June 13, 2025
Are PT Mills Bad? The Debate Nobody Wants to Have (But Needs To)

In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system.
Topics Covered:
- Clinic scheduling & reimbursement challenges
- Perception vs. reality: What “mill” clinics get right (and wrong)
- The power of telehealth: Turning intake calls into evaluations
- How trust is built (or broken) before the first visit
- Leveraging Medicare’s current rules to innovate service
Links & Resources:
WEBVTT
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All right.
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Good morning.
00:00:10.272 --> 00:00:11.173
PT Breakfast Club.
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Dave.
00:00:11.573 --> 00:00:12.454
Dave's out on a run.
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Did you get that on Instagram?
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He's at mile one of
00:00:16.414 --> 00:00:17.673
something like a half hour ago.
00:00:17.934 --> 00:00:19.535
So Dave's running back.
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Hurry up, Dave.
00:00:20.795 --> 00:00:21.855
Or he's the one person
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watching us live right now.
00:00:24.096 --> 00:00:25.236
What do you want to kick off with first?
00:00:25.335 --> 00:00:26.655
I didn't know this about Topgolf.
00:00:26.696 --> 00:00:28.115
I've been to Topgolf two or three times.
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You sent a video to us and
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you were giving me the
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beats a second ago.
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Topgolf was designed to turn
00:00:33.777 --> 00:00:34.838
non-golfers into golfers.
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Feels like a smart idea.
00:00:36.597 --> 00:00:37.258
Yeah.
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Did it work?
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Spoiler,
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I wouldn't be bringing up if it did.
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So if you I don't have access to it,
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if you share the link to
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that YouTube video.
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Yeah.
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Yeah.
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Before we hit go live,
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Jimmy and I were talking.
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I said, I listen to this.
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This is the stuff that I
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listen to when I'm on a run,
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when I'm doing anything.
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It's it's these like, you know,
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did you know about business
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kind of stuff?
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So when Topgolf first started,
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the original founders,
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they were totally failing at business.
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They were running up debt.
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They were using all of their
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personal savings.
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And the problem was they
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were trying to make Topgolf
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a way for real golfers to
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get better at golf.
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Nobody cared about it.
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Nobody wanted to do that.
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Eventually, they, you know,
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they did the radio frequency.
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They gamified it.
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They eventually pivoted to, hey,
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maybe we're wasting our time.
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This reminds me of therapy.
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We're wasting our time,
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forcing our ideal customer
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to want what we want them
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to want instead of serving
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them what they actually want.
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And so eventually they pivoted to, okay,
00:01:45.069 --> 00:01:46.930
this is a sports bar where
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you can hit golf balls
00:01:48.611 --> 00:01:50.192
rather than this is a golf
00:01:50.212 --> 00:01:51.614
training performance center.
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And that's when the idea blew up.
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All of a sudden you could
00:01:55.516 --> 00:01:56.718
take somebody that's never
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hit a golf ball before.
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And if you think about it,
00:01:58.959 --> 00:02:01.822
like I'm not a golfer, I will golf,
00:02:01.882 --> 00:02:03.043
but I am not a golfer.
00:02:03.343 --> 00:02:04.864
The only thing I enjoy about
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golf is smashing the ball
00:02:06.667 --> 00:02:07.427
as hard as I can,
00:02:07.468 --> 00:02:08.508
no matter where it goes.
00:02:09.568 --> 00:02:12.191
Um, the drinks, the hanging out, you know,
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like those are the elements,
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maybe the bedding.
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And so you pull those things out,
00:02:17.435 --> 00:02:19.175
you package it in an
00:02:19.216 --> 00:02:20.977
appealing way and you sell
00:02:21.016 --> 00:02:22.899
it to the consumer who wants to do that.
00:02:23.378 --> 00:02:26.320
So like you could take, um, you know,
00:02:26.381 --> 00:02:27.681
what used to be a four hour
00:02:27.722 --> 00:02:29.543
event and sell it by the hour.
00:02:30.084 --> 00:02:31.305
You don't have to get carts.
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You don't,
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I guess driving the golf cart's
00:02:33.346 --> 00:02:34.366
a fun part, but yeah.
00:02:37.058 --> 00:02:38.864
So basically, long story short,
00:02:39.145 --> 00:02:40.288
they were failing, failing,
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failing until they found
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the formula that their
00:02:42.935 --> 00:02:44.258
customer actually wanted.
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Eventually it was acquired by Callaway.
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Problem is when Callaway bought it,
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they bought it with the
00:02:51.215 --> 00:02:52.594
intent that we're going to
00:02:52.615 --> 00:02:54.395
turn non-golfers into golfers.
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If we can convert even a
00:02:55.556 --> 00:02:57.956
fraction of them into
00:02:58.097 --> 00:03:00.176
actual golfers who are buying equipment,
00:03:00.396 --> 00:03:02.198
we're going to explode our revenue.
00:03:02.538 --> 00:03:03.557
It just never happened
00:03:03.578 --> 00:03:04.878
because those people don't
00:03:04.899 --> 00:03:06.158
want to be golfers.
00:03:06.338 --> 00:03:06.639
Right.
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I love going to Topgolf.
00:03:08.439 --> 00:03:09.419
I don't want to go golf.
00:03:10.479 --> 00:03:12.381
Is there a parallel here to
00:03:13.561 --> 00:03:14.360
Savannah Bananas?
00:03:14.842 --> 00:03:17.603
Because it's not golf, it's not baseball,
00:03:17.643 --> 00:03:19.383
but for Savannah Bananas,
00:03:19.763 --> 00:03:21.324
they're solving a boredom problem.
00:03:22.383 --> 00:03:23.784
And that's what Topgolf did,
00:03:23.824 --> 00:03:26.526
but how often are you going to do that?
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Savannah Bananas is okay if
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you come out and see us
00:03:28.586 --> 00:03:29.445
once or twice a year.
00:03:29.926 --> 00:03:30.947
Topgolf needs you to come
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out once a month if they're
00:03:32.247 --> 00:03:33.687
going to be successful in a community.
00:03:36.679 --> 00:03:38.500
I think the underlying theme
00:03:38.539 --> 00:03:40.882
here is what are the best parts?
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What's the twenty percent, you know,
00:03:42.623 --> 00:03:43.465
that generates eighty
00:03:43.504 --> 00:03:45.706
percent of the revenue and profitability?
00:03:45.787 --> 00:03:48.169
What is the true product market fit?
00:03:49.030 --> 00:03:51.532
And let's just focus on that, you know.
00:03:52.013 --> 00:03:52.954
So Dave is back.
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Dave, how was your run?
00:03:55.455 --> 00:03:55.936
It was good.
00:03:56.417 --> 00:03:57.918
I'm still not showered,
00:03:58.038 --> 00:03:59.939
but you guys come first and
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shower and breakfast later.
00:04:01.437 --> 00:04:01.856
Smart man.
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Smart man.
00:04:02.557 --> 00:04:04.139
Well, it's not smell-o-vision,
00:04:04.218 --> 00:04:06.580
so we're good.
00:04:06.599 --> 00:04:07.401
So I had to steal this
00:04:07.420 --> 00:04:08.861
strategy if you want to kick this off.
00:04:08.921 --> 00:04:09.241
Or wait,
00:04:09.282 --> 00:04:10.141
we had something else we were
00:04:10.162 --> 00:04:11.223
going to talk about in the group chat.
00:04:11.242 --> 00:04:11.864
I always forget about it.
00:04:11.883 --> 00:04:13.144
We were going to talk about mills,
00:04:13.183 --> 00:04:15.126
but let's do steal this strategy.
00:04:15.445 --> 00:04:18.528
So the stealer strategy is a quick one,
00:04:18.627 --> 00:04:19.949
and it has to do with...
00:04:20.819 --> 00:04:22.959
Donuts.
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I do not live in a place
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that has Krispy Kreme right now,
00:04:26.762 --> 00:04:27.702
but someone taught me this
00:04:27.742 --> 00:04:28.283
weekend when I was
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traveling that there is a hot now sign.
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Are you familiar with the
00:04:32.045 --> 00:04:34.206
Krispy Kreme hot now sign, Tony?
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Tony's not.
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That's good.
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I wasn't.
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Dave is.
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All right.
00:04:37.149 --> 00:04:38.649
So how do you explain the
00:04:38.709 --> 00:04:41.211
hot now sign at a Krispy Kreme donut?
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So if it's lit up,
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I think more people
00:04:47.137 --> 00:04:50.281
potentially pull over because listen, I'm,
00:04:50.622 --> 00:04:52.122
I'm maybe some family
00:04:52.142 --> 00:04:53.004
members say I have a sweet tooth.
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I don't buy,
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I don't go out of my way to
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buy sweet stuff, but if it's there,
00:04:56.807 --> 00:04:57.387
if it's there,
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You know,
00:04:59.730 --> 00:05:01.632
I'm on the road with my family
00:05:02.232 --> 00:05:04.033
visiting South Jersey and like here,
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like a lemon icy cake, you know?
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Yeah.
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So, okay.
00:05:08.216 --> 00:05:10.158
So the Krispy Kreme sign, if it's lit up,
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it's like it attracts the way that,
00:05:13.579 --> 00:05:16.562
you know, a bug zapper attracts bugs.
00:05:16.923 --> 00:05:19.303
It will attract a human that
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has had Krispy Kreme donuts
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that are hot because there
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is a big difference between
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when they're hot off the
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press versus six or twelve hours later.
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Correct.
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So it essentially it is
00:05:29.326 --> 00:05:30.648
literally quite literally a
00:05:30.747 --> 00:05:32.249
neon sign that is in the
00:05:32.269 --> 00:05:33.970
window that is not lit
00:05:34.690 --> 00:05:36.651
unless they're like donuts
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are rolling off the line.
00:05:38.713 --> 00:05:40.074
So they're not making donuts
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as much as I wanted to
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believe the the Dunkin Donuts commercial.
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Time to make the donuts, right?
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But it's quite literally a beacon.
00:05:49.238 --> 00:05:50.879
And then I believe this is a
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smart move if you have the app.
00:05:52.560 --> 00:05:53.040
Yeah, here it is.
00:05:53.060 --> 00:05:54.279
This is exactly what it looks like.
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It's hot now,
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but it's off when they're not
00:05:56.781 --> 00:05:57.300
making donuts.
00:05:57.321 --> 00:05:58.901
So you drive by and you're like, hey, bro,
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hot now.
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I'm picking up a dozen and
00:06:00.403 --> 00:06:01.423
coming back to the office.
00:06:02.083 --> 00:06:04.283
So they're pulling levers of psychology.
00:06:05.540 --> 00:06:07.961
And they're saying like, why is it?
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Why does it work?
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Scarcity, it's better hot.
00:06:11.882 --> 00:06:12.781
It's hot now,
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but in twenty minutes it might not be.
00:06:14.581 --> 00:06:16.742
It quite literally is a Pavlovian trigger.
00:06:16.802 --> 00:06:17.963
It's the bell that is making
00:06:17.983 --> 00:06:18.682
your mouth water.
00:06:19.142 --> 00:06:20.343
FOMO and ritual.
00:06:20.744 --> 00:06:21.223
It's like, hey,
00:06:21.264 --> 00:06:22.163
I brought them in for the office.
00:06:22.444 --> 00:06:23.863
People like us do things like this.
00:06:23.903 --> 00:06:24.985
This is what we do when they're hot.
00:06:25.024 --> 00:06:26.264
Now we bring them into the office.
00:06:26.665 --> 00:06:27.386
And visibility,
00:06:27.466 --> 00:06:29.387
it makes the invisible visible.
00:06:29.648 --> 00:06:31.050
So how could healthcare or
00:06:31.089 --> 00:06:33.151
PT clinics steal this?
00:06:33.692 --> 00:06:35.415
And I wanted to do something
00:06:35.735 --> 00:06:36.855
with a rep counter.
00:06:37.872 --> 00:06:39.975
Imagine you had an analog,
00:06:39.995 --> 00:06:40.574
we're gonna talk about
00:06:40.675 --> 00:06:41.636
analog and paper in a
00:06:41.696 --> 00:06:42.836
digital world with AI,
00:06:43.216 --> 00:06:44.958
but imagine you could, you installed,
00:06:44.978 --> 00:06:45.557
you had a clinic,
00:06:45.577 --> 00:06:46.298
I got a buddy who has a
00:06:46.338 --> 00:06:47.218
clinic up the road on a
00:06:47.300 --> 00:06:48.279
decently busy road,
00:06:48.620 --> 00:06:50.802
and you had an analog counter,
00:06:51.182 --> 00:06:51.641
like the little,
00:06:51.663 --> 00:06:52.802
like the flip down counter.
00:06:52.882 --> 00:06:54.103
You could do a digital too, right?
00:06:54.144 --> 00:06:55.305
Digital billboards are expensive,
00:06:55.324 --> 00:06:56.305
but they're not that expensive.
00:06:56.826 --> 00:06:58.206
Could you have some sort of
00:06:58.348 --> 00:07:01.250
metric like squats, deadlifts?
00:07:01.711 --> 00:07:03.211
Could you have a group goal
00:07:03.312 --> 00:07:04.494
in the community to get to
00:07:04.774 --> 00:07:06.576
ten thousand squats in a month?
00:07:06.615 --> 00:07:07.416
And if we do,
00:07:07.776 --> 00:07:08.958
we'll help buy a new park
00:07:08.997 --> 00:07:09.778
down the street.
00:07:10.098 --> 00:07:11.360
So what you're doing is
00:07:11.961 --> 00:07:13.021
you're removing the black
00:07:13.062 --> 00:07:14.202
box mentality of.
00:07:14.843 --> 00:07:16.225
There's a PT clinic over there.
00:07:16.487 --> 00:07:17.127
What happens?
00:07:17.408 --> 00:07:17.709
PT.
00:07:18.290 --> 00:07:20.593
You can't use the word in the definition.
00:07:20.874 --> 00:07:21.475
What's PT?
00:07:21.654 --> 00:07:22.156
I don't know.
00:07:22.276 --> 00:07:22.776
Stuff.
00:07:23.016 --> 00:07:24.038
They do a little of this
00:07:24.119 --> 00:07:25.240
rubbing and then they make
00:07:25.261 --> 00:07:26.382
you move and they do bridges.
00:07:26.824 --> 00:07:27.865
This makes the invisible
00:07:27.884 --> 00:07:28.867
visible and I like it.
00:07:30.694 --> 00:07:32.254
It actually builds curiosity,
00:07:32.314 --> 00:07:33.656
especially for people driving by.
00:07:34.036 --> 00:07:35.317
What is going on in there?
00:07:35.697 --> 00:07:36.499
The best marketing you
00:07:36.519 --> 00:07:37.399
didn't have to pay for is
00:07:37.420 --> 00:07:38.379
you're having people do that.
00:07:38.641 --> 00:07:40.262
So the community challenge would be nice.
00:07:40.322 --> 00:07:41.642
Ten thousand reps this month
00:07:41.682 --> 00:07:42.983
and we'll donate to a local cause.
00:07:43.305 --> 00:07:43.944
You're probably going to do
00:07:43.964 --> 00:07:44.906
it to that cause anyway.
00:07:45.125 --> 00:07:45.726
But now you're helping
00:07:45.747 --> 00:07:47.728
people help you earn that thing.
00:07:48.069 --> 00:07:49.389
And it makes the clinic feel alive.
00:07:49.470 --> 00:07:49.629
Like,
00:07:49.810 --> 00:07:52.172
could you have this hot now mentality?
00:07:52.432 --> 00:07:52.872
P.T.
00:07:52.892 --> 00:07:53.773
is happening here.
00:07:54.814 --> 00:07:56.353
uh outside of the clinic you
00:07:56.374 --> 00:07:57.435
know bonus points is every
00:07:57.475 --> 00:07:58.654
time someone does something
00:07:58.995 --> 00:07:59.834
you know youtube is really
00:07:59.855 --> 00:08:00.615
great at this when you hit
00:08:00.634 --> 00:08:02.076
a milestone you get an
00:08:02.255 --> 00:08:03.396
email saying you hit number
00:08:03.415 --> 00:08:04.935
of views but they frame it
00:08:04.975 --> 00:08:06.576
up in a badge for you to
00:08:07.016 --> 00:08:08.817
share externally right
00:08:08.857 --> 00:08:10.577
which is so dumb and even
00:08:10.598 --> 00:08:11.497
when I know the trick is
00:08:11.538 --> 00:08:13.057
happening to me I still
00:08:13.098 --> 00:08:14.178
fall for it because I'm a
00:08:14.218 --> 00:08:15.959
big dumb animal so how
00:08:15.978 --> 00:08:17.939
could you steal the hot now
00:08:18.579 --> 00:08:20.019
strategy from krispy kreme
00:08:20.839 --> 00:08:21.641
my vote is make the
00:08:21.680 --> 00:08:23.000
invisible visible and put
00:08:23.062 --> 00:08:24.081
it out there somewhere.
00:08:24.482 --> 00:08:26.163
I actually like the digital version,
00:08:26.202 --> 00:08:26.384
right?
00:08:26.403 --> 00:08:27.483
Like posted on Instagram,
00:08:27.824 --> 00:08:29.204
but that's done so much.
00:08:29.526 --> 00:08:31.005
I like the analog thing.
00:08:31.086 --> 00:08:32.707
Like now bell bottoms are
00:08:32.727 --> 00:08:33.927
coming back in kids.
00:08:33.967 --> 00:08:34.729
And in two years,
00:08:34.749 --> 00:08:35.909
all bottles will be back in
00:08:35.929 --> 00:08:36.549
because they were in,
00:08:36.590 --> 00:08:37.350
then they were out and then
00:08:37.370 --> 00:08:38.091
they're back in again.
00:08:38.390 --> 00:08:39.652
So that's my still the strategy.
00:08:40.615 --> 00:08:41.894
I want to hear how Dave can
00:08:41.955 --> 00:08:44.235
roll that into a mobile kind of business.
00:08:44.336 --> 00:08:45.115
I know for me,
00:08:45.235 --> 00:08:46.975
like the easiest thing is always,
00:08:47.035 --> 00:08:49.616
you know, create a team, whether it's a,
00:08:49.897 --> 00:08:52.136
it's an actual team or a virtual team,
00:08:52.157 --> 00:08:53.957
but group patients together.
00:08:54.418 --> 00:08:56.038
Hey, you're purple, you're black,
00:08:56.077 --> 00:08:56.658
you're blue.
00:08:56.717 --> 00:08:58.318
We're going to compete against each other.
00:08:58.379 --> 00:09:00.078
We're going to achieve so many steps,
00:09:00.099 --> 00:09:02.139
so many reps, so many pounds lifted.
00:09:02.980 --> 00:09:05.580
Um, I think Strava and a couple other,
00:09:05.700 --> 00:09:06.980
you know, apps or do,
00:09:07.181 --> 00:09:09.020
do that kind of gamification, um,
00:09:09.866 --> 00:09:11.748
And then just run a monthly
00:09:12.008 --> 00:09:13.947
competition every twenty eight days,
00:09:14.008 --> 00:09:16.808
you know, which team won this this month.
00:09:17.528 --> 00:09:19.870
And if you do discharge a patient,
00:09:19.970 --> 00:09:20.990
then you fill that spot
00:09:21.029 --> 00:09:22.191
with another patient.
00:09:22.291 --> 00:09:23.130
You could even you could
00:09:23.191 --> 00:09:26.672
even go to like what the NFL does.
00:09:26.711 --> 00:09:28.732
You could have teams draft new patients.
00:09:28.773 --> 00:09:30.173
Like imagine you're a new
00:09:30.212 --> 00:09:31.293
patient coming into a
00:09:31.333 --> 00:09:32.453
physical therapy clinic.
00:09:32.793 --> 00:09:33.494
You're scared.
00:09:33.514 --> 00:09:34.335
You're in pain.
00:09:34.375 --> 00:09:36.394
You don't have any connection to anybody.
00:09:36.855 --> 00:09:37.794
And all of a sudden you're
00:09:37.855 --> 00:09:39.096
up on the draft board and
00:09:39.135 --> 00:09:40.775
like teams are battling for you.
00:09:40.836 --> 00:09:42.596
And we want John to be on our team.
00:09:42.636 --> 00:09:43.756
And, you know, you,
00:09:43.836 --> 00:09:45.418
you establish that culture.
00:09:45.758 --> 00:09:46.998
I think it's such a warm
00:09:47.057 --> 00:09:49.058
invitation into the community,
00:09:49.678 --> 00:09:51.458
but I would struggle to see
00:09:51.499 --> 00:09:53.440
how you do it in a mobile business.
00:09:54.977 --> 00:09:56.719
yeah I I was thinking tony
00:09:56.739 --> 00:09:58.039
would maybe not even like
00:09:58.320 --> 00:10:00.461
like it uh and and say uh
00:10:00.480 --> 00:10:01.981
jokingly like you know
00:10:02.001 --> 00:10:03.023
tallying up units like
00:10:03.062 --> 00:10:04.583
billable units and for us
00:10:04.663 --> 00:10:05.684
you know mobile visits like
00:10:06.065 --> 00:10:06.804
I guess it's more about
00:10:06.946 --> 00:10:08.505
visits and maybe less about
00:10:08.546 --> 00:10:10.126
reps because you can't uh
00:10:10.227 --> 00:10:11.008
group people together I
00:10:11.048 --> 00:10:13.068
think the the best idea so
00:10:13.089 --> 00:10:14.830
far from this is already
00:10:14.870 --> 00:10:15.650
what tony just said about
00:10:15.691 --> 00:10:16.871
groups there's something called
00:10:17.432 --> 00:10:19.052
uh the athletic I believe it
00:10:19.072 --> 00:10:19.932
started in new york city it
00:10:19.952 --> 00:10:21.513
was invested by um ann
00:10:21.552 --> 00:10:22.913
malum and was the one that
00:10:22.974 --> 00:10:24.234
sold solid core for like
00:10:24.553 --> 00:10:25.474
eighty million dollars or
00:10:25.514 --> 00:10:26.274
something she raised
00:10:26.394 --> 00:10:27.634
private equity money and
00:10:27.695 --> 00:10:29.134
she invested in a company
00:10:29.796 --> 00:10:30.895
in new york city it's like
00:10:30.956 --> 00:10:32.956
group fitness but it's like
00:10:33.596 --> 00:10:35.336
if I sign up I'm with the
00:10:35.397 --> 00:10:37.118
same people tuesday and
00:10:37.158 --> 00:10:38.658
thursday at six thirty pm
00:10:38.697 --> 00:10:40.038
it's the same six or eight
00:10:40.078 --> 00:10:40.818
or whatever people
00:10:41.658 --> 00:10:43.200
And obviously it builds community.
00:10:43.759 --> 00:10:45.421
And obviously people know
00:10:45.500 --> 00:10:47.643
like if I'm out and I'm not
00:10:47.663 --> 00:10:48.964
there at the workout class together.
00:10:49.443 --> 00:10:50.605
So I think the grouping
00:10:50.644 --> 00:10:51.424
patients together actually
00:10:51.445 --> 00:10:52.164
would be a great idea.
00:10:52.205 --> 00:10:52.946
Then you could, you know,
00:10:53.066 --> 00:10:55.427
maybe you could group
00:10:55.466 --> 00:10:56.347
people together based off
00:10:56.388 --> 00:10:57.227
of like conditions or
00:10:57.249 --> 00:10:58.489
diagnosis or whatever to
00:10:58.548 --> 00:10:59.610
make sure it's somewhat
00:10:59.730 --> 00:11:00.650
even or fair or whatever.
00:11:00.691 --> 00:11:00.890
But yeah.
00:11:01.530 --> 00:11:02.332
I think the group thing,
00:11:02.373 --> 00:11:03.774
like at Tony's clinic, Tony,
00:11:04.196 --> 00:11:04.996
do you think it would be,
00:11:05.116 --> 00:11:06.519
if you were to do this, would it be,
00:11:06.940 --> 00:11:07.240
you know,
00:11:07.400 --> 00:11:09.465
groups of two or four or six or like what,
00:11:09.544 --> 00:11:11.168
what type of number would that even like,
00:11:11.628 --> 00:11:12.308
how would it even make
00:11:12.350 --> 00:11:14.714
sense based off of like your volume?
00:11:15.345 --> 00:11:17.245
Yeah, it's totally arbitrary,
00:11:17.265 --> 00:11:18.606
but I would say groups of four,
00:11:18.706 --> 00:11:20.327
four seems to be a good number.
00:11:21.568 --> 00:11:23.288
When I look at our patient volume,
00:11:23.389 --> 00:11:25.650
I look at the actual physical space,
00:11:25.671 --> 00:11:26.750
like how many people could
00:11:26.791 --> 00:11:28.572
we fit into the physical space?
00:11:29.312 --> 00:11:31.474
And these groups form naturally, you know,
00:11:31.533 --> 00:11:33.414
so we have a non-covered
00:11:33.455 --> 00:11:35.755
maintenance program, a wellness program,
00:11:35.876 --> 00:11:36.917
independent exercise,
00:11:36.937 --> 00:11:38.018
whatever you want to call it.
00:11:38.618 --> 00:11:41.698
But these little subsets of individuals,
00:11:41.778 --> 00:11:43.200
we have our Tuesday morning,
00:11:44.059 --> 00:11:46.380
nine thirty to ten thirty a.m.
00:11:46.441 --> 00:11:46.760
group.
00:11:46.900 --> 00:11:48.241
They just they come together.
00:11:48.302 --> 00:11:49.221
They socialize.
00:11:49.241 --> 00:11:50.341
Some of them are neighbors.
00:11:50.721 --> 00:11:51.582
And then we have a different
00:11:51.602 --> 00:11:53.003
group on Monday, Wednesday,
00:11:53.043 --> 00:11:53.764
Friday mornings.
00:11:53.803 --> 00:11:55.783
We have a third group Tuesday,
00:11:55.823 --> 00:11:56.924
Thursday afternoon and a
00:11:56.965 --> 00:11:59.245
fourth group Monday, Monday,
00:11:59.285 --> 00:12:00.105
Wednesday afternoon.
00:12:00.981 --> 00:12:03.203
So they naturally kind of
00:12:03.264 --> 00:12:04.745
congregate and come in together.
00:12:04.764 --> 00:12:05.664
And once they've started
00:12:05.725 --> 00:12:07.166
seeing each other for a while,
00:12:07.586 --> 00:12:08.807
they're like, hey, where's John?
00:12:08.866 --> 00:12:09.648
Where's Dave?
00:12:09.847 --> 00:12:11.109
Where's Mary?
00:12:12.509 --> 00:12:13.591
But it seems to me just
00:12:13.750 --> 00:12:16.172
based on my experience, groups of four,
00:12:16.413 --> 00:12:17.413
probably ideal.
00:12:18.193 --> 00:12:20.495
I would do twenty, thirty minute sessions.
00:12:20.575 --> 00:12:21.615
I'd get them out of here.
00:12:22.255 --> 00:12:24.018
I shared that video with you guys.
00:12:24.238 --> 00:12:25.658
I don't know if we want to show it,
00:12:26.820 --> 00:12:27.220
but yeah.
00:12:28.880 --> 00:12:30.241
One of the features
00:12:30.302 --> 00:12:31.562
mentioned in that video,
00:12:31.582 --> 00:12:33.683
besides all the innovation and technology,
00:12:34.345 --> 00:12:36.466
a ten-minute session.
00:12:37.046 --> 00:12:37.826
I don't even remember the
00:12:37.846 --> 00:12:38.548
name of the company,
00:12:38.607 --> 00:12:39.847
but the girl was like, yeah,
00:12:39.888 --> 00:12:41.690
in ten minutes I get my workout in.
00:12:42.543 --> 00:12:44.985
People don't need sixty minutes.
00:12:45.205 --> 00:12:47.005
It depends on what you are selling.
00:12:47.405 --> 00:12:49.386
Topgolf became more popular
00:12:49.407 --> 00:12:50.628
than golf because you could
00:12:50.668 --> 00:12:52.109
do it in less than an hour.
00:12:52.129 --> 00:12:53.509
You could leave whenever you want.
00:12:53.549 --> 00:12:55.311
You could hit the balls and go.
00:12:55.652 --> 00:12:56.371
You don't have to be
00:12:56.412 --> 00:12:57.873
committed to a four hour,
00:12:58.013 --> 00:12:59.274
eighteen hole course.
00:12:59.889 --> 00:13:00.870
I played a six and a half
00:13:00.889 --> 00:13:02.671
hour round this week because of rain.
00:13:02.730 --> 00:13:03.750
And it was a charity tournament.
00:13:03.770 --> 00:13:04.631
So we're backed up a little bit,
00:13:04.672 --> 00:13:05.471
six and a half hours.
00:13:05.511 --> 00:13:06.513
Listen, I like golf.
00:13:06.832 --> 00:13:08.673
If golf had twelve to fourteen holes,
00:13:08.734 --> 00:13:10.274
I'd be more apt to play.
00:13:10.674 --> 00:13:11.995
When I hit like fifteen, I'm like,
00:13:12.216 --> 00:13:12.975
I turn to my best friend
00:13:13.015 --> 00:13:13.517
most of the time.
00:13:13.856 --> 00:13:14.957
How many more holes we got?
00:13:15.018 --> 00:13:16.698
He's like, he'd play thirty six.
00:13:17.078 --> 00:13:17.979
I want to play nine.
00:13:18.379 --> 00:13:18.679
Right.
00:13:18.919 --> 00:13:19.779
And I think more people are
00:13:19.820 --> 00:13:20.500
probably like me.
00:13:21.221 --> 00:13:22.863
yeah I'll play I'll play
00:13:22.942 --> 00:13:24.745
nine on an executive I
00:13:24.764 --> 00:13:26.606
would rather do six six
00:13:26.667 --> 00:13:28.448
holes on a par three I'm
00:13:28.568 --> 00:13:29.730
I'm in heaven like let's go
00:13:29.750 --> 00:13:30.770
get a drink now and hang
00:13:30.850 --> 00:13:31.871
out there's the tournament
00:13:31.892 --> 00:13:33.833
we do it's the it's the uh
00:13:33.894 --> 00:13:34.995
breck pc breakfast club
00:13:35.034 --> 00:13:37.298
invitational six holes you
00:13:37.337 --> 00:13:38.979
cannot start hole two until
00:13:38.999 --> 00:13:40.100
you finish your first beer
00:13:40.400 --> 00:13:41.542
so you finish a six pack
00:13:41.881 --> 00:13:44.264
and six holes in forty nine minutes
00:13:45.663 --> 00:13:46.582
Let's go do it down in
00:13:46.623 --> 00:13:49.644
Florida at the indoor facility.
00:13:49.683 --> 00:13:50.943
What, six-pack per person?
00:13:51.464 --> 00:13:51.984
A beer hole.
00:13:52.043 --> 00:13:52.703
In nine minutes?
00:13:53.144 --> 00:13:55.304
A beer hole.
00:13:55.325 --> 00:13:56.605
But a six-pack in an hour,
00:13:56.625 --> 00:13:58.166
that's chugging.
00:13:58.666 --> 00:13:58.926
Listen,
00:13:59.005 --> 00:14:00.566
we called it bad boy golf in college.
00:14:00.686 --> 00:14:01.265
This wasn't good.
00:14:01.446 --> 00:14:03.647
All right, I asked a question on Tuesday.
00:14:03.687 --> 00:14:04.846
This was Hot Take Tuesday,
00:14:05.307 --> 00:14:06.386
and this is what we wanted to talk about,
00:14:06.427 --> 00:14:06.626
right?
00:14:07.126 --> 00:14:08.048
And I brought this up before.
00:14:08.107 --> 00:14:09.128
It sounds like I'm nitpicking,
00:14:09.347 --> 00:14:10.508
and maybe I am, but that's what I do.
00:14:10.528 --> 00:14:11.508
I'm a professional nitpicker.
00:14:12.248 --> 00:14:14.188
Everybody in PT seems to
00:14:14.229 --> 00:14:15.089
hate mill clinics.
00:14:16.104 --> 00:14:18.184
but nobody can point to one.
00:14:18.205 --> 00:14:19.245
You can't actually tell me what it is.
00:14:19.265 --> 00:14:19.745
When I ask,
00:14:19.765 --> 00:14:20.826
the numbers are all over the place.
00:14:21.246 --> 00:14:22.427
Is it the number of locations,
00:14:22.467 --> 00:14:24.688
the volume of patients, or is it vibe?
00:14:25.690 --> 00:14:26.610
Is it cookie cutter?
00:14:26.951 --> 00:14:27.831
So is it objective?
00:14:27.871 --> 00:14:28.631
Is it subjective?
00:14:28.652 --> 00:14:30.013
Do you only know it when you see it?
00:14:30.232 --> 00:14:31.634
If so, hey,
00:14:31.854 --> 00:14:33.294
touch your ear when you're in
00:14:33.335 --> 00:14:34.515
front of one, show me one.
00:14:34.615 --> 00:14:36.037
I don't know what it is.
00:14:36.397 --> 00:14:37.116
So I was like, okay,
00:14:37.658 --> 00:14:38.999
let's create a checklist.
00:14:39.759 --> 00:14:40.840
Is it number of locations?
00:14:40.899 --> 00:14:42.842
Patients seen per hour by one PT?
00:14:42.962 --> 00:14:44.725
Average time spent per session?
00:14:44.764 --> 00:14:46.066
Everybody's in love or for a
00:14:46.105 --> 00:14:46.907
while I feel like they were
00:14:46.927 --> 00:14:49.250
in love with the one-on-one for an hour.
00:14:49.590 --> 00:14:50.971
Is it using text or aids?
00:14:51.611 --> 00:14:52.734
Is it plan of care driven
00:14:52.754 --> 00:14:53.615
more by insurance?
00:14:53.894 --> 00:14:54.836
Like what is it?
00:14:55.336 --> 00:14:56.096
And then how many do you
00:14:56.136 --> 00:14:58.460
need to check off of a list
00:14:58.519 --> 00:14:59.620
before you're deemed a mill?
00:15:00.402 --> 00:15:02.504
fun fact I had two different
00:15:02.543 --> 00:15:05.025
people who work for large
00:15:05.086 --> 00:15:07.028
pt organizations dm me I'm
00:15:07.048 --> 00:15:07.729
not going to say who they
00:15:07.749 --> 00:15:08.870
were and they were like
00:15:09.269 --> 00:15:10.591
thank you for saying this
00:15:10.850 --> 00:15:12.133
because that that person
00:15:12.173 --> 00:15:13.614
gets accused at working for
00:15:13.653 --> 00:15:15.154
a pt mill a lot and they're
00:15:15.174 --> 00:15:15.995
like but you can't tell me
00:15:16.015 --> 00:15:17.277
what it is so they agreed
00:15:17.297 --> 00:15:17.977
with me of course now
00:15:17.998 --> 00:15:18.938
they're getting they're
00:15:18.958 --> 00:15:20.360
getting called this spade
00:15:20.399 --> 00:15:21.260
is getting called a spade
00:15:21.280 --> 00:15:22.142
right I don't know if
00:15:22.682 --> 00:15:23.243
If there are milkers,
00:15:23.283 --> 00:15:24.124
I can't identify one.
00:15:24.423 --> 00:15:25.745
When you hear these questions,
00:15:26.186 --> 00:15:28.067
you guys are sort of opposites, right?
00:15:28.168 --> 00:15:29.589
Mobile one on one cash pay
00:15:29.609 --> 00:15:30.811
New York City and then
00:15:30.870 --> 00:15:32.192
Tony's brick and mortar in Ohio.
00:15:33.133 --> 00:15:34.254
What is this question or
00:15:34.293 --> 00:15:35.054
what does this prompt set
00:15:35.075 --> 00:15:37.336
off for both of you?
00:15:37.356 --> 00:15:38.678
Dave, why don't you go off?
00:15:39.895 --> 00:15:40.596
Well,
00:15:40.636 --> 00:15:42.538
I commented on Jimmy's post and I
00:15:42.577 --> 00:15:44.259
said a physical therapy
00:15:44.298 --> 00:15:46.541
practice that books and
00:15:46.740 --> 00:15:48.682
treats for patients per hour,
00:15:49.442 --> 00:15:51.043
I think could be defined as a mill.
00:15:51.104 --> 00:15:52.725
Now, the funny thing is,
00:15:52.764 --> 00:15:53.745
is like Tony always says,
00:15:53.785 --> 00:15:54.567
is there's a lot of
00:15:54.606 --> 00:15:55.647
patients across the country
00:15:56.008 --> 00:15:57.629
that are okay with that experience.
00:15:57.649 --> 00:15:58.509
They're fine with that.
00:15:58.850 --> 00:16:00.030
It's the therapists that are
00:16:00.211 --> 00:16:00.870
not okay with it.
00:16:00.890 --> 00:16:01.731
It's the therapists that
00:16:01.792 --> 00:16:02.511
actually have had
00:16:02.692 --> 00:16:03.513
challenges or issues
00:16:03.533 --> 00:16:04.913
because it's more documentation,
00:16:04.953 --> 00:16:05.575
it's more notes.
00:16:06.315 --> 00:16:07.535
uh management is you know
00:16:07.596 --> 00:16:08.895
forcing productivity and
00:16:09.576 --> 00:16:10.777
having them see twelve or
00:16:10.856 --> 00:16:11.917
sixteen or eighteen or
00:16:11.976 --> 00:16:13.618
twenty or thirty patients a
00:16:13.638 --> 00:16:14.477
day in some clinics it
00:16:14.498 --> 00:16:15.798
depends on obviously the
00:16:15.839 --> 00:16:17.479
clinic uh and and tony is
00:16:17.519 --> 00:16:18.620
brick and mortar in network
00:16:18.639 --> 00:16:19.960
but still very different
00:16:19.980 --> 00:16:21.801
than a lot of the uh bigger
00:16:21.841 --> 00:16:23.241
corporates out there so my
00:16:23.282 --> 00:16:24.642
comment was like I like
00:16:24.662 --> 00:16:26.222
jimmy posed as he usually
00:16:26.243 --> 00:16:28.202
does and oftentimes um tony
00:16:28.222 --> 00:16:30.504
does like a question and I
00:16:30.524 --> 00:16:31.605
was like here's an answer
00:16:31.625 --> 00:16:32.745
like no one in the comments
00:16:32.764 --> 00:16:33.806
was giving an actual answer
00:16:35.346 --> 00:16:36.346
and that's my opinion on an
00:16:36.447 --> 00:16:37.628
answer all the other things
00:16:37.648 --> 00:16:38.868
are kind of like you know
00:16:39.009 --> 00:16:41.309
symptoms of the thing but
00:16:41.350 --> 00:16:42.311
the thing is obviously it's
00:16:42.331 --> 00:16:43.510
like a productivity measure
00:16:43.551 --> 00:16:44.631
coming down from corporate
00:16:44.652 --> 00:16:46.133
or the ownership because
00:16:46.173 --> 00:16:47.354
reimbursement has plateaued
00:16:47.394 --> 00:16:48.615
or in some cases decreased
00:16:48.695 --> 00:16:49.956
from the last ten or
00:16:49.995 --> 00:16:50.916
fifteen or twenty or
00:16:50.936 --> 00:16:52.817
whatever years and so a
00:16:52.878 --> 00:16:53.918
really simple thing is like
00:16:53.977 --> 00:16:54.778
how is the schedule
00:16:54.798 --> 00:16:55.778
developed when I my first
00:16:55.798 --> 00:16:56.620
job out of school it was a
00:16:56.679 --> 00:16:57.520
physician-owned practice
00:16:57.561 --> 00:16:59.061
but a great mentor a
00:16:59.101 --> 00:16:59.782
physical therapist that
00:16:59.802 --> 00:17:00.942
brought me in there and it
00:17:00.962 --> 00:17:02.303
was three patients booked
00:17:03.104 --> 00:17:04.445
And typically arrive and treated,
00:17:04.486 --> 00:17:05.866
obviously, ten percent, cancel,
00:17:05.906 --> 00:17:06.708
no shorty or whatever.
