We talk about the real challenges physical therapists face—from clinic ownership to insurance headaches—and bring on smart minds in PT and healthcare to share actionable tactics and career clarity. We keep it real, fun, and just sarcastic enough to get you through your day.
We discuss how clinic owners focus on traditional marketing strategies like Google ads and SEO, but overlook one of their most powerful marketing assets: the discharge experience. We explore how patients who leave feeling better and experiencing real relief become your best advocates, sharing their positive experiences with others. We…
We discuss what would be essential if opening a clinic tomorrow: prioritizing patient experience through recovery protocols. We talk about how patients remember how treatments feel, not just the credentials or exercise dosage. We emphasize that 20 minutes of recovery before leaving creates a transformative experience that motivates patients to…
Physical therapy can’t survive on “me, me, me” messaging. Dr. Lisa VanHoose breaks down why rehabilitation deserts are growing, why gatekeeping admissions is fueling the PT workforce shortage, and what it looks like to rebuild the profession around community, access, and relational capacity—not just credentials and productivity. We talk rural…
We discuss CMS's announcement of a nationwide moratorium on new durable medical equipment (DME) suppliers. We explain that this temporary pause only affects new enrollment applications and does not impact existing DME suppliers, who can continue operating normally. We cover how CMS uses moratoria to address significant fraud, waste, and…
Healthcare has this adorable belief… “If we just explain our value clearly enough, people will understand.” No. The internet doesn’t reward explanations. It rewards proof. In this episode, we break down the legendary Will It Blend? strategy and why a blender destroying iPhones generated hundreds of millions of views —…
I discuss the harsh financial reality facing new physical therapists: taking on $150,000 in student loans for an $85,000 starting salary. I break down how that debt compounds at 8% interest over 20 years and explore the disconnect between the calling narrative we're sold and the actual financial sustainability of…
Private practice physical therapy clinics are losing revenue, referrals, and patient retention because outdated front desk systems can’t keep up. If you're a PT clinic owner dealing with shrinking reimbursement, staff burnout, or missed calls, this episode breaks down how AI-driven operations can restore control and improve profitability. Medicare reimbursement…
Healthcare marketing strategy, AI in healthcare, RCM growth, reduce claim denials, healthcare tech sales, workflow automation, EMR marketing — this is how you prove value on camera. Blendtec built a global brand by putting iPhones in a blender. Not by explaining horsepower. Not by posting pretty dashboards. Not by begging…
AI is no longer theoretical for clinic owners. A PT in Ohio just received a 12-visit self-pay package from a patient who found her through AI search. That changes the conversation. In this episode, we explore: • How AI platforms decide which clinics to recommend • Why your digital footprint…
AI is already referring patients to physical therapists. The question isn’t if this will impact your clinic. It’s whether you’ll show up when it does. In this episode, Jimmy, Dave Kittle, and Tony Maritato break down: A real self-pay patient who found a PT through AI search How ChatGPT, Gemini,…
I discuss how physical therapists often overlook foundational alignment and symmetry before applying treatment modalities, and share my perspective on what needs to change in the PT profession—including moving away from ego-driven trash talk and fostering more collaborative, inclusive dialogue within our community.
I discuss three candid insights about physical therapy that aren't often said out loud. First, I talk about how PTs may be undercharging compared to our actual value, and why we rely on insurance reimbursement rather than direct cash payments like dentists do. Second, I share what I got wrong…
We discuss how Blendtec revolutionized marketing by simply asking Will it blend? and demonstrating their product's power on camera with zero filters. We explore why healthcare companies should abandon polished stock photos and vague claims, and instead show real proof: putting actual denied claims through AI systems, screen recording workflow…
Physical therapy burnout, staffing shortages, and declining reimbursement are colliding — and many PT clinic owners may be missing the real issue. In this episode, we break down the State of Rehab Therapy 2025 report and what it reveals about clinician burnout, leadership misalignment, and the future of private practice…
Stop Running a 1998 Clinic in 2026 Reimbursement is shrinking. Expenses are rising. And too many PT clinics are still operating like it’s 1998. Albert Katz, CEO of Flagler Health, joins Jimmy to talk about: • Why most healthcare tech fails • The real hidden costs of not modernizing •…
Healthcare organizations are still using outdated communication strategies from the 1990s while the internet, attention spans, and consumer expectations have dramatically changed. Drawing from my experience as a rock radio broadcaster and physical therapist, I explain why authority alone doesn't capture attention—you have to earn it. I share how healthcare…
Is physical therapy really facing a reimbursement crisis — or is it a business model crisis? In this episode of PT Pintcast, Jimmy sits down with Matthew Pratte to unpack why private practice PT clinics may not have a value problem — they have a positioning problem. They break down:…
Heidi Jannenga (https://www.linkedin.com/in/heidijannenga/) has been part of this show since the early days — and she returns with data every clinic owner and staff PT needs to see. The 2025 State of Rehab Therapy Report (https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2025) reveals a widening gap between clinicians and leadership. While leaders assume pay is the…
Live shopping is exploding. Physical therapy is barely participating. In this episode, we break down: How Amazon Live works for PTs Affiliate income models Course creation in healthcare Why attention is the real asset The future of PT business If you're a physical therapist, clinic owner, or healthcare entrepreneur —…
We discuss why physical therapy doesn't have a reimbursement problem—it has an attention problem. We explore how the industry spends heavily on conference booths but won't commit to consistent live streaming, debates affiliate income ethics while recommending products daily for free, and ignores that platforms like Amazon actively encourage creators…
Are PTs Leaving Money on the Table? In this episode, Jimmy, Tony Maritato, and Dave Kittle dig into something most physical therapists aren’t even considering: Live selling. Affiliate income. Attention as the business model. It starts with Jimmy testing live selling premium recovery devices through Amazon Live. But it quickly…
Most of healthcare runs on standardized data. Labs. Imaging. Bloodwork. Metrics. But in physical therapy? We still say things like “looks better” and “tolerance improved.” In this episode, Jimmy talks with Chanha Hwang, PT, co-founder of Moviq Health, about why physical therapy needs standardized diagnostic infrastructure for human movement —…
Physical therapy doesn’t have a value problem. It has a positioning problem. In this episode, Jimmy talks with Matthew Pratte (https://www.linkedin.com/in/matthew-pratte/) about why private outpatient practices are getting squeezed — and what to do about it. Key Topics Covered: • Why fee-for-service puts control in someone else’s hands • How…