How Physical Therapists Are Monetizing Credibility Without Selling Out

WEBVTT

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All right.

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Good Tuesday morning to you on a snowy

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Ohio.

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Apparently a snowy Ohio morning.

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We have no snow here in the north

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of the northeast just yet.

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Strap in.

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I just have a question for you, Tony.

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Number one, how was your Thanksgiving?

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We were just talking about that for a

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second.

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It was phenomenal.

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We had a great time.

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We did the turkey trot.

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We did all the normal family traditions.

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Can't ask for a better day.

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Those aren't normal.

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Those are Norman Rockwell.

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I think those are less normal today.

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Those should be more normal.

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So explain your Thanksgiving,

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because you gave me the rundown.

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Yeah, so we can bring Dave in.

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Typically,

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now this has been going on ten years

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or so, we wake up, multiple families,

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we're all connected.

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My wife comes from big families,

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so her siblings,

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their respective families,

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we go to a turkey trot somewhere.

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But usually what happens,

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we dump a turkey into the oven,

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throw some sweet potatoes,

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some regular potatoes.

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We leave, run the turkey trot,

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get pictures, come back home,

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pull all the cooked food out,

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have a little family breakfast,

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just the immediate, the nuclear family.

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And then we go over to grandma's house

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or a brother-in-law's house.

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Fifty, sixty people get together,

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all of us family,

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and we just have an amazing day.

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You know,

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I've never been part of a family like

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this.

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I married into this family,

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but it's like from the sixty plus year

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olds down to the six month olds.

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Everybody's involved playing wiffle ball,

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playing football, like backyard stuff.

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Usually it ends with a big poker

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tournament.

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All the kids can play poker.

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The adults can play poker and we just

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have a great night.

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This is not standard in a good way.

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Like you just described like nine

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different holidays jammed into one day.

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And it sounds like, I mean,

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if you're a kid,

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you don't even know where to look.

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You know what I mean?

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It is the most amazing growing up

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experience for these kids.

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Like just within a three mile radius where

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I live, there's three families,

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all the boys, mostly boys, couple girls.

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They're all cousins.

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They camped out.

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It was twenty two degrees.

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They camped out in the backyard that

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night.

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because obviously the college kids were

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home.

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They wanted to hang out with the younger

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cousins.

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It's just crazy.

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It seems fake,

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but it's been going on for like twenty

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years.

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So I don't know when it's going to

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all fall apart, but it is amazing.

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Dave didn't camp out.

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Where were you?

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Were you in the city or were you

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somewhere?

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For Thanksgiving, we were in South Jersey.

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I wanted to quickly ask,

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because I feel like Jimmy's leaning in as

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well.

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I think Jimmy, because I know him well,

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I think we both feel the same way,

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which is, are we... So, Tony,

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are Jimmy and I more likely to get

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the invite to the lake...

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family trip,

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the lake experience that you had in the

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summer, first before this Thanksgiving?

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Because it sounds like this Thanksgiving

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is a big family gathering.

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You said, fifty, sixty people.

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Are there some friends mixed in there?

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Are there some, you know?

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No.

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No.

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Okay.

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So Jimmy and I have to start with

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the lake experience potentially,

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maybe hijack that,

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and then we can work our way into

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a future Meritado Thanksgiving.

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Yes.

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Just real quick.

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So my wife is one of fourteen kids,

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no twins, same mom and dad.

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Like so, you know,

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there's no need for outside outsiders to

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come in.

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But yes, you and Jimmy, you start here.

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You start small.

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You meet my family, my kids.

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We go out.

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We have a good time.

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And if you if you if you make

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the cut.

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Then we'll bring you in.

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And they're all phenomenal athletes.

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That's the thing.

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Like I am the slowest person.

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I ran an average pace of eight forty

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five for a simple five K.

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These guys were all done in six,

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six and a half minutes.

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The slowest one other than me was like

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seven minute mile pace.

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Which is still good for a five K.

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Yeah.

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Very good.

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It's crazy.

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What do we got?

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Your model, your modeling behavior.

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Yeah.

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That's what you're doing.

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You're saying like, hey, don't go run.

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You're like, hey, try to keep like.

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can't keep a kid off of you i

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don't have any kids but i know how

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kids work generally if you're doing

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something and you don't want them to do

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it tell them not you can't do it

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right like don't you got to stay out

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of here i'm using a power saw and

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you're like i don't know what the powers

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are but if you're getting here it's time

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to learn how to do whatever kids are

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like yeah i'm out it's reverse psychology

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as people scream at the screen all right

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so here is the prompt we talked about

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last week

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We've talked about this before.

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I think Dave was con, Tony was pro,

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and I was sort of like, huh, yeah,

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that makes sense.

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And now I think it's becoming more and

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more of a reality,

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because I don't think we talked about this

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for a while, which is,

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is this clinic I'm about to describe

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possible in the near future,

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which is patients don't pay a copay,

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patients don't pay a membership fee,

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but a clinic is able to understand that

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they're in an attention economy,

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and run a clinic just based on the

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revenue that you can create from the

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attention that the clinic actually

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demands.

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And then I remember we always look for,

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the first time we talked about this, like,

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well,

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is there a model like this that exists

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outside of healthcare?

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And then I forget who said it,

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but it was Judge Judy and all those

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courtroom shows.

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Like, if you don't know how those work,

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if I'm suing Tony,

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and Dave's the judge, before we go in,

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we just sign like, this is binding,

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whatever they say goes,

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but we're paying the fee.

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So if I sue Tony for a thousand

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dollars and Dave's the judge and says,

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guilty, Jimmy owes the money,

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they just pay it.

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Cause they know they can sell more

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commercials during that episode that'll

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pay for all those fees.

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So they're like, we need more cases.

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That's our problem.

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We need more content.

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So that model, I mean, Judge Wapner,

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Judge Judy,

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They've been around for a gajillion years.

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And now there's thirty two of them.

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There's all the if you're if you stay

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at home during the day,

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that's all those things.

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So I was like, I don't know.

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Is this possible?

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Like, it's cute on TV,

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but is this possible?

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And I said, you know, what would happen?

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What would Mr.

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Beast and his team do in the first

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thirty, sixty, ninety?

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Well, they would make challenges.

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Right.

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I want to see people do things.

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There needs to be an element of failure.

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I have to see what happens next.

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Like, that's the thing I know.

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Like,

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that's the element of any good story.

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When you're telling a story about

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Thanksgiving, you're like,

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and then what happens?

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And like, then the poker game.

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And then we break into,

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we start doing shot skis or whatever

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people do in Ohio, right?

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Like,

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but that's how you tell a good story.

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So free evals, free plans of care,

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patient walkout,

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patients walk out ten times better,

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but everything's got to,

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you have to sign your

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did the rights away and be like,

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all right, I really want this,

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but we're all gonna,

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we're also gonna make you a star kid.

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I think it would be,

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I'll pay this patient a thousand dollars

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if they can do the perfect squat.

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And then they bring someone in like Doug

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Adams or something with his,

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tech and they can measure who can is

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there anybody that can do a perfect squat

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where they're they go straight i don't

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know but the answer is can you get

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enough views to make that pay more than

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you would have earned on the copay to

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cover overhead so ad revenue sponsorships

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presented by you know thera band or

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whatever you want to do affiliate links

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merch

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Creator collaborations.

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There's a lot of PTs now.

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Ten thousand followers on Instagram used

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to be a big deal.

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Now we're not.

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We're talking in millions like these are

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millions, right?

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Corporate challenges.

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Why doesn't, like, think about this.

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How many employees does an organization

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like ATI or Athletico,

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I'm not picking on either of them,

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but they've got thousands of employees.

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I can look that number up.

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How many followers do they have?

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My bet is less than employees or close,

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like the proportion isn't there.

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You can't even get your own employees to

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follow.

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Why?

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Because you're not leading.

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Mr. Beast would lead.

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He'd do brand integrations.

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He would be on the phone with Hyperice

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and everybody would be walking out with a

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Theragun.

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It would be your parting gift.

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right, every time.

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So I think that we're not there yet,

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but is anything that I said like out

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of the realm of recent,

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like near future possibilities so far?

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Dave?

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Well, I wanted to ask,

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do you guys think that MrBeast videos are,

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is that a form of reality TV?

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Like we have reality TV like Survivor and,

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you know, like the Kardashians.

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So you guys agree it's a form of

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reality TV?

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Yes.

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I think this would be a fascinating

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experiment if a physical therapy practice

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did this.

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In my opinion, when you watch,

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and I don't watch any of this stuff,

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but The Bachelor and all this ridiculous

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crap.

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It's okay.

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People,

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we know that there are certain people

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especially in the US,

00:09:10.380 --> 00:09:12.101
certain people that that's how they

00:09:12.162 --> 00:09:12.761
actually are,

00:09:13.023 --> 00:09:15.224
but then a lot of these networks and

00:09:15.244 --> 00:09:17.625
the producers and they find people on

00:09:17.645 --> 00:09:19.067
these reality shows or for these reality

00:09:19.106 --> 00:09:20.307
shows and they kind of ham it up

00:09:20.347 --> 00:09:24.630
and they lean into like the negative,

00:09:25.032 --> 00:09:26.131
controversial stuff,

00:09:26.192 --> 00:09:27.573
whatever the behavior is, right?

00:09:28.413 --> 00:09:30.495
So my thoughts on this would be,

00:09:30.975 --> 00:09:32.414
if you did this for a physical therapy

00:09:32.456 --> 00:09:32.796
practice,

00:09:32.836 --> 00:09:34.816
if the whole intention was we want to

00:09:34.836 --> 00:09:37.976
get eyeballs, attention, brands,

00:09:38.057 --> 00:09:39.557
sponsorships, partnerships, whatever,

00:09:40.217 --> 00:09:42.798
you move away from, I believe,

00:09:42.938 --> 00:09:44.039
Tony will probably push back,

00:09:44.080 --> 00:09:46.721
you move away from the individual patient

00:09:46.760 --> 00:09:47.341
and client's

00:09:48.755 --> 00:09:49.975
uh, results that they care about.

00:09:50.056 --> 00:09:51.716
Now, of course, if it was Tony's clinic,

00:09:52.037 --> 00:09:52.277
you know,

00:09:52.317 --> 00:09:53.596
some people with these total knee

00:09:53.636 --> 00:09:54.437
replacement, you know,

00:09:54.498 --> 00:09:55.577
post surgical rehabs,

00:09:55.837 --> 00:09:56.857
they're still going to get a little bit

00:09:56.898 --> 00:09:57.177
better.

00:09:57.638 --> 00:09:58.499
They're going to get a little bit more

00:09:58.519 --> 00:09:59.558
range of motion, but like,

00:09:59.739 --> 00:10:01.438
let's just say plug and play tomorrow.

00:10:01.479 --> 00:10:03.740
This reality show is in Tony's clinic all

00:10:03.779 --> 00:10:04.200
of a sudden.

00:10:04.240 --> 00:10:05.379
And now all of a sudden it's like

00:10:05.720 --> 00:10:06.380
no insurance.

00:10:06.841 --> 00:10:07.660
They're not taking insurance.

00:10:07.681 --> 00:10:07.921
They're not,

00:10:08.140 --> 00:10:09.240
they're not collecting copays.

00:10:09.260 --> 00:10:10.402
People are just coming in and out.

00:10:11.101 --> 00:10:11.922
I believe that

00:10:13.225 --> 00:10:15.307
it would be less focused on results.

00:10:15.326 --> 00:10:16.748
And then therefore you would have people

00:10:16.768 --> 00:10:17.208
that are like,

00:10:17.349 --> 00:10:19.190
they're coming and maybe that's part of

00:10:19.210 --> 00:10:21.331
the mental therapy and they're socializing

00:10:21.350 --> 00:10:22.172
and all that maybe.

00:10:23.452 --> 00:10:23.873
But I don't,

00:10:24.013 --> 00:10:26.875
I think you'd be moving away from actual

00:10:26.914 --> 00:10:28.655
things that are a little more directly

00:10:28.696 --> 00:10:30.096
valuable that you can charge for.

00:10:30.597 --> 00:10:31.618
And that would, you'd have to,

00:10:31.758 --> 00:10:32.658
that's like a fork in the road.

00:10:32.698 --> 00:10:33.600
And you're, I want to,

00:10:33.620 --> 00:10:33.960
I want to go,

00:10:34.379 --> 00:10:36.301
I want to go results based because I

00:10:36.321 --> 00:10:37.282
can charge more for that.

00:10:37.902 --> 00:10:38.283
And you want,

00:10:38.342 --> 00:10:39.563
you want to go this the other way.

00:10:40.163 --> 00:10:42.905
Let me, let me change the angle slightly.

00:10:44.027 --> 00:10:45.628
what's the guy's name i always forget his

00:10:45.668 --> 00:10:47.789
name the guy who runs the savannah bananas

00:10:48.870 --> 00:10:51.673
jesse cole what if it was run by

00:10:51.732 --> 00:10:55.076
jesse like they're similar in mindset but

00:10:55.395 --> 00:10:57.817
all jess jesse does not care about players

00:10:57.837 --> 00:10:59.578
i mean he does but he cares about

00:10:59.619 --> 00:11:00.220
the fans

00:11:01.975 --> 00:11:05.340
So like- But they also still charge ticket

00:11:05.379 --> 00:11:07.182
price and they also charge for merch.

00:11:07.241 --> 00:11:08.604
So- A thousand percent.

00:11:09.044 --> 00:11:09.384
Brilliant.

00:11:09.644 --> 00:11:10.787
They understand who the audience is.

00:11:11.187 --> 00:11:12.528
My point in saying that is,

00:11:13.070 --> 00:11:14.591
if you said I'm going,

00:11:14.731 --> 00:11:17.696
what if your angle wasn't attention first,

00:11:18.820 --> 00:11:20.140
because I also don't think Mr.

00:11:20.181 --> 00:11:21.743
B starts out with attention first.

00:11:22.163 --> 00:11:23.203
I think he starts out with,

00:11:23.684 --> 00:11:25.826
can I make an amazing thing for these

00:11:25.866 --> 00:11:28.208
people to stop them in their tracks to

00:11:28.249 --> 00:11:28.629
come?

00:11:29.289 --> 00:11:30.490
And we've talked about this before.

00:11:30.572 --> 00:11:31.793
I think that is attention first,

00:11:31.932 --> 00:11:32.933
the way Mr. B thinks.

00:11:33.413 --> 00:11:33.955
Yeah, all right.

00:11:33.975 --> 00:11:34.875
So what, yes.

00:11:37.118 --> 00:11:38.019
But what I'm saying is like,

00:11:38.639 --> 00:11:39.921
so what if you took Dave's angle,

00:11:39.941 --> 00:11:40.360
which is like,

00:11:40.480 --> 00:11:41.863
it has to be great for the patient,

00:11:42.662 --> 00:11:43.123
But also,

00:11:43.783 --> 00:11:45.544
if I walked into a hundred PT clinics

00:11:45.565 --> 00:11:48.148
tomorrow, am I seeing Banana Ball or Mr.

00:11:48.168 --> 00:11:48.528
Beast?

00:11:49.229 --> 00:11:50.590
I did a live stream yesterday,

00:11:51.230 --> 00:11:53.153
and Rebecca Griffith, the EDDPT, was like,

00:11:53.173 --> 00:11:54.793
I had my kid in the lobby at

00:11:54.854 --> 00:11:55.754
a children's hospital,

00:11:55.956 --> 00:11:56.615
and you know what I saw?

00:11:56.937 --> 00:12:00.100
Lego art and big buttons for a kid

00:12:00.139 --> 00:12:00.559
to press on,

00:12:00.580 --> 00:12:03.783
and then you go into a urology office

00:12:03.823 --> 00:12:04.724
now, and what do you see?

00:12:05.888 --> 00:12:06.388
White walls.

00:12:07.227 --> 00:12:07.889
White, yeah.

00:12:08.568 --> 00:12:09.749
Beige, everything.

00:12:10.929 --> 00:12:11.529
The question is,

00:12:11.750 --> 00:12:14.350
what if you just approached everything

00:12:14.390 --> 00:12:15.650
like banana ball and you were like,

00:12:15.691 --> 00:12:19.652
we're going to make it fun and exciting.

00:12:19.731 --> 00:12:20.692
So maybe I'm just like,

00:12:21.013 --> 00:12:21.793
so I see what you're saying.