00:17:07.189 --> 00:17:08.369
But the schedule was three
00:17:08.410 --> 00:17:09.510
patients an hour.
00:17:10.432 --> 00:17:12.394
But there was an aid and at
00:17:12.453 --> 00:17:13.375
times it was busy.
00:17:13.955 --> 00:17:16.038
And now more and more
00:17:16.057 --> 00:17:16.699
therapists coming out of
00:17:16.719 --> 00:17:18.340
school do not want to work in that model.
00:17:18.401 --> 00:17:19.801
And so therefore, that model has been.
00:17:21.084 --> 00:17:22.605
uh you know I don't know
00:17:22.665 --> 00:17:24.728
poked at it's been a part
00:17:24.748 --> 00:17:25.910
of the focus of the
00:17:25.930 --> 00:17:26.851
profession with therapists
00:17:27.230 --> 00:17:27.811
whether it's facebook
00:17:27.832 --> 00:17:28.532
groups it's linkedin
00:17:28.573 --> 00:17:29.954
whatever so that's my
00:17:29.994 --> 00:17:31.596
thought is like and now
00:17:31.616 --> 00:17:32.778
just because if tony's
00:17:32.858 --> 00:17:33.579
practice or some other
00:17:33.619 --> 00:17:35.162
practice does book and
00:17:35.182 --> 00:17:36.103
treat four patients per
00:17:36.123 --> 00:17:38.184
hour per therapist per pt or pta
00:17:39.557 --> 00:17:40.718
It's not necessarily a bad thing.
00:17:40.758 --> 00:17:41.538
I think it's a bad thing
00:17:41.598 --> 00:17:43.080
when all the patients are
00:17:43.101 --> 00:17:43.701
just getting the same
00:17:43.741 --> 00:17:45.903
exercise or they're all
00:17:45.923 --> 00:17:46.965
getting billed four units,
00:17:47.006 --> 00:17:47.826
but they're all being
00:17:47.886 --> 00:17:49.669
treated like simultaneously
00:17:49.689 --> 00:17:50.690
and it's not one-on-one and
00:17:50.730 --> 00:17:52.132
obviously that would be fraudulent.
00:17:52.192 --> 00:17:54.894
So I think four patients an
00:17:54.934 --> 00:17:56.656
hour booked and treated would be a mill,
00:17:56.737 --> 00:17:57.857
but I'm saying a mill is
00:17:57.897 --> 00:17:59.240
not necessarily a bad thing.
00:18:00.665 --> 00:18:01.987
Yeah, I love it.
00:18:02.086 --> 00:18:02.527
I agree.
00:18:02.567 --> 00:18:03.627
Like a mill is not
00:18:03.688 --> 00:18:04.988
necessarily a bad thing.
00:18:06.128 --> 00:18:07.490
We all want to complain
00:18:07.950 --> 00:18:10.672
about how expensive health care is.
00:18:11.352 --> 00:18:13.212
Yet once we develop an
00:18:13.252 --> 00:18:14.814
effective system to deliver
00:18:14.854 --> 00:18:16.795
an outcome for lower costs,
00:18:16.914 --> 00:18:17.875
everybody freaks out.
00:18:18.846 --> 00:18:21.108
It's one of those deals where it's like,
00:18:21.128 --> 00:18:23.089
all right, let's dig deeper.
00:18:23.130 --> 00:18:24.530
Let's go behind the question.
00:18:24.611 --> 00:18:25.991
What does this really mean?
00:18:26.832 --> 00:18:29.012
I've never heard a patient come in and say,
00:18:29.212 --> 00:18:30.814
oh, that place is a therapy mill.
00:18:30.854 --> 00:18:31.795
They don't know.
00:18:31.835 --> 00:18:32.515
They don't care.
00:18:33.536 --> 00:18:34.596
I've shared this story.
00:18:35.876 --> 00:18:37.719
I took a picture two days ago.
00:18:38.749 --> 00:18:39.769
Inside my clinic.
00:18:40.049 --> 00:18:41.230
So I took a picture because
00:18:41.289 --> 00:18:42.691
I was teaching my Medicare
00:18:42.730 --> 00:18:43.432
billing course.
00:18:43.451 --> 00:18:44.352
And I was like, look, guys,
00:18:44.392 --> 00:18:45.833
this is a scene inside my
00:18:45.873 --> 00:18:46.732
clinic this morning.
00:18:47.314 --> 00:18:49.934
I had a mother son to both patients.
00:18:50.635 --> 00:18:52.115
I had a husband and wife,
00:18:52.696 --> 00:18:54.397
both independent exercisers
00:18:54.417 --> 00:18:55.798
that had been patients now
00:18:55.837 --> 00:18:58.019
transition to a wellness program.
00:18:58.480 --> 00:19:00.701
And I had a third or yeah,
00:19:00.721 --> 00:19:01.821
I guess a third patient.
00:19:02.461 --> 00:19:05.604
So five people, one therapist.
00:19:06.259 --> 00:19:07.380
We had an amazing time.
00:19:07.661 --> 00:19:08.560
Everybody was happy.
00:19:08.621 --> 00:19:09.961
Everyone was having fun.
00:19:10.001 --> 00:19:11.422
Like everybody was getting better.
00:19:11.541 --> 00:19:13.522
And I would tell you that
00:19:13.982 --> 00:19:15.263
nobody felt ignored.
00:19:15.884 --> 00:19:18.464
Nobody felt like this is the real problem.
00:19:18.545 --> 00:19:19.705
Patients complain,
00:19:19.786 --> 00:19:21.546
not about too many people.
00:19:21.586 --> 00:19:23.507
They complain about feeling ignored.
00:19:23.547 --> 00:19:25.008
They complain about the
00:19:25.048 --> 00:19:26.608
therapist in the computer
00:19:26.769 --> 00:19:28.368
and not focused on, you know,
00:19:28.828 --> 00:19:30.609
making me feel paid
00:19:30.630 --> 00:19:32.770
attention to listen to their jokes,
00:19:32.830 --> 00:19:34.771
laugh at them, listen to their stories.
00:19:35.132 --> 00:19:36.992
connect people to each other,
00:19:37.532 --> 00:19:39.253
nobody feels like they're
00:19:39.273 --> 00:19:40.433
getting a bad experience.
00:19:41.694 --> 00:19:44.455
And so back to you bill appropriately,
00:19:44.496 --> 00:19:46.175
like Dave said, there are, you know,
00:19:46.236 --> 00:19:48.717
CPT codes, there's one on one services,
00:19:48.757 --> 00:19:49.877
there's this stuff.
00:19:50.698 --> 00:19:52.439
But if you can check those boxes,
00:19:53.483 --> 00:19:55.305
you can make a person in a
00:19:55.345 --> 00:19:57.486
group feel just as special
00:19:57.546 --> 00:19:59.548
as a person in an individual setting.
00:19:59.567 --> 00:20:01.087
And I would say there's
00:20:01.189 --> 00:20:03.890
probably more advantage to that group.
00:20:05.050 --> 00:20:06.912
So to Jimmy's question, you know,
00:20:07.112 --> 00:20:08.212
what is a mill first?
00:20:08.593 --> 00:20:09.153
Who cares?
00:20:09.272 --> 00:20:10.094
Why does it matter?
00:20:11.193 --> 00:20:11.674
Second,
00:20:12.515 --> 00:20:14.675
If you're delivering a negative experience,
00:20:14.715 --> 00:20:15.256
guess what?
00:20:15.576 --> 00:20:16.856
Those patients will leave.
00:20:17.217 --> 00:20:18.657
Those patients won't come back.
00:20:19.097 --> 00:20:20.097
I can't even tell you how
00:20:20.137 --> 00:20:21.679
many people come in my door
00:20:21.919 --> 00:20:23.319
every single week saying
00:20:23.720 --> 00:20:25.260
they tried to send me to the hospital.
00:20:25.280 --> 00:20:26.921
They tried to send me to NovaCare.
00:20:27.561 --> 00:20:28.241
And I said, no,
00:20:28.301 --> 00:20:29.663
I want to go to total therapy.
00:20:29.962 --> 00:20:32.483
I want to go see Tony and Jeremy, you know,
00:20:32.644 --> 00:20:33.784
and we're just as busy,
00:20:33.844 --> 00:20:35.625
probably more busy than everybody else,
00:20:35.684 --> 00:20:37.425
because we will let six
00:20:37.486 --> 00:20:39.126
people at a time come in
00:20:39.166 --> 00:20:40.186
with two clinicians.
00:20:40.907 --> 00:20:41.827
But the patients love it.
00:20:43.237 --> 00:20:45.117
Here's the kicker that I had also written,
00:20:45.238 --> 00:20:45.798
which is, go ahead, Dave.
00:20:45.818 --> 00:20:46.939
No, no, go ahead.
00:20:46.979 --> 00:20:49.941
I'll swing back.
00:20:50.381 --> 00:20:51.221
The kicker is if you run a
00:20:51.261 --> 00:20:52.201
clinic and pride yourself
00:20:52.241 --> 00:20:53.462
on being the opposite of a mill,
00:20:53.583 --> 00:20:54.163
shouldn't you actually
00:20:54.182 --> 00:20:55.523
appreciate that it exists?
00:20:55.964 --> 00:20:57.625
Without them, who are you the opposite of,
00:20:57.826 --> 00:20:58.086
right?
00:20:58.685 --> 00:21:00.207
But to Tony's point,
00:21:01.028 --> 00:21:02.147
I worked with someone who
00:21:02.268 --> 00:21:03.048
all they wanted to do is
00:21:03.088 --> 00:21:04.288
post about we're not a mill.
00:21:04.390 --> 00:21:04.809
And I was like,
00:21:04.829 --> 00:21:05.869
but you're talking to patients.
00:21:06.451 --> 00:21:08.152
That isn't a problem that they have.
00:21:08.291 --> 00:21:08.392
Now,
00:21:08.451 --> 00:21:09.712
that might be something for
00:21:09.772 --> 00:21:11.874
recruitment or retention, right?
00:21:12.034 --> 00:21:13.977
Hey, we're the opposite of this, right?
00:21:14.237 --> 00:21:16.420
But just be the thing that
00:21:16.461 --> 00:21:17.642
you are and people will
00:21:17.721 --> 00:21:19.384
either love it and stay or
00:21:19.424 --> 00:21:20.385
hate it and leave.
00:21:20.666 --> 00:21:22.108
But don't change for that.
00:21:22.328 --> 00:21:23.611
If this is how you want to operate,
00:21:23.790 --> 00:21:24.551
operate that way.
00:21:24.571 --> 00:21:25.513
You got to like it first.
00:21:27.058 --> 00:21:27.239
All right,
00:21:27.259 --> 00:21:28.739
I get the pushback on both of
00:21:28.778 --> 00:21:29.558
what you just said,
00:21:29.618 --> 00:21:33.319
because there are people that call us,
00:21:33.480 --> 00:21:34.599
now this is in the New York City area,
00:21:34.640 --> 00:21:35.480
but I'm assuming it's
00:21:35.519 --> 00:21:37.000
similar in most cities or metros.
00:21:37.381 --> 00:21:38.560
There are people that call
00:21:38.760 --> 00:21:41.060
us and they will specifically say,
00:21:41.922 --> 00:21:43.301
or sometimes we have to ask, like, oh,
00:21:43.541 --> 00:21:44.442
like you had back pain?
00:21:44.461 --> 00:21:44.642
Like,
00:21:44.682 --> 00:21:45.821
isn't this the first time you had it?
00:21:45.882 --> 00:21:46.461
Like, oh,
00:21:46.481 --> 00:21:48.383
you've had it on and off for ten years?
00:21:48.903 --> 00:21:49.823
What else have you done for it?
00:21:49.843 --> 00:21:52.262
Like, what other providers, procedures,
00:21:52.282 --> 00:21:52.742
what have you done?
00:21:53.063 --> 00:21:55.163
And if they say physical therapy, so...
00:21:56.084 --> 00:21:57.444
you had physical therapy
00:21:57.505 --> 00:21:59.207
like why aren't you calling
00:21:59.227 --> 00:22:00.166
them like I'm curious as to
00:22:00.207 --> 00:22:00.907
why you're not going back
00:22:00.928 --> 00:22:01.749
to where you were before or
00:22:01.769 --> 00:22:02.689
whatever so some people
00:22:02.709 --> 00:22:03.450
will either directly or
00:22:03.509 --> 00:22:05.391
indirectly call us and say
00:22:06.031 --> 00:22:06.833
I'm not going to that
00:22:06.952 --> 00:22:08.094
outpatient office and
00:22:08.114 --> 00:22:09.153
they'll mention names and
00:22:09.173 --> 00:22:09.755
sometimes they don't want
00:22:09.775 --> 00:22:10.295
to mention them because
00:22:10.315 --> 00:22:11.435
they don't want to you know
00:22:11.476 --> 00:22:12.497
bash people or whatever but
00:22:12.537 --> 00:22:14.137
they will say I'm not going
00:22:14.157 --> 00:22:15.799
back to that office because it was
00:22:16.420 --> 00:22:17.059
It was busy.
00:22:17.160 --> 00:22:17.980
It was a frenzy.
00:22:18.000 --> 00:22:19.340
They don't always say the word mill.
00:22:19.621 --> 00:22:21.101
The factory patients,
00:22:21.141 --> 00:22:22.401
the layman term is factory.
00:22:22.421 --> 00:22:24.402
They'll say there were too many patients.
00:22:24.821 --> 00:22:25.882
I want more attention.
00:22:26.402 --> 00:22:27.102
They weren't giving me
00:22:27.142 --> 00:22:28.122
enough attention or
00:22:28.162 --> 00:22:28.863
treatment or whatever.
00:22:29.002 --> 00:22:30.063
And it was they were
00:22:30.083 --> 00:22:31.022
treating three or four or
00:22:31.083 --> 00:22:32.163
more patients per hour at
00:22:32.182 --> 00:22:33.624
the same time as me.
00:22:33.663 --> 00:22:34.663
So I'm pushing back on both
00:22:34.683 --> 00:22:35.824
of you because there are at
00:22:35.864 --> 00:22:37.344
least folks that have had
00:22:37.384 --> 00:22:38.265
physical therapy elsewhere
00:22:38.565 --> 00:22:39.805
that then go on Google or
00:22:39.904 --> 00:22:40.785
Yelp or whatever.
00:22:40.805 --> 00:22:43.806
They find us online and or
00:22:43.826 --> 00:22:44.746
they ask their physician.
00:22:45.605 --> 00:22:46.287
And then when they want to
00:22:46.307 --> 00:22:46.906
want to experience.
00:22:46.946 --> 00:22:48.828
So there are some folks that
00:22:48.909 --> 00:22:50.250
have had that and look elsewhere.
00:22:50.351 --> 00:22:51.731
And if you're not hearing that, Tony,
00:22:51.751 --> 00:22:53.292
it's because maybe they
00:22:53.472 --> 00:22:54.413
like the folks that wanted
00:22:54.433 --> 00:22:55.255
the one on one care.
00:22:55.575 --> 00:22:56.296
They're looking at your
00:22:56.455 --> 00:22:57.958
offering first and you're
00:22:57.978 --> 00:22:58.597
not going to hear those
00:22:58.637 --> 00:23:00.200
calls the way I'm hearing, in my opinion.
00:23:01.029 --> 00:23:01.390
I agree.
00:23:01.450 --> 00:23:02.611
Confirmation bias,
00:23:02.691 --> 00:23:04.451
like absolutely no doubt.
00:23:04.912 --> 00:23:05.653
You're going to get the
00:23:05.692 --> 00:23:08.013
people that want the one on one attention,
00:23:08.354 --> 00:23:09.694
just like the manual therapy.
00:23:09.835 --> 00:23:10.474
You know, again,
00:23:10.915 --> 00:23:11.576
you're going to get the
00:23:11.615 --> 00:23:13.096
people that want manual.
00:23:13.136 --> 00:23:14.356
They want hands on.
00:23:14.617 --> 00:23:15.597
I might get the people who
00:23:15.637 --> 00:23:16.538
don't care about it,
00:23:16.578 --> 00:23:17.598
don't even know about it.
00:23:18.920 --> 00:23:20.280
And that's the whole idea
00:23:20.320 --> 00:23:22.082
behind find the gap in the
00:23:22.122 --> 00:23:23.942
market and go fill that gap.
00:23:24.471 --> 00:23:24.750
You know,
00:23:24.770 --> 00:23:26.673
when I was doing a lot of rehab
00:23:26.692 --> 00:23:27.554
for patients that had
00:23:27.594 --> 00:23:29.955
fibromyalgia and other chronic conditions,
00:23:30.395 --> 00:23:30.596
yeah,
00:23:30.616 --> 00:23:33.259
we tended to do more one-on-one private,
00:23:33.519 --> 00:23:34.680
you know, office,
00:23:34.760 --> 00:23:36.142
like go in the exam room.
00:23:36.582 --> 00:23:37.022
Today,
00:23:37.103 --> 00:23:38.824
I haven't been in an exam room for
00:23:38.864 --> 00:23:39.644
like ten years.
00:23:40.526 --> 00:23:42.748
It's just understand the
00:23:42.867 --> 00:23:45.069
audience you're serving and double down.
00:23:45.089 --> 00:23:47.071
Because you have motorcycles
00:23:47.132 --> 00:23:47.672
in your exam rooms.
00:23:47.692 --> 00:23:49.534
That's right.
00:23:49.554 --> 00:23:50.335
Makes complete sense.
00:23:52.159 --> 00:23:54.401
water water finds its level
00:23:54.840 --> 00:23:56.061
like people like and and
00:23:56.122 --> 00:23:57.483
dislike and that's good I
00:23:57.523 --> 00:23:58.324
think that's good it's
00:23:58.443 --> 00:24:00.905
choice and the choice is
00:24:01.006 --> 00:24:03.167
what you know we should I
00:24:03.188 --> 00:24:04.169
don't want to get political
00:24:04.328 --> 00:24:05.349
choices what we should be
00:24:05.410 --> 00:24:07.051
protecting in this example
00:24:07.571 --> 00:24:09.153
like if if you don't want
00:24:09.192 --> 00:24:10.554
to do what I do awesome
00:24:10.634 --> 00:24:11.694
don't freaking do it I
00:24:11.714 --> 00:24:12.596
don't care that's less
00:24:12.635 --> 00:24:14.538
competition for me but let me do
00:24:15.218 --> 00:24:16.538
what I think is best.
00:24:16.960 --> 00:24:18.980
Let me deliver a ten-minute visit.
00:24:19.422 --> 00:24:21.403
Let me, I don't know if you guys saw it,
00:24:21.502 --> 00:24:23.404
I'm curious to hear your perspective.
00:24:23.984 --> 00:24:26.067
Let me take a new patient
00:24:26.086 --> 00:24:28.248
phone call and convert them
00:24:28.388 --> 00:24:30.089
into a telehealth visit
00:24:30.369 --> 00:24:32.030
while they're on the phone
00:24:32.511 --> 00:24:33.772
to make that available
00:24:33.833 --> 00:24:35.153
event so I'm not giving
00:24:35.193 --> 00:24:37.174
away that time anymore.
00:24:38.496 --> 00:24:39.317
And the people who don't
00:24:39.336 --> 00:24:40.238
want to do telehealth,
00:24:40.478 --> 00:24:41.018
Don't do it.
00:24:41.578 --> 00:24:42.179
It's good.
00:24:42.618 --> 00:24:43.220
Who cares?
00:24:43.599 --> 00:24:44.780
But if I can offer a quick
00:24:44.820 --> 00:24:45.980
solution to somebody who's
00:24:46.020 --> 00:24:47.862
suffering right now and
00:24:47.942 --> 00:24:49.784
never be in person with them,
00:24:49.923 --> 00:24:53.105
I think I have the right to do that.
00:24:53.205 --> 00:24:55.166
Agreed.
00:24:55.186 --> 00:24:56.146
Did you guys see that post?
00:24:56.307 --> 00:24:58.229
What are your thoughts on that post?
00:24:58.348 --> 00:24:58.969
I didn't see the post.
00:24:59.009 --> 00:24:59.849
I want to talk more about it.
00:24:59.869 --> 00:25:02.550
Are there any other practices that do this,
00:25:03.011 --> 00:25:03.172
Tony?
00:25:03.192 --> 00:25:05.692
To my knowledge, so let me break it down.
00:25:05.873 --> 00:25:06.693
Why wouldn't they do that?
00:25:07.461 --> 00:25:10.144
Let me break it down kind of like I did,
00:25:10.304 --> 00:25:11.404
and then you guys can tell
00:25:11.444 --> 00:25:11.984
me what you think.
00:25:12.026 --> 00:25:13.126
So the whole idea is
00:25:13.586 --> 00:25:15.128
Medicare continues to pay
00:25:15.169 --> 00:25:16.670
for telehealth through the
00:25:16.750 --> 00:25:17.510
end of September,
00:25:17.550 --> 00:25:18.692
two thousand twenty five.
00:25:19.192 --> 00:25:21.575
Unless the laws change and extend,
00:25:22.115 --> 00:25:24.518
we lose that ability end of September,
00:25:24.557 --> 00:25:25.479
two thousand twenty five.
00:25:26.038 --> 00:25:27.380
When a new patient calls my
00:25:27.420 --> 00:25:28.861
clinic and the comparison I
00:25:28.901 --> 00:25:30.643
made in the video, as I said, look,
00:25:31.182 --> 00:25:33.243
imagine you've got a toothache.
00:25:33.744 --> 00:25:35.746
You call the dental practice.
00:25:36.106 --> 00:25:37.988
You're like, my tooth is killing me.
00:25:38.008 --> 00:25:40.289
Oh, yeah,
00:25:40.609 --> 00:25:41.770
that's a different version of the
00:25:41.810 --> 00:25:42.211
same thing.
00:25:42.250 --> 00:25:43.811
But my tooth is killing me.
00:25:44.031 --> 00:25:45.292
The dentist can't get you in
00:25:45.333 --> 00:25:46.574
for seventy two hours.
00:25:46.974 --> 00:25:49.056
But the person on the phone says, Tony,
00:25:49.096 --> 00:25:49.896
just hang on.
00:25:50.076 --> 00:25:52.218
If you want me to get Dr. Dave,
00:25:52.258 --> 00:25:53.700
the dentist on the phone.
00:25:54.579 --> 00:25:56.122
Switch to a video call.
00:25:56.521 --> 00:25:57.682
He can take a look at your
00:25:57.742 --> 00:25:59.105
situation and give you some
00:25:59.144 --> 00:26:01.006
recommendations for temporary relief.
00:26:01.646 --> 00:26:01.826
Now,
00:26:02.106 --> 00:26:04.189
I was talking to Michael Derry last
00:26:04.250 --> 00:26:04.569
night.
00:26:04.849 --> 00:26:06.471
Michael wrote a book.
00:26:06.511 --> 00:26:07.553
He's working on getting it
00:26:07.593 --> 00:26:08.814
published about sciatica.
00:26:09.535 --> 00:26:10.394
I think, Dave Kittle,
00:26:10.414 --> 00:26:11.777
you're probably in this world.
00:26:11.817 --> 00:26:13.198
There's probably things you
00:26:13.218 --> 00:26:14.199
can do for somebody
00:26:14.640 --> 00:26:17.702
suffering from sciatica who
00:26:17.742 --> 00:26:18.864
went to the emergency room.
00:26:19.664 --> 00:26:20.845
nothing they could do to help them,
00:26:20.904 --> 00:26:22.205
got them discharged with
00:26:22.286 --> 00:26:24.026
muscle relaxers and pain meds.
00:26:24.866 --> 00:26:26.866
And if they got on a video call with you,
00:26:27.067 --> 00:26:28.327
even if it wasn't as good
00:26:28.387 --> 00:26:29.748
as seeing you in person,
00:26:30.407 --> 00:26:32.189
they couldn't get your magic fingers.
00:26:32.528 --> 00:26:33.929
You could probably give them
00:26:33.969 --> 00:26:35.049
two or three things to do
00:26:35.089 --> 00:26:36.190
to manage the symptoms.
00:26:36.849 --> 00:26:39.131
So with Medicare guidelines,
00:26:39.171 --> 00:26:41.771
the way it is like absolutely right now,
00:26:41.852 --> 00:26:43.592
we could go from a voice
00:26:43.632 --> 00:26:44.972
call to book an appointment and
00:26:45.810 --> 00:26:47.172
Send them a link because
00:26:47.231 --> 00:26:48.053
most people are calling
00:26:48.073 --> 00:26:49.294
from a cell phone anyway.
00:26:49.933 --> 00:26:50.654
Send them a link,
00:26:51.075 --> 00:26:52.817
switch them to a video and
00:26:52.977 --> 00:26:55.578
audio live chat or live call,
00:26:55.618 --> 00:26:57.901
which is on a HIPAA compliant platform.
00:26:58.661 --> 00:26:59.541
And now that becomes a
00:26:59.642 --> 00:27:00.883
billable evaluation.
00:27:00.923 --> 00:27:01.743
And when you look at the
00:27:01.763 --> 00:27:04.184
Medicare guidelines, CMS chapter fifteen,
00:27:04.224 --> 00:27:05.105
section two twenty,
00:27:05.727 --> 00:27:07.948
it says very clearly all
00:27:07.988 --> 00:27:11.111
you need is a diagnosis, sciatica,
00:27:11.510 --> 00:27:12.471
shoulder pain, whatever,
00:27:13.272 --> 00:27:14.594
and a functional assessment.
00:27:15.272 --> 00:27:15.492
John,
00:27:15.532 --> 00:27:17.733
can you can you bend over and put on
00:27:17.773 --> 00:27:18.114
a sock?
00:27:18.173 --> 00:27:18.433
No.
00:27:18.733 --> 00:27:20.253
OK, my functional assessment is done.
00:27:20.775 --> 00:27:20.954
Now,
00:27:20.994 --> 00:27:22.394
let me give you something to help the
00:27:22.434 --> 00:27:24.135
sciatic pain right now.
00:27:24.675 --> 00:27:25.736
And then I'll be at your
00:27:25.776 --> 00:27:28.537
house tomorrow in a couple of days,
00:27:28.576 --> 00:27:29.436
whatever you need to do.
00:27:30.096 --> 00:27:31.057
You know, like this.
00:27:31.317 --> 00:27:32.218
Nobody is doing it.
00:27:32.317 --> 00:27:33.458
Nobody is considering it.
00:27:33.498 --> 00:27:34.818
Nobody is talking about it.
00:27:35.679 --> 00:27:37.398
I've shared this idea for a long time.
00:27:37.778 --> 00:27:38.599
I don't do it.
00:27:38.900 --> 00:27:39.539
Disclosure.
00:27:40.039 --> 00:27:41.181
Just because I'm too busy.
00:27:41.721 --> 00:27:43.701
But there are a lot of practice owners,
00:27:43.801 --> 00:27:44.583
new startups,
00:27:44.643 --> 00:27:46.463
small independents that are
00:27:46.523 --> 00:27:48.565
not too busy who could be
00:27:48.625 --> 00:27:52.768
doing this right now.
00:27:52.788 --> 00:27:53.087
Thoughts?
00:27:55.630 --> 00:27:56.490
Dave probably hates it
00:27:56.509 --> 00:27:57.911
because it has to do with his Zoom call.
00:27:58.432 --> 00:27:59.592
I think he loves it because
00:27:59.853 --> 00:28:01.353
he can use his knowledge.
00:28:03.315 --> 00:28:03.934
We did this,
00:28:03.994 --> 00:28:06.076
or I did this during COVID for
00:28:06.096 --> 00:28:06.717
folks that were like,
00:28:07.946 --> 00:28:09.768
too far away outside of the
00:28:09.788 --> 00:28:14.509
new york city area jimmy
00:28:14.568 --> 00:28:17.049
what do you think uh dave
00:28:17.069 --> 00:28:17.671
you're cutting out a little
00:28:17.691 --> 00:28:18.451
bit the audio is cutting
00:28:18.490 --> 00:28:19.391
out I think yeah I mean we
00:28:19.431 --> 00:28:20.432
did it but we would charge
00:28:20.451 --> 00:28:21.672
like at that time two fifty
00:28:21.692 --> 00:28:22.531
up front so they would have
00:28:22.551 --> 00:28:23.792
to have already paid two fifty
00:28:24.690 --> 00:28:25.009
Yeah.
00:28:25.109 --> 00:28:26.330
And that's, that's reasonable.
00:28:26.550 --> 00:28:28.590
I mean, it's, it's an emergency situation.
00:28:28.731 --> 00:28:30.231
I need help right now.
00:28:30.791 --> 00:28:32.472
If Medicare didn't cover it,
00:28:32.593 --> 00:28:34.073
it would be a self-pay service.
00:28:34.594 --> 00:28:35.054
Agreed.
00:28:35.074 --> 00:28:35.433
Yeah.
00:28:35.493 --> 00:28:35.653
I mean,
00:28:35.673 --> 00:28:37.535
this is an increasing to access and
00:28:37.575 --> 00:28:38.755
the audience is going to
00:28:38.954 --> 00:28:40.796
decide the water is going
00:28:40.816 --> 00:28:41.355
to find its level.
00:28:41.395 --> 00:28:42.396
If people hate this idea,
00:28:42.876 --> 00:28:43.896
your phone will say silent.
00:28:43.916 --> 00:28:44.817
If they like this idea,
00:28:44.856 --> 00:28:46.678
it'll ring or somewhere in the middle,
00:28:46.837 --> 00:28:47.038
right?
00:28:47.117 --> 00:28:48.419
Is this going to be only right?
00:28:49.058 --> 00:28:50.220
The quote I used just the other day,
00:28:50.359 --> 00:28:52.121
only a Sith deals in absolutes.
00:28:52.161 --> 00:28:53.061
That's Obi-Wan Kenobi.
00:28:53.221 --> 00:28:55.064
I know you're Star Wars fans.
00:28:55.144 --> 00:28:56.003
So I don't think it's an
00:28:57.184 --> 00:28:58.165
always or a never.
00:28:58.346 --> 00:28:59.787
I think it's when it fits, it's really,
00:28:59.826 --> 00:29:00.228
really great.
00:29:00.248 --> 00:29:03.029
And then the next layer to
00:29:03.069 --> 00:29:05.551
this is imagine the rapport,
00:29:05.592 --> 00:29:06.853
imagine the relationship,
00:29:06.893 --> 00:29:08.073
the trust that is built
00:29:08.193 --> 00:29:09.193
right then and there,
00:29:09.694 --> 00:29:10.816
because this person has a
00:29:10.875 --> 00:29:12.656
real problem with real urgency.
00:29:12.696 --> 00:29:13.438
And you're like, hey,
00:29:13.857 --> 00:29:15.898
I realize I can't make it, you know,
00:29:15.919 --> 00:29:17.299
get you in person right now.
00:29:18.000 --> 00:29:19.321
But I can help you a little bit.
00:29:19.461 --> 00:29:20.923
I can help you for now.
00:29:21.423 --> 00:29:23.345
And then when I'm in person with you,
00:29:23.384 --> 00:29:24.246
then we can take care of
00:29:24.266 --> 00:29:25.105
this permanently.
00:29:25.527 --> 00:29:25.807
You know,
00:29:25.846 --> 00:29:26.907
like that's a person that's a
00:29:26.948 --> 00:29:27.667
patient for life.
00:29:27.728 --> 00:29:28.828
That is somebody that is
00:29:28.868 --> 00:29:31.290
going to be so like deeply
00:29:31.351 --> 00:29:32.971
indebted to you because
00:29:33.153 --> 00:29:34.933
nobody else is even considering this.
00:29:35.334 --> 00:29:36.855
But this is an idea that can
00:29:36.894 --> 00:29:38.155
go out to any service
00:29:38.215 --> 00:29:39.416
professional plumbers.
00:29:39.837 --> 00:29:41.078
Hey, I got a leaky sink.
00:29:41.179 --> 00:29:42.259
Well, it's not an emergency.
00:29:42.339 --> 00:29:43.721
I can't get out there for a week.
00:29:43.901 --> 00:29:44.101
Sure.
00:29:44.280 --> 00:29:45.661
switch over to a video call,
00:29:45.721 --> 00:29:46.641
show me the sink.
00:29:46.740 --> 00:29:47.942
I'll tell you what you can
00:29:47.981 --> 00:29:50.281
do at home on your own to
00:29:50.342 --> 00:29:52.502
at least temporarily fix the problem.
00:29:53.002 --> 00:29:53.982
And then when I come out there,
00:29:54.002 --> 00:29:55.063
I'll fix it permanently.
00:29:55.563 --> 00:29:58.084
Like car, my, my car is, you know,
00:29:58.124 --> 00:29:59.064
making this weird noise.
00:29:59.084 --> 00:30:00.743
Well, let's switch over to a video call.
00:30:00.784 --> 00:30:01.804
Let me see what's going on.
00:30:01.864 --> 00:30:02.403
Let me hear it.
00:30:02.443 --> 00:30:03.144
Let me look at it.
00:30:03.605 --> 00:30:03.904
Okay.
00:30:03.944 --> 00:30:04.605
Try this, this,
00:30:04.644 --> 00:30:06.704
and this I'll get you in next week.
00:30:06.785 --> 00:30:08.566
Like everybody should be
00:30:08.605 --> 00:30:10.266
doing this across all services.
00:30:12.127 --> 00:30:15.068
Computers will create a paperless world.
00:30:15.288 --> 00:30:17.009
I heard that in second grade
00:30:17.449 --> 00:30:19.949
when I first was brought
00:30:19.989 --> 00:30:21.390
into computer class in
00:30:21.430 --> 00:30:22.670
second grade and we sat in
00:30:22.690 --> 00:30:23.589
front of a bunch of like
00:30:23.829 --> 00:30:26.790
Macs and yet we're gonna
00:30:26.830 --> 00:30:28.151
crack up because Tony just
00:30:28.171 --> 00:30:29.070
got a call from a local
00:30:29.131 --> 00:30:30.830
doctor's office right across the street,
00:30:31.270 --> 00:30:32.412
a hospital owned primary
00:30:32.432 --> 00:30:34.392
care physician group and he
00:30:34.531 --> 00:30:36.092
asked for paper referral pads.
00:30:36.551 --> 00:30:39.012
He wanted, so hit the,
00:30:39.032 --> 00:30:39.952
what did I miss in the story?
00:30:41.304 --> 00:30:43.625
So real quick backstory, you know,
00:30:44.164 --> 00:30:46.286
I've always done paper referral pads.
00:30:46.346 --> 00:30:47.826
I've done group referral pads.
00:30:47.846 --> 00:30:48.747
So like I'll get all the
00:30:48.767 --> 00:30:50.267
physical therapy providers
00:30:50.287 --> 00:30:51.627
within a geographic area,
00:30:51.688 --> 00:30:53.107
put them on my referral
00:30:53.147 --> 00:30:54.628
pads at my expense,
00:30:55.108 --> 00:30:56.608
send them to the doc office.
00:30:56.670 --> 00:30:58.049
I've done lots of different
00:30:58.089 --> 00:30:59.631
kind of things like this.
00:31:00.211 --> 00:31:01.711
And I really started to feel like,
00:31:01.851 --> 00:31:03.432
all right, it's probably, you know,
00:31:03.531 --> 00:31:04.372
run its course.
00:31:04.451 --> 00:31:06.133
Nobody cares about this anymore.
00:31:06.153 --> 00:31:06.173
A
00:31:09.673 --> 00:31:11.115
And so yesterday I'm sitting
00:31:11.154 --> 00:31:11.775
here at lunch.
00:31:11.875 --> 00:31:12.654
The phone rings.
00:31:12.815 --> 00:31:14.615
I know it's the doc group next door.
00:31:14.635 --> 00:31:16.797
And I'm like, I don't want to answer that.
00:31:16.896 --> 00:31:17.817
Either they're requesting
00:31:17.856 --> 00:31:19.117
medical records or they
00:31:19.137 --> 00:31:20.519
want to schedule an appointment.
00:31:20.558 --> 00:31:22.558
And I don't want more patients.
00:31:23.059 --> 00:31:24.200
So I just I let it ring.
00:31:24.960 --> 00:31:25.921
It went to voicemail,
00:31:25.941 --> 00:31:26.961
but they didn't leave a message.
00:31:27.020 --> 00:31:29.001
Five minutes later, rings again.
00:31:29.041 --> 00:31:29.682
I'm like, all right,
00:31:29.701 --> 00:31:31.163
I got to be a big boy.
00:31:31.343 --> 00:31:32.563
Put on my big boy pants.
00:31:33.003 --> 00:31:34.763
I answer the phone and they're like, hey,
00:31:34.804 --> 00:31:36.664
can you send us over more referral pads?
00:31:36.684 --> 00:31:37.546
We've got patients.
00:31:37.566 --> 00:31:38.246
And we ran out.
00:31:38.846 --> 00:31:40.686
I was like, oh, OK.
00:31:40.727 --> 00:31:41.788
I send my son who's doing a
00:31:41.827 --> 00:31:43.067
summer internship with us
00:31:43.469 --> 00:31:44.288
across the street.
00:31:44.409 --> 00:31:45.329
He drops them off.
00:31:46.130 --> 00:31:47.750
The point in that story, though,
00:31:47.851 --> 00:31:49.192
is these guys are all
00:31:49.271 --> 00:31:50.873
hospital owned physicians.
00:31:50.913 --> 00:31:52.053
They're great physicians.
00:31:52.094 --> 00:31:53.213
I've known them for years.
00:31:54.414 --> 00:31:55.915
They are pressured to send
00:31:55.955 --> 00:31:58.317
to to the hospital outpatient clinic.
00:31:58.336 --> 00:31:59.278
There's zero doubt,
00:31:59.978 --> 00:32:01.719
but they still need their
00:32:01.759 --> 00:32:02.859
patients to be seen.
