing it.

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I mean, like,

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they have a very profitable...

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hardware approach, then they sell the,

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you know, iCloud and that type of stuff.

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They, you know, sell new iPhones.

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They have the iPad and other devices.

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I get like this sounds great.

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But I messaged you and Tony

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in the chat yesterday my

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already preconceived

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notions around like nudges

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are not going to change.

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Nudges are not going to change someone.

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They're not going to actually,

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in my opinion,

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like in mass across the country,

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nudges are not going to

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change people's behavior.

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They're not going to get them to walk more,

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move more, drink more water, sleep better,

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exercise more.

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I think for the most part,

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you either need some remote

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programming person that you pay

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I paid Michael Laviolette to write up a,

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we did three months and

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then I think we did another three months,

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six months total,

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maybe nine months or something.

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I paid him, he's a physical therapist.

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I paid him for writing up a

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workout for me.

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Then he would check in with

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me and it was a human

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checking in with me.

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If it's a push notification

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that checks in with me, as a human,

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I am numb to it.

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Most folks are numb to it.

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They're not gonna use it for

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behavior change.

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I don't really understand

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why Apple would do this.

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I think it is great,

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it's a great initiative,

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They're not going to make

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money from the consumers

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because no one puts value

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in a push notification

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nudge or whatever when it comes from AI.

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So I don't think it's even

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going to actually work,

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but they might use the data

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to then sell it to whoever

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that you didn't even

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approve of selling your data to.

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That is my...

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I don't know,

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my my intro commentary to this so far.

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Yeah, you said it was OK.

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It was just in the terms of the four.

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Yeah, yeah.

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You scrolled fifty times and

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you accept terms.

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Yeah, yeah.

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So I agree.

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But like, all right.

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So I think you can steal this from Apple.

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and you don't even have to

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hire developers I think the

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idea here would be be more

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of the coach not just the

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clinician so this is where

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I think the technology and

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remote therapeutic

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monitoring sort of come

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into play which is I did

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this when I had a triathlon

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coach I I hired kevin who

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was a pt student at the

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time but a really really

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great triathlete and he

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would write up a week or

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remember this a week or

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two's worth of workouts

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where I was like, well,

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how come you just didn't

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give me six months worth of workouts?

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And, of course, he logically was like,

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well,

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I didn't see how you did on the

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first week or two,

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and I'm going to adjust the

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week or two based on this.

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Or like, hey, man,

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I got to travel for work.

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So I physically can't work

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out on these days,

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so he's going to modify that.

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I look at this as how did

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you do or how are we doing?

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Show me.

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So here's a cool upsell, I think,

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when I was coming up with

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this this morning and last

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night that I think would

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work well for Dave Kittle.

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which is remote Dave,

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like remote therapeutic monitoring.

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We'll give it some name, right?

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With it,

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it's a package that you're going

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to monitor.

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Now there's therapeutic,

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remote therapeutic monitoring, right?

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But with it comes an Apple,

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comes an Apple watch.

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So now as the program is like, here,

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you say you want to get better.

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You want my eyes on you,

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my professional expertise.

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I have to see the data.

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Just saying, yes,

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I did my exercise three times,

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exactly like you showed me, Dr. Dave.

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Of course I did.

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Precisely when you told me to do it,

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how many times you told me.

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Let's take a look at how

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you're doing and what are the metrics.

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So now instead of maybe the KPI being,

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was compliant with a GP,

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it was able to go X number

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of steps or raise their

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heart rate above this rate

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for X number of minutes and days.

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And now you can set.

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More relatable, more specific, more

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more valuable KPIs and you can prove it.

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Right.

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And like, there's that feedback loop.

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So yeah,

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the people who are never going to do it,

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they're never going to do it.

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Right.

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But the people who are like,

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I'm on the end of the diving board.

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If you give me a ball to

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chase or a thing to score, I will,

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I'm more apt to do it.

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So Tony, Dave, I was saying, Tony,

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I was saying to Dave that a

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package could be

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Dave's going to now remotely

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therapeutic monitor you.

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With it comes an Apple Watch.

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I'm going to have all this data.

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Apple's big into it.

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I'm going to be able to get

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eyes on you even when you're not here.

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And now the in-person visit

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is more valuable.

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Now it's not just let me

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watch you do your bridges.

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Let me watch you do your squats,

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which everybody holds as low value anyway,

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right?

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People who've never

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experienced PT come to a

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clinic and they're like, what's like,

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I mean,

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I would love to know the common

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thoughts going through people's heads,

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but like, I could do this at home.

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Why do I need you?

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As Dave said, there's YouTube videos.

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I could do this.

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So make it valuable.

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And now it feels more like I

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have my PT unless I go to

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PT or this is something I have to do.

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So I don't think you need

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Apple to do anything different.

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I think if you harness the

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fact that like Apple has

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all this stuff and I can

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use this with you for your specific goals,

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this feels like a yes and to Apple.

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Yeah, for sure.

00:08:29.124 --> 00:08:30.845
I mean, all the technology exists.

00:08:30.944 --> 00:08:32.285
We can track everything.

00:08:34.187 --> 00:08:35.467
We've talked about this a

00:08:35.567 --> 00:08:37.308
bunch over the years.

00:08:38.350 --> 00:08:39.350
It just depends.

00:08:39.370 --> 00:08:40.071
Like, whoop,

00:08:40.510 --> 00:08:42.572
there's all these devices out there.

00:08:42.952 --> 00:08:44.352
Everything from a five

00:08:44.393 --> 00:08:47.235
dollar pedometer to take a

00:08:47.274 --> 00:08:48.895
screenshot on your phone.

00:08:48.936 --> 00:08:51.216
My iPhone has the health app

00:08:51.256 --> 00:08:52.317
that you can see how many

00:08:52.378 --> 00:08:54.438
steps to something like

00:08:54.458 --> 00:08:55.480
you're talking about where

00:08:55.519 --> 00:08:57.100
it's actually monitoring everything.

00:08:58.164 --> 00:08:59.066
that stuff is there.

00:08:59.086 --> 00:09:00.187
Just got to incorporate it.

00:09:00.888 --> 00:09:02.688
Sam says that he has a program like this.

00:09:03.070 --> 00:09:04.630
He likes a watch to track

00:09:04.671 --> 00:09:05.471
aerobic exercise.

00:09:05.511 --> 00:09:06.432
Personally, he likes Garmin.

00:09:06.491 --> 00:09:06.753
Again,

00:09:06.993 --> 00:09:07.753
these things are going to have

00:09:08.293 --> 00:09:09.514
positives and negatives, right?

00:09:09.534 --> 00:09:11.035
In terms of like data accuracy,

00:09:11.316 --> 00:09:12.537
we're not getting into the weeds there,

00:09:12.817 --> 00:09:16.520
but using it as a carrot and not a stick,

00:09:17.081 --> 00:09:17.301
I think.

00:09:18.662 --> 00:09:21.083
I believe in the U S it's

00:09:21.183 --> 00:09:22.686
only going to work if there's some

00:09:25.852 --> 00:09:27.374
There's another human that

00:09:27.413 --> 00:09:29.595
is in the mix of this offering.

00:09:29.615 --> 00:09:30.416
Why?

00:09:31.076 --> 00:09:31.976
I agree, but why?

00:09:31.996 --> 00:09:34.538
Because people need accountability.

00:09:34.859 --> 00:09:36.038
People are more accountable

00:09:36.078 --> 00:09:37.039
to another person.

00:09:37.080 --> 00:09:38.480
Like if I have this,

00:09:38.701 --> 00:09:39.961
like we've been doing it for so long now,

00:09:39.981 --> 00:09:41.062
this is a habit every Tuesday,

00:09:41.081 --> 00:09:41.543
Thursday morning.

00:09:41.602 --> 00:09:43.183
But when we first started,

00:09:43.203 --> 00:09:44.484
it was like a calendar invite.

00:09:44.965 --> 00:09:47.525
And I would have not urgency,

00:09:47.546 --> 00:09:48.866
but I would be like, oh,

00:09:48.907 --> 00:09:50.187
like I have this call with

00:09:50.207 --> 00:09:50.768
Tony and Jimmy.

00:09:50.788 --> 00:09:51.528
And if I don't show up,

00:09:51.548 --> 00:09:53.250
then I don't look good.

00:09:53.429 --> 00:09:55.091
great or I'm leaving them

00:09:55.150 --> 00:09:56.610
hanging or whatever but if

00:09:56.711 --> 00:09:57.831
it's if it's a push

00:09:57.870 --> 00:09:58.892
notification from apple

00:09:58.912 --> 00:10:00.111
that says like hey why

00:10:00.152 --> 00:10:00.912
don't you walk around the

00:10:00.932 --> 00:10:02.293
block it's not going to

00:10:02.332 --> 00:10:03.793
work it is right this this

00:10:03.832 --> 00:10:05.413
one and I and I tony was

00:10:05.474 --> 00:10:06.813
offline but I said it to

00:10:06.854 --> 00:10:08.695
jimmy but the the messaging

00:10:08.735 --> 00:10:09.995
that I sent yesterday which

00:10:10.054 --> 00:10:11.716
is my already preconceived

00:10:11.755 --> 00:10:13.216
notions around you know

00:10:13.376 --> 00:10:14.496
whatever the whatever the

00:10:14.517 --> 00:10:15.537
approximate stats are forty

00:10:15.576 --> 00:10:17.437
percent of the united states is obese

00:10:18.595 --> 00:10:19.796
probably sixty percent are

00:10:19.875 --> 00:10:21.337
overweight or have blood

00:10:21.357 --> 00:10:22.499
work that is out of the

00:10:22.578 --> 00:10:24.681
normal ranges and so a push

00:10:24.701 --> 00:10:25.822
notification from Apple

00:10:25.841 --> 00:10:27.024
that says like hey are you

00:10:27.063 --> 00:10:28.065
starting your day like

00:10:28.105 --> 00:10:29.346
drink eight ounces of water

00:10:29.666 --> 00:10:30.567
and then why don't you know

00:10:30.847 --> 00:10:31.828
go walk around the block

00:10:31.869 --> 00:10:32.509
and let me know how you

00:10:32.548 --> 00:10:34.010
feel like people are

00:10:34.110 --> 00:10:35.392
already numb to all these

00:10:35.432 --> 00:10:36.413
push notifications and

00:10:36.533 --> 00:10:37.754
emails and messages and

00:10:38.235 --> 00:10:41.057
Whatever the mindfulness app

00:10:41.077 --> 00:10:42.379
that comes on my Apple Watch,

00:10:42.539 --> 00:10:44.182
and I get a notification on

00:10:44.201 --> 00:10:45.062
my Apple Watch that says,

00:10:45.123 --> 00:10:46.163
are you starting your day?

00:10:46.423 --> 00:10:47.325
And it's like, eight a.m.,

00:10:47.345 --> 00:10:48.485
and we've been up since six a.m.

00:10:48.506 --> 00:10:50.128
It's like, I started my day two hours ago.

00:10:50.908 --> 00:10:51.669
It doesn't even make sense.

00:10:52.029 --> 00:10:53.251
But you're right, Jimmy.

00:10:53.331 --> 00:10:54.953
I agree with you if there's

00:10:54.994 --> 00:10:56.495
a package that says,

00:10:57.296 --> 00:10:58.876
I'm going to,

00:10:58.956 --> 00:11:00.418
a patient that has chronic back pain,

00:11:00.437 --> 00:11:01.278
neuropathy, whatever,

00:11:01.339 --> 00:11:03.581
total knee replacement, a year ago,

00:11:03.640 --> 00:11:04.621
total knee replacement, whatever.

00:11:05.142 --> 00:11:07.082
And, you know, Tony, Jimmy, or myself,

00:11:07.102 --> 00:11:09.085
we sell this package of an

00:11:09.225 --> 00:11:10.846
Apple Watch to track your stat,

00:11:11.245 --> 00:11:12.267
to track your pedometer,

00:11:12.307 --> 00:11:14.028
your steps per day, all of that,

00:11:14.369 --> 00:11:16.289
and tied into the in-person

00:11:16.409 --> 00:11:18.292
or a remote coaching

00:11:18.912 --> 00:11:21.533
virtual programming component, then yes,

00:11:21.614 --> 00:11:22.455
I believe it could work.

00:11:22.975 --> 00:11:24.495
Watch is free as long as you

00:11:24.535 --> 00:11:25.496
go through the twelve months.

00:11:25.777 --> 00:11:26.076
Right.

00:11:26.277 --> 00:11:27.658
Watch as long as like use

00:11:27.677 --> 00:11:28.938
that like you want the watch.

00:11:29.078 --> 00:11:30.139
So you have to do the thing

00:11:30.480 --> 00:11:31.700
like a free watch.

00:11:31.980 --> 00:11:33.380
My program is only two or three grand,

00:11:33.400 --> 00:11:34.241
but it's a free watch.

00:11:34.682 --> 00:11:34.981
Right.

00:11:35.722 --> 00:11:38.304
You got to give the watch back.

00:11:38.485 --> 00:11:39.926
So, Dave, let me ask you,

00:11:40.005 --> 00:11:40.885
I've been meaning to talk

00:11:40.905 --> 00:11:41.746
to you about this.

00:11:42.167 --> 00:11:44.107
Have you seen the new videos

00:11:44.148 --> 00:11:46.308
put out by the new Google

00:11:46.809 --> 00:11:48.610
video AI video generator?

00:11:50.811 --> 00:11:51.591
Uh,

00:11:51.671 --> 00:11:53.932
one of the Gemini commercials or it's

00:11:53.993 --> 00:11:54.893
not Gemini.

00:11:54.952 --> 00:11:56.734
It's like VO or something.

00:11:56.913 --> 00:11:57.715
I should know.

00:11:57.794 --> 00:11:59.375
I was just looking at it this morning.

00:12:00.015 --> 00:12:03.077
These videos are freaking me out.

00:12:03.577 --> 00:12:05.918
So, so they're, they're videos.

00:12:05.999 --> 00:12:06.620
They're there.

00:12:06.740 --> 00:12:07.740
They have audio,

00:12:07.820 --> 00:12:08.900
which I don't think any of

00:12:08.921 --> 00:12:10.741
the other major video

00:12:10.761 --> 00:12:13.202
platforms do their videos.

00:12:13.243 --> 00:12:14.903
Just like this, you and I talking,

00:12:15.384 --> 00:12:17.346
they're very real humans.

00:12:17.466 --> 00:12:18.086
And they're like,

00:12:18.695 --> 00:12:21.155
The, you know, I am not just a prompt,

00:12:21.355 --> 00:12:23.557
I am a real person and it

00:12:23.677 --> 00:12:25.457
is shockingly real.

00:12:26.418 --> 00:12:26.918
You,

00:12:27.818 --> 00:12:29.940
I feel like this is something that's

00:12:29.980 --> 00:12:33.061
going to genuinely replace you, me,

00:12:33.221 --> 00:12:33.861
all of us.

00:12:34.861 --> 00:12:36.003
And the difference is when

00:12:36.263 --> 00:12:39.183
AI is the one that's doing the motivation,

00:12:39.264 --> 00:12:40.644
doing the accountability,

00:12:40.725 --> 00:12:43.105
holding somebody's feet to the fire.

00:12:44.005 --> 00:12:46.167
AI can pull all of our strings.

00:12:46.307 --> 00:12:48.466
AI understands all of our fears,

00:12:48.527 --> 00:12:50.768
all of our insecurities.

00:12:52.227 --> 00:12:53.048
I think everything you're

00:12:53.067 --> 00:12:54.229
saying is accurate,

00:12:54.269 --> 00:12:55.688
but AI can do it better

00:12:55.708 --> 00:12:57.649
than a human motivator can do it.

