The Problem
Over 4.6 billion people use social media
But less than 1% use it right.
Here’s how you can be part of the 1%
It’s not about:
- You
- Your guest
- Your topic
- Your podcast
- Your Instagram
- Your following
It is about:
- Educating
- Entertaining
- Clarity
- Brevity
- Consistency
- Community
Education
People want to become something more.
That requires transformation.
Show them how you can help them go from where they are to where they want to be.
And you have their attention.
Entertaining
Our brains crave novelty, change, and energy.
Make what you’re sharing fun and you can capture their attention.
Without attention, your message doesn’t have a chance.
Clarity
If you confuse them you lose them.
Brevity
Get to the point, quickly.
Consistency
On average people need to see/hear something seven times before we take action.
Be consistent to get your message through.
Community
We’re social creatures
We crave community
Research shows that the desire for connection & community is hardwired into the human brain
Do all of the above at scale & build your community
Over 4.6 billion people use social media
But less than 1% use it right.
Here’s how you can be part of the 1%
— 🟡 PT Pintcast™ (@PTPintcast) September 27, 2022