What if patient compliance could be fixed with… just a few more reminders? Welcome to PT Commercial Break — a parody series for physical therapists, by physical therapists. In this episode, we introduce the Compliance App™: the app that reminds patients to do their home exercise program. Constantly. Morning reminders.…
Private practice physical therapy clinic owners are constantly searching for ways to grow revenue without adding more patient visits. In this episode, we break down an overlooked opportunity sitting in almost every clinic: supplies and patient retail. Most PT clinics recommend products every day — resistance bands, stretching straps, massage…
Are you still selling “minutes” in your clinic? This episode challenges everything about traditional PT delivery. Jimmy, Tony Maritato, and Dave Kittle debate one of the hottest topics in rehab right now: Does time equal value? From 30-minute sessions to outcomes-based care, this is the episode every clinic owner and…
Most PTs were taught to treat in 60-minute chunks. But what if the real value isn’t in the time... but the outcome? In this episode, Jimmy sits down with Tony Maritato and Dave Kittle to unpack how physical therapists can stop marketing “minutes” and start delivering results. They dive into…
Why aren’t physical therapists paid like doctors — even though the outcomes prove they should be? In this episode of PT Pintcast, Jimmy sits down with Josh Bailey, PT, to unpack the uncomfortable truth about reimbursement, CPT codes, employer contracting, and why physical therapy keeps getting boxed into time-based billing…
Dr. Steve Ryland joins Jimmy to unpack UPTA, how they're taking action to fight Medicare bureaucracy, and why burnout isn’t a personal failure — it’s a design flaw in the system. In this episode: • Suing CMS and calling out policy contradictions • Compliance fatigue and how AI can help…
Physical therapists are angry—and maybe that’s progress. In this conversation, Jimmy and Steve go deep on the structural forces burning PTs out: pointless signatures on plans of care, documentation written for court instead of for continuity of care, and policymakers who still have no idea what physical therapists really do.…
🚨 What do McDonald’s value meals, cruise ships, and smart bird feeders have to do with physical therapy profitability? In this episode of PT Breakfast Club, we dive into: 🧠 How McDonald’s inspired a smarter way to structure treatment visits 🚢 The untapped goldmine of becoming the Cruise Ship PT…
🚨 What do McDonald’s value meals, cruise ships, and smart bird feeders have to do with physical therapy profitability? In this episode of PT Breakfast Club, we dive into: 🧠 How McDonald’s inspired a smarter way to structure treatment visits 🚢 The untapped goldmine of becoming the Cruise Ship PT…
In this episode, Jimmy, Dave, and Tony go deep into the evolving world of physical therapy, self-pay models, and the surprising economics of "train the trainer" models — including caregivers and personal trainers stepping into rehab roles. 00:00 - Intro: Coaching Caregivers & Trainers? 02:35 - Why Yanni’s model wouldn’t…
Why would a respected PT leader step back from the national stage? Dr. Janet Bezner — former CAPTE chair, academic powerhouse, and leadership voice in PT — joins Jimmy to unpack career evolution, mentorship fatigue, and how identity shifts in the next chapter. Whether you’re a new grad, seasoned faculty,…
How do you design marketing campaigns that actually move people — not just make noise? In this episode, we go deep into the psychology of attention, the mistakes most brands make, and the difference between tactics and strategy that scales. From billboard campaigns to CEO-CMO conflict, this one’s packed with…
Your marketing doesn't suck. But your strategy might.In this episode, Jimmy breaks down how to build campaigns that work — not because they’re loud, but because they’re smart. From bar promos and billboards to multi-channel experiences, this is a tactical deep dive into why attention is earned, not bought. Perfect…
Are you a PT running on fumes or a clinic owner stuck in system chaos? This episode will wake you up. Alex Bendersky — from SPRY, systems thinker, and human-first leader — dives deep into what actually makes a resilient team, why most clinics burn out their people, and how…
Why aren’t physical therapists paid like doctors — even though the outcomes prove they should be? In this episode of PT Pintcast, Jimmy sits down with Josh Bailey, PT, to unpack the uncomfortable truth about reimbursement, CPT codes, employer contracting, and why physical therapy keeps getting boxed into time-based billing…
“You don’t need to be a Navy SEAL to be resilient — you just need to learn to build fire with no tools.” In this raw and wide-ranging conversation, Dr. Alex Bendersky, Head of Clinical Innovation, shares real-world lessons from complexity theory, resilience, and leadership inside modern healthcare systems. We…
📢 Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow. 🎯 Whether you're a…
