Feb. 19, 2026

AI Won’t Save Your Clinic (But This Might)

AI Won’t Save Your Clinic (But This Might)
Apple Podcasts podcast player iconSpotify podcast player iconCastro podcast player iconRSS Feed podcast player iconAmazon Music podcast player iconAudible podcast player iconCastbox podcast player iconGaana podcast player iconiHeartRadio podcast player iconYouTube podcast player iconYoutube Music podcast player icon
Apple Podcasts podcast player iconSpotify podcast player iconCastro podcast player iconRSS Feed podcast player iconAmazon Music podcast player iconAudible podcast player iconCastbox podcast player iconGaana podcast player iconiHeartRadio podcast player iconYouTube podcast player iconYoutube Music podcast player icon

AI Is Not a Silver Bullet

Recorded live at APTA CSM, Todd Norwood joins the show to talk about AI, digital health, and why physical therapy clinics need to fix their data before chasing the next shiny tech solution.


What We Cover:

  • The difference between good data and bad data in PT
  • Why “ish” measurements don’t scale in an AI world
  • How to evaluate AI scribes and clinic tools
  • Imposter syndrome in leadership and tech transitions
  • How PT skills translate into digital health roles
  • Using AI to assess your resume against job descriptions
  • Why investing in yourself beats any market investment


Key Takeaway

Good data is foundational to making the most of AI and digital innovation in physical therapy.


Guest

Todd Norwood

PT in Digital Health

Transcript
WEBVTT

00:00:01.449 --> 00:00:03.732
how tall are you six four yeah i'm

00:00:03.751 --> 00:00:05.512
not i'm not that tall although my

00:00:05.533 --> 00:00:07.434
brother's six three i'm five nine and we

00:00:07.455 --> 00:00:09.355
look vastly different in terms of height

00:00:10.096 --> 00:00:10.897
which is what you get on a live

00:00:10.917 --> 00:00:14.701
stream so we're live all right uh let's

00:00:14.721 --> 00:00:16.242
do this live from apta csm technology

00:00:16.341 --> 00:00:18.422
isn't coming to health care people it's

00:00:18.463 --> 00:00:20.245
already here we're doing a live stream

00:00:20.684 --> 00:00:22.466
from a conference of course technology is

00:00:22.486 --> 00:00:22.867
already here

00:00:23.187 --> 00:00:24.768
Our next guest lives at the intersection

00:00:24.788 --> 00:00:26.329
of physical therapy, data,

00:00:26.609 --> 00:00:27.230
and digital health,

00:00:27.269 --> 00:00:29.111
helping clinicians use technology without

00:00:29.150 --> 00:00:30.370
losing the human side of care.

00:00:30.411 --> 00:00:33.253
Welcome back to the show, Todd Norwood.

00:00:33.292 --> 00:00:34.194
Todd, welcome back to the show.

00:00:34.213 --> 00:00:34.874
Thanks for having me.

00:00:35.054 --> 00:00:36.335
Nice to meet you in person and be

00:00:36.354 --> 00:00:37.195
here together in person.

00:00:37.215 --> 00:00:38.435
We're also matching our shirts.

00:00:38.475 --> 00:00:40.337
We did seafoam green it up.

00:00:42.118 --> 00:00:43.978
You were from California.

00:00:43.999 --> 00:00:44.719
Are you still in California?

00:00:45.000 --> 00:00:45.881
I'm from California.

00:00:46.795 --> 00:00:47.655
Still in California.

00:00:47.776 --> 00:00:48.856
I live a mile from where I grew

00:00:48.896 --> 00:00:49.036
up.

00:00:49.256 --> 00:00:51.076
So you were on the show a few

00:00:51.097 --> 00:00:51.518
weeks ago.

00:00:51.537 --> 00:00:53.378
We did like a CSM prep episode because

00:00:53.399 --> 00:00:54.658
you're speaking tomorrow.

00:00:55.219 --> 00:00:55.539
Yep.

00:00:55.560 --> 00:00:56.579
There will be candy tomorrow morning.

00:00:56.600 --> 00:00:57.561
That was my first question.

00:00:57.581 --> 00:00:58.100
All right.

00:00:58.161 --> 00:00:59.962
If you're going to do a presentation on

00:01:00.182 --> 00:01:01.563
or near Valentine's Day,

00:01:02.262 --> 00:01:03.223
you have to have a little bit of

00:01:03.243 --> 00:01:03.764
the bribery.

00:01:05.344 --> 00:01:06.706
Give people who might be watching the live

00:01:06.725 --> 00:01:07.126
stream here,

00:01:07.146 --> 00:01:08.525
because we have had people walking around

00:01:08.585 --> 00:01:08.945
listening.

00:01:09.126 --> 00:01:10.266
It's still crazy.

00:01:10.826 --> 00:01:11.326
Technology.

00:01:11.427 --> 00:01:13.528
It's like watching the game while you're

00:01:13.647 --> 00:01:14.368
at the game.

00:01:14.409 --> 00:01:14.849
I don't know.

00:01:14.868 --> 00:01:15.349
We do it.

00:01:15.989 --> 00:01:17.450
Just give people just a quick reminder of

00:01:17.469 --> 00:01:18.290
what you're doing tomorrow.

00:01:18.730 --> 00:01:18.950
Yeah.

00:01:18.971 --> 00:01:20.490
We're going to be talking about how your

00:01:20.531 --> 00:01:23.111
skills as a PT translate readily to

00:01:23.191 --> 00:01:24.673
becoming a leader and how you can leverage

00:01:24.692 --> 00:01:26.894
those skills to lead and have a larger

00:01:26.953 --> 00:01:27.274
impact.