00:12:58.190 --> 00:13:00.210
Especially an AI that's with us,

00:13:00.250 --> 00:13:03.510
the whole idea that open AI

00:13:04.211 --> 00:13:06.094
Got the guy, Ives,

00:13:06.193 --> 00:13:07.315
I think his last name is,

00:13:07.335 --> 00:13:10.136
from Apple to come on board

00:13:10.236 --> 00:13:11.738
and design a new device,

00:13:11.778 --> 00:13:13.099
whether it's a phone or

00:13:13.198 --> 00:13:15.600
something that records

00:13:15.640 --> 00:13:17.543
everything visually, audio.

00:13:18.102 --> 00:13:19.563
It is going to be ridiculous

00:13:19.684 --> 00:13:21.966
how much this device understands.

00:13:22.386 --> 00:13:24.388
Just like we're talking about,

00:13:25.609 --> 00:13:26.610
I want to buy a new bike.

00:13:26.629 --> 00:13:27.831
And then I start seeing bike

00:13:28.051 --> 00:13:30.513
ads through my social media,

00:13:30.572 --> 00:13:32.414
following me on Google, on Facebook,

00:13:32.475 --> 00:13:33.535
on all the platforms.

00:13:34.056 --> 00:13:36.059
This is that times a thousand.

00:13:36.660 --> 00:13:39.826
So I do think the AI is

00:13:39.846 --> 00:13:40.609
going to do it better.

00:13:40.629 --> 00:13:41.389
What source?

00:13:41.451 --> 00:13:42.032
Go ahead.

00:13:43.755 --> 00:13:45.577
So right now we're in is

00:13:45.658 --> 00:13:47.080
June tenth of twenty twenty five.

00:13:47.220 --> 00:13:49.902
And Billie Jean, you know, the guy,

00:13:49.961 --> 00:13:52.485
Billie Jean, Billie Jean marketing,

00:13:52.764 --> 00:13:54.366
Billie Jean, the genius, whatever,

00:13:54.787 --> 00:13:55.827
you know, buy my stuff, whatever.

00:13:55.847 --> 00:13:57.809
Yeah, he's a big he's a big marketer.

00:13:57.850 --> 00:14:00.092
He runs leads for small businesses.

00:14:00.133 --> 00:14:00.893
He's got I think he's in

00:14:00.913 --> 00:14:01.793
like San Diego or whatever.

00:14:02.294 --> 00:14:04.756
He posts videos on his Instagram and.

00:14:05.738 --> 00:14:06.899
I'm watching them tony and

00:14:06.938 --> 00:14:08.139
they're really good I agree

00:14:08.159 --> 00:14:09.280
they're really good and

00:14:09.301 --> 00:14:10.543
it's a selfie video of him

00:14:11.283 --> 00:14:13.544
and he's talking and then

00:14:14.446 --> 00:14:15.346
as the video is playing

00:14:15.366 --> 00:14:16.107
eventually it says like

00:14:16.168 --> 00:14:17.168
this is actually not me

00:14:17.208 --> 00:14:19.049
this is an ai video and

00:14:19.070 --> 00:14:19.850
then the caption says

00:14:19.870 --> 00:14:20.471
something like can you

00:14:20.491 --> 00:14:22.113
comment below like zero to

00:14:22.173 --> 00:14:25.697
ten on the level of uh

00:14:25.856 --> 00:14:27.097
reality or realness or

00:14:27.138 --> 00:14:28.458
whatever like actually like

00:14:28.479 --> 00:14:28.980
that you think it

00:14:29.600 --> 00:14:31.480
looks like if ten is a real person,

00:14:31.681 --> 00:14:34.643
or if zero is a real person and ten is AI,

00:14:34.663 --> 00:14:35.582
whatever, pick a number.

00:14:36.384 --> 00:14:37.063
And I'm watching these

00:14:37.083 --> 00:14:38.745
videos in twenty twenty five.

00:14:39.024 --> 00:14:39.985
And yes, they're good.

00:14:40.046 --> 00:14:40.745
Yes, they're close.

00:14:41.326 --> 00:14:43.147
But you could still see like, oh,

00:14:43.246 --> 00:14:44.248
and then I get distracted.

00:14:44.268 --> 00:14:45.688
Then I'm like, oh, this then I'm like,

00:14:45.788 --> 00:14:47.229
this is actually not a real human.

00:14:47.830 --> 00:14:49.471
And so then I miss this whole message on

00:14:51.366 --> 00:14:52.167
I get the whole message,

00:14:52.187 --> 00:14:53.788
but his message is like now

00:14:53.828 --> 00:14:55.009
he's saying sell these

00:14:55.049 --> 00:14:56.270
types of videos to business

00:14:56.350 --> 00:14:58.052
owners for content, for social media,

00:14:58.373 --> 00:14:59.594
and you can use Sona or

00:15:00.114 --> 00:15:00.955
whatever these platforms

00:15:00.995 --> 00:15:02.615
are to make videos.

00:15:02.895 --> 00:15:03.856
So anyway, go ahead, Jimmy.

00:15:04.697 --> 00:15:04.898
Yeah,

00:15:04.957 --> 00:15:05.698
I was going to say like the

00:15:05.739 --> 00:15:06.720
psychological levers we're

00:15:06.759 --> 00:15:07.841
talking about a second ago,

00:15:07.880 --> 00:15:10.081
which is if I know AI or my

00:15:10.142 --> 00:15:11.524
phone is the one saying like,

00:15:11.583 --> 00:15:12.203
good morning,

00:15:12.244 --> 00:15:13.125
make sure to drink eight

00:15:13.144 --> 00:15:13.826
glasses of water.

00:15:14.426 --> 00:15:15.606
Apple sort of already baked

00:15:15.647 --> 00:15:17.307
that into the cake on how to make it.

00:15:17.326 --> 00:15:18.168
So I don't know if you,

00:15:18.187 --> 00:15:20.489
do you guys use Apple watches with, okay.

00:15:20.528 --> 00:15:23.250
So I'm connected to my buddy, Brian,

00:15:23.509 --> 00:15:25.191
and I can tell when he starts a workout.

00:15:25.956 --> 00:15:26.576
And I can tell when he

00:15:26.596 --> 00:15:28.236
closes his rings and he he

00:15:28.256 --> 00:15:29.638
can tell when I close mine.

00:15:29.898 --> 00:15:30.818
So there is that element.

00:15:30.839 --> 00:15:32.519
So you could quite simply

00:15:32.599 --> 00:15:34.019
you would have to develop any program.

00:15:34.039 --> 00:15:34.980
You could just say you

00:15:35.041 --> 00:15:36.081
follow me on this watch.

00:15:36.140 --> 00:15:37.062
Now I'm following now.

00:15:37.221 --> 00:15:37.741
You might have to get a

00:15:37.782 --> 00:15:38.601
separate account because if

00:15:38.621 --> 00:15:39.442
you have a couple of patients,

00:15:39.462 --> 00:15:39.903
you're doing this.

00:15:39.923 --> 00:15:40.624
You don't want to be getting

00:15:40.663 --> 00:15:41.244
dings all day.

00:15:41.524 --> 00:15:42.403
But that's how you'd be able

00:15:42.423 --> 00:15:45.405
to organize this and see their data.

00:15:45.566 --> 00:15:46.947
And you can I'm sure there's

00:15:46.966 --> 00:15:47.767
an easy way to be able to

00:15:47.846 --> 00:15:49.067
swap the deeper data.

00:15:49.591 --> 00:15:49.870
Yes,

00:15:49.990 --> 00:15:51.673
I have another quick story that

00:15:51.913 --> 00:15:53.933
confirms my bias around the

00:15:53.994 --> 00:15:56.375
human component to this versus virtual.

00:15:56.775 --> 00:15:58.357
I have a buddy, Juan Gonzalez.

00:15:58.378 --> 00:15:59.818
He lives in, I think he's in Spain.

00:15:59.859 --> 00:16:00.859
He was in Spain, then Germany,

00:16:00.879 --> 00:16:01.720
and now he's back in Spain.

00:16:02.259 --> 00:16:03.201
And we did the same thing on

00:16:03.280 --> 00:16:03.881
Apple Watches.

00:16:03.922 --> 00:16:06.884
We connected our workouts or whatever,

00:16:06.943 --> 00:16:07.124
right?

00:16:07.163 --> 00:16:08.784
So like, what is it?

00:16:09.004 --> 00:16:09.586
They compare,

00:16:09.686 --> 00:16:10.986
is it calories per day or

00:16:11.027 --> 00:16:12.008
what's the main metric?

00:16:12.028 --> 00:16:13.168
Yeah, something like that.

00:16:14.068 --> 00:16:17.033
And so he said it to like, I don't know,

00:16:17.712 --> 00:16:18.975
a thousand a day or

00:16:19.215 --> 00:16:20.135
whatever the number was.

00:16:20.676 --> 00:16:22.258
And we did like a challenge together.

00:16:22.298 --> 00:16:23.158
So it's like he and I,

00:16:23.339 --> 00:16:25.341
he versus I. And you guys know,

00:16:25.400 --> 00:16:26.142
I don't know if you,

00:16:26.162 --> 00:16:26.763
I think you guys know,

00:16:26.783 --> 00:16:28.144
but if you don't know, now you know,

00:16:28.325 --> 00:16:29.326
I'm super competitive.

00:16:29.846 --> 00:16:33.070
And I absolutely did more.

00:16:33.710 --> 00:16:34.770
on purpose when we were

00:16:34.791 --> 00:16:36.370
doing these I made sure

00:16:36.410 --> 00:16:37.371
like and he's ahead of us

00:16:37.392 --> 00:16:38.572
whatever spain is like six

00:16:38.611 --> 00:16:40.212
hours ahead or something so

00:16:40.452 --> 00:16:41.153
I would wake up and he

00:16:41.173 --> 00:16:42.014
would like already be doing

00:16:42.053 --> 00:16:42.953
stuff and I'd be like oh

00:16:43.053 --> 00:16:43.914
and like this is when I was

00:16:43.934 --> 00:16:44.894
seeing patients so I was

00:16:44.955 --> 00:16:45.895
walking around seeing

00:16:45.936 --> 00:16:47.475
patients and coming home

00:16:47.495 --> 00:16:48.496
and working out or running

00:16:48.636 --> 00:16:51.138
extra just to beat him and

00:16:51.197 --> 00:16:53.038
I beat him every single challenge

00:16:54.495 --> 00:16:55.436
And he won.

00:16:55.475 --> 00:16:56.756
If you're listening, I love you, man.

00:16:56.777 --> 00:16:59.058
But do you want to hear a funny way of.

00:17:00.139 --> 00:17:02.880
But real quick, if this was like, you know,

00:17:03.381 --> 00:17:05.903
Marty, the Apple bot versus me,

00:17:05.963 --> 00:17:07.825
like it's not going to move

00:17:07.884 --> 00:17:10.426
me to run more or wake up

00:17:10.467 --> 00:17:11.948
more and go walk and move more.

00:17:12.028 --> 00:17:12.488
I don't think.

00:17:13.088 --> 00:17:14.549
And I'm and I'm super active.

00:17:14.890 --> 00:17:15.631
I will tell you, though,

00:17:15.671 --> 00:17:17.251
Peloton and Apple have both

00:17:17.512 --> 00:17:19.974
figured out that sometimes – well,

00:17:19.994 --> 00:17:20.915
different levers motivate

00:17:20.935 --> 00:17:21.876
different people because

00:17:21.896 --> 00:17:22.718
there are awards.

00:17:22.738 --> 00:17:24.199
There's medals you can win.

00:17:24.499 --> 00:17:25.961
And I did the close your

00:17:26.601 --> 00:17:28.442
move ring thirty-two times

00:17:28.462 --> 00:17:29.364
in the last thirty-two days,

00:17:29.403 --> 00:17:30.164
so I get that thing.

00:17:30.464 --> 00:17:31.045
But do you want to hear a

00:17:31.125 --> 00:17:32.507
funny way about – there was

00:17:32.527 --> 00:17:34.429
a group of people who live on a street,

00:17:34.449 --> 00:17:35.249
a cul-de-sac,

00:17:35.269 --> 00:17:36.790
a bunch of families somewhere.

00:17:37.391 --> 00:17:39.912
and they all connected their apps, right?

00:17:39.932 --> 00:17:41.313
So they, all their watches are connected.

00:17:41.353 --> 00:17:42.712
So when one of them starts to work out,

00:17:42.772 --> 00:17:43.453
everybody knows.

00:17:44.114 --> 00:17:45.454
And these people would connect.

00:17:46.055 --> 00:17:46.954
And whenever a husband and

00:17:46.994 --> 00:17:47.955
wife would be together,

00:17:48.336 --> 00:17:49.957
they'd select wrestling.

00:17:50.717 --> 00:17:51.977
So the whole neighborhood

00:17:52.037 --> 00:17:53.278
knew who was wrestling and

00:17:53.317 --> 00:17:54.878
how long and how many calories.

00:17:55.219 --> 00:17:56.298
So it's just taking its

00:17:56.378 --> 00:17:57.460
gamification of movement.

00:17:57.579 --> 00:17:58.920
Yes.

00:17:58.960 --> 00:17:59.961
So this segment,

00:17:59.980 --> 00:18:02.061
we're talking about AI health coaches.

00:18:02.082 --> 00:18:02.521
Is that what

00:18:03.023 --> 00:18:05.765
yeah apple you know okay so

00:18:05.785 --> 00:18:07.086
have you guys heard gary

00:18:07.125 --> 00:18:09.926
v's position on by the the

00:18:10.007 --> 00:18:11.367
people who are being born

00:18:11.407 --> 00:18:13.248
right now like dave's kids

00:18:13.288 --> 00:18:16.029
generation most likely

00:18:16.109 --> 00:18:17.809
somebody in that generation

00:18:17.890 --> 00:18:19.010
is going to marry

00:18:19.090 --> 00:18:21.711
officially marry this is a like

00:18:22.230 --> 00:18:24.330
have a marriage between a

00:18:24.411 --> 00:18:26.412
human and some sort of

00:18:26.491 --> 00:18:27.451
artificial intelligence.

00:18:27.491 --> 00:18:28.593
Have you heard this position?

00:18:29.073 --> 00:18:30.354
No, but it doesn't surprise me,

00:18:30.394 --> 00:18:31.094
but it does creep me out.

00:18:31.114 --> 00:18:31.894
I mean, I just don't understand.

00:18:32.035 --> 00:18:34.336
Yeah, well, so, you know,

00:18:34.375 --> 00:18:36.777
to think that a human, and I believe it,

00:18:36.856 --> 00:18:38.156
can have such a deep

00:18:38.217 --> 00:18:40.238
emotional connection to a robot,

00:18:40.838 --> 00:18:43.480
a robot that understands the dopamine,

00:18:44.000 --> 00:18:45.421
understands emotion,

00:18:45.560 --> 00:18:48.021
understands physiology, can say things,

00:18:48.061 --> 00:18:48.701
do things.

00:18:49.142 --> 00:18:50.163
And of course, you know,

00:18:51.621 --> 00:18:52.740
This is just like,

00:18:52.840 --> 00:18:54.781
if you can have that kind of connection,

00:18:54.821 --> 00:18:56.343
you can have a robot that

00:18:56.403 --> 00:18:59.023
can motivate you to exercise more,

00:18:59.183 --> 00:19:00.624
eat healthier, do whatever.

00:19:02.325 --> 00:19:04.006
And like you, I agree.

00:19:04.086 --> 00:19:05.746
I believe that humans are

00:19:05.786 --> 00:19:06.767
going to connect.

00:19:07.186 --> 00:19:08.106
There is a theory,

00:19:08.406 --> 00:19:09.387
I think we discussed it

00:19:09.488 --> 00:19:10.448
once a long time ago,

00:19:10.667 --> 00:19:13.849
that why haven't other,

00:19:13.890 --> 00:19:15.190
if you believe in aliens,

00:19:15.250 --> 00:19:17.171
why haven't they populated the universe?

00:19:17.651 --> 00:19:18.971
There is a theory that as

00:19:19.011 --> 00:19:20.833
you grow technologically,

00:19:21.273 --> 00:19:22.193
you don't go out.

