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On today’s episode of PT Breakfast Club, we’re breaking down one of the biggest questions in rehab marketing right now: 👉 Does content actually convert… or just get attention? We spend the episode reviewing real examples — from viral PT reels to creative content like Judy’s Breakfast Cafe — and…

This video highlights a classic example of differing perspectives in business strategy, using Nike's venture into the african market. It effectively illustrates how a simple market analysis can lead to vastly different conclusions. One scout saw a problem, while the other recognized a significant business opportunity, emphasizing the importance of…

I discuss why healthcare providers often remain underpaid and the real reason behind it—they're not actually asking for what they deserve. We talk about how hinting and implying our value doesn't work, and why clear, confident negotiation is essential. I explain that negotiation isn't about being aggressive; it's about being…

Physical therapists and clinic owners struggling with patient buy-in will learn practical ways to improve patient buy-in and engagement without adding time. This episode focuses on patient buy-in strategies PTs can use immediately. Topics include patient buy-in, physical therapy communication, difficult patients in PT, and improving patient engagement in physical…

Physical therapists and clinic owners who struggle with negotiation will learn how to communicate value, improve outcomes, and get paid appropriately. This episode focuses on negotiation skills for physical therapists and negotiation skills for physical therapists in real clinical and business situations. Topics include negotiation skills for physical therapists, PT…

In this episode, we take a real-world problem— 👉 “How do I ask for more money?” And break it down the way we actually think through it. No scripts. No fluff. Just two perspectives going back and forth: How do you determine your value? Who can you actually charge more?…

Healthcare marketing is changing—fast. In this episode of Healthcare Marketing Doesn’t Work, Jimmy McKay (PT, DPT + former radio DJ) and Andrea Trager (Fractional Marketing VP) break down: Why a major brand admitting failure actually built trust How AI-generated marketing is quietly missing the mark The biggest shift happening right…

Physical therapists and clinic owners struggling with patient growth will learn how to use physical therapy marketing to attract patients before they ever walk in. This episode shows how physical therapy marketing is now the front door to your clinic. Topics include physical therapy marketing, PT clinic growth, digital patient…

We talk about Lily Jimenez from The Brain PT, a physical therapist who didn't wait for permission to build her personal brand. Instead of opening a traditional clinic, she built her brand online while still being a clinician and now sells her own courses on repeat. We discuss how she…

Physical therapists and clinic owners struggling with physical therapy marketing and physical therapy SEO will learn why their PT clinic isn’t getting found—and how to fix it without relying on referrals. Physical therapy marketing, physical therapy SEO, PT clinic growth, and patient acquisition strategies explained simply so clinic owners can…

In this episode, we explore the potential pitfalls of focusing too much on certain kpis in the healthcare industry. We discuss how an overemphasis on metrics like arrival rates can inadvertently lead to poor decision making and negatively impact patient care. Understanding leading indicators is crucial for true business success…

We discuss how putting numbers on dashboards creates attribution bias in healthcare. When cancellation rates are high, we tend to blame patient behavior and implement interventions like reminders and confirmation requirements. But we're missing the real variables—the care plan, scheduling model, provider load, and wait times—that actually drive cancellations. We…

Physical therapy KPIs, PT clinic profitability, and physical therapy business growth are broken down for clinic owners who want better outcomes and higher revenue from their physical therapy KPIs. We show how common clinic metrics can drive the wrong behaviors—and what to track instead to improve retention, decision-making, and long-term…

**YOUTUBE DESCRIPTION** Physical therapists and clinic owners questioning their career path will learn how to rediscover purpose and improve job satisfaction through physical therapy perspective shifts. This episode shows how physical therapy perspective changes everything. Topics include physical therapy burnout, PT career satisfaction, global physical therapy access, and how PTs…

Physical therapists and clinic owners struggling with burnout and growth will learn how to build a cash-based physical therapy business with more ownership and impact. This episode covers cash-based physical therapy strategy and growth. Topics include cash-based physical therapy, PT clinic ownership, physical therapy business growth, and reducing burnout in…

We discuss the importance of tracking patient completion rates rather than just appointment metrics. We explore how measuring the percentage of patients who actually completed their prescribed course of care in the last 90 days reveals whether your clinic is truly delivering on its mission. We highlight how this metric…

Physical therapists and clinic owners feeling stuck or burned out will learn how getting involved in physical therapy associations improves career growth, networking, and clinic performance. Physical therapy associations aren’t extra—they’re leverage. Topics include physical therapy associations, PT networking, private practice physical therapy growth, and physical therapy career development. CHAPTERS…

We discuss how the real challenge in healthcare isn't just having more data—it's building genuine care relationships. We explore why these are fundamentally different problems that require different solutions.

We discuss how most clinic owners are focused on the wrong strategy by constantly lowering prices and offering discounts, which leads to a race to the bottom. Instead, we talk about how successful clinics increase value and create an experience that keeps patients coming back. We use the example of…