00:32:02.920 --> 00:32:05.121
The hospital outpatient is full now.
00:32:05.982 --> 00:32:09.164
They give the patient the internal EMR,
00:32:09.204 --> 00:32:11.105
the Epic EMR referral,
00:32:11.727 --> 00:32:12.846
but they also wanted the
00:32:12.886 --> 00:32:13.788
referral that has our
00:32:13.827 --> 00:32:15.148
address and our information
00:32:15.189 --> 00:32:16.209
and the other stuff on it.
00:32:16.670 --> 00:32:19.191
So we sent over a handful of pads.
00:32:20.451 --> 00:32:22.673
It reminded me that this is still a thing.
00:32:23.054 --> 00:32:24.213
And now I'll go and I'll
00:32:24.233 --> 00:32:25.194
start sending them out to
00:32:25.295 --> 00:32:26.935
all the other docs in the area.
00:32:29.892 --> 00:32:31.113
Dave had a comment.
00:32:31.133 --> 00:32:31.773
Dave, you're grinning.
00:32:32.273 --> 00:32:34.895
No, Jimmy,
00:32:34.935 --> 00:32:36.657
you shared the screenshot with
00:32:36.678 --> 00:32:37.518
my comment that I had
00:32:37.577 --> 00:32:38.499
messaged you guys yesterday.
00:32:38.939 --> 00:32:39.839
I screenshotted that.
00:32:39.880 --> 00:32:40.980
I was going to post it publicly.
00:32:41.642 --> 00:32:43.502
But the comment under Tony's post,
00:32:43.583 --> 00:32:44.064
I didn't post it,
00:32:44.084 --> 00:32:45.744
but it had said something like,
00:32:47.086 --> 00:32:47.686
in health care,
00:32:47.727 --> 00:32:49.307
paper referral pads and fax
00:32:49.327 --> 00:32:50.568
machines are still used.
00:32:51.589 --> 00:32:52.911
But Tony Maritato thinks
00:32:52.951 --> 00:32:54.711
artificial intelligence is taking over.
00:32:55.373 --> 00:32:56.113
Think again.
00:32:57.314 --> 00:32:58.855
And I believe that.
00:32:58.914 --> 00:33:00.816
I know Tony has a lot of
00:33:00.875 --> 00:33:06.238
faith and enthusiasm for
00:33:06.278 --> 00:33:07.219
artificial intelligence.
00:33:08.086 --> 00:33:10.007
But we don't, I mean, our practice,
00:33:10.047 --> 00:33:10.846
we don't have a fax machine.
00:33:11.106 --> 00:33:12.047
We have referrals and people
00:33:12.087 --> 00:33:13.708
call up or nurses or whoever,
00:33:13.728 --> 00:33:14.909
and they're like, what's your fax number?
00:33:15.269 --> 00:33:16.868
I used to say our fax is down.
00:33:17.388 --> 00:33:17.990
Can you email it?
00:33:18.049 --> 00:33:19.410
Now I just say, can you just email it?
00:33:20.431 --> 00:33:24.471
So we have opted out of the fax machine.
00:33:24.872 --> 00:33:26.272
I've never had a fax line,
00:33:26.333 --> 00:33:26.952
even though you can have
00:33:27.012 --> 00:33:27.692
one for five dollars a
00:33:27.732 --> 00:33:29.973
month and have like a whatever over Wi-Fi,
00:33:29.993 --> 00:33:30.974
you can have a fax line.
00:33:31.875 --> 00:33:33.915
And I'm just like, I just don't do it,
00:33:34.036 --> 00:33:34.276
right?
00:33:35.596 --> 00:33:37.156
It's so funny, like Tony's,
00:33:37.797 --> 00:33:40.701
handing out paper for all
00:33:40.721 --> 00:33:42.142
pads that are still being requested.
00:33:43.123 --> 00:33:45.965
He may or may not have a fax machine,
00:33:46.846 --> 00:33:50.230
but he thinks artificial
00:33:50.250 --> 00:33:53.734
intelligence is taking over.
00:33:53.755 --> 00:33:54.635
It's very ironic.
00:33:56.057 --> 00:33:57.419
The thing with that is...
00:33:58.428 --> 00:34:00.669
AI is replacing the stuff
00:34:00.709 --> 00:34:02.549
that we thought would never be replaced,
00:34:02.970 --> 00:34:05.050
but it's not replacing stuff.
00:34:05.471 --> 00:34:06.730
Like you hear the people say,
00:34:06.871 --> 00:34:08.271
I don't need AI to do this.
00:34:08.371 --> 00:34:10.032
I need AI to vacuum my carpet.
00:34:10.353 --> 00:34:11.253
Like you're right.
00:34:12.793 --> 00:34:14.554
I will be replaced because
00:34:14.873 --> 00:34:16.795
my perception of value in
00:34:16.835 --> 00:34:18.215
the physical therapy world
00:34:18.356 --> 00:34:20.577
is my brain's ability to
00:34:20.637 --> 00:34:22.936
process dynamic information, right?
00:34:23.018 --> 00:34:23.797
Dave comes in,
00:34:24.338 --> 00:34:26.739
Dave's like, I play recreational baseball.
00:34:26.820 --> 00:34:28.221
My shoulder's been bugging me.
00:34:28.800 --> 00:34:31.023
Oh, I also got a COVID injection a couple,
00:34:31.123 --> 00:34:32.503
you know, whatever years ago.
00:34:32.563 --> 00:34:33.364
And ever since then,
00:34:33.403 --> 00:34:34.684
my shoulder's never been the same.
00:34:35.905 --> 00:34:36.967
Making the connection
00:34:37.007 --> 00:34:38.887
between the chemistry and
00:34:38.947 --> 00:34:39.869
all the other stuff,
00:34:39.909 --> 00:34:41.088
Dave came in thinking it
00:34:41.108 --> 00:34:42.130
was something related to
00:34:42.210 --> 00:34:43.431
mechanical pathology.
00:34:43.630 --> 00:34:45.472
I think it's more chemical pathology.
00:34:46.313 --> 00:34:47.333
I thought that was safe.
00:34:47.373 --> 00:34:47.914
That's gone.
00:34:48.134 --> 00:34:50.416
Like that is what AI is going to replace.
00:34:51.307 --> 00:34:52.168
What AI is not going to
00:34:52.188 --> 00:34:53.969
replace is the human who
00:34:54.028 --> 00:34:55.849
rubs Dave's shoulder while
00:34:56.190 --> 00:34:58.110
Dave tells him jokes and he
00:34:58.170 --> 00:34:59.291
laughs at those jokes.
00:34:59.331 --> 00:35:00.751
Like those are the things.
00:35:01.152 --> 00:35:04.614
So the fax machine, it's nineteen,
00:35:04.673 --> 00:35:07.275
you know, eighty seven technology.
00:35:07.815 --> 00:35:08.335
You're right.
00:35:08.556 --> 00:35:09.996
AI is not replacing that.
00:35:10.056 --> 00:35:12.177
Like there's still people on
00:35:12.356 --> 00:35:13.777
old systems that are using
00:35:13.858 --> 00:35:14.617
old technology.
00:35:14.677 --> 00:35:15.318
We're one of them.
00:35:15.458 --> 00:35:17.278
I have a fax machine in every office.
00:35:17.298 --> 00:35:18.659
I have a fax machine at home.
00:35:18.820 --> 00:35:20.420
I get faxes every single day.
00:35:21.961 --> 00:35:24.264
But what AI is replacing is
00:35:24.304 --> 00:35:25.244
the stuff that we thought
00:35:25.304 --> 00:35:26.445
was irreplaceable.
00:35:26.947 --> 00:35:29.389
Our intelligence, our analytical sense,
00:35:29.429 --> 00:35:31.311
our ability to put pieces
00:35:31.351 --> 00:35:32.632
of a puzzle together.
00:35:32.652 --> 00:35:33.132
That's gone.
00:35:34.994 --> 00:35:35.894
Yeah, I think it's the simple,
00:35:35.914 --> 00:35:37.315
tangible things that people like,
00:35:37.416 --> 00:35:38.096
like a reminder.
00:35:39.177 --> 00:35:41.177
How many times I take a business card,
00:35:41.278 --> 00:35:42.039
I actually still do.
00:35:42.139 --> 00:35:43.280
I do snap a picture of it,
00:35:43.559 --> 00:35:45.021
but I stick the card in my
00:35:45.081 --> 00:35:46.702
pocket because I know it's
00:35:46.742 --> 00:35:47.802
solving a forgetting
00:35:47.842 --> 00:35:50.204
problem or a losing it problem, right?
00:35:50.545 --> 00:35:51.746
I can store anything I want
00:35:51.766 --> 00:35:53.487
in Google Drive and I do,
00:35:53.688 --> 00:35:54.728
and then I can't find it.
00:35:55.208 --> 00:35:56.409
Have you guys ever used Notion?
00:35:57.670 --> 00:35:58.731
I have it now.
00:35:58.751 --> 00:35:59.411
Notion's essentially a
00:35:59.431 --> 00:36:00.632
little world you can create
00:36:00.992 --> 00:36:02.532
like an internal Wiki and
00:36:02.572 --> 00:36:03.773
companies I've worked for of like,
00:36:04.112 --> 00:36:05.494
that's over here, how to do that.
00:36:05.514 --> 00:36:06.514
A lot of SOPs,
00:36:06.534 --> 00:36:07.954
a lot of like internal data.
00:36:08.474 --> 00:36:09.074
And I, you know,
00:36:09.175 --> 00:36:10.195
use the phrase and I don't know,
00:36:10.235 --> 00:36:11.476
probably not the first person to use it.
00:36:11.496 --> 00:36:12.695
I'm like, it's in Notion.
00:36:12.835 --> 00:36:14.197
The answer kept, it's in Notion.
00:36:14.237 --> 00:36:15.197
Hey, does anybody know how to do this?
00:36:15.416 --> 00:36:16.016
It's in Notion.
00:36:16.036 --> 00:36:17.717
I'm like, yeah, but Notion's in Notion.
00:36:17.818 --> 00:36:19.318
Like I know it's in there
00:36:19.697 --> 00:36:20.518
and I'm here for you.
00:36:20.559 --> 00:36:21.759
Can you tell me how to do it?
00:36:21.778 --> 00:36:23.039
Or can you point to where that thing is?
00:36:23.079 --> 00:36:24.219
Cause I looked there already
00:36:24.579 --> 00:36:25.579
and I can't find it cause
00:36:25.599 --> 00:36:26.860
it's in a sea of everything.
00:36:27.320 --> 00:36:28.523
So when everything's important,
00:36:28.583 --> 00:36:29.324
nothing's important.
00:36:29.603 --> 00:36:30.525
And it's just a pendulum.
00:36:30.844 --> 00:36:31.405
But I think you're right.
00:36:31.706 --> 00:36:33.289
It's repetitive tasks.
00:36:33.708 --> 00:36:35.871
It's the things that just should be done.
00:36:36.231 --> 00:36:39.195
Seth Godin said this ten years ago.
00:36:39.576 --> 00:36:41.057
I'll go ask AI when the
00:36:41.097 --> 00:36:42.340
actual blog post was from
00:36:42.380 --> 00:36:43.460
Seth Godin when he said this.
00:36:43.822 --> 00:36:45.023
And it's something stunningly,
00:36:45.123 --> 00:36:45.983
stupidly simple.
00:36:47.025 --> 00:36:48.025
When you're buying something
00:36:48.045 --> 00:36:49.887
from an online retailer and
00:36:49.907 --> 00:36:51.168
I'm putting in my address
00:36:51.188 --> 00:36:52.429
to either have the product
00:36:52.471 --> 00:36:54.112
shipped to me or for my
00:36:54.172 --> 00:36:55.853
credit card information verification,
00:36:56.554 --> 00:36:58.195
I type in two pieces of information.
00:36:58.577 --> 00:36:59.577
And his question is why?
00:37:00.057 --> 00:37:02.460
I type in my zip code and then my state.
00:37:03.822 --> 00:37:05.003
You know what state I live
00:37:05.063 --> 00:37:06.445
in based on the zip code.
00:37:06.625 --> 00:37:07.965
That's how zip codes work.
00:37:08.385 --> 00:37:10.246
But I've been across very
00:37:10.286 --> 00:37:11.447
few websites in the last
00:37:11.547 --> 00:37:13.108
twenty five years of buying
00:37:13.148 --> 00:37:14.769
stuff online that actually
00:37:14.809 --> 00:37:15.990
just ask for the zip code
00:37:16.311 --> 00:37:18.532
and will auto fill the state.
00:37:18.891 --> 00:37:19.213
And now,
00:37:19.253 --> 00:37:20.713
since I read that from Godin ten
00:37:20.753 --> 00:37:22.414
years ago, every time I do it,
00:37:22.815 --> 00:37:24.476
I get a little bit more pissed off.
00:37:24.695 --> 00:37:25.956
Because someone hasn't taken
00:37:25.976 --> 00:37:26.737
that experience.
00:37:27.117 --> 00:37:27.838
Now,
00:37:28.139 --> 00:37:30.402
the paper referral pad to me is just a
00:37:30.501 --> 00:37:31.963
physical embodiment of that.
00:37:32.222 --> 00:37:34.125
That's a psychological nudge, right?
00:37:34.144 --> 00:37:34.766
You're probably going to
00:37:34.806 --> 00:37:35.646
lose that or throw it away.
00:37:35.686 --> 00:37:36.608
Or maybe you do actually
00:37:36.648 --> 00:37:38.429
tack it up on the refrigerator.
00:37:38.789 --> 00:37:41.552
But I think it's a yes and, right?
00:37:41.652 --> 00:37:43.114
Is AI going to take over everything?
00:37:43.253 --> 00:37:44.054
No.
00:37:44.135 --> 00:37:44.554
Hopefully,
00:37:44.574 --> 00:37:46.097
it's the repetitive tasks or
00:37:46.117 --> 00:37:47.197
filling in what state I
00:37:47.237 --> 00:37:48.179
live in after I tell you
00:37:48.219 --> 00:37:49.360
what zip code I live at.
00:37:50.925 --> 00:37:52.927
So that goes back to one of
00:37:52.967 --> 00:37:54.168
the things that when I
00:37:54.208 --> 00:37:55.608
started my business back in
00:37:55.648 --> 00:37:57.851
two thousand and one, I said,
00:37:58.010 --> 00:37:59.693
I am never going to do this.
00:38:00.373 --> 00:38:01.753
I am never going to give a
00:38:01.853 --> 00:38:03.114
patient a packet of new
00:38:03.155 --> 00:38:04.076
patient paperwork.
00:38:04.536 --> 00:38:05.637
I'm never going to give the
00:38:05.677 --> 00:38:06.418
patient a health
00:38:06.438 --> 00:38:07.338
questionnaire that they
00:38:07.358 --> 00:38:08.840
have to answer questions on
00:38:08.880 --> 00:38:10.262
and fill all this stuff out.
00:38:11.021 --> 00:38:11.983
one of the things that I do
00:38:12.003 --> 00:38:12.702
when I'm teaching my
00:38:12.742 --> 00:38:13.983
Medicare course is I go to
00:38:14.043 --> 00:38:15.844
random PT websites and I
00:38:15.885 --> 00:38:17.786
show their admission paperwork.
00:38:18.226 --> 00:38:18.547
And I'm like,
00:38:18.806 --> 00:38:20.827
why are we even asking these questions?
00:38:20.867 --> 00:38:23.010
Like these questions has have no relevance,
00:38:23.289 --> 00:38:25.871
or I can get all of this information.
00:38:25.931 --> 00:38:28.333
If I get this one piece, you know,
00:38:28.393 --> 00:38:30.393
give me your Medicare subscriber ID,
00:38:30.414 --> 00:38:31.614
your name and your date of birth.
00:38:32.074 --> 00:38:32.976
I'll get your address.
00:38:33.056 --> 00:38:33.715
I'll get your phone.
00:38:33.795 --> 00:38:35.396
I'll get all of these other things.
00:38:35.416 --> 00:38:36.097
And again,
00:38:37.132 --> 00:38:39.755
we don't do that because we're so used to,
00:38:39.976 --> 00:38:41.639
Oh, well you fill out the paperwork.
00:38:41.679 --> 00:38:43.942
You answer the, how many times I've,
00:38:43.961 --> 00:38:45.804
I'm asking you guys in real world,
00:38:46.505 --> 00:38:48.708
if you see a patient and you're like,
00:38:48.728 --> 00:38:50.250
do you have a hypertension?
00:38:50.329 --> 00:38:50.530
No.
00:38:50.670 --> 00:38:51.630
Do you have diabetes?
00:38:51.731 --> 00:38:51.911
No.
00:38:52.211 --> 00:38:53.494
What medications are you taking?
00:38:53.634 --> 00:38:53.773
Well,
00:38:53.813 --> 00:38:55.896
I take like Cinepryl and Metformin and,
00:38:56.317 --> 00:38:56.817
Well, wait a minute.
00:38:56.836 --> 00:38:58.637
You just said you don't have those.
00:38:59.137 --> 00:38:59.418
Well, no,
00:38:59.478 --> 00:39:00.518
I don't have those conditions
00:39:00.539 --> 00:39:01.818
because I'm taking those drugs.
00:39:01.858 --> 00:39:02.079
Right.
00:39:02.759 --> 00:39:04.639
To ask a patient to answer
00:39:04.699 --> 00:39:06.501
health care questions on a
00:39:06.561 --> 00:39:08.902
piece of paper makes no sense to me.
00:39:08.942 --> 00:39:09.961
They are not equipped to
00:39:10.041 --> 00:39:11.302
answer those questions.
00:39:12.023 --> 00:39:12.682
And you're going to have
00:39:12.742 --> 00:39:14.083
those conversations anyway.
00:39:14.844 --> 00:39:16.244
And so that's what made me
00:39:16.304 --> 00:39:18.186
rethink my whole patient experience.
00:39:18.226 --> 00:39:18.846
I'm like, look,
00:39:19.365 --> 00:39:21.387
this person pulled into the parking lot.
00:39:21.447 --> 00:39:22.887
I saw them get out of the car.
00:39:23.329 --> 00:39:24.989
Do I really have to sit here
00:39:25.110 --> 00:39:26.489
and go into an exam room?
00:39:27.070 --> 00:39:28.451
I watched them get out of the car,
00:39:28.510 --> 00:39:29.632
close the car door.
00:39:29.851 --> 00:39:31.572
I saw if they have an assistive device.
00:39:31.753 --> 00:39:33.114
I saw them come in my clinic
00:39:33.153 --> 00:39:34.755
like they're standing at the front desk.
00:39:35.175 --> 00:39:36.655
My evaluation is finished.
00:39:37.016 --> 00:39:38.737
Let's go start making you feel better.
00:39:39.356 --> 00:39:40.637
That's what I want to work on.
00:39:41.538 --> 00:39:43.358
But I don't think we either
00:39:43.418 --> 00:39:45.199
we don't teach these skills
00:39:45.380 --> 00:39:47.882
or we don't tell therapists like, hey,
00:39:47.942 --> 00:39:50.222
you your evaluation starts
00:39:50.282 --> 00:39:53.445
at that first moment of contact.
00:39:53.565 --> 00:39:53.844
Agreed.
00:39:53.925 --> 00:39:54.885
We do it at the airport.
00:39:55.166 --> 00:39:56.106
We watch people walk.
00:39:56.206 --> 00:39:57.206
We watch people move.
00:39:57.467 --> 00:39:59.188
We analyze all of their stuff.
00:39:59.248 --> 00:39:59.547
Right.
00:40:01.088 --> 00:40:01.889
The question is.
00:40:03.409 --> 00:40:04.431
I think the question is.
00:40:05.635 --> 00:40:06.715
how does this change?
00:40:07.195 --> 00:40:08.277
So how does that change?
00:40:08.317 --> 00:40:09.478
How does that model change?
00:40:09.677 --> 00:40:10.978
If this is the way it's always been,
00:40:10.998 --> 00:40:11.599
and these are the things
00:40:11.619 --> 00:40:12.599
that are always required?
00:40:13.121 --> 00:40:13.360
I mean,
00:40:14.041 --> 00:40:15.382
Craig's pointing out HIPAA makes
00:40:15.443 --> 00:40:16.864
facts or effects necessary
00:40:16.903 --> 00:40:17.744
for plan of cares when
00:40:17.784 --> 00:40:18.704
clients use insurance,
00:40:18.724 --> 00:40:20.987
like so is it chicken or the egg?
00:40:21.007 --> 00:40:22.407
Like, how does this thing actually change?
00:40:25.088 --> 00:40:26.210
Is that not doing it?
00:40:26.449 --> 00:40:28.331
Is it, you know, is it, is it the same?
00:40:28.471 --> 00:40:29.751
Is it the same question of like,
00:40:30.152 --> 00:40:31.572
how do PTs get paid more?
00:40:31.893 --> 00:40:32.014
Well,
00:40:32.034 --> 00:40:33.614
we all have to opt out at the same
00:40:33.675 --> 00:40:35.315
time and then we'll show them demand.
00:40:35.856 --> 00:40:37.077
And my, my response,
00:40:37.097 --> 00:40:37.898
whenever I see that is,
00:40:37.918 --> 00:40:38.898
have you tried to get eight
00:40:38.938 --> 00:40:40.219
people to go to dinner on
00:40:40.259 --> 00:40:41.599
time and agree on a restaurant?
00:40:41.940 --> 00:40:42.860
You're going to get a
00:40:42.920 --> 00:40:44.001
hundred thousand physical
00:40:44.021 --> 00:40:45.163
therapists to do all
00:40:45.222 --> 00:40:45.643
something that's
00:40:45.702 --> 00:40:46.103
threatening their
00:40:46.143 --> 00:40:47.583
livelihood at the same time.
00:40:48.085 --> 00:40:49.184
I mean, that's never going to happen.
00:40:49.505 --> 00:40:50.726
So the question is, how does this, this,
00:40:50.766 --> 00:40:51.547
how does this ever actually
00:40:51.586 --> 00:40:53.047
progress or does it?
00:40:54.351 --> 00:40:55.952
I think someone like Dave, you know,
00:40:56.012 --> 00:40:57.733
Dave starts laying the groundwork.
00:40:58.914 --> 00:40:59.514
I'm shocked.
00:40:59.713 --> 00:41:01.295
I am that Dave doesn't have
00:41:01.394 --> 00:41:02.755
any kind of fax system,
00:41:02.815 --> 00:41:04.416
not even an e-fax system.
00:41:05.576 --> 00:41:06.297
But it's either going to
00:41:06.336 --> 00:41:07.077
take somebody on the
00:41:07.117 --> 00:41:08.597
provider side or somebody
00:41:08.637 --> 00:41:10.257
on the consumer side who's
00:41:10.318 --> 00:41:11.378
going to be like, no,
00:41:11.438 --> 00:41:12.699
I'm not going to do this anymore.
00:41:13.159 --> 00:41:15.500
Why am I still giving you
00:41:15.599 --> 00:41:16.639
all filling out all of
00:41:16.679 --> 00:41:18.081
these forms when you have
00:41:18.161 --> 00:41:20.601
all of that information at your disposal?
00:41:22.132 --> 00:41:23.034
I think it'll only change
00:41:23.074 --> 00:41:24.855
when the people that are asking for it,
00:41:25.416 --> 00:41:26.896
so insurance companies, right?
00:41:27.356 --> 00:41:28.257
When they actually think
00:41:28.318 --> 00:41:29.458
it's either better or
00:41:29.498 --> 00:41:31.099
cheaper or more in their
00:41:31.219 --> 00:41:32.860
interest to not require it.
00:41:33.121 --> 00:41:34.422
But for them, it doesn't add anything.
00:41:34.762 --> 00:41:35.322
Like for me,
00:41:35.362 --> 00:41:36.623
like the more documentation a
00:41:36.664 --> 00:41:37.625
PT fills out or a
00:41:37.644 --> 00:41:39.166
healthcare provider fills out,
00:41:39.487 --> 00:41:40.668
the more opportunity there
00:41:40.708 --> 00:41:41.547
is to deny something.
00:41:42.148 --> 00:41:43.449
Like you're giving them ammunition.
00:41:43.610 --> 00:41:45.291
Like the line in radio that
00:41:45.331 --> 00:41:46.311
I was taught was hand them
00:41:46.331 --> 00:41:47.393
enough microphone cable and
00:41:47.432 --> 00:41:48.574
someone will hang themselves with it.
00:41:48.833 --> 00:41:49.393
Let them talk.
00:41:49.695 --> 00:41:51.115
They will talk themselves into a box.
00:41:51.983 --> 00:41:54.943
Um, I want to go to Dave and, um,
00:41:54.983 --> 00:41:57.965
the guy who was talking about, but last,
00:41:58.025 --> 00:42:00.565
last thing, closing thought on that topic,
00:42:01.306 --> 00:42:03.427
I literally tell therapists, I'm like,
00:42:03.507 --> 00:42:04.867
look, you've got a CMS,
00:42:04.887 --> 00:42:06.027
fifteen hundred claim form.
00:42:06.047 --> 00:42:06.969
You've got all of these
00:42:07.028 --> 00:42:09.429
forms are all of these fields.
00:42:09.889 --> 00:42:10.550
Leave them blank.
00:42:10.769 --> 00:42:13.170
Do not put something in a
00:42:13.190 --> 00:42:15.371
field that isn't absolutely required.
00:42:15.952 --> 00:42:17.452
And when you're doing an evaluation,
00:42:17.492 --> 00:42:18.012
guess what?
00:42:18.652 --> 00:42:20.014
More information doesn't
00:42:20.074 --> 00:42:21.153
help justification.
00:42:21.684 --> 00:42:23.405
Do not give them anything
00:42:23.445 --> 00:42:25.885
that isn't absolutely required.
00:42:26.425 --> 00:42:29.827
Because to Jimmy's point, like all that is,
00:42:29.927 --> 00:42:31.847
is increased justification to say, well,
00:42:31.867 --> 00:42:33.469
wait a minute, you said this.
00:42:33.909 --> 00:42:35.148
If this is related to that
00:42:35.190 --> 00:42:36.469
and that ties into that and
00:42:36.489 --> 00:42:37.690
then the other part comes in,
00:42:37.891 --> 00:42:39.190
that's not a covered benefit.
00:42:39.731 --> 00:42:40.831
You give them the bare
00:42:40.891 --> 00:42:42.913
minimum to get the job done.
00:42:43.632 --> 00:42:45.873
So I know Dave's not getting
00:42:45.914 --> 00:42:46.853
a good connection.
00:42:47.414 --> 00:42:48.034
Galloway.
00:42:49.161 --> 00:42:50.041
Yeah, I've seen this guy.
00:42:50.061 --> 00:42:51.242
I don't even know his backstory.
00:42:51.262 --> 00:42:52.342
Like he showed up on my
00:42:53.181 --> 00:42:54.922
algorithm probably because, you know,
00:42:54.963 --> 00:42:56.782
ten people that I follow watch him.
00:42:56.822 --> 00:42:58.023
But he's got some unique thoughts.
00:42:58.403 --> 00:43:00.244
And you said you agree with
00:43:00.324 --> 00:43:01.264
fifty percent of what he
00:43:01.284 --> 00:43:02.925
says and disagree staunchly
00:43:03.385 --> 00:43:05.045
with fifty percent of what he says.
00:43:05.505 --> 00:43:07.045
So what do you disagree with?
00:43:08.672 --> 00:43:09.893
Let's put that on hold
00:43:09.914 --> 00:43:11.494
because Dave was the one
00:43:11.514 --> 00:43:12.777
that brought it up first, right?
00:43:13.077 --> 00:43:13.277
Right.
00:43:13.777 --> 00:43:14.018
Yeah.
00:43:14.418 --> 00:43:16.000
I want to hear what Dave has to say.
00:43:16.079 --> 00:43:18.461
I mean, effectively, he's got, you know,
00:43:18.501 --> 00:43:20.204
a hundred plus million dollars.
00:43:21.244 --> 00:43:23.166
He has the freedom to talk
00:43:23.206 --> 00:43:24.387
about certain things and
00:43:24.527 --> 00:43:25.748
choose a certain path.
00:43:25.789 --> 00:43:28.630
And I'd be curious to see what Dave says.
00:43:29.371 --> 00:43:31.094
If Dave doesn't come back,
00:43:31.353 --> 00:43:31.934
what were you going to say?
00:43:32.434 --> 00:43:32.514
Well,
00:43:32.534 --> 00:43:33.315
I was going to go to the rundown
00:43:33.335 --> 00:43:34.896
because he did share a thread.
00:43:35.356 --> 00:43:36.398
And this was so it wasn't
00:43:36.458 --> 00:43:37.418
just about like who this
00:43:37.458 --> 00:43:38.579
guy is and do we agree with him?
00:43:38.940 --> 00:43:39.739
I was sort of trying to buy
00:43:39.760 --> 00:43:40.621
time there for Dave to get
00:43:40.740 --> 00:43:41.661
back on the Wi-Fi in the
00:43:41.681 --> 00:43:42.983
diner that he's at on vacation.
00:43:43.302 --> 00:43:44.483
But he but in this thread,
00:43:44.884 --> 00:43:46.164
he Scott Galloway is
00:43:46.184 --> 00:43:47.726
talking about the war on young people.
00:43:48.447 --> 00:43:50.809
And Dave in the group chat was saying, hey,
00:43:50.889 --> 00:43:53.130
maybe it's not a business
00:43:53.190 --> 00:43:54.871
model or PT making less.
00:43:56.331 --> 00:43:58.934
His view here was it's everybody.
00:43:59.333 --> 00:44:00.614
So since nineteen seventy four,
00:44:00.735 --> 00:44:02.476
the median in median labor
00:44:02.577 --> 00:44:04.278
income is up forty percent,
00:44:04.559 --> 00:44:05.840
but the S&P five hundred is
00:44:05.880 --> 00:44:07.501
up four thousand percent.
00:44:07.961 --> 00:44:09.103
So essentially he's saying
00:44:09.384 --> 00:44:12.346
the contract was work hard, go to school.
00:44:13.146 --> 00:44:15.889
you know, grind, play by the rules.
00:44:15.969 --> 00:44:16.750
And of course you'll do
00:44:16.789 --> 00:44:17.610
better than your parents
00:44:17.650 --> 00:44:18.411
because that's the way it
00:44:18.451 --> 00:44:19.911
was for a couple of generations.
00:44:20.331 --> 00:44:22.653
But today's youth or today's
00:44:22.713 --> 00:44:23.775
worker makes less than
00:44:23.795 --> 00:44:25.096
their parents did at the same age,
00:44:25.615 --> 00:44:26.836
even with a college degree.
00:44:26.856 --> 00:44:29.179
So deeper in debt and lower income.
00:44:29.438 --> 00:44:30.559
So we got bamboozled.
00:44:31.059 --> 00:44:32.320
So he's essentially saying
00:44:32.701 --> 00:44:34.101
that it's not a resource problem,
00:44:34.121 --> 00:44:35.043
it's a values problem.
00:44:36.097 --> 00:44:37.900
We have to fix it,
00:44:38.239 --> 00:44:39.121
but all these things that
00:44:39.161 --> 00:44:42.164
he lists is not a me fixing
00:44:42.184 --> 00:44:43.204
it for myself problem.
00:44:43.686 --> 00:44:45.827
Expanded public college access,
00:44:45.907 --> 00:44:47.889
reforming tax code to reward labor,
00:44:48.550 --> 00:44:50.532
loosening zoning to lower housing costs.
00:44:50.592 --> 00:44:51.432
All these things are things
00:44:51.452 --> 00:44:53.114
that a municipality or a
00:44:53.235 --> 00:44:54.235
government would need to do.
00:44:54.976 --> 00:44:57.197
Because right now in eighty three,
00:44:57.297 --> 00:44:58.818
sixty percent of thirty
00:44:58.878 --> 00:45:00.980
year olds had one child.
00:45:01.099 --> 00:45:02.161
Today it's twenty seven.
00:45:02.380 --> 00:45:04.101
So like we've we've halved
00:45:04.541 --> 00:45:05.902
and this is not like this
00:45:05.922 --> 00:45:07.503
is not a we're sterile
00:45:07.543 --> 00:45:09.264
problem or people don't enjoy sex.
00:45:09.704 --> 00:45:11.266
This is we understand math
00:45:11.306 --> 00:45:11.885
and we're saying,
00:45:12.246 --> 00:45:14.168
do I want to be child poor?
00:45:14.427 --> 00:45:14.588
Like,
00:45:14.648 --> 00:45:15.789
do I want to be able to really take
00:45:15.809 --> 00:45:18.349
care of one kid or sort of, OK,
00:45:18.389 --> 00:45:20.190
take care of two or three?
00:45:21.931 --> 00:45:23.072
Housing prices have three
00:45:23.132 --> 00:45:24.474
acts since nineteen sixty three.
00:45:24.793 --> 00:45:25.934
Student debt is over one
00:45:25.974 --> 00:45:27.496
point three trillion
00:45:27.536 --> 00:45:30.197
dollars and depression,
00:45:30.257 --> 00:45:31.237
self-harm and loneliness.
00:45:31.277 --> 00:45:31.978
So we're poorer.
00:45:32.298 --> 00:45:33.880
We're more unhappy and we're
00:45:33.920 --> 00:45:35.960
more in debt than the people before us.
00:45:36.081 --> 00:45:37.663
And I think over the last
00:45:37.682 --> 00:45:38.282
couple of years they've
00:45:38.322 --> 00:45:39.724
charted the average life
00:45:39.764 --> 00:45:41.445
expectancy has actually gone down,
00:45:41.905 --> 00:45:43.025
even though we're smarter.
00:45:43.186 --> 00:45:44.266
Why is this happening?
00:45:44.867 --> 00:45:46.288
And depending on who you talk to,
00:45:46.307 --> 00:45:47.588
they'll list the reasons why it is.
00:45:48.110 --> 00:45:49.349
But they're saying, well,
00:45:49.369 --> 00:45:50.490
who benefits from this?
00:45:50.990 --> 00:45:51.231
Well,
00:45:52.132 --> 00:45:53.853
Older Americans, people, seventy and up,
00:45:53.952 --> 00:45:54.653
got rich,
00:45:55.034 --> 00:45:56.295
but then closed the door behind
00:45:56.335 --> 00:45:58.235
them to secure themselves.
00:45:58.315 --> 00:45:59.596
Those are the people that were in power.
00:45:59.655 --> 00:46:02.157
So over seventies now hold
00:46:02.318 --> 00:46:03.418
thirty percent of US health
00:46:03.458 --> 00:46:04.079
called wealth.
00:46:04.498 --> 00:46:05.900
That's up from nineteen
00:46:05.920 --> 00:46:07.360
percent in nineteen eighty nine.
00:46:07.400 --> 00:46:08.722
That is a big, big difference.
00:46:09.422 --> 00:46:10.342
The example here is
00:46:10.422 --> 00:46:11.463
Harvard's endowment has
00:46:11.483 --> 00:46:12.523
grown five hundred percent.
00:46:13.043 --> 00:46:13.965
since eighty but their
00:46:13.985 --> 00:46:14.985
freshman class hasn't
00:46:15.005 --> 00:46:15.885
changed so they've gotten
00:46:15.945 --> 00:46:16.666
richer but they're not
00:46:16.686 --> 00:46:17.967
helping more people I would
00:46:17.987 --> 00:46:18.827
push back on the harvard
00:46:18.867 --> 00:46:19.708
thing they sort of like
00:46:20.047 --> 00:46:21.369
research a bunch of things
00:46:21.429 --> 00:46:22.730
that they sort of give away
00:46:22.769 --> 00:46:24.311
to the world and cure
00:46:24.351 --> 00:46:25.291
different things or figure
00:46:25.311 --> 00:46:27.012
things out um so
00:46:27.052 --> 00:46:28.494
essentially he was uh
00:46:28.574 --> 00:46:29.914
dave's reason for pointing
00:46:29.934 --> 00:46:31.255
this out with galloway was
00:46:31.856 --> 00:46:33.175
is it a we doing it wrong
00:46:33.215 --> 00:46:34.657
problem or is the system
00:46:34.697 --> 00:46:35.938
sort of stacked against us
00:46:36.338 --> 00:46:38.420
and pt and healthcare is
00:46:38.500 --> 00:46:39.659
not immune from all of this
00:46:39.721 --> 00:46:41.842
in every industry no matter what you are
00:46:42.903 --> 00:46:44.746
And so my issue with all of
00:46:44.786 --> 00:46:48.230
that is that that is a very
00:46:48.570 --> 00:46:50.132
victim mentality.
00:46:50.213 --> 00:46:51.614
That is a, hey,
00:46:51.775 --> 00:46:53.155
it makes you feel good
00:46:53.195 --> 00:46:54.418
because you're failing and
00:46:54.438 --> 00:46:55.059
I'm going to give you all
00:46:55.079 --> 00:46:55.980
the reasons why you're
00:46:56.019 --> 00:46:56.800
failing and you're going to
00:46:56.820 --> 00:46:58.523
blame all the successful people.
00:46:59.056 --> 00:47:01.617
for your insecurities and your failures,
00:47:01.958 --> 00:47:02.938
that doesn't help anyone.
00:47:02.978 --> 00:47:04.199
That doesn't help anything.
00:47:04.619 --> 00:47:06.000
I'm sure every generation
00:47:06.019 --> 00:47:07.141
can make the same argument
00:47:07.181 --> 00:47:09.442
in some capacity for that.
00:47:09.521 --> 00:47:11.563
The reality is there are
00:47:11.623 --> 00:47:13.523
successful young people in this world.
00:47:13.943 --> 00:47:16.025
Just because more are not
00:47:16.106 --> 00:47:17.485
successful doesn't mean
00:47:17.525 --> 00:47:19.768
that the system is sacked against them.
00:47:20.148 --> 00:47:20.708
And if you're going to
00:47:20.728 --> 00:47:21.688
cherry pick a whole bunch
00:47:21.728 --> 00:47:22.869
of stats on one side,
00:47:23.170 --> 00:47:24.170
let's cherry pick a whole
00:47:24.190 --> 00:47:25.550
bunch of stats on the other side.
00:47:26.130 --> 00:47:28.311
And so this is the
00:47:28.331 --> 00:47:29.652
fundamental problem that I
00:47:29.692 --> 00:47:32.052
have with his general content.
00:47:32.753 --> 00:47:33.273
I like him.
00:47:33.494 --> 00:47:34.353
I like his ideas.
00:47:34.474 --> 00:47:35.315
I've watched them on my
00:47:35.355 --> 00:47:37.195
first Million podcast and a
00:47:37.215 --> 00:47:38.235
bunch of other shows.
00:47:39.275 --> 00:47:40.516
I just try to balance the
00:47:40.556 --> 00:47:43.858
propaganda with what...