00:19:22.855 --> 00:19:24.957
You have no desire to go out anymore.

00:19:24.997 --> 00:19:26.017
You go in.

00:19:26.577 --> 00:19:28.259
And so if there are aliens

00:19:28.318 --> 00:19:29.140
on other planets,

00:19:29.180 --> 00:19:30.221
the whole idea is that they

00:19:30.240 --> 00:19:31.662
are so satisfied and happy

00:19:31.701 --> 00:19:33.603
that they just stay within themselves.

00:19:35.203 --> 00:19:36.724
That's a whole different conversation.

00:19:36.785 --> 00:19:39.047
But I definitely think that

00:19:39.166 --> 00:19:40.448
you can have such a deep

00:19:40.508 --> 00:19:42.190
connection to artificial

00:19:42.230 --> 00:19:45.432
intelligence that you want to marry it.

00:19:45.785 --> 00:19:47.347
Like, it's just incredible.

00:19:47.508 --> 00:19:50.011
It's not creepy at all.

00:19:50.291 --> 00:19:51.294
I want to use it to motivate

00:19:51.314 --> 00:19:52.836
people to be a little healthier.

00:19:53.826 --> 00:19:56.967
Maybe not wrestle with it.

00:19:57.107 --> 00:19:57.948
What else is on your mind?

00:19:57.968 --> 00:20:01.509
But I think the Apple, the Google,

00:20:01.569 --> 00:20:02.569
the Amazons,

00:20:02.970 --> 00:20:04.911
they do move the needle in

00:20:05.310 --> 00:20:06.071
sort of everything.

00:20:06.092 --> 00:20:07.771
So it's like, why is Apple, Dave,

00:20:07.791 --> 00:20:08.673
I think you were saying a minute ago,

00:20:08.732 --> 00:20:10.334
why Apple has iPad and phones?

00:20:10.993 --> 00:20:13.315
Why are they getting into this?

00:20:13.434 --> 00:20:14.434
I think they're smart enough

00:20:14.454 --> 00:20:15.455
to know that they need to

00:20:15.476 --> 00:20:16.496
be doing other things.

00:20:16.717 --> 00:20:17.817
They need to have a project

00:20:17.936 --> 00:20:19.278
mulberry in like every

00:20:19.337 --> 00:20:21.778
vertical or crossing verticals.

00:20:22.479 --> 00:20:25.501
Um, or else if someone else develops it,

00:20:25.541 --> 00:20:26.803
if Amazon were to develop it,

00:20:26.843 --> 00:20:28.002
you're light years behind

00:20:28.023 --> 00:20:28.663
by the time I started.

00:20:28.703 --> 00:20:29.884
So you need to sort of have

00:20:30.065 --> 00:20:32.467
R and D running on all these things.

00:20:32.727 --> 00:20:34.008
So, I mean,

00:20:34.048 --> 00:20:35.009
didn't jobs say they're not a

00:20:35.048 --> 00:20:36.170
computer company, right?

00:20:36.309 --> 00:20:37.290
They're like an idea company

00:20:37.310 --> 00:20:37.851
or something like that.

00:20:37.871 --> 00:20:38.050
So like,

00:20:38.070 --> 00:20:39.471
that's a little how you look at it.

00:20:39.511 --> 00:20:41.354
And I think Bezos is a, you know,

00:20:41.394 --> 00:20:43.615
disciple of jobs and philosophy.

00:20:43.655 --> 00:20:45.096
They all sort of look at it like that.

00:20:45.477 --> 00:20:46.478
So I think these technology

00:20:46.538 --> 00:20:49.140
companies are like, we are human beings.

00:20:50.491 --> 00:20:50.711
You know,

00:20:50.872 --> 00:20:52.553
race companies and we have to be

00:20:52.633 --> 00:20:53.553
all things to all people

00:20:53.573 --> 00:20:54.553
because we don't know.

00:20:55.114 --> 00:20:56.233
Maybe someone invents like

00:20:56.253 --> 00:20:57.493
an implantable eye thing

00:20:57.515 --> 00:20:58.494
where we don't need iPads

00:20:58.535 --> 00:20:59.134
anymore because I have a

00:20:59.214 --> 00:21:00.355
screen on my retina.

00:21:00.455 --> 00:21:01.816
Like and then what do we do about iPads?

00:21:01.836 --> 00:21:02.115
Nothing.

00:21:03.176 --> 00:21:05.017
So there there is a contact

00:21:05.096 --> 00:21:06.897
lens that has been developed.

00:21:07.577 --> 00:21:09.641
that sits on the eyeball

00:21:09.681 --> 00:21:11.584
that displays a screen that

00:21:11.624 --> 00:21:13.105
you can see the limitation

00:21:13.145 --> 00:21:15.128
to that right now is the

00:21:15.189 --> 00:21:17.172
heat production and the battery life.

00:21:17.673 --> 00:21:19.576
But like that already exists.

00:21:19.675 --> 00:21:20.576
It's already there.

00:21:21.298 --> 00:21:23.801
Going back real quick to a Gary V is, um,

00:21:24.385 --> 00:21:25.626
He was the first person I

00:21:25.666 --> 00:21:27.428
heard say Instagram is

00:21:27.488 --> 00:21:28.989
probably the number one

00:21:29.069 --> 00:21:31.131
most successful fitness app

00:21:31.671 --> 00:21:33.011
ever created on the planet.

00:21:33.593 --> 00:21:34.894
Because Instagram

00:21:35.034 --> 00:21:36.494
understands and has gotten

00:21:36.555 --> 00:21:39.616
humans to go do things in nature,

00:21:39.696 --> 00:21:41.419
physical fitness activity

00:21:41.878 --> 00:21:43.460
that if they couldn't share

00:21:43.519 --> 00:21:44.701
the photo or the video,

00:21:44.760 --> 00:21:45.642
they wouldn't do it.

00:21:46.351 --> 00:21:47.531
You know, so again,

00:21:47.612 --> 00:21:48.553
I think when we're thinking

00:21:48.593 --> 00:21:49.614
about motivation,

00:21:49.693 --> 00:21:51.275
we have to go outside of

00:21:51.355 --> 00:21:52.336
what we're used to.

00:21:52.955 --> 00:21:54.576
And there are going to be

00:21:54.636 --> 00:21:56.019
motivators that we're not

00:21:56.058 --> 00:21:57.380
even considering right now.

00:21:57.940 --> 00:21:58.800
I mean, the event,

00:21:59.101 --> 00:22:00.221
so I'm in Long Island right now.

00:22:00.642 --> 00:22:01.682
And the event that I was at

00:22:01.722 --> 00:22:02.784
yesterday is for a

00:22:02.864 --> 00:22:04.325
nonprofit called Man Cave Health.

00:22:04.785 --> 00:22:06.125
And Man Cave Health is just like, hey,

00:22:06.165 --> 00:22:08.248
listen, prostate cancer is bad.

00:22:08.647 --> 00:22:09.788
And getting tested for it is

00:22:09.848 --> 00:22:11.170
actually not as bad as it used to be.

00:22:11.471 --> 00:22:12.310
I mean, we used to, you know,

00:22:12.330 --> 00:22:12.731
all the jokes.

00:22:12.811 --> 00:22:14.393
I heard they don't do the finger anymore.

00:22:15.028 --> 00:22:15.890
They don't do the finger anymore.

00:22:16.069 --> 00:22:16.289
Yeah.

00:22:16.670 --> 00:22:17.130
It's a PC.

00:22:17.611 --> 00:22:18.611
I did a blood test yesterday.

00:22:18.730 --> 00:22:19.211
I got tested.

00:22:19.571 --> 00:22:20.853
It took me longer to sign

00:22:20.893 --> 00:22:22.953
the waiver than it did to do the test,

00:22:23.114 --> 00:22:24.634
to the blood test, right?

00:22:24.674 --> 00:22:26.135
So Man Cave Health is so

00:22:26.195 --> 00:22:27.217
smart because they

00:22:27.336 --> 00:22:29.617
understand that sometimes

00:22:30.137 --> 00:22:31.778
the direct route would be

00:22:32.039 --> 00:22:33.800
hospitals should have marketing teams,

00:22:34.020 --> 00:22:34.401
and they do.

00:22:34.701 --> 00:22:35.741
So then why can't they market?

00:22:35.961 --> 00:22:37.383
Because they're hospital marketing teams.

00:22:39.044 --> 00:22:40.724
So Chris at Man Cave Health

00:22:40.984 --> 00:22:42.465
sees this and is a smart guy.

00:22:42.625 --> 00:22:43.626
Chris has no medical background.

00:22:44.570 --> 00:22:45.172
Right.

00:22:45.192 --> 00:22:45.711
Doesn't understand.

00:22:46.152 --> 00:22:46.772
He doesn't care.

00:22:47.452 --> 00:22:49.174
What he cares about is he's like, well,

00:22:49.194 --> 00:22:50.154
where do dudes hang out?

00:22:50.935 --> 00:22:51.036
Well,

00:22:51.056 --> 00:22:52.517
we want dudes to come to the hospital.

00:22:52.596 --> 00:22:53.938
We want them to get tested.

00:22:54.398 --> 00:22:55.980
Chris is like, you got to go to dudes.

00:22:56.000 --> 00:22:57.201
Let's go to the Pocono five hundred.

00:22:57.361 --> 00:22:58.261
Let's go to the Rose Bowl.

00:22:58.422 --> 00:22:59.482
Let's go to NBA games.

00:22:59.883 --> 00:23:00.683
Let's go there.

00:23:01.124 --> 00:23:02.125
And then what do we do?

00:23:02.365 --> 00:23:03.405
Bring lab coats and

00:23:03.425 --> 00:23:04.346
stethoscopes and needles.

00:23:04.567 --> 00:23:05.968
No, dude, not yet.

00:23:06.028 --> 00:23:06.208
Like,

00:23:06.468 --> 00:23:08.890
let's do cool swag and people and

00:23:08.950 --> 00:23:10.030
music and make it cool.

00:23:10.171 --> 00:23:10.971
Hey, what are you about?

00:23:11.491 --> 00:23:13.133
We're about making sure one

00:23:13.153 --> 00:23:14.054
out of six dudes don't get

00:23:14.534 --> 00:23:15.115
prostate cancer.

00:23:15.134 --> 00:23:16.295
It's like, well, I'm about that.

00:23:17.016 --> 00:23:18.076
But if you had a poster on

00:23:18.096 --> 00:23:21.638
the wall at a hospital, it doesn't land.

00:23:21.919 --> 00:23:23.200
So doing the direct route,

00:23:23.740 --> 00:23:25.541
we have tried that pretty

00:23:25.582 --> 00:23:26.541
much in everything, right?

00:23:26.561 --> 00:23:28.002
We've over-signed science.

00:23:28.284 --> 00:23:29.785
Sometimes you've got to gamify science.

00:23:29.924 --> 00:23:31.385
Why is Instagram so great at that?

00:23:31.586 --> 00:23:33.807
Because we didn't know it going in.

00:23:33.826 --> 00:23:35.188
That wasn't the goal.

00:23:35.208 --> 00:23:36.429
The goal was to share pictures.

00:23:37.128 --> 00:23:38.190
Humans took it and they're like,

00:23:38.210 --> 00:23:39.131
what do I want to make this about?

00:23:40.559 --> 00:23:41.781
I want to make it about me.

00:23:42.123 --> 00:23:43.665
And then what do I want to make it about?

00:23:43.705 --> 00:23:44.046
So yeah,

00:23:44.126 --> 00:23:45.269
I think going the direct route

00:23:45.588 --> 00:23:46.069
doesn't work.

00:23:46.451 --> 00:23:47.532
You have to bang it off the wall.

00:23:47.553 --> 00:23:48.413
It's a ricochet idea.

00:23:50.063 --> 00:23:51.143
Speaking of hospitals,

00:23:51.202 --> 00:23:52.183
what do you guys think of

00:23:52.284 --> 00:23:54.403
Dana Strauss's post on

00:23:54.444 --> 00:23:55.525
LinkedIn yesterday?

00:23:56.144 --> 00:23:57.806
She was talking about the

00:23:57.885 --> 00:23:59.905
basically the hospital experience,

00:24:00.405 --> 00:24:02.346
how it's working against

00:24:02.487 --> 00:24:04.367
everything we want to do in health care,

00:24:04.768 --> 00:24:06.669
how basically when you go

00:24:06.709 --> 00:24:07.528
into the hospital,

00:24:07.588 --> 00:24:08.588
you're admitted for some

00:24:08.628 --> 00:24:10.430
sort of medical emergency or condition.

00:24:11.029 --> 00:24:12.391
You're strapped to a bed.

00:24:12.431 --> 00:24:13.231
You can't get up.

00:24:13.271 --> 00:24:14.492
You can't move around.

00:24:14.794 --> 00:24:16.655
I had commented on it saying, yeah,

00:24:16.675 --> 00:24:17.155
it's true.

00:24:17.576 --> 00:24:19.498
Every time I've got an older family member,

00:24:19.518 --> 00:24:21.000
they get admitted for whatever.

00:24:22.361 --> 00:24:23.882
The bed is as big as the room.

00:24:24.402 --> 00:24:25.823
There's no place to move around.

00:24:26.303 --> 00:24:29.164
You've got lights,

00:24:29.204 --> 00:24:30.905
you've got people coming in and out,

00:24:30.986 --> 00:24:32.186
like taking your blood,

00:24:32.227 --> 00:24:33.146
doing all this stuff.

00:24:33.707 --> 00:24:35.167
The hospital is virtually

00:24:35.228 --> 00:24:36.769
the worst environment to

00:24:36.788 --> 00:24:38.549
try to heal or recover.

00:24:39.390 --> 00:24:40.830
The food's still terrible,

00:24:40.990 --> 00:24:42.011
even though they're trying

00:24:42.092 --> 00:24:43.551
hard to make it better.

00:24:44.173 --> 00:24:45.673
When you let a hospital

00:24:45.733 --> 00:24:47.433
create a healing experience,

00:24:47.474 --> 00:24:49.675
they mess it up every single time.

00:24:50.756 --> 00:24:51.156
And it's just,

00:24:51.176 --> 00:24:53.558
it works against health and wellness and,

00:24:53.659 --> 00:24:55.320
you know, independence.

00:24:56.201 --> 00:24:57.722
It was a great post by Dana.

00:24:57.742 --> 00:24:57.863
Yeah.

00:24:58.844 --> 00:25:00.085
If you were to design a really good,

00:25:00.125 --> 00:25:01.046
good hearing environment,

00:25:01.326 --> 00:25:02.307
a healing environment,

00:25:02.366 --> 00:25:03.788
it would not be a hospital.

00:25:04.068 --> 00:25:05.750
It would be the opposite of a hospital.

00:25:06.069 --> 00:25:06.490
Of course.

00:25:06.691 --> 00:25:08.112
You can't get sunlight.

00:25:08.132 --> 00:25:09.554
You can't go outside.

00:25:09.733 --> 00:25:09.814
Yeah.

00:25:10.423 --> 00:25:10.604
Yeah.

00:25:10.763 --> 00:25:11.325
Asking someone.

00:25:11.704 --> 00:25:12.445
I had parents, you know,

00:25:12.465 --> 00:25:13.307
in the hospital last couple

00:25:13.326 --> 00:25:14.988
of years and like asking, like,

00:25:15.148 --> 00:25:16.009
can my dad go outside?

00:25:16.028 --> 00:25:17.411
Like, absolutely not.

00:25:17.810 --> 00:25:18.571
You want to know why?

00:25:18.932 --> 00:25:19.752
Nothing to do with health.

00:25:20.073 --> 00:25:21.074
Everything to do with lawyers.

00:25:21.355 --> 00:25:22.915
Well, if he falls on the way out,

00:25:23.135 --> 00:25:24.257
liability, right?