00:01:27.998 --> 00:01:29.358
You did that, like you said,

00:01:29.438 --> 00:01:31.060
you were in, like,

00:01:31.079 --> 00:01:32.459
give like your sort of like,

00:01:32.599 --> 00:01:34.320
how'd you go from a physical therapist to

00:01:34.340 --> 00:01:34.781
what you do now?

00:01:35.001 --> 00:01:36.081
The origin story, right?

00:01:36.102 --> 00:01:37.001
The superhero origin story.

00:01:37.022 --> 00:01:38.022
Right, so I was in a clinic,

00:01:38.102 --> 00:01:40.263
I was practicing orthopedic outpatient

00:01:40.284 --> 00:01:41.024
physical therapy.

00:01:41.605 --> 00:01:42.405
I met a patient,

00:01:42.644 --> 00:01:43.506
I work in Silicon Valley,

00:01:43.605 --> 00:01:44.965
so I met a patient who was in

00:01:45.066 --> 00:01:45.906
technology.

00:01:45.927 --> 00:01:46.566
You're bumping into tech people.

00:01:46.587 --> 00:01:46.846
That's right,

00:01:46.867 --> 00:01:48.447
you can't throw a stone and hit one,

00:01:48.487 --> 00:01:48.688
right?

00:01:49.007 --> 00:01:49.909
So I was out there,

00:01:49.968 --> 00:01:50.748
I met a patient,

00:01:50.968 --> 00:01:52.609
and we started talking about technology.

00:01:52.629 --> 00:01:53.430
He was quizzing me one night,

00:01:53.530 --> 00:01:55.051
he'd come in during his visit, like, hey,

00:01:55.070 --> 00:01:56.292
how'd you use technology differently?

00:01:57.034 --> 00:01:57.813
I was up for it.

00:01:57.834 --> 00:01:58.495
I love technology.

00:01:58.555 --> 00:02:01.635
So we started talking and that was Phizera

00:02:02.296 --> 00:02:02.757
ultimately.

00:02:03.316 --> 00:02:04.918
And then we built that up,

00:02:05.018 --> 00:02:07.198
grew a nationwide network of PTs doing

00:02:07.239 --> 00:02:08.318
telehealth before COVID,

00:02:08.338 --> 00:02:10.099
which is crazy when I think about it.

00:02:10.680 --> 00:02:12.001
And we got acquired by Omada back in

00:02:12.020 --> 00:02:13.722
twenty twenty and I'm still with Omada,

00:02:13.801 --> 00:02:15.483
still doing the same thing and and a

00:02:15.522 --> 00:02:17.282
few more things with what Omada does in

00:02:17.342 --> 00:02:18.364
the chronic disease space.

00:02:18.711 --> 00:02:21.152
I feel like every like third booth here

00:02:21.272 --> 00:02:23.114
now has some sort of technology component

00:02:23.133 --> 00:02:23.354
in it.

00:02:23.753 --> 00:02:24.675
But I want to talk to something more

00:02:24.835 --> 00:02:25.895
basic and emotion.

00:02:26.354 --> 00:02:28.336
When you were now leaving the clinic and

00:02:28.376 --> 00:02:30.257
going to this tech thing,

00:02:30.956 --> 00:02:33.858
did you feel impostery or like, hey,

00:02:33.878 --> 00:02:35.438
maybe I don't, do I belong here?

00:02:35.758 --> 00:02:36.699
Like, did you feel that at all?

00:02:37.060 --> 00:02:37.759
Oh my goodness, yes.

00:02:37.939 --> 00:02:38.479
And then, all right,

00:02:38.500 --> 00:02:39.161
so how'd you get over it?

00:02:39.501 --> 00:02:39.961
Or did you?

00:02:40.281 --> 00:02:41.081
How'd you get past it?

00:02:41.322 --> 00:02:41.842
Different question.

00:02:42.312 --> 00:02:43.612
It's so interesting because I think

00:02:43.633 --> 00:02:45.813
there's still moments today where I'll be

00:02:45.894 --> 00:02:46.875
in a room or I'll be in a

00:02:46.914 --> 00:02:48.795
venue and it's like, oh,

00:02:48.915 --> 00:02:50.637
do I belong here?

00:02:51.037 --> 00:02:53.157
Do I have the right to be here?

00:02:53.799 --> 00:02:55.719
And I think the thing about imposter

00:02:55.759 --> 00:02:57.901
syndrome is it comes and goes throughout

00:02:57.920 --> 00:02:58.461
your career.

00:02:58.861 --> 00:03:00.442
You have moments where you're like, yes,

00:03:00.603 --> 00:03:02.424
I earn my right to be here, right?

00:03:02.683 --> 00:03:04.485
I am the expert in the room and

00:03:04.525 --> 00:03:05.104
I own that.

00:03:05.525 --> 00:03:07.467
And sometimes as you grow, right,

00:03:07.526 --> 00:03:08.907
as you develop as a professional,

00:03:09.207 --> 00:03:10.867
you're going to be in rooms where you

00:03:10.929 --> 00:03:11.669
may question things

00:03:11.908 --> 00:03:13.009
Do I belong here?

00:03:13.490 --> 00:03:14.350
And I think for me,

00:03:14.390 --> 00:03:15.852
it's been an opportunity to look back on

00:03:15.891 --> 00:03:16.812
past experience.

00:03:16.832 --> 00:03:18.313
And I had a lot of experience as

00:03:18.334 --> 00:03:20.596
an athlete growing up and going through

00:03:20.616 --> 00:03:21.256
different ranks.

00:03:21.856 --> 00:03:23.258
And each time you got to that new

00:03:23.318 --> 00:03:26.259
level, it's like, oh, I was pretty good,

00:03:26.319 --> 00:03:26.460
right?

