How many people listen?
According to Bluburry, an independent podcast tracking service, PT Pintcast gets approximately 60,000 downloads per month.
*Blubrry statistics are certified by the IAB Tech Lab Compliance Program
Who are our listeners?
The study found that podcast listeners are equally male and female, with the majority (70%) being between the ages of 18-44. They are 39% more likely to be single, 44% more likely to be a college graduate and 33% more likely to be employed in a white collar occupation. With an average household income of $83,700, podcast listeners exceed the national average by about $12,000. *Neilson.com
Our audience is comprised of:
45% – Clinicians
35% – Students
19.9% – Academics and Researchers
.1% – Jimmy’s Mom
Follow the Money
With higher average incomes than the general population, podcast listeners are particularly interested in investments and wealth management. More than 65% of podcast listeners have some type of investment, with nearly half participating in a 401K plan. In addition, podcast listeners are 25% more likely to have stocks, 105% more likely to engage in online investing/stock trading and 15% more likely to use a financial planner. *Neilson
How far does the show reach?
We’ve been heard in all 50 states & 158 countries.
Podcasting is still growing
Nielsen Scarborough found that podcasting consumption is on the rise with the number of adults 18 and older listening to a podcast during the past month doubling over the previous five years!
What is our reach on Social Media?
According to SumAll.com, an independent social media analytics company, our total audience is 7,000+ followers with a daily reach of 24,000+ Physical Therapists.
While it’s easy to think that podcast listeners are glued to their devices and desks, the truth is that these consumers are quite active.
The analysis found that podcast listeners are adventurous, and they love the great outdoors. Hiking, backpacking and camping-related content will grab their attention, with one in four listeners having engaged in these activities during the past year.
Bicycling and boating content will also resonate, as podcast listeners are 49% more likely to have bicycled and 22% more likely to have gone boating. *Neilson