00:25:24.277 --> 00:25:25.117
You don't get anything for

00:25:25.157 --> 00:25:25.878
free in the hospital.

00:25:25.898 --> 00:25:26.700
But what do you get for what

00:25:26.720 --> 00:25:28.480
is the what are the two things you get?

00:25:28.521 --> 00:25:29.442
You get pairs of them.

00:25:30.123 --> 00:25:31.163
in the hospital for free.

00:25:31.202 --> 00:25:33.624
You get those ridiculous, no skin socks.

00:25:33.983 --> 00:25:34.344
Why?

00:25:34.523 --> 00:25:35.523
Because my feet are cold.

00:25:35.604 --> 00:25:36.825
No, because I don't want you to fall.

00:25:36.884 --> 00:25:38.545
And if I have, we know that, you know,

00:25:38.644 --> 00:25:39.724
we reduce fall rest by

00:25:39.744 --> 00:25:41.226
forty percent or making numbers up.

00:25:41.246 --> 00:25:42.945
But if you have the stupid socks on.

00:25:43.346 --> 00:25:43.807
But yeah.

00:25:43.906 --> 00:25:45.207
So so what?

00:25:45.227 --> 00:25:46.646
So maybe we go down this rabbit hole.

00:25:46.707 --> 00:25:47.547
What what would.

00:25:47.827 --> 00:25:48.807
Well, they're doing this.

00:25:50.442 --> 00:25:52.083
It would be smaller, private,

00:25:52.143 --> 00:25:53.284
bougie hospitals that you

00:25:53.304 --> 00:25:55.246
have to pay a concierge fee for.

00:25:55.645 --> 00:25:55.987
That's the thing.

00:25:56.007 --> 00:25:58.489
I was going to say, in a community,

00:25:58.588 --> 00:26:01.050
and there's thousands or

00:26:01.090 --> 00:26:01.811
tens of thousands or

00:26:01.852 --> 00:26:02.512
hundreds of thousands of

00:26:02.553 --> 00:26:04.213
people in certain communities or cities,

00:26:04.694 --> 00:26:05.434
and the hospitals were

00:26:05.474 --> 00:26:06.896
obviously created as a way like,

00:26:07.196 --> 00:26:08.337
this is the location where

00:26:08.357 --> 00:26:09.919
you go if you have an infection.

00:26:10.779 --> 00:26:12.121
uh you fall you get hit by a

00:26:12.161 --> 00:26:13.260
car fall out of a tree you

00:26:13.280 --> 00:26:14.501
get a ma you know major

00:26:14.602 --> 00:26:16.442
infection whatever and like

00:26:16.482 --> 00:26:17.423
that's the location where

00:26:17.502 --> 00:26:18.683
everyone goes and they just

00:26:18.903 --> 00:26:20.044
like you said jokingly like

00:26:20.364 --> 00:26:20.964
everyone kind of gets

00:26:21.005 --> 00:26:22.164
strapped to the bed because

00:26:22.565 --> 00:26:24.145
like sit here you we know

00:26:24.165 --> 00:26:25.307
you're gonna be here for

00:26:25.326 --> 00:26:26.146
whenever we need to like

00:26:26.227 --> 00:26:27.127
run another test check your

00:26:27.147 --> 00:26:28.008
blood pressure administer

00:26:28.028 --> 00:26:29.249
medication whatever we we

00:26:29.269 --> 00:26:30.088
know exactly where you're

00:26:30.108 --> 00:26:31.249
gonna be you're in room two

00:26:31.308 --> 00:26:32.829
oh one or whatever right

00:26:32.890 --> 00:26:33.671
and just the way it is and

00:26:33.711 --> 00:26:34.351
the only thing that's gonna

00:26:34.371 --> 00:26:35.351
change is if yeah if you

00:26:35.371 --> 00:26:36.551
have the financial resources to

00:26:37.211 --> 00:26:38.834
you know, join some concierge practice.

00:26:38.854 --> 00:26:40.154
Some of these concierge

00:26:40.174 --> 00:26:40.994
practices in the city,

00:26:41.035 --> 00:26:42.696
like they'll do home visits,

00:26:43.356 --> 00:26:44.557
physicians doing home visits.

00:26:45.419 --> 00:26:46.579
And I've walked into a

00:26:46.619 --> 00:26:48.020
couple of times in the New

00:26:48.040 --> 00:26:48.601
York City area.

00:26:48.942 --> 00:26:50.482
I walked into a house call

00:26:51.163 --> 00:26:52.884
and the patient has a full

00:26:52.984 --> 00:26:55.507
on hospital bed, beeps, wires,

00:26:55.626 --> 00:26:56.047
everything.

00:26:56.106 --> 00:26:58.509
And I'm just blown away at

00:26:59.049 --> 00:26:59.930
some of the money people

00:26:59.950 --> 00:27:02.392
spend when their loved one is seventy,

00:27:02.432 --> 00:27:03.673
eighty, ninety, whatever years old.

00:27:04.513 --> 00:27:05.535
They're trying to keep them alive.

00:27:05.615 --> 00:27:06.375
And it's basically like a

00:27:06.394 --> 00:27:08.375
hospital room in their home.

00:27:09.336 --> 00:27:10.938
Takes money, takes financial resources.

00:27:10.978 --> 00:27:11.857
But that's, you know,

00:27:11.877 --> 00:27:12.999
that's the only different

00:27:13.038 --> 00:27:14.380
like that's the only way to

00:27:14.539 --> 00:27:15.280
try to do it differently

00:27:15.340 --> 00:27:17.382
other than like a big hospital.

00:27:17.402 --> 00:27:18.422
You'd have to have like an

00:27:18.541 --> 00:27:20.263
urban care sized mini

00:27:20.284 --> 00:27:21.544
hospital for people that

00:27:21.584 --> 00:27:22.265
can actually afford it.

00:27:23.980 --> 00:27:25.301
And that would be expensive.

00:27:25.321 --> 00:27:26.142
If you have money,

00:27:26.481 --> 00:27:27.782
people will give it to you

00:27:27.863 --> 00:27:28.844
if you give them a reason.

00:27:29.304 --> 00:27:31.685
These are Ignite Medical Resorts.

00:27:32.207 --> 00:27:33.468
So this is what we're talking about.

00:27:33.488 --> 00:27:35.689
This is luxury recovery.

00:27:36.549 --> 00:27:37.150
Yep.

00:27:37.170 --> 00:27:38.911
They have results all over the place.

00:27:38.951 --> 00:27:39.471
Looking like they're

00:27:39.491 --> 00:27:41.093
starting in Texas in the Midwest.

00:27:42.134 --> 00:27:43.875
And let's see what their

00:27:43.954 --> 00:27:45.496
specialty clinic programs are.

00:27:45.916 --> 00:27:46.497
State-of-the-art.

00:27:46.777 --> 00:27:47.417
So this is like...

00:27:48.143 --> 00:27:50.325
what any like forward

00:27:50.365 --> 00:27:52.066
thinking PT or healthcare

00:27:52.086 --> 00:27:53.326
provider would want,

00:27:53.708 --> 00:27:55.749
but orthopedic recovery program,

00:27:56.170 --> 00:27:57.049
state-of-the-art equipment.

00:27:57.109 --> 00:27:58.151
It's not even saying like what,

00:27:58.971 --> 00:28:00.573
what issues like rapid

00:28:00.613 --> 00:28:01.733
stroke recovery program.

00:28:01.794 --> 00:28:01.993
Okay.

00:28:02.013 --> 00:28:02.515
This is good.

00:28:02.795 --> 00:28:03.776
But yeah, if you have the money,

00:28:03.915 --> 00:28:05.336
they're like, come here, look,

00:28:05.356 --> 00:28:08.519
they're using neuro neuro rehab VR.

00:28:08.539 --> 00:28:11.041
That's Vita Samarati cardiac recovery.

00:28:11.061 --> 00:28:12.823
So orthopedics stroke,

00:28:13.304 --> 00:28:16.727
cardiac pulmonary wound wound care,

00:28:16.747 --> 00:28:16.846
right?

00:28:17.990 --> 00:28:19.651
in-house dialysis so they're

00:28:19.671 --> 00:28:21.311
saying these are these are

00:28:21.332 --> 00:28:23.232
these are wellness spas

00:28:23.794 --> 00:28:25.535
right medical spas if

00:28:25.555 --> 00:28:27.955
you've got the money they

00:28:27.976 --> 00:28:30.718
will take you so we have a

00:28:30.738 --> 00:28:31.999
place people will pay a

00:28:32.019 --> 00:28:32.818
hundred bucks to see a

00:28:32.858 --> 00:28:33.920
physical therapist but

00:28:33.940 --> 00:28:35.280
they'll pay thirty grand to

00:28:35.320 --> 00:28:37.602
recover from something yes

00:28:38.281 --> 00:28:39.482
we have a place like that

00:28:39.682 --> 00:28:41.304
actually a mile and a half

00:28:41.344 --> 00:28:42.265
down from my street

00:28:44.922 --> 00:28:46.123
They promote exactly.

00:28:46.163 --> 00:28:48.265
It's not that company, but it's very,

00:28:48.305 --> 00:28:48.965
very similar.

00:28:49.185 --> 00:28:50.406
You look on the website.

00:28:50.968 --> 00:28:52.388
The photos are amazing.

00:28:52.848 --> 00:28:54.431
The amenities are incredible.

00:28:54.451 --> 00:28:55.412
You can't believe it.

00:28:55.432 --> 00:28:56.313
Food's got to be good.

00:28:56.353 --> 00:28:58.054
Food's got to be better.

00:28:58.095 --> 00:28:59.756
They've changed ownership

00:28:59.836 --> 00:29:01.637
like three or four times already.

00:29:02.201 --> 00:29:02.362
Oh,

00:29:02.682 --> 00:29:04.884
it's one of those things where the

00:29:04.963 --> 00:29:06.546
concept is there,

00:29:07.086 --> 00:29:08.287
but then they fill it with

00:29:08.326 --> 00:29:09.307
a bunch of people who have

00:29:09.327 --> 00:29:10.308
been in the health care

00:29:10.348 --> 00:29:11.589
system for too long.

00:29:12.131 --> 00:29:13.672
And they just turn it into

00:29:14.211 --> 00:29:15.894
the model that we're trying

00:29:15.913 --> 00:29:16.653
to get away from.

00:29:17.214 --> 00:29:19.017
Like that's an example where

00:29:19.076 --> 00:29:20.857
you need to go to the Ritz Carlton.

00:29:21.298 --> 00:29:22.759
You need to recruit people

00:29:22.880 --> 00:29:23.980
out of that environment.

00:29:24.381 --> 00:29:26.123
You need to go to other

00:29:26.163 --> 00:29:27.443
businesses that have

00:29:27.585 --> 00:29:29.026
nothing to do with health care.

00:29:29.487 --> 00:29:30.988
Pull the culture out.

00:29:31.388 --> 00:29:32.569
Pull the people out.

00:29:33.393 --> 00:29:35.074
Do not put doctors that have

00:29:35.094 --> 00:29:35.974
been hospitalized.

00:29:36.015 --> 00:29:37.455
Do not put nurses, aides.

00:29:37.476 --> 00:29:39.136
Do not put people with

00:29:39.156 --> 00:29:40.396
twenty years of experience

00:29:40.436 --> 00:29:42.278
into that because they will destroy it.

00:29:42.759 --> 00:29:43.859
You have to come at it

00:29:43.880 --> 00:29:44.880
completely different.

00:29:45.361 --> 00:29:46.681
And that's kind of what I've

00:29:46.721 --> 00:29:48.041
said about physical therapy.

00:29:48.423 --> 00:29:50.483
Like, don't go to, you know,

00:29:50.604 --> 00:29:51.785
trying to create a new

00:29:51.825 --> 00:29:54.046
model of care by pulling a

00:29:54.086 --> 00:29:55.086
bunch of people from the

00:29:55.126 --> 00:29:56.587
profession that already have it.

00:29:57.347 --> 00:29:57.608
Yeah,

00:29:57.648 --> 00:30:01.050
you have to go outside of the culture

00:30:01.090 --> 00:30:02.031
of physical therapy to

00:30:02.071 --> 00:30:02.913
create something that's

00:30:02.972 --> 00:30:04.173
different and better than

00:30:04.213 --> 00:30:05.934
what physical therapy is right now.

00:30:06.695 --> 00:30:06.875
Yeah.

00:30:06.955 --> 00:30:08.978
Otherwise, it's just it's it's blue.

00:30:09.538 --> 00:30:10.298
It's the thing we knew,

00:30:10.318 --> 00:30:11.599
but now it's blue or it's

00:30:11.660 --> 00:30:13.060
green or it's lighter.

00:30:13.181 --> 00:30:15.042
It's like that's not there's

00:30:15.083 --> 00:30:15.923
no difference there.

00:30:16.042 --> 00:30:17.144
If you really want innovation,

00:30:17.163 --> 00:30:18.125
you have to go outside of

00:30:18.164 --> 00:30:18.806
the organization.

00:30:19.662 --> 00:30:21.083
What's kind of interesting is, like,

00:30:21.423 --> 00:30:22.462
we're talking about that,

00:30:23.023 --> 00:30:24.884
and then you have, like, Savannah Bananas,

00:30:24.944 --> 00:30:25.105
right?

00:30:25.164 --> 00:30:26.184
It's, like, not baseball.

00:30:26.786 --> 00:30:28.185
Baseball purists, I believe, like,

00:30:28.205 --> 00:30:28.886
it's not baseball.

00:30:28.967 --> 00:30:29.926
It's a show.

00:30:29.987 --> 00:30:34.229
It's, like, WWF, WWE, like, scripted.

00:30:34.630 --> 00:30:35.490
Maybe they know who's going

00:30:35.509 --> 00:30:36.009
to win the game.

00:30:36.190 --> 00:30:36.871
Maybe they do it on purpose.

00:30:36.891 --> 00:30:37.471
Maybe they don't know.

00:30:37.490 --> 00:30:37.871
I don't know.

00:30:37.990 --> 00:30:39.751
But, like, it's not baseball,

00:30:39.771 --> 00:30:40.952
but it's different.

00:30:41.683 --> 00:30:44.065
But Jesse Cole was a minor league pitcher,

00:30:44.424 --> 00:30:47.224
the founder, the, you know, the emcee,

00:30:47.525 --> 00:30:49.226
the leader of Savannah Bananas.

00:30:49.705 --> 00:30:51.266
He was a baseball purist.

00:30:51.705 --> 00:30:53.386
He was a minor league pitcher.

00:30:53.426 --> 00:30:54.166
He was drafted.

00:30:54.247 --> 00:30:55.166
He I think he blew out his

00:30:55.186 --> 00:30:57.288
shoulder and then he could

00:30:57.327 --> 00:30:57.948
no longer play.

00:30:57.988 --> 00:31:00.008
And then eventually they, you know, risk,

00:31:00.228 --> 00:31:00.388
you know,

00:31:00.409 --> 00:31:01.888
mortgage mortgage their home or

00:31:01.929 --> 00:31:02.868
whatever their whole lives

00:31:03.368 --> 00:31:04.128
and bought the Savannah

00:31:04.148 --> 00:31:05.150
Bananas and then eventually

00:31:05.190 --> 00:31:06.069
turned into what it is now.

00:31:07.085 --> 00:31:08.226
So I think sometimes it's like,

00:31:08.606 --> 00:31:10.888
you do need a little bit of

00:31:10.949 --> 00:31:13.991
the previous world and a

00:31:14.192 --> 00:31:16.074
new direction and new folks

00:31:16.134 --> 00:31:17.955
from other worlds to create

00:31:17.976 --> 00:31:18.497
the new thing.

00:31:18.517 --> 00:31:19.597
You need like a little bit

00:31:19.657 --> 00:31:21.380
of the physical therapy or

00:31:21.400 --> 00:31:23.301
the healthcare or the hospital experience

00:31:23.981 --> 00:31:24.962
like maybe, I don't know, Tony,

00:31:24.982 --> 00:31:26.344
you gotta like, maybe you pluck the,

00:31:26.463 --> 00:31:27.403
you cherry pick the things

00:31:27.423 --> 00:31:30.006
that are like tried and true and needed,

00:31:30.046 --> 00:31:31.646
whatever needed.

