Jimmy sits down with former classmate from St. Bonaventure University, Charlie Riley. Charlie is a Marketing & Communications expert with more than 15 years of experience in the field. They talk branding, marketing and communications and the parallels they all have with Physical Therapy.
Charlies Bio –
Charlie brings over 15 years of marketing, public relations and business development experience to Lawley in a newly created role to oversee communications and marketing across all branches. From managing advertising agency clients to leading client-side marketing and creative, Charlie has experience across multiple categories including: education, insurance, health care, government, digital signage, banking, energy, Consumer Packaged Goods (CPG), retail, franchising, professional sports and more.
Charlie joined Lawley in early 2014 after previously serving as Chief Marketing Officer (CMO) at a global education technology firm headquartered in Buffalo, NY. Prior to building a marketing department at PLS 3rd Learning, Charlie oversaw digital marketing and advertising for clients at SKM Group (now FARM), a full-service advertising agency in Depew, NY and has lead marketing departments for Think Student Loans and for the Chicago Fire, the Major League Soccer team in Chicago.
Google Analytics Digital Analytics Fundamentals Certification
New York State P&C Brokers License
MBA – Marketing/Management – St. Bonaventure University
B.A. – Journalism/Mass Communication- St. Bonaventure University