00:47:44.398 --> 00:47:45.938
the value that he might be
00:47:45.978 --> 00:47:47.420
able to deliver to some people.
00:47:47.840 --> 00:47:48.902
He's kind of crossed the
00:47:48.942 --> 00:47:50.063
tipping point for me.
00:47:50.643 --> 00:47:51.983
I don't even click on the
00:47:52.063 --> 00:47:53.164
interviews anymore because
00:47:53.204 --> 00:47:54.726
it's just too far down that
00:47:54.806 --> 00:47:56.007
victimhood mentality.
00:47:56.706 --> 00:47:57.987
I do like identifying a problem.
00:47:58.246 --> 00:47:59.128
Like, hey, listen,
00:47:59.148 --> 00:48:00.068
there are some things out
00:48:00.088 --> 00:48:01.148
there that are set up where
00:48:01.168 --> 00:48:02.268
if you try to fight against it,
00:48:02.307 --> 00:48:02.949
you're going to lose.
00:48:03.289 --> 00:48:04.349
So don't fight that.
00:48:04.409 --> 00:48:05.449
Figure it out somewhere else.
00:48:06.768 --> 00:48:08.329
I did the math a few months
00:48:08.369 --> 00:48:10.150
ago that said I was paying
00:48:10.190 --> 00:48:11.190
off my student loans at a
00:48:11.271 --> 00:48:12.891
pretty good clip, well above average.
00:48:12.911 --> 00:48:14.391
And I did the math and said,
00:48:14.510 --> 00:48:15.130
if I paid this,
00:48:15.692 --> 00:48:16.592
if I paid seventy two
00:48:16.612 --> 00:48:17.891
thousand dollars off at the
00:48:17.992 --> 00:48:18.891
interest rate I had,
00:48:18.931 --> 00:48:19.472
I was going to pay a
00:48:19.532 --> 00:48:21.032
quarter million dollars over ten years.
00:48:21.987 --> 00:48:22.809
Quarter million dollars,
00:48:22.829 --> 00:48:23.869
one hundred eighty thousand
00:48:23.889 --> 00:48:25.291
dollars in interest on seventy thousand.
00:48:25.590 --> 00:48:26.351
So I did the math that I'd
00:48:26.371 --> 00:48:27.211
rather be poor for two
00:48:27.231 --> 00:48:28.233
years and not go on
00:48:28.253 --> 00:48:29.494
vacations for the next two years.
00:48:30.134 --> 00:48:30.434
Jimmy,
00:48:30.494 --> 00:48:31.454
in twenty years is going to
00:48:31.474 --> 00:48:32.076
appreciate that.
00:48:32.496 --> 00:48:35.057
Like that wasn't that wasn't the way,
00:48:35.617 --> 00:48:36.398
you know, two decades,
00:48:36.438 --> 00:48:37.380
two generations ago.
00:48:37.460 --> 00:48:37.599
Right.
00:48:37.619 --> 00:48:38.701
People talked all about all
00:48:38.721 --> 00:48:40.001
the time about working a
00:48:40.061 --> 00:48:41.503
summer job to pay off college.
00:48:41.922 --> 00:48:42.063
Well,
00:48:42.123 --> 00:48:43.224
I could just get pissed off that
00:48:43.244 --> 00:48:44.266
college is expensive,
00:48:44.487 --> 00:48:45.447
but I signed into that.
00:48:45.768 --> 00:48:47.110
So I decided to be poor now
00:48:47.291 --> 00:48:48.411
and worked extra now.
00:48:48.853 --> 00:48:49.994
And I didn't, and I'm not going to,
00:48:50.235 --> 00:48:52.478
it's not the give up the latte a day,
00:48:52.538 --> 00:48:53.099
whatever it was.
00:48:53.199 --> 00:48:53.539
No, no, no.
00:48:53.579 --> 00:48:54.380
It was bite very,
00:48:54.420 --> 00:48:55.702
very hard on your bank
00:48:55.742 --> 00:48:57.003
account and understand that
00:48:57.704 --> 00:48:58.846
you want to make sure you're secure.
00:48:59.226 --> 00:49:00.706
I understand what he's saying here,
00:49:00.786 --> 00:49:01.407
but I agree.
00:49:01.788 --> 00:49:02.548
And, you know,
00:49:02.588 --> 00:49:03.710
sort of both sides
00:49:03.889 --> 00:49:05.650
understand how the game works.
00:49:05.690 --> 00:49:07.452
The game is get people riled up.
00:49:07.733 --> 00:49:08.472
If they're riled up,
00:49:08.492 --> 00:49:09.333
they love or hate you.
00:49:09.673 --> 00:49:10.655
And both of those things,
00:49:11.014 --> 00:49:11.795
both of those things are
00:49:12.096 --> 00:49:13.097
good for business.
00:49:13.416 --> 00:49:14.577
If you're in the attention business.
00:49:15.157 --> 00:49:16.838
yeah yeah and and I've
00:49:16.918 --> 00:49:17.778
played the game the other
00:49:17.818 --> 00:49:19.280
way you know I've put out
00:49:19.360 --> 00:49:20.842
posts where I'm like I
00:49:20.902 --> 00:49:22.422
understand everybody I just
00:49:22.463 --> 00:49:23.704
watched a little video clip
00:49:23.724 --> 00:49:24.485
where they were showing
00:49:24.525 --> 00:49:25.284
like a mcdonald's
00:49:25.324 --> 00:49:27.086
commercial and you get two
00:49:27.106 --> 00:49:28.427
big macs and drinks and
00:49:28.467 --> 00:49:30.108
fries for two dollars and
00:49:30.409 --> 00:49:32.650
fifty eight cents uh now
00:49:32.710 --> 00:49:33.831
it's twenty five dollars
00:49:33.871 --> 00:49:34.972
and sixty eight cents you
00:49:34.992 --> 00:49:36.753
know but on the flip side
00:49:37.614 --> 00:49:39.375
I was also the person who
00:49:39.414 --> 00:49:40.596
spent seven thousand
00:49:40.635 --> 00:49:41.936
dollars on one hundred
00:49:41.976 --> 00:49:43.635
thousand words of content
00:49:43.775 --> 00:49:44.936
in two thousand twenty
00:49:44.976 --> 00:49:47.677
three that I can now get
00:49:47.717 --> 00:49:48.797
for twenty dollars.
00:49:49.157 --> 00:49:51.398
You know, like there have been some.
00:49:51.478 --> 00:49:51.818
Yes,
00:49:52.018 --> 00:49:54.358
my house today is worth double what it
00:49:54.438 --> 00:49:56.778
was when I bought it in two thousand six.
00:49:57.358 --> 00:49:58.478
That's horrible if I want to
00:49:58.498 --> 00:49:59.338
buy a house today.
00:49:59.500 --> 00:49:59.900
Right.
00:49:59.940 --> 00:50:01.159
But on the flip side.
00:50:02.119 --> 00:50:03.862
There is access to AI and
00:50:03.882 --> 00:50:06.364
other technology that now I
00:50:06.384 --> 00:50:08.146
can run a clinic just as
00:50:08.206 --> 00:50:09.387
profitably with three
00:50:09.427 --> 00:50:10.949
people that I used to have
00:50:10.989 --> 00:50:13.530
to hire ten people for, you know.
00:50:13.610 --> 00:50:15.172
So there's always going to
00:50:15.213 --> 00:50:16.594
be opportunities and we see
00:50:16.653 --> 00:50:17.315
it all the time.
00:50:17.355 --> 00:50:19.896
We see young people that are doing things,
00:50:20.338 --> 00:50:21.639
generating millions of
00:50:21.699 --> 00:50:24.322
dollars that are no smarter
00:50:24.342 --> 00:50:26.143
than anyone watching this show right now.
00:50:27.344 --> 00:50:29.005
They just chose a different path.
00:50:29.065 --> 00:50:30.867
So we can acknowledge the
00:50:30.907 --> 00:50:31.786
golden handcuffs.
00:50:31.847 --> 00:50:32.608
We can say, look,
00:50:33.088 --> 00:50:34.088
I spent a lot of money on
00:50:34.108 --> 00:50:35.168
my college degree.
00:50:35.949 --> 00:50:37.150
I know that I've got these
00:50:37.210 --> 00:50:38.110
responsibilities,
00:50:38.170 --> 00:50:40.251
but if finance is important to me,
00:50:40.672 --> 00:50:41.853
financial security,
00:50:41.893 --> 00:50:43.054
financial independence,
00:50:43.474 --> 00:50:44.494
then maybe I'm going to go
00:50:44.514 --> 00:50:45.596
where the money is.
00:50:45.976 --> 00:50:47.817
And then I can come back to
00:50:47.836 --> 00:50:49.257
the thing that I'm passionate about.
00:50:49.697 --> 00:50:50.878
Like we all have to clean
00:50:50.898 --> 00:50:52.039
the toilet at some point.
00:50:52.639 --> 00:50:54.420
Nobody loves cleaning a toilet,
00:50:54.880 --> 00:50:55.681
but it's just something
00:50:55.702 --> 00:50:56.541
that needs to get done.
00:50:56.601 --> 00:50:58.782
So go do that and then come
00:50:58.802 --> 00:51:00.063
back to the thing that you love.
00:51:00.923 --> 00:51:02.144
You had a post every day
00:51:02.244 --> 00:51:04.826
about love and the way to
00:51:04.846 --> 00:51:06.547
get work life balance is to
00:51:06.586 --> 00:51:07.427
work on something you don't
00:51:07.467 --> 00:51:08.208
care that much about.
00:51:08.608 --> 00:51:09.789
And that pissed people off.
00:51:11.237 --> 00:51:12.717
tell, tell me why you wrote it.
00:51:12.898 --> 00:51:14.378
And I sort of agree with you.
00:51:14.940 --> 00:51:15.199
Yeah.
00:51:15.219 --> 00:51:15.420
Like,
00:51:15.559 --> 00:51:18.282
I mean how all this fantasy about like,
00:51:18.322 --> 00:51:19.302
do what you love and you'll
00:51:19.322 --> 00:51:20.623
never work a day in your life.
00:51:20.764 --> 00:51:21.445
Total BS.
00:51:21.585 --> 00:51:22.525
Like the,
00:51:23.045 --> 00:51:24.867
the best professional athletes
00:51:25.268 --> 00:51:26.528
spend the majority of their
00:51:26.588 --> 00:51:28.050
time doing things they hate
00:51:28.490 --> 00:51:29.490
just so they have a
00:51:29.570 --> 00:51:31.172
fraction of the time doing
00:51:31.233 --> 00:51:32.233
something that they love.
00:51:32.673 --> 00:51:35.016
But you know, if I don't want
00:51:35.969 --> 00:51:38.871
that emotion to control my existence,
00:51:38.891 --> 00:51:40.172
like the highs and the lows,
00:51:40.231 --> 00:51:41.413
if I wanna cut some of
00:51:41.452 --> 00:51:43.653
those peaks and troughs,
00:51:43.795 --> 00:51:45.215
you do something you're good at,
00:51:45.255 --> 00:51:46.275
but maybe not something
00:51:46.295 --> 00:51:47.916
you're crazy passionate about.
00:51:48.396 --> 00:51:50.898
Like I'm good at this, whatever,
00:51:50.938 --> 00:51:51.398
accounting.
00:51:52.018 --> 00:51:53.760
I've got a mind for organization.
00:51:54.161 --> 00:51:56.202
I don't love accounting, but I can do it.
00:51:56.342 --> 00:51:57.262
I can do it well.
00:51:57.402 --> 00:51:58.963
I can make a great living at it.
00:51:59.364 --> 00:52:01.744
So I spend my time making my
00:52:01.804 --> 00:52:02.985
money in accounting
00:52:03.666 --> 00:52:05.590
But then on the side, I have my passion.
00:52:06.492 --> 00:52:07.373
I always say cooking.
00:52:07.414 --> 00:52:08.094
I love cooking.
00:52:08.155 --> 00:52:08.936
I cook every day.
00:52:09.016 --> 00:52:10.059
I cook three meals a day.
00:52:10.099 --> 00:52:11.161
I'll cook six meals a day.
00:52:12.429 --> 00:52:14.172
I would never want to open a
00:52:14.271 --> 00:52:16.172
restaurant because I will
00:52:16.193 --> 00:52:17.614
immediately hate cooking
00:52:17.833 --> 00:52:19.255
when my mortgage and my
00:52:19.335 --> 00:52:21.157
livelihood is tied to cooking.
00:52:21.717 --> 00:52:23.039
And I'm not cooking because
00:52:23.099 --> 00:52:24.219
I love cooking anymore,
00:52:24.260 --> 00:52:25.681
but I'm cooking to make money.
00:52:25.920 --> 00:52:27.842
That is the worst thing to possibly do.
00:52:28.242 --> 00:52:30.043
So if you love helping people,
00:52:30.585 --> 00:52:31.826
maybe helping people for
00:52:31.885 --> 00:52:33.246
money is not the thing you
00:52:33.266 --> 00:52:35.128
should do and go do
00:52:35.188 --> 00:52:36.889
something else to fill the bank account.
00:52:37.355 --> 00:52:38.195
I told this story before
00:52:38.215 --> 00:52:39.074
when I was in college.
00:52:39.416 --> 00:52:40.735
I was like, you know what's cool?
00:52:41.315 --> 00:52:42.175
Bars are cool.
00:52:42.456 --> 00:52:43.257
I want to own a bar.
00:52:43.757 --> 00:52:44.996
And my Uncle Frank owned a bar.
00:52:45.336 --> 00:52:46.577
And I don't know if it was brilliance,
00:52:47.057 --> 00:52:47.577
genius,
00:52:47.677 --> 00:52:49.318
or just sheer accident that he said, well,
00:52:49.338 --> 00:52:49.518
hey,
00:52:49.538 --> 00:52:51.278
the summer between junior and senior year,
00:52:51.659 --> 00:52:54.079
I was interning at K-Rock
00:52:54.099 --> 00:52:54.840
where Howard Stern was an
00:52:54.880 --> 00:52:55.860
intern because I was also like,
00:52:55.920 --> 00:52:56.619
maybe radio.
00:52:56.920 --> 00:52:58.221
And I did both for a summer.
00:52:58.501 --> 00:52:59.460
At the end of the summer, I mean,
00:52:59.481 --> 00:53:00.880
I had a ton of fun doing both jobs.
00:53:01.282 --> 00:53:02.041
But at the end of the summer,
00:53:02.081 --> 00:53:03.001
Uncle Frank came to me and goes,
00:53:03.262 --> 00:53:04.521
so what are the thoughts on owning a bar?
00:53:04.581 --> 00:53:06.003
And I said, I want to go to bars.
00:53:06.123 --> 00:53:06.663
I think I want to go.
00:53:06.822 --> 00:53:07.503
go to bars.
00:53:07.523 --> 00:53:09.083
I want to hang out at bars
00:53:09.123 --> 00:53:10.045
for a little while and then
00:53:10.105 --> 00:53:10.905
go do other stuff.
00:53:11.364 --> 00:53:12.766
And that's what I wanted my outlet to be.
00:53:13.146 --> 00:53:13.967
Even though, I mean,
00:53:14.007 --> 00:53:15.166
at the time it was a pretty
00:53:15.206 --> 00:53:16.788
lucrative job to just be a bartender.
00:53:16.807 --> 00:53:17.788
It's a cash business.
00:53:18.268 --> 00:53:19.208
Cash was right in front of you.
00:53:19.228 --> 00:53:19.809
By the end of the night,
00:53:19.829 --> 00:53:21.269
you got paid every night on time.
00:53:21.670 --> 00:53:23.130
And even though I was like, you know,
00:53:23.170 --> 00:53:23.550
twenty,
00:53:23.771 --> 00:53:25.132
twenty years old knowing I don't
00:53:25.152 --> 00:53:25.711
want to do this when I'm
00:53:25.751 --> 00:53:27.813
forty one and to get what out of it,
00:53:27.833 --> 00:53:30.795
what I would need to put so much into it,
00:53:30.855 --> 00:53:31.894
I wouldn't get enough out of it.
00:53:31.976 --> 00:53:33.695
I said, not my thing.
00:53:33.735 --> 00:53:34.556
So I went and did another thing.
00:53:35.137 --> 00:53:36.641
Did I ever tell you about my
00:53:36.681 --> 00:53:37.503
mom's nightclub?
00:53:37.923 --> 00:53:39.467
No, your mom at a nightclub?
00:53:39.809 --> 00:53:39.949
Yeah.
00:53:41.152 --> 00:53:41.711
So this will be an
00:53:41.751 --> 00:53:43.193
interesting story for everyone.
00:53:43.853 --> 00:53:45.175
I've had such a random
00:53:46.315 --> 00:53:47.836
existence throughout my life.
00:53:48.237 --> 00:53:48.978
There was a phase.
00:53:49.458 --> 00:53:51.239
So my mom came from South America.
00:53:51.478 --> 00:53:53.019
She was the first in her family.
00:53:53.081 --> 00:53:54.400
She immigrated to the US.
00:53:54.420 --> 00:53:56.503
She got a job in Queens, New York,
00:53:57.202 --> 00:53:58.643
and then kind of grew and
00:53:58.764 --> 00:53:59.764
bought real estate.
00:53:59.844 --> 00:54:01.847
And this was a teenager coming,
00:54:02.226 --> 00:54:03.427
didn't even speak the language.
00:54:03.668 --> 00:54:05.869
So this was kind of her by nature.
00:54:06.489 --> 00:54:07.590
She always loved the business,
00:54:07.630 --> 00:54:08.672
was always an entrepreneur.
00:54:09.639 --> 00:54:11.641
Her dream had always been to
00:54:11.860 --> 00:54:13.123
own a Spanish nightclub.
00:54:13.682 --> 00:54:15.364
And so when she had kind of
00:54:15.385 --> 00:54:16.505
gotten out of the fashion
00:54:16.545 --> 00:54:17.668
industry and what she was
00:54:17.728 --> 00:54:19.929
doing for most of her life,
00:54:20.391 --> 00:54:22.552
she bought a restaurant down in Bradenton,
00:54:22.572 --> 00:54:23.072
Florida.
00:54:23.614 --> 00:54:25.036
It was a huge building.
00:54:25.835 --> 00:54:27.117
They converted it from
00:54:27.177 --> 00:54:28.840
full-time restaurant with a
00:54:28.920 --> 00:54:30.320
full liquor license into a
00:54:30.380 --> 00:54:31.181
Latin nightclub.
00:54:32.123 --> 00:54:33.623
And she tried to do what she
00:54:33.643 --> 00:54:34.824
thought everybody did.
00:54:34.864 --> 00:54:36.043
You're open seven days a
00:54:36.083 --> 00:54:37.184
week and you do all these things.
00:54:37.204 --> 00:54:38.385
And she was like, no, no, no, no,
00:54:38.425 --> 00:54:39.204
that's not working.
00:54:39.804 --> 00:54:41.266
She got rid of everything.
00:54:41.846 --> 00:54:44.186
She went to only one night a week.
00:54:45.047 --> 00:54:47.427
She could fit about six hundred occupancy,
00:54:47.487 --> 00:54:49.387
six hundred people in the building.
00:54:49.867 --> 00:54:51.188
She charged a twenty dollar
00:54:51.228 --> 00:54:53.228
cover so that she she had
00:54:53.268 --> 00:54:55.090
kind of a higher level clientele,
00:54:55.750 --> 00:54:59.590
but no glasses, no bottled beer.
00:55:00.150 --> 00:55:01.652
It was only canned beer.
00:55:02.152 --> 00:55:03.632
You only had three choices.
00:55:03.693 --> 00:55:05.614
It was like Corona, Bud Light,
00:55:05.655 --> 00:55:06.596
and something else.
00:55:07.896 --> 00:55:10.018
All mixed drinks came in plastic cups,
00:55:10.038 --> 00:55:11.418
so nobody got into fights
00:55:11.480 --> 00:55:12.659
and people weren't getting
00:55:13.001 --> 00:55:14.081
cut with glass.
00:55:15.422 --> 00:55:16.483
She hired a couple of local
00:55:16.523 --> 00:55:18.505
police and had a security team.
00:55:18.704 --> 00:55:20.527
And I mean, it was just...
00:55:21.086 --> 00:55:22.268
printing cash.
00:55:22.909 --> 00:55:24.831
I remember growing up as a kid,
00:55:25.132 --> 00:55:25.753
she'd be like, Hey,
00:55:25.773 --> 00:55:26.454
can you get me something
00:55:26.474 --> 00:55:27.215
out of the closet?
00:55:27.295 --> 00:55:28.717
I'd go in and it'd be a
00:55:28.817 --> 00:55:30.239
stack of five thousand
00:55:30.278 --> 00:55:32.161
dollars in twenties just
00:55:32.201 --> 00:55:34.804
because she had so much cash everywhere.
00:55:36.126 --> 00:55:37.327
And, you know,
00:55:37.447 --> 00:55:39.148
I learned so many lessons through that.
00:55:39.188 --> 00:55:40.527
I became a bartender and I
00:55:40.547 --> 00:55:42.007
would serve drinks and all
00:55:42.068 --> 00:55:42.989
of these different things.
00:55:43.048 --> 00:55:46.148
But I just think, like you said,
00:55:46.309 --> 00:55:48.469
you've got this idea of
00:55:48.670 --> 00:55:50.369
what you think you want and
00:55:50.389 --> 00:55:52.411
then you get into it and then you're like,
00:55:52.590 --> 00:55:54.751
oh, that's not actually what I want.
00:55:55.271 --> 00:55:55.931
Patient comes in.
00:55:55.972 --> 00:55:56.811
I've got shoulder pain.
00:55:56.851 --> 00:55:57.891
I want to throw the football.
00:55:58.251 --> 00:55:59.472
OK, let's start lifting weights.
00:55:59.532 --> 00:56:00.492
No, I don't want to do that.
00:56:01.693 --> 00:56:03.393
There's a disconnect between
00:56:03.434 --> 00:56:04.713
what we think we want and
00:56:04.753 --> 00:56:05.795
what we actually want.
00:56:05.855 --> 00:56:07.295
I think I want to throw a football.
00:56:07.655 --> 00:56:08.476
I actually just want my
00:56:08.496 --> 00:56:09.476
shoulder to stop hurting.
00:56:09.695 --> 00:56:09.876
Right.
00:56:10.155 --> 00:56:10.717
I don't care.
00:56:11.016 --> 00:56:12.036
I'm happy with the dream.
00:56:12.436 --> 00:56:12.697
Right.
00:56:13.358 --> 00:56:13.538
Yeah.
00:56:13.577 --> 00:56:14.478
People want the result,
00:56:14.498 --> 00:56:16.059
but not the process to get the result.
00:56:16.139 --> 00:56:16.699
I'm very sorry.
00:56:16.719 --> 00:56:18.239
That's what makes it unachievable,
00:56:18.440 --> 00:56:19.320
which is funny too,
00:56:19.340 --> 00:56:20.960
because now like the whole Ozempic
00:56:21.681 --> 00:56:23.460
And those things are coming out.
00:56:23.601 --> 00:56:24.802
And and there was, you know,
00:56:24.862 --> 00:56:25.902
Corey Doctorow.
00:56:26.541 --> 00:56:27.681
He writes like he writes
00:56:27.722 --> 00:56:29.762
like he wrote for like the
00:56:29.882 --> 00:56:31.802
website or still does for Boing Boing.
00:56:31.842 --> 00:56:33.242
Essentially, he's just like this tech guy.
00:56:33.884 --> 00:56:34.664
And I started reading some
00:56:34.684 --> 00:56:36.324
of his stuff ten to fifteen years ago,
00:56:36.403 --> 00:56:37.443
being like, this is cool.
00:56:37.483 --> 00:56:38.304
This is sci fi.
00:56:38.684 --> 00:56:40.465
And then slowly after I
00:56:40.485 --> 00:56:41.364
stopped reading his books,
00:56:41.425 --> 00:56:41.985
the stuff that he was
00:56:42.045 --> 00:56:43.626
talking about started happening.
00:56:43.786 --> 00:56:44.945
Like he was the first person
00:56:44.965 --> 00:56:46.606
I ever like read a fiction
00:56:46.646 --> 00:56:48.005
book about three printing
00:56:48.425 --> 00:56:49.527
before I ever heard any
00:56:49.626 --> 00:56:50.646
article on three printing.
00:56:51.146 --> 00:56:52.206
And he talked about.
00:56:53.068 --> 00:56:54.568
Three D printing and what would happen?
00:56:54.648 --> 00:56:55.188
Ten years.
00:56:55.829 --> 00:56:57.108
What will that do to the economy?
00:56:57.128 --> 00:56:58.449
What will that do to value?
00:56:58.489 --> 00:56:59.489
Where does value shift?
00:56:59.530 --> 00:57:01.670
If I can just steal a plan
00:57:02.050 --> 00:57:03.371
from an object that you
00:57:03.411 --> 00:57:04.431
took years to figure out
00:57:04.452 --> 00:57:05.632
how to make an ingenuity to make,
00:57:05.672 --> 00:57:06.672
I can just download it and
00:57:06.692 --> 00:57:07.411
then print it myself.
00:57:07.431 --> 00:57:08.193
I don't need you anymore.
00:57:09.112 --> 00:57:09.833
In parallel,
00:57:09.873 --> 00:57:10.514
he was talking about
00:57:10.554 --> 00:57:12.014
biohacking and talking
00:57:12.034 --> 00:57:13.014
about one of the characters
00:57:13.034 --> 00:57:14.956
was always was a genius,
00:57:14.996 --> 00:57:16.777
but always obese and overweight.
00:57:17.097 --> 00:57:18.157
But he started doing this
00:57:18.557 --> 00:57:19.717
biohacking thing.
00:57:20.139 --> 00:57:21.818
And of course, now he became this version,
00:57:21.938 --> 00:57:22.639
a good looking,
00:57:22.780 --> 00:57:24.960
a good looking guy in shape,
00:57:25.021 --> 00:57:26.621
but didn't have to do any of the stuff.
00:57:27.242 --> 00:57:28.063
He, in turn,
00:57:28.123 --> 00:57:29.864
had to ingest like six
00:57:29.905 --> 00:57:31.327
thousand calories a day or
00:57:31.367 --> 00:57:32.628
something to keep up with.
00:57:32.909 --> 00:57:34.690
It was an increased metabolism drug,
00:57:34.971 --> 00:57:35.472
essentially.
00:57:36.472 --> 00:57:37.434
But what that did to his
00:57:37.494 --> 00:57:39.496
life in the later years was not good.
00:57:39.657 --> 00:57:40.418
And I'm looking at this
00:57:40.438 --> 00:57:41.960
saying these people say parallel.
00:57:42.179 --> 00:57:43.101
They want the result,
00:57:43.161 --> 00:57:44.583
but aren't doing the work.
00:57:44.663 --> 00:57:45.784
But they're like, well, I can get a pill.
00:57:46.670 --> 00:57:48.271
or I can get a shot and I'll get that.
00:57:48.692 --> 00:57:49.251
Yes.
00:57:49.612 --> 00:57:51.273
We talk about what I, my right.
00:57:51.353 --> 00:57:53.295
I have the right to be in shape,
00:57:53.777 --> 00:57:55.177
but not the responsibilities.
00:57:55.257 --> 00:57:56.878
And this is political or this is,
00:57:57.260 --> 00:57:58.059
this is just math.
00:57:58.481 --> 00:57:58.800
Yes.
00:57:58.880 --> 00:57:59.842
You get rights.
00:58:00.161 --> 00:58:01.282
What people forget to talk
00:58:01.302 --> 00:58:02.724
about is the responsibility
00:58:02.744 --> 00:58:04.746
that you are actually you, uh,
00:58:04.766 --> 00:58:06.208
that you owe to that, whether that be,
00:58:06.628 --> 00:58:09.309
political and government or biology?
00:58:09.429 --> 00:58:09.791
Yes,
00:58:09.951 --> 00:58:11.411
I'm injecting something and it's going
00:58:11.452 --> 00:58:12.532
to make me lose weight.
00:58:12.952 --> 00:58:14.134
What else are you
00:58:14.213 --> 00:58:15.554
responsible for that it's
00:58:15.755 --> 00:58:16.876
also going to be doing?
00:58:16.976 --> 00:58:18.657
I think people rush in for those rights,
00:58:18.697 --> 00:58:19.378
the outcomes,
00:58:20.117 --> 00:58:21.820
and they don't stick around
00:58:21.840 --> 00:58:22.519
too long for those
00:58:22.559 --> 00:58:26.903
responsibilities or when the bill comes,
00:58:26.923 --> 00:58:28.003
when the check comes due,
00:58:28.224 --> 00:58:29.405
they don't want to pay it, of course.
00:58:29.826 --> 00:58:29.925
Yeah.
00:58:30.065 --> 00:58:30.346
All right.
00:58:30.365 --> 00:58:31.367
So Dave's somewhere in a
00:58:31.427 --> 00:58:32.387
diner in South Jersey.
00:58:32.407 --> 00:58:33.186
Want to do parting shots?
00:58:33.626 --> 00:58:34.447
Yeah, let's do it.
00:58:34.487 --> 00:58:38.989
So Larry Benz, I just saw his article.
00:58:39.088 --> 00:58:40.989
He's talking about Ozempic and how,
00:58:41.190 --> 00:58:41.429
you know,
00:58:41.449 --> 00:58:42.411
what the role physical
00:58:42.451 --> 00:58:43.251
therapists are going to
00:58:43.291 --> 00:58:46.391
play in that whole weight
00:58:46.431 --> 00:58:47.753
loss Ozempic world.
00:58:48.393 --> 00:58:50.293
Um, if you're not,
00:58:50.494 --> 00:58:51.494
my parting shot is if you
00:58:51.514 --> 00:58:52.795
guys aren't out there,
00:58:52.856 --> 00:58:53.896
like seeing what the
00:58:53.916 --> 00:58:55.016
thought leaders are talking
00:58:55.056 --> 00:58:57.539
about inside and outside the profession.
00:58:57.579 --> 00:58:57.639
Uh,
00:58:58.599 --> 00:59:00.601
I was on an interview yesterday with
00:59:00.681 --> 00:59:02.742
Neil Trickett from practice promotions,
00:59:02.902 --> 00:59:04.702
and we talked about, you know,
00:59:04.842 --> 00:59:05.824
who do I follow?
00:59:05.864 --> 00:59:06.744
Who do I look at?
00:59:06.864 --> 00:59:08.626
I don't look at anybody within the field.
00:59:09.786 --> 00:59:10.467
And they're great.
00:59:10.626 --> 00:59:13.409
I just I want new ideas, fresh ideas,
00:59:13.469 --> 00:59:14.670
different concepts.
00:59:15.130 --> 00:59:16.391
So I go outside the
00:59:16.431 --> 00:59:17.771
profession of physical therapy.
00:59:17.831 --> 00:59:19.152
I look at other business
00:59:19.213 --> 00:59:21.253
models and I reflect on that.
00:59:21.713 --> 00:59:22.894
And I think about how we can
00:59:22.934 --> 00:59:24.275
bring those concepts into
00:59:24.315 --> 00:59:25.657
what we we're doing to
00:59:25.717 --> 00:59:27.958
deliver a better patient care experience.
00:59:28.318 --> 00:59:29.619
So don't don't be afraid to
00:59:29.639 --> 00:59:30.679
go outside of PT.
00:59:31.460 --> 00:59:31.681
I would.
00:59:31.900 --> 00:59:32.121
Yes.
00:59:32.201 --> 00:59:33.161
And that which is don't be
00:59:33.202 --> 00:59:33.942
afraid to do it.
00:59:33.983 --> 00:59:34.963
I'm going to say you have to
00:59:35.202 --> 00:59:36.403
if you're just photocopying
00:59:36.423 --> 00:59:37.324
what everybody else is doing.
00:59:37.605 --> 00:59:38.565
I remember being in radio.
00:59:39.965 --> 00:59:41.686
And when I got to run my
00:59:41.706 --> 00:59:42.527
first radio station,
00:59:42.907 --> 00:59:43.387
there were all these
00:59:43.547 --> 00:59:45.568
industry conferences and stuff like that.
00:59:45.608 --> 00:59:46.429
And I remember my boss,
00:59:46.469 --> 00:59:47.309
the general manager, would be like,
00:59:47.329 --> 00:59:47.969
do you want to go to this?
00:59:47.989 --> 00:59:48.730
Do you want to go to this?
00:59:49.170 --> 00:59:51.251
And I got to be like, I was like, no,
00:59:51.431 --> 00:59:52.652
I'm figuring it out here.
00:59:52.731 --> 00:59:53.891
I'm watching commercials and
00:59:53.931 --> 00:59:54.913
figuring out what huge,
00:59:54.972 --> 00:59:56.333
huge corporations are doing.
00:59:56.773 --> 00:59:58.233
And then I'm stealing that idea.
00:59:58.293 --> 00:59:59.094
Or how can I?
00:59:59.434 --> 01:00:00.614
Or even just understanding it.
01:00:00.916 --> 01:00:01.775
I didn't steal everything
01:00:01.795 --> 01:00:03.556
that I saw because it wouldn't fit.
01:00:04.237 --> 01:00:05.617
Not because I was too proud
01:00:05.657 --> 01:00:06.358
to steal something.
01:00:06.697 --> 01:00:07.719
right I got I got a lesson
01:00:07.840 --> 01:00:09.221
early in my radio career it
01:00:09.242 --> 01:00:10.063
doesn't matter that it was
01:00:10.083 --> 01:00:11.164
a radio lesson which is
01:00:11.505 --> 01:00:12.885
good artist bardo great
01:00:12.925 --> 01:00:14.027
artists steal like every
01:00:14.208 --> 01:00:14.929
the thing that you're
01:00:15.349 --> 01:00:16.391
thinking about stealing but
01:00:16.411 --> 01:00:17.431
you don't want to they
01:00:17.472 --> 01:00:18.673
stole it from someone else
01:00:18.793 --> 01:00:19.715
they stole it from someone
01:00:19.755 --> 01:00:21.677
else in a different industry uh
01:00:21.838 --> 01:00:23.980
Staying within healthcare or PT,
01:00:24.360 --> 01:00:26.222
you will not find those
01:00:26.302 --> 01:00:27.382
ideas unless you're
01:00:27.402 --> 01:00:28.003
stealing from somebody
01:00:28.023 --> 01:00:29.224
who's already stolen from outside,
01:00:29.543 --> 01:00:30.425
and that's stealing from
01:00:30.485 --> 01:00:31.304
outside by proxy.
01:00:31.846 --> 01:00:32.706
We're back on Tuesday.
01:00:32.766 --> 01:00:33.726
Dave will be probably off
01:00:33.887 --> 01:00:34.788
vacation somewhere,
01:00:34.827 --> 01:00:35.708
not on the Jersey Shore.
01:00:36.610 --> 01:00:38.690
Take a listen and subscribe to everything.
01:00:38.992 --> 01:00:39.911
What do you got going on this weekend,
01:00:39.952 --> 01:00:40.172
Tony?
01:00:40.353 --> 01:00:40.713
Anything good?
01:00:41.820 --> 01:00:44.742
Oh man, kids, kids are getting into sports,
01:00:44.762 --> 01:00:44.942
you know,
01:00:44.961 --> 01:00:46.483
already like the next year
01:00:46.503 --> 01:00:47.443
hasn't even started.
01:00:47.463 --> 01:00:48.943
And we're, we've got basketball,
01:00:48.983 --> 01:00:49.864
we've got baseball,
01:00:49.923 --> 01:00:51.304
we've got some football starting.
01:00:51.384 --> 01:00:51.943
What about you?
01:00:52.945 --> 01:00:53.565
Father's day,
01:00:53.644 --> 01:00:55.505
hanging out with dad's steak.
01:00:55.806 --> 01:00:56.445
Probably that pool.
01:00:56.465 --> 01:00:57.505
It's going to be some good weather.
01:00:57.606 --> 01:00:59.186
Finally, in the first, first time,
01:00:59.226 --> 01:01:00.086
I think there were thirty
01:01:00.226 --> 01:01:01.467
one weekends in a row with
01:01:01.527 --> 01:01:03.588
some precipitation in New York state.
01:01:03.807 --> 01:01:05.108
So fingers crossed we get a
01:01:05.148 --> 01:01:07.090
father's day weekend without some rain.
01:01:07.570 --> 01:01:08.750
We'll see you guys here back next week.
01:01:08.769 --> 01:01:09.849
Thanks for spending time with us.
01:01:10.190 --> 01:01:10.570
We appreciate it.
01:01:10.590 --> 01:01:11.170
We'll see you.
00:00:09.632 --> 00:00:09.893
All right.
00:00:09.913 --> 00:00:10.233
Good morning.
00:00:10.272 --> 00:00:11.173
PT Breakfast Club.
00:00:11.233 --> 00:00:11.512
Dave.
00:00:11.573 --> 00:00:12.454
Dave's out on a run.
00:00:12.874 --> 00:00:14.314
Did you get that on Instagram?
00:00:15.413 --> 00:00:16.353
He's at mile one of
00:00:16.414 --> 00:00:17.673
something like a half hour ago.
00:00:17.934 --> 00:00:19.535
So Dave's running back.
00:00:20.074 --> 00:00:20.695
Hurry up, Dave.
00:00:20.795 --> 00:00:21.855
Or he's the one person
00:00:21.914 --> 00:00:23.054
watching us live right now.
00:00:24.096 --> 00:00:25.236
What do you want to kick off with first?
00:00:25.335 --> 00:00:26.655
I didn't know this about Topgolf.
00:00:26.696 --> 00:00:28.115
I've been to Topgolf two or three times.
00:00:28.256 --> 00:00:29.396
You sent a video to us and
00:00:29.417 --> 00:00:29.957
you were giving me the
00:00:29.996 --> 00:00:30.977
beats a second ago.
00:00:32.377 --> 00:00:33.716
Topgolf was designed to turn
00:00:33.777 --> 00:00:34.838
non-golfers into golfers.
00:00:35.457 --> 00:00:36.578
Feels like a smart idea.
00:00:36.597 --> 00:00:37.258
Yeah.
00:00:37.378 --> 00:00:38.018
Did it work?
00:00:38.338 --> 00:00:38.738
Spoiler,
00:00:38.759 --> 00:00:40.500
I wouldn't be bringing up if it did.
00:00:40.539 --> 00:00:42.121
So if you I don't have access to it,
00:00:42.161 --> 00:00:43.301
if you share the link to
00:00:43.322 --> 00:00:44.423
that YouTube video.
00:00:44.762 --> 00:00:45.423
Yeah.
00:00:45.584 --> 00:00:46.143
Yeah.
00:00:46.164 --> 00:00:47.744
Before we hit go live,
00:00:47.784 --> 00:00:48.786
Jimmy and I were talking.
00:00:48.845 --> 00:00:50.186
I said, I listen to this.
