Jimmy talks to Jesse McFarland of BuildPT.com about digital marketing and communications in the field of Physical Therapy. Why do you need a professional website in 2017 if you’re a private practice owner or a PT building a brand? Jesse gives us a 6-pack check list for anyone with an existing website to see if you need to refresh or just get something brand new for your site.
Jesse boasts more than a decade of agency and marketing experience, including his most recent role in product management at SmartReach Digital. He holds a bachelor’s degree in business management from Eastern Oregon University and earned his MBA at Ashford University. He has a diverse work history in marketing from large to small, boutique-sized agencies and has represented large corporate brands. He’s also proficient in nearly all aspects of digital marketing in a variety of different industry verticals.
The BuildPT Mission
BuildPT was created to provide marketing services specifically designed to meet the needs of the private practice physical therapist. From website development and hosting to providing content marketing solutions for physical therapy clinics across the country, our goal is to help PTs better market themselves as well as their profession, mindful that an educated and empowered consumer is more likely to make physical therapy a part of his or her healthcare regimen.