00:12:21.812 --> 00:12:22.854
So there's, oh, first of all,

00:12:23.234 --> 00:12:23.833
good or bad.

00:12:24.453 --> 00:12:27.076
clickbait is bad unless it's clickbait to

00:12:27.395 --> 00:12:29.878
get tested for prostate cancer right like

00:12:30.178 --> 00:12:31.799
if you use the same elements for good

00:12:31.980 --> 00:12:34.081
it's neither good nor a sword is bad

00:12:34.501 --> 00:12:35.763
unless you're trying to defend yourself

00:12:35.783 --> 00:12:37.163
from a dragon i don't know i went

00:12:37.183 --> 00:12:39.005
full sci-fi on that but i did so

00:12:39.625 --> 00:12:42.567
yes but my thing is everybody would have

00:12:42.587 --> 00:12:45.890
said jesse from savannah bananas was

00:12:45.931 --> 00:12:50.153
insane and he was until you're not and

00:12:50.173 --> 00:12:51.596
then everybody cheers for you and buys

00:12:51.635 --> 00:12:52.155
your t-shirt

00:12:53.313 --> 00:12:53.874
I don't know.

00:12:54.394 --> 00:12:55.375
By the way, we have a new sponsor.

00:12:55.414 --> 00:12:56.596
I got to read the sponsor ad.

00:12:56.635 --> 00:12:57.716
Today's show brought to you by the

00:12:57.817 --> 00:13:00.139
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00:13:11.758 --> 00:13:13.139
Dave missed last week,

00:13:13.158 --> 00:13:14.379
so we ought to know what you're doing.

00:13:14.519 --> 00:13:17.899
We're now doing fake commercials until

00:13:18.620 --> 00:13:20.639
someone laughs enough and shares the fake

00:13:20.659 --> 00:13:22.400
commercials that gets to someone who goes,

00:13:22.620 --> 00:13:23.240
I'd pay for that.

00:13:23.341 --> 00:13:24.181
I'll pay for an ad.

00:13:24.400 --> 00:13:25.260
How much do I have to give?

00:13:25.600 --> 00:13:26.361
I'll say this.

00:13:26.662 --> 00:13:27.022
How about this?

00:13:27.042 --> 00:13:27.542
This is a twist.

00:13:28.101 --> 00:13:28.581
Oh, look at this.

00:13:28.601 --> 00:13:28.942
A twist.

00:13:29.001 --> 00:13:30.982
I just heard on the news as I

00:13:31.023 --> 00:13:31.442
was walking in.

00:13:31.562 --> 00:13:32.543
Today's Giving Tuesday.

00:13:33.682 --> 00:13:35.903
I'll read your live read on our live

00:13:35.943 --> 00:13:36.303
stream.

00:13:36.464 --> 00:13:37.264
I want no money.

00:13:37.663 --> 00:13:38.924
I want you to donate to a charity.

00:13:38.945 --> 00:13:40.004
It's got to be a charity.

00:13:41.356 --> 00:13:41.817
Do you know what I mean?

00:13:41.836 --> 00:13:41.917
Like,

00:13:41.956 --> 00:13:44.239
so we could just sell charity donations

00:13:44.558 --> 00:13:46.640
because people listen to this and we are

00:13:46.740 --> 00:13:48.562
this in the world.

00:13:48.861 --> 00:13:49.383
Like Tony,

00:13:49.442 --> 00:13:52.544
you just shared a Facebook page with me

00:13:52.625 --> 00:13:53.725
and I assume you want me to bring

00:13:53.745 --> 00:13:55.187
it on the screen.

00:13:55.267 --> 00:13:55.486
Yeah.

00:13:55.506 --> 00:13:56.788
Like this is a great example.

00:13:57.067 --> 00:13:59.590
If you pull it up, I, I,

00:13:59.730 --> 00:14:01.770
I think I've shared it on my Facebook

00:14:01.811 --> 00:14:02.111
page.

00:14:02.172 --> 00:14:04.052
If people don't know, what is it?

00:14:04.133 --> 00:14:07.195
Jeremiah Daniel Johnson, Johnson.

00:14:07.294 --> 00:14:07.554
Yeah.

00:14:07.674 --> 00:14:07.956
Yes.

00:14:09.357 --> 00:14:13.360
he is hilarious i when you first see

00:14:13.419 --> 00:14:16.761
it dave like doing have you seen go

00:14:16.802 --> 00:14:18.381
to another video you got to see the

00:14:18.481 --> 00:14:21.183
first like the hook of each video go

00:14:21.203 --> 00:14:24.784
to a different video look at the picture

00:14:24.985 --> 00:14:27.846
and then look at him oh my god

00:14:28.346 --> 00:14:30.927
how to work out go to another one

00:14:30.967 --> 00:14:33.929
go to another how to work out battleship

00:14:35.615 --> 00:14:38.416
So like you would think he's being so

00:14:38.456 --> 00:14:39.937
offensive, abrasive,

00:14:39.956 --> 00:14:41.537
like everybody would hate him.

00:14:41.616 --> 00:14:44.937
He shows these horrible body images and

00:14:44.977 --> 00:14:47.359
then dresses like the body image.

00:14:48.019 --> 00:14:49.220
But people love him.

00:14:49.620 --> 00:14:52.260
He's got two and a half million followers.

00:14:52.280 --> 00:14:55.341
And he's a personal trainer and he shows

00:14:55.381 --> 00:14:57.042
these simple exercises.

00:14:57.162 --> 00:14:57.722
And, you know,

00:14:57.783 --> 00:14:59.863
his whole thing is how you can exercise

00:14:59.923 --> 00:15:00.744
at any level.

00:15:02.244 --> 00:15:03.804
It's just it blows my mind.

00:15:04.712 --> 00:15:06.453
So going back to some of what we

00:15:06.474 --> 00:15:07.335
were talking about,

00:15:07.394 --> 00:15:09.796
like this guy knows how to grab attention.

00:15:10.177 --> 00:15:11.778
This guy knows how to monetize the

00:15:11.817 --> 00:15:12.437
attention.

00:15:13.057 --> 00:15:15.220
Most of those videos are just simple ads

00:15:15.240 --> 00:15:17.620
for him to get personal training clients.

00:15:18.302 --> 00:15:21.464
But at two and a half million followers,

00:15:21.543 --> 00:15:22.625
I don't know the volume,

00:15:23.144 --> 00:15:25.645
but let me just tell you real quick.

00:15:26.006 --> 00:15:28.707
I just hit forty thousand followers on

00:15:28.849 --> 00:15:29.528
Facebook.

00:15:30.389 --> 00:15:32.250
I made a thousand dollars last month.

00:15:33.032 --> 00:15:33.951
Do the math,

00:15:34.011 --> 00:15:35.952
whatever that math is to take me to

00:15:36.113 --> 00:15:38.234
two and a half million from forty

00:15:38.274 --> 00:15:38.894
thousand.

00:15:39.453 --> 00:15:41.335
It's not going to be a perfect multiple.

00:15:41.375 --> 00:15:42.134
But yes,

00:15:42.195 --> 00:15:44.456
he is making more than enough money just

00:15:44.495 --> 00:15:45.256
from Facebook,

00:15:45.317 --> 00:15:47.576
not counting all the other media,

00:15:47.697 --> 00:15:49.677
not counting all the other endorsements

00:15:49.717 --> 00:15:51.198
and all the other stuff that he's probably

00:15:51.239 --> 00:15:51.499
got.

00:15:53.136 --> 00:15:54.937
Um, and at first glance,

00:15:55.158 --> 00:15:56.578
and I shared it cause I was curious

00:15:56.639 --> 00:15:59.740
what the PTs would say to women,

00:15:59.779 --> 00:16:01.682
at least that I saw both of them

00:16:01.721 --> 00:16:03.142
were like, I love this guy.

00:16:03.201 --> 00:16:04.863
At first I was offended and then I

00:16:04.883 --> 00:16:05.764
fell in love with him.

00:16:05.823 --> 00:16:08.505
Cause you realize he's genuinely trying to

00:16:08.546 --> 00:16:09.346
do things to help.

00:16:11.474 --> 00:16:13.355
if the math was if the math stayed

00:16:13.394 --> 00:16:15.417
true if your forty thousand followers got

00:16:15.437 --> 00:16:17.938
you a thousand two point five million

00:16:17.958 --> 00:16:20.000
would get you sixty k a month so

00:16:20.039 --> 00:16:21.900
like in fear like so i know this

00:16:21.921 --> 00:16:23.543
doesn't make any sense when you first look

00:16:23.602 --> 00:16:25.244
at it but it's also like how do

00:16:25.283 --> 00:16:26.544
you earn a million dollars a year it's

00:16:26.585 --> 00:16:27.585
like that's a lot of money it's like

00:16:27.725 --> 00:16:29.966
it is a lot of money but if

00:16:29.986 --> 00:16:30.648
you broke it down by

00:16:31.535 --> 00:16:34.576
quarters or months, you're like, oh,

00:16:34.777 --> 00:16:35.577
how do you eat the elephant?

00:16:35.618 --> 00:16:35.817
Right.

00:16:36.138 --> 00:16:37.238
So it's like, well,

00:16:37.258 --> 00:16:39.158
this how long did it take him to

00:16:39.219 --> 00:16:39.698
get there?

00:16:39.899 --> 00:16:41.600
But people are getting to two point five

00:16:41.639 --> 00:16:43.421
million followers faster and faster.

00:16:43.640 --> 00:16:43.921
Why?

00:16:44.600 --> 00:16:46.422
Because they're coming for every minute of

00:16:46.522 --> 00:16:48.241
every second of your day in terms of

00:16:48.282 --> 00:16:48.722
attention.

00:16:49.582 --> 00:16:52.783
And so we are in an attention economy.

00:16:53.303 --> 00:16:54.845
I have the videos and I think I

00:16:54.865 --> 00:16:55.424
shared them with you.

00:16:55.784 --> 00:16:57.066
Dick's Sporting Goods.

00:16:58.220 --> 00:16:59.880
is opening up a content studio.

00:17:00.341 --> 00:17:01.241
That doesn't make any sense.

00:17:01.581 --> 00:17:03.062
Dick's Sporting Goods used to buy

00:17:03.102 --> 00:17:06.704
commercials on ESPN in a Thirty for Thirty

00:17:07.026 --> 00:17:08.066
or in SportsCenter.

00:17:08.205 --> 00:17:09.386
They will continue to do that.

00:17:09.987 --> 00:17:13.068
But they understand that the math,

00:17:13.650 --> 00:17:15.851
I don't know how much starting a movie

00:17:15.871 --> 00:17:18.353
studio costs, millions of dollars.

00:17:18.712 --> 00:17:20.314
But they're saying whatever that millions

00:17:20.354 --> 00:17:21.074
of dollars is,

00:17:21.474 --> 00:17:22.855
it's a drop in the bucket because now

00:17:22.935 --> 00:17:24.676
we control the whole vertical.

00:17:24.977 --> 00:17:26.597
We can make a documentary about

00:17:27.247 --> 00:17:29.891
The little league team from middle of

00:17:29.931 --> 00:17:32.433
nowhere Montana that Dix gave all the

00:17:32.473 --> 00:17:34.817
equipment to follow them just like they do

00:17:34.856 --> 00:17:35.538
in that NFL.

00:17:35.557 --> 00:17:37.641
What's the NFL thing that they do?

00:17:37.681 --> 00:17:37.820
Combine?

00:17:39.673 --> 00:17:39.893
No,

00:17:40.472 --> 00:17:43.314
they follow a team like from preseason

00:17:43.453 --> 00:17:44.034
every year.

00:17:44.634 --> 00:17:45.755
Oh, Hard Knocks?

00:17:46.095 --> 00:17:46.555
Hard Knocks.

00:17:46.934 --> 00:17:47.835
So essentially,

00:17:47.875 --> 00:17:49.316
it's a documentary every year.

00:17:49.395 --> 00:17:50.476
They picked the Jets one year.

00:17:50.496 --> 00:17:50.695
I was like,

00:17:50.715 --> 00:17:51.816
did you think the Jets were going to

00:17:51.875 --> 00:17:52.135
go?

00:17:52.416 --> 00:17:52.737
But whatever.

00:17:52.757 --> 00:17:54.436
I mean, good decision, I guess.

00:17:54.596 --> 00:17:55.416
You got to bet I'm a long shot.

00:17:55.636 --> 00:17:57.038
But Chick-fil-A.

00:17:57.998 --> 00:18:03.163
is opening a content studio because I

00:18:03.202 --> 00:18:06.145
imagine Chick-fil-A buying ads on the

00:18:06.246 --> 00:18:08.087
Hallmark Channel because they're like,

00:18:08.147 --> 00:18:10.530
this goes with our values and they will.

00:18:11.211 --> 00:18:13.993
But now you are beholden to whatever ad

00:18:14.013 --> 00:18:14.894
space is available,

00:18:15.295 --> 00:18:18.377
whatever Hallmark Channel says it's worth

00:18:18.397 --> 00:18:19.640
and the price can go up and down.

00:18:21.303 --> 00:18:22.943
or you just build your own studio.

00:18:23.424 --> 00:18:24.545
Again, I just looked it up.

00:18:24.806 --> 00:18:25.965
I got to see,

00:18:26.006 --> 00:18:28.788
how many employees do you think ATI?

00:18:29.028 --> 00:18:36.294
I'm going to say, I don't know.

00:18:36.614 --> 00:18:38.134
I'm chat GPTing that right now,

00:18:38.555 --> 00:18:40.375
but I'm saying like, okay,

00:18:40.717 --> 00:18:42.538
more than five thousand clinicians and

00:18:42.597 --> 00:18:43.397
support staff,

00:18:44.679 --> 00:18:46.019
between five and seven thousand.

00:18:46.220 --> 00:18:47.580
They have seven thousand followers on

00:18:47.621 --> 00:18:48.021
Instagram.

00:18:49.048 --> 00:18:50.888
telling me those pts those five thousand

00:18:50.909 --> 00:18:53.750
clinicians don't touch a hundred lives a

00:18:53.810 --> 00:18:56.732
week but they're not telling the patient

00:18:56.773 --> 00:18:58.153
stories they're not telling the clinician

00:18:58.173 --> 00:19:00.615
stories so your story doesn't spread so

00:19:00.855 --> 00:19:03.959
i'm going that way obviously like my time

00:19:04.038 --> 00:19:07.661
is more media than patient care dave is

00:19:07.701 --> 00:19:09.883
not so i would ask dave because i

00:19:09.903 --> 00:19:11.564
don't think he disagrees i don't think

00:19:11.624 --> 00:19:13.805
dave says no it's a terrible idea don't

00:19:13.825 --> 00:19:15.365
start a media company don't do those

00:19:15.405 --> 00:19:16.968
things nobody cares nobody wants to watch

00:19:16.988 --> 00:19:17.468
your videos

00:19:18.867 --> 00:19:21.729
But I think Dave sees a bigger opportunity

00:19:21.769 --> 00:19:24.690
for what he wants to achieve going a

00:19:24.730 --> 00:19:25.549
different direction.

00:19:25.849 --> 00:19:27.590
So I want to hear from Dave, like,

00:19:28.111 --> 00:19:28.911
why don't you?

00:19:28.971 --> 00:19:30.351
You say no to a million things.

00:19:30.391 --> 00:19:31.192
We all do.

00:19:32.271 --> 00:19:33.971
Why is this something, Dave,

00:19:34.031 --> 00:19:35.032
you're saying no to?

00:19:35.053 --> 00:19:36.292
You're kind of dipping a toe in that

00:19:36.353 --> 00:19:37.933
water, and that's awesome.

00:19:37.993 --> 00:19:41.734
But it's not your primary focus.

00:19:42.134 --> 00:19:42.335
So.

00:19:43.665 --> 00:19:44.446
I'm doing more video.

00:19:44.567 --> 00:19:47.229
You see me posting more stuff on Instagram

00:19:47.348 --> 00:19:48.329
and Facebook and all that.

00:19:48.349 --> 00:19:50.330
So I definitely understand the value of

00:19:50.391 --> 00:19:50.631
media.

00:19:50.671 --> 00:19:52.732
We're now focused on... I am actually...