00:03:26.500 --> 00:03:27.600
I was a big fish in a small

00:03:27.640 --> 00:03:28.181
pond before,

00:03:28.201 --> 00:03:29.241
but this is a much bigger pond.

00:03:30.402 --> 00:03:31.364
And now am I a small fish here?

00:03:31.943 --> 00:03:33.324
And so I had that background.

00:03:33.545 --> 00:03:34.645
And I think that helped me a lot

00:03:34.665 --> 00:03:35.347
going through this experience.

00:03:35.387 --> 00:03:36.548
You're talking about that sort of at a

00:03:36.608 --> 00:03:37.168
macro level.

00:03:38.049 --> 00:03:39.770
You're describing a day for me.

00:03:39.909 --> 00:03:41.931
Like, nine a.m., I am a badass.

00:03:41.951 --> 00:03:42.771
By eleven, I'm like,

00:03:42.931 --> 00:03:44.152
I don't know what I'm doing.

00:03:44.492 --> 00:03:46.094
An hour later, I'm pretty okay.

00:03:46.155 --> 00:03:47.616
By three o'clock, I'm all right again.

00:03:48.135 --> 00:03:50.957
And hearing people say that makes me at

00:03:50.997 --> 00:03:53.219
least feel like I'm not the only crazy

00:03:53.259 --> 00:03:53.699
guy in the room.

00:03:53.819 --> 00:03:55.260
No, I mean, I think that's true.

00:03:55.320 --> 00:03:56.980
That can happen within a day, for sure.

00:03:57.121 --> 00:03:57.681
For me as well.

00:03:57.842 --> 00:03:58.421
Rollercoaster.

00:03:58.562 --> 00:03:58.741
Yeah,

00:03:58.782 --> 00:04:00.383
I'll have those days where that first

00:04:00.423 --> 00:04:02.383
meeting, like, I am the man.

00:04:02.783 --> 00:04:03.304
I am the guy.

00:04:03.924 --> 00:04:04.743
And then later in the day...

00:04:04.883 --> 00:04:06.085
You get knocked out a few pegs by

00:04:06.104 --> 00:04:06.444
yourself.

00:04:06.884 --> 00:04:07.444
Am I the guy?

00:04:07.605 --> 00:04:09.466
Am I the guy?

00:04:09.506 --> 00:04:10.747
Should I even be on the team anymore?

00:04:11.526 --> 00:04:12.526
Let's get into some tech then.

00:04:13.228 --> 00:04:15.829
Why is good data foundational for modern

00:04:15.848 --> 00:04:16.149
healthcare?

00:04:16.168 --> 00:04:16.968
But before you answer that,

00:04:17.288 --> 00:04:19.230
explain to me what the difference is

00:04:19.250 --> 00:04:20.951
between good and bad data is.

00:04:21.802 --> 00:04:22.805
You gotta be able to trust your data.

00:04:22.964 --> 00:04:23.286
So for me,

00:04:23.305 --> 00:04:24.427
that's the difference between good and

00:04:24.468 --> 00:04:24.668
bad.

00:04:24.809 --> 00:04:25.610
Is it reliable?

00:04:25.670 --> 00:04:26.050
So I think,

00:04:26.190 --> 00:04:27.473
let's take something in PT that's common.

00:04:27.855 --> 00:04:28.435
Range of motion.

00:04:29.036 --> 00:04:29.959
We measure range of motion.

00:04:31.154 --> 00:04:33.197
many of us eyeball it and then what's

00:04:33.216 --> 00:04:34.617
the plus or minus even if we're doing

00:04:34.658 --> 00:04:36.000
it right and if we do with a

00:04:36.019 --> 00:04:37.860
goniometer and we write it down do we

00:04:38.000 --> 00:04:39.463
do we write if we did a goniometer

00:04:39.483 --> 00:04:41.285
do we write down to the degree or

00:04:41.305 --> 00:04:43.266
do we do round to five or ten

00:04:44.127 --> 00:04:45.728
this is where you go from having

00:04:46.269 --> 00:04:47.730
potentially good and precise data right

00:04:47.930 --> 00:04:49.672
having it to the degree or if you

00:04:49.711 --> 00:04:51.074
were in a biomechanics lab right it's to

00:04:51.093 --> 00:04:52.295
the degree it's the tenth of the degree

00:04:52.355 --> 00:04:53.935
even two in the clinic

00:04:54.976 --> 00:04:57.017
It's one-thirty-five, I think.

00:04:57.338 --> 00:04:57.619
Ish?

00:04:57.838 --> 00:04:58.858
Maybe.

00:04:58.899 --> 00:05:00.100
You can't really put ish into a

00:05:00.139 --> 00:05:00.540
spreadsheet.

00:05:00.680 --> 00:05:01.000
No,

00:05:01.081 --> 00:05:02.261
and AI is not going to like ish.

00:05:02.401 --> 00:05:03.841
Yeah, that's true.

00:05:04.062 --> 00:05:05.283
If AI is processing the data,

00:05:05.343 --> 00:05:07.004
it's not going to do okay with ish.

00:05:07.283 --> 00:05:08.584
It needs to be precise.

00:05:08.605 --> 00:05:08.785
Well,

00:05:09.125 --> 00:05:10.565
it'll handle the ish and you'll get

00:05:10.725 --> 00:05:11.846
garbage on the output.

00:05:11.867 --> 00:05:13.307
Garbage in, garbage out, right?

00:05:13.326 --> 00:05:13.687
That's right.

00:05:13.747 --> 00:05:14.307
That's the idea.

00:05:14.427 --> 00:05:15.228
That's right.

00:05:15.249 --> 00:05:15.990
So why is that so important?