00:31:31.747 --> 00:31:32.527
And then, and then you,

00:31:32.547 --> 00:31:34.929
but then you go into hospitality or you,

00:31:34.969 --> 00:31:35.328
you know, you,

00:31:35.429 --> 00:31:36.470
you recruit from other

00:31:36.529 --> 00:31:38.871
worlds where they're all about clients,

00:31:38.911 --> 00:31:40.031
customer service.

00:31:40.711 --> 00:31:41.031
Wow.

00:31:41.051 --> 00:31:42.373
You know, a wow experience,

00:31:42.413 --> 00:31:43.354
a remarkable experience,

00:31:43.374 --> 00:31:43.953
that type of stuff.

00:31:44.213 --> 00:31:46.336
I think their story was if

00:31:46.395 --> 00:31:47.476
they didn't do something,

00:31:47.536 --> 00:31:48.217
they were going under.

00:31:49.076 --> 00:31:50.897
So, so people are like, he's not baseball.

00:31:50.938 --> 00:31:51.117
Okay.

00:31:51.137 --> 00:31:51.219
Uh,

00:31:52.199 --> 00:31:53.459
He just invented a new thing then,

00:31:53.739 --> 00:31:55.700
which is baseball attainment, right?

00:31:56.180 --> 00:31:58.039
Which is baseball.

00:31:58.220 --> 00:31:58.539
Again,

00:31:58.619 --> 00:32:00.359
my favorite sport growing up needed

00:32:00.380 --> 00:32:01.060
to do something different.

00:32:01.101 --> 00:32:01.961
They have a pitch clock.

00:32:02.161 --> 00:32:03.080
They have a pitch calm.

00:32:03.560 --> 00:32:04.300
They're innovating.

00:32:04.461 --> 00:32:05.961
But for the longest time,

00:32:06.321 --> 00:32:07.682
you didn't see highlight

00:32:07.721 --> 00:32:08.922
clips of major league

00:32:08.942 --> 00:32:10.201
baseball games on social

00:32:10.481 --> 00:32:12.262
because MLB helped.

00:32:12.323 --> 00:32:13.482
They were like, those are our clips.

00:32:13.502 --> 00:32:14.262
You can't use them.

00:32:14.603 --> 00:32:15.242
Dumbest move.

00:32:15.282 --> 00:32:16.363
Baseball could have set them

00:32:16.383 --> 00:32:17.262
back two decades.

00:32:17.784 --> 00:32:17.943
There's,

00:32:18.124 --> 00:32:20.263
there's going to be a real long pause.

00:32:20.284 --> 00:32:20.364
Yeah.

00:32:20.696 --> 00:32:22.259
Like when I'm sixty.

00:32:22.558 --> 00:32:22.759
Right.

00:32:22.779 --> 00:32:23.440
And the people who are

00:32:23.500 --> 00:32:25.262
twenty now are forty of

00:32:25.282 --> 00:32:26.183
people not going to games

00:32:26.503 --> 00:32:28.426
because it wasn't where they were.

00:32:29.086 --> 00:32:29.367
Right.

00:32:29.548 --> 00:32:29.867
I mean,

00:32:30.348 --> 00:32:32.491
I sat and almost missed the bus

00:32:32.612 --> 00:32:33.653
every day in middle school

00:32:34.173 --> 00:32:34.733
or high school.

00:32:34.773 --> 00:32:35.115
Sorry,

00:32:35.756 --> 00:32:38.199
because of the timing of ESPN's top ten.

00:32:39.501 --> 00:32:40.061
I couldn't leave.

00:32:40.461 --> 00:32:41.123
What am I going to talk

00:32:41.143 --> 00:32:42.182
about at the locker?

00:32:42.363 --> 00:32:43.982
Because I had to watch the top ten.

00:32:44.304 --> 00:32:45.044
But it was so close.

00:32:45.584 --> 00:32:46.324
I probably became a really

00:32:46.344 --> 00:32:47.484
good sprinter those years

00:32:47.525 --> 00:32:49.164
because I had to sprint to the bus.

00:32:49.444 --> 00:32:51.546
But that's where baseball was for me.

00:32:52.105 --> 00:32:53.246
I didn't have the speed of swipe.

00:32:53.527 --> 00:32:54.307
But now that it is,

00:32:54.346 --> 00:32:56.227
if baseball wasn't there

00:32:56.287 --> 00:32:57.928
for a good chunk of time,

00:32:58.228 --> 00:32:59.147
those people aren't going

00:32:59.167 --> 00:33:00.469
to have that ingrained in their DNA.

00:33:01.229 --> 00:33:02.190
What are the things we could

00:33:02.230 --> 00:33:03.590
be ingraining in someone's

00:33:03.631 --> 00:33:05.551
DNA to make us valuable in the future?

00:33:05.932 --> 00:33:06.952
Oh, really, really quick.

00:33:06.992 --> 00:33:08.153
Speaking about ingraining,

00:33:08.273 --> 00:33:09.474
have you noticed Tony's

00:33:09.714 --> 00:33:10.655
growing out his stubble?

00:33:10.695 --> 00:33:11.777
He looks amazing.

00:33:11.876 --> 00:33:12.376
I love it.

00:33:12.698 --> 00:33:14.578
Speaking about the fine grain,

00:33:14.618 --> 00:33:15.720
like it looks amazing.

00:33:16.019 --> 00:33:16.861
Real Harrison Forty.

00:33:17.520 --> 00:33:18.982
So two quick things.

00:33:19.643 --> 00:33:21.545
That's where the outcast, you know,

00:33:21.585 --> 00:33:22.807
you find the outcast.

00:33:22.826 --> 00:33:24.167
Like I would say the three

00:33:24.208 --> 00:33:26.450
of us are outcasts in the

00:33:26.490 --> 00:33:28.112
PT profession because we're

00:33:28.132 --> 00:33:29.772
not sitting here discussing, you know,

00:33:29.833 --> 00:33:30.875
best interventions and

00:33:30.914 --> 00:33:32.455
strategies and manipulations.

00:33:32.516 --> 00:33:34.298
And we're we're talking

00:33:34.337 --> 00:33:35.499
about the business of

00:33:35.578 --> 00:33:37.141
physical therapy as a way

00:33:37.161 --> 00:33:38.301
to improve patient care.

00:33:38.761 --> 00:33:39.762
We're not talking about the

00:33:39.823 --> 00:33:41.244
intervention of physical

00:33:41.265 --> 00:33:44.087
therapy as a way to improve patient care.

00:33:44.107 --> 00:33:46.109
The guy on stilts who's a pitcher,

00:33:46.450 --> 00:33:47.391
he was an outcast.

00:33:47.431 --> 00:33:49.712
He got you know, he couldn't make it yet.

00:33:49.772 --> 00:33:51.174
They brought him back in.

00:33:51.555 --> 00:33:54.038
So like you said, he had enough baseball,

00:33:54.097 --> 00:33:55.778
but not so much baseball

00:33:55.818 --> 00:33:56.880
that he was ingrained.

00:33:57.520 --> 00:33:58.821
I've got a baseball question.

00:33:58.862 --> 00:33:59.782
I was thinking about this on

00:33:59.803 --> 00:34:02.185
the way in and I wanted to ask, why are.

00:34:02.846 --> 00:34:06.599
Why is it a manager and not a head coach?

00:34:06.780 --> 00:34:07.904
I don't understand that.

00:34:07.944 --> 00:34:08.987
Where did that come from?

00:34:09.990 --> 00:34:10.570
It's a great question.

00:34:10.590 --> 00:34:11.152
I don't know.

00:34:11.291 --> 00:34:13.753
Isn't the manager the coach?

00:34:14.315 --> 00:34:15.335
Well, I'm going to guess.

00:34:15.355 --> 00:34:16.876
Someone's going to GPT this for me.

00:34:16.996 --> 00:34:18.918
But I believe back in the day,

00:34:19.518 --> 00:34:20.420
the person who was in

00:34:20.480 --> 00:34:22.081
charge was also a player.

00:34:22.581 --> 00:34:24.623
It was like you were a player coach,

00:34:25.043 --> 00:34:26.083
so you're a player manager.

00:34:26.344 --> 00:34:28.186
So I think it was almost like a captaincy.

00:34:28.306 --> 00:34:28.947
It was like, okay,

00:34:28.967 --> 00:34:30.007
you're playing third base,

00:34:30.067 --> 00:34:31.188
but you also make the calls

00:34:31.228 --> 00:34:32.168
on who's coming in to pitch.

00:34:32.429 --> 00:34:33.650
Because I think having an

00:34:33.809 --> 00:34:35.731
extra person on a team who

00:34:35.791 --> 00:34:39.714
just makes decisions –

00:34:38.253 --> 00:34:38.695
was like, well,

00:34:38.735 --> 00:34:40.195
let's just get the guy

00:34:40.215 --> 00:34:41.036
who's the best at me.

00:34:41.056 --> 00:34:42.259
Let's just get the nurse

00:34:42.278 --> 00:34:43.039
who's already here to be

00:34:43.059 --> 00:34:43.800
the charge nurse.

00:34:44.161 --> 00:34:45.663
So I think that would be my guess.

00:34:46.222 --> 00:34:47.364
Someone's going to look it up.

00:34:47.485 --> 00:34:48.264
Yeah, I don't know.

00:34:48.346 --> 00:34:49.646
Probably.

00:34:49.686 --> 00:34:51.469
Now, talking about the stubble, so

00:34:53.650 --> 00:34:55.211
Yes, bring it back.

00:34:55.231 --> 00:34:56.432
Here's the thing.

00:34:56.472 --> 00:34:57.893
There's a lesson behind this.

00:34:59.193 --> 00:35:00.554
So a couple of years ago,

00:35:00.614 --> 00:35:02.496
I switched to a safety razor,

00:35:02.536 --> 00:35:03.476
straight razor.

00:35:03.536 --> 00:35:05.378
Like I went with Manscaped,

00:35:05.777 --> 00:35:08.338
paid thirty bucks, got this amazing,

00:35:08.398 --> 00:35:09.619
like heavy duty.

00:35:09.719 --> 00:35:11.780
Like it felt so good in my hand.

00:35:12.221 --> 00:35:13.561
One blade shave.

00:35:14.742 --> 00:35:16.824
It fell because usually after I shave,

00:35:16.864 --> 00:35:18.724
I stick it on the top of the shower.

00:35:19.184 --> 00:35:20.226
It fell off and broke.

00:35:20.646 --> 00:35:22.367
So I was like, oh man, okay,

00:35:22.387 --> 00:35:23.487
go back on Amazon.

00:35:24.128 --> 00:35:25.869
The Manscaped was thirty dollars.

00:35:25.949 --> 00:35:27.009
I go back on Amazon,

00:35:27.048 --> 00:35:28.650
I buy a ten dollar knockoff

00:35:28.769 --> 00:35:29.630
of the Manscaped.

00:35:30.190 --> 00:35:30.670
I get it.

00:35:30.751 --> 00:35:32.391
I'm like, this is a piece of junk.

00:35:32.472 --> 00:35:33.152
It's cheap.

00:35:33.211 --> 00:35:34.032
It's lightweight.

00:35:34.072 --> 00:35:35.512
It doesn't feel good in my hand.

00:35:35.552 --> 00:35:37.434
It's like a fork that you

00:35:37.454 --> 00:35:39.235
get good like silver

00:35:39.295 --> 00:35:41.016
heavy-duty fork to eat food.

00:35:41.076 --> 00:35:41.755
It's such a better

00:35:41.795 --> 00:35:44.018
experience than a cheap plastic fork,

00:35:44.157 --> 00:35:44.498
right?

00:35:45.097 --> 00:35:46.599
So I guess this thing is a piece of junk.

00:35:47.159 --> 00:35:48.239
But I don't care.

00:35:48.320 --> 00:35:49.199
I shave once a week.

00:35:49.360 --> 00:35:53.123
So it falls off again, breaks again.

00:35:53.804 --> 00:35:56.445
Now I go back to order my third, like,

00:35:56.644 --> 00:35:57.306
razor.

00:35:57.786 --> 00:35:58.045
Well,

00:35:58.226 --> 00:36:01.168
we had a fraud alert thing called

00:36:01.268 --> 00:36:02.329
Steam Engine.

00:36:02.469 --> 00:36:03.730
A thousand dollar charge

00:36:03.769 --> 00:36:04.951
came on our credit card.

00:36:04.971 --> 00:36:05.510
Oh, my Lord.

00:36:05.771 --> 00:36:08.032
So my Amazon account is tied

00:36:08.052 --> 00:36:08.994
to a credit card.

00:36:09.014 --> 00:36:10.655
That credit card got canceled.

00:36:10.695 --> 00:36:12.215
I haven't gotten a new credit card.

00:36:12.896 --> 00:36:13.956
I haven't gotten a razor.

00:36:14.637 --> 00:36:16.918
I ordered in between.

00:36:17.541 --> 00:36:20.152
an eighteen dollar razor it

00:36:20.193 --> 00:36:21.398
hasn't come because

00:36:22.179 --> 00:36:24.400
My point in this is, look, guys,

00:36:24.820 --> 00:36:26.262
I can afford a razor.

00:36:26.702 --> 00:36:27.842
I can go to the store.

00:36:27.882 --> 00:36:29.943
I can go to Kroger and buy a razor.

00:36:30.543 --> 00:36:31.324
But I don't.

00:36:31.463 --> 00:36:32.144
Why don't I?

00:36:32.184 --> 00:36:33.425
Because it's inconvenient.

00:36:33.465 --> 00:36:35.847
When I'm there, I'm not thinking about it.

00:36:35.887 --> 00:36:37.327
Just like physical therapy.

00:36:37.867 --> 00:36:40.608
I can afford to self-pay for

00:36:40.628 --> 00:36:42.769
a premium physical therapy experience.

00:36:43.289 --> 00:36:44.911
Why didn't I buy another

00:36:44.971 --> 00:36:46.592
thirty dollar handheld razor?

00:36:46.692 --> 00:36:48.152
I love the experience of

00:36:48.192 --> 00:36:49.172
shaving with that.

00:36:49.833 --> 00:36:51.074
But there's something in my

00:36:51.153 --> 00:36:52.434
DNA that's like,

00:36:52.614 --> 00:36:53.875
why would you spend thirty

00:36:53.914 --> 00:36:55.835
dollars when you can spend eighteen?

00:36:56.315 --> 00:36:58.097
The outcome is the same.

00:36:58.876 --> 00:37:01.559
I lose the facial hair either way.

00:37:01.699 --> 00:37:02.599
Makes no difference.

00:37:03.159 --> 00:37:04.239
So, you know,

00:37:04.260 --> 00:37:06.280
I just think that Dave's

00:37:06.300 --> 00:37:08.882
customer is paying a premium.

00:37:09.365 --> 00:37:10.567
because they feel smart

00:37:10.606 --> 00:37:12.309
paying for Dave's time or

00:37:12.369 --> 00:37:13.730
Dave's employees' time.

00:37:15.670 --> 00:37:16.331
And certainty.

00:37:17.273 --> 00:37:17.873
Maybe.

00:37:18.074 --> 00:37:18.414
I don't know.

00:37:18.594 --> 00:37:19.414
Maybe some certainty.

00:37:21.215 --> 00:37:23.137
For other consumers,

00:37:23.418 --> 00:37:24.858
it's just not that important.

00:37:25.239 --> 00:37:26.201
They're going to pay less.

00:37:27.581 --> 00:37:30.121
I'm a consumer that when it comes to shoes,

00:37:30.161 --> 00:37:31.422
when it comes to certain

00:37:31.481 --> 00:37:33.141
products and certain things,

00:37:33.902 --> 00:37:35.322
I am always gonna pay less,

00:37:35.503 --> 00:37:38.222
even if it's a less enjoyable experience.

