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In this episode Dave and I will reverse engineer our buying decisions and build a framework to help with marketing to new patients.

In this episode Dave Kittle and Tony Maritato discuss finding and separating value within treatments. What should the patient pay for and what should insurance pay for? We discuss Name, Image, Likeness and what lessons we can learn from college sports. And we discuss finding and choosing big levers to…

PT Breakfast Club 01/09/2025 - Digital Health Topic

Private practice physical therapy owners: if your patients won’t pay a $15 copay, this episode will challenge your thinking about value, positioning, and PT marketing. We break down why some people willingly pay $70,000 for school — and how clinic owners can attract patients who invest in outcomes, not discounts.…

Dave Kittle and Tony Maritato talk about plans for January 2025.

PT Breakfast Club 12/17/2024 - New Hires, Onboarding, Growth

Tired of skyrocketing health insurance costs with little transparency? Chapters & Timestamps 00:00 – Intro: Who is Gentry Harris? 03:18 – What Does "Breaking Free from Insurance" Mean? 06:50 – The Basics of Self-Funded Plans 11:24 – Pros & Cons: Fully Insured vs. Self-Funded 18:01 – The Role of TPAs:…

In this thought-provoking episode, we explore groundbreaking ideas for physical therapy practices inspired by successful business models like Peloton and Tonal. From leveraging technology for scalable group sessions to rethinking unused equipment in clinics, we dive deep into how PTs can expand their reach, boost revenue, and better serve patients.…

Private practice physical therapy marketing isn’t failing — your focus might be. If you’re a PT or clinic owner struggling to get patients, this episode breaks down what actually drives clinic growth, patient conversion, and long-term revenue. Too many practice owners say they’ve “tried everything” — ads, lunches, gyms, chiropractors…

PT Breakfast Club 12/05/2024 Valuations and Exits with Dave Kittle and Tony Maritato

In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice. Chapter Timestamps: [0:00] Welcome & Vision: A Thousand Conversations with PT Owners [4:10] Taking Over a Legacy Practice:…

🎙️ Gear I used to create this video: Camera - https://amzn.to/46utZHr Tripod - https://amzn.to/3y5F3xI Lights - https://amzn.to/4bR0PD5 Mixer Duo - https://amzn.to/4bNgHGZ Mixer Pro - https://amzn.to/4bQTgMT Mic - https://amzn.to/4bWCfAO Mic Boom - https://amzn.to/3y6eOam Portable Mic - https://amzn.to/4fbfPi2 Mic Shock Mount - https://amzn.to/4cRIOGm Mic Arm - https://amzn.to/3YhJAYN Backup mic - https://amzn.to/3zQRpKD Streamyard:…

Artificial intelligence, declining reimbursement, and value-based care are reshaping private practice physical therapy. If you're a PT or clinic owner wondering what 2025 holds, this episode breaks down what changes—and what doesn’t. From AI documentation tools like scribes to automation replacing front desk workflows, we discuss where technology will actually…

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice…

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters: 0:00 - Introduction and Episode Overview 0:12 - Welcoming Sam Foster 1:25 - The Vision Behind Frostfire Sauna…

strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world. 0:00 – Intro: Thanksgiving Reflections 2:30 – Maximizing FSA/HSA Funds for End-of-Year Success 10:15 – Aetna's $600 Reimbursement Benefit Explained 18:45 – Marketing to Medicare Advantage Patients: Tips & Tactics 31:20 – Why…

In this episode of the PT Business Blueprint series, we sit down with Dawn, co-owner of Level Four PT & Pilates, a thriving women’s health practice in Northern San Diego. Chapters/Timestamps 00:00 - Introduction: Welcome to PT Business Blueprint. 01:00 - Dawn’s Backstory: From dancer to Pilates instructor to PT…

The physical therapy landscape is evolving, but are we ready for it? Join us as we dive into the heated debate of in-person vs. virtual care, exploring how models like Sword Health and Hinge Health are disrupting the industry. From discussing the limits of telehealth to analyzing Medicare billing myths,…

We explore how physical therapists and healthcare professionals can leverage content creation to boost their brands and scale their impact. Key Highlights: 00:01:45 - Why physical therapists should start documenting, not creating, their daily practice. 00:16:32 - Breaking down revenue streams of top YouTubers and how PTs can replicate these…

We talk with John Gallucci, the dynamic founder of JAG Physical Therapy, for a conversation packed with motivation, insight, and powerful lessons from his journey. 0:01.881 - Welcome and Introduction 0:11.045 - The Story Behind the Chair 0:42.670 - Professional Praise and Publications 1:32.153 - Books and Their Impact 2:24.174…

Private practice physical therapy owners and clinic directors: if you want faster patient outcomes, higher engagement, and new patient growth, this episode shows how reaction time training with BlazePod can help. We break down how PT clinics are using gamified neurocognitive training to improve return-to-sport testing, increase home program compliance,…

awkward evaluation surprise! (2) #short

trust falls gone wrong #short

avoid these business pitfalls #short