00:05:16.411 --> 00:05:18.495
So if we're moving into this world,

00:05:19.976 --> 00:05:21.660
maybe as PTs we're moving into this world,

00:05:21.779 --> 00:05:23.463
the world's moved there already with AI

00:05:23.884 --> 00:05:24.524
and big data.

00:05:25.410 --> 00:05:26.810
If the data's not accurate,

00:05:27.411 --> 00:05:30.093
then the interpretation and the outputs

00:05:30.134 --> 00:05:31.254
are not gonna be accurate.

00:05:31.754 --> 00:05:32.836
And I think it's interesting from a

00:05:32.875 --> 00:05:34.898
patient and a care perspective is like

00:05:34.978 --> 00:05:37.899
either you get an ineffective

00:05:37.959 --> 00:05:38.521
intervention,

00:05:38.680 --> 00:05:40.442
an ineffective recommendation,

00:05:41.283 --> 00:05:44.185
or potentially a harmful recommendation if

00:05:44.206 --> 00:05:46.107
you don't have sound foundational data.

00:05:46.728 --> 00:05:48.168
And that's my fear.

00:05:48.189 --> 00:05:50.331
We have a lot of data in PT.

00:05:51.644 --> 00:05:54.208
one we may not all document uniformly and

00:05:54.247 --> 00:05:57.069
so that's a whole data cleansing issue we

00:05:57.089 --> 00:05:58.492
got to make sure that it's all uniform

00:05:58.971 --> 00:06:01.173
and then do we all agree that one

00:06:01.233 --> 00:06:02.795
thirty five is one thirty five or is

00:06:02.836 --> 00:06:04.177
your you know like your one thirty five

00:06:04.197 --> 00:06:06.559
is one thirty two mine's one forty the

00:06:06.579 --> 00:06:08.201
next person is one thirty

00:06:09.891 --> 00:06:10.713
That makes it challenging.

00:06:11.112 --> 00:06:11.874
It makes it really challenging.

00:06:11.894 --> 00:06:12.774
Especially when you get to start,

00:06:12.795 --> 00:06:13.596
when you start to use,

00:06:15.137 --> 00:06:17.120
when things get larger, when, you know,

00:06:17.699 --> 00:06:19.141
more and more clinicians and larger and

00:06:19.161 --> 00:06:19.341
larger.

00:06:19.362 --> 00:06:20.163
That's right.

00:06:20.182 --> 00:06:22.004
So can you imagine if you took data

00:06:22.064 --> 00:06:24.666
from clinician, let's go five,

00:06:24.687 --> 00:06:26.209
fifty outpatient clinics in fifty

00:06:26.228 --> 00:06:27.470
different states with fifty different

00:06:27.490 --> 00:06:27.891
clinicians.

00:06:29.562 --> 00:06:29.843
It's a lot.

00:06:29.862 --> 00:06:31.062
It's a lot of variability, potentially.

00:06:31.283 --> 00:06:32.744
Yeah.

00:06:32.803 --> 00:06:34.644
So what would you say to people?

00:06:34.744 --> 00:06:37.024
There's still a few people who, not brag,

00:06:37.045 --> 00:06:37.625
but say,

00:06:38.024 --> 00:06:40.605
I have not touched artificial intelligence

00:06:40.685 --> 00:06:41.906
yet.

00:06:41.946 --> 00:06:42.966
What would you say to that person?

00:06:43.307 --> 00:06:44.067
This isn't going,

00:06:44.427 --> 00:06:47.567
it's not going to infect your brain.

00:06:48.608 --> 00:06:50.788
It's not going to change how you do

00:06:50.829 --> 00:06:50.988
things.

00:06:51.009 --> 00:06:52.309
What would you say to someone who's still

00:06:52.389 --> 00:06:53.449
hesitant about leaning into,

00:06:53.608 --> 00:06:54.329
maybe not even just AI,

00:06:54.348 --> 00:06:56.290
but technology in a clinical setting?

00:06:56.714 --> 00:06:58.555
Well, I mean, do you have an iPhone?

00:06:58.576 --> 00:06:59.795
Because you've touched... Correct.

00:07:00.117 --> 00:07:01.877
If you have a mobile device,

00:07:01.896 --> 00:07:02.677
a smart device now,

00:07:03.197 --> 00:07:04.338
you've interacted with AI.

00:07:04.819 --> 00:07:07.060
It may not be the chat GPT or

00:07:07.100 --> 00:07:09.721
the perplexity or clot or the newer models

00:07:09.920 --> 00:07:10.500
that are out there,

00:07:10.540 --> 00:07:12.922
but you've certainly interacted with AI in

00:07:12.961 --> 00:07:13.983
some way, shape, or form.

00:07:14.362 --> 00:07:15.382
So I think there's that.

00:07:15.423 --> 00:07:16.064
I think there's this...

00:07:17.343 --> 00:07:18.663
threat around AI.

00:07:18.884 --> 00:07:19.785
I don't know,

00:07:19.805 --> 00:07:21.165
there's this belief that we're gonna get

00:07:21.185 --> 00:07:21.725
the Terminator,

00:07:22.245 --> 00:07:23.685
and AI's gonna rule the world.

00:07:23.706 --> 00:07:26.007
Okay, that's scary.

00:07:26.146 --> 00:07:27.706
I think that's a low probability,

00:07:28.127 --> 00:07:29.007
at least in the near term,

00:07:29.408 --> 00:07:30.048
of that happening.

00:07:30.668 --> 00:07:31.908
And then there's the,

00:07:31.988 --> 00:07:34.088
I think it feels comfortable AI,

00:07:34.168 --> 00:07:35.149
like our phones.

00:07:35.910 --> 00:07:38.129
We use these devices.