00:00:50.226 --> 00:00:51.167
This is the stuff that I
00:00:51.207 --> 00:00:52.548
listen to when I'm on a run,
00:00:53.048 --> 00:00:54.368
when I'm doing anything.
00:00:54.950 --> 00:00:57.210
It's it's these like, you know,
00:00:57.271 --> 00:00:58.871
did you know about business
00:00:58.893 --> 00:00:59.372
kind of stuff?
00:01:00.173 --> 00:01:02.115
So when Topgolf first started,
00:01:02.136 --> 00:01:03.338
the original founders,
00:01:03.378 --> 00:01:05.239
they were totally failing at business.
00:01:05.280 --> 00:01:06.561
They were running up debt.
00:01:06.602 --> 00:01:07.882
They were using all of their
00:01:07.923 --> 00:01:08.804
personal savings.
00:01:09.385 --> 00:01:10.426
And the problem was they
00:01:10.465 --> 00:01:12.849
were trying to make Topgolf
00:01:13.150 --> 00:01:15.513
a way for real golfers to
00:01:15.552 --> 00:01:16.713
get better at golf.
00:01:17.534 --> 00:01:18.475
Nobody cared about it.
00:01:18.635 --> 00:01:19.816
Nobody wanted to do that.
00:01:20.917 --> 00:01:22.697
Eventually, they, you know,
00:01:22.736 --> 00:01:24.197
they did the radio frequency.
00:01:24.298 --> 00:01:25.498
They gamified it.
00:01:25.539 --> 00:01:28.040
They eventually pivoted to, hey,
00:01:28.099 --> 00:01:29.740
maybe we're wasting our time.
00:01:29.941 --> 00:01:31.221
This reminds me of therapy.
00:01:32.061 --> 00:01:33.242
We're wasting our time,
00:01:33.322 --> 00:01:35.602
forcing our ideal customer
00:01:35.643 --> 00:01:36.903
to want what we want them
00:01:36.944 --> 00:01:39.344
to want instead of serving
00:01:39.405 --> 00:01:41.286
them what they actually want.
00:01:42.046 --> 00:01:45.009
And so eventually they pivoted to, okay,
00:01:45.069 --> 00:01:46.930
this is a sports bar where
00:01:46.950 --> 00:01:48.411
you can hit golf balls
00:01:48.611 --> 00:01:50.192
rather than this is a golf
00:01:50.212 --> 00:01:51.614
training performance center.
00:01:51.634 --> 00:01:54.176
And that's when the idea blew up.
00:01:54.417 --> 00:01:55.496
All of a sudden you could
00:01:55.516 --> 00:01:56.718
take somebody that's never
00:01:56.739 --> 00:01:57.838
hit a golf ball before.
00:01:57.879 --> 00:01:58.900
And if you think about it,
00:01:58.959 --> 00:02:01.822
like I'm not a golfer, I will golf,
00:02:01.882 --> 00:02:03.043
but I am not a golfer.
00:02:03.343 --> 00:02:04.864
The only thing I enjoy about
00:02:04.924 --> 00:02:06.606
golf is smashing the ball
00:02:06.667 --> 00:02:07.427
as hard as I can,
00:02:07.468 --> 00:02:08.508
no matter where it goes.
00:02:09.568 --> 00:02:12.191
Um, the drinks, the hanging out, you know,
00:02:12.251 --> 00:02:13.532
like those are the elements,
00:02:13.592 --> 00:02:14.393
maybe the bedding.
00:02:15.152 --> 00:02:17.275
And so you pull those things out,
00:02:17.435 --> 00:02:19.175
you package it in an
00:02:19.216 --> 00:02:20.977
appealing way and you sell
00:02:21.016 --> 00:02:22.899
it to the consumer who wants to do that.
00:02:23.378 --> 00:02:26.320
So like you could take, um, you know,
00:02:26.381 --> 00:02:27.681
what used to be a four hour
00:02:27.722 --> 00:02:29.543
event and sell it by the hour.
00:02:30.084 --> 00:02:31.305
You don't have to get carts.
00:02:31.344 --> 00:02:31.604
You don't,
00:02:32.064 --> 00:02:33.325
I guess driving the golf cart's
00:02:33.346 --> 00:02:34.366
a fun part, but yeah.
00:02:37.058 --> 00:02:38.864
So basically, long story short,
00:02:39.145 --> 00:02:40.288
they were failing, failing,
00:02:40.307 --> 00:02:41.330
failing until they found
00:02:41.371 --> 00:02:42.794
the formula that their
00:02:42.935 --> 00:02:44.258
customer actually wanted.
00:02:45.372 --> 00:02:47.373
Eventually it was acquired by Callaway.
00:02:47.813 --> 00:02:49.394
Problem is when Callaway bought it,
00:02:49.873 --> 00:02:51.155
they bought it with the
00:02:51.215 --> 00:02:52.594
intent that we're going to
00:02:52.615 --> 00:02:54.395
turn non-golfers into golfers.
00:02:54.475 --> 00:02:55.496
If we can convert even a
00:02:55.556 --> 00:02:57.956
fraction of them into
00:02:58.097 --> 00:03:00.176
actual golfers who are buying equipment,
00:03:00.396 --> 00:03:02.198
we're going to explode our revenue.
00:03:02.538 --> 00:03:03.557
It just never happened
00:03:03.578 --> 00:03:04.878
because those people don't
00:03:04.899 --> 00:03:06.158
want to be golfers.
00:03:06.338 --> 00:03:06.639
Right.
00:03:07.239 --> 00:03:08.340
I love going to Topgolf.
00:03:08.439 --> 00:03:09.419
I don't want to go golf.
00:03:10.479 --> 00:03:12.381
Is there a parallel here to
00:03:13.561 --> 00:03:14.360
Savannah Bananas?
00:03:14.842 --> 00:03:17.603
Because it's not golf, it's not baseball,
00:03:17.643 --> 00:03:19.383
but for Savannah Bananas,
00:03:19.763 --> 00:03:21.324
they're solving a boredom problem.
00:03:22.383 --> 00:03:23.784
And that's what Topgolf did,
00:03:23.824 --> 00:03:26.526
but how often are you going to do that?
00:03:26.566 --> 00:03:27.645
Savannah Bananas is okay if
00:03:27.665 --> 00:03:28.485
you come out and see us
00:03:28.586 --> 00:03:29.445
once or twice a year.
00:03:29.926 --> 00:03:30.947
Topgolf needs you to come
00:03:31.007 --> 00:03:32.227
out once a month if they're
00:03:32.247 --> 00:03:33.687
going to be successful in a community.
00:03:36.679 --> 00:03:38.500
I think the underlying theme
00:03:38.539 --> 00:03:40.882
here is what are the best parts?
00:03:40.923 --> 00:03:42.604
What's the twenty percent, you know,
00:03:42.623 --> 00:03:43.465
that generates eighty
00:03:43.504 --> 00:03:45.706
percent of the revenue and profitability?
00:03:45.787 --> 00:03:48.169
What is the true product market fit?
00:03:49.030 --> 00:03:51.532
And let's just focus on that, you know.
00:03:52.013 --> 00:03:52.954
So Dave is back.
00:03:52.993 --> 00:03:53.974
Dave, how was your run?
00:03:55.455 --> 00:03:55.936
It was good.
00:03:56.417 --> 00:03:57.918
I'm still not showered,
00:03:58.038 --> 00:03:59.939
but you guys come first and
00:04:00.000 --> 00:04:00.881
shower and breakfast later.
00:04:01.437 --> 00:04:01.856
Smart man.
00:04:02.137 --> 00:04:02.418
Smart man.
00:04:02.557 --> 00:04:04.139
Well, it's not smell-o-vision,
00:04:04.218 --> 00:04:06.580
so we're good.
00:04:06.599 --> 00:04:07.401
So I had to steal this
00:04:07.420 --> 00:04:08.861
strategy if you want to kick this off.
00:04:08.921 --> 00:04:09.241
Or wait,
00:04:09.282 --> 00:04:10.141
we had something else we were
00:04:10.162 --> 00:04:11.223
going to talk about in the group chat.
00:04:11.242 --> 00:04:11.864
I always forget about it.
00:04:11.883 --> 00:04:13.144
We were going to talk about mills,
00:04:13.183 --> 00:04:15.126
but let's do steal this strategy.
00:04:15.445 --> 00:04:18.528
So the stealer strategy is a quick one,
00:04:18.627 --> 00:04:19.949
and it has to do with...
00:04:20.819 --> 00:04:22.959
Donuts.
00:04:23.560 --> 00:04:24.521
I do not live in a place
00:04:24.560 --> 00:04:26.341
that has Krispy Kreme right now,
00:04:26.762 --> 00:04:27.702
but someone taught me this
00:04:27.742 --> 00:04:28.283
weekend when I was
00:04:28.302 --> 00:04:31.024
traveling that there is a hot now sign.
00:04:31.064 --> 00:04:32.005
Are you familiar with the
00:04:32.045 --> 00:04:34.206
Krispy Kreme hot now sign, Tony?
00:04:34.666 --> 00:04:35.146
Tony's not.
00:04:35.166 --> 00:04:35.567
That's good.
00:04:35.668 --> 00:04:36.007
I wasn't.
00:04:36.247 --> 00:04:36.648
Dave is.
00:04:36.708 --> 00:04:37.108
All right.
00:04:37.149 --> 00:04:38.649
So how do you explain the
00:04:38.709 --> 00:04:41.211
hot now sign at a Krispy Kreme donut?
00:04:42.694 --> 00:04:45.076
So if it's lit up,
00:04:46.117 --> 00:04:46.978
I think more people
00:04:47.137 --> 00:04:50.281
potentially pull over because listen, I'm,
00:04:50.622 --> 00:04:52.122
I'm maybe some family
00:04:52.142 --> 00:04:53.004
members say I have a sweet tooth.
00:04:53.043 --> 00:04:53.685
I don't buy,
00:04:53.725 --> 00:04:54.365
I don't go out of my way to
00:04:54.404 --> 00:04:56.487
buy sweet stuff, but if it's there,
00:04:56.807 --> 00:04:57.387
if it's there,
00:04:58.709 --> 00:04:59.629
You know,
00:04:59.730 --> 00:05:01.632
I'm on the road with my family
00:05:02.232 --> 00:05:04.033
visiting South Jersey and like here,
00:05:04.052 --> 00:05:06.415
like a lemon icy cake, you know?
00:05:06.654 --> 00:05:06.875
Yeah.
00:05:06.915 --> 00:05:08.196
So, okay.
00:05:08.216 --> 00:05:10.158
So the Krispy Kreme sign, if it's lit up,
00:05:10.478 --> 00:05:13.480
it's like it attracts the way that,
00:05:13.579 --> 00:05:16.562
you know, a bug zapper attracts bugs.
00:05:16.923 --> 00:05:19.303
It will attract a human that
00:05:19.324 --> 00:05:20.444
has had Krispy Kreme donuts
00:05:20.464 --> 00:05:21.425
that are hot because there
00:05:21.545 --> 00:05:23.226
is a big difference between
00:05:23.247 --> 00:05:24.148
when they're hot off the
00:05:24.187 --> 00:05:26.569
press versus six or twelve hours later.
00:05:27.386 --> 00:05:27.886
Correct.
00:05:28.086 --> 00:05:29.226
So it essentially it is
00:05:29.326 --> 00:05:30.648
literally quite literally a
00:05:30.747 --> 00:05:32.249
neon sign that is in the
00:05:32.269 --> 00:05:33.970
window that is not lit
00:05:34.690 --> 00:05:36.651
unless they're like donuts
00:05:36.711 --> 00:05:38.353
are rolling off the line.
00:05:38.713 --> 00:05:40.074
So they're not making donuts
00:05:40.233 --> 00:05:41.394
as much as I wanted to
00:05:41.435 --> 00:05:43.817
believe the the Dunkin Donuts commercial.
00:05:44.437 --> 00:05:46.418
Time to make the donuts, right?
00:05:46.458 --> 00:05:48.899
But it's quite literally a beacon.
00:05:49.238 --> 00:05:50.879
And then I believe this is a
00:05:50.959 --> 00:05:52.540
smart move if you have the app.
00:05:52.560 --> 00:05:53.040
Yeah, here it is.
00:05:53.060 --> 00:05:54.279
This is exactly what it looks like.
00:05:54.319 --> 00:05:55.201
It's hot now,
00:05:55.600 --> 00:05:56.740
but it's off when they're not
00:05:56.781 --> 00:05:57.300
making donuts.
00:05:57.321 --> 00:05:58.901
So you drive by and you're like, hey, bro,
00:05:58.942 --> 00:05:59.422
hot now.
00:05:59.502 --> 00:06:00.382
I'm picking up a dozen and
00:06:00.403 --> 00:06:01.423
coming back to the office.
00:06:02.083 --> 00:06:04.283
So they're pulling levers of psychology.
00:06:05.540 --> 00:06:07.961
And they're saying like, why is it?
00:06:07.980 --> 00:06:08.641
Why does it work?
00:06:08.961 --> 00:06:11.161
Scarcity, it's better hot.
00:06:11.882 --> 00:06:12.781
It's hot now,
00:06:12.822 --> 00:06:14.182
but in twenty minutes it might not be.
00:06:14.581 --> 00:06:16.742
It quite literally is a Pavlovian trigger.
00:06:16.802 --> 00:06:17.963
It's the bell that is making
00:06:17.983 --> 00:06:18.682
your mouth water.
00:06:19.142 --> 00:06:20.343
FOMO and ritual.
00:06:20.744 --> 00:06:21.223
It's like, hey,
00:06:21.264 --> 00:06:22.163
I brought them in for the office.
00:06:22.444 --> 00:06:23.863
People like us do things like this.
00:06:23.903 --> 00:06:24.985
This is what we do when they're hot.
00:06:25.024 --> 00:06:26.264
Now we bring them into the office.
00:06:26.665 --> 00:06:27.386
And visibility,
00:06:27.466 --> 00:06:29.387
it makes the invisible visible.
00:06:29.648 --> 00:06:31.050
So how could healthcare or
00:06:31.089 --> 00:06:33.151
PT clinics steal this?
00:06:33.692 --> 00:06:35.415
And I wanted to do something
00:06:35.735 --> 00:06:36.855
with a rep counter.
00:06:37.872 --> 00:06:39.975
Imagine you had an analog,
00:06:39.995 --> 00:06:40.574
we're gonna talk about
00:06:40.675 --> 00:06:41.636
analog and paper in a
00:06:41.696 --> 00:06:42.836
digital world with AI,
00:06:43.216 --> 00:06:44.958
but imagine you could, you installed,
00:06:44.978 --> 00:06:45.557
you had a clinic,
00:06:45.577 --> 00:06:46.298
I got a buddy who has a
00:06:46.338 --> 00:06:47.218
clinic up the road on a
00:06:47.300 --> 00:06:48.279
decently busy road,
00:06:48.620 --> 00:06:50.802
and you had an analog counter,
00:06:51.182 --> 00:06:51.641
like the little,
00:06:51.663 --> 00:06:52.802
like the flip down counter.
00:06:52.882 --> 00:06:54.103
You could do a digital too, right?
00:06:54.144 --> 00:06:55.305
Digital billboards are expensive,
00:06:55.324 --> 00:06:56.305
but they're not that expensive.
00:06:56.826 --> 00:06:58.206
Could you have some sort of
00:06:58.348 --> 00:07:01.250
metric like squats, deadlifts?
00:07:01.711 --> 00:07:03.211
Could you have a group goal
00:07:03.312 --> 00:07:04.494
in the community to get to
00:07:04.774 --> 00:07:06.576
ten thousand squats in a month?
00:07:06.615 --> 00:07:07.416
And if we do,
00:07:07.776 --> 00:07:08.958
we'll help buy a new park
00:07:08.997 --> 00:07:09.778
down the street.
00:07:10.098 --> 00:07:11.360
So what you're doing is
00:07:11.961 --> 00:07:13.021
you're removing the black
00:07:13.062 --> 00:07:14.202
box mentality of.
00:07:14.843 --> 00:07:16.225
There's a PT clinic over there.
00:07:16.487 --> 00:07:17.127
What happens?
00:07:17.408 --> 00:07:17.709
PT.
00:07:18.290 --> 00:07:20.593
You can't use the word in the definition.
00:07:20.874 --> 00:07:21.475
What's PT?
00:07:21.654 --> 00:07:22.156
I don't know.
00:07:22.276 --> 00:07:22.776
Stuff.
00:07:23.016 --> 00:07:24.038
They do a little of this
00:07:24.119 --> 00:07:25.240
rubbing and then they make
00:07:25.261 --> 00:07:26.382
you move and they do bridges.
00:07:26.824 --> 00:07:27.865
This makes the invisible
00:07:27.884 --> 00:07:28.867
visible and I like it.
00:07:30.694 --> 00:07:32.254
It actually builds curiosity,
00:07:32.314 --> 00:07:33.656
especially for people driving by.
00:07:34.036 --> 00:07:35.317
What is going on in there?
00:07:35.697 --> 00:07:36.499
The best marketing you
00:07:36.519 --> 00:07:37.399
didn't have to pay for is
00:07:37.420 --> 00:07:38.379
you're having people do that.
00:07:38.641 --> 00:07:40.262
So the community challenge would be nice.
00:07:40.322 --> 00:07:41.642
Ten thousand reps this month
00:07:41.682 --> 00:07:42.983
and we'll donate to a local cause.
00:07:43.305 --> 00:07:43.944
You're probably going to do
00:07:43.964 --> 00:07:44.906
it to that cause anyway.
00:07:45.125 --> 00:07:45.726
But now you're helping
00:07:45.747 --> 00:07:47.728
people help you earn that thing.
00:07:48.069 --> 00:07:49.389
And it makes the clinic feel alive.
00:07:49.470 --> 00:07:49.629
Like,
00:07:49.810 --> 00:07:52.172
could you have this hot now mentality?
00:07:52.432 --> 00:07:52.872
P.T.
00:07:52.892 --> 00:07:53.773
is happening here.
00:07:54.814 --> 00:07:56.353
uh outside of the clinic you
00:07:56.374 --> 00:07:57.435
know bonus points is every
00:07:57.475 --> 00:07:58.654
time someone does something
00:07:58.995 --> 00:07:59.834
you know youtube is really
00:07:59.855 --> 00:08:00.615
great at this when you hit
00:08:00.634 --> 00:08:02.076
a milestone you get an
00:08:02.255 --> 00:08:03.396
email saying you hit number
00:08:03.415 --> 00:08:04.935
of views but they frame it
00:08:04.975 --> 00:08:06.576
up in a badge for you to
00:08:07.016 --> 00:08:08.817
share externally right
00:08:08.857 --> 00:08:10.577
which is so dumb and even
00:08:10.598 --> 00:08:11.497
when I know the trick is
00:08:11.538 --> 00:08:13.057
happening to me I still
00:08:13.098 --> 00:08:14.178
fall for it because I'm a
00:08:14.218 --> 00:08:15.959
big dumb animal so how
00:08:15.978 --> 00:08:17.939
could you steal the hot now
00:08:18.579 --> 00:08:20.019
strategy from krispy kreme
00:08:20.839 --> 00:08:21.641
my vote is make the
00:08:21.680 --> 00:08:23.000
invisible visible and put
00:08:23.062 --> 00:08:24.081
it out there somewhere.
00:08:24.482 --> 00:08:26.163
I actually like the digital version,
00:08:26.202 --> 00:08:26.384
right?
00:08:26.403 --> 00:08:27.483
Like posted on Instagram,
00:08:27.824 --> 00:08:29.204
but that's done so much.
00:08:29.526 --> 00:08:31.005
I like the analog thing.
00:08:31.086 --> 00:08:32.707
Like now bell bottoms are
00:08:32.727 --> 00:08:33.927
coming back in kids.
00:08:33.967 --> 00:08:34.729
And in two years,
00:08:34.749 --> 00:08:35.909
all bottles will be back in
00:08:35.929 --> 00:08:36.549
because they were in,
00:08:36.590 --> 00:08:37.350
then they were out and then
00:08:37.370 --> 00:08:38.091
they're back in again.
00:08:38.390 --> 00:08:39.652
So that's my still the strategy.
00:08:40.615 --> 00:08:41.894
I want to hear how Dave can
00:08:41.955 --> 00:08:44.235
roll that into a mobile kind of business.
00:08:44.336 --> 00:08:45.115
I know for me,
00:08:45.235 --> 00:08:46.975
like the easiest thing is always,
00:08:47.035 --> 00:08:49.616
you know, create a team, whether it's a,
00:08:49.897 --> 00:08:52.136
it's an actual team or a virtual team,
00:08:52.157 --> 00:08:53.957
but group patients together.
00:08:54.418 --> 00:08:56.038
Hey, you're purple, you're black,
00:08:56.077 --> 00:08:56.658
you're blue.
00:08:56.717 --> 00:08:58.318
We're going to compete against each other.
00:08:58.379 --> 00:09:00.078
We're going to achieve so many steps,
00:09:00.099 --> 00:09:02.139
so many reps, so many pounds lifted.
00:09:02.980 --> 00:09:05.580
Um, I think Strava and a couple other,
00:09:05.700 --> 00:09:06.980
you know, apps or do,
00:09:07.181 --> 00:09:09.020
do that kind of gamification, um,
00:09:09.866 --> 00:09:11.748
And then just run a monthly
00:09:12.008 --> 00:09:13.947
competition every twenty eight days,
00:09:14.008 --> 00:09:16.808
you know, which team won this this month.
00:09:17.528 --> 00:09:19.870
And if you do discharge a patient,
00:09:19.970 --> 00:09:20.990
then you fill that spot
00:09:21.029 --> 00:09:22.191
with another patient.
00:09:22.291 --> 00:09:23.130
You could even you could
00:09:23.191 --> 00:09:26.672
even go to like what the NFL does.
00:09:26.711 --> 00:09:28.732
You could have teams draft new patients.
00:09:28.773 --> 00:09:30.173
Like imagine you're a new
00:09:30.212 --> 00:09:31.293
patient coming into a
00:09:31.333 --> 00:09:32.453
physical therapy clinic.
00:09:32.793 --> 00:09:33.494
You're scared.
00:09:33.514 --> 00:09:34.335
You're in pain.
00:09:34.375 --> 00:09:36.394
You don't have any connection to anybody.
00:09:36.855 --> 00:09:37.794
And all of a sudden you're
00:09:37.855 --> 00:09:39.096
up on the draft board and
00:09:39.135 --> 00:09:40.775
like teams are battling for you.
00:09:40.836 --> 00:09:42.596
And we want John to be on our team.
00:09:42.636 --> 00:09:43.756
And, you know, you,
00:09:43.836 --> 00:09:45.418
you establish that culture.
00:09:45.758 --> 00:09:46.998
I think it's such a warm
00:09:47.057 --> 00:09:49.058
invitation into the community,
00:09:49.678 --> 00:09:51.458
but I would struggle to see
00:09:51.499 --> 00:09:53.440
how you do it in a mobile business.
00:09:54.977 --> 00:09:56.719
yeah I I was thinking tony
00:09:56.739 --> 00:09:58.039
would maybe not even like
00:09:58.320 --> 00:10:00.461
like it uh and and say uh
00:10:00.480 --> 00:10:01.981
jokingly like you know
00:10:02.001 --> 00:10:03.023
tallying up units like
00:10:03.062 --> 00:10:04.583
billable units and for us
00:10:04.663 --> 00:10:05.684
you know mobile visits like
00:10:06.065 --> 00:10:06.804
I guess it's more about
00:10:06.946 --> 00:10:08.505
visits and maybe less about
00:10:08.546 --> 00:10:10.126
reps because you can't uh
00:10:10.227 --> 00:10:11.008
group people together I
00:10:11.048 --> 00:10:13.068
think the the best idea so
00:10:13.089 --> 00:10:14.830
far from this is already
00:10:14.870 --> 00:10:15.650
what tony just said about
00:10:15.691 --> 00:10:16.871
groups there's something called
00:10:17.432 --> 00:10:19.052
uh the athletic I believe it
00:10:19.072 --> 00:10:19.932
started in new york city it
00:10:19.952 --> 00:10:21.513
was invested by um ann
00:10:21.552 --> 00:10:22.913
malum and was the one that
00:10:22.974 --> 00:10:24.234
sold solid core for like
00:10:24.553 --> 00:10:25.474
eighty million dollars or
00:10:25.514 --> 00:10:26.274
something she raised
00:10:26.394 --> 00:10:27.634
private equity money and
00:10:27.695 --> 00:10:29.134
she invested in a company
00:10:29.796 --> 00:10:30.895
in new york city it's like
00:10:30.956 --> 00:10:32.956
group fitness but it's like
00:10:33.596 --> 00:10:35.336
if I sign up I'm with the
00:10:35.397 --> 00:10:37.118
same people tuesday and
00:10:37.158 --> 00:10:38.658
thursday at six thirty pm
00:10:38.697 --> 00:10:40.038
it's the same six or eight
00:10:40.078 --> 00:10:40.818
or whatever people
00:10:41.658 --> 00:10:43.200
And obviously it builds community.
00:10:43.759 --> 00:10:45.421
And obviously people know
00:10:45.500 --> 00:10:47.643
like if I'm out and I'm not
00:10:47.663 --> 00:10:48.964
there at the workout class together.
00:10:49.443 --> 00:10:50.605
So I think the grouping
00:10:50.644 --> 00:10:51.424
patients together actually
00:10:51.445 --> 00:10:52.164
would be a great idea.
00:10:52.205 --> 00:10:52.946
Then you could, you know,
00:10:53.066 --> 00:10:55.427
maybe you could group
00:10:55.466 --> 00:10:56.347
people together based off
00:10:56.388 --> 00:10:57.227
of like conditions or
00:10:57.249 --> 00:10:58.489
diagnosis or whatever to
00:10:58.548 --> 00:10:59.610
make sure it's somewhat
00:10:59.730 --> 00:11:00.650
even or fair or whatever.
00:11:00.691 --> 00:11:00.890
But yeah.
00:11:01.530 --> 00:11:02.332
I think the group thing,
00:11:02.373 --> 00:11:03.774
like at Tony's clinic, Tony,
00:11:04.196 --> 00:11:04.996
do you think it would be,
00:11:05.116 --> 00:11:06.519
if you were to do this, would it be,
00:11:06.940 --> 00:11:07.240
you know,
00:11:07.400 --> 00:11:09.465
groups of two or four or six or like what,
00:11:09.544 --> 00:11:11.168
what type of number would that even like,
00:11:11.628 --> 00:11:12.308
how would it even make
00:11:12.350 --> 00:11:14.714
sense based off of like your volume?
00:11:15.345 --> 00:11:17.245
Yeah, it's totally arbitrary,
00:11:17.265 --> 00:11:18.606
but I would say groups of four,
00:11:18.706 --> 00:11:20.327
four seems to be a good number.
00:11:21.568 --> 00:11:23.288
When I look at our patient volume,
00:11:23.389 --> 00:11:25.650
I look at the actual physical space,
00:11:25.671 --> 00:11:26.750
like how many people could
00:11:26.791 --> 00:11:28.572
we fit into the physical space?
00:11:29.312 --> 00:11:31.474
And these groups form naturally, you know,
00:11:31.533 --> 00:11:33.414
so we have a non-covered
00:11:33.455 --> 00:11:35.755
maintenance program, a wellness program,
00:11:35.876 --> 00:11:36.917
independent exercise,
00:11:36.937 --> 00:11:38.018
whatever you want to call it.
00:11:38.618 --> 00:11:41.698
But these little subsets of individuals,
00:11:41.778 --> 00:11:43.200
we have our Tuesday morning,
00:11:44.059 --> 00:11:46.380
nine thirty to ten thirty a.m.
00:11:46.441 --> 00:11:46.760
group.
00:11:46.900 --> 00:11:48.241
They just they come together.
00:11:48.302 --> 00:11:49.221
They socialize.
00:11:49.241 --> 00:11:50.341
Some of them are neighbors.
00:11:50.721 --> 00:11:51.582
And then we have a different
00:11:51.602 --> 00:11:53.003
group on Monday, Wednesday,
00:11:53.043 --> 00:11:53.764
Friday mornings.
00:11:53.803 --> 00:11:55.783
We have a third group Tuesday,
00:11:55.823 --> 00:11:56.924
Thursday afternoon and a
00:11:56.965 --> 00:11:59.245
fourth group Monday, Monday,
00:11:59.285 --> 00:12:00.105
Wednesday afternoon.
00:12:00.981 --> 00:12:03.203
So they naturally kind of
00:12:03.264 --> 00:12:04.745
congregate and come in together.
00:12:04.764 --> 00:12:05.664
And once they've started
00:12:05.725 --> 00:12:07.166
seeing each other for a while,
00:12:07.586 --> 00:12:08.807
they're like, hey, where's John?
00:12:08.866 --> 00:12:09.648
Where's Dave?
00:12:09.847 --> 00:12:11.109
Where's Mary?
00:12:12.509 --> 00:12:13.591
But it seems to me just
00:12:13.750 --> 00:12:16.172
based on my experience, groups of four,
00:12:16.413 --> 00:12:17.413
probably ideal.
00:12:18.193 --> 00:12:20.495
I would do twenty, thirty minute sessions.
00:12:20.575 --> 00:12:21.615
I'd get them out of here.
00:12:22.255 --> 00:12:24.018
I shared that video with you guys.
00:12:24.238 --> 00:12:25.658
I don't know if we want to show it,
00:12:26.820 --> 00:12:27.220
but yeah.
00:12:28.880 --> 00:12:30.241
One of the features
00:12:30.302 --> 00:12:31.562
mentioned in that video,
00:12:31.582 --> 00:12:33.683
besides all the innovation and technology,
00:12:34.345 --> 00:12:36.466
a ten-minute session.
00:12:37.046 --> 00:12:37.826
I don't even remember the
00:12:37.846 --> 00:12:38.548
name of the company,
00:12:38.607 --> 00:12:39.847
but the girl was like, yeah,
00:12:39.888 --> 00:12:41.690
in ten minutes I get my workout in.
00:12:42.543 --> 00:12:44.985
People don't need sixty minutes.
00:12:45.205 --> 00:12:47.005
It depends on what you are selling.
00:12:47.405 --> 00:12:49.386
Topgolf became more popular
00:12:49.407 --> 00:12:50.628
than golf because you could
00:12:50.668 --> 00:12:52.109
do it in less than an hour.
00:12:52.129 --> 00:12:53.509
You could leave whenever you want.
00:12:53.549 --> 00:12:55.311
You could hit the balls and go.
00:12:55.652 --> 00:12:56.371
You don't have to be
00:12:56.412 --> 00:12:57.873
committed to a four hour,
00:12:58.013 --> 00:12:59.274
eighteen hole course.
00:12:59.889 --> 00:13:00.870
I played a six and a half
00:13:00.889 --> 00:13:02.671
hour round this week because of rain.
00:13:02.730 --> 00:13:03.750
And it was a charity tournament.
00:13:03.770 --> 00:13:04.631
So we're backed up a little bit,
00:13:04.672 --> 00:13:05.471
six and a half hours.
00:13:05.511 --> 00:13:06.513
Listen, I like golf.
00:13:06.832 --> 00:13:08.673
If golf had twelve to fourteen holes,
00:13:08.734 --> 00:13:10.274
I'd be more apt to play.
00:13:10.674 --> 00:13:11.995
When I hit like fifteen, I'm like,
00:13:12.216 --> 00:13:12.975
I turn to my best friend
00:13:13.015 --> 00:13:13.517
most of the time.
00:13:13.856 --> 00:13:14.957
How many more holes we got?
00:13:15.018 --> 00:13:16.698
He's like, he'd play thirty six.
00:13:17.078 --> 00:13:17.979
I want to play nine.
00:13:18.379 --> 00:13:18.679
Right.
00:13:18.919 --> 00:13:19.779
And I think more people are
00:13:19.820 --> 00:13:20.500
probably like me.
00:13:21.221 --> 00:13:22.863
yeah I'll play I'll play
00:13:22.942 --> 00:13:24.745
nine on an executive I
00:13:24.764 --> 00:13:26.606
would rather do six six
00:13:26.667 --> 00:13:28.448
holes on a par three I'm
00:13:28.568 --> 00:13:29.730
I'm in heaven like let's go
00:13:29.750 --> 00:13:30.770
get a drink now and hang
00:13:30.850 --> 00:13:31.871
out there's the tournament
00:13:31.892 --> 00:13:33.833
we do it's the it's the uh
00:13:33.894 --> 00:13:34.995
breck pc breakfast club
00:13:35.034 --> 00:13:37.298
invitational six holes you
00:13:37.337 --> 00:13:38.979
cannot start hole two until
00:13:38.999 --> 00:13:40.100
you finish your first beer
00:13:40.400 --> 00:13:41.542
so you finish a six pack
00:13:41.881 --> 00:13:44.264
and six holes in forty nine minutes
00:13:45.663 --> 00:13:46.582
Let's go do it down in
00:13:46.623 --> 00:13:49.644
Florida at the indoor facility.
00:13:49.683 --> 00:13:50.943
What, six-pack per person?
00:13:51.464 --> 00:13:51.984
A beer hole.
00:13:52.043 --> 00:13:52.703
In nine minutes?
00:13:53.144 --> 00:13:55.304
A beer hole.
00:13:55.325 --> 00:13:56.605
But a six-pack in an hour,
00:13:56.625 --> 00:13:58.166
that's chugging.
00:13:58.666 --> 00:13:58.926
Listen,
00:13:59.005 --> 00:14:00.566
we called it bad boy golf in college.
00:14:00.686 --> 00:14:01.265
This wasn't good.
00:14:01.446 --> 00:14:03.647
All right, I asked a question on Tuesday.
00:14:03.687 --> 00:14:04.846
This was Hot Take Tuesday,
00:14:05.307 --> 00:14:06.386
and this is what we wanted to talk about,
00:14:06.427 --> 00:14:06.626
right?
00:14:07.126 --> 00:14:08.048
And I brought this up before.
00:14:08.107 --> 00:14:09.128
It sounds like I'm nitpicking,
00:14:09.347 --> 00:14:10.508
and maybe I am, but that's what I do.
00:14:10.528 --> 00:14:11.508
I'm a professional nitpicker.
00:14:12.248 --> 00:14:14.188
Everybody in PT seems to
00:14:14.229 --> 00:14:15.089
hate mill clinics.
00:14:16.104 --> 00:14:18.184
but nobody can point to one.
00:14:18.205 --> 00:14:19.245
You can't actually tell me what it is.
00:14:19.265 --> 00:14:19.745
When I ask,
00:14:19.765 --> 00:14:20.826
the numbers are all over the place.
00:14:21.246 --> 00:14:22.427
Is it the number of locations,
00:14:22.467 --> 00:14:24.688
the volume of patients, or is it vibe?
00:14:25.690 --> 00:14:26.610
Is it cookie cutter?
00:14:26.951 --> 00:14:27.831
So is it objective?
00:14:27.871 --> 00:14:28.631
Is it subjective?
00:14:28.652 --> 00:14:30.013
Do you only know it when you see it?
00:14:30.232 --> 00:14:31.634
If so, hey,
00:14:31.854 --> 00:14:33.294
touch your ear when you're in
00:14:33.335 --> 00:14:34.515
front of one, show me one.
00:14:34.615 --> 00:14:36.037
I don't know what it is.
00:14:36.397 --> 00:14:37.116
So I was like, okay,
00:14:37.658 --> 00:14:38.999
let's create a checklist.
00:14:39.759 --> 00:14:40.840
Is it number of locations?
00:14:40.899 --> 00:14:42.842
Patients seen per hour by one PT?
00:14:42.962 --> 00:14:44.725
Average time spent per session?
00:14:44.764 --> 00:14:46.066
Everybody's in love or for a
00:14:46.105 --> 00:14:46.907
while I feel like they were
00:14:46.927 --> 00:14:49.250
in love with the one-on-one for an hour.
00:14:49.590 --> 00:14:50.971
Is it using text or aids?
00:14:51.611 --> 00:14:52.734
Is it plan of care driven
00:14:52.754 --> 00:14:53.615
more by insurance?
00:14:53.894 --> 00:14:54.836
Like what is it?
00:14:55.336 --> 00:14:56.096
And then how many do you
00:14:56.136 --> 00:14:58.460
need to check off of a list
00:14:58.519 --> 00:14:59.620
before you're deemed a mill?
00:15:00.402 --> 00:15:02.504
fun fact I had two different
00:15:02.543 --> 00:15:05.025
people who work for large
00:15:05.086 --> 00:15:07.028
pt organizations dm me I'm
00:15:07.048 --> 00:15:07.729
not going to say who they
00:15:07.749 --> 00:15:08.870
were and they were like
00:15:09.269 --> 00:15:10.591
thank you for saying this
00:15:10.850 --> 00:15:12.133
because that that person
00:15:12.173 --> 00:15:13.614
gets accused at working for
00:15:13.653 --> 00:15:15.154
a pt mill a lot and they're
00:15:15.174 --> 00:15:15.995
like but you can't tell me
00:15:16.015 --> 00:15:17.277
what it is so they agreed
00:15:17.297 --> 00:15:17.977
with me of course now
00:15:17.998 --> 00:15:18.938
they're getting they're
00:15:18.958 --> 00:15:20.360
getting called this spade
00:15:20.399 --> 00:15:21.260
is getting called a spade
00:15:21.280 --> 00:15:22.142
right I don't know if
00:15:22.682 --> 00:15:23.243
If there are milkers,
00:15:23.283 --> 00:15:24.124
I can't identify one.
00:15:24.423 --> 00:15:25.745
When you hear these questions,
00:15:26.186 --> 00:15:28.067
you guys are sort of opposites, right?
00:15:28.168 --> 00:15:29.589
Mobile one on one cash pay
00:15:29.609 --> 00:15:30.811
New York City and then
00:15:30.870 --> 00:15:32.192
Tony's brick and mortar in Ohio.
00:15:33.133 --> 00:15:34.254
What is this question or
00:15:34.293 --> 00:15:35.054
what does this prompt set
00:15:35.075 --> 00:15:37.336
off for both of you?
00:15:37.356 --> 00:15:38.678
Dave, why don't you go off?
00:15:39.895 --> 00:15:40.596
Well,
00:15:40.636 --> 00:15:42.538
I commented on Jimmy's post and I
00:15:42.577 --> 00:15:44.259
said a physical therapy
00:15:44.298 --> 00:15:46.541
practice that books and
00:15:46.740 --> 00:15:48.682
treats for patients per hour,
00:15:49.442 --> 00:15:51.043
I think could be defined as a mill.
00:15:51.104 --> 00:15:52.725
Now, the funny thing is,
00:15:52.764 --> 00:15:53.745
is like Tony always says,
00:15:53.785 --> 00:15:54.567
is there's a lot of
00:15:54.606 --> 00:15:55.647
patients across the country
00:15:56.008 --> 00:15:57.629
that are okay with that experience.
