The most important things to do before starting a cash PT practice with Danny Matta
by Jimmy McKay | Aug 7, 2017 | blog |
We asked Danny Matta of the Dock and Jock podcast and the brand new PT Entrepreneur Podcast, “What are the 6 most important things to do BEFORE you start your own cash PT practice?” Here’s what Danny gave us:
- Define your audience. If you know who you want to work with, it’s much easier to fine tune your marketing message.
- Get the boring stuff done right. Form your company, get your license, get your insurance and consult with a lawyer on the specifics of your practice act.
- Find a mentor/coach. You can make a lot of mistakes on your own that cost time and money. Work with someone that’s done what you want to do and you’ll get there faster.
- Learn how to sell. You don’t learn this in school. Sadly, no one cared how well you can mobilize a hip. They care if you can solve their problem or not. Solve their problem and they’ll become a client.
- Start producing content. 2-3 months out from starting your practice start putting out blogs and videos that your target audience would get value from.
- Get in front of people and educate. This is the best way to build authority and strengthen your personal brand. This was the number one way I grew my practice the first year.
Dr. Danny Matta is a coach, physical therapist, educator and founder of Athletes’ Potential. He is considered a world re-nowned leader in the fields of rehab, sports medicine, tactical athlete consulting and human performance optimization. Danny is able to use his experience as a physical therapist and a strength coach to improve all aspects of human performance. Danny is currently the founder of Athletes’ Potential, a physical therapy and performance optimization practice in Atlanta, GA. He is also one of only 8 instructors in the world for the MobilityWod group, founded by Dr. Kelly Starrett. Danny received his Doctorate of Physical Therapy from Baylor University. He is a board certified Orthopedic Clinical Specialist, Certified Strength and Conditioning Specialist and has advanced training in joint mobilization, joint manipulation, soft tissue release techniques and Performance Dry Needling. Danny spent 7 years active duty in the U.S Army as a physical therapist. He had the distinct privilege of working with a range of soldiers from amputees learning how to walk again, to the highest-level Special Operations soldiers getting ready for deployments. Danny served with the 25th Infantry Division at Schofield Barracks, Hawaii from 2010-2013. He was the only direct access Physical Therapist responsible for management of injuries and injury prevention for a Brigade of 4000 soldiers during this time. Danny has been an instructor in a variety of different settings. From local consulting with CrossFit gyms/athletes, to international teaching as an instructor for MobilityWod. He most recently took over as the Director of MobilityWOD Tactical and is a direct consultant to numerous tactical organizations such as FBI SWAT, U.S Army and Combined Arms Group.