00:07:38.149 --> 00:07:39.031
Whether or not you've used them in the

00:07:39.130 --> 00:07:39.771
clinic yet,

00:07:40.987 --> 00:07:42.567
I don't know if we're there where I'm

00:07:42.588 --> 00:07:43.389
thinking, gosh,

00:07:44.069 --> 00:07:45.750
you're really behind if you haven't.

00:07:46.312 --> 00:07:47.552
I think we have some progress.

00:07:47.572 --> 00:07:48.293
I think all the adopters are there,

00:07:48.333 --> 00:07:49.613
but the middle of the bell curve isn't.

00:07:49.653 --> 00:07:49.894
Sure.

00:07:50.134 --> 00:07:50.375
Maybe.

00:07:50.894 --> 00:07:52.697
And I think that's maybe where we were

00:07:52.716 --> 00:07:53.737
with telehealth, right?

00:07:53.937 --> 00:07:56.600
Like COVID was a fire starter for that.

00:07:56.620 --> 00:07:57.701
It was like pouring fuel on the fire

00:07:57.740 --> 00:07:58.262
on telehealth.

00:07:59.603 --> 00:08:02.064
So I'm not concerned if you're like,

00:08:02.125 --> 00:08:02.845
I haven't used it.

00:08:02.944 --> 00:08:04.326
I'm concerned if you're saying...

00:08:05.322 --> 00:08:06.762
I'm not ever interested in using it.

00:08:06.802 --> 00:08:07.103
I won't.

00:08:07.322 --> 00:08:08.783
I won't use this technology.

00:08:09.485 --> 00:08:11.565
I think the clinic owners, of course,

00:08:11.646 --> 00:08:13.067
were the first people who were approached

00:08:13.108 --> 00:08:16.750
by everybody who was selling a scribe two,

00:08:16.769 --> 00:08:17.531
three years ago.

00:08:17.971 --> 00:08:19.791
And the smart ones were being good

00:08:19.812 --> 00:08:21.072
clinicians and saying, like, show me,

00:08:21.213 --> 00:08:22.033
show me.

00:08:22.113 --> 00:08:22.713
Don't give me the,

00:08:23.435 --> 00:08:24.274
I don't want the brochure.

00:08:24.615 --> 00:08:25.435
I want you to show me on your

00:08:25.475 --> 00:08:26.216
screen right now.

00:08:26.576 --> 00:08:27.997
And then show me ten people who've done

00:08:28.017 --> 00:08:28.298
it already.

00:08:28.358 --> 00:08:30.059
And if you were selling that three years

00:08:30.079 --> 00:08:31.120
ago, you're like, I don't have ten people.

00:08:31.379 --> 00:08:33.302
You're the first people I'm calling.

00:08:33.562 --> 00:08:34.883
But now we're sort of past that.

00:08:35.679 --> 00:08:35.980
Yep.

00:08:36.039 --> 00:08:38.202
And I think as a business owner,

00:08:38.602 --> 00:08:39.384
what I want to see is,

00:08:39.563 --> 00:08:40.063
does it work?

00:08:40.104 --> 00:08:42.145
So can I do a mock case right

00:08:42.187 --> 00:08:42.366
now?

00:08:43.368 --> 00:08:44.369
Don't show me the fancy demo.

00:08:44.989 --> 00:08:45.389
That's cool.

00:08:45.429 --> 00:08:46.270
We can polish the demo.

00:08:46.650 --> 00:08:49.614
But let's do a mock case right now.

00:08:50.375 --> 00:08:51.975
And let me take your subjective and your

00:08:52.015 --> 00:08:53.498
history on a condition.

00:08:53.778 --> 00:08:54.879
And let's see what happens.

00:08:55.440 --> 00:08:56.760
And does it do what I expect it

00:08:56.841 --> 00:08:57.181
to do?

00:08:57.280 --> 00:08:57.501
Right.

00:08:57.741 --> 00:08:59.123
I was working for a small tech company.

00:08:59.884 --> 00:09:01.065
as sort of a consultant for a little

00:09:01.085 --> 00:09:03.206
while, and I was gonna shock you.

00:09:03.547 --> 00:09:04.768
When you go to conferences,

00:09:04.788 --> 00:09:05.489
all of a sudden you wind up in

00:09:05.528 --> 00:09:07.230
an Uber with three people you don't know

00:09:07.269 --> 00:09:08.010
and two people you do.

00:09:08.471 --> 00:09:09.432
And someone was like,

00:09:09.511 --> 00:09:10.513
who are you and what do you do?

00:09:10.533 --> 00:09:10.832
I'm like,

00:09:10.852 --> 00:09:12.114
I'm doing this thing with a tech company.

00:09:12.614 --> 00:09:13.115
And they're like, well,

00:09:13.134 --> 00:09:13.855
you should give me a demo.

00:09:13.934 --> 00:09:14.956
And I was like, great,

00:09:15.395 --> 00:09:16.096
let's do it right now.

00:09:16.177 --> 00:09:16.697
And they're like, well,

00:09:16.717 --> 00:09:18.099
there's a lot of loud noise in the

00:09:18.178 --> 00:09:18.379
Uber.

00:09:18.418 --> 00:09:19.058
I go, great,

00:09:19.078 --> 00:09:20.220
there's a lot of loud noise in your

00:09:20.240 --> 00:09:20.701
clinic.

00:09:20.821 --> 00:09:21.861
If I can't do it at the back

00:09:21.902 --> 00:09:23.863
of the Uber with my knees in my

00:09:23.923 --> 00:09:24.663
chest, and we did.

00:09:24.783 --> 00:09:26.144
We did a subjective evaluation right

00:09:26.164 --> 00:09:26.785
there, and I said,

00:09:27.446 --> 00:09:28.586
I even threw in some curveballs.