00:19:53.212 --> 00:19:53.773
Day to day,

00:19:54.094 --> 00:19:55.134
I think of you guys and I'm like,

00:19:55.174 --> 00:19:57.297
man,

00:19:57.336 --> 00:19:58.436
how do these guys do one or two

00:19:58.457 --> 00:19:59.238
or three posts a day?

00:19:59.278 --> 00:20:01.700
And some days I'm trying to get two

00:20:01.839 --> 00:20:03.381
out and some days I don't or whatever.

00:20:03.421 --> 00:20:04.821
So I need to outsource that and work

00:20:04.842 --> 00:20:05.063
on that.

00:20:05.103 --> 00:20:05.303
But...

00:20:06.624 --> 00:20:08.704
The real crux of this is what we

00:20:08.744 --> 00:20:09.424
haven't really talked about,

00:20:09.444 --> 00:20:12.727
which is I don't believe or really care

00:20:12.767 --> 00:20:14.907
about the long term of any of these

00:20:14.948 --> 00:20:16.608
dollars coming from these platforms.

00:20:16.729 --> 00:20:19.790
This is where I believe I want to

00:20:19.810 --> 00:20:22.291
be paid by either the client, patient,

00:20:22.333 --> 00:20:22.853
customer,

00:20:23.313 --> 00:20:25.173
or things that Tony and Jimmy have

00:20:25.193 --> 00:20:25.713
mentioned before,

00:20:25.733 --> 00:20:27.575
which is being paid from brands or

00:20:27.615 --> 00:20:28.215
sponsorships.

00:20:28.756 --> 00:20:31.719
I do not trust YouTube, Google, Facebook,

00:20:31.900 --> 00:20:33.080
Instagram, TikTok.

00:20:33.421 --> 00:20:35.363
But when Tony posts stuff about, oh,

00:20:35.403 --> 00:20:37.746
you know, Amazon affiliate, whatever,

00:20:37.786 --> 00:20:39.146
and he used to make more, I think,

00:20:39.247 --> 00:20:39.907
in previous years,

00:20:39.928 --> 00:20:42.190
and now they're chopping it because they

00:20:42.210 --> 00:20:44.251
control the flow of your money.

00:20:44.732 --> 00:20:48.276
So forget, in my belief,

00:20:49.201 --> 00:20:51.482
Forget any of this monetization of

00:20:51.762 --> 00:20:55.326
anything on YouTube or Facebook or

00:20:55.526 --> 00:20:56.527
Instagram or anything.

00:20:56.926 --> 00:21:00.388
Work on the brand sponsorships that you

00:21:00.409 --> 00:21:02.471
can contact, you can sell.

00:21:02.530 --> 00:21:02.830
Jimmy,

00:21:03.211 --> 00:21:04.752
you're trying to get into different

00:21:04.972 --> 00:21:06.634
associations with your offering.

00:21:07.255 --> 00:21:07.394
Yeah.

00:21:08.375 --> 00:21:09.855
And that I think is,

00:21:10.215 --> 00:21:10.997
I'd be curious to see,

00:21:11.037 --> 00:21:11.936
flip it back on Tony,

00:21:11.957 --> 00:21:13.917
because Tony's getting free products and

00:21:13.938 --> 00:21:15.138
he's getting companies to reach out to him

00:21:15.159 --> 00:21:15.558
and all that.

00:21:16.159 --> 00:21:16.920
And that's amazing.

00:21:17.200 --> 00:21:19.361
And I think that in the bigger companies

00:21:19.881 --> 00:21:23.022
that you can sell to directly and then

00:21:23.103 --> 00:21:25.243
you know that there's some type of clause

00:21:25.284 --> 00:21:28.085
or an agreement where they cannot rip the

00:21:28.105 --> 00:21:29.806
carpet out from underneath you the way

00:21:29.846 --> 00:21:31.586
that Google and YouTube and Facebook and

00:21:31.626 --> 00:21:32.907
Instagram and TikTok will.

00:21:33.615 --> 00:21:33.875
Yes.

00:21:34.154 --> 00:21:35.256
So let me rephrase.

00:21:36.037 --> 00:21:37.577
I think any money you get,

00:21:37.637 --> 00:21:39.378
like Tony's getting a thousand bucks a

00:21:39.419 --> 00:21:40.259
month from Facebook,

00:21:40.980 --> 00:21:42.740
that's your utility payment.

00:21:42.780 --> 00:21:45.303
That's couch cushion money.

00:21:45.563 --> 00:21:46.763
Not to say a thousand extra dollars a

00:21:46.804 --> 00:21:47.545
month is not a lot.

00:21:48.065 --> 00:21:49.246
That's money that comes.

00:21:49.266 --> 00:21:50.125
Because in a year or two,

00:21:50.145 --> 00:21:51.227
that might be the same number of

00:21:51.267 --> 00:21:53.348
followers, two hundred and fifty dollars,

00:21:53.368 --> 00:21:54.409
because now there's more people.

00:21:55.410 --> 00:21:57.070
I'm saying exactly what you're saying,

00:21:57.531 --> 00:21:59.272
which is the ATIs of the world have

00:21:59.313 --> 00:22:00.894
seven thousand followers on Instagram.

00:22:01.173 --> 00:22:01.875
They should have

00:22:03.237 --> 00:22:04.219
Two hundred fifty thousand.

00:22:04.638 --> 00:22:05.160
They don't.

00:22:05.299 --> 00:22:05.661
Why?

00:22:06.382 --> 00:22:07.324
And I'm saying this out of love.

00:22:07.344 --> 00:22:08.806
It's not I'm not picking on ATI.

00:22:09.227 --> 00:22:10.288
It's large organizations.

00:22:10.588 --> 00:22:11.830
There's so many people that have to

00:22:11.871 --> 00:22:12.652
approve stuff.

00:22:13.252 --> 00:22:15.477
So I'm saying to individuals like for

00:22:15.537 --> 00:22:17.681
Dave, it makes most sense.

00:22:19.005 --> 00:22:21.807
to be a content creation company first.

00:22:22.126 --> 00:22:23.907
I'm not saying stop, take the copay now,

00:22:24.268 --> 00:22:25.328
but if you focused on this,

00:22:25.568 --> 00:22:27.430
you'd need to outsource this because Dave

00:22:27.450 --> 00:22:28.651
should not be editing a video.

00:22:28.851 --> 00:22:31.772
Dave should just be- I literally don't

00:22:31.792 --> 00:22:32.633
know how to edit videos.

00:22:32.733 --> 00:22:35.375
You should be GaryVee and be,

00:22:35.714 --> 00:22:36.596
I'd be curious,

00:22:36.836 --> 00:22:38.636
like I'd be curious if a buddy like

00:22:38.676 --> 00:22:41.538
my friend Drew followed Dave around with

00:22:41.919 --> 00:22:42.599
no prompts,

00:22:43.299 --> 00:22:44.780
You get someone who knows what to do,

00:22:44.840 --> 00:22:46.901
like Drew or another videographer,

00:22:46.941 --> 00:22:48.301
and just say, follow me around.

00:22:49.082 --> 00:22:51.022
No camera for the first day or whatever.

00:22:51.462 --> 00:22:52.242
And then once they're like,

00:22:52.423 --> 00:22:52.942
I got the rhythm.

00:22:53.762 --> 00:22:55.203
You don't need to explain to a really

00:22:55.223 --> 00:22:56.943
good drummer what's about to happen.

00:22:57.084 --> 00:22:57.424
You're just like,

00:22:57.484 --> 00:22:58.265
start playing your guitar.

00:22:58.345 --> 00:22:59.005
I'll figure it out.

00:22:59.305 --> 00:23:00.486
That's what a good videographer,

00:23:00.546 --> 00:23:01.365
in my opinion, can do.

00:23:02.066 --> 00:23:03.286
After day two or three,

00:23:03.886 --> 00:23:05.926
I got your two or three different stories

00:23:05.987 --> 00:23:07.508
that the formats that we're just going to

00:23:07.548 --> 00:23:09.469
tell over, over, over.

00:23:09.788 --> 00:23:11.209
And when that gets you so much,

00:23:11.769 --> 00:23:14.590
the idea is so much attention translates.

00:23:14.810 --> 00:23:17.230
This much attention translates to this

00:23:17.270 --> 00:23:19.551
many phone calls to this many book things.

00:23:19.832 --> 00:23:21.593
But then this grows, this grows,

00:23:21.653 --> 00:23:22.153
this grows.

00:23:22.173 --> 00:23:23.012
Do you understand what I'm saying?

00:23:23.913 --> 00:23:24.673
So that for you,

00:23:24.693 --> 00:23:26.595
you can monetize the attention to booked

00:23:26.615 --> 00:23:26.734
things.

00:23:27.434 --> 00:23:29.075
appointments and then i'm saying do

00:23:29.154 --> 00:23:31.135
exactly what you're saying which is reach

00:23:31.195 --> 00:23:32.955
out to whatever brands you want and you're

00:23:32.976 --> 00:23:36.196
like i could be carrying around your

00:23:36.636 --> 00:23:39.057
massage gun or whatever tool i use i

00:23:39.097 --> 00:23:40.597
tried to leverage it last week did you

00:23:40.637 --> 00:23:42.179
see my i only did it i only

00:23:42.199 --> 00:23:43.479
did it once and i did a half-assed

00:23:43.499 --> 00:23:45.440
job because i was sort of pissed i

00:23:45.460 --> 00:23:47.359
played men's beer league hockey because i

00:23:47.380 --> 00:23:48.921
still think i'm twenty something years old

00:23:48.961 --> 00:23:51.040
oh yeah i saw that i saw you

00:23:51.080 --> 00:23:53.221
tagged uh what was the the skate company

00:23:53.261 --> 00:23:53.942
the equipment company

00:23:54.561 --> 00:23:57.063
grower because when i bought it four years

00:23:57.103 --> 00:23:59.703
ago they were like this is the fancy

00:23:59.824 --> 00:24:01.285
one and you should get this and then

00:24:01.345 --> 00:24:03.445
i block one shot i play with a

00:24:03.465 --> 00:24:04.967
bunch of dudes that are in their forties

00:24:05.606 --> 00:24:07.867
and for the non-hockey experts out there

00:24:08.228 --> 00:24:09.648
at no point should your skate be a

00:24:09.709 --> 00:24:11.849
convertible it should not your toes should

00:24:11.910 --> 00:24:13.510
never be visible during a hockey game

00:24:14.030 --> 00:24:16.352
So I reached out to Graf silently and

00:24:16.372 --> 00:24:17.593
I was like, what's the warranty?

00:24:17.613 --> 00:24:18.534
These things are three and a half,

00:24:18.574 --> 00:24:19.134
four years old.

00:24:19.173 --> 00:24:20.193
Like that shouldn't happen.

00:24:20.654 --> 00:24:21.055
Nothing.

00:24:21.394 --> 00:24:22.175
So then I went online.

00:24:22.195 --> 00:24:23.896
I was like, hey, Bauer Hockey,

00:24:23.936 --> 00:24:25.698
if I jump ship and come your way.

00:24:26.826 --> 00:24:29.468
My toes stay in the skate, right?

00:24:29.867 --> 00:24:30.708
But you see how that,

00:24:31.008 --> 00:24:32.628
like now all of a sudden attention is

00:24:33.089 --> 00:24:34.309
valuable.

00:24:34.911 --> 00:24:36.991
I feel like someone like Dave who has

00:24:37.692 --> 00:24:40.294
little to no overhead in terms of brick

00:24:40.314 --> 00:24:43.115
and mortar, you being a content- Jimmy,

00:24:43.435 --> 00:24:44.476
we do have a brick and mortar in

00:24:44.516 --> 00:24:45.896
Midtown Manhattan.

00:24:45.977 --> 00:24:46.538
Oh, I didn't know that.

00:24:46.577 --> 00:24:48.439
Why did I not know that?

00:24:48.538 --> 00:24:49.578
I didn't know that.

00:24:49.598 --> 00:24:49.819
Thank you.

00:24:49.839 --> 00:24:50.119
All right,

00:24:50.140 --> 00:24:51.820
at least I'm not paying attention.

00:24:52.647 --> 00:24:56.011
At Fifty Seven and Six,

00:24:56.231 --> 00:24:57.553
we are outpatient as well.

00:24:58.855 --> 00:25:00.737
It's basically like a sublease,

00:25:00.777 --> 00:25:03.239
but we have an office for the busy

00:25:03.259 --> 00:25:05.721
professionals who don't want a house

00:25:05.761 --> 00:25:07.864
visit, a home call,

00:25:08.003 --> 00:25:09.665
a house call or a home PT, whatever.

00:25:09.885 --> 00:25:10.866
I did not know that.

00:25:11.087 --> 00:25:12.628
Either I missed it or you never said

00:25:12.648 --> 00:25:12.709
it.

00:25:12.769 --> 00:25:13.069
I don't know.

00:25:15.711 --> 00:25:19.094
More of the content coming out from there.

00:25:19.273 --> 00:25:20.894
I was just there yesterday doing content.

00:25:20.913 --> 00:25:22.234
See, that's what I'm saying.

00:25:22.335 --> 00:25:23.315
So this is my idea.

00:25:24.174 --> 00:25:24.775
If Mr.

00:25:24.815 --> 00:25:26.155
Beast decided I'm going to be a PT

00:25:26.175 --> 00:25:28.836
tomorrow, this is what he would do.

00:25:28.896 --> 00:25:30.817
And you know he would succeed in some

00:25:30.856 --> 00:25:31.017
way.

00:25:31.237 --> 00:25:31.336
Now,

00:25:31.376 --> 00:25:32.817
you have to measure what success looks

00:25:32.857 --> 00:25:33.038
like.

00:25:33.317 --> 00:25:34.817
I think the thing that Dave brings up

00:25:34.857 --> 00:25:36.199
in terms of like, dude,

00:25:36.239 --> 00:25:37.318
you can't just chase views.

00:25:37.338 --> 00:25:38.219
You have to chase results.

00:25:38.339 --> 00:25:38.599
Agreed.

00:25:38.779 --> 00:25:39.559
A hundred percent agreed.

00:25:40.474 --> 00:25:42.656
So do it like Jesse from the Savannah

00:25:42.676 --> 00:25:44.538
Bananas, which is like patience first.

00:25:45.459 --> 00:25:48.020
We're gonna smush patient first in your

00:25:48.121 --> 00:25:49.803
face, fifty different ways,

00:25:50.002 --> 00:25:50.923
but make it fun.

00:25:51.183 --> 00:25:53.086
Make me wanna come there.

00:25:53.326 --> 00:25:54.606
Make your list.

00:25:54.946 --> 00:25:55.307
Savannah,

00:25:55.346 --> 00:25:56.909
you can't buy a Savannah Bananas ticket

00:25:56.949 --> 00:25:57.348
right now.

00:25:58.089 --> 00:25:58.509
You can't.

00:25:58.950 --> 00:26:00.010
The waiting list is out the roof,

00:26:00.271 --> 00:26:03.034
because they understand who they over

00:26:03.114 --> 00:26:03.394
serve.

00:26:03.453 --> 00:26:04.414
I was just watching a video with him

00:26:04.454 --> 00:26:04.875
this morning.

00:26:05.635 --> 00:26:06.497
Dave's a baseball guy.

00:26:06.676 --> 00:26:07.577
You can't play music,

00:26:08.894 --> 00:26:10.134
As soon as the pitcher starts to pitch,

00:26:10.154 --> 00:26:10.454
you know,

00:26:10.474 --> 00:26:11.914
if you're the music guy in the stadium,

00:26:12.194 --> 00:26:13.215
because it might be distracting.

00:26:13.736 --> 00:26:15.276
And they're like, Jesse's like, dude,

00:26:15.296 --> 00:26:16.156
they're professionals.

00:26:16.636 --> 00:26:18.278
You really think they can't do it while,

00:26:18.458 --> 00:26:20.278
you know, Cotton Eye Joe is playing?

00:26:20.298 --> 00:26:21.219
They can do it.

00:26:21.259 --> 00:26:21.638
Trust me.

00:26:21.919 --> 00:26:23.480
So they do that all the time because

00:26:23.500 --> 00:26:25.259
they're like, who is that music for?

00:26:25.859 --> 00:26:26.980
It's for, so they're just,

00:26:27.020 --> 00:26:28.862
they literally do everything opposite.

00:26:29.261 --> 00:26:31.423
So it'd be funny to flip everything except

00:26:31.522 --> 00:26:32.182
patient first.