00:37:39.483 --> 00:37:40.923
But when it comes to food,

00:37:41.643 --> 00:37:43.603
I will buy the most expensive food.

00:37:43.903 --> 00:37:45.625
I will buy the premium steak.

00:37:45.824 --> 00:37:47.784
I will buy the premium vegetable.

00:37:47.804 --> 00:37:49.125
I will buy organic,

00:37:49.585 --> 00:37:50.646
even if it doesn't really

00:37:50.686 --> 00:37:51.786
make me any healthier.

00:37:52.545 --> 00:37:54.306
Because that's that's my bucket.

00:37:54.987 --> 00:37:56.327
Ramit Sethi talks about

00:37:56.427 --> 00:37:57.628
buckets where you put your

00:37:57.668 --> 00:37:58.628
money and where you spend

00:37:58.648 --> 00:38:00.028
your time and your emotions.

00:38:00.769 --> 00:38:01.949
That's the bucket for me

00:38:01.989 --> 00:38:03.570
that makes me feel good is

00:38:03.610 --> 00:38:04.751
spending money on food.

00:38:05.731 --> 00:38:06.351
Real quick, Jimmy.

00:38:06.572 --> 00:38:08.253
So I spend about every I don't know,

00:38:08.293 --> 00:38:09.213
every five or whatever

00:38:09.253 --> 00:38:10.074
years I'll buy like an

00:38:10.114 --> 00:38:11.273
electric razor and they're

00:38:11.313 --> 00:38:12.034
like anywhere from like

00:38:12.173 --> 00:38:13.394
eighty to one hundred or

00:38:13.454 --> 00:38:15.315
like one hundred and something dollars.

00:38:16.480 --> 00:38:18.121
I want the same outcome Tony wants.

00:38:18.840 --> 00:38:20.342
I get the same outcome that Tony gets.

00:38:20.902 --> 00:38:21.842
I want it to be efficient.

00:38:22.262 --> 00:38:24.143
I don't want to have to slowly, like,

00:38:24.204 --> 00:38:24.684
I don't want to have to

00:38:24.744 --> 00:38:25.545
lean into the mirror, like,

00:38:25.565 --> 00:38:26.686
make sure I don't, like, cut myself.

00:38:26.706 --> 00:38:27.246
And then I'm bleeding,

00:38:27.266 --> 00:38:28.347
and then I got to come on this show,

00:38:28.626 --> 00:38:30.088
and I got, you know, I got, like,

00:38:30.188 --> 00:38:31.389
blood going down my neck.

00:38:31.648 --> 00:38:32.228
So I don't want that.

00:38:33.869 --> 00:38:35.210
I've done the electric razors forever.

00:38:35.891 --> 00:38:37.231
And I would absolutely never

00:38:37.652 --> 00:38:38.733
skimp on the price,

00:38:38.753 --> 00:38:39.693
because I know that if you

00:38:39.733 --> 00:38:41.155
buy the ten dollar, thirty dollar,

00:38:41.175 --> 00:38:42.255
whatever electric razor,

00:38:42.775 --> 00:38:43.536
it's going to fall apart.

00:38:43.577 --> 00:38:45.157
And then I got to spend the time,

00:38:45.197 --> 00:38:47.860
the brain power to then say, OK,

00:38:48.260 --> 00:38:49.440
I got to go look and look

00:38:49.481 --> 00:38:50.521
at reviews and I got to go

00:38:50.561 --> 00:38:51.242
back on Amazon.

00:38:51.722 --> 00:38:51.822
No,

00:38:51.882 --> 00:38:53.543
I want to buy a Gillette or whatever

00:38:53.583 --> 00:38:54.784
the branding thing I have

00:38:55.085 --> 00:38:55.684
that's electric.

00:38:55.704 --> 00:38:56.766
I want to spend whatever

00:38:56.826 --> 00:38:57.545
dollar amount that they're

00:38:57.565 --> 00:38:58.367
charging for it.

00:38:58.427 --> 00:38:59.927
I want it to last three, five, seven,

00:38:59.947 --> 00:39:00.588
whatever years.

00:39:01.248 --> 00:39:03.050
clean it in between and it's

00:39:03.070 --> 00:39:03.992
just reliable.

00:39:04.092 --> 00:39:05.552
If you plug it in, you charge it.

00:39:05.652 --> 00:39:06.554
It always works.

00:39:06.994 --> 00:39:08.815
Did your dad use an electric razor?

00:39:10.818 --> 00:39:10.958
Well,

00:39:10.978 --> 00:39:12.500
he definitely does now and has been

00:39:12.539 --> 00:39:14.121
for the ten, twenty years at least.

00:39:14.561 --> 00:39:14.641
Yeah.

00:39:14.661 --> 00:39:15.523
I just wonder how you got

00:39:15.603 --> 00:39:17.364
introduced to that and why

00:39:17.664 --> 00:39:19.567
I don't use an electric razor.

00:39:19.626 --> 00:39:22.630
I don't know why.

00:39:22.730 --> 00:39:23.610
Yeah, I tried one.

00:39:24.030 --> 00:39:24.532
I didn't love it.

00:39:25.655 --> 00:39:27.335
So you do straight edge?

00:39:27.396 --> 00:39:27.715
Yeah.

00:39:28.215 --> 00:39:28.436
Yeah.

00:39:29.175 --> 00:39:29.717
Wow.

00:39:29.956 --> 00:39:30.956
I'm like outvoted here.

00:39:30.996 --> 00:39:31.677
Wow.

00:39:31.757 --> 00:39:32.177
All right.

00:39:32.557 --> 00:39:33.737
Audience of men,

00:39:33.757 --> 00:39:35.659
it's probably eighty

00:39:35.719 --> 00:39:36.798
percent of the audience.

00:39:37.920 --> 00:39:41.961
Let us know your razor decisions.

00:39:42.222 --> 00:39:43.561
These are such fascinating

00:39:43.601 --> 00:39:45.242
questions like what

00:39:45.342 --> 00:39:47.664
introduces someone to an electric razor?

00:39:47.744 --> 00:39:48.923
Why do they make the choice

00:39:48.943 --> 00:39:50.184
to buy the electric razor?

00:39:50.824 --> 00:39:52.286
But just as important,

00:39:52.786 --> 00:39:55.047
why don't I use an electric razor?

00:39:55.126 --> 00:39:55.708
Like, I don't know.

00:39:55.748 --> 00:39:57.728
What's the psychology behind that?

00:39:58.168 --> 00:39:59.949
Do I feel like it's less masculine?

00:40:00.010 --> 00:40:01.050
You mentioned real quick,

00:40:01.090 --> 00:40:02.130
you mentioned cuts.

00:40:02.831 --> 00:40:04.753
I cut myself probably, you know,

00:40:05.072 --> 00:40:05.672
every time.

00:40:06.333 --> 00:40:07.614
But there's something about

00:40:07.713 --> 00:40:09.255
cutting yourself while

00:40:09.315 --> 00:40:11.255
shaving that has a

00:40:11.356 --> 00:40:14.458
masculine connotation for me.

00:40:15.387 --> 00:40:15.746
I don't know.

00:40:15.806 --> 00:40:17.686
I remember my dad, he would bleed.

00:40:18.487 --> 00:40:19.688
I make up for it when I play

00:40:19.728 --> 00:40:20.288
baseball games.

00:40:20.327 --> 00:40:21.288
I slide head first,

00:40:21.307 --> 00:40:22.507
like Pete Rose and all the bases.

00:40:22.588 --> 00:40:24.208
I cut up my arms and my elbows.

00:40:24.228 --> 00:40:25.449
That's my blood.

00:40:25.608 --> 00:40:26.568
I draw blood there.

00:40:26.628 --> 00:40:27.588
But when I'm shaving,

00:40:27.708 --> 00:40:28.708
I want the electric razor.

00:40:28.789 --> 00:40:30.630
I want to clean, fast, efficient,

00:40:31.010 --> 00:40:31.550
splash my face.

00:40:31.610 --> 00:40:32.630
I don't want razor burn.

00:40:32.710 --> 00:40:34.650
I don't want to have to, you know,

00:40:34.690 --> 00:40:36.550
like I'm pruning, you know, the hedges.

00:40:36.911 --> 00:40:38.650
I just, I want to shave and be done.

00:40:39.110 --> 00:40:39.831
I don't want the whole

00:40:39.871 --> 00:40:41.931
experience of shaving manually.

00:40:42.922 --> 00:40:44.143
I think the simple but not

00:40:44.202 --> 00:40:45.704
accurate answer is what

00:40:45.764 --> 00:40:46.744
Seth Godin would say is

00:40:46.844 --> 00:40:48.425
people like us do things like this.

00:40:50.166 --> 00:40:51.188
Why do people in different

00:40:51.228 --> 00:40:52.068
cultures do something

00:40:52.108 --> 00:40:53.688
drastically different to us?

00:40:54.650 --> 00:40:56.570
Apparently, there's a thing in Chicago,

00:40:56.851 --> 00:40:58.152
I need someone to confirm,

00:40:58.652 --> 00:41:00.873
where it is sack religion

00:41:01.333 --> 00:41:03.916
to put ketchup on a hot dog.

00:41:04.956 --> 00:41:07.838
You will get the stink eye.

00:41:07.878 --> 00:41:09.340
I heard this on a podcast the other day.

00:41:09.380 --> 00:41:11.840
It came from one guy who was outside of...

00:41:12.842 --> 00:41:14.041
White Sox played Comiskey, right?

00:41:14.061 --> 00:41:14.762
Yeah, Comiskey.

00:41:15.362 --> 00:41:15.983
And he was like,

00:41:16.202 --> 00:41:17.342
I got a hot dog so good you

00:41:17.362 --> 00:41:18.364
never need ketchup.

00:41:18.483 --> 00:41:19.523
And it became a thing.

00:41:19.983 --> 00:41:20.244
It's like,

00:41:20.284 --> 00:41:21.545
when did this thing become a thing?

00:41:21.625 --> 00:41:23.465
All of a sudden, you're like, where is it?

00:41:23.724 --> 00:41:25.045
Why are baseball managers

00:41:25.346 --> 00:41:26.585
the only managers in

00:41:26.606 --> 00:41:29.047
professional sports that wear a uniform?

00:41:29.606 --> 00:41:32.788
NBA coaches, NHL coaches, they wear suits.

00:41:33.108 --> 00:41:35.608
Why do we got Joe Torre over

00:41:35.648 --> 00:41:36.768
here wearing a Yankee uniform?

00:41:36.789 --> 00:41:37.489
He's got a number.

00:41:37.528 --> 00:41:38.268
He's got a number?

00:41:38.369 --> 00:41:39.309
Joe Torre has a number?

00:41:39.329 --> 00:41:39.869
He's not a player.

00:41:40.489 --> 00:41:40.730
Um,

00:41:40.750 --> 00:41:42.931
people like somewhere it happened and

00:41:43.291 --> 00:41:44.610
they probably questioned it then,

00:41:44.650 --> 00:41:45.612
but they kept doing it.

00:41:46.311 --> 00:41:47.652
Someone pushed through and

00:41:47.672 --> 00:41:48.873
then eventually people like

00:41:48.992 --> 00:41:50.072
us do things like this,

00:41:50.353 --> 00:41:51.532
but that's not just culture.

00:41:51.572 --> 00:41:53.034
That's your own thing, right?

00:41:53.414 --> 00:41:54.333
A lot of times it comes from

00:41:54.634 --> 00:41:55.635
people closest to you that

00:41:55.675 --> 00:41:56.934
you want to assimilate with

00:41:57.255 --> 00:41:58.195
and be just like them.

00:41:58.615 --> 00:41:59.655
Or every once in a while you

00:41:59.675 --> 00:42:00.755
want to break out of that mold.

00:42:01.016 --> 00:42:02.717
So you do everything backwards or,

00:42:02.956 --> 00:42:03.536
or weird.

00:42:03.996 --> 00:42:06.398
You're New York guys, ketchup or mustard?

00:42:06.418 --> 00:42:08.978
Ketchup.

00:42:08.998 --> 00:42:09.398
I do both.

00:42:09.498 --> 00:42:09.958
I do both.

00:42:10.693 --> 00:42:11.293
Oh, my God.

00:42:11.313 --> 00:42:13.755
Like I remember my dad

00:42:13.795 --> 00:42:14.695
dragging me through the

00:42:14.735 --> 00:42:15.657
streets of New York.

00:42:15.697 --> 00:42:19.199
So my mom was in the garment business.

00:42:19.219 --> 00:42:21.179
She she did that.

00:42:21.199 --> 00:42:23.380
We would go deliver clothes and do stuff.

00:42:23.501 --> 00:42:24.882
Every time I got a hot dog

00:42:24.902 --> 00:42:25.722
from a street vendor,

00:42:25.862 --> 00:42:27.284
I would never imagine

00:42:27.304 --> 00:42:28.264
putting ketchup on it.

00:42:28.304 --> 00:42:29.545
It was disgusting to me.

00:42:30.025 --> 00:42:31.505
You don't know how much it

00:42:31.545 --> 00:42:33.166
took for me to let my kids

00:42:33.226 --> 00:42:34.967
put ketchup on a hot dog

00:42:35.007 --> 00:42:35.809
for the first time.

00:42:36.228 --> 00:42:38.730
I'm going to smack it out of their hands.

00:42:38.750 --> 00:42:40.271
So hard.

00:42:40.371 --> 00:42:42.512
I'm a hardcore mustard guy.

00:42:43.032 --> 00:42:43.911
This is a conversation

00:42:43.931 --> 00:42:45.213
you're probably already having, Dave.

00:42:45.672 --> 00:42:47.693
And which happens with a lot of families,

00:42:47.813 --> 00:42:49.414
which is when a kid's old

00:42:49.454 --> 00:42:51.094
enough to understand what a

00:42:51.195 --> 00:42:53.275
sports franchise and a sports team is.

00:42:53.996 --> 00:42:57.219
who's their favorite going to be?

00:42:57.898 --> 00:42:58.500
And you nudge.

00:42:58.719 --> 00:43:01.161
That was pre-birth already decided.

00:43:01.202 --> 00:43:02.583
The fact that he got David

00:43:02.623 --> 00:43:03.925
Michael Kittle Jr.

00:43:04.125 --> 00:43:05.505
I got the naming rights.

00:43:06.007 --> 00:43:09.550
And he got Mets, Knicks, Rangers.

00:43:09.570 --> 00:43:12.932
And then football is up to him,

00:43:13.472 --> 00:43:14.954
except we got him a bunch

00:43:14.974 --> 00:43:15.594
of Eagles onesies,

00:43:15.675 --> 00:43:16.916
and the Eagles just won the Super Bowl.

00:43:16.936 --> 00:43:18.297
His first time on this earth,

00:43:18.336 --> 00:43:19.577
the Eagles win the Super Bowl.

00:43:20.278 --> 00:43:21.400
Apparently that's not his team.

00:43:21.519 --> 00:43:22.320
I'm saying it's his team,

00:43:22.360 --> 00:43:23.902
but apparently football he

00:43:23.922 --> 00:43:24.603
gets to choose.

00:43:24.663 --> 00:43:27.346
But that's already been pre-decided,

00:43:27.525 --> 00:43:28.306
pre-negotiated.

00:43:28.527 --> 00:43:30.048
My best friend is a New Yorker,

00:43:30.188 --> 00:43:31.070
born and bred.

00:43:31.230 --> 00:43:33.211
He's a Red Sox fan.

00:43:33.512 --> 00:43:33.791
Why?

00:43:34.735 --> 00:43:35.934
Was it because his dad told

00:43:35.974 --> 00:43:37.175
him to or friends around us?