00:15:57.649 --> 00:15:58.509
They're fine with that.
00:15:58.850 --> 00:16:00.030
It's the therapists that are
00:16:00.211 --> 00:16:00.870
not okay with it.
00:16:00.890 --> 00:16:01.731
It's the therapists that
00:16:01.792 --> 00:16:02.511
actually have had
00:16:02.692 --> 00:16:03.513
challenges or issues
00:16:03.533 --> 00:16:04.913
because it's more documentation,
00:16:04.953 --> 00:16:05.575
it's more notes.
00:16:06.315 --> 00:16:07.535
uh management is you know
00:16:07.596 --> 00:16:08.895
forcing productivity and
00:16:09.576 --> 00:16:10.777
having them see twelve or
00:16:10.856 --> 00:16:11.917
sixteen or eighteen or
00:16:11.976 --> 00:16:13.618
twenty or thirty patients a
00:16:13.638 --> 00:16:14.477
day in some clinics it
00:16:14.498 --> 00:16:15.798
depends on obviously the
00:16:15.839 --> 00:16:17.479
clinic uh and and tony is
00:16:17.519 --> 00:16:18.620
brick and mortar in network
00:16:18.639 --> 00:16:19.960
but still very different
00:16:19.980 --> 00:16:21.801
than a lot of the uh bigger
00:16:21.841 --> 00:16:23.241
corporates out there so my
00:16:23.282 --> 00:16:24.642
comment was like I like
00:16:24.662 --> 00:16:26.222
jimmy posed as he usually
00:16:26.243 --> 00:16:28.202
does and oftentimes um tony
00:16:28.222 --> 00:16:30.504
does like a question and I
00:16:30.524 --> 00:16:31.605
was like here's an answer
00:16:31.625 --> 00:16:32.745
like no one in the comments
00:16:32.764 --> 00:16:33.806
was giving an actual answer
00:16:35.346 --> 00:16:36.346
and that's my opinion on an
00:16:36.447 --> 00:16:37.628
answer all the other things
00:16:37.648 --> 00:16:38.868
are kind of like you know
00:16:39.009 --> 00:16:41.309
symptoms of the thing but
00:16:41.350 --> 00:16:42.311
the thing is obviously it's
00:16:42.331 --> 00:16:43.510
like a productivity measure
00:16:43.551 --> 00:16:44.631
coming down from corporate
00:16:44.652 --> 00:16:46.133
or the ownership because
00:16:46.173 --> 00:16:47.354
reimbursement has plateaued
00:16:47.394 --> 00:16:48.615
or in some cases decreased
00:16:48.695 --> 00:16:49.956
from the last ten or
00:16:49.995 --> 00:16:50.916
fifteen or twenty or
00:16:50.936 --> 00:16:52.817
whatever years and so a
00:16:52.878 --> 00:16:53.918
really simple thing is like
00:16:53.977 --> 00:16:54.778
how is the schedule
00:16:54.798 --> 00:16:55.778
developed when I my first
00:16:55.798 --> 00:16:56.620
job out of school it was a
00:16:56.679 --> 00:16:57.520
physician-owned practice
00:16:57.561 --> 00:16:59.061
but a great mentor a
00:16:59.101 --> 00:16:59.782
physical therapist that
00:16:59.802 --> 00:17:00.942
brought me in there and it
00:17:00.962 --> 00:17:02.303
was three patients booked
00:17:03.104 --> 00:17:04.445
And typically arrive and treated,
00:17:04.486 --> 00:17:05.866
obviously, ten percent, cancel,
00:17:05.906 --> 00:17:06.708
no shorty or whatever.
00:17:07.189 --> 00:17:08.369
But the schedule was three
00:17:08.410 --> 00:17:09.510
patients an hour.
00:17:10.432 --> 00:17:12.394
But there was an aid and at
00:17:12.453 --> 00:17:13.375
times it was busy.
00:17:13.955 --> 00:17:16.038
And now more and more
00:17:16.057 --> 00:17:16.699
therapists coming out of
00:17:16.719 --> 00:17:18.340
school do not want to work in that model.
00:17:18.401 --> 00:17:19.801
And so therefore, that model has been.
00:17:21.084 --> 00:17:22.605
uh you know I don't know
00:17:22.665 --> 00:17:24.728
poked at it's been a part
00:17:24.748 --> 00:17:25.910
of the focus of the
00:17:25.930 --> 00:17:26.851
profession with therapists
00:17:27.230 --> 00:17:27.811
whether it's facebook
00:17:27.832 --> 00:17:28.532
groups it's linkedin
00:17:28.573 --> 00:17:29.954
whatever so that's my
00:17:29.994 --> 00:17:31.596
thought is like and now
00:17:31.616 --> 00:17:32.778
just because if tony's
00:17:32.858 --> 00:17:33.579
practice or some other
00:17:33.619 --> 00:17:35.162
practice does book and
00:17:35.182 --> 00:17:36.103
treat four patients per
00:17:36.123 --> 00:17:38.184
hour per therapist per pt or pta
00:17:39.557 --> 00:17:40.718
It's not necessarily a bad thing.
00:17:40.758 --> 00:17:41.538
I think it's a bad thing
00:17:41.598 --> 00:17:43.080
when all the patients are
00:17:43.101 --> 00:17:43.701
just getting the same
00:17:43.741 --> 00:17:45.903
exercise or they're all
00:17:45.923 --> 00:17:46.965
getting billed four units,
00:17:47.006 --> 00:17:47.826
but they're all being
00:17:47.886 --> 00:17:49.669
treated like simultaneously
00:17:49.689 --> 00:17:50.690
and it's not one-on-one and
00:17:50.730 --> 00:17:52.132
obviously that would be fraudulent.
00:17:52.192 --> 00:17:54.894
So I think four patients an
00:17:54.934 --> 00:17:56.656
hour booked and treated would be a mill,
00:17:56.737 --> 00:17:57.857
but I'm saying a mill is
00:17:57.897 --> 00:17:59.240
not necessarily a bad thing.
00:18:00.665 --> 00:18:01.987
Yeah, I love it.
00:18:02.086 --> 00:18:02.527
I agree.
00:18:02.567 --> 00:18:03.627
Like a mill is not
00:18:03.688 --> 00:18:04.988
necessarily a bad thing.
00:18:06.128 --> 00:18:07.490
We all want to complain
00:18:07.950 --> 00:18:10.672
about how expensive health care is.
00:18:11.352 --> 00:18:13.212
Yet once we develop an
00:18:13.252 --> 00:18:14.814
effective system to deliver
00:18:14.854 --> 00:18:16.795
an outcome for lower costs,
00:18:16.914 --> 00:18:17.875
everybody freaks out.
00:18:18.846 --> 00:18:21.108
It's one of those deals where it's like,
00:18:21.128 --> 00:18:23.089
all right, let's dig deeper.
00:18:23.130 --> 00:18:24.530
Let's go behind the question.
00:18:24.611 --> 00:18:25.991
What does this really mean?
00:18:26.832 --> 00:18:29.012
I've never heard a patient come in and say,
00:18:29.212 --> 00:18:30.814
oh, that place is a therapy mill.
00:18:30.854 --> 00:18:31.795
They don't know.
00:18:31.835 --> 00:18:32.515
They don't care.
00:18:33.536 --> 00:18:34.596
I've shared this story.
00:18:35.876 --> 00:18:37.719
I took a picture two days ago.
00:18:38.749 --> 00:18:39.769
Inside my clinic.
00:18:40.049 --> 00:18:41.230
So I took a picture because
00:18:41.289 --> 00:18:42.691
I was teaching my Medicare
00:18:42.730 --> 00:18:43.432
billing course.
00:18:43.451 --> 00:18:44.352
And I was like, look, guys,
00:18:44.392 --> 00:18:45.833
this is a scene inside my
00:18:45.873 --> 00:18:46.732
clinic this morning.
00:18:47.314 --> 00:18:49.934
I had a mother son to both patients.
00:18:50.635 --> 00:18:52.115
I had a husband and wife,
00:18:52.696 --> 00:18:54.397
both independent exercisers
00:18:54.417 --> 00:18:55.798
that had been patients now
00:18:55.837 --> 00:18:58.019
transition to a wellness program.
00:18:58.480 --> 00:19:00.701
And I had a third or yeah,
00:19:00.721 --> 00:19:01.821
I guess a third patient.
00:19:02.461 --> 00:19:05.604
So five people, one therapist.
00:19:06.259 --> 00:19:07.380
We had an amazing time.
00:19:07.661 --> 00:19:08.560
Everybody was happy.
00:19:08.621 --> 00:19:09.961
Everyone was having fun.
00:19:10.001 --> 00:19:11.422
Like everybody was getting better.
00:19:11.541 --> 00:19:13.522
And I would tell you that
00:19:13.982 --> 00:19:15.263
nobody felt ignored.
00:19:15.884 --> 00:19:18.464
Nobody felt like this is the real problem.
00:19:18.545 --> 00:19:19.705
Patients complain,
00:19:19.786 --> 00:19:21.546
not about too many people.
00:19:21.586 --> 00:19:23.507
They complain about feeling ignored.
00:19:23.547 --> 00:19:25.008
They complain about the
00:19:25.048 --> 00:19:26.608
therapist in the computer
00:19:26.769 --> 00:19:28.368
and not focused on, you know,
00:19:28.828 --> 00:19:30.609
making me feel paid
00:19:30.630 --> 00:19:32.770
attention to listen to their jokes,
00:19:32.830 --> 00:19:34.771
laugh at them, listen to their stories.
00:19:35.132 --> 00:19:36.992
connect people to each other,
00:19:37.532 --> 00:19:39.253
nobody feels like they're
00:19:39.273 --> 00:19:40.433
getting a bad experience.
00:19:41.694 --> 00:19:44.455
And so back to you bill appropriately,
00:19:44.496 --> 00:19:46.175
like Dave said, there are, you know,
00:19:46.236 --> 00:19:48.717
CPT codes, there's one on one services,
00:19:48.757 --> 00:19:49.877
there's this stuff.
00:19:50.698 --> 00:19:52.439
But if you can check those boxes,
00:19:53.483 --> 00:19:55.305
you can make a person in a
00:19:55.345 --> 00:19:57.486
group feel just as special
00:19:57.546 --> 00:19:59.548
as a person in an individual setting.
00:19:59.567 --> 00:20:01.087
And I would say there's
00:20:01.189 --> 00:20:03.890
probably more advantage to that group.
00:20:05.050 --> 00:20:06.912
So to Jimmy's question, you know,
00:20:07.112 --> 00:20:08.212
what is a mill first?
00:20:08.593 --> 00:20:09.153
Who cares?
00:20:09.272 --> 00:20:10.094
Why does it matter?
00:20:11.193 --> 00:20:11.674
Second,
00:20:12.515 --> 00:20:14.675
If you're delivering a negative experience,
00:20:14.715 --> 00:20:15.256
guess what?
00:20:15.576 --> 00:20:16.856
Those patients will leave.
00:20:17.217 --> 00:20:18.657
Those patients won't come back.
00:20:19.097 --> 00:20:20.097
I can't even tell you how
00:20:20.137 --> 00:20:21.679
many people come in my door
00:20:21.919 --> 00:20:23.319
every single week saying
00:20:23.720 --> 00:20:25.260
they tried to send me to the hospital.
00:20:25.280 --> 00:20:26.921
They tried to send me to NovaCare.
00:20:27.561 --> 00:20:28.241
And I said, no,
00:20:28.301 --> 00:20:29.663
I want to go to total therapy.
00:20:29.962 --> 00:20:32.483
I want to go see Tony and Jeremy, you know,
00:20:32.644 --> 00:20:33.784
and we're just as busy,
00:20:33.844 --> 00:20:35.625
probably more busy than everybody else,
00:20:35.684 --> 00:20:37.425
because we will let six
00:20:37.486 --> 00:20:39.126
people at a time come in
00:20:39.166 --> 00:20:40.186
with two clinicians.
00:20:40.907 --> 00:20:41.827
But the patients love it.
00:20:43.237 --> 00:20:45.117
Here's the kicker that I had also written,
00:20:45.238 --> 00:20:45.798
which is, go ahead, Dave.
00:20:45.818 --> 00:20:46.939
No, no, go ahead.
00:20:46.979 --> 00:20:49.941
I'll swing back.
00:20:50.381 --> 00:20:51.221
The kicker is if you run a
00:20:51.261 --> 00:20:52.201
clinic and pride yourself
00:20:52.241 --> 00:20:53.462
on being the opposite of a mill,
00:20:53.583 --> 00:20:54.163
shouldn't you actually
00:20:54.182 --> 00:20:55.523
appreciate that it exists?
00:20:55.964 --> 00:20:57.625
Without them, who are you the opposite of,
00:20:57.826 --> 00:20:58.086
right?
00:20:58.685 --> 00:21:00.207
But to Tony's point,
00:21:01.028 --> 00:21:02.147
I worked with someone who
00:21:02.268 --> 00:21:03.048
all they wanted to do is
00:21:03.088 --> 00:21:04.288
post about we're not a mill.
00:21:04.390 --> 00:21:04.809
And I was like,
00:21:04.829 --> 00:21:05.869
but you're talking to patients.
00:21:06.451 --> 00:21:08.152
That isn't a problem that they have.
00:21:08.291 --> 00:21:08.392
Now,
00:21:08.451 --> 00:21:09.712
that might be something for
00:21:09.772 --> 00:21:11.874
recruitment or retention, right?
00:21:12.034 --> 00:21:13.977
Hey, we're the opposite of this, right?
00:21:14.237 --> 00:21:16.420
But just be the thing that
00:21:16.461 --> 00:21:17.642
you are and people will
00:21:17.721 --> 00:21:19.384
either love it and stay or
00:21:19.424 --> 00:21:20.385
hate it and leave.
00:21:20.666 --> 00:21:22.108
But don't change for that.
00:21:22.328 --> 00:21:23.611
If this is how you want to operate,
00:21:23.790 --> 00:21:24.551
operate that way.
00:21:24.571 --> 00:21:25.513
You got to like it first.
00:21:27.058 --> 00:21:27.239
All right,
00:21:27.259 --> 00:21:28.739
I get the pushback on both of
00:21:28.778 --> 00:21:29.558
what you just said,
00:21:29.618 --> 00:21:33.319
because there are people that call us,
00:21:33.480 --> 00:21:34.599
now this is in the New York City area,
00:21:34.640 --> 00:21:35.480
but I'm assuming it's
00:21:35.519 --> 00:21:37.000
similar in most cities or metros.
00:21:37.381 --> 00:21:38.560
There are people that call
00:21:38.760 --> 00:21:41.060
us and they will specifically say,
00:21:41.922 --> 00:21:43.301
or sometimes we have to ask, like, oh,
00:21:43.541 --> 00:21:44.442
like you had back pain?
00:21:44.461 --> 00:21:44.642
Like,
00:21:44.682 --> 00:21:45.821
isn't this the first time you had it?
00:21:45.882 --> 00:21:46.461
Like, oh,
00:21:46.481 --> 00:21:48.383
you've had it on and off for ten years?
00:21:48.903 --> 00:21:49.823
What else have you done for it?
00:21:49.843 --> 00:21:52.262
Like, what other providers, procedures,
00:21:52.282 --> 00:21:52.742
what have you done?
00:21:53.063 --> 00:21:55.163
And if they say physical therapy, so...
00:21:56.084 --> 00:21:57.444
you had physical therapy
00:21:57.505 --> 00:21:59.207
like why aren't you calling
00:21:59.227 --> 00:22:00.166
them like I'm curious as to
00:22:00.207 --> 00:22:00.907
why you're not going back
00:22:00.928 --> 00:22:01.749
to where you were before or
00:22:01.769 --> 00:22:02.689
whatever so some people
00:22:02.709 --> 00:22:03.450
will either directly or
00:22:03.509 --> 00:22:05.391
indirectly call us and say
00:22:06.031 --> 00:22:06.833
I'm not going to that
00:22:06.952 --> 00:22:08.094
outpatient office and
00:22:08.114 --> 00:22:09.153
they'll mention names and
00:22:09.173 --> 00:22:09.755
sometimes they don't want
00:22:09.775 --> 00:22:10.295
to mention them because
00:22:10.315 --> 00:22:11.435
they don't want to you know
00:22:11.476 --> 00:22:12.497
bash people or whatever but
00:22:12.537 --> 00:22:14.137
they will say I'm not going
00:22:14.157 --> 00:22:15.799
back to that office because it was
00:22:16.420 --> 00:22:17.059
It was busy.
00:22:17.160 --> 00:22:17.980
It was a frenzy.
00:22:18.000 --> 00:22:19.340
They don't always say the word mill.
00:22:19.621 --> 00:22:21.101
The factory patients,
00:22:21.141 --> 00:22:22.401
the layman term is factory.
00:22:22.421 --> 00:22:24.402
They'll say there were too many patients.
00:22:24.821 --> 00:22:25.882
I want more attention.
00:22:26.402 --> 00:22:27.102
They weren't giving me
00:22:27.142 --> 00:22:28.122
enough attention or
00:22:28.162 --> 00:22:28.863
treatment or whatever.
00:22:29.002 --> 00:22:30.063
And it was they were
00:22:30.083 --> 00:22:31.022
treating three or four or
00:22:31.083 --> 00:22:32.163
more patients per hour at
00:22:32.182 --> 00:22:33.624
the same time as me.
00:22:33.663 --> 00:22:34.663
So I'm pushing back on both
00:22:34.683 --> 00:22:35.824
of you because there are at
00:22:35.864 --> 00:22:37.344
least folks that have had
00:22:37.384 --> 00:22:38.265
physical therapy elsewhere
00:22:38.565 --> 00:22:39.805
that then go on Google or
00:22:39.904 --> 00:22:40.785
Yelp or whatever.
00:22:40.805 --> 00:22:43.806
They find us online and or
00:22:43.826 --> 00:22:44.746
they ask their physician.
00:22:45.605 --> 00:22:46.287
And then when they want to
00:22:46.307 --> 00:22:46.906
want to experience.
00:22:46.946 --> 00:22:48.828
So there are some folks that
00:22:48.909 --> 00:22:50.250
have had that and look elsewhere.
00:22:50.351 --> 00:22:51.731
And if you're not hearing that, Tony,
00:22:51.751 --> 00:22:53.292
it's because maybe they
00:22:53.472 --> 00:22:54.413
like the folks that wanted
00:22:54.433 --> 00:22:55.255
the one on one care.
00:22:55.575 --> 00:22:56.296
They're looking at your
00:22:56.455 --> 00:22:57.958
offering first and you're
00:22:57.978 --> 00:22:58.597
not going to hear those
00:22:58.637 --> 00:23:00.200
calls the way I'm hearing, in my opinion.
00:23:01.029 --> 00:23:01.390
I agree.
00:23:01.450 --> 00:23:02.611
Confirmation bias,
00:23:02.691 --> 00:23:04.451
like absolutely no doubt.
00:23:04.912 --> 00:23:05.653
You're going to get the
00:23:05.692 --> 00:23:08.013
people that want the one on one attention,
00:23:08.354 --> 00:23:09.694
just like the manual therapy.
00:23:09.835 --> 00:23:10.474
You know, again,
00:23:10.915 --> 00:23:11.576
you're going to get the
00:23:11.615 --> 00:23:13.096
people that want manual.
00:23:13.136 --> 00:23:14.356
They want hands on.
00:23:14.617 --> 00:23:15.597
I might get the people who
00:23:15.637 --> 00:23:16.538
don't care about it,
00:23:16.578 --> 00:23:17.598
don't even know about it.
00:23:18.920 --> 00:23:20.280
And that's the whole idea
00:23:20.320 --> 00:23:22.082
behind find the gap in the
00:23:22.122 --> 00:23:23.942
market and go fill that gap.
00:23:24.471 --> 00:23:24.750
You know,
00:23:24.770 --> 00:23:26.673
when I was doing a lot of rehab
00:23:26.692 --> 00:23:27.554
for patients that had
00:23:27.594 --> 00:23:29.955
fibromyalgia and other chronic conditions,
00:23:30.395 --> 00:23:30.596
yeah,
00:23:30.616 --> 00:23:33.259
we tended to do more one-on-one private,
00:23:33.519 --> 00:23:34.680
you know, office,
00:23:34.760 --> 00:23:36.142
like go in the exam room.
00:23:36.582 --> 00:23:37.022
Today,
00:23:37.103 --> 00:23:38.824
I haven't been in an exam room for
00:23:38.864 --> 00:23:39.644
like ten years.
00:23:40.526 --> 00:23:42.748
It's just understand the
00:23:42.867 --> 00:23:45.069
audience you're serving and double down.
00:23:45.089 --> 00:23:47.071
Because you have motorcycles
00:23:47.132 --> 00:23:47.672
in your exam rooms.
00:23:47.692 --> 00:23:49.534
That's right.
00:23:49.554 --> 00:23:50.335
Makes complete sense.
00:23:52.159 --> 00:23:54.401
water water finds its level
00:23:54.840 --> 00:23:56.061
like people like and and
00:23:56.122 --> 00:23:57.483
dislike and that's good I
00:23:57.523 --> 00:23:58.324
think that's good it's
00:23:58.443 --> 00:24:00.905
choice and the choice is
00:24:01.006 --> 00:24:03.167
what you know we should I
00:24:03.188 --> 00:24:04.169
don't want to get political
00:24:04.328 --> 00:24:05.349
choices what we should be
00:24:05.410 --> 00:24:07.051
protecting in this example
00:24:07.571 --> 00:24:09.153
like if if you don't want
00:24:09.192 --> 00:24:10.554
to do what I do awesome
00:24:10.634 --> 00:24:11.694
don't freaking do it I
00:24:11.714 --> 00:24:12.596
don't care that's less
00:24:12.635 --> 00:24:14.538
competition for me but let me do
00:24:15.218 --> 00:24:16.538
what I think is best.
00:24:16.960 --> 00:24:18.980
Let me deliver a ten-minute visit.
00:24:19.422 --> 00:24:21.403
Let me, I don't know if you guys saw it,
00:24:21.502 --> 00:24:23.404
I'm curious to hear your perspective.
00:24:23.984 --> 00:24:26.067
Let me take a new patient
00:24:26.086 --> 00:24:28.248
phone call and convert them
00:24:28.388 --> 00:24:30.089
into a telehealth visit
00:24:30.369 --> 00:24:32.030
while they're on the phone
00:24:32.511 --> 00:24:33.772
to make that available
00:24:33.833 --> 00:24:35.153
event so I'm not giving
00:24:35.193 --> 00:24:37.174
away that time anymore.
00:24:38.496 --> 00:24:39.317
And the people who don't
00:24:39.336 --> 00:24:40.238
want to do telehealth,
00:24:40.478 --> 00:24:41.018
Don't do it.
00:24:41.578 --> 00:24:42.179
It's good.
00:24:42.618 --> 00:24:43.220
Who cares?
00:24:43.599 --> 00:24:44.780
But if I can offer a quick
00:24:44.820 --> 00:24:45.980
solution to somebody who's
00:24:46.020 --> 00:24:47.862
suffering right now and
00:24:47.942 --> 00:24:49.784
never be in person with them,
00:24:49.923 --> 00:24:53.105
I think I have the right to do that.
00:24:53.205 --> 00:24:55.166
Agreed.
00:24:55.186 --> 00:24:56.146
Did you guys see that post?
00:24:56.307 --> 00:24:58.229
What are your thoughts on that post?
00:24:58.348 --> 00:24:58.969
I didn't see the post.
00:24:59.009 --> 00:24:59.849
I want to talk more about it.
00:24:59.869 --> 00:25:02.550
Are there any other practices that do this,
00:25:03.011 --> 00:25:03.172
Tony?
00:25:03.192 --> 00:25:05.692
To my knowledge, so let me break it down.
00:25:05.873 --> 00:25:06.693
Why wouldn't they do that?
00:25:07.461 --> 00:25:10.144
Let me break it down kind of like I did,
00:25:10.304 --> 00:25:11.404
and then you guys can tell
00:25:11.444 --> 00:25:11.984
me what you think.
00:25:12.026 --> 00:25:13.126
So the whole idea is
00:25:13.586 --> 00:25:15.128
Medicare continues to pay
00:25:15.169 --> 00:25:16.670
for telehealth through the
00:25:16.750 --> 00:25:17.510
end of September,
00:25:17.550 --> 00:25:18.692
two thousand twenty five.
00:25:19.192 --> 00:25:21.575
Unless the laws change and extend,
00:25:22.115 --> 00:25:24.518
we lose that ability end of September,
00:25:24.557 --> 00:25:25.479
two thousand twenty five.
00:25:26.038 --> 00:25:27.380
When a new patient calls my
00:25:27.420 --> 00:25:28.861
clinic and the comparison I
00:25:28.901 --> 00:25:30.643
made in the video, as I said, look,
00:25:31.182 --> 00:25:33.243
imagine you've got a toothache.
00:25:33.744 --> 00:25:35.746
You call the dental practice.
00:25:36.106 --> 00:25:37.988
You're like, my tooth is killing me.
00:25:38.008 --> 00:25:40.289
Oh, yeah,
00:25:40.609 --> 00:25:41.770
that's a different version of the
00:25:41.810 --> 00:25:42.211
same thing.
00:25:42.250 --> 00:25:43.811
But my tooth is killing me.
00:25:44.031 --> 00:25:45.292
The dentist can't get you in
00:25:45.333 --> 00:25:46.574
for seventy two hours.
00:25:46.974 --> 00:25:49.056
But the person on the phone says, Tony,
00:25:49.096 --> 00:25:49.896
just hang on.
00:25:50.076 --> 00:25:52.218
If you want me to get Dr. Dave,
00:25:52.258 --> 00:25:53.700
the dentist on the phone.
00:25:54.579 --> 00:25:56.122
Switch to a video call.
00:25:56.521 --> 00:25:57.682
He can take a look at your
00:25:57.742 --> 00:25:59.105
situation and give you some
00:25:59.144 --> 00:26:01.006
recommendations for temporary relief.
00:26:01.646 --> 00:26:01.826
Now,
00:26:02.106 --> 00:26:04.189
I was talking to Michael Derry last
00:26:04.250 --> 00:26:04.569
night.
00:26:04.849 --> 00:26:06.471
Michael wrote a book.
00:26:06.511 --> 00:26:07.553
He's working on getting it
00:26:07.593 --> 00:26:08.814
published about sciatica.
00:26:09.535 --> 00:26:10.394
I think, Dave Kittle,
00:26:10.414 --> 00:26:11.777
you're probably in this world.
00:26:11.817 --> 00:26:13.198
There's probably things you
00:26:13.218 --> 00:26:14.199
can do for somebody
00:26:14.640 --> 00:26:17.702
suffering from sciatica who
00:26:17.742 --> 00:26:18.864
went to the emergency room.
00:26:19.664 --> 00:26:20.845
nothing they could do to help them,
00:26:20.904 --> 00:26:22.205
got them discharged with
00:26:22.286 --> 00:26:24.026
muscle relaxers and pain meds.
00:26:24.866 --> 00:26:26.866
And if they got on a video call with you,
00:26:27.067 --> 00:26:28.327
even if it wasn't as good
00:26:28.387 --> 00:26:29.748
as seeing you in person,
00:26:30.407 --> 00:26:32.189
they couldn't get your magic fingers.
00:26:32.528 --> 00:26:33.929
You could probably give them
00:26:33.969 --> 00:26:35.049
two or three things to do
00:26:35.089 --> 00:26:36.190
to manage the symptoms.
00:26:36.849 --> 00:26:39.131
So with Medicare guidelines,
00:26:39.171 --> 00:26:41.771
the way it is like absolutely right now,
00:26:41.852 --> 00:26:43.592
we could go from a voice
00:26:43.632 --> 00:26:44.972
call to book an appointment and
00:26:45.810 --> 00:26:47.172
Send them a link because
00:26:47.231 --> 00:26:48.053
most people are calling
00:26:48.073 --> 00:26:49.294
from a cell phone anyway.
00:26:49.933 --> 00:26:50.654
Send them a link,
00:26:51.075 --> 00:26:52.817
switch them to a video and
00:26:52.977 --> 00:26:55.578
audio live chat or live call,
00:26:55.618 --> 00:26:57.901
which is on a HIPAA compliant platform.
00:26:58.661 --> 00:26:59.541
And now that becomes a
00:26:59.642 --> 00:27:00.883
billable evaluation.
00:27:00.923 --> 00:27:01.743
And when you look at the
00:27:01.763 --> 00:27:04.184
Medicare guidelines, CMS chapter fifteen,
00:27:04.224 --> 00:27:05.105
section two twenty,
00:27:05.727 --> 00:27:07.948
it says very clearly all
00:27:07.988 --> 00:27:11.111
you need is a diagnosis, sciatica,
00:27:11.510 --> 00:27:12.471
shoulder pain, whatever,
00:27:13.272 --> 00:27:14.594
and a functional assessment.
00:27:15.272 --> 00:27:15.492
John,
00:27:15.532 --> 00:27:17.733
can you can you bend over and put on
00:27:17.773 --> 00:27:18.114
a sock?
00:27:18.173 --> 00:27:18.433
No.
00:27:18.733 --> 00:27:20.253
OK, my functional assessment is done.
00:27:20.775 --> 00:27:20.954
Now,
00:27:20.994 --> 00:27:22.394
let me give you something to help the
00:27:22.434 --> 00:27:24.135
sciatic pain right now.
00:27:24.675 --> 00:27:25.736
And then I'll be at your
00:27:25.776 --> 00:27:28.537
house tomorrow in a couple of days,
00:27:28.576 --> 00:27:29.436
whatever you need to do.
00:27:30.096 --> 00:27:31.057
You know, like this.
00:27:31.317 --> 00:27:32.218
Nobody is doing it.
00:27:32.317 --> 00:27:33.458
Nobody is considering it.
00:27:33.498 --> 00:27:34.818
Nobody is talking about it.
00:27:35.679 --> 00:27:37.398
I've shared this idea for a long time.
00:27:37.778 --> 00:27:38.599
I don't do it.
00:27:38.900 --> 00:27:39.539
Disclosure.
00:27:40.039 --> 00:27:41.181
Just because I'm too busy.
00:27:41.721 --> 00:27:43.701
But there are a lot of practice owners,
00:27:43.801 --> 00:27:44.583
new startups,
00:27:44.643 --> 00:27:46.463
small independents that are
00:27:46.523 --> 00:27:48.565
not too busy who could be
00:27:48.625 --> 00:27:52.768
doing this right now.
00:27:52.788 --> 00:27:53.087
Thoughts?
00:27:55.630 --> 00:27:56.490
Dave probably hates it
00:27:56.509 --> 00:27:57.911
because it has to do with his Zoom call.
00:27:58.432 --> 00:27:59.592
I think he loves it because
00:27:59.853 --> 00:28:01.353
he can use his knowledge.
00:28:03.315 --> 00:28:03.934
We did this,
00:28:03.994 --> 00:28:06.076
or I did this during COVID for
00:28:06.096 --> 00:28:06.717
folks that were like,
00:28:07.946 --> 00:28:09.768
too far away outside of the
00:28:09.788 --> 00:28:14.509
new york city area jimmy
00:28:14.568 --> 00:28:17.049
what do you think uh dave
00:28:17.069 --> 00:28:17.671
you're cutting out a little
00:28:17.691 --> 00:28:18.451
bit the audio is cutting
00:28:18.490 --> 00:28:19.391
out I think yeah I mean we
00:28:19.431 --> 00:28:20.432
did it but we would charge
00:28:20.451 --> 00:28:21.672
like at that time two fifty
00:28:21.692 --> 00:28:22.531
up front so they would have
00:28:22.551 --> 00:28:23.792
to have already paid two fifty
00:28:24.690 --> 00:28:25.009
Yeah.
00:28:25.109 --> 00:28:26.330
And that's, that's reasonable.
00:28:26.550 --> 00:28:28.590
I mean, it's, it's an emergency situation.
00:28:28.731 --> 00:28:30.231
I need help right now.
00:28:30.791 --> 00:28:32.472
If Medicare didn't cover it,
00:28:32.593 --> 00:28:34.073
it would be a self-pay service.
00:28:34.594 --> 00:28:35.054
Agreed.
00:28:35.074 --> 00:28:35.433
Yeah.
00:28:35.493 --> 00:28:35.653
I mean,
00:28:35.673 --> 00:28:37.535
this is an increasing to access and
00:28:37.575 --> 00:28:38.755
the audience is going to
00:28:38.954 --> 00:28:40.796
decide the water is going
00:28:40.816 --> 00:28:41.355
to find its level.
00:28:41.395 --> 00:28:42.396
If people hate this idea,
00:28:42.876 --> 00:28:43.896
your phone will say silent.
00:28:43.916 --> 00:28:44.817
If they like this idea,
00:28:44.856 --> 00:28:46.678
it'll ring or somewhere in the middle,
00:28:46.837 --> 00:28:47.038
right?
00:28:47.117 --> 00:28:48.419
Is this going to be only right?
00:28:49.058 --> 00:28:50.220
The quote I used just the other day,
00:28:50.359 --> 00:28:52.121
only a Sith deals in absolutes.
00:28:52.161 --> 00:28:53.061
That's Obi-Wan Kenobi.
00:28:53.221 --> 00:28:55.064
I know you're Star Wars fans.
00:28:55.144 --> 00:28:56.003
So I don't think it's an
00:28:57.184 --> 00:28:58.165
always or a never.
00:28:58.346 --> 00:28:59.787
I think it's when it fits, it's really,
00:28:59.826 --> 00:29:00.228
really great.
00:29:00.248 --> 00:29:03.029
And then the next layer to
00:29:03.069 --> 00:29:05.551
this is imagine the rapport,
00:29:05.592 --> 00:29:06.853
imagine the relationship,
00:29:06.893 --> 00:29:08.073
the trust that is built
00:29:08.193 --> 00:29:09.193
right then and there,
00:29:09.694 --> 00:29:10.816
because this person has a
00:29:10.875 --> 00:29:12.656
real problem with real urgency.
00:29:12.696 --> 00:29:13.438
And you're like, hey,
00:29:13.857 --> 00:29:15.898
I realize I can't make it, you know,
00:29:15.919 --> 00:29:17.299
get you in person right now.
00:29:18.000 --> 00:29:19.321
But I can help you a little bit.
00:29:19.461 --> 00:29:20.923
I can help you for now.
00:29:21.423 --> 00:29:23.345
And then when I'm in person with you,
00:29:23.384 --> 00:29:24.246
then we can take care of
00:29:24.266 --> 00:29:25.105
this permanently.
00:29:25.527 --> 00:29:25.807
You know,
00:29:25.846 --> 00:29:26.907
like that's a person that's a
00:29:26.948 --> 00:29:27.667
patient for life.
00:29:27.728 --> 00:29:28.828
That is somebody that is
00:29:28.868 --> 00:29:31.290
going to be so like deeply
00:29:31.351 --> 00:29:32.971
indebted to you because
00:29:33.153 --> 00:29:34.933
nobody else is even considering this.
00:29:35.334 --> 00:29:36.855
But this is an idea that can
00:29:36.894 --> 00:29:38.155
go out to any service
00:29:38.215 --> 00:29:39.416
professional plumbers.
00:29:39.837 --> 00:29:41.078
Hey, I got a leaky sink.
00:29:41.179 --> 00:29:42.259
Well, it's not an emergency.
00:29:42.339 --> 00:29:43.721
I can't get out there for a week.
00:29:43.901 --> 00:29:44.101
Sure.
00:29:44.280 --> 00:29:45.661
switch over to a video call,
00:29:45.721 --> 00:29:46.641
show me the sink.
00:29:46.740 --> 00:29:47.942
I'll tell you what you can
00:29:47.981 --> 00:29:50.281
do at home on your own to
00:29:50.342 --> 00:29:52.502
at least temporarily fix the problem.
00:29:53.002 --> 00:29:53.982
And then when I come out there,
00:29:54.002 --> 00:29:55.063
I'll fix it permanently.
00:29:55.563 --> 00:29:58.084
Like car, my, my car is, you know,
00:29:58.124 --> 00:29:59.064
making this weird noise.
00:29:59.084 --> 00:30:00.743
Well, let's switch over to a video call.
00:30:00.784 --> 00:30:01.804
Let me see what's going on.
00:30:01.864 --> 00:30:02.403
Let me hear it.
00:30:02.443 --> 00:30:03.144
Let me look at it.
00:30:03.605 --> 00:30:03.904
Okay.
00:30:03.944 --> 00:30:04.605
Try this, this,
00:30:04.644 --> 00:30:06.704
and this I'll get you in next week.
00:30:06.785 --> 00:30:08.566
Like everybody should be
00:30:08.605 --> 00:30:10.266
doing this across all services.
00:30:12.127 --> 00:30:15.068
Computers will create a paperless world.
00:30:15.288 --> 00:30:17.009
I heard that in second grade
00:30:17.449 --> 00:30:19.949
when I first was brought
00:30:19.989 --> 00:30:21.390
into computer class in
00:30:21.430 --> 00:30:22.670
second grade and we sat in
00:30:22.690 --> 00:30:23.589
front of a bunch of like
00:30:23.829 --> 00:30:26.790
Macs and yet we're gonna
00:30:26.830 --> 00:30:28.151
crack up because Tony just
00:30:28.171 --> 00:30:29.070
got a call from a local
00:30:29.131 --> 00:30:30.830
doctor's office right across the street,
00:30:31.270 --> 00:30:32.412
a hospital owned primary
00:30:32.432 --> 00:30:34.392
care physician group and he
00:30:34.531 --> 00:30:36.092
asked for paper referral pads.
00:30:36.551 --> 00:30:39.012
He wanted, so hit the,
00:30:39.032 --> 00:30:39.952
what did I miss in the story?
00:30:41.304 --> 00:30:43.625
So real quick backstory, you know,
00:30:44.164 --> 00:30:46.286
I've always done paper referral pads.
00:30:46.346 --> 00:30:47.826
I've done group referral pads.
00:30:47.846 --> 00:30:48.747
So like I'll get all the
00:30:48.767 --> 00:30:50.267
physical therapy providers
00:30:50.287 --> 00:30:51.627
within a geographic area,
00:30:51.688 --> 00:30:53.107
put them on my referral
00:30:53.147 --> 00:30:54.628
pads at my expense,
00:30:55.108 --> 00:30:56.608
send them to the doc office.
00:30:56.670 --> 00:30:58.049
I've done lots of different
00:30:58.089 --> 00:30:59.631
kind of things like this.
00:31:00.211 --> 00:31:01.711
And I really started to feel like,
00:31:01.851 --> 00:31:03.432
all right, it's probably, you know,
00:31:03.531 --> 00:31:04.372
run its course.
00:31:04.451 --> 00:31:06.133
Nobody cares about this anymore.