00:26:33.096 --> 00:26:34.258
But see, this is the thing.

00:26:34.317 --> 00:26:34.999
Now, Jimmy,

00:26:35.058 --> 00:26:37.260
I shared an ad that I want to

00:26:37.301 --> 00:26:39.624
get Dave's feedback on because this might

00:26:39.644 --> 00:26:40.865
be kind of in his world.

00:26:41.605 --> 00:26:43.107
But while you're pulling that up... Where?

00:26:43.127 --> 00:26:45.029
Where did you share that?

00:26:45.150 --> 00:26:47.152
In the private chat in StreamYard.

00:26:47.172 --> 00:26:47.913
Oh, okay.

00:26:47.972 --> 00:26:49.535
When I am in the clinic...

00:26:50.234 --> 00:26:52.317
I don't choose the music that I like,

00:26:52.597 --> 00:26:52.778
right?

00:26:52.837 --> 00:26:54.759
I saw that same clip about banana ball.

00:26:54.819 --> 00:26:56.800
I choose the music that is appropriate to

00:26:56.820 --> 00:26:57.982
the people in the clinic.

00:26:58.002 --> 00:26:59.084
If I have a bunch of high school

00:26:59.104 --> 00:27:00.464
kids at three thirty,

00:27:01.045 --> 00:27:02.727
I'm going to let them choose the music.

00:27:02.787 --> 00:27:04.067
I don't even know what the music would

00:27:04.107 --> 00:27:04.208
be.

00:27:05.068 --> 00:27:06.589
But when I have my geriatrics in the

00:27:06.650 --> 00:27:08.872
morning, it's sixties and seventies,

00:27:08.912 --> 00:27:11.713
you know, it's kind of older music, um,

00:27:11.953 --> 00:27:14.655
nineteenth, late nineteenth century music.

00:27:15.276 --> 00:27:15.936
But, uh,

00:27:16.196 --> 00:27:21.339
like I've made centuries music from the

00:27:21.380 --> 00:27:22.280
late nineteen hundred.

00:27:22.300 --> 00:27:25.682
We have cholera from the eighteen and

00:27:25.722 --> 00:27:26.624
nineteen hundred.

00:27:26.743 --> 00:27:29.464
But I've had staff that they're like,

00:27:29.845 --> 00:27:32.365
they pick music that they want regardless

00:27:32.404 --> 00:27:33.385
of what the patient wants.

00:27:33.865 --> 00:27:36.586
This was the whole MLB versus banana ball.

00:27:36.605 --> 00:27:37.826
It's like, are we here for us?

00:27:37.886 --> 00:27:38.886
Are we here for them?

00:27:39.426 --> 00:27:41.688
Now I am the business owner.

00:27:41.867 --> 00:27:43.448
I'm here for the staff.

00:27:43.627 --> 00:27:45.269
I know my patients aren't gonna leave

00:27:45.308 --> 00:27:46.729
because they don't get to hear their

00:27:46.769 --> 00:27:47.548
favorite song.

00:27:47.989 --> 00:27:50.049
So I let my staff pick the music

00:27:50.089 --> 00:27:52.190
that my staff wants to hear because I'm

00:27:52.250 --> 00:27:54.391
curating an experience for my staff.

00:27:55.151 --> 00:27:58.412
Hopefully my staff then delivers a good

00:27:58.471 --> 00:28:00.053
enough experience to the patient,

00:28:00.593 --> 00:28:00.893
you know,

00:28:00.913 --> 00:28:02.492
and that's kind of the trickle down the

00:28:02.512 --> 00:28:03.334
way I see it.

00:28:03.453 --> 00:28:05.594
But I can't.

00:28:06.075 --> 00:28:08.494
So few therapists really sell what the

00:28:08.535 --> 00:28:09.516
patient wants.

00:28:09.976 --> 00:28:12.237
They sell what they want to sell and

00:28:12.277 --> 00:28:14.257
they want the patient to want what they're

00:28:14.317 --> 00:28:14.757
selling.

00:28:15.438 --> 00:28:16.458
It's just all backwards.

00:28:16.843 --> 00:28:18.084
Yeah, I can't open that ad.

00:28:18.144 --> 00:28:18.763
You have to do it.

00:28:18.824 --> 00:28:20.184
My Facebook is jacked.

00:28:20.244 --> 00:28:20.724
Oh, okay.

00:28:22.445 --> 00:28:23.366
I'll pull it up here.

00:28:23.386 --> 00:28:23.826
So Dave,

00:28:23.946 --> 00:28:29.250
I shared this on my personal feed,

00:28:29.290 --> 00:28:31.152
but let me share my screen.

00:28:31.372 --> 00:28:34.433
So for you,

00:28:34.453 --> 00:28:36.375
your two biggest problems are patience and

00:28:36.434 --> 00:28:38.435
hiring, right?

00:28:38.936 --> 00:28:40.237
Hiring is not a problem because I don't

00:28:40.257 --> 00:28:40.798
want to hire.

00:28:41.117 --> 00:28:42.199
No, no, no, for Dave.

00:28:42.719 --> 00:28:43.779
Is hiring still an issue?

00:28:45.354 --> 00:28:45.974
No, actually,

00:28:46.234 --> 00:28:48.116
I am interviewing an excellent candidate

00:28:48.156 --> 00:28:48.557
right now.

00:28:48.817 --> 00:28:51.660
And about ten minutes ago,

00:28:52.300 --> 00:28:55.344
they emailed back that they agree to a

00:28:55.483 --> 00:28:57.246
potential start date of January twelfth,

00:28:57.266 --> 00:28:59.127
which is about six weeks from right now.

00:29:00.013 --> 00:29:02.075
Wow.

00:29:02.154 --> 00:29:03.596
But it's always got to be like at

00:29:03.615 --> 00:29:05.076
least ten percent of your vision, right?

00:29:05.336 --> 00:29:07.196
Because like somebody always right.

00:29:07.396 --> 00:29:09.657
So the patient demand and the therapist

00:29:09.678 --> 00:29:09.978
demand.

00:29:09.998 --> 00:29:10.157
Yeah.

00:29:10.518 --> 00:29:12.598
So those are your content types in my

00:29:12.659 --> 00:29:12.979
mind.

00:29:13.180 --> 00:29:13.380
Like,

00:29:14.059 --> 00:29:16.421
how do I show like what's like Ryan

00:29:16.441 --> 00:29:17.161
Serhan, right?

00:29:17.921 --> 00:29:20.201
I'm sure he's got enough people,

00:29:20.482 --> 00:29:21.563
but he's always going,

00:29:21.623 --> 00:29:22.403
look what I've got next.

00:29:22.482 --> 00:29:23.284
Look what I've got next.

00:29:23.344 --> 00:29:24.144
Look what I've got next.

00:29:24.183 --> 00:29:25.164
He's a movie studio.

00:29:25.404 --> 00:29:26.224
Look what I've got next.

00:29:26.285 --> 00:29:27.005
Look what I've got next.

00:29:27.444 --> 00:29:28.506
I think it's the same thing.

00:29:30.247 --> 00:29:33.769
all right here i'm gonna i think this

00:29:33.848 --> 00:29:35.269
is the one i'm gonna get it to

00:29:35.329 --> 00:29:37.070
play tell me if you guys can hear

00:29:37.111 --> 00:29:38.912
the women don't respect and the world

00:29:38.952 --> 00:29:42.634
doesn't respect okay okay wait hold on so

00:29:42.694 --> 00:29:44.256
you only coach men who make over a

00:29:44.276 --> 00:29:46.436
hundred and fifty k a year that's a

00:29:46.457 --> 00:29:48.357
little arrogant don't you think okay i

00:29:48.377 --> 00:29:52.780
love it and you know i we we

00:29:52.800 --> 00:29:54.521
talked about this before i believe or you

00:29:54.541 --> 00:29:55.303
shared it last year

00:29:55.959 --> 00:29:57.240
I don't know if it's the same guy.

00:29:57.299 --> 00:29:59.082
There's lots of guys who do this.

00:29:59.221 --> 00:29:59.501
You know,

00:29:59.582 --> 00:30:01.103
I don't even know if this is real

00:30:01.143 --> 00:30:02.443
or this is AI generated.

00:30:02.483 --> 00:30:02.644
Like,

00:30:02.663 --> 00:30:04.125
I don't know if that's a real woman

00:30:04.204 --> 00:30:05.165
or what.

00:30:05.946 --> 00:30:07.028
You can't tell anymore.

00:30:07.347 --> 00:30:08.008
Yeah.

00:30:08.048 --> 00:30:10.109
But yeah, the whole idea is, you know,

00:30:10.529 --> 00:30:12.551
he only takes clients that are making a

00:30:12.632 --> 00:30:13.913
certain amount per year,

00:30:13.932 --> 00:30:15.413
one hundred and fifty thousand in this

00:30:15.453 --> 00:30:15.874
case.

00:30:16.375 --> 00:30:18.777
He goes on to explain how it's not

00:30:18.817 --> 00:30:20.857
about arrogance or exclusivity,

00:30:20.877 --> 00:30:22.159
but it's about you.

00:30:22.278 --> 00:30:24.340
You have to show that you can achieve

00:30:24.401 --> 00:30:24.980
results.

00:30:25.961 --> 00:30:27.703
I still go back to like if I

00:30:27.844 --> 00:30:30.626
really wanted to colleges don't take every

00:30:30.748 --> 00:30:32.368
every kid who wants to come into the

00:30:32.409 --> 00:30:32.690
school.

00:30:32.789 --> 00:30:35.232
Like we've got nieces and nephews applying

00:30:35.252 --> 00:30:36.114
to college right now.

00:30:36.453 --> 00:30:38.737
They get told no a lot.

00:30:38.777 --> 00:30:40.317
They have amazing test scores.

00:30:41.192 --> 00:30:43.792
Pretty much everything is you have to

00:30:43.853 --> 00:30:46.253
prove first that you can do it,

00:30:46.294 --> 00:30:48.354
whether it's a therapist you're hiring,

00:30:48.394 --> 00:30:49.974
a patient you're going to treat, whatever.

00:30:50.515 --> 00:30:51.674
You have to prove that you can do

00:30:51.755 --> 00:30:51.875
it.

00:30:52.255 --> 00:30:53.415
You have to prove that you have a

00:30:53.476 --> 00:30:54.756
track record of success.

00:30:55.236 --> 00:30:58.517
And then we will accept you because we

00:30:58.576 --> 00:31:00.458
have a certain level of expectation.

00:31:01.117 --> 00:31:03.079
This is a completely different model than

00:31:03.119 --> 00:31:05.502
the typical therapist who's begging people

00:31:05.923 --> 00:31:08.605
who are smoking and drinking and leading a

00:31:08.646 --> 00:31:10.769
lifestyle that's not conducive to healing,

00:31:11.229 --> 00:31:12.671
who are coming if it's free,

00:31:13.070 --> 00:31:14.732
who are coming if someone else is paying

00:31:14.792 --> 00:31:15.314
the bill,

00:31:15.634 --> 00:31:18.416
who will cancel that day if they want

00:31:18.436 --> 00:31:19.519
to go get their hair done,

00:31:19.558 --> 00:31:21.059
their nails done or something else.

00:31:21.961 --> 00:31:23.422
modestly more important.

00:31:26.084 --> 00:31:27.664
These are just completely different

00:31:27.684 --> 00:31:29.986
worlds, diametrically opposing worlds.

00:31:30.707 --> 00:31:32.147
You're in this world.

00:31:32.228 --> 00:31:33.488
What do you think of an ad like

00:31:33.528 --> 00:31:33.888
this?

00:31:33.949 --> 00:31:35.769
How do you see this as a screening

00:31:35.809 --> 00:31:37.371
process to make sure you get the right

00:31:37.391 --> 00:31:38.892
people into your ecosystem?

00:31:40.623 --> 00:31:40.983
I love it.

00:31:41.084 --> 00:31:41.723
I was actually,

00:31:41.824 --> 00:31:42.986
I meant to save it and send it

00:31:43.006 --> 00:31:43.365
to you guys.

00:31:43.465 --> 00:31:45.048
I was just targeted by some like running

00:31:45.067 --> 00:31:48.471
coach on Facebook and the running coach ad

00:31:49.231 --> 00:31:49.692
said,

00:31:50.153 --> 00:31:51.714
are you a runner making a hundred thousand

00:31:51.755 --> 00:31:53.957
dollars a year or more or something like

00:31:53.997 --> 00:31:54.156
that?

00:31:54.196 --> 00:31:56.220
So literally that is the,

00:31:56.440 --> 00:31:59.403
that is the first split second beginning

00:31:59.643 --> 00:31:59.782
of,

00:32:00.503 --> 00:32:02.404
every ad from this guy it's different ads

00:32:02.765 --> 00:32:04.424
and then it's of course then it goes

00:32:04.444 --> 00:32:05.885
to videos of his clients in terms of

00:32:05.925 --> 00:32:07.986
results and i help in one training block

00:32:08.026 --> 00:32:10.866
this guy went from you know a seven

00:32:10.886 --> 00:32:12.228
minute pace to a six minute pace or

00:32:12.307 --> 00:32:16.169
whatever um it makes sense i i i

00:32:16.189 --> 00:32:19.329
could see how some people would not like

00:32:19.410 --> 00:32:21.490
it there's certain pts that we won't

00:32:21.510 --> 00:32:23.151
mention we won't mention by name there's

00:32:23.191 --> 00:32:24.491
even pts here in new york city that

00:32:24.511 --> 00:32:25.211
would not like this

00:32:26.205 --> 00:32:27.267
But they hope that.

00:32:27.567 --> 00:32:29.968
It's a weed out.

00:32:30.008 --> 00:32:31.368
If you're turned off by this,

00:32:31.409 --> 00:32:32.930
you're gonna hate me.

00:32:33.549 --> 00:32:34.911
I don't wanna pay for a lead from

00:32:34.951 --> 00:32:35.191
you.

00:32:35.510 --> 00:32:37.051
I don't wanna spend twenty minutes until

00:32:37.071 --> 00:32:38.452
you find out that this is who Dave

00:32:38.492 --> 00:32:39.433
is and you don't like me.

00:32:40.213 --> 00:32:40.554
Good.

00:32:41.295 --> 00:32:42.756
You could do the opposite of this.

00:32:43.637 --> 00:32:45.820
right so that video you just played is

00:32:45.861 --> 00:32:47.363
the ultimate weed out if you if you

00:32:47.383 --> 00:32:48.864
don't have a hundred fifty k and you

00:32:48.964 --> 00:32:50.385
aren't trying to be a badass in the

00:32:50.405 --> 00:32:51.407
next ninety days i don't want to talk

00:32:51.428 --> 00:32:53.230
to you i shared these videos in our

00:32:53.269 --> 00:32:55.211
group chat with these and now it's all

00:32:55.271 --> 00:32:56.614
i see right for the next couple weeks

00:32:57.013 --> 00:32:58.675
there's this guy and his accounts like

00:32:58.737 --> 00:33:00.459
boss victor or victor the boss

00:33:01.760 --> 00:33:03.501
he drives around a pickup truck and he

00:33:03.561 --> 00:33:04.663
talks to people who are living on the

00:33:04.702 --> 00:33:06.604
street and he's like hey can i give

00:33:06.624 --> 00:33:08.605
you some food and he gives him some

00:33:08.625 --> 00:33:10.105
food and he's like hey listen if you

00:33:10.125 --> 00:33:11.486
ever want to get off the street here's

00:33:11.526 --> 00:33:13.287
my card you make the decision and he

00:33:13.366 --> 00:33:15.367
flies people from like boston or whatever

00:33:15.387 --> 00:33:17.769
he is or baltimore to he's like you

00:33:17.789 --> 00:33:18.829
have to leave the state if you want

00:33:18.849 --> 00:33:20.310
to get clean he's like i'm i'm fifteen

00:33:20.330 --> 00:33:22.192
years sober i was in jail and this

00:33:22.231 --> 00:33:24.472
is a mini documentary in six in a

00:33:24.553 --> 00:33:26.693
reel in sixty seconds and then he flies

00:33:26.733 --> 00:33:28.776
people to recovery and then smash cut to

00:33:29.675 --> 00:33:31.797
the same person you just saw with twenty

00:33:31.857 --> 00:33:32.917
extra pounds on them.