00:43:37.275 --> 00:43:39.076
No, because in nineteen eighty six,

00:43:39.115 --> 00:43:39.936
his brother was cheering

00:43:39.976 --> 00:43:40.835
for the Mets and he's like,

00:43:41.376 --> 00:43:42.876
who are the Mets playing Red Sox?

00:43:43.016 --> 00:43:43.157
Great.

00:43:43.197 --> 00:43:43.757
I like them.

00:43:43.996 --> 00:43:46.157
I like anybody that you don't like.

00:43:46.418 --> 00:43:47.257
That's who I'm with.

00:43:47.557 --> 00:43:49.179
So sometimes and he's still a Red Sox fan.

00:43:49.378 --> 00:43:51.119
So sometimes it's just because of that.

00:43:51.438 --> 00:43:53.840
But how often do we get indoctrinated into,

00:43:53.860 --> 00:43:55.639
well, this is how we do things.

00:43:56.039 --> 00:43:57.320
And because my C.I.

00:43:57.360 --> 00:43:59.721
did it this way, then I I like them.

00:44:00.061 --> 00:44:01.581
Therefore, I want to adapt their habits.

00:44:01.621 --> 00:44:02.961
I want to show them that I like them.

00:44:03.402 --> 00:44:05.463
by replicating them by by

00:44:05.583 --> 00:44:07.543
admiring them by repetition

00:44:07.963 --> 00:44:08.905
we get caught in those

00:44:08.925 --> 00:44:10.125
things until we're

00:44:10.166 --> 00:44:11.326
photocopies of photocopies

00:44:11.365 --> 00:44:12.646
of photocopies then someone

00:44:12.666 --> 00:44:13.907
who actually has thought

00:44:14.248 --> 00:44:15.487
and I asked chat gpt this a

00:44:15.547 --> 00:44:16.268
minute ago when you guys

00:44:16.289 --> 00:44:17.509
were talking what are the

00:44:17.608 --> 00:44:18.710
industries we should be

00:44:18.750 --> 00:44:20.311
looking to to actually

00:44:20.331 --> 00:44:21.391
bring and inject some great

00:44:21.451 --> 00:44:22.632
ideas in it and none of

00:44:22.672 --> 00:44:23.331
these are going to shock

00:44:23.351 --> 00:44:24.233
you and we've talked about

00:44:24.253 --> 00:44:26.253
them before but I'll repeat them because

00:44:26.954 --> 00:44:28.215
Maybe you have to hear it fifty times,

00:44:28.554 --> 00:44:31.338
but fitness and coaching, in my opinion,

00:44:31.597 --> 00:44:34.280
if PT and fitness coaching were similar,

00:44:34.360 --> 00:44:35.541
they're pretty damn similar guys.

00:44:35.721 --> 00:44:35.940
Right.

00:44:36.501 --> 00:44:38.503
The difference is, in my opinion,

00:44:38.903 --> 00:44:40.885
we come from we are learned

00:44:41.106 --> 00:44:42.827
doctors of physical therapy

00:44:43.126 --> 00:44:44.307
where a really great

00:44:44.347 --> 00:44:46.070
trainer constantly looks at

00:44:46.090 --> 00:44:47.371
themselves as a servant and

00:44:47.411 --> 00:44:48.492
I need to over serve.

00:44:48.612 --> 00:44:49.532
And I think that's a better

00:44:49.572 --> 00:44:50.152
way to look at it.

00:44:50.193 --> 00:44:51.914
Instead of I you do what I

00:44:51.974 --> 00:44:53.715
say is I'm going to listen

00:44:53.755 --> 00:44:54.436
to you and then

00:44:55.237 --> 00:44:56.637
Figure out a way of what you

00:44:56.677 --> 00:44:58.059
just told me to make it get

00:44:58.099 --> 00:44:59.199
you to hit your goals.

00:44:59.699 --> 00:45:02.260
Tech startups and software as a service.

00:45:02.900 --> 00:45:04.282
They understand all the

00:45:04.342 --> 00:45:05.561
friction points and then

00:45:05.581 --> 00:45:06.963
they pay attention to how to solve them.

00:45:07.342 --> 00:45:08.103
How many times do you have

00:45:08.123 --> 00:45:08.943
somebody with an EMR?

00:45:08.963 --> 00:45:10.164
It's like I just figured out

00:45:10.364 --> 00:45:11.284
this is how I do it.

00:45:11.304 --> 00:45:12.126
It's not actually we're not

00:45:12.166 --> 00:45:13.385
actually changing the thing.

00:45:13.726 --> 00:45:14.626
We're just duct taping

00:45:14.646 --> 00:45:15.947
crappy solutions on top

00:45:16.188 --> 00:45:17.389
until one day it breaks.

00:45:17.708 --> 00:45:18.329
And it's because we have

00:45:18.369 --> 00:45:19.769
fifteen things duct taped together.

00:45:20.309 --> 00:45:21.731
Tech people or SAS people

00:45:21.751 --> 00:45:22.632
would never do that.

00:45:22.672 --> 00:45:24.893
They're just like scrap it, figure it out.

00:45:24.914 --> 00:45:25.713
So looking to them,

00:45:25.954 --> 00:45:27.416
hospitality and high end service.

00:45:27.735 --> 00:45:28.096
Of course,

00:45:28.135 --> 00:45:29.177
if you want to understand like

00:45:29.197 --> 00:45:30.117
how to get someone to buy

00:45:30.197 --> 00:45:32.460
in the Ritz Carlton of the four seasons,

00:45:32.800 --> 00:45:34.942
they have MBA level

00:45:35.422 --> 00:45:37.943
programs on this retail and e-commerce.

00:45:38.585 --> 00:45:39.945
I like this and their health

00:45:39.965 --> 00:45:41.166
care is so resistant to it.

00:45:41.186 --> 00:45:42.168
But we've talked about this

00:45:42.568 --> 00:45:45.090
Masters at Driving Action program.

00:45:45.289 --> 00:45:48.251
through storytelling, offers, experience,

00:45:48.510 --> 00:45:50.291
psychological levers like bundles,

00:45:50.371 --> 00:45:52.172
memberships, and limited time offers.

00:45:52.552 --> 00:45:52.833
Listen,

00:45:52.853 --> 00:45:54.233
become Dave's patient for the next

00:45:54.273 --> 00:45:54.853
twelve months.

00:45:55.094 --> 00:45:55.793
You get a watch.

00:45:56.173 --> 00:45:57.675
Follow through on all twelve months.

00:45:57.875 --> 00:45:58.574
You keep the watch.

00:45:58.614 --> 00:45:59.594
The watch is yours because

00:45:59.655 --> 00:46:02.335
obviously you earned it, right?

00:46:02.356 --> 00:46:03.456
Just how could you do that?

00:46:04.297 --> 00:46:05.277
And professional sports,

00:46:05.376 --> 00:46:06.277
performance training,

00:46:06.418 --> 00:46:07.577
and music and entertainment.

00:46:07.858 --> 00:46:08.759
Those are the industries we

00:46:08.778 --> 00:46:09.458
should be looking to.

00:46:09.679 --> 00:46:10.719
The answer most likely is

00:46:10.778 --> 00:46:13.860
not in a CEU course at CSM.

00:46:13.880 --> 00:46:14.641
CSM is for something else.

00:46:16.376 --> 00:46:16.617
Dave,

00:46:16.637 --> 00:46:18.418
do you take or any of your people

00:46:18.478 --> 00:46:20.858
take students?

00:46:20.918 --> 00:46:21.018
No.

00:46:21.039 --> 00:46:22.639
OK.

00:46:22.719 --> 00:46:23.521
Any reason why?

00:46:26.402 --> 00:46:27.483
Sometimes we'll get asked by

00:46:27.543 --> 00:46:29.664
students or even sometimes

00:46:29.704 --> 00:46:30.603
we'll get like as we're

00:46:30.643 --> 00:46:31.925
interviewing folks and some

00:46:32.204 --> 00:46:33.925
will ask if they can kind

00:46:33.945 --> 00:46:35.427
of shadow in the beginning.

00:46:36.599 --> 00:46:37.960
And for the most part,

00:46:38.059 --> 00:46:39.101
I've asked a lot of my

00:46:39.121 --> 00:46:42.322
patients and they usually say no,

00:46:42.643 --> 00:46:43.103
my clients.

00:46:43.344 --> 00:46:43.983
Now, of course,

00:46:44.023 --> 00:46:45.045
I can present it to them

00:46:45.105 --> 00:46:46.505
like they don't have a choice.

00:46:46.525 --> 00:46:47.525
But the fact that we're

00:46:47.545 --> 00:46:48.447
going into their private

00:46:48.487 --> 00:46:49.768
space and their apartments

00:46:49.788 --> 00:46:51.869
that we're trying to

00:46:52.389 --> 00:46:54.050
respect and ultimately they

00:46:54.090 --> 00:46:54.971
get the decision.

00:46:56.952 --> 00:46:57.813
I still have the one patient

00:46:57.833 --> 00:46:59.894
that I'm seeing one time a week,

00:46:59.914 --> 00:47:00.994
so four visits a month.

00:47:01.615 --> 00:47:03.577
And I brought my top physical therapist,

00:47:03.597 --> 00:47:03.996
Porus,

00:47:04.056 --> 00:47:06.139
to him when I was treating someone else.

00:47:06.458 --> 00:47:09.081
because the point was to try

00:47:09.121 --> 00:47:12.282
to push that last patient

00:47:12.382 --> 00:47:14.864
over to Porus and that

00:47:14.884 --> 00:47:15.945
client wanted to stay with me.

00:47:16.465 --> 00:47:17.746
So some clients will allow

00:47:17.806 --> 00:47:18.746
like a physical therapist

00:47:18.766 --> 00:47:20.608
to come shadow or whatever, but no,

00:47:20.648 --> 00:47:21.608
we haven't done students.

00:47:24.130 --> 00:47:26.891
I'm actually, as a coincidence,

00:47:26.952 --> 00:47:29.034
I'm interviewing a PTA right now,

00:47:29.153 --> 00:47:31.155
and he is doing really well

00:47:31.856 --> 00:47:33.036
on the communication,

00:47:33.097 --> 00:47:34.838
the first call that we had,

00:47:35.398 --> 00:47:36.318
very impressive,

00:47:36.398 --> 00:47:38.581
the way he communicated and

00:47:38.641 --> 00:47:39.461
spoke and all that.

00:47:40.282 --> 00:47:41.103
Looked on his LinkedIn,

00:47:41.802 --> 00:47:42.603
he's got a history in the

00:47:42.623 --> 00:47:43.585
hospitality world.

00:47:43.605 --> 00:47:44.724
Shocker, right?

00:47:46.447 --> 00:47:48.907
So could that be something?

00:47:49.228 --> 00:47:50.228
And so I'll have to update

00:47:50.248 --> 00:47:51.510
you guys more in the future if...

00:47:52.710 --> 00:47:54.692
if he joins uh but no in

00:47:54.751 --> 00:47:55.552
general like we just we

00:47:55.592 --> 00:47:57.554
haven't done students same

00:47:57.574 --> 00:47:59.255
thing like you know my my

00:47:59.456 --> 00:48:00.615
business partner and coach

00:48:00.936 --> 00:48:02.677
sturdy mckee back when they

00:48:02.717 --> 00:48:04.478
had uh three or four

00:48:04.518 --> 00:48:06.519
locations in san francisco

00:48:06.900 --> 00:48:08.322
they were one-on-one always

00:48:08.382 --> 00:48:09.442
self-pay or out of network

00:48:09.461 --> 00:48:10.003
or whatever and

00:48:10.778 --> 00:48:12.039
They didn't really take students either.

00:48:12.079 --> 00:48:14.141
They would not hire new grads.

00:48:14.181 --> 00:48:15.702
They always wanted to hire a

00:48:15.742 --> 00:48:16.822
therapist that had two or

00:48:16.862 --> 00:48:18.023
three years of experience.

00:48:18.324 --> 00:48:19.324
They looked for therapists

00:48:19.344 --> 00:48:21.365
that had the service-based history,

00:48:21.405 --> 00:48:22.626
maybe hospitality, whatever.

00:48:23.567 --> 00:48:24.628
They also would never hire a

00:48:24.688 --> 00:48:25.688
physical therapist that

00:48:25.827 --> 00:48:27.148
that was their first job.

00:48:28.688 --> 00:48:29.570
They, they,

00:48:29.590 --> 00:48:30.831
they would not hire a physical

00:48:30.851 --> 00:48:31.492
therapist out of school.

00:48:31.512 --> 00:48:32.211
So you had to go work

00:48:32.231 --> 00:48:33.273
somewhere else and then

00:48:33.293 --> 00:48:34.054
they would hire you.

00:48:34.815 --> 00:48:37.036
And they would ask like, what did you,

00:48:37.336 --> 00:48:38.538
where did you work in the

00:48:38.657 --> 00:48:39.418
summers for high school?

00:48:39.438 --> 00:48:40.440
Where did you work in the

00:48:40.480 --> 00:48:41.661
summers during college or, you know,

00:48:41.721 --> 00:48:43.702
what type of volunteer or

00:48:43.742 --> 00:48:44.422
work or whatever?

00:48:44.523 --> 00:48:46.025
So they would always dig into that, but no,

00:48:46.164 --> 00:48:46.846
just to answer your question.

00:48:46.865 --> 00:48:48.166
No, we, we haven't done students.

00:48:48.447 --> 00:48:49.606
But what's the main reason

00:48:49.726 --> 00:48:50.847
large organizations,

00:48:50.987 --> 00:48:51.788
and we'll get to this,

00:48:51.807 --> 00:48:52.668
this will be a tease

00:48:52.688 --> 00:48:54.268
because we talk about this on Thursday.

00:48:54.289 --> 00:48:55.389
This is a LinkedIn post I

00:48:55.429 --> 00:48:56.349
dropped this morning and

00:48:56.389 --> 00:48:57.909
it's already sort of blowing up.

00:48:57.929 --> 00:48:59.891
And the question is, is this a PT mill?

00:49:00.150 --> 00:49:00.610
We'll get to this.

00:49:00.891 --> 00:49:01.731
But why would these

00:49:01.871 --> 00:49:03.192
organizations that are larger

00:49:03.711 --> 00:49:04.693
And I'm not making fun of,

00:49:04.713 --> 00:49:06.554
I'm not knocking them, the ATIs, the IVs,

00:49:06.574 --> 00:49:07.155
the athleticos.

00:49:07.514 --> 00:49:08.356
Why do they have like

00:49:08.956 --> 00:49:10.697
student engagement departments?

00:49:11.139 --> 00:49:12.380
It's because they have a need, right?

00:49:12.440 --> 00:49:14.041
Like I'm not knocking them.

00:49:14.201 --> 00:49:15.641
I don't think it's, but let's be honest,

00:49:15.661 --> 00:49:17.063
it's not clinical excellence.

00:49:17.244 --> 00:49:18.525
Like you're not doing a resident,

00:49:18.545 --> 00:49:19.105
like you're doing a

00:49:19.144 --> 00:49:20.967
residency program because you're smart.

00:49:21.306 --> 00:49:22.728
That says if you do a residency here,

00:49:22.748 --> 00:49:23.548
that's a pipeline to

00:49:23.628 --> 00:49:25.190
keeping people engaged and

00:49:25.251 --> 00:49:26.150
keeping people here.

00:49:26.871 --> 00:49:28.311
Dave doesn't really have that problem,

00:49:28.632 --> 00:49:29.632
not at scale, right?

00:49:29.652 --> 00:49:30.793
You don't need to hire sixty

00:49:30.833 --> 00:49:31.693
people next month.

00:49:31.994 --> 00:49:32.634
If you did,

00:49:33.094 --> 00:49:34.193
you better have a we'll go back

00:49:34.233 --> 00:49:34.614
to baseball.

00:49:34.653 --> 00:49:35.815
You better have a farm system.

00:49:36.155 --> 00:49:38.375
It's a farm system in a good way growing.

00:49:38.735 --> 00:49:38.936
Right.