00:31:06.153 --> 00:31:06.173
A
00:31:09.673 --> 00:31:11.115
And so yesterday I'm sitting
00:31:11.154 --> 00:31:11.775
here at lunch.
00:31:11.875 --> 00:31:12.654
The phone rings.
00:31:12.815 --> 00:31:14.615
I know it's the doc group next door.
00:31:14.635 --> 00:31:16.797
And I'm like, I don't want to answer that.
00:31:16.896 --> 00:31:17.817
Either they're requesting
00:31:17.856 --> 00:31:19.117
medical records or they
00:31:19.137 --> 00:31:20.519
want to schedule an appointment.
00:31:20.558 --> 00:31:22.558
And I don't want more patients.
00:31:23.059 --> 00:31:24.200
So I just I let it ring.
00:31:24.960 --> 00:31:25.921
It went to voicemail,
00:31:25.941 --> 00:31:26.961
but they didn't leave a message.
00:31:27.020 --> 00:31:29.001
Five minutes later, rings again.
00:31:29.041 --> 00:31:29.682
I'm like, all right,
00:31:29.701 --> 00:31:31.163
I got to be a big boy.
00:31:31.343 --> 00:31:32.563
Put on my big boy pants.
00:31:33.003 --> 00:31:34.763
I answer the phone and they're like, hey,
00:31:34.804 --> 00:31:36.664
can you send us over more referral pads?
00:31:36.684 --> 00:31:37.546
We've got patients.
00:31:37.566 --> 00:31:38.246
And we ran out.
00:31:38.846 --> 00:31:40.686
I was like, oh, OK.
00:31:40.727 --> 00:31:41.788
I send my son who's doing a
00:31:41.827 --> 00:31:43.067
summer internship with us
00:31:43.469 --> 00:31:44.288
across the street.
00:31:44.409 --> 00:31:45.329
He drops them off.
00:31:46.130 --> 00:31:47.750
The point in that story, though,
00:31:47.851 --> 00:31:49.192
is these guys are all
00:31:49.271 --> 00:31:50.873
hospital owned physicians.
00:31:50.913 --> 00:31:52.053
They're great physicians.
00:31:52.094 --> 00:31:53.213
I've known them for years.
00:31:54.414 --> 00:31:55.915
They are pressured to send
00:31:55.955 --> 00:31:58.317
to to the hospital outpatient clinic.
00:31:58.336 --> 00:31:59.278
There's zero doubt,
00:31:59.978 --> 00:32:01.719
but they still need their
00:32:01.759 --> 00:32:02.859
patients to be seen.
00:32:02.920 --> 00:32:05.121
The hospital outpatient is full now.
00:32:05.982 --> 00:32:09.164
They give the patient the internal EMR,
00:32:09.204 --> 00:32:11.105
the Epic EMR referral,
00:32:11.727 --> 00:32:12.846
but they also wanted the
00:32:12.886 --> 00:32:13.788
referral that has our
00:32:13.827 --> 00:32:15.148
address and our information
00:32:15.189 --> 00:32:16.209
and the other stuff on it.
00:32:16.670 --> 00:32:19.191
So we sent over a handful of pads.
00:32:20.451 --> 00:32:22.673
It reminded me that this is still a thing.
00:32:23.054 --> 00:32:24.213
And now I'll go and I'll
00:32:24.233 --> 00:32:25.194
start sending them out to
00:32:25.295 --> 00:32:26.935
all the other docs in the area.
00:32:29.892 --> 00:32:31.113
Dave had a comment.
00:32:31.133 --> 00:32:31.773
Dave, you're grinning.
00:32:32.273 --> 00:32:34.895
No, Jimmy,
00:32:34.935 --> 00:32:36.657
you shared the screenshot with
00:32:36.678 --> 00:32:37.518
my comment that I had
00:32:37.577 --> 00:32:38.499
messaged you guys yesterday.
00:32:38.939 --> 00:32:39.839
I screenshotted that.
00:32:39.880 --> 00:32:40.980
I was going to post it publicly.
00:32:41.642 --> 00:32:43.502
But the comment under Tony's post,
00:32:43.583 --> 00:32:44.064
I didn't post it,
00:32:44.084 --> 00:32:45.744
but it had said something like,
00:32:47.086 --> 00:32:47.686
in health care,
00:32:47.727 --> 00:32:49.307
paper referral pads and fax
00:32:49.327 --> 00:32:50.568
machines are still used.
00:32:51.589 --> 00:32:52.911
But Tony Maritato thinks
00:32:52.951 --> 00:32:54.711
artificial intelligence is taking over.
00:32:55.373 --> 00:32:56.113
Think again.
00:32:57.314 --> 00:32:58.855
And I believe that.
00:32:58.914 --> 00:33:00.816
I know Tony has a lot of
00:33:00.875 --> 00:33:06.238
faith and enthusiasm for
00:33:06.278 --> 00:33:07.219
artificial intelligence.
00:33:08.086 --> 00:33:10.007
But we don't, I mean, our practice,
00:33:10.047 --> 00:33:10.846
we don't have a fax machine.
00:33:11.106 --> 00:33:12.047
We have referrals and people
00:33:12.087 --> 00:33:13.708
call up or nurses or whoever,
00:33:13.728 --> 00:33:14.909
and they're like, what's your fax number?
00:33:15.269 --> 00:33:16.868
I used to say our fax is down.
00:33:17.388 --> 00:33:17.990
Can you email it?
00:33:18.049 --> 00:33:19.410
Now I just say, can you just email it?
00:33:20.431 --> 00:33:24.471
So we have opted out of the fax machine.
00:33:24.872 --> 00:33:26.272
I've never had a fax line,
00:33:26.333 --> 00:33:26.952
even though you can have
00:33:27.012 --> 00:33:27.692
one for five dollars a
00:33:27.732 --> 00:33:29.973
month and have like a whatever over Wi-Fi,
00:33:29.993 --> 00:33:30.974
you can have a fax line.
00:33:31.875 --> 00:33:33.915
And I'm just like, I just don't do it,
00:33:34.036 --> 00:33:34.276
right?
00:33:35.596 --> 00:33:37.156
It's so funny, like Tony's,
00:33:37.797 --> 00:33:40.701
handing out paper for all
00:33:40.721 --> 00:33:42.142
pads that are still being requested.
00:33:43.123 --> 00:33:45.965
He may or may not have a fax machine,
00:33:46.846 --> 00:33:50.230
but he thinks artificial
00:33:50.250 --> 00:33:53.734
intelligence is taking over.
00:33:53.755 --> 00:33:54.635
It's very ironic.
00:33:56.057 --> 00:33:57.419
The thing with that is...
00:33:58.428 --> 00:34:00.669
AI is replacing the stuff
00:34:00.709 --> 00:34:02.549
that we thought would never be replaced,
00:34:02.970 --> 00:34:05.050
but it's not replacing stuff.
00:34:05.471 --> 00:34:06.730
Like you hear the people say,
00:34:06.871 --> 00:34:08.271
I don't need AI to do this.
00:34:08.371 --> 00:34:10.032
I need AI to vacuum my carpet.
00:34:10.353 --> 00:34:11.253
Like you're right.
00:34:12.793 --> 00:34:14.554
I will be replaced because
00:34:14.873 --> 00:34:16.795
my perception of value in
00:34:16.835 --> 00:34:18.215
the physical therapy world
00:34:18.356 --> 00:34:20.577
is my brain's ability to
00:34:20.637 --> 00:34:22.936
process dynamic information, right?
00:34:23.018 --> 00:34:23.797
Dave comes in,
00:34:24.338 --> 00:34:26.739
Dave's like, I play recreational baseball.
00:34:26.820 --> 00:34:28.221
My shoulder's been bugging me.
00:34:28.800 --> 00:34:31.023
Oh, I also got a COVID injection a couple,
00:34:31.123 --> 00:34:32.503
you know, whatever years ago.
00:34:32.563 --> 00:34:33.364
And ever since then,
00:34:33.403 --> 00:34:34.684
my shoulder's never been the same.
00:34:35.905 --> 00:34:36.967
Making the connection
00:34:37.007 --> 00:34:38.887
between the chemistry and
00:34:38.947 --> 00:34:39.869
all the other stuff,
00:34:39.909 --> 00:34:41.088
Dave came in thinking it
00:34:41.108 --> 00:34:42.130
was something related to
00:34:42.210 --> 00:34:43.431
mechanical pathology.
00:34:43.630 --> 00:34:45.472
I think it's more chemical pathology.
00:34:46.313 --> 00:34:47.333
I thought that was safe.
00:34:47.373 --> 00:34:47.914
That's gone.
00:34:48.134 --> 00:34:50.416
Like that is what AI is going to replace.
00:34:51.307 --> 00:34:52.168
What AI is not going to
00:34:52.188 --> 00:34:53.969
replace is the human who
00:34:54.028 --> 00:34:55.849
rubs Dave's shoulder while
00:34:56.190 --> 00:34:58.110
Dave tells him jokes and he
00:34:58.170 --> 00:34:59.291
laughs at those jokes.
00:34:59.331 --> 00:35:00.751
Like those are the things.
00:35:01.152 --> 00:35:04.614
So the fax machine, it's nineteen,
00:35:04.673 --> 00:35:07.275
you know, eighty seven technology.
00:35:07.815 --> 00:35:08.335
You're right.
00:35:08.556 --> 00:35:09.996
AI is not replacing that.
00:35:10.056 --> 00:35:12.177
Like there's still people on
00:35:12.356 --> 00:35:13.777
old systems that are using
00:35:13.858 --> 00:35:14.617
old technology.
00:35:14.677 --> 00:35:15.318
We're one of them.
00:35:15.458 --> 00:35:17.278
I have a fax machine in every office.
00:35:17.298 --> 00:35:18.659
I have a fax machine at home.
00:35:18.820 --> 00:35:20.420
I get faxes every single day.
00:35:21.961 --> 00:35:24.264
But what AI is replacing is
00:35:24.304 --> 00:35:25.244
the stuff that we thought
00:35:25.304 --> 00:35:26.445
was irreplaceable.
00:35:26.947 --> 00:35:29.389
Our intelligence, our analytical sense,
00:35:29.429 --> 00:35:31.311
our ability to put pieces
00:35:31.351 --> 00:35:32.632
of a puzzle together.
00:35:32.652 --> 00:35:33.132
That's gone.
00:35:34.994 --> 00:35:35.894
Yeah, I think it's the simple,
00:35:35.914 --> 00:35:37.315
tangible things that people like,
00:35:37.416 --> 00:35:38.096
like a reminder.
00:35:39.177 --> 00:35:41.177
How many times I take a business card,
00:35:41.278 --> 00:35:42.039
I actually still do.
00:35:42.139 --> 00:35:43.280
I do snap a picture of it,
00:35:43.559 --> 00:35:45.021
but I stick the card in my
00:35:45.081 --> 00:35:46.702
pocket because I know it's
00:35:46.742 --> 00:35:47.802
solving a forgetting
00:35:47.842 --> 00:35:50.204
problem or a losing it problem, right?
00:35:50.545 --> 00:35:51.746
I can store anything I want
00:35:51.766 --> 00:35:53.487
in Google Drive and I do,
00:35:53.688 --> 00:35:54.728
and then I can't find it.
00:35:55.208 --> 00:35:56.409
Have you guys ever used Notion?
00:35:57.670 --> 00:35:58.731
I have it now.
00:35:58.751 --> 00:35:59.411
Notion's essentially a
00:35:59.431 --> 00:36:00.632
little world you can create
00:36:00.992 --> 00:36:02.532
like an internal Wiki and
00:36:02.572 --> 00:36:03.773
companies I've worked for of like,
00:36:04.112 --> 00:36:05.494
that's over here, how to do that.
00:36:05.514 --> 00:36:06.514
A lot of SOPs,
00:36:06.534 --> 00:36:07.954
a lot of like internal data.
00:36:08.474 --> 00:36:09.074
And I, you know,
00:36:09.175 --> 00:36:10.195
use the phrase and I don't know,
00:36:10.235 --> 00:36:11.476
probably not the first person to use it.
00:36:11.496 --> 00:36:12.695
I'm like, it's in Notion.
00:36:12.835 --> 00:36:14.197
The answer kept, it's in Notion.
00:36:14.237 --> 00:36:15.197
Hey, does anybody know how to do this?
00:36:15.416 --> 00:36:16.016
It's in Notion.
00:36:16.036 --> 00:36:17.717
I'm like, yeah, but Notion's in Notion.
00:36:17.818 --> 00:36:19.318
Like I know it's in there
00:36:19.697 --> 00:36:20.518
and I'm here for you.
00:36:20.559 --> 00:36:21.759
Can you tell me how to do it?
00:36:21.778 --> 00:36:23.039
Or can you point to where that thing is?
00:36:23.079 --> 00:36:24.219
Cause I looked there already
00:36:24.579 --> 00:36:25.579
and I can't find it cause
00:36:25.599 --> 00:36:26.860
it's in a sea of everything.
00:36:27.320 --> 00:36:28.523
So when everything's important,
00:36:28.583 --> 00:36:29.324
nothing's important.
00:36:29.603 --> 00:36:30.525
And it's just a pendulum.
00:36:30.844 --> 00:36:31.405
But I think you're right.
00:36:31.706 --> 00:36:33.289
It's repetitive tasks.
00:36:33.708 --> 00:36:35.871
It's the things that just should be done.
00:36:36.231 --> 00:36:39.195
Seth Godin said this ten years ago.
00:36:39.576 --> 00:36:41.057
I'll go ask AI when the
00:36:41.097 --> 00:36:42.340
actual blog post was from
00:36:42.380 --> 00:36:43.460
Seth Godin when he said this.
00:36:43.822 --> 00:36:45.023
And it's something stunningly,
00:36:45.123 --> 00:36:45.983
stupidly simple.
00:36:47.025 --> 00:36:48.025
When you're buying something
00:36:48.045 --> 00:36:49.887
from an online retailer and
00:36:49.907 --> 00:36:51.168
I'm putting in my address
00:36:51.188 --> 00:36:52.429
to either have the product
00:36:52.471 --> 00:36:54.112
shipped to me or for my
00:36:54.172 --> 00:36:55.853
credit card information verification,
00:36:56.554 --> 00:36:58.195
I type in two pieces of information.
00:36:58.577 --> 00:36:59.577
And his question is why?
00:37:00.057 --> 00:37:02.460
I type in my zip code and then my state.
00:37:03.822 --> 00:37:05.003
You know what state I live
00:37:05.063 --> 00:37:06.445
in based on the zip code.
00:37:06.625 --> 00:37:07.965
That's how zip codes work.
00:37:08.385 --> 00:37:10.246
But I've been across very
00:37:10.286 --> 00:37:11.447
few websites in the last
00:37:11.547 --> 00:37:13.108
twenty five years of buying
00:37:13.148 --> 00:37:14.769
stuff online that actually
00:37:14.809 --> 00:37:15.990
just ask for the zip code
00:37:16.311 --> 00:37:18.532
and will auto fill the state.
00:37:18.891 --> 00:37:19.213
And now,
00:37:19.253 --> 00:37:20.713
since I read that from Godin ten
00:37:20.753 --> 00:37:22.414
years ago, every time I do it,
00:37:22.815 --> 00:37:24.476
I get a little bit more pissed off.
00:37:24.695 --> 00:37:25.956
Because someone hasn't taken
00:37:25.976 --> 00:37:26.737
that experience.
00:37:27.117 --> 00:37:27.838
Now,
00:37:28.139 --> 00:37:30.402
the paper referral pad to me is just a
00:37:30.501 --> 00:37:31.963
physical embodiment of that.
00:37:32.222 --> 00:37:34.125
That's a psychological nudge, right?
00:37:34.144 --> 00:37:34.766
You're probably going to
00:37:34.806 --> 00:37:35.646
lose that or throw it away.
00:37:35.686 --> 00:37:36.608
Or maybe you do actually
00:37:36.648 --> 00:37:38.429
tack it up on the refrigerator.
00:37:38.789 --> 00:37:41.552
But I think it's a yes and, right?
00:37:41.652 --> 00:37:43.114
Is AI going to take over everything?
00:37:43.253 --> 00:37:44.054
No.
00:37:44.135 --> 00:37:44.554
Hopefully,
00:37:44.574 --> 00:37:46.097
it's the repetitive tasks or
00:37:46.117 --> 00:37:47.197
filling in what state I
00:37:47.237 --> 00:37:48.179
live in after I tell you
00:37:48.219 --> 00:37:49.360
what zip code I live at.
00:37:50.925 --> 00:37:52.927
So that goes back to one of
00:37:52.967 --> 00:37:54.168
the things that when I
00:37:54.208 --> 00:37:55.608
started my business back in
00:37:55.648 --> 00:37:57.851
two thousand and one, I said,
00:37:58.010 --> 00:37:59.693
I am never going to do this.
00:38:00.373 --> 00:38:01.753
I am never going to give a
00:38:01.853 --> 00:38:03.114
patient a packet of new
00:38:03.155 --> 00:38:04.076
patient paperwork.
00:38:04.536 --> 00:38:05.637
I'm never going to give the
00:38:05.677 --> 00:38:06.418
patient a health
00:38:06.438 --> 00:38:07.338
questionnaire that they
00:38:07.358 --> 00:38:08.840
have to answer questions on
00:38:08.880 --> 00:38:10.262
and fill all this stuff out.
00:38:11.021 --> 00:38:11.983
one of the things that I do
00:38:12.003 --> 00:38:12.702
when I'm teaching my
00:38:12.742 --> 00:38:13.983
Medicare course is I go to
00:38:14.043 --> 00:38:15.844
random PT websites and I
00:38:15.885 --> 00:38:17.786
show their admission paperwork.
00:38:18.226 --> 00:38:18.547
And I'm like,
00:38:18.806 --> 00:38:20.827
why are we even asking these questions?
00:38:20.867 --> 00:38:23.010
Like these questions has have no relevance,
00:38:23.289 --> 00:38:25.871
or I can get all of this information.
00:38:25.931 --> 00:38:28.333
If I get this one piece, you know,
00:38:28.393 --> 00:38:30.393
give me your Medicare subscriber ID,
00:38:30.414 --> 00:38:31.614
your name and your date of birth.
00:38:32.074 --> 00:38:32.976
I'll get your address.
00:38:33.056 --> 00:38:33.715
I'll get your phone.
00:38:33.795 --> 00:38:35.396
I'll get all of these other things.
00:38:35.416 --> 00:38:36.097
And again,
00:38:37.132 --> 00:38:39.755
we don't do that because we're so used to,
00:38:39.976 --> 00:38:41.639
Oh, well you fill out the paperwork.
00:38:41.679 --> 00:38:43.942
You answer the, how many times I've,
00:38:43.961 --> 00:38:45.804
I'm asking you guys in real world,
00:38:46.505 --> 00:38:48.708
if you see a patient and you're like,
00:38:48.728 --> 00:38:50.250
do you have a hypertension?
00:38:50.329 --> 00:38:50.530
No.
00:38:50.670 --> 00:38:51.630
Do you have diabetes?
00:38:51.731 --> 00:38:51.911
No.
00:38:52.211 --> 00:38:53.494
What medications are you taking?
00:38:53.634 --> 00:38:53.773
Well,
00:38:53.813 --> 00:38:55.896
I take like Cinepryl and Metformin and,
00:38:56.317 --> 00:38:56.817
Well, wait a minute.
00:38:56.836 --> 00:38:58.637
You just said you don't have those.
00:38:59.137 --> 00:38:59.418
Well, no,
00:38:59.478 --> 00:39:00.518
I don't have those conditions
00:39:00.539 --> 00:39:01.818
because I'm taking those drugs.
00:39:01.858 --> 00:39:02.079
Right.
00:39:02.759 --> 00:39:04.639
To ask a patient to answer
00:39:04.699 --> 00:39:06.501
health care questions on a
00:39:06.561 --> 00:39:08.902
piece of paper makes no sense to me.
00:39:08.942 --> 00:39:09.961
They are not equipped to
00:39:10.041 --> 00:39:11.302
answer those questions.
00:39:12.023 --> 00:39:12.682
And you're going to have
00:39:12.742 --> 00:39:14.083
those conversations anyway.
00:39:14.844 --> 00:39:16.244
And so that's what made me
00:39:16.304 --> 00:39:18.186
rethink my whole patient experience.
00:39:18.226 --> 00:39:18.846
I'm like, look,
00:39:19.365 --> 00:39:21.387
this person pulled into the parking lot.
00:39:21.447 --> 00:39:22.887
I saw them get out of the car.
00:39:23.329 --> 00:39:24.989
Do I really have to sit here
00:39:25.110 --> 00:39:26.489
and go into an exam room?
00:39:27.070 --> 00:39:28.451
I watched them get out of the car,
00:39:28.510 --> 00:39:29.632
close the car door.
00:39:29.851 --> 00:39:31.572
I saw if they have an assistive device.
00:39:31.753 --> 00:39:33.114
I saw them come in my clinic
00:39:33.153 --> 00:39:34.755
like they're standing at the front desk.
00:39:35.175 --> 00:39:36.655
My evaluation is finished.
00:39:37.016 --> 00:39:38.737
Let's go start making you feel better.
00:39:39.356 --> 00:39:40.637
That's what I want to work on.
00:39:41.538 --> 00:39:43.358
But I don't think we either
00:39:43.418 --> 00:39:45.199
we don't teach these skills
00:39:45.380 --> 00:39:47.882
or we don't tell therapists like, hey,
00:39:47.942 --> 00:39:50.222
you your evaluation starts
00:39:50.282 --> 00:39:53.445
at that first moment of contact.
00:39:53.565 --> 00:39:53.844
Agreed.
00:39:53.925 --> 00:39:54.885
We do it at the airport.
00:39:55.166 --> 00:39:56.106
We watch people walk.
00:39:56.206 --> 00:39:57.206
We watch people move.
00:39:57.467 --> 00:39:59.188
We analyze all of their stuff.
00:39:59.248 --> 00:39:59.547
Right.
00:40:01.088 --> 00:40:01.889
The question is.
00:40:03.409 --> 00:40:04.431
I think the question is.
00:40:05.635 --> 00:40:06.715
how does this change?
00:40:07.195 --> 00:40:08.277
So how does that change?
00:40:08.317 --> 00:40:09.478
How does that model change?
00:40:09.677 --> 00:40:10.978
If this is the way it's always been,
00:40:10.998 --> 00:40:11.599
and these are the things
00:40:11.619 --> 00:40:12.599
that are always required?
00:40:13.121 --> 00:40:13.360
I mean,
00:40:14.041 --> 00:40:15.382
Craig's pointing out HIPAA makes
00:40:15.443 --> 00:40:16.864
facts or effects necessary
00:40:16.903 --> 00:40:17.744
for plan of cares when
00:40:17.784 --> 00:40:18.704
clients use insurance,
00:40:18.724 --> 00:40:20.987
like so is it chicken or the egg?
00:40:21.007 --> 00:40:22.407
Like, how does this thing actually change?
00:40:25.088 --> 00:40:26.210
Is that not doing it?
00:40:26.449 --> 00:40:28.331
Is it, you know, is it, is it the same?
00:40:28.471 --> 00:40:29.751
Is it the same question of like,
00:40:30.152 --> 00:40:31.572
how do PTs get paid more?
00:40:31.893 --> 00:40:32.014
Well,
00:40:32.034 --> 00:40:33.614
we all have to opt out at the same
00:40:33.675 --> 00:40:35.315
time and then we'll show them demand.
00:40:35.856 --> 00:40:37.077
And my, my response,
00:40:37.097 --> 00:40:37.898
whenever I see that is,
00:40:37.918 --> 00:40:38.898
have you tried to get eight
00:40:38.938 --> 00:40:40.219
people to go to dinner on
00:40:40.259 --> 00:40:41.599
time and agree on a restaurant?
00:40:41.940 --> 00:40:42.860
You're going to get a
00:40:42.920 --> 00:40:44.001
hundred thousand physical
00:40:44.021 --> 00:40:45.163
therapists to do all
00:40:45.222 --> 00:40:45.643
something that's
00:40:45.702 --> 00:40:46.103
threatening their
00:40:46.143 --> 00:40:47.583
livelihood at the same time.
00:40:48.085 --> 00:40:49.184
I mean, that's never going to happen.
00:40:49.505 --> 00:40:50.726
So the question is, how does this, this,
00:40:50.766 --> 00:40:51.547
how does this ever actually
00:40:51.586 --> 00:40:53.047
progress or does it?
00:40:54.351 --> 00:40:55.952
I think someone like Dave, you know,
00:40:56.012 --> 00:40:57.733
Dave starts laying the groundwork.
00:40:58.914 --> 00:40:59.514
I'm shocked.
00:40:59.713 --> 00:41:01.295
I am that Dave doesn't have
00:41:01.394 --> 00:41:02.755
any kind of fax system,
00:41:02.815 --> 00:41:04.416
not even an e-fax system.
00:41:05.576 --> 00:41:06.297
But it's either going to
00:41:06.336 --> 00:41:07.077
take somebody on the
00:41:07.117 --> 00:41:08.597
provider side or somebody
00:41:08.637 --> 00:41:10.257
on the consumer side who's
00:41:10.318 --> 00:41:11.378
going to be like, no,
00:41:11.438 --> 00:41:12.699
I'm not going to do this anymore.
00:41:13.159 --> 00:41:15.500
Why am I still giving you
00:41:15.599 --> 00:41:16.639
all filling out all of
00:41:16.679 --> 00:41:18.081
these forms when you have
00:41:18.161 --> 00:41:20.601
all of that information at your disposal?
00:41:22.132 --> 00:41:23.034
I think it'll only change
00:41:23.074 --> 00:41:24.855
when the people that are asking for it,
00:41:25.416 --> 00:41:26.896
so insurance companies, right?
00:41:27.356 --> 00:41:28.257
When they actually think
00:41:28.318 --> 00:41:29.458
it's either better or
00:41:29.498 --> 00:41:31.099
cheaper or more in their
00:41:31.219 --> 00:41:32.860
interest to not require it.
00:41:33.121 --> 00:41:34.422
But for them, it doesn't add anything.
00:41:34.762 --> 00:41:35.322
Like for me,
00:41:35.362 --> 00:41:36.623
like the more documentation a
00:41:36.664 --> 00:41:37.625
PT fills out or a
00:41:37.644 --> 00:41:39.166
healthcare provider fills out,
00:41:39.487 --> 00:41:40.668
the more opportunity there
00:41:40.708 --> 00:41:41.547
is to deny something.
00:41:42.148 --> 00:41:43.449
Like you're giving them ammunition.
00:41:43.610 --> 00:41:45.291
Like the line in radio that
00:41:45.331 --> 00:41:46.311
I was taught was hand them
00:41:46.331 --> 00:41:47.393
enough microphone cable and
00:41:47.432 --> 00:41:48.574
someone will hang themselves with it.
00:41:48.833 --> 00:41:49.393
Let them talk.
00:41:49.695 --> 00:41:51.115
They will talk themselves into a box.
00:41:51.983 --> 00:41:54.943
Um, I want to go to Dave and, um,
00:41:54.983 --> 00:41:57.965
the guy who was talking about, but last,
00:41:58.025 --> 00:42:00.565
last thing, closing thought on that topic,
00:42:01.306 --> 00:42:03.427
I literally tell therapists, I'm like,
00:42:03.507 --> 00:42:04.867
look, you've got a CMS,
00:42:04.887 --> 00:42:06.027
fifteen hundred claim form.
00:42:06.047 --> 00:42:06.969
You've got all of these
00:42:07.028 --> 00:42:09.429
forms are all of these fields.
00:42:09.889 --> 00:42:10.550
Leave them blank.
00:42:10.769 --> 00:42:13.170
Do not put something in a
00:42:13.190 --> 00:42:15.371
field that isn't absolutely required.
00:42:15.952 --> 00:42:17.452
And when you're doing an evaluation,
00:42:17.492 --> 00:42:18.012
guess what?
00:42:18.652 --> 00:42:20.014
More information doesn't
00:42:20.074 --> 00:42:21.153
help justification.
00:42:21.684 --> 00:42:23.405
Do not give them anything
00:42:23.445 --> 00:42:25.885
that isn't absolutely required.
00:42:26.425 --> 00:42:29.827
Because to Jimmy's point, like all that is,
00:42:29.927 --> 00:42:31.847
is increased justification to say, well,
00:42:31.867 --> 00:42:33.469
wait a minute, you said this.
00:42:33.909 --> 00:42:35.148
If this is related to that
00:42:35.190 --> 00:42:36.469
and that ties into that and
00:42:36.489 --> 00:42:37.690
then the other part comes in,
00:42:37.891 --> 00:42:39.190
that's not a covered benefit.
00:42:39.731 --> 00:42:40.831
You give them the bare
00:42:40.891 --> 00:42:42.913
minimum to get the job done.
00:42:43.632 --> 00:42:45.873
So I know Dave's not getting
00:42:45.914 --> 00:42:46.853
a good connection.
00:42:47.414 --> 00:42:48.034
Galloway.
00:42:49.161 --> 00:42:50.041
Yeah, I've seen this guy.
00:42:50.061 --> 00:42:51.242
I don't even know his backstory.
00:42:51.262 --> 00:42:52.342
Like he showed up on my
00:42:53.181 --> 00:42:54.922
algorithm probably because, you know,
00:42:54.963 --> 00:42:56.782
ten people that I follow watch him.
00:42:56.822 --> 00:42:58.023
But he's got some unique thoughts.
00:42:58.403 --> 00:43:00.244
And you said you agree with
00:43:00.324 --> 00:43:01.264
fifty percent of what he
00:43:01.284 --> 00:43:02.925
says and disagree staunchly
00:43:03.385 --> 00:43:05.045
with fifty percent of what he says.
00:43:05.505 --> 00:43:07.045
So what do you disagree with?
00:43:08.672 --> 00:43:09.893
Let's put that on hold
00:43:09.914 --> 00:43:11.494
because Dave was the one
00:43:11.514 --> 00:43:12.777
that brought it up first, right?
00:43:13.077 --> 00:43:13.277
Right.
00:43:13.777 --> 00:43:14.018
Yeah.
00:43:14.418 --> 00:43:16.000
I want to hear what Dave has to say.
00:43:16.079 --> 00:43:18.461
I mean, effectively, he's got, you know,
00:43:18.501 --> 00:43:20.204
a hundred plus million dollars.
00:43:21.244 --> 00:43:23.166
He has the freedom to talk
00:43:23.206 --> 00:43:24.387
about certain things and
00:43:24.527 --> 00:43:25.748
choose a certain path.
00:43:25.789 --> 00:43:28.630
And I'd be curious to see what Dave says.
00:43:29.371 --> 00:43:31.094
If Dave doesn't come back,
00:43:31.353 --> 00:43:31.934
what were you going to say?
00:43:32.434 --> 00:43:32.514
Well,
00:43:32.534 --> 00:43:33.315
I was going to go to the rundown
00:43:33.335 --> 00:43:34.896
because he did share a thread.
00:43:35.356 --> 00:43:36.398
And this was so it wasn't
00:43:36.458 --> 00:43:37.418
just about like who this
00:43:37.458 --> 00:43:38.579
guy is and do we agree with him?
00:43:38.940 --> 00:43:39.739
I was sort of trying to buy
00:43:39.760 --> 00:43:40.621
time there for Dave to get
00:43:40.740 --> 00:43:41.661
back on the Wi-Fi in the
00:43:41.681 --> 00:43:42.983
diner that he's at on vacation.
00:43:43.302 --> 00:43:44.483
But he but in this thread,
00:43:44.884 --> 00:43:46.164
he Scott Galloway is
00:43:46.184 --> 00:43:47.726
talking about the war on young people.
00:43:48.447 --> 00:43:50.809
And Dave in the group chat was saying, hey,
00:43:50.889 --> 00:43:53.130
maybe it's not a business
00:43:53.190 --> 00:43:54.871
model or PT making less.
00:43:56.331 --> 00:43:58.934
His view here was it's everybody.
00:43:59.333 --> 00:44:00.614
So since nineteen seventy four,
00:44:00.735 --> 00:44:02.476
the median in median labor
00:44:02.577 --> 00:44:04.278
income is up forty percent,
00:44:04.559 --> 00:44:05.840
but the S&P five hundred is
00:44:05.880 --> 00:44:07.501
up four thousand percent.
00:44:07.961 --> 00:44:09.103
So essentially he's saying
00:44:09.384 --> 00:44:12.346
the contract was work hard, go to school.
00:44:13.146 --> 00:44:15.889
you know, grind, play by the rules.
00:44:15.969 --> 00:44:16.750
And of course you'll do
00:44:16.789 --> 00:44:17.610
better than your parents
00:44:17.650 --> 00:44:18.411
because that's the way it
00:44:18.451 --> 00:44:19.911
was for a couple of generations.
00:44:20.331 --> 00:44:22.653
But today's youth or today's
00:44:22.713 --> 00:44:23.775
worker makes less than
00:44:23.795 --> 00:44:25.096
their parents did at the same age,
00:44:25.615 --> 00:44:26.836
even with a college degree.
00:44:26.856 --> 00:44:29.179
So deeper in debt and lower income.
00:44:29.438 --> 00:44:30.559
So we got bamboozled.
00:44:31.059 --> 00:44:32.320
So he's essentially saying
00:44:32.701 --> 00:44:34.101
that it's not a resource problem,
00:44:34.121 --> 00:44:35.043
it's a values problem.
00:44:36.097 --> 00:44:37.900
We have to fix it,
00:44:38.239 --> 00:44:39.121
but all these things that
00:44:39.161 --> 00:44:42.164
he lists is not a me fixing
00:44:42.184 --> 00:44:43.204
it for myself problem.
00:44:43.686 --> 00:44:45.827
Expanded public college access,
00:44:45.907 --> 00:44:47.889
reforming tax code to reward labor,
00:44:48.550 --> 00:44:50.532
loosening zoning to lower housing costs.
00:44:50.592 --> 00:44:51.432
All these things are things
00:44:51.452 --> 00:44:53.114
that a municipality or a
00:44:53.235 --> 00:44:54.235
government would need to do.
00:44:54.976 --> 00:44:57.197
Because right now in eighty three,
00:44:57.297 --> 00:44:58.818
sixty percent of thirty
00:44:58.878 --> 00:45:00.980
year olds had one child.
00:45:01.099 --> 00:45:02.161
Today it's twenty seven.
00:45:02.380 --> 00:45:04.101
So like we've we've halved
00:45:04.541 --> 00:45:05.902
and this is not like this
00:45:05.922 --> 00:45:07.503
is not a we're sterile
00:45:07.543 --> 00:45:09.264
problem or people don't enjoy sex.
00:45:09.704 --> 00:45:11.266
This is we understand math
00:45:11.306 --> 00:45:11.885
and we're saying,
00:45:12.246 --> 00:45:14.168
do I want to be child poor?
00:45:14.427 --> 00:45:14.588
Like,
00:45:14.648 --> 00:45:15.789
do I want to be able to really take
00:45:15.809 --> 00:45:18.349
care of one kid or sort of, OK,
00:45:18.389 --> 00:45:20.190
take care of two or three?
00:45:21.931 --> 00:45:23.072
Housing prices have three
00:45:23.132 --> 00:45:24.474
acts since nineteen sixty three.
00:45:24.793 --> 00:45:25.934
Student debt is over one
00:45:25.974 --> 00:45:27.496
point three trillion
00:45:27.536 --> 00:45:30.197
dollars and depression,
00:45:30.257 --> 00:45:31.237
self-harm and loneliness.
00:45:31.277 --> 00:45:31.978
So we're poorer.
00:45:32.298 --> 00:45:33.880
We're more unhappy and we're
00:45:33.920 --> 00:45:35.960
more in debt than the people before us.
00:45:36.081 --> 00:45:37.663
And I think over the last
00:45:37.682 --> 00:45:38.282
couple of years they've
00:45:38.322 --> 00:45:39.724
charted the average life
00:45:39.764 --> 00:45:41.445
expectancy has actually gone down,
00:45:41.905 --> 00:45:43.025
even though we're smarter.
00:45:43.186 --> 00:45:44.266
Why is this happening?
00:45:44.867 --> 00:45:46.288
And depending on who you talk to,
00:45:46.307 --> 00:45:47.588
they'll list the reasons why it is.
00:45:48.110 --> 00:45:49.349
But they're saying, well,
00:45:49.369 --> 00:45:50.490
who benefits from this?
00:45:50.990 --> 00:45:51.231
Well,
00:45:52.132 --> 00:45:53.853
Older Americans, people, seventy and up,
00:45:53.952 --> 00:45:54.653
got rich,
00:45:55.034 --> 00:45:56.295
but then closed the door behind
00:45:56.335 --> 00:45:58.235
them to secure themselves.
00:45:58.315 --> 00:45:59.596
Those are the people that were in power.
00:45:59.655 --> 00:46:02.157
So over seventies now hold
00:46:02.318 --> 00:46:03.418
thirty percent of US health
00:46:03.458 --> 00:46:04.079
called wealth.
00:46:04.498 --> 00:46:05.900
That's up from nineteen
00:46:05.920 --> 00:46:07.360
percent in nineteen eighty nine.
00:46:07.400 --> 00:46:08.722
That is a big, big difference.
00:46:09.422 --> 00:46:10.342
The example here is
00:46:10.422 --> 00:46:11.463
Harvard's endowment has
00:46:11.483 --> 00:46:12.523
grown five hundred percent.
00:46:13.043 --> 00:46:13.965
since eighty but their
00:46:13.985 --> 00:46:14.985
freshman class hasn't
00:46:15.005 --> 00:46:15.885
changed so they've gotten
00:46:15.945 --> 00:46:16.666
richer but they're not
00:46:16.686 --> 00:46:17.967
helping more people I would
00:46:17.987 --> 00:46:18.827
push back on the harvard
00:46:18.867 --> 00:46:19.708
thing they sort of like
00:46:20.047 --> 00:46:21.369
research a bunch of things
00:46:21.429 --> 00:46:22.730
that they sort of give away
00:46:22.769 --> 00:46:24.311
to the world and cure
00:46:24.351 --> 00:46:25.291
different things or figure
00:46:25.311 --> 00:46:27.012
things out um so
00:46:27.052 --> 00:46:28.494
essentially he was uh
00:46:28.574 --> 00:46:29.914
dave's reason for pointing
00:46:29.934 --> 00:46:31.255
this out with galloway was
00:46:31.856 --> 00:46:33.175
is it a we doing it wrong
00:46:33.215 --> 00:46:34.657
problem or is the system
00:46:34.697 --> 00:46:35.938
sort of stacked against us
00:46:36.338 --> 00:46:38.420
and pt and healthcare is
00:46:38.500 --> 00:46:39.659
not immune from all of this
00:46:39.721 --> 00:46:41.842
in every industry no matter what you are
00:46:42.903 --> 00:46:44.746
And so my issue with all of
00:46:44.786 --> 00:46:48.230
that is that that is a very
00:46:48.570 --> 00:46:50.132
victim mentality.