00:33:33.719 --> 00:33:34.219
And it's like, oh,

00:33:34.338 --> 00:33:35.960
now you're working and now you're doing

00:33:35.980 --> 00:33:36.220
this.

00:33:36.560 --> 00:33:39.542
You know that the views on those on

00:33:39.583 --> 00:33:42.104
his Facebook accounts are paying for like

00:33:42.124 --> 00:33:43.965
the chicken sandwiches and the flights.

00:33:44.346 --> 00:33:44.986
And then he goes,

00:33:45.247 --> 00:33:47.167
who wants to fund the next transformation?

00:33:47.307 --> 00:33:48.888
And people are like, hell yeah, dude.

00:33:49.308 --> 00:33:50.849
And that's how he funds it.

00:33:51.069 --> 00:33:52.050
So that's what I'm saying.

00:33:52.351 --> 00:33:53.031
By all means,

00:33:53.231 --> 00:33:55.333
don't expect Facebook or YouTube to ever

00:33:55.373 --> 00:33:55.773
pay your bills.

00:33:55.953 --> 00:33:56.394
They won't.

00:33:56.673 --> 00:33:57.694
That's couch cushion money.

00:33:58.035 --> 00:33:59.636
what vic the boss is able to do

00:33:59.696 --> 00:34:01.758
is i got this attention what do i

00:34:01.798 --> 00:34:03.200
do with it he doesn't need a brand

00:34:04.240 --> 00:34:05.721
he goes to people and goes who wants

00:34:05.761 --> 00:34:07.763
to be part part of this transformation

00:34:08.003 --> 00:34:11.146
this is sarah mclaughlin arms of an angel

00:34:11.186 --> 00:34:13.429
for aspca do you ever notice their

00:34:13.449 --> 00:34:15.010
commercials are like two and a half

00:34:15.070 --> 00:34:15.590
minutes long

00:34:16.550 --> 00:34:17.331
That's on purpose,

00:34:17.570 --> 00:34:18.771
because that's how long the song is.

00:34:19.391 --> 00:34:20.773
So depressing, those commercials.

00:34:21.333 --> 00:34:22.134
I changed the channel.

00:34:22.153 --> 00:34:22.693
They're horrible.

00:34:23.173 --> 00:34:26.036
Because they're effective.

00:34:26.215 --> 00:34:27.737
I don't know what part of the brain

00:34:27.896 --> 00:34:29.197
is sadness.

00:34:29.237 --> 00:34:30.838
They put a thumb on it,

00:34:32.199 --> 00:34:33.960
and they're like, oh,

00:34:34.061 --> 00:34:35.061
do you want it to stop?

00:34:35.141 --> 00:34:36.003
Do you want it to stop?

00:34:36.202 --> 00:34:37.744
Go to the website and donate right now.

00:34:38.496 --> 00:34:40.378
Just nine dollars a month.

00:34:40.418 --> 00:34:41.338
It's a cup of coffee.

00:34:41.737 --> 00:34:43.237
Do you remember Save Harold?

00:34:43.458 --> 00:34:44.518
I think that's what it was.

00:34:44.958 --> 00:34:45.998
One of the look up.

00:34:46.699 --> 00:34:47.500
I'll Google that in a second.

00:34:47.539 --> 00:34:49.280
I think it was Save Harold.

00:34:49.619 --> 00:34:50.940
It was one of the first websites.

00:34:51.260 --> 00:34:52.701
This was nineteen ninety eight.

00:34:53.181 --> 00:34:53.900
It was a website.

00:34:53.920 --> 00:34:55.521
There were no social platforms.

00:34:55.981 --> 00:34:57.262
This guy just put up a website and

00:34:57.282 --> 00:34:57.641
said, like,

00:34:58.081 --> 00:35:00.682
unless I get this website gets ten

00:35:00.722 --> 00:35:01.443
thousand dollars.

00:35:01.762 --> 00:35:02.943
This is Harold the bunny.

00:35:03.204 --> 00:35:03.943
The bunny dies.

00:35:05.501 --> 00:35:07.161
except you had to share it you're like

00:35:07.181 --> 00:35:09.423
this isn't real this isn't real he's not

00:35:09.443 --> 00:35:10.485
gonna kill he's like i'm gonna kill the

00:35:10.505 --> 00:35:12.106
bunny and eat it unless i get ten

00:35:12.126 --> 00:35:13.606
thousand dollars and people and then we

00:35:13.626 --> 00:35:15.327
get more clicks and then it would rank

00:35:15.367 --> 00:35:17.070
higher in google and then people will be

00:35:17.110 --> 00:35:18.010
like i don't know if it's real or

00:35:18.030 --> 00:35:18.971
not but i'm you know what just to

00:35:18.990 --> 00:35:20.052
be safe i'm gonna give a dollar i'm

00:35:20.072 --> 00:35:21.313
just gonna get one i'm just not i'm

00:35:21.333 --> 00:35:22.393
gonna give one dollar just to make sure

00:35:22.413 --> 00:35:23.014
the bunny doesn't die

00:35:24.380 --> 00:35:25.280
That's the thing.

00:35:25.541 --> 00:35:26.961
Do that, but do it ethically.

00:35:27.523 --> 00:35:29.885
Take all the scammer things people do,

00:35:30.405 --> 00:35:31.565
figure out their tricks,

00:35:32.146 --> 00:35:33.327
figure out how to use it for good.

00:35:33.427 --> 00:35:34.469
These are weapons, people,

00:35:34.789 --> 00:35:36.411
and we are outmanned and outgunned.

00:35:37.150 --> 00:35:38.652
Time to arm up.

00:35:38.693 --> 00:35:39.452
So real quick,

00:35:39.492 --> 00:35:41.355
going back to something David said,

00:35:41.414 --> 00:35:43.336
and I don't know if this will come

00:35:43.416 --> 00:35:43.916
up here.

00:35:44.338 --> 00:35:45.358
Yeah.

00:35:46.672 --> 00:35:47.733
You're right, Dave,

00:35:48.193 --> 00:35:50.213
it's not going to be here forever.

00:35:51.394 --> 00:35:54.295
I don't expect like YouTube and Facebook,

00:35:54.655 --> 00:35:56.317
the money tree will die.

00:35:56.817 --> 00:35:58.858
But on the screen, if you're not watching,

00:35:58.898 --> 00:35:59.657
but you're listening,

00:35:59.697 --> 00:36:01.619
this is a screenshot that I took out

00:36:01.778 --> 00:36:03.940
of one of the I didn't mean to

00:36:03.980 --> 00:36:04.659
kick Dave off.

00:36:04.719 --> 00:36:04.760
No,

00:36:04.780 --> 00:36:06.521
I think Dave just I think it's internet.

00:36:07.472 --> 00:36:07.773
Okay.

00:36:07.833 --> 00:36:08.012
Well,

00:36:08.193 --> 00:36:10.675
this was a screenshot I took from a

00:36:10.815 --> 00:36:12.675
TikTok affiliate group.

00:36:13.257 --> 00:36:15.757
This person, she says,

00:36:15.918 --> 00:36:17.579
what a blessing November was.

00:36:17.840 --> 00:36:18.820
Cheers to December.

00:36:19.300 --> 00:36:21.541
This person made forty five thousand

00:36:21.581 --> 00:36:21.983
dollars.

00:36:22.603 --> 00:36:23.422
I went to this.

00:36:23.563 --> 00:36:24.143
This is a man.

00:36:24.204 --> 00:36:25.483
I've got another one from a woman.

00:36:25.943 --> 00:36:29.106
I went to his TikTok page, his channel.

00:36:29.146 --> 00:36:31.067
He's got forty six thousand subscribers,

00:36:31.106 --> 00:36:31.726
something like that.

00:36:31.887 --> 00:36:32.967
Not a huge channel.

00:36:33.487 --> 00:36:35.889
He does have multiple million plus view

00:36:35.949 --> 00:36:36.608
videos.

00:36:37.208 --> 00:36:39.630
But this guy made forty five thousand

00:36:39.670 --> 00:36:42.711
dollars in one month for a little product

00:36:42.791 --> 00:36:46.432
review, sixty seconds or less videos.

00:36:46.512 --> 00:36:47.833
Here is another example.

00:36:48.342 --> 00:36:49.202
This is the woman.

00:36:49.804 --> 00:36:51.547
She said, you know, anything is possible.

00:36:51.606 --> 00:36:52.387
I was just a girl,

00:36:52.447 --> 00:36:55.010
West side of Detroit, turned on a camera,

00:36:55.052 --> 00:36:56.152
started making content.

00:36:56.574 --> 00:36:58.356
She, her husband and her kids,

00:36:58.376 --> 00:36:59.597
they kind of make videos.

00:36:59.637 --> 00:37:00.199
They're cute.

00:37:00.239 --> 00:37:00.760
They're nice.

00:37:00.800 --> 00:37:02.382
They're nothing that somebody else

00:37:02.442 --> 00:37:03.704
watching this couldn't make.

00:37:05.306 --> 00:37:08.608
Fifty seven thousand dollars in one month.

00:37:08.748 --> 00:37:09.969
The month of November.

00:37:10.210 --> 00:37:12.070
She has like forty five thousand

00:37:12.711 --> 00:37:13.411
followers.

00:37:13.532 --> 00:37:14.313
Not a ton.

00:37:15.213 --> 00:37:16.715
It just blows my mind.

00:37:16.755 --> 00:37:18.235
So this will stop.

00:37:18.315 --> 00:37:18.896
This will end.

00:37:19.217 --> 00:37:20.557
There's no doubt in my mind.

00:37:20.597 --> 00:37:21.838
Jimmy, you can take that down.

00:37:22.259 --> 00:37:23.099
I don't know how to get it off.

00:37:23.740 --> 00:37:25.762
There's no doubt in my mind that this

00:37:25.802 --> 00:37:28.304
is a short term just like Bitcoin and

00:37:28.423 --> 00:37:29.204
other things.

00:37:29.244 --> 00:37:31.246
You take advantage of it when it's here.

00:37:32.081 --> 00:37:34.168
But the idea is that I want to

00:37:34.188 --> 00:37:36.456
jump on that train while it's available.

00:37:37.400 --> 00:37:38.161
There goes Dave again.

00:37:40.228 --> 00:37:41.188
And I'm going to put that money in

00:37:41.228 --> 00:37:42.349
the bank, you know,

00:37:42.409 --> 00:37:44.452
and that's where like the product

00:37:44.492 --> 00:37:45.773
companies and the other stuff.

00:37:45.992 --> 00:37:46.152
Yeah.

00:37:46.193 --> 00:37:47.713
What you do with that money is you,

00:37:48.094 --> 00:37:48.715
in my opinion,

00:37:48.735 --> 00:37:50.717
you double down on make like, okay,

00:37:50.777 --> 00:37:54.159
that's a, that's a loan from my followers.

00:37:54.300 --> 00:37:55.440
This is what Mr. Beast does.

00:37:55.740 --> 00:37:57.963
His first video that really hit,

00:37:58.483 --> 00:37:59.884
I'm sure we could map out like a,

00:38:00.083 --> 00:38:00.804
like a timeline.

00:38:01.065 --> 00:38:02.385
His first video hit and he made a

00:38:02.425 --> 00:38:03.047
million dollars,

00:38:04.168 --> 00:38:07.329
but he probably spent a lot of money

00:38:07.349 --> 00:38:07.751
to get it.

00:38:08.463 --> 00:38:09.585
But then he doubled down and he took

00:38:09.605 --> 00:38:10.146
that million bucks.

00:38:10.166 --> 00:38:11.567
He's like, how do we triple this?

00:38:12.027 --> 00:38:12.907
How do we triple that?

00:38:13.208 --> 00:38:13.949
How do we triple that?

00:38:14.329 --> 00:38:17.711
I got my first product video request,

00:38:17.851 --> 00:38:18.132
Tony.

00:38:19.193 --> 00:38:20.835
Yeah, tell me more.

00:38:21.135 --> 00:38:21.434
And I was like,

00:38:21.454 --> 00:38:23.336
how do I improve the visibility of my

00:38:23.356 --> 00:38:23.958
YouTube channel?

00:38:24.277 --> 00:38:25.619
I got like almost two thousand

00:38:25.878 --> 00:38:26.400
subscribers.

00:38:26.940 --> 00:38:29.663
Interview shows on YouTube aren't the

00:38:29.742 --> 00:38:31.523
greatest, most eye catching content.

00:38:31.583 --> 00:38:31.784
Right.

00:38:31.945 --> 00:38:32.764
But live streams,

00:38:32.965 --> 00:38:33.826
that's what we do a little bit

00:38:33.865 --> 00:38:34.327
differently.

00:38:34.347 --> 00:38:34.567
Right.

00:38:35.574 --> 00:38:36.976
because then we also turn it into podcast

00:38:37.016 --> 00:38:38.317
episodes for each of our channels,

00:38:38.637 --> 00:38:39.597
and then we talk about it.

00:38:39.856 --> 00:38:42.398
And we also talk about brands like Copay

00:38:42.438 --> 00:38:43.018
Crunchers,

00:38:43.079 --> 00:38:45.019
the cereal for PTs who want less

00:38:45.039 --> 00:38:47.541
administrative work, more sugar.

00:38:47.641 --> 00:38:49.543
Every box comes with a surprise denied

00:38:49.603 --> 00:38:50.443
claim inside.

00:38:51.543 --> 00:38:52.824
Tastes like .

00:38:52.885 --> 00:38:54.465
These are our sponsors for our show.

00:38:54.826 --> 00:38:57.266
So my point is I got my first

00:38:57.927 --> 00:38:58.467
product

00:38:59.527 --> 00:39:01.690
request to do a video from an overseas

00:39:01.730 --> 00:39:03.371
brand and essentially they're those

00:39:03.550 --> 00:39:05.831
compression like boots and they're just

00:39:05.871 --> 00:39:08.094
like we've found your channel and again i

00:39:08.134 --> 00:39:10.054
don't correlation or causation they

00:39:10.155 --> 00:39:12.657
emailed me twenty minutes after i went

00:39:12.677 --> 00:39:14.318
through my youtube channel with chat gpt

00:39:14.338 --> 00:39:16.159
and it was like put these keywords here

00:39:16.619 --> 00:39:18.820
change your description change this stop

00:39:18.860 --> 00:39:20.722
doing that do this twenty so i don't

00:39:20.822 --> 00:39:21.682
know twenty video

00:39:23.088 --> 00:39:23.449
What's that?

00:39:23.889 --> 00:39:24.889
You did the video?

00:39:25.188 --> 00:39:25.510
Not yet.

00:39:25.570 --> 00:39:26.909
No, I went back to them.

00:39:27.090 --> 00:39:27.429
They said,

00:39:27.469 --> 00:39:29.449
what is your rate for this thing?

00:39:29.731 --> 00:39:31.451
And I just chat GPT'd.

00:39:31.630 --> 00:39:32.590
I said, here's the email.

00:39:32.851 --> 00:39:34.492
What is a fair rate for my size

00:39:34.512 --> 00:39:34.831
channel?

00:39:35.132 --> 00:39:37.152
I said, this is the thing.

00:39:37.271 --> 00:39:39.293
And I'll share it whether it goes through

00:39:39.313 --> 00:39:39.572
or not,

00:39:39.612 --> 00:39:40.333
but I want to see how it plays

00:39:40.432 --> 00:39:40.592
out.

00:39:41.193 --> 00:39:42.172
Interesting, Dave.

00:39:42.273 --> 00:39:45.014
Jimmy said, what is a fair rate?

00:39:45.940 --> 00:39:47.300
Why do we need to worry about what

00:39:47.360 --> 00:39:48.942
is fair?

00:39:49.061 --> 00:39:50.081
This isn't your job,

00:39:50.101 --> 00:39:51.163
this isn't your career,

00:39:51.222 --> 00:39:53.543
this is what is the rate that makes

00:39:53.583 --> 00:39:55.125
it worth my time to do?

00:39:55.744 --> 00:39:58.726
And then what I always have to catch

00:39:58.766 --> 00:39:59.606
myself for,

00:39:59.806 --> 00:40:02.088
I catch myself and I stop myself is

00:40:02.668 --> 00:40:06.210
don't self justify why you should do this.

