We asked Danny Matta of the Dock and Jock podcast and the brand new PT Entrepreneur Podcast, “What are the 6 most important things to do BEFORE you start your own cash PT practice?”  Here’s what Danny gave us:

  1. Define your audience. If you know who you want to work with, it’s much easier to fine tune your marketing message.
  2. Get the boring stuff done right. Form your company, get your license, get your insurance and consult with a lawyer on the specifics of your practice act.
  3. Find a mentor/coach. You can make a lot of mistakes on your own that cost time and money. Work with someone that’s done what you want to do and you’ll get there faster.
  4. Learn how to sell. You don’t learn this in school. Sadly, no one cared how well you can mobilize a hip. They care if you can solve their problem or not. Solve their problem and they’ll become a client.
  5. Start producing content. 2-3 months out from starting your practice start putting out blogs and videos that your target audience would get value from.
  6. Get in front of people and educate. This is the best way to build authority and strengthen your personal brand. This was the number one way I grew my practice the first year.


Dr. Danny Matta is a coach, physical therapist, educator and founder of Athletes’ Potential. He is considered a world re-nowned leader in the fields of rehab, sports medicine, tactical athlete consulting and human performance optimization. Danny is able to use his experience as a physical therapist and a strength coach to improve all aspects of human performance.  Danny is currently the founder of Athletes’ Potential, a physical therapy and performance optimization practice in Atlanta, GA. He is also one of only 8 instructors in the world for the MobilityWod group, founded by Dr. Kelly Starrett.  Danny received his Doctorate of Physical Therapy from Baylor University. He is a board certified Orthopedic Clinical Specialist, Certified Strength and Conditioning Specialist and has advanced training in joint mobilization, joint manipulation, soft tissue release techniques and Performance Dry Needling. Danny spent 7 years active duty in the U.S Army as a physical therapist. He had the distinct privilege of working with a range of soldiers from amputees learning how to walk again, to the highest-level Special Operations soldiers getting ready for deployments. Danny served with the 25th Infantry Division at Schofield Barracks, Hawaii from 2010-2013. He was the only direct access Physical Therapist responsible for management of injuries and injury prevention for a Brigade of 4000 soldiers during this time. Danny has been an instructor in a variety of different settings. From local consulting with CrossFit gyms/athletes, to international teaching as an instructor for MobilityWod. He most recently took over as the Director of MobilityWOD Tactical and is a direct consultant to numerous tactical organizations such as FBI SWAT, U.S Army and Combined Arms Group.