00:09:28.626 --> 00:09:28.886
I was like,

00:09:28.927 --> 00:09:30.648
what was your last movie you saw or

00:09:30.687 --> 00:09:32.528
last concert or like how old are your

00:09:32.548 --> 00:09:33.068
kids?

00:09:33.109 --> 00:09:33.629
And he was like,

00:09:33.708 --> 00:09:34.509
why are you asking me this?

00:09:34.830 --> 00:09:35.750
And when I showed him the output,

00:09:35.791 --> 00:09:36.831
he was like, I said,

00:09:37.370 --> 00:09:38.611
where's the thing about the Garth Brooks

00:09:38.631 --> 00:09:40.153
concert and your nine year old in the

00:09:40.192 --> 00:09:40.452
movie?

00:09:40.472 --> 00:09:41.253
And he's like, oh, it's not there.

00:09:41.274 --> 00:09:41.974
I go, right.

00:09:41.994 --> 00:09:42.573
That's right.

00:09:42.614 --> 00:09:43.774
Because it has to filter that out.

00:09:44.034 --> 00:09:44.955
It's not clinically relevant.

00:09:45.176 --> 00:09:45.535
Correct.

00:09:45.635 --> 00:09:46.475
And it understood that.

00:09:46.515 --> 00:09:48.216
But their clinic owners are right for

00:09:48.317 --> 00:09:48.657
showing.

00:09:48.717 --> 00:09:49.118
Show me.

00:09:49.337 --> 00:09:50.057
I want you to be.

00:09:50.437 --> 00:09:51.359
I need to beat on this thing.

00:09:51.519 --> 00:09:52.278
Yep, absolutely.

00:09:52.339 --> 00:09:53.639
I think that's true of any technology.

00:09:54.000 --> 00:09:55.580
Any new technology that you're going to

00:09:55.620 --> 00:09:56.340
adopt in your clinic,

00:09:56.360 --> 00:09:57.799
whether it's AI based or anything else,

00:09:58.341 --> 00:09:59.100
you've got to test it.

00:09:59.140 --> 00:10:00.520
You've got to push through its paces.

00:10:00.660 --> 00:10:01.181
Absolutely.

00:10:01.520 --> 00:10:02.581
Yeah.

00:10:02.721 --> 00:10:04.062
What are some of the things that get

00:10:04.101 --> 00:10:08.043
people past that skeptical phase?

00:10:08.302 --> 00:10:08.482
I mean,

00:10:08.503 --> 00:10:09.682
this would be the million dollar question.

00:10:09.702 --> 00:10:10.243
Just how many?

00:10:10.302 --> 00:10:11.663
Because I'm going to get past that as

00:10:11.683 --> 00:10:13.024
fast as possible if I'm selling some of

00:10:13.043 --> 00:10:13.403
that stuff.

00:10:13.629 --> 00:10:13.989
For sure.

00:10:14.490 --> 00:10:15.429
I think you got to see it work.

00:10:15.590 --> 00:10:16.551
That's a big piece of it.

00:10:16.791 --> 00:10:18.172
And you've got to see it work in

00:10:18.211 --> 00:10:20.433
that case where you as a skeptic don't

00:10:20.453 --> 00:10:21.313
believe it's going to work.

00:10:21.955 --> 00:10:22.115
Right.

00:10:22.154 --> 00:10:23.296
So if you're like, oh, well,

00:10:23.355 --> 00:10:24.777
I can't do it in a noisy clinic.

00:10:24.976 --> 00:10:27.097
And then you show me in the middle

00:10:27.138 --> 00:10:27.798
of the exhibit hall.

00:10:27.839 --> 00:10:28.318
It's noisy.

00:10:28.339 --> 00:10:29.379
I'm like, OK.

00:10:29.559 --> 00:10:30.500
All right.

00:10:31.120 --> 00:10:32.221
Or, you know,

00:10:32.261 --> 00:10:33.302
it's not going to filter out if we

00:10:33.322 --> 00:10:35.543
have chit chat about the baseball game

00:10:35.783 --> 00:10:36.244
last week.

00:10:36.345 --> 00:10:36.565
Right.

00:10:37.205 --> 00:10:38.086
Oh, okay.

00:10:38.525 --> 00:10:39.927
Although I do think it's interesting as a

00:10:39.966 --> 00:10:40.466
clinician,

00:10:41.107 --> 00:10:43.028
some of those things I would always jot

00:10:43.068 --> 00:10:43.830
down somewhere, right?

00:10:43.850 --> 00:10:44.190
Like, oh,

00:10:44.230 --> 00:10:46.350
you have a nine-year-old daughter that

00:10:46.370 --> 00:10:46.932
likes softball.

00:10:46.971 --> 00:10:47.491
Ah, good point.

00:10:47.792 --> 00:10:49.452
Because those are good social interaction

00:10:49.493 --> 00:10:52.355
pieces for us to build that relationship

00:10:52.375 --> 00:10:53.035
with the patient.

00:10:53.456 --> 00:10:55.076
And so it's an interesting balance, right?

00:10:55.096 --> 00:10:57.018
If you're letting the AI do too much

00:10:57.057 --> 00:10:58.458
and it's filtering out too much of that.

00:10:58.499 --> 00:10:58.820
Yeah, yeah.

00:10:59.500 --> 00:11:01.100
Last thing I'll ask, roles.

00:11:01.120 --> 00:11:02.922
You stepped into a technology role,

00:11:03.201 --> 00:11:04.503
maybe not on purpose,

00:11:04.802 --> 00:11:06.043
but one sort of appeared.

00:11:06.724 --> 00:11:08.085
What would you tell, you said earlier,

00:11:08.245 --> 00:11:10.505
you probably as a clinician have the

00:11:10.566 --> 00:11:11.386
skills already.