00:49:38.996 --> 00:49:39.596
But if you don't have that

00:49:39.635 --> 00:49:41.115
problem and also your model

00:49:41.135 --> 00:49:43.157
makes it real hard, like, dude,

00:49:43.376 --> 00:49:44.396
I'm I'm going at one

00:49:44.436 --> 00:49:45.217
hundred miles an hour

00:49:45.458 --> 00:49:47.657
because this person is paying for this.

00:49:47.677 --> 00:49:49.679
This person is paying this for this.

00:49:50.518 --> 00:49:53.402
And education has to slow is

00:49:53.422 --> 00:49:55.483
going to slow you down in a good way.

00:49:55.503 --> 00:49:56.605
It should it should slow you

00:49:56.644 --> 00:49:57.324
down in some way.

00:49:58.126 --> 00:49:59.067
But that's why I think

00:49:59.086 --> 00:50:00.807
people like Dave don't take

00:50:00.847 --> 00:50:02.048
students and probably

00:50:02.829 --> 00:50:04.311
shouldn't and can't is

00:50:04.371 --> 00:50:06.432
because they're busy doing the thing.

00:50:06.632 --> 00:50:07.954
But but a different model

00:50:07.994 --> 00:50:09.175
could can allow it.

00:50:10.036 --> 00:50:11.076
where applicable.

00:50:11.297 --> 00:50:12.597
But yeah, that post on LinkedIn,

00:50:12.637 --> 00:50:13.317
take a look at that.

00:50:13.737 --> 00:50:14.717
Essentially, I'm asking,

00:50:14.818 --> 00:50:15.918
I've asked this question before.

00:50:16.177 --> 00:50:17.159
I don't know why it's a question.

00:50:17.378 --> 00:50:18.719
I love poking bears because

00:50:18.759 --> 00:50:19.699
I love asking questions I

00:50:19.719 --> 00:50:20.599
know there's no answer to.

00:50:20.920 --> 00:50:21.480
The question is,

00:50:21.500 --> 00:50:22.559
if you point your finger at

00:50:22.579 --> 00:50:23.460
an organization that says,

00:50:23.760 --> 00:50:24.661
they're a PT mill,

00:50:25.320 --> 00:50:26.862
when are they and what could they do

00:50:27.880 --> 00:50:28.920
What could they remove one

00:50:28.960 --> 00:50:30.961
thing at a time until they're not?

00:50:31.382 --> 00:50:32.922
So where's the line is what I'm asking.

00:50:33.103 --> 00:50:33.902
Did you see my comment?

00:50:33.963 --> 00:50:35.364
I comment on your post on LinkedIn.

00:50:35.583 --> 00:50:35.744
No.

00:50:35.764 --> 00:50:36.304
What'd you say?

00:50:36.784 --> 00:50:38.945
So I said a physical therapy

00:50:38.985 --> 00:50:41.226
practice that books and

00:50:41.465 --> 00:50:43.987
completes four visits per hour.

00:50:44.047 --> 00:50:46.068
So one therapist is booking

00:50:46.168 --> 00:50:47.809
and treating four patients per hour.

00:50:48.809 --> 00:50:50.050
Tony agree.

00:50:50.070 --> 00:50:50.530
Disagree.

00:50:51.288 --> 00:50:52.909
Is three okay?

00:50:52.989 --> 00:50:54.789
I don't know that a mil is a bad thing.

00:50:54.969 --> 00:50:58.092
I'm going to start there.

00:50:58.152 --> 00:51:00.893
You imply that being a mil is negative.

00:51:03.016 --> 00:51:04.197
I'm going to say it's not.

00:51:05.577 --> 00:51:07.599
Before we get off the original topic,

00:51:07.639 --> 00:51:07.918
though,

00:51:07.938 --> 00:51:08.920
and if we're going to talk about

00:51:08.960 --> 00:51:10.780
this on Thursday, that'd be awesome.

00:51:11.101 --> 00:51:11.601
Yeah,

00:51:11.641 --> 00:51:15.125
I think this is a serious problem in

00:51:15.144 --> 00:51:17.126
the profession is people

00:51:17.146 --> 00:51:18.809
who are doing things differently,

00:51:18.889 --> 00:51:20.231
people who are doing things

00:51:20.291 --> 00:51:21.371
potentially better,

00:51:21.391 --> 00:51:23.193
whatever the better is defined as.

00:51:23.773 --> 00:51:25.835
They're not taking students, you know.

00:51:25.916 --> 00:51:28.498
And so how how do we address

00:51:28.559 --> 00:51:31.402
this problem for students, new grads,

00:51:31.442 --> 00:51:32.322
recent grads?

00:51:34.284 --> 00:51:35.666
I took it as a personal

00:51:35.706 --> 00:51:37.648
responsibility when I was a CI,

00:51:37.728 --> 00:51:39.909
which I haven't been a CI for years.

00:51:40.530 --> 00:51:42.733
When I was a CI, I loved taking students,

00:51:42.753 --> 00:51:44.173
but it was almost like a

00:51:44.273 --> 00:51:45.914
personal responsibility to

00:51:46.376 --> 00:51:48.458
bust all of the myths that

00:51:48.478 --> 00:51:50.639
you learn in school to show

00:51:50.699 --> 00:51:51.960
why the ideas and the

00:51:52.001 --> 00:51:53.302
concepts that these kids

00:51:53.362 --> 00:51:54.463
are learning in school are

00:51:54.503 --> 00:51:56.684
completely absurd, completely ridiculous.

00:51:58.025 --> 00:51:59.847
And to break them of those

00:51:59.967 --> 00:52:01.807
ideas and to show them a

00:52:01.847 --> 00:52:03.869
different way that things could be done,

00:52:03.909 --> 00:52:05.889
that how therapy could be different.

00:52:06.469 --> 00:52:08.791
But I was, you know, we're a small,

00:52:08.911 --> 00:52:10.793
even back then, we were a small group,

00:52:10.833 --> 00:52:12.012
two, three locations.

00:52:12.032 --> 00:52:13.074
We had a small team.

00:52:13.594 --> 00:52:15.295
So I had the ability to do that.

00:52:15.755 --> 00:52:17.998
And it was something that I enjoyed.

00:52:18.599 --> 00:52:18.878
Now,

00:52:18.898 --> 00:52:20.460
when you look at who is still

00:52:20.501 --> 00:52:21.541
accepting students,

00:52:21.601 --> 00:52:23.043
there is a characteristic

00:52:23.202 --> 00:52:24.465
of that business,

00:52:24.985 --> 00:52:26.266
why they're taking students,

00:52:26.306 --> 00:52:27.427
how they're taking students,

00:52:27.487 --> 00:52:28.929
what they're doing with these students.

00:52:28.969 --> 00:52:29.969
And I don't think...

00:52:30.650 --> 00:52:32.271
It's quite as, you know,

00:52:33.172 --> 00:52:34.193
what it used to be.

00:52:35.695 --> 00:52:38.317
So I want to talk about students more.

00:52:38.336 --> 00:52:39.458
We'll save it for Thursday

00:52:39.478 --> 00:52:40.900
because I think that's a great topic.

00:52:40.960 --> 00:52:42.721
And I think that's one more

00:52:42.800 --> 00:52:44.483
opportunity for disruption,

00:52:44.802 --> 00:52:45.684
for innovation.

00:52:45.764 --> 00:52:46.744
How can we change the

00:52:46.784 --> 00:52:47.905
profession for the better?

00:52:48.226 --> 00:52:49.606
How can we create a business

00:52:49.666 --> 00:52:52.230
opportunity that helps both

00:52:52.289 --> 00:52:54.190
sides of the business equation?

00:52:55.072 --> 00:52:56.793
I think taking students into

00:52:56.893 --> 00:53:00.295
a new kind of CI program is

00:53:00.675 --> 00:53:03.135
right for the future of our profession.

00:53:03.155 --> 00:53:05.217
All right.

00:53:05.237 --> 00:53:06.418
That's a front tease on Thursday.

00:53:07.297 --> 00:53:07.938
If we keep talking,

00:53:07.958 --> 00:53:08.659
I'm going to keep talking

00:53:08.679 --> 00:53:09.358
about this and I'm going to

00:53:09.378 --> 00:53:10.039
give away the stuff I'm

00:53:10.059 --> 00:53:10.980
going to talk about on Thursday.

00:53:11.039 --> 00:53:11.960
So let's do parting shots.

00:53:12.400 --> 00:53:13.802
Yeah, that sounds great.

00:53:13.822 --> 00:53:14.202
What you got?

00:53:16.297 --> 00:53:17.797
Man, parting shot,

00:53:17.818 --> 00:53:19.460
I would say I'm going to

00:53:19.480 --> 00:53:22.163
continue to focus on the concierge,

00:53:22.202 --> 00:53:23.264
whether it's the remote

00:53:23.304 --> 00:53:25.126
thing with the watch, whether it's,

00:53:25.246 --> 00:53:25.487
you know,

00:53:25.527 --> 00:53:28.110
the huge hospital system focused

00:53:28.130 --> 00:53:29.291
down to a concierge

00:53:29.371 --> 00:53:30.853
offering to whatever that

00:53:30.893 --> 00:53:32.934
care or experience is that

00:53:32.954 --> 00:53:33.815
I'm just going to continue

00:53:33.835 --> 00:53:34.856
to focus on the thing that.

00:53:35.797 --> 00:53:38.780
that we're doing, uh, not blinders on.

00:53:38.800 --> 00:53:39.581
Cause I always like to hear

00:53:39.601 --> 00:53:40.661
what you guys are doing or

00:53:40.681 --> 00:53:42.023
thinking and others are, you know,

00:53:42.063 --> 00:53:43.623
posting on LinkedIn or other places.

00:53:44.364 --> 00:53:45.525
Um, but for me, it's just focused.

00:53:45.565 --> 00:53:46.465
It's just like, we,

00:53:46.766 --> 00:53:48.588
we know our ideal client or customer,

00:53:49.168 --> 00:53:50.989
we know our ideal therapist,

00:53:51.590 --> 00:53:53.391
and that's just main thing right now.

00:53:53.431 --> 00:53:54.992
So focusing on that growth

00:53:55.072 --> 00:53:56.634
with hiring with on the

00:53:57.054 --> 00:53:58.815
growth of hiring therapists,

00:53:58.835 --> 00:53:59.996
interviewing them, onboarding them,

00:54:00.356 --> 00:54:01.556
keeping them, retaining them,

00:54:02.398 --> 00:54:03.177
doing whatever it takes to

00:54:03.197 --> 00:54:04.018
retain top talent.

00:54:04.478 --> 00:54:05.679
And then also on the new

00:54:05.739 --> 00:54:07.298
patient marketing side,

00:54:07.679 --> 00:54:09.800
generating more leads that are engaged,

00:54:10.519 --> 00:54:12.840
referral sources, partners, all that.

00:54:12.860 --> 00:54:13.740
So that's my main focus.

00:54:13.760 --> 00:54:15.422
That's my parting shot.

00:54:15.481 --> 00:54:15.981
Yeah,

00:54:16.161 --> 00:54:20.762
I think as if you're not deep into AI,

00:54:21.242 --> 00:54:22.523
whether you choose to use

00:54:22.583 --> 00:54:23.983
it or not in your practice,

00:54:24.043 --> 00:54:25.364
in your documentation,

00:54:25.724 --> 00:54:27.364
in your relationships, whatever,

00:54:30.217 --> 00:54:33.358
Every part of our future involves AI.

00:54:33.378 --> 00:54:35.501
There's zero chance that AI

00:54:35.541 --> 00:54:36.981
is going to go away or disappear.

00:54:37.561 --> 00:54:38.983
I just think you have to get

00:54:39.123 --> 00:54:40.925
your hands into it,

00:54:41.045 --> 00:54:42.186
start to play around with it.

00:54:42.626 --> 00:54:43.746
And I'm going to get the

00:54:43.786 --> 00:54:45.909
Google video generator to

00:54:45.989 --> 00:54:47.570
generate some videos that

00:54:47.630 --> 00:54:49.291
Dave is going to be blown

00:54:49.371 --> 00:54:52.634
away by when you see it.

00:54:52.653 --> 00:54:54.275
It is nothing like you've seen.

00:54:54.355 --> 00:54:56.516
I guarantee it is freaky good.

00:54:57.657 --> 00:54:58.418
We'll see.

00:54:58.518 --> 00:54:58.838
All right.

00:54:58.858 --> 00:54:59.617
I would say going back to

00:54:59.637 --> 00:55:01.500
the first topic we started

00:55:01.539 --> 00:55:02.701
on today is I don't think

00:55:02.940 --> 00:55:04.661
AI is coming for your job.

00:55:05.623 --> 00:55:06.722
I agree with Dave there.

00:55:06.742 --> 00:55:08.344
It's not going to replace you.

00:55:08.664 --> 00:55:09.826
But they are coming for your

00:55:09.885 --> 00:55:10.485
patient's attention.

00:55:10.545 --> 00:55:11.407
Yeah, Tony.

00:55:12.007 --> 00:55:12.728
And they're coming for your

00:55:12.768 --> 00:55:13.768
patient's attention and

00:55:13.807 --> 00:55:15.750
your patient's data.

00:55:16.250 --> 00:55:17.012
And your patients are going

00:55:17.032 --> 00:55:17.913
to hand that data over.

00:55:18.333 --> 00:55:20.476
So I don't think in the future to yes.

00:55:20.657 --> 00:55:21.898
And here, both of you,

00:55:22.219 --> 00:55:23.701
the clinics that win won't

00:55:23.740 --> 00:55:24.702
be the ones with the

00:55:24.722 --> 00:55:26.905
fanciest tools or the use of the biggest,

00:55:27.166 --> 00:55:28.507
you know, the most CPGs, uh,

00:55:29.309 --> 00:55:30.510
That's going to ruffle some feathers.

00:55:30.769 --> 00:55:31.530
They'll be the ones that

00:55:31.590 --> 00:55:33.951
show up like a coach, like a concierge,

00:55:34.070 --> 00:55:35.891
that stay connected, like a friend,

00:55:36.271 --> 00:55:37.431
not like automation.

00:55:37.452 --> 00:55:38.233
So there needs to be some

00:55:38.253 --> 00:55:38.833
middle ground here.

00:55:38.853 --> 00:55:40.414
It can't just be a notification every day.

00:55:40.873 --> 00:55:42.295
So you don't just fix people.

00:55:42.355 --> 00:55:43.875
The goal is how can you guide them?

00:55:44.155 --> 00:55:45.335
How can you use this ability

00:55:45.416 --> 00:55:46.775
to connect in real time,

00:55:46.836 --> 00:55:48.117
personalized to do that?

00:55:48.556 --> 00:55:49.577
The ones, the businesses,

00:55:49.597 --> 00:55:51.719
the organizations that do, those win.

00:55:51.759 --> 00:55:52.099
That's it.

00:55:52.699 --> 00:55:53.960
We'll see you on Thursday at,

00:55:54.320 --> 00:55:55.260
at eight thirty a.m.

00:55:55.300 --> 00:55:56.400
We'll talk about P.T.

00:55:56.460 --> 00:55:57.001
Mills.

00:55:57.501 --> 00:55:59.202
I want people to be able to define it.

00:55:59.523 --> 00:56:00.782
You cannot just throw around

00:56:01.224 --> 00:56:02.583
just words and labels

00:56:02.623 --> 00:56:04.065
unless you can define those things.

00:56:05.385 --> 00:56:06.266
Learn Medicare billing,

00:56:06.286 --> 00:56:07.447
the Dave Kittle show, P.T.

00:56:07.467 --> 00:56:08.106
Pinecast.

00:56:08.226 --> 00:56:09.387
Do the follow.

00:56:09.547 --> 00:56:10.329
Bang that bell,

00:56:10.369 --> 00:56:11.548
as they say on the YouTubers.

00:56:11.809 --> 00:56:12.409
We'll see you guys on.