00:46:50.213 --> 00:46:51.614
That is a, hey,
00:46:51.775 --> 00:46:53.155
it makes you feel good
00:46:53.195 --> 00:46:54.418
because you're failing and
00:46:54.438 --> 00:46:55.059
I'm going to give you all
00:46:55.079 --> 00:46:55.980
the reasons why you're
00:46:56.019 --> 00:46:56.800
failing and you're going to
00:46:56.820 --> 00:46:58.523
blame all the successful people.
00:46:59.056 --> 00:47:01.617
for your insecurities and your failures,
00:47:01.958 --> 00:47:02.938
that doesn't help anyone.
00:47:02.978 --> 00:47:04.199
That doesn't help anything.
00:47:04.619 --> 00:47:06.000
I'm sure every generation
00:47:06.019 --> 00:47:07.141
can make the same argument
00:47:07.181 --> 00:47:09.442
in some capacity for that.
00:47:09.521 --> 00:47:11.563
The reality is there are
00:47:11.623 --> 00:47:13.523
successful young people in this world.
00:47:13.943 --> 00:47:16.025
Just because more are not
00:47:16.106 --> 00:47:17.485
successful doesn't mean
00:47:17.525 --> 00:47:19.768
that the system is sacked against them.
00:47:20.148 --> 00:47:20.708
And if you're going to
00:47:20.728 --> 00:47:21.688
cherry pick a whole bunch
00:47:21.728 --> 00:47:22.869
of stats on one side,
00:47:23.170 --> 00:47:24.170
let's cherry pick a whole
00:47:24.190 --> 00:47:25.550
bunch of stats on the other side.
00:47:26.130 --> 00:47:28.311
And so this is the
00:47:28.331 --> 00:47:29.652
fundamental problem that I
00:47:29.692 --> 00:47:32.052
have with his general content.
00:47:32.753 --> 00:47:33.273
I like him.
00:47:33.494 --> 00:47:34.353
I like his ideas.
00:47:34.474 --> 00:47:35.315
I've watched them on my
00:47:35.355 --> 00:47:37.195
first Million podcast and a
00:47:37.215 --> 00:47:38.235
bunch of other shows.
00:47:39.275 --> 00:47:40.516
I just try to balance the
00:47:40.556 --> 00:47:43.858
propaganda with what...
00:47:44.398 --> 00:47:45.938
the value that he might be
00:47:45.978 --> 00:47:47.420
able to deliver to some people.
00:47:47.840 --> 00:47:48.902
He's kind of crossed the
00:47:48.942 --> 00:47:50.063
tipping point for me.
00:47:50.643 --> 00:47:51.983
I don't even click on the
00:47:52.063 --> 00:47:53.164
interviews anymore because
00:47:53.204 --> 00:47:54.726
it's just too far down that
00:47:54.806 --> 00:47:56.007
victimhood mentality.
00:47:56.706 --> 00:47:57.987
I do like identifying a problem.
00:47:58.246 --> 00:47:59.128
Like, hey, listen,
00:47:59.148 --> 00:48:00.068
there are some things out
00:48:00.088 --> 00:48:01.148
there that are set up where
00:48:01.168 --> 00:48:02.268
if you try to fight against it,
00:48:02.307 --> 00:48:02.949
you're going to lose.
00:48:03.289 --> 00:48:04.349
So don't fight that.
00:48:04.409 --> 00:48:05.449
Figure it out somewhere else.
00:48:06.768 --> 00:48:08.329
I did the math a few months
00:48:08.369 --> 00:48:10.150
ago that said I was paying
00:48:10.190 --> 00:48:11.190
off my student loans at a
00:48:11.271 --> 00:48:12.891
pretty good clip, well above average.
00:48:12.911 --> 00:48:14.391
And I did the math and said,
00:48:14.510 --> 00:48:15.130
if I paid this,
00:48:15.692 --> 00:48:16.592
if I paid seventy two
00:48:16.612 --> 00:48:17.891
thousand dollars off at the
00:48:17.992 --> 00:48:18.891
interest rate I had,
00:48:18.931 --> 00:48:19.472
I was going to pay a
00:48:19.532 --> 00:48:21.032
quarter million dollars over ten years.
00:48:21.987 --> 00:48:22.809
Quarter million dollars,
00:48:22.829 --> 00:48:23.869
one hundred eighty thousand
00:48:23.889 --> 00:48:25.291
dollars in interest on seventy thousand.
00:48:25.590 --> 00:48:26.351
So I did the math that I'd
00:48:26.371 --> 00:48:27.211
rather be poor for two
00:48:27.231 --> 00:48:28.233
years and not go on
00:48:28.253 --> 00:48:29.494
vacations for the next two years.
00:48:30.134 --> 00:48:30.434
Jimmy,
00:48:30.494 --> 00:48:31.454
in twenty years is going to
00:48:31.474 --> 00:48:32.076
appreciate that.
00:48:32.496 --> 00:48:35.057
Like that wasn't that wasn't the way,
00:48:35.617 --> 00:48:36.398
you know, two decades,
00:48:36.438 --> 00:48:37.380
two generations ago.
00:48:37.460 --> 00:48:37.599
Right.
00:48:37.619 --> 00:48:38.701
People talked all about all
00:48:38.721 --> 00:48:40.001
the time about working a
00:48:40.061 --> 00:48:41.503
summer job to pay off college.
00:48:41.922 --> 00:48:42.063
Well,
00:48:42.123 --> 00:48:43.224
I could just get pissed off that
00:48:43.244 --> 00:48:44.266
college is expensive,
00:48:44.487 --> 00:48:45.447
but I signed into that.
00:48:45.768 --> 00:48:47.110
So I decided to be poor now
00:48:47.291 --> 00:48:48.411
and worked extra now.
00:48:48.853 --> 00:48:49.994
And I didn't, and I'm not going to,
00:48:50.235 --> 00:48:52.478
it's not the give up the latte a day,
00:48:52.538 --> 00:48:53.099
whatever it was.
00:48:53.199 --> 00:48:53.539
No, no, no.
00:48:53.579 --> 00:48:54.380
It was bite very,
00:48:54.420 --> 00:48:55.702
very hard on your bank
00:48:55.742 --> 00:48:57.003
account and understand that
00:48:57.704 --> 00:48:58.846
you want to make sure you're secure.
00:48:59.226 --> 00:49:00.706
I understand what he's saying here,
00:49:00.786 --> 00:49:01.407
but I agree.
00:49:01.788 --> 00:49:02.548
And, you know,
00:49:02.588 --> 00:49:03.710
sort of both sides
00:49:03.889 --> 00:49:05.650
understand how the game works.
00:49:05.690 --> 00:49:07.452
The game is get people riled up.
00:49:07.733 --> 00:49:08.472
If they're riled up,
00:49:08.492 --> 00:49:09.333
they love or hate you.
00:49:09.673 --> 00:49:10.655
And both of those things,
00:49:11.014 --> 00:49:11.795
both of those things are
00:49:12.096 --> 00:49:13.097
good for business.
00:49:13.416 --> 00:49:14.577
If you're in the attention business.
00:49:15.157 --> 00:49:16.838
yeah yeah and and I've
00:49:16.918 --> 00:49:17.778
played the game the other
00:49:17.818 --> 00:49:19.280
way you know I've put out
00:49:19.360 --> 00:49:20.842
posts where I'm like I
00:49:20.902 --> 00:49:22.422
understand everybody I just
00:49:22.463 --> 00:49:23.704
watched a little video clip
00:49:23.724 --> 00:49:24.485
where they were showing
00:49:24.525 --> 00:49:25.284
like a mcdonald's
00:49:25.324 --> 00:49:27.086
commercial and you get two
00:49:27.106 --> 00:49:28.427
big macs and drinks and
00:49:28.467 --> 00:49:30.108
fries for two dollars and
00:49:30.409 --> 00:49:32.650
fifty eight cents uh now
00:49:32.710 --> 00:49:33.831
it's twenty five dollars
00:49:33.871 --> 00:49:34.972
and sixty eight cents you
00:49:34.992 --> 00:49:36.753
know but on the flip side
00:49:37.614 --> 00:49:39.375
I was also the person who
00:49:39.414 --> 00:49:40.596
spent seven thousand
00:49:40.635 --> 00:49:41.936
dollars on one hundred
00:49:41.976 --> 00:49:43.635
thousand words of content
00:49:43.775 --> 00:49:44.936
in two thousand twenty
00:49:44.976 --> 00:49:47.677
three that I can now get
00:49:47.717 --> 00:49:48.797
for twenty dollars.
00:49:49.157 --> 00:49:51.398
You know, like there have been some.
00:49:51.478 --> 00:49:51.818
Yes,
00:49:52.018 --> 00:49:54.358
my house today is worth double what it
00:49:54.438 --> 00:49:56.778
was when I bought it in two thousand six.
00:49:57.358 --> 00:49:58.478
That's horrible if I want to
00:49:58.498 --> 00:49:59.338
buy a house today.
00:49:59.500 --> 00:49:59.900
Right.
00:49:59.940 --> 00:50:01.159
But on the flip side.
00:50:02.119 --> 00:50:03.862
There is access to AI and
00:50:03.882 --> 00:50:06.364
other technology that now I
00:50:06.384 --> 00:50:08.146
can run a clinic just as
00:50:08.206 --> 00:50:09.387
profitably with three
00:50:09.427 --> 00:50:10.949
people that I used to have
00:50:10.989 --> 00:50:13.530
to hire ten people for, you know.
00:50:13.610 --> 00:50:15.172
So there's always going to
00:50:15.213 --> 00:50:16.594
be opportunities and we see
00:50:16.653 --> 00:50:17.315
it all the time.
00:50:17.355 --> 00:50:19.896
We see young people that are doing things,
00:50:20.338 --> 00:50:21.639
generating millions of
00:50:21.699 --> 00:50:24.322
dollars that are no smarter
00:50:24.342 --> 00:50:26.143
than anyone watching this show right now.
00:50:27.344 --> 00:50:29.005
They just chose a different path.
00:50:29.065 --> 00:50:30.867
So we can acknowledge the
00:50:30.907 --> 00:50:31.786
golden handcuffs.
00:50:31.847 --> 00:50:32.608
We can say, look,
00:50:33.088 --> 00:50:34.088
I spent a lot of money on
00:50:34.108 --> 00:50:35.168
my college degree.
00:50:35.949 --> 00:50:37.150
I know that I've got these
00:50:37.210 --> 00:50:38.110
responsibilities,
00:50:38.170 --> 00:50:40.251
but if finance is important to me,
00:50:40.672 --> 00:50:41.853
financial security,
00:50:41.893 --> 00:50:43.054
financial independence,
00:50:43.474 --> 00:50:44.494
then maybe I'm going to go
00:50:44.514 --> 00:50:45.596
where the money is.
00:50:45.976 --> 00:50:47.817
And then I can come back to
00:50:47.836 --> 00:50:49.257
the thing that I'm passionate about.
00:50:49.697 --> 00:50:50.878
Like we all have to clean
00:50:50.898 --> 00:50:52.039
the toilet at some point.
00:50:52.639 --> 00:50:54.420
Nobody loves cleaning a toilet,
00:50:54.880 --> 00:50:55.681
but it's just something
00:50:55.702 --> 00:50:56.541
that needs to get done.
00:50:56.601 --> 00:50:58.782
So go do that and then come
00:50:58.802 --> 00:51:00.063
back to the thing that you love.
00:51:00.923 --> 00:51:02.144
You had a post every day
00:51:02.244 --> 00:51:04.826
about love and the way to
00:51:04.846 --> 00:51:06.547
get work life balance is to
00:51:06.586 --> 00:51:07.427
work on something you don't
00:51:07.467 --> 00:51:08.208
care that much about.
00:51:08.608 --> 00:51:09.789
And that pissed people off.
00:51:11.237 --> 00:51:12.717
tell, tell me why you wrote it.
00:51:12.898 --> 00:51:14.378
And I sort of agree with you.
00:51:14.940 --> 00:51:15.199
Yeah.
00:51:15.219 --> 00:51:15.420
Like,
00:51:15.559 --> 00:51:18.282
I mean how all this fantasy about like,
00:51:18.322 --> 00:51:19.302
do what you love and you'll
00:51:19.322 --> 00:51:20.623
never work a day in your life.
00:51:20.764 --> 00:51:21.445
Total BS.
00:51:21.585 --> 00:51:22.525
Like the,
00:51:23.045 --> 00:51:24.867
the best professional athletes
00:51:25.268 --> 00:51:26.528
spend the majority of their
00:51:26.588 --> 00:51:28.050
time doing things they hate
00:51:28.490 --> 00:51:29.490
just so they have a
00:51:29.570 --> 00:51:31.172
fraction of the time doing
00:51:31.233 --> 00:51:32.233
something that they love.
00:51:32.673 --> 00:51:35.016
But you know, if I don't want
00:51:35.969 --> 00:51:38.871
that emotion to control my existence,
00:51:38.891 --> 00:51:40.172
like the highs and the lows,
00:51:40.231 --> 00:51:41.413
if I wanna cut some of
00:51:41.452 --> 00:51:43.653
those peaks and troughs,
00:51:43.795 --> 00:51:45.215
you do something you're good at,
00:51:45.255 --> 00:51:46.275
but maybe not something
00:51:46.295 --> 00:51:47.916
you're crazy passionate about.
00:51:48.396 --> 00:51:50.898
Like I'm good at this, whatever,
00:51:50.938 --> 00:51:51.398
accounting.
00:51:52.018 --> 00:51:53.760
I've got a mind for organization.
00:51:54.161 --> 00:51:56.202
I don't love accounting, but I can do it.
00:51:56.342 --> 00:51:57.262
I can do it well.
00:51:57.402 --> 00:51:58.963
I can make a great living at it.
00:51:59.364 --> 00:52:01.744
So I spend my time making my
00:52:01.804 --> 00:52:02.985
money in accounting
00:52:03.666 --> 00:52:05.590
But then on the side, I have my passion.
00:52:06.492 --> 00:52:07.373
I always say cooking.
00:52:07.414 --> 00:52:08.094
I love cooking.
00:52:08.155 --> 00:52:08.936
I cook every day.
00:52:09.016 --> 00:52:10.059
I cook three meals a day.
00:52:10.099 --> 00:52:11.161
I'll cook six meals a day.
00:52:12.429 --> 00:52:14.172
I would never want to open a
00:52:14.271 --> 00:52:16.172
restaurant because I will
00:52:16.193 --> 00:52:17.614
immediately hate cooking
00:52:17.833 --> 00:52:19.255
when my mortgage and my
00:52:19.335 --> 00:52:21.157
livelihood is tied to cooking.
00:52:21.717 --> 00:52:23.039
And I'm not cooking because
00:52:23.099 --> 00:52:24.219
I love cooking anymore,
00:52:24.260 --> 00:52:25.681
but I'm cooking to make money.
00:52:25.920 --> 00:52:27.842
That is the worst thing to possibly do.
00:52:28.242 --> 00:52:30.043
So if you love helping people,
00:52:30.585 --> 00:52:31.826
maybe helping people for
00:52:31.885 --> 00:52:33.246
money is not the thing you
00:52:33.266 --> 00:52:35.128
should do and go do
00:52:35.188 --> 00:52:36.889
something else to fill the bank account.
00:52:37.355 --> 00:52:38.195
I told this story before
00:52:38.215 --> 00:52:39.074
when I was in college.
00:52:39.416 --> 00:52:40.735
I was like, you know what's cool?
00:52:41.315 --> 00:52:42.175
Bars are cool.
00:52:42.456 --> 00:52:43.257
I want to own a bar.
00:52:43.757 --> 00:52:44.996
And my Uncle Frank owned a bar.
00:52:45.336 --> 00:52:46.577
And I don't know if it was brilliance,
00:52:47.057 --> 00:52:47.577
genius,
00:52:47.677 --> 00:52:49.318
or just sheer accident that he said, well,
00:52:49.338 --> 00:52:49.518
hey,
00:52:49.538 --> 00:52:51.278
the summer between junior and senior year,
00:52:51.659 --> 00:52:54.079
I was interning at K-Rock
00:52:54.099 --> 00:52:54.840
where Howard Stern was an
00:52:54.880 --> 00:52:55.860
intern because I was also like,
00:52:55.920 --> 00:52:56.619
maybe radio.
00:52:56.920 --> 00:52:58.221
And I did both for a summer.
00:52:58.501 --> 00:52:59.460
At the end of the summer, I mean,
00:52:59.481 --> 00:53:00.880
I had a ton of fun doing both jobs.
00:53:01.282 --> 00:53:02.041
But at the end of the summer,
00:53:02.081 --> 00:53:03.001
Uncle Frank came to me and goes,
00:53:03.262 --> 00:53:04.521
so what are the thoughts on owning a bar?
00:53:04.581 --> 00:53:06.003
And I said, I want to go to bars.
00:53:06.123 --> 00:53:06.663
I think I want to go.
00:53:06.822 --> 00:53:07.503
go to bars.
00:53:07.523 --> 00:53:09.083
I want to hang out at bars
00:53:09.123 --> 00:53:10.045
for a little while and then
00:53:10.105 --> 00:53:10.905
go do other stuff.
00:53:11.364 --> 00:53:12.766
And that's what I wanted my outlet to be.
00:53:13.146 --> 00:53:13.967
Even though, I mean,
00:53:14.007 --> 00:53:15.166
at the time it was a pretty
00:53:15.206 --> 00:53:16.788
lucrative job to just be a bartender.
00:53:16.807 --> 00:53:17.788
It's a cash business.
00:53:18.268 --> 00:53:19.208
Cash was right in front of you.
00:53:19.228 --> 00:53:19.809
By the end of the night,
00:53:19.829 --> 00:53:21.269
you got paid every night on time.
00:53:21.670 --> 00:53:23.130
And even though I was like, you know,
00:53:23.170 --> 00:53:23.550
twenty,
00:53:23.771 --> 00:53:25.132
twenty years old knowing I don't
00:53:25.152 --> 00:53:25.711
want to do this when I'm
00:53:25.751 --> 00:53:27.813
forty one and to get what out of it,
00:53:27.833 --> 00:53:30.795
what I would need to put so much into it,
00:53:30.855 --> 00:53:31.894
I wouldn't get enough out of it.
00:53:31.976 --> 00:53:33.695
I said, not my thing.
00:53:33.735 --> 00:53:34.556
So I went and did another thing.
00:53:35.137 --> 00:53:36.641
Did I ever tell you about my
00:53:36.681 --> 00:53:37.503
mom's nightclub?
00:53:37.923 --> 00:53:39.467
No, your mom at a nightclub?
00:53:39.809 --> 00:53:39.949
Yeah.
00:53:41.152 --> 00:53:41.711
So this will be an
00:53:41.751 --> 00:53:43.193
interesting story for everyone.
00:53:43.853 --> 00:53:45.175
I've had such a random
00:53:46.315 --> 00:53:47.836
existence throughout my life.
00:53:48.237 --> 00:53:48.978
There was a phase.
00:53:49.458 --> 00:53:51.239
So my mom came from South America.
00:53:51.478 --> 00:53:53.019
She was the first in her family.
00:53:53.081 --> 00:53:54.400
She immigrated to the US.
00:53:54.420 --> 00:53:56.503
She got a job in Queens, New York,
00:53:57.202 --> 00:53:58.643
and then kind of grew and
00:53:58.764 --> 00:53:59.764
bought real estate.
00:53:59.844 --> 00:54:01.847
And this was a teenager coming,
00:54:02.226 --> 00:54:03.427
didn't even speak the language.
00:54:03.668 --> 00:54:05.869
So this was kind of her by nature.
00:54:06.489 --> 00:54:07.590
She always loved the business,
00:54:07.630 --> 00:54:08.672
was always an entrepreneur.
00:54:09.639 --> 00:54:11.641
Her dream had always been to
00:54:11.860 --> 00:54:13.123
own a Spanish nightclub.
00:54:13.682 --> 00:54:15.364
And so when she had kind of
00:54:15.385 --> 00:54:16.505
gotten out of the fashion
00:54:16.545 --> 00:54:17.668
industry and what she was
00:54:17.728 --> 00:54:19.929
doing for most of her life,
00:54:20.391 --> 00:54:22.552
she bought a restaurant down in Bradenton,
00:54:22.572 --> 00:54:23.072
Florida.
00:54:23.614 --> 00:54:25.036
It was a huge building.
00:54:25.835 --> 00:54:27.117
They converted it from
00:54:27.177 --> 00:54:28.840
full-time restaurant with a
00:54:28.920 --> 00:54:30.320
full liquor license into a
00:54:30.380 --> 00:54:31.181
Latin nightclub.
00:54:32.123 --> 00:54:33.623
And she tried to do what she
00:54:33.643 --> 00:54:34.824
thought everybody did.
00:54:34.864 --> 00:54:36.043
You're open seven days a
00:54:36.083 --> 00:54:37.184
week and you do all these things.
00:54:37.204 --> 00:54:38.385
And she was like, no, no, no, no,
00:54:38.425 --> 00:54:39.204
that's not working.
00:54:39.804 --> 00:54:41.266
She got rid of everything.
00:54:41.846 --> 00:54:44.186
She went to only one night a week.
00:54:45.047 --> 00:54:47.427
She could fit about six hundred occupancy,
00:54:47.487 --> 00:54:49.387
six hundred people in the building.
00:54:49.867 --> 00:54:51.188
She charged a twenty dollar
00:54:51.228 --> 00:54:53.228
cover so that she she had
00:54:53.268 --> 00:54:55.090
kind of a higher level clientele,
00:54:55.750 --> 00:54:59.590
but no glasses, no bottled beer.
00:55:00.150 --> 00:55:01.652
It was only canned beer.
00:55:02.152 --> 00:55:03.632
You only had three choices.
00:55:03.693 --> 00:55:05.614
It was like Corona, Bud Light,
00:55:05.655 --> 00:55:06.596
and something else.
00:55:07.896 --> 00:55:10.018
All mixed drinks came in plastic cups,
00:55:10.038 --> 00:55:11.418
so nobody got into fights
00:55:11.480 --> 00:55:12.659
and people weren't getting
00:55:13.001 --> 00:55:14.081
cut with glass.
00:55:15.422 --> 00:55:16.483
She hired a couple of local
00:55:16.523 --> 00:55:18.505
police and had a security team.
00:55:18.704 --> 00:55:20.527
And I mean, it was just...
00:55:21.086 --> 00:55:22.268
printing cash.
00:55:22.909 --> 00:55:24.831
I remember growing up as a kid,
00:55:25.132 --> 00:55:25.753
she'd be like, Hey,
00:55:25.773 --> 00:55:26.454
can you get me something
00:55:26.474 --> 00:55:27.215
out of the closet?
00:55:27.295 --> 00:55:28.717
I'd go in and it'd be a
00:55:28.817 --> 00:55:30.239
stack of five thousand
00:55:30.278 --> 00:55:32.161
dollars in twenties just
00:55:32.201 --> 00:55:34.804
because she had so much cash everywhere.
00:55:36.126 --> 00:55:37.327
And, you know,
00:55:37.447 --> 00:55:39.148
I learned so many lessons through that.
00:55:39.188 --> 00:55:40.527
I became a bartender and I
00:55:40.547 --> 00:55:42.007
would serve drinks and all
00:55:42.068 --> 00:55:42.989
of these different things.
00:55:43.048 --> 00:55:46.148
But I just think, like you said,
00:55:46.309 --> 00:55:48.469
you've got this idea of
00:55:48.670 --> 00:55:50.369
what you think you want and
00:55:50.389 --> 00:55:52.411
then you get into it and then you're like,
00:55:52.590 --> 00:55:54.751
oh, that's not actually what I want.
00:55:55.271 --> 00:55:55.931
Patient comes in.
00:55:55.972 --> 00:55:56.811
I've got shoulder pain.
00:55:56.851 --> 00:55:57.891
I want to throw the football.
00:55:58.251 --> 00:55:59.472
OK, let's start lifting weights.
00:55:59.532 --> 00:56:00.492
No, I don't want to do that.
00:56:01.693 --> 00:56:03.393
There's a disconnect between
00:56:03.434 --> 00:56:04.713
what we think we want and
00:56:04.753 --> 00:56:05.795
what we actually want.
00:56:05.855 --> 00:56:07.295
I think I want to throw a football.
00:56:07.655 --> 00:56:08.476
I actually just want my
00:56:08.496 --> 00:56:09.476
shoulder to stop hurting.
00:56:09.695 --> 00:56:09.876
Right.
00:56:10.155 --> 00:56:10.717
I don't care.
00:56:11.016 --> 00:56:12.036
I'm happy with the dream.
00:56:12.436 --> 00:56:12.697
Right.
00:56:13.358 --> 00:56:13.538
Yeah.
00:56:13.577 --> 00:56:14.478
People want the result,
00:56:14.498 --> 00:56:16.059
but not the process to get the result.
00:56:16.139 --> 00:56:16.699
I'm very sorry.
00:56:16.719 --> 00:56:18.239
That's what makes it unachievable,
00:56:18.440 --> 00:56:19.320
which is funny too,
00:56:19.340 --> 00:56:20.960
because now like the whole Ozempic
00:56:21.681 --> 00:56:23.460
And those things are coming out.
00:56:23.601 --> 00:56:24.802
And and there was, you know,
00:56:24.862 --> 00:56:25.902
Corey Doctorow.
00:56:26.541 --> 00:56:27.681
He writes like he writes
00:56:27.722 --> 00:56:29.762
like he wrote for like the
00:56:29.882 --> 00:56:31.802
website or still does for Boing Boing.
00:56:31.842 --> 00:56:33.242
Essentially, he's just like this tech guy.
00:56:33.884 --> 00:56:34.664
And I started reading some
00:56:34.684 --> 00:56:36.324
of his stuff ten to fifteen years ago,
00:56:36.403 --> 00:56:37.443
being like, this is cool.
00:56:37.483 --> 00:56:38.304
This is sci fi.
00:56:38.684 --> 00:56:40.465
And then slowly after I
00:56:40.485 --> 00:56:41.364
stopped reading his books,
00:56:41.425 --> 00:56:41.985
the stuff that he was
00:56:42.045 --> 00:56:43.626
talking about started happening.
00:56:43.786 --> 00:56:44.945
Like he was the first person
00:56:44.965 --> 00:56:46.606
I ever like read a fiction
00:56:46.646 --> 00:56:48.005
book about three printing
00:56:48.425 --> 00:56:49.527
before I ever heard any
00:56:49.626 --> 00:56:50.646
article on three printing.
00:56:51.146 --> 00:56:52.206
And he talked about.
00:56:53.068 --> 00:56:54.568
Three D printing and what would happen?
00:56:54.648 --> 00:56:55.188
Ten years.
00:56:55.829 --> 00:56:57.108
What will that do to the economy?
00:56:57.128 --> 00:56:58.449
What will that do to value?
00:56:58.489 --> 00:56:59.489
Where does value shift?
00:56:59.530 --> 00:57:01.670
If I can just steal a plan
00:57:02.050 --> 00:57:03.371
from an object that you
00:57:03.411 --> 00:57:04.431
took years to figure out
00:57:04.452 --> 00:57:05.632
how to make an ingenuity to make,
00:57:05.672 --> 00:57:06.672
I can just download it and
00:57:06.692 --> 00:57:07.411
then print it myself.
00:57:07.431 --> 00:57:08.193
I don't need you anymore.
00:57:09.112 --> 00:57:09.833
In parallel,
00:57:09.873 --> 00:57:10.514
he was talking about
00:57:10.554 --> 00:57:12.014
biohacking and talking
00:57:12.034 --> 00:57:13.014
about one of the characters
00:57:13.034 --> 00:57:14.956
was always was a genius,
00:57:14.996 --> 00:57:16.777
but always obese and overweight.
00:57:17.097 --> 00:57:18.157
But he started doing this
00:57:18.557 --> 00:57:19.717
biohacking thing.
00:57:20.139 --> 00:57:21.818
And of course, now he became this version,
00:57:21.938 --> 00:57:22.639
a good looking,
00:57:22.780 --> 00:57:24.960
a good looking guy in shape,
00:57:25.021 --> 00:57:26.621
but didn't have to do any of the stuff.
00:57:27.242 --> 00:57:28.063
He, in turn,
00:57:28.123 --> 00:57:29.864
had to ingest like six
00:57:29.905 --> 00:57:31.327
thousand calories a day or
00:57:31.367 --> 00:57:32.628
something to keep up with.
00:57:32.909 --> 00:57:34.690
It was an increased metabolism drug,
00:57:34.971 --> 00:57:35.472
essentially.
00:57:36.472 --> 00:57:37.434
But what that did to his
00:57:37.494 --> 00:57:39.496
life in the later years was not good.
00:57:39.657 --> 00:57:40.418
And I'm looking at this
00:57:40.438 --> 00:57:41.960
saying these people say parallel.
00:57:42.179 --> 00:57:43.101
They want the result,
00:57:43.161 --> 00:57:44.583
but aren't doing the work.
00:57:44.663 --> 00:57:45.784
But they're like, well, I can get a pill.
00:57:46.670 --> 00:57:48.271
or I can get a shot and I'll get that.
00:57:48.692 --> 00:57:49.251
Yes.
00:57:49.612 --> 00:57:51.273
We talk about what I, my right.
00:57:51.353 --> 00:57:53.295
I have the right to be in shape,
00:57:53.777 --> 00:57:55.177
but not the responsibilities.
00:57:55.257 --> 00:57:56.878
And this is political or this is,
00:57:57.260 --> 00:57:58.059
this is just math.
00:57:58.481 --> 00:57:58.800
Yes.
00:57:58.880 --> 00:57:59.842
You get rights.
00:58:00.161 --> 00:58:01.282
What people forget to talk
00:58:01.302 --> 00:58:02.724
about is the responsibility
00:58:02.744 --> 00:58:04.746
that you are actually you, uh,
00:58:04.766 --> 00:58:06.208
that you owe to that, whether that be,
00:58:06.628 --> 00:58:09.309
political and government or biology?
00:58:09.429 --> 00:58:09.791
Yes,
00:58:09.951 --> 00:58:11.411
I'm injecting something and it's going
00:58:11.452 --> 00:58:12.532
to make me lose weight.
00:58:12.952 --> 00:58:14.134
What else are you
00:58:14.213 --> 00:58:15.554
responsible for that it's
00:58:15.755 --> 00:58:16.876
also going to be doing?
00:58:16.976 --> 00:58:18.657
I think people rush in for those rights,
00:58:18.697 --> 00:58:19.378
the outcomes,
00:58:20.117 --> 00:58:21.820
and they don't stick around
00:58:21.840 --> 00:58:22.519
too long for those
00:58:22.559 --> 00:58:26.903
responsibilities or when the bill comes,
00:58:26.923 --> 00:58:28.003
when the check comes due,
00:58:28.224 --> 00:58:29.405
they don't want to pay it, of course.
00:58:29.826 --> 00:58:29.925
Yeah.
00:58:30.065 --> 00:58:30.346
All right.
00:58:30.365 --> 00:58:31.367
So Dave's somewhere in a
00:58:31.427 --> 00:58:32.387
diner in South Jersey.
00:58:32.407 --> 00:58:33.186
Want to do parting shots?
00:58:33.626 --> 00:58:34.447
Yeah, let's do it.
00:58:34.487 --> 00:58:38.989
So Larry Benz, I just saw his article.
00:58:39.088 --> 00:58:40.989
He's talking about Ozempic and how,
00:58:41.190 --> 00:58:41.429
you know,
00:58:41.449 --> 00:58:42.411
what the role physical
00:58:42.451 --> 00:58:43.251
therapists are going to
00:58:43.291 --> 00:58:46.391
play in that whole weight
00:58:46.431 --> 00:58:47.753
loss Ozempic world.
00:58:48.393 --> 00:58:50.293
Um, if you're not,
00:58:50.494 --> 00:58:51.494
my parting shot is if you
00:58:51.514 --> 00:58:52.795
guys aren't out there,
00:58:52.856 --> 00:58:53.896
like seeing what the
00:58:53.916 --> 00:58:55.016
thought leaders are talking
00:58:55.056 --> 00:58:57.539
about inside and outside the profession.
00:58:57.579 --> 00:58:57.639
Uh,
00:58:58.599 --> 00:59:00.601
I was on an interview yesterday with
00:59:00.681 --> 00:59:02.742
Neil Trickett from practice promotions,
00:59:02.902 --> 00:59:04.702
and we talked about, you know,
00:59:04.842 --> 00:59:05.824
who do I follow?
00:59:05.864 --> 00:59:06.744
Who do I look at?
00:59:06.864 --> 00:59:08.626
I don't look at anybody within the field.
00:59:09.786 --> 00:59:10.467
And they're great.
00:59:10.626 --> 00:59:13.409
I just I want new ideas, fresh ideas,
00:59:13.469 --> 00:59:14.670
different concepts.
00:59:15.130 --> 00:59:16.391
So I go outside the
00:59:16.431 --> 00:59:17.771
profession of physical therapy.
00:59:17.831 --> 00:59:19.152
I look at other business
00:59:19.213 --> 00:59:21.253
models and I reflect on that.
00:59:21.713 --> 00:59:22.894
And I think about how we can
00:59:22.934 --> 00:59:24.275
bring those concepts into
00:59:24.315 --> 00:59:25.657
what we we're doing to
00:59:25.717 --> 00:59:27.958
deliver a better patient care experience.
00:59:28.318 --> 00:59:29.619
So don't don't be afraid to
00:59:29.639 --> 00:59:30.679
go outside of PT.
00:59:31.460 --> 00:59:31.681
I would.
00:59:31.900 --> 00:59:32.121
Yes.
00:59:32.201 --> 00:59:33.161
And that which is don't be
00:59:33.202 --> 00:59:33.942
afraid to do it.
00:59:33.983 --> 00:59:34.963
I'm going to say you have to
00:59:35.202 --> 00:59:36.403
if you're just photocopying
00:59:36.423 --> 00:59:37.324
what everybody else is doing.
00:59:37.605 --> 00:59:38.565
I remember being in radio.
00:59:39.965 --> 00:59:41.686
And when I got to run my
00:59:41.706 --> 00:59:42.527
first radio station,
00:59:42.907 --> 00:59:43.387
there were all these
00:59:43.547 --> 00:59:45.568
industry conferences and stuff like that.
00:59:45.608 --> 00:59:46.429
And I remember my boss,
00:59:46.469 --> 00:59:47.309
the general manager, would be like,
00:59:47.329 --> 00:59:47.969
do you want to go to this?
00:59:47.989 --> 00:59:48.730
Do you want to go to this?
00:59:49.170 --> 00:59:51.251
And I got to be like, I was like, no,
00:59:51.431 --> 00:59:52.652
I'm figuring it out here.
00:59:52.731 --> 00:59:53.891
I'm watching commercials and
00:59:53.931 --> 00:59:54.913
figuring out what huge,
00:59:54.972 --> 00:59:56.333
huge corporations are doing.
00:59:56.773 --> 00:59:58.233
And then I'm stealing that idea.
00:59:58.293 --> 00:59:59.094
Or how can I?
00:59:59.434 --> 01:00:00.614
Or even just understanding it.
01:00:00.916 --> 01:00:01.775
I didn't steal everything
01:00:01.795 --> 01:00:03.556
that I saw because it wouldn't fit.
01:00:04.237 --> 01:00:05.617
Not because I was too proud
01:00:05.657 --> 01:00:06.358
to steal something.
01:00:06.697 --> 01:00:07.719
right I got I got a lesson
01:00:07.840 --> 01:00:09.221
early in my radio career it
01:00:09.242 --> 01:00:10.063
doesn't matter that it was
01:00:10.083 --> 01:00:11.164
a radio lesson which is
01:00:11.505 --> 01:00:12.885
good artist bardo great
01:00:12.925 --> 01:00:14.027
artists steal like every
01:00:14.208 --> 01:00:14.929
the thing that you're
01:00:15.349 --> 01:00:16.391
thinking about stealing but
01:00:16.411 --> 01:00:17.431
you don't want to they
01:00:17.472 --> 01:00:18.673
stole it from someone else
01:00:18.793 --> 01:00:19.715
they stole it from someone
01:00:19.755 --> 01:00:21.677
else in a different industry uh
01:00:21.838 --> 01:00:23.980
Staying within healthcare or PT,
01:00:24.360 --> 01:00:26.222
you will not find those
01:00:26.302 --> 01:00:27.382
ideas unless you're
01:00:27.402 --> 01:00:28.003
stealing from somebody
01:00:28.023 --> 01:00:29.224
who's already stolen from outside,
01:00:29.543 --> 01:00:30.425
and that's stealing from
01:00:30.485 --> 01:00:31.304
outside by proxy.
01:00:31.846 --> 01:00:32.706
We're back on Tuesday.
01:00:32.766 --> 01:00:33.726
Dave will be probably off
01:00:33.887 --> 01:00:34.788
vacation somewhere,
01:00:34.827 --> 01:00:35.708
not on the Jersey Shore.
01:00:36.610 --> 01:00:38.690
Take a listen and subscribe to everything.
01:00:38.992 --> 01:00:39.911
What do you got going on this weekend,
01:00:39.952 --> 01:00:40.172
Tony?
01:00:40.353 --> 01:00:40.713
Anything good?
01:00:41.820 --> 01:00:44.742
Oh man, kids, kids are getting into sports,
01:00:44.762 --> 01:00:44.942
you know,
01:00:44.961 --> 01:00:46.483
already like the next year
01:00:46.503 --> 01:00:47.443
hasn't even started.
01:00:47.463 --> 01:00:48.943
And we're, we've got basketball,
01:00:48.983 --> 01:00:49.864
we've got baseball,
01:00:49.923 --> 01:00:51.304
we've got some football starting.
01:00:51.384 --> 01:00:51.943
What about you?
01:00:52.945 --> 01:00:53.565
Father's day,
01:00:53.644 --> 01:00:55.505
hanging out with dad's steak.
01:00:55.806 --> 01:00:56.445
Probably that pool.
01:00:56.465 --> 01:00:57.505
It's going to be some good weather.
01:00:57.606 --> 01:00:59.186
Finally, in the first, first time,
01:00:59.226 --> 01:01:00.086
I think there were thirty
01:01:00.226 --> 01:01:01.467
one weekends in a row with
01:01:01.527 --> 01:01:03.588
some precipitation in New York state.
01:01:03.807 --> 01:01:05.108
So fingers crossed we get a
01:01:05.148 --> 01:01:07.090
father's day weekend without some rain.
01:01:07.570 --> 01:01:08.750
We'll see you guys here back next week.
01:01:08.769 --> 01:01:09.849
Thanks for spending time with us.
01:01:10.190 --> 01:01:10.570
We appreciate it.
01:01:10.590 --> 01:01:11.170
We'll see you.