Why do so many physical therapists say they want to grow their practice… but never follow through? In this episode of PT Pintcast, we break down the psychology of accountability, why PT clinic owners struggle to execute, and how pricing, habit formation, and community pressure can either accelerate or stall…
Private practice physical therapy owners: are you chasing referrals, running PT marketing ads, or building a cash-based PT model? This episode breaks down leads vs referrals, pricing psychology, and what US Physical Therapy’s earnings reveal about clinic growth. If you're a clinic owner trying to grow revenue without lowering your…
Private practice physical therapy owners: if you’re stuck billing units and chasing insurance reimbursement, this episode will challenge your model. We break down cash-based PT pricing, mobile physical therapy revenue strategies, private equity in PT, and why value—not visits—is the growth lever. In this conversation, Jimmy and Dave unpack a…
Google Ads for physical therapy clinics, Facebook ads for PT marketing, and paid patient acquisition strategies that actually grow private practice revenue. If you're a clinic owner wondering whether paid advertising is worth the risk — this episode breaks down real numbers and real ROI. In this episode of PT…
Private practice physical therapy owners and clinicians: why do patients quit PT—even when doctors refer them? If you’re frustrated by drop-offs, incomplete plans of care, or rising deductibles killing compliance, this episode breaks it down. Dave Kittle and Tony Maritato dig into new physician perception data and unpack what actually…
Private practice physical therapy owners and ambitious PTs — this episode breaks down how to use social media, online PT, and brand partnerships to grow revenue without quitting your clinic job. David graduated in 2023 and is already building an online physical therapy business while working full-time in a clinic.…
PT Breakfast Club 01/22/25 | How to ADD Product Sales to Small Indep Practices
In this episode Dave and I will reverse engineer our buying decisions and build a framework to help with marketing to new patients.
In this episode Dave Kittle and Tony Maritato discuss finding and separating value within treatments. What should the patient pay for and what should insurance pay for? We discuss Name, Image, Likeness and what lessons we can learn from college sports. And we discuss finding and choosing big levers to…
PT Breakfast Club 01/09/2025 - Digital Health Topic
Private practice physical therapy owners: if your patients won’t pay a $15 copay, this episode will challenge your thinking about value, positioning, and PT marketing. We break down why some people willingly pay $70,000 for school — and how clinic owners can attract patients who invest in outcomes, not discounts.…
Dave Kittle and Tony Maritato talk about plans for January 2025.
PT Breakfast Club 12/17/2024 - New Hires, Onboarding, Growth
Tired of skyrocketing health insurance costs with little transparency? Chapters & Timestamps 00:00 – Intro: Who is Gentry Harris? 03:18 – What Does "Breaking Free from Insurance" Mean? 06:50 – The Basics of Self-Funded Plans 11:24 – Pros & Cons: Fully Insured vs. Self-Funded 18:01 – The Role of TPAs:…
In this thought-provoking episode, we explore groundbreaking ideas for physical therapy practices inspired by successful business models like Peloton and Tonal. From leveraging technology for scalable group sessions to rethinking unused equipment in clinics, we dive deep into how PTs can expand their reach, boost revenue, and better serve patients.…
Private practice physical therapy marketing isn’t failing — your focus might be. If you’re a PT or clinic owner struggling to get patients, this episode breaks down what actually drives clinic growth, patient conversion, and long-term revenue. Too many practice owners say they’ve “tried everything” — ads, lunches, gyms, chiropractors…
PT Breakfast Club 12/05/2024 Valuations and Exits with Dave Kittle and Tony Maritato
In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice. Chapter Timestamps: [0:00] Welcome & Vision: A Thousand Conversations with PT Owners [4:10] Taking Over a Legacy Practice:…
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Artificial intelligence, declining reimbursement, and value-based care are reshaping private practice physical therapy. If you're a PT or clinic owner wondering what 2025 holds, this episode breaks down what changes—and what doesn’t. From AI documentation tools like scribes to automation replacing front desk workflows, we discuss where technology will actually…
In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice…
In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy. Chapters: 0:00 - Introduction and Episode Overview 0:12 - Welcoming Sam Foster 1:25 - The Vision Behind Frostfire Sauna…
strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world. 0:00 – Intro: Thanksgiving Reflections 2:30 – Maximizing FSA/HSA Funds for End-of-Year Success 10:15 – Aetna's $600 Reimbursement Benefit Explained 18:45 – Marketing to Medicare Advantage Patients: Tips & Tactics 31:20 – Why…
In this episode of the PT Business Blueprint series, we sit down with Dawn, co-owner of Level Four PT & Pilates, a thriving women’s health practice in Northern San Diego. Chapters/Timestamps 00:00 - Introduction: Welcome to PT Business Blueprint. 01:00 - Dawn’s Backstory: From dancer to Pilates instructor to PT…