This is the Private Practice Panel!

We have Ashley Johnson, Rachel Gelman, Lex Lancaster, and Kyle Brunelle who are physical therapists and recent private practice owners. Some of them even started during COVID!

Check out each here:

Biggest Challenges:

  • Constructing a new clinic
  • Rushing to sign lease papers
  • Length of time to open and continue to accommodate patients
  • Marketing
  • Overspending

80% of changes come from 20% effort. Here are their 20% effort areas:

  • Marketing
  • Relationship building
  • Logistics
  • Building a brand
  • Targeting a patient population with a financial burden for therapy 

The Most Fun Opening a Business:

  • Building the brand
  • Documentation
  • No uniform
  • Increased autonomy
  • Creating a website


“Find your lane. Do not give up. Be personal. Be cool when people come to you.” – ASHLEY

“Believe in yourself.” – RACHEL

“Send it.” – KYLE

“If you’re a new grad watching this, you can do this.” – LEX