00:40:06.289 --> 00:40:07.451
Don't tell yourself,

00:40:07.471 --> 00:40:09.251
I'm gonna do it for free because I'm

00:40:09.271 --> 00:40:11.293
gonna learn and it's a learning experience

00:40:11.313 --> 00:40:12.393
and I wanna do it and I don't

00:40:12.413 --> 00:40:13.293
have a big audience.

00:40:13.893 --> 00:40:16.554
You justify yourself out of the money and

00:40:16.574 --> 00:40:17.815
then you get pit, not you,

00:40:17.856 --> 00:40:20.516
but you in general get mad that you're

00:40:20.536 --> 00:40:22.057
not making enough and you can't pay the

00:40:22.097 --> 00:40:22.577
bills.

00:40:22.938 --> 00:40:24.860
It's because we do it to ourselves.

00:40:24.920 --> 00:40:26.780
It's not what is a fair price.

00:40:26.860 --> 00:40:29.021
It's what is the most I can possibly

00:40:29.061 --> 00:40:32.023
charge that still produces value for the

00:40:32.063 --> 00:40:34.465
company, but that they are willing to pay.

00:40:34.505 --> 00:40:35.364
And if they say yes,

00:40:35.405 --> 00:40:36.945
that means I didn't ask for enough.

00:40:37.465 --> 00:40:39.628
Jamie Brindle is worth following.

00:40:39.809 --> 00:40:41.630
He's just a super laid back,

00:40:41.690 --> 00:40:43.594
like definitely the opposite of that guy

00:40:43.614 --> 00:40:44.835
who's looking for one hundred fifty

00:40:44.875 --> 00:40:45.396
thousand dollars.

00:40:45.416 --> 00:40:47.137
Like all he does is when he's a

00:40:47.177 --> 00:40:47.679
freelancer.

00:40:47.838 --> 00:40:49.481
I don't even know what he freelances at.

00:40:50.041 --> 00:40:51.282
Like I've been watching this guy's videos

00:40:51.322 --> 00:40:51.864
for two years,

00:40:52.463 --> 00:40:55.407
but he coaches freelancers and he'll say.

00:40:56.550 --> 00:40:59.150
price the job so you could sub it

00:40:59.271 --> 00:41:00.831
out and live on the difference.

00:41:01.311 --> 00:41:01.592
So like,

00:41:03.172 --> 00:41:04.873
if I wanted to make this video,

00:41:05.454 --> 00:41:06.673
I should have said, yes,

00:41:07.335 --> 00:41:08.375
I'm going to price it.

00:41:08.514 --> 00:41:11.356
So I'm gonna pass it off to Tony

00:41:11.876 --> 00:41:14.617
or Dave, give them enough,

00:41:14.677 --> 00:41:16.998
whatever Tony says and whatever's left

00:41:17.059 --> 00:41:17.239
over,

00:41:18.177 --> 00:41:19.681
I can live on the margin.

00:41:20.101 --> 00:41:22.387
Whatever's fair for them.

00:41:22.447 --> 00:41:22.728
Right.

00:41:23.068 --> 00:41:24.172
Yes.

00:41:24.211 --> 00:41:25.916
This reminds me of a great Adam Carolla

00:41:25.936 --> 00:41:26.197
quote.

00:41:27.010 --> 00:41:28.952
Whenever people like they'd work for him

00:41:29.192 --> 00:41:29.711
and he'd be like, well,

00:41:29.731 --> 00:41:30.311
I did my best.

00:41:30.371 --> 00:41:30.672
And he's like,

00:41:30.692 --> 00:41:31.713
I don't need you to do your best.

00:41:32.072 --> 00:41:33.172
I need you to do my best.

00:41:33.653 --> 00:41:34.833
I need you to envision how well I

00:41:34.853 --> 00:41:35.273
could do it.

00:41:35.494 --> 00:41:36.974
And I need you to rise to that.

00:41:37.494 --> 00:41:38.556
And I think you're right, Tony.

00:41:38.635 --> 00:41:40.056
I think I would give the same advice,

00:41:40.076 --> 00:41:41.336
but then of course I don't take that

00:41:41.356 --> 00:41:42.936
advice because then I get all in my

00:41:42.976 --> 00:41:43.637
emotions and I go,

00:41:43.958 --> 00:41:45.458
I'll take three dollars and twenty five

00:41:45.498 --> 00:41:47.139
cents, whatever you think is worth it.

00:41:47.239 --> 00:41:48.739
But I didn't say three dollars and twenty

00:41:48.780 --> 00:41:49.159
five cents.

00:41:49.900 --> 00:41:52.503
So I shared an email exchange in the

00:41:52.603 --> 00:41:55.043
Passions to Profit group where I and I

00:41:55.083 --> 00:41:56.164
knew they were going to say no,

00:41:56.204 --> 00:41:58.005
but a company reached out to me.

00:41:58.065 --> 00:42:01.068
They had a cold therapy, you know,

00:42:01.168 --> 00:42:02.548
recirculating machine.

00:42:02.628 --> 00:42:03.369
It had the cooler.

00:42:03.429 --> 00:42:05.530
It had the pump and it's for post-op

00:42:05.570 --> 00:42:05.811
stuff.

00:42:06.550 --> 00:42:07.170
And they were like, hey,

00:42:07.210 --> 00:42:09.693
we want a thirty to sixty second video

00:42:10.112 --> 00:42:12.333
explaining the device and a second thirty

00:42:12.373 --> 00:42:14.996
to sixty second video showing the device

00:42:15.036 --> 00:42:15.976
or using the device.

00:42:17.237 --> 00:42:19.378
I said, OK, it's five hundred dollars.

00:42:19.759 --> 00:42:21.400
You know, I'll do both videos.

00:42:21.460 --> 00:42:23.161
I'll do a seven day turnaround.

00:42:23.440 --> 00:42:24.501
Send me the product.

00:42:24.521 --> 00:42:26.242
I give them all the specifications,

00:42:26.282 --> 00:42:27.483
told them they could use it on their

00:42:27.603 --> 00:42:28.043
Amazon,

00:42:28.063 --> 00:42:29.684
but they can't use it on other things

00:42:30.204 --> 00:42:31.945
without additional fees.

00:42:32.585 --> 00:42:33.867
I knew they were going to say no,

00:42:33.927 --> 00:42:35.728
but I did this because I wanted to

00:42:35.748 --> 00:42:38.369
show the group how this goes back and

00:42:38.409 --> 00:42:38.730
forth.

00:42:39.190 --> 00:42:40.972
So they replied, they said, no,

00:42:41.192 --> 00:42:42.492
they said our budget is two hundred

00:42:42.512 --> 00:42:45.454
dollars for for the two videos combined.

00:42:45.474 --> 00:42:46.695
That's one hundred dollars a video.

00:42:46.715 --> 00:42:48.777
And I said, no, I said, you know,

00:42:49.077 --> 00:42:51.018
my price is five hundred for the two.

00:42:51.039 --> 00:42:52.500
That's only two hundred and fifty dollars

00:42:52.539 --> 00:42:52.900
a video.

00:42:54.065 --> 00:42:55.445
I knew it would take me an hour

00:42:55.465 --> 00:42:56.346
to do the video.

00:42:57.507 --> 00:42:59.568
I've done videos like this before.

00:43:00.128 --> 00:43:02.588
And my intent was not to get the

00:43:02.648 --> 00:43:02.949
job.

00:43:03.009 --> 00:43:03.929
I didn't need the job.

00:43:03.969 --> 00:43:04.690
I didn't want the job.

00:43:04.730 --> 00:43:06.931
My intent was to get other people the

00:43:06.971 --> 00:43:07.271
job.

00:43:07.331 --> 00:43:08.472
So what I did was I said,

00:43:09.052 --> 00:43:09.932
thank you very much.

00:43:10.012 --> 00:43:11.974
ChatGPT wrote the reply email.

00:43:13.007 --> 00:43:14.768
I can't do it for that rate, whatever.

00:43:15.228 --> 00:43:16.269
Here's a list of,

00:43:16.309 --> 00:43:19.431
and I think I sent like five people

00:43:19.492 --> 00:43:21.614
in my group, their email addresses.

00:43:21.673 --> 00:43:22.914
I said, these are all therapists.

00:43:22.934 --> 00:43:23.856
They're all creators.

00:43:24.336 --> 00:43:25.938
They are willing to do the job for

00:43:25.978 --> 00:43:26.998
the two hundred dollars.

00:43:27.119 --> 00:43:29.280
If you want, connect with them directly.

00:43:30.041 --> 00:43:31.402
And, you know,

00:43:31.422 --> 00:43:33.304
it's just it was interesting,

00:43:33.403 --> 00:43:35.425
but probably like Dave said,

00:43:36.391 --> 00:43:39.632
You have a level of power and authority

00:43:39.672 --> 00:43:40.293
to say no.

00:43:40.952 --> 00:43:42.914
And the easiest time to do that is

00:43:42.954 --> 00:43:44.514
when you don't need to say yes.

00:43:44.954 --> 00:43:45.896
When you're not desperate,

00:43:45.916 --> 00:43:46.876
when you're not starving,

00:43:46.916 --> 00:43:48.456
when you're not trying to make the rent

00:43:48.496 --> 00:43:51.619
payment, it's very easy to say no.

00:43:52.559 --> 00:43:54.320
And that was one of those cases where

00:43:54.340 --> 00:43:55.721
I'm like, I don't care.

00:43:55.780 --> 00:43:56.380
I don't need it.

00:43:56.400 --> 00:43:57.702
There are other products I would have said

00:43:57.742 --> 00:43:59.822
yes to at the same two hundred dollar

00:43:59.862 --> 00:44:00.103
rate.

00:44:00.782 --> 00:44:02.686
Because I really wanted those products or

00:44:02.706 --> 00:44:04.407
I wanted the relationship or whatever.

00:44:04.509 --> 00:44:05.349
In this case,

00:44:05.489 --> 00:44:07.612
there was not much for me to say

00:44:07.652 --> 00:44:08.173
yes to.

00:44:08.213 --> 00:44:09.454
So it was easy to say no,

00:44:09.635 --> 00:44:10.797
unless you pay me the money.

00:44:11.677 --> 00:44:11.818
Yep.

00:44:13.342 --> 00:44:15.063
um plumber it's what plumbers and

00:44:15.103 --> 00:44:18.304
electricians and roofers will do they'll

00:44:18.324 --> 00:44:20.146
give you i'm trying to keep it family

00:44:20.186 --> 00:44:21.907
friendly but they'll give you an fu price

00:44:22.007 --> 00:44:23.427
and if you say yes they'll go great

00:44:23.467 --> 00:44:24.829
i'll drop the other three gigs i was

00:44:24.849 --> 00:44:26.349
doing for a ten percent market i'll take

00:44:26.389 --> 00:44:28.911
this one but you also said something else

00:44:28.931 --> 00:44:32.492
tony which i didn't say in my email

00:44:32.532 --> 00:44:34.534
reply you said something very very

00:44:34.653 --> 00:44:37.155
valuable which is i'll turn it around in

00:44:37.175 --> 00:44:37.615
seven days

00:44:39.110 --> 00:44:40.813
You said, I can do it on that.

00:44:40.893 --> 00:44:42.574
I can do a good, fast or cheap.

00:44:42.996 --> 00:44:43.657
I'm not cheap.

00:44:44.358 --> 00:44:44.958
I am good.

00:44:45.039 --> 00:44:45.679
And I'm going to turn around.

00:44:45.719 --> 00:44:46.942
So you, you gave them,

00:44:47.141 --> 00:44:48.043
you need it in seven days.

00:44:48.905 --> 00:44:49.244
You got it.

00:44:49.365 --> 00:44:50.708
You can be two of those three,

00:44:51.528 --> 00:44:53.311
but he said, you already came to me.

00:44:53.351 --> 00:44:54.833
So you knew the quality of my channel.

00:44:55.545 --> 00:44:56.327
Right.

00:44:56.347 --> 00:44:57.288
I ain't going to be cheap.

00:44:57.987 --> 00:44:58.208
Right.

00:44:58.748 --> 00:44:59.650
But I can be fast.

00:44:59.670 --> 00:45:00.610
Do you want it even faster?

00:45:00.650 --> 00:45:00.791
Great.

00:45:00.811 --> 00:45:01.251
It's a hundred.

00:45:01.291 --> 00:45:02.353
It's one hundred and fifty dollars.

00:45:02.632 --> 00:45:04.213
That's that whole guy, Jamie Brindle.

00:45:04.574 --> 00:45:05.916
He has these great conversations.

00:45:05.956 --> 00:45:06.856
He does like the Dr.

00:45:06.896 --> 00:45:08.599
Glaucom Flecken sort of thing.

00:45:08.639 --> 00:45:09.018
But this guy,

00:45:09.039 --> 00:45:10.820
Jamie Brindle for freelancers,

00:45:10.900 --> 00:45:12.001
is just talking to himself.

00:45:12.041 --> 00:45:13.724
He's always talking to like new freelancer

00:45:13.983 --> 00:45:14.885
and pro freelancer.

00:45:15.364 --> 00:45:16.726
And his videos are all circular.

00:45:17.731 --> 00:45:20.293
So they begin with a question and end

00:45:20.333 --> 00:45:21.052
with the answer.

00:45:21.152 --> 00:45:22.934
And then you watch the video three times

00:45:22.974 --> 00:45:25.115
before you realize you just watched it

00:45:25.155 --> 00:45:25.797
three cycles.

00:45:26.077 --> 00:45:26.757
But it's always like,

00:45:27.117 --> 00:45:28.639
they say they want another revision.

00:45:29.690 --> 00:45:30.570
Should I just give it to him?

00:45:30.931 --> 00:45:31.831
And he goes like,

00:45:32.110 --> 00:45:33.891
he'll give like great examples of like,

00:45:34.391 --> 00:45:35.893
absolutely respond.

00:45:35.952 --> 00:45:36.992
I can absolutely do that.

00:45:37.273 --> 00:45:38.474
How would you like me to invoice you

00:45:38.594 --> 00:45:38.974
now?

00:45:39.054 --> 00:45:40.355
Or at the end of the revision,

00:45:40.514 --> 00:45:41.715
instead of saying, well,

00:45:41.755 --> 00:45:42.735
here's how much it costs.

00:45:42.775 --> 00:45:43.315
He just goes,

00:45:43.376 --> 00:45:44.155
how would you like me to end?

00:45:44.177 --> 00:45:45.516
Like super subtle,

00:45:45.577 --> 00:45:47.518
but he's like upfront and he's like,

00:45:47.697 --> 00:45:48.438
you're in control.

00:45:48.498 --> 00:45:50.458
And as soon as you recognize that, like,

00:45:50.518 --> 00:45:51.780
I need you to understand that you're in

00:45:51.820 --> 00:45:52.199
control.

00:45:52.480 --> 00:45:55.041
And as soon as you recognize that, um,

00:45:55.342 --> 00:45:56.322
stuff gets really powerful.

00:45:57.074 --> 00:45:59.094
So this is where we bring it into

00:45:59.135 --> 00:45:59.835
patient care.

00:46:00.375 --> 00:46:01.735
Somebody calls today.

00:46:02.335 --> 00:46:03.076
They're like, hey,

00:46:03.135 --> 00:46:05.036
I've got a referral for physical therapy.

00:46:05.096 --> 00:46:06.257
My shoulder's been killing me.

00:46:06.317 --> 00:46:08.036
My neck hurts, my back hurts, whatever.

00:46:08.717 --> 00:46:09.097
Okay, well,

00:46:09.117 --> 00:46:11.378
I've got a couple openings later today.

00:46:11.978 --> 00:46:14.679
The price is two hundred and seventy five

00:46:14.719 --> 00:46:15.139
dollars.

00:46:15.998 --> 00:46:18.699
Or I can schedule you early next week.

00:46:18.760 --> 00:46:20.581
The price is one hundred and seventy five

00:46:20.621 --> 00:46:21.001
dollars.

00:46:21.041 --> 00:46:21.800
Which would you prefer?

00:46:22.501 --> 00:46:23.940
You know, and, and like,

00:46:24.221 --> 00:46:26.802
we can bring some of that into this

00:46:26.842 --> 00:46:28.222
to say, look, you want it faster.

00:46:28.242 --> 00:46:29.081
It's more expensive.

00:46:29.581 --> 00:46:30.302
You want it today.