00:11:11.746 --> 00:11:14.087
If someone, and I'm in Facebook groups,

00:11:14.347 --> 00:11:15.129
for better or for worse,

00:11:15.168 --> 00:11:16.529
the comments section of Facebook groups

00:11:16.570 --> 00:11:17.049
are interesting.

00:11:17.470 --> 00:11:19.331
But people are asking those questions,

00:11:19.350 --> 00:11:21.131
like, hey, I'm thinking about, or,

00:11:21.572 --> 00:11:23.153
and it is nice to see people who've

00:11:23.253 --> 00:11:24.572
stepped into those roles say,

00:11:24.732 --> 00:11:25.653
I will have a phone call with you.

00:11:26.073 --> 00:11:26.953
I will show you what I did,

00:11:26.995 --> 00:11:27.975
I don't know if that's gonna be relevant

00:11:27.995 --> 00:11:28.294
for you,

00:11:28.554 --> 00:11:31.096
but what would your advice or suggestion

00:11:31.135 --> 00:11:31.976
be for someone who's like,

00:11:32.376 --> 00:11:34.538
I do like this, this is fast-paced,

00:11:34.557 --> 00:11:36.178
and I can see working in technology,

00:11:36.219 --> 00:11:38.120
instead of helping one person at a time,

00:11:38.179 --> 00:11:39.799
I could help a thousand people at a

00:11:39.919 --> 00:11:40.061
time.

00:11:40.120 --> 00:11:42.221
What would your step one or two and

00:11:42.261 --> 00:11:42.642
a half be?

00:11:43.772 --> 00:11:44.852
I think you have to understand what the

00:11:44.952 --> 00:11:46.975
role is that you may want to pursue

00:11:47.615 --> 00:11:50.017
and try to understand what that looks

00:11:50.076 --> 00:11:50.256
like.

00:11:50.277 --> 00:11:51.498
Because I have a lot of folks reach

00:11:51.518 --> 00:11:52.038
out, it's like, oh,

00:11:52.078 --> 00:11:53.178
can I do customer success?

00:11:53.360 --> 00:11:54.581
Yeah, you could.

00:11:55.160 --> 00:11:56.761
Do you understand what customer success

00:11:57.123 --> 00:11:57.482
means?

00:11:57.503 --> 00:11:58.943
What's entailed in the day to day?

00:11:59.804 --> 00:12:00.784
Sounds like customer service to me.

00:12:00.804 --> 00:12:01.966
Well, yes and.

00:12:02.366 --> 00:12:04.008
So do your research,

00:12:04.048 --> 00:12:05.729
I think would be my first recommendation.

00:12:06.350 --> 00:12:08.030
Understand what it is that you're looking

00:12:08.270 --> 00:12:08.431
at.

00:12:09.331 --> 00:12:11.793
mine was sort of a happened by chance

00:12:11.874 --> 00:12:14.275
and i had the right interaction that

00:12:14.316 --> 00:12:15.856
person was probably sizing you up though

00:12:16.158 --> 00:12:17.639
that's right that's right and i think it's

00:12:17.798 --> 00:12:18.919
it's so interesting that's the thing that

00:12:19.379 --> 00:12:21.841
in retrospect i recognized at first i was

00:12:21.861 --> 00:12:23.582
like oh gee i had i had ready

00:12:23.744 --> 00:12:25.605
i had great fortune to meet this person

00:12:25.644 --> 00:12:27.206
and like yes it's true there's some luck

00:12:27.265 --> 00:12:29.408
involved right but he wouldn't have called

00:12:29.447 --> 00:12:31.629
me back had i not answered the questions

00:12:31.649 --> 00:12:32.910
in the right way and put the pieces

00:12:32.951 --> 00:12:33.551
together so so

00:12:34.451 --> 00:12:35.572
Yes, luck and.

00:12:35.952 --> 00:12:37.033
You have to have the skill and the

00:12:37.133 --> 00:12:37.613
knowledge.

00:12:38.192 --> 00:12:38.773
Ask yourself,

00:12:38.913 --> 00:12:40.754
what are your competencies from a

00:12:40.833 --> 00:12:41.793
technical standpoint?

00:12:42.114 --> 00:12:42.835
What do you know?

00:12:42.855 --> 00:12:46.176
I did a prompt once yesterday.

00:12:46.895 --> 00:12:47.816
Okay, that's good.

00:12:48.535 --> 00:12:48.996
Keep digging.

00:12:49.017 --> 00:12:49.336
Good start.

00:12:49.677 --> 00:12:51.736
Also, AI is a fantastic tool.

00:12:51.917 --> 00:12:52.998
I do it all the time now.

00:12:53.658 --> 00:12:55.219
But ask it, right?

00:12:55.239 --> 00:12:57.399
I'm a physical therapist with five years

00:12:57.460 --> 00:12:58.961
of clinical experience in outpatient

00:12:59.000 --> 00:12:59.581
orthopedics.

00:12:59.740 --> 00:13:01.442
I'm looking to transition into a

00:13:01.481 --> 00:13:04.202
technology role in customer success.

00:13:04.783 --> 00:13:06.644
What skills should I develop?

00:13:07.083 --> 00:13:08.764
What competencies may I already have?

00:13:08.965 --> 00:13:09.865
I go one step ahead.

00:13:09.985 --> 00:13:11.586
I download my resume from LinkedIn.

00:13:11.947 --> 00:13:13.407
I download the job description and I go,

00:13:13.506 --> 00:13:14.087
match me,

00:13:14.368 --> 00:13:16.629
give me the five main skills a great

00:13:16.708 --> 00:13:18.429
this could have and rank me from zero

00:13:18.450 --> 00:13:19.250
to a hundred on those.

