The Problem


Over 4.6 billion people use social media

But less than 1% use it right.

Here’s how you can be part of the 1%


It’s not about:


  • You
  • Your guest
  • Your topic
  • Your podcast
  • Your Instagram
  • Your following


It is about:


  • Educating
  • Entertaining
  • Clarity
  • Brevity
  • Consistency
  • Community




People want to become something more.

That requires transformation. 

Show them how you can help them go from where they are to where they want to be.

And you have their attention.




Our brains crave novelty, change, and energy.

Make what you’re sharing fun and you can capture their attention. 

Without attention, your message doesn’t have a chance.




If you confuse them you lose them.



Get to the point, quickly.



On average people need to see/hear something seven times before we take action. 

Be consistent to get your message through.




We’re social creatures

We crave community

Research shows that the desire for connection & community is hardwired into the human brain

Do all of the above at scale & build your community