00:46:30.342 --> 00:46:31.663
You want a premium therapist.

00:46:31.682 --> 00:46:33.282
You want to hire Dave and not Dave's

00:46:33.322 --> 00:46:33.922
employee.

00:46:34.422 --> 00:46:35.682
This is what it's going to cost.

00:46:35.722 --> 00:46:37.103
These are the price differences.

00:46:37.563 --> 00:46:39.923
And just like I gave that company options,

00:46:39.963 --> 00:46:41.083
I didn't say no.

00:46:41.583 --> 00:46:42.224
I just said, look,

00:46:42.463 --> 00:46:44.385
you got this option or you got that

00:46:44.445 --> 00:46:44.804
option.

00:46:45.405 --> 00:46:46.684
You know, you can do it for more.

00:46:46.704 --> 00:46:47.664
You can do it for less.

00:46:47.744 --> 00:46:49.445
Now there is a formula.

00:46:49.525 --> 00:46:50.885
So I don't know if I can rattle

00:46:50.925 --> 00:46:52.266
it off, but I'll give it a shot.

00:46:53.085 --> 00:46:54.728
When a product company reaches out and I

00:46:54.768 --> 00:46:55.568
want to do a job,

00:46:56.349 --> 00:46:57.971
I've got a bike sitting at the clinic

00:46:57.990 --> 00:46:59.373
that got delivered yesterday.

00:47:00.253 --> 00:47:02.936
My typical thing is I can get the

00:47:02.956 --> 00:47:05.438
finished video to you within seven days of

00:47:05.518 --> 00:47:06.820
the delivery arrival.

00:47:07.871 --> 00:47:08.751
I can get you,

00:47:08.871 --> 00:47:10.273
and I want to say,

00:47:10.353 --> 00:47:11.175
don't quote me on this,

00:47:11.195 --> 00:47:12.936
but I want to say it's like either

00:47:12.956 --> 00:47:17.221
a thirty to sixty second video or a

00:47:17.300 --> 00:47:18.983
three to five minute video.

00:47:19.563 --> 00:47:21.405
I give them the specifications.

00:47:21.846 --> 00:47:23.927
It's an unboxing and assembly video.

00:47:24.628 --> 00:47:26.269
Separately, it's a use video.

00:47:27.771 --> 00:47:29.813
I kind of hit all of the boxes.

00:47:29.853 --> 00:47:31.233
I'm going to share it on these four

00:47:31.273 --> 00:47:32.014
platforms.

00:47:32.434 --> 00:47:34.476
These are the analytics for those four

00:47:34.516 --> 00:47:35.295
platforms.

00:47:35.536 --> 00:47:37.637
This is what those platforms already have

00:47:37.677 --> 00:47:40.438
to offer, like four million views a month,

00:47:40.500 --> 00:47:41.599
you know, seventy thousand,

00:47:41.639 --> 00:47:43.221
eighty thousand subscribers, whatever.

00:47:44.561 --> 00:47:45.822
All of that is formatted.

00:47:45.963 --> 00:47:47.903
All of that is templated so that when

00:47:47.983 --> 00:47:49.605
I get a request that comes in that

00:47:49.644 --> 00:47:50.985
I want to say yes to,

00:47:52.086 --> 00:47:52.646
it goes out.

00:47:53.047 --> 00:47:55.188
I tell them that this is the fee.

00:47:56.478 --> 00:47:56.858
Typically,

00:47:56.878 --> 00:47:57.960
it's around five hundred dollars.

00:47:59.820 --> 00:48:02.523
You're not allowed to use the video for

00:48:02.543 --> 00:48:03.784
your own purposes.

00:48:04.384 --> 00:48:07.226
You don't have access or licensing.

00:48:07.365 --> 00:48:08.347
If you want to do that,

00:48:08.427 --> 00:48:09.588
it's an additional fee.

00:48:10.228 --> 00:48:11.949
And if you want to talk about a

00:48:11.989 --> 00:48:13.471
lot of times they want to run ads

00:48:13.510 --> 00:48:16.032
against the video so that they can get

00:48:16.193 --> 00:48:17.193
the reach out there.

00:48:17.634 --> 00:48:19.175
That's an additional fee licensing.

00:48:19.295 --> 00:48:19.414
Yeah.

00:48:20.389 --> 00:48:22.369
So it's all in chat, GBT.

00:48:22.530 --> 00:48:24.751
All of the check boxes are ready to

00:48:24.811 --> 00:48:28.233
go so that when I send that reply,

00:48:28.773 --> 00:48:30.215
there really is no other question.

00:48:31.315 --> 00:48:32.956
And even to the point where this is

00:48:32.996 --> 00:48:34.018
my PayPal address,

00:48:34.038 --> 00:48:35.097
this is how you can send me the

00:48:35.137 --> 00:48:35.418
money.

00:48:35.818 --> 00:48:37.139
This is the shipping address.

00:48:37.179 --> 00:48:38.300
It's a business location.

00:48:38.340 --> 00:48:39.521
There's no loading dock.

00:48:39.920 --> 00:48:41.541
So when the shipment arrives,

00:48:41.601 --> 00:48:43.643
it has to be ground delivery.

00:48:43.862 --> 00:48:44.304
Think about that.

00:48:44.344 --> 00:48:45.563
Like Tony's now in...

00:48:46.704 --> 00:48:48.844
territory where he needs loading docks

00:48:49.284 --> 00:48:54.445
logistics logistics team because but wait

00:48:54.465 --> 00:48:55.686
what was the what was the do you

00:48:55.706 --> 00:48:57.246
remember what even the first products that

00:48:57.266 --> 00:49:01.509
you did videos were like what were they

00:49:01.568 --> 00:49:02.889
smaller i'm guessing like you've gotten

00:49:02.929 --> 00:49:04.728
larger in price and larger and you're

00:49:04.748 --> 00:49:07.429
getting bikes bro yeah yeah hot tub

00:49:07.469 --> 00:49:09.070
delivered my man like when are we doing

00:49:09.150 --> 00:49:12.371
swim spots you know what i mean yeah

00:49:12.452 --> 00:49:12.831
out back

00:49:13.706 --> 00:49:16.148
Tony did the tens unit videos like years

00:49:16.168 --> 00:49:16.427
ago.

00:49:16.789 --> 00:49:17.108
Yeah.

00:49:17.128 --> 00:49:17.949
Regular tens units.

00:49:18.730 --> 00:49:18.929
Yeah.

00:49:18.949 --> 00:49:20.972
It was probably ice packs and tens units.

00:49:20.992 --> 00:49:22.452
You know, it was just the, again,

00:49:22.512 --> 00:49:24.695
the stuff you have that you're using every

00:49:24.735 --> 00:49:24.934
day.

00:49:25.275 --> 00:49:27.317
You're the, you're the paperclip guy.

00:49:27.436 --> 00:49:29.378
Remember the video or it was the guy

00:49:29.398 --> 00:49:29.619
was like,

00:49:29.639 --> 00:49:30.920
I have a paperclip and I traded the

00:49:30.960 --> 00:49:32.961
paperclip for a, I don't know, something.

00:49:33.242 --> 00:49:34.963
And he bought a car or something.

00:49:34.983 --> 00:49:36.204
I don't, I'm hacking the story to pieces,

00:49:36.284 --> 00:49:38.085
but like it's a domino.

00:49:38.126 --> 00:49:39.327
It's like, I have a small domino.

00:49:39.367 --> 00:49:40.768
I can't knock the big domino down,

00:49:40.788 --> 00:49:42.849
but I can knock a slightly larger domino

00:49:42.869 --> 00:49:43.090
down.

00:49:43.489 --> 00:49:45.074
And if I only focus on this and

00:49:45.094 --> 00:49:47.119
the story was to show that he could

00:49:47.159 --> 00:49:50.449
barter and trade for things and like some

00:49:50.489 --> 00:49:51.411
of the trades

00:49:52.947 --> 00:49:54.268
The value of the thing he was getting

00:49:54.307 --> 00:49:56.048
was high, but the thing he had,

00:49:56.068 --> 00:49:57.530
that person needed now.

00:49:58.090 --> 00:49:59.030
You were solving it.

00:49:59.050 --> 00:50:00.911
Dude, snow plowing is a great gig.

00:50:01.032 --> 00:50:02.713
Not so much in July, right?

00:50:02.773 --> 00:50:03.074
But like,

00:50:03.494 --> 00:50:04.914
do you need to go to work?

00:50:05.474 --> 00:50:05.755
Yeah.

00:50:05.775 --> 00:50:06.835
Do you need your business open?

00:50:07.717 --> 00:50:08.637
I'm the guy who's here.

00:50:09.137 --> 00:50:11.298
I'm the guy who's in my local Facebook

00:50:11.338 --> 00:50:11.940
group right now.

00:50:11.980 --> 00:50:12.719
It's blowing up.

00:50:12.940 --> 00:50:14.161
Who's a reliable snow plow?

00:50:14.181 --> 00:50:15.521
Because the guy I paid last year,

00:50:15.681 --> 00:50:16.623
because the guy said,

00:50:17.143 --> 00:50:18.403
you don't pay me per snow plow.

00:50:18.423 --> 00:50:19.585
You pay me to be your guy for

00:50:19.625 --> 00:50:20.244
the season.

00:50:20.766 --> 00:50:21.246
Of course,

00:50:21.266 --> 00:50:22.427
some of them are going to be shady.

00:50:23.067 --> 00:50:24.126
And this guy was there.

00:50:24.186 --> 00:50:25.047
So now everybody's asking,

00:50:25.288 --> 00:50:27.648
who are the who are the reliable snowplow

00:50:27.668 --> 00:50:29.748
people that you write to patient care?

00:50:29.768 --> 00:50:30.108
You'd be like,

00:50:30.128 --> 00:50:30.849
do you need to get in?

00:50:30.969 --> 00:50:31.268
Yes.

00:50:31.289 --> 00:50:32.329
Do you need to get in tomorrow?

00:50:32.628 --> 00:50:33.829
Disney Fastpass option.

00:50:34.090 --> 00:50:35.730
It costs this because I got to boot

00:50:35.769 --> 00:50:36.309
somebody out.

00:50:36.429 --> 00:50:36.949
Or you know what?

00:50:37.110 --> 00:50:38.871
I have to tell you why it costs

00:50:38.891 --> 00:50:39.331
that much.

00:50:39.570 --> 00:50:40.070
Cost that much.

00:50:40.090 --> 00:50:40.831
Could I say so?

00:50:40.990 --> 00:50:41.532
You don't want it.

00:50:42.012 --> 00:50:43.391
Google, there's six other places.

00:50:44.695 --> 00:50:46.597
And going back to Dave's bridge visit

00:50:46.737 --> 00:50:49.800
idea, it's not all or none.

00:50:50.561 --> 00:50:51.922
So yesterday,

00:50:52.063 --> 00:50:54.344
over the last couple of days, two nephews,

00:50:54.724 --> 00:50:56.166
opposite sides of the country,

00:50:56.266 --> 00:50:58.268
one in D.C., one in California, Oakland,

00:50:59.369 --> 00:51:00.311
they both had injuries.

00:51:00.490 --> 00:51:02.492
One was an ankle sprain playing football.

00:51:02.552 --> 00:51:04.335
The other was a meniscus tear.

00:51:05.894 --> 00:51:09.077
Their respective parents message my wife

00:51:09.097 --> 00:51:10.398
and I, we're both PTs,

00:51:11.018 --> 00:51:13.219
include an orthopedic surgeon that's also

00:51:13.260 --> 00:51:13.940
in the family.

00:51:14.460 --> 00:51:15.701
Hey, this is what's going on.

00:51:15.740 --> 00:51:17.322
This is what the MRI report said.

00:51:17.362 --> 00:51:18.342
What do you guys think?

00:51:18.902 --> 00:51:19.983
The ankle sprain,

00:51:20.003 --> 00:51:21.425
it was an acute ankle sprain.

00:51:21.485 --> 00:51:23.547
He's like, hey, I grew up doing rice.

00:51:23.586 --> 00:51:24.806
Do we not do rice anymore?

00:51:24.927 --> 00:51:26.509
Somebody talked about peace and love.

00:51:26.548 --> 00:51:28.570
What should I do with my son,

00:51:29.090 --> 00:51:29.630
my nephew?

00:51:30.847 --> 00:51:32.708
This is the kind of thing where both

00:51:32.748 --> 00:51:34.369
of those kids are going to do PT.

00:51:34.751 --> 00:51:36.311
Both of those kids are going to get

00:51:36.512 --> 00:51:39.094
in-visit, in-person treatment.

00:51:39.934 --> 00:51:42.596
But that night at ten a.m.,

00:51:43.036 --> 00:51:46.478
they needed an unbiased PT who could give

00:51:46.498 --> 00:51:48.260
them an honest opinion of what they should

00:51:48.300 --> 00:51:49.001
do right now.

00:51:49.561 --> 00:51:50.681
Now, because they're family,

00:51:50.702 --> 00:51:51.822
they're not getting charged,

00:51:51.862 --> 00:51:54.724
but people would absolutely pay for that.

00:51:55.385 --> 00:51:57.806
So if somebody is looking for, you know,

00:51:58.108 --> 00:51:59.608
how do I make money today?

00:51:59.648 --> 00:52:01.010
How do I put money in my bank

00:52:01.070 --> 00:52:02.451
account right now?

00:52:03.092 --> 00:52:04.512
This is the kind of thing that you

00:52:04.572 --> 00:52:05.835
put it on social media.

00:52:06.394 --> 00:52:08.916
Social media will get the distribution.

00:52:09.498 --> 00:52:11.400
I shared two posts less than an hour

00:52:11.460 --> 00:52:11.699
ago,

00:52:11.739 --> 00:52:13.902
and both of them have over a thousand

00:52:13.942 --> 00:52:14.382
views.

00:52:15.083 --> 00:52:17.405
And it's just as simple as, hey,

00:52:17.505 --> 00:52:18.965
if you need a quick opinion from a

00:52:19.025 --> 00:52:20.347
doctor of physical therapy,

00:52:20.987 --> 00:52:21.889
Here's my number.

00:52:22.088 --> 00:52:24.530
Here are the topics that I can help

00:52:24.570 --> 00:52:25.472
you with.

00:52:25.532 --> 00:52:27.032
Did your kid just sprain an ankle?

00:52:27.672 --> 00:52:29.215
We've got four inches of snow.

00:52:29.514 --> 00:52:31.715
Did you just strain your back shoveling

00:52:31.755 --> 00:52:32.677
your driveway?

00:52:33.177 --> 00:52:35.338
If you need an answer to your question,

00:52:35.820 --> 00:52:36.639
here's the link.

00:52:37.161 --> 00:52:40.103
Pay at the time, process your credit card,

00:52:40.123 --> 00:52:41.284
whatever, and I'll help you.

00:52:41.923 --> 00:52:43.065
I got a crazy idea.

00:52:44.206 --> 00:52:47.367
Let's take Tony's methodology there.

00:52:48.262 --> 00:52:51.594
And what should a fifteen second live read

00:52:51.775 --> 00:52:54.784
on this morning show live stream cost

00:52:55.693 --> 00:52:58.333
because it's not just the live stream.

00:52:58.434 --> 00:52:59.875
Cause then Jimmy takes the audio and I

00:52:59.894 --> 00:53:01.614
share it on PT podcast and Dave takes

00:53:01.655 --> 00:53:03.295
his video and he shares it on his

00:53:03.335 --> 00:53:03.695
channel.

00:53:03.954 --> 00:53:05.755
And this is gets streamed to how many

00:53:05.815 --> 00:53:07.635
social channels and there's clips.

00:53:07.956 --> 00:53:09.956
And right now this was not on purpose,

00:53:09.996 --> 00:53:12.117
but I'm wearing my bros resolve physical

00:53:12.157 --> 00:53:13.356
therapy, you know,

00:53:13.416 --> 00:53:15.777
t-shirt conveniently with two locations,

00:53:15.878 --> 00:53:16.438
one in Montgomery,

00:53:16.458 --> 00:53:17.398
New York and one in Florida,

00:53:17.418 --> 00:53:18.297
New York that just opened.

00:53:18.318 --> 00:53:19.838
If you want hands-on orthopedic physical

00:53:19.858 --> 00:53:20.197
therapy,

00:53:20.237 --> 00:53:22.498
see John and his team at resolve physical

00:53:22.518 --> 00:53:23.059
therapy.