00:13:19.690 --> 00:13:20.730
And then help me understand if I should

00:13:20.750 --> 00:13:20.951
apply.

00:13:20.971 --> 00:13:21.130
Yeah.

00:13:22.178 --> 00:13:22.639
Use the tool.

00:13:22.980 --> 00:13:23.320
That's right.

00:13:24.179 --> 00:13:25.000
And that's the thing, I think.

00:13:25.160 --> 00:13:26.782
AI is an incredible tool.

00:13:27.923 --> 00:13:29.283
I think we're all still learning how to

00:13:29.383 --> 00:13:29.964
use it best.

00:13:30.004 --> 00:13:30.683
Pilot it, right.

00:13:31.345 --> 00:13:33.826
You're handed an infinite information

00:13:33.865 --> 00:13:34.186
machine.

00:13:35.006 --> 00:13:36.768
We're not all using the same inputs.

00:13:37.268 --> 00:13:37.908
And somehow you're like,

00:13:37.928 --> 00:13:38.869
how did you get that great output?

00:13:39.149 --> 00:13:39.850
Just the same as data.

00:13:40.029 --> 00:13:40.809
I gave it a better input.

00:13:40.889 --> 00:13:41.211
That's right.

00:13:41.350 --> 00:13:42.191
You gave it a better prompt.

00:13:42.270 --> 00:13:42.971
And sometimes...

00:13:43.692 --> 00:13:45.774
you can ask it how to prompt for

00:13:45.815 --> 00:13:46.135
something.

00:13:46.176 --> 00:13:48.178
I think that's the hack that a lot

00:13:48.259 --> 00:13:51.043
of newcomers don't understand or don't

00:13:51.082 --> 00:13:51.344
see.

00:13:51.823 --> 00:13:53.447
It knows how to get the best out

00:13:53.466 --> 00:13:55.309
of itself, so ask it.

00:13:56.211 --> 00:13:57.472
I use that a lot for images.

00:13:58.250 --> 00:13:59.451
Because if I liked a way that I

00:13:59.572 --> 00:14:00.951
accidentally got to an output, I'm like,

00:14:00.991 --> 00:14:02.432
whoa, I like that.

00:14:02.692 --> 00:14:03.373
I want that more.

00:14:03.393 --> 00:14:04.474
But I don't want to have to sit

00:14:04.494 --> 00:14:05.193
here and explain it to you.

00:14:05.214 --> 00:14:05.653
So I'm like,

00:14:06.094 --> 00:14:08.034
give me the prompt that will get that

00:14:08.075 --> 00:14:09.316
type of image in the future.

00:14:09.556 --> 00:14:12.636
And I save that in Microsoft Notes.

00:14:13.076 --> 00:14:14.038
And then I come back to that and

00:14:14.057 --> 00:14:15.618
I have that as my image prompt.

00:14:15.758 --> 00:14:16.558
That's right.

00:14:16.578 --> 00:14:17.119
That's your default.

00:14:17.139 --> 00:14:18.538
And then you plug in the specifics of

00:14:18.559 --> 00:14:19.080
what you want.

00:14:19.519 --> 00:14:19.779
Yes.

00:14:19.980 --> 00:14:20.259
Perfect.

00:14:20.279 --> 00:14:21.740
All right.

00:14:21.780 --> 00:14:22.780
Last thing we do want to show is

00:14:22.801 --> 00:14:23.861
called the parting shot.

00:14:24.741 --> 00:14:26.123
Mic drop moment, soapbox statement.

00:14:26.143 --> 00:14:26.543
What do you got?

00:14:27.226 --> 00:14:27.427
You know,

00:14:28.106 --> 00:14:28.866
I think I told you on the last

00:14:28.886 --> 00:14:29.467
time I was here,

00:14:29.488 --> 00:14:30.508
I'm going to go with the same thing.

00:14:30.548 --> 00:14:32.327
I think it's so important and it's Warren

00:14:32.347 --> 00:14:33.369
Buffett quote, but he says,

00:14:33.408 --> 00:14:34.948
invest in yourself, right?

00:14:34.969 --> 00:14:36.889
Like if you invest in the stock market,

00:14:36.929 --> 00:14:38.009
as he did very successful,

00:14:38.570 --> 00:14:40.451
there's going to be some taxes you can

00:14:40.490 --> 00:14:40.770
lose.

00:14:41.091 --> 00:14:42.250
But if you invest in yourself,

00:14:42.530 --> 00:14:43.611
you take courses, you learn,

00:14:43.631 --> 00:14:44.412
you gain knowledge.

00:14:44.751 --> 00:14:46.912
There's no tax on that and you can't

00:14:46.951 --> 00:14:47.212
lose it.

00:14:47.352 --> 00:14:48.332
Nobody can take that away from you.

00:14:48.373 --> 00:14:48.712
So good.

00:14:49.052 --> 00:14:50.095
So invest in yourself,

00:14:50.134 --> 00:14:52.298
whether it's courses or reading,

00:14:52.318 --> 00:14:52.940
whatever it may be.

00:14:53.380 --> 00:14:53.761
Invest,

00:14:53.961 --> 00:14:55.404
make yourself better than you were

00:14:55.585 --> 00:14:55.946
yesterday.

00:14:56.105 --> 00:14:56.667
Todd, appreciate it.

00:14:56.988 --> 00:14:57.327
Absolutely.

00:14:57.347 --> 00:14:57.688
Thank you, Jimmy.

00:14:57.708 --> 00:14:58.090
Good luck tomorrow.

00:14:58.110 --> 00:14:59.692
Make sure you hand out the candy here

00:14:59.773 --> 00:15:00.774
live from CSM in