00:53:23.079 --> 00:53:23.579
Like,

00:53:24.039 --> 00:53:26.139
so you can see one live stream for

00:53:26.260 --> 00:53:27.820
one hour you're like what am i getting

00:53:27.840 --> 00:53:30.880
i'm like you could be as popular as

00:53:31.882 --> 00:53:34.762
the cpt code memory game it's like regular

00:53:34.782 --> 00:53:37.003
memory except every time you flip a card

00:53:37.103 --> 00:53:38.864
medicare changes the rules

00:53:39.474 --> 00:53:43.655
match two and you win match a nine

00:53:43.715 --> 00:53:45.797
seven one four zero and a nine seven

00:53:45.836 --> 00:53:48.318
five three zero denied for insufficient

00:53:48.338 --> 00:53:50.559
documentation fun for the whole clinic

00:53:50.940 --> 00:53:53.561
like this doesn't make any sense until we

00:53:53.601 --> 00:53:56.081
make funny commercials fake ones and they

00:53:56.182 --> 00:53:58.884
spread enough to go i'll watch that enough

00:53:58.903 --> 00:54:01.065
people watch that and then the companies

00:54:01.105 --> 00:54:02.306
of the world and next thing you know

00:54:02.326 --> 00:54:03.786
we got hyper ice boots and we got

00:54:03.826 --> 00:54:05.766
the hyper ice nikes i want the hyper

00:54:05.847 --> 00:54:06.708
ice nikes there we go

00:54:07.295 --> 00:54:09.239
We need a CPT code vending machine.

00:54:10.621 --> 00:54:12.023
That was also hilarious.

00:54:12.043 --> 00:54:13.985
That was, oh my God, amazing.

00:54:15.182 --> 00:54:17.063
uh parting shot so all right so this

00:54:17.103 --> 00:54:19.344
is our prompt for next show what is

00:54:19.643 --> 00:54:22.405
not a fair not fair what is an

00:54:22.625 --> 00:54:25.706
uncomfortable price for sponsoring one

00:54:25.965 --> 00:54:28.266
live stream from us because we can show

00:54:28.306 --> 00:54:30.047
you it goes to the audience that's live

00:54:30.807 --> 00:54:32.027
and then we can say do you want

00:54:32.047 --> 00:54:34.148
to use the clips that's a licensing fee

00:54:34.389 --> 00:54:35.909
do you want us to live sell your

00:54:35.969 --> 00:54:39.389
product i'll sit here with a boots on

00:54:39.409 --> 00:54:40.570
you know the compress what do you want

00:54:40.590 --> 00:54:40.831
me to wear

00:54:41.576 --> 00:54:43.998
I'll wear it as long as it is

00:54:44.280 --> 00:54:46.342
completely evidence-based,

00:54:46.443 --> 00:54:48.425
like evidence-based candles.

00:54:49.534 --> 00:54:51.795
The only aromatherapy candles clinically

00:54:51.856 --> 00:54:54.197
proven to reduce your urge to argue in

00:54:54.217 --> 00:54:55.418
PT Facebook groups.

00:54:55.778 --> 00:54:58.581
Scents include lumbar lordosis lavender,

00:54:58.702 --> 00:54:59.802
deadlifts and donuts,

00:55:00.143 --> 00:55:02.525
and the crowd favorite, DFD,

00:55:02.684 --> 00:55:03.565
dead for debate.

00:55:04.045 --> 00:55:04.887
Light responsibly.

00:55:04.907 --> 00:55:06.128
But like,

00:55:06.228 --> 00:55:07.969
what would that be worth if these were

00:55:08.050 --> 00:55:09.351
all real products?

00:55:09.630 --> 00:55:10.070
Something.

00:55:10.190 --> 00:55:11.512
The answer is not zero.

00:55:12.594 --> 00:55:13.775
It's not a million dollars.

00:55:13.934 --> 00:55:14.534
Not yet.

00:55:14.954 --> 00:55:16.115
The answer is somewhere in the middle.

00:55:16.215 --> 00:55:17.177
So maybe we do that.

00:55:17.456 --> 00:55:18.657
Because we talked about this.

00:55:18.677 --> 00:55:20.097
We should probably make the episode,

00:55:20.239 --> 00:55:20.978
the next episode,

00:55:21.219 --> 00:55:23.579
the answer to this prompt on Thursday.

00:55:24.141 --> 00:55:24.940
What should that cost?

00:55:25.260 --> 00:55:26.742
Because then people listening can apply it

00:55:26.782 --> 00:55:27.842
to their own channels.

00:55:28.202 --> 00:55:30.244
Like Michael Hyland, right?

00:55:30.485 --> 00:55:32.565
He's the Parkinson's guy with the YouTube

00:55:32.585 --> 00:55:32.786
channel.

00:55:34.445 --> 00:55:36.206
michael is doing this to reach patients

00:55:36.226 --> 00:55:37.748
and to help people i don't know him

00:55:37.967 --> 00:55:40.128
but everything i read from his stuff tells

00:55:40.168 --> 00:55:42.469
me he's doing it right but why couldn't

00:55:42.510 --> 00:55:44.851
michael sell if you had something that

00:55:44.891 --> 00:55:46.411
helped patients living with parkinson's

00:55:46.431 --> 00:55:48.612
disease why wouldn't michael be like come

00:55:48.652 --> 00:55:50.454
on the show i have vetted it you

00:55:50.474 --> 00:55:53.835
have the michael parkinson's disease uh pt

00:55:54.076 --> 00:55:56.217
seal of approval expose it to his audience

00:55:56.456 --> 00:55:57.358
and get paid for that

00:55:58.018 --> 00:55:59.260
So we can do that,

00:55:59.340 --> 00:56:01.083
but let's real experiment it.

00:56:01.202 --> 00:56:02.105
And then, oh yeah,

00:56:02.144 --> 00:56:03.666
I wanted to talk about live selling.

00:56:03.706 --> 00:56:04.789
Like we're talking about that with the

00:56:04.809 --> 00:56:05.530
TikTok channels.

00:56:06.010 --> 00:56:06.672
That's a thing.

00:56:06.731 --> 00:56:07.813
Tony and I have talked about it.

00:56:09.733 --> 00:56:11.054
We do the same thing you do,

00:56:11.134 --> 00:56:11.934
talking to the audience.

00:56:12.393 --> 00:56:14.954
We look at it like, what's live selling?

00:56:14.994 --> 00:56:16.556
And we're like, look at this thing.

00:56:16.615 --> 00:56:17.396
Look, I don't know.

00:56:17.675 --> 00:56:18.456
Oh, it turns on.

00:56:18.836 --> 00:56:19.817
How do we use this?

00:56:19.856 --> 00:56:19.976
Well,

00:56:20.016 --> 00:56:21.056
I can put it on my head or

00:56:21.137 --> 00:56:22.557
I can stick it to a thing.

00:56:22.878 --> 00:56:24.458
And then you figure out how to actually

00:56:24.599 --> 00:56:24.818
use it.

00:56:24.838 --> 00:56:25.938
It makes me think of that quote from

00:56:25.998 --> 00:56:26.398
Swingers.

00:56:26.438 --> 00:56:26.719
It's like,

00:56:26.739 --> 00:56:28.039
you don't know how to kill this bunny.

00:56:28.320 --> 00:56:29.780
You're just bare with these big claws.

00:56:29.800 --> 00:56:30.740
You don't know how to kill the bunny.

00:56:30.880 --> 00:56:32.141
You got to figure out how the claws

00:56:32.161 --> 00:56:34.822
work first.

00:56:34.842 --> 00:56:35.402
Sounds good.

00:56:35.443 --> 00:56:36.902
Are we doing parting shots?

00:56:36.943 --> 00:56:37.704
Dave, you want to go?

00:56:38.905 --> 00:56:39.025
Well,

00:56:39.045 --> 00:56:40.925
I was going to say real quick that

00:56:40.985 --> 00:56:42.505
I think Tony would be the best right

00:56:42.545 --> 00:56:44.686
now to grace some of these fake

00:56:44.706 --> 00:56:45.847
commercials or real commercials.

00:56:46.666 --> 00:56:47.786
That's not in my wheelhouse.

00:56:47.827 --> 00:56:50.228
But I missed last show.

00:56:50.248 --> 00:56:51.007
I missed last week.

00:56:51.068 --> 00:56:52.967
I missed the pre-Thanksgiving.

00:56:53.829 --> 00:56:54.849
So I did this last year.

00:56:54.869 --> 00:56:55.648
So really briefly,

00:56:55.728 --> 00:56:57.148
I'm grateful to both of you guys.

00:56:57.208 --> 00:56:57.889
I love doing this.

00:56:57.909 --> 00:56:58.469
This is fun.

00:56:58.650 --> 00:57:01.891
And I still sometimes go back and listen

00:57:01.931 --> 00:57:02.891
to some of our episodes.

00:57:04.070 --> 00:57:05.351
I might do twenty or thirty minutes.

00:57:05.371 --> 00:57:06.692
Sometimes I watch or listen to the whole

00:57:06.731 --> 00:57:06.911
thing.

00:57:07.512 --> 00:57:08.552
And I believe,

00:57:08.572 --> 00:57:10.615
because we've been doing content and video

00:57:10.655 --> 00:57:12.438
and audio and all that for years,

00:57:12.518 --> 00:57:13.719
all three of us in different ways and

00:57:13.739 --> 00:57:14.239
now together,

00:57:15.181 --> 00:57:18.143
I know that this is valuable and helpful

00:57:18.304 --> 00:57:20.626
and fun for the audience because I kind

00:57:20.646 --> 00:57:21.788
of re-listen and watch

00:57:22.697 --> 00:57:23.376
posted, you know,

00:57:23.396 --> 00:57:25.599
shared content after the fact,

00:57:25.639 --> 00:57:26.418
after we do live.

00:57:26.478 --> 00:57:28.639
So I'm grateful for both of you guys.

00:57:28.860 --> 00:57:30.460
And I just hope that all of you,

00:57:30.780 --> 00:57:31.342
both of you guys,

00:57:31.362 --> 00:57:32.802
your families and everyone else had a

00:57:32.822 --> 00:57:33.023
great,

00:57:33.362 --> 00:57:35.563
happy Thanksgiving because I was not on

00:57:35.603 --> 00:57:37.065
the Tuesday show last week before

00:57:37.085 --> 00:57:37.505
Thanksgiving.

00:57:39.289 --> 00:57:39.668
I love it.

00:57:39.688 --> 00:57:40.929
That was a beautiful message.

00:57:41.469 --> 00:57:42.869
I echo that message.

00:57:43.130 --> 00:57:44.989
And I said last week,

00:57:45.969 --> 00:57:47.771
it's so easy to just be like,

00:57:48.530 --> 00:57:49.451
it's not enough.

00:57:49.471 --> 00:57:50.351
There's not enough people.

00:57:50.371 --> 00:57:51.532
There's not enough listeners.

00:57:52.351 --> 00:57:54.532
I'm still blown away when I get a

00:57:54.592 --> 00:57:55.992
message from somebody and they're like,

00:57:56.012 --> 00:57:56.132
yeah,

00:57:56.193 --> 00:57:57.793
I saw the PT Breakfast Club and I

00:57:57.833 --> 00:57:59.532
listened to it and you said this thing.

00:57:59.572 --> 00:58:02.134
And it's shocking to me.

00:58:02.233 --> 00:58:02.434
So

00:58:03.641 --> 00:58:04.681
I appreciate you guys.

00:58:04.702 --> 00:58:05.623
You guys are showing up.

00:58:05.643 --> 00:58:06.583
You're sacrificing.

00:58:06.603 --> 00:58:08.385
You're putting other things on the back

00:58:08.425 --> 00:58:10.425
burner to be here just like I am.

00:58:10.967 --> 00:58:12.947
And the people watching are doing the

00:58:12.967 --> 00:58:13.268
same.

00:58:13.748 --> 00:58:15.809
So, you know, we're going on like two,

00:58:15.849 --> 00:58:16.911
maybe three years now.

00:58:16.990 --> 00:58:18.672
It's crazy how long we've been able to

00:58:18.711 --> 00:58:19.793
keep this going.

00:58:20.173 --> 00:58:20.873
Thank you, Jimmy.

00:58:20.914 --> 00:58:21.594
Thank you, Dave.

00:58:21.635 --> 00:58:23.096
Thank you, everybody who's watching.

00:58:24.010 --> 00:58:24.570
So next week,

00:58:24.590 --> 00:58:25.751
I think we should talk about how much

00:58:25.771 --> 00:58:26.293
an edge.

00:58:26.313 --> 00:58:27.012
Beat that, Jimmy.

00:58:27.072 --> 00:58:29.235
Beat those parting shots.

00:58:29.275 --> 00:58:30.574
Well, I will.

00:58:31.655 --> 00:58:33.476
I will beat those parting shots after a

00:58:33.516 --> 00:58:36.119
word from the Hip Flexor Hotline.

00:58:36.139 --> 00:58:37.559
Today's episode brought to you by the Hip

00:58:37.579 --> 00:58:39.121
Flexor Hotline, the nation's first.

00:58:39.340 --> 00:58:42.704
It's a hotline for people who swear it's

00:58:42.724 --> 00:58:43.063
tight,

00:58:43.264 --> 00:58:45.164
but haven't stretched since the Obama

00:58:45.184 --> 00:58:45.945
administration.

00:58:46.425 --> 00:58:48.286
Call now and talk to a certified physical

00:58:48.327 --> 00:58:50.007
therapist who will say, it's your core,

00:58:50.047 --> 00:58:50.329
buddy.

00:58:50.809 --> 00:58:53.090
HipFlexorHotline.com and one eight hundred

00:58:53.130 --> 00:58:53.710
Hip Flexor.

00:58:54.431 --> 00:58:56.731
So I think we should price.

00:58:56.992 --> 00:58:58.753
Let's do that like a real live experiment.

00:58:58.773 --> 00:58:59.454
What's this worth?

00:58:59.793 --> 00:59:01.273
And then let's talk about live selling

00:59:01.313 --> 00:59:04.976
because I think PTs are primed for this.

00:59:05.295 --> 00:59:06.737
You have authority.

00:59:06.976 --> 00:59:08.318
You have name recognition.

00:59:08.637 --> 00:59:09.358
You have a degree.

00:59:09.398 --> 00:59:10.318
This is what I want you to,

00:59:10.498 --> 00:59:11.619
for a split second, be like,

00:59:11.838 --> 00:59:12.940
I'm a doctor of physical therapy.

00:59:13.420 --> 00:59:15.860
I want you to say that as the

00:59:15.960 --> 00:59:16.581
third line.

00:59:17.338 --> 00:59:17.557
Right?

00:59:18.059 --> 00:59:19.039
Grateful for you guys.

00:59:19.201 --> 00:59:20.521
Excited for all the things I learned.

00:59:20.621 --> 00:59:22.405
It is wild when we do hear people.

00:59:22.824 --> 00:59:24.067
I'm dumbfounded that people watch and

00:59:24.086 --> 00:59:24.668
listen to this.

00:59:25.027 --> 00:59:26.030
But even if they didn't,

00:59:26.150 --> 00:59:27.351
I still think we'd get value.

00:59:27.452 --> 00:59:29.855
Even if we had no listeners or viewers,

00:59:30.195 --> 00:59:31.777
even us repurposing this content,

00:59:32.277 --> 00:59:32.838
can't be done.

00:59:33.960 --> 00:59:35.240
It's a mental exercise.

00:59:35.260 --> 00:59:36.442
So kudos to you guys.

00:59:37.742 --> 00:59:39.284
We should record eventually,

00:59:39.304 --> 00:59:40.204
I've said this several times,

00:59:40.304 --> 00:59:42.427
an outro that we could just reuse that

00:59:42.487 --> 00:59:45.010
says all the follow Dave at the Dave

00:59:45.030 --> 00:59:46.771
Kittle Show on YouTube and Concierge Pain

00:59:46.791 --> 00:59:48.353
Relief and Tony Meritato.

00:59:49.172 --> 00:59:50.253
We should record that because I forget it

00:59:50.273 --> 00:59:50.655
every time.

00:59:50.875 --> 00:59:51.775
We'll do that next time.

00:59:52.016 --> 00:59:52.956
We'll see you guys on Thursday.